Period
to 20 April 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 20 April 2018 with a comparison to the same period over the previous 2 years.

Social Media
UK
6 months to
20 Apr 2018
Same period 2017 Same period 2016
Rank 399 347 373
Rank change year-on-year -52 +26 -114
Permanent jobs citing Social Media 1,353 1,550 1,805
As % of all permanent IT jobs advertised in the UK 0.76% 0.90% 0.88%
As % of the Miscellaneous category 1.79% 2.12% 2.01%
Number of salaries quoted 1,051 1,244 1,441
UK median annual salary £40,000 £37,761 £42,500
Median salary % change year-on-year +5.93% -11.15% -
10th Percentile £21,250 £22,500 £23,500
90th Percentile £75,000 £75,000 £72,500
UK excluding London median annual salary £34,000 £33,000 £37,500
% change year-on-year +3.03% -12.00% -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 75,758 73,134 89,928
As % of all permanent IT jobs advertised in the UK 42.68% 42.39% 43.94%
Number of salaries quoted 59,722 59,501 72,576
UK median annual salary £50,000 £47,500 £48,570
Median salary % change year-on-year +5.26% -2.20% +7.93%
10th Percentile £27,500 £27,500 £27,500
90th Percentile £82,500 £80,000 £78,750
UK excluding London median annual salary £45,000 £41,500 £42,500
% change year-on-year +8.43% -2.35% +6.25%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

The salary distribution of IT jobs citing Social Media over the 6 months to 20 April 2018.

Salary histogram for Social Media in the UK

Social Media
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 20 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -49 1,293 £40,000 +5.93% 263
UK excluding London -44 703 £34,000 +3.03% 183
London -41 619 £52,500 +5.00% 90
North of England +43 206 £32,500 -4.41% 44
South East -60 200 £35,000 +6.06% 57
Midlands -2 133 £32,500 +30.00% 28
Yorkshire +46 91 £32,500 -4.41% 15
West Midlands +5 87 £35,000 +40.00% 19
North West -13 82 £32,500 -7.14% 26
East of England -40 69 £30,000 -45.45% 18
South West -26 63 £21,750 -39.58% 26
East Midlands -9 46 £32,500 +8.33% 9
North East +5 33 £45,000 +109.30% 3
Scotland -47 20 £42,500 +21.43% 6
Wales +9 17 £22,000 -37.14% 3

For the 6 months to 20 April 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Social Media.

1 731 (54.03%) Marketing
2 366 (27.05%) Google
3 342 (25.28%) SEO
4 330 (24.39%) Analytics
5 324 (23.95%) Digital Marketing
6 301 (22.25%) Degree
7 299 (22.10%) Agile Software Development
8 250 (18.48%) HTML
9 231 (17.07%) Facebook
10 223 (16.48%) Pay per click
11 196 (14.49%) JavaScript
12 193 (14.26%) CSS
13 166 (12.27%) Advertising
14 160 (11.83%) Git (software)
15 159 (11.75%) Finance
16 155 (11.46%) MVC
17 151 (11.16%) TDD
17 151 (11.16%) Node.js
18 150 (11.09%) User Experience
19 147 (10.86%) Twitter
20 144 (10.64%) Analytical Skills
20 144 (10.64%) Ruby
21 140 (10.35%) CRM
22 135 (9.98%) .NET
22 135 (9.98%) C#
23 134 (9.90%) E-Commerce
23 134 (9.90%) Apple
24 131 (9.68%) Web Development
25 130 (9.61%) SQL Server
26 128 (9.46%) B2B

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 108 (7.98%) CMS
2 92 (6.80%) WordPress
3 26 (1.92%) Apache Spark
4 24 (1.77%) SharePoint
5 15 (1.11%) Elasticsearch
6 14 (1.03%) Apache
7 11 (0.81%) Drupal
8 9 (0.67%) TYPO3
9 8 (0.59%) Adobe Experience Manager
9 8 (0.59%) Joomla!
9 8 (0.59%) Sitecore CMS
10 7 (0.52%) IIS
10 7 (0.52%) SAS
10 7 (0.52%) SharePoint 2013
11 6 (0.44%) Confluence
12 5 (0.37%) JBoss
13 4 (0.30%) Predix
13 4 (0.30%) SharePoint 2010
13 4 (0.30%) ThingWorx
13 4 (0.30%) WebSphere
Applications
1 97 (7.17%) Photoshop
2 71 (5.25%) Microsoft Excel
3 57 (4.21%) Adobe Illustrator
4 44 (3.25%) Microsoft Office
5 42 (3.10%) Microsoft PowerPoint
6 33 (2.44%) InDesign
7 23 (1.70%) Adobe Creative Suite
8 16 (1.18%) Adobe After Effects
9 15 (1.11%) Adobe Premiere
10 9 (0.67%) Microsoft Project
11 8 (0.59%) Fireworks
11 8 (0.59%) InVision
12 6 (0.44%) Chatbot
13 5 (0.37%) MS Visio
14 3 (0.22%) Camtasia
14 3 (0.22%) Spreadsheet
15 1 (0.074%) Acrobat
15 1 (0.074%) Adobe Captivate
15 1 (0.074%) SPSS
Business Applications
1 29 (2.14%) Dynamics CRM
2 14 (1.03%) Magento
3 13 (0.96%) Eloqua
4 6 (0.44%) WebTrends
5 5 (0.37%) Sprinklr
6 3 (0.22%) Salesforce.com CRM
7 2 (0.15%) Aareon QL
7 2 (0.15%) Academy Housing
7 2 (0.15%) Academy Revenues and Benefits
7 2 (0.15%) MIS ActiveH
7 2 (0.15%) Northgate Housing
7 2 (0.15%) OPENContractor
7 2 (0.15%) OPENHousing
7 2 (0.15%) Orchard Housing
7 2 (0.15%) Payment Gateway
7 2 (0.15%) Servitor
7 2 (0.15%) Unit4 Business World
8 1 (0.074%) Cognos Business Intelligence
8 1 (0.074%) Dynamics NAV
8 1 (0.074%) OpenCart
Cloud Services
1 128 (9.46%) Google Analytics
2 119 (8.80%) AdWords
3 80 (5.91%) SaaS
4 42 (3.10%) Amazon AWS
5 34 (2.51%) MailChimp
6 28 (2.07%) PaaS
7 25 (1.85%) Microsoft Azure
8 17 (1.26%) Adobe Creative Cloud
9 15 (1.11%) npm
10 12 (0.89%) Cloud Computing
11 11 (0.81%) Google Tag Manager
12 8 (0.59%) Google Cloud Platform
13 6 (0.44%) Adobe Analytics
13 6 (0.44%) Office 365
14 5 (0.37%) Datadog
15 4 (0.30%) AWS Lambda
15 4 (0.30%) Bluemix
15 4 (0.30%) Dynamics 365
15 4 (0.30%) IBM Cloud
15 4 (0.30%) Serverless
Communications & Networking
1 88 (6.50%) Internet
2 33 (2.44%) Intranet
3 24 (1.77%) VoIP
4 20 (1.48%) Unified Communications
5 14 (1.03%) SMS
6 9 (0.67%) Extranet
7 7 (0.52%) DNS
8 6 (0.44%) VPN
9 5 (0.37%) Firewall
9 5 (0.37%) Skype
10 4 (0.30%) TCP/IP
11 3 (0.22%) DHCP
11 3 (0.22%) HTTP
11 3 (0.22%) WAN
12 2 (0.15%) Broadband
12 2 (0.15%) Cisco ASA
12 2 (0.15%) LAN
12 2 (0.15%) SSL
12 2 (0.15%) Wi-Fi
13 1 (0.074%) PBX
Database & Business Intelligence
1 130 (9.61%) SQL Server
2 119 (8.80%) NoSQL
3 60 (4.43%) MySQL
4 55 (4.07%) SQL Server 2014
5 52 (3.84%) Big Data
6 40 (2.96%) SQL Server 2016
7 36 (2.66%) MongoDB
8 31 (2.29%) Hadoop
9 23 (1.70%) PostgreSQL
10 13 (0.96%) Amazon DynamoDB
10 13 (0.96%) Power BI
11 12 (0.89%) Redis
11 12 (0.89%) Relational Database
12 11 (0.81%) Data Warehouse
13 10 (0.74%) Apache Cassandra
13 10 (0.74%) SQL Server Integration Services
13 10 (0.74%) SQL Server Reporting Services
14 8 (0.59%) SQL Server Analysis Services
15 7 (0.52%) GIS
15 7 (0.52%) QlikView
Development Applications
1 160 (11.83%) Git (software)
2 30 (2.22%) Subversion
3 27 (2.00%) JIRA
4 20 (1.48%) Xcode
5 17 (1.26%) Jenkins
6 15 (1.11%) webpack
7 13 (0.96%) Cucumber
7 13 (0.96%) Selenium
8 12 (0.89%) Dreamweaver
8 12 (0.89%) Visual Studio
9 11 (0.81%) Babel
9 11 (0.81%) Vagrant
10 9 (0.67%) Axure RP
10 9 (0.67%) gulp
11 8 (0.59%) Team Foundation Server
12 7 (0.52%) CocoaPods
12 7 (0.52%) SoapUI
13 6 (0.44%) Grunt
13 6 (0.44%) JUnit
13 6 (0.44%) SpecFlow
General
1 731 (54.03%) Marketing
2 166 (12.27%) Advertising
3 159 (11.75%) Finance
4 60 (4.43%) Retail
5 56 (4.14%) Telecoms
6 49 (3.62%) Publishing
7 34 (2.51%) Brand Awareness
8 25 (1.85%) Financial Institution
9 24 (1.77%) Games
10 23 (1.70%) Banking
10 23 (1.70%) Legal
11 19 (1.40%) Multimedia
12 18 (1.33%) Manufacturing
13 16 (1.18%) Russian Language
14 14 (1.03%) Law
15 13 (0.96%) German Language
16 10 (0.74%) French Language
17 8 (0.59%) Back Office
17 8 (0.59%) Dutch Language
18 6 (0.44%) Electronics
Job Titles
1 367 (27.12%) Developer
2 136 (10.05%) Marketing Manager
3 128 (9.46%) Social Media Developer
4 110 (8.13%) .NET Developer
5 85 (6.28%) Marketing Executive
6 71 (5.25%) Designer
7 68 (5.03%) Consultant
8 67 (4.95%) Digital Marketing Manager
9 55 (4.07%) Account Manager
9 55 (4.07%) Web Developer
10 53 (3.92%) Analyst
11 45 (3.33%) PPC Manager
12 40 (2.96%) Digital Executive
13 38 (2.81%) PHP Developer
14 36 (2.66%) PPC Account Manager
15 35 (2.59%) Front End Developer (Client-Side Developer)
15 35 (2.59%) Lead Developer
16 33 (2.44%) Digital Marketing Executive
16 33 (2.44%) Sales Executive
17 32 (2.37%) Junior
Libraries, Frameworks & Software Standards
1 250 (18.48%) HTML
2 193 (14.26%) CSS
3 151 (11.16%) Node.js
4 135 (9.98%) .NET
5 116 (8.57%) ASP.NET
6 114 (8.43%) RESTful
7 108 (7.98%) ASP.NET MVC
8 105 (7.76%) ASP.NET Web API
9 94 (6.95%) WCF
10 93 (6.87%) ASP.NET MVC 5
11 86 (6.36%) HTML5
12 67 (4.95%) React
13 66 (4.88%) jQuery
14 55 (4.07%) Web Services
15 53 (3.92%) AngularJS
16 48 (3.55%) CSS3
17 34 (2.51%) Sass
18 30 (2.22%) Laravel
18 30 (2.22%) XML
19 28 (2.07%) Ajax
Miscellaneous
1 150 (11.09%) User Experience
2 144 (10.64%) Analytical Skills
3 127 (9.39%) BBC
4 123 (9.09%) Blog
5 70 (5.17%) Self-Motivation
6 60 (4.43%) Mobile App
7 53 (3.92%) Graphic Design
8 50 (3.70%) Computer Science
9 37 (2.73%) Digital Media
10 31 (2.29%) Fintech
11 26 (1.92%) Smartphone
12 23 (1.70%) Greenfield Project
13 19 (1.40%) Algorithms
13 19 (1.40%) Driving Licence
13 19 (1.40%) Marketing Technology
14 18 (1.33%) iPad
14 18 (1.33%) iPhone
14 18 (1.33%) Management Information System
15 14 (1.03%) Life Science
16 13 (0.96%) Photography
Operating Systems
1 47 (3.47%) Apple iOS
1 47 (3.47%) Linux
2 34 (2.51%) Android
3 11 (0.81%) CentOS
4 10 (0.74%) Windows
5 9 (0.67%) Unix
6 7 (0.52%) Mac OS X
7 5 (0.37%) Debian
8 2 (0.15%) VMS
8 2 (0.15%) Windows 10
8 2 (0.15%) Windows Server
9 1 (0.074%) Mac OS
9 1 (0.074%) Ubuntu
9 1 (0.074%) Windows Mobile
Processes & Methodologies
1 342 (25.28%) SEO
2 330 (24.39%) Analytics
3 324 (23.95%) Digital Marketing
4 299 (22.10%) Agile Software Development
5 223 (16.48%) Pay per click
6 155 (11.46%) MVC
7 151 (11.16%) TDD
8 140 (10.35%) CRM
9 134 (9.90%) E-Commerce
10 131 (9.68%) Web Development
11 128 (9.46%) B2B
12 126 (9.31%) OO
13 121 (8.94%) Project Management
14 115 (8.50%) Business Development
15 114 (8.43%) Marketing Strategy
16 113 (8.35%) Email Marketing
17 112 (8.28%) Problem-Solving
18 109 (8.06%) BDD
19 95 (7.02%) Web Application Development
20 93 (6.87%) Copywriting
Programming Languages
1 196 (14.49%) JavaScript
2 144 (10.64%) Ruby
3 135 (9.98%) C#
4 109 (8.06%) PHP
5 103 (7.61%) SQL
6 96 (7.10%) Java
7 82 (6.06%) Python
8 24 (1.77%) C++
8 24 (1.77%) Objective-C
9 22 (1.63%) R
10 21 (1.55%) T-SQL
11 20 (1.48%) ES6
12 19 (1.40%) MATLAB
13 15 (1.11%) TypeScript
14 13 (0.96%) PHP 7
15 12 (0.89%) Apple Swift
15 12 (0.89%) Bash Shell
16 11 (0.81%) Scala
17 10 (0.74%) Go
17 10 (0.74%) Perl
Qualifications
1 301 (22.25%) Degree
2 30 (2.22%) PhD
3 23 (1.70%) Computer Science Degree
4 6 (0.44%) Master's Degree
5 5 (0.37%) Security Cleared
6 3 (0.22%) AWS Certification
6 3 (0.22%) ITIL Certification
6 3 (0.22%) Numerate Degree
6 3 (0.22%) SC Cleared
7 2 (0.15%) PMI Certification
7 2 (0.15%) PMP
7 2 (0.15%) RHCE
8 1 (0.074%) A+ Certification
8 1 (0.074%) Cisco Certification
8 1 (0.074%) CISM
8 1 (0.074%) CISSP
8 1 (0.074%) ISEB
8 1 (0.074%) MBA
8 1 (0.074%) Microsoft Certification
8 1 (0.074%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 29 (2.14%) Actionable Recommendations
2 25 (1.85%) QA
3 15 (1.11%) SLA
4 14 (1.03%) GDPR
5 7 (0.52%) Data Quality
6 6 (0.44%) PMO
7 4 (0.30%) PCI DSS
8 2 (0.15%) GCP
9 1 (0.074%) ISO/IEC 27001
System Software
1 37 (2.73%) Docker
2 6 (0.44%) Samba
3 4 (0.30%) Active Directory
4 3 (0.22%) VMware Infrastructure
5 2 (0.15%) Apache Flume
5 2 (0.15%) KVM
6 1 (0.074%) Firmware
Systems Management
1 33 (2.44%) Opscode Chef
2 16 (1.18%) Puppet
3 12 (0.89%) Ansible
4 4 (0.30%) Cobbler
4 4 (0.30%) Grafana
4 4 (0.30%) Kubernetes
4 4 (0.30%) Nagios
4 4 (0.30%) Prometheus
4 4 (0.30%) Terraform
5 3 (0.22%) Consul
6 2 (0.15%) Ambari
6 2 (0.15%) cPanel
6 2 (0.15%) SmoothWall
7 1 (0.074%) linkerd
7 1 (0.074%) logstash
7 1 (0.074%) Microsoft Intune
7 1 (0.074%) Plesk
7 1 (0.074%) Salt
7 1 (0.074%) SCCM
7 1 (0.074%) Single Sign-On
Vendors
1 366 (27.05%) Google
2 231 (17.07%) Facebook
3 147 (10.86%) Twitter
4 134 (9.90%) Apple
5 125 (9.24%) Yahoo!
6 124 (9.16%) Microsoft
6 124 (9.16%) Sony
7 100 (7.39%) Adobe
8 58 (4.29%) Salesforce.com
9 34 (2.51%) Marketo
10 25 (1.85%) Pardot
11 19 (1.40%) Sitecore
11 19 (1.40%) Zend
12 18 (1.33%) HubSpot
12 18 (1.33%) Tableau
13 16 (1.18%) Capita
13 16 (1.18%) Cognizant
14 14 (1.03%) Hootsuite
15 13 (0.96%) DoubleClick
16 12 (0.89%) ServiceNow