Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 18 April 2026, with comparisons to the same periods in the previous two years.

6 months to
18 Apr 2026
Same period 2025 Same period 2024
Rank 496 381 520
Rank change year-on-year -115 +139 +3
Permanent jobs citing Google Analytics 188 247 316
As % of all permanent jobs in England 0.24% 0.66% 0.38%
As % of the Cloud Services category 0.77% 1.80% 1.07%
Number of salaries quoted 134 108 296
10th Percentile £26,250 £29,750 £27,750
25th Percentile £30,000 £36,813 £31,500
Median annual salary (50th Percentile) £39,500 £46,250 £42,500
Median % change year-on-year -14.59% +8.82% -15.00%
75th Percentile £52,500 £58,750 £58,750
90th Percentile £57,500 £73,750 £68,750
UK median annual salary £39,000 £47,512 £42,500
% change year-on-year -17.92% +11.79% -6.59%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,479 13,729 29,528
As % of all permanent jobs advertised in England 31.81% 36.94% 35.83%
Number of salaries quoted 12,991 10,215 24,298
10th Percentile £30,500 £31,750 £30,000
25th Percentile £41,993 £45,000 £41,250
Median annual salary (50th Percentile) £60,000 £62,500 £57,500
Median % change year-on-year -4.00% +8.70% -11.54%
75th Percentile £83,750 £83,750 £77,500
90th Percentile £100,000 £105,000 £97,500
UK median annual salary £60,000 £62,500 £57,500
% change year-on-year -4.00% +8.70% -11.54%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 18 April 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 18 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -45 76 £45,000 -25.00% 30
North of England -42 40 £30,000 -24.53% 18
South East -61 25 £50,000 +58.73% 25
North West -17 24 £30,000 -24.05% 14
East of England -24 16 £37,500 -21.05% 6
Midlands -52 16 £40,000 -8.05% 7
West Midlands -32 13 £40,000 -8.57% 2
South West -45 9 £32,500 -21.69% 5
Yorkshire -62 9 £48,105 +6.90% 2
North East - 7 £33,000 - 2
East Midlands -56 3 £26,000 -40.23% 5
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 34 (18.09%) WordPress
2 27 (14.36%) CMS
3 4 (2.13%) Confluence
4 2 (1.06%) Apache
4 2 (1.06%) Drupal
5 1 (0.53%) Apache Airflow
5 1 (0.53%) Umbraco
Applications
1 14 (7.45%) Adobe XD
2 12 (6.38%) Microsoft Excel
3 8 (4.26%) Microsoft Office
4 7 (3.72%) Spreadsheet
5 5 (2.66%) Adobe Creative Suite
6 3 (1.60%) Microsoft PowerPoint
7 2 (1.06%) InDesign
7 2 (1.06%) Trello
8 1 (0.53%) Adobe Illustrator
8 1 (0.53%) Notion
8 1 (0.53%) Photoshop
Business Applications
1 19 (10.11%) Magento
2 4 (2.13%) Shopify
3 2 (1.06%) Salesforce CRM
Cloud Services
1 29 (15.43%) Power Platform
2 24 (12.77%) GCP
3 19 (10.11%) Google Ads
4 16 (8.51%) Figma
5 13 (6.91%) SaaS
6 12 (6.38%) Google Tag Manager
7 10 (5.32%) MailChimp
8 8 (4.26%) Adobe Analytics
9 6 (3.19%) Canva
10 5 (2.66%) Azure
10 5 (2.66%) Contentsquare
11 4 (2.13%) Google Sheets
12 2 (1.06%) Azure Cosmos DB
12 2 (1.06%) GitHub
12 2 (1.06%) Google Data Studio
12 2 (1.06%) Microsoft Copilot
12 2 (1.06%) PaaS
12 2 (1.06%) SAP Commerce Cloud
13 1 (0.53%) AWS
13 1 (0.53%) Firebase
Communications & Networking
1 4 (2.13%) SMS
2 1 (0.53%) VPN
Database & Business Intelligence
1 35 (18.62%) Looker
2 29 (15.43%) Power BI
3 24 (12.77%) Metadata
4 22 (11.70%) BigQuery
5 15 (7.98%) Tableau
6 3 (1.60%) Azure SQL Database
7 2 (1.06%) Power Query
8 1 (0.53%) Amazon Athena
8 1 (0.53%) Amazon RDS
8 1 (0.53%) Mixpanel
Development Applications
1 14 (7.45%) Axure RP
1 14 (7.45%) Balsamiq
2 4 (2.13%) JIRA
3 2 (1.06%) Visual Studio
4 1 (0.53%) Bitbucket
4 1 (0.53%) Git
4 1 (0.53%) Selenium
General
1 124 (65.96%) Marketing
2 67 (35.64%) Analytical Skills
3 54 (28.72%) Social Skills
4 33 (17.55%) Public Sector
5 29 (15.43%) Inclusion and Diversity
6 28 (14.89%) Retail
7 22 (11.70%) Organisational Skills
8 21 (11.17%) Law
9 14 (7.45%) Finance
10 13 (6.91%) Advertising
11 10 (5.32%) Brand Awareness
12 9 (4.79%) Automotive
13 8 (4.26%) Publishing
14 5 (2.66%) German Language
15 4 (2.13%) French Language
15 4 (2.13%) Games
15 4 (2.13%) Manufacturing
15 4 (2.13%) Presentation Skills
16 3 (1.60%) Influencing Skills
17 2 (1.06%) Legal
Job Titles
1 37 (19.68%) Analyst
2 18 (9.57%) E-Commerce Manager
3 14 (7.45%) Performance Analyst
4 13 (6.91%) Designer
4 13 (6.91%) UX Designer
5 12 (6.38%) Coordinator
5 12 (6.38%) Marketing Executive
6 10 (5.32%) E-Commerce Specialist
6 10 (5.32%) SEO Specialist
7 9 (4.79%) Analytics Manager
7 9 (4.79%) Data Analyst
7 9 (4.79%) Marketing Manager
8 8 (4.26%) Lead
8 8 (4.26%) Product Analyst
9 6 (3.19%) Web Analyst
10 5 (2.66%) Marketing Analyst
10 5 (2.66%) Marketing Analytics Analyst
10 5 (2.66%) SEO Executive
10 5 (2.66%) Web Analytics Analyst
10 5 (2.66%) Web Marketing Analyst
Libraries, Frameworks & Software Standards
1 29 (15.43%) HTML
2 28 (14.89%) CSS
3 3 (1.60%) DOM
3 3 (1.60%) JSON
4 2 (1.06%) Next.js
5 1 (0.53%) jQuery
Miscellaneous
1 27 (14.36%) Social Media
2 20 (10.64%) Product Ownership
3 15 (7.98%) Algorithms
4 10 (5.32%) Blog
5 9 (4.79%) Analytical Mindset
5 9 (4.79%) Driving Licence
5 9 (4.79%) Web Conferencing
6 7 (3.72%) Marketing Technology
6 7 (3.72%) Onboarding
7 5 (2.66%) Data Structures
7 5 (2.66%) Digital Media
7 5 (2.66%) Photography
7 5 (2.66%) Podcast
7 5 (2.66%) Self-Motivation
8 4 (2.13%) Video Editing
9 2 (1.06%) Educational Technology
9 2 (1.06%) EPoS
9 2 (1.06%) Graphic Design
9 2 (1.06%) Learning Management System
9 2 (1.06%) Mobile App
Operating Systems
1 1 (0.53%) Android
1 1 (0.53%) Apple iOS
Processes & Methodologies
1 185 (98.40%) Analytics
2 89 (47.34%) SEO
3 67 (35.64%) Digital Marketing
3 67 (35.64%) User Experience
4 64 (34.04%) E-Commerce
5 51 (27.13%) Actionable Insight
6 42 (22.34%) AI
7 36 (19.15%) Agile
7 36 (19.15%) Data Analysis
8 35 (18.62%) B2B
9 26 (13.83%) Business Intelligence
9 26 (13.83%) Customer Experience
10 23 (12.23%) Email Marketing
10 23 (12.23%) Mentoring
11 22 (11.70%) B2C
11 22 (11.70%) CRM
12 20 (10.64%) A/B Testing
12 20 (10.64%) Link Building
12 20 (10.64%) Pay per click
12 20 (10.64%) User Research
Programming Languages
1 37 (19.68%) SQL
2 19 (10.11%) JavaScript
3 6 (3.19%) Python
4 3 (1.60%) R
Qualifications
1 36 (19.15%) Degree
2 20 (10.64%) SC Cleared
2 20 (10.64%) Security Cleared
3 3 (1.60%) DBS Check
4 2 (1.06%) BPSS Clearance
Quality Assurance & Compliance
1 29 (15.43%) Accessibility
2 15 (7.98%) WCAG
3 10 (5.32%) QA
4 9 (4.79%) GDPR
5 3 (1.60%) Actionable Recommendations
6 2 (1.06%) Data Quality
6 2 (1.06%) PMO
Vendors
1 183 (97.34%) Google
2 46 (24.47%) Microsoft
3 32 (17.02%) Adobe
4 19 (10.11%) Salesforce
5 11 (5.85%) Pardot
6 9 (4.79%) HubSpot
7 7 (3.72%) Ahrefs
7 7 (3.72%) Hotjar
7 7 (3.72%) Screaming Frog
8 5 (2.66%) Instagram
8 5 (2.66%) Marketo
9 4 (2.13%) Facebook
10 3 (1.60%) Apple
10 3 (1.60%) Salesforce Marketing Cloud
10 3 (1.60%) TikTok
11 2 (1.06%) dotdigital
11 2 (1.06%) YouTube
12 1 (0.53%) Pinterest
12 1 (0.53%) Sitebulb
12 1 (0.53%) Spotify