Period
to 25 October 2021

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 25 October 2021 with a comparison to the same period over the previous 2 years.

Social Media
UK
6 months to
25 Oct 2021
Same period 2020 Same period 2019
Rank 215 449 453
Rank change year-on-year +234 +4 -15
Permanent jobs citing Social Media 2,060 247 898
As % of all permanent jobs advertised in the UK 1.63% 0.51% 0.66%
As % of the Miscellaneous category 4.02% 1.44% 1.87%
Number of salaries quoted 886 185 608
10th Percentile £25,866 £26,000 £23,000
25th Percentile £36,750 £34,250 £30,750
Median annual salary (50th Percentile) £60,000 £48,500 £45,000
Median % change year-on-year +23.71% +7.78% +5.88%
75th Percentile £80,000 £67,500 £61,250
90th Percentile £95,000 £82,500 £83,750
UK excluding London median annual salary £41,250 £40,000 £37,061
% change year-on-year +3.13% +7.93% +5.89%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 51,221 17,204 48,038
As % of all permanent IT jobs advertised in the UK 40.54% 35.20% 35.26%
Number of salaries quoted 30,794 14,212 36,906
10th Percentile £32,500 £33,250 £30,000
25th Percentile £42,500 £42,500 £37,750
Median annual salary (50th Percentile) £60,000 £57,500 £54,500
Median % change year-on-year +4.35% +5.50% +3.81%
75th Percentile £81,250 £77,500 £73,750
90th Percentile £97,500 £100,000 £91,250
UK excluding London median annual salary £50,000 £48,000 £45,000
% change year-on-year +4.17% +6.67% -

Social Media
Job Vacancy Trend

Job postings citing Social Media as a proportion of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

3-month moving average salary quoted in jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

Salary distribution for jobs citing Social Media over the 6 months to 25 October 2021.

Salary histogram for Social Media in the UK

Social Media
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 25 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +239 1,866 £60,000 +20.00% 253
London +168 1,100 £65,000 +18.18% 92
UK excluding London +154 834 £41,250 +3.13% 176
Work from Home -33 322 £95,000 +61.70% 32
North of England +20 217 £50,750 +1.50% 40
East of England +37 183 £26,500 -32.05% 17
South East -41 148 £35,000 -22.22% 31
Midlands +3 127 £37,500 +8.70% 46
Yorkshire +10 124 £50,750 +45.00% 17
Scotland -1 93 £93,750 +134.38% 9
North West -45 80 £90,000 +68.22% 21
East Midlands -18 65 £36,000 +4.35% 19
West Midlands -53 57 £62,500 +92.01% 27
South West -63 53 £40,000 +14.29% 28
Wales -38 15 £30,000 -8.11% 6
North East -28 13 £24,500 -59.17% 2
Northern Ireland - 5 - -

For the 6 months to 25 October 2021, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Social Media.

1 671 (32.57%) Broadband
2 634 (30.78%) Marketing
3 629 (30.53%) Social Skills
4 581 (28.20%) Agile Software Development
5 437 (21.21%) Analytics
6 401 (19.47%) Python
7 334 (16.21%) Software Engineering
8 331 (16.07%) JavaScript
9 313 (15.19%) Digital Marketing
10 269 (13.06%) CRM
11 264 (12.82%) Artificial Intelligence
12 257 (12.48%) Facebook
13 240 (11.65%) Mentoring
14 238 (11.55%) Google
14 238 (11.55%) Problem-Solving
15 229 (11.12%) Games
16 226 (10.97%) AWS
17 216 (10.49%) Degree
18 214 (10.39%) Finance
18 214 (10.39%) Analytical Skills
19 213 (10.34%) Docker
19 213 (10.34%) TDD
20 208 (10.10%) Advertising
21 200 (9.71%) React
22 189 (9.17%) HTML
23 185 (8.98%) Scrum
24 177 (8.59%) User Experience
25 174 (8.45%) Continuous Integration
25 174 (8.45%) Retail
26 173 (8.40%) Coaching

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 110 (5.34%) CMS
2 70 (3.40%) IBM Domino
3 36 (1.75%) WordPress
4 30 (1.46%) SharePoint
5 27 (1.31%) Apache Spark
5 27 (1.31%) Elasticsearch
6 26 (1.26%) SAS
7 22 (1.07%) Confluence
8 11 (0.53%) Apache Solr
9 9 (0.44%) Apache
10 7 (0.34%) Drupal
11 6 (0.29%) OpenStack
11 6 (0.29%) Sitecore CMS
12 5 (0.24%) Ethereum
13 3 (0.15%) Camunda
14 2 (0.097%) GlassFish
14 2 (0.097%) Headless CMS
14 2 (0.097%) Hyperledger
14 2 (0.097%) Jupyter
14 2 (0.097%) Umbraco
Applications
1 89 (4.32%) Spreadsheet
2 68 (3.30%) Photoshop
3 56 (2.72%) Microsoft Office
4 51 (2.48%) Adobe Illustrator
5 45 (2.18%) Microsoft PowerPoint
6 43 (2.09%) InDesign
7 28 (1.36%) Adobe Premiere
8 26 (1.26%) Microsoft Excel
9 24 (1.17%) Figma
10 20 (0.97%) Sketch
11 18 (0.87%) Adobe Creative Suite
12 12 (0.58%) Adobe After Effects
12 12 (0.58%) Adobe XD
13 11 (0.53%) Chatbot
14 7 (0.34%) InVision
15 5 (0.24%) Acrobat
16 4 (0.19%) iWork
16 4 (0.19%) PlantUML
17 1 (0.049%) MS Visio
17 1 (0.049%) UserZoom
Business Applications
1 24 (1.17%) Shopify
2 19 (0.92%) Adobe Campaign
3 16 (0.78%) Magento
4 9 (0.44%) Sprinklr
5 6 (0.29%) Academy Revenues and Benefits
6 4 (0.19%) Dynamics CRM
6 4 (0.19%) SAP CO
6 4 (0.19%) SAP FI
6 4 (0.19%) SAP FI/CO
6 4 (0.19%) SAP S/4HANA
7 2 (0.097%) IBM Operational Decision Manager
7 2 (0.097%) Payment Gateway
8 1 (0.049%) Eloqua
8 1 (0.049%) WebTrends
Cloud Services
1 226 (10.97%) AWS
2 137 (6.65%) Google Analytics
3 93 (4.51%) Serverless
4 92 (4.47%) GCP
5 80 (3.88%) GitHub
6 62 (3.01%) Amazon S3
6 62 (3.01%) Azure
7 56 (2.72%) SaaS
8 54 (2.62%) Google Ads
9 41 (1.99%) AWS Lambda
10 36 (1.75%) Canva
10 36 (1.75%) MailChimp
11 31 (1.50%) AWS Step Functions
12 30 (1.46%) Power Platform
13 25 (1.21%) Microsoft 365
14 24 (1.17%) AWS CloudFormation
15 20 (0.97%) Cloud Computing
16 19 (0.92%) Taleo
17 18 (0.87%) npm
17 18 (0.87%) Yammer
Communications & Networking
1 671 (32.57%) Broadband
2 113 (5.49%) Internet
3 76 (3.69%) HTTP
4 75 (3.64%) 5G
5 53 (2.57%) Intranet
6 45 (2.18%) TCP/IP
7 41 (1.99%) DVB
8 36 (1.75%) Bluetooth
9 16 (0.78%) Firewall
10 10 (0.49%) Network Security
11 8 (0.39%) MPLS
12 6 (0.29%) VPN
13 5 (0.24%) DAB
13 5 (0.24%) InfiniBand
14 4 (0.19%) BGP
14 4 (0.19%) Cisco IOS
14 4 (0.19%) F5 BIG-IP GTM
14 4 (0.19%) F5 BIG-IP LTM
14 4 (0.19%) IOS XR
14 4 (0.19%) LAN
Database & Business Intelligence
1 50 (2.43%) Amazon DynamoDB
2 41 (1.99%) NoSQL
3 39 (1.89%) Relational Database
4 37 (1.80%) Big Data
5 34 (1.65%) Redis
5 34 (1.65%) Tableau
6 30 (1.46%) MySQL
7 27 (1.31%) Power BI
8 26 (1.26%) Amazon Aurora
8 26 (1.26%) Hadoop
9 24 (1.17%) PostgreSQL
10 23 (1.12%) SQL Server
11 22 (1.07%) Data Warehouse
12 18 (0.87%) Amazon Athena
12 18 (0.87%) Metadata
13 17 (0.83%) Apache Cassandra
14 16 (0.78%) Amazon Redshift
15 14 (0.68%) Data Mining
16 13 (0.63%) Blockchain
17 9 (0.44%) RDBMS
Development Applications
1 135 (6.55%) Jenkins
2 112 (5.44%) Git (software)
3 40 (1.94%) JIRA
4 36 (1.75%) GNU Toolchain
5 35 (1.70%) GitLab
6 27 (1.31%) Xcode
7 22 (1.07%) Cucumber
8 18 (0.87%) Cypress.io
8 18 (0.87%) Selenium
9 17 (0.83%) Jasmine
10 16 (0.78%) Mocha
10 16 (0.78%) Postman
11 15 (0.73%) CircleCI
11 15 (0.73%) JUnit
12 14 (0.68%) Maven
12 14 (0.68%) Octopus Deploy
12 14 (0.68%) webpack
13 13 (0.63%) Mockito
13 13 (0.63%) PHPUnit
14 8 (0.39%) gulp
General
1 634 (30.78%) Marketing
2 629 (30.53%) Social Skills
3 229 (11.12%) Games
4 214 (10.39%) Analytical Skills
4 214 (10.39%) Finance
5 208 (10.10%) Advertising
6 174 (8.45%) Retail
7 162 (7.86%) Pharmaceutical
8 128 (6.21%) Inclusion and Diversity
9 91 (4.42%) Influencing Skills
10 77 (3.74%) Organisational Skills
11 74 (3.59%) Publishing
12 70 (3.40%) Legal
13 63 (3.06%) Telecoms
14 54 (2.62%) Manufacturing
15 49 (2.38%) Presentation Skills
16 45 (2.18%) Law
17 42 (2.04%) Electronics
17 42 (2.04%) Public Sector
18 36 (1.75%) Multimedia
Job Titles
1 472 (22.91%) Developer
2 250 (12.14%) Senior Developer
3 112 (5.44%) Python Developer
4 111 (5.39%) Analyst
5 101 (4.90%) Senior Python Developer
6 92 (4.47%) Architect
7 90 (4.37%) Marketing Executive
8 85 (4.13%) Marketing Manager
9 68 (3.30%) Digital Executive
10 65 (3.16%) Senior Manager
11 63 (3.06%) Digital Marketing Executive
12 62 (3.01%) Video Editor
13 51 (2.48%) Software Developer
14 47 (2.28%) C++ Developer
14 47 (2.28%) Java Developer
15 46 (2.23%) JavaScript Developer
16 42 (2.04%) Development Manager
17 41 (1.99%) Consultant
17 41 (1.99%) Software Engineer
18 40 (1.94%) Designer
Libraries, Frameworks & Software Standards
1 200 (9.71%) React
2 189 (9.17%) HTML
3 133 (6.46%) Node.js
4 127 (6.17%) Django
5 105 (5.10%) REST
6 103 (5.00%) CSS
7 102 (4.95%) JSON
8 87 (4.22%) HTML5
9 71 (3.45%) AngularJS
10 55 (2.67%) Web Services
11 51 (2.48%) Redux
11 51 (2.48%) RESTful
12 47 (2.28%) Vue.js
13 46 (2.23%) GraphQL
14 40 (1.94%) .NET
15 39 (1.89%) XML
16 37 (1.80%) CSS3
17 36 (1.75%) Middleware
17 36 (1.75%) WebKit
18 35 (1.70%) COM
Miscellaneous
1 177 (8.59%) User Experience
2 168 (8.16%) Blog
3 117 (5.68%) Photography
4 104 (5.05%) Over-the-Top Content
5 94 (4.56%) iPhone
6 85 (4.13%) Self-Motivation
7 70 (3.40%) Driving Licence
7 70 (3.40%) Smartphone
8 62 (3.01%) Mobile App
9 59 (2.86%) STB
10 57 (2.77%) Life Science
11 48 (2.33%) Digital Media
12 41 (1.99%) MPEG
13 40 (1.94%) Cloud Native
13 40 (1.94%) Management Information System
14 39 (1.89%) Virtual Team
15 36 (1.75%) Digital TV
16 34 (1.65%) Tandem
17 32 (1.55%) Video\Live Streaming
18 31 (1.50%) Video Editing
Operating Systems
1 110 (5.34%) Linux
2 67 (3.25%) Apple iOS
3 64 (3.11%) Android
4 36 (1.75%) Windows
5 13 (0.63%) Windows 10
6 12 (0.58%) Unix
7 7 (0.34%) Ubuntu
8 6 (0.29%) Mac OS
9 5 (0.24%) CentOS
10 4 (0.19%) Tizen
10 4 (0.19%) webOS
10 4 (0.19%) Windows Server
11 3 (0.15%) Windows 7
11 3 (0.15%) Windows 8
12 2 (0.097%) Red Hat Enterprise Linux
13 1 (0.049%) VMS
Processes & Methodologies
1 581 (28.20%) Agile Software Development
2 437 (21.21%) Analytics
3 334 (16.21%) Software Engineering
4 313 (15.19%) Digital Marketing
5 269 (13.06%) CRM
6 264 (12.82%) Artificial Intelligence
7 240 (11.65%) Mentoring
8 238 (11.55%) Problem-Solving
9 213 (10.34%) TDD
10 185 (8.98%) Scrum
11 174 (8.45%) Continuous Integration
12 173 (8.40%) Coaching
13 169 (8.20%) SEO
14 157 (7.62%) Continuous Improvement
15 154 (7.48%) Project Management
16 150 (7.28%) B2B
17 146 (7.09%) DevOps
18 145 (7.04%) Collaborative Working
19 143 (6.94%) Decision-Making
20 135 (6.55%) Business Development
Programming Languages
1 401 (19.47%) Python
2 331 (16.07%) JavaScript
3 172 (8.35%) Java
4 127 (6.17%) SQL
5 107 (5.19%) TypeScript
6 80 (3.88%) C
7 74 (3.59%) C++
8 63 (3.06%) Bash Shell
9 36 (1.75%) PHP
10 33 (1.60%) C#
11 30 (1.46%) R
12 29 (1.41%) Ruby
13 28 (1.36%) Kotlin
14 27 (1.31%) Apple Swift
15 25 (1.21%) Scala
16 23 (1.12%) VBA
17 21 (1.02%) Objective-C
18 19 (0.92%) ES6
18 19 (0.92%) Java 8
18 19 (0.92%) PowerShell
Qualifications
1 216 (10.49%) Degree
2 35 (1.70%) CEH
3 31 (1.50%) PhD
4 29 (1.41%) AWS Certification
5 12 (0.58%) Computer Science Degree
6 10 (0.49%) DBS Check
6 10 (0.49%) Security Cleared
7 7 (0.34%) Cisco Certification
7 7 (0.34%) CISSP
7 7 (0.34%) Numerate Degree
8 5 (0.24%) Postgraduate
8 5 (0.24%) PRINCE2 Certification
9 4 (0.19%) A+ Certification
9 4 (0.19%) CCNP
9 4 (0.19%) CISM
9 4 (0.19%) CompTIA Security+
9 4 (0.19%) HND
9 4 (0.19%) Network+ Certification
9 4 (0.19%) SC Cleared
10 3 (0.15%) (ISC)2 CCSP
Quality Assurance & Compliance
1 69 (3.35%) QA
2 31 (1.50%) GDPR
3 24 (1.17%) GxP
4 13 (0.63%) Accessibility
5 12 (0.58%) Data Quality
6 11 (0.53%) CDISC
7 8 (0.39%) SLA
8 7 (0.34%) ISO/IEC 27001
9 5 (0.24%) Good Clinical Practice
9 5 (0.24%) PMO
10 4 (0.19%) Actionable Recommendations
10 4 (0.19%) Sarbanes-Oxley
11 3 (0.15%) GMP
12 2 (0.097%) GRC
12 2 (0.097%) NIST
13 1 (0.049%) COBIT
13 1 (0.049%) ISO/IEC 20000
13 1 (0.049%) PCI DSS
System Software
1 213 (10.34%) Docker
2 21 (1.02%) Apache ZooKeeper
3 16 (0.78%) VMware Infrastructure
4 12 (0.58%) Active Directory
5 5 (0.24%) Slurm Workload Manager
6 4 (0.19%) vCloud
6 4 (0.19%) Virtual Machines
7 2 (0.097%) VMware ESXi
7 2 (0.097%) VMware NSX
8 1 (0.049%) HDFS
8 1 (0.049%) NFS
8 1 (0.049%) vSphere
8 1 (0.049%) Xen
Systems Management
1 110 (5.34%) Kubernetes
2 46 (2.23%) Terraform
3 27 (1.31%) Ansible
4 19 (0.92%) Prometheus
5 11 (0.53%) Grafana
6 10 (0.49%) Puppet
7 9 (0.44%) Microsoft Intune
8 8 (0.39%) Mesos
9 6 (0.29%) Kubeflow
10 5 (0.24%) Icinga
10 5 (0.24%) Kibana
10 5 (0.24%) Nagios
11 4 (0.19%) Opscode Chef
12 3 (0.15%) EMC NetWorker
12 3 (0.15%) logstash
12 3 (0.15%) Rancher
12 3 (0.15%) Systems Management Server (SMS)
13 2 (0.097%) vCenter Server
14 1 (0.049%) MOM
14 1 (0.049%) SCCM
Vendors
1 257 (12.48%) Facebook
2 238 (11.55%) Google
3 155 (7.52%) Apple
4 151 (7.33%) Adobe
5 134 (6.50%) Microsoft
6 100 (4.85%) Twitter
7 83 (4.03%) YouTube
8 74 (3.59%) Instagram
9 43 (2.09%) Splunk
10 37 (1.80%) Salesforce.com
11 36 (1.75%) Spotify
12 25 (1.21%) SAP
13 24 (1.17%) Workday
14 23 (1.12%) TikTok
15 20 (0.97%) Oracle
15 20 (0.97%) Snapchat
16 19 (0.92%) Avature
16 19 (0.92%) Kenexa
17 16 (0.78%) VMware
18 15 (0.73%) DoubleClick