Marketing Job Trends in Staffordshire

Marketing
West Midlands > Staffordshire

The table below looks at the prevalence of the term Marketing in permanent job vacancies in Staffordshire. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 13 January 2026, comparing them to the same period in the previous two years.

6 months to
13 Jan 2026
Same period 2025 Same period 2024
Rank 21 55 39
Rank change year-on-year +34 -16 +7
Permanent jobs citing Marketing 70 10 12
As % of all permanent jobs in Staffordshire 7.22% 1.88% 2.63%
As % of the General category 11.36% 2.84% 4.98%
Number of salaries quoted 21 8 11
10th Percentile £31,375 £34,500 £25,000
25th Percentile - £41,250 £28,125
Median annual salary (50th Percentile) £35,000 £47,500 £37,500
Median % change year-on-year -26.32% +26.67% +7.14%
75th Percentile £40,000 £57,500 £55,000
90th Percentile - £81,500 £57,500
West Midlands median annual salary £40,000 £47,500 £42,500
% change year-on-year -15.79% +11.76% -15.00%

All General Skills
Staffordshire

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in Staffordshire.

Permanent vacancies with a requirement for general skills 616 352 241
As % of all permanent jobs advertised in Staffordshire 63.57% 66.04% 52.74%
Number of salaries quoted 189 242 210
10th Percentile £27,000 £31,250 £23,450
25th Percentile £35,000 £32,500 £27,750
Median annual salary (50th Percentile) £42,500 £47,500 £40,000
Median % change year-on-year -10.53% +18.75% -15.79%
75th Percentile £53,688 £54,659 £53,750
90th Percentile £63,750 £64,066 £62,500
West Midlands median annual salary £48,000 £52,500 £49,000
% change year-on-year -8.57% +7.14% -6.67%

Marketing
Job Vacancy Trend in Staffordshire

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in Staffordshire.

Marketing job vacancy trend in Staffordshire

Marketing
Salary Trend in Staffordshire

Salary distribution trend for jobs in Staffordshire citing Marketing.

Salary distribution trend for jobs in Staffordshire citing Marketing

Marketing
Salary Histogram in Staffordshire

Salary distribution for jobs citing Marketing in Staffordshire over the 6 months to 13 January 2026.

Salary histogram for Marketing in Staffordshire

Marketing
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Staffordshire region over the 6 months to 13 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Cannock +9 47 £35,000 - 1
Burton-upon-Trent -6 6 £35,000 -22.22% 1
Stoke-on-Trent +17 3 £26,000 -48.00% 10
Cradley Heath - 1 £40,000 -
Marketing
West Midlands

Marketing
Co-Occurring Skills & Capabilities in Staffordshire by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (1.43%) CMS
1 1 (1.43%) Sitecore CMS
1 1 (1.43%) Strapi
1 1 (1.43%) WordPress
Applications
1 6 (8.57%) Microsoft Excel
1 6 (8.57%) Microsoft Office
1 6 (8.57%) Microsoft PowerPoint
Business Applications
1 2 (2.86%) Dynamics CRM
2 1 (1.43%) Sprinklr
Cloud Services
1 3 (4.29%) Google Analytics
2 2 (2.86%) Google Ads
3 1 (1.43%) Apigee
3 1 (1.43%) AWS
3 1 (1.43%) Azure
3 1 (1.43%) Bloomreach
3 1 (1.43%) Boomi
3 1 (1.43%) Contentful
3 1 (1.43%) Contentstack
3 1 (1.43%) GCP
3 1 (1.43%) Kong
Communications & Networking
1 1 (1.43%) 5G
1 1 (1.43%) LTE
Database & Business Intelligence
1 17 (24.29%) Looker
General
1 42 (60.00%) Analytical Skills
2 5 (7.14%) Social Skills
3 3 (4.29%) Organisational Skills
4 2 (2.86%) Advertising
4 2 (2.86%) Manufacturing
5 1 (1.43%) iGaming
Job Titles
1 22 (31.43%) Lead
2 12 (17.14%) Customer Experience Manager
3 11 (15.71%) Digital Transformation
4 10 (14.29%) Coordinator
5 8 (11.43%) Marketing Manager
6 5 (7.14%) E-Commerce Manager
7 4 (5.71%) Graduate
8 2 (2.86%) CRM Coordinator
8 2 (2.86%) Support Engineer
8 2 (2.86%) Technical Engineer
8 2 (2.86%) Technical Support
8 2 (2.86%) Technical Support Engineer
9 1 (1.43%) Architect
9 1 (1.43%) Business Development Manager
9 1 (1.43%) Business Manager
9 1 (1.43%) Development Manager
9 1 (1.43%) Marketing Specialist
9 1 (1.43%) Senior
9 1 (1.43%) Senior Marketing Manager
9 1 (1.43%) SEO Specialist
Libraries, Frameworks & Software Standards
1 1 (1.43%) CSS
1 1 (1.43%) HTML
Miscellaneous
1 42 (60.00%) Onboarding
2 2 (2.86%) Digital Media
2 2 (2.86%) Driving Licence
2 2 (2.86%) Mobile App
2 2 (2.86%) Social Media
3 1 (1.43%) Algorithms
3 1 (1.43%) Sports Betting
Processes & Methodologies
1 50 (71.43%) E-Commerce
2 46 (65.71%) Collaborative Working
3 45 (64.29%) CRM
4 44 (62.86%) Customer Experience
4 44 (62.86%) Digital Marketing
5 43 (61.43%) B2B
6 42 (60.00%) Coaching
6 42 (60.00%) Commercialisation
6 42 (60.00%) Continuous Improvement
6 42 (60.00%) Dashboard Development
6 42 (60.00%) Digital Innovation
6 42 (60.00%) GTM Strategy
6 42 (60.00%) Performance Analysis
6 42 (60.00%) Stakeholder Management
7 33 (47.14%) Digital Customer Experience
8 23 (32.86%) Digital Strategy
9 20 (28.57%) Analytics
10 17 (24.29%) Stakeholder Engagement
11 14 (20.00%) Customer Insight
12 8 (11.43%) User Experience
Programming Languages
1 2 (2.86%) Ladder Logic
2 1 (1.43%) JavaScript
Qualifications
1 46 (65.71%) Degree
Quality Assurance & Compliance
1 2 (2.86%) Data Quality
Vendors
1 7 (10.00%) Microsoft
2 3 (4.29%) Adobe
2 3 (4.29%) Google
2 3 (4.29%) Salesforce
3 2 (2.86%) Apple
3 2 (2.86%) Facebook
3 2 (2.86%) HubSpot
3 2 (2.86%) Instagram
3 2 (2.86%) TikTok
3 2 (2.86%) YouTube
4 1 (1.43%) Ahrefs
4 1 (1.43%) Databricks
4 1 (1.43%) Dell
4 1 (1.43%) mParticle
4 1 (1.43%) MuleSoft
4 1 (1.43%) Optimizely
4 1 (1.43%) Sitecore
4 1 (1.43%) Tealium
4 1 (1.43%) WSO2