Period
to 28 February 2020

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 28 February 2020 with a comparison to the same period over the previous 2 years.

Social Media
UK
6 months to
28 Feb 2020
Same period 2019 Same period 2018
Rank 479 439 371
Rank change year-on-year -40 -68 -18
Permanent jobs citing Social Media 668 1,010 1,472
As % of all permanent IT jobs advertised in the UK 0.54% 0.67% 0.84%
As % of the Miscellaneous category 1.41% 1.69% 2.17%
Number of salaries quoted 479 710 1,179
UK median annual salary £43,000 £42,500 £40,000
Median salary % change year-on-year +1.18% +6.25% +5.26%
10th Percentile £25,000 £22,500 £22,500
90th Percentile £77,500 £88,875 £72,500
UK excluding London median annual salary £40,000 £35,000 £32,500
% change year-on-year +14.29% +7.69% -1.52%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 47,412 59,727 67,987
As % of all permanent IT jobs advertised in the UK 38.56% 39.56% 38.58%
Number of salaries quoted 36,445 45,263 53,295
UK median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% +3.09%
10th Percentile £30,250 £29,500 £28,000
90th Percentile £92,500 £87,500 £82,500
UK excluding London median annual salary £46,799 £45,000 £43,500
% change year-on-year +4.00% +3.45% +2.35%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

The salary distribution of IT jobs citing Social Media over the 6 months to 28 February 2020.

Salary histogram for Social Media in the UK

Social Media
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 28 February 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -55 618 £45,000 +5.88% 210
London -25 361 £45,000 -12.20% 76
UK excluding London -32 284 £40,000 +14.29% 152
South East +47 91 £40,000 +18.52% 22
North of England +26 62 £50,000 +42.86% 70
North West +36 47 £55,000 +57.14% 52
South West +25 43 £40,000 +42.86% 17
East of England +21 36 £36,808 -1.84% 12
Wales +15 26 £28,750 -11.54% 11
Midlands -17 21 £42,500 +54.55% 13
West Midlands +17 11 £52,368 +88.71% 6
East Midlands -1 10 £38,750 +44.86% 7
Yorkshire -7 10 £35,000 -6.67% 11
Scotland +17 7 £35,000 -10.83% 4
North East +15 5 £53,053 +92.92% 7

For the 6 months to 28 February 2020, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Social Media.

1 281 (42.07%) Marketing
2 157 (23.50%) Agile Software Development
3 152 (22.75%) Analytics
4 107 (16.02%) Digital Marketing
5 104 (15.57%) Degree
6 101 (15.12%) Google
7 99 (14.82%) Analytical Skills
8 94 (14.07%) JavaScript
9 86 (12.87%) Finance
10 82 (12.28%) HTML
11 80 (11.98%) Git (software)
12 79 (11.83%) SEO
13 72 (10.78%) B2B
14 70 (10.48%) Problem-Solving
15 69 (10.33%) CRM
16 67 (10.03%) Retail
17 66 (9.88%) Advertising
18 64 (9.58%) CSS
19 62 (9.28%) SQL
20 58 (8.68%) Adobe
20 58 (8.68%) Project Management
20 58 (8.68%) User Experience
21 56 (8.38%) Business Intelligence
22 55 (8.23%) Python
23 52 (7.78%) Facebook
23 52 (7.78%) Content Marketing
24 51 (7.63%) Azure
24 51 (7.63%) E-Commerce
25 50 (7.49%) Microsoft
26 49 (7.34%) Photoshop

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 41 (6.14%) CMS
2 19 (2.84%) WordPress
3 16 (2.40%) Apache Spark
4 10 (1.50%) Headless CMS
5 9 (1.35%) nginx
6 8 (1.20%) SharePoint
7 7 (1.05%) Oracle SOA Suite
7 7 (1.05%) Umbraco
8 6 (0.90%) IPython
8 6 (0.90%) Jupyter
9 4 (0.60%) Apache
9 4 (0.60%) Confluence
9 4 (0.60%) Drupal
10 2 (0.30%) Adobe Experience Manager
10 2 (0.30%) Alfresco
10 2 (0.30%) IIS
10 2 (0.30%) SugarCRM
11 1 (0.15%) Apache Pig
11 1 (0.15%) Elasticsearch
11 1 (0.15%) OpenStack
Applications
1 49 (7.34%) Photoshop
2 25 (3.74%) Adobe Illustrator
3 22 (3.29%) Microsoft Excel
4 20 (2.99%) Microsoft Office
5 19 (2.84%) Adobe After Effects
6 16 (2.40%) InDesign
7 15 (2.25%) Chatbot
7 15 (2.25%) Sketch
8 14 (2.10%) Microsoft PowerPoint
9 12 (1.80%) Adobe Creative Suite
9 12 (1.80%) Adobe Premiere
10 6 (0.90%) Adobe XD
10 6 (0.90%) CINEMA 4D
10 6 (0.90%) GIMP
11 5 (0.75%) InVision
12 3 (0.45%) Spreadsheet
13 2 (0.30%) Fireworks
13 2 (0.30%) Flinto
14 1 (0.15%) Acrobat
14 1 (0.15%) Maya
Business Applications
1 8 (1.20%) SAP CO
1 8 (1.20%) SAP FI
1 8 (1.20%) SAP FI/CO
1 8 (1.20%) SAP S/4HANA
2 5 (0.75%) Oracle EBS R12
2 5 (0.75%) Oracle ERP
3 4 (0.60%) Shopify
4 3 (0.45%) Dynamics CRM
4 3 (0.45%) Salesforce.com CRM
4 3 (0.45%) WebTrends
5 2 (0.30%) Cognos Business Intelligence
5 2 (0.30%) SAP IS-U
5 2 (0.30%) Siebel CRM
5 2 (0.30%) SimCorp Dimension
5 2 (0.30%) Sprinklr
6 1 (0.15%) NetSuite
6 1 (0.15%) Payment Gateway
6 1 (0.15%) Radian6
6 1 (0.15%) Social Studio
6 1 (0.15%) Workfront
Cloud Services
1 51 (7.63%) Azure
2 48 (7.19%) AWS
2 48 (7.19%) Google Analytics
3 36 (5.39%) SaaS
4 24 (3.59%) GCP
5 16 (2.40%) Serverless
6 15 (2.25%) AWS Lambda
7 13 (1.95%) Adobe Analytics
7 13 (1.95%) Adobe Creative Cloud
7 13 (1.95%) Power Platform
8 12 (1.80%) Office 365
9 11 (1.65%) GitHub
10 10 (1.50%) PaaS
11 6 (0.90%) AdWords
11 6 (0.90%) Azure Functions
11 6 (0.90%) Firebase
11 6 (0.90%) Google Tag Manager
11 6 (0.90%) npm
12 4 (0.60%) PowerApps
12 4 (0.60%) Salesforce Sales Cloud
Communications & Networking
1 30 (4.49%) Internet
2 13 (1.95%) Firewall
3 11 (1.65%) SNA
4 8 (1.20%) HTTP
4 8 (1.20%) Network Security
5 5 (0.75%) DAB
5 5 (0.75%) Skype
6 4 (0.60%) Cisco ASA
6 4 (0.60%) Intranet
6 4 (0.60%) SMS
6 4 (0.60%) TCP/IP
6 4 (0.60%) Wi-Fi
7 3 (0.45%) DHCP
7 3 (0.45%) DNS
7 3 (0.45%) LAN
7 3 (0.45%) NetScaler
7 3 (0.45%) VPN
7 3 (0.45%) WAN
8 2 (0.30%) IPv4
8 2 (0.30%) IPv6
Database & Business Intelligence
1 49 (7.34%) Big Data
2 32 (4.79%) SQL Server
3 21 (3.14%) NoSQL
4 19 (2.84%) Hadoop
5 16 (2.40%) Data Warehouse
6 13 (1.95%) Data Mining
6 13 (1.95%) Relational Database
7 11 (1.65%) SQL Server 2016
8 10 (1.50%) PostgreSQL
8 10 (1.50%) Power BI
9 7 (1.05%) Apache Hive
9 7 (1.05%) Azure SQL Database
10 6 (0.90%) Data Lake
11 5 (0.75%) MySQL
12 4 (0.60%) Amazon Athena
12 4 (0.60%) Amazon RDS
12 4 (0.60%) Looker
12 4 (0.60%) MongoDB
12 4 (0.60%) SQL Server Integration Services
13 3 (0.45%) SQL Server 2014
Development Applications
1 80 (11.98%) Git (software)
2 16 (2.40%) JIRA
3 11 (1.65%) Xcode
4 8 (1.20%) Subversion
5 6 (0.90%) Dreamweaver
6 5 (0.75%) Jenkins
6 5 (0.75%) MSBuild
6 5 (0.75%) Visual Studio Team System
7 4 (0.60%) git-flow
7 4 (0.60%) Jasmine
8 3 (0.45%) Bazaar
8 3 (0.45%) Visual Studio
9 2 (0.30%) Axure RP
9 2 (0.30%) CircleCI
9 2 (0.30%) Gerrit
9 2 (0.30%) JUnit
9 2 (0.30%) Mocha
9 2 (0.30%) Rational DOORS
9 2 (0.30%) Rational Team Concert
9 2 (0.30%) Selenium
General
1 281 (42.07%) Marketing
2 86 (12.87%) Finance
3 67 (10.03%) Retail
4 66 (9.88%) Advertising
5 22 (3.29%) Public Sector
6 21 (3.14%) Publishing
7 19 (2.84%) Law
7 19 (2.84%) Telecoms
8 18 (2.69%) Brand Awareness
9 17 (2.54%) Manufacturing
10 12 (1.80%) Billing
10 12 (1.80%) Danish Language
10 12 (1.80%) Legal
11 11 (1.65%) Local Government
12 9 (1.35%) Games
13 8 (1.20%) Banking
13 8 (1.20%) General Ledger
14 7 (1.05%) Pharmaceutical
15 2 (0.30%) Financial Institution
15 2 (0.30%) Retail Banking
Job Titles
1 152 (22.75%) Developer
2 68 (10.18%) Analyst
3 49 (7.34%) Designer
3 49 (7.34%) Marketing Manager
4 42 (6.29%) Junior
5 30 (4.49%) Full Stack Developer
6 29 (4.34%) Consultant
6 29 (4.34%) Project Manager
7 28 (4.19%) Front End Developer (Client-Side Developer)
8 24 (3.59%) Marketing Executive
9 20 (2.99%) Graphic Designer
9 20 (2.99%) Java Developer
9 20 (2.99%) JavaScript Developer
9 20 (2.99%) Social Media Developer
10 19 (2.84%) .NET Developer
11 18 (2.69%) Architect
12 17 (2.54%) Account Manager
12 17 (2.54%) Digital Executive
13 16 (2.40%) Digital Designer
13 16 (2.40%) Software Engineer
Libraries, Frameworks & Software Standards
1 82 (12.28%) HTML
2 64 (9.58%) CSS
3 43 (6.44%) Node.js
4 39 (5.84%) Web Services
5 33 (4.94%) .NET
6 31 (4.64%) RESTful
7 30 (4.49%) REST
8 26 (3.89%) AngularJS
9 24 (3.59%) Natural Language Processing
10 23 (3.44%) React
11 21 (3.14%) CSS3
11 21 (3.14%) HTML5
12 20 (2.99%) JSON
13 18 (2.69%) XML
14 17 (2.54%) React Native
15 15 (2.25%) ASP.NET
16 13 (1.95%) GraphQL
17 12 (1.80%) ASP.NET MVC
17 12 (1.80%) scikit-learn
17 12 (1.80%) Yii
Miscellaneous
1 99 (14.82%) Analytical Skills
2 58 (8.68%) User Experience
3 46 (6.89%) Mobile App
4 34 (5.09%) Blog
5 25 (3.74%) Animation
6 23 (3.44%) Management Information System
7 18 (2.69%) Social Network
8 17 (2.54%) Self-Motivation
9 14 (2.10%) Internet of Things
10 12 (1.80%) BBC
11 11 (1.65%) e-Health
11 11 (1.65%) Graphic Design
11 11 (1.65%) Greenfield Project
12 10 (1.50%) Photography
12 10 (1.50%) Podcast
13 8 (1.20%) Algorithms
13 8 (1.20%) Digital Media
13 8 (1.20%) Motion Graphics
13 8 (1.20%) Video Editing
14 6 (0.90%) Cloud Native
Operating Systems
1 42 (6.29%) Apple iOS
2 32 (4.79%) Android
3 27 (4.04%) Linux
4 15 (2.25%) Windows
5 6 (0.90%) CentOS
6 5 (0.75%) Windows 10
7 3 (0.45%) Debian
7 3 (0.45%) Ubuntu
7 3 (0.45%) Windows Server
7 3 (0.45%) Windows Server 2012
8 2 (0.30%) FreeBSD
8 2 (0.30%) Windows 2000
8 2 (0.30%) Windows XP
9 1 (0.15%) Windows Mobile
Processes & Methodologies
1 157 (23.50%) Agile Software Development
2 152 (22.75%) Analytics
3 107 (16.02%) Digital Marketing
4 79 (11.83%) SEO
5 72 (10.78%) B2B
6 70 (10.48%) Problem-Solving
7 69 (10.33%) CRM
8 58 (8.68%) Project Management
9 56 (8.38%) Business Intelligence
10 52 (7.78%) Content Marketing
11 51 (7.63%) E-Commerce
12 47 (7.04%) Pay per click
13 46 (6.89%) Business Development
14 45 (6.74%) Lead Generation
15 44 (6.59%) DevOps
16 36 (5.39%) Copywriting
16 36 (5.39%) Visualisation
17 35 (5.24%) Artificial Intelligence
17 35 (5.24%) Marketing Strategy
18 34 (5.09%) ERP
Programming Languages
1 94 (14.07%) JavaScript
2 62 (9.28%) SQL
3 55 (8.23%) Python
4 43 (6.44%) Java
5 34 (5.09%) PHP
6 32 (4.79%) C#
7 19 (2.84%) C
8 18 (2.69%) R
9 13 (1.95%) Ruby
10 7 (1.05%) C++
10 7 (1.05%) ES6
11 6 (0.90%) Apple Swift
12 5 (0.75%) Bash Shell
12 5 (0.75%) PowerShell
13 4 (0.60%) Java 8
14 3 (0.45%) Clojure
14 3 (0.45%) Go
14 3 (0.45%) T-SQL
14 3 (0.45%) VB.NET
14 3 (0.45%) VBA
Qualifications
1 104 (15.57%) Degree
2 7 (1.05%) Cisco Certification
2 7 (1.05%) PRINCE2 Practitioner
2 7 (1.05%) Security Cleared
3 6 (0.90%) CCNA
3 6 (0.90%) SC Cleared
4 4 (0.60%) AWS Certification
4 4 (0.60%) CCNP
4 4 (0.60%) Computer Science Degree
4 4 (0.60%) Master's Degree
5 3 (0.45%) CCIE
5 3 (0.45%) SANS
6 2 (0.30%) GCIA
6 2 (0.30%) GCIH
6 2 (0.30%) GPEN
7 1 (0.15%) CSSLP
7 1 (0.15%) DBS Check
7 1 (0.15%) DV Cleared
7 1 (0.15%) Six Sigma Green Belt
7 1 (0.15%) TOGAF Certification
Quality Assurance & Compliance
1 13 (1.95%) GDPR
2 12 (1.80%) QA
3 8 (1.20%) SLA
4 6 (0.90%) Data Quality
5 4 (0.60%) PCI DSS
5 4 (0.60%) PMO
6 2 (0.30%) ISO/IEC 27001
7 1 (0.15%) Actionable Recommendations
7 1 (0.15%) NIST
7 1 (0.15%) SEPA
System Software
1 22 (3.29%) Docker
2 10 (1.50%) Active Directory
3 3 (0.45%) VMware Infrastructure
4 2 (0.30%) NFS
4 2 (0.30%) Virtual Machines
5 1 (0.15%) Hyper-V
Systems Management
1 14 (2.10%) Kubernetes
2 11 (1.65%) Terraform
3 4 (0.60%) cPanel
3 4 (0.60%) EMC NetWorker
4 3 (0.45%) FortiGate
5 2 (0.30%) Opscode Chef
5 2 (0.30%) Single Sign-On
6 1 (0.15%) Docker Swarm
6 1 (0.15%) EnCase
6 1 (0.15%) FTK
6 1 (0.15%) Microsoft Intune
6 1 (0.15%) WSUS
Vendors
1 101 (15.12%) Google
2 58 (8.68%) Adobe
3 52 (7.78%) Facebook
4 50 (7.49%) Microsoft
5 44 (6.59%) Salesforce.com
6 27 (4.04%) SAP
7 26 (3.89%) Twitter
8 23 (3.44%) Instagram
8 23 (3.44%) Oracle
9 20 (2.99%) HubSpot
9 20 (2.99%) Tableau
10 14 (2.10%) Apple
11 13 (1.95%) Pardot
12 12 (1.80%) Pinterest
13 11 (1.65%) Sony
13 11 (1.65%) Yahoo!
14 10 (1.50%) Cisco
15 9 (1.35%) YouTube
16 8 (1.20%) VMware
17 6 (0.90%) EXASOL