The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 28 April 2017 with a comparison to the same period over the previous 2 years.

Social Media
UK
3 months to
28 Apr 2017
Same period 2016 Same period 2015
Rank 336 369 241
Rank change year-on-year +33 -128  
Permanent jobs citing Social Media 784 896 1522
As % of all permanent IT jobs advertised in the UK 0.90% 0.87% 1.37%
As % of the Miscellaneous category 2.19% 2.03% 3.36%
Number of salaries quoted 608 705 1133
Median salary £38,000 £42,500 £42,500
Median salary % change year-on-year -10.58% -  
90% offered a salary of more than £24,300 £25,000 £24,000
10% offered a salary of more than £65,000 £70,000 £65,000
UK excluding London median salary £35,000 £37,500 £37,500
% change year-on-year -6.66% -  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

Generic IT Skills
UK
Permanent job vacancies with a requirement for generic IT skills 35736 44061 45290
As % of all permanent IT job vacancies advertised in the UK 40.93% 42.59% 40.81%
Number of salaries quoted 28908 35682 35813
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26%  
90% offered a salary of more than £30,000 £30,000 £28,000
10% offered a salary of more than £80,000 £75,000 £77,500
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend

The job posting trend of jobs advertised citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

The salary distribution of IT jobs citing Social Media over the 3 months to 28 April 2017.

Salary histogram for Social Media in the UK

Social Media
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 3 months to 28 April 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +21 738 £38,250 -14.04% 150
London -6 324 £50,000 - 83
South East +43 144 £35,000 -22.22% 17
East of England +35 74 £52,500 +10.52% 10
Berkshire +70 60 £52,500 -16.00% 2
North West -24 53 £34,000 +4.61% 18
City of London +16 46 £55,000 +12.58% 21
Reading +59 42 £55,000 +62.96% 1
Yorkshire +51 42 £32,500 +25.00% 6
West Midlands -28 41 £25,000 -21.87% 6
South West +16 40 £36,000 -34.54% 4
Manchester -19 31 £40,000 +33.33% 7
Buckinghamshire +21 25 £35,000 +16.66% 3
Hertfordshire +10 25 £65,000 +30.00% 2
Essex +27 22 £25,500 -21.53% 1
Hampshire +5 22 £37,500 -28.57% 3
East Midlands +3 20 £32,500 -16.12% 6
Cambridgeshire +12 16 £52,500 +40.00% 6
Cheshire +1 16 £18,500 -27.45% 6
South Yorkshire +14 15 £34,000 +61.90%
Birmingham -12 15 £40,000 +6.66% 2
Sheffield - 15 £34,000 -
West Yorkshire +31 14 £35,500 +36.53% 4
Oxfordshire +18 14 £25,000 -53.91% 2
Cambridge +2 14 £52,500 +7.69% 4
Gloucestershire +14 13 £58,750 +67.85% 1
Portsmouth -4 13 £30,000 -40.00%
St Albans -18 13 £65,000 - 1
North Yorkshire +18 12 £30,000 -14.28%
Dorset +13 12 £28,750 -60.34%

For the 6 months to 28 April 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Social Media.

1 747 (48.35%) Marketing
2 403 (26.08%) HTML
3 393 (25.44%) Analytics
4 374 (24.21%) Google
5 359 (23.24%) JavaScript
6 347 (22.46%) SEO
7 343 (22.20%) Agile Software Development
8 321 (20.78%) CSS
9 310 (20.06%) Digital Marketing
10 274 (17.73%) Degree
11 235 (15.21%) Git (software)
12 234 (15.15%) Facebook
13 229 (14.82%) .NET
14 218 (14.11%) C#
15 212 (13.72%) OO
16 211 (13.66%) E-Commerce
17 208 (13.46%) MVC
18 199 (12.88%) HTML5
19 194 (12.56%) Google Analytics
19 194 (12.56%) Advertising
19 194 (12.56%) CRM
20 176 (11.39%) User Experience
21 175 (11.33%) PHP
22 173 (11.20%) TDD
23 172 (11.13%) Web Development
23 172 (11.13%) Pay per click
24 170 (11.00%) jQuery
25 164 (10.61%) SQL Server
26 158 (10.23%) ASP.NET
27 153 (9.90%) Analytical Skills

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 142 (9.19%) CMS
2 104 (6.73%) WordPress
3 37 (2.39%) SharePoint
4 33 (2.14%) Apache
4 33 (2.14%) Umbraco
5 22 (1.42%) SAS
6 21 (1.36%) Drupal
7 20 (1.29%) Apache Spark
8 17 (1.10%) Elasticsearch
9 14 (0.91%) Sitecore CMS
10 12 (0.78%) Skype for Business
11 10 (0.65%) nginx
12 9 (0.58%) Adobe Experience Manager
13 8 (0.52%) Apache Solr
14 7 (0.45%) Confluence
15 6 (0.39%) Exchange Server 2013
15 6 (0.39%) MQSeries
16 5 (0.32%) ArcGIS
16 5 (0.32%) DNN
16 5 (0.32%) NServiceBus
Applications
1 122 (7.90%) Microsoft Office
2 116 (7.51%) Photoshop
3 98 (6.34%) Microsoft Excel
4 66 (4.27%) Adobe Illustrator
5 49 (3.17%) Microsoft PowerPoint
6 41 (2.65%) InDesign
7 29 (1.88%) Adobe Creative Suite
8 15 (0.97%) SPSS
9 10 (0.65%) Microsoft Project
9 10 (0.65%) MS Visio
10 9 (0.58%) Adobe After Effects
10 9 (0.58%) Adobe Premiere
10 9 (0.58%) Fireworks
11 8 (0.52%) InVision
12 7 (0.45%) Spreadsheet
13 6 (0.39%) Adobe Captivate
14 5 (0.32%) Flinto
15 4 (0.26%) UXPin
16 3 (0.19%) Camtasia
17 2 (0.13%) Chatbot
Business Applications
1 26 (1.68%) Dynamics CRM
2 21 (1.36%) Magento
3 9 (0.58%) Eloqua
4 7 (0.45%) SAP Oil and Gas
4 7 (0.45%) WebTrends
5 4 (0.26%) Salesforce.com CRM
6 3 (0.19%) Adobe Campaign
6 3 (0.19%) Radian6
6 3 (0.19%) SDL Web 8
6 3 (0.19%) Shopify
7 2 (0.13%) Dynamics AX
7 2 (0.13%) Dynamics NAV
7 2 (0.13%) Oracle Retail
7 2 (0.13%) SessionCam
7 2 (0.13%) Social Studio
7 2 (0.13%) Unica
8 1 (0.065%) assyst
8 1 (0.065%) NetSuite
8 1 (0.065%) SAP Business One
8 1 (0.065%) Unit4 Business World
Cloud Services
1 194 (12.56%) Google Analytics
2 81 (5.24%) SaaS
3 64 (4.14%) AdWords
4 55 (3.56%) Amazon AWS
5 52 (3.37%) Microsoft Azure
6 31 (2.01%) MailChimp
7 28 (1.81%) Adobe Analytics
8 23 (1.49%) Office 365
9 20 (1.29%) PaaS
10 18 (1.17%) Google Tag Manager
11 16 (1.04%) GitHub
12 15 (0.97%) Google Cloud Platform
13 11 (0.71%) IaaS
14 10 (0.65%) AWS Lambda
15 9 (0.58%) Adobe Creative Cloud
15 9 (0.58%) Cloud Computing
15 9 (0.58%) Heroku
16 8 (0.52%) Google Play
17 5 (0.32%) Azure Active Directory
18 4 (0.26%) Oracle CX
Communications & Networking
1 89 (5.76%) Internet
2 24 (1.55%) Intranet
3 15 (0.97%) Skype
4 13 (0.84%) Firewall
5 10 (0.65%) SMS
6 8 (0.52%) LAN
7 7 (0.45%) SAN
7 7 (0.45%) TCP/IP
8 5 (0.32%) DHCP
8 5 (0.32%) DNS
8 5 (0.32%) NAS
8 5 (0.32%) VLAN
9 4 (0.26%) SSL
10 3 (0.19%) AMQP
10 3 (0.19%) Broadband
10 3 (0.19%) VPN
11 2 (0.13%) IPsec
11 2 (0.13%) Wi-Fi
11 2 (0.13%) Wireless
11 2 (0.13%) X.400
Database & Business Intelligence
1 164 (10.61%) SQL Server
2 143 (9.26%) NoSQL
3 113 (7.31%) MySQL
4 100 (6.47%) Big Data
5 90 (5.83%) SQL Server 2014
6 43 (2.78%) MongoDB
7 30 (1.94%) Relational Database
8 25 (1.62%) Hadoop
9 23 (1.49%) SQL Server 2016
10 21 (1.36%) HBase
11 20 (1.29%) Redis
12 18 (1.17%) Data Warehouse
13 17 (1.10%) Data Mining
14 14 (0.91%) Apache Hive
15 12 (0.78%) Neo4j
16 11 (0.71%) QlikView
17 10 (0.65%) Apache Cassandra
18 8 (0.52%) GIS
18 8 (0.52%) SQL Server Analysis Services
18 8 (0.52%) SQL Server Integration Services
Development Applications
1 235 (15.21%) Git (software)
2 36 (2.33%) Subversion
3 32 (2.07%) Grunt
4 29 (1.88%) Visual Studio
5 28 (1.81%) Xcode
6 22 (1.42%) Dreamweaver
7 21 (1.36%) gulp
8 20 (1.29%) JIRA
8 20 (1.29%) Maven
9 16 (1.04%) Jenkins
10 15 (0.97%) Selenium
11 13 (0.84%) Visual Studio Tools for Office
12 12 (0.78%) Axure RP
13 11 (0.71%) Jasmine
14 10 (0.65%) Moq
14 10 (0.65%) NUnit
14 10 (0.65%) SpecFlow
15 9 (0.58%) Bower
16 8 (0.52%) SonarQube
16 8 (0.52%) TeamCity
General
1 747 (48.35%) Marketing
2 194 (12.56%) Advertising
3 150 (9.71%) Finance
4 141 (9.13%) Retail
5 82 (5.31%) Publishing
6 68 (4.40%) Games
7 51 (3.30%) Telecoms
8 40 (2.59%) Banking
9 35 (2.27%) German Language
10 31 (2.01%) Legal
11 29 (1.88%) Brand Awareness
12 27 (1.75%) Manufacturing
13 20 (1.29%) Multimedia
14 14 (0.91%) Electronics
15 9 (0.58%) Automotive
15 9 (0.58%) Law
15 9 (0.58%) Mandarin Language
15 9 (0.58%) Pharmaceutical
16 8 (0.52%) Back Office
16 8 (0.52%) Spanish Language
Job Titles
1 544 (35.21%) Developer
2 175 (11.33%) .NET Developer
3 109 (7.06%) Consultant
4 101 (6.54%) Social Media Developer
5 95 (6.15%) Marketing Manager
6 88 (5.70%) JavaScript Developer
7 85 (5.50%) Front End Developer (Client-Side Developer)
8 84 (5.44%) Web Developer
9 83 (5.37%) Senior Developer
10 80 (5.18%) HTML Developer
11 77 (4.98%) Designer
12 71 (4.60%) PHP Developer
13 67 (4.34%) Junior
14 63 (4.08%) Marketing Executive
15 62 (4.01%) C# Developer
16 53 (3.43%) C# .NET Developer
16 53 (3.43%) Junior Developer
16 53 (3.43%) Recruitment Consultant
17 52 (3.37%) HTML CSS Developer
18 47 (3.04%) Analyst
Libraries, Frameworks & Software Standards
1 403 (26.08%) HTML
2 321 (20.78%) CSS
3 229 (14.82%) .NET
4 199 (12.88%) HTML5
5 170 (11.00%) jQuery
6 158 (10.23%) ASP.NET
7 146 (9.45%) ASP.NET MVC
8 135 (8.74%) AngularJS
9 129 (8.35%) ASP.NET Web API
10 126 (8.16%) Node.js
11 111 (7.18%) RESTful
12 107 (6.93%) WCF
13 96 (6.21%) ASP.NET MVC 5
13 96 (6.21%) CSS3
13 96 (6.21%) Web Services
14 89 (5.76%) Ajax
15 81 (5.24%) REST
16 68 (4.40%) JSON
17 67 (4.34%) XML
18 50 (3.24%) .NET Framework
Miscellaneous
1 176 (11.39%) User Experience
2 153 (9.90%) Analytical Skills
3 108 (6.99%) Mobile App
4 104 (6.73%) BBC
5 75 (4.85%) Blog
6 73 (4.72%) Digital Media
7 53 (3.43%) Computer Science
8 34 (2.20%) Management Information System
9 30 (1.94%) Algorithms
10 28 (1.81%) Animation
10 28 (1.81%) Virtual Team
11 23 (1.49%) Social Network
12 22 (1.42%) Graphic Design
13 21 (1.36%) Credit Risk
13 21 (1.36%) Greenfield Project
14 18 (1.17%) e-Learning
15 17 (1.10%) PMI
16 16 (1.04%) iPad
17 15 (0.97%) FMCG
17 15 (0.97%) Video Conferencing
Operating Systems
1 86 (5.57%) Apple iOS
2 63 (4.08%) Android
3 60 (3.88%) Linux
4 43 (2.78%) Windows
5 12 (0.78%) Windows Server
6 10 (0.65%) Mac OS X
7 8 (0.52%) Mac OS
7 8 (0.52%) Windows Server 2008
7 8 (0.52%) Windows Server 2012
8 7 (0.45%) Ubuntu
9 6 (0.39%) Windows 7
10 4 (0.26%) CentOS
10 4 (0.26%) Unix
11 3 (0.19%) Solaris
11 3 (0.19%) VMS
12 2 (0.13%) AIX
13 1 (0.065%) Windows XP
Processes & Methodologies
1 393 (25.44%) Analytics
2 347 (22.46%) SEO
3 343 (22.20%) Agile Software Development
4 310 (20.06%) Digital Marketing
5 212 (13.72%) OO
6 211 (13.66%) E-Commerce
7 208 (13.46%) MVC
8 194 (12.56%) CRM
9 173 (11.20%) TDD
10 172 (11.13%) Pay per click
10 172 (11.13%) Web Development
11 116 (7.51%) BDD
12 111 (7.18%) Web Application Development
13 104 (6.73%) Email Marketing
13 104 (6.73%) Marketing Strategy
14 102 (6.60%) Project Management
15 100 (6.47%) Content Management
16 98 (6.34%) Business Development
17 94 (6.08%) Business Intelligence
18 89 (5.76%) Scrum
Programming Languages
1 359 (23.24%) JavaScript
2 218 (14.11%) C#
3 175 (11.33%) PHP
4 150 (9.71%) SQL
5 128 (8.28%) Ruby
6 124 (8.03%) Java
7 65 (4.21%) Python
8 38 (2.46%) C
8 38 (2.46%) Objective-C
9 18 (1.17%) R
10 17 (1.10%) T-SQL
11 16 (1.04%) C++
12 15 (0.97%) Apple Swift
13 11 (0.71%) Perl
13 11 (0.71%) TypeScript
14 9 (0.58%) Scala
15 7 (0.45%) PowerShell
16 6 (0.39%) ActionScript
16 6 (0.39%) ES6
16 6 (0.39%) PHP 5
Qualifications
1 274 (17.73%) Degree
2 31 (2.01%) Security Cleared
3 17 (1.10%) PMI Certification
3 17 (1.10%) SC Cleared
4 16 (1.04%) DV Cleared
5 8 (0.52%) Microsoft Certification
5 8 (0.52%) OCMJEA
5 8 (0.52%) Sun Certification
6 7 (0.45%) Analytics IQ
6 7 (0.45%) MCSE
7 5 (0.32%) CISSP
7 5 (0.32%) MCSA
7 5 (0.32%) VMware Certified Professional (VCP)
8 4 (0.26%) CESG Certified Professional
8 4 (0.26%) ISEB
9 3 (0.19%) CISA
9 3 (0.19%) CISM
9 3 (0.19%) MCP
9 3 (0.19%) PMP
10 2 (0.13%) Postgraduate
Quality Assurance & Compliance
1 50 (3.24%) QA
2 7 (0.45%) ISO/IEC 27001
3 5 (0.32%) SLA
4 3 (0.19%) GDPR
5 2 (0.13%) Actionable Recommendations
5 2 (0.13%) HMG Security Policy Framework
5 2 (0.13%) PMO
6 1 (0.065%) 21 CFR Part 11
6 1 (0.065%) GCP
6 1 (0.065%) GLP
6 1 (0.065%) GMP
6 1 (0.065%) GxP
6 1 (0.065%) PCI DSS
6 1 (0.065%) Sarbanes-Oxley
System Software
1 13 (0.84%) Docker
2 10 (0.65%) Active Directory
3 8 (0.52%) VMware Infrastructure
4 6 (0.39%) Hyper-V
5 5 (0.32%) XenApp
6 3 (0.19%) Apache ZooKeeper
6 3 (0.19%) Samba
7 1 (0.065%) Apache Flume
7 1 (0.065%) Virtual Desktop
7 1 (0.065%) vSphere
Systems Management
1 16 (1.04%) Opscode Chef
2 6 (0.39%) Ansible
2 6 (0.39%) Backup Exec
3 5 (0.32%) Puppet
4 2 (0.13%) SCCM
4 2 (0.13%) WSUS
5 1 (0.065%) Docker Swarm
5 1 (0.065%) ITRS Geneos
5 1 (0.065%) Kubernetes
5 1 (0.065%) Mesos
5 1 (0.065%) Nagios
Vendors
1 374 (24.21%) Google
2 234 (15.15%) Facebook
3 134 (8.67%) Twitter
4 131 (8.48%) Adobe
5 127 (8.22%) Microsoft
6 110 (7.12%) Apple
7 104 (6.73%) Sony
7 104 (6.73%) Yahoo!
8 44 (2.85%) Oracle
9 29 (1.88%) SAP
10 25 (1.62%) Salesforce.com
11 17 (1.10%) Cognizant
12 15 (0.97%) Sitecore
13 14 (0.91%) Zend
14 13 (0.84%) DevExpress
14 13 (0.84%) Hootsuite
14 13 (0.84%) Telerik
15 11 (0.71%) Tableau
16 10 (0.65%) DoubleClick
16 10 (0.65%) VMware
Cardiff, South Glamorgan
IntaPeople
Salary: £27282 per annum
Posted: 16 hours ago
Milton Keynes, Buckinghamshire
Stafford-Sharp Associates
Salary: £25000.00 - £35000.00 per annum + Bens
Posted: 16 hours ago
Deeside, Clwyd
Uniting Ambition
Salary: £20k - 28k per year + holidays, pension, discounts, parking and gym!
Posted: 11 hours ago
Reigate, Surrey
Stafford-Sharp Associates
Salary: £30000 - £32000 per annum
Posted: 11 hours ago
Batley, West Yorkshire
Type Agency
Salary: From £25,000 to £30,000 per annum
Posted: Yesterday
Horsham, West Sussex
IT Executive Ltd
Salary: £25000 - £30000 per annum
Posted: Yesterday
Leeds, West Yorkshire
Oscar
Salary: £40000 - £55000 per annum + competetive benefits
Posted: 12 hours ago
London
Talent Point Ltd
Salary: £65000.00 - £75000.00 per annum
Posted: Yesterday
London
Digital Gurus
Salary: £33000 - £40000 per annum
Posted: 19 hours ago
London
ARC IT Recruitment Ltd
Salary: Up to 45k + 10% bonus + Benefits.
Posted: 11 hours ago
London
Dawson & Walsh
Salary: £50000 - £60000 per annum + Bonus + Pension + Benefits
Posted: Yesterday
Cambridge, Cambridgeshire
Client Server
Salary: £35k to £50k + benefits
Posted: 2 days ago
London
Digital Gurus
Posted: 13 hours ago
North London
Heat Recruitment
Salary: From £35,000 to £50,000 per annum
Posted: 2 days ago
East London
Wiser Recruitment
Salary: From £30,000 to £50,000 per annum depending on experience
Posted: 2 days ago
Preston, Lancashire
Evolution Recruitment Solutions
Salary: 20,000 - 24,000
Posted: 3 days ago
Henley-On-Thames, Oxfordshire
Opensauce /New Growth Ltd
Salary: £20000 - £30000 per annum
Posted: Yesterday
London
Talent Point Ltd
Salary: £65000.00 - £75000.00 per annum
Posted: Yesterday
London
Networking People
Salary: £48000 - £52000 per annum + Bens
Posted: 2 days ago
Chester, Cheshire
Senitor Associates
Salary: £16000 - £20000 per annum + OTE 40k
Posted: 8 hours ago
Bedford, Bedfordshire
IT Connections
Salary: 17,000 to £20,000 + Bonus
Posted: 12 hours ago
City, London
Energon People
Salary: £40000.00 - £50000.00 per annum + bonus + benefits
Posted: 6 hours ago
London
Austin Fraser
Salary: £30000 - £35000 per annum
Posted: 2 days ago
London
Salt
Salary: £35000.00 - £42000.00 per annum + Benefits + Bonus
Posted: 11 hours ago
Ilkley, West Yorkshire
Marmion Recruitment
Salary: From £22,000 to £25,000 per annum DOE
Posted: Yesterday
Brighton, East Sussex
X4 Group
Salary: £30k - 40k per year
Posted: 2 days ago
Northampton, Northamptonshire
flatraterecruiting
Salary: From £27,000 to £37,000 per annum
Posted: 3 days ago
Birmingham, West Midlands (County)
Mortimer Spinks
Salary: £20000 - £30000 per annum
Posted: 2 days ago
London
Premier Media
Salary: £80000 - £90000 per annum
Posted: 3 days ago
St. Albans, Hertfordshire
Dawson & Walsh
Salary: £40000 - £80000 per annum + Bonus + Pension + Benefits
Posted: 4 days ago