Google Ads Job Trends in the North of England

Google Ads (formerly AdWords)
England > North of England

The table below provides summary statistics and salary benchmarking for jobs advertised in the North of England requiring Google Ads skills. It covers permanent job vacancies from the 6 months leading up to 2 January 2026, with comparisons to the same periods in the previous two years.

6 months to
2 Jan 2026
Same period 2025 Same period 2024
Rank 245 278 258
Rank change year-on-year +33 -20 +171
Permanent jobs citing Google Ads 17 5 11
As % of all permanent jobs in the North of England 0.16% 0.053% 0.15%
As % of the Cloud Services category 0.41% 0.17% 0.35%
Number of salaries quoted 13 1 11
10th Percentile - - -
25th Percentile £35,250 £41,250 £31,250
Median annual salary (50th Percentile) £40,000 £42,500 £35,000
Median % change year-on-year -5.88% +21.43% -5.41%
75th Percentile £57,500 £43,750 £46,875
90th Percentile - - £60,000
England median annual salary £41,250 £33,750 £37,500
% change year-on-year +22.22% -10.00% -25.00%

All Cloud Computing Skills
North of England

Google Ads falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in the North of England.

Permanent vacancies with a requirement for cloud computing skills 4,143 3,022 3,110
As % of all permanent jobs advertised in the North of England 39.25% 32.14% 41.13%
Number of salaries quoted 1,872 1,682 2,633
10th Percentile £28,250 £31,933 £29,750
25th Percentile £34,375 £42,238 £40,000
Median annual salary (50th Percentile) £55,000 £55,000 £55,000
75th Percentile £72,500 £70,000 £71,250
90th Percentile £85,000 £82,500 £84,056
England median annual salary £60,000 £65,000 £62,500
% change year-on-year -7.69% +4.00% -3.85%

Google Ads
Job Vacancy Trend in the North of England

Historical trend showing the proportion of permanent IT job postings citing Google Ads relative to all permanent IT jobs advertised in the North of England.

Google Ads job vacancy trend in the North of England

Google Ads
Salary Trend in the North of England

Salary distribution trend for jobs in the North of England citing Google Ads.

Salary distribution trend for jobs in the North of England citing Google Ads

Google Ads
Salary Histogram in the North of England

Salary distribution for jobs citing Google Ads in the North of England over the 6 months to 2 January 2026.

Salary histogram for Google Ads in the North of England

Google Ads
Job Locations in the North of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Ads within the North of England region over the 6 months to 2 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Yorkshire +1 10 £39,500 -
North West +41 7 £40,000 -5.88% 1
Google Ads
England

Google Ads
Co-Occurring Skills & Capabilities in the North of England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 4 (23.53%) WordPress
2 1 (5.88%) CMS
Applications
1 3 (17.65%) Adobe Creative Suite
1 3 (17.65%) Adobe Illustrator
1 3 (17.65%) Elementor
1 3 (17.65%) Photoshop
2 2 (11.76%) Microsoft Excel
Business Applications
1 2 (11.76%) Shopify
Cloud Services
1 4 (23.53%) Figma
2 2 (11.76%) Google Analytics
2 2 (11.76%) MailChimp
3 1 (5.88%) Azure
3 1 (5.88%) Azure DevOps
3 1 (5.88%) Microsoft Advertising
3 1 (5.88%) Sprout Social
3 1 (5.88%) Yarn
Database & Business Intelligence
1 8 (47.06%) Looker
Development Applications
1 1 (5.88%) ESLint
1 1 (5.88%) Git
1 1 (5.88%) Storybook
1 1 (5.88%) webpack
General
1 9 (52.94%) Advertising
2 7 (41.18%) Marketing
2 7 (41.18%) Organisational Skills
3 5 (29.41%) Social Skills
4 3 (17.65%) Brand Awareness
5 2 (11.76%) Analytical Skills
5 2 (11.76%) Finance
5 2 (11.76%) Retail
Job Titles
1 4 (23.53%) Marketing Manager
2 3 (17.65%) Digital Marketing Manager
3 2 (11.76%) E-Commerce Manager
4 1 (5.88%) Analyst
4 1 (5.88%) Data Analyst
4 1 (5.88%) Digital Analyst
4 1 (5.88%) Digital Marketing Analyst
4 1 (5.88%) Lead
4 1 (5.88%) Marketing Analyst
4 1 (5.88%) Marketing Data Analyst
4 1 (5.88%) Paid Search Executive
4 1 (5.88%) Performance Manager
4 1 (5.88%) SEO Manager
4 1 (5.88%) Social Media Manager
4 1 (5.88%) Technical Leader
Libraries, Frameworks & Software Standards
1 1 (5.88%) .NET
1 1 (5.88%) CSS
1 1 (5.88%) HTML
1 1 (5.88%) Jest
1 1 (5.88%) JSON
1 1 (5.88%) JWT
1 1 (5.88%) Loki
1 1 (5.88%) MassTransit
1 1 (5.88%) Material-UI
1 1 (5.88%) MediatR
1 1 (5.88%) Next.js
1 1 (5.88%) OAuth
1 1 (5.88%) RabbitMQ
1 1 (5.88%) React
1 1 (5.88%) React Native
1 1 (5.88%) REST
Miscellaneous
1 6 (35.29%) Social Media
2 2 (11.76%) Blog
2 2 (11.76%) FMCG
3 1 (5.88%) Analytical Mindset
3 1 (5.88%) Data Protection Act
3 1 (5.88%) Digital Media
3 1 (5.88%) Product Ownership
Processes & Methodologies
1 14 (82.35%) SEO
2 10 (58.82%) E-Commerce
3 9 (52.94%) Pay per click
4 8 (47.06%) Paid Search
5 7 (41.18%) Mentoring
6 6 (35.29%) Actionable Insight
6 6 (35.29%) Analytics
6 6 (35.29%) Digital Marketing
7 5 (29.41%) B2C
7 5 (29.41%) Budget Management
7 5 (29.41%) Copywriting
7 5 (29.41%) Email Marketing
7 5 (29.41%) Test Strategy
8 4 (23.53%) A/B Testing
8 4 (23.53%) B2B
8 4 (23.53%) Collaborative Culture
8 4 (23.53%) Performance Metrics
8 4 (23.53%) Planning and Forecasting
8 4 (23.53%) User Experience
9 3 (17.65%) Agile
Programming Languages
1 1 (5.88%) C#
1 1 (5.88%) JavaScript
1 1 (5.88%) Python
1 1 (5.88%) R
1 1 (5.88%) TypeScript
Quality Assurance & Compliance
1 4 (23.53%) QA
System Software
1 1 (5.88%) Docker
Systems Management
1 1 (5.88%) Grafana
Vendors
1 17 (100.00%) Google
2 6 (35.29%) Microsoft
3 5 (29.41%) TikTok
4 4 (23.53%) YouTube
5 3 (17.65%) Adobe
6 2 (11.76%) HubSpot
7 1 (5.88%) Ahrefs
7 1 (5.88%) Hootsuite
7 1 (5.88%) Marin
7 1 (5.88%) Screaming Frog