Period
to 24 September 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 24 September 2017 with a comparison to the same period over the previous 2 years.

Social Media
UK
6 months to
24 Sep 2017
Same period 2016 Same period 2015
Rank 361 380 275
Rank change year-on-year +19 -105 -62
Permanent jobs citing Social Media 1532 1548 2633
As % of all permanent IT jobs advertised in the UK 0.88% 0.80% 1.19%
As % of the Miscellaneous category 2.04% 1.95% 2.88%
Number of salaries quoted 1200 1298 2063
UK median annual salary £40,000 £40,500 £40,000
Median salary % change year-on-year -1.23% +1.25% -0.36%
10th Percentile £22,500 £23,000 £22,500
90th Percentile £72,500 £75,000 £72,500
UK excluding London median annual salary £34,000 £35,000 £35,000
% change year-on-year -2.86% - -6.67%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 75226 79364 91398
As % of all permanent IT jobs advertised in the UK 43.15% 41.18% 41.48%
Number of salaries quoted 56537 65060 73316
UK median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +5.56%
10th Percentile £27,500 £27,500 £26,658
90th Percentile £82,500 £80,000 £77,500
UK excluding London median annual salary £42,500 £42,500 £40,000
% change year-on-year - +6.25% -

Social Media
Job Vacancy Trend

Job postings citing Social Media as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

The salary distribution of IT jobs citing Social Media over the 6 months to 24 September 2017.

Salary histogram for Social Media in the UK

Social Media
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 24 September 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +28 1478 £40,000 -5.88% 106
UK excluding London +73 813 £34,000 -2.86% 69
London -32 695 £50,000 - 39
South East +72 237 £35,000 +4.48% 19
North of England +66 187 £34,000 -2.86% 23
Midlands +58 187 £30,000 +9.09% 8
West Midlands +19 137 £28,500 +3.64% 6
East of England +39 115 £45,000 -5.26% 8
Yorkshire +92 102 £32,500 -7.14% 9
North West -20 83 £40,000 +14.29% 13
South West +28 56 £29,750 -17.93% 9
East Midlands +63 52 £36,500 +12.31% 2
Scotland -25 19 £33,250 -16.88% 1
Wales +12 12 £37,500 +21.95% 1
North East +15 2 £21,500 -17.31% 1
Northern Ireland -27 1 £45,000 +52.54%

For the 6 months to 24 September 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Social Media.

1 798 (52.09%) Marketing
2 403 (26.31%) HTML
3 330 (21.54%) Agile Software Development
4 319 (20.82%) Analytics
5 311 (20.30%) Google
6 308 (20.10%) SEO
7 307 (20.04%) CSS
8 306 (19.97%) JavaScript
9 266 (17.36%) Finance
10 257 (16.78%) Degree
11 256 (16.71%) Digital Marketing
12 231 (15.08%) Git (software)
13 220 (14.36%) User Experience
14 209 (13.64%) .NET
15 208 (13.58%) Facebook
16 203 (13.25%) C#
16 203 (13.25%) MVC
17 201 (13.12%) HTML5
18 187 (12.21%) AngularJS
19 177 (11.55%) SQL
19 177 (11.55%) Adobe
20 176 (11.49%) CRM
21 175 (11.42%) SQL Server
21 175 (11.42%) Advertising
22 153 (9.99%) ASP.NET
22 153 (9.99%) Node.js
23 149 (9.73%) Internet
24 143 (9.33%) CMS
25 140 (9.14%) TDD
25 140 (9.14%) Pay per click

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 143 (9.33%) CMS
2 99 (6.46%) WordPress
3 28 (1.83%) Elasticsearch
4 22 (1.44%) Drupal
5 21 (1.37%) Adobe Experience Manager
6 19 (1.24%) Sitecore CMS
7 17 (1.11%) SharePoint
8 12 (0.78%) EPiServer
8 12 (0.78%) SAS
8 12 (0.78%) Umbraco
9 11 (0.72%) Apache Spark
10 7 (0.46%) Confluence
11 6 (0.39%) DNN
11 6 (0.39%) Ethereum
11 6 (0.39%) IIS
11 6 (0.39%) Skype for Business
12 5 (0.33%) NServiceBus
13 4 (0.26%) Apache Solr
13 4 (0.26%) OpenStack
14 3 (0.20%) Cloud Foundry
Applications
1 116 (7.57%) Photoshop
2 105 (6.85%) Microsoft Office
3 90 (5.87%) Microsoft Excel
4 89 (5.81%) Adobe Illustrator
5 57 (3.72%) Microsoft PowerPoint
6 45 (2.94%) InDesign
7 43 (2.81%) Adobe Creative Suite
8 22 (1.44%) OmniGraffle
9 18 (1.17%) InVision
10 16 (1.04%) Adobe After Effects
10 16 (1.04%) MS Visio
11 11 (0.72%) Moqups
12 10 (0.65%) Adobe Premiere
12 10 (0.65%) Final Cut Pro
12 10 (0.65%) Spreadsheet
13 8 (0.52%) Fireworks
13 8 (0.52%) SPSS
14 7 (0.46%) Chatbot
15 4 (0.26%) Microsoft Project
16 3 (0.20%) GIMP
Business Applications
1 17 (1.11%) Dynamics CRM
2 16 (1.04%) Magento
3 14 (0.91%) Eloqua
4 10 (0.65%) SessionCam
4 10 (0.65%) Social Studio
5 7 (0.46%) Salesforce.com CRM
6 4 (0.26%) Abakus
7 3 (0.20%) Sprinklr
8 2 (0.13%) Dynamics NAV
8 2 (0.13%) WebTrends
9 1 (0.065%) Adobe Campaign
9 1 (0.065%) Dynamics AX
9 1 (0.065%) OpenCart
9 1 (0.065%) Payment Gateway
9 1 (0.065%) Radian6
9 1 (0.065%) Shopify
9 1 (0.065%) Unica
Cloud Services
1 139 (9.07%) Google Analytics
2 90 (5.87%) Amazon AWS
3 60 (3.92%) AdWords
4 55 (3.59%) Microsoft Azure
5 53 (3.46%) SaaS
6 23 (1.50%) Adobe Analytics
6 23 (1.50%) AWS Lambda
7 21 (1.37%) MailChimp
8 20 (1.31%) Adobe Creative Cloud
9 18 (1.17%) PaaS
10 16 (1.04%) Office 365
11 14 (0.91%) Google Tag Manager
12 11 (0.72%) Cloud Computing
13 9 (0.59%) Yammer
14 7 (0.46%) Amazon SQS
14 7 (0.46%) AWS CloudFormation
14 7 (0.46%) Datadog
14 7 (0.46%) Google Cloud Platform
15 6 (0.39%) GitHub
16 5 (0.33%) Basecamp
Communications & Networking
1 149 (9.73%) Internet
2 24 (1.57%) Intranet
3 14 (0.91%) SMS
4 9 (0.59%) HTTP
4 9 (0.59%) LAN
5 6 (0.39%) Skype
6 5 (0.33%) VoIP
7 4 (0.26%) DNS
7 4 (0.26%) Wireless
8 3 (0.20%) Broadband
8 3 (0.20%) Firewall
8 3 (0.20%) SSL
8 3 (0.20%) WAN
9 2 (0.13%) FTP
9 2 (0.13%) RTCP
9 2 (0.13%) RTP
9 2 (0.13%) SSH
9 2 (0.13%) TCP/IP
9 2 (0.13%) VPN
9 2 (0.13%) Wi-Fi
Database & Business Intelligence
1 175 (11.42%) SQL Server
2 107 (6.98%) NoSQL
3 92 (6.01%) SQL Server 2014
4 81 (5.29%) Big Data
5 61 (3.98%) MySQL
6 37 (2.42%) SQL Server 2016
7 30 (1.96%) Data Warehouse
8 27 (1.76%) MongoDB
9 25 (1.63%) SQL Server Integration Services
9 25 (1.63%) SQL Server Reporting Services
10 24 (1.57%) Microsoft Analysis Services
10 24 (1.57%) SQL Server Analysis Services
11 21 (1.37%) Apache Cassandra
12 18 (1.17%) Redis
13 14 (0.91%) Blockchain
14 13 (0.85%) Hadoop
15 11 (0.72%) Mixpanel
15 11 (0.72%) QlikView
16 10 (0.65%) Data Mining
16 10 (0.65%) Relational Database
Development Applications
1 231 (15.08%) Git (software)
2 44 (2.87%) TeamCity
3 43 (2.81%) Axure RP
4 28 (1.83%) JIRA
5 26 (1.70%) Grunt
6 22 (1.44%) Jenkins
7 19 (1.24%) Subversion
7 19 (1.24%) webpack
8 17 (1.11%) gulp
9 15 (0.98%) Moq
9 15 (0.98%) NUnit
9 15 (0.98%) SpecFlow
9 15 (0.98%) Visual Studio
9 15 (0.98%) Xcode
10 14 (0.91%) JSUnit
11 13 (0.85%) Dreamweaver
12 11 (0.72%) Selenium
13 7 (0.46%) git-flow
14 6 (0.39%) Crashlytics
14 6 (0.39%) SonarQube
General
1 798 (52.09%) Marketing
2 266 (17.36%) Finance
3 175 (11.42%) Advertising
4 103 (6.72%) Retail
5 71 (4.63%) Manufacturing
6 64 (4.18%) Banking
7 59 (3.85%) Games
7 59 (3.85%) Telecoms
8 58 (3.79%) Electronics
9 49 (3.20%) Publishing
10 48 (3.13%) Automotive
11 32 (2.09%) Legal
12 27 (1.76%) Brand Awareness
13 15 (0.98%) Law
14 13 (0.85%) Music Industry
15 12 (0.78%) Financial Institution
16 11 (0.72%) Multimedia
17 9 (0.59%) German Language
18 7 (0.46%) Retail Banking
19 4 (0.26%) Corporate Banking
Job Titles
1 476 (31.07%) Developer
2 145 (9.46%) .NET Developer
3 111 (7.25%) Senior Developer
4 102 (6.66%) JavaScript Developer
5 97 (6.33%) Designer
6 93 (6.07%) Consultant
7 87 (5.68%) HTML Developer
8 86 (5.61%) Front End Developer (Client-Side Developer)
8 86 (5.61%) HTML CSS Developer
9 85 (5.55%) Social Media Developer
10 84 (5.48%) Analyst
10 84 (5.48%) Junior
11 72 (4.70%) C# Developer
12 68 (4.44%) Marketing Manager
13 53 (3.46%) Account Manager
14 51 (3.33%) Marketing Executive
14 51 (3.33%) Project Manager
15 50 (3.26%) Web Developer
16 49 (3.20%) Junior Developer
17 47 (3.07%) Digital Analyst
Libraries, Frameworks & Software Standards
1 403 (26.31%) HTML
2 307 (20.04%) CSS
3 209 (13.64%) .NET
4 201 (13.12%) HTML5
5 187 (12.21%) AngularJS
6 153 (9.99%) ASP.NET
6 153 (9.99%) Node.js
7 138 (9.01%) jQuery
8 136 (8.88%) ASP.NET Web API
9 127 (8.29%) ASP.NET MVC
10 117 (7.64%) RESTful
11 96 (6.27%) REST
12 87 (5.68%) WCF
13 81 (5.29%) ASP.NET MVC 5
14 72 (4.70%) JSON
15 68 (4.44%) Sass
16 67 (4.37%) Web Services
17 65 (4.24%) CSS3
18 51 (3.33%) React
19 46 (3.00%) .NET Framework
Miscellaneous
1 220 (14.36%) User Experience
2 133 (8.68%) Mobile App
3 127 (8.29%) Analytical Skills
4 110 (7.18%) BBC
5 92 (6.01%) Blog
6 62 (4.05%) Computer Science
7 52 (3.39%) Fintech
7 52 (3.39%) Graphic Design
8 38 (2.48%) Digital Media
9 29 (1.89%) Greenfield Project
10 23 (1.50%) Algorithms
11 20 (1.31%) NHS
12 17 (1.11%) Animation
12 17 (1.11%) FMCG
13 16 (1.04%) Management Information System
13 16 (1.04%) Marketing Technology
14 15 (0.98%) Video Editing
15 14 (0.91%) Virtual Team
16 13 (0.85%) Enterprise Software
17 11 (0.72%) Arduino
Operating Systems
1 72 (4.70%) Linux
2 57 (3.72%) Windows
3 55 (3.59%) Apple iOS
4 46 (3.00%) Android
5 34 (2.22%) Mac OS X
6 10 (0.65%) Mac OS
7 8 (0.52%) Windows Server 2008
8 7 (0.46%) Windows Server
8 7 (0.46%) Windows Server 2012
9 4 (0.26%) CentOS
9 4 (0.26%) Unix
10 3 (0.20%) Windows 10
10 3 (0.20%) Windows 7
11 2 (0.13%) CoreOS
11 2 (0.13%) Windows 8
12 1 (0.065%) Ubuntu
Processes & Methodologies
1 330 (21.54%) Agile Software Development
2 319 (20.82%) Analytics
3 308 (20.10%) SEO
4 256 (16.71%) Digital Marketing
5 203 (13.25%) MVC
6 176 (11.49%) CRM
7 140 (9.14%) Pay per click
7 140 (9.14%) TDD
8 131 (8.55%) OO
9 128 (8.36%) E-Commerce
10 123 (8.03%) Business Intelligence
10 123 (8.03%) Web Development
11 116 (7.57%) BDD
12 108 (7.05%) Project Management
13 106 (6.92%) Content Management
14 97 (6.33%) Web Design
15 87 (5.68%) Web Application Development
16 86 (5.61%) Internet Marketing
17 84 (5.48%) Online Marketing
18 82 (5.35%) Email Marketing
Programming Languages
1 306 (19.97%) JavaScript
2 203 (13.25%) C#
3 177 (11.55%) SQL
4 139 (9.07%) PHP
5 119 (7.77%) Ruby
6 69 (4.50%) Java
7 64 (4.18%) Python
8 52 (3.39%) C
9 40 (2.61%) T-SQL
10 30 (1.96%) TypeScript
11 24 (1.57%) C++
12 22 (1.44%) R
13 17 (1.11%) Objective-C
14 16 (1.04%) ES6
15 14 (0.91%) Bash Shell
16 13 (0.85%) Scala
17 11 (0.72%) PHP 7
18 10 (0.65%) Perl
19 4 (0.26%) MATLAB
20 3 (0.20%) Apple Swift
Qualifications
1 257 (16.78%) Degree
2 42 (2.74%) Computer Science Degree
3 22 (1.44%) Master's Degree
4 19 (1.24%) Security Cleared
5 17 (1.11%) APMP
6 13 (0.85%) PhD
7 11 (0.72%) ISEB
8 10 (0.65%) SC Cleared
9 7 (0.46%) DV Cleared
9 7 (0.46%) PMI Certification
10 6 (0.39%) DBS Check
11 5 (0.33%) MCP
12 4 (0.26%) CCNA
12 4 (0.26%) Cisco Certification
13 3 (0.20%) A+ Certification
13 3 (0.20%) ITIL Certification
13 3 (0.20%) RHCE
14 2 (0.13%) Microsoft Certification
14 2 (0.13%) Postgraduate
14 2 (0.13%) PRINCE2 Certification
Quality Assurance & Compliance
1 37 (2.42%) QA
2 15 (0.98%) Data Quality
3 9 (0.59%) GDPR
3 9 (0.59%) ISO/IEC 27001
4 7 (0.46%) PCI DSS
5 4 (0.26%) COBIT
5 4 (0.26%) GCP
6 3 (0.20%) Actionable Recommendations
7 2 (0.13%) ISO/IEC 20000
7 2 (0.13%) SLA
7 2 (0.13%) WAI
8 1 (0.065%) PMO
System Software
1 15 (0.98%) Docker
2 13 (0.85%) Active Directory
3 7 (0.46%) VMware Infrastructure
4 3 (0.20%) Hyper-V
4 3 (0.20%) Virtual Machines
5 2 (0.13%) OpenSIPS
5 2 (0.13%) vSphere
5 2 (0.13%) Xen
6 1 (0.065%) Samba
Systems Management
1 19 (1.24%) Opscode Chef
2 15 (0.98%) Puppet
3 13 (0.85%) Ansible
4 9 (0.59%) Nagios
5 7 (0.46%) Cobbler
5 7 (0.46%) Grafana
5 7 (0.46%) Prometheus
6 6 (0.39%) Systems Management Server (SMS)
7 4 (0.26%) Kubernetes
8 3 (0.20%) SCCM
8 3 (0.20%) WSUS
9 2 (0.13%) Backup Exec
10 1 (0.065%) cPanel
10 1 (0.065%) Plesk
Vendors
1 311 (20.30%) Google
2 208 (13.58%) Facebook
3 177 (11.55%) Adobe
4 125 (8.16%) Apple
5 110 (7.18%) Yahoo!
6 107 (6.98%) Sony
7 105 (6.85%) Microsoft
8 96 (6.27%) Twitter
9 47 (3.07%) Salesforce.com
10 45 (2.94%) SAP
11 36 (2.35%) Cognizant
12 26 (1.70%) Marketo
13 23 (1.50%) Sitecore
14 17 (1.11%) Tableau
15 16 (1.04%) Hootsuite
16 15 (0.98%) IBM
17 12 (0.78%) Cisco
17 12 (0.78%) Salesforce Marketing Cloud
17 12 (0.78%) ServiceNow
18 10 (0.65%) Optimizely