Period
to 19 February 2018

The following table provides summary statistics for permanent job vacancies advertised in Lancashire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 19 February 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
North West > Lancashire
6 months to
19 Feb 2018
Same period 2017 Same period 2016
Rank 74 65 68
Rank change year-on-year -9 +3 +2
Permanent jobs citing Digital Marketing 5 27 12
As % of all permanent IT jobs advertised in Lancashire 0.61% 2.83% 1.43%
As % of the Processes & Methodologies category 0.69% 3.15% 1.74%
Number of salaries quoted 4 23 12
Lancashire median annual salary £25,000 £32,500 £25,000
Median salary % change year-on-year -23.08% +30.00% -9.09%
10th Percentile £23,775 £19,000 £21,250
90th Percentile £31,350 £47,500 £34,750
North West median annual salary £40,750 £35,000 £31,500
% change year-on-year +16.43% +11.11% -3.08%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Lancashire with a requirement for process or methodology skills.

All Process and Methodology Skills
Lancashire
Permanent vacancies with a requirement for process or methodology skills 728 857 691
As % of all permanent IT jobs advertised in Lancashire 89.11% 89.93% 82.36%
Number of salaries quoted 585 784 553
Lancashire median annual salary £36,250 £37,500 £35,000
Median salary % change year-on-year -3.33% +7.14% -
10th Percentile £24,000 £22,750 £23,500
90th Percentile £56,250 £48,750 £47,250
North West median annual salary £45,000 £40,000 £40,000
% change year-on-year +12.50% - -

Digital Marketing
Job Vacancy Trend in Lancashire

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Lancashire.

Job vacancy trend for Digital Marketing in Lancashire

Digital Marketing
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Lancashire.

Salary trend for Digital Marketing in Lancashire

Digital Marketing
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Lancashire region over the 6 months to 19 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Preston +8 2 £32,500 -
Blackburn - 2 £25,000 - 1
Skelmersdale - 1 £24,500 -
Digital Marketing
North West

For the 6 months to 19 February 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Lancashire region with a requirement for Digital Marketing.

1 5 (100.00%) Marketing
2 3 (60.00%) Analytics
2 3 (60.00%) SEO
2 3 (60.00%) Google
3 2 (40.00%) Pay per click
3 2 (40.00%) SQL
3 2 (40.00%) Blog
3 2 (40.00%) Social Media
3 2 (40.00%) Degree
3 2 (40.00%) Google Analytics
3 2 (40.00%) Marketing Strategy
4 1 (20.00%) jQuery
4 1 (20.00%) Online Marketing
4 1 (20.00%) HTML5
4 1 (20.00%) Creative Marketing
4 1 (20.00%) Computer Science
4 1 (20.00%) Laravel
4 1 (20.00%) Symfony
4 1 (20.00%) CakePHP
4 1 (20.00%) Relational Database
4 1 (20.00%) SQL Server Management Studio (SSMS)
4 1 (20.00%) Algorithms
4 1 (20.00%) MySQL
4 1 (20.00%) SQL Server
4 1 (20.00%) Microsoft Office
4 1 (20.00%) CSS
4 1 (20.00%) OOP
4 1 (20.00%) OO
4 1 (20.00%) Microsoft Excel
4 1 (20.00%) Data Modelling

Digital Marketing
Co-occurring IT Skills in Lancashire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (20.00%) Microsoft Excel
1 1 (20.00%) Microsoft Office
Cloud Services
1 2 (40.00%) Google Analytics
Database & Business Intelligence
1 1 (20.00%) Data Mining
1 1 (20.00%) MySQL
1 1 (20.00%) Relational Database
1 1 (20.00%) SQL Server
Development Applications
1 1 (20.00%) SQL Server Management Studio (SSMS)
General
1 5 (100.00%) Marketing
2 1 (20.00%) Finance
Job Titles
1 2 (40.00%) Marketing Executive
1 2 (40.00%) SEO Executive
2 1 (20.00%) Analyst
2 1 (20.00%) Data Analyst
2 1 (20.00%) Developer
2 1 (20.00%) Head of Digital
2 1 (20.00%) PHP Developer
2 1 (20.00%) Service Analyst
Libraries, Frameworks & Software Standards
1 1 (20.00%) Ajax
1 1 (20.00%) CakePHP
1 1 (20.00%) CSS
1 1 (20.00%) HTML
1 1 (20.00%) HTML5
1 1 (20.00%) jQuery
1 1 (20.00%) Laravel
1 1 (20.00%) Symfony
Miscellaneous
1 2 (40.00%) Blog
1 2 (40.00%) Social Media
2 1 (20.00%) Algorithms
2 1 (20.00%) Computer Science
Processes & Methodologies
1 3 (60.00%) Analytics
1 3 (60.00%) SEO
2 2 (40.00%) Marketing Strategy
2 2 (40.00%) Pay per click
3 1 (20.00%) Creative Marketing
3 1 (20.00%) Data Analysis
3 1 (20.00%) Data Modelling
3 1 (20.00%) Facilities Management
3 1 (20.00%) Online Marketing
3 1 (20.00%) OO
3 1 (20.00%) OOP
Programming Languages
1 2 (40.00%) SQL
2 1 (20.00%) PHP
Qualifications
1 2 (40.00%) Degree
Vendors
1 3 (60.00%) Google