Period
to 29 October 2020

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 29 October 2020 with a comparison to the same period over the previous 2 years.

Social Media
UK
6 months to
29 Oct 2020
Same period 2019 Same period 2018
Rank 445 440 437
Rank change year-on-year -5 -3 -63
Permanent jobs citing Social Media 251 920 1,164
As % of all permanent jobs advertised in the UK 0.50% 0.67% 0.71%
As % of the Miscellaneous category 1.32% 1.72% 1.79%
Number of salaries quoted 228 658 936
Median annual salary £47,500 £45,000 £42,500
Median salary % change year-on-year +5.56% +5.88% +6.25%
10th Percentile £26,000 £23,000 £21,250
90th Percentile £85,000 £85,000 £80,000
UK excluding London median annual salary £40,000 £37,500 £35,000
% change year-on-year +6.67% +7.14% -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 18,957 53,596 65,149
As % of all permanent IT jobs advertised in the UK 38.11% 38.91% 39.54%
Number of salaries quoted 15,268 40,581 49,852
Median annual salary £57,500 £52,500 £52,500
Median salary % change year-on-year +9.52% - +5.00%
10th Percentile £32,500 £29,750 £28,750
90th Percentile £97,500 £90,000 £85,225
UK excluding London median annual salary £48,000 £45,000 £45,000
% change year-on-year +6.67% - +5.88%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a proportion of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

3-month moving average salary quoted in jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

Salary distribution for jobs citing Social Media over the 6 months to 29 October 2020.

Salary histogram for Social Media in the UK

Social Media
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 29 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -17 231 £47,500 +5.56% 81
UK excluding London +115 121 £40,000 +6.67% 62
London -36 119 £57,500 +15.00% 25
North of England +171 46 £54,250 +35.63% 19
Work from Home +29 42 £57,500 +5.50% 13
North West +144 27 £48,750 +23.32% 15
South East +128 27 £40,000 -5.88% 18
South West +78 18 £37,500 +1.35% 5
East of England +99 13 £50,000 +38.56% 10
Yorkshire +117 12 £35,000 -12.50% 3
Midlands +104 8 £34,500 +15.00% 4
North East +29 7 £60,000 +13.09% 1
West Midlands +100 6 £21,600 -13.60% 1
Scotland +85 5 £40,000 +23.08% 3
Isle of Man - 3 £17,000 -
East Midlands +69 2 £34,500 -18.82% 3
Wales +32 1 £32,646 -13.18% 2

For the 6 months to 29 October 2020, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Social Media.

1 120 (47.81%) Marketing
2 69 (27.49%) Agile Software Development
3 58 (23.11%) Analytics
4 55 (21.91%) Digital Marketing
5 48 (19.12%) JavaScript
6 44 (17.53%) Blog
7 43 (17.13%) SEO
8 38 (15.14%) Advertising
8 38 (15.14%) Google
9 35 (13.94%) Degree
9 35 (13.94%) HTML
10 34 (13.55%) AWS
11 33 (13.15%) B2B
12 32 (12.75%) E-Commerce
12 32 (12.75%) Marketing Strategy
13 31 (12.35%) SaaS
13 31 (12.35%) Java
13 31 (12.35%) Software Engineering
14 30 (11.95%) CSS
15 29 (11.55%) Node.js
16 28 (11.16%) Open Source
16 28 (11.16%) SQL
17 27 (10.76%) Business Intelligence
17 27 (10.76%) Continuous Integration
18 26 (10.36%) User Experience
18 26 (10.36%) React
19 25 (9.96%) Microservices
19 25 (9.96%) Android
20 24 (9.56%) Apple iOS
20 24 (9.56%) JIRA

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (6.77%) CMS
2 15 (5.98%) WordPress
3 13 (5.18%) Confluence
4 8 (3.19%) Headless CMS
5 6 (2.39%) Apache Spark
5 6 (2.39%) Drupal
6 5 (1.99%) GlassFish
7 4 (1.59%) JBoss
7 4 (1.59%) WebSphere
8 3 (1.20%) Adobe Experience Manager
9 1 (0.40%) Apache
9 1 (0.40%) Elasticsearch
9 1 (0.40%) IIS
9 1 (0.40%) Tomcat
Applications
1 10 (3.98%) Microsoft Office
2 6 (2.39%) Microsoft Excel
3 5 (1.99%) Microsoft PowerPoint
4 4 (1.59%) Adobe Illustrator
4 4 (1.59%) Chatbot
4 4 (1.59%) Photoshop
4 4 (1.59%) Spreadsheet
5 3 (1.20%) Adobe Creative Suite
5 3 (1.20%) InDesign
6 2 (0.80%) Acrobat
6 2 (0.80%) Figma
7 1 (0.40%) Adobe After Effects
7 1 (0.40%) InVision
7 1 (0.40%) Sketch
Business Applications
1 14 (5.58%) Magento
2 4 (1.59%) IBM Operational Decision Manager
3 3 (1.20%) WebTrends
4 2 (0.80%) Payment Gateway
4 2 (0.80%) Social Studio
5 1 (0.40%) Dynamics CRM
5 1 (0.40%) Salesforce.com CRM
5 1 (0.40%) Sprinklr
5 1 (0.40%) Summit
Cloud Services
1 34 (13.55%) AWS
2 31 (12.35%) SaaS
3 20 (7.97%) Google Analytics
4 15 (5.98%) GitHub
5 13 (5.18%) Azure
6 11 (4.38%) Serverless
7 10 (3.98%) GCP
8 8 (3.19%) AWS Lambda
8 8 (3.19%) Azure Functions
8 8 (3.19%) Firebase
9 5 (1.99%) Power Platform
9 5 (1.99%) Trello
10 4 (1.59%) IaaS
10 4 (1.59%) PaaS
11 3 (1.20%) AdWords
11 3 (1.20%) Cloud Computing
11 3 (1.20%) G Suite
11 3 (1.20%) npm
11 3 (1.20%) TestFlight
12 2 (0.80%) Slack
Communications & Networking
1 5 (1.99%) Firewall
2 2 (0.80%) Internet
2 2 (0.80%) Network Security
3 1 (0.40%) MPLS
3 1 (0.40%) SSH
3 1 (0.40%) VPN
Database & Business Intelligence
1 19 (7.57%) NoSQL
2 18 (7.17%) Big Data
3 10 (3.98%) Amazon Redshift
4 8 (3.19%) Snowflake Schema
5 6 (2.39%) Hadoop
5 6 (2.39%) SQL Server
6 5 (1.99%) Apache Hive
6 5 (1.99%) Data Warehouse
6 5 (1.99%) Looker
6 5 (1.99%) Power BI
6 5 (1.99%) Qlik Sense
7 3 (1.20%) Blockchain
7 3 (1.20%) Flink
7 3 (1.20%) Mixpanel
7 3 (1.20%) Star Schema
8 2 (0.80%) Data Mining
8 2 (0.80%) MySQL
9 1 (0.40%) PostgreSQL
9 1 (0.40%) Relational Database
9 1 (0.40%) Tableau
Development Applications
1 24 (9.56%) JIRA
2 21 (8.37%) Git (software)
3 12 (4.78%) JUnit
3 12 (4.78%) Mockito
4 8 (3.19%) Vagrant
5 7 (2.79%) Jenkins
5 7 (2.79%) TeamCity
6 6 (2.39%) Atlassian Bamboo
6 6 (2.39%) GitLab
7 5 (1.99%) git-flow
7 5 (1.99%) Xcode
8 4 (1.59%) Apache Archiva
8 4 (1.59%) Artifactory
8 4 (1.59%) Bitbucket
8 4 (1.59%) Sonatype Nexus
9 3 (1.20%) Jasmine
10 2 (0.80%) Cypress.io
10 2 (0.80%) Octopus Deploy
10 2 (0.80%) Protractor
11 1 (0.40%) webpack
General
1 120 (47.81%) Marketing
2 38 (15.14%) Advertising
3 21 (8.37%) Finance
4 18 (7.17%) Retail
5 12 (4.78%) Brand Awareness
6 10 (3.98%) Games
6 10 (3.98%) Legal
7 8 (3.19%) Law
8 7 (2.79%) Telecoms
9 6 (2.39%) Publishing
10 4 (1.59%) Pharmaceutical
10 4 (1.59%) Public Sector
11 3 (1.20%) Multimedia
12 2 (0.80%) Automotive
12 2 (0.80%) Banking
12 2 (0.80%) Electronics
12 2 (0.80%) German Language
12 2 (0.80%) Japanese Language
12 2 (0.80%) Police
12 2 (0.80%) Spanish Language
Job Titles
1 63 (25.10%) Developer
2 28 (11.16%) Marketing Manager
3 17 (6.77%) Full Stack Developer
3 17 (6.77%) Java Developer
4 16 (6.37%) Senior Developer
5 15 (5.98%) Architect
6 13 (5.18%) Digital Marketing Manager
7 12 (4.78%) Designer
8 11 (4.38%) Social Media Manager
9 10 (3.98%) Analyst
9 10 (3.98%) Consultant
9 10 (3.98%) JavaScript Developer
9 10 (3.98%) SC Cleared Java Developer
10 9 (3.59%) Node.js Developer
11 8 (3.19%) Data Architect
11 8 (3.19%) PHP Developer
11 8 (3.19%) UI Designer
11 8 (3.19%) UI/UX Designer
11 8 (3.19%) UX Designer
12 6 (2.39%) Project Manager
Libraries, Frameworks & Software Standards
1 35 (13.94%) HTML
2 30 (11.95%) CSS
3 29 (11.55%) Node.js
4 26 (10.36%) React
5 22 (8.76%) RESTful
6 21 (8.37%) REST
7 20 (7.97%) HTML5
8 19 (7.57%) AngularJS
9 16 (6.37%) Spring
10 15 (5.98%) CSS3
11 12 (4.78%) Apache Camel
11 12 (4.78%) JAX-RS
11 12 (4.78%) JMS
11 12 (4.78%) Spring Integration
12 10 (3.98%) .NET
13 9 (3.59%) React Native
14 8 (3.19%) Ember.js
14 8 (3.19%) GraphQL
14 8 (3.19%) Serverless Framework
14 8 (3.19%) WireMock
Miscellaneous
1 44 (17.53%) Blog
2 26 (10.36%) User Experience
3 23 (9.16%) Mobile App
4 22 (8.76%) Analytical Skills
5 9 (3.59%) Digital Media
5 9 (3.59%) Self-Motivation
6 8 (3.19%) Cloud Native
7 7 (2.79%) Algorithms
8 6 (2.39%) Graphic Design
9 5 (1.99%) Clustering
10 4 (1.59%) Animation
10 4 (1.59%) Online Gambling
10 4 (1.59%) Photography
11 3 (1.20%) BBC
11 3 (1.20%) Driving Licence
11 3 (1.20%) Management Information System
12 2 (0.80%) Cyberthreat
12 2 (0.80%) NHS
12 2 (0.80%) Security Operations Centre
12 2 (0.80%) Video Editing
Operating Systems
1 25 (9.96%) Android
2 24 (9.56%) Apple iOS
3 8 (3.19%) VMS
3 8 (3.19%) Windows
4 6 (2.39%) Linux
5 3 (1.20%) Unix
6 1 (0.40%) MVS
6 1 (0.40%) Ubuntu
Processes & Methodologies
1 69 (27.49%) Agile Software Development
2 58 (23.11%) Analytics
3 55 (21.91%) Digital Marketing
4 43 (17.13%) SEO
5 33 (13.15%) B2B
6 32 (12.75%) E-Commerce
6 32 (12.75%) Marketing Strategy
7 31 (12.35%) Software Engineering
8 28 (11.16%) Open Source
9 27 (10.76%) Business Intelligence
9 27 (10.76%) Continuous Integration
10 25 (9.96%) Microservices
11 21 (8.37%) Decision-Making
12 20 (7.97%) CRM
13 19 (7.57%) B2B Marketing
13 19 (7.57%) Email Marketing
13 19 (7.57%) MVC
13 19 (7.57%) Test Automation
14 18 (7.17%) ETL
15 17 (6.77%) TDD
Programming Languages
1 48 (19.12%) JavaScript
2 31 (12.35%) Java
3 28 (11.16%) SQL
4 18 (7.17%) Python
5 12 (4.78%) Java 8
6 11 (4.38%) PHP
7 10 (3.98%) Apple Swift
8 9 (3.59%) C
8 9 (3.59%) Kotlin
9 8 (3.19%) C#
10 7 (2.79%) Scala
11 6 (2.39%) TypeScript
12 5 (1.99%) PowerShell
13 4 (1.59%) Objective-C
13 4 (1.59%) R
14 2 (0.80%) Bash Shell
14 2 (0.80%) VB.NET
15 1 (0.40%) C++
15 1 (0.40%) VBA
15 1 (0.40%) XPath
Qualifications
1 35 (13.94%) Degree
2 13 (5.18%) SC Cleared
2 13 (5.18%) Security Cleared
3 4 (1.59%) CEH
3 4 (1.59%) CISA
3 4 (1.59%) CISM
3 4 (1.59%) CISSP
3 4 (1.59%) OSCP
4 3 (1.20%) AWS Certification
4 3 (1.20%) Computer Science Degree
4 3 (1.20%) CSSLP
4 3 (1.20%) GIAC
4 3 (1.20%) SANS
5 1 (0.40%) DBS Check
5 1 (0.40%) ECDL
5 1 (0.40%) Master's Degree
5 1 (0.40%) Postgraduate
Quality Assurance & Compliance
1 15 (5.98%) QA
2 10 (3.98%) Data Quality
3 5 (1.99%) ISO/IEC 27001
3 5 (1.99%) PCI DSS
4 4 (1.59%) NIST
5 2 (0.80%) GDPR
5 2 (0.80%) GxP
5 2 (0.80%) Sarbanes-Oxley
6 1 (0.40%) Cyber Essentials
6 1 (0.40%) NCSC
System Software
1 18 (7.17%) Docker
2 3 (1.20%) HDFS
3 1 (0.40%) Active Directory
3 1 (0.40%) Firmware
3 1 (0.40%) VMware Infrastructure
Systems Management
1 15 (5.98%) Kubernetes
2 5 (1.99%) Opscode Chef
2 5 (1.99%) Terraform
3 2 (0.80%) Ansible
3 2 (0.80%) Puppet
4 1 (0.40%) Computer Emergency Response Teams
4 1 (0.40%) Computer Incident Response Team
4 1 (0.40%) Host Intrusion Detection System
Vendors
1 38 (15.14%) Google
2 21 (8.37%) Facebook
3 16 (6.37%) Instagram
3 16 (6.37%) Twitter
4 14 (5.58%) Microsoft
5 11 (4.38%) Adobe
6 6 (2.39%) Salesforce.com
6 6 (2.39%) YouTube
7 5 (1.99%) Hootsuite
7 5 (1.99%) HubSpot
7 5 (1.99%) IBM
7 5 (1.99%) Talend
8 4 (1.59%) Apple
8 4 (1.59%) BT
9 3 (1.20%) Cloudera
9 3 (1.20%) Xamarin
10 2 (0.80%) Marketo
10 2 (0.80%) Netskope
10 2 (0.80%) Okta
10 2 (0.80%) Pardot