Advertising
North West > Merseyside
The table below looks at the prevalence of the term Advertising in permanent job vacancies in Merseyside. Included is a benchmarking guide to the salaries offered in vacancies that cited Advertising over the 6 months leading up to 11 January 2026, comparing them to the same period in the previous two years.
| 6 months to 11 Jan 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Rank | 54 | 52 | 50 |
| Rank change year-on-year | -2 | -2 | +46 |
| Permanent jobs citing Advertising | 7 | 3 | 7 |
| As % of all permanent jobs in Merseyside | 1.14% | 0.59% | 1.20% |
| As % of the General category | 2.02% | 0.81% | 2.32% |
| Number of salaries quoted | 4 | 2 | 7 |
| 10th Percentile | £28,309 | - | £32,550 |
| 25th Percentile | £29,898 | £52,500 | £36,250 |
| Median annual salary (50th Percentile) | £30,780 | £55,000 | £38,500 |
| Median % change year-on-year | -44.04% | +42.86% | -7.78% |
| 75th Percentile | - | £57,500 | £56,250 |
| 90th Percentile | - | - | - |
| North West median annual salary | £37,500 | £55,000 | £47,500 |
| % change year-on-year | -31.82% | +15.79% | -20.83% |
All General Skills
Merseyside
Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in Merseyside.
| Permanent vacancies with a requirement for general skills | 347 | 369 | 302 |
| As % of all permanent jobs advertised in Merseyside | 56.70% | 72.07% | 51.98% |
| Number of salaries quoted | 209 | 137 | 212 |
| 10th Percentile | - | £30,300 | £26,775 |
| 25th Percentile | £28,250 | £31,250 | £34,375 |
| Median annual salary (50th Percentile) | £48,000 | £42,000 | £45,000 |
| Median % change year-on-year | +14.29% | -6.67% | -5.26% |
| 75th Percentile | £55,000 | £57,500 | £56,563 |
| 90th Percentile | £70,000 | £67,500 | £70,000 |
| North West median annual salary | £47,500 | £51,000 | £50,000 |
| % change year-on-year | -6.86% | +2.00% | -4.76% |
Advertising
Job Vacancy Trend in Merseyside
Historical trend showing the proportion of permanent IT job postings citing Advertising relative to all permanent IT jobs advertised in Merseyside.
Advertising
Salary Trend in Merseyside
Salary distribution trend for jobs in Merseyside citing Advertising.
Advertising
Job Locations in Merseyside
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the Merseyside region over the 6 months to 11 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Liverpool | -3 | 3 | £30,780 | -44.04% | 1 |
| St Helens | - | 1 | £27,500 | - | |
| Advertising North West |
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Advertising
Co-Occurring Skills & Capabilities in Merseyside by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category: