Social Media Jobs

Social Media
UK

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that cited Social Media over the 6 months leading up to 21 June 2024, comparing them to the same period in the previous two years.

6 months to
21 Jun 2024
Same period 2023 Same period 2022
Rank 245 477 278
Rank change year-on-year +232 -199 +44
Permanent jobs citing Social Media 1,222 539 2,515
As % of all permanent jobs advertised in the UK 1.11% 0.58% 1.46%
As % of the Miscellaneous category 3.31% 1.35% 2.98%
Number of salaries quoted 797 306 961
10th Percentile £25,000 £29,125 £27,500
25th Percentile £29,000 £40,000 £38,000
Median annual salary (50th Percentile) £38,000 £45,000 £55,000
Median % change year-on-year -15.56% -18.18% +22.22%
75th Percentile £50,000 £74,688 £77,500
90th Percentile £65,000 £102,500 £87,500
UK excluding London median annual salary £36,500 £40,000 £50,000
% change year-on-year -8.75% -20.00% +53.85%

All Generic Skills
UK

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills.

Permanent vacancies with a requirement for generic IT skills 36,881 39,847 84,337
As % of all permanent jobs advertised in the UK 33.57% 43.09% 48.81%
Number of salaries quoted 23,494 22,189 34,558
10th Percentile £28,250 £35,750 £34,500
25th Percentile £38,530 £46,500 £45,229
Median annual salary (50th Percentile) £55,000 £65,000 £62,500
Median % change year-on-year -15.38% +4.00% +4.17%
75th Percentile £75,000 £85,000 £83,750
90th Percentile £97,500 £110,000 £102,500
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +5.00%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a proportion of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

3-month moving average salary quoted in jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

Salary distribution for jobs citing Social Media over the 6 months to 21 June 2024.

Salary histogram for Social Media in the UK

Social Media
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 21 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +222 1,047 £38,000 -15.56% 481
UK excluding London +181 627 £36,500 -8.75% 346
Work from Home +236 595 £39,500 -28.28% 228
London +230 507 £39,945 -20.11% 183
South East +91 214 £35,000 -12.50% 67
North of England +57 142 £42,500 -39.29% 129
Midlands +39 94 £30,000 -29.41% 65
North West +33 82 £42,500 -61.36% 81
Yorkshire +51 52 £44,000 +7.32% 35
West Midlands +26 52 £29,500 -20.27% 29
East of England +15 50 £26,000 -5.45% 37
Scotland -40 48 £55,000 - 23
East Midlands +12 42 £37,500 - 36
Wales +44 34 £37,500 +5.63% 14
South West -21 34 £31,778 -20.56% 37
Northern Ireland - 11 £42,000 - 1
North East - 8 £37,250 - 14

Social Media
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 66 (5.40%) CMS
2 59 (4.83%) WordPress
3 10 (0.82%) SharePoint
4 8 (0.65%) Microsoft Exchange
5 6 (0.49%) Confluence
6 5 (0.41%) Drupal
7 4 (0.33%) Headless CMS
8 2 (0.16%) Apache Spark
9 1 (0.082%) Adobe Experience Manager
Applications
1 127 (10.39%) Microsoft Office
2 89 (7.28%) Microsoft Excel
3 81 (6.63%) Photoshop
4 75 (6.14%) Microsoft PowerPoint
5 59 (4.83%) Adobe Illustrator
6 52 (4.26%) Adobe Creative Suite
7 50 (4.09%) InDesign
8 29 (2.37%) Adobe Premiere
9 26 (2.13%) Adobe After Effects
10 14 (1.15%) Trello
11 7 (0.57%) Spreadsheet
12 4 (0.33%) Adobe XD
13 3 (0.25%) CapCut
13 3 (0.25%) Microsoft Project
13 3 (0.25%) Sketch
14 2 (0.16%) Avid Media Composer
14 2 (0.16%) CorelDRAW
15 1 (0.082%) Adobe Captivate
15 1 (0.082%) CINEMA 4D
15 1 (0.082%) InVision
Business Applications
1 13 (1.06%) Shopify
2 10 (0.82%) Dynamics CRM
3 8 (0.65%) Magento
4 4 (0.33%) NEC Housing
5 3 (0.25%) Sage 200
5 3 (0.25%) Salesforce CRM
6 1 (0.082%) Sprinklr
6 1 (0.082%) WebTrends
Cloud Services
1 310 (25.37%) Azure
2 213 (17.43%) Entra ID
3 66 (5.40%) Google Analytics
4 38 (3.11%) Canva
5 32 (2.62%) Microsoft 365
6 29 (2.37%) dbt
7 28 (2.29%) SaaS
8 23 (1.88%) MailChimp
9 22 (1.80%) Google Ads
10 19 (1.55%) Power Platform
11 14 (1.15%) Adobe Creative Cloud
12 8 (0.65%) Google Workspace
13 7 (0.57%) Asana
13 7 (0.57%) AWS
13 7 (0.57%) Google Data Studio
13 7 (0.57%) Google Docs
14 6 (0.49%) Google Tag Manager
14 6 (0.49%) Serverless
15 5 (0.41%) AWS CloudFormation
15 5 (0.41%) Google Sheets
Communications & Networking
1 235 (19.23%) Broadband
2 210 (17.18%) 5G
3 20 (1.64%) Internet
4 15 (1.23%) Intranet
4 15 (1.23%) Wi-Fi
5 8 (0.65%) Unified Communications
6 7 (0.57%) VoIP
7 4 (0.33%) Peer-to-Peer Networking
8 3 (0.25%) DNS
9 2 (0.16%) SNA
10 1 (0.082%) DKIM
10 1 (0.082%) DMARC
10 1 (0.082%) ISDN
10 1 (0.082%) VPN
Database & Business Intelligence
1 41 (3.36%) SQL Server
2 15 (1.23%) Power BI
3 7 (0.57%) Azure SQL Database
4 5 (0.41%) MySQL
5 4 (0.33%) Data Warehouse
5 4 (0.33%) Power Query
5 4 (0.33%) SQL Server Integration Services
6 3 (0.25%) Looker
6 3 (0.25%) Metadata
6 3 (0.25%) QGIS
6 3 (0.25%) Tableau
7 2 (0.16%) Amazon Redshift
7 2 (0.16%) PostgreSQL
7 2 (0.16%) SQLite
8 1 (0.082%) Mixpanel
8 1 (0.082%) MongoDB
8 1 (0.082%) NoSQL
8 1 (0.082%) Relational Database
Development Applications
1 23 (1.88%) JIRA
2 7 (0.57%) Selenium
2 7 (0.57%) Visual Studio
3 6 (0.49%) JMeter
3 6 (0.49%) JUnit
3 6 (0.49%) WebDriver
4 2 (0.16%) Cypress.io
4 2 (0.16%) Git
5 1 (0.082%) Cucumber
5 1 (0.082%) Dreamweaver
5 1 (0.082%) Jenkins
General
1 571 (46.73%) Marketing
2 358 (29.30%) Social Skills
3 320 (26.19%) Inclusion and Diversity
4 318 (26.02%) Analytical Skills
5 163 (13.34%) Finance
6 134 (10.97%) Advertising
7 105 (8.59%) Retail
8 93 (7.61%) Organisational Skills
9 67 (5.48%) German Language
10 59 (4.83%) Public Sector
11 52 (4.26%) Local Government
12 36 (2.95%) Publishing
13 29 (2.37%) Digital Economy
14 28 (2.29%) Legal
15 26 (2.13%) Brand Awareness
16 25 (2.05%) Multimedia
17 23 (1.88%) Law
18 21 (1.72%) French Language
18 21 (1.72%) Games
19 15 (1.23%) Presentation Skills
Job Titles
1 219 (17.92%) Senior
2 210 (17.18%) Linux Specialist
2 210 (17.18%) Technical Specialist
3 130 (10.64%) Senior Data Warehouse Specialist
4 127 (10.39%) Senior Linux Specialist
4 127 (10.39%) Senior Technical Specialist
4 127 (10.39%) Senior Unix Technical Specialist
5 96 (7.86%) Developer
6 79 (6.46%) Designer
7 71 (5.81%) .NET Developer
8 63 (5.16%) Graduate
9 61 (4.99%) Social Media Developer
10 54 (4.42%) Communications Manager
11 51 (4.17%) Graphic Designer
12 42 (3.44%) Analyst
13 36 (2.95%) Communications Officer
14 31 (2.54%) Coordinator
14 31 (2.54%) Lead
15 29 (2.37%) Senior Manager
16 27 (2.21%) Development Manager
Libraries, Frameworks & Software Standards
1 80 (6.55%) .NET
2 70 (5.73%) .NET Framework
2 70 (5.73%) ASP.NET Web API
2 70 (5.73%) Entity Framework
3 55 (4.50%) HTML
4 43 (3.52%) CSS
5 38 (3.11%) AngularJS
6 36 (2.95%) .NET Core
7 34 (2.78%) ASP.NET
7 34 (2.78%) ASP.NET MVC
8 33 (2.70%) Twitter Bootstrap
9 16 (1.31%) React
10 9 (0.74%) HTML5
11 5 (0.41%) AWS CDK
11 5 (0.41%) jQuery
11 5 (0.41%) JSON
11 5 (0.41%) Redux
12 4 (0.33%) Sass
12 4 (0.33%) Vue
12 4 (0.33%) Web Services
Miscellaneous
1 128 (10.47%) Blog
2 105 (8.59%) Self-Motivation
3 87 (7.12%) Photography
4 79 (6.46%) Graphic Design
5 58 (4.75%) Analytical Mindset
6 43 (3.52%) Onboarding
7 36 (2.95%) BBC
7 36 (2.95%) Driving Licence
8 29 (2.37%) Digital Media
8 29 (2.37%) Video Editing
9 19 (1.55%) Animation
10 15 (1.23%) Management Information System
11 13 (1.06%) NHS
12 11 (0.90%) Podcast
13 10 (0.82%) e-Learning
13 10 (0.82%) Marketing Technology
14 9 (0.74%) Algorithms
15 8 (0.65%) Motion Graphics
15 8 (0.65%) Security Operations Centre
16 7 (0.57%) Taxonomies
Operating Systems
1 211 (17.27%) Linux
2 210 (17.18%) Ubuntu
3 30 (2.45%) Windows
4 16 (1.31%) Android
4 16 (1.31%) Mac OS
5 12 (0.98%) Apple iOS
5 12 (0.98%) Windows 10
6 4 (0.33%) Mac OS X
7 1 (0.082%) Windows Server
7 1 (0.082%) Windows Server 2003
7 1 (0.082%) Windows Vista
Processes & Methodologies
1 307 (25.12%) CRM
2 254 (20.79%) Cybersecurity
3 231 (18.90%) Artificial Intelligence
4 210 (17.18%) IT Strategy
4 210 (17.18%) Technology Strategy
5 137 (11.21%) Analytics
6 131 (10.72%) Digital Marketing
7 118 (9.66%) SEO
8 113 (9.25%) Project Management
9 97 (7.94%) Agile
10 80 (6.55%) Customer Service
11 75 (6.14%) Line Management
12 73 (5.97%) E-Commerce
13 72 (5.89%) Microservices
14 71 (5.81%) User Experience
15 70 (5.73%) B2B
15 70 (5.73%) Full Stack Development
16 67 (5.48%) Strategic Planning
17 66 (5.40%) Problem-Solving
18 65 (5.32%) Business Development
Programming Languages
1 210 (17.18%) Bash
2 73 (5.97%) JavaScript
3 68 (5.56%) C#
4 31 (2.54%) SQL
5 21 (1.72%) Python
6 8 (0.65%) Java
6 8 (0.65%) TypeScript
7 7 (0.57%) T-SQL
8 6 (0.49%) PHP
9 4 (0.33%) PL/SQL
9 4 (0.33%) R
10 3 (0.25%) VBA
11 2 (0.16%) C
11 2 (0.16%) C++
11 2 (0.16%) Rust
12 1 (0.082%) Google Apps Script
12 1 (0.082%) PowerShell
12 1 (0.082%) Ruby
12 1 (0.082%) Scala
Qualifications
1 220 (18.00%) Degree
2 83 (6.79%) DBS Check
3 14 (1.15%) Computer Science Degree
4 11 (0.90%) ACCA
4 11 (0.90%) CIMA
5 10 (0.82%) CCNA
5 10 (0.82%) CCNA CyberOps
5 10 (0.82%) CCNP
5 10 (0.82%) Cisco Certification
6 7 (0.57%) Security Cleared
7 6 (0.49%) BPSS Clearance
8 5 (0.41%) PRINCE2 Practitioner
9 4 (0.33%) Master's Degree
10 2 (0.16%) CISA
10 2 (0.16%) CRISC
10 2 (0.16%) ISACA
10 2 (0.16%) Postgraduate
10 2 (0.16%) SC Cleared
11 1 (0.082%) CISM
11 1 (0.082%) PMI Certification
Quality Assurance & Compliance
1 26 (2.13%) Accessibility
2 6 (0.49%) GDPR
2 6 (0.49%) QA
3 5 (0.41%) Actionable Recommendations
4 2 (0.16%) Disclosure Scotland
4 2 (0.16%) NIST
5 1 (0.082%) Cyber Essentials
5 1 (0.082%) WCAG
System Software
1 217 (17.76%) Active Directory
2 3 (0.25%) Docker
3 2 (0.16%) Firmware
Systems Management
1 211 (17.27%) Jamf Pro
1 211 (17.27%) Microsoft Intune
2 6 (0.49%) Terraform
3 4 (0.33%) Active Directory Federation Services
4 1 (0.082%) Core Impact
4 1 (0.082%) Progress Chef
4 1 (0.082%) Puppet
4 1 (0.082%) SCCM
4 1 (0.082%) Single Sign-On
Vendors
1 357 (29.21%) Microsoft
2 210 (17.18%) CyberArk
2 210 (17.18%) Tanium
3 142 (11.62%) Google
4 116 (9.49%) Adobe
5 113 (9.25%) Facebook
6 69 (5.65%) Instagram
7 47 (3.85%) Apple
8 46 (3.76%) Twitter
9 41 (3.36%) YouTube
10 36 (2.95%) Sony
10 36 (2.95%) TikTok
10 36 (2.95%) Yahoo!
11 28 (2.29%) SAP
12 26 (2.13%) Salesforce
13 13 (1.06%) Sage
14 12 (0.98%) HubSpot
15 11 (0.90%) CA
16 10 (0.82%) Ahrefs
16 10 (0.82%) Cisco