Period
to 20 January 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 20 January 2018 with a comparison to the same period over the previous 2 years.

Social Media
UK
6 months to
20 Jan 2018
Same period 2017 Same period 2016
Rank 359 362 350
Rank change year-on-year +3 -12 -106
Permanent jobs citing Social Media 1,462 1,486 1,945
As % of all permanent IT jobs advertised in the UK 0.84% 0.84% 0.93%
As % of the Miscellaneous category 2.01% 2.06% 2.21%
Number of salaries quoted 1,195 1,224 1,554
UK median annual salary £40,000 £40,000 £40,000
10th Percentile £23,750 £24,000 £22,500
90th Percentile £72,500 £75,000 £70,000
UK excluding London median annual salary £34,272 £33,000 £36,250
% change year-on-year +3.85% -8.97% -3.33%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 72,839 72,174 88,089
As % of all permanent IT jobs advertised in the UK 42.07% 40.77% 42.22%
Number of salaries quoted 56,453 59,225 70,942
UK median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +5.56%
10th Percentile £27,500 £27,500 £27,500
90th Percentile £82,500 £81,250 £80,000
UK excluding London median annual salary £42,500 £42,500 £42,000
% change year-on-year - +1.19% +5.00%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

The salary distribution of IT jobs citing Social Media over the 6 months to 20 January 2018.

Salary histogram for Social Media in the UK

Social Media
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 20 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +10 1,408 £40,000 - 337
UK excluding London +45 780 £34,272 +3.85% 186
London -31 659 £50,000 - 161
South East +21 243 £35,000 +11.11% 51
North of England +87 195 £35,000 -2.78% 55
Midlands +51 174 £30,000 - 30
West Midlands +48 131 £30,000 -6.25% 18
Yorkshire +66 95 £32,500 -9.72% 19
East of England +23 93 £45,000 -10.00% 26
North West +9 82 £31,250 -13.79% 29
East Midlands +33 46 £30,000 - 12
South West -15 42 £22,250 -37.32% 14
Scotland -47 25 £40,000 -11.11% 7
North East +1 18 £45,000 +95.65% 7
Wales +15 11 £23,750 -42.07% 1

For the 6 months to 20 January 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Social Media.

1 768 (52.53%) Marketing
2 407 (27.84%) Google
3 369 (25.24%) SEO
4 352 (24.08%) Agile Software Development
5 348 (23.80%) Analytics
6 328 (22.44%) Digital Marketing
7 315 (21.55%) HTML
8 275 (18.81%) Degree
9 262 (17.92%) JavaScript
10 251 (17.17%) Facebook
11 246 (16.83%) CSS
12 235 (16.07%) Pay per click
13 217 (14.84%) MVC
13 217 (14.84%) Git (software)
14 215 (14.71%) User Experience
15 202 (13.82%) C#
16 196 (13.41%) Advertising
17 195 (13.34%) .NET
18 182 (12.45%) Node.js
19 168 (11.49%) SQL Server
19 168 (11.49%) Ruby
20 167 (11.42%) Analytical Skills
21 166 (11.35%) Google Analytics
22 165 (11.29%) TDD
23 162 (11.08%) ASP.NET
24 161 (11.01%) Apple
25 155 (10.60%) Finance
25 155 (10.60%) RESTful
26 149 (10.19%) OO
26 149 (10.19%) CRM

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 136 (9.30%) CMS
2 97 (6.63%) WordPress
3 23 (1.57%) Apache Spark
4 14 (0.96%) Adobe Experience Manager
5 13 (0.89%) Umbraco
6 11 (0.75%) Elasticsearch
7 10 (0.68%) Apache
7 10 (0.68%) Drupal
7 10 (0.68%) IIS
7 10 (0.68%) SharePoint
8 9 (0.62%) SAS
8 9 (0.62%) Sitecore CMS
9 8 (0.55%) Ethereum
10 3 (0.21%) ArcGIS
11 2 (0.14%) Apache Solr
11 2 (0.14%) Cloud Foundry
11 2 (0.14%) Confluence
11 2 (0.14%) nginx
11 2 (0.14%) Skype for Business
12 1 (0.068%) NServiceBus
Applications
1 126 (8.62%) Photoshop
2 111 (7.59%) Microsoft Excel
3 69 (4.72%) Adobe Illustrator
3 69 (4.72%) Microsoft Office
4 43 (2.94%) Adobe Creative Suite
5 38 (2.60%) Microsoft PowerPoint
6 33 (2.26%) InDesign
7 25 (1.71%) InVision
8 18 (1.23%) Adobe Premiere
9 16 (1.09%) Adobe After Effects
10 13 (0.89%) Fireworks
11 9 (0.62%) Microsoft Project
12 7 (0.48%) Chatbot
13 6 (0.41%) MS Visio
14 5 (0.34%) Final Cut Pro
14 5 (0.34%) SPSS
15 4 (0.27%) OmniGraffle
16 3 (0.21%) Camtasia
17 1 (0.068%) CINEMA 4D
17 1 (0.068%) Moqups
Business Applications
1 19 (1.30%) Dynamics CRM
2 14 (0.96%) Magento
3 12 (0.82%) Eloqua
4 8 (0.55%) Salesforce.com CRM
5 6 (0.41%) OpenCart
6 5 (0.34%) Sprinklr
6 5 (0.34%) WebTrends
7 4 (0.27%) Abakus
8 3 (0.21%) Dynamics AX
8 3 (0.21%) Dynamics NAV
8 3 (0.21%) NetSuite
9 1 (0.068%) Cognos Business Intelligence
9 1 (0.068%) Radian6
9 1 (0.068%) SAP CO
9 1 (0.068%) SAP FI
9 1 (0.068%) SAP FI/CO
9 1 (0.068%) SAP S/4HANA
Cloud Services
1 166 (11.35%) Google Analytics
2 124 (8.48%) AdWords
3 76 (5.20%) SaaS
4 51 (3.49%) Microsoft Azure
5 44 (3.01%) Amazon AWS
6 27 (1.85%) MailChimp
7 25 (1.71%) PaaS
8 20 (1.37%) Adobe Creative Cloud
9 13 (0.89%) npm
10 10 (0.68%) Adobe Analytics
10 10 (0.68%) Google Tag Manager
11 8 (0.55%) Amazon Kinesis
11 8 (0.55%) Datadog
12 7 (0.48%) IBM Cloud
13 6 (0.41%) Serverless
14 5 (0.34%) AWS Elastic Beanstalk
14 5 (0.34%) Google Cloud Platform
14 5 (0.34%) Office 365
15 4 (0.27%) Dropbox
15 4 (0.27%) Firebase
Communications & Networking
1 109 (7.46%) Internet
2 19 (1.30%) SMS
3 13 (0.89%) VoIP
4 11 (0.75%) Unified Communications
5 10 (0.68%) DNS
5 10 (0.68%) HTTP
6 6 (0.41%) FTP
6 6 (0.41%) Intranet
7 5 (0.34%) Firewall
8 3 (0.21%) Broadband
8 3 (0.21%) Extranet
9 2 (0.14%) LAN
9 2 (0.14%) Skype
9 2 (0.14%) Wi-Fi
10 1 (0.068%) Asterisk PBX
10 1 (0.068%) Cisco IOS
10 1 (0.068%) Network Security
10 1 (0.068%) SSH
10 1 (0.068%) Value-Added Service
10 1 (0.068%) Wireless
Database & Business Intelligence
1 168 (11.49%) SQL Server
2 146 (9.99%) NoSQL
3 96 (6.57%) SQL Server 2014
4 68 (4.65%) MySQL
5 42 (2.87%) Big Data
6 39 (2.67%) MongoDB
7 33 (2.26%) Hadoop
8 28 (1.92%) PostgreSQL
9 24 (1.64%) Redis
10 21 (1.44%) SQL Server 2016
11 18 (1.23%) Amazon DynamoDB
11 18 (1.23%) Blockchain
12 13 (0.89%) Power BI
13 11 (0.75%) Apache Cassandra
14 9 (0.62%) Data Warehouse
14 9 (0.62%) QlikView
14 9 (0.62%) Relational Database
15 7 (0.48%) Data Mining
16 6 (0.41%) GIS
16 6 (0.41%) SQL Server Reporting Services
Development Applications
1 217 (14.84%) Git (software)
2 36 (2.46%) Subversion
3 35 (2.39%) JIRA
4 32 (2.19%) Axure RP
5 25 (1.71%) Jenkins
6 20 (1.37%) Grunt
6 20 (1.37%) Xcode
7 19 (1.30%) webpack
8 17 (1.16%) gulp
9 14 (0.96%) SpecFlow
10 12 (0.82%) Babel
10 12 (0.82%) Vagrant
11 10 (0.68%) Moq
11 10 (0.68%) NUnit
11 10 (0.68%) Selenium
12 8 (0.55%) Dreamweaver
12 8 (0.55%) Maven
12 8 (0.55%) Team Foundation Server
12 8 (0.55%) Visual Studio
13 7 (0.48%) Ant
General
1 768 (52.53%) Marketing
2 196 (13.41%) Advertising
3 155 (10.60%) Finance
4 82 (5.61%) Retail
5 51 (3.49%) Publishing
6 47 (3.21%) Telecoms
7 42 (2.87%) Banking
7 42 (2.87%) Games
8 35 (2.39%) Manufacturing
9 32 (2.19%) Brand Awareness
10 29 (1.98%) Legal
11 23 (1.57%) Automotive
12 20 (1.37%) Electronics
13 16 (1.09%) Law
14 13 (0.89%) Russian Language
15 11 (0.75%) Multimedia
16 10 (0.68%) Financial Institution
16 10 (0.68%) Music Industry
17 9 (0.62%) Retail Banking
18 6 (0.41%) Back Office
Job Titles
1 439 (30.03%) Developer
2 148 (10.12%) .NET Developer
3 145 (9.92%) Social Media Developer
4 118 (8.07%) Marketing Manager
5 99 (6.77%) Designer
6 80 (5.47%) Senior Developer
7 76 (5.20%) Marketing Executive
8 73 (4.99%) Account Manager
8 73 (4.99%) Consultant
9 69 (4.72%) Analyst
10 61 (4.17%) Front End Developer (Client-Side Developer)
11 59 (4.04%) Web Developer
12 58 (3.97%) PPC Manager
13 56 (3.83%) JavaScript Developer
14 54 (3.69%) Digital Marketing Manager
15 53 (3.63%) PHP Developer
16 51 (3.49%) PPC Account Manager
17 43 (2.94%) HTML CSS Developer
17 43 (2.94%) HTML Developer
18 41 (2.80%) Digital Executive
Libraries, Frameworks & Software Standards
1 315 (21.55%) HTML
2 246 (16.83%) CSS
3 195 (13.34%) .NET
4 182 (12.45%) Node.js
5 162 (11.08%) ASP.NET
6 155 (10.60%) RESTful
7 142 (9.71%) ASP.NET Web API
8 137 (9.37%) ASP.NET MVC
9 129 (8.82%) HTML5
10 116 (7.93%) WCF
11 115 (7.87%) ASP.NET MVC 5
12 107 (7.32%) AngularJS
13 94 (6.43%) jQuery
14 81 (5.54%) React
15 68 (4.65%) CSS3
16 62 (4.24%) Web Services
17 53 (3.63%) REST
18 52 (3.56%) Sass
19 47 (3.21%) Symfony
20 46 (3.15%) Ajax
Miscellaneous
1 215 (14.71%) User Experience
2 167 (11.42%) Analytical Skills
3 147 (10.05%) BBC
4 103 (7.05%) Blog
5 76 (5.20%) Mobile App
6 66 (4.51%) Graphic Design
7 41 (2.80%) Fintech
8 36 (2.46%) Computer Science
9 32 (2.19%) Digital Media
10 31 (2.12%) Algorithms
10 31 (2.12%) Greenfield Project
11 29 (1.98%) Smartphone
12 21 (1.44%) Marketing Technology
13 19 (1.30%) iPad
14 18 (1.23%) Animation
14 18 (1.23%) iPhone
15 17 (1.16%) Video Editing
16 15 (1.03%) Enterprise Software
17 14 (0.96%) FMCG
18 13 (0.89%) Hedge funds
Operating Systems
1 59 (4.04%) Linux
2 50 (3.42%) Apple iOS
3 42 (2.87%) Android
4 19 (1.30%) Windows
5 13 (0.89%) Mac OS X
6 10 (0.68%) CentOS
7 4 (0.27%) Unix
8 3 (0.21%) Debian
8 3 (0.21%) VMS
9 2 (0.14%) Ubuntu
9 2 (0.14%) Windows Server
10 1 (0.068%) Mac OS
10 1 (0.068%) Windows 10
10 1 (0.068%) Windows 7
10 1 (0.068%) Windows 8
10 1 (0.068%) Windows Mobile
Processes & Methodologies
1 369 (25.24%) SEO
2 352 (24.08%) Agile Software Development
3 348 (23.80%) Analytics
4 328 (22.44%) Digital Marketing
5 235 (16.07%) Pay per click
6 217 (14.84%) MVC
7 165 (11.29%) TDD
8 149 (10.19%) CRM
8 149 (10.19%) OO
9 141 (9.64%) E-Commerce
10 138 (9.44%) Web Development
11 134 (9.17%) BDD
12 129 (8.82%) Marketing Strategy
13 115 (7.87%) Web Application Development
14 112 (7.66%) Project Management
15 111 (7.59%) Email Marketing
16 104 (7.11%) B2B
17 91 (6.22%) Business Development
18 86 (5.88%) Content Marketing
19 78 (5.34%) Social Media Management
Programming Languages
1 262 (17.92%) JavaScript
2 202 (13.82%) C#
3 168 (11.49%) Ruby
4 133 (9.10%) SQL
5 127 (8.69%) PHP
6 92 (6.29%) Java
7 91 (6.22%) Python
8 29 (1.98%) R
9 28 (1.92%) ES6
10 25 (1.71%) C++
10 25 (1.71%) Objective-C
11 20 (1.37%) Scala
11 20 (1.37%) T-SQL
12 17 (1.16%) PHP 7
13 16 (1.09%) Perl
13 16 (1.09%) TypeScript
14 14 (0.96%) Bash Shell
15 13 (0.89%) Go
16 10 (0.68%) C
17 9 (0.62%) MATLAB
Qualifications
1 275 (18.81%) Degree
2 33 (2.26%) PhD
3 19 (1.30%) Computer Science Degree
4 7 (0.48%) DBS Check
4 7 (0.48%) Master's Degree
5 6 (0.41%) AWS Certification
6 5 (0.34%) ITIL Certification
6 5 (0.34%) SC Cleared
6 5 (0.34%) Security Cleared
7 4 (0.27%) APMP
7 4 (0.27%) Numerate Degree
8 3 (0.21%) ISEB
8 3 (0.21%) RHCE
9 2 (0.14%) CCNA
9 2 (0.14%) Cisco Certification
9 2 (0.14%) DV Cleared
9 2 (0.14%) ISTQB
9 2 (0.14%) ISTQB Foundation Certification
10 1 (0.068%) CWNA
10 1 (0.068%) MBA
Quality Assurance & Compliance
1 42 (2.87%) Actionable Recommendations
2 32 (2.19%) QA
3 13 (0.89%) SLA
4 8 (0.55%) PMO
5 3 (0.21%) Data Quality
5 3 (0.21%) GDPR
6 2 (0.14%) GCP
7 1 (0.068%) COBIT
System Software
1 32 (2.19%) Docker
2 6 (0.41%) Samba
3 4 (0.27%) VMware Infrastructure
4 1 (0.068%) Active Directory
4 1 (0.068%) Firmware
4 1 (0.068%) Virtual Machines
Systems Management
1 33 (2.26%) Opscode Chef
2 17 (1.16%) Puppet
3 16 (1.09%) Ansible
4 8 (0.55%) Cobbler
4 8 (0.55%) Grafana
4 8 (0.55%) Nagios
4 8 (0.55%) Prometheus
5 6 (0.41%) cPanel
5 6 (0.41%) Plesk
6 3 (0.21%) Systems Management Server (SMS)
7 1 (0.068%) Kibana
7 1 (0.068%) Kubernetes
7 1 (0.068%) logstash
7 1 (0.068%) Microsoft Intune
7 1 (0.068%) SCCM
Vendors
1 407 (27.84%) Google
2 251 (17.17%) Facebook
3 161 (11.01%) Apple
4 149 (10.19%) Yahoo!
5 144 (9.85%) Sony
6 138 (9.44%) Adobe
7 133 (9.10%) Microsoft
8 111 (7.59%) Twitter
9 53 (3.63%) Salesforce.com
10 34 (2.33%) Marketo
11 20 (1.37%) Zend
12 18 (1.23%) Pardot
13 16 (1.09%) HubSpot
14 15 (1.03%) SAP
14 15 (1.03%) Sitecore
14 15 (1.03%) Tableau
15 14 (0.96%) Hootsuite
16 11 (0.75%) DoubleClick
17 9 (0.62%) IBM
18 8 (0.55%) ServiceNow