Period
to 20 June 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 20 June 2018 with a comparison to the same period over the previous 2 years.

Social Media
UK
6 months to
20 Jun 2018
Same period 2017 Same period 2016
Rank 422 350 372
Rank change year-on-year -72 +22 -117
Permanent jobs citing Social Media 1,245 1,583 1,761
As % of all permanent IT jobs advertised in the UK 0.72% 0.92% 0.88%
As % of the Miscellaneous category 1.67% 2.14% 2.01%
Number of salaries quoted 972 1,257 1,426
UK median annual salary £40,000 £38,000 £42,000
Median salary % change year-on-year +5.26% -9.52% -1.18%
10th Percentile £21,000 £22,500 £23,500
90th Percentile £80,000 £72,500 £72,500
UK excluding London median annual salary £34,000 £34,000 £37,500
% change year-on-year - -9.33% -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 74,675 73,880 87,741
As % of all permanent IT jobs advertised in the UK 43.33% 42.87% 43.64%
Number of salaries quoted 58,136 58,865 71,180
UK median annual salary £50,000 £47,500 £48,564
Median salary % change year-on-year +5.26% -2.19% +5.15%
10th Percentile £27,750 £27,250 £27,000
90th Percentile £85,000 £80,000 £78,750
UK excluding London median annual salary £45,000 £41,500 £42,500
% change year-on-year +8.43% -2.35% +6.25%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

The salary distribution of IT jobs citing Social Media over the 6 months to 20 June 2018.

Salary histogram for Social Media in the UK

Social Media
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 20 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -74 1,179 £40,000 +5.26% 235
UK excluding London -70 652 £34,000 - 148
London -56 559 £50,000 - 90
South East -63 185 £35,000 - 41
North of England -17 153 £32,500 -4.41% 49
Midlands +8 146 £32,500 +18.18% 31
West Midlands +45 108 £32,500 +26.21% 24
Yorkshire -2 77 £32,500 -2.99% 17
South West -20 69 £23,000 -36.11% 13
East of England -61 67 £29,000 -47.27% 11
North West -44 52 £30,000 -25.00% 29
East Midlands 0 38 £42,500 +30.77% 7
North East +4 24 £37,500 +74.42% 3
Scotland -34 18 £43,750 +41.13% 2
Wales +7 15 £25,000 -16.67% 1
Northern Ireland +4 1 £38,500 -14.44%

For the 6 months to 20 June 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Social Media.

1 696 (55.90%) Marketing
2 288 (23.13%) SEO
3 283 (22.73%) Digital Marketing
3 283 (22.73%) Analytics
4 282 (22.65%) Google
5 256 (20.56%) Degree
6 230 (18.47%) Agile Software Development
7 212 (17.03%) HTML
8 191 (15.34%) Facebook
9 177 (14.22%) CSS
10 167 (13.41%) Finance
11 165 (13.25%) Pay per click
12 162 (13.01%) JavaScript
13 150 (12.05%) Advertising
14 146 (11.73%) CRM
15 144 (11.57%) Twitter
16 134 (10.76%) E-Commerce
17 131 (10.52%) User Experience
18 119 (9.56%) .NET
19 118 (9.48%) Web Development
20 117 (9.40%) C#
21 116 (9.32%) CMS
22 112 (9.00%) Business Development
22 112 (9.00%) Microsoft
22 112 (9.00%) Analytical Skills
23 110 (8.84%) MVC
24 109 (8.76%) Project Management
25 107 (8.59%) OO
26 105 (8.43%) TDD
27 104 (8.35%) Google Analytics

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 116 (9.32%) CMS
2 98 (7.87%) WordPress
3 30 (2.41%) SharePoint
4 15 (1.20%) Apache Spark
4 15 (1.20%) Elasticsearch
5 12 (0.96%) Drupal
6 10 (0.80%) Confluence
7 9 (0.72%) TYPO3
8 8 (0.64%) Apache
8 8 (0.64%) Joomla!
8 8 (0.64%) Sitecore CMS
9 7 (0.56%) SAS
9 7 (0.56%) SharePoint 2013
10 5 (0.40%) IIS
10 5 (0.40%) SharePoint 2010
11 4 (0.32%) Apache Solr
11 4 (0.32%) JBoss
11 4 (0.32%) Predix
11 4 (0.32%) ThingWorx
11 4 (0.32%) WebSphere
Applications
1 87 (6.99%) Photoshop
2 50 (4.02%) Adobe Illustrator
3 40 (3.21%) Microsoft Office
3 40 (3.21%) Microsoft PowerPoint
4 38 (3.05%) Microsoft Excel
5 33 (2.65%) InDesign
6 23 (1.85%) Adobe Creative Suite
7 16 (1.29%) Adobe After Effects
8 13 (1.04%) Adobe Premiere
9 6 (0.48%) MS Visio
10 5 (0.40%) InVision
11 3 (0.24%) Microsoft Project
11 3 (0.24%) Spreadsheet
11 3 (0.24%) SPSS
12 2 (0.16%) Chatbot
12 2 (0.16%) Fireworks
13 1 (0.080%) Adobe Captivate
13 1 (0.080%) Camtasia
Business Applications
1 27 (2.17%) Dynamics CRM
2 11 (0.88%) Magento
3 7 (0.56%) Payment Gateway
4 5 (0.40%) Salesforce.com CRM
5 3 (0.24%) Academy Revenues and Benefits
5 3 (0.24%) Eloqua
5 3 (0.24%) Sprinklr
5 3 (0.24%) WebTrends
6 2 (0.16%) Aareon QL
6 2 (0.16%) Academy Housing
6 2 (0.16%) Eikon
6 2 (0.16%) MIS ActiveH
6 2 (0.16%) Northgate Housing
6 2 (0.16%) OPENContractor
6 2 (0.16%) OPENHousing
6 2 (0.16%) Orchard Housing
6 2 (0.16%) Servitor
6 2 (0.16%) Unit4 Business World
7 1 (0.080%) Adobe Campaign
7 1 (0.080%) Shopify
Cloud Services
1 104 (8.35%) Google Analytics
2 84 (6.75%) AdWords
3 73 (5.86%) SaaS
4 49 (3.94%) Amazon AWS
5 39 (3.13%) Microsoft Azure
6 26 (2.09%) PaaS
7 23 (1.85%) Adobe Creative Cloud
8 22 (1.77%) MailChimp
9 16 (1.29%) Google Tag Manager
10 14 (1.12%) Cloud Computing
11 10 (0.80%) Google Cloud Platform
12 9 (0.72%) Office 365
13 8 (0.64%) npm
14 7 (0.56%) Adobe Analytics
15 6 (0.48%) IaaS
16 5 (0.40%) AWS Lambda
16 5 (0.40%) Datadog
16 5 (0.40%) Serverless
17 4 (0.32%) Oracle CX
18 3 (0.24%) Azure Active Directory
Communications & Networking
1 75 (6.02%) Internet
2 36 (2.89%) Intranet
3 25 (2.01%) VoIP
4 21 (1.69%) Unified Communications
5 10 (0.80%) Skype
6 9 (0.72%) SMS
7 8 (0.64%) VPN
8 7 (0.56%) Extranet
9 6 (0.48%) DNS
10 5 (0.40%) TCP/IP
10 5 (0.40%) Wi-Fi
11 4 (0.32%) DHCP
12 3 (0.24%) Broadband
12 3 (0.24%) WAN
12 3 (0.24%) WebEx
13 2 (0.16%) Cisco ASA
13 2 (0.16%) LAN
13 2 (0.16%) SAN
13 2 (0.16%) SSL
13 2 (0.16%) Wireless
Database & Business Intelligence
1 100 (8.03%) SQL Server
2 80 (6.43%) NoSQL
3 55 (4.42%) Big Data
4 53 (4.26%) MySQL
5 42 (3.37%) SQL Server 2016
6 23 (1.85%) MongoDB
7 21 (1.69%) SQL Server 2014
8 17 (1.37%) PostgreSQL
9 12 (0.96%) Data Warehouse
10 10 (0.80%) Amazon DynamoDB
10 10 (0.80%) Hadoop
10 10 (0.80%) Power BI
11 9 (0.72%) Relational Database
12 8 (0.64%) Apache Cassandra
13 7 (0.56%) Blockchain
13 7 (0.56%) SQL Server Integration Services
13 7 (0.56%) SQL Server Reporting Services
14 5 (0.40%) Data Mining
14 5 (0.40%) SQL Server Analysis Services
15 4 (0.32%) SQL Server 2012
Development Applications
1 103 (8.27%) Git (software)
2 29 (2.33%) JIRA
3 25 (2.01%) Visual Studio
4 21 (1.69%) Jenkins
5 20 (1.61%) Cucumber
6 15 (1.20%) Dreamweaver
7 14 (1.12%) webpack
8 13 (1.04%) Selenium
9 10 (0.80%) JUnit
10 9 (0.72%) TestNG
10 9 (0.72%) Xcode
11 8 (0.64%) gulp
12 7 (0.56%) Subversion
13 6 (0.48%) Grunt
14 5 (0.40%) CocoaPods
14 5 (0.40%) Crashlytics
14 5 (0.40%) VersionOne
15 4 (0.32%) git-flow
15 4 (0.32%) SoapUI
15 4 (0.32%) Vagrant
General
1 696 (55.90%) Marketing
2 167 (13.41%) Finance
3 150 (12.05%) Advertising
4 74 (5.94%) Retail
5 55 (4.42%) Publishing
6 53 (4.26%) Telecoms
7 35 (2.81%) Brand Awareness
8 33 (2.65%) Games
9 30 (2.41%) Financial Institution
10 27 (2.17%) Legal
11 26 (2.09%) Banking
12 25 (2.01%) Multimedia
13 17 (1.37%) Manufacturing
14 15 (1.20%) Investment Banking
15 12 (0.96%) French Language
15 12 (0.96%) German Language
16 11 (0.88%) Dutch Language
16 11 (0.88%) Law
17 10 (0.80%) Automotive
18 8 (0.64%) Russian Language
Job Titles
1 278 (22.33%) Developer
2 115 (9.24%) Marketing Manager
3 82 (6.59%) .NET Developer
4 80 (6.43%) Social Media Developer
5 70 (5.62%) Marketing Executive
6 66 (5.30%) Consultant
6 66 (5.30%) Designer
7 58 (4.66%) Analyst
8 50 (4.02%) Digital Marketing Manager
9 40 (3.21%) Web Developer
10 39 (3.13%) Social Media Manager
11 37 (2.97%) Account Manager
12 35 (2.81%) Sales Executive
13 33 (2.65%) JavaScript Developer
14 31 (2.49%) Architect
14 31 (2.49%) Senior Developer
15 30 (2.41%) Front End Developer (Client-Side Developer)
16 29 (2.33%) Junior
17 28 (2.25%) Digital Executive
18 25 (2.01%) Business Analyst
Libraries, Frameworks & Software Standards
1 212 (17.03%) HTML
2 177 (14.22%) CSS
3 119 (9.56%) .NET
4 94 (7.55%) Node.js
5 83 (6.67%) ASP.NET
6 74 (5.94%) RESTful
7 73 (5.86%) ASP.NET MVC
7 73 (5.86%) ASP.NET Web API
8 68 (5.46%) HTML5
9 62 (4.98%) WCF
10 56 (4.50%) AngularJS
10 56 (4.50%) Web Services
11 52 (4.18%) jQuery
12 46 (3.69%) React
13 45 (3.61%) ASP.NET MVC 5
14 42 (3.37%) CSS3
15 37 (2.97%) REST
16 30 (2.41%) Sass
17 29 (2.33%) XML
18 23 (1.85%) Natural Language Processing
Miscellaneous
1 131 (10.52%) User Experience
2 112 (9.00%) Analytical Skills
3 102 (8.19%) Blog
4 79 (6.35%) Self-Motivation
5 78 (6.27%) BBC
6 68 (5.46%) Mobile App
7 40 (3.21%) Computer Science
7 40 (3.21%) Digital Media
8 35 (2.81%) Fintech
9 34 (2.73%) Graphic Design
10 24 (1.93%) Management Information System
11 23 (1.85%) Driving Licence
12 21 (1.69%) New Media
13 20 (1.61%) FMCG
14 16 (1.29%) Internet of Things
15 14 (1.12%) Cyberthreat
16 13 (1.04%) Marketing Technology
16 13 (1.04%) Photography
16 13 (1.04%) Video Editing
17 11 (0.88%) Greenfield Project
Operating Systems
1 37 (2.97%) Linux
2 27 (2.17%) Apple iOS
3 19 (1.53%) Android
4 14 (1.12%) Windows
5 7 (0.56%) Unix
6 6 (0.48%) Mac OS X
7 3 (0.24%) Windows 10
8 2 (0.16%) CentOS
8 2 (0.16%) Debian
8 2 (0.16%) Ubuntu
9 1 (0.080%) Mac OS
9 1 (0.080%) Windows Mobile
Processes & Methodologies
1 288 (23.13%) SEO
2 283 (22.73%) Analytics
2 283 (22.73%) Digital Marketing
3 230 (18.47%) Agile Software Development
4 165 (13.25%) Pay per click
5 146 (11.73%) CRM
6 134 (10.76%) E-Commerce
7 118 (9.48%) Web Development
8 112 (9.00%) Business Development
9 110 (8.84%) MVC
10 109 (8.76%) Project Management
11 107 (8.59%) OO
12 105 (8.43%) TDD
13 96 (7.71%) B2B
14 91 (7.31%) Problem-Solving
15 88 (7.07%) Copywriting
15 88 (7.07%) Marketing Strategy
16 86 (6.91%) Content Management
17 80 (6.43%) BDD
17 80 (6.43%) Email Marketing
Programming Languages
1 162 (13.01%) JavaScript
2 117 (9.40%) C#
3 102 (8.19%) SQL
4 87 (6.99%) Ruby
5 78 (6.27%) PHP
6 74 (5.94%) Java
7 63 (5.06%) Python
8 21 (1.69%) C++
8 21 (1.69%) R
9 19 (1.53%) C
10 17 (1.37%) MATLAB
11 14 (1.12%) Scala
12 12 (0.96%) TypeScript
13 11 (0.88%) Java 8
13 11 (0.88%) T-SQL
14 10 (0.80%) Objective-C
15 8 (0.64%) Apple Swift
16 7 (0.56%) Bash Shell
16 7 (0.56%) ES6
16 7 (0.56%) Perl
Qualifications
1 256 (20.56%) Degree
2 18 (1.45%) Computer Science Degree
3 16 (1.29%) PhD
4 8 (0.64%) Security Cleared
5 4 (0.32%) CBAP
6 3 (0.24%) Cisco Certification
6 3 (0.24%) CISM
6 3 (0.24%) CISSP
6 3 (0.24%) ISEB
6 3 (0.24%) Numerate Degree
6 3 (0.24%) SC Cleared
7 2 (0.16%) AWS Certification
7 2 (0.16%) CISMP
7 2 (0.16%) DBS Check
7 2 (0.16%) ISO 27001 Lead Implementer
7 2 (0.16%) PMI Certification
7 2 (0.16%) PMP
7 2 (0.16%) RHCE
7 2 (0.16%) SANS
8 1 (0.080%) ISTQB Advanced Certification
Quality Assurance & Compliance
1 25 (2.01%) QA
2 22 (1.77%) GDPR
3 6 (0.48%) Data Quality
3 6 (0.48%) SLA
4 4 (0.32%) PCI DSS
5 3 (0.24%) GCP
6 2 (0.16%) IFRS
6 2 (0.16%) ISO/IEC 27001
7 1 (0.080%) Actionable Recommendations
7 1 (0.080%) COBIT
7 1 (0.080%) Cyber Essentials
7 1 (0.080%) Cyber Essentials PLUS
7 1 (0.080%) ISO 9001
7 1 (0.080%) PMO
System Software
1 33 (2.65%) Docker
2 9 (0.72%) Active Directory
3 8 (0.64%) VMware Infrastructure
4 3 (0.24%) Hyper-V
5 2 (0.16%) Apache Flume
5 2 (0.16%) KVM
6 1 (0.080%) Virtual Machines
6 1 (0.080%) VMware ESXi
6 1 (0.080%) vSphere
Systems Management
1 26 (2.09%) Opscode Chef
2 19 (1.53%) Puppet
3 13 (1.04%) Ansible
4 9 (0.72%) Kubernetes
5 7 (0.56%) Terraform
6 4 (0.32%) Cobbler
6 4 (0.32%) Grafana
6 4 (0.32%) Nagios
6 4 (0.32%) Prometheus
7 3 (0.24%) Consul
7 3 (0.24%) SCOM
7 3 (0.24%) SCVMM
8 2 (0.16%) Ambari
8 2 (0.16%) cPanel
8 2 (0.16%) SmoothWall
9 1 (0.080%) Kibana
9 1 (0.080%) logstash
9 1 (0.080%) Salt
9 1 (0.080%) Systems Management Server (SMS)
9 1 (0.080%) TeamSite
Vendors
1 282 (22.65%) Google
2 191 (15.34%) Facebook
3 144 (11.57%) Twitter
4 112 (9.00%) Microsoft
5 100 (8.03%) Adobe
6 80 (6.43%) Apple
7 77 (6.18%) Yahoo!
8 76 (6.10%) Sony
9 46 (3.69%) Salesforce.com
10 20 (1.61%) Marketo
10 20 (1.61%) Pardot
11 19 (1.53%) Capita
11 19 (1.53%) Cognizant
12 18 (1.45%) Sitecore
13 15 (1.20%) Hootsuite
13 15 (1.20%) Marin
14 14 (1.12%) DoubleClick
14 14 (1.12%) Kenshoo
15 12 (0.96%) HubSpot
16 11 (0.88%) Tableau