Period
to 15 December 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 15 December 2018 with a comparison to the same period over the previous 2 years.

Social Media
UK
6 months to
15 Dec 2018
Same period 2017 Same period 2016
Rank 421 375 381
Rank change year-on-year -46 +6 -53
Permanent jobs citing Social Media 1,099 1,544 1,489
As % of all permanent IT jobs advertised in the UK 0.70% 0.86% 0.80%
As % of the Miscellaneous category 1.66% 2.09% 2.03%
Number of salaries quoted 824 1,252 1,229
UK median annual salary £42,500 £40,000 £40,500
Median salary % change year-on-year +6.25% -1.23% +1.25%
10th Percentile £21,325 £22,525 £23,950
90th Percentile £82,500 £72,500 £75,000
UK excluding London median annual salary £35,000 £35,000 £33,250
% change year-on-year +0.00% +5.26% -5.00%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 66,175 73,820 73,457
As % of all permanent IT jobs advertised in the UK 41.86% 41.14% 39.65%
Number of salaries quoted 50,820 55,827 60,121
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +5.26%
10th Percentile £30,000 £28,000 £27,500
90th Percentile £87,500 £82,500 £81,250
UK excluding London median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +1.19%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

The salary distribution of IT jobs citing Social Media over the 6 months to 15 December 2018.

Salary histogram for Social Media in the UK

Social Media
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 15 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -46 1,059 £42,500 +6.25% 228
UK excluding London -49 568 £35,000 +0.00% 131
London -35 503 £52,500 +5.00% 109
South East -72 150 £45,000 +28.57% 31
North of England -36 135 £35,000 - 43
South West +69 96 £22,500 -22.41% 9
Midlands -44 96 £32,500 +8.33% 21
East of England +24 76 £35,000 -22.22% 15
North West -12 67 £35,000 +7.69% 22
Yorkshire +2 64 £40,000 +6.67% 15
West Midlands -29 58 £35,000 +16.67% 13
East Midlands +2 38 £30,000 - 8
Scotland -5 12 £33,500 -16.25% 7
Wales -2 5 £27,500 -18.52% 5
North East -10 4 £22,500 -50.00% 6
Northern Ireland - 1 - -

For the 6 months to 15 December 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Social Media.

1 513 (46.68%) Marketing
2 255 (23.20%) Agile Software Development
3 234 (21.29%) Analytics
4 206 (18.74%) Google
5 194 (17.65%) Digital Marketing
6 189 (17.20%) Degree
7 186 (16.92%) JavaScript
8 179 (16.29%) C#
9 176 (16.01%) HTML
10 161 (14.65%) .NET
11 159 (14.47%) CSS
12 147 (13.38%) SEO
12 147 (13.38%) Web Development
13 134 (12.19%) Facebook
14 133 (12.10%) Finance
14 133 (12.10%) Adobe
15 132 (12.01%) OO
16 129 (11.74%) Microsoft
17 125 (11.37%) Git (software)
18 115 (10.46%) E-Commerce
19 111 (10.10%) MVC
20 109 (9.92%) SQL Server
21 108 (9.83%) Analytical Skills
22 104 (9.46%) CRM
23 102 (9.28%) SQL
24 99 (9.01%) User Experience
24 99 (9.01%) Node.js
25 94 (8.55%) Advertising
26 93 (8.46%) RESTful
27 89 (8.10%) Software Engineering

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 88 (8.01%) CMS
2 37 (3.37%) WordPress
3 34 (3.09%) Elasticsearch
4 30 (2.73%) Apache
5 24 (2.18%) Apache Spark
6 17 (1.55%) SharePoint
7 16 (1.46%) GlassFish
7 16 (1.46%) Tomcat
8 10 (0.91%) Adobe Experience Manager
9 9 (0.82%) Drupal
9 9 (0.82%) SAS
9 9 (0.82%) Sitecore CMS
10 6 (0.55%) DNN
10 6 (0.55%) IIS
11 5 (0.45%) Apache Pig
11 5 (0.45%) Apache Solr
11 5 (0.45%) Kentico
12 3 (0.27%) BizTalk Server
12 3 (0.27%) Oracle SOA Suite
12 3 (0.27%) Skype for Business
Applications
1 65 (5.91%) Photoshop
2 49 (4.46%) Microsoft Excel
2 49 (4.46%) Microsoft Office
3 39 (3.55%) Adobe Creative Suite
3 39 (3.55%) Adobe Illustrator
4 33 (3.00%) Microsoft PowerPoint
5 30 (2.73%) InDesign
6 15 (1.36%) Adobe After Effects
6 15 (1.36%) Adobe Premiere
7 13 (1.18%) Microsoft Project
8 6 (0.55%) MS Visio
8 6 (0.55%) SPSS
9 5 (0.45%) Fireworks
10 4 (0.36%) Chatbot
11 3 (0.27%) Acrobat
11 3 (0.27%) InVision
12 1 (0.091%) CINEMA 4D
12 1 (0.091%) Final Cut Pro
12 1 (0.091%) OmniGraffle
12 1 (0.091%) UXPin
Business Applications
1 10 (0.91%) SAP S/4HANA
2 9 (0.82%) Dynamics CRM
3 6 (0.55%) SAP CO
3 6 (0.55%) SAP FI
3 6 (0.55%) SAP FI/CO
4 5 (0.45%) WebTrends
5 3 (0.27%) Sprinklr
6 2 (0.18%) Aareon QL
6 2 (0.18%) Academy Housing
6 2 (0.18%) MIS ActiveH
6 2 (0.18%) Northgate Housing
6 2 (0.18%) OPENContractor
6 2 (0.18%) OPENHousing
6 2 (0.18%) Orchard Housing
6 2 (0.18%) Salesforce.com CRM
6 2 (0.18%) Servitor
7 1 (0.091%) Magento
7 1 (0.091%) NetSuite
7 1 (0.091%) Payment Gateway
7 1 (0.091%) Social Studio
Cloud Services
1 81 (7.37%) Microsoft Azure
2 77 (7.01%) Google Analytics
3 67 (6.10%) SaaS
4 61 (5.55%) Amazon AWS
5 44 (4.00%) AdWords
6 20 (1.82%) GitHub
6 20 (1.82%) Salesforce Service Cloud
7 18 (1.64%) Google Cloud Platform
8 15 (1.36%) Adobe Creative Cloud
9 11 (1.00%) Adobe Analytics
9 11 (1.00%) iPaaS
10 10 (0.91%) MailChimp
10 10 (0.91%) PaaS
11 8 (0.73%) Office 365
12 7 (0.64%) Apigee
13 6 (0.55%) Basecamp
14 5 (0.45%) Google Tag Manager
14 5 (0.45%) Salesforce Sales Cloud
15 4 (0.36%) SAP Leonardo
15 4 (0.36%) Trello
Communications & Networking
1 36 (3.28%) Internet
2 10 (0.91%) SMS
3 8 (0.73%) Intranet
4 6 (0.55%) DNS
4 6 (0.55%) Firewall
5 5 (0.45%) Extranet
5 5 (0.45%) Unified Communications
6 4 (0.36%) Cisco ICM
6 4 (0.36%) Wi-Fi
7 3 (0.27%) Broadband
7 3 (0.27%) Skype
7 3 (0.27%) VLAN
8 2 (0.18%) SAN
8 2 (0.18%) TCP/IP
9 1 (0.091%) DHCP
9 1 (0.091%) Software-Defined Networking
Database & Business Intelligence
1 109 (9.92%) SQL Server
2 83 (7.55%) NoSQL
3 69 (6.28%) SQL Server 2016
4 60 (5.46%) Big Data
5 32 (2.91%) Hadoop
6 23 (2.09%) MySQL
7 20 (1.82%) Relational Database
8 15 (1.36%) Power BI
9 14 (1.27%) Data Mining
10 11 (1.00%) Couchbase
10 11 (1.00%) MongoDB
11 10 (0.91%) Geospatial Data
12 9 (0.82%) BusinessObjects
13 8 (0.73%) PostgreSQL
14 7 (0.64%) Redis
14 7 (0.64%) Text Mining
15 6 (0.55%) Data Warehouse
16 5 (0.45%) Apache Hive
16 5 (0.45%) SAP HANA
17 4 (0.36%) Apache Cassandra
Development Applications
1 125 (11.37%) Git (software)
2 39 (3.55%) Visual Studio
3 32 (2.91%) JIRA
4 31 (2.82%) Jenkins
5 25 (2.27%) webpack
6 11 (1.00%) Dreamweaver
6 11 (1.00%) TeamCity
7 9 (0.82%) Atlassian Bamboo
8 8 (0.73%) CocoaPods
8 8 (0.73%) Crashlytics
8 8 (0.73%) Selenium
9 7 (0.64%) Axure RP
9 7 (0.64%) Cucumber
10 6 (0.55%) Octopus Deploy
11 5 (0.45%) Balsamiq Mockups
11 5 (0.45%) Grunt
11 5 (0.45%) Maven
11 5 (0.45%) SonarQube
12 4 (0.36%) Appium
12 4 (0.36%) JMeter
General
1 513 (46.68%) Marketing
2 133 (12.10%) Finance
3 94 (8.55%) Advertising
4 75 (6.82%) Retail
5 50 (4.55%) Publishing
6 45 (4.09%) Telecoms
7 32 (2.91%) Games
8 29 (2.64%) Manufacturing
9 27 (2.46%) Brand Awareness
10 26 (2.37%) Banking
11 22 (2.00%) Law
12 16 (1.46%) Legal
12 16 (1.46%) Multimedia
13 11 (1.00%) Financial Institution
14 10 (0.91%) Electronics
15 9 (0.82%) Automotive
16 8 (0.73%) Investment Banking
17 7 (0.64%) German Language
18 6 (0.55%) General Ledger
19 5 (0.45%) French Language
Job Titles
1 271 (24.66%) Developer
2 100 (9.10%) .NET Developer
3 65 (5.91%) Social Media Developer
4 64 (5.82%) Marketing Manager
5 61 (5.55%) Analyst
6 50 (4.55%) Consultant
6 50 (4.55%) Designer
7 49 (4.46%) Front End Developer (Client-Side Developer)
8 42 (3.82%) JavaScript Developer
8 42 (3.82%) Marketing Executive
9 40 (3.64%) HTML CSS Developer
9 40 (3.64%) HTML Developer
10 36 (3.28%) Graduate
11 35 (3.18%) Architect
12 34 (3.09%) Junior
12 34 (3.09%) Software Engineer
13 30 (2.73%) Web Developer
14 29 (2.64%) Account Manager
15 27 (2.46%) Programme Manager
15 27 (2.46%) Senior Developer
Libraries, Frameworks & Software Standards
1 176 (16.01%) HTML
2 161 (14.65%) .NET
3 159 (14.47%) CSS
4 99 (9.01%) Node.js
5 93 (8.46%) RESTful
6 86 (7.83%) ASP.NET
6 86 (7.83%) ASP.NET Web API
7 77 (7.01%) Web Services
8 71 (6.46%) .NET Core
9 70 (6.37%) AngularJS
9 70 (6.37%) ASP.NET MVC
10 69 (6.28%) WCF
11 65 (5.91%) HTML5
12 60 (5.46%) REST
13 49 (4.46%) JSON
14 40 (3.64%) React
15 30 (2.73%) Natural Language Processing
16 29 (2.64%) XML
17 28 (2.55%) CSS3
17 28 (2.55%) jQuery
Miscellaneous
1 108 (9.83%) Analytical Skills
2 99 (9.01%) User Experience
3 74 (6.73%) BBC
4 70 (6.37%) Blog
5 68 (6.19%) Mobile App
6 50 (4.55%) Management Information System
7 42 (3.82%) Self-Motivation
8 31 (2.82%) Digital Media
9 20 (1.82%) Fintech
10 17 (1.55%) Graphic Design
11 14 (1.27%) Cyberattack
11 14 (1.27%) Photography
12 13 (1.18%) Cyberthreat
13 12 (1.09%) Algorithms
13 12 (1.09%) Data Structures
14 10 (0.91%) Greenfield Project
14 10 (0.91%) Internet of Things
14 10 (0.91%) Smart City
15 9 (0.82%) Driving Licence
15 9 (0.82%) Marketing Technology
Operating Systems
1 56 (5.10%) Apple iOS
2 51 (4.64%) Android
3 47 (4.28%) Windows
4 25 (2.27%) Linux
5 12 (1.09%) Unix
6 8 (0.73%) Windows 10
7 6 (0.55%) Windows Server
8 5 (0.45%) Windows NT
9 3 (0.27%) VMS
10 1 (0.091%) CentOS
10 1 (0.091%) Debian
10 1 (0.091%) Mac OS
10 1 (0.091%) Ubuntu
10 1 (0.091%) Windows 7
Processes & Methodologies
1 255 (23.20%) Agile Software Development
2 234 (21.29%) Analytics
3 194 (17.65%) Digital Marketing
4 147 (13.38%) SEO
4 147 (13.38%) Web Development
5 132 (12.01%) OO
6 115 (10.46%) E-Commerce
7 111 (10.10%) MVC
8 104 (9.46%) CRM
9 89 (8.10%) Software Engineering
10 87 (7.92%) Business Development
11 81 (7.37%) Machine Learning
11 81 (7.37%) TDD
12 78 (7.10%) Email Marketing
13 77 (7.01%) Marketing Strategy
14 76 (6.92%) Web Application Development
15 75 (6.82%) Business Intelligence
16 73 (6.64%) Project Management
17 72 (6.55%) BDD
17 72 (6.55%) Pay per click
Programming Languages
1 186 (16.92%) JavaScript
2 179 (16.29%) C#
3 102 (9.28%) SQL
4 78 (7.10%) Python
5 71 (6.46%) Ruby
6 60 (5.46%) PHP
7 55 (5.00%) Java
8 45 (4.09%) C
9 28 (2.55%) C++
9 28 (2.55%) R
10 26 (2.37%) Apple Swift
11 23 (2.09%) Objective-C
12 11 (1.00%) Java 8
13 8 (0.73%) ES6
13 8 (0.73%) Kotlin
14 6 (0.55%) Bash Shell
14 6 (0.55%) Elixir
14 6 (0.55%) Erlang
14 6 (0.55%) MATLAB
15 5 (0.45%) VB
Qualifications
1 189 (17.20%) Degree
2 31 (2.82%) Security Cleared
3 21 (1.91%) DV Cleared
3 21 (1.91%) PhD
4 16 (1.46%) SC Cleared
5 14 (1.27%) Computer Science Degree
6 10 (0.91%) CEH
6 10 (0.91%) CISSP
7 8 (0.73%) CESG Certified Professional
7 8 (0.73%) GIAC
8 6 (0.55%) DBS Check
9 4 (0.36%) Numerate Degree
9 4 (0.36%) PRINCE2 Certification
10 3 (0.27%) Master's Degree
10 3 (0.27%) PMP
11 2 (0.18%) CISA
11 2 (0.18%) CISM
11 2 (0.18%) PMI Certification
12 1 (0.091%) ISTQB
12 1 (0.091%) Six Sigma Black Belt
Quality Assurance & Compliance
1 36 (3.28%) QA
2 25 (2.27%) GDPR
3 17 (1.55%) Data Quality
4 11 (1.00%) SLA
5 6 (0.55%) Cyber Essentials
5 6 (0.55%) Cyber Essentials PLUS
5 6 (0.55%) ISO/IEC 27001
6 5 (0.45%) PMO
6 5 (0.45%) WCAG
System Software
1 32 (2.91%) Docker
2 5 (0.45%) Varnish
3 2 (0.18%) VirtualBox
3 2 (0.18%) vSphere
4 1 (0.091%) Active Directory
4 1 (0.091%) Apache ZooKeeper
4 1 (0.091%) VMware Infrastructure
Systems Management
1 19 (1.73%) Opscode Chef
2 14 (1.27%) Kubernetes
3 8 (0.73%) Puppet
4 6 (0.55%) Ansible
5 5 (0.45%) Single Sign-On
6 4 (0.36%) Terraform
7 2 (0.18%) Salt
8 1 (0.091%) cPanel
8 1 (0.091%) Jamf Pro
8 1 (0.091%) logstash
8 1 (0.091%) Systems Management Server (SMS)
8 1 (0.091%) TeamSite
Vendors
1 206 (18.74%) Google
2 134 (12.19%) Facebook
3 133 (12.10%) Adobe
4 129 (11.74%) Microsoft
5 83 (7.55%) Sony
6 77 (7.01%) Salesforce.com
7 75 (6.82%) Apple
8 71 (6.46%) Yahoo!
9 51 (4.64%) Twitter
10 43 (3.91%) SAP
11 32 (2.91%) Tableau
12 22 (2.00%) Oracle
13 21 (1.91%) Salesforce Marketing Cloud
14 18 (1.64%) IBM
15 17 (1.55%) HubSpot
15 17 (1.55%) Pardot
16 13 (1.18%) Splunk
17 11 (1.00%) Jitterbit
17 11 (1.00%) Sitecore
18 10 (0.91%) hybris