Period
to 23 November 2017

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 23 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > London
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 446 489 443
Rank change year-on-year +43 -46 -53
Permanent jobs citing Google Analytics 461 384 585
As % of all permanent IT jobs advertised in London 0.61% 0.51% 0.66%
As % of the Cloud Services category 2.94% 3.29% 6.03%
Number of salaries quoted 376 344 460
London median annual salary £45,000 £47,500 £42,500
Median salary % change year-on-year -5.26% +11.76% +1.19%
10th Percentile £27,000 £27,500 £27,000
90th Percentile £67,500 £65,000 £67,500
England median annual salary £40,000 £37,500 £37,500
% change year-on-year +6.67% - +5.63%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for cloud computing skills.

All Cloud Skills
London
Permanent vacancies with a requirement for cloud computing skills 15690 11657 9695
As % of all permanent IT jobs advertised in London 20.88% 15.33% 10.94%
Number of salaries quoted 13049 10085 8242
London median annual salary £60,000 £60,000 £55,000
Median salary % change year-on-year - +9.09% +4.76%
10th Percentile £35,000 £33,750 £32,025
90th Percentile £88,750 £86,250 £85,000
England median annual salary £52,500 £52,000 £50,000
% change year-on-year +0.96% +4.00% +5.26%

Google Analytics
Job Vacancy Trend in London

Job postings citing Google Analytics as a percentage of all IT jobs advertised in London.

Job vacancy trend for Google Analytics in London

Google Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in London.

Salary trend for Google Analytics in London

Google Analytics
Salary Histogram in London

The salary distribution of IT jobs citing Google Analytics in London over the 6 months to 23 November 2017.

Salary histogram for Google Analytics in London

Google Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the London region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +36 63 £42,500 +6.25% 16
West London +6 28 £38,750 -13.89% 2
South London +23 24 £28,500 -43.00% 1
East London -8 4 £70,000 +191.67%
North London +7 2 £35,000 +34.62%
Google Analytics
England

For the 6 months to 23 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Google Analytics.

1 460 (99.78%) Analytics
2 459 (99.57%) Google
3 241 (52.28%) Marketing
4 151 (32.75%) SEO
5 148 (32.10%) Adobe
6 127 (27.55%) Digital Marketing
7 123 (26.68%) SQL
8 118 (25.60%) Analytical Skills
9 117 (25.38%) Web Analytics
10 112 (24.30%) Microsoft Excel
11 111 (24.08%) Degree
12 106 (22.99%) Agile Software Development
13 102 (22.13%) HTML
14 101 (21.91%) E-Commerce
15 98 (21.26%) Adobe Analytics
16 93 (20.17%) User Experience
17 92 (19.96%) Social Media
17 92 (19.96%) JavaScript
18 91 (19.74%) AdWords
19 87 (18.87%) Tableau
20 77 (16.70%) Pay per click
21 76 (16.49%) CSS
22 62 (13.45%) Microsoft
22 62 (13.45%) Google Tag Manager
23 60 (13.02%) Actionable Insight
23 60 (13.02%) Python
24 58 (12.58%) Business Intelligence
25 57 (12.36%) Finance
26 55 (11.93%) CMS
26 55 (11.93%) Visualisation

Google Analytics
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 55 (11.93%) CMS
2 30 (6.51%) SAS
3 20 (4.34%) Apache
4 19 (4.12%) WordPress
5 15 (3.25%) Elasticsearch
6 14 (3.04%) EPiServer
7 12 (2.60%) Apache Spark
8 8 (1.74%) nginx
8 8 (1.74%) Sitecore CMS
9 7 (1.52%) Apache Solr
9 7 (1.52%) Drupal
10 6 (1.30%) SharePoint
11 5 (1.08%) Adobe Experience Manager
12 2 (0.43%) Confluence
13 1 (0.22%) Umbraco
Applications
1 112 (24.30%) Microsoft Excel
2 29 (6.29%) SPSS
3 20 (4.34%) Microsoft Office
3 20 (4.34%) Microsoft PowerPoint
4 14 (3.04%) Photoshop
5 11 (2.39%) Adobe Illustrator
6 6 (1.30%) Spreadsheet
7 5 (1.08%) SPSS Modeler
8 4 (0.87%) InVision
9 3 (0.65%) Adobe Creative Suite
10 1 (0.22%) EViews
10 1 (0.22%) MS Visio
Business Applications
1 37 (8.03%) WebTrends
2 23 (4.99%) Adobe Campaign
3 12 (2.60%) SessionCam
4 7 (1.52%) Eloqua
5 6 (1.30%) Magento
6 5 (1.08%) Social Studio
7 4 (0.87%) Abakus
8 1 (0.22%) FastStats
8 1 (0.22%) SAP Hybris
Cloud Services
1 98 (21.26%) Adobe Analytics
2 91 (19.74%) AdWords
3 62 (13.45%) Google Tag Manager
4 22 (4.77%) Google Cloud Platform
5 18 (3.90%) Amazon AWS
6 8 (1.74%) Microsoft Azure
7 7 (1.52%) GitHub
7 7 (1.52%) PaaS
8 4 (0.87%) Google Attribution 360
8 4 (0.87%) SaaS
9 3 (0.65%) npm
9 3 (0.65%) Slack
9 3 (0.65%) Yarn
10 2 (0.43%) MailChimp
11 1 (0.22%) Amazon EMR
11 1 (0.22%) Amazon Kinesis
11 1 (0.22%) Amazon SQS
11 1 (0.22%) Firebase
11 1 (0.22%) Flurry Analytics
11 1 (0.22%) Lucidchart
Communications & Networking
1 19 (4.12%) SMS
2 5 (1.08%) Intranet
3 3 (0.65%) Internet
4 1 (0.22%) Broadband
4 1 (0.22%) HTTP
Database & Business Intelligence
1 36 (7.81%) SQL Server
2 33 (7.16%) Big Data
3 21 (4.56%) Power BI
4 20 (4.34%) BigQuery
4 20 (4.34%) Spotfire
5 19 (4.12%) Data Mining
6 16 (3.47%) Mixpanel
6 16 (3.47%) MySQL
7 15 (3.25%) Amazon Redshift
8 13 (2.82%) Hadoop
9 12 (2.60%) Data Warehouse
9 12 (2.60%) Looker
10 9 (1.95%) QlikView
11 7 (1.52%) SQL Server Integration Services
11 7 (1.52%) SQL Server Reporting Services
12 5 (1.08%) BusinessObjects
12 5 (1.08%) PostgreSQL
13 4 (0.87%) MongoDB
13 4 (0.87%) MS Access
13 4 (0.87%) SQL Server Analysis Services
Development Applications
1 18 (3.90%) Git (software)
2 16 (3.47%) JIRA
3 14 (3.04%) gulp
4 11 (2.39%) Grunt
5 8 (1.74%) Axure RP
6 6 (1.30%) Crashlytics
7 5 (1.08%) webpack
8 4 (0.87%) Balsamiq Mockups
8 4 (0.87%) Jenkins
8 4 (0.87%) Subversion
9 3 (0.65%) Bower
9 3 (0.65%) jspm
9 3 (0.65%) NUnit
9 3 (0.65%) Team Foundation Server
9 3 (0.65%) Vagrant
9 3 (0.65%) Visual Studio
9 3 (0.65%) VSS/SourceSafe
10 2 (0.43%) SQL Server Management Studio (SSMS)
10 2 (0.43%) TestRail
10 2 (0.43%) VisualVM
General
1 241 (52.28%) Marketing
2 57 (12.36%) Finance
3 48 (10.41%) Retail
4 44 (9.54%) Advertising
5 21 (4.56%) Banking
6 15 (3.25%) Telecoms
7 12 (2.60%) Games
8 11 (2.39%) German Language
8 11 (2.39%) Publishing
9 10 (2.17%) French Language
10 6 (1.30%) Multimedia
11 5 (1.08%) Electronics
11 5 (1.08%) Legal
11 5 (1.08%) Manufacturing
12 4 (0.87%) Automotive
12 4 (0.87%) Back Office
12 4 (0.87%) Italian Language
13 3 (0.65%) Brand Awareness
13 3 (0.65%) Law
13 3 (0.65%) Spanish Language
Job Titles
1 156 (33.84%) Analyst
2 58 (12.58%) Developer
3 56 (12.15%) Web Analyst
4 49 (10.63%) Digital Analyst
5 38 (8.24%) Data Analyst
6 34 (7.38%) PPC Manager
7 33 (7.16%) Account Manager
8 32 (6.94%) Consultant
9 31 (6.72%) PPC Account Manager
10 23 (4.99%) Google Analytics Analyst
11 20 (4.34%) Analytics Consultant
11 20 (4.34%) Digital Analytics Consultant
11 20 (4.34%) Social Media Manager
11 20 (4.34%) Web Analytics Analyst
12 18 (3.90%) Insight Analyst
13 17 (3.69%) Analytics Manager
14 14 (3.04%) Digital Analytics Analyst
14 14 (3.04%) Digital Communications Manager
14 14 (3.04%) Google Analytics Web Analyst
14 14 (3.04%) Marketing Manager
Libraries, Frameworks & Software Standards
1 102 (22.13%) HTML
2 76 (16.49%) CSS
3 40 (8.68%) jQuery
4 26 (5.64%) HTML5
5 19 (4.12%) .NET
5 19 (4.12%) AngularJS
6 16 (3.47%) Lucene
7 15 (3.25%) Ajax
7 15 (3.25%) Node.js
8 13 (2.82%) ASP.NET
8 13 (2.82%) CSS3
9 12 (2.60%) ASP.NET MVC
9 12 (2.60%) scikit-learn
10 10 (2.17%) JSON
10 10 (2.17%) Sass
11 8 (1.74%) React
12 7 (1.52%) LAMP
12 7 (1.52%) RESTful
12 7 (1.52%) Twitter Bootstrap
13 6 (1.30%) Ruby on Rails
Miscellaneous
1 118 (25.60%) Analytical Skills
2 93 (20.17%) User Experience
3 92 (19.96%) Social Media
4 28 (6.07%) Computer Science
5 23 (4.99%) Fintech
6 15 (3.25%) Mobile App
7 12 (2.60%) Digital Media
8 11 (2.39%) Algorithms
9 9 (1.95%) Credit Risk
10 7 (1.52%) Analytical Mindset
10 7 (1.52%) Blog
11 6 (1.30%) Marketing Technology
12 5 (1.08%) Management Information System
12 5 (1.08%) Virtual Team
13 4 (0.87%) Minimum Viable Product
14 3 (0.65%) FMCG
14 3 (0.65%) Tandem
14 3 (0.65%) W3C
15 2 (0.43%) Enterprise Software
15 2 (0.43%) Online Gambling
Operating Systems
1 11 (2.39%) Linux
2 7 (1.52%) Apple iOS
3 5 (1.08%) Android
4 1 (0.22%) Ubuntu
4 1 (0.22%) Unix
Processes & Methodologies
1 460 (99.78%) Analytics
2 151 (32.75%) SEO
3 127 (27.55%) Digital Marketing
4 117 (25.38%) Web Analytics
5 106 (22.99%) Agile Software Development
6 101 (21.91%) E-Commerce
7 77 (16.70%) Pay per click
8 60 (13.02%) Actionable Insight
9 58 (12.58%) Business Intelligence
10 55 (11.93%) Visualisation
11 49 (10.63%) Digital Analytics
12 47 (10.20%) Scrum
13 45 (9.76%) A/B Testing
14 44 (9.54%) Mathematics
15 42 (9.11%) Statistics
16 37 (8.03%) Data Analysis
16 37 (8.03%) Data Visualisation
16 37 (8.03%) Web Development
17 35 (7.59%) CRM
18 33 (7.16%) Machine Learning
Programming Languages
1 123 (26.68%) SQL
2 92 (19.96%) JavaScript
3 60 (13.02%) Python
4 32 (6.94%) PHP
5 25 (5.42%) R
6 16 (3.47%) C#
7 15 (3.25%) VBA
8 10 (2.17%) Java
8 10 (2.17%) MATLAB
9 9 (1.95%) Ruby
10 6 (1.30%) VB
11 5 (1.08%) T-SQL
12 4 (0.87%) Apple Swift
13 3 (0.65%) ECMAScript
13 3 (0.65%) ES6
13 3 (0.65%) PHP 5
13 3 (0.65%) PHP 7
13 3 (0.65%) VB.NET
14 1 (0.22%) Clojure
14 1 (0.22%) Go
Qualifications
1 111 (24.08%) Degree
2 10 (2.17%) Numerate Degree
3 6 (1.30%) ISEB
4 3 (0.65%) Analytics IQ
4 3 (0.65%) Master's Degree
4 3 (0.65%) Microsoft Certification
4 3 (0.65%) PhD
5 1 (0.22%) BPSS Clearance
5 1 (0.22%) Postgraduate
5 1 (0.22%) PRINCE2 Certification
Quality Assurance & Compliance
1 33 (7.16%) Actionable Recommendations
2 15 (3.25%) QA
3 6 (1.30%) Data Quality
System Software
1 15 (3.25%) Docker
Systems Management
1 3 (0.65%) Hadoop YARN
1 3 (0.65%) Puppet
2 2 (0.43%) Ansible
3 1 (0.22%) Piwik
3 1 (0.22%) Systems Management Server (SMS)
3 1 (0.22%) Terraform
Vendors
1 459 (99.57%) Google
2 148 (32.10%) Adobe
3 87 (18.87%) Tableau
4 62 (13.45%) Microsoft
5 42 (9.11%) Salesforce.com
6 34 (7.38%) Omniture
7 30 (6.51%) Optimizely
8 21 (4.56%) Facebook
9 19 (4.12%) Twitter
10 12 (2.60%) Tealium
11 11 (2.39%) DoubleClick
12 10 (2.17%) Marketo
13 8 (1.74%) Cognos
13 8 (1.74%) Sitecore
14 7 (1.52%) Salesforce Marketing Cloud
14 7 (1.52%) SAP
15 6 (1.30%) Dynatrace
15 6 (1.30%) IBM
15 6 (1.30%) Marin
15 6 (1.30%) SOASTA, Inc