Period
to 24 November 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Lancashire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 24 November 2017 with a comparison to the same period over the previous 2 years.

Social Media
North West > Lancashire
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 74 80 78
Rank change year-on-year +6 -2 +1
Permanent jobs citing Social Media 9 4 15
As % of all permanent IT jobs advertised in Lancashire 1.02% 0.44% 1.50%
As % of the Miscellaneous category 2.98% 1.12% 5.47%
Number of salaries quoted 5 4 11
Lancashire median annual salary £25,000 £27,250 £30,000
Median salary % change year-on-year -8.26% -9.17% -20.00%
North West median annual salary £32,500 £32,500 £30,000
% change year-on-year - +8.33% -14.29%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Lancashire with a requirement for generic IT skills.

All Generic IT Skills
Lancashire
Permanent vacancies with a requirement for generic IT skills 302 357 274
As % of all permanent IT jobs advertised in Lancashire 34.09% 38.89% 27.45%
Number of salaries quoted 241 316 199
Lancashire median annual salary £33,000 £37,500 £37,500
Median salary % change year-on-year -12.00% - -
10th Percentile £20,500 £22,250 £22,350
90th Percentile £50,000 £47,500 £48,050
North West median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - +2.56%

Social Media
Job Vacancy Trend in Lancashire

Job postings citing Social Media as a percentage of all IT jobs advertised in Lancashire.

Job vacancy trend for Social Media in Lancashire

Social Media
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Lancashire.

Salary trend for Social Media in Lancashire

Social Media
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Lancashire region over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Ormskirk - 4 - -
Blackburn - 3 £25,000 -
Chorley +3 2 £19,000 -32.14%
Social Media
North West

For the 6 months to 24 November 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Lancashire region with a requirement for Social Media.

1 9 (100.00%) SEO
2 5 (55.56%) Marketing
2 5 (55.56%) Blog
2 5 (55.56%) Analytics
3 4 (44.44%) Web Design
4 3 (33.33%) Google
4 3 (33.33%) Pay per click
4 3 (33.33%) Google Analytics
5 2 (22.22%) Online Marketing
5 2 (22.22%) iPad
5 2 (22.22%) Email Marketing
5 2 (22.22%) Digital Marketing
5 2 (22.22%) Retail
5 2 (22.22%) Web Analytics
5 2 (22.22%) Direct Marketing
5 2 (22.22%) Copywriting
5 2 (22.22%) E-Commerce
6 1 (11.11%) Algorithms
6 1 (11.11%) Finance
6 1 (11.11%) Creative Marketing
6 1 (11.11%) Link Building

Social Media
Co-occurring IT Skills in Lancashire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 3 (33.33%) Google Analytics
General
1 5 (55.56%) Marketing
2 2 (22.22%) Retail
3 1 (11.11%) Finance
Job Titles
1 4 (44.44%) Webmaster
2 3 (33.33%) Marketing Executive
2 3 (33.33%) SEO Executive
3 2 (22.22%) Copywriter
3 2 (22.22%) Online Copywriter
3 2 (22.22%) SEO Copywriter
Miscellaneous
1 5 (55.56%) Blog
2 2 (22.22%) iPad
3 1 (11.11%) Algorithms
Processes & Methodologies
1 9 (100.00%) SEO
2 5 (55.56%) Analytics
3 4 (44.44%) Web Design
4 3 (33.33%) Pay per click
5 2 (22.22%) Copywriting
5 2 (22.22%) Digital Marketing
5 2 (22.22%) Direct Marketing
5 2 (22.22%) E-Commerce
5 2 (22.22%) Email Marketing
5 2 (22.22%) Online Marketing
5 2 (22.22%) Web Analytics
6 1 (11.11%) Creative Marketing
6 1 (11.11%) Link Building
Vendors
1 3 (33.33%) Google