Period
to 19 July 2019

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 19 July 2019 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > London
6 months to
19 Jul 2019
Same period 2018 Same period 2017
Rank 437 504 462
Rank change year-on-year +67 -42 +20
Permanent jobs citing Google Analytics 338 360 463
As % of all permanent IT jobs advertised in London 0.58% 0.51% 0.63%
As % of the Cloud Services category 1.71% 1.88% 3.15%
Number of salaries quoted 253 314 375
London median annual salary £47,500 £44,750 £45,000
Median salary % change year-on-year +6.15% -0.56% -
10th Percentile £31,250 £29,750 £31,250
90th Percentile £77,500 £67,500 £65,750
England median annual salary £45,000 £38,500 £40,000
% change year-on-year +16.88% -3.75% +8.84%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for cloud computing skills.

All Cloud Skills
London
Permanent vacancies with a requirement for cloud computing skills 19,733 19,142 14,700
As % of all permanent IT jobs advertised in London 33.87% 27.01% 20.05%
Number of salaries quoted 16,357 15,537 12,092
London median annual salary £65,000 £62,500 £60,000
Median salary % change year-on-year +4.00% +4.17% +4.35%
10th Percentile £36,250 £35,000 £33,750
90th Percentile £96,250 £92,500 £86,250
England median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Google Analytics
Job Vacancy Trend in London

Job postings citing Google Analytics as a percentage of all IT jobs advertised in London.

Job vacancy trend for Google Analytics in London

Google Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in London.

Salary trend for Google Analytics in London

Google Analytics
Salary Histogram in London

The salary distribution of IT jobs citing Google Analytics in London over the 6 months to 19 July 2019.

Salary histogram for Google Analytics in London

Google Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the London region over the 6 months to 19 July 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +1 45 £47,500 +5.56% 14
East London +26 5 £42,500 +13.33% 3
South London -12 5 £45,000 +38.46% 3
West London +2 2 £21,000 -38.24% 9
Google Analytics
England

For the 6 months to 19 July 2019, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Google Analytics.

1 337 (99.70%) Google
2 336 (99.41%) Analytics
3 152 (44.97%) Marketing
4 101 (29.88%) SQL
5 97 (28.70%) Business Intelligence
6 94 (27.81%) HTML
7 93 (27.51%) Agile Software Development
7 93 (27.51%) Analytical Skills
8 82 (24.26%) CSS
9 79 (23.37%) Adobe
10 77 (22.78%) User Experience
11 72 (21.30%) E-Commerce
12 70 (20.71%) Power BI
12 70 (20.71%) Power Platform
13 69 (20.41%) JavaScript
13 69 (20.41%) Degree
14 65 (19.23%) SEO
15 63 (18.64%) Web Analytics
16 61 (18.05%) CMS
16 61 (18.05%) Tableau
17 55 (16.27%) Visualisation
18 52 (15.38%) A/B Testing
19 50 (14.79%) Microsoft Excel
19 50 (14.79%) Digital Marketing
20 48 (14.20%) Adobe Analytics
21 47 (13.91%) Python
22 46 (13.61%) Social Media
23 45 (13.31%) Amazon AWS
24 41 (12.13%) Retail
25 38 (11.24%) Finance

Google Analytics
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 61 (18.05%) CMS
2 19 (5.62%) Elasticsearch
2 19 (5.62%) WordPress
3 11 (3.25%) Apache Spark
4 9 (2.66%) Drupal
4 9 (2.66%) SharePoint
4 9 (2.66%) SharePoint 2010
5 3 (0.89%) Apache
5 3 (0.89%) Confluence
5 3 (0.89%) Sitecore CMS
6 2 (0.59%) Adobe Experience Manager
6 2 (0.59%) Apache Airflow
7 1 (0.30%) Moodle
7 1 (0.30%) SAS
Applications
1 50 (14.79%) Microsoft Excel
2 22 (6.51%) Microsoft PowerPoint
3 18 (5.33%) Sketch
4 15 (4.44%) Microsoft Office
4 15 (4.44%) Photoshop
5 14 (4.14%) InVision
6 7 (2.07%) Adobe Illustrator
7 5 (1.48%) Adobe Creative Suite
7 5 (1.48%) Zeplin
8 4 (1.18%) Spreadsheet
9 2 (0.59%) Adobe Premiere
9 2 (0.59%) Marvel
9 2 (0.59%) MS Visio
9 2 (0.59%) OmniGraffle
10 1 (0.30%) Acrobat
10 1 (0.30%) Adobe After Effects
10 1 (0.30%) Adobe XD
10 1 (0.30%) Final Cut Pro
10 1 (0.30%) InDesign
10 1 (0.30%) SPSS
Business Applications
1 16 (4.73%) WebTrends
2 5 (1.48%) FastStats
3 4 (1.18%) SessionCam
3 4 (1.18%) Sprinklr
4 2 (0.59%) Eloqua
5 1 (0.30%) Adobe Campaign
5 1 (0.30%) Data Workbench
5 1 (0.30%) Dynamics CRM
5 1 (0.30%) Magento
5 1 (0.30%) SAP Hybris
5 1 (0.30%) Shopify
Cloud Services
1 70 (20.71%) Power Platform
2 48 (14.20%) Adobe Analytics
3 45 (13.31%) Amazon AWS
4 34 (10.06%) Google Tag Manager
5 19 (5.62%) Amazon CloudWatch
5 19 (5.62%) Amazon EC2
5 19 (5.62%) Amazon S3
5 19 (5.62%) CloudFront
5 19 (5.62%) Route 53
6 18 (5.33%) AdWords
7 17 (5.03%) Cloud Computing
8 15 (4.44%) SaaS
9 14 (4.14%) Office 365
10 13 (3.85%) Google Cloud Platform
11 9 (2.66%) Microsoft Flow
11 9 (2.66%) OneDrive
11 9 (2.66%) Yammer
12 7 (2.07%) Microsoft Azure
13 6 (1.78%) Google Sheets
14 5 (1.48%) MailChimp
Communications & Networking
1 9 (2.66%) Intranet
2 4 (1.18%) Extranet
3 3 (0.89%) HTTP
3 3 (0.89%) SMS
4 2 (0.59%) Internet
4 2 (0.59%) Wireshark
5 1 (0.30%) Unified Communications
5 1 (0.30%) Wireless
Database & Business Intelligence
1 70 (20.71%) Power BI
2 25 (7.40%) MongoDB
3 20 (5.92%) Redis
4 18 (5.33%) Mixpanel
5 14 (4.14%) Big Data
5 14 (4.14%) Data Warehouse
5 14 (4.14%) MySQL
6 13 (3.85%) QlikView
7 12 (3.55%) BigQuery
7 12 (3.55%) Hadoop
8 11 (3.25%) Apache Hive
9 8 (2.37%) NoSQL
10 7 (2.07%) PostgreSQL
11 6 (1.78%) Relational Database
12 5 (1.48%) Looker
13 4 (1.18%) Apache Zeppelin
14 3 (0.89%) SQL Server
15 2 (0.59%) BusinessObjects
15 2 (0.59%) Data Mining
15 2 (0.59%) Spotfire
Development Applications
1 26 (7.69%) JIRA
2 22 (6.51%) Git (software)
3 7 (2.07%) Axure RP
4 5 (1.48%) Visual Website Optimizer
5 3 (0.89%) Bower
5 3 (0.89%) Grunt
5 3 (0.89%) JMeter
5 3 (0.89%) LoadRunner
6 2 (0.59%) Cucumber
6 2 (0.59%) Jenkins
6 2 (0.59%) NeoLoad
6 2 (0.59%) SilkPerformer
6 2 (0.59%) SpecFlow
6 2 (0.59%) YouTrack
7 1 (0.30%) Android Studio
7 1 (0.30%) Balsamiq
7 1 (0.30%) Gradle
7 1 (0.30%) RSpec
General
1 152 (44.97%) Marketing
2 41 (12.13%) Retail
3 38 (11.24%) Finance
4 21 (6.21%) Manufacturing
5 16 (4.73%) Advertising
6 13 (3.85%) Brand Awareness
7 8 (2.37%) Automotive
8 7 (2.07%) Law
9 6 (1.78%) Games
9 6 (1.78%) Telecoms
10 5 (1.48%) Banking
10 5 (1.48%) Legal
10 5 (1.48%) Publishing
11 3 (0.89%) Local Government
12 2 (0.59%) Electronics
13 1 (0.30%) iGaming
Job Titles
1 119 (35.21%) Analyst
2 39 (11.54%) Developer
3 30 (8.88%) Data Analyst
4 27 (7.99%) Insight Analyst
5 25 (7.40%) Data Engineer
6 21 (6.21%) Digital Analyst
6 21 (6.21%) Google Analytics Analyst
7 18 (5.33%) Designer
7 18 (5.33%) Web Analyst
8 16 (4.73%) SQL Analyst
9 15 (4.44%) Marketing Manager
9 15 (4.44%) UX Designer
10 14 (4.14%) Full Stack Developer
11 13 (3.85%) Senior Developer
12 12 (3.55%) Business Analyst
12 12 (3.55%) Cloud Engineer
12 12 (3.55%) SQL Data Analyst
13 11 (3.25%) PHP Developer
13 11 (3.25%) Python Engineer
13 11 (3.25%) Tableau Analyst
Libraries, Frameworks & Software Standards
1 94 (27.81%) HTML
2 82 (24.26%) CSS
3 33 (9.76%) Sass
4 24 (7.10%) Web Services
5 21 (6.21%) AngularJS
6 19 (5.62%) jQuery
6 19 (5.62%) Laravel
6 19 (5.62%) RabbitMQ
7 15 (4.44%) HTML5
8 13 (3.85%) CSS3
8 13 (3.85%) LESS
9 11 (3.25%) Kafka
10 9 (2.66%) Twitter Bootstrap
11 5 (1.48%) Ajax
12 4 (1.18%) React
13 3 (0.89%) Apache NiFi
13 3 (0.89%) Google Maps API
13 3 (0.89%) JSON
13 3 (0.89%) XML
13 3 (0.89%) Zend Framework
Miscellaneous
1 93 (27.51%) Analytical Skills
2 77 (22.78%) User Experience
3 46 (13.61%) Social Media
4 14 (4.14%) FMCG
4 14 (4.14%) Mobile App
5 11 (3.25%) Digital Media
6 10 (2.96%) Social Network
7 9 (2.66%) Video Conferencing
8 6 (1.78%) Analytical Mindset
8 6 (1.78%) Video\Live Streaming
9 5 (1.48%) Algorithms
9 5 (1.48%) Blog
10 4 (1.18%) Greenfield Project
10 4 (1.18%) Self-Motivation
11 3 (0.89%) Contract for Difference
11 3 (0.89%) Foreign Exchange (FX)
11 3 (0.89%) Marketing Technology
11 3 (0.89%) Spread Betting
12 2 (0.59%) Data Structures
12 2 (0.59%) Podcast
Operating Systems
1 8 (2.37%) Android
2 7 (2.07%) Apple iOS
3 3 (0.89%) Linux
3 3 (0.89%) Windows
4 2 (0.59%) Mac OS
4 2 (0.59%) VMS
Processes & Methodologies
1 336 (99.41%) Analytics
2 97 (28.70%) Business Intelligence
3 93 (27.51%) Agile Software Development
4 72 (21.30%) E-Commerce
5 65 (19.23%) SEO
6 63 (18.64%) Web Analytics
7 55 (16.27%) Visualisation
8 52 (15.38%) A/B Testing
9 50 (14.79%) Digital Marketing
10 33 (9.76%) Problem-Solving
11 32 (9.47%) Actionable Insight
11 32 (9.47%) Collaborative Working
12 31 (9.17%) Data Analysis
13 29 (8.58%) CRM
13 29 (8.58%) Wireframes
14 28 (8.28%) Digital Analytics
14 28 (8.28%) Pay per click
14 28 (8.28%) Scrum
15 26 (7.69%) Content Management
16 25 (7.40%) ETL
Programming Languages
1 101 (29.88%) SQL
2 69 (20.41%) JavaScript
3 47 (13.91%) Python
4 35 (10.36%) PHP
4 35 (10.36%) R
5 14 (4.14%) Java
6 8 (2.37%) Scala
7 3 (0.89%) Apple Swift
7 3 (0.89%) Objective-C
8 2 (0.59%) C
8 2 (0.59%) ES6
9 1 (0.30%) C++
9 1 (0.30%) PHP 5
9 1 (0.30%) Ruby
9 1 (0.30%) VB
Qualifications
1 69 (20.41%) Degree
2 9 (2.66%) CBAP
3 6 (1.78%) Computer Science Degree
4 1 (0.30%) Master's Degree
4 1 (0.30%) Numerate Degree
Quality Assurance & Compliance
1 24 (7.10%) Data Quality
2 10 (2.96%) QA
3 5 (1.48%) GDPR
4 2 (0.59%) Actionable Recommendations
4 2 (0.59%) WCAG
System Software
1 19 (5.62%) Varnish
2 11 (3.25%) Docker
3 1 (0.30%) Virtual Machines
Systems Management
1 7 (2.07%) Ambari
1 7 (2.07%) Kubernetes
Vendors
1 337 (99.70%) Google
2 79 (23.37%) Adobe
3 61 (18.05%) Tableau
4 25 (7.40%) Facebook
5 22 (6.51%) Salesforce.com
6 20 (5.92%) Microsoft
7 18 (5.33%) Twitter
8 13 (3.85%) Informatica
8 13 (3.85%) Talend
9 12 (3.55%) HubSpot
9 12 (3.55%) IBM
9 12 (3.55%) Tealium
10 11 (3.25%) SAP
11 9 (2.66%) Cadence
11 9 (2.66%) Maxymiser
12 8 (2.37%) DoubleClick
12 8 (2.37%) Hotjar
12 8 (2.37%) Instagram
12 8 (2.37%) Optimizely
12 8 (2.37%) Salesforce Marketing Cloud