The median annual salary for a Web Analytics Analyst was £40,000 in advertised job vacancies in London during the 3 months to 23 March 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

3 months to
23 Mar 2017
Same period 2016 Same period 2015
Web Analytics Analyst
England / London
Rank 558 616 637
Rank change year-on-year +58 +21  
Permanent jobs requiring a Web Analytics Analyst 9 29 12
As % of all permanent IT jobs advertised in London 0.027% 0.070% 0.029%
As % of the Job Titles category 0.028% 0.073% 0.030%
Number of salaries quoted 7 26 11
Median salary £40,000 £45,000 £42,500
Median salary % change year-on-year -11.11% +5.88%  
90% offered a salary of more than £34,000 £32,500 £35,000
10% offered a salary of more than £50,000 £45,000 £52,500
UK excluding London median salary £37,250 £31,500 £32,500
% change year-on-year +18.25% -3.07%  

The next table is for comparison with the above and includes summary statistics for all job roles in permanent job vacancies advertised in London. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of permanent jobs in our overall sample.

IT Job Roles
London
Permanent job vacancies with a job title containing a recognized job role 31786 39894 40068
As % of all permanent IT job vacancies advertised in London 95.74% 96.09% 95.99%
Number of salaries quoted 26873 34408 33640
Median salary £57,500 £55,000 £53,500
Median salary % change year-on-year +4.54% +2.80%  
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £82,500 £77,500 £80,000
UK excluding London median salary £42,000 £41,500 £40,000
% change year-on-year +1.20% +3.75%  

Web Analytics Analyst
Job Vacancy Trend in London

The job posting trend of jobs advertised in London that featured Web Analytics Analyst in the job title.

Job vacancy trend for Web Analytics Analyst in London

Web Analytics Analyst
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics Analyst in London.

Salary trend for Web Analytics Analyst in London

Web Analytics Analyst
Salary Histogram in London

The salary distribution of IT jobs citing Web Analytics Analyst in London over the 3 months to 23 March 2017.

Salary histogram for Web Analytics Analyst in London

Web Analytics Analyst Skill Set
Top 30 Related IT Skills in London

For the 6 months to 23 March 2017, Web Analytics Analyst job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region featuring Web Analytics Analyst in the job title.

1 15 (100.00%) Analytics
2 14 (93.33%) Google
2 14 (93.33%) Google Analytics
3 10 (66.67%) Web Analytics
4 9 (60.00%) Marketing
5 8 (53.33%) SQL
5 8 (53.33%) Adobe
6 7 (46.67%) Visualisation
6 7 (46.67%) Data Visualisation
6 7 (46.67%) Adobe Analytics
6 7 (46.67%) Analytical Skills
7 6 (40.00%) Degree
7 6 (40.00%) E-Commerce
7 6 (40.00%) Business Intelligence
8 5 (33.33%) Multivariate Testing
9 4 (26.67%) Credit Risk
9 4 (26.67%) Social Media
9 4 (26.67%) Data Analysis
9 4 (26.67%) SAS
9 4 (26.67%) SPSS
9 4 (26.67%) Big Data
9 4 (26.67%) User Experience
9 4 (26.67%) Social Media Analytics
10 3 (20.00%) Actionable Insight
10 3 (20.00%) Digital Analytics
10 3 (20.00%) Mobile App
10 3 (20.00%) WebTrends
10 3 (20.00%) Migration
10 3 (20.00%) Stakeholder Management
10 3 (20.00%) Microsoft

Web Analytics Analyst Skill Set
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (26.67%) SAS
Applications
1 4 (26.67%) SPSS
2 3 (20.00%) MS Excel
3 1 (6.67%) MS Office
3 1 (6.67%) MS PowerPoint
Business Applications
1 3 (20.00%) WebTrends
Cloud Services
1 14 (93.33%) Google Analytics
2 7 (46.67%) Adobe Analytics
3 2 (13.33%) Google Tag Manager
Database & Business Intelligence
1 4 (26.67%) Big Data
2 2 (13.33%) Power BI
2 2 (13.33%) QlikView
3 1 (6.67%) Data Mining
General
1 9 (60.00%) Marketing
2 2 (13.33%) Legal
3 1 (6.67%) Games
3 1 (6.67%) Publishing
3 1 (6.67%) Retail
Libraries, Frameworks & Software Standards
1 1 (6.67%) HTML
Miscellaneous
1 7 (46.67%) Analytical Skills
2 4 (26.67%) Credit Risk
2 4 (26.67%) Social Media
2 4 (26.67%) User Experience
3 3 (20.00%) Mobile App
4 1 (6.67%) BBC
4 1 (6.67%) Computer Science
Processes & Methodologies
1 15 (100.00%) Analytics
2 10 (66.67%) Web Analytics
3 7 (46.67%) Data Visualisation
3 7 (46.67%) Visualisation
4 6 (40.00%) Business Intelligence
4 6 (40.00%) E-Commerce
5 5 (33.33%) Multivariate Testing
6 4 (26.67%) Data Analysis
6 4 (26.67%) Social Media Analytics
7 3 (20.00%) Actionable Insight
7 3 (20.00%) Digital Analytics
7 3 (20.00%) Migration
7 3 (20.00%) Stakeholder Management
8 2 (13.33%) Digital Marketing
8 2 (13.33%) Web Development
9 1 (6.67%) Market Research
9 1 (6.67%) Product Management
9 1 (6.67%) Time Management
9 1 (6.67%) Usability Testing
9 1 (6.67%) Web Testing
Programming Languages
1 8 (53.33%) SQL
2 1 (6.67%) JavaScript
2 1 (6.67%) Python
2 1 (6.67%) R
2 1 (6.67%) VBA
Qualifications
1 6 (40.00%) Degree
2 1 (6.67%) BC Cleared
2 1 (6.67%) DBS Check
2 1 (6.67%) Security Cleared
Vendors
1 14 (93.33%) Google
2 8 (53.33%) Adobe
3 3 (20.00%) Microsoft
3 3 (20.00%) Omniture
4 2 (13.33%) Informatica
4 2 (13.33%) Tableau
5 1 (6.67%) ClickTale
5 1 (6.67%) Coremetrics
5 1 (6.67%) Hitwise
5 1 (6.67%) IBM
5 1 (6.67%) Optimizely