Period
to 23 September 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Lancashire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 23 September 2018 with a comparison to the same period over the previous 2 years.

Marketing
North West > Lancashire
6 months to
23 Sep 2018
Same period 2017 Same period 2016
Rank 50 35 57
Rank change year-on-year -15 +22 -23
Permanent jobs citing Marketing 24 54 29
As % of all permanent IT jobs advertised in Lancashire 3.13% 6.29% 3.35%
As % of the General category 10.96% 18.31% 10.51%
Number of salaries quoted 22 31 22
Lancashire median annual salary £35,000 £32,500 £32,500
Median salary % change year-on-year +7.69% - +30.00%
10th Percentile £29,000 £21,000 £21,325
90th Percentile £59,250 £45,000 £46,250
North West median annual salary £42,500 £37,500 £37,500
% change year-on-year +13.33% - +7.14%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Lancashire with a requirement for common skills.

All General Skills
Lancashire
Permanent vacancies with a requirement for common skills 219 295 276
As % of all permanent IT jobs advertised in Lancashire 28.52% 34.34% 31.91%
Number of salaries quoted 166 231 241
Lancashire median annual salary £38,500 £33,000 £38,500
Median salary % change year-on-year +16.67% -14.29% +10.00%
10th Percentile £21,250 £21,250 £21,250
90th Percentile £58,125 £50,000 £52,500
North West median annual salary £45,000 £42,500 £40,000
% change year-on-year +5.88% +6.25% -

Marketing
Job Vacancy Trend in Lancashire

Job postings citing Marketing as a percentage of all IT jobs advertised in Lancashire.

Job vacancy trend for Marketing in Lancashire

Marketing
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Lancashire.

Salary trend for Marketing in Lancashire

Marketing
Salary Histogram in Lancashire

The salary distribution of IT jobs citing Marketing in Lancashire over the 6 months to 23 September 2018.

Salary histogram for Marketing in Lancashire

Marketing
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Lancashire region over the 6 months to 23 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Preston -1 14 £35,000 +7.69% 2
Blackburn +6 5 £60,000 +84.62% 3
Blackpool -9 1 £25,000 -8.26% 2
Burnley - 1 £32,500 -
Marketing
North West

For the 6 months to 23 September 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Lancashire region with a requirement for Marketing.

1 8 (33.33%) Agile Software Development
2 6 (25.00%) jQuery
2 6 (25.00%) CRM
2 6 (25.00%) JavaScript
2 6 (25.00%) PHP
3 5 (20.83%) C#
3 5 (20.83%) .NET
3 5 (20.83%) SQL Server
3 5 (20.83%) Analytical Skills
4 4 (16.67%) CSS
4 4 (16.67%) MySQL
4 4 (16.67%) HTML
4 4 (16.67%) SQL
4 4 (16.67%) TDD
4 4 (16.67%) Retail
4 4 (16.67%) Microsoft Excel
4 4 (16.67%) Analytics
5 3 (12.50%) AngularJS
5 3 (12.50%) Customer Insight
5 3 (12.50%) Tealeaf
5 3 (12.50%) Google
5 3 (12.50%) Google Analytics
5 3 (12.50%) Product Marketing
5 3 (12.50%) Windows
5 3 (12.50%) Data Modelling
5 3 (12.50%) ETL
5 3 (12.50%) Scrum
5 3 (12.50%) Data Warehouse
5 3 (12.50%) React
5 3 (12.50%) SQL Server 2016

Marketing
Co-occurring IT Skills in Lancashire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.17%) IIS
1 1 (4.17%) SharePoint
1 1 (4.17%) WordPress
Applications
1 4 (16.67%) Microsoft Excel
2 2 (8.33%) Spreadsheet
3 1 (4.17%) Microsoft PowerPoint
3 1 (4.17%) Photoshop
Business Applications
1 1 (4.17%) Dynamics CRM
Cloud Services
1 3 (12.50%) Google Analytics
2 2 (8.33%) Microsoft Azure
2 2 (8.33%) SaaS
3 1 (4.17%) Dynamics 365
3 1 (4.17%) IaaS
3 1 (4.17%) PaaS
Communications & Networking
1 1 (4.17%) BGP
1 1 (4.17%) DHCP
1 1 (4.17%) DNS
1 1 (4.17%) Firewall
1 1 (4.17%) IPsec
1 1 (4.17%) LAN
1 1 (4.17%) MPLS
1 1 (4.17%) Network Security
1 1 (4.17%) OSPF
1 1 (4.17%) SSH
1 1 (4.17%) SSL
1 1 (4.17%) TCP/IP
1 1 (4.17%) VLAN
1 1 (4.17%) VPN
1 1 (4.17%) WAN
1 1 (4.17%) WLAN
Database & Business Intelligence
1 5 (20.83%) SQL Server
2 4 (16.67%) MySQL
3 3 (12.50%) Data Warehouse
3 3 (12.50%) SQL Server 2016
4 1 (4.17%) Big Data
4 1 (4.17%) BusinessObjects
Development Applications
1 1 (4.17%) Git (software)
1 1 (4.17%) Grunt
1 1 (4.17%) gulp
General
1 4 (16.67%) Retail
2 2 (8.33%) Advertising
3 1 (4.17%) Back Office
3 1 (4.17%) Finance
Job Titles
1 9 (37.50%) Developer
2 5 (20.83%) PHP Developer
3 3 (12.50%) Insight Manager
3 3 (12.50%) JavaScript Developer
3 3 (12.50%) MySQL Developer
3 3 (12.50%) PHP MySQL Developer
3 3 (12.50%) Product Manager
4 2 (8.33%) .NET Developer
4 2 (8.33%) C# .NET Developer
4 2 (8.33%) C# Developer
4 2 (8.33%) E-Commerce Manager
4 2 (8.33%) Software Developer
5 1 (4.17%) Analyst
5 1 (4.17%) Applications Support
5 1 (4.17%) Network Engineer
5 1 (4.17%) Programme Manager
5 1 (4.17%) Project Manager
5 1 (4.17%) Senior Developer
5 1 (4.17%) Senior Manager
5 1 (4.17%) Support Engineer
Libraries, Frameworks & Software Standards
1 6 (25.00%) jQuery
2 5 (20.83%) .NET
3 4 (16.67%) CSS
3 4 (16.67%) HTML
4 3 (12.50%) AngularJS
4 3 (12.50%) React
5 2 (8.33%) .NET Framework
5 2 (8.33%) Entity Framework
5 2 (8.33%) HTML5
5 2 (8.33%) Sass
5 2 (8.33%) Twitter Bootstrap
5 2 (8.33%) WinForms
5 2 (8.33%) WPF
6 1 (4.17%) Ajax
6 1 (4.17%) ASP.NET
6 1 (4.17%) Backbone.js
6 1 (4.17%) Classic ASP
6 1 (4.17%) CSS3
6 1 (4.17%) Ember.js
6 1 (4.17%) LESS
Miscellaneous
1 5 (20.83%) Analytical Skills
2 2 (8.33%) User Experience
3 1 (4.17%) EPoS
Operating Systems
1 3 (12.50%) Windows
2 1 (4.17%) Linux
Processes & Methodologies
1 8 (33.33%) Agile Software Development
2 6 (25.00%) CRM
3 4 (16.67%) Analytics
3 4 (16.67%) TDD
4 3 (12.50%) Customer Insight
4 3 (12.50%) Data Modelling
4 3 (12.50%) Decision-Making
4 3 (12.50%) ETL
4 3 (12.50%) Product Marketing
4 3 (12.50%) Scrum
5 2 (8.33%) Business Transformation
5 2 (8.33%) Continuous Integration
5 2 (8.33%) Dependency Injection
5 2 (8.33%) Direct Marketing
5 2 (8.33%) E-Commerce
5 2 (8.33%) Kanban
5 2 (8.33%) MVC
5 2 (8.33%) MVVM
5 2 (8.33%) Web Analytics
5 2 (8.33%) Web Development
Programming Languages
1 6 (25.00%) JavaScript
1 6 (25.00%) PHP
2 5 (20.83%) C#
3 4 (16.67%) SQL
4 1 (4.17%) VBA
Qualifications
1 1 (4.17%) CCNP
1 1 (4.17%) Cisco Certification
1 1 (4.17%) Degree
1 1 (4.17%) MCP
Quality Assurance & Compliance
1 1 (4.17%) GDPR
1 1 (4.17%) QA
Systems Management
1 1 (4.17%) cPanel
1 1 (4.17%) Nagios
Vendors
1 3 (12.50%) Google
1 3 (12.50%) Tealeaf
2 2 (8.33%) Microsoft
3 1 (4.17%) Brocade
3 1 (4.17%) CheckPoint
3 1 (4.17%) Cisco
3 1 (4.17%) Juniper
3 1 (4.17%) SolarWinds
3 1 (4.17%) Twitter