Actionable Insight Job Trends in the North of England

Actionable Insights (or Actionable Intelligence, Actionable Recommendations)
England > North of England

The table below provides summary statistics and salary benchmarking for jobs advertised in the North of England requiring Actionable Insight skills. It covers permanent job vacancies from the 6 months leading up to 7 January 2026, with comparisons to the same periods in the previous two years.

6 months to
7 Jan 2026
Same period 2025 Same period 2024
Rank 139 214 147
Rank change year-on-year +75 -67 +160
Permanent jobs citing Actionable Insight 134 65 147
As % of all permanent jobs in the North of England 1.25% 0.70% 1.83%
As % of the Processes & Methodologies category 1.55% 0.78% 2.06%
Number of salaries quoted 83 36 67
10th Percentile £35,250 £38,875 £23,850
25th Percentile £41,163 £40,938 £32,021
Median annual salary (50th Percentile) £48,979 £57,000 £52,000
Median % change year-on-year -14.07% +9.62% +4.00%
75th Percentile £64,375 £71,250 £61,123
90th Percentile £74,750 £81,250 £69,250
England median annual salary £55,000 £65,000 £59,556
% change year-on-year -15.38% +9.14% +3.57%

All Process & Methodology Skills
North of England

Actionable Insight falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North of England.

Permanent vacancies with a requirement for process or methodology skills 8,640 8,336 7,151
As % of all permanent jobs advertised in the North of England 80.80% 90.22% 88.91%
Number of salaries quoted 4,595 3,746 5,599
10th Percentile £27,750 £31,250 £29,512
25th Percentile £32,000 £40,000 £39,750
Median annual salary (50th Percentile) £50,000 £51,500 £52,500
Median % change year-on-year -2.91% -1.90% -0.94%
75th Percentile £67,500 £67,500 £67,500
90th Percentile £82,500 £81,250 £82,500
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Actionable Insight
Job Vacancy Trend in the North of England

Historical trend showing the proportion of permanent IT job postings citing Actionable Insight relative to all permanent IT jobs advertised in the North of England.

Actionable Insight job vacancy trend in the North of England

Actionable Insight
Salary Trend in the North of England

Salary distribution trend for jobs in the North of England citing Actionable Insight.

Salary distribution trend for jobs in the North of England citing Actionable Insight

Actionable Insight
Salary Histogram in the North of England

Salary distribution for jobs citing Actionable Insight in the North of England over the 6 months to 7 January 2026.

Salary histogram for Actionable Insight in the North of England

Actionable Insight
Job Locations in the North of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Actionable Insight within the North of England region over the 6 months to 7 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North West +38 56 £48,979 -14.07% 37
Yorkshire +18 49 £48,750 -25.00% 33
North East +32 29 £59,038 +29.75% 11
Actionable Insight
England

Actionable Insight
Co-Occurring Skills & Capabilities in the North of England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 5 (3.73%) SharePoint
2 3 (2.24%) Microsoft Exchange
3 1 (0.75%) CMS
3 1 (0.75%) Confluence
Applications
1 42 (31.34%) Microsoft Excel
2 3 (2.24%) Microsoft Office
3 2 (1.49%) Adobe XD
3 2 (1.49%) Sketch
4 1 (0.75%) Microsoft PowerPoint
4 1 (0.75%) MS Visio
Business Applications
1 2 (1.49%) Salesforce CRM
1 2 (1.49%) Shopify
2 1 (0.75%) SAP ERP
Cloud Services
1 46 (34.33%) Power Platform
2 21 (15.67%) Azure
3 10 (7.46%) Azure Data Factory
3 10 (7.46%) Azure Synapse Analytics
4 8 (5.97%) AWS
5 6 (4.48%) Figma
5 6 (4.48%) Google Ads
5 6 (4.48%) Microsoft 365
5 6 (4.48%) Power Automate
5 6 (4.48%) PowerApps
5 6 (4.48%) SaaS
6 5 (3.73%) Snowflake
7 4 (2.99%) GCP
8 3 (2.24%) Entra ID
9 2 (1.49%) Azure Logic Apps
9 2 (1.49%) MailChimp
9 2 (1.49%) Microsoft Copilot
10 1 (0.75%) Google Analytics
Communications & Networking
1 1 (0.75%) RFID
Database & Business Intelligence
1 46 (34.33%) Power BI
2 19 (14.18%) Tableau
3 14 (10.45%) SQL Server
4 13 (9.70%) SQL Server Reporting Services
5 10 (7.46%) Azure SQL Database
6 9 (6.72%) Looker
7 6 (4.48%) Data Warehouse
7 6 (4.48%) SQL Server Analysis Services
8 5 (3.73%) Amazon Redshift
8 5 (3.73%) OLAP
9 4 (2.99%) BigQuery
9 4 (2.99%) Power Query
10 2 (1.49%) Data Lake
11 1 (0.75%) Elasticsearch
11 1 (0.75%) GIS
11 1 (0.75%) QlikView
11 1 (0.75%) Semantic Layer
11 1 (0.75%) SQL Server Integration Services
Development Applications
1 6 (4.48%) JIRA
2 2 (1.49%) Cypress.io
3 1 (0.75%) Gatling
3 1 (0.75%) JMeter
3 1 (0.75%) LoadRunner
General
1 54 (40.30%) Analytical Skills
2 53 (39.55%) Finance
3 50 (37.31%) Social Skills
4 24 (17.91%) Manufacturing
5 9 (6.72%) Marketing
5 9 (6.72%) Presentation Skills
6 8 (5.97%) Inclusion and Diversity
7 6 (4.48%) Public Sector
8 5 (3.73%) Advertising
8 5 (3.73%) Billing
8 5 (3.73%) Retail
9 4 (2.99%) Influencing Skills
9 4 (2.99%) Organisational Skills
10 3 (2.24%) Legal
10 3 (2.24%) Tech for Good
11 2 (1.49%) Social Housing
12 1 (0.75%) Documentation Skills
12 1 (0.75%) Electronics
12 1 (0.75%) Law
12 1 (0.75%) Telecoms
Job Titles
1 51 (38.06%) Analyst
2 22 (16.42%) Senior
3 20 (14.93%) Development Manager
4 17 (12.69%) Data Analyst
5 12 (8.96%) User Researcher
6 11 (8.21%) Commercial Analyst
6 11 (8.21%) Senior Analyst
7 7 (5.22%) Financial Analyst
7 7 (5.22%) Insight Manager
7 7 (5.22%) Senior User Researcher
8 6 (4.48%) Insight Analyst
8 6 (4.48%) Lead
9 5 (3.73%) Business Manager
9 5 (3.73%) Developer
9 5 (3.73%) SQL Developer
9 5 (3.73%) Technical Analyst
10 4 (2.99%) Business Analyst
10 4 (2.99%) Performance Analyst
10 4 (2.99%) Senior Data Analyst
10 4 (2.99%) Senior Technical Analyst
Libraries, Frameworks & Software Standards
1 3 (2.24%) React
2 2 (1.49%) CSS
2 2 (1.49%) Framer.js
2 2 (1.49%) Jest
2 2 (1.49%) Next.js
3 1 (0.75%) .NET
3 1 (0.75%) AngularJS
3 1 (0.75%) Kafka
3 1 (0.75%) PySpark
3 1 (0.75%) Spring
3 1 (0.75%) Spring Boot
Miscellaneous
1 20 (14.93%) Learning Management System
2 19 (14.18%) Analytical Mindset
3 7 (5.22%) Self-Motivation
4 6 (4.48%) Management Information System
4 6 (4.48%) Social Media
5 4 (2.99%) Cyber Threat
5 4 (2.99%) Driving Licence
5 4 (2.99%) NHS
6 3 (2.24%) Data Protection Act
6 3 (2.24%) Legacy Systems
6 3 (2.24%) Smart Meter
7 2 (1.49%) Animation
7 2 (1.49%) Blog
7 2 (1.49%) Data Structures
7 2 (1.49%) FMCG
7 2 (1.49%) Low-Code
7 2 (1.49%) Reinsurance
8 1 (0.75%) Operational Technology
8 1 (0.75%) Security Operations Centre
8 1 (0.75%) Smart Energy
Operating Systems
1 4 (2.99%) Windows
2 1 (0.75%) Windows Server
Processes & Methodologies
1 80 (59.70%) Decision-Making
2 52 (38.81%) Business Intelligence
3 38 (28.36%) Problem-Solving
4 37 (27.61%) Process Improvement
5 31 (23.13%) Analytics
6 30 (22.39%) Visualisation
7 29 (21.64%) Data Analysis
8 28 (20.90%) Continuous Improvement
9 24 (17.91%) Agile
10 20 (14.93%) Logistics
11 17 (12.69%) Mentoring
12 14 (10.45%) Data Visualisation
12 14 (10.45%) User Research
13 13 (9.70%) Data Governance
14 12 (8.96%) User Experience
14 12 (8.96%) User-Centered Design (UCD)
15 11 (8.21%) Data Modelling
15 11 (8.21%) ERP
15 11 (8.21%) Service Design
16 10 (7.46%) E-Commerce
Programming Languages
1 45 (33.58%) SQL
2 12 (8.96%) Data Analysis Expressions
3 9 (6.72%) Python
4 7 (5.22%) T-SQL
5 2 (1.49%) TypeScript
6 1 (0.75%) Java
6 1 (0.75%) VBA
Qualifications
1 26 (19.40%) Degree
2 20 (14.93%) CIPD
3 9 (6.72%) ACCA
3 9 (6.72%) CIMA
4 7 (5.22%) Master's Degree
5 6 (4.48%) DBS Check
6 5 (3.73%) HNC
6 5 (3.73%) SC Cleared
6 5 (3.73%) Security Cleared
6 5 (3.73%) Six Sigma Green Belt
7 4 (2.99%) NVQ Level 4
8 2 (1.49%) Numerate Degree
9 1 (0.75%) CISM
9 1 (0.75%) CISSP
9 1 (0.75%) CRISC
9 1 (0.75%) DV Cleared
9 1 (0.75%) HND
9 1 (0.75%) MBA
9 1 (0.75%) Postgraduate
9 1 (0.75%) Tableau Certification
Quality Assurance & Compliance
1 20 (14.93%) Data Quality
2 15 (11.19%) Actionable Recommendations
3 12 (8.96%) Accessibility
4 8 (5.97%) QA
5 7 (5.22%) GDPR
6 2 (1.49%) PMO
7 1 (0.75%) Disclosure Scotland
7 1 (0.75%) GRC
7 1 (0.75%) ISO/IEC 27001
7 1 (0.75%) NCSC
System Software
1 3 (2.24%) Active Directory
Systems Management
1 1 (0.75%) Grafana
1 1 (0.75%) Terraform
Vendors
1 20 (14.93%) Microsoft
2 11 (8.21%) Google
3 8 (5.97%) HubSpot
4 5 (3.73%) Salesforce
5 4 (2.99%) Databricks
5 4 (2.99%) EXASOL
5 4 (2.99%) TikTok
5 4 (2.99%) YouTube
6 3 (2.24%) SAP
7 2 (1.49%) Qualtrics
7 2 (1.49%) Zoho
8 1 (0.75%) Adaptive Insights
8 1 (0.75%) Alteryx
8 1 (0.75%) Anaplan
8 1 (0.75%) Ariba
8 1 (0.75%) Civica
8 1 (0.75%) Northgate
8 1 (0.75%) Oracle
8 1 (0.75%) Orchard
8 1 (0.75%) Pardot