Period
to 28 January 2022

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 28 January 2022 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > London
6 months to
28 Jan 2022
Same period 2021 Same period 2020
Rank 381 401 440
Rank change year-on-year +20 +39 +58
Permanent jobs citing Google Analytics 402 127 294
As % of all permanent jobs advertised in London 0.78% 0.52% 0.57%
As % of the Cloud Services category 1.62% 1.16% 1.49%
Number of salaries quoted 243 97 256
10th Percentile £33,797 £40,000 £31,250
25th Percentile £40,000 £47,500 £37,375
Median annual salary (50th Percentile) £52,500 £55,000 £52,500
Median % change year-on-year -4.55% +4.76% +16.67%
75th Percentile £70,000 £63,750 £62,500
90th Percentile £85,000 £69,250 £71,875
England median annual salary £45,000 £45,000 £45,000
% change year-on-year - - +5.88%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for cloud computing skills.

All Cloud Skills
London
Permanent vacancies with a requirement for cloud computing skills 24,746 10,977 19,695
As % of all permanent IT jobs advertised in London 48.11% 44.84% 38.41%
Number of salaries quoted 16,428 9,479 16,252
10th Percentile £41,250 £42,500 £35,000
25th Percentile £53,750 £53,750 £47,500
Median annual salary (50th Percentile) £72,500 £70,000 £65,000
Median % change year-on-year +3.57% +7.69% -
75th Percentile £92,500 £85,000 £85,000
90th Percentile £112,500 £105,000 £103,750
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% -

Google Analytics
Job Vacancy Trend in London

Job postings citing Google Analytics as a proportion of all IT jobs advertised in London.

Job vacancy trend for Google Analytics in London

Google Analytics
Salary Trend in London

3-month moving average salary quoted in jobs citing Google Analytics in London.

Salary trend for Google Analytics in London

Google Analytics
Salary Histogram in London

Salary distribution for jobs citing Google Analytics in London over the 6 months to 28 January 2022.

Salary histogram for Google Analytics in London

Google Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the London region over the 6 months to 28 January 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Central London -29 34 £56,250 +14.80% 17
West London -59 17 £62,988 +7.21% 6
South London -13 9 £25,500 -57.50% 2
North London - 3 £45,000 -
East London - 2 £37,500 - 7
Google Analytics
England

For the 6 months to 28 January 2022, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Google Analytics.

1 401 (99.75%) Analytics
2 392 (97.51%) Google
3 205 (51.00%) Marketing
4 149 (37.06%) SQL
5 105 (26.12%) SEO
6 98 (24.38%) Social Skills
7 97 (24.13%) Analytical Skills
8 94 (23.38%) Python
9 90 (22.39%) User Experience
10 87 (21.64%) Tableau
10 87 (21.64%) JavaScript
11 82 (20.40%) Business Intelligence
11 82 (20.40%) Pay per click
11 82 (20.40%) Digital Marketing
11 82 (20.40%) Problem-Solving
12 81 (20.15%) Visualisation
13 76 (18.91%) Agile Software Development
14 71 (17.66%) HTML
15 68 (16.92%) Adobe
16 64 (15.92%) A/B Testing
17 61 (15.17%) E-Commerce
17 61 (15.17%) CMS
17 61 (15.17%) Google Tag Manager
18 58 (14.43%) Finance
19 57 (14.18%) Power BI
19 57 (14.18%) Social Media
19 57 (14.18%) Power Platform
20 55 (13.68%) Google Ads
21 54 (13.43%) Microsoft Excel
21 54 (13.43%) PHP

Google Analytics
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 61 (15.17%) CMS
2 24 (5.97%) WordPress
3 14 (3.48%) Confluence
4 6 (1.49%) Drupal
4 6 (1.49%) IIS
4 6 (1.49%) Sitecore CMS
5 4 (1.00%) concrete5
6 3 (0.75%) Adobe Experience Manager
6 3 (0.75%) Apache
6 3 (0.75%) Apache Airflow
6 3 (0.75%) Apache Solr
7 2 (0.50%) Elasticsearch
7 2 (0.50%) Office Communications Server
8 1 (0.25%) Headless CMS
8 1 (0.25%) SharePoint
Applications
1 54 (13.43%) Microsoft Excel
2 22 (5.47%) Microsoft Office
3 17 (4.23%) Microsoft PowerPoint
4 8 (1.99%) Photoshop
5 7 (1.74%) Spreadsheet
6 5 (1.24%) Chatbot
6 5 (1.24%) UserZoom
7 4 (1.00%) Adobe Illustrator
7 4 (1.00%) Sketch
8 2 (0.50%) Adobe Creative Suite
9 1 (0.25%) Adobe Captivate
9 1 (0.25%) InVision
Business Applications
1 6 (1.49%) Magento
2 5 (1.24%) Shopify
3 4 (1.00%) Dynamics CRM
4 1 (0.25%) SAP Hybris
4 1 (0.25%) SessionCam
Cloud Services
1 61 (15.17%) Google Tag Manager
2 57 (14.18%) Power Platform
3 55 (13.68%) Google Ads
4 49 (12.19%) Adobe Analytics
5 42 (10.45%) GCP
6 27 (6.72%) Azure
7 25 (6.22%) AWS
8 24 (5.97%) Google Data Studio
9 18 (4.48%) Snowflake
10 17 (4.23%) Firebase
11 12 (2.99%) IaaS
12 11 (2.74%) PaaS
13 9 (2.24%) Facebook Ads
13 9 (2.24%) Microsoft Advertising
14 8 (1.99%) Trello
15 7 (1.74%) Google Compute Engine
15 7 (1.74%) Google Workspace
15 7 (1.74%) SaaS
16 5 (1.24%) Amazon S3
16 5 (1.24%) AppsFlyer
Communications & Networking
1 14 (3.48%) Broadband
2 8 (1.99%) DNS
3 7 (1.74%) HTTP
4 1 (0.25%) LAN
4 1 (0.25%) SSH
4 1 (0.25%) SSL
4 1 (0.25%) TCP/IP
4 1 (0.25%) tcpdump
4 1 (0.25%) VPN
4 1 (0.25%) WAN
Database & Business Intelligence
1 87 (21.64%) Tableau
2 57 (14.18%) Power BI
3 24 (5.97%) MySQL
4 20 (4.98%) Mixpanel
5 17 (4.23%) Big Data
5 17 (4.23%) BigQuery
6 15 (3.73%) Looker
7 14 (3.48%) Data Warehouse
8 9 (2.24%) Snowflake Schema
8 9 (2.24%) SQL Server
9 8 (1.99%) Qlik Sense
10 7 (1.74%) NoSQL
10 7 (1.74%) Redis
10 7 (1.74%) SQL Server Reporting Services
11 5 (1.24%) Amazon Redshift
11 5 (1.24%) PostgreSQL
11 5 (1.24%) SQL Server Analysis Services
11 5 (1.24%) SQL Server Integration Services
12 4 (1.00%) Metadata
13 3 (0.75%) Amazon QuickSight
Development Applications
1 45 (11.19%) JIRA
2 30 (7.46%) Git (software)
3 6 (1.49%) Firebug
4 5 (1.24%) Mockito
5 4 (1.00%) Bitbucket
5 4 (1.00%) ESLint
5 4 (1.00%) Visual Website Optimizer
5 4 (1.00%) WaveMaker
6 3 (0.75%) Atlassian Bamboo
6 3 (0.75%) git-flow
6 3 (0.75%) PhpStorm
6 3 (0.75%) PHPUnit
6 3 (0.75%) RubyGems
6 3 (0.75%) webpack
6 3 (0.75%) Xdebug
7 2 (0.50%) GoCD
8 1 (0.25%) Babel
8 1 (0.25%) Balsamiq
8 1 (0.25%) SQL Server Management Studio (SSMS)
8 1 (0.25%) Storybook
General
1 205 (51.00%) Marketing
2 98 (24.38%) Social Skills
3 97 (24.13%) Analytical Skills
4 58 (14.43%) Finance
5 45 (11.19%) Retail
6 33 (8.21%) Advertising
7 29 (7.21%) Organisational Skills
8 20 (4.98%) Presentation Skills
8 20 (4.98%) Publishing
9 17 (4.23%) Inclusion and Diversity
10 10 (2.49%) French Language
11 9 (2.24%) Games
12 8 (1.99%) Banking
12 8 (1.99%) Military
12 8 (1.99%) Public Sector
13 7 (1.74%) Automotive
14 6 (1.49%) Legal
15 4 (1.00%) Telecoms
16 2 (0.50%) Financial Institution
16 2 (0.50%) Influencing Skills
Job Titles
1 111 (27.61%) Analyst
2 54 (13.43%) Developer
3 51 (12.69%) Data Analyst
4 40 (9.95%) Consultant
5 28 (6.97%) Digital Analyst
6 26 (6.47%) Web Developer
7 24 (5.97%) Product Analyst
8 23 (5.72%) Senior Analyst
9 18 (4.48%) Marketing Manager
10 16 (3.98%) PPC Manager
11 13 (3.23%) Data Manager
12 12 (2.99%) Analytics Manager
12 12 (2.99%) Senior Developer
13 11 (2.74%) Performance Manager
13 11 (2.74%) Product Manager
14 10 (2.49%) Designer
14 10 (2.49%) Software Engineer
15 8 (1.99%) Front End Developer (Client-Side Developer)
15 8 (1.99%) Senior Manager
15 8 (1.99%) UX Designer
Libraries, Frameworks & Software Standards
1 71 (17.66%) HTML
2 52 (12.94%) CSS
3 27 (6.72%) React
4 21 (5.22%) jQuery
5 20 (4.98%) Vue.js
6 19 (4.73%) AngularJS
7 18 (4.48%) .NET
8 17 (4.23%) JSON
8 17 (4.23%) Node.js
8 17 (4.23%) Sass
8 17 (4.23%) XML
9 15 (3.73%) HTML5
10 12 (2.99%) CSS3
10 12 (2.99%) RESTful
11 9 (2.24%) LESS
11 9 (2.24%) Ruby on Rails
11 9 (2.24%) Twitter Bootstrap
12 8 (1.99%) Nuxt
13 7 (1.74%) D3.js
13 7 (1.74%) Laravel
Miscellaneous
1 90 (22.39%) User Experience
2 57 (14.18%) Social Media
3 26 (6.47%) Mobile App
4 16 (3.98%) Digital Media
5 11 (2.74%) FMCG
5 11 (2.74%) Marketing Technology
6 8 (1.99%) Virtual Team
7 7 (1.74%) Management Information System
7 7 (1.74%) Web 2.0
8 5 (1.24%) Client/Server
8 5 (1.24%) Video on Demand
9 4 (1.00%) Enterprise Software
9 4 (1.00%) Life Science
9 4 (1.00%) Mobile Banking
9 4 (1.00%) Online Banking
10 3 (0.75%) Derivative
10 3 (0.75%) Greenfield Project
11 2 (0.50%) BBC
11 2 (0.50%) Blog
11 2 (0.50%) Photography
Operating Systems
1 15 (3.73%) Linux
2 10 (2.49%) Android
3 5 (1.24%) Apple iOS
4 1 (0.25%) CentOS
4 1 (0.25%) Debian
4 1 (0.25%) Ubuntu
4 1 (0.25%) Unix
Processes & Methodologies
1 401 (99.75%) Analytics
2 105 (26.12%) SEO
3 82 (20.40%) Business Intelligence
3 82 (20.40%) Digital Marketing
3 82 (20.40%) Pay per click
3 82 (20.40%) Problem-Solving
4 81 (20.15%) Visualisation
5 76 (18.91%) Agile Software Development
6 64 (15.92%) A/B Testing
7 61 (15.17%) E-Commerce
8 52 (12.94%) Data Visualisation
9 51 (12.69%) CRM
10 46 (11.44%) Decision-Making
10 46 (11.44%) Marketing Automation
11 45 (11.19%) Data Analytics
11 45 (11.19%) Web Analytics
12 38 (9.45%) Web Development
13 36 (8.96%) Data Analysis
13 36 (8.96%) Workflow
14 35 (8.71%) Requirements Analysis
Programming Languages
1 149 (37.06%) SQL
2 94 (23.38%) Python
3 87 (21.64%) JavaScript
4 54 (13.43%) PHP
5 34 (8.46%) R
6 17 (4.23%) C#
6 17 (4.23%) Java
7 13 (3.23%) Ruby
8 12 (2.99%) C
9 10 (2.49%) TypeScript
10 7 (1.74%) C++
11 6 (1.49%) ES6
12 5 (1.24%) Kotlin
13 4 (1.00%) Bash
13 4 (1.00%) VB
14 3 (0.75%) Data Analysis Expressions (DAX)
14 3 (0.75%) T-SQL
Qualifications
1 53 (13.18%) Degree
2 8 (1.99%) Computer Science Degree
3 3 (0.75%) DBS Check
4 2 (0.50%) AAT
4 2 (0.50%) ITIL Certification
4 2 (0.50%) Numerate Degree
5 1 (0.25%) Master's Degree
Quality Assurance & Compliance
1 16 (3.98%) Accessibility
2 14 (3.48%) Data Quality
3 13 (3.23%) QA
4 6 (1.49%) GDPR
5 4 (1.00%) GMP
6 1 (0.25%) Actionable Recommendations
System Software
1 19 (4.73%) Docker
2 1 (0.25%) Active Directory
Systems Management
1 13 (3.23%) Kubernetes
2 9 (2.24%) Terraform
3 1 (0.25%) MOM
3 1 (0.25%) Prometheus
Vendors
1 392 (97.51%) Google
2 68 (16.92%) Adobe
3 53 (13.18%) Salesforce.com
4 35 (8.71%) Pardot
5 27 (6.72%) Microsoft
6 26 (6.47%) Facebook
7 21 (5.22%) Tealium
8 15 (3.73%) Amplitude
8 15 (3.73%) Instagram
8 15 (3.73%) Optimizely
9 13 (3.23%) Alteryx
9 13 (3.23%) Ensighten
10 12 (2.99%) Hotjar
11 10 (2.49%) CA
12 8 (1.99%) Sitecore
13 7 (1.74%) YouTube
14 6 (1.49%) Screaming Frog
15 5 (1.24%) HubSpot
15 5 (1.24%) Omniture
15 5 (1.24%) Twitter