Period
to 22 January 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the North of England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 22 January 2021 with a comparison to the same period over the previous 2 years.

Marketing
England > North of England
6 months to
22 Jan 2021
Same period 2020 Same period 2019
Rank 71 71 77
Rank change year-on-year 0 +6 -7
Permanent jobs citing Marketing 369 615 731
As % of all permanent jobs advertised in the North of England 3.84% 3.79% 3.77%
As % of the General category 12.75% 11.17% 10.02%
Number of salaries quoted 367 601 644
Median annual salary £50,000 £45,000 £45,000
Median salary % change year-on-year +11.11% - +20.00%
10th Percentile £29,150 £23,500 £26,250
90th Percentile £77,500 £65,000 £69,000
England median annual salary £52,500 £50,000 £50,500
% change year-on-year +5.00% -0.99% +9.78%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North of England with a requirement for common skills.

All General Skills
North of England
Permanent vacancies with a requirement for common skills 2,894 5,505 7,296
As % of all permanent IT jobs advertised in the North of England 30.10% 33.93% 37.68%
Number of salaries quoted 2,298 4,195 5,697
Median annual salary £47,500 £45,000 £45,000
Median salary % change year-on-year +5.56% - +5.88%
10th Percentile £29,198 £26,250 £26,250
90th Percentile £75,000 £71,250 £68,750
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% +4.76%

Marketing
Job Vacancy Trend in the North of England

Job postings citing Marketing as a proportion of all IT jobs advertised in the North of England.

Job vacancy trend for Marketing in the North of England

Marketing
Salary Trend in the North of England

3-month moving average salary quoted in jobs citing Marketing in the North of England.

Salary trend for Marketing in the North of England

Marketing
Salary Histogram in the North of England

Salary distribution for jobs citing Marketing in the North of England over the 6 months to 22 January 2021.

Salary histogram for Marketing in the North of England

Marketing
Job Locations in the North of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the North of England region over the 6 months to 22 January 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
North West +24 204 £58,500 +30.00% 79
Yorkshire -16 137 £45,000 - 52
North East -4 28 £45,000 -5.26% 15
Marketing
England

For the 6 months to 22 January 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North of England region with a requirement for Marketing.

1 116 (31.44%) Agile Software Development
2 103 (27.91%) Digital Marketing
3 75 (20.33%) Analytical Skills
4 64 (17.34%) Analytics
5 62 (16.80%) E-Commerce
6 58 (15.72%) JavaScript
7 57 (15.45%) Problem-Solving
8 54 (14.63%) User Experience
9 48 (13.01%) AWS
10 45 (12.20%) HTML
10 45 (12.20%) Finance
11 44 (11.92%) CSS
12 43 (11.65%) SQL
13 42 (11.38%) Software Engineering
14 41 (11.11%) Business Intelligence
15 40 (10.84%) B2C
16 39 (10.57%) Python
16 39 (10.57%) SAP
16 39 (10.57%) Azure
17 38 (10.30%) Retail
18 37 (10.03%) Stakeholder Management
18 37 (10.03%) Microsoft
19 36 (9.76%) Manufacturing
20 33 (8.94%) Adobe
21 31 (8.40%) PHP
21 31 (8.40%) Marketing Strategy
22 30 (8.13%) CRM
23 29 (7.86%) Salesforce.com
24 27 (7.32%) B2B
24 27 (7.32%) Degree

Marketing
Co-occurring IT Skills in the North of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (5.96%) CMS
2 11 (2.98%) Elasticsearch
3 9 (2.44%) nginx
3 9 (2.44%) Sitecore CMS
3 9 (2.44%) WordPress
4 8 (2.17%) Adobe Experience Manager
4 8 (2.17%) Exchange Server 2013
4 8 (2.17%) MS Exchange
5 7 (1.90%) Apache
5 7 (1.90%) Apache Spark
5 7 (1.90%) Drupal
5 7 (1.90%) SAS
6 6 (1.63%) Kentico
6 6 (1.63%) Umbraco
7 5 (1.36%) Exchange Server 2007
7 5 (1.36%) Jupyter
8 4 (1.08%) SharePoint
9 3 (0.81%) Exchange Server 2010
10 2 (0.54%) ColdFusion
11 1 (0.27%) Anypoint
Applications
1 17 (4.61%) Microsoft Office
2 13 (3.52%) Adobe Illustrator
2 13 (3.52%) Photoshop
3 7 (1.90%) InVision
4 6 (1.63%) Adobe Creative Suite
4 6 (1.63%) Sketch
5 5 (1.36%) Zeplin
6 4 (1.08%) Adobe XD
6 4 (1.08%) Microsoft Excel
7 1 (0.27%) Adobe After Effects
7 1 (0.27%) Adobe Premiere
7 1 (0.27%) CINEMA 4D
7 1 (0.27%) Figma
7 1 (0.27%) InDesign
7 1 (0.27%) Microsoft PowerPoint
Business Applications
1 12 (3.25%) Oracle EBS
2 5 (1.36%) Magento
3 4 (1.08%) Dynamics CRM
4 3 (0.81%) Maximo
4 3 (0.81%) TRIRIGA
5 1 (0.27%) Salesforce.com CRM
5 1 (0.27%) SAP MM
5 1 (0.27%) Shopify
Cloud Services
1 48 (13.01%) AWS
2 39 (10.57%) Azure
3 25 (6.78%) SaaS
4 16 (4.34%) Power Platform
5 12 (3.25%) Serverless
6 9 (2.44%) AWS Lambda
7 8 (2.17%) Amazon EC2
7 8 (2.17%) Google Analytics
7 8 (2.17%) Office 365
8 7 (1.90%) GCP
9 6 (1.63%) GitHub
10 5 (1.36%) Amazon S3
11 4 (1.08%) Amazon CloudWatch
11 4 (1.08%) Azure Active Directory
11 4 (1.08%) Google Drive
11 4 (1.08%) Slack
12 3 (0.81%) Dynamics 365
12 3 (0.81%) Salesforce Service Cloud
13 2 (0.54%) Google Play
13 2 (0.54%) iTunes
Communications & Networking
1 13 (3.52%) Wi-Fi
2 10 (2.71%) Firewall
3 8 (2.17%) WAN
4 6 (1.63%) LAN
5 4 (1.08%) SMS
5 4 (1.08%) VPN
6 3 (0.81%) BGP
6 3 (0.81%) Cisco ASA
6 3 (0.81%) Cisco Firepower
6 3 (0.81%) Cisco Nexus
6 3 (0.81%) EIGRP
6 3 (0.81%) MPLS
6 3 (0.81%) Skype
6 3 (0.81%) WLAN
7 2 (0.54%) VLAN
8 1 (0.27%) Broadband
8 1 (0.27%) DNS
8 1 (0.27%) Internet
8 1 (0.27%) Intrusion Detection
8 1 (0.27%) Network Security
Database & Business Intelligence
1 18 (4.88%) MySQL
1 18 (4.88%) Tableau
2 17 (4.61%) Relational Database
3 15 (4.07%) Redis
3 15 (4.07%) SQL Server
4 14 (3.79%) Power BI
5 13 (3.52%) NoSQL
5 13 (3.52%) PostgreSQL
6 11 (2.98%) Data Warehouse
7 8 (2.17%) SQL Server Reporting Services
8 7 (1.90%) Amazon RDS
8 7 (1.90%) Data Mining
8 7 (1.90%) RDBMS
8 7 (1.90%) SQL Server Integration Services
9 6 (1.63%) Data Lake
10 4 (1.08%) MongoDB
10 4 (1.08%) QlikView
10 4 (1.08%) SQL Server Analysis Services
11 3 (0.81%) BusinessObjects
11 3 (0.81%) SQL Server 2012
Development Applications
1 24 (6.50%) Git (software)
2 9 (2.44%) JIRA
3 7 (1.90%) Jenkins
4 5 (1.36%) Jasmine
4 5 (1.36%) Team Foundation Server
5 4 (1.08%) Atlassian Bamboo
5 4 (1.08%) Axure RP
5 4 (1.08%) Hudson
5 4 (1.08%) Subversion
5 4 (1.08%) Vagrant
6 3 (0.81%) Babel
6 3 (0.81%) Selenium
6 3 (0.81%) webpack
7 2 (0.54%) GitLab
7 2 (0.54%) PHPUnit
7 2 (0.54%) SpecFlow
8 1 (0.27%) Artifactory
8 1 (0.27%) Balsamiq
8 1 (0.27%) gulp
8 1 (0.27%) Sonatype Nexus
General
1 45 (12.20%) Finance
2 38 (10.30%) Retail
3 36 (9.76%) Manufacturing
4 23 (6.23%) Public Sector
4 23 (6.23%) Telecoms
5 22 (5.96%) Electronics
6 12 (3.25%) Law
7 7 (1.90%) Advertising
8 6 (1.63%) Legal
9 4 (1.08%) Back Office
9 4 (1.08%) Publishing
10 3 (0.81%) Local Government
10 3 (0.81%) Social Housing
11 2 (0.54%) Brand Awareness
12 1 (0.27%) Automotive
12 1 (0.27%) Housing Association
12 1 (0.27%) Pharmaceutical
Job Titles
1 75 (20.33%) Developer
2 36 (9.76%) Analyst
3 20 (5.42%) Designer
4 19 (5.15%) Business Analyst
4 19 (5.15%) Product Manager
4 19 (5.15%) Senior Developer
4 19 (5.15%) Software Engineer
5 18 (4.88%) Front End Developer (Client-Side Developer)
6 15 (4.07%) Product Owner
7 13 (3.52%) Architect
8 12 (3.25%) Head of Architecture
8 12 (3.25%) Head of Strategy
8 12 (3.25%) Support Engineer
9 11 (2.98%) Digital Project Manager
9 11 (2.98%) PHP Developer
9 11 (2.98%) Project Manager
9 11 (2.98%) React Developer
10 10 (2.71%) Head of Enterprise Architecture
10 10 (2.71%) Salesforce Analyst
10 10 (2.71%) Salesforce Business Analyst
Libraries, Frameworks & Software Standards
1 45 (12.20%) HTML
2 44 (11.92%) CSS
3 22 (5.96%) React
4 19 (5.15%) jQuery
5 17 (4.61%) HTML5
6 16 (4.34%) CSS3
7 13 (3.52%) .NET
7 13 (3.52%) Web Services
8 11 (2.98%) AngularJS
8 11 (2.98%) Node.js
8 11 (2.98%) RabbitMQ
9 10 (2.71%) Laravel
9 10 (2.71%) Sass
10 8 (2.17%) YAML
11 7 (1.90%) GraphQL
11 7 (1.90%) REST
12 6 (1.63%) .NET Framework
12 6 (1.63%) Ajax
12 6 (1.63%) Redux
13 5 (1.36%) JSON
Miscellaneous
1 75 (20.33%) Analytical Skills
2 54 (14.63%) User Experience
3 20 (5.42%) Mobile App
4 14 (3.79%) Greenfield Project
4 14 (3.79%) Self-Motivation
5 13 (3.52%) Blog
6 12 (3.25%) EPoS
7 10 (2.71%) Driving Licence
7 10 (2.71%) Management Information System
7 10 (2.71%) Social Media
8 6 (1.63%) Graphic Design
9 3 (0.81%) Acoustics
9 3 (0.81%) Client/Server
9 3 (0.81%) Data Centre
9 3 (0.81%) Podcast
9 3 (0.81%) Video Conferencing
10 2 (0.54%) Anti-Piracy
10 2 (0.54%) Cyberattack
10 2 (0.54%) PMI
10 2 (0.54%) Public Cloud
Operating Systems
1 20 (5.42%) Linux
2 16 (4.34%) Windows
3 11 (2.98%) Windows Server
4 10 (2.71%) Red Hat Enterprise Linux
5 6 (1.63%) Windows 10
6 3 (0.81%) Windows Server 2008
6 3 (0.81%) Windows Server 2012
6 3 (0.81%) Windows Server 2016
Processes & Methodologies
1 116 (31.44%) Agile Software Development
2 103 (27.91%) Digital Marketing
3 64 (17.34%) Analytics
4 62 (16.80%) E-Commerce
5 57 (15.45%) Problem-Solving
6 42 (11.38%) Software Engineering
7 41 (11.11%) Business Intelligence
8 40 (10.84%) B2C
9 37 (10.03%) Stakeholder Management
10 31 (8.40%) Marketing Strategy
11 30 (8.13%) CRM
12 27 (7.32%) B2B
13 26 (7.05%) Coaching
13 26 (7.05%) Project Management
13 26 (7.05%) Web Development
14 25 (6.78%) Programme Management
15 24 (6.50%) Front End Development
16 23 (6.23%) Creative Thinking
16 23 (6.23%) Product Management
17 20 (5.42%) Analytical Thinking
Programming Languages
1 58 (15.72%) JavaScript
2 43 (11.65%) SQL
3 39 (10.57%) Python
4 31 (8.40%) PHP
5 17 (4.61%) C#
6 11 (2.98%) Java
7 10 (2.71%) Bash Shell
8 9 (2.44%) ES6
8 9 (2.44%) TypeScript
9 8 (2.17%) Shell Script
10 7 (1.90%) T-SQL
11 6 (1.63%) C
11 6 (1.63%) Go
12 4 (1.08%) Ruby
13 3 (0.81%) Java 8
13 3 (0.81%) R
14 2 (0.54%) C++
14 2 (0.54%) Lua
14 2 (0.54%) MATLAB
15 1 (0.27%) VB.NET
Qualifications
1 27 (7.32%) Degree
2 11 (2.98%) IIBA
3 8 (2.17%) Cisco Certification
3 8 (2.17%) Security Cleared
4 7 (1.90%) SC Cleared
5 4 (1.08%) AWS Certification
5 4 (1.08%) CCNA
6 3 (0.81%) Computer Science Degree
6 3 (0.81%) HP AIS
6 3 (0.81%) HP ASE
6 3 (0.81%) HP MASE
6 3 (0.81%) JNCIS
6 3 (0.81%) MCITP
6 3 (0.81%) MCSA
6 3 (0.81%) MCSE
6 3 (0.81%) Microsoft Certification
6 3 (0.81%) NCIE
6 3 (0.81%) VMware Certified Professional (VCP)
7 2 (0.54%) CISM
7 2 (0.54%) PMI Certification
Quality Assurance & Compliance
1 21 (5.69%) QA
2 6 (1.63%) SLA
3 5 (1.36%) ISO/IEC 27001
4 4 (1.08%) Data Quality
5 3 (0.81%) GDPR
5 3 (0.81%) PMO
System Software
1 19 (5.15%) VMware Infrastructure
2 17 (4.61%) Docker
3 13 (3.52%) Active Directory
4 2 (0.54%) Hyper-V
Systems Management
1 17 (4.61%) Kubernetes
2 11 (2.98%) Terraform
3 8 (2.17%) Red Hat Satellite
4 6 (1.63%) Opscode Chef
5 5 (1.36%) Packer
5 5 (1.36%) WSUS
6 4 (1.08%) Consul
6 4 (1.08%) Docker Swarm
6 4 (1.08%) Microsoft Intune
6 4 (1.08%) Nagios
7 3 (0.81%) Ansible
7 3 (0.81%) Microsoft Data Protection Manager
7 3 (0.81%) SCCM
8 1 (0.27%) Grafana
8 1 (0.27%) Prometheus
Vendors
1 39 (10.57%) SAP
2 37 (10.03%) Microsoft
3 33 (8.94%) Adobe
4 29 (7.86%) Salesforce.com
5 22 (5.96%) Google
6 19 (5.15%) VMware
7 16 (4.34%) Oracle
8 12 (3.25%) Zuora
9 10 (2.71%) Sitecore
10 8 (2.17%) Cisco
10 8 (2.17%) Red Hat
11 3 (0.81%) Brocade
11 3 (0.81%) Databricks
11 3 (0.81%) F5
11 3 (0.81%) HP
11 3 (0.81%) HubSpot
11 3 (0.81%) IBM
11 3 (0.81%) Juniper
11 3 (0.81%) NetApp
11 3 (0.81%) Zend