Social Media Job Trends in the North of England

Social Media
England > North of England

The table below looks at the prevalence of the term Social Media in permanent job vacancies in the North of England. Included is a benchmarking guide to the salaries offered in vacancies that cited Social Media over the 6 months leading up to 11 May 2026, comparing them to the same period in the previous two years.

6 months to
11 May 2026
Same period 2025 Same period 2024
Rank 220 110 257
Rank change year-on-year -110 +147 +59
Permanent jobs citing Social Media 111 214 130
As % of all permanent jobs in the North of England 0.60% 2.82% 0.77%
As % of the Miscellaneous category 2.36% 6.52% 2.49%
Number of salaries quoted 70 178 126
10th Percentile £27,150 £25,480 £25,250
25th Percentile £30,000 £33,250 £29,750
Median annual salary (50th Percentile) £38,500 £42,000 £39,500
Median % change year-on-year -8.33% +6.33% -60.50%
75th Percentile £42,500 £50,000 £51,875
90th Percentile £55,000 £77,500 £63,750
England median annual salary £39,000 £38,325 £38,000
% change year-on-year +1.76% +0.86% -15.56%

All Generic Skills
North of England

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills in the North of England.

Permanent vacancies with a requirement for generic IT skills 4,694 3,283 5,228
As % of all permanent jobs advertised in the North of England 25.55% 43.28% 31.00%
Number of salaries quoted 2,493 1,427 3,934
10th Percentile £29,000 £28,113 £26,750
25th Percentile £37,500 £37,716 £35,023
Median annual salary (50th Percentile) £55,000 £52,500 £50,000
Median % change year-on-year +4.76% +5.00% -9.09%
75th Percentile £70,400 £72,500 £67,500
90th Percentile £92,500 £87,500 £82,500
England median annual salary £60,000 £60,000 £55,000
% change year-on-year - +9.09% -15.38%

Social Media
Job Vacancy Trend in the North of England

Historical trend showing the proportion of permanent IT job postings citing Social Media relative to all permanent IT jobs advertised in the North of England.

Social Media job vacancy trend in the North of England

Social Media
Salary Trend in the North of England

Salary distribution trend for jobs in the North of England citing Social Media.

Salary distribution trend for jobs in the North of England citing Social Media

Social Media
Salary Histogram in the North of England

Salary distribution for jobs citing Social Media in the North of England over the 6 months to 11 May 2026.

Salary histogram for Social Media in the North of England

Social Media
Job Locations in the North of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the North of England region over the 6 months to 11 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Yorkshire -29 56 £42,500 +1.19% 17
North West -96 44 £39,000 -2.50% 28
North East -43 11 £30,000 -37.50% 6
Social Media
England

Social Media
Co-Occurring Skills & Capabilities in the North of England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 5 (4.50%) CMS
2 3 (2.70%) Microsoft Exchange
2 3 (2.70%) SharePoint
2 3 (2.70%) WordPress
3 2 (1.80%) Umbraco
Applications
1 6 (5.41%) Adobe Premiere
2 4 (3.60%) Adobe After Effects
2 4 (3.60%) Microsoft Excel
2 4 (3.60%) Photoshop
3 3 (2.70%) Adobe Illustrator
4 2 (1.80%) DaVinci Resolve
4 2 (1.80%) Final Cut Pro
5 1 (0.90%) Adobe Creative Suite
5 1 (0.90%) Adobe XD
5 1 (0.90%) Blender
5 1 (0.90%) CapCut
5 1 (0.90%) CINEMA 4D
5 1 (0.90%) InDesign
5 1 (0.90%) Microsoft Office
5 1 (0.90%) Microsoft PowerPoint
Business Applications
1 3 (2.70%) Shopify
2 2 (1.80%) Adobe Campaign
Cloud Services
1 8 (7.21%) Azure
2 6 (5.41%) Google Ads
2 6 (5.41%) Google Analytics
3 4 (3.60%) Azure AI
3 4 (3.60%) Microsoft 365
4 3 (2.70%) Adobe Creative Cloud
4 3 (2.70%) Canva
4 3 (2.70%) Entra ID
4 3 (2.70%) Microsoft Purview
5 2 (1.80%) Azure DevOps
5 2 (1.80%) Microsoft Copilot
5 2 (1.80%) Power Platform
5 2 (1.80%) SaaS
6 1 (0.90%) Adobe Analytics
6 1 (0.90%) AWS
Communications & Networking
1 21 (18.92%) Broadband
2 4 (3.60%) Internet
2 4 (3.60%) LAN
2 4 (3.60%) WAN
3 3 (2.70%) Firewall
3 3 (2.70%) VLAN
3 3 (2.70%) VoIP
Database & Business Intelligence
1 2 (1.80%) Azure SQL Database
1 2 (1.80%) Metadata
1 2 (1.80%) MongoDB
1 2 (1.80%) Power BI
Development Applications
1 1 (0.90%) GitLab
1 1 (0.90%) Jenkins
1 1 (0.90%) Selenium
General
1 44 (39.64%) Marketing
2 42 (37.84%) Social Skills
3 21 (18.92%) Games
4 15 (13.51%) Inclusion and Diversity
5 14 (12.61%) Organisational Skills
6 13 (11.71%) Esports
7 12 (10.81%) Analytical Skills
8 8 (7.21%) Advertising
9 4 (3.60%) Finance
9 4 (3.60%) French Language
9 4 (3.60%) German Language
10 3 (2.70%) Law
11 2 (1.80%) Legal
11 2 (1.80%) Multimedia
11 2 (1.80%) Publishing
12 1 (0.90%) Presentation Skills
12 1 (0.90%) Retail
Job Titles
1 12 (10.81%) Developer
2 9 (8.11%) Lead
3 8 (7.21%) Consultant
3 8 (7.21%) Recruitment Consultant
4 7 (6.31%) Android Developer
5 6 (5.41%) Business Development Executive
5 6 (5.41%) Senior
6 5 (4.50%) Marketing Executive
6 5 (4.50%) Sales Executive
7 4 (3.60%) Analyst
7 4 (3.60%) Android Engineer
7 4 (3.60%) Applications Developer
7 4 (3.60%) Designer
7 4 (3.60%) PPC Executive
8 3 (2.70%) Digital Designer
8 3 (2.70%) Digital Executive
8 3 (2.70%) Digital Marketing Executive
8 3 (2.70%) Digital Producer
8 3 (2.70%) Infrastructure Engineer
8 3 (2.70%) Product Manager
Libraries, Frameworks & Software Standards
1 13 (11.71%) Android SDK
1 13 (11.71%) GraphQL
2 3 (2.70%) .NET
2 3 (2.70%) ASP.NET
3 2 (1.80%) .NET Core
3 2 (1.80%) ASP.NET Core
3 2 (1.80%) Blazor
3 2 (1.80%) ML.NET
3 2 (1.80%) React
3 2 (1.80%) RESTful
4 1 (0.90%) AngularJS
4 1 (0.90%) Apache Cordova
4 1 (0.90%) CSS
4 1 (0.90%) HTML
4 1 (0.90%) HTML5
4 1 (0.90%) Ionic Framework
4 1 (0.90%) jQuery
Miscellaneous
1 34 (30.63%) Self-Motivation
2 14 (12.61%) Mobile App
3 7 (6.31%) Blog
4 6 (5.41%) Driving Licence
5 5 (4.50%) Photography
6 4 (3.60%) Motion Graphics
7 3 (2.70%) Graphic Design
7 3 (2.70%) Management Information System
7 3 (2.70%) Video Editing
8 2 (1.80%) Animation
8 2 (1.80%) BBC
8 2 (1.80%) Digital Signage
8 2 (1.80%) Marketing Technology
8 2 (1.80%) Over-the-Top Content
8 2 (1.80%) Product Ownership
8 2 (1.80%) Web Conferencing
9 1 (0.90%) 3D Graphics
Operating Systems
1 26 (23.42%) Windows
2 13 (11.71%) Android
3 3 (2.70%) Windows 10
3 3 (2.70%) Windows Server
3 3 (2.70%) Windows Server 2016
Processes & Methodologies
1 32 (28.83%) Problem-Solving
2 24 (21.62%) AI
3 19 (17.12%) Agile
4 18 (16.22%) Digital Marketing
5 16 (14.41%) B2B
6 15 (13.51%) CI/CD
6 15 (13.51%) Collaborative Working
7 14 (12.61%) Observability
8 13 (11.71%) Computer Science
8 13 (11.71%) Design Patterns
8 13 (11.71%) Software Architecture
8 13 (11.71%) SOLID
9 12 (10.81%) SEO
10 11 (9.91%) Business Development
10 11 (9.91%) Customer Service
11 9 (8.11%) Analytics
11 9 (8.11%) Android Development
11 9 (8.11%) Decision-Making
11 9 (8.11%) Electronic Trading
11 9 (8.11%) Lead Generation
Programming Languages
1 13 (11.71%) Java
1 13 (11.71%) Kotlin
2 4 (3.60%) JavaScript
2 4 (3.60%) Python
3 2 (1.80%) C#
3 2 (1.80%) SQL
4 1 (0.90%) TypeScript
Qualifications
1 28 (25.23%) DBS Check
2 9 (8.11%) Degree
3 3 (2.70%) CCNA
3 3 (2.70%) Cisco Certification
3 3 (2.70%) MCSA
3 3 (2.70%) Microsoft Certification
4 2 (1.80%) ACCA
4 2 (1.80%) CIMA
4 2 (1.80%) PMI Certification
4 2 (1.80%) PMP
5 1 (0.90%) Master's Degree
5 1 (0.90%) Postgraduate
5 1 (0.90%) Security Cleared
Quality Assurance & Compliance
1 7 (6.31%) QA
2 2 (1.80%) Accessibility
2 2 (1.80%) GDPR
3 1 (0.90%) Cyber Essentials
System Software
1 4 (3.60%) Active Directory
2 3 (2.70%) Hyper-V
Systems Management
1 4 (3.60%) Jamf Pro
1 4 (3.60%) Microsoft Intune
2 1 (0.90%) Kubernetes
2 1 (0.90%) SmoothWall
Vendors
1 17 (15.32%) Microsoft
2 9 (8.11%) Google
3 8 (7.21%) Adobe
4 5 (4.50%) Apple
5 4 (3.60%) Cisco
5 4 (3.60%) Meraki
6 3 (2.70%) Ubiquiti
7 2 (1.80%) Ahrefs
7 2 (1.80%) Facebook
7 2 (1.80%) Hootsuite
7 2 (1.80%) Instagram
7 2 (1.80%) OpenAI
7 2 (1.80%) Sony
7 2 (1.80%) TikTok
7 2 (1.80%) Yahoo!
7 2 (1.80%) YouTube
8 1 (0.90%) New Relic
8 1 (0.90%) SAP