Customer Insight Job Trends in Wales

Customer Insight
UK > Wales

The table below provides summary statistics and salary benchmarking for jobs advertised in Wales requiring Customer Insight skills. It covers permanent job vacancies from the 6 months leading up to 11 February 2026, with comparisons to the same periods in the previous two years.

6 months to
11 Feb 2026
Same period 2025 Same period 2024
Rank 69 - 91
Rank change year-on-year - - +16
Permanent jobs citing Customer Insight 6 0 13
As % of all permanent jobs in Wales 0.56% - 0.98%
As % of the Processes & Methodologies category 0.76% - 1.14%
Number of salaries quoted 3 0 13
10th Percentile - - -
25th Percentile £46,250 - -
Median annual salary (50th Percentile) £47,500 - £34,000
75th Percentile £48,750 - -
90th Percentile - - -
UK median annual salary £47,500 £70,000 £57,500
% change year-on-year -32.14% +21.74% -14.81%

All Process & Methodology Skills
Wales

Customer Insight falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Wales.

Permanent vacancies with a requirement for process or methodology skills 790 673 1,145
As % of all permanent jobs advertised in Wales 73.35% 87.97% 86.55%
Number of salaries quoted 504 303 881
10th Percentile £27,150 £31,250 £27,500
25th Percentile £35,000 £36,375 £35,000
Median annual salary (50th Percentile) £49,000 £49,104 £45,000
Median % change year-on-year -0.21% +9.12% -
75th Percentile £60,000 £65,000 £61,445
90th Percentile £78,797 £77,000 £72,253
UK median annual salary £55,000 £60,000 £55,000
% change year-on-year -8.33% +9.09% -12.00%

Customer Insight
Job Vacancy Trend in Wales

Historical trend showing the proportion of permanent IT job postings citing Customer Insight relative to all permanent IT jobs advertised in Wales.

Customer Insight job vacancy trend in Wales

Customer Insight
Salary Trend in Wales

Salary distribution trend for jobs in Wales citing Customer Insight.

Salary distribution trend for jobs in Wales citing Customer Insight

Customer Insight
Job Locations in Wales

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Insight within the Wales region over the 6 months to 11 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North Wales - 3 £47,500 - 1
South Wales - 3 - - 1
Customer Insight
UK

Customer Insight
Co-Occurring Skills & Capabilities in Wales by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 1 (16.67%) Microsoft Excel
Cloud Services
1 3 (50.00%) SaaS
1 3 (50.00%) Slack
2 1 (16.67%) Azure
2 1 (16.67%) Azure Data Factory
2 1 (16.67%) Azure Synapse Analytics
2 1 (16.67%) Power Platform
Database & Business Intelligence
1 1 (16.67%) Azure SQL Database
1 1 (16.67%) Power BI
1 1 (16.67%) SQL Server
1 1 (16.67%) SQL Server Reporting Services
General
1 6 (100.00%) Social Skills
2 3 (50.00%) Analytical Skills
2 3 (50.00%) Finance
2 3 (50.00%) Law
2 3 (50.00%) Marketing
2 3 (50.00%) Presentation Skills
3 2 (33.33%) Public Sector
Job Titles
1 3 (50.00%) Customer Support Manager
1 3 (50.00%) Head of Support
1 3 (50.00%) Support Manager
2 2 (33.33%) Architect
2 2 (33.33%) Solutions Architect
3 1 (16.67%) Business Manager
3 1 (16.67%) Insight Manager
Miscellaneous
1 3 (50.00%) Onboarding
2 2 (33.33%) Self-Motivation
2 2 (33.33%) Virtual Team
3 1 (16.67%) Analytical Mindset
Processes & Methodologies
1 6 (100.00%) Continuous Improvement
2 5 (83.33%) Customer Experience
3 4 (66.67%) Process Improvement
4 3 (50.00%) AI
4 3 (50.00%) Analytics
4 3 (50.00%) Client Onboarding
4 3 (50.00%) Coaching
4 3 (50.00%) Conflict Resolution
4 3 (50.00%) CRM
4 3 (50.00%) Customer Retention
4 3 (50.00%) Customer Service
4 3 (50.00%) Decision-Making
4 3 (50.00%) E-Commerce
4 3 (50.00%) People Management
4 3 (50.00%) Problem-Solving
4 3 (50.00%) Regulatory Compliance
5 2 (33.33%) B2B
5 2 (33.33%) Business Development
5 2 (33.33%) Strategic Thinking
5 2 (33.33%) Technical Architecture
Programming Languages
1 1 (16.67%) Data Analysis Expressions
1 1 (16.67%) SQL
Qualifications
1 1 (16.67%) Six Sigma Green Belt
Quality Assurance & Compliance
1 1 (16.67%) Actionable Recommendations