Actionable Insight Job Trends in the North of England

Actionable Insights (or Actionable Intelligence, Actionable Recommendations)
England > North of England

The table below provides summary statistics and salary benchmarking for jobs advertised in the North of England requiring Actionable Insight skills. It covers permanent job vacancies from the 6 months leading up to 1 December 2025, with comparisons to the same periods in the previous two years.

6 months to
1 Dec 2025
Same period 2024 Same period 2023
Rank 147 225 123
Rank change year-on-year +78 -102 +274
Permanent jobs citing Actionable Insight 127 73 164
As % of all permanent jobs in the North of England 1.36% 0.63% 2.28%
As % of the Processes & Methodologies category 1.61% 0.74% 2.41%
Number of salaries quoted 90 36 72
10th Percentile £36,150 £35,625 £23,850
25th Percentile £41,563 £40,000 £32,407
Median annual salary (50th Percentile) £48,979 £48,497 £50,000
Median % change year-on-year +0.99% -3.01% -
75th Percentile £63,750 £62,500 £61,123
90th Percentile £73,875 £83,750 £61,250
England median annual salary £52,500 £62,500 £57,500
% change year-on-year -16.00% +8.70% -4.17%

All Process and Methodology Skills
North of England

Actionable Insight falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North of England.

Permanent vacancies with a requirement for process or methodology skills 7,890 9,807 6,807
As % of all permanent jobs advertised in the North of England 84.28% 84.06% 94.70%
Number of salaries quoted 4,487 4,602 5,228
10th Percentile £26,500 £31,250 £30,000
25th Percentile £31,250 £40,000 £41,250
Median annual salary (50th Percentile) £48,897 £51,500 £55,000
Median % change year-on-year -5.05% -6.36% +4.76%
75th Percentile £65,000 £66,250 £69,136
90th Percentile £80,000 £80,000 £83,750
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Actionable Insight
Job Vacancy Trend in the North of England

Historical trend showing the proportion of permanent IT job postings citing Actionable Insight relative to all permanent IT jobs advertised in the North of England.

Actionable Insight job vacancy trend in the North of England

Actionable Insight
Salary Trend in the North of England

Salary distribution trend for jobs in the North of England citing Actionable Insight.

Salary distribution trend for jobs in the North of England citing Actionable Insight

Actionable Insight
Salary Histogram in the North of England

Salary distribution for jobs citing Actionable Insight in the North of England over the 6 months to 1 December 2025.

Salary histogram for Actionable Insight in the North of England

Actionable Insight
Job Locations in the North of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Actionable Insight within the North of England region over the 6 months to 1 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North West +57 63 £48,979 -2.04% 29
Yorkshire +29 43 £47,500 -2.05% 28
North East +32 21 £55,000 +20.88% 12
Actionable Insight
England

Actionable Insight
Co-Occurring Skills & Capabilities in the North of England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (1.57%) CMS
1 2 (1.57%) Microsoft Exchange
1 2 (1.57%) SharePoint
2 1 (0.79%) Confluence
2 1 (0.79%) WordPress
Applications
1 43 (33.86%) Microsoft Excel
2 3 (2.36%) Microsoft Office
3 2 (1.57%) Adobe XD
3 2 (1.57%) Sketch
4 1 (0.79%) Microsoft PowerPoint
4 1 (0.79%) MS Visio
4 1 (0.79%) Photoshop
Business Applications
1 3 (2.36%) Shopify
2 1 (0.79%) SAP ERP
Cloud Services
1 44 (34.65%) Power Platform
2 20 (15.75%) Azure
3 10 (7.87%) Azure Data Factory
3 10 (7.87%) Azure Synapse Analytics
4 8 (6.30%) AWS
5 7 (5.51%) Google Ads
6 6 (4.72%) Figma
7 5 (3.94%) GCP
7 5 (3.94%) Snowflake
8 4 (3.15%) SaaS
9 3 (2.36%) MailChimp
9 3 (2.36%) Microsoft 365
9 3 (2.36%) Power Automate
9 3 (2.36%) PowerApps
10 2 (1.57%) Entra ID
10 2 (1.57%) Google Analytics
11 1 (0.79%) Canva
Communications & Networking
1 1 (0.79%) RFID
Database & Business Intelligence
1 44 (34.65%) Power BI
2 17 (13.39%) Tableau
3 11 (8.66%) SQL Server
3 11 (8.66%) SQL Server Reporting Services
4 10 (7.87%) Azure SQL Database
4 10 (7.87%) Looker
5 8 (6.30%) Data Warehouse
6 6 (4.72%) OLAP
6 6 (4.72%) SQL Server Analysis Services
7 5 (3.94%) Amazon Redshift
8 4 (3.15%) BigQuery
9 2 (1.57%) Data Lake
9 2 (1.57%) Data Mining
9 2 (1.57%) Power Query
10 1 (0.79%) Elasticsearch
10 1 (0.79%) GIS
10 1 (0.79%) Metadata
10 1 (0.79%) QlikView
10 1 (0.79%) Semantic Layer
Development Applications
1 9 (7.09%) JIRA
2 2 (1.57%) Cypress.io
3 1 (0.79%) Gatling
3 1 (0.79%) JMeter
3 1 (0.79%) LoadRunner
3 1 (0.79%) WaveMaker
General
1 62 (48.82%) Social Skills
2 59 (46.46%) Finance
3 56 (44.09%) Analytical Skills
4 11 (8.66%) Manufacturing
5 10 (7.87%) Inclusion and Diversity
6 9 (7.09%) Marketing
6 9 (7.09%) Presentation Skills
7 8 (6.30%) Retail
8 7 (5.51%) Advertising
8 7 (5.51%) Billing
8 7 (5.51%) Public Sector
9 4 (3.15%) Organisational Skills
10 3 (2.36%) Documentation Skills
10 3 (2.36%) Influencing Skills
10 3 (2.36%) Law
11 2 (1.57%) Social Housing
11 2 (1.57%) Tech for Good
12 1 (0.79%) Electronics
12 1 (0.79%) Legal
12 1 (0.79%) Telecoms
Job Titles
1 57 (44.88%) Analyst
2 22 (17.32%) Senior
3 15 (11.81%) Data Analyst
4 14 (11.02%) Commercial Analyst
5 13 (10.24%) User Researcher
6 12 (9.45%) Financial Analyst
7 11 (8.66%) Senior Analyst
8 8 (6.30%) Development Manager
8 8 (6.30%) Senior User Researcher
9 7 (5.51%) Lead
10 6 (4.72%) Business Analyst
10 6 (4.72%) Developer
10 6 (4.72%) Insight Analyst
10 6 (4.72%) SQL Developer
11 5 (3.94%) Business Manager
11 5 (3.94%) Insight Manager
11 5 (3.94%) Technical Analyst
12 4 (3.15%) Accountant
12 4 (3.15%) Senior Data Analyst
12 4 (3.15%) Senior Technical Analyst
Libraries, Frameworks & Software Standards
1 3 (2.36%) Pandas
1 3 (2.36%) pytest
1 3 (2.36%) React
1 3 (2.36%) scikit-learn
1 3 (2.36%) TensorFlow
1 3 (2.36%) XGBoost
2 2 (1.57%) CSS
2 2 (1.57%) Framer.js
2 2 (1.57%) Jest
2 2 (1.57%) Next.js
3 1 (0.79%) AngularJS
3 1 (0.79%) HTML
3 1 (0.79%) Kafka
3 1 (0.79%) PySpark
3 1 (0.79%) Spring
3 1 (0.79%) Spring Boot
Miscellaneous
1 21 (16.54%) Analytical Mindset
2 9 (7.09%) Self-Motivation
3 8 (6.30%) Learning Management System
3 8 (6.30%) Social Media
4 6 (4.72%) Driving Licence
5 5 (3.94%) NHS
6 4 (3.15%) Cyber Threat
6 4 (3.15%) Management Information System
7 3 (2.36%) Blog
7 3 (2.36%) Data Protection Act
7 3 (2.36%) Smart Meter
8 2 (1.57%) Animation
8 2 (1.57%) CMDB
8 2 (1.57%) Data Structures
8 2 (1.57%) FMCG
8 2 (1.57%) Legacy Systems
8 2 (1.57%) Reinsurance
9 1 (0.79%) Cyber Defence
9 1 (0.79%) Security Operations Centre
9 1 (0.79%) Smart Energy
Operating Systems
1 3 (2.36%) Windows
Processes & Methodologies
1 69 (54.33%) Decision-Making
2 51 (40.16%) Business Intelligence
3 41 (32.28%) Problem-Solving
4 33 (25.98%) Agile
5 31 (24.41%) Analytics
5 31 (24.41%) Data Analysis
6 26 (20.47%) Process Improvement
7 25 (19.69%) Visualisation
8 24 (18.90%) Continuous Improvement
9 19 (14.96%) Mentoring
10 15 (11.81%) User Research
11 14 (11.02%) E-Commerce
12 13 (10.24%) DevOps
12 13 (10.24%) User-Centered Design (UCD)
13 12 (9.45%) Budgeting
13 12 (9.45%) Budgeting and Forecasting
13 12 (9.45%) Commercial Awareness
13 12 (9.45%) Data Science
13 12 (9.45%) Service Design
13 12 (9.45%) User Experience
Programming Languages
1 44 (34.65%) SQL
2 11 (8.66%) Python
3 10 (7.87%) Data Analysis Expressions
4 6 (4.72%) T-SQL
5 2 (1.57%) TypeScript
6 1 (0.79%) Java
6 1 (0.79%) VBA
Qualifications
1 27 (21.26%) Degree
2 11 (8.66%) ACCA
2 11 (8.66%) CIMA
3 10 (7.87%) DBS Check
4 8 (6.30%) CIPD
5 7 (5.51%) Master's Degree
6 5 (3.94%) HNC
6 5 (3.94%) SC Cleared
6 5 (3.94%) Security Cleared
6 5 (3.94%) Six Sigma Green Belt
7 4 (3.15%) NVQ Level 4
7 4 (3.15%) Postgraduate
8 2 (1.57%) Numerate Degree
9 1 (0.79%) CISM
9 1 (0.79%) CISSP
9 1 (0.79%) CRISC
9 1 (0.79%) DV Cleared
9 1 (0.79%) HND
9 1 (0.79%) MBA
9 1 (0.79%) Tableau Certification
Quality Assurance & Compliance
1 16 (12.60%) Data Quality
2 13 (10.24%) Actionable Recommendations
3 12 (9.45%) Accessibility
4 9 (7.09%) QA
5 3 (2.36%) GDPR
6 1 (0.79%) Disclosure Scotland
6 1 (0.79%) GRC
6 1 (0.79%) ISO/IEC 27001
6 1 (0.79%) NCSC
6 1 (0.79%) PMO
System Software
1 2 (1.57%) Active Directory
Systems Management
1 2 (1.57%) Terraform
2 1 (0.79%) Grafana
Vendors
1 17 (13.39%) Microsoft
2 13 (10.24%) Google
3 8 (6.30%) HubSpot
4 5 (3.94%) Databricks
4 5 (3.94%) Salesforce
5 4 (3.15%) EXASOL
5 4 (3.15%) TikTok
5 4 (3.15%) YouTube
6 3 (2.36%) SAP
7 2 (1.57%) Qualtrics
7 2 (1.57%) ServiceNow
7 2 (1.57%) Zoho
8 1 (0.79%) Adaptive Insights
8 1 (0.79%) Ahrefs
8 1 (0.79%) Alteryx
8 1 (0.79%) Anaplan
8 1 (0.79%) Ariba
8 1 (0.79%) Oracle
8 1 (0.79%) Pardot
8 1 (0.79%) Screaming Frog