Period
to

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 20 May 2022 with a comparison to the same period over the previous 2 years.

Social Media
UK
6 months to
20 May 2022
Same period 2021 Same period 2020
Rank 280 324 510
Rank change year-on-year +44 +186 -47
Permanent jobs citing Social Media 2,294 893 472
As % of all permanent jobs advertised in the UK 1.41% 0.98% 0.50%
As % of the Miscellaneous category 3.11% 2.57% 1.40%
Number of salaries quoted 928 484 349
10th Percentile £28,500 £22,750 £26,250
25th Percentile £38,750 £31,250 £35,000
Median annual salary (50th Percentile) £55,000 £45,000 £50,000
Median % change year-on-year +22.22% -10.00% +25.00%
75th Percentile £78,750 £65,000 £70,000
90th Percentile £87,500 £81,250 £82,500
UK excluding London median annual salary £50,000 £32,500 £45,000
% change year-on-year +53.85% -27.78% +38.46%

Social Media is in the General and Transferable Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic Skills
UK
Permanent vacancies with a requirement for generic IT skills 73,805 34,760 33,826
As % of all permanent IT jobs advertised in the UK 45.34% 38.25% 35.88%
Number of salaries quoted 32,696 23,500 26,657
10th Percentile £34,000 £32,500 £31,250
25th Percentile £45,000 £42,500 £41,250
Median annual salary (50th Percentile) £62,000 £57,500 £55,000
Median % change year-on-year +7.83% +4.55% +1.85%
75th Percentile £82,500 £77,500 £76,250
90th Percentile £102,500 £95,000 £95,000
UK excluding London median annual salary £52,500 £49,000 £47,500
% change year-on-year +7.14% +3.16% +5.56%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a proportion of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

3-month moving average salary quoted in jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

Salary distribution for jobs citing Social Media over the 6 months to 20 May 2022.

Salary histogram for Social Media in the UK

Social Media
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 20 May 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +67 2,104 £55,500 +16.84% 107
London +22 1,257 £60,000 +4.35% 45
UK excluding London +80 873 £50,000 +53.85% 64
Work from Home +34 813 £60,000 +41.18% 40
North of England +116 339 £55,000 +96.43% 19
Yorkshire +94 222 £55,000 +91.30% 3
South East +34 221 £85,000 +126.67% 13
Midlands -13 113 £37,500 +15.38% 15
East of England -35 106 £28,500 -0.87% 7
North West -12 93 £55,000 +100.00% 12
East Midlands +12 63 £35,000 -12.50% 6
West Midlands -50 50 £50,000 +53.85% 9
South West -18 48 £55,000 +15.79% 7
Scotland -54 41 £55,000 +83.33% 3
North East +1 24 £51,000 +20.00% 4
Wales -57 8 £27,500 -15.38%

For the 6 months to 20 May 2022, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Social Media.

1 955 (41.63%) Agile
2 693 (30.21%) Marketing
3 621 (27.07%) Social Skills
4 587 (25.59%) Inclusion and Diversity
4 587 (25.59%) Broadband
5 472 (20.58%) Java
6 467 (20.36%) Analytics
7 400 (17.44%) Problem-Solving
8 382 (16.65%) Kubernetes
9 372 (16.22%) JavaScript
10 371 (16.17%) Finance
11 367 (16.00%) AWS
12 365 (15.91%) Jenkins
13 352 (15.34%) Git (software)
14 339 (14.78%) Python
15 332 (14.47%) Test Automation
16 324 (14.12%) Continuous Integration
17 321 (13.99%) Degree
18 301 (13.12%) Docker
19 297 (12.95%) SQL
20 291 (12.69%) Big Data
21 284 (12.38%) Self-Motivation
21 284 (12.38%) CI/CD
22 279 (12.16%) User Experience
23 278 (12.12%) TDD
23 278 (12.12%) Software Engineering
24 266 (11.60%) Adobe
25 258 (11.25%) Mentoring
26 255 (11.12%) Kafka
27 252 (10.99%) PostgreSQL

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 154 (6.71%) Apache Solr
2 95 (4.14%) Elasticsearch
3 88 (3.84%) CMS
4 43 (1.87%) OpenStack
5 32 (1.39%) SharePoint
6 30 (1.31%) Confluence
6 30 (1.31%) WordPress
7 21 (0.92%) SAS
8 15 (0.65%) Apache Airflow
8 15 (0.65%) Cloud Foundry
8 15 (0.65%) Jupyter
8 15 (0.65%) nginx
9 13 (0.57%) Drupal
10 12 (0.52%) Apache
10 12 (0.52%) Apache Spark
11 3 (0.13%) Moodle
11 3 (0.13%) Umbraco
12 2 (0.087%) Camunda
12 2 (0.087%) Sitecore CMS
13 1 (0.044%) Headless CMS
Applications
1 127 (5.54%) Microsoft Office
2 115 (5.01%) Photoshop
3 94 (4.10%) Microsoft PowerPoint
4 92 (4.01%) Microsoft Excel
5 89 (3.88%) Adobe Creative Suite
6 84 (3.66%) Adobe After Effects
7 60 (2.62%) Adobe Illustrator
8 59 (2.57%) Adobe Premiere
9 38 (1.66%) InDesign
10 33 (1.44%) Adobe XD
11 28 (1.22%) Sketch
12 17 (0.74%) Adobe Captivate
13 16 (0.70%) InVision
14 5 (0.22%) Microsoft Project
15 4 (0.17%) Acrobat
15 4 (0.17%) Chatbot
16 3 (0.13%) PaintShop Pro
16 3 (0.13%) Spreadsheet
16 3 (0.13%) SPSS
16 3 (0.13%) Stata
Business Applications
1 23 (1.00%) Dynamics CRM
2 21 (0.92%) SAP HR
3 14 (0.61%) Shopify
4 12 (0.52%) SAP S/4HANA
5 11 (0.48%) SAP ERP
6 9 (0.39%) SAP MDG
7 6 (0.26%) Salesforce.com CRM
8 3 (0.13%) Social Studio
9 2 (0.087%) Adobe Campaign
9 2 (0.087%) Magento
9 2 (0.087%) Sentinel
10 1 (0.044%) BambooHR
10 1 (0.044%) Dynamics NAV
10 1 (0.044%) Eloqua
10 1 (0.044%) Misys Midas
10 1 (0.044%) Oracle ERP
10 1 (0.044%) SAP CO
10 1 (0.044%) SAP FI
10 1 (0.044%) SAP FI/CO
Cloud Services
1 367 (16.00%) AWS
2 203 (8.85%) SaaS
3 124 (5.41%) GCP
4 103 (4.49%) GitHub
5 99 (4.32%) Google Analytics
6 98 (4.27%) Figma
7 97 (4.23%) Azure
8 78 (3.40%) Serverless
9 64 (2.79%) Slack
10 56 (2.44%) Google Workspace
11 51 (2.22%) AWS CloudFormation
11 51 (2.22%) OpenShift
12 46 (2.01%) AWS Lambda
13 44 (1.92%) GitHub Actions
14 40 (1.74%) Amazon S3
15 38 (1.66%) Cloud Computing
16 36 (1.57%) Amazon EC2
17 32 (1.39%) Google Ads
18 30 (1.31%) Adobe Creative Cloud
19 29 (1.26%) Power Platform
Communications & Networking
1 587 (25.59%) Broadband
2 106 (4.62%) HTTP
3 69 (3.01%) TCP/IP
4 56 (2.44%) 5G
5 47 (2.05%) DNS
6 28 (1.22%) VoIP
7 26 (1.13%) Firewall
8 25 (1.09%) DKIM
8 25 (1.09%) DMARC
8 25 (1.09%) Internet
9 23 (1.00%) DHCP
10 19 (0.83%) VLAN
11 15 (0.65%) Intranet
12 11 (0.48%) 4G
13 10 (0.44%) 3G
13 10 (0.44%) AMQP
13 10 (0.44%) MQTT
13 10 (0.44%) VPN
14 9 (0.39%) Multicast
15 8 (0.35%) Wi-Fi
Database & Business Intelligence
1 291 (12.69%) Big Data
2 252 (10.99%) PostgreSQL
3 191 (8.33%) Redis
4 133 (5.80%) NoSQL
5 110 (4.80%) MongoDB
6 99 (4.32%) MySQL
7 84 (3.66%) Relational Database
8 82 (3.57%) Hadoop
9 61 (2.66%) SQL Server
10 53 (2.31%) Apache Cassandra
11 51 (2.22%) ArangoDB
12 50 (2.18%) BigQuery
13 45 (1.96%) HBase
14 43 (1.87%) Metadata
15 31 (1.35%) Tableau
16 28 (1.22%) Amazon RDS
17 27 (1.18%) Power BI
18 26 (1.13%) Data Warehouse
19 24 (1.05%) Amazon DynamoDB
19 24 (1.05%) InfluxDB
Development Applications
1 365 (15.91%) Jenkins
2 352 (15.34%) Git (software)
3 108 (4.71%) Selenium
4 96 (4.18%) JIRA
5 76 (3.31%) Maven
6 64 (2.79%) Atlassian Bamboo
7 59 (2.57%) JUnit
8 52 (2.27%) Mocha
9 48 (2.09%) Jasmine
10 45 (1.96%) Cypress.io
11 42 (1.83%) WebDriver
12 41 (1.79%) GitLab
13 33 (1.44%) CircleCI
13 33 (1.44%) JMeter
13 33 (1.44%) TeamCity
14 28 (1.22%) Gradle
14 28 (1.22%) Subversion
15 26 (1.13%) Travis CI
16 25 (1.09%) Cucumber
17 24 (1.05%) Spock
General
1 693 (30.21%) Marketing
2 621 (27.07%) Social Skills
3 587 (25.59%) Inclusion and Diversity
4 371 (16.17%) Finance
5 238 (10.37%) Games
6 236 (10.29%) Advertising
7 221 (9.63%) Analytical Skills
8 108 (4.71%) Pharmaceutical
9 104 (4.53%) Law
10 90 (3.92%) Presentation Skills
11 85 (3.71%) Telecoms
12 80 (3.49%) Manufacturing
12 80 (3.49%) Organisational Skills
12 80 (3.49%) Retail
13 79 (3.44%) Legal
14 63 (2.75%) Influencing Skills
15 56 (2.44%) Publishing
16 39 (1.70%) Banking
16 39 (1.70%) Multimedia
17 35 (1.53%) Brand Awareness
Job Titles
1 696 (30.34%) Developer
2 333 (14.52%) Senior Developer
3 247 (10.77%) Java Developer
4 176 (7.67%) Senior Java Developer
5 135 (5.88%) Software Engineer
6 134 (5.84%) Designer
7 118 (5.14%) Analyst
8 107 (4.66%) React Developer
9 63 (2.75%) Senior Software Engineer
10 59 (2.57%) Digital Executive
10 59 (2.57%) Marketing Manager
10 59 (2.57%) Software Developer
11 58 (2.53%) Full Stack Developer
12 49 (2.14%) Marketing Executive
13 47 (2.05%) Product Manager
14 45 (1.96%) Architect
15 44 (1.92%) Sales Executive
16 43 (1.87%) DevOps Engineer
17 42 (1.83%) Node.js Developer
17 42 (1.83%) Test Engineer
Libraries, Frameworks & Software Standards
1 255 (11.12%) Kafka
2 241 (10.51%) React
3 233 (10.16%) Spring
4 224 (9.76%) HTML
5 207 (9.02%) CSS
6 188 (8.20%) REST
7 151 (6.58%) Node.js
8 145 (6.32%) JSON
9 118 (5.14%) .NET
10 116 (5.06%) RESTful
11 115 (5.01%) Web Services
12 111 (4.84%) GraphQL
13 97 (4.23%) HTML5
14 83 (3.62%) OLE
15 76 (3.31%) Apache Thrift
16 71 (3.10%) Jest
17 70 (3.05%) CSS3
18 62 (2.70%) AngularJS
19 59 (2.57%) Ajax
19 59 (2.57%) WebRTC
Miscellaneous
1 284 (12.38%) Self-Motivation
2 279 (12.16%) User Experience
3 165 (7.19%) Social Network
4 133 (5.80%) Over-the-Top Content
5 132 (5.75%) Mobile App
6 113 (4.93%) Blog
7 77 (3.36%) Enterprise Software
8 70 (3.05%) Podcast
9 58 (2.53%) Cyberattack
10 54 (2.35%) Graphic Design
11 52 (2.27%) Smartphone
12 43 (1.87%) Cloud Native
13 42 (1.83%) Animation
13 42 (1.83%) Video\Live Streaming
14 41 (1.79%) Management Information System
15 39 (1.70%) Cyber Defence
15 39 (1.70%) Life Science
16 32 (1.39%) Linux Command Line
17 28 (1.22%) Private Cloud
18 27 (1.18%) Digital Media
Operating Systems
1 210 (9.15%) Linux
2 147 (6.41%) Android
3 143 (6.23%) Apple iOS
4 60 (2.62%) Windows
5 27 (1.18%) CentOS
6 24 (1.05%) Mac OS
7 20 (0.87%) Unix
8 18 (0.78%) Windows Server
9 9 (0.39%) VMS
10 4 (0.17%) Tizen
10 4 (0.17%) webOS
10 4 (0.17%) Windows 10
11 2 (0.087%) Mac OS X
Processes & Methodologies
1 955 (41.63%) Agile
2 467 (20.36%) Analytics
3 400 (17.44%) Problem-Solving
4 332 (14.47%) Test Automation
5 324 (14.12%) Continuous Integration
6 284 (12.38%) CI/CD
7 278 (12.12%) Software Engineering
7 278 (12.12%) TDD
8 258 (11.25%) Mentoring
9 226 (9.85%) Creative Thinking
10 224 (9.76%) Continuous Improvement
11 210 (9.15%) Scrum
12 209 (9.11%) Artificial Intelligence
13 202 (8.81%) CRM
14 201 (8.76%) Collaborative Working
15 187 (8.15%) Coaching
15 187 (8.15%) DevOps
16 178 (7.76%) UX Design
17 176 (7.67%) Digital Marketing
17 176 (7.67%) Information Governance
Programming Languages
1 472 (20.58%) Java
2 372 (16.22%) JavaScript
3 339 (14.78%) Python
4 297 (12.95%) SQL
5 124 (5.41%) C#
6 121 (5.27%) TypeScript
7 83 (3.62%) Go
8 74 (3.23%) C
9 71 (3.10%) Bash
10 65 (2.83%) Kotlin
10 65 (2.83%) Ruby
11 57 (2.48%) Scala
12 53 (2.31%) R
13 49 (2.14%) PHP
14 46 (2.01%) C++
15 44 (1.92%) Groovy
16 40 (1.74%) Apple Swift
17 32 (1.39%) ES6
18 31 (1.35%) Perl
19 27 (1.18%) Objective-C
Qualifications
1 321 (13.99%) Degree
2 68 (2.96%) Computer Science Degree
3 25 (1.09%) Security Cleared
4 16 (0.70%) Master's Degree
5 13 (0.57%) PMI Certification
6 12 (0.52%) PhD
7 9 (0.39%) Postgraduate
7 9 (0.39%) SC Cleared
8 8 (0.35%) AWS Certification
9 7 (0.31%) CISM
9 7 (0.31%) CISSP
10 6 (0.26%) CCA
10 6 (0.26%) CISA
10 6 (0.26%) DBS Check
10 6 (0.26%) Numerate Degree
11 5 (0.22%) PMP
12 3 (0.13%) (ISC)2 CCSP
12 3 (0.13%) Cisco Certification
12 3 (0.13%) GIAC
12 3 (0.13%) PRINCE2 Certification
Quality Assurance & Compliance
1 159 (6.93%) QA
2 60 (2.62%) Accessibility
3 28 (1.22%) GDPR
4 21 (0.92%) Data Quality
5 19 (0.83%) GxP
6 10 (0.44%) CDISC
6 10 (0.44%) NIST
7 9 (0.39%) PMO
8 8 (0.35%) SOC 2
8 8 (0.35%) WAI
9 7 (0.31%) WCAG
10 5 (0.22%) Sarbanes-Oxley
11 2 (0.087%) PSD2
12 1 (0.044%) Actionable Recommendations
12 1 (0.044%) PCI DSS
12 1 (0.044%) RosettaNet
12 1 (0.044%) SLA
System Software
1 301 (13.12%) Docker
2 92 (4.01%) Apache ZooKeeper
3 51 (2.22%) VMware Infrastructure
4 27 (1.18%) KVM
4 27 (1.18%) VMware ESXi
5 21 (0.92%) Active Directory
6 18 (0.78%) Xen
7 15 (0.65%) Virtual Machines
8 9 (0.39%) Ceph
8 9 (0.39%) vSphere
9 5 (0.22%) Slurm Workload Manager
Systems Management
1 382 (16.65%) Kubernetes
2 127 (5.54%) Ansible
3 49 (2.14%) Terraform
4 48 (2.09%) Puppet
5 47 (2.05%) Grafana
6 31 (1.35%) Kibana
7 28 (1.22%) Opscode Chef
8 24 (1.05%) Prometheus
9 23 (1.00%) logstash
10 14 (0.61%) HAProxy
10 14 (0.61%) Microsoft Intune
11 3 (0.13%) Kubeflow
12 2 (0.087%) Systems Management Server (SMS)
13 1 (0.044%) Istio
Vendors
1 266 (11.60%) Adobe
2 204 (8.89%) Google
3 191 (8.33%) Twitter
4 174 (7.59%) Microsoft
5 164 (7.15%) Facebook
6 100 (4.36%) Salesforce.com
7 65 (2.83%) Splunk
8 63 (2.75%) Instagram
9 60 (2.62%) Oracle
10 52 (2.27%) Brandwatch
11 51 (2.22%) VMware
12 50 (2.18%) SAP
13 45 (1.96%) YouTube
14 37 (1.61%) Cisco
15 35 (1.53%) Perforce
15 35 (1.53%) TikTok
16 28 (1.22%) Apple
16 28 (1.22%) HubSpot
17 26 (1.13%) Sage
18 25 (1.09%) ANSYS