Period
to 22 November 2017

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Lancashire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 22 November 2017 with a comparison to the same period over the previous 2 years.

Marketing
North West > Lancashire
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 26 64 44
Rank change year-on-year +38 -20 -7
Permanent jobs citing Marketing 59 22 45
As % of all permanent IT jobs advertised in Lancashire 6.58% 2.41% 4.58%
As % of the General category 16.95% 8.53% 15.73%
Number of salaries quoted 32 22 34
Lancashire median annual salary £32,500 £30,500 £29,000
Median salary % change year-on-year +6.56% +5.17% -3.33%
10th Percentile £23,425 £21,250 £20,500
90th Percentile £51,750 £47,500 £40,325
North West median annual salary £37,500 £37,500 £35,000
% change year-on-year - +7.14% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Lancashire with a requirement for common skills.

All General Skills
Lancashire
Permanent vacancies with a requirement for common skills 348 258 286
As % of all permanent IT jobs advertised in Lancashire 38.80% 28.32% 29.12%
Number of salaries quoted 249 226 240
Lancashire median annual salary £35,000 £39,875 £37,500
Median salary % change year-on-year -12.23% +6.33% -
10th Percentile £21,250 £21,250 £20,300
90th Percentile £57,500 £53,380 £45,000
North West median annual salary £45,000 £40,000 £40,500
% change year-on-year +12.50% -1.23% +1.25%

Marketing
Job Vacancy Trend in Lancashire

Job postings citing Marketing as a percentage of all IT jobs advertised in Lancashire.

Job vacancy trend for Marketing in Lancashire

Marketing
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Lancashire.

Salary trend for Marketing in Lancashire

Marketing
Salary Histogram in Lancashire

The salary distribution of IT jobs citing Marketing in Lancashire over the 6 months to 22 November 2017.

Salary histogram for Marketing in Lancashire

Marketing
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Lancashire region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Preston +19 37 £32,500 -
Chorley +3 4 £19,000 -16.48%
Blackburn - 4 £25,000 -
Lancaster -13 3 £50,000 +122.22% 1
Accrington - 1 - -
Skelmersdale - 1 £24,500 -
Blackpool - 1 £27,250 -
Colne - 1 £35,000 -
Darwen - 1 - -
Marketing
North West

For the 6 months to 22 November 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Lancashire region with a requirement for Marketing.

1 35 (59.32%) HTML
2 33 (55.93%) CSS
3 31 (52.54%) jQuery
4 24 (40.68%) JavaScript
5 23 (38.98%) SaaS
5 23 (38.98%) User Experience
6 22 (37.29%) Front End Development
7 18 (30.51%) Subversion
7 18 (30.51%) Sass
8 17 (28.81%) Twitter Bootstrap
9 15 (25.42%) SQL
10 14 (23.73%) Digital Marketing
11 13 (22.03%) Analytics
12 11 (18.64%) PHP
13 10 (16.95%) MySQL
13 10 (16.95%) HTML5
14 9 (15.25%) Symfony
14 9 (15.25%) Creative Marketing
14 9 (15.25%) OOP
14 9 (15.25%) OO
14 9 (15.25%) SEO
15 8 (13.56%) Ajax
15 8 (13.56%) E-Commerce
15 8 (13.56%) CakePHP
15 8 (13.56%) Laravel
16 6 (10.17%) Finance
16 6 (10.17%) Social Media
16 6 (10.17%) Google
17 5 (8.47%) Degree
17 5 (8.47%) Blog

Marketing
Co-occurring IT Skills in Lancashire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (1.69%) Confluence
1 1 (1.69%) Drupal
1 1 (1.69%) Joomla!
1 1 (1.69%) WebSphere
1 1 (1.69%) WordPress
Applications
1 4 (6.78%) Photoshop
2 2 (3.39%) Adobe Illustrator
2 2 (3.39%) Microsoft Excel
2 2 (3.39%) Microsoft Office
3 1 (1.69%) Adobe After Effects
3 1 (1.69%) Adobe Creative Suite
3 1 (1.69%) Adobe Premiere
3 1 (1.69%) Final Cut Pro
3 1 (1.69%) Fireworks
3 1 (1.69%) InDesign
3 1 (1.69%) UserZoom
Business Applications
1 1 (1.69%) Magento
1 1 (1.69%) SAP ERP
Cloud Services
1 23 (38.98%) SaaS
2 3 (5.08%) Google Analytics
3 2 (3.39%) Adobe Creative Cloud
4 1 (1.69%) MailChimp
Database & Business Intelligence
1 10 (16.95%) MySQL
2 2 (3.39%) Relational Database
2 2 (3.39%) SQL Server
3 1 (1.69%) Data Mining
3 1 (1.69%) DB2
Development Applications
1 18 (30.51%) Subversion
2 3 (5.08%) Git (software)
3 1 (1.69%) Axure RP
3 1 (1.69%) Dreamweaver
3 1 (1.69%) SQL Server Management Studio (SSMS)
3 1 (1.69%) Vagrant
General
1 6 (10.17%) Finance
2 4 (6.78%) Retail
3 3 (5.08%) Manufacturing
4 2 (3.39%) Advertising
Job Titles
1 32 (54.24%) Developer
2 22 (37.29%) Front End Developer (Client-Side Developer)
3 17 (28.81%) Senior Developer
4 16 (27.12%) Senior Front-End Developer
5 9 (15.25%) PHP Developer
6 7 (11.86%) Product Manager
7 4 (6.78%) Analyst
7 4 (6.78%) Marketing Manager
8 3 (5.08%) Database Manager
8 3 (5.08%) Database Marketing Manager
8 3 (5.08%) Designer
8 3 (5.08%) Marketing Database Manager
8 3 (5.08%) Marketing Executive
8 3 (5.08%) SEO Executive
9 2 (3.39%) Business Analyst
9 2 (3.39%) Copywriter
9 2 (3.39%) Data Analyst
9 2 (3.39%) Online Copywriter
9 2 (3.39%) SEO Copywriter
10 1 (1.69%) Java Developer
Libraries, Frameworks & Software Standards
1 35 (59.32%) HTML
2 33 (55.93%) CSS
3 31 (52.54%) jQuery
4 18 (30.51%) Sass
5 17 (28.81%) Twitter Bootstrap
6 10 (16.95%) HTML5
7 9 (15.25%) Symfony
8 8 (13.56%) Ajax
8 8 (13.56%) CakePHP
8 8 (13.56%) Laravel
9 2 (3.39%) CSS3
10 1 (1.69%) .NET
10 1 (1.69%) J2EE
10 1 (1.69%) LESS
10 1 (1.69%) Material Design
10 1 (1.69%) Twig
10 1 (1.69%) Web Services
Miscellaneous
1 23 (38.98%) User Experience
2 6 (10.17%) Social Media
3 5 (8.47%) Blog
4 4 (6.78%) iPad
5 3 (5.08%) Analytical Skills
5 3 (5.08%) Smart Meter
5 3 (5.08%) Virtual Team
6 2 (3.39%) Algorithms
7 1 (1.69%) Computer Science
7 1 (1.69%) Graphic Design
7 1 (1.69%) Greenfield Project
7 1 (1.69%) NHS
Operating Systems
1 1 (1.69%) CentOS
1 1 (1.69%) Linux
1 1 (1.69%) Unix
1 1 (1.69%) Windows
1 1 (1.69%) Windows 10
1 1 (1.69%) Windows 7
1 1 (1.69%) Windows 8
1 1 (1.69%) Windows Server
1 1 (1.69%) Windows Server 2012
Processes & Methodologies
1 22 (37.29%) Front End Development
2 14 (23.73%) Digital Marketing
3 13 (22.03%) Analytics
4 9 (15.25%) Creative Marketing
4 9 (15.25%) OO
4 9 (15.25%) OOP
4 9 (15.25%) SEO
5 8 (13.56%) E-Commerce
6 5 (8.47%) Continuous Improvement
6 5 (8.47%) Online Marketing
6 5 (8.47%) Product Management
6 5 (8.47%) Product Marketing
6 5 (8.47%) Web Analytics
7 4 (6.78%) Agile Software Development
7 4 (6.78%) Marketing Strategy
7 4 (6.78%) Pay per click
7 4 (6.78%) Stakeholder Management
7 4 (6.78%) Strategic Planning
8 3 (5.08%) Database Marketing
8 3 (5.08%) PLM
Programming Languages
1 24 (40.68%) JavaScript
2 15 (25.42%) SQL
3 11 (18.64%) PHP
4 2 (3.39%) Java
5 1 (1.69%) ES6
5 1 (1.69%) PHP 5
5 1 (1.69%) VBA
Qualifications
1 5 (8.47%) Degree
Quality Assurance & Compliance
1 4 (6.78%) QA
2 3 (5.08%) ISO/IEC 27001
System Software
1 2 (3.39%) Virtual Machines
2 1 (1.69%) Active Directory
Vendors
1 6 (10.17%) Google
2 4 (6.78%) Adobe
3 1 (1.69%) Facebook
3 1 (1.69%) IBM
3 1 (1.69%) Microsoft
3 1 (1.69%) Salesforce.com
3 1 (1.69%) SAP
3 1 (1.69%) Twitter
3 1 (1.69%) Zend