Period
to 16 October 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 16 October 2018 with a comparison to the same period over the previous 2 years.

Social Media
UK
6 months to
16 Oct 2018
Same period 2017 Same period 2016
Rank 434 361 382
Rank change year-on-year -73 +21 -93
Permanent jobs citing Social Media 1,146 1,556 1,519
As % of all permanent IT jobs advertised in the UK 0.70% 0.89% 0.80%
As % of the Miscellaneous category 1.58% 1.99% 1.88%
Number of salaries quoted 913 1,226 1,277
UK median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - -
10th Percentile £21,000 £22,500 £23,500
90th Percentile £80,000 £72,500 £75,000
UK excluding London median annual salary £35,000 £32,500 £35,000
% change year-on-year +7.69% -7.14% -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 72,618 78,176 80,963
As % of all permanent IT jobs advertised in the UK 44.09% 44.58% 42.51%
Number of salaries quoted 56,215 58,794 66,448
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +5.26%
10th Percentile £28,250 £27,500 £27,000
90th Percentile £86,250 £82,500 £80,000
UK excluding London median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +6.25%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

The salary distribution of IT jobs citing Social Media over the 6 months to 16 October 2018.

Salary histogram for Social Media in the UK

Social Media
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 16 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -56 1,094 £42,500 +6.25% 281
UK excluding London -56 625 £35,000 +7.69% 185
London -52 489 £52,000 +4.00% 106
South East -30 189 £50,000 +42.86% 37
Midlands -30 132 £32,500 +8.33% 44
North of England -23 131 £35,000 +0.00% 58
West Midlands -10 104 £32,500 +8.33% 26
South West +53 94 £27,500 -5.17% 16
North West -2 63 £35,000 -12.50% 25
Yorkshire -8 63 £40,000 +17.65% 23
East of England -39 58 £34,000 -24.44% 20
East Midlands -33 28 £42,500 +18.88% 18
Scotland -9 14 £35,000 - 5
Wales -3 9 £40,000 +23.08% 5
North East -7 5 £25,000 -27.54% 10
Northern Ireland +7 1 £38,500 -14.44%

For the 6 months to 16 October 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Social Media.

1 564 (49.21%) Marketing
2 256 (22.34%) Agile Software Development
3 230 (20.07%) Google
4 229 (19.98%) Analytics
5 225 (19.63%) Digital Marketing
6 194 (16.93%) JavaScript
7 192 (16.75%) Degree
8 188 (16.40%) SEO
9 183 (15.97%) C#
10 180 (15.71%) HTML
11 167 (14.57%) .NET
12 165 (14.40%) Web Development
13 164 (14.31%) CSS
14 152 (13.26%) Facebook
15 147 (12.83%) Microsoft
16 143 (12.48%) OO
17 137 (11.95%) CRM
18 126 (10.99%) E-Commerce
19 122 (10.65%) CMS
20 120 (10.47%) MVC
21 119 (10.38%) Advertising
22 117 (10.21%) Finance
22 117 (10.21%) SQL Server
23 113 (9.86%) Git (software)
23 113 (9.86%) User Experience
24 108 (9.42%) SQL
25 107 (9.34%) Adobe
26 106 (9.25%) Software Engineering
27 94 (8.20%) Microsoft Azure
28 92 (8.03%) Content Management

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 122 (10.65%) CMS
2 64 (5.58%) WordPress
3 23 (2.01%) Elasticsearch
4 22 (1.92%) Apache
5 18 (1.57%) Apache Spark
6 17 (1.48%) SharePoint
7 13 (1.13%) GlassFish
7 13 (1.13%) Tomcat
8 11 (0.96%) SAS
9 10 (0.87%) Drupal
9 10 (0.87%) Sitecore CMS
10 6 (0.52%) Adobe Experience Manager
10 6 (0.52%) Apache Solr
11 5 (0.44%) Confluence
11 5 (0.44%) Kentico
12 4 (0.35%) Marvel
13 3 (0.26%) BizTalk Server
13 3 (0.26%) Oracle SOA Suite
14 2 (0.17%) OpenStack
14 2 (0.17%) Skype for Business
Applications
1 73 (6.37%) Photoshop
2 48 (4.19%) Microsoft Office
3 40 (3.49%) Adobe Illustrator
4 35 (3.05%) InDesign
5 28 (2.44%) Microsoft Excel
5 28 (2.44%) Microsoft PowerPoint
6 27 (2.36%) Adobe Creative Suite
7 13 (1.13%) Microsoft Project
8 9 (0.79%) Adobe After Effects
8 9 (0.79%) Adobe Premiere
9 7 (0.61%) SPSS
10 5 (0.44%) Fireworks
10 5 (0.44%) InVision
10 5 (0.44%) MS Visio
11 3 (0.26%) Acrobat
11 3 (0.26%) Chatbot
12 2 (0.17%) Spreadsheet
13 1 (0.087%) Final Cut Pro
13 1 (0.087%) OmniGraffle
13 1 (0.087%) UXPin
Business Applications
1 10 (0.87%) Dynamics CRM
2 6 (0.52%) Payment Gateway
3 4 (0.35%) Salesforce.com CRM
3 4 (0.35%) SAP S/4HANA
4 3 (0.26%) Sprinklr
5 2 (0.17%) Eikon
6 1 (0.087%) Aareon QL
6 1 (0.087%) Academy Housing
6 1 (0.087%) Academy Revenues and Benefits
6 1 (0.087%) Magento
6 1 (0.087%) MIS ActiveH
6 1 (0.087%) Northgate Housing
6 1 (0.087%) OPENContractor
6 1 (0.087%) OPENHousing
6 1 (0.087%) Orchard Housing
6 1 (0.087%) Servitor
6 1 (0.087%) Social Studio
Cloud Services
1 94 (8.20%) Microsoft Azure
2 80 (6.98%) Google Analytics
3 70 (6.11%) SaaS
4 57 (4.97%) Amazon AWS
5 53 (4.62%) AdWords
6 17 (1.48%) Adobe Creative Cloud
6 17 (1.48%) GitHub
7 14 (1.22%) Google Cloud Platform
7 14 (1.22%) PaaS
8 12 (1.05%) Adobe Analytics
8 12 (1.05%) Office 365
9 7 (0.61%) Google Tag Manager
10 6 (0.52%) Basecamp
10 6 (0.52%) IaaS
10 6 (0.52%) iPaaS
10 6 (0.52%) MailChimp
11 4 (0.35%) SAP Leonardo
12 3 (0.26%) Cloud Computing
12 3 (0.26%) OpenShift
12 3 (0.26%) Zapier
Communications & Networking
1 51 (4.45%) Internet
2 10 (0.87%) Intranet
2 10 (0.87%) Skype
3 6 (0.52%) Wi-Fi
4 5 (0.44%) Extranet
5 3 (0.26%) Broadband
5 3 (0.26%) DNS
5 3 (0.26%) SAN
5 3 (0.26%) SMS
5 3 (0.26%) TCP/IP
5 3 (0.26%) VLAN
5 3 (0.26%) WebEx
6 2 (0.17%) Firewall
6 2 (0.17%) Unified Communications
6 2 (0.17%) VoIP
6 2 (0.17%) VPN
7 1 (0.087%) AMQP
7 1 (0.087%) DHCP
7 1 (0.087%) IPsec
7 1 (0.087%) Wireless
Database & Business Intelligence
1 117 (10.21%) SQL Server
2 82 (7.16%) NoSQL
3 66 (5.76%) SQL Server 2016
4 53 (4.62%) Big Data
5 35 (3.05%) MySQL
6 20 (1.75%) Hadoop
7 15 (1.31%) PostgreSQL
8 13 (1.13%) MongoDB
9 12 (1.05%) Power BI
10 11 (0.96%) Relational Database
11 8 (0.70%) Geospatial Data
12 7 (0.61%) Data Warehouse
13 6 (0.52%) Amazon DynamoDB
13 6 (0.52%) Data Mining
14 5 (0.44%) Blockchain
15 4 (0.35%) Apache Cassandra
15 4 (0.35%) BusinessObjects Business Intelligence
15 4 (0.35%) Lumira
15 4 (0.35%) SAP HANA
15 4 (0.35%) Text Mining
Development Applications
1 113 (9.86%) Git (software)
2 52 (4.54%) Visual Studio
3 38 (3.32%) Jenkins
4 35 (3.05%) JIRA
5 31 (2.71%) webpack
6 19 (1.66%) Cucumber
7 16 (1.40%) Dreamweaver
8 15 (1.31%) Selenium
9 11 (0.96%) TeamCity
10 9 (0.79%) CocoaPods
10 9 (0.79%) Crashlytics
11 7 (0.61%) Atlassian Bamboo
12 6 (0.52%) Appium
12 6 (0.52%) JUnit
12 6 (0.52%) SonarQube
12 6 (0.52%) TestNG
13 5 (0.44%) Grunt
13 5 (0.44%) Octopus Deploy
13 5 (0.44%) Vagrant
13 5 (0.44%) VersionOne
General
1 564 (49.21%) Marketing
2 119 (10.38%) Advertising
3 117 (10.21%) Finance
4 84 (7.33%) Retail
5 56 (4.89%) Publishing
6 36 (3.14%) Telecoms
7 27 (2.36%) Brand Awareness
8 26 (2.27%) Manufacturing
8 26 (2.27%) Multimedia
9 24 (2.09%) Games
10 22 (1.92%) Legal
11 21 (1.83%) Banking
12 16 (1.40%) Law
13 15 (1.31%) Financial Institution
14 14 (1.22%) Investment Banking
15 11 (0.96%) Automotive
16 8 (0.70%) Pharmaceutical
17 6 (0.52%) Electronics
17 6 (0.52%) French Language
17 6 (0.52%) German Language
Job Titles
1 274 (23.91%) Developer
2 96 (8.38%) .NET Developer
3 74 (6.46%) Marketing Manager
4 70 (6.11%) Consultant
5 63 (5.50%) Social Media Developer
6 60 (5.24%) Analyst
7 54 (4.71%) Marketing Executive
8 52 (4.54%) Front End Developer (Client-Side Developer)
9 50 (4.36%) Designer
10 44 (3.84%) Architect
10 44 (3.84%) Software Engineer
11 43 (3.75%) JavaScript Developer
12 39 (3.40%) Social Media Manager
13 36 (3.14%) Senior Developer
14 35 (3.05%) HTML Developer
14 35 (3.05%) Junior
15 34 (2.97%) Account Manager
15 34 (2.97%) HTML CSS Developer
16 32 (2.79%) Graduate
17 31 (2.71%) Web Developer
Libraries, Frameworks & Software Standards
1 180 (15.71%) HTML
2 167 (14.57%) .NET
3 164 (14.31%) CSS
4 91 (7.94%) Web Services
5 90 (7.85%) RESTful
6 88 (7.68%) Node.js
7 87 (7.59%) AngularJS
8 86 (7.50%) ASP.NET
9 83 (7.24%) ASP.NET Web API
10 73 (6.37%) HTML5
11 69 (6.02%) REST
12 68 (5.93%) ASP.NET MVC
13 67 (5.85%) .NET Core
14 66 (5.76%) WCF
15 55 (4.80%) React
16 40 (3.49%) CSS3
17 38 (3.32%) JSON
18 35 (3.05%) Angular 2
19 29 (2.53%) jQuery
20 25 (2.18%) XML
Miscellaneous
1 113 (9.86%) User Experience
2 84 (7.33%) Mobile App
3 82 (7.16%) Analytical Skills
4 68 (5.93%) BBC
5 56 (4.89%) Self-Motivation
6 49 (4.28%) Blog
7 42 (3.66%) Management Information System
8 33 (2.88%) Digital Media
9 26 (2.27%) Computer Science
10 24 (2.09%) Fintech
11 22 (1.92%) Graphic Design
12 20 (1.75%) FMCG
13 18 (1.57%) Internet of Things
13 18 (1.57%) New Media
14 16 (1.40%) Cyberthreat
14 16 (1.40%) Photography
15 13 (1.13%) Cyberattack
16 12 (1.05%) Driving Licence
17 11 (0.96%) Marketing Technology
18 9 (0.79%) Greenfield Project
Operating Systems
1 45 (3.93%) Apple iOS
2 43 (3.75%) Windows
3 42 (3.66%) Android
4 24 (2.09%) Linux
5 8 (0.70%) Windows 10
6 6 (0.52%) Unix
7 5 (0.44%) Windows Server
8 2 (0.17%) Mac OS X
8 2 (0.17%) Ubuntu
9 1 (0.087%) CentOS
9 1 (0.087%) Debian
9 1 (0.087%) Windows NT
Processes & Methodologies
1 256 (22.34%) Agile Software Development
2 229 (19.98%) Analytics
3 225 (19.63%) Digital Marketing
4 188 (16.40%) SEO
5 165 (14.40%) Web Development
6 143 (12.48%) OO
7 137 (11.95%) CRM
8 126 (10.99%) E-Commerce
9 120 (10.47%) MVC
10 106 (9.25%) Software Engineering
11 92 (8.03%) Content Management
12 90 (7.85%) Pay per click
13 88 (7.68%) Problem-Solving
13 88 (7.68%) TDD
14 87 (7.59%) Marketing Strategy
15 83 (7.24%) Business Development
15 83 (7.24%) Front End Development
16 82 (7.16%) Project Management
17 77 (6.72%) BDD
18 75 (6.54%) DevOps
Programming Languages
1 194 (16.93%) JavaScript
2 183 (15.97%) C#
3 108 (9.42%) SQL
4 79 (6.89%) Python
5 70 (6.11%) Ruby
6 65 (5.67%) Java
7 64 (5.58%) PHP
8 42 (3.66%) C
9 27 (2.36%) R
10 25 (2.18%) C++
11 24 (2.09%) Apple Swift
12 20 (1.75%) Objective-C
13 17 (1.48%) Java 8
14 12 (1.05%) Scala
15 11 (0.96%) MATLAB
16 10 (0.87%) ES6
17 9 (0.79%) Kotlin
18 6 (0.52%) Elixir
19 5 (0.44%) Bash Shell
19 5 (0.44%) Erlang
Qualifications
1 192 (16.75%) Degree
2 28 (2.44%) Security Cleared
3 21 (1.83%) DV Cleared
4 17 (1.48%) PhD
5 13 (1.13%) SC Cleared
6 12 (1.05%) Computer Science Degree
7 9 (0.79%) CISSP
8 7 (0.61%) CEH
8 7 (0.61%) CESG Certified Professional
8 7 (0.61%) DBS Check
8 7 (0.61%) GIAC
9 3 (0.26%) CBAP
9 3 (0.26%) ISEB
10 2 (0.17%) Cisco Certification
10 2 (0.17%) CISM
10 2 (0.17%) Master's Degree
10 2 (0.17%) PMP
11 1 (0.087%) CISMP
11 1 (0.087%) MBA
11 1 (0.087%) PMI Certification
Quality Assurance & Compliance
1 31 (2.71%) QA
2 23 (2.01%) GDPR
3 10 (0.87%) SLA
4 7 (0.61%) Data Quality
5 6 (0.52%) PMO
6 5 (0.44%) WCAG
7 4 (0.35%) Cyber Essentials
7 4 (0.35%) Cyber Essentials PLUS
8 2 (0.17%) IFRS
9 1 (0.087%) COBIT
9 1 (0.087%) ISO 9001
9 1 (0.087%) ISO/IEC 27001
System Software
1 36 (3.14%) Docker
2 6 (0.52%) VMware Infrastructure
3 5 (0.44%) Active Directory
3 5 (0.44%) Varnish
4 3 (0.26%) Hyper-V
4 3 (0.26%) vSphere
5 2 (0.17%) VirtualBox
6 1 (0.087%) Apache ZooKeeper
6 1 (0.087%) Virtual Machines
6 1 (0.087%) VMware ESXi
Systems Management
1 26 (2.27%) Opscode Chef
2 15 (1.31%) Kubernetes
3 14 (1.22%) Puppet
4 10 (0.87%) Ansible
5 5 (0.44%) Single Sign-On
5 5 (0.44%) Terraform
6 3 (0.26%) cPanel
6 3 (0.26%) SCOM
6 3 (0.26%) SCVMM
7 2 (0.17%) Salt
8 1 (0.087%) Systems Management Server (SMS)
8 1 (0.087%) TeamSite
Vendors
1 230 (20.07%) Google
2 152 (13.26%) Facebook
3 147 (12.83%) Microsoft
4 107 (9.34%) Adobe
5 86 (7.50%) Twitter
6 77 (6.72%) Sony
7 71 (6.20%) Apple
8 68 (5.93%) Yahoo!
9 39 (3.40%) Salesforce.com
10 31 (2.71%) SAP
11 23 (2.01%) Tableau
12 20 (1.75%) Oracle
13 15 (1.31%) Hootsuite
13 15 (1.31%) HubSpot
13 15 (1.31%) Pardot
14 11 (0.96%) IBM
15 10 (0.87%) Sitecore
16 8 (0.70%) DoubleClick
17 7 (0.61%) Marin
17 7 (0.61%) Splunk