Period
to 3 June 2020

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 3 June 2020 with a comparison to the same period over the previous 2 years.

Social Media
UK
6 months to
3 Jun 2020
Same period 2019 Same period 2018
Rank 475 455 425
Rank change year-on-year -20 -30 -68
Permanent jobs citing Social Media 453 942 1,236
As % of all permanent jobs advertised in the UK 0.52% 0.66% 0.72%
As % of the Miscellaneous category 1.33% 1.69% 1.85%
Number of salaries quoted 355 655 1,017
Median annual salary £52,500 £42,500 £40,000
Median salary % change year-on-year +23.53% +6.25% +5.26%
10th Percentile £26,250 £25,000 £21,250
90th Percentile £84,750 £85,000 £82,500
UK excluding London median annual salary £45,000 £35,000 £33,000
% change year-on-year +28.57% +6.06% -2.94%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 34,056 55,795 66,755
As % of all permanent IT jobs advertised in the UK 38.89% 39.12% 38.81%
Number of salaries quoted 26,221 41,585 51,415
Median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% +5.26%
10th Percentile £31,250 £29,000 £28,500
90th Percentile £95,000 £87,500 £85,000
UK excluding London median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +5.88%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a proportion of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

3-month moving average salary quoted in jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

Salary distribution for jobs citing Social Media over the 6 months to 3 June 2020.

Salary histogram for Social Media in the UK

Social Media
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 3 June 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -31 418 £52,500 +24.26% 42
London -55 241 £57,500 +15.00% 10
UK excluding London +54 203 £45,000 +28.57% 32
North of England +115 66 £52,500 +50.00% 22
North West +99 55 £55,000 +57.14% 16
South East +106 43 £50,000 +53.85% 6
South West +19 26 £42,500 +30.77%
Work from Home +24 24 £58,750 +30.56% 3
East of England +69 21 £42,500 +6.25% 2
Midlands +23 21 £35,500 +20.34% 1
Scotland +60 14 £45,000 - 1
Wales +8 14 £23,750 -38.71%
East Midlands +36 12 £35,000 -6.35%
Yorkshire +94 10 £24,250 -19.17% 2
West Midlands +31 9 £52,368 +90.43% 1
North East - 1 - - 4

For the 6 months to 3 June 2020, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Social Media.

1 173 (38.19%) Marketing
2 104 (22.96%) Analytics
3 95 (20.97%) Agile Software Development
4 78 (17.22%) Digital Marketing
5 76 (16.78%) Degree
6 71 (15.67%) JavaScript
7 63 (13.91%) Analytical Skills
8 59 (13.02%) SEO
9 52 (11.48%) B2B
10 50 (11.04%) Python
11 49 (10.82%) Git (software)
12 47 (10.38%) Advertising
13 46 (10.15%) Microsoft
14 45 (9.93%) HTML
15 43 (9.49%) SQL
15 43 (9.49%) CSS
15 43 (9.49%) Google
16 40 (8.83%) E-Commerce
16 40 (8.83%) User Experience
17 39 (8.61%) Content Marketing
17 39 (8.61%) Problem-Solving
17 39 (8.61%) Retail
17 39 (8.61%) Business Intelligence
17 39 (8.61%) Blog
18 37 (8.17%) Java
18 37 (8.17%) Facebook
19 36 (7.95%) Photoshop
20 35 (7.73%) Finance
20 35 (7.73%) Apple iOS
20 35 (7.73%) Node.js

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (4.64%) CMS
2 11 (2.43%) Apache Spark
3 10 (2.21%) nginx
4 8 (1.77%) IIS
5 6 (1.32%) SharePoint
5 6 (1.32%) Umbraco
5 6 (1.32%) WordPress
6 5 (1.10%) Apache
7 4 (0.88%) Confluence
7 4 (0.88%) MS Exchange
8 3 (0.66%) Drupal
8 3 (0.66%) Headless CMS
9 2 (0.44%) Alfresco
9 2 (0.44%) IPython
9 2 (0.44%) Jupyter
9 2 (0.44%) Oracle SOA Suite
10 1 (0.22%) Elasticsearch
10 1 (0.22%) GlassFish
10 1 (0.22%) Tomcat
Applications
1 36 (7.95%) Photoshop
2 20 (4.42%) Adobe Illustrator
3 17 (3.75%) Microsoft Excel
4 15 (3.31%) Adobe After Effects
4 15 (3.31%) Microsoft Office
5 14 (3.09%) InDesign
6 13 (2.87%) Microsoft PowerPoint
7 12 (2.65%) Sketch
8 8 (1.77%) Adobe Premiere
8 8 (1.77%) Chatbot
9 6 (1.32%) Adobe XD
9 6 (1.32%) GIMP
10 5 (1.10%) Adobe Creative Suite
10 5 (1.10%) CINEMA 4D
10 5 (1.10%) InVision
11 2 (0.44%) Flinto
11 2 (0.44%) Spreadsheet
12 1 (0.22%) Acrobat
12 1 (0.22%) Maya
12 1 (0.22%) OmniGraffle
Business Applications
1 6 (1.32%) Shopify
2 3 (0.66%) Maximo
3 2 (0.44%) Cognos Business Intelligence
3 2 (0.44%) Oracle EBS R12
3 2 (0.44%) Oracle ERP
3 2 (0.44%) SAP IS-U
3 2 (0.44%) SimCorp Dimension
3 2 (0.44%) Sprinklr
3 2 (0.44%) WebTrends
4 1 (0.22%) Magento
4 1 (0.22%) Radian6
4 1 (0.22%) Relativity
4 1 (0.22%) Social Studio
Cloud Services
1 34 (7.51%) Azure
2 30 (6.62%) Google Analytics
3 26 (5.74%) AWS
4 18 (3.97%) GCP
5 16 (3.53%) Power Platform
6 12 (2.65%) SaaS
7 11 (2.43%) Office 365
8 9 (1.99%) AWS Lambda
8 9 (1.99%) Serverless
9 8 (1.77%) GitHub
10 6 (1.32%) Adobe Creative Cloud
11 5 (1.10%) npm
12 4 (0.88%) AdWords
12 4 (0.88%) AWS CloudFormation
12 4 (0.88%) IaaS
12 4 (0.88%) PaaS
13 3 (0.66%) Cloud Computing
13 3 (0.66%) Firebase
13 3 (0.66%) TestFlight
13 3 (0.66%) Trello
Communications & Networking
1 31 (6.84%) Internet
2 17 (3.75%) Firewall
3 13 (2.87%) HTTP
4 7 (1.55%) DHCP
4 7 (1.55%) DNS
5 6 (1.32%) VPN
6 5 (1.10%) DAB
6 5 (1.10%) Network Security
6 5 (1.10%) SNA
6 5 (1.10%) TCP/IP
7 4 (0.88%) Cisco ASA
7 4 (0.88%) Intranet
7 4 (0.88%) MPLS
7 4 (0.88%) NetScaler
7 4 (0.88%) VoIP
8 2 (0.44%) HTTPS
8 2 (0.44%) IPv4
8 2 (0.44%) IPv6
8 2 (0.44%) SAN
8 2 (0.44%) SMS
Database & Business Intelligence
1 22 (4.86%) Big Data
2 19 (4.19%) SQL Server
3 15 (3.31%) Power BI
4 13 (2.87%) Hadoop
5 11 (2.43%) Data Warehouse
6 10 (2.21%) NoSQL
7 8 (1.77%) Data Mining
8 7 (1.55%) Looker
9 4 (0.88%) Apache Hive
9 4 (0.88%) Data Lake
9 4 (0.88%) GIS
9 4 (0.88%) MongoDB
9 4 (0.88%) MS Access
9 4 (0.88%) PostgreSQL
9 4 (0.88%) Relational Database
10 3 (0.66%) BusinessObjects
10 3 (0.66%) BusinessObjects Web Intelligence
10 3 (0.66%) SAP BW
10 3 (0.66%) SAP Data Services
10 3 (0.66%) SAP HANA
Development Applications
1 49 (10.82%) Git (software)
2 14 (3.09%) Xcode
3 9 (1.99%) Selenium
4 7 (1.55%) JIRA
5 6 (1.32%) Dreamweaver
6 5 (1.10%) SpecFlow
7 4 (0.88%) Bazaar
7 4 (0.88%) Cypress.io
7 4 (0.88%) Jasmine
7 4 (0.88%) Jenkins
7 4 (0.88%) JUnit
8 3 (0.66%) Protractor
8 3 (0.66%) Subversion
9 2 (0.44%) Axure RP
9 2 (0.44%) Gerrit
9 2 (0.44%) Mockito
9 2 (0.44%) Moq
9 2 (0.44%) NUnit
9 2 (0.44%) Vagrant
10 1 (0.22%) Octopus Deploy
General
1 173 (38.19%) Marketing
2 47 (10.38%) Advertising
3 39 (8.61%) Retail
4 35 (7.73%) Finance
5 23 (5.08%) Law
6 15 (3.31%) Legal
7 14 (3.09%) Brand Awareness
7 14 (3.09%) Telecoms
8 11 (2.43%) Pharmaceutical
8 11 (2.43%) Publishing
9 9 (1.99%) Billing
9 9 (1.99%) Manufacturing
9 9 (1.99%) Public Sector
10 7 (1.55%) Games
11 6 (1.32%) Banking
11 6 (1.32%) Danish Language
12 4 (0.88%) Local Government
13 2 (0.44%) Automotive
13 2 (0.44%) iGaming
13 2 (0.44%) Police
Job Titles
1 101 (22.30%) Developer
2 43 (9.49%) Designer
3 40 (8.83%) Marketing Manager
4 29 (6.40%) Analyst
5 22 (4.86%) Java Developer
5 22 (4.86%) Marketing Executive
6 21 (4.64%) Social Media Developer
7 20 (4.42%) Consultant
8 19 (4.19%) Front End Developer (Client-Side Developer)
9 18 (3.97%) Graphic Designer
9 18 (3.97%) Junior
10 17 (3.75%) Architect
11 16 (3.53%) iOS Developer
12 15 (3.31%) Content Manager
12 15 (3.31%) Full Stack Developer
12 15 (3.31%) Technical Manager
13 14 (3.09%) Digital Executive
13 14 (3.09%) Digital Marketing Executive
13 14 (3.09%) Technical Marketing Manager
14 13 (2.87%) DevOps Engineer
Libraries, Frameworks & Software Standards
1 45 (9.93%) HTML
2 43 (9.49%) CSS
3 35 (7.73%) Node.js
4 24 (5.30%) .NET
5 23 (5.08%) RESTful
6 20 (4.42%) AngularJS
7 19 (4.19%) Web Services
8 17 (3.75%) JSON
9 16 (3.53%) React
10 15 (3.31%) HTML5
11 13 (2.87%) CSS3
11 13 (2.87%) Natural Language Processing
12 12 (2.65%) REST
13 11 (2.43%) Cocoa
13 11 (2.43%) Core Animation
13 11 (2.43%) UIKit
14 10 (2.21%) Spring
15 8 (1.77%) .NET Framework
15 8 (1.77%) jQuery
15 8 (1.77%) Twitter Bootstrap
Miscellaneous
1 63 (13.91%) Analytical Skills
2 40 (8.83%) User Experience
3 39 (8.61%) Blog
4 22 (4.86%) Mobile App
5 15 (3.31%) Animation
6 13 (2.87%) Graphic Design
6 13 (2.87%) Self-Motivation
7 10 (2.21%) Algorithms
7 10 (2.21%) Management Information System
8 9 (1.99%) Greenfield Project
8 9 (1.99%) Internet of Things
9 8 (1.77%) Cloud Native
9 8 (1.77%) Data Structures
9 8 (1.77%) Photography
9 8 (1.77%) Social Network
10 7 (1.55%) Video Editing
11 5 (1.10%) Driving Licence
11 5 (1.10%) e-Health
11 5 (1.10%) Podcast
12 4 (0.88%) Digital Media
Operating Systems
1 35 (7.73%) Apple iOS
2 32 (7.06%) Linux
3 26 (5.74%) Android
4 18 (3.97%) Windows
5 8 (1.77%) Windows 10
6 6 (1.32%) CentOS
7 4 (0.88%) Windows Server
7 4 (0.88%) Windows Server 2012
7 4 (0.88%) Windows Server 2016
7 4 (0.88%) Windows Server 2019
8 2 (0.44%) Debian
8 2 (0.44%) FreeBSD
8 2 (0.44%) Ubuntu
8 2 (0.44%) Unix
8 2 (0.44%) VMS
8 2 (0.44%) Windows 2000
8 2 (0.44%) Windows Mobile
8 2 (0.44%) Windows XP
9 1 (0.22%) Mac OS
9 1 (0.22%) Mac OS X
Processes & Methodologies
1 104 (22.96%) Analytics
2 95 (20.97%) Agile Software Development
3 78 (17.22%) Digital Marketing
4 59 (13.02%) SEO
5 52 (11.48%) B2B
6 40 (8.83%) E-Commerce
7 39 (8.61%) Business Intelligence
7 39 (8.61%) Content Marketing
7 39 (8.61%) Problem-Solving
8 35 (7.73%) DevOps
9 33 (7.28%) Software Engineering
10 32 (7.06%) Marketing Strategy
11 28 (6.18%) Front End Development
12 27 (5.96%) CRM
12 27 (5.96%) Project Management
13 26 (5.74%) Email Marketing
14 25 (5.52%) Content Writing
14 25 (5.52%) Data Science
14 25 (5.52%) OO
15 24 (5.30%) OOP
Programming Languages
1 71 (15.67%) JavaScript
2 50 (11.04%) Python
3 43 (9.49%) SQL
4 37 (8.17%) Java
5 20 (4.42%) C#
6 15 (3.31%) PHP
7 14 (3.09%) Apple Swift
8 11 (2.43%) C
9 9 (1.99%) Go
9 9 (1.99%) R
10 8 (1.77%) Kotlin
11 6 (1.32%) Objective-C
11 6 (1.32%) TypeScript
12 5 (1.10%) Bash Shell
12 5 (1.10%) C++
13 4 (0.88%) PowerShell
13 4 (0.88%) VB.NET
14 3 (0.66%) ABAP
14 3 (0.66%) Java 8
14 3 (0.66%) XPath
Qualifications
1 76 (16.78%) Degree
2 5 (1.10%) SANS
3 4 (0.88%) AWS Certification
3 4 (0.88%) Security Cleared
4 3 (0.66%) CCNA
4 3 (0.66%) CCNP
4 3 (0.66%) Cisco Certification
4 3 (0.66%) Computer Science Degree
4 3 (0.66%) CSSLP
4 3 (0.66%) GIAC
4 3 (0.66%) SC Cleared
5 2 (0.44%) GCIA
5 2 (0.44%) GCIH
5 2 (0.44%) GPEN
5 2 (0.44%) Master's Degree
6 1 (0.22%) CIPD
6 1 (0.22%) DV Cleared
6 1 (0.22%) PRINCE2 Practitioner
6 1 (0.22%) Six Sigma Black Belt
6 1 (0.22%) TOGAF Certification
Quality Assurance & Compliance
1 17 (3.75%) QA
2 9 (1.99%) GDPR
2 9 (1.99%) ISO/IEC 27001
2 9 (1.99%) PCI DSS
3 5 (1.10%) Data Quality
4 4 (0.88%) PMO
5 3 (0.66%) NIST
5 3 (0.66%) SLA
6 2 (0.44%) ISO 9001
6 2 (0.44%) ISO/IEC 17025
System Software
1 19 (4.19%) Docker
2 14 (3.09%) Active Directory
3 4 (0.88%) VMware Infrastructure
4 2 (0.44%) NFS
4 2 (0.44%) Virtual Machines
Systems Management
1 15 (3.31%) Kubernetes
2 12 (2.65%) Terraform
3 5 (1.10%) Ansible
4 4 (0.88%) WSUS
5 3 (0.66%) Single Sign-On
6 2 (0.44%) Microsoft Intune
7 1 (0.22%) EnCase
7 1 (0.22%) FTK
7 1 (0.22%) Opscode Chef
Vendors
1 46 (10.15%) Microsoft
2 43 (9.49%) Google
3 37 (8.17%) Facebook
4 32 (7.06%) Adobe
5 20 (4.42%) Instagram
6 18 (3.97%) Tableau
7 16 (3.53%) Oracle
8 15 (3.31%) Salesforce.com
9 14 (3.09%) HubSpot
9 14 (3.09%) SAP
10 13 (2.87%) Twitter
11 9 (1.99%) Pinterest
12 8 (1.77%) Pardot
13 7 (1.55%) Cisco
13 7 (1.55%) VMware
13 7 (1.55%) YouTube
14 6 (1.32%) IBM
15 5 (1.10%) Hootsuite
16 4 (0.88%) Palo Alto
16 4 (0.88%) Veeam