Social Media
UK
The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that cited Social Media over the 6 months leading up to 30 April 2025, comparing them to the same period in the previous two years.
| 6 months to 30 Apr 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 155 | 245 | 496 |
| Rank change year-on-year | +90 | +251 | -206 |
| Permanent jobs citing Social Media | 1,023 | 1,180 | 605 |
| As % of all permanent jobs advertised in the UK | 1.96% | 1.20% | 0.58% |
| As % of the Miscellaneous category | 5.67% | 3.37% | 1.33% |
| Number of salaries quoted | 530 | 782 | 306 |
| 10th Percentile | £25,723 | £25,000 | £30,000 |
| 25th Percentile | £31,750 | £29,000 | £39,531 |
| Median annual salary (50th Percentile) | £36,925 | £38,000 | £47,500 |
| Median % change year-on-year | -2.83% | -20.00% | -13.64% |
| 75th Percentile | £46,250 | £48,438 | £77,188 |
| 90th Percentile | £61,250 | £65,000 | £102,500 |
| UK excluding London median annual salary | £36,925 | £35,000 | £40,000 |
| % change year-on-year | +5.50% | -12.50% | -23.81% |
All Generic Skills
UK
Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills.
| Permanent vacancies with a requirement for generic IT skills | 18,032 | 35,027 | 45,319 |
| As % of all permanent jobs advertised in the UK | 34.57% | 35.62% | 43.58% |
| Number of salaries quoted | 9,839 | 23,030 | 23,975 |
| 10th Percentile | £31,500 | £28,000 | £35,271 |
| 25th Percentile | £42,500 | £38,000 | £46,350 |
| Median annual salary (50th Percentile) | £60,000 | £55,000 | £65,000 |
| Median % change year-on-year | +9.09% | -15.38% | +4.00% |
| 75th Percentile | £80,000 | £75,000 | £86,250 |
| 90th Percentile | £110,000 | £97,500 | £107,500 |
| UK excluding London median annual salary | £55,000 | £50,000 | £55,000 |
| % change year-on-year | +10.00% | -9.09% | +4.76% |
Social Media
Job Vacancy Trend
Job postings citing Social Media as a proportion of all IT jobs advertised.
Social Media
Salary Trend
3-month moving average salary quoted in jobs citing Social Media.
Social Media
Salary Histogram
Salary distribution for jobs citing Social Media over the 6 months to 30 April 2025.
Social Media
Top 16 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 30 April 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +83 | 898 | £36,925 | -2.83% | 787 |
| UK excluding London | +140 | 638 | £36,925 | +5.50% | 376 |
| London | -21 | 268 | £43,750 | +9.38% | 460 |
| Work from Home | -31 | 218 | £47,506 | +20.27% | 474 |
| Midlands | +137 | 203 | £36,925 | +5.50% | 71 |
| North of England | +119 | 185 | £42,000 | +6.33% | 116 |
| West Midlands | +133 | 184 | £36,925 | +23.08% | 47 |
| South East | +66 | 162 | £38,325 | +17.02% | 81 |
| North West | +86 | 146 | £40,000 | - | 70 |
| South West | +140 | 59 | £33,500 | +5.42% | 50 |
| East of England | +38 | 30 | £32,250 | +24.04% | 28 |
| Yorkshire | +46 | 26 | £42,000 | +12.00% | 32 |
| East Midlands | +34 | 19 | £42,500 | +8.97% | 24 |
| Scotland | +103 | 15 | £24,000 | -56.36% | 18 |
| North East | +54 | 11 | £48,000 | +21.52% | 14 |
| Wales | +10 | 4 | £26,500 | -29.33% | 16 |
Social Media
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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