Actionable Insight Job Trends in the North of England

Actionable Insights (or Actionable Intelligence, Actionable Recommendations)
England > North of England

The table below provides summary statistics and salary benchmarking for jobs advertised in the North of England requiring Actionable Insight skills. It covers permanent job vacancies from the 6 months leading up to 21 November 2025, with comparisons to the same periods in the previous two years.

6 months to
21 Nov 2025
Same period 2024 Same period 2023
Rank 147 237 129
Rank change year-on-year +90 -108 +258
Permanent jobs citing Actionable Insight 130 75 166
As % of all permanent jobs in the North of England 1.36% 0.61% 2.21%
As % of the Processes & Methodologies category 1.61% 0.75% 2.33%
Number of salaries quoted 92 37 74
10th Percentile £35,250 £35,750 £23,850
25th Percentile £40,750 £40,000 £31,250
Median annual salary (50th Percentile) £47,500 £49,493 £50,000
Median % change year-on-year -4.03% -1.01% -
75th Percentile £60,000 £60,000 £61,123
90th Percentile £67,500 £83,750 £61,250
England median annual salary £50,000 £65,000 £57,500
% change year-on-year -23.08% +13.04% -4.17%

All Process and Methodology Skills
North of England

Actionable Insight falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North of England.

Permanent vacancies with a requirement for process or methodology skills 8,083 10,016 7,120
As % of all permanent jobs advertised in the North of England 84.40% 81.70% 94.67%
Number of salaries quoted 4,610 4,688 5,336
10th Percentile £26,250 £31,250 £29,875
25th Percentile £31,250 £40,000 £40,500
Median annual salary (50th Percentile) £48,610 £52,000 £55,000
Median % change year-on-year -6.52% -5.45% +4.76%
75th Percentile £65,000 £66,067 £68,750
90th Percentile £80,000 £80,000 £83,500
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -1.64%

Actionable Insight
Job Vacancy Trend in the North of England

Historical trend showing the proportion of permanent IT job postings citing Actionable Insight relative to all permanent IT jobs advertised in the North of England.

Actionable Insight job vacancy trend in the North of England

Actionable Insight
Salary Trend in the North of England

Salary distribution trend for jobs in the North of England citing Actionable Insight.

Salary distribution trend for jobs in the North of England citing Actionable Insight

Actionable Insight
Salary Histogram in the North of England

Salary distribution for jobs citing Actionable Insight in the North of England over the 6 months to 21 November 2025.

Salary histogram for Actionable Insight in the North of England

Actionable Insight
Job Locations in the North of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Actionable Insight within the North of England region over the 6 months to 21 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North West +64 76 £48,979 -8.45% 69
Yorkshire +32 39 £47,500 -2.05% 31
North East +21 15 £53,750 +18.13% 13
Actionable Insight
England

Actionable Insight
Co-Occurring Skills & Capabilities in the North of England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (1.54%) CMS
2 1 (0.77%) Confluence
2 1 (0.77%) Microsoft Exchange
2 1 (0.77%) SharePoint
2 1 (0.77%) WordPress
Applications
1 47 (36.15%) Microsoft Excel
2 3 (2.31%) Microsoft Office
3 2 (1.54%) Adobe XD
3 2 (1.54%) Microsoft PowerPoint
3 2 (1.54%) Sketch
4 1 (0.77%) MS Visio
4 1 (0.77%) Photoshop
Business Applications
1 3 (2.31%) Shopify
2 1 (0.77%) Oracle ERP
2 1 (0.77%) SAP ERP
Cloud Services
1 45 (34.62%) Power Platform
2 20 (15.38%) Azure
3 10 (7.69%) Azure Data Factory
3 10 (7.69%) Azure Synapse Analytics
4 8 (6.15%) AWS
5 7 (5.38%) Google Ads
6 6 (4.62%) Figma
6 6 (4.62%) Google Analytics
7 5 (3.85%) GCP
7 5 (3.85%) SaaS
7 5 (3.85%) Snowflake
8 3 (2.31%) MailChimp
8 3 (2.31%) Power Automate
8 3 (2.31%) PowerApps
9 2 (1.54%) Microsoft 365
10 1 (0.77%) Canva
10 1 (0.77%) Entra ID
Communications & Networking
1 1 (0.77%) RFID
Database & Business Intelligence
1 45 (34.62%) Power BI
2 18 (13.85%) Tableau
3 13 (10.00%) Looker
4 11 (8.46%) SQL Server
4 11 (8.46%) SQL Server Reporting Services
5 10 (7.69%) Azure SQL Database
6 9 (6.92%) Data Warehouse
7 6 (4.62%) OLAP
7 6 (4.62%) SQL Server Analysis Services
8 5 (3.85%) Amazon Redshift
9 4 (3.08%) BigQuery
9 4 (3.08%) Mixpanel
10 3 (2.31%) Power Query
11 2 (1.54%) Data Lake
11 2 (1.54%) Data Mining
12 1 (0.77%) Elasticsearch
12 1 (0.77%) GIS
12 1 (0.77%) Metadata
12 1 (0.77%) QlikView
12 1 (0.77%) Semantic Layer
Development Applications
1 9 (6.92%) JIRA
2 3 (2.31%) WaveMaker
3 2 (1.54%) Cypress.io
4 1 (0.77%) Gatling
4 1 (0.77%) JMeter
4 1 (0.77%) LoadRunner
General
1 72 (55.38%) Social Skills
2 65 (50.00%) Analytical Skills
3 64 (49.23%) Finance
4 13 (10.00%) Inclusion and Diversity
4 13 (10.00%) Marketing
5 11 (8.46%) Retail
6 9 (6.92%) Advertising
6 9 (6.92%) Billing
6 9 (6.92%) Presentation Skills
7 7 (5.38%) Public Sector
8 6 (4.62%) Organisational Skills
9 5 (3.85%) Documentation Skills
10 4 (3.08%) Law
11 3 (2.31%) Influencing Skills
11 3 (2.31%) Manufacturing
12 2 (1.54%) Social Housing
13 1 (0.77%) Electronics
13 1 (0.77%) Front Office
13 1 (0.77%) Legal
13 1 (0.77%) Tech for Good
Job Titles
1 63 (48.46%) Analyst
2 18 (13.85%) Senior
3 17 (13.08%) Data Analyst
4 14 (10.77%) Commercial Analyst
5 12 (9.23%) Financial Analyst
6 11 (8.46%) Senior Analyst
7 9 (6.92%) User Researcher
8 7 (5.38%) Business Analyst
8 7 (5.38%) Developer
8 7 (5.38%) Lead
9 6 (4.62%) Insight Analyst
9 6 (4.62%) SQL Developer
10 5 (3.85%) Business Manager
10 5 (3.85%) Insight Manager
10 5 (3.85%) Technical Analyst
11 4 (3.08%) Accountant
11 4 (3.08%) Performance Analyst
11 4 (3.08%) Quality Analyst
11 4 (3.08%) Senior Technical Analyst
11 4 (3.08%) Senior User Researcher
Libraries, Frameworks & Software Standards
1 3 (2.31%) Pandas
1 3 (2.31%) pytest
1 3 (2.31%) React
1 3 (2.31%) scikit-learn
1 3 (2.31%) TensorFlow
1 3 (2.31%) XGBoost
2 2 (1.54%) CSS
2 2 (1.54%) Framer.js
2 2 (1.54%) Jest
2 2 (1.54%) Next.js
3 1 (0.77%) AngularJS
3 1 (0.77%) HTML
3 1 (0.77%) Kafka
3 1 (0.77%) PySpark
3 1 (0.77%) Spring
3 1 (0.77%) Spring Boot
Miscellaneous
1 22 (16.92%) Analytical Mindset
2 11 (8.46%) Self-Motivation
3 8 (6.15%) Social Media
4 6 (4.62%) Driving Licence
5 5 (3.85%) NHS
6 4 (3.08%) CMDB
6 4 (3.08%) Management Information System
7 3 (2.31%) Blog
7 3 (2.31%) Cyber Threat
7 3 (2.31%) Data Protection Act
7 3 (2.31%) Smart Meter
8 2 (1.54%) Animation
8 2 (1.54%) Data Structures
8 2 (1.54%) FMCG
8 2 (1.54%) Legacy Systems
8 2 (1.54%) Reinsurance
9 1 (0.77%) Graphic Design
9 1 (0.77%) New Media
9 1 (0.77%) SCADA
9 1 (0.77%) Web Conferencing
Operating Systems
1 3 (2.31%) Windows
Processes & Methodologies
1 67 (51.54%) Decision-Making
2 54 (41.54%) Business Intelligence
3 45 (34.62%) Problem-Solving
4 41 (31.54%) Analytics
5 35 (26.92%) Data Analysis
6 31 (23.85%) Agile
7 27 (20.77%) Continuous Improvement
7 27 (20.77%) Visualisation
8 18 (13.85%) Mentoring
8 18 (13.85%) Process Improvement
9 14 (10.77%) E-Commerce
10 13 (10.00%) AI
10 13 (10.00%) Budgeting
10 13 (10.00%) Data Visualisation
10 13 (10.00%) DevOps
10 13 (10.00%) Stakeholder Management
10 13 (10.00%) User Experience
11 12 (9.23%) Budgeting and Forecasting
11 12 (9.23%) Commercial Awareness
11 12 (9.23%) Data Science
Programming Languages
1 50 (38.46%) SQL
2 13 (10.00%) Python
3 10 (7.69%) Data Analysis Expressions
4 6 (4.62%) T-SQL
5 4 (3.08%) VBA
6 2 (1.54%) TypeScript
7 1 (0.77%) Java
Qualifications
1 30 (23.08%) Degree
2 11 (8.46%) ACCA
2 11 (8.46%) CIMA
3 10 (7.69%) DBS Check
4 7 (5.38%) Master's Degree
5 5 (3.85%) HNC
5 5 (3.85%) SC Cleared
5 5 (3.85%) Security Cleared
5 5 (3.85%) Six Sigma Green Belt
6 4 (3.08%) NVQ Level 4
6 4 (3.08%) Postgraduate
7 2 (1.54%) Numerate Degree
8 1 (0.77%) CISM
8 1 (0.77%) CISSP
8 1 (0.77%) CRISC
8 1 (0.77%) DV Cleared
8 1 (0.77%) HND
8 1 (0.77%) MBA
8 1 (0.77%) Tableau Certification
Quality Assurance & Compliance
1 17 (13.08%) Data Quality
2 12 (9.23%) QA
3 11 (8.46%) Accessibility
4 9 (6.92%) Actionable Recommendations
5 4 (3.08%) GDPR
6 1 (0.77%) California Consumer Privacy Act
6 1 (0.77%) Disclosure Scotland
6 1 (0.77%) GRC
6 1 (0.77%) ISO/IEC 27001
6 1 (0.77%) NCSC
6 1 (0.77%) PMO
6 1 (0.77%) Software Quality Assurance
System Software
1 1 (0.77%) Active Directory
Systems Management
1 2 (1.54%) Terraform
2 1 (0.77%) Grafana
Vendors
1 17 (13.08%) Google
1 17 (13.08%) Microsoft
2 9 (6.92%) HubSpot
3 5 (3.85%) Databricks
3 5 (3.85%) Salesforce
4 4 (3.08%) EXASOL
4 4 (3.08%) Hotjar
4 4 (3.08%) SAP
4 4 (3.08%) ServiceNow
4 4 (3.08%) TikTok
4 4 (3.08%) YouTube
5 2 (1.54%) Oracle
5 2 (1.54%) Qualtrics
5 2 (1.54%) Zoho
6 1 (0.77%) Adaptive Insights
6 1 (0.77%) Ahrefs
6 1 (0.77%) Ariba
6 1 (0.77%) Civica
6 1 (0.77%) Northgate
6 1 (0.77%) Screaming Frog