Period
to 28 October 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the North of England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 28 October 2020 with a comparison to the same period over the previous 2 years.

Marketing
England > North of England
6 months to
28 Oct 2020
Same period 2019 Same period 2018
Rank 80 77 73
Rank change year-on-year -3 -4 -13
Permanent jobs citing Marketing 245 679 852
As % of all permanent jobs advertised in the North of England 3.23% 3.74% 3.97%
As % of the General category 11.02% 11.15% 10.17%
Number of salaries quoted 232 656 697
Median annual salary £50,000 £44,000 £42,500
Median salary % change year-on-year +13.64% +3.53% +13.33%
10th Percentile £30,750 £26,250 £25,375
90th Percentile £75,000 £62,500 £68,000
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North of England with a requirement for common skills.

All General Skills
North of England
Permanent vacancies with a requirement for common skills 2,223 6,087 8,379
As % of all permanent IT jobs advertised in the North of England 29.35% 33.54% 39.00%
Number of salaries quoted 1,768 4,529 6,371
Median annual salary £47,750 £45,000 £45,000
Median salary % change year-on-year +6.11% - +5.88%
10th Percentile £31,250 £26,250 £25,500
90th Percentile £72,500 £70,000 £66,250
England median annual salary £60,000 £55,000 £55,000
% change year-on-year +9.09% - +4.76%

Marketing
Job Vacancy Trend in the North of England

Job postings citing Marketing as a proportion of all IT jobs advertised in the North of England.

Job vacancy trend for Marketing in the North of England

Marketing
Salary Trend in the North of England

3-month moving average salary quoted in jobs citing Marketing in the North of England.

Salary trend for Marketing in the North of England

Marketing
Salary Histogram in the North of England

Salary distribution for jobs citing Marketing in the North of England over the 6 months to 28 October 2020.

Salary histogram for Marketing in the North of England

Marketing
Job Locations in the North of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the North of England region over the 6 months to 28 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
North West +5 143 £55,000 +29.41% 58
Yorkshire -5 84 £42,500 -5.56% 24
North East 0 18 £38,750 -13.89% 12
Marketing
England

For the 6 months to 28 October 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North of England region with a requirement for Marketing.

1 111 (45.31%) Agile Software Development
2 59 (24.08%) User Experience
3 58 (23.67%) JavaScript
4 49 (20.00%) Analytical Skills
5 47 (19.18%) HTML
6 46 (18.78%) CSS
7 45 (18.37%) Finance
8 42 (17.14%) Digital Marketing
9 40 (16.33%) Analytics
10 39 (15.92%) Problem-Solving
11 36 (14.69%) Business Intelligence
12 35 (14.29%) Software Engineering
13 32 (13.06%) SQL
14 31 (12.65%) Git (software)
15 30 (12.24%) QA
16 28 (11.43%) Retail
17 27 (11.02%) Manufacturing
17 27 (11.02%) Stakeholder Management
17 27 (11.02%) C#
17 27 (11.02%) E-Commerce
18 26 (10.61%) Azure
18 26 (10.61%) Front End Development
19 25 (10.20%) CRM
19 25 (10.20%) SAP
20 24 (9.80%) Continuous Integration
21 23 (9.39%) Microsoft
21 23 (9.39%) PHP
21 23 (9.39%) .NET
21 23 (9.39%) Programme Management
22 22 (8.98%) Test Automation

Marketing
Co-occurring IT Skills in the North of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (5.71%) CMS
2 10 (4.08%) Apache
3 8 (3.27%) Apache Spark
4 6 (2.45%) Elasticsearch
4 6 (2.45%) nginx
4 6 (2.45%) WordPress
5 4 (1.63%) SharePoint
6 3 (1.22%) Exchange Server 2010
6 3 (1.22%) Exchange Server 2013
6 3 (1.22%) MS Exchange
6 3 (1.22%) SAS
7 2 (0.82%) Anypoint
7 2 (0.82%) Jupyter
7 2 (0.82%) Sitecore CMS
8 1 (0.41%) Adobe Experience Manager
8 1 (0.41%) Apache Solr
8 1 (0.41%) Confluence
8 1 (0.41%) WebSphere
8 1 (0.41%) WebSphere Application Server
Applications
1 7 (2.86%) Sketch
2 5 (2.04%) InVision
3 4 (1.63%) Adobe Illustrator
3 4 (1.63%) Microsoft Excel
3 4 (1.63%) Photoshop
4 3 (1.22%) Adobe Creative Suite
5 2 (0.82%) Microsoft Office
5 2 (0.82%) Microsoft PowerPoint
5 2 (0.82%) Zeplin
6 1 (0.41%) Adobe After Effects
6 1 (0.41%) Figma
6 1 (0.41%) Microsoft Project
Business Applications
1 7 (2.86%) Oracle EBS
2 5 (2.04%) Maximo
2 5 (2.04%) TRIRIGA
3 4 (1.63%) Magento
4 3 (1.22%) Dynamics CRM
4 3 (1.22%) Salesforce.com CRM
Cloud Services
1 26 (10.61%) Azure
2 16 (6.53%) AWS
3 14 (5.71%) Power Platform
4 13 (5.31%) GCP
5 11 (4.49%) GitHub
6 8 (3.27%) Office 365
6 8 (3.27%) SaaS
7 4 (1.63%) Google Analytics
8 3 (1.22%) Google Play
8 3 (1.22%) iTunes
8 3 (1.22%) OneDrive
9 2 (0.82%) Amazon EC2
9 2 (0.82%) Amazon S3
9 2 (0.82%) Azure Active Directory
9 2 (0.82%) Force.com
9 2 (0.82%) PaaS
9 2 (0.82%) Route 53
9 2 (0.82%) Salesforce Sales Cloud
9 2 (0.82%) Salesforce Service Cloud
10 1 (0.41%) Taleo
Communications & Networking
1 6 (2.45%) WAN
2 4 (1.63%) Internet
2 4 (1.63%) LAN
2 4 (1.63%) Wi-Fi
3 3 (1.22%) DNS
3 3 (1.22%) Firewall
3 3 (1.22%) Skype
3 3 (1.22%) SMS
4 2 (0.82%) VPN
5 1 (0.41%) BGP
5 1 (0.41%) Broadband
5 1 (0.41%) Cisco ASA
5 1 (0.41%) Cisco Firepower
5 1 (0.41%) Cisco Nexus
5 1 (0.41%) EIGRP
5 1 (0.41%) MPLS
5 1 (0.41%) WLAN
Database & Business Intelligence
1 20 (8.16%) SQL Server
2 18 (7.35%) MySQL
3 15 (6.12%) PostgreSQL
4 14 (5.71%) Power BI
5 12 (4.90%) Data Warehouse
6 11 (4.49%) Tableau
7 10 (4.08%) Redis
8 9 (3.67%) Data Mining
9 8 (3.27%) SQL Server Reporting Services
10 7 (2.86%) SQL Server Integration Services
11 6 (2.45%) NoSQL
11 6 (2.45%) Relational Database
12 4 (1.63%) Data Lake
12 4 (1.63%) QlikView
12 4 (1.63%) SQL Server Analysis Services
13 3 (1.22%) BusinessObjects
13 3 (1.22%) BusinessObjects Business Intelligence
13 3 (1.22%) Cosmos DB
13 3 (1.22%) Qlik Sense
13 3 (1.22%) SQL Server 2012
Development Applications
1 31 (12.65%) Git (software)
2 10 (4.08%) SpecFlow
3 8 (3.27%) NUnit
4 7 (2.86%) JIRA
5 5 (2.04%) webpack
6 4 (1.63%) Jenkins
7 3 (1.22%) Babel
7 3 (1.22%) Grunt
7 3 (1.22%) gulp
7 3 (1.22%) Selenium
8 2 (0.82%) Bitbucket
8 2 (0.82%) git-flow
8 2 (0.82%) PHPUnit
8 2 (0.82%) Subversion
9 1 (0.41%) Axure RP
9 1 (0.41%) Balsamiq
9 1 (0.41%) GitLab
9 1 (0.41%) Hudson
9 1 (0.41%) Jasmine
9 1 (0.41%) Vagrant
General
1 45 (18.37%) Finance
2 28 (11.43%) Retail
3 27 (11.02%) Manufacturing
4 19 (7.76%) Public Sector
4 19 (7.76%) Telecoms
5 18 (7.35%) Electronics
6 7 (2.86%) Advertising
7 4 (1.63%) Law
7 4 (1.63%) Legal
8 3 (1.22%) Local Government
8 3 (1.22%) Publishing
8 3 (1.22%) Social Housing
9 2 (0.82%) Housing Association
10 1 (0.41%) Automotive
10 1 (0.41%) Back Office
10 1 (0.41%) Banking
Job Titles
1 68 (27.76%) Developer
2 27 (11.02%) Product Owner
3 24 (9.80%) Analyst
4 19 (7.76%) Software Engineer
5 18 (7.35%) Front End Developer (Client-Side Developer)
6 16 (6.53%) Business Analyst
6 16 (6.53%) Senior Developer
6 16 (6.53%) Senior Product Owner
7 15 (6.12%) PHP Developer
8 13 (5.31%) Designer
9 12 (4.90%) .NET Software Engineer
10 9 (3.67%) Senior Software Engineer
11 8 (3.27%) .NET Developer
11 8 (3.27%) Architect
11 8 (3.27%) Data Scientist
11 8 (3.27%) Product Manager
11 8 (3.27%) Senior .NET Software Engineer
11 8 (3.27%) Software Developer
11 8 (3.27%) UX Designer
12 7 (2.86%) DevOps Engineer
Libraries, Frameworks & Software Standards
1 47 (19.18%) HTML
2 46 (18.78%) CSS
3 23 (9.39%) .NET
4 19 (7.76%) Web Services
5 18 (7.35%) ASP.NET
6 15 (6.12%) .NET Core
6 15 (6.12%) HTML5
7 14 (5.71%) AngularJS
7 14 (5.71%) CSS3
8 13 (5.31%) Laravel
9 12 (4.90%) Vue.js
10 10 (4.08%) jQuery
10 10 (4.08%) React
10 10 (4.08%) Sass
11 9 (3.67%) ASP.NET Core
11 9 (3.67%) KnockoutJS
11 9 (3.67%) REST
11 9 (3.67%) RESTful
11 9 (3.67%) Symfony
12 8 (3.27%) Akka.NET
Miscellaneous
1 59 (24.08%) User Experience
2 49 (20.00%) Analytical Skills
3 21 (8.57%) Mobile App
4 11 (4.49%) Greenfield Project
5 10 (4.08%) Self-Motivation
6 9 (3.67%) Management Information System
6 9 (3.67%) Social Media
7 8 (3.27%) Cloud Native
7 8 (3.27%) Virtual Team
8 7 (2.86%) Blog
9 6 (2.45%) EPoS
10 3 (1.22%) Client/Server
10 3 (1.22%) Data Centre
11 2 (0.82%) Algorithms
11 2 (0.82%) Graphic Design
11 2 (0.82%) Internet of Things
12 1 (0.41%) Digital Media
12 1 (0.41%) NHS
12 1 (0.41%) Photography
12 1 (0.41%) SWIFT
Operating Systems
1 13 (5.31%) Linux
2 4 (1.63%) Windows
3 1 (0.41%) Android
3 1 (0.41%) Apple iOS
3 1 (0.41%) HPUX
3 1 (0.41%) Windows 10
Processes & Methodologies
1 111 (45.31%) Agile Software Development
2 42 (17.14%) Digital Marketing
3 40 (16.33%) Analytics
4 39 (15.92%) Problem-Solving
5 36 (14.69%) Business Intelligence
6 35 (14.29%) Software Engineering
7 27 (11.02%) E-Commerce
7 27 (11.02%) Stakeholder Management
8 26 (10.61%) Front End Development
9 25 (10.20%) CRM
10 24 (9.80%) Continuous Integration
11 23 (9.39%) Programme Management
12 22 (8.98%) Test Automation
13 21 (8.57%) BDD
13 21 (8.57%) Microservices
14 20 (8.16%) Data Science
14 20 (8.16%) Product Management
14 20 (8.16%) TDD
15 19 (7.76%) DevOps
16 18 (7.35%) User Stories
Programming Languages
1 58 (23.67%) JavaScript
2 32 (13.06%) SQL
3 27 (11.02%) C#
4 23 (9.39%) PHP
5 18 (7.35%) Python
6 8 (3.27%) Java
7 5 (2.04%) ES6
8 4 (1.63%) TypeScript
9 3 (1.22%) C++
9 3 (1.22%) Java 8
9 3 (1.22%) Kotlin
9 3 (1.22%) T-SQL
10 2 (0.82%) Apex Code
10 2 (0.82%) Bash Shell
10 2 (0.82%) C
10 2 (0.82%) Lua
10 2 (0.82%) PHP 5
10 2 (0.82%) PHP 7
10 2 (0.82%) R
10 2 (0.82%) Ruby
Qualifications
1 17 (6.94%) Degree
2 7 (2.86%) IIBA
3 6 (2.45%) Cisco Certification
4 4 (1.63%) CCNA
5 3 (1.22%) HP AIS
5 3 (1.22%) HP ASE
5 3 (1.22%) HP MASE
5 3 (1.22%) JNCIS
5 3 (1.22%) MCITP
5 3 (1.22%) MCSA
5 3 (1.22%) MCSE
5 3 (1.22%) Microsoft Certification
5 3 (1.22%) NCIE
5 3 (1.22%) SC Cleared
5 3 (1.22%) Security Cleared
5 3 (1.22%) VMware Certified Professional (VCP)
6 2 (0.82%) (ISC)2 CCSP
6 2 (0.82%) CCSP
6 2 (0.82%) CISM
6 2 (0.82%) Computer Science Degree
Quality Assurance & Compliance
1 30 (12.24%) QA
2 4 (1.63%) ISO/IEC 27001
3 3 (1.22%) PMO
4 2 (0.82%) GDPR
4 2 (0.82%) SLA
5 1 (0.41%) IEC 62304
5 1 (0.41%) ISO 13485
System Software
1 11 (4.49%) Docker
2 8 (3.27%) VMware Infrastructure
3 3 (1.22%) Active Directory
Systems Management
1 11 (4.49%) Kubernetes
2 9 (3.67%) Opscode Chef
3 4 (1.63%) Terraform
4 3 (1.22%) Microsoft Data Protection Manager
4 3 (1.22%) SCCM
5 2 (0.82%) Microsoft Intune
6 1 (0.41%) Consul
6 1 (0.41%) Docker Swarm
6 1 (0.41%) Nagios
6 1 (0.41%) Packer
Vendors
1 25 (10.20%) SAP
2 23 (9.39%) Microsoft
3 13 (5.31%) Google
3 13 (5.31%) Salesforce.com
4 12 (4.90%) Oracle
5 11 (4.49%) Adobe
6 8 (3.27%) VMware
7 7 (2.86%) Cisco
8 6 (2.45%) IBM
9 5 (2.04%) Zend
10 3 (1.22%) Atlassian
10 3 (1.22%) Brocade
10 3 (1.22%) Databricks
10 3 (1.22%) HP
10 3 (1.22%) Juniper
10 3 (1.22%) NetApp
10 3 (1.22%) Sitecore
11 2 (0.82%) Citrix
11 2 (0.82%) Facebook
11 2 (0.82%) MuleSoft