Google Analytics Job Trends in the Thames Valley

Google Analytics (GA)
South East > Thames Valley

The table below provides summary statistics and salary benchmarking for jobs advertised in the Thames Valley requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 13 January 2026, with comparisons to the same periods in the previous two years.

6 months to
13 Jan 2026
Same period 2025 Same period 2024
Rank 154 148 193
Rank change year-on-year -6 +45 +47
Permanent jobs citing Google Analytics 12 31 3
As % of all permanent jobs in the Thames Valley 0.30% 0.92% 0.075%
As % of the Cloud Services category 0.99% 2.84% 0.26%
Number of salaries quoted 10 1 3
10th Percentile £31,950 - -
25th Percentile £34,000 - -
Median annual salary (50th Percentile) £43,750 £35,000 £60,000
Median % change year-on-year +25.00% -41.67% +60.00%
75th Percentile £47,500 - £66,875
90th Percentile £50,375 - £71,000
South East median annual salary £32,500 £35,000 £42,500
% change year-on-year -7.14% -17.65% -10.53%

All Cloud Computing Skills
Thames Valley

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in the Thames Valley.

Permanent vacancies with a requirement for cloud computing skills 1,214 1,093 1,172
As % of all permanent jobs advertised in the Thames Valley 30.12% 32.30% 29.45%
Number of salaries quoted 643 560 961
10th Percentile £31,250 £32,450 £31,250
25th Percentile £36,250 £44,875 £41,250
Median annual salary (50th Percentile) £50,000 £60,000 £55,000
Median % change year-on-year -16.67% +9.09% -4.35%
75th Percentile £70,000 £77,625 £67,500
90th Percentile £79,750 £87,600 £82,500
South East median annual salary £50,000 £60,000 £52,500
% change year-on-year -16.67% +14.29% -8.70%

Google Analytics
Job Vacancy Trend in the Thames Valley

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in the Thames Valley.

Google Analytics job vacancy trend in the Thames Valley

Google Analytics
Salary Trend in the Thames Valley

Salary distribution trend for jobs in the Thames Valley citing Google Analytics.

Salary distribution trend for jobs in the Thames Valley citing Google Analytics

Google Analytics
Salary Histogram in the Thames Valley

Salary distribution for jobs citing Google Analytics in the Thames Valley over the 6 months to 13 January 2026.

Salary histogram for Google Analytics in the Thames Valley

Google Analytics
Job Locations in the Thames Valley

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Thames Valley region over the 6 months to 13 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Buckinghamshire +7 7 £45,000 +28.57%
Oxfordshire +1 3 £32,000 - 1
Berkshire -6 2 £37,750 - 2
Google Analytics
South East

Google Analytics
Co-Occurring Skills & Capabilities in the Thames Valley by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 2 (16.67%) Adobe XD
2 1 (8.33%) MadCap Flare
Business Applications
1 2 (16.67%) Shopify
Cloud Services
1 4 (33.33%) Google Ads
2 2 (16.67%) Figma
2 2 (16.67%) MailChimp
3 1 (8.33%) Azure
3 1 (8.33%) GitHub
3 1 (8.33%) Google Docs
3 1 (8.33%) Google Tag Manager
Development Applications
1 2 (16.67%) Axure RP
1 2 (16.67%) Balsamiq
2 1 (8.33%) JIRA
General
1 9 (75.00%) Marketing
2 7 (58.33%) Analytical Skills
2 7 (58.33%) Social Skills
3 4 (33.33%) Inclusion and Diversity
4 3 (25.00%) Games
4 3 (25.00%) Retail
5 2 (16.67%) Advertising
5 2 (16.67%) Finance
5 2 (16.67%) Financial Institution
5 2 (16.67%) French Language
5 2 (16.67%) Law
5 2 (16.67%) Legal
5 2 (16.67%) Mandarin Language
5 2 (16.67%) Portuguese Language
5 2 (16.67%) Public Sector
5 2 (16.67%) Spanish Language
Job Titles
1 3 (25.00%) E-Commerce Manager
1 3 (25.00%) E-Commerce Marketing Manager
1 3 (25.00%) Marketing Manager
2 2 (16.67%) Communications Officer
2 2 (16.67%) Head of E-Commerce
2 2 (16.67%) Head of Technology
3 1 (8.33%) Author
3 1 (8.33%) Consultant
3 1 (8.33%) Designer
3 1 (8.33%) Marketing Executive
3 1 (8.33%) Paid Search Manager
3 1 (8.33%) PPC Manager
3 1 (8.33%) Search Manager
3 1 (8.33%) Technical Author
3 1 (8.33%) User Experience Consultant
3 1 (8.33%) UX Designer
3 1 (8.33%) Web Marketing Executive
Libraries, Frameworks & Software Standards
1 2 (16.67%) CSS
1 2 (16.67%) HTML
Miscellaneous
1 4 (33.33%) Analytical Mindset
1 4 (33.33%) Product Ownership
2 3 (25.00%) Blog
3 2 (16.67%) Social Media
3 2 (16.67%) Video Editing
3 2 (16.67%) Web Conferencing
Processes & Methodologies
1 12 (100.00%) Analytics
2 7 (58.33%) Actionable Insight
3 6 (50.00%) Digital Marketing
3 6 (50.00%) E-Commerce
4 4 (33.33%) Agile
4 4 (33.33%) Marketing Strategy
4 4 (33.33%) User Experience
4 4 (33.33%) UX Design
5 3 (25.00%) Commercial Awareness
5 3 (25.00%) Content Syndication
5 3 (25.00%) Performance Metrics
5 3 (25.00%) Product Marketing
5 3 (25.00%) SEO
5 3 (25.00%) Time Management
6 2 (16.67%) Analytical Thinking
6 2 (16.67%) Community of Practice
6 2 (16.67%) Digital Analytics
6 2 (16.67%) User-Centered Design (UCD)
6 2 (16.67%) Wireframes
6 2 (16.67%) Workshop Facilitation
Programming Languages
1 3 (25.00%) JavaScript
2 1 (8.33%) Python
Qualifications
1 5 (41.67%) Degree
2 2 (16.67%) SC Cleared
2 2 (16.67%) Security Cleared
Quality Assurance & Compliance
1 2 (16.67%) Accessibility
1 2 (16.67%) WCAG
Vendors
1 12 (100.00%) Google
2 3 (25.00%) Microsoft
3 2 (16.67%) Adobe
3 2 (16.67%) Hootsuite
3 2 (16.67%) Instagram
3 2 (16.67%) YouTube