Actionable Insight Job Trends in the North of England

Actionable Insights (or Actionable Intelligence, Actionable Recommendations)
England > North of England

The table below provides summary statistics and salary benchmarking for jobs advertised in the North of England requiring Actionable Insight skills. It covers permanent job vacancies from the 6 months leading up to 29 December 2025, with comparisons to the same periods in the previous two years.

6 months to
29 Dec 2025
Same period 2024 Same period 2023
Rank 140 207 143
Rank change year-on-year +67 -64 +190
Permanent jobs citing Actionable Insight 135 66 147
As % of all permanent jobs in the North of England 1.28% 0.70% 1.96%
As % of the Processes & Methodologies category 1.56% 0.78% 2.16%
Number of salaries quoted 84 37 69
10th Percentile £35,250 £39,100 £23,850
25th Percentile £41,206 £41,250 £31,250
Median annual salary (50th Percentile) £48,979 £57,000 £50,000
Median % change year-on-year -14.07% +14.00% -
75th Percentile £64,063 £71,250 £61,123
90th Percentile £74,625 £83,750 £69,000
England median annual salary £55,000 £65,000 £59,556
% change year-on-year -15.38% +9.14% +3.57%

All Process & Methodology Skills
North of England

Actionable Insight falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North of England.

Permanent vacancies with a requirement for process or methodology skills 8,673 8,510 6,807
As % of all permanent jobs advertised in the North of England 82.36% 89.69% 90.58%
Number of salaries quoted 4,599 3,876 5,304
10th Percentile £27,750 £31,250 £29,750
25th Percentile £32,000 £40,000 £40,000
Median annual salary (50th Percentile) £50,000 £51,750 £52,500
Median % change year-on-year -3.38% -1.43% -
75th Percentile £66,250 £67,500 £67,500
90th Percentile £82,500 £80,100 £82,548
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Actionable Insight
Job Vacancy Trend in the North of England

Historical trend showing the proportion of permanent IT job postings citing Actionable Insight relative to all permanent IT jobs advertised in the North of England.

Actionable Insight job vacancy trend in the North of England

Actionable Insight
Salary Trend in the North of England

Salary distribution trend for jobs in the North of England citing Actionable Insight.

Salary distribution trend for jobs in the North of England citing Actionable Insight

Actionable Insight
Salary Histogram in the North of England

Salary distribution for jobs citing Actionable Insight in the North of England over the 6 months to 29 December 2025.

Salary histogram for Actionable Insight in the North of England

Actionable Insight
Job Locations in the North of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Actionable Insight within the North of England region over the 6 months to 29 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North West +38 56 £48,979 -14.07% 107
Yorkshire +27 50 £47,500 -20.83% 88
North East +38 29 £59,038 +29.75% 13
Actionable Insight
England

Actionable Insight
Co-Occurring Skills & Capabilities in the North of England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 5 (3.70%) SharePoint
2 3 (2.22%) Microsoft Exchange
3 1 (0.74%) CMS
3 1 (0.74%) Confluence
Applications
1 44 (32.59%) Microsoft Excel
2 3 (2.22%) Microsoft Office
3 2 (1.48%) Adobe XD
3 2 (1.48%) Sketch
4 1 (0.74%) Microsoft PowerPoint
4 1 (0.74%) MS Visio
Business Applications
1 2 (1.48%) Shopify
2 1 (0.74%) Salesforce CRM
2 1 (0.74%) SAP ERP
Cloud Services
1 47 (34.81%) Power Platform
2 21 (15.56%) Azure
3 10 (7.41%) Azure Data Factory
3 10 (7.41%) Azure Synapse Analytics
4 8 (5.93%) AWS
5 6 (4.44%) Figma
5 6 (4.44%) Google Ads
5 6 (4.44%) Microsoft 365
5 6 (4.44%) Power Automate
5 6 (4.44%) PowerApps
5 6 (4.44%) SaaS
6 5 (3.70%) Snowflake
7 4 (2.96%) GCP
8 3 (2.22%) Entra ID
9 2 (1.48%) Azure Logic Apps
9 2 (1.48%) MailChimp
9 2 (1.48%) Microsoft Copilot
10 1 (0.74%) Google Analytics
Communications & Networking
1 1 (0.74%) RFID
Database & Business Intelligence
1 47 (34.81%) Power BI
2 19 (14.07%) Tableau
3 14 (10.37%) SQL Server
4 13 (9.63%) SQL Server Reporting Services
5 10 (7.41%) Azure SQL Database
6 9 (6.67%) Looker
7 7 (5.19%) Data Warehouse
7 7 (5.19%) SQL Server Analysis Services
8 6 (4.44%) OLAP
9 5 (3.70%) Amazon Redshift
10 4 (2.96%) BigQuery
10 4 (2.96%) Power Query
11 2 (1.48%) Data Lake
12 1 (0.74%) Elasticsearch
12 1 (0.74%) GIS
12 1 (0.74%) QlikView
12 1 (0.74%) Semantic Layer
12 1 (0.74%) SQL Server Integration Services
Development Applications
1 7 (5.19%) JIRA
2 2 (1.48%) Cypress.io
3 1 (0.74%) Gatling
3 1 (0.74%) JMeter
3 1 (0.74%) LoadRunner
General
1 54 (40.00%) Analytical Skills
1 54 (40.00%) Finance
2 51 (37.78%) Social Skills
3 24 (17.78%) Manufacturing
4 9 (6.67%) Presentation Skills
5 8 (5.93%) Inclusion and Diversity
5 8 (5.93%) Marketing
6 6 (4.44%) Public Sector
7 5 (3.70%) Advertising
7 5 (3.70%) Billing
7 5 (3.70%) Retail
8 4 (2.96%) Influencing Skills
8 4 (2.96%) Organisational Skills
9 3 (2.22%) Legal
9 3 (2.22%) Tech for Good
10 2 (1.48%) Social Housing
11 1 (0.74%) Documentation Skills
11 1 (0.74%) Electronics
11 1 (0.74%) Law
11 1 (0.74%) Telecoms
Job Titles
1 53 (39.26%) Analyst
2 22 (16.30%) Senior
3 20 (14.81%) Development Manager
4 17 (12.59%) Data Analyst
5 12 (8.89%) User Researcher
6 11 (8.15%) Commercial Analyst
6 11 (8.15%) Senior Analyst
7 8 (5.93%) Financial Analyst
8 7 (5.19%) Insight Manager
8 7 (5.19%) Senior User Researcher
9 6 (4.44%) Developer
9 6 (4.44%) Insight Analyst
9 6 (4.44%) Lead
9 6 (4.44%) SQL Developer
10 5 (3.70%) Business Manager
10 5 (3.70%) Technical Analyst
11 4 (2.96%) Business Analyst
11 4 (2.96%) Performance Analyst
11 4 (2.96%) Senior Data Analyst
11 4 (2.96%) Senior Technical Analyst
Libraries, Frameworks & Software Standards
1 3 (2.22%) React
2 2 (1.48%) CSS
2 2 (1.48%) Framer.js
2 2 (1.48%) Jest
2 2 (1.48%) Next.js
3 1 (0.74%) .NET
3 1 (0.74%) AngularJS
3 1 (0.74%) Kafka
3 1 (0.74%) PySpark
3 1 (0.74%) Spring
3 1 (0.74%) Spring Boot
Miscellaneous
1 20 (14.81%) Analytical Mindset
1 20 (14.81%) Learning Management System
2 7 (5.19%) Self-Motivation
2 7 (5.19%) Social Media
3 6 (4.44%) Management Information System
4 4 (2.96%) Cyber Threat
4 4 (2.96%) Driving Licence
4 4 (2.96%) NHS
5 3 (2.22%) Data Protection Act
5 3 (2.22%) Legacy Systems
5 3 (2.22%) Smart Meter
6 2 (1.48%) Animation
6 2 (1.48%) Blog
6 2 (1.48%) Data Structures
6 2 (1.48%) FMCG
6 2 (1.48%) Low-Code
6 2 (1.48%) Reinsurance
7 1 (0.74%) Operational Technology
7 1 (0.74%) Security Operations Centre
7 1 (0.74%) Smart Energy
Operating Systems
1 4 (2.96%) Windows
2 1 (0.74%) Windows Server
Processes & Methodologies
1 80 (59.26%) Decision-Making
2 54 (40.00%) Business Intelligence
3 38 (28.15%) Problem-Solving
4 37 (27.41%) Process Improvement
5 31 (22.96%) Analytics
6 30 (22.22%) Visualisation
7 29 (21.48%) Data Analysis
8 27 (20.00%) Continuous Improvement
9 25 (18.52%) Agile
10 20 (14.81%) Logistics
11 17 (12.59%) Mentoring
12 14 (10.37%) Data Visualisation
12 14 (10.37%) User Research
13 12 (8.89%) Data Governance
13 12 (8.89%) ERP
13 12 (8.89%) User Experience
13 12 (8.89%) User-Centered Design (UCD)
14 11 (8.15%) Budgeting and Forecasting
14 11 (8.15%) Data Modelling
14 11 (8.15%) Financial Modelling
Programming Languages
1 46 (34.07%) SQL
2 12 (8.89%) Data Analysis Expressions
3 9 (6.67%) Python
4 8 (5.93%) T-SQL
5 2 (1.48%) TypeScript
6 1 (0.74%) Java
6 1 (0.74%) VBA
Qualifications
1 26 (19.26%) Degree
2 20 (14.81%) CIPD
3 10 (7.41%) ACCA
3 10 (7.41%) CIMA
4 7 (5.19%) DBS Check
4 7 (5.19%) Master's Degree
5 5 (3.70%) HNC
5 5 (3.70%) SC Cleared
5 5 (3.70%) Security Cleared
5 5 (3.70%) Six Sigma Green Belt
6 4 (2.96%) NVQ Level 4
7 2 (1.48%) Numerate Degree
8 1 (0.74%) CISM
8 1 (0.74%) CISSP
8 1 (0.74%) CRISC
8 1 (0.74%) DV Cleared
8 1 (0.74%) HND
8 1 (0.74%) MBA
8 1 (0.74%) Postgraduate
8 1 (0.74%) Tableau Certification
Quality Assurance & Compliance
1 19 (14.07%) Data Quality
2 14 (10.37%) Actionable Recommendations
3 12 (8.89%) Accessibility
4 8 (5.93%) QA
5 6 (4.44%) GDPR
6 2 (1.48%) PMO
7 1 (0.74%) Disclosure Scotland
7 1 (0.74%) GRC
7 1 (0.74%) ISO/IEC 27001
7 1 (0.74%) NCSC
System Software
1 3 (2.22%) Active Directory
Systems Management
1 1 (0.74%) Grafana
1 1 (0.74%) Terraform
Vendors
1 20 (14.81%) Microsoft
2 11 (8.15%) Google
3 8 (5.93%) HubSpot
4 4 (2.96%) Databricks
4 4 (2.96%) EXASOL
4 4 (2.96%) Salesforce
4 4 (2.96%) TikTok
4 4 (2.96%) YouTube
5 3 (2.22%) SAP
6 2 (1.48%) Qualtrics
6 2 (1.48%) Zoho
7 1 (0.74%) Adaptive Insights
7 1 (0.74%) Alteryx
7 1 (0.74%) Anaplan
7 1 (0.74%) Ariba
7 1 (0.74%) Civica
7 1 (0.74%) Northgate
7 1 (0.74%) Oracle
7 1 (0.74%) Orchard
7 1 (0.74%) Pardot