Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 3 August 2026, with comparisons to the same periods in the previous two years.

6 months to
3 Aug 2026
Same period 2025 Same period 2024
Rank 537 373 570
Rank change year-on-year -164 +197 -56
Permanent jobs citing Google Analytics 199 318 214
As % of all permanent jobs in England 0.22% 0.73% 0.30%
As % of the Cloud Services category 0.81% 2.19% 0.92%
Number of salaries quoted 153 196 180
10th Percentile £26,250 £27,250 £26,250
25th Percentile £31,000 £31,438 £32,500
Median annual salary (50th Percentile) £42,500 £42,500 £45,995
Median % change year-on-year - -7.60% +8.22%
75th Percentile £55,000 £57,500 £59,063
90th Percentile £70,387 £73,750 £70,000
UK median annual salary £42,500 £42,500 £45,000
% change year-on-year - -5.56% +5.88%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,698 14,526 23,272
As % of all permanent jobs advertised in England 26.86% 33.22% 32.13%
Number of salaries quoted 16,649 10,383 17,541
10th Percentile £31,250 £30,000 £31,750
25th Percentile £45,000 £40,600 £42,500
Median annual salary (50th Percentile) £62,500 £60,000 £60,000
Median % change year-on-year +4.17% - -7.69%
75th Percentile £85,000 £80,875 £81,250
90th Percentile £100,000 £102,500 £100,000
UK median annual salary £62,500 £60,000 £60,000
% change year-on-year +4.17% - -4.00%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 3 August 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 3 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -107 65 £55,000 -4.35% 45
North of England -42 45 £32,500 -17.72% 33
South East -38 33 £42,500 +1.80% 28
North West -14 27 £30,000 -14.29% 19
East of England -38 24 £37,500 +11.94% 4
Midlands -47 15 £42,500 -2.30% 11
West Midlands -41 10 £43,750 +16.67% 5
Yorkshire -34 9 £48,105 +20.26% 11
North East -47 9 £75,000 +41.24% 3
South West -71 9 £32,500 -7.14% 9
East Midlands -29 5 £29,500 -32.18% 6
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 27 (13.57%) CMS
2 21 (10.55%) WordPress
3 3 (1.51%) Confluence
4 2 (1.01%) Umbraco
5 1 (0.50%) Apache
5 1 (0.50%) Drupal
Applications
1 15 (7.54%) Microsoft Excel
2 8 (4.02%) Microsoft Office
3 7 (3.52%) Adobe XD
3 7 (3.52%) Spreadsheet
4 5 (2.51%) Adobe Creative Suite
5 4 (2.01%) Microsoft PowerPoint
6 2 (1.01%) InDesign
6 2 (1.01%) Photoshop
7 1 (0.50%) Adobe Illustrator
7 1 (0.50%) Trello
7 1 (0.50%) UserZoom
Business Applications
1 14 (7.04%) Magento
2 9 (4.52%) Shopify
Cloud Services
1 42 (21.11%) Power Platform
2 36 (18.09%) GCP
3 30 (15.08%) Google Tag Manager
4 24 (12.06%) Google Ads
5 11 (5.53%) AWS
6 10 (5.03%) Figma
7 9 (4.52%) Azure
8 7 (3.52%) Canva
9 6 (3.02%) Bloomreach
9 6 (3.02%) MailChimp
10 5 (2.51%) Dataform
10 5 (2.51%) dbt
11 4 (2.01%) Amazon S3
11 4 (2.01%) AWS Lambda
11 4 (2.01%) Contentsquare
11 4 (2.01%) SaaS
11 4 (2.01%) Serverless
12 3 (1.51%) Adobe Analytics
12 3 (1.51%) Google Sheets
12 3 (1.51%) Meta Ads
Communications & Networking
1 15 (7.54%) SMS
2 2 (1.01%) LAN
Database & Business Intelligence
1 46 (23.12%) Looker
2 42 (21.11%) Power BI
3 31 (15.58%) BigQuery
4 27 (13.57%) Metadata
5 10 (5.03%) Tableau
6 5 (2.51%) Data Warehouse
7 4 (2.01%) Amazon Redshift
8 2 (1.01%) Mixpanel
9 1 (0.50%) Azure SQL Database
9 1 (0.50%) Data Lake
9 1 (0.50%) Data Mining
Development Applications
1 7 (3.52%) Axure RP
1 7 (3.52%) Balsamiq
2 4 (2.01%) JIRA
3 1 (0.50%) Bitbucket
3 1 (0.50%) Git
3 1 (0.50%) Selenium
General
1 118 (59.30%) Marketing
2 88 (44.22%) Analytical Skills
3 71 (35.68%) Social Skills
4 46 (23.12%) Public Sector
5 32 (16.08%) Inclusion and Diversity
6 30 (15.08%) Retail
7 25 (12.56%) Organisational Skills
8 23 (11.56%) Law
9 20 (10.05%) Finance
10 11 (5.53%) Advertising
11 8 (4.02%) Presentation Skills
12 7 (3.52%) Brand Awareness
13 6 (3.02%) Automotive
13 6 (3.02%) Influencing Skills
14 5 (2.51%) Manufacturing
14 5 (2.51%) Publishing
15 4 (2.01%) Electronics
16 3 (1.51%) German Language
16 3 (1.51%) Legal
17 2 (1.01%) French Language
Job Titles
1 45 (22.61%) Analyst
2 28 (14.07%) Performance Analyst
3 21 (10.55%) Senior
4 16 (8.04%) Coordinator
5 14 (7.04%) E-Commerce Manager
5 14 (7.04%) SEO Specialist
6 9 (4.52%) SEO Executive
7 8 (4.02%) Data Engineer
7 8 (4.02%) Lead
7 8 (4.02%) Marketing Analyst
7 8 (4.02%) Marketing Executive
8 7 (3.52%) Designer
8 7 (3.52%) Digital Analyst
8 7 (3.52%) E-Commerce Executive
8 7 (3.52%) E-Commerce Specialist
8 7 (3.52%) Senior Analyst
8 7 (3.52%) UX Designer
9 6 (3.02%) Data Analyst
9 6 (3.02%) Product Manager
9 6 (3.02%) Web Analyst
Libraries, Frameworks & Software Standards
1 30 (15.08%) HTML
2 29 (14.57%) CSS
3 1 (0.50%) DOM
3 1 (0.50%) jQuery
3 1 (0.50%) JSON
Miscellaneous
1 27 (13.57%) Social Media
2 19 (9.55%) Algorithms
2 19 (9.55%) Analytical Mindset
3 13 (6.53%) Product Ownership
4 11 (5.53%) Blog
5 10 (5.03%) Web Conferencing
6 8 (4.02%) Marketing Technology
7 7 (3.52%) Educational Technology
8 6 (3.02%) Onboarding
9 5 (2.51%) Data Structures
9 5 (2.51%) Podcast
9 5 (2.51%) Self-Motivation
9 5 (2.51%) Video Editing
10 4 (2.01%) Driving Licence
10 4 (2.01%) Embedded Systems
11 3 (1.51%) Digital Media
11 3 (1.51%) Management Information System
12 2 (1.01%) EPoS
12 2 (1.01%) Learning Management System
12 2 (1.01%) Photography
Processes & Methodologies
1 196 (98.49%) Analytics
2 80 (40.20%) SEO
3 71 (35.68%) Digital Marketing
4 61 (30.65%) Actionable Insight
5 57 (28.64%) User Experience
6 51 (25.63%) Agile
7 43 (21.61%) E-Commerce
8 42 (21.11%) AI
9 40 (20.10%) Business Intelligence
10 37 (18.59%) Decision-Making
11 33 (16.58%) Stakeholder Management
12 32 (16.08%) Performance Measurement
13 30 (15.08%) Email Marketing
13 30 (15.08%) Mentoring
14 29 (14.57%) CRM
15 28 (14.07%) Collaborative Working
15 28 (14.07%) User Research
16 27 (13.57%) Continuous Improvement
16 27 (13.57%) Data Analysis
16 27 (13.57%) Performance Analysis
Programming Languages
1 58 (29.15%) SQL
2 12 (6.03%) Python
3 11 (5.53%) JavaScript
Qualifications
1 42 (21.11%) Degree
2 27 (13.57%) SC Cleared
2 27 (13.57%) Security Cleared
3 6 (3.02%) BPSS Clearance
3 6 (3.02%) DV Cleared
4 4 (2.01%) DBS Check
5 1 (0.50%) Numerate Degree
Quality Assurance & Compliance
1 30 (15.08%) GDPR
2 26 (13.07%) Accessibility
3 21 (10.55%) QA
4 18 (9.05%) Data Quality
5 11 (5.53%) WCAG
6 9 (4.52%) Actionable Recommendations
7 4 (2.01%) PERC
Systems Management
1 1 (0.50%) Terraform
Vendors
1 192 (96.48%) Google
2 41 (20.60%) Microsoft
3 20 (10.05%) Adobe
4 11 (5.53%) Salesforce
5 10 (5.03%) HubSpot
6 9 (4.52%) Ahrefs
7 8 (4.02%) Hotjar
7 8 (4.02%) Screaming Frog
8 7 (3.52%) Pardot
8 7 (3.52%) YouTube
9 6 (3.02%) Marketo
10 5 (2.51%) dotdigital
10 5 (2.51%) Salesforce Marketing Cloud
11 4 (2.01%) Instagram
12 3 (1.51%) TikTok
13 2 (1.01%) Amplitude
13 2 (1.01%) Facebook
13 2 (1.01%) WooCommerce
14 1 (0.50%) CA Agile Central
14 1 (0.50%) Pinterest