Period
to 19 June 2019

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 19 June 2019 with a comparison to the same period over the previous 2 years.

Social Media
UK
6 months to
19 Jun 2019
Same period 2018 Same period 2017
Rank 452 420 351
Rank change year-on-year -32 -69 +27
Permanent jobs citing Social Media 960 1,248 1,575
As % of all permanent IT jobs advertised in the UK 0.67% 0.72% 0.91%
As % of the Miscellaneous category 1.70% 1.86% 2.33%
Number of salaries quoted 632 974 1,250
UK median annual salary £42,500 £40,000 £38,000
Median salary % change year-on-year +6.25% +5.26% -10.59%
10th Percentile £24,750 £21,000 £22,500
90th Percentile £85,000 £80,000 £72,500
UK excluding London median annual salary £35,000 £33,750 £34,000
% change year-on-year +3.70% -0.74% -9.33%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 56,422 67,055 67,563
As % of all permanent IT jobs advertised in the UK 39.26% 38.95% 39.23%
Number of salaries quoted 42,226 51,746 53,396
UK median annual salary £52,500 £50,000 £47,500
Median salary % change year-on-year +5.00% +5.26% -3.06%
10th Percentile £29,375 £28,250 £27,500
90th Percentile £87,500 £85,000 £80,000
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Social Media
Job Vacancy Trend

Job postings citing Social Media as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

The salary distribution of IT jobs citing Social Media over the 6 months to 19 June 2019.

Salary histogram for Social Media in the UK

Social Media
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 19 June 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -20 913 £42,500 +6.25% 134
London +64 574 £50,000 - 39
UK excluding London -116 352 £35,000 +3.70% 106
South West +29 82 £32,500 +47.73% 18
Midlands -15 82 £29,500 -9.23% 28
South East -75 70 £36,404 +4.01% 22
North of England -61 61 £35,000 +7.69% 20
West Midlands -22 52 £27,500 -15.38% 17
North West +24 43 £35,000 +16.67% 8
East of England +31 32 £40,000 +37.93% 8
East Midlands +20 30 £38,500 -9.41% 11
Scotland +18 21 £45,000 - 5
Yorkshire -65 18 £29,500 -9.23% 7
Wales -4 5 £42,500 +70.00% 5

For the 6 months to 19 June 2019, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Social Media.

1 444 (46.25%) Marketing
2 232 (24.17%) Analytics
3 219 (22.81%) Degree
4 218 (22.71%) Agile Software Development
5 192 (20.00%) Digital Marketing
6 183 (19.06%) HTML
7 167 (17.40%) CSS
8 153 (15.94%) JavaScript
9 148 (15.42%) Finance
10 141 (14.69%) SEO
11 139 (14.48%) Google
12 124 (12.92%) Adobe
12 124 (12.92%) User Experience
13 114 (11.88%) E-Commerce
13 114 (11.88%) Retail
14 113 (11.77%) Analytical Skills
15 107 (11.15%) CRM
16 99 (10.31%) Microsoft
16 99 (10.31%) Blog
17 91 (9.48%) Amazon AWS
18 86 (8.96%) Project Management
19 85 (8.85%) HTML5
20 81 (8.44%) Advertising
21 79 (8.23%) Git (software)
22 78 (8.13%) Marketing Strategy
23 76 (7.92%) Python
23 76 (7.92%) PHP
24 75 (7.81%) SQL
25 73 (7.60%) Facebook
26 72 (7.50%) Web Development

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 67 (6.98%) CMS
2 45 (4.69%) WordPress
3 38 (3.96%) Apache Spark
4 35 (3.65%) SharePoint
5 17 (1.77%) Elasticsearch
6 15 (1.56%) Adobe Experience Manager
6 15 (1.56%) Apache Pig
6 15 (1.56%) Skype for Business
7 14 (1.46%) Apache
8 11 (1.15%) Drupal
8 11 (1.15%) IIS
9 9 (0.94%) Confluence
9 9 (0.94%) IPython
9 9 (0.94%) Jupyter
10 8 (0.83%) Umbraco
11 6 (0.63%) GlassFish
11 6 (0.63%) Tomcat
12 5 (0.52%) Apache Solr
13 4 (0.42%) SAS
14 3 (0.31%) Kentico
Applications
1 62 (6.46%) Photoshop
2 61 (6.35%) Microsoft Office
3 60 (6.25%) Microsoft Excel
4 42 (4.38%) Adobe Illustrator
5 35 (3.65%) Adobe Creative Suite
6 34 (3.54%) Microsoft PowerPoint
7 27 (2.81%) Adobe Premiere
8 26 (2.71%) Adobe After Effects
9 19 (1.98%) Sketch
10 13 (1.35%) InDesign
11 8 (0.83%) Final Cut Pro
12 6 (0.63%) InVision
13 5 (0.52%) OmniGraffle
14 4 (0.42%) Chatbot
14 4 (0.42%) Spreadsheet
15 3 (0.31%) SPSS
16 2 (0.21%) Marvel
16 2 (0.21%) Microsoft Project
16 2 (0.21%) Zeplin
17 1 (0.10%) Stata
Business Applications
1 17 (1.77%) SAP S/4HANA
2 16 (1.67%) SAP CO
2 16 (1.67%) SAP FI
2 16 (1.67%) SAP FI/CO
3 8 (0.83%) Magento
4 5 (0.52%) Dynamics CRM
4 5 (0.52%) Siebel CRM
4 5 (0.52%) WebTrends
5 4 (0.42%) Sprinklr
6 3 (0.31%) Salesforce.com CRM
6 3 (0.31%) Shopify
7 2 (0.21%) Adobe Campaign
7 2 (0.21%) Eloqua
7 2 (0.21%) NetSuite
8 1 (0.10%) Aareon QL
8 1 (0.10%) MIS ActiveH
8 1 (0.10%) OPENContractor
8 1 (0.10%) OPENHousing
8 1 (0.10%) Orchard Housing
8 1 (0.10%) Servitor
Cloud Services
1 91 (9.48%) Amazon AWS
2 71 (7.40%) Google Analytics
3 69 (7.19%) Microsoft Azure
4 67 (6.98%) SaaS
5 36 (3.75%) Office 365
6 29 (3.02%) Google Cloud Platform
6 29 (3.02%) PaaS
7 23 (2.40%) IaaS
8 20 (2.08%) GitHub
9 19 (1.98%) Adobe Analytics
10 16 (1.67%) AdWords
11 15 (1.56%) Apigee
11 15 (1.56%) OneDrive
12 14 (1.46%) Adobe Creative Cloud
13 11 (1.15%) Google Tag Manager
14 10 (1.04%) MailChimp
15 7 (0.73%) Cloud Computing
15 7 (0.73%) Google App Engine
15 7 (0.73%) Power Platform
15 7 (0.73%) Rackspace Cloud
Communications & Networking
1 27 (2.81%) Internet
2 26 (2.71%) Skype
3 17 (1.77%) Intranet
4 13 (1.35%) Unified Communications
5 11 (1.15%) HTTP
6 10 (1.04%) LAN
6 10 (1.04%) WAN
7 9 (0.94%) SMS
7 9 (0.94%) Telepresence
7 9 (0.94%) VoIP
8 6 (0.63%) GoToMeeting
8 6 (0.63%) SSH
9 5 (0.52%) DNS
9 5 (0.52%) Firewall
10 4 (0.42%) PBX
11 3 (0.31%) Broadband
11 3 (0.31%) Network Security
11 3 (0.31%) WebEx
12 2 (0.21%) SSL
12 2 (0.21%) TCP/IP
Database & Business Intelligence
1 55 (5.73%) Big Data
2 46 (4.79%) MySQL
3 45 (4.69%) Hadoop
4 41 (4.27%) NoSQL
5 29 (3.02%) Apache Hive
6 28 (2.92%) SQL Server
7 23 (2.40%) Data Mining
8 17 (1.77%) SQL Server 2016
9 16 (1.67%) Text Mining
10 14 (1.46%) MongoDB
11 12 (1.25%) Couchbase
11 12 (1.25%) Redis
12 10 (1.04%) Blockchain
13 9 (0.94%) Apache Cassandra
13 9 (0.94%) BigQuery
13 9 (0.94%) HBase
14 8 (0.83%) PostgreSQL
15 7 (0.73%) SAP HANA
16 6 (0.63%) Data Warehouse
17 5 (0.52%) Flink
Development Applications
1 79 (8.23%) Git (software)
2 37 (3.85%) JIRA
3 32 (3.33%) Jenkins
4 22 (2.29%) gulp
5 20 (2.08%) Subversion
6 16 (1.67%) Appium
6 16 (1.67%) Cucumber
6 16 (1.67%) JMeter
6 16 (1.67%) JUnit
7 13 (1.35%) Visual Studio
8 12 (1.25%) webpack
9 11 (1.15%) TeamCity
10 10 (1.04%) Atlassian Bamboo
10 10 (1.04%) Selenium
10 10 (1.04%) Xcode
11 9 (0.94%) Calabash
11 9 (0.94%) Gatling
12 8 (0.83%) Hudson
13 7 (0.73%) MSBuild
13 7 (0.73%) SoapUI
General
1 444 (46.25%) Marketing
2 148 (15.42%) Finance
3 114 (11.88%) Retail
4 81 (8.44%) Advertising
5 54 (5.63%) Banking
6 49 (5.10%) Games
7 39 (4.06%) Telecoms
8 36 (3.75%) Brand Awareness
9 26 (2.71%) Law
10 25 (2.60%) Publishing
11 19 (1.98%) Legal
12 17 (1.77%) General Ledger
13 13 (1.35%) Automotive
14 12 (1.25%) Manufacturing
15 10 (1.04%) Billing
15 10 (1.04%) Financial Institution
16 8 (0.83%) Electronics
16 8 (0.83%) French Language
16 8 (0.83%) Local Government
16 8 (0.83%) Mandarin Language
Job Titles
1 151 (15.73%) Developer
2 94 (9.79%) Designer
3 93 (9.69%) Analyst
4 56 (5.83%) Marketing Executive
5 53 (5.52%) Marketing Manager
6 47 (4.90%) Consultant
7 42 (4.38%) Project Manager
8 39 (4.06%) Digital Designer
9 37 (3.85%) Digital Executive
10 35 (3.65%) Web Developer
11 32 (3.33%) Digital Marketing Executive
11 32 (3.33%) Digital Project Manager
12 31 (3.23%) Digital Marketing Manager
12 31 (3.23%) Front End Developer (Client-Side Developer)
13 30 (3.13%) .NET Developer
14 29 (3.02%) Architect
14 29 (3.02%) Business Analyst
15 27 (2.81%) Junior
16 26 (2.71%) Digital Analyst
17 25 (2.60%) Data Analyst
Libraries, Frameworks & Software Standards
1 183 (19.06%) HTML
2 167 (17.40%) CSS
3 85 (8.85%) HTML5
4 65 (6.77%) CSS3
5 58 (6.04%) Node.js
6 57 (5.94%) .NET
7 44 (4.58%) Web Services
8 43 (4.48%) jQuery
9 39 (4.06%) REST
10 36 (3.75%) ASP.NET
10 36 (3.75%) JSON
11 35 (3.65%) XML
12 31 (3.23%) AngularJS
13 30 (3.13%) RESTful
14 29 (3.02%) Sass
15 25 (2.60%) Laravel
15 25 (2.60%) Twitter Bootstrap
16 23 (2.40%) ASP.NET MVC
17 22 (2.29%) .NET Core
18 21 (2.19%) React
Miscellaneous
1 124 (12.92%) User Experience
2 113 (11.77%) Analytical Skills
3 99 (10.31%) Blog
4 58 (6.04%) Management Information System
5 46 (4.79%) Digital Media
6 42 (4.38%) Mobile App
7 33 (3.44%) Self-Motivation
8 19 (1.98%) Algorithms
9 18 (1.88%) BBC
9 18 (1.88%) Video\Live Streaming
10 16 (1.67%) Animation
10 16 (1.67%) Data Structures
10 16 (1.67%) Virtual Team
11 15 (1.56%) Social Network
12 14 (1.46%) Data Centre
12 14 (1.46%) Greenfield Project
13 13 (1.35%) Graphic Design
13 13 (1.35%) Video Editing
14 12 (1.25%) Cyber Kill Chain
14 12 (1.25%) Cyberthreat
Operating Systems
1 48 (5.00%) Linux
2 33 (3.44%) Windows
3 32 (3.33%) Apple iOS
4 25 (2.60%) Android
5 17 (1.77%) Unix
6 12 (1.25%) Mac OS
7 5 (0.52%) Windows 10
8 3 (0.31%) VMS
8 3 (0.31%) Windows Server
9 2 (0.21%) Ubuntu
9 2 (0.21%) Windows NT
9 2 (0.21%) Windows Server 2012
10 1 (0.10%) CentOS
10 1 (0.10%) Mesosphere
10 1 (0.10%) Windows 7
Processes & Methodologies
1 232 (24.17%) Analytics
2 218 (22.71%) Agile Software Development
3 192 (20.00%) Digital Marketing
4 141 (14.69%) SEO
5 114 (11.88%) E-Commerce
6 107 (11.15%) CRM
7 86 (8.96%) Project Management
8 78 (8.13%) Marketing Strategy
9 72 (7.50%) Web Development
10 68 (7.08%) B2B
11 66 (6.88%) Scrum
12 62 (6.46%) Data Science
13 58 (6.04%) DevOps
13 58 (6.04%) Email Marketing
14 56 (5.83%) Pay per click
15 55 (5.73%) Artificial Intelligence
15 55 (5.73%) Problem-Solving
15 55 (5.73%) TDD
16 54 (5.63%) Presales
17 53 (5.52%) Decision-Making
Programming Languages
1 153 (15.94%) JavaScript
2 76 (7.92%) PHP
2 76 (7.92%) Python
3 75 (7.81%) SQL
4 71 (7.40%) Java
5 69 (7.19%) C#
6 36 (3.75%) C
7 21 (2.19%) Ruby
8 19 (1.98%) Apple Swift
9 17 (1.77%) ES6
9 17 (1.77%) R
10 15 (1.56%) TypeScript
11 12 (1.25%) Bash Shell
12 10 (1.04%) Objective-C
13 7 (0.73%) C++
13 7 (0.73%) VB
14 6 (0.63%) Java 8
14 6 (0.63%) Perl
15 5 (0.52%) PHP 7
15 5 (0.52%) Scala
Qualifications
1 219 (22.81%) Degree
2 42 (4.38%) Security Cleared
3 22 (2.29%) CISM
3 22 (2.29%) CISSP
4 20 (2.08%) SC Cleared
5 12 (1.25%) Cisco Certification
6 10 (1.04%) DV Cleared
7 9 (0.94%) CEH
7 9 (0.94%) CISA
8 8 (0.83%) (ISC)2 CCSP
8 8 (0.83%) ISACA
9 7 (0.73%) Master's Degree
10 6 (0.63%) PhD
11 5 (0.52%) Computer Science Degree
11 5 (0.52%) CTC Cleared
11 5 (0.52%) OSCP
11 5 (0.52%) PRINCE2 Practitioner
11 5 (0.52%) SANS
12 4 (0.42%) IISP
12 4 (0.42%) ISO 27001 Lead Auditor
Quality Assurance & Compliance
1 51 (5.31%) QA
2 26 (2.71%) GDPR
3 12 (1.25%) SLA
4 8 (0.83%) COBIT
5 5 (0.52%) Cyber Essentials
5 5 (0.52%) Cyber Essentials PLUS
5 5 (0.52%) Data Quality
5 5 (0.52%) ISO/IEC 27001
6 4 (0.42%) Disclosure Scotland
7 2 (0.21%) PMO
8 1 (0.10%) NCSC
8 1 (0.10%) NIST
System Software
1 26 (2.71%) Docker
2 5 (0.52%) Active Directory
3 4 (0.42%) Apache ZooKeeper
4 3 (0.31%) VMware Infrastructure
Systems Management
1 18 (1.88%) Microsoft Intune
2 15 (1.56%) Kubernetes
3 14 (1.46%) SCCM
4 13 (1.35%) Opscode Chef
5 12 (1.25%) Ansible
6 10 (1.04%) Puppet
7 8 (0.83%) Terraform
8 5 (0.52%) Hadoop YARN
9 3 (0.31%) cPanel
10 1 (0.10%) Mesos
10 1 (0.10%) Prometheus
Vendors
1 139 (14.48%) Google
2 124 (12.92%) Adobe
3 99 (10.31%) Microsoft
4 73 (7.60%) Facebook
5 63 (6.56%) Twitter
6 30 (3.13%) SAP
7 29 (3.02%) Instagram
7 29 (3.02%) Salesforce.com
7 29 (3.02%) YouTube
8 27 (2.81%) Apple
9 19 (1.98%) Sony
10 18 (1.88%) Tableau
11 17 (1.77%) Yahoo!
12 13 (1.35%) WorldPay
13 12 (1.25%) Cisco
13 12 (1.25%) HubSpot
14 11 (1.15%) MicroStrategy
15 10 (1.04%) Cognizant
16 9 (0.94%) New Relic
16 9 (0.94%) Reuters