Social Media
UK
The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that cited Social Media over the 6 months leading up to 6 October 2026, comparing them to the same period in the previous two years.
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6 months to 6 Oct 2026 |
Same period 2025 | Same period 2024 |
|---|---|---|---|
| Rank | 243 | 148 | 292 |
| Rank change year-on-year | -95 | +144 | +192 |
| Permanent jobs citing Social Media | 900 | 1,041 | 661 |
| As % of all permanent jobs in the UK | 0.76% | 2.10% | 0.90% |
| As % of the Miscellaneous category | 2.85% | 5.13% | 2.81% |
| Number of salaries quoted | 440 | 656 | 352 |
| 10th Percentile | £26,750 | £26,375 | £10,258 |
| 25th Percentile | £30,000 | £31,063 | £21,749 |
| Median annual salary (50th Percentile) | £37,250 | £38,325 | £36,000 |
| Median % change year-on-year | -2.80% | +6.46% | -15.29% |
| 75th Percentile | £45,000 | £42,500 | £53,100 |
| 90th Percentile | £56,250 | £50,000 | £65,000 |
| UK excluding London median annual salary | £35,000 | £38,325 | £27,500 |
| % change year-on-year | -8.68% | +39.36% | -31.25% |
All Generic Skills
UK
Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills.
| Permanent vacancies with a requirement for generic IT skills | 31,542 | 20,279 | 23,513 |
| As % of all permanent jobs advertised in the UK | 26.66% | 40.93% | 32.07% |
| Number of salaries quoted | 19,376 | 10,163 | 11,791 |
| 10th Percentile | £31,000 | £28,250 | £32,000 |
| 25th Percentile | £40,819 | £36,250 | £45,000 |
| Median annual salary (50th Percentile) | £56,000 | £55,000 | £60,000 |
| Median % change year-on-year | +1.82% | -8.33% | -4.00% |
| 75th Percentile | £80,000 | £77,500 | £83,750 |
| 90th Percentile | £100,000 | £102,500 | £110,000 |
| UK excluding London median annual salary | £52,000 | £45,000 | £52,500 |
| % change year-on-year | +15.56% | -14.29% | -4.55% |
Social Media
Job Vacancy Trend
Historical trend showing the proportion of permanent IT job postings citing Social Media relative to all permanent IT jobs advertised.
Social Media
Salary Trend
Salary distribution trend for jobs in the UK citing Social Media.
Social Media
Salary Histogram
Salary distribution for jobs citing Social Media over the 6 months to 6 October 2026.
Social Media
Top 17 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 6 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | -84 | 795 | £36,000 | -6.07% | 764 |
| UK excluding London | -78 | 648 | £35,000 | -8.68% | 384 |
| Work from Home | -7 | 334 | £37,500 | +7.91% | 307 |
| South East | -85 | 203 | £37,500 | -2.15% | 116 |
| London | -44 | 201 | £47,000 | +23.68% | 455 |
| North of England | -113 | 111 | £32,500 | -13.04% | 79 |
| Midlands | -38 | 109 | £43,000 | +16.45% | 55 |
| West Midlands | -27 | 91 | £43,000 | +16.45% | 45 |
| East of England | +7 | 87 | £30,000 | -4.76% | 16 |
| South West | -60 | 73 | £29,000 | - | 49 |
| North West | -73 | 64 | £34,500 | - | 51 |
| Scotland | +28 | 37 | £55,000 | - | 32 |
| Yorkshire | -66 | 34 | £34,000 | -19.05% | 24 |
| Wales | -41 | 28 | £32,500 | -31.58% | 29 |
| East Midlands | -21 | 18 | £32,500 | -25.29% | 10 |
| North East | -63 | 13 | £27,000 | -40.00% | 5 |
| Northern Ireland | - | 1 | £27,581 | - | 13 |
Social Media
Co-Occurring Skills & Capabilities by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:
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