Digital Marketing Job Trends in the North of England

Digital Marketing
England > North of England

The table below provides summary statistics and salary benchmarking for jobs advertised in the North of England requiring Digital Marketing skills. It covers permanent job vacancies from the 6 months leading up to 11 April 2026, with comparisons to the same periods in the previous two years.

6 months to
11 Apr 2026
Same period 2025 Same period 2024
Rank 190 222 267
Rank change year-on-year +32 +45 +126
Permanent jobs citing Digital Marketing 126 26 111
As % of all permanent jobs in the North of England 0.76% 0.40% 0.69%
As % of the Processes & Methodologies category 1.03% 0.43% 0.82%
Number of salaries quoted 108 15 102
10th Percentile £25,725 £31,050 £24,250
25th Percentile £28,500 £38,500 £28,000
Median annual salary (50th Percentile) £35,000 £42,500 £42,000
Median % change year-on-year -17.65% +1.19% +5.00%
75th Percentile £56,563 £53,125 £55,938
90th Percentile £78,250 £61,040 £62,325
England median annual salary £42,500 £50,000 £42,500
% change year-on-year -15.00% +17.65% -19.05%

All Process & Methodology Skills
North of England

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North of England.

Permanent vacancies with a requirement for process or methodology skills 12,200 6,069 13,546
As % of all permanent jobs advertised in the North of England 73.81% 94.12% 83.78%
Number of salaries quoted 7,467 3,706 10,830
10th Percentile £28,250 £28,500 £27,500
25th Percentile £36,250 £37,500 £36,750
Median annual salary (50th Percentile) £50,000 £52,500 £50,000
Median % change year-on-year -4.76% +5.00% -9.09%
75th Percentile £70,000 £70,000 £65,000
90th Percentile £85,000 £85,000 £80,000
England median annual salary £57,500 £60,000 £55,000
% change year-on-year -4.17% +9.09% -12.00%

Digital Marketing
Job Vacancy Trend in the North of England

Historical trend showing the proportion of permanent IT job postings citing Digital Marketing relative to all permanent IT jobs advertised in the North of England.

Digital Marketing job vacancy trend in the North of England

Digital Marketing
Salary Trend in the North of England

Salary distribution trend for jobs in the North of England citing Digital Marketing.

Salary distribution trend for jobs in the North of England citing Digital Marketing

Digital Marketing
Salary Histogram in the North of England

Salary distribution for jobs citing Digital Marketing in the North of England over the 6 months to 11 April 2026.

Salary histogram for Digital Marketing in the North of England

Digital Marketing
Job Locations in the North of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the North of England region over the 6 months to 11 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North West +13 64 £37,500 -6.25% 32
Yorkshire -18 42 £55,000 -5.01% 14
North East -9 20 £35,000 -22.22% 7
Digital Marketing
England

Digital Marketing
Co-Occurring Skills & Capabilities in the North of England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 13 (10.32%) CMS
2 12 (9.52%) WordPress
3 2 (1.59%) Umbraco
4 1 (0.79%) Headless CMS
Applications
1 7 (5.56%) Spreadsheet
2 6 (4.76%) Microsoft Excel
3 5 (3.97%) Photoshop
4 4 (3.17%) Adobe Illustrator
5 3 (2.38%) Adobe Premiere
6 2 (1.59%) Adobe After Effects
6 2 (1.59%) Adobe Creative Suite
6 2 (1.59%) Elementor
Business Applications
1 10 (7.94%) Magento
2 8 (6.35%) Shopify
3 2 (1.59%) Adobe Campaign
Cloud Services
1 23 (18.25%) Google Analytics
2 16 (12.70%) SaaS
3 10 (7.94%) Google Ads
4 3 (2.38%) Google Sheets
5 2 (1.59%) Adobe Creative Cloud
6 1 (0.79%) Adobe Analytics
6 1 (0.79%) Entra ID
6 1 (0.79%) Figma
6 1 (0.79%) GitHub
6 1 (0.79%) Power Platform
Communications & Networking
1 2 (1.59%) Broadband
2 1 (0.79%) Firewall
2 1 (0.79%) VPN
Database & Business Intelligence
1 8 (6.35%) Looker
2 4 (3.17%) Tableau
3 2 (1.59%) Metadata
4 1 (0.79%) PostgreSQL
4 1 (0.79%) Power BI
4 1 (0.79%) Qlik Sense
4 1 (0.79%) Relational Database
Development Applications
1 1 (0.79%) JIRA
General
1 126 (100.00%) Marketing
2 27 (21.43%) Social Skills
3 18 (14.29%) Analytical Skills
3 18 (14.29%) Finance
4 14 (11.11%) Retail
5 12 (9.52%) Advertising
5 12 (9.52%) Organisational Skills
6 11 (8.73%) Public Sector
7 9 (7.14%) Manufacturing
8 6 (4.76%) Brand Awareness
9 5 (3.97%) Electronics
9 5 (3.97%) Telecoms
10 4 (3.17%) French Language
10 4 (3.17%) German Language
10 4 (3.17%) Law
11 3 (2.38%) Legal
12 2 (1.59%) Games
12 2 (1.59%) Multimedia
12 2 (1.59%) Police
12 2 (1.59%) Publishing
Job Titles
1 40 (31.75%) Marketing Executive
2 38 (30.16%) Digital Executive
2 38 (30.16%) Digital Marketing Executive
3 13 (10.32%) Marketing Manager
4 10 (7.94%) E-Commerce Specialist
4 10 (7.94%) Sales Executive
4 10 (7.94%) Trainee
4 10 (7.94%) Trainee Sales Executive
5 8 (6.35%) Digital Marketing Manager
6 7 (5.56%) Coordinator
7 6 (4.76%) Analyst
7 6 (4.76%) Product Manager
7 6 (4.76%) Sales Manager
8 5 (3.97%) IT Support
9 4 (3.17%) PPC Executive
9 4 (3.17%) Sales and Marketing Manager
10 3 (2.38%) Business Intelligence Analyst
10 3 (2.38%) Product Marketing Manager
10 3 (2.38%) Sales Representative
10 3 (2.38%) Software Manager
Libraries, Frameworks & Software Standards
1 8 (6.35%) CSS
1 8 (6.35%) HTML
2 1 (0.79%) .NET
2 1 (0.79%) AngularJS
2 1 (0.79%) Apache Cordova
2 1 (0.79%) ASP.NET
2 1 (0.79%) HTML5
2 1 (0.79%) Ionic Framework
2 1 (0.79%) jQuery
2 1 (0.79%) Next.js
2 1 (0.79%) React
Miscellaneous
1 24 (19.05%) Social Media
2 10 (7.94%) Marketing Technology
3 8 (6.35%) Driving Licence
3 8 (6.35%) Self-Motivation
4 6 (4.76%) Onboarding
4 6 (4.76%) Product Ownership
5 4 (3.17%) Blog
6 2 (1.59%) Analytical Mindset
6 2 (1.59%) Digital Signage
6 2 (1.59%) EPoS
6 2 (1.59%) Over-the-Top Content
6 2 (1.59%) Photography
6 2 (1.59%) Taxonomies
6 2 (1.59%) Web Conferencing
7 1 (0.79%) Graphic Design
Processes & Methodologies
1 41 (32.54%) Analytics
1 41 (32.54%) SEO
2 35 (27.78%) B2B
3 29 (23.02%) User Experience
4 24 (19.05%) Decision-Making
4 24 (19.05%) E-Commerce
5 16 (12.70%) B2B Marketing
5 16 (12.70%) Demand Generation
6 15 (11.90%) AI
7 14 (11.11%) CRM
8 13 (10.32%) Problem-Solving
9 12 (9.52%) Email Marketing
9 12 (9.52%) Pay per click
10 11 (8.73%) Content Management
11 10 (7.94%) B2C
11 10 (7.94%) Lead Generation
11 10 (7.94%) Marketing Strategy
12 9 (7.14%) Customer Experience
13 8 (6.35%) Marketing Analytics
13 8 (6.35%) Responsive Web Design
Programming Languages
1 4 (3.17%) SQL
2 2 (1.59%) JavaScript
3 1 (0.79%) C#
3 1 (0.79%) Java
3 1 (0.79%) Python
3 1 (0.79%) R
3 1 (0.79%) TypeScript
Qualifications
1 12 (9.52%) Degree
2 8 (6.35%) ACCA
2 8 (6.35%) CIMA
3 4 (3.17%) Security Cleared
4 3 (2.38%) DBS Check
5 2 (1.59%) A+ Certification
5 2 (1.59%) Computer Science Degree
5 2 (1.59%) DV Cleared
Quality Assurance & Compliance
1 12 (9.52%) QA
2 4 (3.17%) GDPR
2 4 (3.17%) PCI DSS
3 2 (1.59%) SLA
4 1 (0.79%) Accessibility
4 1 (0.79%) Cyber Essentials
4 1 (0.79%) Cyber Essentials PLUS
4 1 (0.79%) ISO/IEC 27001
Vendors
1 32 (25.40%) Google
2 17 (13.49%) Microsoft
3 12 (9.52%) Adobe
4 5 (3.97%) SAP
5 4 (3.17%) HubSpot
6 2 (1.59%) Ahrefs
6 2 (1.59%) Hootsuite
7 1 (0.79%) Okta
7 1 (0.79%) Palo Alto
7 1 (0.79%) Trend Micro