Period
to 23 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Lancashire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 23 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
North West > Lancashire
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 77 83 87
Rank change year-on-year +6 +4 +2
Permanent jobs citing Google Analytics 3 2 4
As % of all permanent IT jobs advertised in Lancashire 0.34% 0.22% 0.40%
As % of the Cloud Services category 3.13% 4.08% 12.50%
Number of salaries quoted 3 2 2
Lancashire median annual salary £25,000 £23,500 £27,000
Median salary % change year-on-year +6.38% -12.96% +28.57%
North West median annual salary £35,000 £32,500 £30,000
% change year-on-year +7.69% +8.33% -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Lancashire with a requirement for cloud computing skills.

All Cloud Skills
Lancashire
Permanent vacancies with a requirement for cloud computing skills 96 49 32
As % of all permanent IT jobs advertised in Lancashire 10.84% 5.38% 3.23%
Number of salaries quoted 63 46 29
Lancashire median annual salary £35,000 £38,000 £33,000
Median salary % change year-on-year -7.89% +15.15% -17.50%
10th Percentile £21,250 £19,500 £22,500
90th Percentile £57,500 £56,250 £45,000
North West median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - -

Google Analytics
Job Vacancy Trend in Lancashire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Lancashire.

Job vacancy trend for Google Analytics in Lancashire

Google Analytics
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Lancashire.

Salary trend for Google Analytics in Lancashire

Google Analytics
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Lancashire region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Blackburn - 3 £25,000 -
Google Analytics
North West

For the 6 months to 23 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Lancashire region with a requirement for Google Analytics.

1 3 (100.00%) Google
1 3 (100.00%) Pay per click
1 3 (100.00%) Marketing
1 3 (100.00%) SEO
1 3 (100.00%) Blog
1 3 (100.00%) Social Media
1 3 (100.00%) Analytics
2 2 (66.67%) Digital Marketing
3 1 (33.33%) Finance
3 1 (33.33%) Creative Marketing
3 1 (33.33%) Algorithms
3 1 (33.33%) Link Building

Google Analytics
Co-occurring IT Skills in Lancashire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 3 (100.00%) Marketing
2 1 (33.33%) Finance
Job Titles
1 3 (100.00%) Marketing Executive
1 3 (100.00%) SEO Executive
Miscellaneous
1 3 (100.00%) Blog
1 3 (100.00%) Social Media
2 1 (33.33%) Algorithms
Processes & Methodologies
1 3 (100.00%) Analytics
1 3 (100.00%) Pay per click
1 3 (100.00%) SEO
2 2 (66.67%) Digital Marketing
3 1 (33.33%) Creative Marketing
3 1 (33.33%) Link Building
Vendors
1 3 (100.00%) Google