Period
to 22 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Lancashire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
North West > Lancashire
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 68 75 66
Rank change year-on-year +7 -9 +1
Permanent jobs citing Digital Marketing 14 11 21
As % of all permanent IT jobs advertised in Lancashire 1.56% 1.21% 2.14%
As % of the Processes & Methodologies category 1.82% 1.37% 2.54%
Number of salaries quoted 13 11 12
Lancashire median annual salary £32,500 £32,500 £29,750
Median salary % change year-on-year - +9.24% +8.18%
10th Percentile £23,600 £22,500 £21,250
90th Percentile £33,750 £35,000 £40,525
North West median annual salary £40,000 £35,000 £28,500
% change year-on-year +14.29% +22.81% -5.00%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Lancashire with a requirement for process or methodology skills.

All Process and Methodology Skills
Lancashire
Permanent vacancies with a requirement for process or methodology skills 769 803 827
As % of all permanent IT jobs advertised in Lancashire 85.73% 88.14% 84.22%
Number of salaries quoted 621 721 667
Lancashire median annual salary £35,000 £37,500 £35,000
Median salary % change year-on-year -6.67% +7.14% -
10th Percentile £23,750 £23,750 £22,900
90th Percentile £53,750 £52,500 £46,250
North West median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - +1.27%

Digital Marketing
Job Vacancy Trend in Lancashire

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Lancashire.

Job vacancy trend for Digital Marketing in Lancashire

Digital Marketing
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Lancashire.

Salary trend for Digital Marketing in Lancashire

Digital Marketing
Salary Histogram in Lancashire

The salary distribution of IT jobs citing Digital Marketing in Lancashire over the 6 months to 22 November 2017.

Salary histogram for Digital Marketing in Lancashire

Digital Marketing
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Lancashire region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Preston -1 10 £32,500 -
Blackburn - 2 £25,000 -
Blackpool - 1 £27,250 -
Skelmersdale - 1 £24,500 -
Digital Marketing
North West

For the 6 months to 22 November 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Lancashire region with a requirement for Digital Marketing.

1 14 (100.00%) Marketing
2 9 (64.29%) HTML
2 9 (64.29%) PHP
2 9 (64.29%) SQL
2 9 (64.29%) MySQL
2 9 (64.29%) CSS
3 8 (57.14%) OOP
3 8 (57.14%) OO
3 8 (57.14%) Ajax
3 8 (57.14%) Creative Marketing
3 8 (57.14%) Symfony
3 8 (57.14%) CakePHP
3 8 (57.14%) jQuery
3 8 (57.14%) HTML5
3 8 (57.14%) Laravel
4 4 (28.57%) Google
4 4 (28.57%) SEO
5 3 (21.43%) Pay per click
5 3 (21.43%) Social Media
5 3 (21.43%) Analytics
6 2 (14.29%) Online Marketing
6 2 (14.29%) Marketing Strategy
6 2 (14.29%) Google Analytics
6 2 (14.29%) Microsoft Office
6 2 (14.29%) Blog
6 2 (14.29%) Degree
6 2 (14.29%) Microsoft Excel
7 1 (7.14%) CRM
7 1 (7.14%) E-Commerce
7 1 (7.14%) ERP

Digital Marketing
Co-occurring IT Skills in Lancashire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (14.29%) Microsoft Excel
1 2 (14.29%) Microsoft Office
Cloud Services
1 2 (14.29%) Google Analytics
Database & Business Intelligence
1 9 (64.29%) MySQL
2 1 (7.14%) Data Mining
2 1 (7.14%) Relational Database
2 1 (7.14%) SQL Server
Development Applications
1 1 (7.14%) SQL Server Management Studio (SSMS)
General
1 14 (100.00%) Marketing
2 1 (7.14%) Advertising
2 1 (7.14%) Finance
Job Titles
1 8 (57.14%) Developer
1 8 (57.14%) PHP Developer
2 2 (14.29%) Marketing Executive
2 2 (14.29%) SEO Executive
3 1 (7.14%) Account Manager
3 1 (7.14%) Analyst
3 1 (7.14%) Data Analyst
3 1 (7.14%) Digital Account Manager
3 1 (7.14%) Head of Digital
3 1 (7.14%) IT Engineer
3 1 (7.14%) IT Support
3 1 (7.14%) IT Support Engineer
3 1 (7.14%) Sales Manager
3 1 (7.14%) Senior IT Engineer
3 1 (7.14%) Senior IT Support
3 1 (7.14%) Senior Support Engineer
3 1 (7.14%) Service Analyst
3 1 (7.14%) Support Engineer
Libraries, Frameworks & Software Standards
1 9 (64.29%) CSS
1 9 (64.29%) HTML
2 8 (57.14%) Ajax
2 8 (57.14%) CakePHP
2 8 (57.14%) HTML5
2 8 (57.14%) jQuery
2 8 (57.14%) Laravel
2 8 (57.14%) Symfony
Miscellaneous
1 3 (21.43%) Social Media
2 2 (14.29%) Blog
3 1 (7.14%) Algorithms
3 1 (7.14%) Analytical Skills
3 1 (7.14%) Computer Science
3 1 (7.14%) iPad
Operating Systems
1 1 (7.14%) CentOS
1 1 (7.14%) Linux
1 1 (7.14%) Windows
1 1 (7.14%) Windows 10
1 1 (7.14%) Windows 7
1 1 (7.14%) Windows 8
1 1 (7.14%) Windows Server
1 1 (7.14%) Windows Server 2012
Processes & Methodologies
1 8 (57.14%) Creative Marketing
1 8 (57.14%) OO
1 8 (57.14%) OOP
2 4 (28.57%) SEO
3 3 (21.43%) Analytics
3 3 (21.43%) Pay per click
4 2 (14.29%) Marketing Strategy
4 2 (14.29%) Online Marketing
5 1 (7.14%) Business Development
5 1 (7.14%) CRM
5 1 (7.14%) Data Analysis
5 1 (7.14%) Data Modelling
5 1 (7.14%) Data Protection
5 1 (7.14%) E-Commerce
5 1 (7.14%) ERP
5 1 (7.14%) Facilities Management
5 1 (7.14%) Lead Generation
5 1 (7.14%) Strategic Planning
5 1 (7.14%) Telesales
5 1 (7.14%) Web Development
Programming Languages
1 9 (64.29%) PHP
1 9 (64.29%) SQL
2 1 (7.14%) VBA
Qualifications
1 2 (14.29%) Degree
System Software
1 1 (7.14%) Active Directory
1 1 (7.14%) Virtual Machines
Vendors
1 4 (28.57%) Google
2 1 (7.14%) Microsoft