Period
to 28 July 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 28 July 2017 with a comparison to the same period over the previous 2 years.

Social Media
UK
6 months to
28 Jul 2017
Same period 2016 Same period 2015
Rank 351 373 258
Rank change year-on-year +22 -115 -60
Permanent jobs citing Social Media 1577 1711 2881
As % of all permanent IT jobs advertised in the UK 0.88% 0.85% 1.30%
As % of the Miscellaneous category 2.08% 2.03% 3.18%
Number of salaries quoted 1234 1397 2206
UK median annual salary £40,000 £41,500 £40,000
Median salary % change year-on-year -3.61% +3.75% -
10th Percentile £22,500 £23,500 £22,500
90th Percentile £72,500 £75,000 £71,125
UK excluding London median annual salary £34,000 £35,000 £37,500
% change year-on-year -2.86% -6.67% -

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

Generic IT Skills
UK
Permanent job vacancies with a requirement for generic IT skills 75725 84452 90613
As % of all permanent IT job vacancies advertised in the UK 42.38% 41.90% 41.03%
Number of salaries quoted 58363 68784 71960
UK median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +5.56%
10th Percentile £27,500 £27,250 £26,250
90th Percentile £81,250 £80,000 £77,500
UK excluding London median annual salary £42,500 £42,500 £40,000
% change year-on-year - +6.25% -

Social Media
Job Vacancy Trend

Job postings citing Social Media as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

The salary distribution of IT jobs citing Social Media over the 6 months to 28 July 2017.

Salary histogram for Social Media in the UK

Social Media
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 28 July 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +17 1505 £40,000 -5.88% 135
UK excluding London +51 867 £34,000 -2.86% 75
London -12 676 £50,000 - 61
South East +44 270 £35,000 -12.50% 25
North of England +35 197 £34,000 +4.62% 23
Midlands -4 153 £27,500 -3.51% 19
East of England +49 131 £52,500 +10.53% 5
West Midlands -33 105 £27,500 - 9
North West -22 103 £35,000 +7.69% 16
Yorkshire +73 92 £34,000 -2.86% 6
South West +27 80 £36,000 -10.00% 2
East Midlands +28 48 £35,000 -4.11% 10
Scotland -1 21 £27,500 -31.25% 1
Wales +14 17 £35,000 +45.83%
Northern Ireland -7 3 £45,000 +32.35%
North East +16 2 £21,500 -17.31% 1

For the 6 months to 28 July 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Social Media.

1 775 (49.14%) Marketing
2 444 (28.15%) HTML
3 354 (22.45%) Agile Software Development
4 342 (21.69%) JavaScript
5 341 (21.62%) CSS
6 328 (20.80%) Google
7 319 (20.23%) Analytics
8 293 (18.58%) SEO
9 272 (17.25%) Digital Marketing
10 266 (16.87%) Degree
11 258 (16.36%) Git (software)
12 244 (15.47%) Finance
13 234 (14.84%) HTML5
14 222 (14.08%) .NET
15 213 (13.51%) C#
16 208 (13.19%) MVC
17 207 (13.13%) Facebook
18 191 (12.11%) SQL
18 191 (12.11%) SQL Server
19 186 (11.79%) AngularJS
19 186 (11.79%) User Experience
20 184 (11.67%) CRM
21 163 (10.34%) ASP.NET
21 163 (10.34%) TDD
22 161 (10.21%) jQuery
23 160 (10.15%) PHP
24 158 (10.02%) OO
25 154 (9.77%) Adobe
26 148 (9.38%) Node.js
27 147 (9.32%) ASP.NET Web API

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 136 (8.62%) CMS
2 115 (7.29%) WordPress
3 31 (1.97%) Elasticsearch
4 26 (1.65%) SharePoint
5 23 (1.46%) Drupal
6 20 (1.27%) Adobe Experience Manager
7 19 (1.20%) Umbraco
8 17 (1.08%) Sitecore CMS
9 16 (1.01%) Apache
10 15 (0.95%) SAS
11 14 (0.89%) Apache Spark
12 12 (0.76%) EPiServer
13 7 (0.44%) Exchange Server 2013
13 7 (0.44%) NServiceBus
13 7 (0.44%) Skype for Business
14 6 (0.38%) Apache Solr
14 6 (0.38%) DNN
15 5 (0.32%) Confluence
16 4 (0.25%) ArcGIS
16 4 (0.25%) OpenStack
Applications
1 132 (8.37%) Microsoft Office
2 116 (7.36%) Photoshop
3 98 (6.21%) Microsoft Excel
4 86 (5.45%) Adobe Illustrator
5 55 (3.49%) Microsoft PowerPoint
6 50 (3.17%) InDesign
7 37 (2.35%) Adobe Creative Suite
8 19 (1.20%) OmniGraffle
9 16 (1.01%) MS Visio
10 11 (0.70%) Adobe After Effects
10 11 (0.70%) Moqups
10 11 (0.70%) Spreadsheet
11 10 (0.63%) Adobe Premiere
11 10 (0.63%) InVision
12 9 (0.57%) Microsoft Project
13 8 (0.51%) SPSS
14 7 (0.44%) Adobe Captivate
15 6 (0.38%) Chatbot
16 5 (0.32%) Fireworks
16 5 (0.32%) Flinto
Business Applications
1 22 (1.40%) Dynamics CRM
2 17 (1.08%) Magento
3 16 (1.01%) Eloqua
4 11 (0.70%) SessionCam
4 11 (0.70%) Social Studio
5 6 (0.38%) WebTrends
6 3 (0.19%) Salesforce.com CRM
6 3 (0.19%) SDL Web 8
7 2 (0.13%) Dynamics AX
7 2 (0.13%) Oracle Retail
8 1 (0.063%) Adobe Campaign
8 1 (0.063%) assyst
8 1 (0.063%) NetSuite
8 1 (0.063%) Payment Gateway
8 1 (0.063%) Sage X3
8 1 (0.063%) SAP Business One
8 1 (0.063%) Shopify
8 1 (0.063%) Sprinklr
8 1 (0.063%) Unica
8 1 (0.063%) Unit4 Business World
Cloud Services
1 147 (9.32%) Google Analytics
2 85 (5.39%) Amazon AWS
3 53 (3.36%) SaaS
4 52 (3.30%) AdWords
4 52 (3.30%) Microsoft Azure
5 24 (1.52%) AWS Lambda
5 24 (1.52%) MailChimp
5 24 (1.52%) Office 365
6 23 (1.46%) Adobe Analytics
7 14 (0.89%) GitHub
7 14 (0.89%) Google Tag Manager
8 13 (0.82%) Cloud Computing
9 12 (0.76%) Adobe Creative Cloud
9 12 (0.76%) Heroku
10 9 (0.57%) Google Cloud Platform
10 9 (0.57%) PaaS
10 9 (0.57%) Yammer
11 7 (0.44%) Amazon SQS
11 7 (0.44%) AWS CloudFormation
12 5 (0.32%) Azure Active Directory
Communications & Networking
1 136 (8.62%) Internet
2 30 (1.90%) Intranet
3 12 (0.76%) Firewall
3 12 (0.76%) LAN
3 12 (0.76%) SMS
4 10 (0.63%) Skype
5 7 (0.44%) DNS
5 7 (0.44%) SAN
5 7 (0.44%) TCP/IP
6 5 (0.32%) Broadband
6 5 (0.32%) DHCP
6 5 (0.32%) NAS
6 5 (0.32%) VLAN
6 5 (0.32%) VoIP
7 4 (0.25%) SSL
7 4 (0.25%) Wireless
8 3 (0.19%) HTTP
8 3 (0.19%) VPN
9 2 (0.13%) RTCP
9 2 (0.13%) WAN
Database & Business Intelligence
1 191 (12.11%) SQL Server
2 130 (8.24%) NoSQL
3 106 (6.72%) Big Data
4 87 (5.52%) SQL Server 2014
5 70 (4.44%) MySQL
6 48 (3.04%) SQL Server 2016
7 37 (2.35%) MongoDB
8 27 (1.71%) Data Warehouse
9 25 (1.59%) SQL Server Integration Services
9 25 (1.59%) SQL Server Reporting Services
10 24 (1.52%) Microsoft Analysis Services
10 24 (1.52%) SQL Server Analysis Services
11 23 (1.46%) Redis
12 22 (1.40%) Hadoop
13 21 (1.33%) Data Mining
14 20 (1.27%) Relational Database
15 19 (1.20%) Apache Cassandra
16 15 (0.95%) HBase
17 12 (0.76%) Mixpanel
18 10 (0.63%) SSDT
Development Applications
1 258 (16.36%) Git (software)
2 42 (2.66%) TeamCity
3 35 (2.22%) Axure RP
4 34 (2.16%) Grunt
4 34 (2.16%) Subversion
5 33 (2.09%) Visual Studio
6 24 (1.52%) JIRA
6 24 (1.52%) Xcode
7 21 (1.33%) Jenkins
8 19 (1.20%) Selenium
9 18 (1.14%) gulp
9 18 (1.14%) JSUnit
10 16 (1.01%) Moq
10 16 (1.01%) NUnit
10 16 (1.01%) SpecFlow
11 15 (0.95%) Dreamweaver
12 14 (0.89%) webpack
13 13 (0.82%) Visual Studio Tools for Office
14 11 (0.70%) Bower
15 8 (0.51%) SonarQube
General
1 775 (49.14%) Marketing
2 244 (15.47%) Finance
3 141 (8.94%) Advertising
4 101 (6.40%) Retail
5 63 (3.99%) Manufacturing
6 59 (3.74%) Publishing
6 59 (3.74%) Telecoms
7 58 (3.68%) Games
8 54 (3.42%) Electronics
9 51 (3.23%) Banking
10 36 (2.28%) Automotive
11 25 (1.59%) Legal
12 17 (1.08%) Multimedia
13 16 (1.01%) German Language
14 13 (0.82%) Brand Awareness
15 9 (0.57%) Financial Institution
15 9 (0.57%) Law
16 8 (0.51%) Back Office
17 7 (0.44%) Music Industry
17 7 (0.44%) Pharmaceutical
Job Titles
1 530 (33.61%) Developer
2 160 (10.15%) .NET Developer
3 111 (7.04%) Senior Developer
4 101 (6.40%) Consultant
5 99 (6.28%) Front End Developer (Client-Side Developer)
6 90 (5.71%) Social Media Developer
7 88 (5.58%) JavaScript Developer
8 81 (5.14%) Designer
8 81 (5.14%) HTML Developer
9 80 (5.07%) Junior
10 73 (4.63%) Analyst
11 72 (4.57%) Marketing Manager
12 70 (4.44%) C# Developer
13 67 (4.25%) HTML CSS Developer
14 59 (3.74%) Web Developer
15 56 (3.55%) Marketing Executive
16 52 (3.30%) Full Stack Developer
17 50 (3.17%) Account Manager
18 49 (3.11%) PHP Developer
19 47 (2.98%) Junior Developer
Libraries, Frameworks & Software Standards
1 444 (28.15%) HTML
2 341 (21.62%) CSS
3 234 (14.84%) HTML5
4 222 (14.08%) .NET
5 186 (11.79%) AngularJS
6 163 (10.34%) ASP.NET
7 161 (10.21%) jQuery
8 148 (9.38%) Node.js
9 147 (9.32%) ASP.NET Web API
10 145 (9.19%) ASP.NET MVC
11 118 (7.48%) RESTful
12 104 (6.59%) REST
13 95 (6.02%) WCF
14 90 (5.71%) CSS3
15 89 (5.64%) Web Services
16 87 (5.52%) ASP.NET MVC 5
17 86 (5.45%) JSON
18 73 (4.63%) Sass
19 70 (4.44%) Ajax
20 56 (3.55%) .NET Framework
Miscellaneous
1 186 (11.79%) User Experience
2 146 (9.26%) Mobile App
3 118 (7.48%) Analytical Skills
4 112 (7.10%) BBC
5 80 (5.07%) Blog
6 69 (4.38%) Computer Science
7 51 (3.23%) Digital Media
8 44 (2.79%) Graphic Design
9 33 (2.09%) Fintech
10 32 (2.03%) Virtual Team
11 28 (1.78%) Management Information System
12 27 (1.71%) Algorithms
13 24 (1.52%) Greenfield Project
13 24 (1.52%) NHS
14 22 (1.40%) Animation
15 18 (1.14%) Clustering
16 16 (1.01%) Data Centre
16 16 (1.01%) FMCG
17 14 (0.89%) Credit Risk
17 14 (0.89%) iPad
Operating Systems
1 77 (4.88%) Apple iOS
2 73 (4.63%) Linux
3 61 (3.87%) Android
4 56 (3.55%) Windows
5 32 (2.03%) Mac OS X
6 14 (0.89%) Windows Server
6 14 (0.89%) Windows Server 2008
7 13 (0.82%) Windows Server 2012
8 11 (0.70%) Mac OS
9 7 (0.44%) Windows 7
10 5 (0.32%) CentOS
11 3 (0.19%) Unix
11 3 (0.19%) VMS
12 2 (0.13%) CoreOS
12 2 (0.13%) Windows 10
13 1 (0.063%) Ubuntu
13 1 (0.063%) Windows 8
Processes & Methodologies
1 354 (22.45%) Agile Software Development
2 319 (20.23%) Analytics
3 293 (18.58%) SEO
4 272 (17.25%) Digital Marketing
5 208 (13.19%) MVC
6 184 (11.67%) CRM
7 163 (10.34%) TDD
8 158 (10.02%) OO
9 145 (9.19%) Pay per click
9 145 (9.19%) Web Development
10 137 (8.69%) Business Intelligence
11 129 (8.18%) E-Commerce
12 126 (7.99%) BDD
13 125 (7.93%) Content Management
14 102 (6.47%) Project Management
15 100 (6.34%) Web Application Development
16 99 (6.28%) Mentoring
17 95 (6.02%) Software Engineering
18 90 (5.71%) Marketing Strategy
19 89 (5.64%) Open Source
Programming Languages
1 342 (21.69%) JavaScript
2 213 (13.51%) C#
3 191 (12.11%) SQL
4 160 (10.15%) PHP
5 117 (7.42%) Ruby
6 80 (5.07%) Java
7 57 (3.61%) C
8 56 (3.55%) Python
9 44 (2.79%) T-SQL
10 30 (1.90%) TypeScript
11 27 (1.71%) Objective-C
12 21 (1.33%) C++
13 16 (1.01%) R
14 11 (0.70%) PHP 7
15 9 (0.57%) Scala
16 8 (0.51%) Apple Swift
16 8 (0.51%) Bash Shell
16 8 (0.51%) ES6
17 7 (0.44%) PowerShell
18 5 (0.32%) XAML
Qualifications
1 266 (16.87%) Degree
2 41 (2.60%) Computer Science Degree
3 39 (2.47%) Master's Degree
4 24 (1.52%) Security Cleared
5 15 (0.95%) APMP
6 12 (0.76%) ISEB
7 11 (0.70%) SC Cleared
8 8 (0.51%) DV Cleared
8 8 (0.51%) Microsoft Certification
8 8 (0.51%) PMI Certification
9 7 (0.44%) MCSE
10 6 (0.38%) Analytics IQ
10 6 (0.38%) MCP
10 6 (0.38%) PhD
11 5 (0.32%) MCSA
11 5 (0.32%) VMware Certified Professional (VCP)
12 4 (0.25%) A+ Certification
13 3 (0.19%) Postgraduate
14 2 (0.13%) CCNA
14 2 (0.13%) Cisco Certification
Quality Assurance & Compliance
1 41 (2.60%) QA
2 14 (0.89%) Data Quality
3 9 (0.57%) GDPR
3 9 (0.57%) ISO/IEC 27001
4 7 (0.44%) PCI DSS
5 5 (0.32%) GCP
5 5 (0.32%) ISO/IEC 17025
6 4 (0.25%) COBIT
7 2 (0.13%) Actionable Recommendations
7 2 (0.13%) ISO/IEC 20000
7 2 (0.13%) SLA
7 2 (0.13%) WAI
8 1 (0.063%) 21 CFR Part 11
8 1 (0.063%) GLP
8 1 (0.063%) GMP
8 1 (0.063%) GxP
8 1 (0.063%) PMO
8 1 (0.063%) Sarbanes-Oxley
System Software
1 18 (1.14%) Active Directory
2 10 (0.63%) Docker
3 9 (0.57%) VMware Infrastructure
4 8 (0.51%) Hyper-V
5 5 (0.32%) XenApp
6 3 (0.19%) Samba
7 2 (0.13%) OpenSIPS
7 2 (0.13%) Virtual Machines
7 2 (0.13%) vSphere
7 2 (0.13%) Xen
Systems Management
1 17 (1.08%) Opscode Chef
2 10 (0.63%) Puppet
3 7 (0.44%) Ansible
3 7 (0.44%) Backup Exec
4 4 (0.25%) Kubernetes
4 4 (0.25%) SCCM
4 4 (0.25%) Systems Management Server (SMS)
4 4 (0.25%) WSUS
5 3 (0.19%) Nagios
6 1 (0.063%) Cobbler
6 1 (0.063%) Grafana
6 1 (0.063%) Prometheus
Vendors
1 328 (20.80%) Google
2 207 (13.13%) Facebook
3 154 (9.77%) Adobe
4 126 (7.99%) Apple
5 120 (7.61%) Microsoft
6 111 (7.04%) Sony
6 111 (7.04%) Yahoo!
7 106 (6.72%) Twitter
8 47 (2.98%) SAP
9 39 (2.47%) Cognizant
10 37 (2.35%) Salesforce.com
11 29 (1.84%) Oracle
12 19 (1.20%) Marketo
12 19 (1.20%) Sitecore
13 16 (1.01%) Hootsuite
14 15 (0.95%) IBM
15 13 (0.82%) DevExpress
15 13 (0.82%) Telerik
16 12 (0.76%) Optimizely
16 12 (0.76%) Salesforce Marketing Cloud
London
Dawson & Walsh
Salary: £50000 - £60000 per annum + Bonus + Pension + Benefits
Posted: Yesterday
Runcorn, Cheshire
Applause IT Innovation
Salary: £16000 - £18000 per annum + bens
Posted: 23 hours ago
London
Rutherford Grant Recruitment
Salary: £30000.00 - £35000.00 per annum
Posted: 16 hours ago
London
Digital Gurus
Salary: £26000 - £30000 per annum + Benefits
Posted: 20 hours ago
Hinckley, Leicestershire
Spring Technology
Posted: Yesterday
City, London
Software Personnel International Ltd
Salary: Up to £50,000 per annum Excellent Benefits
Posted: 20 hours ago
Harrogate, North Yorkshire
Marmion Recruitment
Salary: From £24,000 to £27,000 per annum + company bonus + excellent benefits
Posted: Yesterday
Harrogate, North Yorkshire
Marmion Recruitment
Salary: From £24,000 to £27,000 per annum + company bonus + excellent benefits
Posted: Yesterday
Reading, Berkshire
Sopra Steria Recruitment
Salary: From £35,000 to £40,000 per annum
Posted: 20 hours ago
Leeds, West Yorkshire
Searchability
Salary: £30000 per annum
Posted: 2 days ago
Milton Keynes, Buckinghamshire
Interact Consulting
Salary: From £15,000 to £22,000 per annum
Posted: Yesterday
Surrey
Head Resourcing
Salary: £20000 - £30000 per annum + Bonus, Benefits, DOE
Posted: 21 hours ago
City, London
Ashdown IT
Salary: £30000 per annum
Posted: Yesterday
Bedford, Bedfordshire
Profile 29 Limited
Salary: Up to £38,000 per annum + benefits (see ad.)
Posted: 2 days ago
London
Networking People
Salary: £48000 - £52000 per annum + Bens
Posted: 3 days ago
London
The Change Partners Recruitment
Salary: From £35,000 to £45,000 per annum + equity
Posted: 2 days ago
Henley-On-Thames, Oxfordshire
Opensauce /New Growth Ltd
Salary: £25000 - £50000 per annum
Posted: 2 days ago
St. Albans, Hertfordshire
Dawson & Walsh
Salary: £40000 - £80000 per annum + Bonus + Pension + Benefits
Posted: 4 days ago
Wokingham, Berkshire
Dawson & Walsh
Salary: £30000 - £40000 per annum + Bonus + Pension + Benefits
Posted: 4 days ago
Stockport, Cheshire
Dawson & Walsh
Salary: £25000 - £40000 per annum + Bonus + Pension + Benefits
Posted: 4 days ago
Birmingham, West Midlands (County)
Searchability
Salary: £20000 - £35000 per annum
Posted: 4 days ago
Birmingham, West Midlands (County)
Searchability
Salary: £30000 - £40000 per annum
Posted: 4 days ago
Bourne, Lincolnshire
Dawson & Walsh
Salary: £25000 - £30000 per annum + Bonus + Pension + Benefits
Posted: 4 days ago
Central London / West End
24 Seven
Salary: Market related
Posted: 23 hours ago
Leicestershire
Pearson Frank
Salary: £25000 - £35000 per annum + Additional benefits
Posted: 3 days ago
North West London
Jagger Talent
Salary: From £23,000 to £27,500 per annum Upto 25K + Bonus + Benefits (27.5K O
Posted: 3 days ago
Henley-On-Thames, Oxfordshire
Opensauce /New Growth Ltd
Salary: £20000 - £35000 per annum
Posted: 2 days ago
North West London
West One Recruiters
Salary: From £25,000 to £35,000 per annum
Posted: 2 days ago
Derby, Derbyshire
Searchability
Salary: £18000 - £20000 per annum
Posted: 4 days ago
Manchester, Lancashire
Premier Group Recruitment
Salary: £20000 - £24000 per annum + Uncapped Commission
Posted: 19 hours ago