The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 25 June 2017 with a comparison to the same period over the previous 2 years.

Social Media
UK
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 334 349 251
Rank change year-on-year +15 -98  
Permanent jobs citing Social Media 810 845 1471
As % of all permanent IT jobs advertised in the UK 0.92% 0.87% 1.33%
As % of the Miscellaneous category 2.19% 2.11% 3.25%
Number of salaries quoted 604 689 1128
Median salary £40,000 £40,000 £42,000
Median salary % change year-on-year - -4.76%  
90% offered a salary of more than £25,000 £23,800 £25,000
10% offered a salary of more than £67,500 £70,000 £65,000
UK excluding London median salary £34,000 £33,750 £37,500
% change year-on-year +0.74% -10.00%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

Generic IT Skills
UK
Permanent job vacancies with a requirement for generic IT skills 37011 40133 45320
As % of all permanent IT job vacancies advertised in the UK 42.02% 41.34% 40.94%
Number of salaries quoted 28923 32860 36156
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26%  
90% offered a salary of more than £30,000 £29,500 £28,000
10% offered a salary of more than £80,000 £75,000 £77,500
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend

The job posting trend of jobs advertised citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

The salary distribution of IT jobs citing Social Media over the 3 months to 25 June 2017.

Salary histogram for Social Media in the UK

Social Media
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 3 months to 25 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +16 779 £40,000 - 153
London -29 365 £50,000 +5.26% 60
South East +50 118 £37,500 +7.14% 24
East of England +22 63 £48,750 +2.63% 13
West Midlands -7 60 £27,500 +1.85% 10
Yorkshire +56 59 £32,500 -7.14% 12
South West +36 46 £29,750 -25.62% 3
Berkshire +50 45 £37,500 +19.04% 8
North West -43 45 £40,000 +10.34% 21
Reading +41 30 £45,000 +9.09% 3
City of London +17 28 £40,750 -9.44% 9
Manchester -22 27 £40,000 +33.33% 9
East Midlands +30 22 £40,000 +11.11% 9
Warwickshire +1 22 £27,500 +10.00% 1
Hertfordshire -17 22 £65,000 +36.84% 4
West Yorkshire +23 21 £27,500 -31.25% 6
Surrey +26 20 £22,500 -40.00% 3
Birmingham +5 20 £40,000 +6.66% 3
Cambridgeshire +8 19 £34,000 +3.03% 3
Oxfordshire +32 18 £26,250 -67.18% 2
Gloucestershire +19 18 £45,000 +66.66% 1
North Yorkshire +19 18 £30,000 -14.28% 2
Harrogate +16 17 £30,000 -14.28% 2
Leeds +10 16 £27,500 -18.51% 4
Rugby -6 16 £27,500 +10.00% 1
Buckinghamshire -2 15 £44,000 +46.66% 2
Essex +5 14 £25,500 -27.14% 1
St Albans 0 14 £65,000 - 1
Cheshire -29 14 £18,000 -44.61% 8
Bromsgrove +8 12 £25,000 +11.11%

For the 6 months to 25 June 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Social Media.

1 772 (49.23%) Marketing
2 428 (27.30%) HTML
3 353 (22.51%) JavaScript
4 348 (22.19%) Agile Software Development
5 343 (21.88%) Analytics
6 328 (20.92%) CSS
7 321 (20.47%) Google
8 294 (18.75%) SEO
9 290 (18.49%) Digital Marketing
10 270 (17.22%) Degree
11 246 (15.69%) .NET
12 241 (15.37%) Git (software)
13 235 (14.99%) C#
14 218 (13.90%) HTML5
15 214 (13.65%) MVC
16 208 (13.27%) Finance
16 208 (13.27%) Facebook
17 203 (12.95%) CRM
18 188 (11.99%) SQL
19 187 (11.93%) SQL Server
20 182 (11.61%) User Experience
21 180 (11.48%) OO
22 178 (11.35%) AngularJS
23 169 (10.78%) ASP.NET
24 166 (10.59%) TDD
25 161 (10.27%) PHP
26 157 (10.01%) Advertising
27 155 (9.89%) Web Development
27 155 (9.89%) jQuery
28 154 (9.82%) Google Analytics

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 152 (9.69%) CMS
2 103 (6.57%) WordPress
3 32 (2.04%) Elasticsearch
4 31 (1.98%) Umbraco
5 29 (1.85%) SharePoint
6 22 (1.40%) Drupal
7 21 (1.34%) Sitecore CMS
8 19 (1.21%) Apache
9 17 (1.08%) SAS
10 14 (0.89%) Adobe Experience Manager
11 13 (0.83%) Apache Spark
11 13 (0.83%) Skype for Business
12 10 (0.64%) EPiServer
13 7 (0.45%) Exchange Server 2013
13 7 (0.45%) NServiceBus
14 6 (0.38%) Apache Solr
14 6 (0.38%) DNN
15 5 (0.32%) ArcGIS
15 5 (0.32%) Confluence
16 4 (0.26%) nginx
Applications
1 140 (8.93%) Microsoft Office
2 111 (7.08%) Microsoft Excel
3 105 (6.70%) Photoshop
4 80 (5.10%) Adobe Illustrator
5 54 (3.44%) InDesign
5 54 (3.44%) Microsoft PowerPoint
6 35 (2.23%) Adobe Creative Suite
7 18 (1.15%) OmniGraffle
8 13 (0.83%) MS Visio
9 12 (0.77%) SPSS
10 11 (0.70%) Adobe After Effects
10 11 (0.70%) Spreadsheet
11 10 (0.64%) Adobe Premiere
11 10 (0.64%) Microsoft Project
12 7 (0.45%) Adobe Captivate
12 7 (0.45%) InVision
13 5 (0.32%) Chatbot
13 5 (0.32%) Final Cut Pro
13 5 (0.32%) Flinto
14 4 (0.26%) UXPin
Business Applications
1 30 (1.91%) Dynamics CRM
2 22 (1.40%) SAP Oil and Gas
3 17 (1.08%) Magento
4 14 (0.89%) Eloqua
5 9 (0.57%) SessionCam
5 9 (0.57%) Social Studio
6 6 (0.38%) WebTrends
7 3 (0.19%) Salesforce.com CRM
7 3 (0.19%) SDL Web 8
8 2 (0.13%) Dynamics AX
8 2 (0.13%) Oracle Retail
9 1 (0.064%) Adobe Campaign
9 1 (0.064%) assyst
9 1 (0.064%) Dynamics NAV
9 1 (0.064%) NetSuite
9 1 (0.064%) Radian6
9 1 (0.064%) Sage X3
9 1 (0.064%) SAP Business One
9 1 (0.064%) Shopify
9 1 (0.064%) Unit4 Business World
Cloud Services
1 154 (9.82%) Google Analytics
2 78 (4.97%) Amazon AWS
3 65 (4.15%) SaaS
4 54 (3.44%) Microsoft Azure
5 51 (3.25%) AdWords
6 26 (1.66%) Adobe Analytics
7 25 (1.59%) Office 365
8 24 (1.53%) AWS Lambda
9 23 (1.47%) MailChimp
10 17 (1.08%) Google Tag Manager
11 16 (1.02%) GitHub
12 15 (0.96%) PaaS
13 11 (0.70%) Cloud Computing
14 10 (0.64%) Adobe Creative Cloud
15 9 (0.57%) Heroku
15 9 (0.57%) Yammer
16 8 (0.51%) IaaS
17 7 (0.45%) Amazon SQS
17 7 (0.45%) AWS CloudFormation
17 7 (0.45%) Google Play
Communications & Networking
1 127 (8.10%) Internet
2 31 (1.98%) Intranet
3 16 (1.02%) Skype
4 13 (0.83%) SMS
5 12 (0.77%) Firewall
6 10 (0.64%) LAN
7 8 (0.51%) TCP/IP
8 7 (0.45%) DNS
8 7 (0.45%) SAN
9 5 (0.32%) DHCP
9 5 (0.32%) NAS
9 5 (0.32%) VLAN
10 4 (0.26%) Broadband
10 4 (0.26%) SSL
10 4 (0.26%) VoIP
10 4 (0.26%) Wireless
11 3 (0.19%) HTTP
11 3 (0.19%) VPN
12 2 (0.13%) RTCP
12 2 (0.13%) WAN
Database & Business Intelligence
1 187 (11.93%) SQL Server
2 132 (8.42%) NoSQL
3 113 (7.21%) Big Data
4 88 (5.61%) SQL Server 2014
5 75 (4.78%) MySQL
6 37 (2.36%) SQL Server 2016
7 35 (2.23%) MongoDB
8 24 (1.53%) Redis
8 24 (1.53%) Relational Database
9 22 (1.40%) Data Warehouse
10 21 (1.34%) Hadoop
11 17 (1.08%) Microsoft Analysis Services
11 17 (1.08%) SQL Server Analysis Services
11 17 (1.08%) SQL Server Integration Services
11 17 (1.08%) SQL Server Reporting Services
12 16 (1.02%) Data Mining
13 15 (0.96%) Apache Cassandra
13 15 (0.96%) HBase
14 11 (0.70%) SSDT
15 10 (0.64%) Mixpanel
Development Applications
1 241 (15.37%) Git (software)
2 41 (2.61%) TeamCity
3 34 (2.17%) Visual Studio
4 32 (2.04%) Subversion
5 29 (1.85%) Axure RP
5 29 (1.85%) Grunt
6 28 (1.79%) Xcode
7 20 (1.28%) JIRA
8 18 (1.15%) gulp
8 18 (1.15%) Selenium
9 17 (1.08%) Dreamweaver
10 15 (0.96%) JSUnit
11 14 (0.89%) Jenkins
11 14 (0.89%) Moq
11 14 (0.89%) NUnit
11 14 (0.89%) SpecFlow
12 13 (0.83%) Visual Studio Tools for Office
13 9 (0.57%) Bower
13 9 (0.57%) webpack
14 8 (0.51%) SonarQube
General
1 772 (49.23%) Marketing
2 208 (13.27%) Finance
3 157 (10.01%) Advertising
4 111 (7.08%) Retail
5 64 (4.08%) Publishing
6 62 (3.95%) Games
7 55 (3.51%) Telecoms
8 50 (3.19%) Manufacturing
9 43 (2.74%) Banking
10 36 (2.30%) Electronics
11 32 (2.04%) Legal
12 31 (1.98%) Automotive
13 20 (1.28%) German Language
14 16 (1.02%) Multimedia
15 11 (0.70%) Brand Awareness
16 9 (0.57%) Law
17 8 (0.51%) Back Office
18 7 (0.45%) Pharmaceutical
19 6 (0.38%) Financial Institution
19 6 (0.38%) Music Industry
Job Titles
1 537 (34.25%) Developer
2 175 (11.16%) .NET Developer
3 97 (6.19%) Consultant
3 97 (6.19%) Front End Developer (Client-Side Developer)
4 93 (5.93%) Social Media Developer
5 92 (5.87%) JavaScript Developer
6 91 (5.80%) Senior Developer
7 90 (5.74%) Junior
8 85 (5.42%) HTML Developer
9 83 (5.29%) Marketing Manager
10 78 (4.97%) C# Developer
11 74 (4.72%) Designer
12 64 (4.08%) Analyst
12 64 (4.08%) Web Developer
13 63 (4.02%) HTML CSS Developer
14 60 (3.83%) Marketing Executive
15 54 (3.44%) Junior Developer
16 52 (3.32%) C# .NET Developer
17 51 (3.25%) Full Stack Developer
18 49 (3.13%) PHP Developer
Libraries, Frameworks & Software Standards
1 428 (27.30%) HTML
2 328 (20.92%) CSS
3 246 (15.69%) .NET
4 218 (13.90%) HTML5
5 178 (11.35%) AngularJS
6 169 (10.78%) ASP.NET
7 155 (9.89%) jQuery
8 152 (9.69%) ASP.NET MVC
9 149 (9.50%) ASP.NET Web API
10 144 (9.18%) Node.js
11 112 (7.14%) RESTful
12 99 (6.31%) WCF
13 95 (6.06%) REST
14 94 (5.99%) Web Services
15 90 (5.74%) ASP.NET MVC 5
16 87 (5.55%) CSS3
17 81 (5.17%) JSON
18 73 (4.66%) Ajax
19 61 (3.89%) Sass
20 58 (3.70%) .NET Framework
Miscellaneous
1 182 (11.61%) User Experience
2 136 (8.67%) Mobile App
3 135 (8.61%) Analytical Skills
4 107 (6.82%) BBC
5 74 (4.72%) Blog
6 72 (4.59%) Computer Science
7 57 (3.64%) Digital Media
8 35 (2.23%) Management Information System
9 32 (2.04%) Graphic Design
10 29 (1.85%) Fintech
11 28 (1.79%) Algorithms
11 28 (1.79%) Virtual Team
12 24 (1.53%) NHS
13 21 (1.34%) Credit Risk
14 20 (1.28%) Animation
15 19 (1.21%) Greenfield Project
16 18 (1.15%) Clustering
17 17 (1.08%) iPad
18 16 (1.02%) PMI
19 15 (0.96%) FMCG
Operating Systems
1 79 (5.04%) Apple iOS
2 66 (4.21%) Linux
3 59 (3.76%) Android
4 55 (3.51%) Windows
5 26 (1.66%) Mac OS X
6 14 (0.89%) Windows Server
7 13 (0.83%) Windows Server 2008
7 13 (0.83%) Windows Server 2012
8 11 (0.70%) Mac OS
9 6 (0.38%) Windows 7
10 5 (0.32%) CentOS
11 4 (0.26%) Ubuntu
12 3 (0.19%) Unix
12 3 (0.19%) VMS
13 2 (0.13%) CoreOS
14 1 (0.064%) Solaris
14 1 (0.064%) Windows 10
Processes & Methodologies
1 348 (22.19%) Agile Software Development
2 343 (21.88%) Analytics
3 294 (18.75%) SEO
4 290 (18.49%) Digital Marketing
5 214 (13.65%) MVC
6 203 (12.95%) CRM
7 180 (11.48%) OO
8 166 (10.59%) TDD
9 155 (9.89%) Web Development
10 147 (9.38%) Pay per click
11 138 (8.80%) E-Commerce
12 131 (8.35%) Business Intelligence
13 128 (8.16%) BDD
14 123 (7.84%) Content Management
15 104 (6.63%) Project Management
16 103 (6.57%) Web Application Development
17 101 (6.44%) Marketing Strategy
18 97 (6.19%) Mentoring
18 97 (6.19%) Software Engineering
19 89 (5.68%) Scrum
Programming Languages
1 353 (22.51%) JavaScript
2 235 (14.99%) C#
3 188 (11.99%) SQL
4 161 (10.27%) PHP
5 122 (7.78%) Ruby
6 106 (6.76%) Java
7 59 (3.76%) Python
8 58 (3.70%) C
9 35 (2.23%) Objective-C
9 35 (2.23%) T-SQL
10 29 (1.85%) TypeScript
11 19 (1.21%) C++
12 12 (0.77%) Apple Swift
12 12 (0.77%) R
13 8 (0.51%) ES6
14 7 (0.45%) PowerShell
15 6 (0.38%) Bash Shell
15 6 (0.38%) Scala
16 5 (0.32%) XAML
17 4 (0.26%) Perl
Qualifications
1 270 (17.22%) Degree
2 39 (2.49%) Computer Science Degree
3 35 (2.23%) Master's Degree
4 31 (1.98%) Security Cleared
5 16 (1.02%) PMI Certification
6 14 (0.89%) SC Cleared
7 11 (0.70%) DV Cleared
8 10 (0.64%) ISEB
9 9 (0.57%) APMP
10 8 (0.51%) Microsoft Certification
11 7 (0.45%) Analytics IQ
11 7 (0.45%) MCSE
12 6 (0.38%) MCP
12 6 (0.38%) OCMJEA
12 6 (0.38%) Sun Certification
13 5 (0.32%) MCSA
13 5 (0.32%) VMware Certified Professional (VCP)
14 4 (0.26%) A+ Certification
15 3 (0.19%) CISSP
15 3 (0.19%) Postgraduate
Quality Assurance & Compliance
1 45 (2.87%) QA
2 11 (0.70%) GDPR
2 11 (0.70%) ISO/IEC 27001
3 8 (0.51%) Data Quality
3 8 (0.51%) PCI DSS
4 5 (0.32%) ISO/IEC 17025
5 3 (0.19%) SLA
6 2 (0.13%) ISO/IEC 20000
6 2 (0.13%) PMO
6 2 (0.13%) WAI
7 1 (0.064%) 21 CFR Part 11
7 1 (0.064%) Actionable Recommendations
7 1 (0.064%) GCP
7 1 (0.064%) GLP
7 1 (0.064%) GMP
7 1 (0.064%) GxP
7 1 (0.064%) Sarbanes-Oxley
System Software
1 18 (1.15%) Active Directory
2 10 (0.64%) Docker
3 9 (0.57%) VMware Infrastructure
4 8 (0.51%) Hyper-V
5 5 (0.32%) XenApp
6 3 (0.19%) Samba
7 2 (0.13%) OpenSIPS
7 2 (0.13%) Virtual Machines
7 2 (0.13%) vSphere
7 2 (0.13%) Xen
8 1 (0.064%) Apache ZooKeeper
Systems Management
1 11 (0.70%) Opscode Chef
2 7 (0.45%) Backup Exec
3 4 (0.26%) Puppet
3 4 (0.26%) SCCM
3 4 (0.26%) WSUS
4 3 (0.19%) Ansible
4 3 (0.19%) Nagios
5 2 (0.13%) Systems Management Server (SMS)
6 1 (0.064%) Docker Swarm
6 1 (0.064%) ITRS Geneos
6 1 (0.064%) Kubernetes
6 1 (0.064%) Mesos
Vendors
1 321 (20.47%) Google
2 208 (13.27%) Facebook
3 144 (9.18%) Adobe
4 134 (8.55%) Microsoft
5 121 (7.72%) Apple
6 114 (7.27%) Twitter
7 107 (6.82%) Sony
7 107 (6.82%) Yahoo!
8 41 (2.61%) SAP
9 34 (2.17%) Salesforce.com
10 33 (2.10%) Oracle
11 30 (1.91%) Cognizant
12 22 (1.40%) Sitecore
13 16 (1.02%) Hootsuite
13 16 (1.02%) Marketo
14 13 (0.83%) DevExpress
14 13 (0.83%) Telerik
15 10 (0.64%) Optimizely
15 10 (0.64%) Salesforce Marketing Cloud
16 9 (0.57%) Tableau
London
Charlotte James Associates
Salary: £45000 - £55000 per annum + Bonus & benefits
Posted: 19 hours ago
Chester, Cheshire
Ashdown IT
Salary: £24000 per annum + Excellent Benefits
Posted: 2 days ago
Bury, Lancashire
Searchability
Salary: £35000 - £50000 per annum
Posted: Yesterday
Brighton, East Sussex
ARC IT Recruitment Ltd
Salary: £25000 - £30000 per annum + Bonus
Posted: Yesterday
London
Harvey Nash plc
Salary: £75000 - £85000 per annum
Posted: Yesterday
London
Dawson & Walsh
Salary: £50000 - £60000 per annum + Bonus + Pension + Benefits
Posted: 3 days ago
London
C4 Commerce
Salary: From £45,000 to £60,000 per annum
Posted: 2 days ago
South West London
Oxbridge Answers
Salary: 60000
Posted: 2 days ago
Chertsey, Surrey
Polar Recruitment
Salary: £38000 - £41000 per annum + Great benefits
Posted: 3 days ago
Enfield, Middlesex
Itecco
Salary: £40000 - £60000 per annum + Benefits
Posted: Yesterday
London
Salt
Salary: £25000 - £30000 per annum
Posted: 2 days ago
Central London / West End
The Change Partners Recruitment
Salary: From £55,000 to £65,000 per annum + benefits
Posted: 2 days ago
London
ISL
Salary: £90000 per annum + Benefits
Posted: 3 days ago
London
Harvey Nash plc
Salary: £65000 - £75000 per annum
Posted: 4 days ago
Northamptonshire
Redrock Consulting Ltd
Salary: £28000 - £35000 per annum + benefits
Posted: 2 days ago
Kettering, Northamptonshire
Spring Technology
Salary: £16000.00 - £19000.00 per annum + bonus and benefits
Posted: 2 days ago
East London
The People Network
Salary: £60000 - £90000 per annum, Benefits Car, pension, Bonus
Posted: 3 days ago
London
Capita Resourcing - IT Resourcing
Salary: £60000.00 - £70000.00 per annum + BENEFITS
Posted: 2 days ago
London
Explore Group
Salary: £25000 per annum
Posted: 2 days ago
North London
Linkpoint Resources
Salary: From £70,000 to £80,000 per annum Depending on exp. + Bonus
Posted: 3 days ago
London
Networking People
Salary: £48000 - £52000 per annum + Bens
Posted: 5 days ago
Wokingham, Berkshire
Dawson & Walsh
Salary: £30000 - £40000 per annum + Bonus + Pension + Benefits
Posted: 6 days ago
St. Albans, Hertfordshire
Dawson & Walsh
Salary: £40000 - £80000 per annum + Bonus + Pension + Benefits
Posted: 6 days ago
Stevenage, Hertfordshire
Understanding Recruitment
Salary: £25000.00 - £30000.00 per annum + benefits
Posted: 6 days ago
London
Premier Media
Salary: £0.00 per annum
Posted: 4 days ago
Luton, Bedfordshire
Harvey Nash plc
Salary: £40000 - £43000 per annum
Posted: 4 days ago
Nottingham, Nottinghamshire
The Change Partners Recruitment
Salary: From £30,000 to £40,000 per annum + benefits
Posted: 3 days ago
London
Searchability
Salary: £32000 per annum
Posted: 6 days ago
London
Searchability
Salary: £40000 per annum
Posted: 6 days ago
Harrogate, North Yorkshire
Marmion Recruitment
Salary: From £35,000 to £45,000 per annum + Quarterly Bonuses
Posted: 5 days ago