Period
to 12 April 2021

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 12 April 2021 with a comparison to the same period over the previous 2 years.

Social Media
UK
6 months to
12 Apr 2021
Same period 2020 Same period 2019
Rank 352 508 451
Rank change year-on-year +156 -57 -60
Permanent jobs citing Social Media 669 605 976
As % of all permanent jobs advertised in the UK 0.81% 0.53% 0.66%
As % of the Miscellaneous category 2.05% 1.38% 1.66%
Number of salaries quoted 420 441 660
10th Percentile £25,000 £25,000 £23,250
25th Percentile £32,500 £32,000 £30,000
Median annual salary (50th Percentile) £47,500 £45,000 £40,000
Median % change year-on-year +5.56% +12.50% -
75th Percentile £65,000 £67,500 £65,000
90th Percentile £77,625 £82,500 £87,500
UK excluding London median annual salary £40,000 £42,500 £35,000
% change year-on-year -5.88% +21.43% +5.26%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 32,608 43,803 58,696
As % of all permanent IT jobs advertised in the UK 39.51% 38.59% 39.42%
Number of salaries quoted 23,207 34,115 44,835
10th Percentile £32,500 £30,750 £29,250
25th Percentile £41,250 £39,750 £37,500
Median annual salary (50th Percentile) £55,000 £55,000 £52,500
Median % change year-on-year - +4.76% +5.00%
75th Percentile £75,000 £75,000 £71,655
90th Percentile £95,000 £93,750 £87,500
UK excluding London median annual salary £47,500 £47,500 £45,000
% change year-on-year - +5.56% -

Social Media
Job Vacancy Trend

Job postings citing Social Media as a proportion of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

3-month moving average salary quoted in jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

Salary distribution for jobs citing Social Media over the 6 months to 12 April 2021.

Salary histogram for Social Media in the UK

Social Media
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 12 April 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +131 584 £50,000 +11.11% 148
London +118 331 £57,500 +9.52% 60
UK excluding London +101 281 £40,000 -5.88% 96
Work from Home -9 146 £52,500 -12.50% 22
South East +89 85 £50,000 +25.00% 19
Midlands +51 42 £34,500 -8.61% 16
South West +11 39 £45,000 +5.88% 8
North of England +8 39 £28,750 -42.50% 40
West Midlands +48 31 £33,000 -37.36% 9
East of England +56 30 £45,000 +5.88% 6
Wales +32 25 £32,500 +8.33% 1
Scotland +19 21 £16,000 -68.16% 6
North West -4 19 £30,000 -45.45% 18
Yorkshire +17 16 £26,500 -18.46% 8
East Midlands +23 11 £39,750 +13.57% 7
North East +17 4 £50,000 - 14

For the 6 months to 12 April 2021, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Social Media.

1 310 (46.34%) Marketing
2 154 (23.02%) Agile Software Development
3 152 (22.72%) Digital Marketing
4 131 (19.58%) Finance
5 124 (18.54%) JavaScript
6 120 (17.94%) SEO
6 120 (17.94%) Analytics
7 105 (15.70%) Advertising
8 98 (14.65%) B2B
9 96 (14.35%) Retail
10 89 (13.30%) React
11 82 (12.26%) Software Engineering
12 79 (11.81%) Degree
13 77 (11.51%) Adobe
14 73 (10.91%) Google
15 72 (10.76%) HTML
16 71 (10.61%) C#
16 71 (10.61%) CRM
17 66 (9.87%) Facebook
18 64 (9.57%) Marketing Strategy
19 62 (9.27%) CSS
20 59 (8.82%) React Native
21 58 (8.67%) Copywriting
22 57 (8.52%) Blog
22 57 (8.52%) User Experience
23 55 (8.22%) Broadband
23 55 (8.22%) Project Management
24 52 (7.77%) Microsoft
25 51 (7.62%) Front Office
25 51 (7.62%) Pay per click

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 49 (7.32%) CMS
2 39 (5.83%) WordPress
3 15 (2.24%) SharePoint
4 10 (1.49%) Confluence
4 10 (1.49%) Drupal
5 9 (1.35%) Apache
6 5 (0.75%) Apache Spark
6 5 (0.75%) Facebook Platform
7 4 (0.60%) Elasticsearch
7 4 (0.60%) GlassFish
7 4 (0.60%) Headless CMS
7 4 (0.60%) JBoss
7 4 (0.60%) SAS
7 4 (0.60%) WebSphere
8 3 (0.45%) Adobe Experience Manager
8 3 (0.45%) Sitecore CMS
9 2 (0.30%) Umbraco
Applications
1 48 (7.17%) Photoshop
2 26 (3.89%) Adobe After Effects
2 26 (3.89%) Adobe Creative Suite
2 26 (3.89%) Figma
2 26 (3.89%) Sketch
3 21 (3.14%) Adobe Illustrator
3 21 (3.14%) Adobe Premiere
4 20 (2.99%) Microsoft Office
5 19 (2.84%) Microsoft PowerPoint
6 16 (2.39%) Microsoft Excel
7 13 (1.94%) InVision
8 12 (1.79%) Adobe XD
9 8 (1.20%) CINEMA 4D
10 7 (1.05%) InDesign
11 5 (0.75%) Blender
12 3 (0.45%) Flinto
13 1 (0.15%) Chatbot
Business Applications
1 15 (2.24%) Shopify
2 12 (1.79%) Magento
3 7 (1.05%) Dynamics CRM
4 4 (0.60%) IBM Operational Decision Manager
4 4 (0.60%) Sprinklr
5 3 (0.45%) Salesforce.com CRM
5 3 (0.45%) Social Studio
6 1 (0.15%) Odoo
6 1 (0.15%) Payment Gateway
6 1 (0.15%) WebTrends
Cloud Services
1 45 (6.73%) Google Analytics
2 40 (5.98%) SaaS
3 34 (5.08%) AWS
4 32 (4.78%) Azure
5 19 (2.84%) Serverless
6 13 (1.94%) MailChimp
6 13 (1.94%) PaaS
7 10 (1.49%) AdWords
7 10 (1.49%) Microsoft 365
8 9 (1.35%) Azure Active Directory
8 9 (1.35%) GCP
9 8 (1.20%) Canva
9 8 (1.20%) GitHub
9 8 (1.20%) Google Workspace
9 8 (1.20%) IaaS
9 8 (1.20%) Power Platform
9 8 (1.20%) Trello
10 7 (1.05%) Azure Functions
10 7 (1.05%) Firebase
10 7 (1.05%) Google Tag Manager
Communications & Networking
1 55 (8.22%) Broadband
2 25 (3.74%) Wi-Fi
3 11 (1.64%) Firewall
4 10 (1.49%) Internet
5 7 (1.05%) 5G
5 7 (1.05%) Network Security
6 6 (0.90%) VPN
7 5 (0.75%) DAB
7 5 (0.75%) HTTPS
7 5 (0.75%) Intrusion Detection
7 5 (0.75%) SSL
8 4 (0.60%) Intranet
8 4 (0.60%) Skype
8 4 (0.60%) WebEx
9 3 (0.45%) NGN
9 3 (0.45%) TCP/IP
9 3 (0.45%) WAN
10 2 (0.30%) DHCP
10 2 (0.30%) DNS
10 2 (0.30%) LAN
Database & Business Intelligence
1 17 (2.54%) PostgreSQL
2 13 (1.94%) SQL Server
3 12 (1.79%) MySQL
3 12 (1.79%) NoSQL
4 9 (1.35%) Data Warehouse
5 7 (1.05%) Big Data
6 6 (0.90%) Power BI
6 6 (0.90%) Redis
6 6 (0.90%) Snowflake Schema
7 5 (0.75%) Amazon Redshift
7 5 (0.75%) Looker
7 5 (0.75%) Tableau
8 4 (0.60%) Flink
9 3 (0.45%) Apache Hive
9 3 (0.45%) Azure SQL Data Warehouse
9 3 (0.45%) Azure SQL Database
9 3 (0.45%) BigQuery
9 3 (0.45%) Hadoop
9 3 (0.45%) SQLite
10 2 (0.30%) SQL Server Integration Services
Development Applications
1 23 (3.44%) Git (software)
2 20 (2.99%) JIRA
3 13 (1.94%) Postman
4 8 (1.20%) Jenkins
4 8 (1.20%) Visual Studio Team System
5 7 (1.05%) Bitbucket
6 6 (0.90%) GitLab
6 6 (0.90%) JUnit
7 5 (0.75%) Atlassian Bamboo
7 5 (0.75%) Team Foundation Server
8 4 (0.60%) Apache Archiva
8 4 (0.60%) Artifactory
8 4 (0.60%) Mockito
8 4 (0.60%) Selenium
8 4 (0.60%) Sonatype Nexus
8 4 (0.60%) TeamCity
8 4 (0.60%) Visual Studio
9 3 (0.45%) Cucumber
10 2 (0.30%) CircleCI
10 2 (0.30%) TestNG
General
1 310 (46.34%) Marketing
2 131 (19.58%) Finance
3 105 (15.70%) Advertising
4 96 (14.35%) Retail
5 51 (7.62%) Front Office
6 35 (5.23%) Legal
7 29 (4.33%) Publishing
8 27 (4.04%) Games
9 25 (3.74%) Public Sector
10 18 (2.69%) Pharmaceutical
11 16 (2.39%) Multimedia
12 15 (2.24%) Law
13 14 (2.09%) Telecoms
14 12 (1.79%) German Language
15 11 (1.64%) Brand Awareness
16 10 (1.49%) Banking
16 10 (1.49%) Electronics
17 9 (1.35%) Manufacturing
18 6 (0.90%) Italian Language
18 6 (0.90%) Spanish Language
Job Titles
1 142 (21.23%) Developer
2 82 (12.26%) Marketing Manager
3 58 (8.67%) JavaScript Developer
4 56 (8.37%) React Developer
5 51 (7.62%) JavaScript Engineer
5 51 (7.62%) UI Developer
5 51 (7.62%) UI Engineer
6 38 (5.68%) Designer
7 35 (5.23%) Digital Marketing Manager
8 31 (4.63%) Consultant
8 31 (4.63%) Senior Developer
9 29 (4.33%) Software Engineer
10 23 (3.44%) Developer/Software Engineer
11 22 (3.29%) Analyst
11 22 (3.29%) Marketing Communications Manager
12 21 (3.14%) Senior Manager
13 17 (2.54%) Architect
13 17 (2.54%) Java Developer
13 17 (2.54%) Marketing Executive
13 17 (2.54%) UX Designer
Libraries, Frameworks & Software Standards
1 89 (13.30%) React
2 72 (10.76%) HTML
3 62 (9.27%) CSS
4 59 (8.82%) React Native
5 31 (4.63%) Node.js
6 23 (3.44%) .NET
7 20 (2.99%) HTML5
8 17 (2.54%) jQuery
8 17 (2.54%) Spring
9 16 (2.39%) GraphQL
9 16 (2.39%) Web Services
10 14 (2.09%) Entity Framework
11 13 (1.94%) REST
12 12 (1.79%) CSS3
13 11 (1.64%) ASP.NET Web API
14 10 (1.49%) AngularJS
14 10 (1.49%) OLE
14 10 (1.49%) Spring Boot
14 10 (1.49%) Twitter Bootstrap
15 9 (1.35%) .NET Framework
Miscellaneous
1 57 (8.52%) Blog
1 57 (8.52%) User Experience
2 50 (7.47%) Analytical Skills
3 38 (5.68%) Podcast
4 36 (5.38%) Self-Motivation
5 33 (4.93%) Mobile App
6 30 (4.48%) Greenfield Project
7 21 (3.14%) Driving Licence
8 19 (2.84%) Digital Media
9 16 (2.39%) Video Editing
10 14 (2.09%) Animation
11 13 (1.94%) Graphic Design
12 10 (1.49%) Linux Command Line
13 9 (1.35%) Cyberthreat
13 9 (1.35%) Motion Graphics
14 8 (1.20%) Photography
15 7 (1.05%) Cloud Native
15 7 (1.05%) Life Science
15 7 (1.05%) Online Gambling
15 7 (1.05%) Security Operations Centre
Operating Systems
1 24 (3.59%) Android
2 21 (3.14%) Apple iOS
3 15 (2.24%) Linux
4 14 (2.09%) Windows
5 10 (1.49%) Unix
6 5 (0.75%) Debian
6 5 (0.75%) Ubuntu
7 4 (0.60%) VMS
8 2 (0.30%) Windows 10
9 1 (0.15%) MVS
Processes & Methodologies
1 154 (23.02%) Agile Software Development
2 152 (22.72%) Digital Marketing
3 120 (17.94%) Analytics
3 120 (17.94%) SEO
4 98 (14.65%) B2B
5 82 (12.26%) Software Engineering
6 71 (10.61%) CRM
7 64 (9.57%) Marketing Strategy
8 58 (8.67%) Copywriting
9 55 (8.22%) Project Management
10 51 (7.62%) Pay per click
11 49 (7.32%) B2B Marketing
12 45 (6.73%) E-Commerce
13 43 (6.43%) Content Strategy
14 41 (6.13%) Email Marketing
14 41 (6.13%) Microservices
15 39 (5.83%) Decision-Making
15 39 (5.83%) Problem-Solving
16 36 (5.38%) Customer Segmentation
16 36 (5.38%) Time Management
Programming Languages
1 124 (18.54%) JavaScript
2 71 (10.61%) C#
3 48 (7.17%) SQL
4 40 (5.98%) Python
5 39 (5.83%) Java
6 22 (3.29%) PHP
7 20 (2.99%) C
8 17 (2.54%) TypeScript
9 11 (1.64%) PowerShell
10 9 (1.35%) R
11 8 (1.20%) Java 8
12 7 (1.05%) Scala
13 6 (0.90%) Ruby
14 5 (0.75%) Apple Swift
14 5 (0.75%) C++
14 5 (0.75%) Clojure
14 5 (0.75%) Elixir
14 5 (0.75%) Elm
14 5 (0.75%) Kotlin
14 5 (0.75%) T-SQL
Qualifications
1 79 (11.81%) Degree
2 15 (2.24%) Security Cleared
3 10 (1.49%) SC Cleared
4 6 (0.90%) Computer Science Degree
5 5 (0.75%) DV Cleared
6 4 (0.60%) PMI Certification
7 3 (0.45%) PhD
8 2 (0.30%) CEH
8 2 (0.30%) CISA
8 2 (0.30%) CISM
8 2 (0.30%) CISSP
8 2 (0.30%) OSCP
9 1 (0.15%) DBS Check
9 1 (0.15%) JNCIA
9 1 (0.15%) JNCIS
9 1 (0.15%) Master's Degree
9 1 (0.15%) Microsoft Certification
9 1 (0.15%) Postgraduate
Quality Assurance & Compliance
1 21 (3.14%) QA
2 16 (2.39%) GDPR
3 7 (1.05%) Cyber Essentials
4 6 (0.90%) Data Quality
4 6 (0.90%) ISO/IEC 27001
4 6 (0.90%) NIST
5 2 (0.30%) CDISC
5 2 (0.30%) Good Clinical Practice
6 1 (0.15%) PMO
System Software
1 31 (4.63%) Docker
2 4 (0.60%) Active Directory
3 3 (0.45%) HDFS
4 2 (0.30%) Virtual Machines
5 1 (0.15%) VMware Infrastructure
Systems Management
1 19 (2.84%) Kubernetes
2 16 (2.39%) Terraform
3 15 (2.24%) Opscode Chef
4 7 (1.05%) Ansible
5 6 (0.90%) Puppet
6 5 (0.75%) Docker Swarm
7 3 (0.45%) MOM
8 2 (0.30%) Microsoft Intune
9 1 (0.15%) Computer Emergency Response Teams
9 1 (0.15%) Computer Incident Response Team
9 1 (0.15%) Host Intrusion Detection System
Vendors
1 77 (11.51%) Adobe
2 73 (10.91%) Google
3 66 (9.87%) Facebook
4 52 (7.77%) Microsoft
5 48 (7.17%) Instagram
5 48 (7.17%) Twitter
6 31 (4.63%) YouTube
7 22 (3.29%) Salesforce.com
8 11 (1.64%) Pardot
9 10 (1.49%) SAP
10 9 (1.35%) Oracle
11 6 (0.90%) Darktrace
11 6 (0.90%) FireEye
11 6 (0.90%) HubSpot
11 6 (0.90%) IBM
11 6 (0.90%) IronPort
11 6 (0.90%) LogRhythm
11 6 (0.90%) Pinterest
11 6 (0.90%) Snapchat
11 6 (0.90%) WooCommerce