Period
to 18 January 2021

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 18 January 2021 with a comparison to the same period over the previous 2 years.

Social Media
UK
6 months to
18 Jan 2021
Same period 2020 Same period 2019
Rank 393 468 442
Rank change year-on-year +75 -26 -62
Permanent jobs citing Social Media 421 733 1,018
As % of all permanent jobs advertised in the UK 0.67% 0.58% 0.67%
As % of the Miscellaneous category 1.75% 1.52% 1.70%
Number of salaries quoted 382 523 780
Median annual salary £50,000 £45,000 £42,500
Median salary % change year-on-year +11.11% +5.88% +6.25%
10th Percentile £26,250 £23,750 £22,000
90th Percentile £78,750 £83,750 £85,000
UK excluding London median annual salary £40,000 £37,600 £35,000
% change year-on-year +6.38% +7.43% -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 24,061 48,263 59,932
As % of all permanent IT jobs advertised in the UK 38.41% 38.49% 39.57%
Number of salaries quoted 18,789 37,483 46,262
Median annual salary £55,000 £55,000 £52,500
Median salary % change year-on-year - +4.76% +5.00%
10th Percentile £32,500 £30,000 £29,250
90th Percentile £95,000 £93,750 £87,500
UK excluding London median annual salary £48,500 £45,000 £45,000
% change year-on-year +7.78% - +4.65%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a proportion of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

3-month moving average salary quoted in jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

Salary distribution for jobs citing Social Media over the 6 months to 18 January 2021.

Salary histogram for Social Media in the UK

Social Media
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 18 January 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +63 375 £50,000 +11.11% 145
London +64 210 £57,500 +21.05% 61
UK excluding London +108 184 £40,000 +6.38% 92
Work from Home -1 90 £60,000 +6.67% 19
South East +121 54 £50,000 +11.11% 17
North of England +60 37 £45,000 +12.50% 28
Midlands +106 26 £35,000 -1.41% 12
South West +56 21 £37,500 +2.04% 19
East of England +82 19 £45,000 +24.70% 8
West Midlands +77 19 £35,000 +25.00% 5
North West +66 14 £30,000 -36.84% 14
Yorkshire +54 14 £31,000 -11.43% 10
Wales +33 13 £35,000 +3.70% 5
Scotland +40 11 £25,000 -44.44% 4
North East +20 9 £60,000 +13.09% 4
East Midlands +60 7 £34,500 -10.97% 7
Isle of Man - 3 £17,000 -

For the 6 months to 18 January 2021, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Social Media.

1 212 (50.36%) Marketing
2 109 (25.89%) Agile Software Development
3 92 (21.85%) Digital Marketing
4 85 (20.19%) JavaScript
5 84 (19.95%) Finance
6 78 (18.53%) Analytics
7 77 (18.29%) B2B
8 75 (17.81%) Advertising
9 66 (15.68%) SEO
10 62 (14.73%) Software Engineering
11 60 (14.25%) Retail
12 58 (13.78%) Degree
13 57 (13.54%) React
14 48 (11.40%) Google
15 46 (10.93%) C#
15 46 (10.93%) HTML
15 46 (10.93%) B2B Marketing
16 42 (9.98%) React Native
16 42 (9.98%) Java
16 42 (9.98%) Marketing Strategy
17 41 (9.74%) Copywriting
17 41 (9.74%) Blog
18 40 (9.50%) AWS
18 40 (9.50%) Customer Segmentation
18 40 (9.50%) Decision-Making
19 37 (8.79%) SaaS
19 37 (8.79%) SQL
20 36 (8.55%) CSS
20 36 (8.55%) CRM
21 34 (8.08%) Front Office

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 28 (6.65%) CMS
2 24 (5.70%) WordPress
3 13 (3.09%) Confluence
4 8 (1.90%) Drupal
4 8 (1.90%) SharePoint
5 5 (1.19%) GlassFish
5 5 (1.19%) Headless CMS
6 4 (0.95%) Adobe Experience Manager
6 4 (0.95%) Apache Spark
6 4 (0.95%) JBoss
6 4 (0.95%) WebSphere
7 2 (0.48%) Apache
8 1 (0.24%) Elasticsearch
8 1 (0.24%) Sitecore CMS
8 1 (0.24%) Tomcat
Applications
1 18 (4.28%) Microsoft PowerPoint
2 17 (4.04%) Photoshop
3 16 (3.80%) Microsoft Office
4 15 (3.56%) Microsoft Excel
5 11 (2.61%) Adobe Illustrator
6 6 (1.43%) Adobe Creative Suite
7 5 (1.19%) Chatbot
8 4 (0.95%) Adobe Premiere
8 4 (0.95%) Figma
8 4 (0.95%) Sketch
8 4 (0.95%) Spreadsheet
9 3 (0.71%) InDesign
10 2 (0.48%) Acrobat
10 2 (0.48%) Adobe After Effects
10 2 (0.48%) Adobe XD
10 2 (0.48%) CINEMA 4D
10 2 (0.48%) Flinto
10 2 (0.48%) InVision
Business Applications
1 12 (2.85%) Magento
2 7 (1.66%) Shopify
3 4 (0.95%) IBM Operational Decision Manager
4 3 (0.71%) WebTrends
5 2 (0.48%) Payment Gateway
5 2 (0.48%) Salesforce.com CRM
5 2 (0.48%) Social Studio
6 1 (0.24%) Dynamics CRM
Cloud Services
1 40 (9.50%) AWS
2 37 (8.79%) SaaS
3 28 (6.65%) Google Analytics
4 13 (3.09%) Azure
5 12 (2.85%) GitHub
6 11 (2.61%) Serverless
7 10 (2.38%) GCP
8 9 (2.14%) Trello
9 7 (1.66%) IaaS
9 7 (1.66%) PaaS
10 6 (1.43%) G Suite
11 5 (1.19%) AdWords
11 5 (1.19%) AWS Lambda
11 5 (1.19%) Azure Functions
11 5 (1.19%) Firebase
12 4 (0.95%) Azure Active Directory
12 4 (0.95%) Slack
13 3 (0.71%) Amazon Cognito
13 3 (0.71%) MailChimp
13 3 (0.71%) Power Platform
Communications & Networking
1 21 (4.99%) Broadband
2 12 (2.85%) Wi-Fi
3 6 (1.43%) Firewall
3 6 (1.43%) Network Security
4 4 (0.95%) Skype
4 4 (0.95%) VPN
4 4 (0.95%) WebEx
5 2 (0.48%) Intranet
6 1 (0.24%) Internet
6 1 (0.24%) NGN
6 1 (0.24%) SSH
6 1 (0.24%) TCP/IP
Database & Business Intelligence
1 18 (4.28%) NoSQL
2 17 (4.04%) Big Data
3 11 (2.61%) Amazon Redshift
3 11 (2.61%) Snowflake Schema
4 9 (2.14%) Looker
4 9 (2.14%) Redshift Spectrum
5 8 (1.90%) Data Warehouse
6 6 (1.43%) MySQL
7 5 (1.19%) Qlik Sense
7 5 (1.19%) SQL Server
8 4 (0.95%) Hadoop
9 3 (0.71%) Apache Hive
9 3 (0.71%) Flink
9 3 (0.71%) Power BI
9 3 (0.71%) SQLite
9 3 (0.71%) Star Schema
9 3 (0.71%) Tableau
10 2 (0.48%) BigQuery
10 2 (0.48%) PostgreSQL
11 1 (0.24%) Apache Cassandra
Development Applications
1 28 (6.65%) JIRA
2 16 (3.80%) Git (software)
3 11 (2.61%) JUnit
3 11 (2.61%) Mockito
4 7 (1.66%) Jenkins
4 7 (1.66%) Vagrant
5 6 (1.43%) Atlassian Bamboo
5 6 (1.43%) GitLab
5 6 (1.43%) TeamCity
6 5 (1.19%) Bitbucket
6 5 (1.19%) git-flow
6 5 (1.19%) Postman
6 5 (1.19%) Visual Studio
7 4 (0.95%) Apache Archiva
7 4 (0.95%) Artifactory
7 4 (0.95%) Sonatype Nexus
8 1 (0.24%) Jasmine
8 1 (0.24%) Octopus Deploy
8 1 (0.24%) webpack
8 1 (0.24%) Xcode
General
1 212 (50.36%) Marketing
2 84 (19.95%) Finance
3 75 (17.81%) Advertising
4 60 (14.25%) Retail
5 34 (8.08%) Front Office
6 19 (4.51%) Publishing
7 17 (4.04%) Legal
8 14 (3.33%) Brand Awareness
9 13 (3.09%) Public Sector
10 12 (2.85%) Games
11 8 (1.90%) German Language
11 8 (1.90%) Law
12 6 (1.43%) Electronics
12 6 (1.43%) Telecoms
13 5 (1.19%) Multimedia
14 4 (0.95%) Pharmaceutical
14 4 (0.95%) Spanish Language
15 3 (0.71%) Billing
16 2 (0.48%) Banking
16 2 (0.48%) Manufacturing
Job Titles
1 95 (22.57%) Developer
2 58 (13.78%) Marketing Manager
3 41 (9.74%) JavaScript Developer
4 35 (8.31%) React Developer
5 34 (8.08%) JavaScript Engineer
5 34 (8.08%) UI Developer
5 34 (8.08%) UI Engineer
6 22 (5.23%) Digital Marketing Manager
7 20 (4.75%) Consultant
8 19 (4.51%) Software Engineer
9 18 (4.28%) Architect
9 18 (4.28%) Senior Developer
10 17 (4.04%) Designer
10 17 (4.04%) Developer/Software Engineer
10 17 (4.04%) Java Developer
10 17 (4.04%) Marketing Communications Manager
11 15 (3.56%) Analyst
11 15 (3.56%) Full Stack Developer
12 12 (2.85%) Social Media Manager
13 11 (2.61%) Senior Manager
Libraries, Frameworks & Software Standards
1 57 (13.54%) React
2 46 (10.93%) HTML
3 42 (9.98%) React Native
4 36 (8.55%) CSS
5 24 (5.70%) Node.js
6 21 (4.99%) HTML5
7 20 (4.75%) REST
7 20 (4.75%) Spring
8 17 (4.04%) RESTful
9 13 (3.09%) AngularJS
10 12 (2.85%) CSS3
11 11 (2.61%) Apache Camel
11 11 (2.61%) JAX-RS
11 11 (2.61%) JMS
11 11 (2.61%) Spring Integration
12 10 (2.38%) Spring Boot
13 9 (2.14%) .NET
14 8 (1.90%) Ajax
15 7 (1.66%) Drools
15 7 (1.66%) jQuery
Miscellaneous
1 41 (9.74%) Blog
2 31 (7.36%) User Experience
3 26 (6.18%) Mobile App
4 24 (5.70%) Analytical Skills
5 23 (5.46%) Podcast
6 19 (4.51%) Greenfield Project
7 17 (4.04%) Self-Motivation
8 14 (3.33%) Driving Licence
9 10 (2.38%) Digital Media
10 8 (1.90%) Animation
10 8 (1.90%) Clustering
10 8 (1.90%) Cyberthreat
11 6 (1.43%) Cloud Native
11 6 (1.43%) Management Information System
11 6 (1.43%) NHS
11 6 (1.43%) Online Gambling
11 6 (1.43%) Photography
11 6 (1.43%) Security Operations Centre
11 6 (1.43%) Video Editing
12 5 (1.19%) Graphic Design
Operating Systems
1 25 (5.94%) Android
2 22 (5.23%) Apple iOS
3 17 (4.04%) Windows
4 11 (2.61%) VMS
5 10 (2.38%) Linux
6 3 (0.71%) Unix
7 1 (0.24%) MVS
Processes & Methodologies
1 109 (25.89%) Agile Software Development
2 92 (21.85%) Digital Marketing
3 78 (18.53%) Analytics
4 77 (18.29%) B2B
5 66 (15.68%) SEO
6 62 (14.73%) Software Engineering
7 46 (10.93%) B2B Marketing
8 42 (9.98%) Marketing Strategy
9 41 (9.74%) Copywriting
10 40 (9.50%) Customer Segmentation
10 40 (9.50%) Decision-Making
11 36 (8.55%) CRM
12 32 (7.60%) E-Commerce
13 30 (7.13%) Business Intelligence
14 29 (6.89%) Pay per click
15 28 (6.65%) Business Development
15 28 (6.65%) Lead Generation
16 26 (6.18%) Open Source
17 25 (5.94%) Email Marketing
18 24 (5.70%) Microservices
Programming Languages
1 85 (20.19%) JavaScript
2 46 (10.93%) C#
3 42 (9.98%) Java
4 37 (8.79%) SQL
5 24 (5.70%) Python
6 17 (4.04%) PHP
7 16 (3.80%) C
8 11 (2.61%) Java 8
9 9 (2.14%) Kotlin
9 9 (2.14%) Scala
10 8 (1.90%) Apple Swift
11 6 (1.43%) Objective-C
12 5 (1.19%) PowerShell
12 5 (1.19%) R
13 2 (0.48%) Bash Shell
13 2 (0.48%) C++
13 2 (0.48%) TypeScript
14 1 (0.24%) Cython
14 1 (0.24%) Ruby
14 1 (0.24%) VB.NET
Qualifications
1 58 (13.78%) Degree
2 18 (4.28%) Security Cleared
3 14 (3.33%) SC Cleared
4 8 (1.90%) Computer Science Degree
5 4 (0.95%) CEH
5 4 (0.95%) CISA
5 4 (0.95%) CISM
5 4 (0.95%) CISSP
5 4 (0.95%) OSCP
5 4 (0.95%) PMI Certification
6 3 (0.71%) AWS Certification
6 3 (0.71%) PhD
7 1 (0.24%) DBS Check
7 1 (0.24%) ECDL
7 1 (0.24%) JNCIA
7 1 (0.24%) JNCIS
7 1 (0.24%) Master's Degree
7 1 (0.24%) Postgraduate
Quality Assurance & Compliance
1 19 (4.51%) QA
2 11 (2.61%) GDPR
3 9 (2.14%) Data Quality
4 6 (1.43%) Cyber Essentials
5 5 (1.19%) ISO/IEC 27001
5 5 (1.19%) NIST
6 1 (0.24%) NCSC
6 1 (0.24%) PCI DSS
System Software
1 21 (4.99%) Docker
2 4 (0.95%) Active Directory
3 3 (0.71%) HDFS
4 1 (0.24%) Firmware
4 1 (0.24%) VMware Infrastructure
Systems Management
1 18 (4.28%) Kubernetes
2 7 (1.66%) Terraform
3 6 (1.43%) Opscode Chef
4 2 (0.48%) Ansible
4 2 (0.48%) MOM
4 2 (0.48%) Puppet
5 1 (0.24%) Computer Emergency Response Teams
5 1 (0.24%) Computer Incident Response Team
5 1 (0.24%) Host Intrusion Detection System
Vendors
1 48 (11.40%) Google
2 30 (7.13%) Facebook
3 24 (5.70%) Adobe
4 22 (5.23%) Microsoft
5 21 (4.99%) Instagram
6 20 (4.75%) Twitter
7 13 (3.09%) Salesforce.com
8 12 (2.85%) YouTube
9 6 (1.43%) HubSpot
9 6 (1.43%) IBM
10 5 (1.19%) BT
10 5 (1.19%) Darktrace
10 5 (1.19%) FireEye
10 5 (1.19%) IronPort
10 5 (1.19%) LogRhythm
10 5 (1.19%) NetWitness
10 5 (1.19%) Splunk
10 5 (1.19%) Veeam
11 4 (0.95%) Hootsuite
11 4 (0.95%) WooCommerce