Period
to 24 May 2018

The following table provides summary statistics for permanent job vacancies advertised in Lancashire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 24 May 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
North West > Lancashire
6 months to
24 May 2018
Same period 2017 Same period 2016
Rank 83 55 62
Rank change year-on-year -28 +7 -8
Permanent jobs citing Digital Marketing 5 31 17
As % of all permanent IT jobs advertised in Lancashire 0.58% 3.64% 2.20%
As % of the Processes & Methodologies category 0.64% 4.05% 2.44%
Number of salaries quoted 5 26 13
Lancashire median annual salary £35,000 £22,000 £26,500
Median salary % change year-on-year +59.09% -16.98% +15.22%
North West median annual salary £49,500 £42,500 £35,000
% change year-on-year +16.47% +21.43% +16.67%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Lancashire with a requirement for process or methodology skills.

All Process and Methodology Skills
Lancashire
Permanent vacancies with a requirement for process or methodology skills 777 765 696
As % of all permanent IT jobs advertised in Lancashire 90.03% 89.89% 89.92%
Number of salaries quoted 656 693 576
Lancashire median annual salary £38,000 £35,000 £35,000
Median salary % change year-on-year +8.57% - -5.41%
10th Percentile £25,875 £22,100 £23,500
90th Percentile £56,625 £47,500 £48,000
North West median annual salary £45,000 £40,000 £40,000
% change year-on-year +12.50% - -

Digital Marketing
Job Vacancy Trend in Lancashire

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Lancashire.

Job vacancy trend for Digital Marketing in Lancashire

Digital Marketing
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Lancashire.

Salary trend for Digital Marketing in Lancashire

Digital Marketing
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Lancashire region over the 6 months to 24 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Lancaster - 4 £35,000 -
Digital Marketing
North West

For the 6 months to 24 May 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Lancashire region with a requirement for Digital Marketing.

1 5 (100.00%) .NET
1 5 (100.00%) SQL Server
1 5 (100.00%) IIS
1 5 (100.00%) Classic ASP
1 5 (100.00%) ASP.NET
1 5 (100.00%) CSS
1 5 (100.00%) C#
1 5 (100.00%) HTML
1 5 (100.00%) Agile Software Development
1 5 (100.00%) Marketing
1 5 (100.00%) Web Development
1 5 (100.00%) jQuery
1 5 (100.00%) Web Application Development
1 5 (100.00%) Ajax
1 5 (100.00%) Analytical Skills
1 5 (100.00%) SQL Server 2016
1 5 (100.00%) Problem-Solving
2 4 (80.00%) SQL
2 4 (80.00%) Marketing Automation
2 4 (80.00%) A/B Testing
2 4 (80.00%) Conversion Rate Optimisation
2 4 (80.00%) Brand Awareness
2 4 (80.00%) Google Tag Manager
2 4 (80.00%) Google
2 4 (80.00%) Analytics
2 4 (80.00%) ASP.NET Web API
2 4 (80.00%) User Experience
2 4 (80.00%) Continuous Integration
2 4 (80.00%) RESTful
2 4 (80.00%) Responsive Web Design

Digital Marketing
Co-occurring IT Skills in Lancashire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (100.00%) IIS
2 4 (80.00%) CMS
Cloud Services
1 4 (80.00%) Google Analytics
1 4 (80.00%) Google Tag Manager
Database & Business Intelligence
1 5 (100.00%) SQL Server
1 5 (100.00%) SQL Server 2016
General
1 5 (100.00%) Marketing
2 4 (80.00%) Brand Awareness
Job Titles
1 4 (80.00%) CMS Developer
1 4 (80.00%) Developer
1 4 (80.00%) Digital Developer
1 4 (80.00%) Digital Marketing Developer
1 4 (80.00%) HTML Developer
1 4 (80.00%) Marketing Web Developer
1 4 (80.00%) Web Developer
Libraries, Frameworks & Software Standards
1 5 (100.00%) .NET
1 5 (100.00%) Ajax
1 5 (100.00%) ASP.NET
1 5 (100.00%) Classic ASP
1 5 (100.00%) CSS
1 5 (100.00%) HTML
1 5 (100.00%) jQuery
2 4 (80.00%) ASP.NET Web API
2 4 (80.00%) RESTful
Miscellaneous
1 5 (100.00%) Analytical Skills
2 4 (80.00%) User Experience
Processes & Methodologies
1 5 (100.00%) Agile Software Development
1 5 (100.00%) Problem-Solving
1 5 (100.00%) Web Application Development
1 5 (100.00%) Web Development
2 4 (80.00%) A/B Testing
2 4 (80.00%) Analytics
2 4 (80.00%) Content Management
2 4 (80.00%) Continuous Integration
2 4 (80.00%) Conversion Rate Optimisation
2 4 (80.00%) Email Marketing
2 4 (80.00%) Marketing Automation
2 4 (80.00%) OO
2 4 (80.00%) Responsive Web Design
2 4 (80.00%) Web Design
2 4 (80.00%) Workflow
3 1 (20.00%) CRM
Programming Languages
1 5 (100.00%) C#
2 4 (80.00%) SQL
3 1 (20.00%) JavaScript
Vendors
1 4 (80.00%) Google