Period
to 23 January 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 23 January 2018 with a comparison to the same period over the previous 2 years.

Social Media
UK
6 months to
23 Jan 2018
Same period 2017 Same period 2016
Rank 359 368 346
Rank change year-on-year +9 -22 -95
Permanent jobs citing Social Media 1,481 1,481 1,918
As % of all permanent IT jobs advertised in the UK 0.85% 0.84% 0.93%
As % of the Miscellaneous category 2.02% 2.07% 2.19%
Number of salaries quoted 1,212 1,221 1,533
UK median annual salary £40,000 £40,000 £40,000
10th Percentile £23,750 £24,000 £22,500
90th Percentile £72,500 £75,000 £70,000
UK excluding London median annual salary £34,125 £33,000 £36,500
% change year-on-year +3.41% -9.59% -2.67%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 73,311 71,713 87,494
As % of all permanent IT jobs advertised in the UK 41.99% 40.77% 42.22%
Number of salaries quoted 57,027 58,844 70,439
UK median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +5.56%
10th Percentile £27,500 £27,500 £27,500
90th Percentile £82,500 £81,250 £80,000
UK excluding London median annual salary £42,500 £42,500 £42,000
% change year-on-year - +1.19% +5.00%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

The salary distribution of IT jobs citing Social Media over the 6 months to 23 January 2018.

Salary histogram for Social Media in the UK

Social Media
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 23 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +3 1,428 £40,000 - 371
UK excluding London +42 786 £34,125 +3.41% 214
London -37 672 £50,000 - 168
South East +2 244 £35,000 +10.24% 58
North of England +85 200 £35,000 -3.45% 72
Midlands +41 173 £30,000 - 30
West Midlands +28 131 £30,000 -3.23% 18
Yorkshire +65 97 £32,500 -9.72% 26
East of England +23 93 £45,000 -10.00% 30
North West +17 85 £32,500 -18.75% 31
East Midlands +18 45 £30,000 - 12
South West -18 44 £22,000 -38.03% 13
Scotland -52 24 £40,000 -11.11% 7
North East -4 18 £45,000 +95.65% 15
Wales +12 12 £21,750 -46.95% 2

For the 6 months to 23 January 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Social Media.

1 777 (52.46%) Marketing
2 412 (27.82%) Google
3 374 (25.25%) SEO
4 354 (23.90%) Agile Software Development
4 354 (23.90%) Analytics
5 338 (22.82%) Digital Marketing
6 322 (21.74%) HTML
7 280 (18.91%) Degree
8 268 (18.10%) JavaScript
9 256 (17.29%) Facebook
10 254 (17.15%) CSS
11 238 (16.07%) Pay per click
12 221 (14.92%) MVC
13 220 (14.85%) Git (software)
14 217 (14.65%) User Experience
15 206 (13.91%) C#
16 204 (13.77%) Advertising
17 199 (13.44%) .NET
18 183 (12.36%) Node.js
19 170 (11.48%) Ruby
20 169 (11.41%) SQL Server
20 169 (11.41%) Analytical Skills
21 167 (11.28%) TDD
22 166 (11.21%) Google Analytics
23 165 (11.14%) ASP.NET
24 163 (11.01%) Apple
24 163 (11.01%) Finance
25 155 (10.47%) RESTful
26 151 (10.20%) Yahoo!
27 150 (10.13%) CRM

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 138 (9.32%) CMS
2 96 (6.48%) WordPress
3 23 (1.55%) Apache Spark
4 14 (0.95%) Adobe Experience Manager
4 14 (0.95%) SharePoint
5 13 (0.88%) Umbraco
6 11 (0.74%) Drupal
6 11 (0.74%) Elasticsearch
7 10 (0.68%) Apache
7 10 (0.68%) IIS
8 9 (0.61%) SAS
8 9 (0.61%) Sitecore CMS
9 8 (0.54%) Ethereum
10 6 (0.41%) SharePoint 2013
11 3 (0.20%) ArcGIS
11 3 (0.20%) SharePoint 2010
11 3 (0.20%) Skype for Business
12 2 (0.14%) Confluence
12 2 (0.14%) Joomla!
12 2 (0.14%) nginx
Applications
1 131 (8.85%) Photoshop
2 112 (7.56%) Microsoft Excel
3 73 (4.93%) Adobe Illustrator
4 68 (4.59%) Microsoft Office
5 43 (2.90%) Adobe Creative Suite
6 38 (2.57%) Microsoft PowerPoint
7 36 (2.43%) InDesign
8 25 (1.69%) InVision
9 20 (1.35%) Adobe Premiere
10 17 (1.15%) Adobe After Effects
11 13 (0.88%) Fireworks
12 9 (0.61%) Microsoft Project
13 7 (0.47%) Chatbot
14 5 (0.34%) Final Cut Pro
14 5 (0.34%) MS Visio
14 5 (0.34%) SPSS
15 4 (0.27%) OmniGraffle
16 3 (0.20%) Camtasia
17 1 (0.068%) Moqups
17 1 (0.068%) Spreadsheet
Business Applications
1 19 (1.28%) Dynamics CRM
2 14 (0.95%) Magento
3 12 (0.81%) Eloqua
4 8 (0.54%) Salesforce.com CRM
5 6 (0.41%) OpenCart
6 5 (0.34%) Sprinklr
6 5 (0.34%) WebTrends
7 4 (0.27%) Abakus
8 3 (0.20%) Dynamics AX
8 3 (0.20%) Dynamics NAV
8 3 (0.20%) NetSuite
9 1 (0.068%) Cognos Business Intelligence
9 1 (0.068%) Radian6
9 1 (0.068%) SAP CO
9 1 (0.068%) SAP FI
9 1 (0.068%) SAP FI/CO
9 1 (0.068%) SAP S/4HANA
Cloud Services
1 166 (11.21%) Google Analytics
2 125 (8.44%) AdWords
3 76 (5.13%) SaaS
4 50 (3.38%) Microsoft Azure
5 44 (2.97%) Amazon AWS
6 28 (1.89%) MailChimp
7 25 (1.69%) PaaS
8 22 (1.49%) Adobe Creative Cloud
9 13 (0.88%) npm
10 10 (0.68%) Adobe Analytics
10 10 (0.68%) Google Tag Manager
11 8 (0.54%) Amazon Kinesis
11 8 (0.54%) Datadog
12 7 (0.47%) IBM Cloud
13 6 (0.41%) Serverless
14 5 (0.34%) AWS Elastic Beanstalk
14 5 (0.34%) Google Cloud Platform
14 5 (0.34%) Office 365
15 4 (0.27%) Dropbox
15 4 (0.27%) Firebase
Communications & Networking
1 108 (7.29%) Internet
2 20 (1.35%) SMS
3 13 (0.88%) VoIP
4 12 (0.81%) Intranet
5 11 (0.74%) Unified Communications
6 10 (0.68%) DNS
6 10 (0.68%) HTTP
7 6 (0.41%) FTP
8 5 (0.34%) Firewall
9 3 (0.20%) Broadband
9 3 (0.20%) Extranet
9 3 (0.20%) Skype
10 2 (0.14%) LAN
10 2 (0.14%) Wi-Fi
11 1 (0.068%) Cisco IOS
11 1 (0.068%) CTI
11 1 (0.068%) SSH
11 1 (0.068%) VPN
11 1 (0.068%) WAN
11 1 (0.068%) Wireless
Database & Business Intelligence
1 169 (11.41%) SQL Server
2 146 (9.86%) NoSQL
3 97 (6.55%) SQL Server 2014
4 68 (4.59%) MySQL
5 43 (2.90%) Big Data
6 38 (2.57%) MongoDB
7 33 (2.23%) Hadoop
8 28 (1.89%) PostgreSQL
9 23 (1.55%) Redis
10 21 (1.42%) SQL Server 2016
11 18 (1.22%) Amazon DynamoDB
11 18 (1.22%) Blockchain
12 13 (0.88%) Power BI
13 11 (0.74%) Apache Cassandra
14 10 (0.68%) Data Warehouse
14 10 (0.68%) Relational Database
15 9 (0.61%) QlikView
16 7 (0.47%) Data Mining
17 6 (0.41%) GIS
17 6 (0.41%) SQL Server Integration Services
Development Applications
1 220 (14.85%) Git (software)
2 37 (2.50%) Subversion
3 34 (2.30%) JIRA
4 32 (2.16%) Axure RP
5 25 (1.69%) Jenkins
6 21 (1.42%) Xcode
7 19 (1.28%) Grunt
8 18 (1.22%) webpack
9 17 (1.15%) gulp
10 13 (0.88%) SpecFlow
11 12 (0.81%) Babel
11 12 (0.81%) Vagrant
12 10 (0.68%) Selenium
13 9 (0.61%) Moq
13 9 (0.61%) NUnit
13 9 (0.61%) Visual Studio
14 8 (0.54%) Dreamweaver
14 8 (0.54%) Maven
14 8 (0.54%) Team Foundation Server
15 7 (0.47%) Ant
General
1 777 (52.46%) Marketing
2 204 (13.77%) Advertising
3 163 (11.01%) Finance
4 83 (5.60%) Retail
5 52 (3.51%) Publishing
6 48 (3.24%) Telecoms
7 43 (2.90%) Games
8 42 (2.84%) Banking
9 35 (2.36%) Manufacturing
10 32 (2.16%) Brand Awareness
11 29 (1.96%) Legal
12 23 (1.55%) Automotive
13 20 (1.35%) Electronics
14 16 (1.08%) Law
15 13 (0.88%) Russian Language
16 12 (0.81%) Financial Institution
17 11 (0.74%) Multimedia
18 10 (0.68%) Music Industry
19 9 (0.61%) Retail Banking
20 6 (0.41%) Back Office
Job Titles
1 441 (29.78%) Developer
2 149 (10.06%) .NET Developer
3 147 (9.93%) Social Media Developer
4 121 (8.17%) Marketing Manager
5 103 (6.95%) Designer
6 80 (5.40%) Marketing Executive
7 79 (5.33%) Senior Developer
8 75 (5.06%) Consultant
9 72 (4.86%) Account Manager
10 71 (4.79%) Analyst
11 61 (4.12%) Front End Developer (Client-Side Developer)
12 60 (4.05%) Web Developer
13 58 (3.92%) PPC Manager
14 56 (3.78%) Digital Marketing Manager
14 56 (3.78%) JavaScript Developer
15 53 (3.58%) PHP Developer
16 51 (3.44%) PPC Account Manager
17 43 (2.90%) Digital Executive
17 43 (2.90%) HTML CSS Developer
17 43 (2.90%) HTML Developer
Libraries, Frameworks & Software Standards
1 322 (21.74%) HTML
2 254 (17.15%) CSS
3 199 (13.44%) .NET
4 183 (12.36%) Node.js
5 165 (11.14%) ASP.NET
6 155 (10.47%) RESTful
7 142 (9.59%) ASP.NET Web API
8 140 (9.45%) ASP.NET MVC
9 129 (8.71%) HTML5
10 117 (7.90%) WCF
11 116 (7.83%) ASP.NET MVC 5
12 104 (7.02%) AngularJS
13 96 (6.48%) jQuery
14 80 (5.40%) React
15 68 (4.59%) CSS3
16 63 (4.25%) Web Services
17 54 (3.65%) REST
18 52 (3.51%) Sass
19 47 (3.17%) Symfony
20 46 (3.11%) Ajax
Miscellaneous
1 217 (14.65%) User Experience
2 169 (11.41%) Analytical Skills
3 149 (10.06%) BBC
4 104 (7.02%) Blog
5 77 (5.20%) Mobile App
6 68 (4.59%) Graphic Design
7 42 (2.84%) Fintech
8 35 (2.36%) Computer Science
8 35 (2.36%) Digital Media
9 31 (2.09%) Algorithms
9 31 (2.09%) Greenfield Project
10 30 (2.03%) Smartphone
11 22 (1.49%) Marketing Technology
12 20 (1.35%) iPad
13 19 (1.28%) iPhone
14 17 (1.15%) Animation
14 17 (1.15%) Video Editing
15 15 (1.01%) Enterprise Software
16 14 (0.95%) FMCG
16 14 (0.95%) Hedge funds
Operating Systems
1 59 (3.98%) Linux
2 50 (3.38%) Apple iOS
3 40 (2.70%) Android
4 19 (1.28%) Windows
5 11 (0.74%) Mac OS X
6 10 (0.68%) CentOS
7 4 (0.27%) Unix
8 3 (0.20%) Debian
8 3 (0.20%) VMS
9 2 (0.14%) Ubuntu
9 2 (0.14%) Windows Server
10 1 (0.068%) Mac OS
10 1 (0.068%) Windows 10
10 1 (0.068%) Windows 7
10 1 (0.068%) Windows 8
10 1 (0.068%) Windows Mobile
Processes & Methodologies
1 374 (25.25%) SEO
2 354 (23.90%) Agile Software Development
2 354 (23.90%) Analytics
3 338 (22.82%) Digital Marketing
4 238 (16.07%) Pay per click
5 221 (14.92%) MVC
6 167 (11.28%) TDD
7 150 (10.13%) CRM
8 149 (10.06%) OO
9 143 (9.66%) Web Development
10 141 (9.52%) E-Commerce
11 134 (9.05%) BDD
12 131 (8.85%) Marketing Strategy
13 116 (7.83%) Web Application Development
14 114 (7.70%) Project Management
15 113 (7.63%) Email Marketing
16 105 (7.09%) B2B
17 93 (6.28%) Business Development
18 86 (5.81%) Content Marketing
19 80 (5.40%) Social Media Management
Programming Languages
1 268 (18.10%) JavaScript
2 206 (13.91%) C#
3 170 (11.48%) Ruby
4 133 (8.98%) SQL
5 129 (8.71%) PHP
6 92 (6.21%) Java
6 92 (6.21%) Python
7 29 (1.96%) R
8 28 (1.89%) ES6
9 27 (1.82%) Objective-C
10 24 (1.62%) C++
11 20 (1.35%) Scala
11 20 (1.35%) T-SQL
12 17 (1.15%) PHP 7
13 16 (1.08%) Perl
14 15 (1.01%) TypeScript
15 14 (0.95%) Bash Shell
16 13 (0.88%) Go
17 10 (0.68%) C
18 9 (0.61%) MATLAB
Qualifications
1 280 (18.91%) Degree
2 33 (2.23%) PhD
3 18 (1.22%) Computer Science Degree
4 7 (0.47%) DBS Check
5 6 (0.41%) AWS Certification
5 6 (0.41%) Master's Degree
6 5 (0.34%) ITIL Certification
6 5 (0.34%) SC Cleared
6 5 (0.34%) Security Cleared
7 4 (0.27%) Numerate Degree
8 3 (0.20%) APMP
8 3 (0.20%) ISEB
8 3 (0.20%) RHCE
9 2 (0.14%) CCNA
9 2 (0.14%) Cisco Certification
9 2 (0.14%) DV Cleared
9 2 (0.14%) ISTQB
9 2 (0.14%) ISTQB Foundation Certification
10 1 (0.068%) CWNA
10 1 (0.068%) MBA
Quality Assurance & Compliance
1 42 (2.84%) Actionable Recommendations
2 32 (2.16%) QA
3 13 (0.88%) SLA
4 8 (0.54%) PMO
5 3 (0.20%) Data Quality
5 3 (0.20%) GDPR
6 2 (0.14%) GCP
7 1 (0.068%) COBIT
System Software
1 32 (2.16%) Docker
2 6 (0.41%) Samba
3 4 (0.27%) VMware Infrastructure
4 1 (0.068%) Active Directory
4 1 (0.068%) Firmware
4 1 (0.068%) Virtual Machines
Systems Management
1 33 (2.23%) Opscode Chef
2 17 (1.15%) Puppet
3 16 (1.08%) Ansible
4 8 (0.54%) Cobbler
4 8 (0.54%) Grafana
4 8 (0.54%) Nagios
4 8 (0.54%) Prometheus
5 6 (0.41%) cPanel
5 6 (0.41%) Plesk
6 3 (0.20%) Systems Management Server (SMS)
7 1 (0.068%) Kibana
7 1 (0.068%) Kubernetes
7 1 (0.068%) logstash
7 1 (0.068%) Microsoft Intune
7 1 (0.068%) SCCM
Vendors
1 412 (27.82%) Google
2 256 (17.29%) Facebook
3 163 (11.01%) Apple
4 151 (10.20%) Yahoo!
5 146 (9.86%) Sony
6 142 (9.59%) Adobe
7 137 (9.25%) Microsoft
8 113 (7.63%) Twitter
9 54 (3.65%) Salesforce.com
10 35 (2.36%) Marketo
11 20 (1.35%) Zend
12 19 (1.28%) Pardot
13 16 (1.08%) HubSpot
14 15 (1.01%) SAP
14 15 (1.01%) Sitecore
14 15 (1.01%) Tableau
15 14 (0.95%) Hootsuite
16 11 (0.74%) DoubleClick
17 9 (0.61%) IBM
18 8 (0.54%) Capita