Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 13 January 2026, with comparisons to the same periods in the previous two years.

6 months to
13 Jan 2026
Same period 2025 Same period 2024
Rank 453 487 500
Rank change year-on-year +34 +13 +63
Permanent jobs citing Google Analytics 152 193 186
As % of all permanent jobs in England 0.29% 0.40% 0.38%
As % of the Cloud Services category 0.82% 1.10% 0.93%
Number of salaries quoted 118 54 161
10th Percentile £27,250 £31,625 £24,750
25th Percentile £31,063 £36,250 £36,250
Median annual salary (50th Percentile) £38,750 £45,000 £50,000
Median % change year-on-year -13.89% -10.00% -
75th Percentile £52,500 £56,501 £60,000
90th Percentile £70,075 £68,500 £68,750
UK median annual salary £37,500 £45,000 £42,500
% change year-on-year -16.67% +5.88% -15.00%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 18,498 17,473 20,062
As % of all permanent jobs advertised in England 35.20% 36.42% 40.48%
Number of salaries quoted 10,306 10,328 16,816
10th Percentile £28,875 £35,000 £32,500
25th Percentile £39,375 £47,500 £45,000
Median annual salary (50th Percentile) £60,000 £65,000 £60,000
Median % change year-on-year -7.69% +8.33% -7.69%
75th Percentile £80,000 £83,750 £82,500
90th Percentile £100,000 £103,750 £100,000
UK median annual salary £60,000 £64,600 £60,000
% change year-on-year -7.12% +7.67% -7.69%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 13 January 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 13 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +29 57 £50,000 -4.76% 31
South East +15 36 £32,500 -7.14% 25
North of England +23 20 £30,750 -27.65% 19
North West +24 16 £28,849 -30.06% 13
Midlands +18 14 £40,000 - 5
East of England +22 11 £29,000 -42.00% 5
West Midlands +16 10 £40,000 - 4
South West +14 10 £35,000 -26.32% 2
East Midlands -7 5 £42,500 +37.10% 1
North East - 4 £33,000 - 1
Yorkshire -11 1 £31,500 -33.68% 5
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 19 (12.50%) WordPress
2 17 (11.18%) CMS
3 4 (2.63%) Drupal
4 3 (1.97%) Apache Airflow
4 3 (1.97%) Confluence
4 3 (1.97%) Joomla!
4 3 (1.97%) Umbraco
5 1 (0.66%) Adobe Experience Manager
5 1 (0.66%) Apache
Applications
1 19 (12.50%) Microsoft Excel
2 13 (8.55%) Adobe XD
3 12 (7.89%) Photoshop
4 9 (5.92%) Adobe Creative Suite
5 8 (5.26%) Adobe Premiere
5 8 (5.26%) Microsoft Office
6 4 (2.63%) InDesign
6 4 (2.63%) SketchUp
7 3 (1.97%) Spreadsheet
7 3 (1.97%) Trello
8 2 (1.32%) Adobe Illustrator
9 1 (0.66%) MadCap Flare
9 1 (0.66%) Notion
Business Applications
1 18 (11.84%) Magento
2 15 (9.87%) Shopify
3 2 (1.32%) OpenCart
3 2 (1.32%) Salesforce CRM
4 1 (0.66%) Payment Gateway
4 1 (0.66%) Sprinklr
Cloud Services
1 19 (12.50%) Google Ads
2 17 (11.18%) Google Tag Manager
3 15 (9.87%) MailChimp
4 14 (9.21%) Figma
5 13 (8.55%) Power Platform
6 12 (7.89%) GCP
7 10 (6.58%) SaaS
8 7 (4.61%) Adobe Analytics
9 5 (3.29%) AWS
9 5 (3.29%) Azure
9 5 (3.29%) GitHub
9 5 (3.29%) Google Data Studio
10 4 (2.63%) Google Sheets
11 3 (1.97%) Azure Cosmos DB
11 3 (1.97%) dbt
11 3 (1.97%) PaaS
12 2 (1.32%) Microsoft Copilot
13 1 (0.66%) Cloud Composer
13 1 (0.66%) Microsoft Advertising
13 1 (0.66%) Snowflake
Communications & Networking
1 5 (3.29%) VPN
2 1 (0.66%) Internet
2 1 (0.66%) SMS
Database & Business Intelligence
1 20 (13.16%) Looker
2 15 (9.87%) Tableau
3 13 (8.55%) Power BI
4 8 (5.26%) BigQuery
5 7 (4.61%) Metadata
6 3 (1.97%) Azure SQL Database
6 3 (1.97%) Power Query
7 1 (0.66%) Amazon Athena
7 1 (0.66%) Amazon RDS
7 1 (0.66%) Amazon Redshift
7 1 (0.66%) Data Lake
7 1 (0.66%) Data Warehouse
7 1 (0.66%) Mixpanel
7 1 (0.66%) MySQL
7 1 (0.66%) Redshift Spectrum
7 1 (0.66%) Snowflake Schema
Development Applications
1 12 (7.89%) Axure RP
1 12 (7.89%) Balsamiq
2 5 (3.29%) JIRA
3 3 (1.97%) Visual Studio
3 3 (1.97%) Visual Website Optimizer
4 1 (0.66%) GCC
4 1 (0.66%) Git
4 1 (0.66%) Pivotal Tracker
General
1 105 (69.08%) Marketing
2 42 (27.63%) Analytical Skills
3 40 (26.32%) Social Skills
4 23 (15.13%) Inclusion and Diversity
5 20 (13.16%) Public Sector
6 19 (12.50%) Retail
7 16 (10.53%) Advertising
8 15 (9.87%) Finance
9 12 (7.89%) Law
10 9 (5.92%) Organisational Skills
11 6 (3.95%) Publishing
12 5 (3.29%) Games
13 3 (1.97%) Brand Awareness
13 3 (1.97%) Legal
14 2 (1.32%) Financial Institution
14 2 (1.32%) French Language
14 2 (1.32%) Influencing Skills
14 2 (1.32%) Mandarin Language
14 2 (1.32%) Portuguese Language
14 2 (1.32%) Spanish Language
Job Titles
1 18 (11.84%) Analyst
2 16 (10.53%) Marketing Executive
3 14 (9.21%) E-Commerce Manager
4 11 (7.24%) Designer
4 11 (7.24%) E-Commerce Specialist
5 10 (6.58%) UX Designer
6 9 (5.92%) Marketing Manager
7 7 (4.61%) Lead
7 7 (4.61%) Product Analyst
8 6 (3.95%) Data Analyst
8 6 (3.95%) SEO Executive
8 6 (3.95%) SEO Specialist
9 5 (3.29%) Performance Analyst
10 4 (2.63%) E-Commerce Marketing Manager
10 4 (2.63%) SEO Manager
11 3 (1.97%) Analytics Manager
11 3 (1.97%) Content Manager
11 3 (1.97%) Digital Content Manager
11 3 (1.97%) Paid Search Executive
11 3 (1.97%) Senior
Libraries, Frameworks & Software Standards
1 22 (14.47%) HTML
2 17 (11.18%) CSS
3 3 (1.97%) JSON
3 3 (1.97%) Next.js
4 2 (1.32%) DOM
5 1 (0.66%) LightGBM
5 1 (0.66%) Pandas
5 1 (0.66%) scikit-learn
5 1 (0.66%) XGBoost
Miscellaneous
1 34 (22.37%) Social Media
2 21 (13.82%) Product Ownership
3 15 (9.87%) Blog
4 11 (7.24%) Analytical Mindset
5 9 (5.92%) Driving Licence
6 7 (4.61%) Photography
6 7 (4.61%) Self-Motivation
7 6 (3.95%) Algorithms
7 6 (3.95%) Web Conferencing
8 5 (3.29%) Marketing Technology
8 5 (3.29%) Podcast
9 3 (1.97%) Digital Media
9 3 (1.97%) PropTech
9 3 (1.97%) Video Editing
10 2 (1.32%) Graphic Design
10 2 (1.32%) Mobile App
10 2 (1.32%) Onboarding
11 1 (0.66%) Data Structures
11 1 (0.66%) Enterprise Software
11 1 (0.66%) NHS
Operating Systems
1 1 (0.66%) Android
1 1 (0.66%) Apple iOS
Processes & Methodologies
1 152 (100.00%) Analytics
2 84 (55.26%) SEO
3 63 (41.45%) E-Commerce
4 52 (34.21%) Digital Marketing
4 52 (34.21%) User Experience
5 33 (21.71%) Actionable Insight
6 28 (18.42%) Agile
7 23 (15.13%) Marketing Strategy
8 21 (13.82%) Data Analysis
9 20 (13.16%) B2B
9 20 (13.16%) Decision-Making
10 19 (12.50%) Visualisation
11 18 (11.84%) CRM
11 18 (11.84%) Mentoring
12 17 (11.18%) A/B Testing
12 17 (11.18%) Content Strategy
13 16 (10.53%) AI
13 16 (10.53%) Roadmaps
13 16 (10.53%) UX Design
14 15 (9.87%) Email Marketing
Programming Languages
1 19 (12.50%) JavaScript
2 18 (11.84%) SQL
3 9 (5.92%) Python
4 4 (2.63%) R
5 1 (0.66%) PHP
Qualifications
1 26 (17.11%) Degree
2 13 (8.55%) SC Cleared
2 13 (8.55%) Security Cleared
3 3 (1.97%) BPSS Clearance
4 1 (0.66%) A+ Certification
4 1 (0.66%) Master's Degree
4 1 (0.66%) PhD
Quality Assurance & Compliance
1 19 (12.50%) Accessibility
2 12 (7.89%) WCAG
3 3 (1.97%) GDPR
4 2 (1.32%) PMO
5 1 (0.66%) Actionable Recommendations
5 1 (0.66%) Data Quality
System Software
1 1 (0.66%) Docker
Systems Management
1 1 (0.66%) Terraform
Vendors
1 151 (99.34%) Google
2 33 (21.71%) Microsoft
3 32 (21.05%) Adobe
4 16 (10.53%) Salesforce
5 12 (7.89%) Screaming Frog
6 11 (7.24%) HubSpot
7 9 (5.92%) Ahrefs
8 8 (5.26%) Instagram
9 7 (4.61%) Facebook
10 4 (2.63%) Hootsuite
10 4 (2.63%) Hotjar
10 4 (2.63%) Sage
10 4 (2.63%) Salesforce Marketing Cloud
10 4 (2.63%) YouTube
11 3 (1.97%) Apple
11 3 (1.97%) Pardot
11 3 (1.97%) TikTok
12 2 (1.32%) WooCommerce
13 1 (0.66%) dotdigital
13 1 (0.66%) Marketo