Period
to 17 November 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 17 November 2017 with a comparison to the same period over the previous 2 years.

Social Media
UK
6 months to
17 Nov 2017
Same period 2016 Same period 2015
Rank 354 374 298
Rank change year-on-year +20 -76 -67
Permanent jobs citing Social Media 1606 1546 2338
As % of all permanent IT jobs advertised in the UK 0.89% 0.81% 1.07%
As % of the Miscellaneous category 2.07% 1.99% 2.54%
Number of salaries quoted 1279 1281 1839
UK median annual salary £40,000 £41,000 £40,000
Median salary % change year-on-year -2.44% +2.50% -5.88%
10th Percentile £22,500 £23,750 £22,500
90th Percentile £72,500 £75,000 £68,750
UK excluding London median annual salary £34,000 £35,000 £35,000
% change year-on-year -2.86% - -6.67%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 77448 77681 91957
As % of all permanent IT jobs advertised in the UK 42.99% 40.85% 41.93%
Number of salaries quoted 58388 63777 73655
UK median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +5.56%
10th Percentile £27,500 £27,500 £27,000
90th Percentile £82,500 £80,000 £78,750
UK excluding London median annual salary £42,500 £42,500 £41,000
% change year-on-year - +3.66% +2.50%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

The salary distribution of IT jobs citing Social Media over the 6 months to 17 November 2017.

Salary histogram for Social Media in the UK

Social Media
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 17 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +36 1548 £40,000 -5.88% 82
UK excluding London +72 864 £34,000 -2.86% 39
London -17 718 £50,000 -4.76% 45
South East +44 274 £35,000 +7.69% 12
North of England +67 197 £35,000 - 13
Midlands +85 196 £30,000 +3.20% 6
West Midlands +32 148 £30,000 +5.26% 3
East of England +30 108 £50,000 +25.00% 2
Yorkshire +92 101 £36,250 -9.38% 6
North West -2 87 £32,500 - 6
South West +7 54 £29,000 -17.14% 4
East Midlands +66 51 £30,750 -5.38% 3
Scotland -32 25 £40,000 -
Wales +13 10 £32,500 -17.20% 2
North East +20 9 £45,000 +95.65% 1
Northern Ireland -30 1 £45,000 +44.00%

For the 6 months to 17 November 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Social Media.

1 856 (53.30%) Marketing
2 411 (25.59%) Google
3 382 (23.79%) HTML
4 370 (23.04%) Analytics
5 368 (22.91%) Agile Software Development
6 367 (22.85%) SEO
7 328 (20.42%) Digital Marketing
8 309 (19.24%) JavaScript
9 303 (18.87%) CSS
10 297 (18.49%) Degree
11 243 (15.13%) Facebook
12 242 (15.07%) Git (software)
13 237 (14.76%) Finance
14 228 (14.20%) User Experience
15 225 (14.01%) MVC
16 213 (13.26%) Pay per click
17 210 (13.08%) C#
18 207 (12.89%) .NET
19 197 (12.27%) Advertising
20 188 (11.71%) CRM
20 188 (11.71%) HTML5
21 182 (11.33%) Google Analytics
22 176 (10.96%) Adobe
23 175 (10.90%) SQL Server
24 174 (10.83%) Node.js
25 162 (10.09%) Analytical Skills
25 162 (10.09%) AngularJS
26 161 (10.02%) ASP.NET
27 160 (9.96%) SQL
27 160 (9.96%) TDD

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 142 (8.84%) CMS
2 104 (6.48%) WordPress
3 20 (1.25%) Elasticsearch
4 16 (1.00%) Adobe Experience Manager
5 15 (0.93%) SharePoint
5 15 (0.93%) Umbraco
6 12 (0.75%) Apache Spark
6 12 (0.75%) Drupal
6 12 (0.75%) Sitecore CMS
7 9 (0.56%) SAS
8 8 (0.50%) Ethereum
8 8 (0.50%) IIS
9 7 (0.44%) EPiServer
10 4 (0.25%) Apache
10 4 (0.25%) Confluence
10 4 (0.25%) OpenStack
11 3 (0.19%) NServiceBus
11 3 (0.19%) Skype for Business
12 2 (0.12%) Apache Solr
12 2 (0.12%) Magnolia
Applications
1 138 (8.59%) Photoshop
2 130 (8.09%) Microsoft Excel
3 91 (5.67%) Microsoft Office
4 85 (5.29%) Adobe Illustrator
5 47 (2.93%) Adobe Creative Suite
5 47 (2.93%) Microsoft PowerPoint
6 42 (2.62%) InDesign
7 22 (1.37%) InVision
8 18 (1.12%) Adobe After Effects
9 17 (1.06%) Adobe Premiere
10 16 (1.00%) OmniGraffle
11 11 (0.68%) MS Visio
12 10 (0.62%) Final Cut Pro
12 10 (0.62%) Fireworks
12 10 (0.62%) Spreadsheet
13 9 (0.56%) Microsoft Project
13 9 (0.56%) Moqups
14 8 (0.50%) Chatbot
15 6 (0.37%) SPSS
16 1 (0.062%) Acrobat
Business Applications
1 19 (1.18%) Magento
2 13 (0.81%) Dynamics CRM
2 13 (0.81%) Eloqua
3 7 (0.44%) Salesforce.com CRM
4 6 (0.37%) OpenCart
4 6 (0.37%) WebTrends
5 5 (0.31%) SessionCam
5 5 (0.31%) Social Studio
5 5 (0.31%) Sprinklr
6 4 (0.25%) Abakus
7 3 (0.19%) Dynamics AX
7 3 (0.19%) Dynamics NAV
7 3 (0.19%) NetSuite
8 1 (0.062%) Adobe Campaign
8 1 (0.062%) Payment Gateway
8 1 (0.062%) Radian6
8 1 (0.062%) Unica
Cloud Services
1 182 (11.33%) Google Analytics
2 127 (7.91%) AdWords
3 68 (4.23%) SaaS
4 67 (4.17%) Amazon AWS
5 55 (3.42%) Microsoft Azure
6 24 (1.49%) PaaS
7 22 (1.37%) Adobe Creative Cloud
7 22 (1.37%) MailChimp
8 20 (1.25%) Serverless
9 19 (1.18%) Adobe Analytics
10 15 (0.93%) AWS Lambda
11 14 (0.87%) Google Tag Manager
12 10 (0.62%) Office 365
13 9 (0.56%) IBM Cloud
14 8 (0.50%) Datadog
14 8 (0.50%) npm
15 7 (0.44%) Amazon Kinesis
15 7 (0.44%) Cloud Computing
16 6 (0.37%) Basecamp
17 5 (0.31%) Google Cloud Platform
Communications & Networking
1 132 (8.22%) Internet
2 21 (1.31%) SMS
3 12 (0.75%) Intranet
4 9 (0.56%) DNS
4 9 (0.56%) HTTP
5 8 (0.50%) LAN
6 6 (0.37%) FTP
7 3 (0.19%) Extranet
7 3 (0.19%) Firewall
7 3 (0.19%) Skype
7 3 (0.19%) Wireless
8 2 (0.12%) Broadband
8 2 (0.12%) SSH
8 2 (0.12%) VoIP
8 2 (0.12%) WAN
8 2 (0.12%) Wi-Fi
9 1 (0.062%) RTCP
9 1 (0.062%) SSL
9 1 (0.062%) STUN
9 1 (0.062%) TCP/IP
Database & Business Intelligence
1 175 (10.90%) SQL Server
2 126 (7.85%) NoSQL
3 101 (6.29%) SQL Server 2014
4 67 (4.17%) MySQL
5 65 (4.05%) Big Data
6 40 (2.49%) MongoDB
7 29 (1.81%) SQL Server 2016
8 23 (1.43%) PostgreSQL
9 19 (1.18%) Data Warehouse
9 19 (1.18%) Hadoop
9 19 (1.18%) Redis
10 18 (1.12%) Apache Cassandra
11 16 (1.00%) Blockchain
12 15 (0.93%) SQL Server Integration Services
12 15 (0.93%) SQL Server Reporting Services
13 14 (0.87%) SQL Server Analysis Services
14 13 (0.81%) Amazon DynamoDB
14 13 (0.81%) Microsoft Analysis Services
15 10 (0.62%) Data Mining
15 10 (0.62%) Relational Database
Development Applications
1 242 (15.07%) Git (software)
2 43 (2.68%) Axure RP
3 35 (2.18%) JIRA
4 26 (1.62%) Grunt
4 26 (1.62%) Subversion
5 25 (1.56%) TeamCity
6 24 (1.49%) Jenkins
7 22 (1.37%) webpack
8 18 (1.12%) gulp
9 15 (0.93%) SpecFlow
9 15 (0.93%) Xcode
10 12 (0.75%) Moq
10 12 (0.75%) NUnit
11 10 (0.62%) Dreamweaver
12 9 (0.56%) Babel
12 9 (0.56%) JSUnit
12 9 (0.56%) Selenium
12 9 (0.56%) Visual Studio
13 8 (0.50%) Maven
14 7 (0.44%) Ant
General
1 856 (53.30%) Marketing
2 237 (14.76%) Finance
3 197 (12.27%) Advertising
4 97 (6.04%) Retail
5 64 (3.99%) Manufacturing
6 61 (3.80%) Banking
7 59 (3.67%) Games
8 55 (3.42%) Telecoms
9 51 (3.18%) Electronics
10 48 (2.99%) Automotive
11 47 (2.93%) Publishing
12 30 (1.87%) Brand Awareness
13 29 (1.81%) Legal
14 15 (0.93%) Multimedia
14 15 (0.93%) Music Industry
15 14 (0.87%) Law
16 13 (0.81%) Financial Institution
17 9 (0.56%) Retail Banking
18 6 (0.37%) German Language
18 6 (0.37%) Russian Language
Job Titles
1 464 (28.89%) Developer
2 144 (8.97%) .NET Developer
3 118 (7.35%) Social Media Developer
4 103 (6.41%) Designer
5 102 (6.35%) Senior Developer
6 97 (6.04%) Consultant
7 90 (5.60%) Account Manager
8 86 (5.35%) Marketing Manager
9 83 (5.17%) Analyst
10 78 (4.86%) JavaScript Developer
11 75 (4.67%) Front End Developer (Client-Side Developer)
12 74 (4.61%) Marketing Executive
13 72 (4.48%) HTML Developer
14 71 (4.42%) HTML CSS Developer
15 69 (4.30%) Junior
16 63 (3.92%) PPC Manager
17 60 (3.74%) Web Developer
18 54 (3.36%) Project Manager
19 53 (3.30%) Graduate
20 52 (3.24%) PPC Account Manager
Libraries, Frameworks & Software Standards
1 382 (23.79%) HTML
2 303 (18.87%) CSS
3 207 (12.89%) .NET
4 188 (11.71%) HTML5
5 174 (10.83%) Node.js
6 162 (10.09%) AngularJS
7 161 (10.02%) ASP.NET
8 148 (9.22%) ASP.NET Web API
9 145 (9.03%) RESTful
10 134 (8.34%) ASP.NET MVC
11 122 (7.60%) jQuery
12 107 (6.66%) WCF
13 104 (6.48%) ASP.NET MVC 5
14 81 (5.04%) CSS3
15 74 (4.61%) REST
16 68 (4.23%) React
17 64 (3.99%) Sass
18 62 (3.86%) Web Services
19 60 (3.74%) JSON
20 47 (2.93%) Symfony
Miscellaneous
1 228 (14.20%) User Experience
2 162 (10.09%) Analytical Skills
3 133 (8.28%) BBC
4 122 (7.60%) Mobile App
5 107 (6.66%) Blog
6 61 (3.80%) Graphic Design
7 50 (3.11%) Fintech
8 41 (2.55%) Computer Science
8 41 (2.55%) Digital Media
9 31 (1.93%) Algorithms
10 22 (1.37%) Greenfield Project
11 20 (1.25%) Animation
12 19 (1.18%) Enterprise Software
13 18 (1.12%) Video Editing
14 16 (1.00%) FMCG
14 16 (1.00%) Marketing Technology
15 14 (0.87%) Smartphone
16 13 (0.81%) Client/Server
17 12 (0.75%) Hedge funds
17 12 (0.75%) NHS
Operating Systems
1 68 (4.23%) Linux
2 56 (3.49%) Apple iOS
3 53 (3.30%) Android
4 37 (2.30%) Windows
5 22 (1.37%) Mac OS X
6 7 (0.44%) CentOS
7 6 (0.37%) Unix
8 5 (0.31%) Windows Server
8 5 (0.31%) Windows Server 2008
9 4 (0.25%) Windows Server 2012
10 3 (0.19%) Windows 10
11 2 (0.12%) Debian
11 2 (0.12%) Ubuntu
11 2 (0.12%) VMS
11 2 (0.12%) Windows 7
11 2 (0.12%) Windows 8
12 1 (0.062%) CoreOS
12 1 (0.062%) Mac OS
Processes & Methodologies
1 370 (23.04%) Analytics
2 368 (22.91%) Agile Software Development
3 367 (22.85%) SEO
4 328 (20.42%) Digital Marketing
5 225 (14.01%) MVC
6 213 (13.26%) Pay per click
7 188 (11.71%) CRM
8 160 (9.96%) TDD
9 155 (9.65%) E-Commerce
10 143 (8.90%) OO
11 135 (8.41%) Web Development
12 131 (8.16%) BDD
13 124 (7.72%) Project Management
14 104 (6.48%) Web Application Development
15 101 (6.29%) Marketing Strategy
16 98 (6.10%) Business Intelligence
17 94 (5.85%) Email Marketing
17 94 (5.85%) Web Design
18 93 (5.79%) Content Marketing
19 90 (5.60%) B2B
Programming Languages
1 309 (19.24%) JavaScript
2 210 (13.08%) C#
3 160 (9.96%) SQL
4 142 (8.84%) Ruby
5 137 (8.53%) PHP
6 76 (4.73%) Java
7 64 (3.99%) Python
8 32 (1.99%) C
9 28 (1.74%) T-SQL
10 25 (1.56%) R
11 23 (1.43%) TypeScript
12 22 (1.37%) C++
13 21 (1.31%) Scala
14 20 (1.25%) Objective-C
15 17 (1.06%) ES6
16 16 (1.00%) PHP 7
17 12 (0.75%) Perl
18 10 (0.62%) Bash Shell
19 6 (0.37%) Go
20 5 (0.31%) Bourne shell
Qualifications
1 297 (18.49%) Degree
2 30 (1.87%) Computer Science Degree
3 20 (1.25%) PhD
4 15 (0.93%) APMP
5 14 (0.87%) Master's Degree
6 13 (0.81%) Security Cleared
7 9 (0.56%) SC Cleared
8 8 (0.50%) ISEB
9 7 (0.44%) DBS Check
10 6 (0.37%) AWS Certification
11 4 (0.25%) DV Cleared
11 4 (0.25%) ITIL Certification
12 3 (0.19%) RHCE
13 2 (0.12%) A+ Certification
13 2 (0.12%) CCNA
13 2 (0.12%) Cisco Certification
13 2 (0.12%) ISTQB
13 2 (0.12%) ISTQB Foundation Certification
13 2 (0.12%) MCP
13 2 (0.12%) PMI Certification
Quality Assurance & Compliance
1 42 (2.62%) Actionable Recommendations
2 36 (2.24%) QA
3 14 (0.87%) Data Quality
4 8 (0.50%) PMO
4 8 (0.50%) SLA
5 7 (0.44%) GDPR
6 5 (0.31%) ISO/IEC 27001
6 5 (0.31%) PCI DSS
7 4 (0.25%) COBIT
7 4 (0.25%) GCP
8 2 (0.12%) WAI
System Software
1 23 (1.43%) Docker
2 9 (0.56%) Active Directory
3 5 (0.31%) VMware Infrastructure
4 3 (0.19%) Samba
4 3 (0.19%) Virtual Machines
5 1 (0.062%) Hyper-V
5 1 (0.062%) OpenSIPS
5 1 (0.062%) Xen
Systems Management
1 24 (1.49%) Opscode Chef
2 15 (0.93%) Ansible
2 15 (0.93%) Puppet
3 9 (0.56%) Nagios
4 8 (0.50%) Cobbler
4 8 (0.50%) Grafana
4 8 (0.50%) Prometheus
5 6 (0.37%) cPanel
5 6 (0.37%) Plesk
5 6 (0.37%) Systems Management Server (SMS)
6 4 (0.25%) Kubernetes
7 3 (0.19%) SCCM
8 2 (0.12%) WSUS
9 1 (0.062%) Microsoft Intune
Vendors
1 411 (25.59%) Google
2 243 (15.13%) Facebook
3 176 (10.96%) Adobe
4 154 (9.59%) Microsoft
5 149 (9.28%) Apple
6 135 (8.41%) Yahoo!
7 130 (8.09%) Sony
8 106 (6.60%) Twitter
9 47 (2.93%) Salesforce.com
10 34 (2.12%) SAP
11 26 (1.62%) Marketo
12 18 (1.12%) Cognizant
13 17 (1.06%) Hootsuite
13 17 (1.06%) Sitecore
14 15 (0.93%) Tableau
15 14 (0.87%) IBM
16 13 (0.81%) ServiceNow
17 12 (0.75%) HubSpot
18 10 (0.62%) Zend
19 9 (0.56%) Xero