Social Media
UK

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 29 November 2023 with a comparison to the same period over the previous 2 years.

6 months to
29 Nov 2023
Same period 2022 Same period 2021
Rank 521 382 229
Rank change year-on-year -139 -153 +252
Permanent jobs citing Social Media 215 1,107 2,112
As % of all permanent jobs advertised in the UK 0.40% 0.88% 1.64%
As % of the Miscellaneous category 1.07% 2.01% 3.70%
Number of salaries quoted 159 500 903
10th Percentile £27,500 £27,500 £26,250
25th Percentile £33,125 £37,500 £38,430
Median annual salary (50th Percentile) £40,000 £57,448 £62,500
Median % change year-on-year -30.37% -8.08% +25.00%
75th Percentile £56,250 £87,500 £81,250
90th Percentile £70,000 £97,500 £95,000
UK excluding London median annual salary £37,500 £55,000 £57,500
% change year-on-year -31.82% -4.35% +27.78%

All Generic Skills
UK

Social Media is in the General and Transferable Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

Permanent vacancies with a requirement for generic IT skills 20,064 55,164 57,045
As % of all permanent jobs advertised in the UK 37.08% 43.84% 44.20%
Number of salaries quoted 14,694 30,402 33,575
10th Percentile £33,500 £34,996 £33,618
25th Percentile £45,000 £46,250 £45,000
Median annual salary (50th Percentile) £62,500 £63,500 £60,000
Median % change year-on-year -1.57% +5.83% -
75th Percentile £84,056 £85,000 £82,500
90th Percentile £107,500 £105,000 £100,000
UK excluding London median annual salary £55,000 £55,000 £50,000
% change year-on-year - +10.00% -

Social Media
Job Vacancy Trend

Job postings citing Social Media as a proportion of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

3-month moving average salary quoted in jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

Salary distribution for jobs citing Social Media over the 6 months to 29 November 2023.

Salary histogram for Social Media in the UK

Social Media
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 29 November 2023. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -132 203 £40,000 -30.43% 602
UK excluding London -49 95 £37,500 -31.82% 386
Work from Home -39 91 £45,000 -35.94% 231
London -69 89 £45,000 -21.74% 254
Midlands +91 31 £35,000 -9.74% 59
South East +23 26 £40,000 -43.26% 93
West Midlands +96 20 £35,000 -33.96% 35
North of England +69 20 £32,500 -45.83% 122
Yorkshire +65 12 £32,500 -27.78% 22
East Midlands +33 11 £39,000 +33.33% 24
East of England +100 9 £40,000 +6.67% 42
North West +79 6 £45,000 -47.06% 88
South West +19 4 £52,500 -16.00% 53
Wales +6 4 £40,000 +10.00% 9
North East +38 2 £45,000 - 13
Scotland +41 1 - - 15

Social Media
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (6.51%) CMS
2 11 (5.12%) WordPress
3 6 (2.79%) Confluence
4 2 (0.93%) Apache
4 2 (0.93%) MODX
4 2 (0.93%) MS Exchange
4 2 (0.93%) Site Server
5 1 (0.47%) Drupal
Applications
1 16 (7.44%) Photoshop
2 14 (6.51%) Microsoft Office
3 13 (6.05%) Adobe Creative Suite
4 12 (5.58%) Adobe Illustrator
5 11 (5.12%) InDesign
6 6 (2.79%) Adobe Premiere
7 5 (2.33%) Adobe After Effects
8 4 (1.86%) Microsoft Excel
9 3 (1.40%) Microsoft PowerPoint
9 3 (1.40%) Spreadsheet
10 2 (0.93%) Sketch
10 2 (0.93%) Trello
11 1 (0.47%) Acrobat
11 1 (0.47%) Final Cut Pro
11 1 (0.47%) Microsoft Project
Business Applications
1 2 (0.93%) Dynamics CRM
1 2 (0.93%) Salesforce CRM
2 1 (0.47%) NetSuite
2 1 (0.47%) Shopify
Cloud Services
1 25 (11.63%) Google Analytics
2 20 (9.30%) Google Ads
3 14 (6.51%) AWS
4 11 (5.12%) SaaS
5 9 (4.19%) Google Tag Manager
6 6 (2.79%) Azure
7 5 (2.33%) Figma
7 5 (2.33%) GCP
7 5 (2.33%) MailChimp
8 4 (1.86%) Canva
8 4 (1.86%) Facebook Ads
9 3 (1.40%) Microsoft 365
9 3 (1.40%) Power Platform
9 3 (1.40%) Serverless
10 2 (0.93%) Amazon EKS
10 2 (0.93%) AWS Lambda
10 2 (0.93%) GitHub
10 2 (0.93%) Google Sheets
10 2 (0.93%) IaaS
10 2 (0.93%) Route 53
Communications & Networking
1 4 (1.86%) Intranet
2 2 (0.93%) IP Telephony
2 2 (0.93%) Wireless
3 1 (0.47%) SMS
Database & Business Intelligence
1 6 (2.79%) NoSQL
2 4 (1.86%) Relational Database
2 4 (1.86%) Tableau
3 3 (1.40%) MongoDB
3 3 (1.40%) MySQL
4 2 (0.93%) Amazon RDS
4 2 (0.93%) Azure SQL Database
4 2 (0.93%) Big Data
4 2 (0.93%) Looker
4 2 (0.93%) Power BI
4 2 (0.93%) Tableau Desktop
4 2 (0.93%) Tableau Server
5 1 (0.47%) BigQuery
5 1 (0.47%) Data Mining
5 1 (0.47%) Data Warehouse
5 1 (0.47%) Neo4j
5 1 (0.47%) PostgreSQL
5 1 (0.47%) Redis
5 1 (0.47%) SQL Server
5 1 (0.47%) SQL Server Integration Services
Development Applications
1 7 (3.26%) JIRA
2 3 (1.40%) Cucumber
2 3 (1.40%) Jenkins
2 3 (1.40%) Selenium
3 1 (0.47%) Visual Studio
General
1 123 (57.21%) Marketing
2 77 (35.81%) Social Skills
3 40 (18.60%) Advertising
4 26 (12.09%) Finance
5 23 (10.70%) Analytical Skills
6 22 (10.23%) Public Sector
7 21 (9.77%) Inclusion and Diversity
7 21 (9.77%) Retail
8 20 (9.30%) Brand Awareness
9 11 (5.12%) Games
9 11 (5.12%) Organisational Skills
10 9 (4.19%) Presentation Skills
11 8 (3.72%) Publishing
12 6 (2.79%) Banking
13 5 (2.33%) Law
14 4 (1.86%) Arabic Language
14 4 (1.86%) French Language
14 4 (1.86%) Legal
15 3 (1.40%) Automotive
15 3 (1.40%) Telecoms
Job Titles
1 25 (11.63%) Analyst
2 19 (8.84%) Designer
2 19 (8.84%) Senior
3 17 (7.91%) Developer
4 16 (7.44%) Data Analyst
5 15 (6.98%) Marketing Manager
6 13 (6.05%) Social Media Manager
7 9 (4.19%) Project Manager
8 8 (3.72%) Marketing Executive
9 7 (3.26%) Full Stack Developer
10 6 (2.79%) Junior
10 6 (2.79%) Lead
10 6 (2.79%) Sales Executive
10 6 (2.79%) SEO Manager
11 5 (2.33%) Consultant
11 5 (2.33%) Content Manager
11 5 (2.33%) Product Manager
11 5 (2.33%) Web Designer
12 4 (1.86%) Artworker
12 4 (1.86%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 22 (10.23%) HTML
2 16 (7.44%) CSS
3 12 (5.58%) React
4 9 (4.19%) Laravel
4 9 (4.19%) Node.js
5 5 (2.33%) .NET
5 5 (2.33%) AngularJS
5 5 (2.33%) JSON
5 5 (2.33%) Nuxt
5 5 (2.33%) RESTful
6 4 (1.86%) Django
7 3 (1.40%) HTML5
7 3 (1.40%) Next.js
7 3 (1.40%) Play Framework
7 3 (1.40%) Spring
7 3 (1.40%) Vue
7 3 (1.40%) Web Services
8 2 (0.93%) Redux
9 1 (0.47%) Lightning Web Components
9 1 (0.47%) web3js
Miscellaneous
1 25 (11.63%) Blog
2 13 (6.05%) Self-Motivation
3 12 (5.58%) Graphic Design
4 7 (3.26%) Video Editing
5 5 (2.33%) Analytical Mindset
5 5 (2.33%) Driving Licence
5 5 (2.33%) Management Information System
6 4 (1.86%) Digital Media
6 4 (1.86%) Renewable Energy
6 4 (1.86%) Video\Live Streaming
7 3 (1.40%) Algorithms
7 3 (1.40%) Cloud Native
7 3 (1.40%) Hedge funds
7 3 (1.40%) Legacy Systems
7 3 (1.40%) Mobile App
7 3 (1.40%) Photography
7 3 (1.40%) Product Ownership
8 2 (0.93%) Animation
8 2 (0.93%) Marketing Technology
8 2 (0.93%) Motion Graphics
Operating Systems
1 14 (6.51%) Windows
2 9 (4.19%) Windows Vista
3 7 (3.26%) Linux
4 6 (2.79%) Mac OS
Processes & Methodologies
1 51 (23.72%) SEO
2 49 (22.79%) Analytics
2 49 (22.79%) Digital Marketing
3 46 (21.40%) Project Management
4 39 (18.14%) CRM
5 27 (12.56%) Mentoring
6 24 (11.16%) B2B
7 23 (10.70%) Email Marketing
8 21 (9.77%) User Experience
9 20 (9.30%) Marketing Strategy
10 19 (8.84%) Pay per click
11 18 (8.37%) Agile
12 17 (7.91%) Content Management
12 17 (7.91%) E-Commerce
12 17 (7.91%) Problem-Solving
12 17 (7.91%) Project Delivery
13 16 (7.44%) Decision-Making
14 15 (6.98%) Artificial Intelligence
14 15 (6.98%) Business Case
14 15 (6.98%) Fintech
Programming Languages
1 12 (5.58%) Java
1 12 (5.58%) PHP
2 10 (4.65%) JavaScript
3 9 (4.19%) Python
3 9 (4.19%) TypeScript
4 8 (3.72%) Ruby
4 8 (3.72%) SQL
5 6 (2.79%) C#
6 5 (2.33%) Go
6 5 (2.33%) Kotlin
7 3 (1.40%) Scala
8 2 (0.93%) Shell Script
9 1 (0.47%) Apex Code
9 1 (0.47%) PL/SQL
9 1 (0.47%) R
9 1 (0.47%) T-SQL
Qualifications
1 61 (28.37%) Degree
2 9 (4.19%) DBS Check
3 5 (2.33%) BPSS Clearance
4 3 (1.40%) AWS Certification
5 2 (0.93%) Computer Science Degree
5 2 (0.93%) Master's Degree
5 2 (0.93%) Tableau Certification
6 1 (0.47%) Azure Certification
6 1 (0.47%) PRINCE2 Practitioner
6 1 (0.47%) Security Cleared
Quality Assurance & Compliance
1 9 (4.19%) QA
2 1 (0.47%) Accessibility
2 1 (0.47%) Actionable Recommendations
2 1 (0.47%) GDPR
2 1 (0.47%) GRC
2 1 (0.47%) ISO 14001
System Software
1 3 (1.40%) Docker
2 1 (0.47%) Active Directory
Systems Management
1 3 (1.40%) Kubernetes
1 3 (1.40%) Progress Chef
1 3 (1.40%) Puppet
2 1 (0.47%) Active Directory Federation Services
2 1 (0.47%) Terraform
Vendors
1 49 (22.79%) Google
2 31 (14.42%) Adobe
3 22 (10.23%) Facebook
4 20 (9.30%) Microsoft
5 17 (7.91%) Instagram
6 14 (6.51%) TikTok
7 12 (5.58%) HubSpot
7 12 (5.58%) Salesforce
7 12 (5.58%) SAP
7 12 (5.58%) Twitter
8 11 (5.12%) Oracle
9 7 (3.26%) YouTube
10 5 (2.33%) Ahrefs
10 5 (2.33%) Screaming Frog
11 2 (0.93%) DoubleClick
11 2 (0.93%) Pinterest
11 2 (0.93%) Splunk
12 1 (0.47%) Cisco
12 1 (0.47%) NEC
12 1 (0.47%) Sitecore