Period
to 8 August 2020

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 8 August 2020 with a comparison to the same period over the previous 2 years.

Social Media
UK
6 months to
8 Aug 2020
Same period 2019 Same period 2018
Rank 493 449 444
Rank change year-on-year -44 -5 -69
Permanent jobs citing Social Media 303 970 1,205
As % of all permanent jobs advertised in the UK 0.47% 0.68% 0.71%
As % of the Miscellaneous category 1.19% 1.74% 1.80%
Number of salaries quoted 245 669 971
Median annual salary £55,000 £45,000 £42,500
Median salary % change year-on-year +22.22% +5.88% +6.25%
10th Percentile £27,500 £25,250 £21,250
90th Percentile £95,000 £85,000 £75,000
UK excluding London median annual salary £42,500 £37,500 £35,000
% change year-on-year +13.33% +7.14% -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 25,462 55,599 66,874
As % of all permanent IT jobs advertised in the UK 39.16% 38.94% 39.15%
Number of salaries quoted 19,718 41,699 51,209
Median annual salary £55,000 £52,500 £50,500
Median salary % change year-on-year +4.76% +3.96% +1.00%
10th Percentile £31,451 £29,750 £28,500
90th Percentile £95,000 £87,500 £85,000
UK excluding London median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +5.88%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a proportion of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

3-month moving average salary quoted in jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

Salary distribution for jobs citing Social Media over the 6 months to 8 August 2020.

Salary histogram for Social Media in the UK

Social Media
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 8 August 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -46 278 £55,000 +22.22% 75
London -71 157 £60,000 +20.00% 30
UK excluding London +116 135 £42,500 +13.33% 53
North of England +169 52 £50,000 +25.00% 20
North West +132 40 £55,000 +30.95% 14
South East +143 30 £47,500 +11.76% 7
Work from Home +36 19 £57,500 +5.50% 4
East of England +80 17 £120,000 +220.00% 8
Midlands +73 15 £35,000 +18.64% 8
Yorkshire +115 12 £31,250 -21.88% 6
East Midlands +78 10 £35,000 -22.22% 7
Scotland +89 9 £40,000 +7.38% 2
South West +34 7 £35,750 -3.38% 2
West Midlands +63 5 £32,550 +18.36% 1
Wales +25 3 £25,000 -27.64% 5
Isle of Man - 2 £17,000 - 1

For the 6 months to 8 August 2020, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Social Media.

1 107 (35.31%) Marketing
2 79 (26.07%) Agile Software Development
3 67 (22.11%) Analytics
4 61 (20.13%) JavaScript
5 54 (17.82%) Digital Marketing
6 41 (13.53%) Software Engineering
6 41 (13.53%) SEO
7 39 (12.87%) Degree
8 38 (12.54%) Analytical Skills
9 37 (12.21%) Blog
10 34 (11.22%) Python
11 33 (10.89%) Node.js
12 31 (10.23%) Java
12 31 (10.23%) SQL
12 31 (10.23%) Google
13 30 (9.90%) Microsoft
14 29 (9.57%) Azure
14 29 (9.57%) Git (software)
14 29 (9.57%) User Experience
15 28 (9.24%) DevOps
15 28 (9.24%) AWS
15 28 (9.24%) CSS
15 28 (9.24%) E-Commerce
16 27 (8.91%) B2B
16 27 (8.91%) Facebook
16 27 (8.91%) Microservices
17 25 (8.25%) Apple iOS
17 25 (8.25%) Continuous Integration
17 25 (8.25%) TDD
17 25 (8.25%) Content Management

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (3.30%) CMS
2 9 (2.97%) Confluence
3 8 (2.64%) IIS
3 8 (2.64%) WordPress
4 6 (1.98%) Apache Spark
4 6 (1.98%) Headless CMS
5 4 (1.32%) Apache
5 4 (1.32%) MS Exchange
5 4 (1.32%) nginx
6 2 (0.66%) GlassFish
7 1 (0.33%) Elasticsearch
7 1 (0.33%) JBoss
7 1 (0.33%) SharePoint
7 1 (0.33%) Tomcat
7 1 (0.33%) Umbraco
7 1 (0.33%) WebSphere
Applications
1 14 (4.62%) Photoshop
2 10 (3.30%) Microsoft Office
3 8 (2.64%) Adobe Illustrator
4 7 (2.31%) Microsoft Excel
5 5 (1.65%) Microsoft PowerPoint
5 5 (1.65%) Sketch
6 4 (1.32%) InDesign
6 4 (1.32%) Spreadsheet
7 3 (0.99%) Adobe After Effects
7 3 (0.99%) Chatbot
7 3 (0.99%) InVision
8 1 (0.33%) Adobe Premiere
8 1 (0.33%) Adobe XD
8 1 (0.33%) CINEMA 4D
8 1 (0.33%) Flinto
8 1 (0.33%) GIMP
8 1 (0.33%) Maya
8 1 (0.33%) Zeplin
Business Applications
1 3 (0.99%) Magento
1 3 (0.99%) Maximo
2 2 (0.66%) SAP IS-U
2 2 (0.66%) Shopify
2 2 (0.66%) Sprinklr
3 1 (0.33%) IBM Operational Decision Manager
3 1 (0.33%) Radian6
3 1 (0.33%) Social Studio
3 1 (0.33%) Summit
3 1 (0.33%) WebTrends
Cloud Services
1 29 (9.57%) Azure
2 28 (9.24%) AWS
3 18 (5.94%) Google Analytics
4 16 (5.28%) SaaS
5 14 (4.62%) GCP
6 13 (4.29%) GitHub
7 10 (3.30%) Power Platform
8 8 (2.64%) Serverless
9 7 (2.31%) AWS Lambda
9 7 (2.31%) Office 365
10 6 (1.98%) Azure Functions
10 6 (1.98%) Firebase
11 4 (1.32%) IaaS
11 4 (1.32%) npm
11 4 (1.32%) PaaS
12 3 (0.99%) Cloud Computing
12 3 (0.99%) Google Tag Manager
12 3 (0.99%) TestFlight
13 2 (0.66%) Adobe Creative Cloud
13 2 (0.66%) Slack
Communications & Networking
1 13 (4.29%) Firewall
1 13 (4.29%) Internet
2 7 (2.31%) DHCP
2 7 (2.31%) DNS
2 7 (2.31%) HTTP
3 5 (1.65%) TCP/IP
3 5 (1.65%) VPN
4 4 (1.32%) MPLS
4 4 (1.32%) VoIP
5 2 (0.66%) Cisco ASA
5 2 (0.66%) HTTPS
5 2 (0.66%) Intranet
5 2 (0.66%) IPv4
5 2 (0.66%) IPv6
5 2 (0.66%) NetScaler
5 2 (0.66%) Network Security
6 1 (0.33%) SAN
6 1 (0.33%) SMS
6 1 (0.33%) Wi-Fi
Database & Business Intelligence
1 15 (4.95%) Big Data
1 15 (4.95%) SQL Server
2 13 (4.29%) NoSQL
3 10 (3.30%) Power BI
4 8 (2.64%) Hadoop
5 5 (1.65%) Amazon Redshift
5 5 (1.65%) Looker
6 4 (1.32%) GIS
6 4 (1.32%) MS Access
7 3 (0.99%) Blockchain
7 3 (0.99%) BusinessObjects
7 3 (0.99%) BusinessObjects Business Intelligence
7 3 (0.99%) BusinessObjects Web Intelligence
7 3 (0.99%) Data Warehouse
7 3 (0.99%) Lumira
7 3 (0.99%) Mixpanel
7 3 (0.99%) SAP BW
7 3 (0.99%) SAP Data Services
7 3 (0.99%) SAP HANA
8 2 (0.66%) Apache Hive
Development Applications
1 29 (9.57%) Git (software)
2 13 (4.29%) JIRA
3 9 (2.97%) JUnit
3 9 (2.97%) Selenium
4 8 (2.64%) Xcode
5 7 (2.31%) Jenkins
5 7 (2.31%) Mockito
6 6 (1.98%) Vagrant
7 5 (1.65%) SpecFlow
8 3 (0.99%) Atlassian Bamboo
8 3 (0.99%) Cypress.io
8 3 (0.99%) Jasmine
8 3 (0.99%) Moq
8 3 (0.99%) NUnit
8 3 (0.99%) TeamCity
9 2 (0.66%) Axure RP
9 2 (0.66%) Bazaar
9 2 (0.66%) Bitbucket
9 2 (0.66%) Gerrit
9 2 (0.66%) Octopus Deploy
General
1 107 (35.31%) Marketing
2 23 (7.59%) Advertising
3 19 (6.27%) Law
4 17 (5.61%) Retail
5 14 (4.62%) Finance
6 11 (3.63%) Legal
7 9 (2.97%) Brand Awareness
7 9 (2.97%) Telecoms
8 7 (2.31%) Pharmaceutical
8 7 (2.31%) Publishing
9 6 (1.98%) Public Sector
10 4 (1.32%) Banking
11 3 (0.99%) Billing
11 3 (0.99%) Games
12 2 (0.66%) Local Government
12 2 (0.66%) Police
12 2 (0.66%) Spanish Language
13 1 (0.33%) Housing Association
13 1 (0.33%) Manufacturing
13 1 (0.33%) Multimedia
Job Titles
1 83 (27.39%) Developer
2 24 (7.92%) Java Developer
2 24 (7.92%) Marketing Manager
3 18 (5.94%) Designer
4 15 (4.95%) Analyst
4 15 (4.95%) Architect
5 12 (3.96%) Data Engineer
5 12 (3.96%) Marketing Executive
5 12 (3.96%) Senior Developer
6 10 (3.30%) Full Stack Developer
6 10 (3.30%) iOS Developer
6 10 (3.30%) Social Media Developer
7 9 (2.97%) Front End Developer (Client-Side Developer)
7 9 (2.97%) Technical Manager
8 8 (2.64%) .NET Developer
8 8 (2.64%) Content Editor
8 8 (2.64%) Content Manager
8 8 (2.64%) Digital Marketing Manager
8 8 (2.64%) Technical Marketing Manager
8 8 (2.64%) UX Designer
Libraries, Frameworks & Software Standards
1 33 (10.89%) Node.js
2 28 (9.24%) CSS
3 24 (7.92%) HTML
4 23 (7.59%) RESTful
5 19 (6.27%) .NET
5 19 (6.27%) React
6 17 (5.61%) REST
6 17 (5.61%) Spring
7 16 (5.28%) AngularJS
8 11 (3.63%) HTML5
9 10 (3.30%) CSS3
9 10 (3.30%) JSON
10 9 (2.97%) .NET Framework
10 9 (2.97%) Web Services
11 7 (2.31%) Apache Camel
11 7 (2.31%) JAX-RS
11 7 (2.31%) JMS
11 7 (2.31%) React Native
11 7 (2.31%) Spring Integration
12 6 (1.98%) GraphQL
Miscellaneous
1 38 (12.54%) Analytical Skills
2 37 (12.21%) Blog
3 29 (9.57%) User Experience
4 23 (7.59%) Mobile App
5 12 (3.96%) Self-Motivation
6 11 (3.63%) Cloud Native
7 10 (3.30%) Algorithms
8 8 (2.64%) Data Structures
9 7 (2.31%) Animation
10 6 (1.98%) Digital Media
11 5 (1.65%) Driving Licence
11 5 (1.65%) Graphic Design
11 5 (1.65%) Greenfield Project
12 4 (1.32%) Analytical Mindset
12 4 (1.32%) Management Information System
13 3 (0.99%) Data Protection Act
13 3 (0.99%) Freedom of Information
13 3 (0.99%) Freedom of Information Act
13 3 (0.99%) New Media
13 3 (0.99%) Podcast
Operating Systems
1 25 (8.25%) Apple iOS
2 21 (6.93%) Android
3 19 (6.27%) Linux
4 15 (4.95%) Windows
5 6 (1.98%) VMS
5 6 (1.98%) Windows 10
6 4 (1.32%) CentOS
7 3 (0.99%) Ubuntu
7 3 (0.99%) Unix
8 2 (0.66%) Debian
8 2 (0.66%) FreeBSD
8 2 (0.66%) Windows Server
8 2 (0.66%) Windows Server 2012
8 2 (0.66%) Windows Server 2016
8 2 (0.66%) Windows Server 2019
9 1 (0.33%) Mac OS
9 1 (0.33%) Mac OS X
9 1 (0.33%) Windows Mobile
Processes & Methodologies
1 79 (26.07%) Agile Software Development
2 67 (22.11%) Analytics
3 54 (17.82%) Digital Marketing
4 41 (13.53%) SEO
4 41 (13.53%) Software Engineering
5 28 (9.24%) DevOps
5 28 (9.24%) E-Commerce
6 27 (8.91%) B2B
6 27 (8.91%) Microservices
7 25 (8.25%) Content Management
7 25 (8.25%) Continuous Integration
7 25 (8.25%) TDD
8 24 (7.92%) Marketing Strategy
9 23 (7.59%) Data Science
10 21 (6.93%) Business Intelligence
11 20 (6.60%) OO
11 20 (6.60%) Problem-Solving
11 20 (6.60%) Test Automation
12 19 (6.27%) CRM
13 18 (5.94%) Unit Testing
Programming Languages
1 61 (20.13%) JavaScript
2 34 (11.22%) Python
3 31 (10.23%) Java
3 31 (10.23%) SQL
4 15 (4.95%) C#
5 14 (4.62%) Apple Swift
6 10 (3.30%) PHP
7 7 (2.31%) C
7 7 (2.31%) Go
7 7 (2.31%) Java 8
7 7 (2.31%) Kotlin
8 6 (1.98%) Objective-C
8 6 (1.98%) R
8 6 (1.98%) TypeScript
9 4 (1.32%) XPath
10 3 (0.99%) ABAP
10 3 (0.99%) C++
10 3 (0.99%) VB.NET
11 2 (0.66%) JMESPath
12 1 (0.33%) VBA
Qualifications
1 39 (12.87%) Degree
2 7 (2.31%) Security Cleared
3 6 (1.98%) SC Cleared
4 4 (1.32%) SANS
5 3 (0.99%) CSSLP
5 3 (0.99%) GIAC
6 2 (0.66%) Computer Science Degree
6 2 (0.66%) Master's Degree
7 1 (0.33%) CCNA
7 1 (0.33%) CCNP
7 1 (0.33%) CEH
7 1 (0.33%) CISA
7 1 (0.33%) Cisco Certification
7 1 (0.33%) CISM
7 1 (0.33%) CISSP
7 1 (0.33%) DV Cleared
7 1 (0.33%) GCIA
7 1 (0.33%) GCIH
7 1 (0.33%) GPEN
7 1 (0.33%) MBA
Quality Assurance & Compliance
1 17 (5.61%) QA
2 9 (2.97%) ISO/IEC 27001
3 7 (2.31%) Data Quality
3 7 (2.31%) PCI DSS
4 5 (1.65%) GDPR
5 3 (0.99%) NIST
6 2 (0.66%) GxP
6 2 (0.66%) ISO 9001
6 2 (0.66%) ISO/IEC 17025
6 2 (0.66%) Sarbanes-Oxley
6 2 (0.66%) SLA
System Software
1 22 (7.26%) Docker
2 11 (3.63%) Active Directory
3 2 (0.66%) NFS
3 2 (0.66%) Virtual Machines
3 2 (0.66%) VMware Infrastructure
Systems Management
1 14 (4.62%) Kubernetes
2 9 (2.97%) Terraform
3 7 (2.31%) Ansible
4 4 (1.32%) WSUS
5 2 (0.66%) Opscode Chef
5 2 (0.66%) Puppet
6 1 (0.33%) Microsoft Intune
6 1 (0.33%) Single Sign-On
Vendors
1 31 (10.23%) Google
2 30 (9.90%) Microsoft
3 27 (8.91%) Facebook
4 15 (4.95%) Instagram
5 12 (3.96%) Adobe
5 12 (3.96%) Twitter
6 10 (3.30%) HubSpot
6 10 (3.30%) Salesforce.com
6 10 (3.30%) SAP
7 8 (2.64%) Tableau
8 7 (2.31%) Oracle
9 6 (1.98%) YouTube
10 5 (1.65%) Hootsuite
10 5 (1.65%) IBM
10 5 (1.65%) Talend
11 4 (1.32%) Pardot
11 4 (1.32%) Snapchat
11 4 (1.32%) Xamarin
12 3 (0.99%) Apple
12 3 (0.99%) Cisco