Period
to 21 February 2019

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 21 February 2019 with a comparison to the same period over the previous 2 years.

Social Media
UK
6 months to
21 Feb 2019
Same period 2018 Same period 2017
Rank 433 365 363
Rank change year-on-year -68 -2 -7
Permanent jobs citing Social Media 1,013 1,493 1,505
As % of all permanent IT jobs advertised in the UK 0.67% 0.85% 0.86%
As % of the Miscellaneous category 1.60% 2.11% 2.17%
Number of salaries quoted 712 1,203 1,222
UK median annual salary £42,500 £40,000 £38,000
Median salary % change year-on-year +6.25% +5.26% -8.43%
10th Percentile £22,050 £23,012 £22,500
90th Percentile £89,750 £72,500 £75,000
UK excluding London median annual salary £35,000 £32,500 £33,000
% change year-on-year +7.69% -1.52% -12.00%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 63,367 70,924 69,471
As % of all permanent IT jobs advertised in the UK 41.89% 40.22% 39.49%
Number of salaries quoted 48,434 55,571 56,561
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +4.09%
10th Percentile £30,000 £28,250 £27,500
90th Percentile £87,500 £82,500 £80,000
UK excluding London median annual salary £45,000 £43,500 £42,500
% change year-on-year +3.45% +2.35% -

Social Media
Job Vacancy Trend

Job postings citing Social Media as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

The salary distribution of IT jobs citing Social Media over the 6 months to 21 February 2019.

Salary histogram for Social Media in the UK

Social Media
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 21 February 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -78 959 £42,500 +6.25% 264
London -49 511 £52,500 +5.00% 127
UK excluding London -75 473 £35,000 +7.69% 144
North of England -23 110 £35,000 +7.69% 45
South East -79 108 £35,000 - 30
South West +37 78 £27,500 +25.00% 12
Midlands -39 78 £27,500 -8.33% 31
East of England +37 71 £35,000 - 19
Yorkshire +2 56 £37,500 +15.38% 10
North West -13 52 £35,000 +16.67% 31
East Midlands +34 42 £27,500 -15.38% 12
West Midlands -42 36 £27,500 -8.33% 19
Scotland +11 23 £39,250 -1.88% 2
Wales +3 7 £32,500 +47.73% 5
North East -3 2 £25,000 -44.44% 4
Northern Ireland - 1 - -

For the 6 months to 21 February 2019, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Social Media.

1 479 (47.29%) Marketing
2 275 (27.15%) Agile Software Development
3 209 (20.63%) Analytics
4 198 (19.55%) Degree
5 184 (18.16%) HTML
6 181 (17.87%) Digital Marketing
7 177 (17.47%) Google
8 170 (16.78%) CSS
9 154 (15.20%) JavaScript
10 150 (14.81%) C#
10 150 (14.81%) Finance
11 149 (14.71%) Adobe
12 137 (13.52%) SEO
13 127 (12.54%) Facebook
14 124 (12.24%) Web Development
15 122 (12.04%) Git (software)
15 122 (12.04%) Analytical Skills
16 116 (11.45%) .NET
17 103 (10.17%) Microsoft
18 97 (9.58%) E-Commerce
19 94 (9.28%) Advertising
20 92 (9.08%) OO
20 92 (9.08%) Node.js
21 91 (8.98%) CRM
22 90 (8.88%) User Experience
23 89 (8.79%) SQL Server
24 86 (8.49%) Amazon AWS
25 83 (8.19%) Project Management
25 83 (8.19%) Retail
26 82 (8.09%) Business Development

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 64 (6.32%) CMS
2 37 (3.65%) Elasticsearch
3 34 (3.36%) WordPress
4 31 (3.06%) Apache Spark
5 29 (2.86%) Apache
6 25 (2.47%) SharePoint
7 21 (2.07%) Adobe Experience Manager
8 19 (1.88%) GlassFish
8 19 (1.88%) Tomcat
9 11 (1.09%) IIS
10 9 (0.89%) Apache Pig
11 7 (0.69%) Drupal
12 6 (0.59%) DNN
12 6 (0.59%) SAS
12 6 (0.59%) Skype for Business
13 3 (0.30%) Confluence
13 3 (0.30%) Kentico
13 3 (0.30%) Sitecore CMS
14 2 (0.20%) BizTalk Server
14 2 (0.20%) Oracle SOA Suite
Applications
1 69 (6.81%) Photoshop
2 62 (6.12%) Microsoft Office
3 53 (5.23%) Adobe Creative Suite
4 49 (4.84%) Microsoft Excel
5 46 (4.54%) Adobe Illustrator
6 32 (3.16%) Adobe After Effects
6 32 (3.16%) Adobe Premiere
7 28 (2.76%) Microsoft PowerPoint
8 20 (1.97%) InDesign
9 9 (0.89%) Microsoft Project
10 7 (0.69%) Final Cut Pro
11 6 (0.59%) Chatbot
12 5 (0.49%) SPSS
13 3 (0.30%) MS Visio
14 2 (0.20%) Acrobat
14 2 (0.20%) CINEMA 4D
14 2 (0.20%) Fireworks
14 2 (0.20%) InVision
14 2 (0.20%) iWork
15 1 (0.099%) Spreadsheet
Business Applications
1 17 (1.68%) SAP S/4HANA
2 13 (1.28%) SAP CO
2 13 (1.28%) SAP FI
2 13 (1.28%) SAP FI/CO
3 8 (0.79%) WebTrends
4 5 (0.49%) Dynamics CRM
5 3 (0.30%) Aareon QL
5 3 (0.30%) Academy Housing
5 3 (0.30%) MIS ActiveH
5 3 (0.30%) NetSuite
5 3 (0.30%) Northgate Housing
5 3 (0.30%) OPENContractor
5 3 (0.30%) OPENHousing
5 3 (0.30%) Orchard Housing
5 3 (0.30%) Servitor
6 2 (0.20%) Adobe Campaign
7 1 (0.099%) Shopify
Cloud Services
1 86 (8.49%) Amazon AWS
2 76 (7.50%) Google Analytics
3 70 (6.91%) Microsoft Azure
4 62 (6.12%) SaaS
5 28 (2.76%) GitHub
6 27 (2.67%) AdWords
7 23 (2.27%) Apigee
8 22 (2.17%) Salesforce Service Cloud
9 19 (1.88%) PaaS
10 18 (1.78%) Google Cloud Platform
11 15 (1.48%) Office 365
12 14 (1.38%) MailChimp
13 13 (1.28%) IaaS
14 11 (1.09%) iPaaS
15 9 (0.89%) Adobe Analytics
15 9 (0.89%) Adobe Creative Cloud
15 9 (0.89%) Basecamp
16 7 (0.69%) Google Tag Manager
16 7 (0.69%) OneDrive
16 7 (0.69%) Salesforce Sales Cloud
Communications & Networking
1 34 (3.36%) Internet
2 15 (1.48%) Skype
3 14 (1.38%) SMS
4 10 (0.99%) Firewall
5 8 (0.79%) DNS
6 7 (0.69%) Intranet
6 7 (0.69%) Unified Communications
7 6 (0.59%) Cisco ICM
7 6 (0.59%) GoToMeeting
7 6 (0.59%) SSH
8 2 (0.20%) Broadband
8 2 (0.20%) SAN
8 2 (0.20%) VLAN
9 1 (0.099%) DHCP
9 1 (0.099%) TCP/IP
9 1 (0.099%) VPN
Database & Business Intelligence
1 89 (8.79%) SQL Server
2 80 (7.90%) NoSQL
3 58 (5.73%) Big Data
3 58 (5.73%) SQL Server 2016
4 37 (3.65%) Hadoop
5 30 (2.96%) MySQL
6 20 (1.97%) Data Mining
7 19 (1.88%) Couchbase
8 18 (1.78%) Relational Database
9 15 (1.48%) Redis
10 12 (1.18%) Power BI
11 11 (1.09%) BusinessObjects
11 11 (1.09%) Text Mining
12 10 (0.99%) Apache Hive
12 10 (0.99%) Geospatial Data
12 10 (0.99%) MongoDB
13 6 (0.59%) Data Warehouse
13 6 (0.59%) PostgreSQL
13 6 (0.59%) SAP HANA
14 5 (0.49%) Apache Cassandra
Development Applications
1 122 (12.04%) Git (software)
2 43 (4.24%) JIRA
3 35 (3.46%) Visual Studio
4 27 (2.67%) Jenkins
5 20 (1.97%) webpack
6 9 (0.89%) Appium
6 9 (0.89%) Dreamweaver
6 9 (0.89%) gulp
7 8 (0.79%) Cucumber
7 8 (0.79%) Selenium
7 8 (0.79%) TeamCity
8 7 (0.69%) Gatling
8 7 (0.69%) JMeter
9 6 (0.59%) Octopus Deploy
10 5 (0.49%) Atlassian Bamboo
11 4 (0.39%) Hudson
11 4 (0.39%) SoapUI
12 3 (0.30%) Axure RP
12 3 (0.30%) Calabash
12 3 (0.30%) Vagrant
General
1 479 (47.29%) Marketing
2 150 (14.81%) Finance
3 94 (9.28%) Advertising
4 83 (8.19%) Retail
5 49 (4.84%) Banking
6 45 (4.44%) Telecoms
7 39 (3.85%) Publishing
8 37 (3.65%) Games
9 30 (2.96%) Brand Awareness
10 23 (2.27%) Law
11 18 (1.78%) Legal
11 18 (1.78%) Manufacturing
12 14 (1.38%) Automotive
12 14 (1.38%) Financial Institution
12 14 (1.38%) General Ledger
13 10 (0.99%) Multimedia
14 7 (0.69%) Electronics
15 6 (0.59%) French Language
15 6 (0.59%) German Language
16 5 (0.49%) Spanish Language
Job Titles
1 221 (21.82%) Developer
2 75 (7.40%) .NET Developer
3 70 (6.91%) Designer
4 69 (6.81%) Analyst
5 65 (6.42%) Marketing Manager
6 54 (5.33%) Social Media Developer
7 45 (4.44%) Project Manager
8 44 (4.34%) Web Developer
9 43 (4.24%) Consultant
10 41 (4.05%) Marketing Executive
11 36 (3.55%) Front End Developer (Client-Side Developer)
11 36 (3.55%) HTML Developer
12 35 (3.46%) HTML CSS Developer
13 32 (3.16%) Architect
13 32 (3.16%) Graduate
14 31 (3.06%) Product Manager
15 30 (2.96%) Digital Marketing Manager
15 30 (2.96%) JavaScript Developer
16 29 (2.86%) Digital Designer
16 29 (2.86%) Digital Project Manager
Libraries, Frameworks & Software Standards
1 184 (18.16%) HTML
2 170 (16.78%) CSS
3 116 (11.45%) .NET
4 92 (9.08%) Node.js
5 73 (7.21%) HTML5
6 69 (6.81%) ASP.NET
7 68 (6.71%) RESTful
8 66 (6.52%) ASP.NET Web API
9 61 (6.02%) .NET Core
10 59 (5.82%) ASP.NET MVC
11 58 (5.73%) WCF
12 54 (5.33%) Web Services
13 52 (5.13%) JSON
14 40 (3.95%) AngularJS
15 39 (3.85%) CSS3
16 38 (3.75%) REST
17 33 (3.26%) jQuery
18 32 (3.16%) XML
19 19 (1.88%) Natural Language Processing
20 17 (1.68%) .NET Framework
Miscellaneous
1 122 (12.04%) Analytical Skills
2 90 (8.88%) User Experience
3 81 (8.00%) Blog
4 62 (6.12%) BBC
5 49 (4.84%) Mobile App
6 47 (4.64%) Digital Media
7 41 (4.05%) Management Information System
8 31 (3.06%) Self-Motivation
9 17 (1.68%) Fintech
10 16 (1.58%) Graphic Design
11 15 (1.48%) Virtual Team
12 14 (1.38%) Data Structures
12 14 (1.38%) Social Network
13 13 (1.28%) Video Editing
14 12 (1.18%) Algorithms
15 11 (1.09%) Public Cloud
16 10 (0.99%) Internet of Things
16 10 (0.99%) Smart City
17 9 (0.89%) Cyberattack
17 9 (0.89%) Cyberthreat
Operating Systems
1 52 (5.13%) Apple iOS
2 46 (4.54%) Windows
3 45 (4.44%) Android
4 39 (3.85%) Linux
5 21 (2.07%) Unix
6 9 (0.89%) Mac OS
7 8 (0.79%) Windows 10
8 7 (0.69%) Windows NT
9 4 (0.39%) Windows Server
10 3 (0.30%) VMS
11 2 (0.20%) CentOS
11 2 (0.20%) Ubuntu
11 2 (0.20%) Windows 7
12 1 (0.099%) Debian
12 1 (0.099%) Mesosphere
Processes & Methodologies
1 275 (27.15%) Agile Software Development
2 209 (20.63%) Analytics
3 181 (17.87%) Digital Marketing
4 137 (13.52%) SEO
5 124 (12.24%) Web Development
6 97 (9.58%) E-Commerce
7 92 (9.08%) OO
8 91 (8.98%) CRM
9 83 (8.19%) Project Management
10 82 (8.09%) Business Development
11 78 (7.70%) MVC
12 74 (7.31%) Software Engineering
13 72 (7.11%) DevOps
13 72 (7.11%) TDD
14 69 (6.81%) Machine Learning
14 69 (6.81%) Web Application Development
15 65 (6.42%) Coaching
16 64 (6.32%) Email Marketing
17 61 (6.02%) B2B
17 61 (6.02%) Scrum
Programming Languages
1 154 (15.20%) JavaScript
2 150 (14.81%) C#
3 72 (7.11%) Python
3 72 (7.11%) SQL
4 71 (7.01%) PHP
5 59 (5.82%) Java
5 59 (5.82%) Ruby
6 46 (4.54%) C
7 26 (2.57%) Apple Swift
8 24 (2.37%) C++
9 23 (2.27%) Objective-C
10 14 (1.38%) Bash Shell
11 13 (1.28%) R
12 10 (0.99%) VB
13 7 (0.69%) ES6
14 5 (0.49%) Java 8
14 5 (0.49%) Perl
14 5 (0.49%) TypeScript
15 4 (0.39%) Elixir
15 4 (0.39%) Erlang
Qualifications
1 198 (19.55%) Degree
2 36 (3.55%) Security Cleared
3 18 (1.78%) DV Cleared
3 18 (1.78%) PhD
4 16 (1.58%) SC Cleared
5 10 (0.99%) Computer Science Degree
6 8 (0.79%) CEH
6 8 (0.79%) CISSP
7 6 (0.59%) PRINCE2 Certification
8 5 (0.49%) CESG Certified Professional
8 5 (0.49%) DBS Check
8 5 (0.49%) GIAC
9 4 (0.39%) Numerate Degree
10 3 (0.30%) CISA
10 3 (0.30%) CISM
10 3 (0.30%) Master's Degree
10 3 (0.30%) PMI Certification
10 3 (0.30%) PMP
11 1 (0.099%) PRINCE2 Practitioner
11 1 (0.099%) Six Sigma Black Belt
Quality Assurance & Compliance
1 53 (5.23%) QA
2 28 (2.76%) GDPR
3 20 (1.97%) Data Quality
4 10 (0.99%) SLA
5 7 (0.69%) ISO/IEC 27001
6 3 (0.30%) Cyber Essentials
6 3 (0.30%) Cyber Essentials PLUS
6 3 (0.30%) PMO
System Software
1 32 (3.16%) Docker
2 2 (0.20%) VMware Infrastructure
3 1 (0.099%) Active Directory
3 1 (0.099%) Apache ZooKeeper
3 1 (0.099%) VirtualBox
3 1 (0.099%) vSphere
Systems Management
1 22 (2.17%) Opscode Chef
2 10 (0.99%) Kubernetes
3 9 (0.89%) Ansible
3 9 (0.89%) Puppet
4 6 (0.59%) Terraform
5 5 (0.49%) Microsoft Intune
5 5 (0.49%) SCCM
6 1 (0.099%) cPanel
6 1 (0.099%) Hadoop YARN
6 1 (0.099%) Jamf Pro
6 1 (0.099%) logstash
6 1 (0.099%) Mesos
6 1 (0.099%) Prometheus
6 1 (0.099%) Salt
6 1 (0.099%) Systems Management Server (SMS)
Vendors
1 177 (17.47%) Google
2 149 (14.71%) Adobe
3 127 (12.54%) Facebook
4 103 (10.17%) Microsoft
5 69 (6.81%) Salesforce.com
5 69 (6.81%) Sony
6 66 (6.52%) Apple
7 59 (5.82%) Yahoo!
8 50 (4.94%) Twitter
9 41 (4.05%) SAP
10 31 (3.06%) Tableau
11 22 (2.17%) Salesforce Marketing Cloud
12 18 (1.78%) Oracle
13 15 (1.48%) IBM
13 15 (1.48%) Pardot
14 14 (1.38%) Splunk
15 13 (1.28%) HubSpot
16 12 (1.18%) WorldPay
17 11 (1.09%) Jitterbit
18 8 (0.79%) Cisco