Period
to 19 August 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 19 August 2018 with a comparison to the same period over the previous 2 years.

Social Media
UK
6 months to
19 Aug 2018
Same period 2017 Same period 2016
Rank 435 369 381
Rank change year-on-year -66 +12 -117
Permanent jobs citing Social Media 1,189 1,549 1,651
As % of all permanent IT jobs advertised in the UK 0.70% 0.87% 0.84%
As % of the Miscellaneous category 1.62% 1.97% 1.93%
Number of salaries quoted 927 1,218 1,375
UK median annual salary £42,500 £40,000 £42,500
Median salary % change year-on-year +6.25% -5.88% +6.25%
10th Percentile £21,000 £22,500 £23,500
90th Percentile £75,000 £74,125 £75,000
UK excluding London median annual salary £35,000 £34,000 £35,000
% change year-on-year +2.94% -2.86% -6.67%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 73,534 78,445 85,328
As % of all permanent IT jobs advertised in the UK 43.51% 44.28% 43.27%
Number of salaries quoted 56,772 59,995 69,831
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +5.26%
10th Percentile £28,000 £27,500 £27,000
90th Percentile £85,000 £81,250 £80,000
UK excluding London median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +6.25%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

The salary distribution of IT jobs citing Social Media over the 6 months to 19 August 2018.

Salary histogram for Social Media in the UK

Social Media
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 19 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -61 1,134 £42,500 +6.25% 213
UK excluding London -47 642 £35,000 +2.94% 133
London -37 515 £51,500 +3.00% 87
South East -50 180 £45,000 +28.57% 42
Midlands +27 158 £32,500 +15.04% 17
North of England -28 139 £35,000 +4.48% 28
West Midlands +35 122 £32,500 +18.18% 7
South West +30 85 £30,500 -18.67% 21
Yorkshire +7 67 £32,500 -2.99% 15
North West -13 61 £34,500 -6.76% 9
East of England -59 56 £31,250 -30.56% 18
East Midlands -1 36 £32,500 -10.96% 10
Scotland -24 15 £45,000 +32.35% 4
North East -12 11 £37,500 +74.42% 4
Wales -9 8 £41,250 +13.44% 2
Northern Ireland +3 1 £38,500 -14.44% 1

For the 6 months to 19 August 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Social Media.

1 635 (53.41%) Marketing
2 293 (24.64%) Analytics
3 279 (23.47%) Google
4 257 (21.61%) Digital Marketing
5 247 (20.77%) SEO
6 219 (18.42%) Agile Software Development
7 211 (17.75%) Degree
8 187 (15.73%) HTML
9 177 (14.89%) JavaScript
10 167 (14.05%) CSS
10 167 (14.05%) Facebook
11 155 (13.04%) E-Commerce
12 143 (12.03%) .NET
13 141 (11.86%) C#
14 139 (11.69%) CRM
15 136 (11.44%) Finance
16 130 (10.93%) Pay per click
17 128 (10.77%) Twitter
18 125 (10.51%) Web Development
19 123 (10.34%) User Experience
20 122 (10.26%) Advertising
20 122 (10.26%) Microsoft
21 121 (10.18%) OO
22 120 (10.09%) CMS
23 116 (9.76%) MVC
24 115 (9.67%) SQL
25 106 (8.92%) Adobe
26 105 (8.83%) Google Analytics
27 104 (8.75%) Analytical Skills
28 102 (8.58%) SQL Server

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 120 (10.09%) CMS
2 84 (7.06%) WordPress
3 20 (1.68%) SharePoint
4 17 (1.43%) Apache Spark
5 13 (1.09%) Apache
6 12 (1.01%) Elasticsearch
7 11 (0.93%) Drupal
8 10 (0.84%) Confluence
8 10 (0.84%) Sitecore CMS
9 9 (0.76%) SAS
10 6 (0.50%) Adobe Experience Manager
10 6 (0.50%) Apache Solr
10 6 (0.50%) TYPO3
11 5 (0.42%) Tomcat
12 4 (0.34%) Marvel
12 4 (0.34%) Predix
12 4 (0.34%) ThingWorx
13 3 (0.25%) GlassFish
13 3 (0.25%) Kentico
14 2 (0.17%) Joomla!
Applications
1 86 (7.23%) Photoshop
2 39 (3.28%) Adobe Illustrator
3 35 (2.94%) Microsoft PowerPoint
4 31 (2.61%) Microsoft Office
5 30 (2.52%) InDesign
5 30 (2.52%) Microsoft Excel
6 21 (1.77%) Adobe Creative Suite
7 9 (0.76%) Adobe After Effects
7 9 (0.76%) MS Visio
8 8 (0.67%) Adobe Premiere
8 8 (0.67%) Microsoft Project
9 7 (0.59%) InVision
10 5 (0.42%) SPSS
11 3 (0.25%) Fireworks
11 3 (0.25%) Spreadsheet
12 2 (0.17%) Chatbot
13 1 (0.084%) Acrobat
13 1 (0.084%) CINEMA 4D
13 1 (0.084%) UXPin
Business Applications
1 9 (0.76%) Magento
2 8 (0.67%) Dynamics CRM
2 8 (0.67%) Payment Gateway
3 5 (0.42%) Sprinklr
4 3 (0.25%) Salesforce.com CRM
5 2 (0.17%) Aareon QL
5 2 (0.17%) Academy Housing
5 2 (0.17%) Academy Revenues and Benefits
5 2 (0.17%) Eikon
5 2 (0.17%) MIS ActiveH
5 2 (0.17%) Northgate Housing
5 2 (0.17%) OPENContractor
5 2 (0.17%) OPENHousing
5 2 (0.17%) Orchard Housing
5 2 (0.17%) Servitor
6 1 (0.084%) Adobe Campaign
6 1 (0.084%) Eloqua
6 1 (0.084%) SessionCam
6 1 (0.084%) Shopify
6 1 (0.084%) Social Studio
Cloud Services
1 105 (8.83%) Google Analytics
2 78 (6.56%) AdWords
3 69 (5.80%) Microsoft Azure
4 67 (5.63%) SaaS
5 65 (5.47%) Amazon AWS
6 25 (2.10%) Adobe Creative Cloud
7 16 (1.35%) PaaS
8 15 (1.26%) Google Cloud Platform
8 15 (1.26%) Google Tag Manager
9 14 (1.18%) MailChimp
10 11 (0.93%) Office 365
11 10 (0.84%) Adobe Analytics
11 10 (0.84%) Cloud Computing
12 7 (0.59%) GitHub
13 5 (0.42%) IaaS
14 4 (0.34%) Datadog
14 4 (0.34%) npm
15 3 (0.25%) AWS Lambda
15 3 (0.25%) Azure Active Directory
15 3 (0.25%) Serverless
Communications & Networking
1 71 (5.97%) Internet
2 23 (1.93%) Intranet
3 12 (1.01%) Extranet
4 10 (0.84%) Skype
5 7 (0.59%) Wi-Fi
6 6 (0.50%) VoIP
7 5 (0.42%) Unified Communications
8 4 (0.34%) DNS
8 4 (0.34%) SMS
8 4 (0.34%) VPN
9 3 (0.25%) DHCP
9 3 (0.25%) TCP/IP
9 3 (0.25%) WebEx
10 2 (0.17%) Broadband
10 2 (0.17%) Cisco ASA
10 2 (0.17%) SSL
11 1 (0.084%) AMQP
11 1 (0.084%) IPsec
11 1 (0.084%) Software-Defined Networking
11 1 (0.084%) Wireless
Database & Business Intelligence
1 102 (8.58%) SQL Server
2 75 (6.31%) NoSQL
3 60 (5.05%) SQL Server 2016
4 57 (4.79%) Big Data
5 42 (3.53%) MySQL
6 21 (1.77%) MongoDB
7 13 (1.09%) Hadoop
7 13 (1.09%) PostgreSQL
8 9 (0.76%) Relational Database
9 7 (0.59%) Amazon DynamoDB
9 7 (0.59%) Apache Cassandra
9 7 (0.59%) Data Mining
9 7 (0.59%) Data Warehouse
10 5 (0.42%) Blockchain
11 4 (0.34%) Power BI
11 4 (0.34%) Text Mining
12 3 (0.25%) Apache Hive
12 3 (0.25%) Azure SQL Database
12 3 (0.25%) HBase
13 2 (0.17%) CouchDB
Development Applications
1 95 (7.99%) Git (software)
2 35 (2.94%) Visual Studio
3 29 (2.44%) Jenkins
4 27 (2.27%) JIRA
5 22 (1.85%) webpack
6 21 (1.77%) Cucumber
7 18 (1.51%) Dreamweaver
8 12 (1.01%) Selenium
9 10 (0.84%) Grunt
9 10 (0.84%) JUnit
9 10 (0.84%) TestNG
10 9 (0.76%) CocoaPods
10 9 (0.76%) Crashlytics
10 9 (0.76%) TeamCity
11 6 (0.50%) Atlassian Bamboo
11 6 (0.50%) gulp
11 6 (0.50%) Maven
11 6 (0.50%) SonarQube
12 5 (0.42%) Axure RP
12 5 (0.42%) VersionOne
General
1 635 (53.41%) Marketing
2 136 (11.44%) Finance
3 122 (10.26%) Advertising
4 89 (7.49%) Retail
5 53 (4.46%) Publishing
6 36 (3.03%) Brand Awareness
7 33 (2.78%) Telecoms
8 31 (2.61%) Games
9 27 (2.27%) Banking
9 27 (2.27%) Financial Institution
10 26 (2.19%) Multimedia
11 25 (2.10%) Manufacturing
12 23 (1.93%) Legal
13 19 (1.60%) Investment Banking
14 12 (1.01%) French Language
14 12 (1.01%) German Language
15 9 (0.76%) Automotive
15 9 (0.76%) Dutch Language
16 8 (0.67%) Law
16 8 (0.67%) Pharmaceutical
Job Titles
1 264 (22.20%) Developer
2 92 (7.74%) Marketing Manager
3 87 (7.32%) .NET Developer
4 65 (5.47%) Marketing Executive
4 65 (5.47%) Social Media Developer
5 60 (5.05%) Consultant
6 58 (4.88%) Analyst
6 58 (4.88%) Designer
7 44 (3.70%) Social Media Manager
8 42 (3.53%) Architect
9 41 (3.45%) Digital Marketing Manager
9 41 (3.45%) Front End Developer (Client-Side Developer)
10 37 (3.11%) Account Manager
11 36 (3.03%) JavaScript Developer
12 34 (2.86%) Junior
13 32 (2.69%) Senior Developer
14 31 (2.61%) Web Developer
15 28 (2.35%) Digital Executive
15 28 (2.35%) Senior Manager
15 28 (2.35%) Software Engineer
Libraries, Frameworks & Software Standards
1 187 (15.73%) HTML
2 167 (14.05%) CSS
3 143 (12.03%) .NET
4 82 (6.90%) Web Services
5 81 (6.81%) Node.js
5 81 (6.81%) RESTful
6 80 (6.73%) ASP.NET
7 77 (6.48%) ASP.NET Web API
8 72 (6.06%) AngularJS
9 70 (5.89%) HTML5
10 63 (5.30%) ASP.NET MVC
11 61 (5.13%) React
12 60 (5.05%) WCF
13 51 (4.29%) REST
14 46 (3.87%) CSS3
15 44 (3.70%) .NET Core
16 39 (3.28%) jQuery
17 27 (2.27%) Angular 2
17 27 (2.27%) XML
18 25 (2.10%) Natural Language Processing
Miscellaneous
1 123 (10.34%) User Experience
2 104 (8.75%) Analytical Skills
3 81 (6.81%) Mobile App
4 78 (6.56%) Blog
5 73 (6.14%) Self-Motivation
6 66 (5.55%) BBC
7 35 (2.94%) Management Information System
8 34 (2.86%) Computer Science
9 32 (2.69%) Digital Media
10 28 (2.35%) Fintech
11 27 (2.27%) Graphic Design
12 22 (1.85%) FMCG
12 22 (1.85%) New Media
13 21 (1.77%) Internet of Things
14 18 (1.51%) Photography
15 17 (1.43%) Cyberthreat
15 17 (1.43%) Driving Licence
16 13 (1.09%) Marketing Technology
17 11 (0.93%) Tandem
18 9 (0.76%) Video Editing
Operating Systems
1 28 (2.35%) Apple iOS
1 28 (2.35%) Linux
1 28 (2.35%) Windows
2 25 (2.10%) Android
3 4 (0.34%) Unix
3 4 (0.34%) Windows 10
4 2 (0.17%) CentOS
4 2 (0.17%) Debian
4 2 (0.17%) Mac OS X
4 2 (0.17%) Windows Server
5 1 (0.084%) Mac OS
5 1 (0.084%) Ubuntu
Processes & Methodologies
1 293 (24.64%) Analytics
2 257 (21.61%) Digital Marketing
3 247 (20.77%) SEO
4 219 (18.42%) Agile Software Development
5 155 (13.04%) E-Commerce
6 139 (11.69%) CRM
7 130 (10.93%) Pay per click
8 125 (10.51%) Web Development
9 121 (10.18%) OO
10 116 (9.76%) MVC
11 97 (8.16%) Content Management
11 97 (8.16%) Problem-Solving
11 97 (8.16%) TDD
12 95 (7.99%) Project Management
13 86 (7.23%) Marketing Strategy
14 82 (6.90%) Email Marketing
15 78 (6.56%) B2B
15 78 (6.56%) Software Engineering
16 77 (6.48%) BDD
16 77 (6.48%) Business Development
Programming Languages
1 177 (14.89%) JavaScript
2 141 (11.86%) C#
3 115 (9.67%) SQL
4 76 (6.39%) Ruby
5 71 (5.97%) Java
6 70 (5.89%) Python
7 56 (4.71%) PHP
8 29 (2.44%) R
9 27 (2.27%) C
10 21 (1.77%) C++
11 18 (1.51%) Java 8
12 16 (1.35%) MATLAB
13 14 (1.18%) Scala
14 12 (1.01%) Apple Swift
14 12 (1.01%) ES6
15 9 (0.76%) Kotlin
16 8 (0.67%) Objective-C
17 6 (0.50%) TypeScript
18 5 (0.42%) Bash Shell
18 5 (0.42%) T-SQL
Qualifications
1 211 (17.75%) Degree
2 18 (1.51%) PhD
3 13 (1.09%) Computer Science Degree
4 12 (1.01%) Security Cleared
5 6 (0.50%) CISSP
5 6 (0.50%) SC Cleared
6 5 (0.42%) DV Cleared
7 4 (0.34%) CBAP
8 3 (0.25%) CEH
8 3 (0.25%) CESG Certified Professional
8 3 (0.25%) CISM
8 3 (0.25%) DBS Check
8 3 (0.25%) GIAC
8 3 (0.25%) ISEB
8 3 (0.25%) PMP
9 2 (0.17%) Cisco Certification
9 2 (0.17%) CISMP
9 2 (0.17%) PMI Certification
9 2 (0.17%) RHCE
9 2 (0.17%) SANS
Quality Assurance & Compliance
1 31 (2.61%) QA
2 28 (2.35%) GDPR
3 6 (0.50%) Data Quality
3 6 (0.50%) SLA
4 5 (0.42%) PMO
4 5 (0.42%) WCAG
5 4 (0.34%) Cyber Essentials
5 4 (0.34%) Cyber Essentials PLUS
6 3 (0.25%) GCP
7 2 (0.17%) IFRS
7 2 (0.17%) ISO/IEC 27001
8 1 (0.084%) COBIT
8 1 (0.084%) ISO 9001
System Software
1 32 (2.69%) Docker
2 7 (0.59%) VMware Infrastructure
3 6 (0.50%) Active Directory
4 5 (0.42%) Varnish
5 3 (0.25%) Hyper-V
6 2 (0.17%) Apache Flume
6 2 (0.17%) KVM
7 1 (0.084%) Virtual Machines
7 1 (0.084%) VMware ESXi
7 1 (0.084%) vSphere
Systems Management
1 23 (1.93%) Opscode Chef
2 17 (1.43%) Puppet
3 13 (1.09%) Kubernetes
4 12 (1.01%) Ansible
5 7 (0.59%) Terraform
6 6 (0.50%) Single Sign-On
7 4 (0.34%) Cobbler
7 4 (0.34%) Grafana
7 4 (0.34%) Nagios
7 4 (0.34%) Prometheus
8 3 (0.25%) Consul
8 3 (0.25%) SCOM
8 3 (0.25%) SCVMM
9 2 (0.17%) Ambari
9 2 (0.17%) cPanel
10 1 (0.084%) linkerd
10 1 (0.084%) Salt
10 1 (0.084%) Systems Management Server (SMS)
10 1 (0.084%) TeamSite
Vendors
1 279 (23.47%) Google
2 167 (14.05%) Facebook
3 128 (10.77%) Twitter
4 122 (10.26%) Microsoft
5 106 (8.92%) Adobe
6 68 (5.72%) Sony
7 67 (5.63%) Apple
8 66 (5.55%) Yahoo!
9 29 (2.44%) Salesforce.com
10 19 (1.60%) Hootsuite
11 17 (1.43%) Capita
11 17 (1.43%) Cognizant
11 17 (1.43%) Sitecore
12 16 (1.35%) SAP
13 15 (1.26%) Oracle
14 14 (1.18%) DoubleClick
14 14 (1.18%) HubSpot
14 14 (1.18%) Marin
15 13 (1.09%) Kenshoo
15 13 (1.09%) Pardot