A/B Testing
UK

The following table provides summary statistics for permanent job vacancies with a requirement for A/B Testing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited A/B Testing over the 6 months to 28 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
28 Apr 2024
Same period 2023 Same period 2022
Rank 744 760 559
Rank change year-on-year +16 -201 +27
Permanent jobs citing A/B Testing 161 213 864
As % of all permanent jobs advertised in the UK 0.16% 0.20% 0.56%
As % of the Processes & Methodologies category 0.19% 0.21% 0.59%
Number of salaries quoted 131 112 180
10th Percentile £31,250 £36,250 £40,000
25th Percentile £36,250 £45,000 £47,500
Median annual salary (50th Percentile) £50,000 £60,000 £65,000
Median % change year-on-year -16.67% -7.69% +20.37%
75th Percentile £63,750 £76,250 £83,750
90th Percentile £90,000 £80,000 £93,875
UK excluding London median annual salary £37,500 £50,000 £51,500
% change year-on-year -25.00% -2.91% +21.18%

All Process and Methodology Skills
UK

A/B Testing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,360 99,485 147,504
As % of all permanent jobs advertised in the UK 85.99% 95.62% 95.58%
Number of salaries quoted 59,619 58,411 83,272
10th Percentile £29,000 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,500 £60,000
Median % change year-on-year -10.57% +2.50% +9.09%
75th Percentile £72,500 £82,500 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

A/B Testing
Job Vacancy Trend

Job postings citing A/B Testing as a proportion of all IT jobs advertised.

Job vacancy trend for A/B Testing in the UK

A/B Testing
Salary Trend

3-month moving average salary quoted in jobs citing A/B Testing.

Salary trend for A/B Testing in the UK

A/B Testing
Salary Histogram

Salary distribution for jobs citing A/B Testing over the 6 months to 28 April 2024.

Salary histogram for A/B Testing in the UK

A/B Testing
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing A/B Testing within the UK over the 6 months to 28 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +78 160 £50,000 -16.67% 114
UK excluding London +46 112 £37,500 -25.00% 62
Work from Home +57 70 £37,500 -31.82% 53
London +48 45 £75,000 +15.38% 58
South East +39 41 £37,500 -16.67% 9
North of England +46 36 £45,000 -25.00% 36
North West +27 23 £53,750 -17.31% 30
South West -2 21 £32,500 -35.00% 3
Yorkshire +92 13 £26,500 -11.67% 5
Midlands +9 13 £50,000 +42.86% 10
West Midlands +35 12 £50,000 +42.86% 5
Scotland - 1 £45,000 - 1
East Midlands - 1 £52,500 - 5

A/B Testing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (8.70%) CMS
2 5 (3.11%) WordPress
3 1 (0.62%) SAS
Applications
1 9 (5.59%) Microsoft Excel
2 3 (1.86%) Microsoft Office
3 2 (1.24%) Microsoft PowerPoint
3 2 (1.24%) Trello
Business Applications
1 18 (11.18%) Shopify
2 16 (9.94%) Magento
Cloud Services
1 37 (22.98%) Google Analytics
2 24 (14.91%) Power Platform
3 12 (7.45%) Adobe Analytics
4 7 (4.35%) Google Ads
5 6 (3.73%) SaaS
6 5 (3.11%) Google Data Studio
7 4 (2.48%) GCP
8 3 (1.86%) Contentsquare
8 3 (1.86%) Google Tag Manager
9 2 (1.24%) Adobe Creative Cloud
9 2 (1.24%) Figma
9 2 (1.24%) Microsoft Advertising
10 1 (0.62%) AWS
10 1 (0.62%) Google Sheets
10 1 (0.62%) Pendo
Communications & Networking
1 2 (1.24%) HTTP
Database & Business Intelligence
1 24 (14.91%) Power BI
2 12 (7.45%) Looker
3 10 (6.21%) Tableau
4 5 (3.11%) QlikView
5 4 (2.48%) BigQuery
5 4 (2.48%) Power Query
6 2 (1.24%) Big Data
7 1 (0.62%) Data Warehouse
7 1 (0.62%) MariaDB
7 1 (0.62%) MySQL
7 1 (0.62%) Redis
7 1 (0.62%) Relational Database
Development Applications
1 5 (3.11%) JIRA
2 4 (2.48%) Git
3 1 (0.62%) Cypress.io
3 1 (0.62%) Jasmine
3 1 (0.62%) Storybook
3 1 (0.62%) Visual Website Optimizer
General
1 96 (59.63%) Marketing
2 58 (36.02%) Analytical Skills
3 37 (22.98%) Social Skills
4 32 (19.88%) Retail
5 28 (17.39%) Finance
6 16 (9.94%) Brand Awareness
6 16 (9.94%) Telecoms
7 8 (4.97%) Publishing
8 7 (4.35%) Presentation Skills
9 6 (3.73%) Advertising
9 6 (3.73%) Inclusion and Diversity
10 5 (3.11%) Public Sector
11 4 (2.48%) Banking
11 4 (2.48%) Games
11 4 (2.48%) Organisational Skills
12 3 (1.86%) Billing
13 1 (0.62%) Automotive
13 1 (0.62%) Electronics
13 1 (0.62%) Legal
13 1 (0.62%) Manufacturing
Job Titles
1 38 (23.60%) Senior
2 22 (13.66%) Analyst
3 20 (12.42%) Developer
4 19 (11.80%) Administrator
5 16 (9.94%) E-Commerce Manager
6 15 (9.32%) E-Commerce Administrator
6 15 (9.32%) Web Administrator
7 14 (8.70%) Customer Experience Manager
7 14 (8.70%) Digital Analyst
8 13 (8.07%) Consultant
9 10 (6.21%) Product Manager
9 10 (6.21%) Senior Consultant
9 10 (6.21%) Senior Developer
10 9 (5.59%) Front-End Developer (Client-Side Developer)
11 7 (4.35%) Data Scientist
12 6 (3.73%) Senior Front-End Developer
13 5 (3.11%) Paid Search Executive
13 5 (3.11%) Senior Analyst
13 5 (3.11%) Senior Data Scientist
14 4 (2.48%) Digital Insight Analyst
Libraries, Frameworks & Software Standards
1 41 (25.47%) CSS
1 41 (25.47%) HTML
2 12 (7.45%) React
3 9 (5.59%) Node.js
4 4 (2.48%) Pandas
5 3 (1.86%) jQuery
5 3 (1.86%) Sass
6 2 (1.24%) DOM
6 2 (1.24%) Next.js
6 2 (1.24%) Tailwind CSS
6 2 (1.24%) XGBoost
7 1 (0.62%) AngularJS
7 1 (0.62%) CSS3
7 1 (0.62%) GraphQL
7 1 (0.62%) Jest
7 1 (0.62%) Memcached
7 1 (0.62%) OOCSS
7 1 (0.62%) Redux
7 1 (0.62%) RxJS
7 1 (0.62%) Vue
Miscellaneous
1 23 (14.29%) Product Ownership
2 15 (9.32%) Blog
3 9 (5.59%) Onboarding
3 9 (5.59%) Self-Motivation
4 8 (4.97%) Analytical Mindset
5 7 (4.35%) Social Media
6 4 (2.48%) Algorithms
6 4 (2.48%) FMCG
6 4 (2.48%) Marketing Technology
6 4 (2.48%) Media Streaming
7 2 (1.24%) Digital Media
7 2 (1.24%) Mobile App
7 2 (1.24%) Mobile Games
7 2 (1.24%) Multi-touch
7 2 (1.24%) New Media
8 1 (0.62%) Greenfield Project
8 1 (0.62%) Legacy Code
8 1 (0.62%) Video Editing
8 1 (0.62%) Video on Demand
8 1 (0.62%) Virtual Reality
Operating Systems
1 2 (1.24%) Windows
Processes & Methodologies
1 84 (52.17%) Analytics
2 58 (36.02%) User Experience
3 47 (29.19%) E-Commerce
4 46 (28.57%) Agile
5 42 (26.09%) SEO
6 41 (25.47%) Conversion Rate Optimisation
7 35 (21.74%) B2B
7 35 (21.74%) Digital Marketing
8 32 (19.88%) Customer Experience
9 28 (17.39%) Marketing Strategy
9 28 (17.39%) Problem-Solving
10 27 (16.77%) CRM
11 25 (15.53%) Market Research
12 24 (14.91%) Digital Analytics
12 24 (14.91%) Roadmaps
13 19 (11.80%) Actionable Insight
13 19 (11.80%) Continuous Improvement
13 19 (11.80%) Objectives and Key Results
13 19 (11.80%) Project Management
14 18 (11.18%) Email Marketing
Programming Languages
1 21 (13.04%) JavaScript
2 19 (11.80%) Python
3 15 (9.32%) SQL
4 14 (8.70%) C
5 11 (6.83%) TypeScript
6 6 (3.73%) PHP
6 6 (3.73%) R
7 1 (0.62%) Java
Qualifications
1 27 (16.77%) Degree
2 3 (1.86%) PhD
3 2 (1.24%) ISEB
3 2 (1.24%) ISTQB Foundation Certification
3 2 (1.24%) Master's Degree
4 1 (0.62%) Computer Science Degree
4 1 (0.62%) Numerate Degree
Quality Assurance & Compliance
1 13 (8.07%) QA
2 6 (3.73%) Actionable Recommendations
3 3 (1.86%) Accessibility
4 2 (1.24%) GDPR
4 2 (1.24%) ISO 14001
4 2 (1.24%) ISO 9001
4 2 (1.24%) ISO/IEC 27001
4 2 (1.24%) WCAG
System Software
1 1 (0.62%) Docker
Vendors
1 39 (24.22%) Google
2 15 (9.32%) Adobe
3 6 (3.73%) Microsoft
4 5 (3.11%) Glassbox
4 5 (3.11%) Intel
4 5 (3.11%) Salesforce
5 4 (2.48%) HubSpot
5 4 (2.48%) Marketo
5 4 (2.48%) Splunk
6 3 (1.86%) Ahrefs
7 2 (1.24%) Facebook
7 2 (1.24%) Instagram
7 2 (1.24%) Monetate
7 2 (1.24%) Qubit
7 2 (1.24%) Twitter
8 1 (0.62%) Apple
8 1 (0.62%) Canon
8 1 (0.62%) Hotjar
8 1 (0.62%) Optimizely
8 1 (0.62%) SAP