Google Analytics Job Trends in London

Google Analytics (GA)
England > London

The table below provides summary statistics and salary benchmarking for jobs advertised in London requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 3 January 2026, with comparisons to the same periods in the previous two years.

6 months to
3 Jan 2026
Same period 2025 Same period 2024
Rank 307 357 387
Rank change year-on-year +50 +30 +87
Permanent jobs citing Google Analytics 62 83 66
As % of all permanent jobs in London 0.45% 0.53% 0.37%
As % of the Cloud Services category 1.08% 1.17% 0.79%
Number of salaries quoted 42 22 45
10th Percentile £33,000 £36,250 £33,000
25th Percentile £41,250 £45,625 £48,750
Median annual salary (50th Percentile) £50,000 £52,500 £55,000
Median % change year-on-year -4.76% -4.55% -
75th Percentile £66,100 £62,188 £67,500
90th Percentile £77,500 £70,625 £99,000
England median annual salary £40,516 £45,000 £45,000
% change year-on-year -9.96% - -10.00%

All Cloud Computing Skills
London

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in London.

Permanent vacancies with a requirement for cloud computing skills 5,764 7,092 8,405
As % of all permanent jobs advertised in London 41.80% 45.29% 47.16%
Number of salaries quoted 3,719 4,534 6,998
10th Percentile £37,000 £45,000 £43,675
25th Percentile £52,500 £57,500 £56,662
Median annual salary (50th Percentile) £75,000 £77,500 £75,000
Median % change year-on-year -3.23% +3.33% -
75th Percentile £95,000 £97,500 £95,000
90th Percentile £115,000 £120,000 £115,000
England median annual salary £60,000 £65,000 £60,500
% change year-on-year -7.69% +7.44% -6.92%

Google Analytics
Job Vacancy Trend in London

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in London.

Google Analytics job vacancy trend in London

Google Analytics
Salary Trend in London

Salary distribution trend for jobs in London citing Google Analytics.

Salary distribution trend for jobs in London citing Google Analytics

Google Analytics
Salary Histogram in London

Salary distribution for jobs citing Google Analytics in London over the 6 months to 3 January 2026.

Salary histogram for Google Analytics in London

Google Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the London region over the 6 months to 3 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Central London +43 6 £48,016 -28.87% 5
West London - 1 - - 6
Google Analytics
England

Google Analytics
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 9 (14.52%) WordPress
2 4 (6.45%) Headless CMS
3 3 (4.84%) Apache Airflow
4 1 (1.61%) Adobe Experience Manager
4 1 (1.61%) Apache
4 1 (1.61%) Drupal
Applications
1 10 (16.13%) Adobe XD
2 1 (1.61%) Adobe Illustrator
2 1 (1.61%) Microsoft Office
2 1 (1.61%) Notion
2 1 (1.61%) Photoshop
Business Applications
1 6 (9.68%) Magento
2 4 (6.45%) Shopify
3 2 (3.23%) Salesforce CRM
4 1 (1.61%) Sprinklr
Cloud Services
1 14 (22.58%) Figma
2 8 (12.90%) AWS
2 8 (12.90%) SaaS
3 7 (11.29%) GCP
3 7 (11.29%) MailChimp
4 6 (9.68%) Adobe Analytics
4 6 (9.68%) Power Platform
5 4 (6.45%) Amazon ECS
5 4 (6.45%) Amazon S3
5 4 (6.45%) Amazon SQS
5 4 (6.45%) AWS Lambda
5 4 (6.45%) dbt
5 4 (6.45%) Serverless
5 4 (6.45%) Vercel
6 2 (3.23%) Microsoft Copilot
7 1 (1.61%) Azure
7 1 (1.61%) Cloud Composer
7 1 (1.61%) GitHub
7 1 (1.61%) Google Ads
7 1 (1.61%) Snowflake
Communications & Networking
1 1 (1.61%) Internet
Database & Business Intelligence
1 12 (19.35%) Tableau
2 9 (14.52%) Looker
3 6 (9.68%) BigQuery
3 6 (9.68%) Power BI
4 4 (6.45%) Metadata
4 4 (6.45%) NoSQL
5 1 (1.61%) Amazon Athena
5 1 (1.61%) Amazon RDS
5 1 (1.61%) Amazon Redshift
5 1 (1.61%) Data Lake
5 1 (1.61%) Data Warehouse
5 1 (1.61%) Mixpanel
5 1 (1.61%) Redshift Spectrum
5 1 (1.61%) Snowflake Schema
Development Applications
1 10 (16.13%) Axure RP
1 10 (16.13%) Balsamiq
2 4 (6.45%) Cypress.io
General
1 34 (54.84%) Marketing
2 21 (33.87%) Analytical Skills
3 14 (22.58%) Inclusion and Diversity
4 13 (20.97%) Social Skills
5 12 (19.35%) Public Sector
6 10 (16.13%) Law
7 5 (8.06%) Finance
7 5 (8.06%) Organisational Skills
8 3 (4.84%) Advertising
8 3 (4.84%) Retail
9 2 (3.23%) Documentation Skills
10 1 (1.61%) Brand Awareness
10 1 (1.61%) Legal
10 1 (1.61%) Music Industry
10 1 (1.61%) Publishing
Job Titles
1 11 (17.74%) Analyst
2 10 (16.13%) Designer
3 9 (14.52%) UX Designer
4 7 (11.29%) Lead
5 6 (9.68%) Product Analyst
6 5 (8.06%) Data Analyst
6 5 (8.06%) E-Commerce Manager
6 5 (8.06%) Senior
7 4 (6.45%) Developer
7 4 (6.45%) Full-Stack Developer
7 4 (6.45%) Marketing Executive
7 4 (6.45%) Senior Developer
7 4 (6.45%) Senior Full-Stack Developer
8 3 (4.84%) Content Manager
8 3 (4.84%) Digital Content Manager
9 2 (3.23%) Artificial Intelligence Analyst
9 2 (3.23%) CRM Analyst
9 2 (3.23%) Data Engineer
9 2 (3.23%) Data Scientist
9 2 (3.23%) Salesforce Analyst
Libraries, Frameworks & Software Standards
1 14 (22.58%) CSS
1 14 (22.58%) HTML
2 6 (9.68%) Next.js
3 4 (6.45%) Express.js
3 4 (6.45%) GraphQL
3 4 (6.45%) Jest
3 4 (6.45%) Node.js
3 4 (6.45%) Playwright
3 4 (6.45%) React
3 4 (6.45%) RESTful
3 4 (6.45%) Tailwind CSS
3 4 (6.45%) Vitest
4 2 (3.23%) DOM
5 1 (1.61%) LightGBM
5 1 (1.61%) Pandas
5 1 (1.61%) scikit-learn
5 1 (1.61%) XGBoost
Miscellaneous
1 12 (19.35%) Product Ownership
2 6 (9.68%) Social Media
3 4 (6.45%) Marketing Technology
3 4 (6.45%) Web Conferencing
4 3 (4.84%) Algorithms
4 3 (4.84%) Data Structures
4 3 (4.84%) Photography
4 3 (4.84%) PropTech
5 1 (1.61%) Blog
5 1 (1.61%) Digital Media
5 1 (1.61%) Educational Technology
5 1 (1.61%) Onboarding
5 1 (1.61%) Team-Oriented Environment
Operating Systems
1 1 (1.61%) Android
1 1 (1.61%) Apple iOS
Processes & Methodologies
1 62 (100.00%) Analytics
2 24 (38.71%) E-Commerce
2 24 (38.71%) User Experience
3 22 (35.48%) SEO
4 19 (30.65%) Agile
5 18 (29.03%) Actionable Insight
6 15 (24.19%) UX Design
7 13 (20.97%) Analytical Thinking
7 13 (20.97%) Visualisation
8 12 (19.35%) User Research
9 10 (16.13%) A/B Testing
9 10 (16.13%) Community of Practice
9 10 (16.13%) Inclusive Design
9 10 (16.13%) Information Architecture
9 10 (16.13%) Mentoring
9 10 (16.13%) Prototyping
9 10 (16.13%) Usability Testing
9 10 (16.13%) User-Centered Design (UCD)
9 10 (16.13%) Wireframes
9 10 (16.13%) Workshop Facilitation
Programming Languages
1 17 (27.42%) JavaScript
2 16 (25.81%) SQL
3 7 (11.29%) Python
4 4 (6.45%) TypeScript
5 2 (3.23%) R
Qualifications
1 16 (25.81%) Degree
2 10 (16.13%) SC Cleared
2 10 (16.13%) Security Cleared
3 1 (1.61%) A+ Certification
3 1 (1.61%) Master's Degree
3 1 (1.61%) PhD
Quality Assurance & Compliance
1 18 (29.03%) Accessibility
2 10 (16.13%) WCAG
3 3 (4.84%) Data Quality
4 2 (3.23%) Actionable Recommendations
4 2 (3.23%) PMO
System Software
1 1 (1.61%) Docker
Systems Management
1 1 (1.61%) Terraform
Vendors
1 57 (91.94%) Google
2 16 (25.81%) Adobe
3 13 (20.97%) Microsoft
4 11 (17.74%) Salesforce
5 6 (9.68%) HubSpot
6 5 (8.06%) Apple
7 3 (4.84%) Salesforce Marketing Cloud
8 2 (3.23%) Criteo
9 1 (1.61%) Amplitude
9 1 (1.61%) dotdigital
9 1 (1.61%) Facebook
9 1 (1.61%) Hootsuite
9 1 (1.61%) Marketo
9 1 (1.61%) Pardot
9 1 (1.61%) Snapchat
9 1 (1.61%) Spotify
9 1 (1.61%) TikTok