Actionable Insight Job Trends in the North of England

Actionable Insights (or Actionable Intelligence, Actionable Recommendations)
England > North of England

The table below provides summary statistics and salary benchmarking for jobs advertised in the North of England requiring Actionable Insight skills. It covers permanent job vacancies from the 6 months leading up to 21 January 2026, with comparisons to the same periods in the previous two years.

6 months to
21 Jan 2026
Same period 2025 Same period 2024
Rank 138 216 160
Rank change year-on-year +78 -56 +103
Permanent jobs citing Actionable Insight 135 63 155
As % of all permanent jobs in the North of England 1.21% 0.70% 1.56%
As % of the Processes & Methodologies category 1.53% 0.77% 1.78%
Number of salaries quoted 82 37 76
10th Percentile £35,000 £39,100 £23,850
25th Percentile £40,644 £41,250 £31,250
Median annual salary (50th Percentile) £48,979 £57,000 £50,000
Median % change year-on-year -14.07% +14.00% -
75th Percentile £63,750 £71,250 £61,123
90th Percentile £73,375 £80,750 £67,875
England median annual salary £55,000 £65,000 £57,500
% change year-on-year -15.38% +13.04% +4.55%

All Process & Methodology Skills
North of England

Actionable Insight falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North of England.

Permanent vacancies with a requirement for process or methodology skills 8,824 8,235 8,690
As % of all permanent jobs advertised in the North of England 79.12% 91.19% 87.39%
Number of salaries quoted 4,771 3,671 6,934
10th Percentile £28,000 £31,250 £28,435
25th Percentile £33,125 £40,000 £38,039
Median annual salary (50th Percentile) £50,000 £52,500 £50,000
Median % change year-on-year -4.76% +5.00% -4.76%
75th Percentile £67,500 £67,500 £66,842
90th Percentile £82,500 £82,500 £81,786
England median annual salary £55,000 £60,000 £57,500
% change year-on-year -8.33% +4.35% -8.00%

Actionable Insight
Job Vacancy Trend in the North of England

Historical trend showing the proportion of permanent IT job postings citing Actionable Insight relative to all permanent IT jobs advertised in the North of England.

Actionable Insight job vacancy trend in the North of England

Actionable Insight
Salary Trend in the North of England

Salary distribution trend for jobs in the North of England citing Actionable Insight.

Salary distribution trend for jobs in the North of England citing Actionable Insight

Actionable Insight
Salary Histogram in the North of England

Salary distribution for jobs citing Actionable Insight in the North of England over the 6 months to 21 January 2026.

Salary histogram for Actionable Insight in the North of England

Actionable Insight
Job Locations in the North of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Actionable Insight within the North of England region over the 6 months to 21 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North West +41 57 £47,500 -11.21% 52
Yorkshire +13 49 £50,000 -23.08% 37
North East +33 29 £59,038 +29.75% 8
Actionable Insight
England

Actionable Insight
Co-Occurring Skills & Capabilities in the North of England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 5 (3.70%) SharePoint
2 3 (2.22%) Microsoft Exchange
3 1 (0.74%) CMS
3 1 (0.74%) Confluence
Applications
1 42 (31.11%) Microsoft Excel
2 4 (2.96%) Microsoft Office
3 2 (1.48%) Adobe XD
3 2 (1.48%) Sketch
4 1 (0.74%) Microsoft PowerPoint
4 1 (0.74%) MS Visio
Business Applications
1 4 (2.96%) Salesforce CRM
2 2 (1.48%) Shopify
3 1 (0.74%) SAP ERP
Cloud Services
1 49 (36.30%) Power Platform
2 21 (15.56%) Azure
3 10 (7.41%) Azure Data Factory
3 10 (7.41%) Azure Synapse Analytics
4 8 (5.93%) AWS
5 6 (4.44%) Microsoft 365
5 6 (4.44%) Power Automate
5 6 (4.44%) PowerApps
5 6 (4.44%) SaaS
6 5 (3.70%) Snowflake
7 4 (2.96%) Figma
7 4 (2.96%) GCP
7 4 (2.96%) Google Ads
8 3 (2.22%) Entra ID
9 2 (1.48%) Azure Logic Apps
9 2 (1.48%) MailChimp
9 2 (1.48%) Microsoft Copilot
10 1 (0.74%) Google Analytics
Communications & Networking
1 1 (0.74%) Broadband
1 1 (0.74%) Internet
1 1 (0.74%) RFID
Database & Business Intelligence
1 49 (36.30%) Power BI
2 20 (14.81%) Tableau
3 14 (10.37%) SQL Server
4 13 (9.63%) SQL Server Reporting Services
5 10 (7.41%) Azure SQL Database
6 7 (5.19%) Looker
7 5 (3.70%) Amazon Redshift
7 5 (3.70%) Data Warehouse
7 5 (3.70%) SQL Server Analysis Services
8 4 (2.96%) BigQuery
8 4 (2.96%) OLAP
8 4 (2.96%) Power Query
9 1 (0.74%) Data Lake
9 1 (0.74%) Elasticsearch
9 1 (0.74%) GIS
9 1 (0.74%) QlikView
9 1 (0.74%) Semantic Layer
9 1 (0.74%) Snowflake Schema
9 1 (0.74%) SQL Server Integration Services
9 1 (0.74%) Star Schema
Development Applications
1 5 (3.70%) JIRA
2 2 (1.48%) Cypress.io
3 1 (0.74%) Gatling
3 1 (0.74%) JMeter
3 1 (0.74%) LoadRunner
General
1 55 (40.74%) Analytical Skills
2 52 (38.52%) Finance
3 49 (36.30%) Social Skills
4 24 (17.78%) Manufacturing
5 11 (8.15%) Marketing
6 9 (6.67%) Inclusion and Diversity
6 9 (6.67%) Presentation Skills
7 7 (5.19%) Public Sector
8 5 (3.70%) Billing
8 5 (3.70%) Retail
9 4 (2.96%) Influencing Skills
9 4 (2.96%) Legal
10 3 (2.22%) Advertising
10 3 (2.22%) Tech for Good
11 2 (1.48%) Organisational Skills
12 1 (0.74%) Documentation Skills
12 1 (0.74%) Electronics
12 1 (0.74%) Law
12 1 (0.74%) Local Government
12 1 (0.74%) Social Housing
Job Titles
1 52 (38.52%) Analyst
2 22 (16.30%) Senior
3 20 (14.81%) Data Analyst
3 20 (14.81%) Development Manager
4 12 (8.89%) User Researcher
5 11 (8.15%) Senior Analyst
6 9 (6.67%) Commercial Analyst
7 7 (5.19%) Insight Analyst
7 7 (5.19%) Insight Manager
7 7 (5.19%) Senior User Researcher
8 5 (3.70%) Business Manager
8 5 (3.70%) Lead
8 5 (3.70%) Technical Analyst
9 4 (2.96%) Business Analyst
9 4 (2.96%) Developer
9 4 (2.96%) Financial Analyst
9 4 (2.96%) Performance Analyst
9 4 (2.96%) Senior Data Analyst
9 4 (2.96%) Senior Technical Analyst
9 4 (2.96%) SQL Developer
Libraries, Frameworks & Software Standards
1 3 (2.22%) React
2 2 (1.48%) CSS
2 2 (1.48%) Framer.js
2 2 (1.48%) Jest
2 2 (1.48%) Next.js
3 1 (0.74%) .NET
3 1 (0.74%) AngularJS
3 1 (0.74%) Kafka
3 1 (0.74%) PySpark
3 1 (0.74%) Spring
3 1 (0.74%) Spring Boot
Miscellaneous
1 20 (14.81%) Learning Management System
2 18 (13.33%) Analytical Mindset
3 8 (5.93%) Management Information System
4 7 (5.19%) Self-Motivation
5 5 (3.70%) Social Media
6 4 (2.96%) Cyber Threat
6 4 (2.96%) Driving Licence
6 4 (2.96%) NHS
7 3 (2.22%) Data Protection Act
7 3 (2.22%) Legacy Systems
7 3 (2.22%) Smart Meter
8 2 (1.48%) Animation
8 2 (1.48%) Blog
8 2 (1.48%) Data Structures
8 2 (1.48%) FMCG
8 2 (1.48%) Low-Code
8 2 (1.48%) Reinsurance
9 1 (0.74%) Cyber Defence
9 1 (0.74%) Security Operations Centre
9 1 (0.74%) Smart Energy
Operating Systems
1 4 (2.96%) Windows
2 1 (0.74%) Windows Server
Processes & Methodologies
1 83 (61.48%) Decision-Making
2 55 (40.74%) Business Intelligence
3 38 (28.15%) Problem-Solving
4 37 (27.41%) Process Improvement
5 34 (25.19%) Analytics
6 33 (24.44%) Visualisation
7 31 (22.96%) Continuous Improvement
8 29 (21.48%) Data Analysis
9 22 (16.30%) Agile
10 20 (14.81%) Logistics
11 18 (13.33%) Data Governance
12 16 (11.85%) Data Visualisation
12 16 (11.85%) Mentoring
13 14 (10.37%) User Research
14 13 (9.63%) Data Modelling
15 12 (8.89%) CRM
15 12 (8.89%) User Experience
15 12 (8.89%) User-Centered Design (UCD)
16 11 (8.15%) Data-Driven Decision Making
16 11 (8.15%) Storytelling
Programming Languages
1 45 (33.33%) SQL
2 12 (8.89%) Data Analysis Expressions
3 9 (6.67%) Python
4 6 (4.44%) T-SQL
5 2 (1.48%) TypeScript
6 1 (0.74%) Java
6 1 (0.74%) VBA
Qualifications
1 27 (20.00%) Degree
2 20 (14.81%) CIPD
3 9 (6.67%) ACCA
3 9 (6.67%) CIMA
4 7 (5.19%) Master's Degree
5 6 (4.44%) DBS Check
6 5 (3.70%) HNC
6 5 (3.70%) SC Cleared
6 5 (3.70%) Security Cleared
6 5 (3.70%) Six Sigma Green Belt
7 4 (2.96%) NVQ Level 4
8 2 (1.48%) Numerate Degree
9 1 (0.74%) CISM
9 1 (0.74%) CISSP
9 1 (0.74%) CRISC
9 1 (0.74%) DV Cleared
9 1 (0.74%) HND
9 1 (0.74%) MBA
9 1 (0.74%) Postgraduate
9 1 (0.74%) Tableau Certification
Quality Assurance & Compliance
1 24 (17.78%) Data Quality
2 18 (13.33%) Actionable Recommendations
3 13 (9.63%) Accessibility
4 10 (7.41%) GDPR
5 9 (6.67%) QA
6 2 (1.48%) PMO
7 1 (0.74%) Disclosure Scotland
7 1 (0.74%) GRC
7 1 (0.74%) ISO/IEC 27001
7 1 (0.74%) NCSC
System Software
1 3 (2.22%) Active Directory
Systems Management
1 1 (0.74%) Grafana
1 1 (0.74%) Terraform
Vendors
1 19 (14.07%) Microsoft
2 9 (6.67%) Google
3 8 (5.93%) HubSpot
3 8 (5.93%) Salesforce
4 4 (2.96%) Databricks
4 4 (2.96%) EXASOL
5 3 (2.22%) SAP
6 2 (1.48%) Qualtrics
6 2 (1.48%) TikTok
6 2 (1.48%) YouTube
6 2 (1.48%) Zoho
7 1 (0.74%) Adaptive Insights
7 1 (0.74%) Alteryx
7 1 (0.74%) Anaplan
7 1 (0.74%) Ariba
7 1 (0.74%) Civica
7 1 (0.74%) Northgate
7 1 (0.74%) Oracle
7 1 (0.74%) Pardot
7 1 (0.74%) Planon