Period
to 16 September 2021

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 16 September 2021 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > London
6 months to
16 Sep 2021
Same period 2020 Same period 2019
Rank 412 397 419
Rank change year-on-year -15 +22 +70
Permanent jobs citing Google Analytics 354 94 346
As % of all permanent jobs advertised in London 0.72% 0.44% 0.62%
As % of the Cloud Services category 1.51% 1.02% 1.73%
Number of salaries quoted 219 74 274
10th Percentile £36,750 £36,975 £31,250
25th Percentile £42,500 £44,063 £37,500
Median annual salary (50th Percentile) £52,500 £60,000 £49,500
Median % change year-on-year -12.50% +21.21% +16.47%
75th Percentile £67,500 £67,500 £62,500
90th Percentile £73,750 £73,750 £77,125
England median annual salary £45,000 £48,500 £45,000
% change year-on-year -7.22% +7.78% +12.50%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for cloud computing skills.

All Cloud Skills
London
Permanent vacancies with a requirement for cloud computing skills 23,458 9,196 20,022
As % of all permanent IT jobs advertised in London 48.04% 43.23% 35.92%
Number of salaries quoted 15,212 7,764 16,763
10th Percentile £42,500 £42,500 £35,250
25th Percentile £53,750 £52,500 £47,500
Median annual salary (50th Percentile) £72,500 £70,000 £65,000
Median % change year-on-year +3.57% +7.69% +4.00%
75th Percentile £90,000 £87,500 £85,000
90th Percentile £107,500 £111,250 £97,500
England median annual salary £60,000 £60,000 £55,000
% change year-on-year - +9.09% -

Google Analytics
Job Vacancy Trend in London

Job postings citing Google Analytics as a proportion of all IT jobs advertised in London.

Job vacancy trend for Google Analytics in London

Google Analytics
Salary Trend in London

3-month moving average salary quoted in jobs citing Google Analytics in London.

Salary trend for Google Analytics in London

Google Analytics
Salary Histogram in London

Salary distribution for jobs citing Google Analytics in London over the 6 months to 16 September 2021.

Salary histogram for Google Analytics in London

Google Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the London region over the 6 months to 16 September 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -33 36 £41,500 -30.83% 12
West London -49 19 £63,994 +38.36% 8
North London - 5 £39,022 -
South London - 4 £45,000 - 1
Google Analytics
England

For the 6 months to 16 September 2021, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Google Analytics.

1 354 (100.00%) Analytics
2 351 (99.15%) Google
3 174 (49.15%) Marketing
4 142 (40.11%) SQL
5 96 (27.12%) Business Intelligence
6 92 (25.99%) User Experience
7 90 (25.42%) Tableau
8 85 (24.01%) SEO
9 79 (22.32%) Analytical Skills
9 79 (22.32%) Social Skills
10 73 (20.62%) Python
11 62 (17.51%) Digital Marketing
11 62 (17.51%) Problem-Solving
12 61 (17.23%) Pay per click
13 58 (16.38%) Agile Software Development
13 58 (16.38%) HTML
14 57 (16.10%) Web Analytics
14 57 (16.10%) Visualisation
15 52 (14.69%) JavaScript
15 52 (14.69%) E-Commerce
16 51 (14.41%) AWS
16 51 (14.41%) Social Media
17 50 (14.12%) Degree
18 49 (13.84%) Data Analytics
19 48 (13.56%) Google Ads
20 47 (13.28%) Finance
20 47 (13.28%) Snowflake
21 46 (12.99%) ETL
21 46 (12.99%) Adobe
21 46 (12.99%) Project Management

Google Analytics
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 44 (12.43%) CMS
2 25 (7.06%) Apache Spark
3 19 (5.37%) Oracle Application Server
4 11 (3.11%) WordPress
5 9 (2.54%) Apache Airflow
6 8 (2.26%) Drupal
7 6 (1.69%) IIS
7 6 (1.69%) Sitecore CMS
8 4 (1.13%) Confluence
8 4 (1.13%) Luigi
8 4 (1.13%) Oracle Workflow
9 2 (0.56%) Adobe Experience Manager
9 2 (0.56%) Kentico
9 2 (0.56%) SharePoint
10 1 (0.28%) concrete5
Applications
1 21 (5.93%) Microsoft Excel
2 12 (3.39%) Spreadsheet
3 10 (2.82%) Chatbot
4 7 (1.98%) InVision
4 7 (1.98%) Sketch
5 6 (1.69%) Microsoft PowerPoint
6 5 (1.41%) Figma
6 5 (1.41%) Microsoft Office
7 3 (0.85%) Photoshop
8 2 (0.56%) Zeplin
9 1 (0.28%) Acrobat
9 1 (0.28%) Adobe Illustrator
9 1 (0.28%) Final Cut Pro
Business Applications
1 13 (3.67%) Shopify
2 11 (3.11%) Magento
3 6 (1.69%) Eloqua
4 3 (0.85%) Dynamics CRM
4 3 (0.85%) Oracle EBS
4 3 (0.85%) SessionCam
5 2 (0.56%) WebTrends
Cloud Services
1 51 (14.41%) AWS
2 48 (13.56%) Google Ads
3 47 (13.28%) Snowflake
4 39 (11.02%) Adobe Analytics
4 39 (11.02%) Power Platform
5 36 (10.17%) Google Tag Manager
6 30 (8.47%) GCP
7 19 (5.37%) Google Data Studio
8 16 (4.52%) dbt
8 16 (4.52%) Facebook Ads
9 13 (3.67%) Amazon S3
9 13 (3.67%) Firebase
10 12 (3.39%) Amazon SageMaker
11 10 (2.82%) Microsoft Advertising
12 9 (2.54%) Azure
13 8 (2.26%) AWS Data Pipeline
13 8 (2.26%) Veeva
14 6 (1.69%) GitHub
14 6 (1.69%) Trello
15 5 (1.41%) Amazon SQS
Communications & Networking
1 10 (2.82%) Broadband
2 2 (0.56%) Internet
3 1 (0.28%) SSL
Database & Business Intelligence
1 90 (25.42%) Tableau
2 45 (12.71%) Data Warehouse
3 39 (11.02%) Power BI
4 32 (9.04%) Oracle ODI
5 30 (8.47%) Oracle Database
6 29 (8.19%) Oracle Database 12c
7 26 (7.34%) Oracle BI EE
8 25 (7.06%) BigQuery
9 23 (6.50%) Amazon Redshift
9 23 (6.50%) Looker
10 20 (5.65%) Snowflake Schema
11 13 (3.67%) Big Data
12 12 (3.39%) MySQL
13 11 (3.11%) NoSQL
14 9 (2.54%) Amazon RDS
14 9 (2.54%) Relational Database
14 9 (2.54%) Star Schema
15 8 (2.26%) Amazon DynamoDB
15 8 (2.26%) Mixpanel
16 6 (1.69%) SQL Server
Development Applications
1 29 (8.19%) JIRA
2 23 (6.50%) Oracle APEX
3 7 (1.98%) Grunt
4 6 (1.69%) Visual Website Optimizer
5 5 (1.41%) Git (software)
5 5 (1.41%) Robolectric
5 5 (1.41%) Travis CI
6 2 (0.56%) Cypress.io
6 2 (0.56%) Dreamweaver
6 2 (0.56%) ESLint
6 2 (0.56%) webpack
7 1 (0.28%) Axure RP
7 1 (0.28%) Balsamiq
7 1 (0.28%) Charles Proxy
7 1 (0.28%) Fiddler
7 1 (0.28%) Firebug
7 1 (0.28%) Visual Studio
7 1 (0.28%) Xcode
General
1 174 (49.15%) Marketing
2 79 (22.32%) Analytical Skills
2 79 (22.32%) Social Skills
3 47 (13.28%) Finance
4 30 (8.47%) Advertising
5 24 (6.78%) Retail
6 19 (5.37%) Organisational Skills
7 16 (4.52%) Presentation Skills
7 16 (4.52%) Publishing
8 12 (3.39%) Automotive
9 10 (2.82%) Legal
10 7 (1.98%) French Language
10 7 (1.98%) Italian Language
10 7 (1.98%) Law
10 7 (1.98%) Spanish Language
11 5 (1.41%) Military
11 5 (1.41%) Pharmaceutical
12 3 (0.85%) Brand Awareness
12 3 (0.85%) Police
13 2 (0.56%) Inclusion and Diversity
Job Titles
1 100 (28.25%) Analyst
2 69 (19.49%) Data Analyst
3 45 (12.71%) Developer
4 25 (7.06%) Marketing Manager
5 21 (5.93%) Data Engineer
6 18 (5.08%) Consultant
6 18 (5.08%) Performance Manager
6 18 (5.08%) Product Analyst
7 16 (4.52%) Digital Analyst
7 16 (4.52%) Digital Marketing Manager
8 13 (3.67%) E-Commerce Manager
9 12 (3.39%) Business Intelligence Lead
9 12 (3.39%) Marketing Analyst
9 12 (3.39%) Senior Analyst
9 12 (3.39%) Web Analyst
10 11 (3.11%) Senior Developer
11 10 (2.82%) E-Commerce Marketing Manager
11 10 (2.82%) Front End Developer (Client-Side Developer)
11 10 (2.82%) Web Developer
12 9 (2.54%) Marketing Data Analyst
Libraries, Frameworks & Software Standards
1 58 (16.38%) HTML
2 34 (9.60%) CSS
3 33 (9.32%) React
4 32 (9.04%) Kafka
5 31 (8.76%) Oracle GoldenGate
6 19 (5.37%) AngularJS
7 14 (3.95%) jQuery
8 12 (3.39%) Node.js
8 12 (3.39%) Vue.js
9 11 (3.11%) .NET
10 9 (2.54%) Flutter
10 9 (2.54%) JSON
11 8 (2.26%) REST
12 7 (1.98%) D3.js
12 7 (1.98%) Elastic Stack
12 7 (1.98%) Laravel
13 6 (1.69%) KnockoutJS
13 6 (1.69%) PySpark
13 6 (1.69%) Regular Expression
14 4 (1.13%) WebSockets
Miscellaneous
1 92 (25.99%) User Experience
2 51 (14.41%) Social Media
3 21 (5.93%) Mobile App
4 16 (4.52%) Digital Media
4 16 (4.52%) FMCG
5 12 (3.39%) Life Science
6 8 (2.26%) Self-Motivation
7 7 (1.98%) Management Information System
8 5 (1.41%) Data Structures
9 4 (1.13%) Housing Association
10 3 (0.85%) Analytical Mindset
10 3 (0.85%) Marketing Technology
10 3 (0.85%) Video Editing
11 2 (0.56%) Algorithms
11 2 (0.56%) Blog
11 2 (0.56%) Client/Server
11 2 (0.56%) Greenfield Project
12 1 (0.28%) Online Gambling
12 1 (0.28%) Podcast
12 1 (0.28%) Taxonomies
Operating Systems
1 7 (1.98%) Android
2 3 (0.85%) Apple iOS
3 2 (0.56%) Linux
Processes & Methodologies
1 354 (100.00%) Analytics
2 96 (27.12%) Business Intelligence
3 85 (24.01%) SEO
4 62 (17.51%) Digital Marketing
4 62 (17.51%) Problem-Solving
5 61 (17.23%) Pay per click
6 58 (16.38%) Agile Software Development
7 57 (16.10%) Visualisation
7 57 (16.10%) Web Analytics
8 52 (14.69%) E-Commerce
9 49 (13.84%) Data Analytics
10 46 (12.99%) ETL
10 46 (12.99%) Project Management
11 43 (12.15%) A/B Testing
11 43 (12.15%) CRM
12 38 (10.73%) Decision-Making
13 34 (9.60%) Data Visualisation
14 30 (8.47%) Marketing Strategy
14 30 (8.47%) Web Development
15 26 (7.34%) Migration
Programming Languages
1 142 (40.11%) SQL
2 73 (20.62%) Python
3 52 (14.69%) JavaScript
4 24 (6.78%) PL/SQL
4 24 (6.78%) R
5 19 (5.37%) PHP
6 9 (2.54%) C#
6 9 (2.54%) Java
7 7 (1.98%) TypeScript
8 6 (1.69%) Scala
9 5 (1.41%) C++
9 5 (1.41%) Kotlin
10 4 (1.13%) Go
10 4 (1.13%) Rust
11 3 (0.85%) C
11 3 (0.85%) Data Analysis Expressions (DAX)
11 3 (0.85%) PL/1
12 2 (0.56%) Ruby
13 1 (0.28%) T-SQL
13 1 (0.28%) VBA
Qualifications
1 50 (14.12%) Degree
2 18 (5.08%) Numerate Degree
3 17 (4.80%) Master's Degree
4 4 (1.13%) Computer Science Degree
5 1 (0.28%) PhD
Quality Assurance & Compliance
1 25 (7.06%) QA
2 13 (3.67%) Accessibility
3 9 (2.54%) Data Quality
4 3 (0.85%) GDPR
System Software
1 12 (3.39%) Docker
Systems Management
1 8 (2.26%) Kubernetes
2 5 (1.41%) Terraform
3 3 (0.85%) Prometheus
4 2 (0.56%) Bugsnag
Vendors
1 351 (99.15%) Google
2 46 (12.99%) Adobe
3 41 (11.58%) Oracle
4 25 (7.06%) Salesforce.com
5 24 (6.78%) Facebook
6 19 (5.37%) Pardot
7 18 (5.08%) Optimizely
8 14 (3.95%) Sitecore
9 13 (3.67%) Databricks
10 12 (3.39%) Microsoft
11 10 (2.82%) Hotjar
11 10 (2.82%) Instagram
11 10 (2.82%) Qubit
12 9 (2.54%) Maxymiser
12 9 (2.54%) YouTube
13 8 (2.26%) Marketo
14 5 (1.41%) DeepCrawl
14 5 (1.41%) Screaming Frog
14 5 (1.41%) Snowplow
15 3 (0.85%) Amplitude