Period
to 23 September 2020

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 23 September 2020 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK > England
6 months to
23 Sep 2020
Same period 2019 Same period 2018
Rank 492 593 550
Rank change year-on-year +101 -43 +15
Permanent jobs citing Google Analytics 171 545 748
As % of all permanent jobs advertised in England 0.38% 0.42% 0.49%
As % of the Cloud Services category 0.96% 1.34% 1.96%
Number of salaries quoted 152 471 662
Median annual salary £49,500 £45,000 £40,000
Median salary % change year-on-year +10.00% +12.50% -
10th Percentile £27,500 £27,500 £25,750
90th Percentile £72,500 £67,500 £62,375
UK median annual salary £48,000 £45,000 £40,000
% change year-on-year +6.67% +12.50% -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Permanent vacancies with a requirement for cloud computing skills 17,881 40,662 38,211
As % of all permanent IT jobs advertised in England 39.31% 31.43% 24.78%
Number of salaries quoted 15,000 33,359 31,188
Median annual salary £60,000 £55,000 £55,000
Median salary % change year-on-year +9.09% - +8.91%
10th Percentile £33,750 £30,000 £30,000
90th Percentile £95,000 £90,000 £85,000
UK median annual salary £57,500 £55,000 £55,000
% change year-on-year +4.55% - +10.00%

Google Analytics
Job Vacancy Trend in England

Job postings citing Google Analytics as a proportion of all IT jobs advertised in England.

Job vacancy trend for Google Analytics in England

Google Analytics
Salary Trend in England

3-month moving average salary quoted in jobs citing Google Analytics in England.

Salary trend for Google Analytics in England

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 23 September 2020.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 23 September 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +45 96 £60,000 +21.21% 18
South West +145 34 £36,250 +18.85% 1
South East +166 19 £38,584 +0.87% 7
North of England +142 11 £32,000 -20.00% 7
North West +104 8 £32,500 -22.62% 6
Midlands +133 6 £52,500 +61.54% 11
East Midlands +87 4 £31,000 +6.90% 6
Yorkshire +129 3 £32,000 -14.67% 1
West Midlands +98 2 £62,500 +78.57% 5
East of England +115 1 £50,000 +14.29% 1
Google Analytics
UK

For the 6 months to 23 September 2020, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Google Analytics.

1 171 (100.00%) Google
1 171 (100.00%) Analytics
2 79 (46.20%) Marketing
3 59 (34.50%) SEO
4 46 (26.90%) JavaScript
5 44 (25.73%) HTML
6 37 (21.64%) SQL
7 36 (21.05%) Business Intelligence
7 36 (21.05%) Analytical Skills
8 35 (20.47%) Digital Marketing
9 34 (19.88%) CSS
10 31 (18.13%) E-Commerce
11 30 (17.54%) Agile Software Development
12 26 (15.20%) Web Development
13 24 (14.04%) Web Analytics
13 24 (14.04%) Azure
13 24 (14.04%) SaaS
13 24 (14.04%) Python
13 24 (14.04%) Adobe
14 23 (13.45%) Microsoft Excel
14 23 (13.45%) User Experience
14 23 (13.45%) Power BI
14 23 (13.45%) Digital Analytics
14 23 (13.45%) Power Platform
15 22 (12.87%) GCP
15 22 (12.87%) React
16 21 (12.28%) Front End Development
16 21 (12.28%) Finance
17 19 (11.11%) Tableau
18 18 (10.53%) Google Tag Manager

Google Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (8.77%) CMS
2 3 (1.75%) Apache Spark
2 3 (1.75%) WordPress
3 2 (1.17%) Jadu
3 2 (1.17%) Mule
4 1 (0.58%) Adobe Experience Manager
4 1 (0.58%) Confluence
4 1 (0.58%) Drupal
Applications
1 23 (13.45%) Microsoft Excel
2 8 (4.68%) Figma
2 8 (4.68%) Zeplin
3 7 (4.09%) Microsoft PowerPoint
4 6 (3.51%) Microsoft Office
5 5 (2.92%) Adobe Creative Suite
5 5 (2.92%) Photoshop
6 4 (2.34%) Adobe Illustrator
7 3 (1.75%) Spreadsheet
8 2 (1.17%) Adobe XD
8 2 (1.17%) Sketch
9 1 (0.58%) Fireworks
9 1 (0.58%) Inkscape
9 1 (0.58%) InVision
9 1 (0.58%) Microsoft Project
Business Applications
1 4 (2.34%) WebTrends
2 3 (1.75%) Magento
2 3 (1.75%) SessionCam
3 1 (0.58%) Eloqua
3 1 (0.58%) Payment Gateway
3 1 (0.58%) Salesforce.com CRM
3 1 (0.58%) Shopify
3 1 (0.58%) Workfront
Cloud Services
1 24 (14.04%) Azure
1 24 (14.04%) SaaS
2 23 (13.45%) Power Platform
3 22 (12.87%) GCP
4 18 (10.53%) AWS
4 18 (10.53%) Google Tag Manager
5 15 (8.77%) Adobe Analytics
6 13 (7.60%) AdWords
7 7 (4.09%) Firebase
8 3 (1.75%) GitHub
9 2 (1.17%) Asana
9 2 (1.17%) BrowserStack
9 2 (1.17%) G Suite
9 2 (1.17%) Trello
10 1 (0.58%) Adobe Creative Cloud
10 1 (0.58%) Canva
10 1 (0.58%) IaaS
10 1 (0.58%) PaaS
10 1 (0.58%) Slack
Communications & Networking
1 3 (1.75%) SMS
2 2 (1.17%) Internet
2 2 (1.17%) Intranet
2 2 (1.17%) Wi-Fi
3 1 (0.58%) DNS
3 1 (0.58%) SMTP
3 1 (0.58%) SSH
Database & Business Intelligence
1 23 (13.45%) Power BI
2 16 (9.36%) BigQuery
3 10 (5.85%) Data Warehouse
4 7 (4.09%) MySQL
4 7 (4.09%) SQL Server Integration Services
5 4 (2.34%) Data Mining
5 4 (2.34%) SQL Server
6 3 (1.75%) Apache Hive
6 3 (1.75%) Hadoop
6 3 (1.75%) Looker
6 3 (1.75%) Snowflake Schema
6 3 (1.75%) SQL Server Analysis Services
6 3 (1.75%) Text Mining
7 2 (1.17%) Amazon Redshift
7 2 (1.17%) BusinessObjects
7 2 (1.17%) Mixpanel
7 2 (1.17%) Relational Database
7 2 (1.17%) SQL Server Reporting Services
8 1 (0.58%) Microsoft Analysis Services
8 1 (0.58%) SQL Server 2014
Development Applications
1 7 (4.09%) JIRA
2 5 (2.92%) Git (software)
2 5 (2.92%) Xcode
3 4 (2.34%) Appium
3 4 (2.34%) Charles Proxy
3 4 (2.34%) Postman
3 4 (2.34%) Visual Studio
4 3 (1.75%) Android Studio
5 2 (1.17%) Jasmine
5 2 (1.17%) Karma Test Runner
5 2 (1.17%) Selenium
5 2 (1.17%) SpecFlow
5 2 (1.17%) Visual Studio Code
5 2 (1.17%) Visual Website Optimizer
5 2 (1.17%) WebDriver
6 1 (0.58%) Axure RP
6 1 (0.58%) GitLab
6 1 (0.58%) SQL Server Management Studio (SSMS)
6 1 (0.58%) webpack
General
1 79 (46.20%) Marketing
2 21 (12.28%) Finance
3 18 (10.53%) Advertising
3 18 (10.53%) Retail
4 4 (2.34%) Brand Awareness
5 3 (1.75%) Police
5 3 (1.75%) Public Sector
5 3 (1.75%) Publishing
6 2 (1.17%) Games
6 2 (1.17%) Multimedia
7 1 (0.58%) Banking
7 1 (0.58%) Law
7 1 (0.58%) Manufacturing
7 1 (0.58%) Telecoms
Job Titles
1 43 (25.15%) Analyst
2 34 (19.88%) Developer
3 24 (14.04%) Front End Developer (Client-Side Developer)
4 17 (9.94%) Digital Analyst
5 16 (9.36%) SEO Executive
6 11 (6.43%) Google Analytics Analyst
6 11 (6.43%) Senior Analyst
7 9 (5.26%) Data Analyst
7 9 (5.26%) Data Engineer
8 8 (4.68%) Performance Analyst
9 7 (4.09%) Cloud Engineer
9 7 (4.09%) Designer
10 6 (3.51%) Business Intelligence Analyst
10 6 (3.51%) Digital Analytics Analyst
10 6 (3.51%) Marketing Manager
10 6 (3.51%) Senior Performance Analyst
10 6 (3.51%) SQL Analyst
11 5 (2.92%) Consultant
11 5 (2.92%) E-Commerce Manager
11 5 (2.92%) Web Analyst
Libraries, Frameworks & Software Standards
1 44 (25.73%) HTML
2 34 (19.88%) CSS
3 22 (12.87%) React
4 14 (8.19%) Twitter Bootstrap
5 13 (7.60%) HTML5
6 12 (7.02%) jQuery
6 12 (7.02%) Node.js
7 11 (6.43%) Sass
8 10 (5.85%) AngularJS
9 8 (4.68%) REST
10 7 (4.09%) Semantic HTML
10 7 (4.09%) Vue.js
11 6 (3.51%) Web Services
12 5 (2.92%) GraphQL
12 5 (2.92%) Redux
13 4 (2.34%) .NET
14 2 (1.17%) .NET Core
14 2 (1.17%) CSS3
14 2 (1.17%) XML
15 1 (0.58%) LESS
Miscellaneous
1 36 (21.05%) Analytical Skills
2 23 (13.45%) User Experience
3 16 (9.36%) Algorithms
3 16 (9.36%) Social Media
4 6 (3.51%) Mobile App
5 5 (2.92%) Marketing Technology
6 4 (2.34%) Analytical Mindset
6 4 (2.34%) Blog
6 4 (2.34%) Self-Motivation
7 3 (1.75%) Social Network
7 3 (1.75%) Virtual Team
8 2 (1.17%) Digital Media
8 2 (1.17%) Management Information System
8 2 (1.17%) Photography
8 2 (1.17%) Video Editing
9 1 (0.58%) BBC
9 1 (0.58%) Driving Licence
9 1 (0.58%) Graphic Design
9 1 (0.58%) Smartphone
9 1 (0.58%) STB
Operating Systems
1 9 (5.26%) Android
1 9 (5.26%) Apple iOS
2 4 (2.34%) Windows
3 3 (1.75%) Linux
4 1 (0.58%) Mac OS
Processes & Methodologies
1 171 (100.00%) Analytics
2 59 (34.50%) SEO
3 36 (21.05%) Business Intelligence
4 35 (20.47%) Digital Marketing
5 31 (18.13%) E-Commerce
6 30 (17.54%) Agile Software Development
7 26 (15.20%) Web Development
8 24 (14.04%) Web Analytics
9 23 (13.45%) Digital Analytics
10 21 (12.28%) Front End Development
11 18 (10.53%) CRM
11 18 (10.53%) Data Analysis
11 18 (10.53%) DevOps
11 18 (10.53%) Scrum
12 17 (9.94%) Mathematics
12 17 (9.94%) Pay per click
12 17 (9.94%) Visualisation
13 16 (9.36%) A/B Testing
13 16 (9.36%) Conversion Rate Optimisation
14 14 (8.19%) Lead Generation
Programming Languages
1 46 (26.90%) JavaScript
2 37 (21.64%) SQL
3 24 (14.04%) Python
4 13 (7.60%) Java
5 7 (4.09%) ES6
5 7 (4.09%) PHP
5 7 (4.09%) R
5 7 (4.09%) TypeScript
6 4 (2.34%) C
7 3 (1.75%) C++
8 2 (1.17%) C#
9 1 (0.58%) T-SQL
Qualifications
1 17 (9.94%) Degree
2 1 (0.58%) Analytics IQ
2 1 (0.58%) ISTQB
2 1 (0.58%) SAFe Agilist
2 1 (0.58%) SC Cleared
2 1 (0.58%) Security Cleared
Quality Assurance & Compliance
1 7 (4.09%) QA
2 3 (1.75%) Data Quality
2 3 (1.75%) GDPR
3 1 (0.58%) NCSC
3 1 (0.58%) PCI DSS
3 1 (0.58%) SLA
System Software
1 6 (3.51%) Docker
Systems Management
1 4 (2.34%) Kibana
2 1 (0.58%) Kubernetes
Vendors
1 171 (100.00%) Google
2 24 (14.04%) Adobe
3 19 (11.11%) Tableau
4 9 (5.26%) Twitter
5 8 (4.68%) Facebook
6 7 (4.09%) DoubleClick
7 6 (3.51%) Microsoft
7 6 (3.51%) Salesforce.com
8 5 (2.92%) Screaming Frog
9 4 (2.34%) Amplitude
9 4 (2.34%) HubSpot
9 4 (2.34%) Salesforce Marketing Cloud
10 3 (1.75%) Coremetrics
10 3 (1.75%) Crimson Hexagon
10 3 (1.75%) Instagram
10 3 (1.75%) mParticle
10 3 (1.75%) Optimizely
10 3 (1.75%) Sitecore
11 2 (1.17%) Hotjar
11 2 (1.17%) YouTube