Period
to 8 December 2019

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 8 December 2019 with a comparison to the same period over the previous 2 years.

Social Media
UK
6 months to
8 Dec 2019
Same period 2018 Same period 2017
Rank 459 439 370
Rank change year-on-year -20 -69 +12
Permanent jobs citing Social Media 822 1,095 1,554
As % of all permanent IT jobs advertised in the UK 0.62% 0.69% 0.86%
As % of the Miscellaneous category 1.60% 1.74% 2.17%
Number of salaries quoted 562 827 1,255
UK median annual salary £45,000 £42,500 £40,000
Median salary % change year-on-year +5.88% +6.25% -
10th Percentile £23,750 £21,250 £22,500
90th Percentile £85,000 £82,500 £72,500
UK excluding London median annual salary £37,500 £35,000 £34,250
% change year-on-year +7.14% +2.19% +0.74%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 51,509 63,021 71,462
As % of all permanent IT jobs advertised in the UK 38.76% 39.66% 39.74%
Number of salaries quoted 39,268 48,205 53,595
UK median annual salary £54,486 £52,500 £50,000
Median salary % change year-on-year +3.78% +5.00% -
10th Percentile £30,000 £29,250 £27,500
90th Percentile £91,250 £86,250 £82,500
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Social Media
Job Vacancy Trend

Job postings citing Social Media as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

The salary distribution of IT jobs citing Social Media over the 6 months to 8 December 2019.

Salary histogram for Social Media in the UK

Social Media
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 8 December 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -21 756 £45,000 +2.86% 197
London +59 475 £50,000 -4.76% 67
UK excluding London -77 311 £37,500 +7.14% 135
South East +6 114 £47,500 +5.56% 28
East of England +41 51 £36,793 +5.12% 12
North of England -44 45 £37,061 +5.89% 68
South West -36 43 £36,000 +60.00% 7
North West +1 25 £35,000 - 58
Midlands -42 25 £30,000 -22.58% 15
Wales +24 24 £37,600 +36.73% 3
Scotland +15 15 £32,500 -2.99% 2
Yorkshire -28 15 £35,000 -12.50% 7
East Midlands -5 12 £37,500 +25.00% 7
West Midlands -24 12 £25,000 -37.50% 8
North East +20 4 £53,053 +135.79% 3

For the 6 months to 8 December 2019, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Social Media.

1 366 (44.53%) Marketing
2 210 (25.55%) Analytics
3 204 (24.82%) Agile Software Development
4 140 (17.03%) Google
5 131 (15.94%) Digital Marketing
6 130 (15.82%) Degree
7 122 (14.84%) JavaScript
8 114 (13.87%) CRM
8 114 (13.87%) Analytical Skills
9 110 (13.38%) Finance
10 105 (12.77%) HTML
11 104 (12.65%) SEO
12 90 (10.95%) User Experience
13 88 (10.71%) Project Management
14 87 (10.58%) Python
15 84 (10.22%) Retail
16 83 (10.10%) CSS
17 79 (9.61%) SQL
18 78 (9.49%) E-Commerce
19 76 (9.25%) Git (software)
20 74 (9.00%) Adobe
21 73 (8.88%) Google Analytics
21 73 (8.88%) Mobile App
22 72 (8.76%) Azure
23 71 (8.64%) Problem-Solving
24 70 (8.52%) AWS
25 68 (8.27%) CMS
26 67 (8.15%) Advertising
27 65 (7.91%) SaaS
28 63 (7.66%) Machine Learning

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 68 (8.27%) CMS
2 39 (4.74%) WordPress
3 24 (2.92%) Apache Spark
4 15 (1.82%) Headless CMS
5 12 (1.46%) Elasticsearch
6 10 (1.22%) Confluence
7 9 (1.09%) Skype for Business
8 8 (0.97%) SharePoint
9 6 (0.73%) Drupal
9 6 (0.73%) Sitefinity
10 5 (0.61%) Apache
10 5 (0.61%) Apache Pig
10 5 (0.61%) Oracle SOA Suite
11 4 (0.49%) IPython
11 4 (0.49%) Jupyter
12 3 (0.36%) Apache Solr
12 3 (0.36%) nginx
13 2 (0.24%) IIS
13 2 (0.24%) SugarCRM
13 2 (0.24%) Umbraco
Applications
1 41 (4.99%) Photoshop
2 33 (4.01%) Microsoft Office
3 30 (3.65%) Adobe Illustrator
4 26 (3.16%) Microsoft Excel
5 17 (2.07%) InDesign
6 15 (1.82%) Microsoft PowerPoint
7 13 (1.58%) Adobe Creative Suite
8 11 (1.34%) Sketch
9 8 (0.97%) Adobe After Effects
9 8 (0.97%) Chatbot
10 6 (0.73%) OmniGraffle
11 5 (0.61%) Adobe Premiere
12 4 (0.49%) InVision
13 3 (0.36%) Spreadsheet
14 2 (0.24%) Adobe XD
14 2 (0.24%) Fireworks
14 2 (0.24%) RoboHelp
15 1 (0.12%) CINEMA 4D
15 1 (0.12%) MS Visio
Business Applications
1 13 (1.58%) Salesforce.com CRM
2 12 (1.46%) Dynamics CRM
2 12 (1.46%) SAP CO
2 12 (1.46%) SAP FI
2 12 (1.46%) SAP FI/CO
2 12 (1.46%) SAP S/4HANA
3 5 (0.61%) Siebel CRM
4 4 (0.49%) WebTrends
5 3 (0.36%) Oracle EBS R12
5 3 (0.36%) Oracle ERP
5 3 (0.36%) Payment Gateway
6 2 (0.24%) Eloqua
6 2 (0.24%) Magento
7 1 (0.12%) Distributed Ledger
7 1 (0.12%) NetSuite
7 1 (0.12%) Radian6
7 1 (0.12%) Social Studio
7 1 (0.12%) Sprinklr
7 1 (0.12%) Workfront
Cloud Services
1 73 (8.88%) Google Analytics
2 72 (8.76%) Azure
3 70 (8.52%) AWS
4 65 (7.91%) SaaS
5 29 (3.53%) GCP
6 22 (2.68%) Office 365
7 20 (2.43%) Adobe Analytics
8 19 (2.31%) GitHub
8 19 (2.31%) Serverless
9 17 (2.07%) AWS Lambda
9 17 (2.07%) PaaS
10 14 (1.70%) Adobe Creative Cloud
11 10 (1.22%) Firebase
11 10 (1.22%) Google Tag Manager
12 9 (1.09%) Azure Functions
13 8 (0.97%) AdWords
14 7 (0.85%) IaaS
14 7 (0.85%) npm
15 6 (0.73%) Power Platform
15 6 (0.73%) Socialbakers
Communications & Networking
1 24 (2.92%) Internet
2 14 (1.70%) Skype
3 12 (1.46%) Intranet
4 9 (1.09%) Firewall
4 9 (1.09%) SSL
5 7 (0.85%) Network Security
5 7 (0.85%) SNA
6 5 (0.61%) LAN
6 5 (0.61%) TCP/IP
6 5 (0.61%) WAN
6 5 (0.61%) Wi-Fi
7 4 (0.49%) Extranet
8 3 (0.36%) DNS
8 3 (0.36%) PBX
8 3 (0.36%) SMS
9 2 (0.24%) Cisco IOS
9 2 (0.24%) IP Telephony
10 1 (0.12%) Remote Desktop
10 1 (0.12%) SSH
10 1 (0.12%) WebEx
Database & Business Intelligence
1 60 (7.30%) Big Data
2 33 (4.01%) SQL Server
3 25 (3.04%) MySQL
4 23 (2.80%) NoSQL
5 18 (2.19%) Hadoop
6 15 (1.82%) Data Mining
7 14 (1.70%) Relational Database
8 13 (1.58%) PostgreSQL
9 12 (1.46%) Apache Hive
9 12 (1.46%) Data Warehouse
10 11 (1.34%) SQL Server 2016
11 9 (1.09%) BigQuery
12 8 (0.97%) SQL Server Integration Services
13 7 (0.85%) Azure SQL Database
14 6 (0.73%) Amazon Athena
14 6 (0.73%) Amazon RDS
15 5 (0.61%) Looker
15 5 (0.61%) Text Mining
16 4 (0.49%) Amazon Redshift
16 4 (0.49%) Snowflake Schema
Development Applications
1 76 (9.25%) Git (software)
2 29 (3.53%) JIRA
3 12 (1.46%) Jenkins
4 8 (0.97%) Axure RP
5 7 (0.85%) Subversion
6 5 (0.61%) CircleCI
6 5 (0.61%) MSBuild
6 5 (0.61%) Visual Studio Team System
6 5 (0.61%) Xcode
7 4 (0.49%) Bitbucket
7 4 (0.49%) git-flow
7 4 (0.49%) Grunt
7 4 (0.49%) webpack
8 3 (0.36%) Atlassian Bamboo
8 3 (0.36%) gulp
8 3 (0.36%) Jasmine
8 3 (0.36%) Octopus Deploy
8 3 (0.36%) TeamCity
9 2 (0.24%) Selenium
9 2 (0.24%) Team Foundation Server
General
1 366 (44.53%) Marketing
2 110 (13.38%) Finance
3 84 (10.22%) Retail
4 67 (8.15%) Advertising
5 31 (3.77%) Public Sector
5 31 (3.77%) Publishing
5 31 (3.77%) Telecoms
6 20 (2.43%) Brand Awareness
7 17 (2.07%) Manufacturing
8 16 (1.95%) Law
9 15 (1.82%) Games
10 14 (1.70%) Local Government
11 12 (1.46%) General Ledger
12 10 (1.22%) Banking
13 8 (0.97%) Legal
13 8 (0.97%) Mandarin Language
14 6 (0.73%) Automotive
14 6 (0.73%) Billing
14 6 (0.73%) Danish Language
14 6 (0.73%) Electronics
Job Titles
1 182 (22.14%) Developer
2 102 (12.41%) Analyst
3 48 (5.84%) Consultant
4 44 (5.35%) Marketing Manager
5 42 (5.11%) Designer
6 40 (4.87%) Junior
7 38 (4.62%) Project Manager
8 31 (3.77%) Full Stack Developer
9 25 (3.04%) Java Developer
10 24 (2.92%) Data Analyst
10 24 (2.92%) Marketing Executive
11 23 (2.80%) Digital Executive
11 23 (2.80%) Front End Developer (Client-Side Developer)
12 22 (2.68%) .NET Developer
12 22 (2.68%) Architect
13 21 (2.55%) Business Analyst
13 21 (2.55%) JavaScript Developer
13 21 (2.55%) Software Engineer
14 19 (2.31%) Data Scientist
14 19 (2.31%) Telesales Executive
Libraries, Frameworks & Software Standards
1 105 (12.77%) HTML
2 83 (10.10%) CSS
3 52 (6.33%) Node.js
4 43 (5.23%) RESTful
5 41 (4.99%) REST
6 34 (4.14%) .NET
6 34 (4.14%) HTML5
7 31 (3.77%) React
8 30 (3.65%) Web Services
9 29 (3.53%) CSS3
10 28 (3.41%) React Native
11 25 (3.04%) AngularJS
12 21 (2.55%) JSON
13 20 (2.43%) XML
14 19 (2.31%) Natural Language Processing
15 18 (2.19%) GraphQL
16 17 (2.07%) Spring
17 16 (1.95%) jQuery
17 16 (1.95%) Sass
18 15 (1.82%) ASP.NET
Miscellaneous
1 114 (13.87%) Analytical Skills
2 90 (10.95%) User Experience
3 73 (8.88%) Mobile App
4 42 (5.11%) Blog
4 42 (5.11%) Management Information System
5 31 (3.77%) Social Network
6 27 (3.28%) Self-Motivation
7 26 (3.16%) Digital Media
8 25 (3.04%) Algorithms
9 23 (2.80%) Animation
10 14 (1.70%) BBC
11 12 (1.46%) Enterprise Software
11 12 (1.46%) Motion Graphics
12 10 (1.22%) Cloud Native
12 10 (1.22%) Podcast
13 9 (1.09%) FMCG
13 9 (1.09%) Graphic Design
13 9 (1.09%) Media Streaming
14 8 (0.97%) Internet of Things
15 7 (0.85%) Greenfield Project
Operating Systems
1 47 (5.72%) Apple iOS
2 45 (5.47%) Android
3 13 (1.58%) Windows
4 12 (1.46%) Linux
5 3 (0.36%) Windows 10
6 2 (0.24%) Ubuntu
7 1 (0.12%) CentOS
7 1 (0.12%) Debian
7 1 (0.12%) Mac OS X
7 1 (0.12%) Windows 7
7 1 (0.12%) Windows Mobile
Processes & Methodologies
1 210 (25.55%) Analytics
2 204 (24.82%) Agile Software Development
3 131 (15.94%) Digital Marketing
4 114 (13.87%) CRM
5 104 (12.65%) SEO
6 88 (10.71%) Project Management
7 78 (9.49%) E-Commerce
8 71 (8.64%) Problem-Solving
9 63 (7.66%) Machine Learning
10 62 (7.54%) Business Development
11 61 (7.42%) Marketing Strategy
12 56 (6.81%) Data Science
12 56 (6.81%) Decision-Making
12 56 (6.81%) Pay per click
13 54 (6.57%) Lead Generation
14 53 (6.45%) DevOps
14 53 (6.45%) Software Engineering
15 52 (6.33%) Presales
15 52 (6.33%) Project Delivery
16 49 (5.96%) Artificial Intelligence
Programming Languages
1 122 (14.84%) JavaScript
2 87 (10.58%) Python
3 79 (9.61%) SQL
4 62 (7.54%) Java
5 42 (5.11%) PHP
6 35 (4.26%) C#
7 34 (4.14%) C
8 29 (3.53%) R
9 13 (1.58%) Ruby
10 10 (1.22%) ES6
11 4 (0.49%) Apple Swift
11 4 (0.49%) Go
11 4 (0.49%) Java 8
11 4 (0.49%) Kotlin
11 4 (0.49%) TypeScript
12 3 (0.36%) PHP 5
12 3 (0.36%) PHP 7
12 3 (0.36%) PowerShell
12 3 (0.36%) Scala
12 3 (0.36%) VBA
Qualifications
1 130 (15.82%) Degree
2 11 (1.34%) PRINCE2 Practitioner
2 11 (1.34%) Security Cleared
3 10 (1.22%) SC Cleared
4 9 (1.09%) Cisco Certification
5 8 (0.97%) CCNA
6 6 (0.73%) Master's Degree
7 5 (0.61%) CISA
7 5 (0.61%) CISM
7 5 (0.61%) DBS Check
8 4 (0.49%) CCIE
8 4 (0.49%) CompTIA Security+
8 4 (0.49%) CRISC
8 4 (0.49%) Postgraduate
9 3 (0.36%) AWS Certification
9 3 (0.36%) Computer Science Degree
9 3 (0.36%) MCSE
9 3 (0.36%) Microsoft Certification
10 2 (0.24%) CCNP
10 2 (0.24%) PhD
Quality Assurance & Compliance
1 23 (2.80%) GDPR
2 17 (2.07%) QA
3 7 (0.85%) Data Quality
4 5 (0.61%) PCI DSS
4 5 (0.61%) SLA
5 4 (0.49%) Cyber Essentials
6 3 (0.36%) PMO
6 3 (0.36%) SEPA
7 1 (0.12%) Actionable Recommendations
7 1 (0.12%) IEC 61131
7 1 (0.12%) ISO/IEC 27001
7 1 (0.12%) NIST
System Software
1 17 (2.07%) Docker
2 4 (0.49%) Active Directory
3 3 (0.36%) VMware Infrastructure
4 2 (0.24%) Hyper-V
Systems Management
1 11 (1.34%) Terraform
2 10 (1.22%) Kubernetes
3 5 (0.61%) EMC NetWorker
4 4 (0.49%) Ansible
4 4 (0.49%) cPanel
4 4 (0.49%) FortiGate
4 4 (0.49%) Microsoft Intune
4 4 (0.49%) SCCM
5 3 (0.36%) Hadoop YARN
5 3 (0.36%) Opscode Chef
5 3 (0.36%) Puppet
6 2 (0.24%) Systems Management Server (SMS)
7 1 (0.12%) Docker Swarm
7 1 (0.12%) Kibana
Vendors
1 140 (17.03%) Google
2 74 (9.00%) Adobe
3 63 (7.66%) Microsoft
4 56 (6.81%) Salesforce.com
5 55 (6.69%) Facebook
5 55 (6.69%) Twitter
6 32 (3.89%) Instagram
7 31 (3.77%) SAP
8 27 (3.28%) Tableau
9 26 (3.16%) Oracle
10 17 (2.07%) Apple
10 17 (2.07%) Sony
11 14 (1.70%) HubSpot
11 14 (1.70%) YouTube
12 11 (1.34%) Crimson Hexagon
12 11 (1.34%) Yahoo!
13 9 (1.09%) Pardot
14 7 (0.85%) Alteryx
14 7 (0.85%) F5
14 7 (0.85%) Splunk