Period
to

The median annual salary for a Senior Digital Marketing Manager was £68,200 in advertised job vacancies during the 6 months to 25 June 2022.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Senior Digital Marketing Manager
UK
6 months to
25 Jun 2022
Same period 2021 Same period 2020
Rank 1229 958 -
Rank change year-on-year -271 - -
Permanent jobs requiring a Senior Digital Marketing Manager 3 3 0
As % of all permanent jobs advertised in the UK 0.002% 0.003% -
As % of the Job Titles category 0.002% 0.003% -
Number of salaries quoted 3 0 0
10th Percentile £64,840 - -
25th Percentile £66,100 - -
Median annual salary (50th Percentile) £68,200 - -
75th Percentile £72,850 - -
90th Percentile £75,640 - -
UK excluding London median annual salary £66,100 - -

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 162,374 95,854 76,266
% of permanent IT jobs with a recognized job title 92.10% 91.71% 95.13%
Number of salaries quoted 84,235 69,146 62,005
10th Percentile £32,361 £31,750 £31,000
25th Percentile £42,500 £41,250 £40,000
Median annual salary (50th Percentile) £60,000 £55,000 £55,000
Median % change year-on-year +9.09% - +10.00%
75th Percentile £77,500 £73,750 £72,500
90th Percentile £95,000 £90,000 £87,500
UK excluding London median annual salary £50,000 £47,500 £47,500
% change year-on-year +5.26% - +5.56%

Senior Digital Marketing Manager
Job Vacancy Trend

Job postings that featured Senior Digital Marketing Manager in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Senior Digital Marketing Manager in the UK

Senior Digital Marketing Manager
Salary Trend

3-month moving average salary quoted in jobs citing Senior Digital Marketing Manager.

Salary trend for Senior Digital Marketing Manager in the UK

Senior Digital Marketing Manager
Salary Histogram

Salary distribution for jobs citing Senior Digital Marketing Manager over the 6 months to 25 June 2022.

Salary histogram for Senior Digital Marketing Manager in the UK

Senior Digital Marketing Manager
Top 4 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Senior Digital Marketing Manager within the UK over the 6 months to 25 June 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -234 3 £68,200 -
UK excluding London - 2 £66,100 -
South West - 2 £66,100 -
London -246 1 £75,000 -

Senior Digital Marketing Manager Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 25 June 2022, Senior Digital Marketing Manager job roles required the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Senior Digital Marketing Manager in the job title.

1 3 (100.00%) SEO
1 3 (100.00%) Google
1 3 (100.00%) Pay per click
1 3 (100.00%) Marketing
1 3 (100.00%) Google Analytics
1 3 (100.00%) Digital Marketing
1 3 (100.00%) Analytics
2 2 (66.67%) Self-Motivation
2 2 (66.67%) Mentoring
2 2 (66.67%) Analytical Skills
2 2 (66.67%) Social Media
3 1 (33.33%) Advertising
3 1 (33.33%) Email Marketing
3 1 (33.33%) Display Advertising
3 1 (33.33%) WFM
3 1 (33.33%) HTML
3 1 (33.33%) JavaScript
3 1 (33.33%) CSS
3 1 (33.33%) CRM
3 1 (33.33%) B2B
3 1 (33.33%) B2C
3 1 (33.33%) Adobe
3 1 (33.33%) Salesforce.com
3 1 (33.33%) SaaS
3 1 (33.33%) Marketing Strategy
3 1 (33.33%) Performance Management
3 1 (33.33%) Lead Generation
3 1 (33.33%) A/B Testing
3 1 (33.33%) Conversion Rate Optimisation
3 1 (33.33%) Marketo

Senior Digital Marketing Manager Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 3 (100.00%) Google Analytics
2 1 (33.33%) Google Data Studio
2 1 (33.33%) SaaS
General
1 3 (100.00%) Marketing
2 2 (66.67%) Analytical Skills
3 1 (33.33%) Advertising
Libraries, Frameworks & Software Standards
1 1 (33.33%) CSS
1 1 (33.33%) HTML
Miscellaneous
1 2 (66.67%) Self-Motivation
1 2 (66.67%) Social Media
Processes & Methodologies
1 3 (100.00%) Analytics
1 3 (100.00%) Digital Marketing
1 3 (100.00%) Pay per click
1 3 (100.00%) SEO
2 2 (66.67%) Mentoring
3 1 (33.33%) A/B Testing
3 1 (33.33%) B2B
3 1 (33.33%) B2C
3 1 (33.33%) Conversion Rate Optimisation
3 1 (33.33%) CRM
3 1 (33.33%) Display Advertising
3 1 (33.33%) Email Marketing
3 1 (33.33%) Lead Generation
3 1 (33.33%) Marketing Automation
3 1 (33.33%) Marketing Strategy
3 1 (33.33%) Performance Management
3 1 (33.33%) WFM
Programming Languages
1 1 (33.33%) JavaScript
Vendors
1 3 (100.00%) Google
2 1 (33.33%) Adobe
2 1 (33.33%) Marketo
2 1 (33.33%) Salesforce.com