Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 30 September 2026, with comparisons to the same periods in the previous two years.

6 months to
30 Sep 2026
Same period 2025 Same period 2024
Rank 497 392 573
Rank change year-on-year -105 +181 -90
Permanent jobs citing Google Analytics 274 268 177
As % of all permanent jobs in England 0.26% 0.62% 0.27%
As % of the Cloud Services category 1.13% 1.94% 0.83%
Number of salaries quoted 205 174 96
10th Percentile £28,500 £27,250 £26,250
25th Percentile £31,250 £31,000 £36,250
Median annual salary (50th Percentile) £37,500 £40,516 £46,990
Median % change year-on-year -7.44% -13.78% +10.56%
75th Percentile £55,000 £52,500 £62,500
90th Percentile £64,200 £67,500 £70,000
UK median annual salary £37,500 £41,032 £46,990
% change year-on-year -8.61% -12.68% +17.48%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,328 13,842 21,451
As % of all permanent jobs advertised in England 23.42% 32.19% 32.21%
Number of salaries quoted 16,981 9,624 13,281
10th Percentile £31,539 £29,500 £35,000
25th Percentile £45,000 £38,750 £46,250
Median annual salary (50th Percentile) £64,000 £60,000 £65,000
Median % change year-on-year +6.67% -7.69% +2.08%
75th Percentile £85,000 £80,000 £83,750
90th Percentile £100,000 £101,250 £105,000
UK median annual salary £62,500 £60,000 £62,500
% change year-on-year +4.17% -4.00% -

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 30 September 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 30 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -90 78 £55,000 +4.76% 147
South East -46 63 £41,500 - 49
North of England -56 50 £42,500 +25.00% 61
East of England -28 43 £33,500 +17.54% 12
North West -36 29 £42,000 +33.33% 40
Midlands -56 24 £35,000 -17.65% 21
West Midlands -45 13 £38,750 +6.90% 13
North East -55 12 £80,000 +50.66% 3
East Midlands -39 11 £35,000 -17.65% 8
South West -77 11 £32,500 - 17
Yorkshire -31 9 £34,000 -15.00% 18
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 39 (14.23%) CMS
2 20 (7.30%) WordPress
3 3 (1.09%) Confluence
4 2 (0.73%) Apache Airflow
4 2 (0.73%) Umbraco
5 1 (0.36%) SAS
Applications
1 29 (10.58%) Microsoft Excel
2 22 (8.03%) Microsoft Office
3 16 (5.84%) Microsoft PowerPoint
4 12 (4.38%) Adobe Creative Suite
5 4 (1.46%) Adobe XD
6 3 (1.09%) UserZoom
7 2 (0.73%) Elementor
7 2 (0.73%) Spreadsheet
8 1 (0.36%) Photoshop
8 1 (0.36%) SPSS
8 1 (0.36%) Trello
Business Applications
1 38 (13.87%) Shopify
2 9 (3.28%) Magento
Cloud Services
1 57 (20.80%) Google Ads
1 57 (20.80%) Power Platform
2 55 (20.07%) Google Tag Manager
3 42 (15.33%) GCP
4 16 (5.84%) AWS
5 15 (5.47%) Meta Ads
6 13 (4.74%) Canva
7 9 (3.28%) Azure
8 8 (2.92%) dbt
8 8 (2.92%) Google Data Studio
9 7 (2.55%) ChatGPT
9 7 (2.55%) MailChimp
9 7 (2.55%) Microsoft Copilot
10 6 (2.19%) Dataform
10 6 (2.19%) Figma
10 6 (2.19%) Google Sheets
11 5 (1.82%) Amazon S3
11 5 (1.82%) AWS Lambda
11 5 (1.82%) Bloomreach
11 5 (1.82%) Serverless
Communications & Networking
1 19 (6.93%) SMS
2 6 (2.19%) Internet
3 2 (0.73%) LAN
4 1 (0.36%) 5G
4 1 (0.36%) Broadband
4 1 (0.36%) DNS
4 1 (0.36%) SSL
Database & Business Intelligence
1 57 (20.80%) Power BI
2 49 (17.88%) Looker
3 34 (12.41%) BigQuery
4 30 (10.95%) Metadata
5 15 (5.47%) Tableau
6 7 (2.55%) Data Warehouse
7 5 (1.82%) Amazon Redshift
8 4 (1.46%) Mixpanel
9 2 (0.73%) Data Lake
10 1 (0.36%) Data Mining
10 1 (0.36%) MySQL
10 1 (0.36%) Redis
10 1 (0.36%) Relational Database
Development Applications
1 4 (1.46%) Axure RP
1 4 (1.46%) Balsamiq
1 4 (1.46%) JIRA
2 2 (0.73%) Git
3 1 (0.36%) Bitbucket
3 1 (0.36%) ESLint
3 1 (0.36%) GitLab
3 1 (0.36%) Storybook
3 1 (0.36%) Visual Website Optimizer
3 1 (0.36%) Vite
General
1 186 (67.88%) Marketing
2 134 (48.91%) Social Skills
3 125 (45.62%) Analytical Skills
4 66 (24.09%) Retail
5 55 (20.07%) Organisational Skills
6 40 (14.60%) Public Sector
7 34 (12.41%) Advertising
8 31 (11.31%) Inclusion and Diversity
9 22 (8.03%) Law
10 21 (7.66%) Finance
11 14 (5.11%) Brand Awareness
12 13 (4.74%) Manufacturing
13 11 (4.01%) Presentation Skills
14 9 (3.28%) Influencing Skills
15 4 (1.46%) Banking
15 4 (1.46%) Dutch Language
15 4 (1.46%) Electronics
15 4 (1.46%) Legal
15 4 (1.46%) Publishing
16 2 (0.73%) Pharmaceutical
Job Titles
1 59 (21.53%) Analyst
2 31 (11.31%) Senior
3 23 (8.39%) Performance Analyst
4 22 (8.03%) Digital Analyst
5 16 (5.84%) Marketing Executive
6 15 (5.47%) Coordinator
6 15 (5.47%) E-Commerce Executive
6 15 (5.47%) E-Commerce Manager
7 13 (4.74%) Digital Executive
7 13 (4.74%) Lead
7 13 (4.74%) Marketing Manager
7 13 (4.74%) SEO Specialist
8 11 (4.01%) SEO Executive
9 10 (3.65%) Data Engineer
10 9 (3.28%) Analytics Manager
10 9 (3.28%) Paid Search Manager
10 9 (3.28%) Search Manager
11 8 (2.92%) Senior Analyst
12 7 (2.55%) Data Analyst
12 7 (2.55%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 32 (11.68%) HTML
2 29 (10.58%) CSS
3 2 (0.73%) Terraform
4 1 (0.36%) DOM
4 1 (0.36%) EDI
4 1 (0.36%) Framer.js
4 1 (0.36%) JSON
4 1 (0.36%) Laravel
4 1 (0.36%) Node.js
4 1 (0.36%) Nuxt
4 1 (0.36%) Tailwind CSS
4 1 (0.36%) Vue
Miscellaneous
1 61 (22.26%) Social Media
2 26 (9.49%) Analytical Mindset
3 16 (5.84%) Algorithms
3 16 (5.84%) Marketing Technology
4 13 (4.74%) Blog
4 13 (4.74%) Product Ownership
5 12 (4.38%) Self-Motivation
6 10 (3.65%) Web Conferencing
7 7 (2.55%) Educational Technology
7 7 (2.55%) Video Editing
8 5 (1.82%) Driving Licence
8 5 (1.82%) Management Information System
9 4 (1.46%) Data Structures
9 4 (1.46%) Embedded Systems
9 4 (1.46%) Podcast
10 3 (1.09%) Digital Media
10 3 (1.09%) Photography
11 2 (0.73%) Mobile App
12 1 (0.36%) Digital Signage
12 1 (0.36%) Greenfield Project
Processes & Methodologies
1 274 (100.00%) Analytics
2 126 (45.99%) Digital Marketing
3 114 (41.61%) SEO
4 94 (34.31%) Actionable Insight
5 72 (26.28%) E-Commerce
6 67 (24.45%) Decision-Making
7 64 (23.36%) AI
8 59 (21.53%) Business Intelligence
9 55 (20.07%) Pay per click
10 53 (19.34%) Agile
10 53 (19.34%) Stakeholder Management
10 53 (19.34%) User Experience
11 51 (18.61%) Problem-Solving
12 49 (17.88%) CRM
13 48 (17.52%) Email Marketing
14 37 (13.50%) A/B Testing
14 37 (13.50%) Mentoring
14 37 (13.50%) Paid Search
15 36 (13.14%) Continuous Improvement
16 35 (12.77%) Collaborative Culture
Programming Languages
1 72 (26.28%) SQL
2 17 (6.20%) Python
3 13 (4.74%) JavaScript
4 1 (0.36%) PHP
4 1 (0.36%) TypeScript
Qualifications
1 55 (20.07%) Degree
2 27 (9.85%) SC Cleared
2 27 (9.85%) Security Cleared
3 8 (2.92%) BPSS Clearance
3 8 (2.92%) DV Cleared
4 7 (2.55%) DBS Check
5 1 (0.36%) Numerate Degree
Quality Assurance & Compliance
1 34 (12.41%) GDPR
2 27 (9.85%) Data Quality
3 20 (7.30%) Accessibility
4 16 (5.84%) Actionable Recommendations
4 16 (5.84%) QA
5 9 (3.28%) WCAG
6 4 (1.46%) PERC
7 1 (0.36%) GRC
System Software
1 1 (0.36%) Docker
Systems Management
1 1 (0.36%) Systems Management Server (SMS)
Vendors
1 270 (98.54%) Google
2 60 (21.90%) Microsoft
3 24 (8.76%) YouTube
4 22 (8.03%) Adobe
5 15 (5.47%) TikTok
6 13 (4.74%) HubSpot
7 12 (4.38%) Ahrefs
7 12 (4.38%) Facebook
8 11 (4.01%) Instagram
9 10 (3.65%) Pinterest
10 8 (2.92%) Marketo
10 8 (2.92%) Salesforce
10 8 (2.92%) Screaming Frog
11 5 (1.82%) Hotjar
11 5 (1.82%) Pardot
11 5 (1.82%) Salesforce Marketing Cloud
12 4 (1.46%) Amplitude
12 4 (1.46%) Criteo
12 4 (1.46%) dotdigital
13 3 (1.09%) Snapchat