Actionable Insight Job Trends in the North of England

Actionable Insights (or Actionable Intelligence, Actionable Recommendations)
England > North of England

The table below provides summary statistics and salary benchmarking for jobs advertised in the North of England requiring Actionable Insight skills. It covers vacancies from the 6 months leading up to 18 September 2025, with comparisons to the same periods in the previous two years.

6 months to
18 Sep 2025
Same period 2024 Same period 2023
Rank 186 240 163
Rank change year-on-year +54 -77 +253
Permanent jobs citing Actionable Insight 117 82 161
As % of all permanent jobs advertised in the North of England 1.24% 0.58% 1.82%
As % of the Processes & Methodologies category 1.42% 0.74% 1.90%
Number of salaries quoted 84 35 55
10th Percentile £35,250 £36,000 £23,850
25th Percentile £40,000 £53,500 £31,000
Median annual salary (50th Percentile) £47,500 £60,000 £50,000
Median % change year-on-year -20.83% +20.00% +5.26%
75th Percentile £60,000 £74,750 £56,875
90th Percentile £69,250 £83,500 £67,070
England median annual salary £50,000 £60,000 £57,500
% change year-on-year -16.67% +4.35% +2.22%

All Process and Methodology Skills
North of England

Actionable Insight falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North of England.

Permanent vacancies with a requirement for process or methodology skills 8,225 11,058 8,454
As % of all permanent jobs advertised in the North of England 87.43% 78.47% 95.42%
Number of salaries quoted 4,089 6,080 6,151
10th Percentile £26,250 £30,000 £31,000
25th Percentile £32,500 £39,390 £40,043
Median annual salary (50th Percentile) £48,720 £50,000 £55,000
Median % change year-on-year -2.56% -9.09% +4.76%
75th Percentile £65,000 £65,000 £70,000
90th Percentile £80,000 £78,750 £82,500
England median annual salary £55,000 £57,500 £62,400
% change year-on-year -4.35% -7.85% +4.00%

Actionable Insight
Job Vacancy Trend in the North of England

Job postings citing Actionable Insight as a proportion of all IT jobs advertised in the North of England.

Job vacancy trend for Actionable Insight in the North of England

Actionable Insight
Salary Trend in the North of England

Salary distribution trend for jobs in the North of England citing Actionable Insight.

Salary distribution trend for jobs in the North of England citing Actionable Insight

Actionable Insight
Salary Histogram in the North of England

Salary distribution for jobs citing Actionable Insight in the North of England over the 6 months to 18 September 2025.

Salary histogram for Actionable Insight in the North of England

Actionable Insight
Job Locations in the North of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Actionable Insight within the North of England region over the 6 months to 18 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North West +18 74 £50,000 -16.67% 127
Yorkshire +44 34 £42,500 +0.60% 54
North East +28 9 £52,000 - 12
Actionable Insight
England

Actionable Insight
Co-occurring Skills and Capabilities in the North of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (1.71%) CMS
2 1 (0.85%) Apache Airflow
2 1 (0.85%) Confluence
2 1 (0.85%) WordPress
Applications
1 36 (30.77%) Microsoft Excel
2 3 (2.56%) Microsoft PowerPoint
3 2 (1.71%) Microsoft Office
4 1 (0.85%) MS Visio
4 1 (0.85%) Photoshop
Business Applications
1 3 (2.56%) Shopify
2 1 (0.85%) Oracle ERP
2 1 (0.85%) SAP ERP
Cloud Services
1 38 (32.48%) Power Platform
2 10 (8.55%) AWS
2 10 (8.55%) Azure
3 7 (5.98%) Google Ads
3 7 (5.98%) Google Analytics
3 7 (5.98%) Snowflake
4 6 (5.13%) GCP
5 4 (3.42%) Figma
5 4 (3.42%) SaaS
6 3 (2.56%) MailChimp
6 3 (2.56%) Power Automate
6 3 (2.56%) PowerApps
7 2 (1.71%) Azure Data Factory
7 2 (1.71%) Entra ID
7 2 (1.71%) Microsoft 365
8 1 (0.85%) Amazon S3
8 1 (0.85%) Azure Machine Learning
8 1 (0.85%) Canva
8 1 (0.85%) dbt
Communications & Networking
1 1 (0.85%) RFID
Database & Business Intelligence
1 38 (32.48%) Power BI
2 12 (10.26%) Looker
2 12 (10.26%) Tableau
3 11 (9.40%) Data Warehouse
4 6 (5.13%) Amazon Redshift
5 5 (4.27%) OLAP
5 5 (4.27%) SQL Server Analysis Services
6 4 (3.42%) BigQuery
6 4 (3.42%) Mixpanel
7 3 (2.56%) Data Lake
8 2 (1.71%) Azure SQL Database
8 2 (1.71%) BusinessObjects
8 2 (1.71%) Data Mining
8 2 (1.71%) Star Schema
9 1 (0.85%) Data Mart
9 1 (0.85%) Elasticsearch
9 1 (0.85%) GIS
9 1 (0.85%) Oracle Reports
9 1 (0.85%) SQL Server Integration Services
9 1 (0.85%) SQL Server Reporting Services
Development Applications
1 8 (6.84%) JIRA
2 3 (2.56%) WaveMaker
3 1 (0.85%) Gatling
3 1 (0.85%) JMeter
3 1 (0.85%) LoadRunner
3 1 (0.85%) MLflow
General
1 69 (58.97%) Social Skills
2 52 (44.44%) Analytical Skills
3 50 (42.74%) Finance
4 19 (16.24%) Marketing
5 12 (10.26%) Retail
6 10 (8.55%) Presentation Skills
7 9 (7.69%) Advertising
7 9 (7.69%) Public Sector
8 7 (5.98%) Inclusion and Diversity
9 6 (5.13%) Documentation Skills
9 6 (5.13%) Organisational Skills
10 5 (4.27%) Law
11 4 (3.42%) Arabic Language
11 4 (3.42%) Billing
11 4 (3.42%) German Language
11 4 (3.42%) Italian Language
12 2 (1.71%) Manufacturing
13 1 (0.85%) Front Office
13 1 (0.85%) Influencing Skills
13 1 (0.85%) Social Housing
Job Titles
1 61 (52.14%) Analyst
2 16 (13.68%) Data Analyst
3 15 (12.82%) Financial Analyst
4 13 (11.11%) Senior
5 9 (7.69%) User Researcher
6 8 (6.84%) Commercial Analyst
6 8 (6.84%) Developer
6 8 (6.84%) Senior Analyst
7 6 (5.13%) Insight Analyst
7 6 (5.13%) Lead
7 6 (5.13%) Senior Data Analyst
8 5 (4.27%) Business Analyst
8 5 (4.27%) Data Scientist
8 5 (4.27%) Quality Analyst
8 5 (4.27%) SQL Developer
9 4 (3.42%) Data Engineer
9 4 (3.42%) Data Quality Analyst
9 4 (3.42%) IT Manager
9 4 (3.42%) Market Analyst
9 4 (3.42%) User Experience Researcher
Libraries, Frameworks & Software Standards
1 3 (2.56%) HTML
1 3 (2.56%) Pandas
1 3 (2.56%) pytest
1 3 (2.56%) scikit-learn
1 3 (2.56%) TensorFlow
1 3 (2.56%) XGBoost
2 2 (1.71%) CSS
3 1 (0.85%) AngularJS
3 1 (0.85%) Kafka
3 1 (0.85%) PySpark
3 1 (0.85%) React
3 1 (0.85%) Spring
3 1 (0.85%) Spring Boot
Miscellaneous
1 14 (11.97%) Analytical Mindset
2 13 (11.11%) Social Media
3 6 (5.13%) Self-Motivation
4 5 (4.27%) NHS
5 4 (3.42%) CMDB
6 3 (2.56%) Blog
6 3 (2.56%) Data Protection Act
7 2 (1.71%) Cyber Threat
7 2 (1.71%) Driving Licence
7 2 (1.71%) FMCG
8 1 (0.85%) Data Structures
8 1 (0.85%) Graphic Design
8 1 (0.85%) Legacy Systems
8 1 (0.85%) Management Information System
8 1 (0.85%) New Media
8 1 (0.85%) SCADA
8 1 (0.85%) Security Operations Centre
8 1 (0.85%) Security Posture
8 1 (0.85%) Smart Energy
8 1 (0.85%) Smart Meter
Processes & Methodologies
1 58 (49.57%) Decision-Making
2 49 (41.88%) Business Intelligence
3 32 (27.35%) Problem-Solving
4 31 (26.50%) Agile
5 28 (23.93%) Analytics
6 27 (23.08%) Data Analysis
7 22 (18.80%) Visualisation
8 21 (17.95%) Continuous Improvement
9 16 (13.68%) Data Visualisation
9 16 (13.68%) E-Commerce
10 14 (11.97%) Data Science
10 14 (11.97%) Mentoring
11 13 (11.11%) Commercial Awareness
11 13 (11.11%) User Experience
12 12 (10.26%) DevOps
12 12 (10.26%) ERP
12 12 (10.26%) Process Improvement
12 12 (10.26%) SEO
12 12 (10.26%) Stakeholder Management
13 11 (9.40%) Statistics
Programming Languages
1 35 (29.91%) SQL
2 13 (11.11%) Python
3 5 (4.27%) T-SQL
4 3 (2.56%) VBA
5 1 (0.85%) Java
5 1 (0.85%) JavaScript
5 1 (0.85%) R
Qualifications
1 28 (23.93%) Degree
2 17 (14.53%) DBS Check
3 10 (8.55%) ACCA
3 10 (8.55%) CIMA
3 10 (8.55%) Master's Degree
4 6 (5.13%) SC Cleared
4 6 (5.13%) Security Cleared
5 3 (2.56%) Postgraduate
6 2 (1.71%) Numerate Degree
7 1 (0.85%) DV Cleared
7 1 (0.85%) HNC
7 1 (0.85%) HND
7 1 (0.85%) MBA
7 1 (0.85%) PhD
Quality Assurance & Compliance
1 15 (12.82%) QA
2 14 (11.97%) Data Quality
3 8 (6.84%) Accessibility
4 3 (2.56%) Actionable Recommendations
5 1 (0.85%) California Consumer Privacy Act
5 1 (0.85%) GDPR
5 1 (0.85%) PMO
5 1 (0.85%) Software Quality Assurance
System Software
1 2 (1.71%) Active Directory
Systems Management
1 1 (0.85%) Grafana
1 1 (0.85%) Terraform
Vendors
1 18 (15.38%) Google
2 15 (12.82%) Microsoft
3 9 (7.69%) HubSpot
4 7 (5.98%) Salesforce
5 6 (5.13%) SAP
6 4 (3.42%) Hotjar
6 4 (3.42%) ServiceNow
6 4 (3.42%) TikTok
6 4 (3.42%) YouTube
7 3 (2.56%) Oracle
8 2 (1.71%) Alteryx
8 2 (1.71%) Zoho
9 1 (0.85%) Adaptive Insights
9 1 (0.85%) Ahrefs
9 1 (0.85%) Anaplan
9 1 (0.85%) Ariba
9 1 (0.85%) Databricks
9 1 (0.85%) Informatica
9 1 (0.85%) Pardot
9 1 (0.85%) TOWER Software