Period
to 22 September 2019

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 22 September 2019 with a comparison to the same period over the previous 2 years.

Social Media
UK
6 months to
22 Sep 2019
Same period 2018 Same period 2017
Rank 439 442 378
Rank change year-on-year +3 -64 +3
Permanent jobs citing Social Media 939 1,164 1,543
As % of all permanent IT jobs advertised in the UK 0.67% 0.70% 0.87%
As % of the Miscellaneous category 1.74% 1.78% 2.16%
Number of salaries quoted 620 928 1,212
UK median annual salary £44,500 £42,500 £40,000
Median salary % change year-on-year +4.71% +6.25% -
10th Percentile £23,475 £20,925 £22,500
90th Percentile £83,750 £77,500 £72,500
UK excluding London median annual salary £37,000 £35,000 £34,000
% change year-on-year +5.71% +2.94% -2.86%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 54,069 65,573 71,291
As % of all permanent IT jobs advertised in the UK 38.87% 39.38% 40.35%
Number of salaries quoted 40,519 50,202 53,067
UK median annual salary £52,500 £52,500 £50,000
Median salary % change year-on-year - +5.00% -
10th Percentile £29,500 £28,750 £27,500
90th Percentile £90,000 £85,000 £82,500
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Social Media
Job Vacancy Trend

Job postings citing Social Media as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

The salary distribution of IT jobs citing Social Media over the 6 months to 22 September 2019.

Salary histogram for Social Media in the UK

Social Media
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 22 September 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -2 881 £45,000 +5.88% 163
London +114 571 £50,000 -3.85% 51
UK excluding London -129 327 £37,000 +5.71% 125
South East -65 96 £45,000 -10.00% 29
South West -13 77 £37,000 +32.14% 16
Midlands -65 50 £29,500 -9.23% 25
East of England +58 42 £37,500 +13.84% 18
North of England -88 37 £40,000 +14.29% 24
West Midlands -47 27 £25,000 -23.08% 12
North West -17 23 £35,000 +2.94% 9
East Midlands +9 22 £32,250 -0.77% 13
Scotland +17 19 £32,500 -7.14% 5
Wales +13 13 £37,600 -8.85% 8
Yorkshire -54 13 £40,000 +10.34% 14

For the 6 months to 22 September 2019, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Social Media.

1 420 (44.73%) Marketing
2 256 (27.26%) Analytics
3 203 (21.62%) Agile Software Development
4 190 (20.23%) Degree
5 161 (17.15%) Digital Marketing
6 153 (16.29%) JavaScript
7 146 (15.55%) Google
8 142 (15.12%) HTML
9 136 (14.48%) User Experience
10 129 (13.74%) CRM
11 123 (13.10%) CSS
11 123 (13.10%) Analytical Skills
12 118 (12.57%) Finance
13 115 (12.25%) SEO
13 115 (12.25%) E-Commerce
14 112 (11.93%) Retail
15 100 (10.65%) Project Management
16 96 (10.22%) Adobe
16 96 (10.22%) Python
17 90 (9.58%) Microsoft
18 85 (9.05%) Marketing Strategy
19 84 (8.95%) Google Analytics
20 83 (8.84%) Blog
21 80 (8.52%) SQL
22 78 (8.31%) CMS
22 78 (8.31%) Machine Learning
23 74 (7.88%) SaaS
24 73 (7.77%) Java
24 73 (7.77%) Data Science
25 72 (7.67%) Advertising

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 78 (8.31%) CMS
2 48 (5.11%) WordPress
3 36 (3.83%) Apache Spark
4 22 (2.34%) SharePoint
5 16 (1.70%) Elasticsearch
6 15 (1.60%) Confluence
7 13 (1.38%) Skype for Business
8 12 (1.28%) Apache Pig
8 12 (1.28%) Drupal
8 12 (1.28%) Headless CMS
9 9 (0.96%) Apache
9 9 (0.96%) IPython
9 9 (0.96%) Jupyter
10 8 (0.85%) Umbraco
11 6 (0.64%) Sitefinity
12 5 (0.53%) IIS
13 4 (0.43%) Apache Solr
14 3 (0.32%) R Markdown
15 2 (0.21%) Kentico
16 1 (0.11%) Oracle SOA Suite
Applications
1 50 (5.32%) Microsoft Excel
1 50 (5.32%) Microsoft Office
2 45 (4.79%) Photoshop
3 37 (3.94%) Adobe Illustrator
4 27 (2.88%) Microsoft PowerPoint
5 20 (2.13%) Sketch
6 17 (1.81%) InDesign
7 10 (1.06%) Adobe Creative Suite
8 8 (0.85%) OmniGraffle
9 7 (0.75%) Adobe Premiere
9 7 (0.75%) InVision
10 6 (0.64%) Adobe After Effects
11 5 (0.53%) Spreadsheet
12 3 (0.32%) Chatbot
13 2 (0.21%) Final Cut Pro
13 2 (0.21%) RoboHelp
13 2 (0.21%) Zeplin
14 1 (0.11%) Microsoft Project
14 1 (0.11%) MS Visio
14 1 (0.11%) Stata
Business Applications
1 13 (1.38%) Dynamics CRM
1 13 (1.38%) Salesforce.com CRM
1 13 (1.38%) SAP CO
1 13 (1.38%) SAP FI
1 13 (1.38%) SAP FI/CO
1 13 (1.38%) SAP S/4HANA
2 9 (0.96%) Magento
3 6 (0.64%) Siebel CRM
4 5 (0.53%) WebTrends
5 4 (0.43%) Sprinklr
6 3 (0.32%) Payment Gateway
7 2 (0.21%) Eloqua
8 1 (0.11%) Distributed Ledger
8 1 (0.11%) NetSuite
8 1 (0.11%) Shopify
Cloud Services
1 84 (8.95%) Google Analytics
2 74 (7.88%) SaaS
3 67 (7.14%) AWS
3 67 (7.14%) Azure
4 35 (3.73%) GCP
4 35 (3.73%) Office 365
5 27 (2.88%) Adobe Analytics
6 22 (2.34%) PaaS
7 20 (2.13%) GitHub
8 18 (1.92%) Adobe Creative Cloud
9 15 (1.60%) Serverless
10 14 (1.49%) IaaS
11 13 (1.38%) AdWords
11 13 (1.38%) AWS Lambda
11 13 (1.38%) Google Tag Manager
12 9 (0.96%) npm
13 8 (0.85%) Azure Functions
13 8 (0.85%) Firebase
14 7 (0.75%) OneDrive
14 7 (0.75%) Slack
Communications & Networking
1 24 (2.56%) Internet
2 20 (2.13%) Intranet
3 16 (1.70%) Skype
4 12 (1.28%) LAN
4 12 (1.28%) WAN
5 11 (1.17%) SSL
6 10 (1.06%) Unified Communications
7 9 (0.96%) Telepresence
7 9 (0.96%) VoIP
8 7 (0.75%) HTTP
9 6 (0.64%) DNS
9 6 (0.64%) Network Security
9 6 (0.64%) PBX
10 5 (0.53%) Firewall
10 5 (0.53%) TCP/IP
11 4 (0.43%) Extranet
12 3 (0.32%) SMS
12 3 (0.32%) WebEx
12 3 (0.32%) Wi-Fi
13 2 (0.21%) IP Telephony
Database & Business Intelligence
1 62 (6.60%) Big Data
2 38 (4.05%) MySQL
3 32 (3.41%) Hadoop
4 25 (2.66%) Apache Hive
5 17 (1.81%) Data Mining
6 15 (1.60%) NoSQL
7 13 (1.38%) BigQuery
8 12 (1.28%) Text Mining
9 11 (1.17%) PostgreSQL
10 10 (1.06%) SQL Server
11 8 (0.85%) Data Warehouse
11 8 (0.85%) Looker
11 8 (0.85%) MongoDB
12 6 (0.64%) Amazon Redshift
12 6 (0.64%) Apache Cassandra
12 6 (0.64%) HBase
12 6 (0.64%) Relational Database
12 6 (0.64%) Snowflake Schema
12 6 (0.64%) SQL Server Integration Services
13 4 (0.43%) Impala
Development Applications
1 72 (7.67%) Git (software)
2 35 (3.73%) JIRA
3 29 (3.09%) Jenkins
4 21 (2.24%) Subversion
5 13 (1.38%) Axure RP
6 12 (1.28%) gulp
7 10 (1.06%) Atlassian Bamboo
7 10 (1.06%) JUnit
7 10 (1.06%) TeamCity
8 9 (0.96%) Cucumber
8 9 (0.96%) Grunt
8 9 (0.96%) Selenium
9 8 (0.85%) Appium
9 8 (0.85%) Bazaar
9 8 (0.85%) JMeter
9 8 (0.85%) webpack
10 7 (0.75%) JSUnit
10 7 (0.75%) Octopus Deploy
11 6 (0.64%) Hudson
11 6 (0.64%) Xcode
General
1 420 (44.73%) Marketing
2 118 (12.57%) Finance
3 112 (11.93%) Retail
4 72 (7.67%) Advertising
5 48 (5.11%) Public Sector
6 43 (4.58%) Telecoms
7 31 (3.30%) Games
7 31 (3.30%) Publishing
8 30 (3.19%) Brand Awareness
9 25 (2.66%) Banking
9 25 (2.66%) Law
10 21 (2.24%) Local Government
11 14 (1.49%) Mandarin Language
12 13 (1.38%) General Ledger
13 12 (1.28%) Legal
13 12 (1.28%) Manufacturing
14 11 (1.17%) Billing
15 9 (0.96%) Automotive
16 8 (0.85%) Electronics
17 6 (0.64%) Music Industry
Job Titles
1 159 (16.93%) Developer
2 113 (12.03%) Analyst
3 58 (6.18%) Consultant
4 55 (5.86%) Designer
5 42 (4.47%) Marketing Executive
6 41 (4.37%) Project Manager
7 40 (4.26%) Marketing Manager
8 39 (4.15%) Data Analyst
9 35 (3.73%) Digital Executive
10 32 (3.41%) Business Analyst
11 31 (3.30%) Architect
12 29 (3.09%) Junior
13 28 (2.98%) Data Scientist
14 26 (2.77%) Digital Marketing Executive
14 26 (2.77%) Full Stack Developer
15 25 (2.66%) Front End Developer (Client-Side Developer)
16 23 (2.45%) Sales Executive
16 23 (2.45%) Telesales Executive
17 22 (2.34%) UX Designer
18 20 (2.13%) Digital Analyst
Libraries, Frameworks & Software Standards
1 142 (15.12%) HTML
2 123 (13.10%) CSS
3 67 (7.14%) HTML5
4 50 (5.32%) CSS3
5 45 (4.79%) REST
6 44 (4.69%) Node.js
7 35 (3.73%) RESTful
8 34 (3.62%) React
9 33 (3.51%) jQuery
10 32 (3.41%) .NET
10 32 (3.41%) JSON
10 32 (3.41%) Sass
11 26 (2.77%) Twitter Bootstrap
12 25 (2.66%) XML
13 24 (2.56%) Ajax
13 24 (2.56%) AngularJS
14 22 (2.34%) Web Services
15 21 (2.24%) React Native
15 21 (2.24%) Spring
16 19 (2.02%) LESS
Miscellaneous
1 136 (14.48%) User Experience
2 123 (13.10%) Analytical Skills
3 83 (8.84%) Blog
4 68 (7.24%) Mobile App
5 60 (6.39%) Management Information System
6 34 (3.62%) Self-Motivation
7 32 (3.41%) Digital Media
8 30 (3.19%) Algorithms
9 25 (2.66%) Social Network
10 16 (1.70%) Video\Live Streaming
11 15 (1.60%) Animation
11 15 (1.60%) Enterprise Software
11 15 (1.60%) Graphic Design
12 14 (1.49%) Cloud Native
13 12 (1.28%) Cyber Kill Chain
13 12 (1.28%) Cyberthreat
13 12 (1.28%) Data Centre
13 12 (1.28%) Data Structures
13 12 (1.28%) Greenfield Project
14 11 (1.17%) Smartphone
Operating Systems
1 43 (4.58%) Apple iOS
2 41 (4.37%) Android
3 24 (2.56%) Windows
4 21 (2.24%) Linux
5 6 (0.64%) Windows 10
6 3 (0.32%) Windows Server
7 2 (0.21%) Unix
7 2 (0.21%) Windows Server 2012
8 1 (0.11%) CentOS
8 1 (0.11%) Debian
8 1 (0.11%) Mac OS X
8 1 (0.11%) Ubuntu
8 1 (0.11%) VMS
8 1 (0.11%) Windows 7
8 1 (0.11%) Windows Mobile
Processes & Methodologies
1 256 (27.26%) Analytics
2 203 (21.62%) Agile Software Development
3 161 (17.15%) Digital Marketing
4 129 (13.74%) CRM
5 115 (12.25%) E-Commerce
5 115 (12.25%) SEO
6 100 (10.65%) Project Management
7 85 (9.05%) Marketing Strategy
8 78 (8.31%) Machine Learning
9 73 (7.77%) Data Science
10 71 (7.56%) Decision-Making
10 71 (7.56%) Presales
11 65 (6.92%) Business Development
12 64 (6.82%) DevOps
13 63 (6.71%) Project Delivery
14 62 (6.60%) Artificial Intelligence
14 62 (6.60%) Lead Generation
15 58 (6.18%) Problem-Solving
16 57 (6.07%) Software Engineering
17 54 (5.75%) Pay per click
Programming Languages
1 153 (16.29%) JavaScript
2 96 (10.22%) Python
3 80 (8.52%) SQL
4 73 (7.77%) Java
5 53 (5.64%) PHP
6 44 (4.69%) C
7 32 (3.41%) R
8 31 (3.30%) C#
9 17 (1.81%) ES6
10 15 (1.60%) TypeScript
11 8 (0.85%) Apple Swift
12 7 (0.75%) PHP 5
12 7 (0.75%) PHP 7
13 6 (0.64%) Kotlin
13 6 (0.64%) PowerShell
13 6 (0.64%) Ruby
14 5 (0.53%) Perl
15 4 (0.43%) Java 8
16 3 (0.32%) Objective-C
16 3 (0.32%) VB.NET
Qualifications
1 190 (20.23%) Degree
2 29 (3.09%) Security Cleared
3 19 (2.02%) CISM
4 17 (1.81%) SC Cleared
5 16 (1.70%) CISSP
6 15 (1.60%) Cisco Certification
7 14 (1.49%) PRINCE2 Practitioner
8 12 (1.28%) CISA
9 9 (0.96%) DV Cleared
9 9 (0.96%) Master's Degree
10 8 (0.85%) CCNA
10 8 (0.85%) CEH
11 6 (0.64%) (ISC)2 CCSP
11 6 (0.64%) ISACA
11 6 (0.64%) OSCP
12 5 (0.53%) SANS
13 4 (0.43%) CompTIA Security+
13 4 (0.43%) Computer Science Degree
13 4 (0.43%) CRISC
13 4 (0.43%) Microsoft Certification
Quality Assurance & Compliance
1 28 (2.98%) QA
2 22 (2.34%) GDPR
3 12 (1.28%) SLA
4 6 (0.64%) COBIT
4 6 (0.64%) Data Quality
5 4 (0.43%) Cyber Essentials
5 4 (0.43%) PCI DSS
6 3 (0.32%) PMO
6 3 (0.32%) SEPA
7 1 (0.11%) IEC 61131
System Software
1 24 (2.56%) Docker
2 4 (0.43%) Active Directory
2 4 (0.43%) VMware Infrastructure
3 2 (0.21%) Apache ZooKeeper
3 2 (0.21%) Hyper-V
Systems Management
1 17 (1.81%) Kubernetes
2 11 (1.17%) Ansible
3 10 (1.06%) Microsoft Intune
3 10 (1.06%) Puppet
3 10 (1.06%) Terraform
4 7 (0.75%) Opscode Chef
4 7 (0.75%) SCCM
5 4 (0.43%) Hadoop YARN
6 3 (0.32%) cPanel
7 2 (0.21%) FortiGate
7 2 (0.21%) Systems Management Server (SMS)
8 1 (0.11%) Docker Swarm
8 1 (0.11%) EMC NetWorker
8 1 (0.11%) Kibana
Vendors
1 146 (15.55%) Google
2 96 (10.22%) Adobe
3 90 (9.58%) Microsoft
4 72 (7.67%) Twitter
5 48 (5.11%) Facebook
5 48 (5.11%) Salesforce.com
6 32 (3.41%) SAP
7 31 (3.30%) Instagram
8 28 (2.98%) Tableau
9 22 (2.34%) YouTube
10 20 (2.13%) Oracle
11 15 (1.60%) WorldPay
12 14 (1.49%) HubSpot
13 13 (1.38%) Cisco
14 12 (1.28%) Alteryx
15 10 (1.06%) Crimson Hexagon
16 9 (0.96%) EXASOL
16 9 (0.96%) MicroStrategy
17 8 (0.85%) Cognizant
17 8 (0.85%) IBM