Period
to 19 February 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Lancashire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 19 February 2019 with a comparison to the same period over the previous 2 years.

Marketing
North West > Lancashire
6 months to
19 Feb 2019
Same period 2018 Same period 2017
Rank 57 49 39
Rank change year-on-year -8 -10 +2
Permanent jobs citing Marketing 16 31 55
As % of all permanent IT jobs advertised in Lancashire 2.25% 3.79% 5.77%
As % of the General category 7.69% 9.66% 20.07%
Number of salaries quoted 12 20 52
Lancashire median annual salary £35,750 £32,500 £27,250
Median salary % change year-on-year +10.00% +19.27% -13.49%
10th Percentile £24,100 £25,000 £19,000
90th Percentile £57,875 £65,000 £47,500
North West median annual salary £45,000 £37,500 £37,500
% change year-on-year +20.00% - +7.14%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Lancashire with a requirement for common skills.

All General Skills
Lancashire
Permanent vacancies with a requirement for common skills 208 321 274
As % of all permanent IT jobs advertised in Lancashire 29.21% 39.29% 28.75%
Number of salaries quoted 168 243 245
Lancashire median annual salary £36,750 £40,000 £37,500
Median salary % change year-on-year -8.13% +6.67% +6.38%
10th Percentile £19,350 £21,700 £19,750
90th Percentile £55,000 £57,500 £50,000
North West median annual salary £45,000 £45,000 £40,000
% change year-on-year - +12.50% -

Marketing
Job Vacancy Trend in Lancashire

Job postings citing Marketing as a percentage of all IT jobs advertised in Lancashire.

Job vacancy trend for Marketing in Lancashire

Marketing
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Lancashire.

Salary trend for Marketing in Lancashire

Marketing
Salary Histogram in Lancashire

The salary distribution of IT jobs citing Marketing in Lancashire over the 6 months to 19 February 2019.

Salary histogram for Marketing in Lancashire

Marketing
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Lancashire region over the 6 months to 19 February 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Blackburn +4 8 £37,500 +50.00% 2
Preston -4 2 £24,250 -25.38% 1
Blackpool - 1 £25,000 - 1
Marketing
North West

For the 6 months to 19 February 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Lancashire region with a requirement for Marketing.

1 7 (43.75%) .NET
1 7 (43.75%) C#
1 7 (43.75%) SQL Server
2 5 (31.25%) SQL
2 5 (31.25%) Agile Software Development
2 5 (31.25%) RESTful
3 4 (25.00%) Entity Framework
3 4 (25.00%) Analytical Skills
3 4 (25.00%) Translating Business Requirements
3 4 (25.00%) .NET Framework
3 4 (25.00%) SOLID
3 4 (25.00%) TDD
3 4 (25.00%) MVC
3 4 (25.00%) Telecoms
3 4 (25.00%) JavaScript
4 3 (18.75%) T-SQL
4 3 (18.75%) VB.NET
4 3 (18.75%) C++
4 3 (18.75%) HTML
4 3 (18.75%) Java
4 3 (18.75%) Linux
4 3 (18.75%) SAP
4 3 (18.75%) CSS
4 3 (18.75%) SOAP
4 3 (18.75%) Uniface
4 3 (18.75%) DNS
4 3 (18.75%) Business Intelligence
4 3 (18.75%) Finance
4 3 (18.75%) Manufacturing
4 3 (18.75%) Programme Management

Marketing
Co-occurring IT Skills in Lancashire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (12.50%) WordPress
2 1 (6.25%) SharePoint
Applications
1 2 (12.50%) Spreadsheet
2 1 (6.25%) Adobe Creative Suite
Business Applications
1 2 (12.50%) Magento
Cloud Services
1 1 (6.25%) IaaS
1 1 (6.25%) PaaS
1 1 (6.25%) SaaS
Communications & Networking
1 3 (18.75%) DNS
2 2 (12.50%) SSH
3 1 (6.25%) BGP
3 1 (6.25%) DHCP
3 1 (6.25%) Firewall
3 1 (6.25%) IPsec
3 1 (6.25%) LAN
3 1 (6.25%) MPLS
3 1 (6.25%) Network Security
3 1 (6.25%) OSPF
3 1 (6.25%) SSL
3 1 (6.25%) TCP/IP
3 1 (6.25%) VLAN
3 1 (6.25%) VPN
3 1 (6.25%) WAN
3 1 (6.25%) WLAN
Database & Business Intelligence
1 7 (43.75%) SQL Server
2 2 (12.50%) MySQL
3 1 (6.25%) NoSQL
Development Applications
1 2 (12.50%) Git (software)
General
1 4 (25.00%) Telecoms
2 3 (18.75%) Electronics
2 3 (18.75%) Finance
2 3 (18.75%) Manufacturing
3 2 (12.50%) Advertising
4 1 (6.25%) Retail
Job Titles
1 10 (62.50%) Developer
2 7 (43.75%) .NET Developer
3 4 (25.00%) Senior .NET Developer
3 4 (25.00%) Senior Developer
4 3 (18.75%) C# .NET Developer
4 3 (18.75%) C# Developer
4 3 (18.75%) C++ Developer
4 3 (18.75%) C++/C# Developer
4 3 (18.75%) C++/Java Developer
4 3 (18.75%) Java Developer
4 3 (18.75%) SQL Developer
4 3 (18.75%) Web Developer
5 1 (6.25%) Applications Engineer
5 1 (6.25%) Applications Support Engineer
5 1 (6.25%) Backend Developer
5 1 (6.25%) Product Manager
5 1 (6.25%) Product Marketing Manager
5 1 (6.25%) Senior Network Engineer
5 1 (6.25%) Systems Developer
5 1 (6.25%) Technical Leader
Libraries, Frameworks & Software Standards
1 7 (43.75%) .NET
2 5 (31.25%) RESTful
3 4 (25.00%) .NET Framework
3 4 (25.00%) Entity Framework
4 3 (18.75%) CSS
4 3 (18.75%) HTML
4 3 (18.75%) SOAP
5 2 (12.50%) AngularJS
5 2 (12.50%) CSS3
5 2 (12.50%) HTML5
5 2 (12.50%) jQuery
5 2 (12.50%) React
Miscellaneous
1 4 (25.00%) Analytical Skills
2 1 (6.25%) EPoS
2 1 (6.25%) Life Science
2 1 (6.25%) Social Media
2 1 (6.25%) User Experience
Operating Systems
1 3 (18.75%) Linux
2 1 (6.25%) Windows
Processes & Methodologies
1 5 (31.25%) Agile Software Development
2 4 (25.00%) MVC
2 4 (25.00%) SOLID
2 4 (25.00%) TDD
2 4 (25.00%) Translating Business Requirements
3 3 (18.75%) Business Intelligence
3 3 (18.75%) Digital Marketing
3 3 (18.75%) Problem-Solving
3 3 (18.75%) Programme Management
3 3 (18.75%) Software Engineering
3 3 (18.75%) Web Development
4 2 (12.50%) Direct Marketing
5 1 (6.25%) Campaign Management
5 1 (6.25%) Copywriting
5 1 (6.25%) Lead Generation
5 1 (6.25%) Marketing Strategy
5 1 (6.25%) Network Architecture
5 1 (6.25%) Personalization
5 1 (6.25%) Product Marketing
5 1 (6.25%) Sales Enablement
Programming Languages
1 7 (43.75%) C#
2 5 (31.25%) SQL
3 4 (25.00%) JavaScript
4 3 (18.75%) C++
4 3 (18.75%) Java
4 3 (18.75%) T-SQL
4 3 (18.75%) Uniface
4 3 (18.75%) VB.NET
5 2 (12.50%) PHP
Qualifications
1 1 (6.25%) CCNP
1 1 (6.25%) Cisco Certification
1 1 (6.25%) Degree
1 1 (6.25%) MCP
Systems Management
1 1 (6.25%) Nagios
Vendors
1 3 (18.75%) SAP
2 1 (6.25%) Adobe
2 1 (6.25%) Brocade
2 1 (6.25%) CheckPoint
2 1 (6.25%) Cisco
2 1 (6.25%) Juniper
2 1 (6.25%) Microsoft
2 1 (6.25%) SolarWinds