Period
to 26 July 2021

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 26 July 2021 with a comparison to the same period over the previous 2 years.

Social Media
UK
6 months to
26 Jul 2021
Same period 2020 Same period 2019
Rank 274 507 452
Rank change year-on-year +233 -55 -17
Permanent jobs citing Social Media 1,384 330 983
As % of all permanent jobs advertised in the UK 1.23% 0.47% 0.68%
As % of the Miscellaneous category 3.14% 1.32% 1.92%
Number of salaries quoted 652 251 652
10th Percentile £22,250 £26,875 £25,000
25th Percentile £31,250 £37,125 £30,000
Median annual salary (50th Percentile) £52,500 £55,000 £42,500
Median % change year-on-year -4.55% +29.41% -
75th Percentile £72,500 £73,750 £60,313
90th Percentile £90,750 £82,500 £85,000
UK excluding London median annual salary £32,500 £44,250 £35,952
% change year-on-year -26.55% +23.08% +2.72%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 44,015 25,080 51,107
As % of all permanent IT jobs advertised in the UK 39.10% 35.47% 35.19%
Number of salaries quoted 26,653 19,960 39,103
10th Percentile £32,500 £31,750 £30,000
25th Percentile £42,500 £41,250 £37,500
Median annual salary (50th Percentile) £57,500 £55,000 £53,000
Median % change year-on-year +4.55% +3.77% +0.95%
75th Percentile £78,750 £76,250 £72,500
90th Percentile £97,500 £96,250 £90,000
UK excluding London median annual salary £50,000 £47,500 £45,000
% change year-on-year +5.26% +5.56% -

Social Media
Job Vacancy Trend

Job postings citing Social Media as a proportion of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

3-month moving average salary quoted in jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

Salary distribution for jobs citing Social Media over the 6 months to 26 July 2021.

Salary histogram for Social Media in the UK

Social Media
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 26 July 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +220 1,264 £52,500 -4.55% 263
London +172 757 £61,125 +1.88% 101
UK excluding London +157 555 £32,500 -26.55% 166
Work from Home -53 239 £50,000 -35.48% 40
North of England +31 156 £32,500 -35.00% 51
East of England +62 112 £26,500 -45.64% 17
South East 0 106 £32,500 -25.71% 35
Yorkshire +40 101 £37,500 +54.64% 15
Midlands -34 59 £32,500 -7.14% 32
Scotland -14 55 £50,000 +4.71% 3
South West -21 51 £42,500 +7.59% 23
North West -34 48 £30,000 -47.83% 25
West Midlands -37 35 £31,250 -35.23% 20
East Midlands -34 24 £37,500 +7.14% 12
Wales -5 16 £32,500 +8.33% 5
North East - 7 £29,750 - 11

For the 6 months to 26 July 2021, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Social Media.

1 490 (35.40%) Marketing
2 457 (33.02%) Broadband
3 384 (27.75%) Agile Software Development
4 360 (26.01%) Social Skills
5 263 (19.00%) Analytics
6 259 (18.71%) Digital Marketing
7 241 (17.41%) JavaScript
8 235 (16.98%) Python
9 204 (14.74%) CRM
10 195 (14.09%) Software Engineering
11 186 (13.44%) Facebook
12 184 (13.29%) Google
13 170 (12.28%) SEO
13 170 (12.28%) Finance
14 163 (11.78%) React
15 162 (11.71%) Advertising
16 150 (10.84%) Retail
17 147 (10.62%) Problem-Solving
18 146 (10.55%) Games
19 141 (10.19%) Degree
20 135 (9.75%) HTML
21 132 (9.54%) B2B
21 132 (9.54%) Mentoring
22 126 (9.10%) Java
23 123 (8.89%) AWS
24 122 (8.82%) Adobe
25 120 (8.67%) TDD
25 120 (8.67%) User Experience
26 117 (8.45%) Analytical Skills
26 117 (8.45%) Continuous Integration

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 71 (5.13%) CMS
2 45 (3.25%) WordPress
3 22 (1.59%) SharePoint
4 21 (1.52%) SAS
5 19 (1.37%) Apache Spark
6 14 (1.01%) Elasticsearch
7 13 (0.94%) Confluence
8 12 (0.87%) Drupal
9 10 (0.72%) Apache
10 4 (0.29%) GlassFish
10 4 (0.29%) JBoss
10 4 (0.29%) Sitecore CMS
10 4 (0.29%) Umbraco
10 4 (0.29%) WebSphere
11 3 (0.22%) Adobe Experience Manager
11 3 (0.22%) Apache Airflow
11 3 (0.22%) Ethereum
11 3 (0.22%) Facebook Platform
12 2 (0.14%) Headless CMS
12 2 (0.14%) OpenStack
Applications
1 54 (3.90%) Photoshop
2 36 (2.60%) Microsoft Office
3 35 (2.53%) Adobe After Effects
3 35 (2.53%) Adobe Illustrator
4 31 (2.24%) Adobe Creative Suite
4 31 (2.24%) Figma
5 28 (2.02%) Sketch
6 24 (1.73%) Adobe Premiere
7 15 (1.08%) Microsoft PowerPoint
8 14 (1.01%) InVision
8 14 (1.01%) Microsoft Excel
9 12 (0.87%) Adobe XD
9 12 (0.87%) InDesign
10 9 (0.65%) Spreadsheet
11 6 (0.43%) CINEMA 4D
12 5 (0.36%) Blender
13 3 (0.22%) Chatbot
13 3 (0.22%) PlantUML
14 1 (0.072%) Final Cut Pro
14 1 (0.072%) Flinto
Business Applications
1 24 (1.73%) Shopify
2 17 (1.23%) Magento
3 10 (0.72%) Adobe Campaign
4 9 (0.65%) Dynamics CRM
4 9 (0.65%) Sprinklr
5 4 (0.29%) IBM Operational Decision Manager
6 3 (0.22%) WebTrends
7 2 (0.14%) Academy Revenues and Benefits
7 2 (0.14%) Payment Gateway
8 1 (0.072%) Odoo
8 1 (0.072%) Salesforce.com CRM
8 1 (0.072%) SAP CO
8 1 (0.072%) SAP FI
8 1 (0.072%) SAP FI/CO
8 1 (0.072%) SAP S/4HANA
8 1 (0.072%) Social Studio
Cloud Services
1 123 (8.89%) AWS
2 100 (7.23%) Google Analytics
3 52 (3.76%) Serverless
4 51 (3.68%) GCP
5 47 (3.40%) Azure
5 47 (3.40%) Google Ads
6 36 (2.60%) SaaS
7 34 (2.46%) MailChimp
8 29 (2.10%) GitHub
9 26 (1.88%) Canva
10 24 (1.73%) Amazon S3
11 22 (1.59%) Microsoft 365
12 17 (1.23%) AWS Step Functions
13 16 (1.16%) Power Platform
14 14 (1.01%) AWS Lambda
15 13 (0.94%) Adobe Creative Cloud
15 13 (0.94%) Cloud Computing
15 13 (0.94%) Facebook Ads
15 13 (0.94%) npm
16 12 (0.87%) PaaS
Communications & Networking
1 457 (33.02%) Broadband
2 68 (4.91%) 5G
3 59 (4.26%) Internet
4 42 (3.03%) Intranet
5 39 (2.82%) HTTP
6 26 (1.88%) TCP/IP
7 19 (1.37%) DVB
8 16 (1.16%) Bluetooth
9 11 (0.79%) Wi-Fi
10 10 (0.72%) Firewall
11 7 (0.51%) HTTPS
12 6 (0.43%) DNS
12 6 (0.43%) WAN
13 5 (0.36%) DAB
13 5 (0.36%) DHCP
13 5 (0.36%) LAN
13 5 (0.36%) VPN
14 4 (0.29%) SSL
14 4 (0.29%) Wireshark
15 3 (0.22%) LLU
Database & Business Intelligence
1 36 (2.60%) NoSQL
2 28 (2.02%) SQL Server
3 24 (1.73%) MySQL
4 20 (1.45%) PostgreSQL
5 18 (1.30%) Big Data
6 17 (1.23%) Tableau
7 16 (1.16%) Amazon DynamoDB
7 16 (1.16%) Metadata
8 15 (1.08%) Data Warehouse
9 14 (1.01%) Hadoop
9 14 (1.01%) Relational Database
10 13 (0.94%) Power BI
11 12 (0.87%) Data Mining
12 8 (0.58%) BigQuery
13 7 (0.51%) Amazon Redshift
13 7 (0.51%) Apache Hive
13 7 (0.51%) Redis
14 6 (0.43%) Apache Cassandra
14 6 (0.43%) Blockchain
14 6 (0.43%) Spotfire
Development Applications
1 86 (6.21%) Git (software)
2 78 (5.64%) Jenkins
3 33 (2.38%) JIRA
4 27 (1.95%) GitLab
5 20 (1.45%) Xcode
6 17 (1.23%) Postman
7 16 (1.16%) Cucumber
7 16 (1.16%) GNU Toolchain
8 14 (1.01%) JUnit
8 14 (1.01%) Selenium
9 11 (0.79%) Maven
9 11 (0.79%) Mockito
10 10 (0.72%) Visual Studio Team System
11 8 (0.58%) Octopus Deploy
11 8 (0.58%) TeamCity
12 7 (0.51%) Bitbucket
12 7 (0.51%) Cypress.io
12 7 (0.51%) Team Foundation Server
13 6 (0.43%) Gradle
13 6 (0.43%) Sonatype Nexus
General
1 490 (35.40%) Marketing
2 360 (26.01%) Social Skills
3 170 (12.28%) Finance
4 162 (11.71%) Advertising
5 150 (10.84%) Retail
6 146 (10.55%) Games
7 117 (8.45%) Analytical Skills
8 88 (6.36%) Pharmaceutical
9 66 (4.77%) Organisational Skills
10 54 (3.90%) Publishing
11 45 (3.25%) Legal
12 38 (2.75%) Telecoms
13 36 (2.60%) Law
14 34 (2.46%) Public Sector
15 33 (2.38%) Manufacturing
16 30 (2.17%) Inclusion and Diversity
17 29 (2.10%) Presentation Skills
18 28 (2.02%) Influencing Skills
19 21 (1.52%) Billing
20 19 (1.37%) Brand Awareness
Job Titles
1 302 (21.82%) Developer
2 126 (9.10%) Senior Developer
3 75 (5.42%) Marketing Manager
4 73 (5.27%) Marketing Executive
5 63 (4.55%) Analyst
6 46 (3.32%) Python Developer
7 45 (3.25%) Digital Executive
8 44 (3.18%) JavaScript Developer
9 43 (3.11%) Designer
9 43 (3.11%) Digital Marketing Executive
9 43 (3.11%) React Developer
9 43 (3.11%) Senior Manager
10 42 (3.03%) Consultant
10 42 (3.03%) Development Manager
11 40 (2.89%) Java Developer
11 40 (2.89%) Software Engineer
12 38 (2.75%) Business Development Manager
12 38 (2.75%) Business Manager
13 33 (2.38%) Digital Marketing Manager
13 33 (2.38%) Senior Python Developer
Libraries, Frameworks & Software Standards
1 163 (11.78%) React
2 135 (9.75%) HTML
3 99 (7.15%) Node.js
4 89 (6.43%) CSS
5 58 (4.19%) REST
6 57 (4.12%) JSON
7 46 (3.32%) .NET
7 46 (3.32%) Django
8 43 (3.11%) HTML5
9 39 (2.82%) COM
9 39 (2.82%) GraphQL
10 38 (2.75%) AngularJS
11 37 (2.67%) Web Services
12 34 (2.46%) RESTful
13 31 (2.24%) Kafka
13 31 (2.24%) Redux
14 27 (1.95%) React Native
14 27 (1.95%) Vue.js
15 22 (1.59%) jQuery
15 22 (1.59%) Spring
Miscellaneous
1 120 (8.67%) User Experience
2 90 (6.50%) Blog
3 75 (5.42%) Driving Licence
4 63 (4.55%) Over-the-Top Content
5 57 (4.12%) Self-Motivation
6 49 (3.54%) Mobile App
7 47 (3.40%) Digital Media
8 44 (3.18%) Life Science
9 38 (2.75%) Virtual Team
10 34 (2.46%) Photography
11 33 (2.38%) STB
12 26 (1.88%) Podcast
13 22 (1.59%) Cloud Native
13 22 (1.59%) Greenfield Project
14 20 (1.45%) iPad
15 19 (1.37%) Data Centre
15 19 (1.37%) Management Information System
15 19 (1.37%) MPEG
16 18 (1.30%) Motion Graphics
16 18 (1.30%) Video Editing
Operating Systems
1 70 (5.06%) Linux
2 44 (3.18%) Android
3 40 (2.89%) Apple iOS
4 20 (1.45%) Unix
5 19 (1.37%) Windows
6 10 (0.72%) Windows 10
7 8 (0.58%) Ubuntu
8 4 (0.29%) Tizen
8 4 (0.29%) webOS
9 3 (0.22%) Debian
10 2 (0.14%) Red Hat Enterprise Linux
11 1 (0.072%) CentOS
11 1 (0.072%) Mac OS
11 1 (0.072%) VMS
Processes & Methodologies
1 384 (27.75%) Agile Software Development
2 263 (19.00%) Analytics
3 259 (18.71%) Digital Marketing
4 204 (14.74%) CRM
5 195 (14.09%) Software Engineering
6 170 (12.28%) SEO
7 147 (10.62%) Problem-Solving
8 132 (9.54%) B2B
8 132 (9.54%) Mentoring
9 120 (8.67%) TDD
10 117 (8.45%) Continuous Integration
10 117 (8.45%) Scrum
11 116 (8.38%) Artificial Intelligence
12 114 (8.24%) Project Management
13 113 (8.16%) Continuous Improvement
14 111 (8.02%) Pay per click
15 110 (7.95%) Coaching
16 106 (7.66%) E-Commerce
17 97 (7.01%) DevOps
18 95 (6.86%) Marketing Strategy
Programming Languages
1 241 (17.41%) JavaScript
2 235 (16.98%) Python
3 126 (9.10%) Java
4 92 (6.65%) SQL
5 80 (5.78%) TypeScript
6 49 (3.54%) C
7 45 (3.25%) C#
8 43 (3.11%) Bash Shell
9 40 (2.89%) C++
10 23 (1.66%) PHP
10 23 (1.66%) R
11 21 (1.52%) PowerShell
12 20 (1.45%) VBA
13 19 (1.37%) Apple Swift
13 19 (1.37%) Java 8
13 19 (1.37%) Scala
14 18 (1.30%) Go
14 18 (1.30%) Ruby
15 15 (1.08%) Kotlin
16 13 (0.94%) Groovy
Qualifications
1 141 (10.19%) Degree
2 15 (1.08%) Security Cleared
3 12 (0.87%) AWS Certification
3 12 (0.87%) PhD
4 9 (0.65%) SC Cleared
5 5 (0.36%) CEH
5 5 (0.36%) DBS Check
5 5 (0.36%) DV Cleared
6 4 (0.29%) Computer Science Degree
6 4 (0.29%) PRINCE2 Certification
7 3 (0.22%) CISA
7 3 (0.22%) CISM
7 3 (0.22%) CISSP
7 3 (0.22%) OSCP
8 2 (0.14%) CCNP
8 2 (0.14%) Cisco Certification
8 2 (0.14%) Master's Degree
8 2 (0.14%) Numerate Degree
8 2 (0.14%) Postgraduate
9 1 (0.072%) BC Cleared
Quality Assurance & Compliance
1 34 (2.46%) QA
2 14 (1.01%) GDPR
3 10 (0.72%) Accessibility
4 8 (0.58%) CDISC
4 8 (0.58%) Data Quality
4 8 (0.58%) GxP
5 7 (0.51%) PMO
6 6 (0.43%) Good Clinical Practice
7 4 (0.29%) SLA
8 3 (0.22%) ISO/IEC 27001
9 1 (0.072%) COBIT
9 1 (0.072%) Cyber Essentials
9 1 (0.072%) ISO/IEC 20000
9 1 (0.072%) NIST
System Software
1 110 (7.95%) Docker
2 6 (0.43%) Apache ZooKeeper
2 6 (0.43%) Virtual Machines
2 6 (0.43%) VMware Infrastructure
3 5 (0.36%) Active Directory
3 5 (0.36%) HDFS
4 1 (0.072%) NFS
4 1 (0.072%) Slurm Workload Manager
4 1 (0.072%) vSphere
4 1 (0.072%) Xen
Systems Management
1 73 (5.27%) Kubernetes
2 36 (2.60%) Terraform
3 22 (1.59%) Prometheus
4 20 (1.45%) Ansible
5 15 (1.08%) Opscode Chef
6 13 (0.94%) Puppet
7 11 (0.79%) Grafana
8 7 (0.51%) Microsoft Intune
9 5 (0.36%) Icinga
9 5 (0.36%) Nagios
10 4 (0.29%) Rancher
11 3 (0.22%) Docker Swarm
12 2 (0.14%) EMC NetWorker
12 2 (0.14%) Kubeflow
12 2 (0.14%) Mesos
13 1 (0.072%) cPanel
13 1 (0.072%) Galera Cluster
13 1 (0.072%) Kibana
13 1 (0.072%) MOM
13 1 (0.072%) SCCM
Vendors
1 186 (13.44%) Facebook
2 184 (13.29%) Google
3 122 (8.82%) Adobe
4 110 (7.95%) Instagram
5 109 (7.88%) Microsoft
6 73 (5.27%) Apple
7 72 (5.20%) Twitter
8 66 (4.77%) YouTube
9 30 (2.17%) Salesforce.com
10 24 (1.73%) Splunk
11 23 (1.66%) Oracle
12 18 (1.30%) SAP
13 16 (1.16%) Pardot
13 16 (1.16%) Spotify
14 13 (0.94%) Snapchat
15 9 (0.65%) Hootsuite
15 9 (0.65%) Sony
16 7 (0.51%) Nintex
16 7 (0.51%) Panasonic
16 7 (0.51%) VMware