Period
to 24 November 2017

The median annual salary for a Web Analytics Analyst was £42,500 in advertised job vacancies in London during the 6 months to 24 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Web Analytics Analyst
England > London
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 815 826 884
Rank change year-on-year +11 +58 -23
Permanent jobs requiring a Web Analytics Analyst 23 16 33
As % of all permanent IT jobs advertised in London 0.031% 0.021% 0.037%
As % of the Job Titles category 0.032% 0.022% 0.039%
Number of salaries quoted 23 13 28
London median annual salary £42,500 £42,500 £45,000
Median salary % change year-on-year - -5.56% +5.88%
10th Percentile £32,500 £29,450 £33,500
90th Percentile £52,250 £56,500 £63,750
England median annual salary £40,000 £37,500 £42,500
% change year-on-year +6.67% -11.76% +6.25%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
London
Permanent vacancies in London with a recognized job title 70810 72756 85612
% of permanent IT jobs with a recognized job title 94.38% 95.96% 96.03%
Number of salaries quoted 55762 62800 72698
London median annual salary £60,000 £57,500 £55,000
Median salary % change year-on-year +4.35% +4.55% +4.76%
10th Percentile £33,250 £32,500 £32,000
90th Percentile £90,000 £87,500 £85,000
England median annual salary £50,000 £47,500 £46,500
% change year-on-year +5.26% +2.15% +3.33%

Web Analytics Analyst
Job Vacancy Trend in London

Job postings that featured Web Analytics Analyst in the job title as a percentage of all IT jobs advertised in London.

Job vacancy trend for Web Analytics Analyst in London

Web Analytics Analyst
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics Analyst in London.

Salary trend for Web Analytics Analyst in London

Web Analytics Analyst
Salary Histogram in London

The salary distribution of IT jobs citing Web Analytics Analyst in London over the 6 months to 24 November 2017.

Salary histogram for Web Analytics Analyst in London

Web Analytics Analyst
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics Analyst within the London region over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West London - 6 £35,000 -
Central London +17 4 £46,250 +8.82%
Web Analytics Analyst
England

Web Analytics Analyst Skill Set
Top 30 Co-occurring IT Skills in London

For the 6 months to 24 November 2017, Web Analytics Analyst job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region featuring Web Analytics Analyst in the job title.

1 23 (100.00%) Analytics
2 22 (95.65%) Web Analytics
3 20 (86.96%) Google
3 20 (86.96%) Google Analytics
4 13 (56.52%) Google Tag Manager
4 13 (56.52%) SQL
5 12 (52.17%) E-Commerce
5 12 (52.17%) Adobe
5 12 (52.17%) User Experience
5 12 (52.17%) Adobe Analytics
6 9 (39.13%) Business Intelligence
7 8 (34.78%) Python
7 8 (34.78%) SEO
7 8 (34.78%) Marketing
8 7 (30.43%) Tableau
9 6 (26.09%) jQuery
9 6 (26.09%) Degree
9 6 (26.09%) Mathematics
9 6 (26.09%) JavaScript
10 5 (21.74%) PHP
10 5 (21.74%) Big Data
10 5 (21.74%) Tealium
11 4 (17.39%) AdWords
11 4 (17.39%) R
11 4 (17.39%) Ensighten
11 4 (17.39%) Tag Management
11 4 (17.39%) Data Analytics
11 4 (17.39%) QA
11 4 (17.39%) Digital Marketing
11 4 (17.39%) Spotfire

Web Analytics Analyst Skill Set
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.35%) SAS
Applications
1 1 (4.35%) Microsoft Excel
1 1 (4.35%) Microsoft PowerPoint
1 1 (4.35%) SPSS
Business Applications
1 4 (17.39%) WebTrends
Cloud Services
1 20 (86.96%) Google Analytics
2 13 (56.52%) Google Tag Manager
3 12 (52.17%) Adobe Analytics
4 4 (17.39%) AdWords
5 1 (4.35%) Google Cloud Platform
Database & Business Intelligence
1 5 (21.74%) Big Data
2 4 (17.39%) Spotfire
General
1 8 (34.78%) Marketing
2 2 (8.70%) Retail
Libraries, Frameworks & Software Standards
1 6 (26.09%) jQuery
2 4 (17.39%) Ajax
3 1 (4.35%) .NET
3 1 (4.35%) ASP.NET
3 1 (4.35%) CSS
3 1 (4.35%) HTML
Miscellaneous
1 12 (52.17%) User Experience
2 4 (17.39%) Management Information System
3 1 (4.35%) Analytical Mindset
3 1 (4.35%) Analytical Skills
3 1 (4.35%) Credit Risk
3 1 (4.35%) Social Media
Processes & Methodologies
1 23 (100.00%) Analytics
2 22 (95.65%) Web Analytics
3 12 (52.17%) E-Commerce
4 9 (39.13%) Business Intelligence
5 8 (34.78%) SEO
6 6 (26.09%) Mathematics
7 4 (17.39%) Data Analytics
7 4 (17.39%) Digital Marketing
7 4 (17.39%) Tag Management
7 4 (17.39%) Web Development
8 3 (13.04%) Data Analysis
9 2 (8.70%) Multivariate Testing
9 2 (8.70%) Visualisation
10 1 (4.35%) B2C
10 1 (4.35%) Data Visualisation
10 1 (4.35%) Migration
10 1 (4.35%) Operations Research
10 1 (4.35%) Social Media Analytics
10 1 (4.35%) Statistics
Programming Languages
1 13 (56.52%) SQL
2 8 (34.78%) Python
3 6 (26.09%) JavaScript
4 5 (21.74%) PHP
5 4 (17.39%) MATLAB
5 4 (17.39%) R
6 1 (4.35%) C#
6 1 (4.35%) VB
Qualifications
1 6 (26.09%) Degree
Quality Assurance & Compliance
1 4 (17.39%) QA
Vendors
1 20 (86.96%) Google
2 12 (52.17%) Adobe
3 7 (30.43%) Tableau
4 5 (21.74%) Tealium
5 4 (17.39%) Ensighten
5 4 (17.39%) Omniture
6 1 (4.35%) MicroStrategy