Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 23 February 2026, with comparisons to the same periods in the previous two years.

6 months to
23 Feb 2026
Same period 2025 Same period 2024
Rank 478 461 508
Rank change year-on-year -17 +47 +11
Permanent jobs citing Google Analytics 159 197 258
As % of all permanent jobs in England 0.26% 0.46% 0.39%
As % of the Cloud Services category 0.78% 1.21% 1.00%
Number of salaries quoted 122 58 244
10th Percentile £26,280 £31,175 £27,900
25th Percentile £30,000 £36,250 £32,500
Median annual salary (50th Percentile) £37,500 £45,000 £43,000
Median % change year-on-year -16.67% +4.65% -14.00%
75th Percentile £50,000 £60,938 £60,000
90th Percentile £57,250 £74,875 £68,750
UK median annual salary £37,500 £45,000 £40,000
% change year-on-year -16.67% +12.50% -15.79%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 20,390 16,245 25,752
As % of all permanent jobs advertised in England 33.53% 37.52% 38.46%
Number of salaries quoted 11,276 9,997 21,794
10th Percentile £29,000 £35,000 £31,000
25th Percentile £40,000 £47,231 £41,875
Median annual salary (50th Percentile) £60,000 £65,000 £57,500
Median % change year-on-year -7.69% +13.04% -11.54%
75th Percentile £80,000 £85,000 £77,750
90th Percentile £100,000 £105,000 £97,500
UK median annual salary £60,000 £64,600 £57,500
% change year-on-year -7.12% +12.35% -11.54%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 23 February 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 23 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +3 60 £45,500 -24.17% 24
South East -14 33 £32,500 +3.17% 18
North of England -13 31 £30,000 -25.00% 11
North West +6 17 £30,000 -25.00% 7
Midlands -7 15 £38,750 -3.13% 7
West Midlands +4 12 £37,500 -6.25% 5
East of England +10 11 £29,000 -42.00% 4
Yorkshire -28 8 £37,802 -16.00% 4
North East - 6 £33,000 -
South West -11 4 £40,000 +6.67% 4
East Midlands -21 4 £40,000 +29.03% 2
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 28 (17.61%) WordPress
2 24 (15.09%) CMS
3 5 (3.14%) Drupal
4 3 (1.89%) Confluence
4 3 (1.89%) Joomla!
4 3 (1.89%) Umbraco
5 2 (1.26%) Apache Airflow
6 1 (0.63%) Apache
Applications
1 15 (9.43%) Microsoft Excel
2 11 (6.92%) Adobe XD
3 10 (6.29%) Photoshop
4 9 (5.66%) Adobe Creative Suite
5 8 (5.03%) Adobe Premiere
5 8 (5.03%) Microsoft Office
6 6 (3.77%) InDesign
7 5 (3.14%) Spreadsheet
8 4 (2.52%) SketchUp
9 3 (1.89%) Trello
10 1 (0.63%) Adobe Illustrator
10 1 (0.63%) Notion
Business Applications
1 17 (10.69%) Magento
2 10 (6.29%) Shopify
3 2 (1.26%) OpenCart
3 2 (1.26%) Salesforce CRM
4 1 (0.63%) Payment Gateway
4 1 (0.63%) Sprinklr
Cloud Services
1 20 (12.58%) Google Ads
2 19 (11.95%) Power Platform
3 18 (11.32%) GCP
4 16 (10.06%) MailChimp
5 15 (9.43%) Google Tag Manager
6 13 (8.18%) Figma
6 13 (8.18%) SaaS
7 7 (4.40%) Adobe Analytics
8 4 (2.52%) Azure
8 4 (2.52%) GitHub
9 3 (1.89%) AWS
9 3 (1.89%) Azure Cosmos DB
9 3 (1.89%) Contentsquare
9 3 (1.89%) Google Data Studio
9 3 (1.89%) Google Sheets
9 3 (1.89%) PaaS
10 2 (1.26%) Canva
10 2 (1.26%) dbt
10 2 (1.26%) Microsoft Copilot
11 1 (0.63%) Bloomreach
Communications & Networking
1 2 (1.26%) SMS
2 1 (0.63%) Internet
2 1 (0.63%) VPN
Database & Business Intelligence
1 27 (16.98%) Looker
2 19 (11.95%) Power BI
3 16 (10.06%) Metadata
4 15 (9.43%) BigQuery
5 14 (8.81%) Tableau
6 3 (1.89%) Azure SQL Database
6 3 (1.89%) Power Query
7 1 (0.63%) Amazon Athena
7 1 (0.63%) Amazon RDS
7 1 (0.63%) Amazon Redshift
7 1 (0.63%) Data Lake
7 1 (0.63%) Data Warehouse
7 1 (0.63%) Redshift Spectrum
7 1 (0.63%) Snowflake Schema
Development Applications
1 11 (6.92%) Axure RP
1 11 (6.92%) Balsamiq
2 4 (2.52%) JIRA
3 3 (1.89%) Visual Studio
3 3 (1.89%) Visual Website Optimizer
4 1 (0.63%) GCC
General
1 114 (71.70%) Marketing
2 52 (32.70%) Social Skills
3 51 (32.08%) Analytical Skills
4 24 (15.09%) Public Sector
5 21 (13.21%) Advertising
5 21 (13.21%) Inclusion and Diversity
5 21 (13.21%) Retail
6 17 (10.69%) Organisational Skills
7 13 (8.18%) Finance
8 11 (6.92%) Law
9 9 (5.66%) Automotive
10 7 (4.40%) Brand Awareness
11 6 (3.77%) French Language
12 5 (3.14%) Games
12 5 (3.14%) Publishing
13 4 (2.52%) German Language
14 2 (1.26%) Legal
14 2 (1.26%) Mandarin Language
14 2 (1.26%) Portuguese Language
14 2 (1.26%) Spanish Language
Job Titles
1 24 (15.09%) Analyst
2 18 (11.32%) Marketing Executive
3 13 (8.18%) E-Commerce Manager
4 10 (6.29%) Designer
4 10 (6.29%) Marketing Manager
4 10 (6.29%) SEO Specialist
4 10 (6.29%) UX Designer
5 9 (5.66%) Performance Analyst
6 8 (5.03%) Coordinator
6 8 (5.03%) Data Analyst
6 8 (5.03%) E-Commerce Specialist
6 8 (5.03%) Product Analyst
7 7 (4.40%) Lead
8 5 (3.14%) SEO Executive
9 4 (2.52%) PPC Executive
10 3 (1.89%) Analytics Manager
10 3 (1.89%) Campaign Manager
10 3 (1.89%) Campaign Marketing Manager
10 3 (1.89%) Content Manager
10 3 (1.89%) Digital Content Manager
Libraries, Frameworks & Software Standards
1 23 (14.47%) HTML
2 19 (11.95%) CSS
3 3 (1.89%) JSON
3 3 (1.89%) Next.js
4 2 (1.26%) DOM
Miscellaneous
1 39 (24.53%) Social Media
2 20 (12.58%) Product Ownership
3 14 (8.81%) Algorithms
4 13 (8.18%) Blog
5 9 (5.66%) Analytical Mindset
5 9 (5.66%) Driving Licence
6 8 (5.03%) Photography
7 7 (4.40%) Self-Motivation
7 7 (4.40%) Web Conferencing
8 5 (3.14%) Marketing Technology
9 4 (2.52%) Onboarding
10 3 (1.89%) Graphic Design
10 3 (1.89%) Video Editing
11 2 (1.26%) Digital Media
11 2 (1.26%) Mobile App
11 2 (1.26%) Podcast
12 1 (0.63%) Data Structures
12 1 (0.63%) Enterprise Software
12 1 (0.63%) PropTech
12 1 (0.63%) Team-Oriented Environment
Operating Systems
1 1 (0.63%) Android
1 1 (0.63%) Apple iOS
Processes & Methodologies
1 158 (99.37%) Analytics
2 85 (53.46%) SEO
3 58 (36.48%) E-Commerce
4 55 (34.59%) Digital Marketing
4 55 (34.59%) User Experience
5 36 (22.64%) B2B
6 32 (20.13%) AI
7 28 (17.61%) Actionable Insight
7 28 (17.61%) Data Analysis
8 23 (14.47%) Agile
8 23 (14.47%) Customer Experience
9 21 (13.21%) Business Intelligence
10 20 (12.58%) A/B Testing
10 20 (12.58%) Copywriting
11 19 (11.95%) CRM
11 19 (11.95%) Performance Metrics
12 18 (11.32%) Email Marketing
12 18 (11.32%) Marketing Strategy
12 18 (11.32%) Mentoring
12 18 (11.32%) Project Management
Programming Languages
1 22 (13.84%) SQL
2 16 (10.06%) JavaScript
3 6 (3.77%) Python
4 3 (1.89%) R
Qualifications
1 26 (16.35%) Degree
2 11 (6.92%) SC Cleared
2 11 (6.92%) Security Cleared
3 3 (1.89%) BPSS Clearance
4 1 (0.63%) A+ Certification
Quality Assurance & Compliance
1 21 (13.21%) Accessibility
2 11 (6.92%) WCAG
3 6 (3.77%) QA
4 4 (2.52%) GDPR
5 2 (1.26%) Actionable Recommendations
5 2 (1.26%) PMO
6 1 (0.63%) Data Quality
System Software
1 1 (0.63%) Docker
Systems Management
1 1 (0.63%) Terraform
Vendors
1 156 (98.11%) Google
2 38 (23.90%) Microsoft
3 32 (20.13%) Adobe
4 22 (13.84%) Salesforce
5 10 (6.29%) Instagram
6 9 (5.66%) Facebook
7 8 (5.03%) Pardot
7 8 (5.03%) Screaming Frog
8 7 (4.40%) Ahrefs
8 7 (4.40%) Hotjar
8 7 (4.40%) HubSpot
9 4 (2.52%) Sage
9 4 (2.52%) Salesforce Marketing Cloud
9 4 (2.52%) YouTube
10 3 (1.89%) Apple
10 3 (1.89%) dotdigital
10 3 (1.89%) TikTok
11 2 (1.26%) Hootsuite
11 2 (1.26%) WooCommerce
12 1 (0.63%) Spotify