The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 25 March 2017 with a comparison to the same period over the previous 2 years.

3 months to
25 Mar 2017
Same period 2016 Same period 2015
Social Media
UK
Rank 335 356 244
Rank change year-on-year +21 -112  
Permanent jobs citing Social Media 758 914 1415
As % of all permanent IT jobs advertised in the UK 0.89% 0.88% 1.33%
As % of the Miscellaneous category 2.33% 2.16% 3.43%
Number of salaries quoted 609 722 1049
Median salary £37,500 £45,000 £42,500
Median salary % change year-on-year -16.66% +5.88%  
90% offered a salary of more than £24,000 £26,000 £24,000
10% offered a salary of more than £70,000 £70,000 £65,000
UK excluding London median salary £35,000 £40,000 £37,500
% change year-on-year -12.50% +6.66%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

Generic IT Skills
UK
Permanent job vacancies with a requirement for generic IT skills 32599 42296 41280
As % of all permanent IT job vacancies advertised in the UK 38.38% 40.95% 38.86%
Number of salaries quoted 26231 33780 32617
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26%  
90% offered a salary of more than £29,000 £30,000 £28,000
10% offered a salary of more than £80,000 £75,000 £77,500
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend

The job posting trend of jobs advertised citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

The salary distribution of IT jobs citing Social Media over the 3 months to 25 March 2017.

Salary histogram for Social Media in the UK

Social Media
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 3 months to 25 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +13 717 £37,500 -16.66% 162
London +22 323 £50,000 -4.76% 73
South East +45 153 £33,000 -26.66% 20
East of England +34 62 £55,000 +46.66% 15
Berkshire +65 57 £35,000 -42.85% 9
North West -26 48 £40,125 +33.75% 26
City of London +42 47 £55,000 +10.00% 13
South West +13 38 £36,000 -40.00% 5
Manchester -8 38 £50,000 +48.14% 15
Yorkshire +34 36 £33,750 -3.57% 10
Reading +55 32 £27,500 -31.25% 7
East Midlands +20 32 £27,500 -31.25% 6
Buckinghamshire +32 29 £34,000 +13.33% 2
Hampshire +9 27 £30,000 -42.85% 5
West Midlands -37 26 £25,000 -28.57% 6
Hertfordshire +22 25 £65,000 - 3
Essex +33 17 £35,000 +7.69% 5
West Yorkshire +27 16 £36,000 +2.85% 5
Portsmouth +1 16 £32,500 -35.00%
Scotland +31 14 £35,000 +11.11% 3
Northamptonshire +29 14 £20,500 -48.75% 6
East Sussex -7 14 £30,000 -29.41%
St Albans -8 14 £65,000 - 1
Dorset +32 13 £30,000 -58.62%
Edinburgh +8 13 £35,000 -28.57% 2
Brighton -1 13 £30,000 -29.41%
Wokingham - 13 £35,000 - 1
Harrogate +8 12 £32,500 +5.69% 1
North Yorkshire +7 12 £32,500 +18.18% 2
Gloucestershire -1 12 £47,500 +35.71% 1

Social Media
Top 30 Related IT Skills

For the 6 months to 25 March 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Social Media.

1 773 (50.10%) Marketing
2 408 (26.44%) Analytics
3 395 (25.60%) HTML
4 388 (25.15%) Google
5 381 (24.69%) SEO
6 362 (23.46%) JavaScript
7 350 (22.68%) Digital Marketing
8 334 (21.65%) Agile Software Development
9 317 (20.54%) CSS
10 267 (17.30%) Degree
11 242 (15.68%) E-Commerce
12 227 (14.71%) Facebook
13 222 (14.39%) Advertising
14 216 (14.00%) Git (software)
15 212 (13.74%) .NET
16 210 (13.61%) Google Analytics
17 203 (13.16%) MVC
18 202 (13.09%) CRM
19 201 (13.03%) OO
19 201 (13.03%) Pay per click
20 196 (12.70%) C#
21 187 (12.12%) User Experience
22 181 (11.73%) HTML5
23 176 (11.41%) jQuery
24 171 (11.08%) Analytical Skills
25 168 (10.89%) PHP
26 161 (10.43%) Web Development
27 159 (10.30%) TDD
28 153 (9.92%) ASP.NET
29 152 (9.85%) SQL Server

Social Media
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 138 (8.94%) CMS
2 104 (6.74%) WordPress
3 37 (2.40%) Apache
4 36 (2.33%) SharePoint
5 32 (2.07%) Umbraco
6 19 (1.23%) SAS
7 18 (1.17%) Apache Spark
8 17 (1.10%) Elasticsearch
9 16 (1.04%) Drupal
10 13 (0.84%) Sitecore CMS
11 12 (0.78%) Adobe Experience Manager
12 11 (0.71%) IIS
13 10 (0.65%) nginx
14 9 (0.58%) Skype for Business
15 8 (0.52%) Apache Solr
15 8 (0.52%) Tomcat
16 6 (0.39%) Confluence
16 6 (0.39%) EPiServer
16 6 (0.39%) MQSeries
17 5 (0.32%) Oracle SOA Suite
Applications
1 118 (7.65%) Photoshop
2 100 (6.48%) MS Office
3 99 (6.42%) MS Excel
4 63 (4.08%) Adobe Illustrator
5 43 (2.79%) MS PowerPoint
6 38 (2.46%) InDesign
7 20 (1.30%) Adobe Creative Suite
8 14 (0.91%) SPSS
9 10 (0.65%) Adobe Premiere
9 10 (0.65%) Fireworks
10 9 (0.58%) Adobe After Effects
10 9 (0.58%) InVision
11 7 (0.45%) Spreadsheet
12 6 (0.39%) MS Project
13 5 (0.32%) Flinto
13 5 (0.32%) MS Visio
14 4 (0.26%) Adobe Captivate
15 3 (0.19%) UXPin
16 2 (0.13%) Camtasia
16 2 (0.13%) Chatbot
Business Applications
1 23 (1.49%) Magento
2 21 (1.36%) Dynamics CRM
3 8 (0.52%) WebTrends
4 5 (0.32%) Eloqua
4 5 (0.32%) Shopify
5 4 (0.26%) Salesforce.com CRM
6 3 (0.19%) Adobe Campaign
6 3 (0.19%) Radian6
6 3 (0.19%) SAP Oil and Gas
6 3 (0.19%) SDL Web 8
7 2 (0.13%) Dynamics NAV
7 2 (0.13%) Oracle Retail
7 2 (0.13%) SessionCam
7 2 (0.13%) Social Studio
7 2 (0.13%) Unica
8 1 (0.065%) assyst
8 1 (0.065%) Dynamics AX
8 1 (0.065%) NetSuite
8 1 (0.065%) Sage X3
8 1 (0.065%) SAP Business One
Cloud Services
1 210 (13.61%) Google Analytics
2 78 (5.06%) SaaS
3 65 (4.21%) AdWords
4 42 (2.72%) Amazon AWS
5 38 (2.46%) Microsoft Azure
6 31 (2.01%) Adobe Analytics
7 27 (1.75%) MailChimp
8 23 (1.49%) Office 365
9 18 (1.17%) Google Tag Manager
9 18 (1.17%) PaaS
10 17 (1.10%) GitHub
11 14 (0.91%) Google Cloud Platform
12 10 (0.65%) IaaS
13 9 (0.58%) Google Play
13 9 (0.58%) Heroku
14 8 (0.52%) Adobe Creative Cloud
14 8 (0.52%) Cloud Computing
15 7 (0.45%) AWS Lambda
16 5 (0.32%) Azure Active Directory
17 4 (0.26%) Oracle CX
Communications & Networking
1 83 (5.38%) Internet
2 20 (1.30%) Intranet
3 15 (0.97%) Firewall
4 12 (0.78%) Skype
5 11 (0.71%) LAN
6 10 (0.65%) SMS
7 8 (0.52%) SSL
7 8 (0.52%) TCP/IP
8 7 (0.45%) DNS
8 7 (0.45%) SAN
9 6 (0.39%) DHCP
10 5 (0.32%) HTTP
10 5 (0.32%) NAS
10 5 (0.32%) VLAN
10 5 (0.32%) Wireless
11 4 (0.26%) ADSL
11 4 (0.26%) AMQP
11 4 (0.26%) IPsec
11 4 (0.26%) Wi-Fi
11 4 (0.26%) X.400
Database & Business Intelligence
1 152 (9.85%) SQL Server
2 133 (8.62%) NoSQL
3 118 (7.65%) MySQL
4 95 (6.16%) Big Data
5 81 (5.25%) SQL Server 2014
6 53 (3.43%) MongoDB
7 35 (2.27%) Relational Database
8 24 (1.56%) Hadoop
9 20 (1.30%) Redis
10 18 (1.17%) HBase
11 13 (0.84%) Apache Hive
11 13 (0.84%) Data Mining
12 12 (0.78%) Neo4j
12 12 (0.78%) SQL Server 2016
13 11 (0.71%) Apache Cassandra
14 10 (0.65%) Data Warehouse
15 9 (0.58%) SQL Server 2008
16 7 (0.45%) GIS
16 7 (0.45%) QlikView
16 7 (0.45%) RDBMS
Development Applications
1 216 (14.00%) Git (software)
2 33 (2.14%) Grunt
3 31 (2.01%) Subversion
4 25 (1.62%) Xcode
5 24 (1.56%) gulp
6 23 (1.49%) Visual Studio
7 22 (1.43%) Maven
8 21 (1.36%) Dreamweaver
8 21 (1.36%) JIRA
9 17 (1.10%) Jenkins
10 12 (0.78%) Axure RP
10 12 (0.78%) Jasmine
11 11 (0.71%) Selenium
12 9 (0.58%) Bower
12 9 (0.58%) Mercurial
13 8 (0.52%) Karma Test Runner
13 8 (0.52%) TeamCity
14 7 (0.45%) Moq
14 7 (0.45%) NUnit
14 7 (0.45%) Visual Studio Tools for Office
General
1 773 (50.10%) Marketing
2 222 (14.39%) Advertising
3 138 (8.94%) Finance
4 135 (8.75%) Retail
5 77 (4.99%) Games
6 67 (4.34%) Publishing
7 64 (4.15%) Telecoms
8 38 (2.46%) Banking
9 33 (2.14%) German Language
10 29 (1.88%) Brand Awareness
11 26 (1.69%) Legal
12 22 (1.43%) Manufacturing
12 22 (1.43%) Multimedia
13 10 (0.65%) Electronics
13 10 (0.65%) French Language
13 10 (0.65%) Law
14 9 (0.58%) Automotive
14 9 (0.58%) Pharmaceutical
15 8 (0.52%) Mandarin Language
15 8 (0.52%) Spanish Language
Job Titles
1 499 (32.34%) Developer
2 156 (10.11%) .NET Developer
3 103 (6.68%) Consultant
4 99 (6.42%) Marketing Manager
5 98 (6.35%) Social Media Developer
6 88 (5.70%) JavaScript Developer
7 87 (5.64%) Web Developer
8 81 (5.25%) HTML Developer
9 74 (4.80%) Front End Developer (Client-Side Developer)
10 73 (4.73%) PHP Developer
11 72 (4.67%) Senior Developer
12 71 (4.60%) Designer
13 70 (4.54%) Marketing Executive
14 58 (3.76%) Junior
15 53 (3.43%) Analyst
15 53 (3.43%) Architect
15 53 (3.43%) C# Developer
15 53 (3.43%) Recruitment Consultant
16 49 (3.18%) HTML CSS Developer
17 45 (2.92%) C# .NET Developer
Libraries, Frameworks & Software Standards
1 395 (25.60%) HTML
2 317 (20.54%) CSS
3 212 (13.74%) .NET
4 181 (11.73%) HTML5
5 176 (11.41%) jQuery
6 153 (9.92%) ASP.NET
7 143 (9.27%) ASP.NET MVC
8 117 (7.58%) AngularJS
9 116 (7.52%) ASP.NET Web API
9 116 (7.52%) Node.js
10 114 (7.39%) RESTful
11 106 (6.87%) WCF
12 100 (6.48%) Ajax
13 96 (6.22%) Web Services
14 93 (6.03%) CSS3
15 92 (5.96%) ASP.NET MVC 5
16 84 (5.44%) REST
17 66 (4.28%) JSON
18 63 (4.08%) XML
19 52 (3.37%) SOAP
Miscellaneous
1 187 (12.12%) User Experience
2 171 (11.08%) Analytical Skills
3 108 (7.00%) Mobile App
4 92 (5.96%) BBC
5 79 (5.12%) Digital Media
6 71 (4.60%) Blog
7 50 (3.24%) Computer Science
8 35 (2.27%) Animation
8 35 (2.27%) Management Information System
9 29 (1.88%) Social Network
10 26 (1.69%) Algorithms
11 24 (1.56%) Credit Risk
12 23 (1.49%) Virtual Team
13 20 (1.30%) Motion Graphics
14 17 (1.10%) Graphic Design
15 16 (1.04%) FMCG
16 15 (0.97%) Data Structures
16 15 (0.97%) e-Learning
16 15 (0.97%) PMI
17 14 (0.91%) iPad
Operating Systems
1 87 (5.64%) Apple iOS
2 67 (4.34%) Android
3 64 (4.15%) Linux
4 32 (2.07%) Windows
5 15 (0.97%) Ubuntu
6 11 (0.71%) Windows Server
7 6 (0.39%) Windows 7
7 6 (0.39%) Windows Server 2008
7 6 (0.39%) Windows Server 2012
8 5 (0.32%) CentOS
8 5 (0.32%) Unix
9 4 (0.26%) AIX
9 4 (0.26%) VMS
10 3 (0.19%) Mac OS X
10 3 (0.19%) Solaris
11 2 (0.13%) Mac OS
12 1 (0.065%) CoreOS
12 1 (0.065%) Windows XP
Processes & Methodologies
1 408 (26.44%) Analytics
2 381 (24.69%) SEO
3 350 (22.68%) Digital Marketing
4 334 (21.65%) Agile Software Development
5 242 (15.68%) E-Commerce
6 203 (13.16%) MVC
7 202 (13.09%) CRM
8 201 (13.03%) OO
8 201 (13.03%) Pay per click
9 161 (10.43%) Web Development
10 159 (10.30%) TDD
11 112 (7.26%) Email Marketing
11 112 (7.26%) Project Management
12 111 (7.19%) Lead Generation
13 106 (6.87%) BDD
14 102 (6.61%) Web Analytics
14 102 (6.61%) Web Application Development
15 101 (6.55%) Marketing Strategy
16 98 (6.35%) Business Development
17 92 (5.96%) Open Source
Programming Languages
1 362 (23.46%) JavaScript
2 196 (12.70%) C#
3 168 (10.89%) PHP
4 134 (8.68%) SQL
5 115 (7.45%) Ruby
6 112 (7.26%) Java
7 65 (4.21%) Python
8 37 (2.40%) Objective-C
9 35 (2.27%) C
10 25 (1.62%) R
11 16 (1.04%) Apple Swift
12 15 (0.97%) Perl
13 12 (0.78%) Scala
14 9 (0.58%) C++
14 9 (0.58%) T-SQL
15 8 (0.52%) TypeScript
16 7 (0.45%) ActionScript
16 7 (0.45%) PHP 5
17 6 (0.39%) Go
18 5 (0.32%) CoffeeScript
Qualifications
1 267 (17.30%) Degree
2 26 (1.69%) Security Cleared
3 15 (0.97%) PMI Certification
3 15 (0.97%) SC Cleared
4 14 (0.91%) DV Cleared
5 8 (0.52%) CESG Certified Professional
5 8 (0.52%) OCMJEA
5 8 (0.52%) Sun Certification
6 7 (0.45%) Microsoft Certification
7 6 (0.39%) CISSP
7 6 (0.39%) MCSE
8 5 (0.32%) Analytics IQ
8 5 (0.32%) MCSA
8 5 (0.32%) PMP
8 5 (0.32%) VMware Certified Professional (VCP)
9 4 (0.26%) CISM
10 3 (0.19%) CISA
10 3 (0.19%) SANS
11 2 (0.13%) CISMP
11 2 (0.13%) MBA
Quality Assurance & Compliance
1 45 (2.92%) QA
2 8 (0.52%) ISO/IEC 27001
3 6 (0.39%) SLA
4 4 (0.26%) HMG Security Policy Framework
5 3 (0.19%) GDPR
6 2 (0.13%) PMO
7 1 (0.065%) 21 CFR Part 11
7 1 (0.065%) Actionable Recommendations
7 1 (0.065%) GCP
7 1 (0.065%) GLP
7 1 (0.065%) GMP
7 1 (0.065%) GxP
7 1 (0.065%) PCI DSS
7 1 (0.065%) Sarbanes-Oxley
System Software
1 25 (1.62%) Docker
2 10 (0.65%) Active Directory
3 7 (0.45%) VMware Infrastructure
4 5 (0.32%) Hyper-V
4 5 (0.32%) XenApp
5 3 (0.19%) Apache ZooKeeper
6 2 (0.13%) Apache Flume
6 2 (0.13%) Samba
6 2 (0.13%) Virtual Machines
7 1 (0.065%) etcd
7 1 (0.065%) Virtual Desktop
Systems Management
1 20 (1.30%) Opscode Chef
2 11 (0.71%) Ansible
3 10 (0.65%) Puppet
4 5 (0.32%) Backup Exec
5 2 (0.13%) Kubernetes
5 2 (0.13%) Mesos
6 1 (0.065%) Computer Emergency Response Teams
6 1 (0.065%) Consul
6 1 (0.065%) CSIRT
6 1 (0.065%) Docker Swarm
6 1 (0.065%) ITRS Geneos
6 1 (0.065%) Kibana
6 1 (0.065%) Nagios
6 1 (0.065%) SCCM
6 1 (0.065%) WSUS
Vendors
1 388 (25.15%) Google
2 227 (14.71%) Facebook
3 132 (8.55%) Adobe
4 130 (8.43%) Twitter
5 116 (7.52%) Microsoft
6 97 (6.29%) Apple
7 92 (5.96%) Sony
7 92 (5.96%) Yahoo!
8 40 (2.59%) Oracle
9 38 (2.46%) Salesforce.com
10 26 (1.69%) SAP
11 16 (1.04%) Zend
12 14 (0.91%) Hootsuite
12 14 (0.91%) Sitecore
13 10 (0.65%) Sophos
14 9 (0.58%) IBM
14 9 (0.58%) Tableau
14 9 (0.58%) VMware
15 8 (0.52%) Marketo
16 7 (0.45%) Citrix
Deeside, Clwyd
Uniting Ambition
Salary: £20k - 28k per year + holidays, pension, discounts, parking and gym!
Posted: Yesterday
East London
Searchability
Salary: £30000 per annum
Posted: Yesterday
East London
Searchability
Salary: £40000 per annum
Posted: Yesterday
Bristol, Avon
Sanderson
Salary: £22000 - £26000 per annum + Additional Benefits
Posted: Yesterday
Bury, Lancashire
Searchability
Salary: £35000 - £50000 per annum
Posted: Yesterday
East London
Searchability
Salary: £22000 per annum
Posted: Yesterday
Billingshurst, West Sussex
RecruitmentRevolution.com Limited
Salary: From £25,000 to £28,000 per annum + Benefits
Posted: Yesterday
London
Hanover Recruitment
Salary: £30000 - £40000.00 per annum
Posted: Yesterday
London
Dawson & Walsh
Salary: £50000 - £60000 per annum + Bonus + Pension + Benefits
Posted: 2 days ago
London
Verticality Ltd
Salary: £35000 - £50000 per annum, Benefits Benefits Package
Posted: Yesterday
Cambridge, Cambridgeshire
Client Server
Salary: £55k to £70k + benefits
Posted: 2 days ago
Wickford, Essex
Recruit 4 Talent
Salary: £25000 - £35000 Per Annum Up to £35,000 + benefits
Posted: 2 days ago
City, London
Experis Ltd
Salary: £60000 - £71500 per annum + BENEFITS
Posted: Yesterday
Aldershot, Hampshire
Premier Media
Salary: £18000 - £20000 per annum
Posted: Yesterday
Fairford, Gloucestershire
The People Network
Salary: £25000 - £40000 per annum
Posted: Yesterday
City, London
Software Personnel International Ltd
Posted: Yesterday
London
Franklin Bates
Salary: From £40,000 to £60,000 per annum
Posted: 3 days ago
Newcastle Upon Tyne, Tyne and Wear
X4 Group
Salary: £25k - 40k per year
Posted: 2 days ago
Reading, Berkshire
Claremont Consulting Ltd
Salary: From £50,000 to £60,000 per annum
Posted: Yesterday
Northamptonshire
Greywood Associates Limited
Salary: £15000 - £25000 per annum + Benefits
Posted: 3 days ago
Halesowen, West Midlands (County)
In touch games
Salary: £20000 - £30000 per annum + benefits (inc flexi hrs)
Posted: Yesterday
Cambridge, Cambridgeshire
Greywood Associates Limited
Salary: £30000 - £38000 per annum + Benefits
Posted: 4 days ago
London
Digital Gurus
Posted: 2 days ago
Sheffield, South Yorkshire
Mortimer Spinks
Salary: £28000 - £40000 per annum
Posted: 4 days ago
London
set2recruit
Salary: Up to £60,000 per annum
Posted: 2 days ago
North West London
West One Recruiters
Salary: From £25,000 to £30,000 per annum
Posted: 2 days ago
London
Networking People
Salary: £48000 - £52000 per annum + Bens
Posted: 4 days ago
Sheffield, South Yorkshire
Greywood Associates Limited
Salary: £20000 - £30000 per annum + bens
Posted: 4 days ago
Slough, Berkshire
IT Talent Solutions
Salary: From £60,000 to £65,000 per annum + bonus + benefits
Posted: 3 days ago