Period
to 17 February 2020

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 17 February 2020 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > London
6 months to
17 Feb 2020
Same period 2019 Same period 2018
Rank 421 477 472
Rank change year-on-year +56 -5 -8
Permanent jobs citing Google Analytics 291 312 413
As % of all permanent IT jobs advertised in London 0.57% 0.50% 0.59%
As % of the Cloud Services category 1.52% 1.69% 2.45%
Number of salaries quoted 246 256 339
London median annual salary £52,500 £45,000 £40,000
Median salary % change year-on-year +16.67% +12.50% -12.09%
10th Percentile £31,250 £31,000 £26,750
90th Percentile £70,625 £72,500 £62,500
England median annual salary £45,000 £41,250 £37,500
% change year-on-year +9.09% +10.00% -6.25%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for cloud computing skills.

All Cloud Skills
London
Permanent vacancies with a requirement for cloud computing skills 19,177 18,486 16,868
As % of all permanent IT jobs advertised in London 37.81% 29.77% 24.21%
Number of salaries quoted 15,621 14,966 14,201
London median annual salary £65,000 £65,000 £60,000
Median salary % change year-on-year - +8.33% -
10th Percentile £35,000 £35,000 £35,000
90th Percentile £102,500 £95,000 £90,000
England median annual salary £55,000 £55,000 £52,500
% change year-on-year - +4.76% +5.00%

Google Analytics
Job Vacancy Trend in London

Job postings citing Google Analytics as a percentage of all IT jobs advertised in London.

Job vacancy trend for Google Analytics in London

Google Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in London.

Salary trend for Google Analytics in London

Google Analytics
Salary Histogram in London

The salary distribution of IT jobs citing Google Analytics in London over the 6 months to 17 February 2020.

Salary histogram for Google Analytics in London

Google Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the London region over the 6 months to 17 February 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +58 69 £55,000 +32.53% 21
East London +19 12 £55,000 -12.00% 6
West London +13 9 £55,000 +22.22% 6
South London -10 5 £22,000 -56.00% 3
Google Analytics
England

For the 6 months to 17 February 2020, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Google Analytics.

1 291 (100.00%) Analytics
2 289 (99.31%) Google
3 142 (48.80%) Marketing
4 75 (25.77%) SQL
4 75 (25.77%) Analytical Skills
5 66 (22.68%) JavaScript
6 61 (20.96%) Adobe
7 56 (19.24%) User Experience
8 54 (18.56%) HTML
9 53 (18.21%) SEO
9 53 (18.21%) Agile Software Development
10 50 (17.18%) Digital Marketing
10 50 (17.18%) Tableau
11 49 (16.84%) Business Intelligence
12 48 (16.49%) CSS
13 47 (16.15%) Python
13 47 (16.15%) Web Analytics
14 42 (14.43%) Salesforce.com
14 42 (14.43%) Finance
15 41 (14.09%) Retail
16 40 (13.75%) CRM
17 39 (13.40%) Adobe Analytics
18 38 (13.06%) E-Commerce
19 37 (12.71%) Advertising
19 37 (12.71%) Degree
20 36 (12.37%) B2B
21 35 (12.03%) A/B Testing
21 35 (12.03%) Decision-Making
22 32 (11.00%) Microsoft Excel
23 30 (10.31%) Google Tag Manager

Google Analytics
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 27 (9.28%) CMS
2 13 (4.47%) WordPress
3 5 (1.72%) Apache Airflow
3 5 (1.72%) Elasticsearch
4 4 (1.37%) Adobe Experience Manager
4 4 (1.37%) Sitecore CMS
5 3 (1.03%) Apache Spark
6 2 (0.69%) Drupal
6 2 (0.69%) Mule
6 2 (0.69%) SAS
6 2 (0.69%) SharePoint
6 2 (0.69%) SugarCRM
6 2 (0.69%) Umbraco
7 1 (0.34%) Apache
7 1 (0.34%) Sitefinity
Applications
1 32 (11.00%) Microsoft Excel
2 7 (2.41%) InVision
2 7 (2.41%) Sketch
3 6 (2.06%) Microsoft Office
4 5 (1.72%) Adobe Premiere
5 4 (1.37%) Figma
5 4 (1.37%) Microsoft PowerPoint
6 3 (1.03%) Adobe Creative Suite
6 3 (1.03%) Photoshop
7 2 (0.69%) Adobe Illustrator
7 2 (0.69%) SPSS
7 2 (0.69%) Zeplin
8 1 (0.34%) Spreadsheet
Business Applications
1 7 (2.41%) Magento
2 5 (1.72%) Adobe Campaign
2 5 (1.72%) Payment Gateway
2 5 (1.72%) SessionCam
3 4 (1.37%) Dynamics CRM
3 4 (1.37%) WebTrends
4 3 (1.03%) SAP Hybris
5 2 (0.69%) Salesforce.com CRM
5 2 (0.69%) Shopify
6 1 (0.34%) Data Workbench
Cloud Services
1 39 (13.40%) Adobe Analytics
2 30 (10.31%) Google Tag Manager
3 29 (9.97%) Power Platform
4 23 (7.90%) AWS
5 22 (7.56%) AdWords
6 20 (6.87%) GCP
7 17 (5.84%) SaaS
8 6 (2.06%) Amazon EC2
9 5 (1.72%) Amazon CloudWatch
9 5 (1.72%) Amazon S3
9 5 (1.72%) Azure
9 5 (1.72%) CloudFront
9 5 (1.72%) Route 53
10 4 (1.37%) Firebase
10 4 (1.37%) GitHub
10 4 (1.37%) Office 365
11 3 (1.03%) Dynamics 365
11 3 (1.03%) Google Sheets
12 2 (0.69%) Cloud Computing
12 2 (0.69%) Force.com
Communications & Networking
1 4 (1.37%) DNS
2 1 (0.34%) Intranet
2 1 (0.34%) Wi-Fi
Database & Business Intelligence
1 29 (9.97%) Power BI
2 27 (9.28%) Data Warehouse
3 19 (6.53%) BigQuery
4 16 (5.50%) Looker
5 14 (4.81%) Amazon Redshift
6 10 (3.44%) MySQL
7 9 (3.09%) PostgreSQL
8 8 (2.75%) Big Data
8 8 (2.75%) SQL Server
9 7 (2.41%) QlikView
10 6 (2.06%) SQL Server Integration Services
11 5 (1.72%) MongoDB
11 5 (1.72%) Redis
11 5 (1.72%) Snowflake Schema
12 3 (1.03%) Hadoop
12 3 (1.03%) Mixpanel
12 3 (1.03%) MS Access
12 3 (1.03%) NoSQL
12 3 (1.03%) SQL Server Reporting Services
13 2 (0.69%) SQL Server Analysis Services
Development Applications
1 16 (5.50%) Git (software)
2 8 (2.75%) Jasmine
3 5 (1.72%) JIRA
3 5 (1.72%) Visual Studio
4 4 (1.37%) Axure RP
5 3 (1.03%) Visual Website Optimizer
6 2 (0.69%) Crashlytics
6 2 (0.69%) Grunt
6 2 (0.69%) gulp
6 2 (0.69%) webpack
7 1 (0.34%) Android Studio
7 1 (0.34%) Appium
7 1 (0.34%) Charles Proxy
7 1 (0.34%) Jenkins
7 1 (0.34%) Xcode
General
1 142 (48.80%) Marketing
2 42 (14.43%) Finance
3 41 (14.09%) Retail
4 37 (12.71%) Advertising
5 18 (6.19%) Police
6 17 (5.84%) Publishing
7 14 (4.81%) Games
8 12 (4.12%) Banking
9 5 (1.72%) Manufacturing
10 4 (1.37%) Legal
11 3 (1.03%) Telecoms
12 2 (0.69%) Brand Awareness
12 2 (0.69%) Law
13 1 (0.34%) Automotive
13 1 (0.34%) Multimedia
13 1 (0.34%) Public Sector
13 1 (0.34%) Spanish Language
Job Titles
1 79 (27.15%) Analyst
2 34 (11.68%) Developer
3 30 (10.31%) Marketing Manager
4 24 (8.25%) Data Analyst
5 17 (5.84%) Front End Developer (Client-Side Developer)
6 16 (5.50%) Designer
6 16 (5.50%) Digital Analyst
7 14 (4.81%) Web Analyst
8 12 (4.12%) Senior Analyst
9 11 (3.78%) Analytics Manager
9 11 (3.78%) Data Scientist
9 11 (3.78%) Technical Manager
10 10 (3.44%) Consultant
10 10 (3.44%) Insight Manager
10 10 (3.44%) Marketing Executive
10 10 (3.44%) Product Manager
10 10 (3.44%) Senior Manager
11 9 (3.09%) E-Commerce Analyst
11 9 (3.09%) Senior Developer
11 9 (3.09%) Web Developer
Libraries, Frameworks & Software Standards
1 54 (18.56%) HTML
2 48 (16.49%) CSS
3 20 (6.87%) jQuery
4 19 (6.53%) HTML5
4 19 (6.53%) JSON
5 14 (4.81%) AngularJS
6 12 (4.12%) CSS3
6 12 (4.12%) Sass
7 9 (3.09%) REST
8 8 (2.75%) Django
8 8 (2.75%) React
8 8 (2.75%) Ruby on Rails
9 7 (2.41%) DOM
9 7 (2.41%) Web Services
10 6 (2.06%) .NET
11 5 (1.72%) Laravel
11 5 (1.72%) RabbitMQ
11 5 (1.72%) RxJS
11 5 (1.72%) SOAP
11 5 (1.72%) XML
Miscellaneous
1 75 (25.77%) Analytical Skills
2 56 (19.24%) User Experience
3 20 (6.87%) Mobile App
4 19 (6.53%) Social Media
5 15 (5.15%) Marketing Technology
6 9 (3.09%) Algorithms
7 8 (2.75%) Analytical Mindset
7 8 (2.75%) Client/Server
8 5 (1.72%) Enterprise Software
9 4 (1.37%) Social Network
9 4 (1.37%) Virtual Team
10 3 (1.03%) Blog
11 2 (0.69%) Clustering
11 2 (0.69%) Data Structures
11 2 (0.69%) Digital Media
11 2 (0.69%) Taxonomies
12 1 (0.34%) iPad
12 1 (0.34%) Management Information System
12 1 (0.34%) Mobile Banking
12 1 (0.34%) NHS
Operating Systems
1 12 (4.12%) Android
1 12 (4.12%) Linux
2 11 (3.78%) Apple iOS
3 4 (1.37%) Windows
Processes & Methodologies
1 291 (100.00%) Analytics
2 53 (18.21%) Agile Software Development
2 53 (18.21%) SEO
3 50 (17.18%) Digital Marketing
4 49 (16.84%) Business Intelligence
5 47 (16.15%) Web Analytics
6 40 (13.75%) CRM
7 38 (13.06%) E-Commerce
8 36 (12.37%) B2B
9 35 (12.03%) A/B Testing
9 35 (12.03%) Decision-Making
10 29 (9.97%) Problem-Solving
11 28 (9.62%) Visualisation
12 26 (8.93%) Digital Analytics
13 24 (8.25%) Data Analysis
13 24 (8.25%) Tag Management
14 23 (7.90%) Actionable Insight
14 23 (7.90%) Data Analytics
14 23 (7.90%) Data Visualisation
15 22 (7.56%) Front End Development
Programming Languages
1 75 (25.77%) SQL
2 66 (22.68%) JavaScript
3 47 (16.15%) Python
4 24 (8.25%) R
5 20 (6.87%) PHP
6 17 (5.84%) Java
7 11 (3.78%) ES6
8 8 (2.75%) C#
8 8 (2.75%) Ruby
9 4 (1.37%) Go
9 4 (1.37%) MATLAB
10 3 (1.03%) Scala
11 2 (0.69%) ES7
11 2 (0.69%) Kotlin
11 2 (0.69%) VBA
12 1 (0.34%) Apple Swift
12 1 (0.34%) C
12 1 (0.34%) C++
12 1 (0.34%) TypeScript
Qualifications
1 37 (12.71%) Degree
2 6 (2.06%) Numerate Degree
3 5 (1.72%) Computer Science Degree
4 4 (1.37%) Master's Degree
5 3 (1.03%) PhD
Quality Assurance & Compliance
1 22 (7.56%) QA
2 13 (4.47%) GDPR
3 9 (3.09%) Data Quality
4 1 (0.34%) Actionable Recommendations
System Software
1 13 (4.47%) Docker
Systems Management
1 5 (1.72%) Matomo
2 1 (0.34%) Terraform
Vendors
1 289 (99.31%) Google
2 61 (20.96%) Adobe
3 50 (17.18%) Tableau
4 42 (14.43%) Salesforce.com
5 19 (6.53%) Tealium
6 15 (5.15%) Marketo
7 13 (4.47%) Pardot
8 12 (4.12%) Twitter
9 11 (3.78%) Facebook
10 10 (3.44%) Microsoft
10 10 (3.44%) Optimizely
11 9 (3.09%) Ensighten
11 9 (3.09%) Hotjar
12 7 (2.41%) HubSpot
12 7 (2.41%) Oracle
13 6 (2.06%) DeepCrawl
13 6 (2.06%) Hitwise
13 6 (2.06%) Screaming Frog
14 4 (1.37%) New Relic
14 4 (1.37%) Sitecore