The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Lancashire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 3 months to 30 March 2017 with a comparison to the same period over the previous 2 years.

Marketing
North West / Lancashire
3 months to
30 Mar 2017
Same period 2016 Same period 2015
Rank 28 41 23
Rank change year-on-year +13 -18  
Permanent jobs citing Marketing 32 14 32
As % of all permanent IT jobs advertised in Lancashire 7.60% 4.05% 7.53%
As % of the General category 31.07% 12.96% 22.70%
Number of salaries quoted 31 13 28
Median salary £23,000 £35,000 £25,000
Median salary % change year-on-year -34.28% +40.00%  
90% offered a salary of more than £21,500 £26,500 £23,200
10% offered a salary of more than £38,600 £37,500 £39,300
UK excluding London median salary £40,000 £40,000 £40,000

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Lancashire with a requirement for common skills.

General Skills
Lancashire
Permanent job vacancies with a requirement for common skills 103 108 141
As % of all permanent IT job vacancies advertised in Lancashire 24.47% 31.21% 33.18%
Number of salaries quoted 93 91 128
Median salary £33,500 £35,000 £37,500
Median salary % change year-on-year -4.28% -6.66%  
90% offered a salary of more than £21,500 £26,000 £24,375
10% offered a salary of more than £42,500 £55,000 £47,500
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Job Vacancy Trend in Lancashire

The job posting trend of jobs advertised in Lancashire citing Marketing as a proportion of all permanent or contract IT jobs with a match in the General category.

Job vacancy trend for Marketing in Lancashire

Marketing
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Lancashire.

Salary trend for Marketing in Lancashire

Marketing
Salary Histogram in Lancashire

The salary distribution of IT jobs citing Marketing in Lancashire over the 3 months to 30 March 2017.

Salary histogram for Marketing in Lancashire

Marketing
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Lancashire region over the 3 months to 30 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Chorley - 21 £22,500 -
Burnley -3 5 £37,000 +39.62% 1
Blackpool -12 2 £27,500 +3.77% 1
Blackburn +2 1 £30,000 -33.33% 1
Colne - 1 £32,500 -
Preston - 1 £35,000 - 1
Marketing
North West

For the 6 months to 30 March 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Lancashire region with a requirement for Marketing.

1 34 (57.63%) iPad
2 29 (49.15%) Digital Marketing
3 21 (35.59%) Analytics
4 18 (30.51%) E-Commerce
4 18 (30.51%) Google Analytics
4 18 (30.51%) Google
5 17 (28.81%) Pay per click
5 17 (28.81%) AdWords
6 16 (27.12%) Web Development
7 14 (23.73%) Online Marketing
8 13 (22.03%) Marketing Strategy
8 13 (22.03%) JavaScript
9 12 (20.34%) SEO
9 12 (20.34%) PHP
9 12 (20.34%) WordPress
10 11 (18.64%) OOP
10 11 (18.64%) Web Application Development
11 10 (16.95%) Agile Software Development
11 10 (16.95%) Degree
12 8 (13.56%) Social Media
12 8 (13.56%) Business Intelligence
12 8 (13.56%) SQL
13 7 (11.86%) Finance
13 7 (11.86%) Telecoms
14 6 (10.17%) Electronics
14 6 (10.17%) Manufacturing
14 6 (10.17%) Programme Management
14 6 (10.17%) C#
14 6 (10.17%) HTML
14 6 (10.17%) .NET

Marketing
Co-occurring IT Skills in Lancashire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (20.34%) WordPress
2 1 (1.69%) CMS
2 1 (1.69%) Drupal
Applications
1 4 (6.78%) Photoshop
2 3 (5.08%) InDesign
2 3 (5.08%) MS Excel
2 3 (5.08%) MS PowerPoint
3 2 (3.39%) MS Office
3 2 (3.39%) MS Visio
4 1 (1.69%) Adobe Illustrator
4 1 (1.69%) UserZoom
Business Applications
1 6 (10.17%) SAP Oil and Gas
2 2 (3.39%) Dynamics CRM
2 2 (3.39%) Magento
3 1 (1.69%) Dynamics NAV
Cloud Services
1 18 (30.51%) Google Analytics
2 17 (28.81%) AdWords
3 2 (3.39%) MailChimp
4 1 (1.69%) Google Tag Manager
Communications & Networking
1 2 (3.39%) Internet
Database & Business Intelligence
1 2 (3.39%) Power BI
1 2 (3.39%) SQL Server
1 2 (3.39%) SQL Server Integration Services
1 2 (3.39%) SQL Server Reporting Services
2 1 (1.69%) MySQL
Development Applications
1 2 (3.39%) JIRA
1 2 (3.39%) Selenium
General
1 7 (11.86%) Finance
1 7 (11.86%) Telecoms
2 6 (10.17%) Electronics
2 6 (10.17%) Manufacturing
2 6 (10.17%) Retail
3 1 (1.69%) Advertising
Job Titles
1 19 (32.20%) Developer
2 13 (22.03%) PPC Executive
2 13 (22.03%) Web Developer
3 12 (20.34%) Analyst
3 12 (20.34%) Campaign Executive
3 12 (20.34%) Digital Executive
3 12 (20.34%) PHP Developer
4 11 (18.64%) PHP Web Developer
5 6 (10.17%) C# Developer
6 5 (8.47%) Copywriter
6 5 (8.47%) SEO Manager
7 4 (6.78%) .NET Developer
7 4 (6.78%) ASP.NET Developer
7 4 (6.78%) Business Analyst
7 4 (6.78%) C# ASP.NET Developer
7 4 (6.78%) Content Manager
7 4 (6.78%) Designer
7 4 (6.78%) E-Commerce Business Analyst
7 4 (6.78%) QA Analyst
7 4 (6.78%) Retail Business Analyst
Libraries, Frameworks & Software Standards
1 6 (10.17%) .NET
1 6 (10.17%) ASP.NET
1 6 (10.17%) HTML
2 4 (6.78%) ASP.NET Web API
2 4 (6.78%) CSS
3 3 (5.08%) .NET Framework
3 3 (5.08%) ASP.NET Web Forms
3 3 (5.08%) Entity Framework
3 3 (5.08%) LAMP
3 3 (5.08%) WCF
3 3 (5.08%) Web Services
4 2 (3.39%) ASP.NET MVC
4 2 (3.39%) J2EE
4 2 (3.39%) jQuery
5 1 (1.69%) Twitter Bootstrap
Miscellaneous
1 34 (57.63%) iPad
2 8 (13.56%) Social Media
3 5 (8.47%) Blog
4 3 (5.08%) Analytical Skills
4 3 (5.08%) User Experience
5 2 (3.39%) Computer Science
5 2 (3.39%) Graphic Design
6 1 (1.69%) EPoS
6 1 (1.69%) Mobile App
6 1 (1.69%) New Media
Operating Systems
1 3 (5.08%) Linux
Processes & Methodologies
1 29 (49.15%) Digital Marketing
2 21 (35.59%) Analytics
3 18 (30.51%) E-Commerce
4 17 (28.81%) Pay per click
5 16 (27.12%) Web Development
6 14 (23.73%) Online Marketing
7 13 (22.03%) Marketing Strategy
8 12 (20.34%) SEO
9 11 (18.64%) OOP
9 11 (18.64%) Web Application Development
10 10 (16.95%) Agile Software Development
11 8 (13.56%) Business Intelligence
12 6 (10.17%) Copywriting
12 6 (10.17%) Programme Management
13 5 (8.47%) Content Writing
13 5 (8.47%) MVC
14 4 (6.78%) B2B
14 4 (6.78%) Continuous Delivery
14 4 (6.78%) Project Management
14 4 (6.78%) Stakeholder Management
Programming Languages
1 13 (22.03%) JavaScript
2 12 (20.34%) PHP
3 8 (13.56%) SQL
4 6 (10.17%) C#
5 3 (5.08%) Shell Script
6 2 (3.39%) Java
6 2 (3.39%) Python
6 2 (3.39%) T-SQL
Qualifications
1 10 (16.95%) Degree
2 1 (1.69%) BC Cleared
2 1 (1.69%) DBS Check
2 1 (1.69%) Security Cleared
Quality Assurance & Compliance
1 4 (6.78%) QA
Vendors
1 18 (30.51%) Google
2 6 (10.17%) SAP
3 3 (5.08%) Adobe
3 3 (5.08%) Microsoft
3 3 (5.08%) Twitter
4 2 (3.39%) Facebook
4 2 (3.39%) Oracle
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