Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 13 April 2026, with comparisons to the same periods in the previous two years.

6 months to
13 Apr 2026
Same period 2025 Same period 2024
Rank 496 372 516
Rank change year-on-year -124 +144 +6
Permanent jobs citing Google Analytics 179 240 313
As % of all permanent jobs in England 0.24% 0.65% 0.39%
As % of the Cloud Services category 0.74% 1.75% 1.07%
Number of salaries quoted 129 99 294
10th Percentile £26,250 £31,200 £28,075
25th Percentile £30,000 £37,875 £32,500
Median annual salary (50th Percentile) £40,000 £47,500 £42,500
Median % change year-on-year -15.79% +11.76% -15.00%
75th Percentile £52,500 £58,750 £58,625
90th Percentile £62,250 £74,000 £68,750
UK median annual salary £39,500 £48,326 £42,500
% change year-on-year -18.26% +13.71% -9.57%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,130 13,734 29,207
As % of all permanent jobs advertised in England 32.05% 37.31% 36.12%
Number of salaries quoted 12,930 10,220 24,180
10th Percentile £30,250 £32,000 £30,000
25th Percentile £41,517 £45,000 £41,250
Median annual salary (50th Percentile) £60,000 £62,500 £57,500
Median % change year-on-year -4.00% +8.70% -11.54%
75th Percentile £83,438 £83,750 £77,500
90th Percentile £100,000 £105,000 £97,500
UK median annual salary £60,000 £62,500 £57,500
% change year-on-year -4.00% +8.70% -11.54%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 13 April 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 13 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -55 74 £45,500 -24.17% 30
North of England -45 39 £30,000 -25.00% 18
South East -60 24 £47,500 +50.79% 23
North West -22 23 £30,000 -25.00% 13
Midlands -57 16 £40,000 -8.05% 8
West Midlands -18 13 £40,000 -5.88% 3
East of England -22 12 £32,000 -32.63% 8
Yorkshire -55 9 £48,105 +6.90% 2
South West -42 7 £32,500 -21.69% 4
North East - 7 £33,000 - 3
East Midlands -55 3 £26,000 -40.23% 5
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 33 (18.44%) WordPress
2 26 (14.53%) CMS
3 5 (2.79%) Confluence
4 3 (1.68%) Drupal
5 2 (1.12%) Apache
5 2 (1.12%) Umbraco
6 1 (0.56%) Apache Airflow
6 1 (0.56%) Joomla!
Applications
1 14 (7.82%) Adobe XD
2 13 (7.26%) Microsoft Excel
3 7 (3.91%) Microsoft Office
3 7 (3.91%) Spreadsheet
4 4 (2.23%) Adobe Creative Suite
5 3 (1.68%) InDesign
5 3 (1.68%) Trello
6 2 (1.12%) Photoshop
7 1 (0.56%) Adobe Illustrator
7 1 (0.56%) Adobe Premiere
7 1 (0.56%) Microsoft PowerPoint
7 1 (0.56%) Notion
Business Applications
1 19 (10.61%) Magento
2 5 (2.79%) Shopify
3 2 (1.12%) Salesforce CRM
Cloud Services
1 30 (16.76%) Power Platform
2 25 (13.97%) GCP
3 18 (10.06%) Google Ads
4 16 (8.94%) Figma
5 14 (7.82%) SaaS
6 12 (6.70%) Google Tag Manager
7 11 (6.15%) MailChimp
8 8 (4.47%) Adobe Analytics
9 6 (3.35%) Azure
10 5 (2.79%) Contentsquare
10 5 (2.79%) Google Sheets
11 4 (2.23%) Canva
12 3 (1.68%) Azure Cosmos DB
12 3 (1.68%) GitHub
12 3 (1.68%) Google Data Studio
12 3 (1.68%) PaaS
13 2 (1.12%) Microsoft Copilot
14 1 (0.56%) Bloomreach
14 1 (0.56%) dbt
14 1 (0.56%) SAP Commerce Cloud
Communications & Networking
1 4 (2.23%) SMS
2 1 (0.56%) VPN
Database & Business Intelligence
1 36 (20.11%) Looker
2 30 (16.76%) Power BI
3 22 (12.29%) BigQuery
4 21 (11.73%) Metadata
5 16 (8.94%) Tableau
6 4 (2.23%) Azure SQL Database
7 3 (1.68%) Power Query
8 1 (0.56%) Amazon Athena
8 1 (0.56%) Amazon RDS
8 1 (0.56%) Mixpanel
Development Applications
1 14 (7.82%) Axure RP
1 14 (7.82%) Balsamiq
2 5 (2.79%) JIRA
3 3 (1.68%) Visual Studio
4 1 (0.56%) Bitbucket
4 1 (0.56%) Git
4 1 (0.56%) Selenium
4 1 (0.56%) Visual Website Optimizer
General
1 120 (67.04%) Marketing
2 64 (35.75%) Analytical Skills
3 51 (28.49%) Social Skills
4 33 (18.44%) Public Sector
5 28 (15.64%) Inclusion and Diversity
6 24 (13.41%) Retail
7 20 (11.17%) Law
7 20 (11.17%) Organisational Skills
8 14 (7.82%) Finance
9 12 (6.70%) Advertising
10 9 (5.03%) Automotive
11 8 (4.47%) Brand Awareness
11 8 (4.47%) Publishing
12 4 (2.23%) French Language
12 4 (2.23%) Games
12 4 (2.23%) German Language
12 4 (2.23%) Manufacturing
13 3 (1.68%) Presentation Skills
14 2 (1.12%) Influencing Skills
14 2 (1.12%) Pharmaceutical
Job Titles
1 36 (20.11%) Analyst
2 14 (7.82%) E-Commerce Manager
2 14 (7.82%) Performance Analyst
3 13 (7.26%) Designer
3 13 (7.26%) UX Designer
4 12 (6.70%) Coordinator
5 11 (6.15%) Marketing Executive
6 10 (5.59%) E-Commerce Specialist
7 9 (5.03%) Data Analyst
7 9 (5.03%) Marketing Manager
7 9 (5.03%) SEO Specialist
8 8 (4.47%) Lead
8 8 (4.47%) Product Analyst
9 6 (3.35%) Analytics Manager
9 6 (3.35%) Web Analyst
10 5 (2.79%) Marketing Analyst
10 5 (2.79%) Marketing Analytics Analyst
10 5 (2.79%) Testing Analyst
10 5 (2.79%) Web Analytics Analyst
10 5 (2.79%) Web Marketing Analyst
Libraries, Frameworks & Software Standards
1 27 (15.08%) HTML
2 26 (14.53%) CSS
3 4 (2.23%) JSON
4 3 (1.68%) DOM
5 2 (1.12%) Next.js
6 1 (0.56%) jQuery
Miscellaneous
1 27 (15.08%) Social Media
2 21 (11.73%) Product Ownership
3 13 (7.26%) Algorithms
4 9 (5.03%) Blog
4 9 (5.03%) Driving Licence
5 8 (4.47%) Analytical Mindset
6 7 (3.91%) Onboarding
6 7 (3.91%) Web Conferencing
7 6 (3.35%) Marketing Technology
8 5 (2.79%) Data Structures
8 5 (2.79%) Digital Media
8 5 (2.79%) Photography
8 5 (2.79%) Self-Motivation
9 3 (1.68%) Podcast
10 2 (1.12%) Educational Technology
10 2 (1.12%) EPoS
10 2 (1.12%) Graphic Design
10 2 (1.12%) Learning Management System
10 2 (1.12%) Mobile App
10 2 (1.12%) Video Editing
Operating Systems
1 1 (0.56%) Android
1 1 (0.56%) Apple iOS
Processes & Methodologies
1 176 (98.32%) Analytics
2 83 (46.37%) SEO
3 65 (36.31%) User Experience
4 62 (34.64%) Digital Marketing
5 60 (33.52%) E-Commerce
6 46 (25.70%) Actionable Insight
7 40 (22.35%) AI
8 33 (18.44%) Agile
8 33 (18.44%) B2B
8 33 (18.44%) Data Analysis
9 27 (15.08%) Business Intelligence
9 27 (15.08%) Customer Experience
10 23 (12.85%) Mentoring
11 22 (12.29%) CRM
12 21 (11.73%) Decision-Making
12 21 (11.73%) Email Marketing
13 20 (11.17%) User Research
14 19 (10.61%) B2C
14 19 (10.61%) Visualisation
15 18 (10.06%) Performance Metrics
Programming Languages
1 34 (18.99%) SQL
2 19 (10.61%) JavaScript
3 6 (3.35%) Python
4 3 (1.68%) R
Qualifications
1 34 (18.99%) Degree
2 19 (10.61%) SC Cleared
2 19 (10.61%) Security Cleared
3 3 (1.68%) BPSS Clearance
3 3 (1.68%) DBS Check
Quality Assurance & Compliance
1 28 (15.64%) Accessibility
2 15 (8.38%) WCAG
3 10 (5.59%) QA
4 8 (4.47%) GDPR
5 3 (1.68%) Actionable Recommendations
6 2 (1.12%) Data Quality
6 2 (1.12%) PMO
Vendors
1 174 (97.21%) Google
2 44 (24.58%) Microsoft
3 31 (17.32%) Adobe
4 19 (10.61%) Salesforce
5 9 (5.03%) Pardot
6 8 (4.47%) Hotjar
7 7 (3.91%) HubSpot
7 7 (3.91%) Screaming Frog
8 6 (3.35%) Ahrefs
8 6 (3.35%) Instagram
9 5 (2.79%) Facebook
10 3 (1.68%) Apple
10 3 (1.68%) Marketo
10 3 (1.68%) Salesforce Marketing Cloud
11 2 (1.12%) dotdigital
11 2 (1.12%) TikTok
11 2 (1.12%) YouTube
12 1 (0.56%) Pinterest
12 1 (0.56%) Sitebulb
12 1 (0.56%) Spotify