Period
to 18 November 2019

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 18 November 2019 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK > England
6 months to
18 Nov 2019
Same period 2018 Same period 2017
Rank 570 550 525
Rank change year-on-year -20 -25 +8
Permanent jobs citing Google Analytics 543 720 875
As % of all permanent IT jobs advertised in England 0.43% 0.48% 0.52%
As % of the Cloud Services category 1.33% 1.89% 2.66%
Number of salaries quoted 451 623 725
England median annual salary £45,000 £40,000 £40,000
Median salary % change year-on-year +12.50% - +6.67%
10th Percentile £27,500 £26,250 £25,500
90th Percentile £67,500 £67,500 £63,750
UK median annual salary £45,000 £40,000 £40,000
% change year-on-year +12.50% - +6.67%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Permanent vacancies with a requirement for cloud computing skills 40,860 38,187 32,856
As % of all permanent IT jobs advertised in England 32.54% 25.52% 19.57%
Number of salaries quoted 33,638 30,947 27,324
England median annual salary £55,000 £55,000 £52,500
Median salary % change year-on-year - +4.76% +1.94%
10th Percentile £30,000 £30,000 £27,500
90th Percentile £90,000 £85,000 £80,000
UK median annual salary £55,000 £55,000 £50,000
% change year-on-year - +10.00% -

Google Analytics
Job Vacancy Trend in England

Job postings citing Google Analytics as a percentage of all IT jobs advertised in England.

Job vacancy trend for Google Analytics in England

Google Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in England.

Salary trend for Google Analytics in England

Google Analytics
Salary Histogram in England

The salary distribution of IT jobs citing Google Analytics in England over the 6 months to 18 November 2019.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 18 November 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +77 343 £50,000 +17.65% 44
South East 0 98 £39,000 -2.50% 12
North of England -26 35 £41,250 +10.00% 18
South West +1 26 £35,000 +16.67% 10
North West +22 23 £40,000 -5.88% 11
East of England +36 19 £60,000 +41.18% 8
Midlands -10 19 £32,500 +8.33% 11
Yorkshire -16 12 £42,500 +21.43% 5
West Midlands -7 11 £35,000 +16.67% 8
East Midlands +17 8 £30,250 -3.97% 3
Google Analytics
UK

For the 6 months to 18 November 2019, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Google Analytics.

1 541 (99.63%) Google
2 540 (99.45%) Analytics
3 264 (48.62%) Marketing
4 140 (25.78%) Analytical Skills
5 136 (25.05%) JavaScript
6 134 (24.68%) SQL
7 125 (23.02%) HTML
8 123 (22.65%) SEO
8 123 (22.65%) Agile Software Development
9 121 (22.28%) Adobe
10 119 (21.92%) User Experience
11 109 (20.07%) E-Commerce
11 109 (20.07%) CSS
12 96 (17.68%) Digital Marketing
13 92 (16.94%) Business Intelligence
14 91 (16.76%) Microsoft Excel
15 90 (16.57%) Python
16 77 (14.18%) Social Media
17 75 (13.81%) Adobe Analytics
17 75 (13.81%) A/B Testing
18 71 (13.08%) R
19 69 (12.71%) Retail
19 69 (12.71%) Web Analytics
20 68 (12.52%) Power BI
20 68 (12.52%) Power Platform
21 67 (12.34%) Tableau
22 66 (12.15%) Finance
23 65 (11.97%) Visualisation
24 64 (11.79%) Problem-Solving
25 61 (11.23%) Digital Analytics

Google Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 60 (11.05%) CMS
2 43 (7.92%) WordPress
3 11 (2.03%) SharePoint
4 10 (1.84%) Elasticsearch
5 8 (1.47%) Drupal
6 7 (1.29%) Apache Spark
7 6 (1.10%) Confluence
7 6 (1.10%) Sitefinity
8 5 (0.92%) Adobe Experience Manager
8 5 (0.92%) Apache
8 5 (0.92%) SAS
8 5 (0.92%) Sitecore CMS
8 5 (0.92%) Umbraco
9 3 (0.55%) Apache Solr
9 3 (0.55%) EPiServer
10 2 (0.37%) Apache Airflow
10 2 (0.37%) Mule
10 2 (0.37%) SugarCRM
11 1 (0.18%) WebSphere
Applications
1 91 (16.76%) Microsoft Excel
2 34 (6.26%) Microsoft Office
3 19 (3.50%) InVision
4 18 (3.31%) Sketch
5 16 (2.95%) Microsoft PowerPoint
6 15 (2.76%) Photoshop
7 9 (1.66%) Adobe Illustrator
8 7 (1.29%) Adobe Creative Suite
9 6 (1.10%) Zeplin
10 4 (0.74%) Adobe Premiere
10 4 (0.74%) SPSS
11 2 (0.37%) Adobe XD
11 2 (0.37%) Figma
11 2 (0.37%) Spreadsheet
12 1 (0.18%) InDesign
12 1 (0.18%) OmniGraffle
Business Applications
1 11 (2.03%) Magento
1 11 (2.03%) WebTrends
2 6 (1.10%) Dynamics CRM
3 5 (0.92%) Adobe Campaign
3 5 (0.92%) Payment Gateway
3 5 (0.92%) SAP Hybris
4 4 (0.74%) Eloqua
4 4 (0.74%) SessionCam
4 4 (0.74%) Shopify
5 2 (0.37%) Data Workbench
5 2 (0.37%) Salesforce.com CRM
5 2 (0.37%) Social Studio
Cloud Services
1 75 (13.81%) Adobe Analytics
2 68 (12.52%) Power Platform
3 51 (9.39%) AWS
3 51 (9.39%) Google Tag Manager
4 44 (8.10%) AdWords
5 32 (5.89%) GCP
6 29 (5.34%) SaaS
7 20 (3.68%) Cloud Computing
8 19 (3.50%) Azure
9 14 (2.58%) Office 365
10 11 (2.03%) G Suite
10 11 (2.03%) GitHub
11 8 (1.47%) Amazon S3
12 7 (1.29%) Firebase
13 6 (1.10%) MailChimp
14 5 (0.92%) Amazon CloudWatch
14 5 (0.92%) Amazon EC2
14 5 (0.92%) CloudFront
14 5 (0.92%) Google Sheets
14 5 (0.92%) Route 53
Communications & Networking
1 6 (1.10%) SSL
2 4 (0.74%) Extranet
2 4 (0.74%) Intranet
3 3 (0.55%) HTTP
3 3 (0.55%) Internet
4 2 (0.37%) FTP
5 1 (0.18%) SMS
5 1 (0.18%) SSH
5 1 (0.18%) Unified Communications
5 1 (0.18%) Wi-Fi
5 1 (0.18%) Wireless
Database & Business Intelligence
1 68 (12.52%) Power BI
2 42 (7.73%) Data Warehouse
3 25 (4.60%) MySQL
4 21 (3.87%) BigQuery
5 18 (3.31%) Big Data
6 16 (2.95%) Looker
6 16 (2.95%) QlikView
7 13 (2.39%) SQL Server
8 11 (2.03%) NoSQL
9 9 (1.66%) Data Mining
10 8 (1.47%) Hadoop
11 7 (1.29%) Mixpanel
12 6 (1.10%) MongoDB
12 6 (1.10%) SQL Server Integration Services
13 5 (0.92%) Apache Hive
13 5 (0.92%) Redis
14 4 (0.74%) Amazon Redshift
15 3 (0.55%) JasperReports
15 3 (0.55%) MS Access
15 3 (0.55%) Snowflake Schema
Development Applications
1 20 (3.68%) JIRA
2 18 (3.31%) Git (software)
3 12 (2.21%) Jasmine
4 7 (1.29%) Axure RP
4 7 (1.29%) Visual Studio
4 7 (1.29%) Visual Website Optimizer
5 5 (0.92%) Jenkins
6 3 (0.55%) Bitbucket
6 3 (0.55%) CircleCI
6 3 (0.55%) Mocha
6 3 (0.55%) Team Foundation Server
7 2 (0.37%) Android Studio
7 2 (0.37%) Crashlytics
7 2 (0.37%) Subversion
8 1 (0.18%) Bower
8 1 (0.18%) Grunt
8 1 (0.18%) PostCSS
8 1 (0.18%) SoapUI
8 1 (0.18%) Toad
8 1 (0.18%) Xcode
General
1 264 (48.62%) Marketing
2 69 (12.71%) Retail
3 66 (12.15%) Finance
4 51 (9.39%) Advertising
5 26 (4.79%) Publishing
6 17 (3.13%) Banking
6 17 (3.13%) Police
7 14 (2.58%) Brand Awareness
8 8 (1.47%) Games
9 7 (1.29%) Back Office
10 6 (1.10%) Automotive
10 6 (1.10%) Manufacturing
10 6 (1.10%) Telecoms
11 3 (0.55%) Billing
11 3 (0.55%) German Language
12 1 (0.18%) French Language
12 1 (0.18%) Law
12 1 (0.18%) Public Sector
Job Titles
1 164 (30.20%) Analyst
2 76 (14.00%) Developer
3 60 (11.05%) Data Analyst
4 41 (7.55%) Marketing Manager
5 35 (6.45%) Digital Analyst
5 35 (6.45%) Web Analyst
6 26 (4.79%) Designer
7 23 (4.24%) Data Engineer
7 23 (4.24%) Front End Developer (Client-Side Developer)
8 22 (4.05%) Junior
8 22 (4.05%) Product Manager
9 21 (3.87%) Analytics Manager
10 20 (3.68%) Marketing Executive
11 19 (3.50%) Senior Analyst
11 19 (3.50%) SQL Analyst
12 16 (2.95%) Cloud Engineer
12 16 (2.95%) Junior Analyst
13 15 (2.76%) Consultant
13 15 (2.76%) Data Scientist
13 15 (2.76%) Insight Analyst
Libraries, Frameworks & Software Standards
1 125 (23.02%) HTML
2 109 (20.07%) CSS
3 46 (8.47%) jQuery
4 27 (4.97%) JSON
4 27 (4.97%) Sass
5 22 (4.05%) AngularJS
6 20 (3.68%) HTML5
7 16 (2.95%) CSS3
7 16 (2.95%) Web Services
8 15 (2.76%) .NET
9 14 (2.58%) DOM
10 13 (2.39%) React
11 12 (2.21%) RxJS
11 12 (2.21%) Twitter Bootstrap
12 10 (1.84%) NgRx
13 9 (1.66%) Laravel
13 9 (1.66%) LESS
14 8 (1.47%) Google Maps API
15 7 (1.29%) REST
16 6 (1.10%) XML
Miscellaneous
1 140 (25.78%) Analytical Skills
2 119 (21.92%) User Experience
3 77 (14.18%) Social Media
4 41 (7.55%) Mobile App
5 23 (4.24%) Digital Media
6 20 (3.68%) Marketing Technology
7 16 (2.95%) Algorithms
8 15 (2.76%) Analytical Mindset
9 14 (2.58%) FMCG
10 13 (2.39%) Enterprise Software
11 11 (2.03%) Blog
12 8 (1.47%) Self-Motivation
13 6 (1.10%) Management Information System
14 4 (0.74%) BBC
14 4 (0.74%) Greenfield Project
14 4 (0.74%) Smartphone
15 3 (0.55%) Data Structures
15 3 (0.55%) Taxonomies
15 3 (0.55%) Video Conferencing
15 3 (0.55%) Virtual Team
Operating Systems
1 17 (3.13%) Android
2 16 (2.95%) Apple iOS
3 11 (2.03%) Linux
4 8 (1.47%) Windows
5 1 (0.18%) Unix
5 1 (0.18%) VMS
5 1 (0.18%) Windows 10
Processes & Methodologies
1 540 (99.45%) Analytics
2 123 (22.65%) Agile Software Development
2 123 (22.65%) SEO
3 109 (20.07%) E-Commerce
4 96 (17.68%) Digital Marketing
5 92 (16.94%) Business Intelligence
6 75 (13.81%) A/B Testing
7 69 (12.71%) Web Analytics
8 65 (11.97%) Visualisation
9 64 (11.79%) Problem-Solving
10 61 (11.23%) Digital Analytics
11 56 (10.31%) Data Analysis
12 54 (9.94%) B2B
13 51 (9.39%) Decision-Making
13 51 (9.39%) Web Development
14 50 (9.21%) Actionable Insight
14 50 (9.21%) CRM
14 50 (9.21%) Pay per click
15 47 (8.66%) Front End Development
16 46 (8.47%) Tag Management
Programming Languages
1 136 (25.05%) JavaScript
2 134 (24.68%) SQL
3 90 (16.57%) Python
4 71 (13.08%) R
5 44 (8.10%) PHP
6 13 (2.39%) Java
7 11 (2.03%) ES6
8 9 (1.66%) C
9 8 (1.47%) C#
10 5 (0.92%) Scala
11 4 (0.74%) Kotlin
12 3 (0.55%) Groovy
12 3 (0.55%) MATLAB
12 3 (0.55%) VBA
13 2 (0.37%) Apple Swift
13 2 (0.37%) C++
13 2 (0.37%) Go
13 2 (0.37%) VB
Qualifications
1 61 (11.23%) Degree
2 10 (1.84%) Computer Science Degree
2 10 (1.84%) Numerate Degree
3 5 (0.92%) Master's Degree
4 3 (0.55%) PhD
5 2 (0.37%) Analytics IQ
5 2 (0.37%) DBS Check
6 1 (0.18%) AWS Certification
Quality Assurance & Compliance
1 40 (7.37%) QA
2 20 (3.68%) Data Quality
3 10 (1.84%) GDPR
4 4 (0.74%) Actionable Recommendations
5 1 (0.18%) SLA
5 1 (0.18%) WCAG
System Software
1 15 (2.76%) Docker
Systems Management
1 10 (1.84%) Matomo
2 4 (0.74%) Ansible
2 4 (0.74%) cPanel
2 4 (0.74%) Terraform
3 3 (0.55%) Docker Swarm
3 3 (0.55%) Kubernetes
4 1 (0.18%) Opscode Chef
4 1 (0.18%) Pingdom
4 1 (0.18%) Puppet
Vendors
1 541 (99.63%) Google
2 121 (22.28%) Adobe
3 67 (12.34%) Tableau
4 48 (8.84%) Salesforce.com
5 38 (7.00%) Microsoft
6 33 (6.08%) Facebook
6 33 (6.08%) Tealium
7 29 (5.34%) Hotjar
8 22 (4.05%) Optimizely
9 21 (3.87%) Ensighten
10 20 (3.68%) Twitter
11 18 (3.31%) IBM
12 17 (3.13%) Marketo
13 15 (2.76%) HubSpot
13 15 (2.76%) SAP
14 12 (2.21%) Instagram
15 11 (2.03%) Informatica
16 10 (1.84%) Pardot
17 9 (1.66%) Screaming Frog
18 8 (1.47%) Crimson Hexagon