Period
to 19 November 2017

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Web Analytics
England > London
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 580 545 514
Rank change year-on-year -35 -31 -39
Permanent jobs citing Web Analytics 270 318 456
As % of all permanent IT jobs advertised in London 0.36% 0.42% 0.51%
As % of the Processes & Methodologies category 0.39% 0.46% 0.57%
Number of salaries quoted 225 274 325
London median annual salary £47,500 £52,500 £49,000
Median salary % change year-on-year -9.52% +7.14% +8.89%
10th Percentile £32,500 £31,250 £30,000
90th Percentile £70,000 £80,000 £76,250
England median annual salary £42,500 £47,500 £45,000
% change year-on-year -10.53% +5.56% +5.88%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 68400 68410 79775
As % of all permanent IT jobs advertised in London 91.62% 90.62% 89.57%
Number of salaries quoted 52517 58869 67204
London median annual salary £60,000 £57,500 £55,000
Median salary % change year-on-year +4.35% +4.55% -
10th Percentile £35,000 £33,750 £33,000
90th Percentile £90,000 £88,750 £86,250
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Web Analytics
Job Vacancy Trend in London

Job postings citing Web Analytics as a percentage of all IT jobs advertised in London.

Job vacancy trend for Web Analytics in London

Web Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in London.

Salary trend for Web Analytics in London

Web Analytics
Salary Histogram in London

The salary distribution of IT jobs citing Web Analytics in London over the 6 months to 19 November 2017.

Salary histogram for Web Analytics in London

Web Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the London region over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -14 50 £43,750 -12.50% 7
West London +15 25 £40,000 +33.33% 1
South London +8 7 £53,000 +0.95%
Web Analytics
England

For the 6 months to 19 November 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Web Analytics.

1 270 (100.00%) Analytics
2 135 (50.00%) Google
3 127 (47.04%) Marketing
4 120 (44.44%) Google Analytics
5 98 (36.30%) SQL
6 92 (34.07%) Adobe
7 77 (28.52%) User Experience
8 74 (27.41%) E-Commerce
9 71 (26.30%) Analytical Skills
10 68 (25.19%) Adobe Analytics
11 60 (22.22%) Degree
12 58 (21.48%) Agile Software Development
13 55 (20.37%) Digital Marketing
13 55 (20.37%) Business Intelligence
14 51 (18.89%) JavaScript
15 50 (18.52%) SEO
16 49 (18.15%) Microsoft Excel
17 46 (17.04%) Tableau
18 45 (16.67%) Visualisation
19 42 (15.56%) Big Data
20 41 (15.19%) Python
20 41 (15.19%) HTML
20 41 (15.19%) Retail
21 40 (14.81%) Mathematics
22 35 (12.96%) Digital Analytics
22 35 (12.96%) A/B Testing
23 34 (12.59%) Omniture
23 34 (12.59%) CSS
24 29 (10.74%) Statistics
24 29 (10.74%) Customer Insight

Web Analytics
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (9.26%) SAS
2 18 (6.67%) CMS
3 8 (2.96%) WebSphere
4 7 (2.59%) WordPress
5 4 (1.48%) ColdFusion
6 3 (1.11%) Apache Spark
7 2 (0.74%) SharePoint
8 1 (0.37%) Apache
8 1 (0.37%) Elasticsearch
Applications
1 49 (18.15%) Microsoft Excel
2 21 (7.78%) Microsoft Office
3 16 (5.93%) Microsoft PowerPoint
4 15 (5.56%) SPSS
5 5 (1.85%) SPSS Modeler
6 1 (0.37%) MS Visio
6 1 (0.37%) Photoshop
6 1 (0.37%) Spreadsheet
Business Applications
1 15 (5.56%) WebTrends
2 5 (1.85%) Adobe Campaign
3 2 (0.74%) Eloqua
4 1 (0.37%) Dynamics CRM
4 1 (0.37%) Salesforce.com CRM
Cloud Services
1 120 (44.44%) Google Analytics
2 68 (25.19%) Adobe Analytics
3 27 (10.00%) Google Tag Manager
4 23 (8.52%) AdWords
5 11 (4.07%) Amazon AWS
6 10 (3.70%) Google Cloud Platform
7 7 (2.59%) SaaS
8 4 (1.48%) Microsoft Azure
8 4 (1.48%) npm
8 4 (1.48%) PaaS
9 1 (0.37%) Firebase
9 1 (0.37%) Flurry Analytics
9 1 (0.37%) Kissmetrics
9 1 (0.37%) Office 365
9 1 (0.37%) Salesforce Service Cloud
Communications & Networking
1 5 (1.85%) HTTP
2 3 (1.11%) Intranet
3 2 (0.74%) Internet
4 1 (0.37%) SSL
Database & Business Intelligence
1 42 (15.56%) Big Data
2 27 (10.00%) Data Mining
3 23 (8.52%) SQL Server
4 16 (5.93%) MySQL
4 16 (5.93%) Spotfire
5 13 (4.81%) BusinessObjects
5 13 (4.81%) Power BI
5 13 (4.81%) SQL Server Reporting Services
6 11 (4.07%) Data Warehouse
7 9 (3.33%) Amazon Redshift
8 8 (2.96%) BigQuery
8 8 (2.96%) Pentaho
9 7 (2.59%) PostgreSQL
10 6 (2.22%) Relational Database
11 5 (1.85%) Mixpanel
11 5 (1.85%) SQL Server Integration Services
12 4 (1.48%) BusinessObjects Dashboards
12 4 (1.48%) Hadoop
12 4 (1.48%) SQL Server 2016
12 4 (1.48%) SQL Server Analysis Services
Development Applications
1 10 (3.70%) JIRA
2 6 (2.22%) Axure RP
3 4 (1.48%) Bower
3 4 (1.48%) Git (software)
3 4 (1.48%) Grunt
3 4 (1.48%) gulp
3 4 (1.48%) jspm
4 1 (0.37%) Balsamiq Mockups
4 1 (0.37%) Eclipse
4 1 (0.37%) Fiddler
4 1 (0.37%) NetBeans
4 1 (0.37%) Visual Studio
4 1 (0.37%) Visual Website Optimizer
General
1 127 (47.04%) Marketing
2 41 (15.19%) Retail
3 25 (9.26%) Advertising
4 24 (8.89%) Finance
5 8 (2.96%) Legal
5 8 (2.96%) Publishing
6 7 (2.59%) Law
7 6 (2.22%) Games
8 5 (1.85%) Banking
9 4 (1.48%) Back Office
9 4 (1.48%) Telecoms
10 1 (0.37%) Military
10 1 (0.37%) Music Industry
10 1 (0.37%) Pharmaceutical
10 1 (0.37%) Retail Banking
Job Titles
1 141 (52.22%) Analyst
2 54 (20.00%) Web Analyst
3 35 (12.96%) Digital Analyst
4 33 (12.22%) Developer
5 23 (8.52%) Data Analyst
6 22 (8.15%) Web Analytics Analyst
7 19 (7.04%) Analytics Manager
8 17 (6.30%) Google Analytics Analyst
8 17 (6.30%) Senior Analyst
9 16 (5.93%) Insight Analyst
10 15 (5.56%) Front End Developer (Client-Side Developer)
11 14 (5.19%) Business Analyst
12 13 (4.81%) Google Analytics Web Analyst
12 13 (4.81%) Marketing Analyst
12 13 (4.81%) Web Manager
13 12 (4.44%) Digital Business Analyst
13 12 (4.44%) SQL Analyst
13 12 (4.44%) Web Analytics Manager
14 10 (3.70%) Digital Analytics Analyst
14 10 (3.70%) Product Owner
Libraries, Frameworks & Software Standards
1 41 (15.19%) HTML
2 34 (12.59%) CSS
3 23 (8.52%) jQuery
4 16 (5.93%) AngularJS
5 14 (5.19%) HTML5
6 10 (3.70%) Web Services
7 8 (2.96%) Gherkin
8 7 (2.59%) React
9 6 (2.22%) Ajax
10 5 (1.85%) LESS
10 5 (1.85%) Redux
10 5 (1.85%) REST
10 5 (1.85%) Sass
10 5 (1.85%) XML
10 5 (1.85%) XSLT
11 4 (1.48%) CSS3
11 4 (1.48%) Ruby on Rails
11 4 (1.48%) Twitter Bootstrap
11 4 (1.48%) XHTML
12 2 (0.74%) .NET
Miscellaneous
1 77 (28.52%) User Experience
2 71 (26.30%) Analytical Skills
3 19 (7.04%) Mobile App
4 17 (6.30%) Credit Risk
4 17 (6.30%) Social Media
5 16 (5.93%) Data Structures
6 12 (4.44%) Computer Science
7 10 (3.70%) Algorithms
8 7 (2.59%) Marketing Technology
9 5 (1.85%) Management Information System
10 4 (1.48%) Digital Media
10 4 (1.48%) Minimum Viable Product
10 4 (1.48%) W3C
11 3 (1.11%) Blog
11 3 (1.11%) Fintech
12 2 (0.74%) Internet of Things
13 1 (0.37%) Enterprise Software
13 1 (0.37%) FMCG
13 1 (0.37%) Mobile Banking
13 1 (0.37%) Spread Betting
Operating Systems
1 7 (2.59%) Linux
2 4 (1.48%) Unix
3 2 (0.74%) Android
3 2 (0.74%) Apple iOS
Processes & Methodologies
1 270 (100.00%) Analytics
2 74 (27.41%) E-Commerce
3 58 (21.48%) Agile Software Development
4 55 (20.37%) Business Intelligence
4 55 (20.37%) Digital Marketing
5 50 (18.52%) SEO
6 45 (16.67%) Visualisation
7 40 (14.81%) Mathematics
8 35 (12.96%) A/B Testing
8 35 (12.96%) Digital Analytics
9 29 (10.74%) Customer Insight
9 29 (10.74%) Statistics
10 26 (9.63%) Web Development
11 25 (9.26%) Data Visualisation
12 24 (8.89%) CRM
13 22 (8.15%) Actionable Insight
14 20 (7.41%) Data Analytics
14 20 (7.41%) Tag Management
15 19 (7.04%) ETL
15 19 (7.04%) Wireframes
Programming Languages
1 98 (36.30%) SQL
2 51 (18.89%) JavaScript
3 41 (15.19%) Python
4 20 (7.41%) PHP
5 18 (6.67%) R
6 9 (3.33%) MATLAB
7 7 (2.59%) VB
7 7 (2.59%) VBA
8 5 (1.85%) C#
8 5 (1.85%) T-SQL
9 4 (1.48%) Java
9 4 (1.48%) Perl
10 2 (0.74%) Scala
11 1 (0.37%) C++
11 1 (0.37%) Ruby
Qualifications
1 60 (22.22%) Degree
2 11 (4.07%) Numerate Degree
3 5 (1.85%) PhD
4 3 (1.11%) Analytics IQ
5 2 (0.74%) Postgraduate
6 1 (0.37%) Master's Degree
6 1 (0.37%) PMI Certification
6 1 (0.37%) PMP
Quality Assurance & Compliance
1 10 (3.70%) QA
2 3 (1.11%) Data Quality
3 1 (0.37%) PCI DSS
Systems Management
1 1 (0.37%) EMC NetWorker
1 1 (0.37%) Piwik
1 1 (0.37%) Systems Management Server (SMS)
Vendors
1 135 (50.00%) Google
2 92 (34.07%) Adobe
3 46 (17.04%) Tableau
4 34 (12.59%) Omniture
5 17 (6.30%) Microsoft
6 14 (5.19%) IBM
7 13 (4.81%) Tealium
8 9 (3.33%) Salesforce.com
8 9 (3.33%) Twitter
9 7 (2.59%) Cognos
9 7 (2.59%) Ensighten
9 7 (2.59%) Facebook
9 7 (2.59%) Optimizely
10 6 (2.22%) Hotjar
11 5 (1.85%) Salesforce Marketing Cloud
12 4 (1.48%) Coremetrics
12 4 (1.48%) Teradata
13 2 (0.74%) Birst
13 2 (0.74%) comScore
13 2 (0.74%) Sysomos