Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 16 July 2026, with comparisons to the same periods in the previous two years.

6 months to
16 Jul 2026
Same period 2025 Same period 2024
Rank 549 373 567
Rank change year-on-year -176 +194 -88
Permanent jobs citing Google Analytics 184 312 292
As % of all permanent jobs in England 0.21% 0.72% 0.33%
As % of the Cloud Services category 0.77% 2.17% 1.00%
Number of salaries quoted 137 184 258
10th Percentile £26,250 £27,250 £26,250
25th Percentile £30,000 £31,750 £31,250
Median annual salary (50th Percentile) £39,000 £42,500 £42,500
Median % change year-on-year -8.24% - -
75th Percentile £53,750 £57,500 £58,250
90th Percentile £58,750 £72,625 £70,000
UK median annual salary £38,250 £43,500 £42,500
% change year-on-year -12.07% +2.35% -

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,019 14,370 29,084
As % of all permanent jobs advertised in England 27.42% 33.17% 32.93%
Number of salaries quoted 16,013 10,271 22,870
10th Percentile £31,250 £30,000 £30,250
25th Percentile £43,847 £41,250 £41,250
Median annual salary (50th Percentile) £62,500 £60,000 £57,500
Median % change year-on-year +4.17% +4.35% -11.54%
75th Percentile £85,000 £81,250 £78,750
90th Percentile £100,000 £102,500 £97,500
UK median annual salary £62,500 £60,000 £57,500
% change year-on-year +4.17% +4.35% -8.00%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 16 July 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 16 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -111 56 £55,000 -4.35% 29
North of England -34 45 £31,500 -20.25% 21
South East -32 33 £42,500 +0.89% 21
North West -16 26 £30,000 -24.05% 16
East of England -27 20 £37,500 +11.11% 10
Midlands -38 13 £42,500 -2.30% 7
Yorkshire -29 11 £48,105 +20.26% 2
West Midlands -38 10 £43,750 +16.67% 3
South West -54 9 £32,500 -21.69% 3
North East -47 8 £40,000 +28.21% 3
East Midlands -45 3 £35,000 -19.54% 4
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 29 (15.76%) CMS
2 24 (13.04%) WordPress
3 3 (1.63%) Confluence
4 2 (1.09%) Umbraco
5 1 (0.54%) Apache
5 1 (0.54%) Drupal
Applications
1 12 (6.52%) Microsoft Excel
2 9 (4.89%) Spreadsheet
3 8 (4.35%) Microsoft Office
4 5 (2.72%) Adobe Creative Suite
4 5 (2.72%) Adobe XD
5 4 (2.17%) Microsoft PowerPoint
6 2 (1.09%) InDesign
6 2 (1.09%) Photoshop
7 1 (0.54%) Adobe Illustrator
7 1 (0.54%) Trello
Business Applications
1 13 (7.07%) Magento
2 7 (3.80%) Shopify
Cloud Services
1 35 (19.02%) Power Platform
2 27 (14.67%) GCP
3 23 (12.50%) Google Ads
3 23 (12.50%) Google Tag Manager
4 8 (4.35%) Figma
5 7 (3.80%) Canva
6 6 (3.26%) MailChimp
6 6 (3.26%) SaaS
7 5 (2.72%) Azure
7 5 (2.72%) Bloomreach
8 4 (2.17%) AWS
8 4 (2.17%) Dataform
9 3 (1.63%) Adobe Analytics
10 2 (1.09%) AWS Data Pipeline
10 2 (1.09%) BigCommerce
10 2 (1.09%) Contentsquare
10 2 (1.09%) dbt
10 2 (1.09%) Google Sheets
10 2 (1.09%) Meta Ads
11 1 (0.54%) Asana
Communications & Networking
1 14 (7.61%) SMS
2 2 (1.09%) LAN
Database & Business Intelligence
1 37 (20.11%) Looker
2 35 (19.02%) Power BI
3 26 (14.13%) BigQuery
3 26 (14.13%) Metadata
4 6 (3.26%) Tableau
5 2 (1.09%) Mixpanel
6 1 (0.54%) Amazon Redshift
6 1 (0.54%) Azure SQL Database
6 1 (0.54%) Data Warehouse
Development Applications
1 5 (2.72%) Axure RP
1 5 (2.72%) Balsamiq
2 4 (2.17%) JIRA
3 1 (0.54%) Bitbucket
3 1 (0.54%) Git
3 1 (0.54%) Selenium
General
1 112 (60.87%) Marketing
2 81 (44.02%) Analytical Skills
3 66 (35.87%) Social Skills
4 39 (21.20%) Public Sector
5 29 (15.76%) Inclusion and Diversity
5 29 (15.76%) Retail
6 24 (13.04%) Organisational Skills
7 20 (10.87%) Law
8 15 (8.15%) Finance
9 12 (6.52%) Advertising
10 9 (4.89%) Automotive
10 9 (4.89%) Brand Awareness
11 7 (3.80%) Publishing
12 5 (2.72%) German Language
12 5 (2.72%) Influencing Skills
12 5 (2.72%) Presentation Skills
13 4 (2.17%) French Language
13 4 (2.17%) Manufacturing
14 3 (1.63%) Electronics
14 3 (1.63%) Legal
Job Titles
1 42 (22.83%) Analyst
2 28 (15.22%) Performance Analyst
3 17 (9.24%) Coordinator
4 14 (7.61%) Senior
5 13 (7.07%) E-Commerce Manager
5 13 (7.07%) SEO Specialist
6 7 (3.80%) E-Commerce Specialist
6 7 (3.80%) Marketing Analyst
6 7 (3.80%) Marketing Executive
6 7 (3.80%) SEO Executive
7 6 (3.26%) Analytics Manager
7 6 (3.26%) Digital Analyst
7 6 (3.26%) E-Commerce Executive
7 6 (3.26%) Marketing Manager
7 6 (3.26%) Product Manager
7 6 (3.26%) Senior Analyst
7 6 (3.26%) Web Analyst
8 5 (2.72%) CRM Coordinator
8 5 (2.72%) Digital Content Editor
8 5 (2.72%) Marketing Analytics Analyst
Libraries, Frameworks & Software Standards
1 26 (14.13%) HTML
2 25 (13.59%) CSS
3 1 (0.54%) DOM
3 1 (0.54%) jQuery
3 1 (0.54%) JSON
Miscellaneous
1 27 (14.67%) Social Media
2 20 (10.87%) Algorithms
3 16 (8.70%) Analytical Mindset
4 13 (7.07%) Blog
5 9 (4.89%) Product Ownership
5 9 (4.89%) Web Conferencing
6 7 (3.80%) Onboarding
7 6 (3.26%) Marketing Technology
7 6 (3.26%) Self-Motivation
8 5 (2.72%) Data Structures
8 5 (2.72%) Podcast
8 5 (2.72%) Video Editing
9 4 (2.17%) Driving Licence
10 3 (1.63%) Digital Media
10 3 (1.63%) Educational Technology
10 3 (1.63%) Embedded Systems
11 2 (1.09%) EPoS
11 2 (1.09%) Learning Management System
11 2 (1.09%) Photography
12 1 (0.54%) NHS
Processes & Methodologies
1 181 (98.37%) Analytics
2 83 (45.11%) SEO
3 71 (38.59%) Digital Marketing
4 50 (27.17%) Actionable Insight
4 50 (27.17%) User Experience
5 42 (22.83%) AI
6 41 (22.28%) E-Commerce
7 40 (21.74%) Agile
8 32 (17.39%) Business Intelligence
9 29 (15.76%) B2B
10 28 (15.22%) Collaborative Working
10 28 (15.22%) Performance Measurement
11 27 (14.67%) Data Analysis
12 25 (13.59%) CRM
12 25 (13.59%) Decision-Making
12 25 (13.59%) Email Marketing
12 25 (13.59%) Performance Analysis
12 25 (13.59%) Stakeholder Management
13 24 (13.04%) Link Building
13 24 (13.04%) Mentoring
Programming Languages
1 46 (25.00%) SQL
2 8 (4.35%) JavaScript
3 7 (3.80%) Python
Qualifications
1 35 (19.02%) Degree
2 21 (11.41%) SC Cleared
2 21 (11.41%) Security Cleared
3 4 (2.17%) DBS Check
4 3 (1.63%) BPSS Clearance
4 3 (1.63%) DV Cleared
5 1 (0.54%) Numerate Degree
Quality Assurance & Compliance
1 22 (11.96%) Accessibility
1 22 (11.96%) GDPR
2 20 (10.87%) QA
3 9 (4.89%) Data Quality
4 7 (3.80%) WCAG
5 5 (2.72%) Actionable Recommendations
6 3 (1.63%) PERC
Vendors
1 177 (96.20%) Google
2 40 (21.74%) Microsoft
3 18 (9.78%) Adobe
4 10 (5.43%) Salesforce
5 9 (4.89%) Ahrefs
5 9 (4.89%) HubSpot
5 9 (4.89%) Pardot
6 8 (4.35%) Screaming Frog
7 6 (3.26%) Hotjar
8 5 (2.72%) dotdigital
8 5 (2.72%) Marketo
8 5 (2.72%) YouTube
9 4 (2.17%) Instagram
10 3 (1.63%) Salesforce Marketing Cloud
10 3 (1.63%) TikTok
11 2 (1.09%) Amplitude
11 2 (1.09%) Facebook
11 2 (1.09%) WooCommerce
12 1 (0.54%) CA Agile Central
12 1 (0.54%) Pinterest