Marketing Job Trends in the North of England

Marketing
England > North of England

The table below looks at the prevalence of the term Marketing in permanent job vacancies in the North of England. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 15 June 2026, comparing them to the same period in the previous two years.

6 months to
15 Jun 2026
Same period 2025 Same period 2024
Rank 34 32 49
Rank change year-on-year -2 +17 -5
Permanent jobs citing Marketing 758 702 748
As % of all permanent jobs in the North of England 3.81% 8.62% 3.80%
As % of the General category 8.66% 11.58% 7.11%
Number of salaries quoted 508 134 594
10th Percentile £29,750 £24,500 £26,000
25th Percentile £35,000 £27,000 £30,000
Median annual salary (50th Percentile) £40,000 £40,000 £42,500
Median % change year-on-year - -5.88% -14.38%
75th Percentile £65,000 £62,475 £56,250
90th Percentile £87,500 £85,875 £65,000
England median annual salary £50,000 £52,500 £45,000
% change year-on-year -4.76% +16.67% -18.18%

All General Skills
North of England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in the North of England.

Permanent vacancies with a requirement for general skills 8,757 6,062 10,520
As % of all permanent jobs advertised in the North of England 44.02% 74.40% 53.44%
Number of salaries quoted 5,737 2,637 7,635
10th Percentile £29,250 £25,250 £26,250
25th Percentile £36,250 £31,250 £33,534
Median annual salary (50th Percentile) £50,000 £47,500 £47,500
Median % change year-on-year +5.26% - -7.90%
75th Percentile £67,500 £65,711 £62,500
90th Percentile £85,000 £82,500 £75,772
England median annual salary £55,000 £57,500 £52,500
% change year-on-year -4.35% +9.52% -12.50%

Marketing
Job Vacancy Trend in the North of England

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in the North of England.

Marketing job vacancy trend in the North of England

Marketing
Salary Trend in the North of England

Salary distribution trend for jobs in the North of England citing Marketing.

Salary distribution trend for jobs in the North of England citing Marketing

Marketing
Salary Histogram in the North of England

Salary distribution for jobs citing Marketing in the North of England over the 6 months to 15 June 2026.

Salary histogram for Marketing in the North of England

Marketing
Job Locations in the North of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the North of England region over the 6 months to 15 June 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North West +73 437 £45,000 +12.50% 162
Yorkshire -41 209 £40,000 -2.44% 74
North East -21 112 £35,000 +12.18% 36
Marketing
England

Marketing
Co-Occurring Skills & Capabilities in the North of England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 32 (4.22%) CMS
2 25 (3.30%) WordPress
3 9 (1.19%) Microsoft Exchange
4 5 (0.66%) Adobe Experience Manager
5 3 (0.40%) Confluence
5 3 (0.40%) Headless CMS
5 3 (0.40%) Umbraco
6 2 (0.26%) SharePoint
Applications
1 14 (1.85%) Microsoft Excel
2 9 (1.19%) Microsoft Office
3 7 (0.92%) Microsoft PowerPoint
3 7 (0.92%) Spreadsheet
4 4 (0.53%) Adobe Creative Suite
4 4 (0.53%) Photoshop
5 3 (0.40%) Adobe Illustrator
5 3 (0.40%) Adobe Premiere
6 2 (0.26%) Adobe After Effects
7 1 (0.13%) Adobe XD
7 1 (0.13%) Blender
7 1 (0.13%) CINEMA 4D
7 1 (0.13%) InDesign
7 1 (0.13%) Microsoft Project
7 1 (0.13%) MS Visio
Business Applications
1 32 (4.22%) Salesforce CRM
2 20 (2.64%) Shopify
3 10 (1.32%) Magento
4 6 (0.79%) Dynamics CRM
5 2 (0.26%) Adobe Campaign
Cloud Services
1 83 (10.95%) SaaS
2 25 (3.30%) Google Analytics
3 23 (3.03%) Power Platform
4 18 (2.37%) GitHub
5 17 (2.24%) Azure
5 17 (2.24%) Dynamics 365
6 14 (1.85%) Salesforce Service Cloud
7 13 (1.72%) Google Ads
8 12 (1.58%) Azure DevOps
8 12 (1.58%) Boomi
9 11 (1.45%) AWS
10 9 (1.19%) Figma
10 9 (1.19%) Salesforce Sales Cloud
11 7 (0.92%) Google Sheets
12 4 (0.53%) Google Workspace
12 4 (0.53%) Power Automate
13 3 (0.40%) Intacct
14 2 (0.26%) Adobe Creative Cloud
14 2 (0.26%) Google Tag Manager
14 2 (0.26%) Snowflake
Communications & Networking
1 10 (1.32%) Unified Communications
2 6 (0.79%) Broadband
3 3 (0.40%) RFID
4 2 (0.26%) SMS
4 2 (0.26%) Wireless
5 1 (0.13%) Internet
5 1 (0.13%) Intranet
5 1 (0.13%) VoIP
5 1 (0.13%) Wi-Fi
Database & Business Intelligence
1 23 (3.03%) Power BI
2 12 (1.58%) SQL Server Reporting Services
3 11 (1.45%) Tableau
4 8 (1.06%) Looker
5 5 (0.66%) Metadata
5 5 (0.66%) SQL Server
6 4 (0.53%) Power Query
7 3 (0.40%) Data Mining
8 2 (0.26%) Data Warehouse
8 2 (0.26%) MySQL
8 2 (0.26%) phpMyAdmin
9 1 (0.13%) Data Hub
9 1 (0.13%) Redis
Development Applications
1 17 (2.24%) JIRA
2 10 (1.32%) Git
3 1 (0.13%) Claude Code
3 1 (0.13%) GitLab
3 1 (0.13%) Gradle
3 1 (0.13%) Jenkins
3 1 (0.13%) SonarQube
3 1 (0.13%) Xcode
General
1 118 (15.57%) Social Skills
2 108 (14.25%) Analytical Skills
3 103 (13.59%) Finance
4 62 (8.18%) Retail
5 50 (6.60%) Manufacturing
6 25 (3.30%) Advertising
7 24 (3.17%) Legal
8 20 (2.64%) Organisational Skills
9 18 (2.37%) Law
10 15 (1.98%) Inclusion and Diversity
10 15 (1.98%) Presentation Skills
11 14 (1.85%) Public Sector
12 8 (1.06%) Telecoms
13 7 (0.92%) German Language
14 6 (0.79%) Banking
14 6 (0.79%) Billing
15 5 (0.66%) Brand Awareness
15 5 (0.66%) Documentation Skills
15 5 (0.66%) Multimedia
16 4 (0.53%) Influencing Skills
Job Titles
1 93 (12.27%) Marketing Executive
2 72 (9.50%) Development Manager
3 65 (8.58%) Lead
4 64 (8.44%) Marketing Manager
5 59 (7.78%) Product Manager
6 58 (7.65%) Senior
7 47 (6.20%) Digital Executive
7 47 (6.20%) Digital Marketing Executive
8 42 (5.54%) Business Manager
9 41 (5.41%) CRM Executive
10 40 (5.28%) Developer
11 39 (5.15%) Product Development Manager
12 33 (4.35%) Business Development Manager
13 31 (4.09%) Head of Marketing
13 31 (4.09%) Salesforce Executive
14 30 (3.96%) Sales Manager
15 25 (3.30%) Sales Executive
16 23 (3.03%) Business Development Executive
17 22 (2.90%) Analyst
17 22 (2.90%) Senior Developer
Libraries, Frameworks & Software Standards
1 30 (3.96%) CSS
2 26 (3.43%) HTML
3 20 (2.64%) REST
4 13 (1.72%) JSON
4 13 (1.72%) SOAP
4 13 (1.72%) XML
5 12 (1.58%) EDI
5 12 (1.58%) Middleware
6 8 (1.06%) AngularJS
6 8 (1.06%) Node.js
6 8 (1.06%) React
7 5 (0.66%) .NET
8 3 (0.40%) Bootstrap
9 2 (0.26%) Next.js
10 1 (0.13%) Lightning Web Components
10 1 (0.13%) MACH
10 1 (0.13%) Model Context Protocol
10 1 (0.13%) Tailwind CSS
10 1 (0.13%) TanStack
10 1 (0.13%) Zustand
Miscellaneous
1 44 (5.80%) Social Media
2 43 (5.67%) Onboarding
3 40 (5.28%) FMCG
4 38 (5.01%) Marketing Technology
4 38 (5.01%) Self-Motivation
5 18 (2.37%) Driving Licence
5 18 (2.37%) Product Ownership
6 14 (1.85%) Management Information System
7 12 (1.58%) Blog
8 11 (1.45%) Web Conferencing
9 9 (1.19%) Enterprise Cloud
10 8 (1.06%) Analytical Mindset
11 5 (0.66%) Educational Technology
11 5 (0.66%) Photography
11 5 (0.66%) Renewable Energy
12 4 (0.53%) Animation
12 4 (0.53%) Media Streaming
12 4 (0.53%) Motion Graphics
12 4 (0.53%) PMI
12 4 (0.53%) Pricing Data
Operating Systems
1 1 (0.13%) Windows
Processes & Methodologies
1 164 (21.64%) B2B
2 149 (19.66%) CRM
3 145 (19.13%) Digital Marketing
4 114 (15.04%) Analytics
5 109 (14.38%) Decision-Making
6 97 (12.80%) Business Development
7 80 (10.55%) Continuous Improvement
8 66 (8.71%) AI
9 62 (8.18%) User Experience
10 54 (7.12%) Demand Generation
11 53 (6.99%) Problem-Solving
12 51 (6.73%) Project Delivery
12 51 (6.73%) Roadmaps
13 50 (6.60%) Project Management
14 49 (6.46%) SEO
15 48 (6.33%) B2B Marketing
16 47 (6.20%) E-Commerce
17 44 (5.80%) Lead Generation
17 44 (5.80%) Mentoring
18 42 (5.54%) Agile
Programming Languages
1 38 (5.01%) SQL
2 25 (3.30%) JavaScript
3 15 (1.98%) Python
4 11 (1.45%) TypeScript
5 8 (1.06%) Java
6 7 (0.92%) PHP
7 6 (0.79%) R
8 5 (0.66%) C#
9 4 (0.53%) VBA
10 3 (0.40%) T-SQL
11 1 (0.13%) Apex Code
11 1 (0.13%) SOQL
11 1 (0.13%) SOSL
Qualifications
1 73 (9.63%) Degree
2 22 (2.90%) ACCA
2 22 (2.90%) CIMA
3 9 (1.19%) Computer Science Degree
4 6 (0.79%) DBS Check
4 6 (0.79%) PMI Certification
5 3 (0.40%) Postgraduate
6 2 (0.26%) Microsoft Certification
6 2 (0.26%) PMP
6 2 (0.26%) SC Cleared
6 2 (0.26%) Security Cleared
Quality Assurance & Compliance
1 22 (2.90%) QA
2 14 (1.85%) GDPR
3 13 (1.72%) Data Quality
4 12 (1.58%) TickIT
5 7 (0.92%) Accessibility
5 7 (0.92%) Actionable Recommendations
6 3 (0.40%) PMO
7 2 (0.26%) PCI DSS
7 2 (0.26%) WCAG
8 1 (0.13%) IFRS
System Software
1 3 (0.40%) Firmware
Vendors
1 76 (10.03%) Salesforce
2 56 (7.39%) Microsoft
3 47 (6.20%) Google
4 40 (5.28%) HubSpot
5 27 (3.56%) Adobe
6 5 (0.66%) Salesforce Marketing Cloud
7 4 (0.53%) OpenAI
7 4 (0.53%) Sage
7 4 (0.53%) Toshiba
8 3 (0.40%) SAP
8 3 (0.40%) WooCommerce
9 2 (0.26%) Ahrefs
9 2 (0.26%) Braze
9 2 (0.26%) dotdigital
9 2 (0.26%) Freshdesk
9 2 (0.26%) Hootsuite
9 2 (0.26%) Hotjar
9 2 (0.26%) Samsung
10 1 (0.13%) Facebook
10 1 (0.13%) TikTok