The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 3 months to 28 June 2017 with a comparison to the same period in the previous 2 years.

Web Analytics
England / London
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 429 513 431
Rank change year-on-year +84 -82  
Permanent jobs citing Web Analytics 183 131 253
As % of all permanent IT jobs advertised in London 0.50% 0.33% 0.57%
As % of the Processes & Methodologies category 0.55% 0.36% 0.64%
Number of salaries quoted 146 116 197
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26%  
90% offered a salary of more than £33,750 £33,500 £30,000
10% offered a salary of more than £67,500 £72,500 £75,000
UK excluding London median salary £31,250 £38,000 £40,000
% change year-on-year -17.76% -5.00%  

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process and methodology skills.

Process & Methodology Skills
London
Permanent job vacancies with a requirement for process and methodology skills 33389 36265 39395
As % of all permanent IT job vacancies advertised in London 91.09% 90.54% 89.01%
Number of salaries quoted 26535 31435 33090
Median salary £60,104 £60,000 £57,500
Median salary % change year-on-year +0.17% +4.34%  
90% offered a salary of more than £40,000 £40,000 £37,500
10% offered a salary of more than £85,000 £82,500 £85,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Web Analytics
Job Vacancy Trend in London

The job posting trend of jobs advertised in London citing Web Analytics as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in London

Web Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in London.

Salary trend for Web Analytics in London

Web Analytics
Salary Histogram in London

The salary distribution of IT jobs citing Web Analytics in London over the 3 months to 28 June 2017.

Salary histogram for Web Analytics in London

Web Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the London region over the 3 months to 28 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +14 10 £33,000 -34.00%
Uxbridge +2 2 £57,500 -
Hammersmith - 2 £44,750 -
West End of London - 2 £57,500 -
Croydon - 1 £57,500 -
Web Analytics
England

For the 6 months to 28 June 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Web Analytics.

1 374 (100.00%) Analytics
2 220 (58.82%) Marketing
3 151 (40.37%) Google
4 144 (38.50%) Google Analytics
5 123 (32.89%) Adobe
6 121 (32.35%) User Experience
7 120 (32.09%) SQL
8 113 (30.21%) Business Intelligence
9 99 (26.47%) Degree
10 93 (24.87%) Analytical Skills
11 89 (23.80%) JavaScript
12 86 (22.99%) Agile Software Development
13 85 (22.73%) E-Commerce
14 81 (21.66%) Adobe Analytics
15 80 (21.39%) Big Data
15 80 (21.39%) Digital Marketing
16 75 (20.05%) HTML
17 74 (19.79%) Credit Risk
18 67 (17.91%) CSS
18 67 (17.91%) SEO
19 56 (14.97%) Finance
19 56 (14.97%) Visualisation
20 55 (14.71%) A/B Testing
21 54 (14.44%) Digital Analytics
22 52 (13.90%) Microsoft Excel
22 52 (13.90%) CRM
23 48 (12.83%) SAS
24 46 (12.30%) Web Development
25 45 (12.03%) AngularJS
26 44 (11.76%) Front End Development

Web Analytics
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 48 (12.83%) SAS
2 43 (11.50%) CMS
3 22 (5.88%) Adobe Experience Manager
4 10 (2.67%) Apache Spark
5 5 (1.34%) Liferay
6 4 (1.07%) Marvel
7 2 (0.53%) Apache Pig
7 2 (0.53%) Confluence
7 2 (0.53%) WordPress
8 1 (0.27%) Elasticsearch
8 1 (0.27%) nginx
8 1 (0.27%) Umbraco
Applications
1 52 (13.90%) Microsoft Excel
2 31 (8.29%) Microsoft Office
3 23 (6.15%) SPSS
4 20 (5.35%) Photoshop
5 17 (4.55%) Adobe Illustrator
6 12 (3.21%) Microsoft PowerPoint
7 8 (2.14%) OmniGraffle
8 6 (1.60%) Microsoft Project
8 6 (1.60%) MS Visio
9 3 (0.80%) SPSS Modeler
10 1 (0.27%) Gephi
Business Applications
1 21 (5.61%) WebTrends
2 7 (1.87%) Eloqua
3 5 (1.34%) Magento
4 4 (1.07%) Unica
5 3 (0.80%) Adobe Campaign
6 1 (0.27%) Dynamics CRM
6 1 (0.27%) FastStats
6 1 (0.27%) Salesforce.com CRM
Cloud Services
1 144 (38.50%) Google Analytics
2 81 (21.66%) Adobe Analytics
3 26 (6.95%) SaaS
4 15 (4.01%) Amazon AWS
4 15 (4.01%) Google Tag Manager
5 9 (2.41%) Cloud Computing
5 9 (2.41%) PaaS
6 7 (1.87%) Google Cloud Platform
7 5 (1.34%) AdWords
7 5 (1.34%) Amazon CloudWatch
7 5 (1.34%) AWS Lambda
7 5 (1.34%) CloudFront
7 5 (1.34%) Route 53
7 5 (1.34%) Virtual Private Cloud
8 2 (0.53%) AdSense
9 1 (0.27%) Amazon S3
9 1 (0.27%) Kissmetrics
9 1 (0.27%) Responsys
Communications & Networking
1 4 (1.07%) Broadband
1 4 (1.07%) HTTP
2 2 (0.53%) HTTPS
2 2 (0.53%) Internet
Database & Business Intelligence
1 80 (21.39%) Big Data
2 29 (7.75%) Data Mining
3 28 (7.49%) MySQL
4 18 (4.81%) SQL Server
5 14 (3.74%) BusinessObjects
6 12 (3.21%) Hadoop
7 10 (2.67%) Data Warehouse
7 10 (2.67%) QlikView
8 9 (2.41%) PostgreSQL
8 9 (2.41%) Qlik Sense
9 8 (2.14%) Apache Hive
10 7 (1.87%) BigQuery
10 7 (1.87%) NoSQL
10 7 (1.87%) Spotfire
10 7 (1.87%) SQL Server Reporting Services
11 5 (1.34%) Amazon DynamoDB
11 5 (1.34%) Power BI
11 5 (1.34%) Relational Database
11 5 (1.34%) Text Mining
12 4 (1.07%) Base SAS
Development Applications
1 20 (5.35%) Git (software)
2 11 (2.94%) Grunt
2 11 (2.94%) gulp
3 10 (2.67%) JIRA
4 9 (2.41%) Bower
4 9 (2.41%) jspm
5 8 (2.14%) Axure RP
6 5 (1.34%) Mocha
6 5 (1.34%) TestNG
7 2 (0.53%) Atlassian Bamboo
7 2 (0.53%) Fiddler
8 1 (0.27%) Capybara
8 1 (0.27%) Cucumber
8 1 (0.27%) Jenkins
8 1 (0.27%) PostCSS
8 1 (0.27%) Selenium
8 1 (0.27%) Sonatype Nexus
8 1 (0.27%) TeamCity
8 1 (0.27%) Visual Website Optimizer
General
1 220 (58.82%) Marketing
2 56 (14.97%) Finance
3 42 (11.23%) Advertising
4 41 (10.96%) Retail
5 26 (6.95%) Banking
6 21 (5.61%) Games
7 15 (4.01%) Legal
8 13 (3.48%) Telecoms
9 5 (1.34%) Back Office
9 5 (1.34%) Publishing
10 2 (0.53%) Private Banking
11 1 (0.27%) Front Office
11 1 (0.27%) Retail Banking
Job Titles
1 118 (31.55%) Analyst
2 63 (16.84%) Developer
3 39 (10.43%) Front End Developer (Client-Side Developer)
4 33 (8.82%) Digital Analyst
5 30 (8.02%) Web Analyst
6 28 (7.49%) Consultant
7 27 (7.22%) JavaScript Developer
8 26 (6.95%) Analytics Manager
9 24 (6.42%) Data Analyst
10 22 (5.88%) Insight Analyst
10 22 (5.88%) Senior Analyst
11 21 (5.61%) Business Analyst
12 18 (4.81%) Analytics Consultant
12 18 (4.81%) Digital Analytics Manager
13 17 (4.55%) Senior Developer
14 16 (4.28%) Architect
14 16 (4.28%) Designer
14 16 (4.28%) UX Designer
15 15 (4.01%) Project Manager
15 15 (4.01%) Senior Manager
Libraries, Frameworks & Software Standards
1 75 (20.05%) HTML
2 67 (17.91%) CSS
3 45 (12.03%) AngularJS
4 26 (6.95%) HTML5
5 22 (5.88%) XML
6 21 (5.61%) jQuery
7 18 (4.81%) REST
7 18 (4.81%) Web Services
8 15 (4.01%) RESTful
9 14 (3.74%) React
10 13 (3.48%) JSON
11 12 (3.21%) XHTML
12 11 (2.94%) Natural Language Processing
12 11 (2.94%) Redux
12 11 (2.94%) Sass
13 10 (2.67%) LESS
13 10 (2.67%) Twitter Bootstrap
14 7 (1.87%) D3.js
15 6 (1.60%) Node.js
16 5 (1.34%) PhoneGap
Miscellaneous
1 121 (32.35%) User Experience
2 93 (24.87%) Analytical Skills
3 74 (19.79%) Credit Risk
4 43 (11.50%) Social Media
5 39 (10.43%) Mobile App
6 28 (7.49%) W3C
7 21 (5.61%) Computer Science
8 18 (4.81%) Online Banking
9 17 (4.55%) Graphic Design
10 12 (3.21%) Greenfield Project
11 10 (2.67%) Enterprise Software
11 10 (2.67%) Fintech
12 9 (2.41%) Management Information System
13 8 (2.14%) Data Centre
14 6 (1.60%) Algorithms
14 6 (1.60%) Data Structures
14 6 (1.60%) Digital Media
15 3 (0.80%) BBC
15 3 (0.80%) NHS
16 2 (0.53%) Mashup
Operating Systems
1 12 (3.21%) Linux
2 7 (1.87%) Android
2 7 (1.87%) Apple iOS
3 4 (1.07%) Unix
4 2 (0.53%) Windows
Processes & Methodologies
1 374 (100.00%) Analytics
2 113 (30.21%) Business Intelligence
3 86 (22.99%) Agile Software Development
4 85 (22.73%) E-Commerce
5 80 (21.39%) Digital Marketing
6 67 (17.91%) SEO
7 56 (14.97%) Visualisation
8 55 (14.71%) A/B Testing
9 54 (14.44%) Digital Analytics
10 52 (13.90%) CRM
11 46 (12.30%) Web Development
12 44 (11.76%) Front End Development
13 41 (10.96%) Content Management
14 39 (10.43%) Actionable Insight
15 35 (9.36%) Data Visualisation
15 35 (9.36%) Project Management
16 30 (8.02%) Marketing Strategy
17 27 (7.22%) Multivariate Testing
18 25 (6.68%) Mathematics
18 25 (6.68%) Scrum
Programming Languages
1 120 (32.09%) SQL
2 89 (23.80%) JavaScript
3 36 (9.63%) Python
4 35 (9.36%) R
5 30 (8.02%) Java
6 20 (5.35%) VBA
7 19 (5.08%) PHP
8 11 (2.94%) Scala
9 7 (1.87%) Ruby
10 6 (1.60%) Bash Shell
10 6 (1.60%) C#
10 6 (1.60%) Clojure
11 4 (1.07%) C
11 4 (1.07%) Elixir
12 3 (0.80%) Shell Script
12 3 (0.80%) VB
13 2 (0.53%) C++
14 1 (0.27%) MATLAB
14 1 (0.27%) Perl
14 1 (0.27%) T-SQL
Qualifications
1 99 (26.47%) Degree
2 19 (5.08%) Numerate Degree
3 9 (2.41%) PhD
4 4 (1.07%) Computer Science Degree
5 1 (0.27%) Analytics IQ
Quality Assurance & Compliance
1 15 (4.01%) QA
2 10 (2.67%) Data Quality
3 3 (0.80%) PCI DSS
4 1 (0.27%) GDPR
System Software
1 2 (0.53%) Docker
2 1 (0.27%) Apache Flume
Systems Management
1 2 (0.53%) Ansible
1 2 (0.53%) Opscode Chef
1 2 (0.53%) Puppet
2 1 (0.27%) EMC NetWorker
2 1 (0.27%) Piwik
Vendors
1 151 (40.37%) Google
2 123 (32.89%) Adobe
3 43 (11.50%) Omniture
4 33 (8.82%) Tableau
5 20 (5.35%) Microsoft
6 16 (4.28%) Oracle
7 15 (4.01%) IBM
8 14 (3.74%) Salesforce.com
9 12 (3.21%) Optimizely
10 11 (2.94%) Coremetrics
11 10 (2.67%) hybris
12 7 (1.87%) Hotjar
13 5 (1.34%) Birst
13 5 (1.34%) Facebook
13 5 (1.34%) Salesforce Marketing Cloud
13 5 (1.34%) Tealium
13 5 (1.34%) Twitter
14 4 (1.07%) Jaspersoft
14 4 (1.07%) Pega
14 4 (1.07%) TIBCO
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