The following table provides summary statistics for permanent job vacancies advertised in Lancashire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 3 months to 30 March 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
North West / Lancashire
3 months to
30 Mar 2017
Same period 2016 Same period 2015
Rank 45 54 48
Rank change year-on-year +9 -6  
Permanent jobs citing Digital Marketing 13 1 6
As % of all permanent IT jobs advertised in Lancashire 3.09% 0.29% 1.41%
As % of the Processes & Methodologies category 3.49% 0.33% 1.63%
Number of salaries quoted 12 1 6
Median salary £21,500 £26,500 £24,375
Median salary % change year-on-year -18.86% +8.71%  
90% offered a salary of more than £20,150 £26,500 £22,938
10% offered a salary of more than £34,500 £26,500 £26,938
UK excluding London median salary £41,250 £42,500 £35,000
% change year-on-year -2.94% +21.42%  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Lancashire with a requirement for process and methodology skills.

Process & Methodology Skills
Lancashire
Permanent job vacancies with a requirement for process and methodology skills 373 299 368
As % of all permanent IT job vacancies advertised in Lancashire 88.60% 86.42% 86.59%
Number of salaries quoted 342 252 325
Median salary £37,500 £35,000 £37,500
Median salary % change year-on-year +7.14% -6.66%  
90% offered a salary of more than £22,500 £27,500 £24,375
10% offered a salary of more than £55,000 £55,000 £47,500
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Digital Marketing
Job Vacancy Trend in Lancashire

The job posting trend of jobs advertised in Lancashire citing Digital Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in Lancashire

Digital Marketing
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Lancashire.

Salary trend for Digital Marketing in Lancashire

Digital Marketing
Salary Histogram in Lancashire

The salary distribution of IT jobs citing Digital Marketing in Lancashire over the 3 months to 30 March 2017.

Salary histogram for Digital Marketing in Lancashire

Digital Marketing
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Lancashire region over the 3 months to 30 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Chorley - 9 £21,500 -
Burnley -7 1 - -
Preston - 1 £35,000 -
Blackburn - 1 £30,000 -
Digital Marketing
North West

For the 6 months to 30 March 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Lancashire region with a requirement for Digital Marketing.

1 29 (100.00%) Marketing
2 16 (55.17%) iPad
3 15 (51.72%) Pay per click
4 14 (48.28%) Analytics
5 13 (44.83%) Marketing Strategy
5 13 (44.83%) Online Marketing
5 13 (44.83%) AdWords
5 13 (44.83%) Google
5 13 (44.83%) Google Analytics
6 7 (24.14%) Finance
7 6 (20.69%) Manufacturing
7 6 (20.69%) Electronics
7 6 (20.69%) Telecoms
7 6 (20.69%) SQL
7 6 (20.69%) SAP
7 6 (20.69%) Business Intelligence
7 6 (20.69%) SAP Oil and Gas
7 6 (20.69%) Agile Software Development
7 6 (20.69%) Programme Management
8 5 (17.24%) Retail
8 5 (17.24%) Web Development
9 4 (13.79%) ASP.NET
9 4 (13.79%) .NET
9 4 (13.79%) C#
9 4 (13.79%) E-Commerce
9 4 (13.79%) SEO
9 4 (13.79%) Stakeholder Management
9 4 (13.79%) ASP.NET Web API
9 4 (13.79%) Continuous Delivery
10 3 (10.34%) Entity Framework

Digital Marketing
Co-occurring IT Skills in Lancashire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (3.45%) CMS
1 1 (3.45%) Drupal
1 1 (3.45%) WordPress
Applications
1 1 (3.45%) Adobe Illustrator
1 1 (3.45%) MS Excel
1 1 (3.45%) Photoshop
Business Applications
1 6 (20.69%) SAP Oil and Gas
2 2 (6.90%) Magento
3 1 (3.45%) Dynamics NAV
Cloud Services
1 13 (44.83%) AdWords
1 13 (44.83%) Google Analytics
Database & Business Intelligence
1 1 (3.45%) MySQL
Development Applications
1 2 (6.90%) JIRA
1 2 (6.90%) Selenium
General
1 29 (100.00%) Marketing
2 7 (24.14%) Finance
3 6 (20.69%) Electronics
3 6 (20.69%) Manufacturing
3 6 (20.69%) Telecoms
4 5 (17.24%) Retail
5 1 (3.45%) Advertising
Job Titles
1 13 (44.83%) PPC Executive
2 12 (41.38%) Campaign Executive
2 12 (41.38%) Digital Executive
3 6 (20.69%) Analyst
3 6 (20.69%) Developer
4 4 (13.79%) .NET Developer
4 4 (13.79%) ASP.NET Developer
4 4 (13.79%) Business Analyst
4 4 (13.79%) C# .NET Developer
4 4 (13.79%) C# ASP.NET Developer
4 4 (13.79%) C# Developer
4 4 (13.79%) E-Commerce Analyst
4 4 (13.79%) E-Commerce Business Analyst
4 4 (13.79%) Retail Business Analyst
5 2 (6.90%) Account Manager
5 2 (6.90%) Digital Account Manager
5 2 (6.90%) QA Analyst
5 2 (6.90%) QA Test Analyst
5 2 (6.90%) Test Analyst
5 2 (6.90%) Web Developer
Libraries, Frameworks & Software Standards
1 4 (13.79%) .NET
1 4 (13.79%) ASP.NET
1 4 (13.79%) ASP.NET Web API
2 3 (10.34%) .NET Framework
2 3 (10.34%) ASP.NET Web Forms
2 3 (10.34%) CSS
2 3 (10.34%) Entity Framework
2 3 (10.34%) HTML
2 3 (10.34%) WCF
2 3 (10.34%) Web Services
3 2 (6.90%) jQuery
4 1 (3.45%) Twitter Bootstrap
Miscellaneous
1 16 (55.17%) iPad
2 2 (6.90%) Social Media
3 1 (3.45%) Blog
3 1 (3.45%) EPoS
3 1 (3.45%) Mobile App
3 1 (3.45%) User Experience
Operating Systems
1 1 (3.45%) Linux
Processes & Methodologies
1 15 (51.72%) Pay per click
2 14 (48.28%) Analytics
3 13 (44.83%) Marketing Strategy
3 13 (44.83%) Online Marketing
4 6 (20.69%) Agile Software Development
4 6 (20.69%) Business Intelligence
4 6 (20.69%) Programme Management
5 5 (17.24%) Web Development
6 4 (13.79%) Continuous Delivery
6 4 (13.79%) E-Commerce
6 4 (13.79%) SEO
6 4 (13.79%) Stakeholder Management
7 3 (10.34%) MVC
7 3 (10.34%) Unit Testing
8 2 (6.90%) Automated Testing
8 2 (6.90%) B2B
8 2 (6.90%) B2C
8 2 (6.90%) Manual Testing
8 2 (6.90%) Project Management
8 2 (6.90%) Test Scripting
Programming Languages
1 6 (20.69%) SQL
2 4 (13.79%) C#
3 1 (3.45%) JavaScript
3 1 (3.45%) PHP
Quality Assurance & Compliance
1 2 (6.90%) QA
Vendors
1 13 (44.83%) Google
2 6 (20.69%) SAP
3 2 (6.90%) Oracle
3 2 (6.90%) Twitter
4 1 (3.45%) Facebook
4 1 (3.45%) Microsoft