Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 3 October 2026, with comparisons to the same periods in the previous two years.

6 months to
3 Oct 2026
Same period 2025 Same period 2024
Rank 503 397 584
Rank change year-on-year -106 +187 -113
Permanent jobs citing Google Analytics 271 268 173
As % of all permanent jobs in England 0.26% 0.62% 0.26%
As % of the Cloud Services category 1.13% 1.92% 0.80%
Number of salaries quoted 205 174 93
10th Percentile £28,500 £27,250 £26,250
25th Percentile £31,250 £31,000 £36,250
Median annual salary (50th Percentile) £37,500 £40,516 £46,990
Median % change year-on-year -7.44% -13.78% +10.56%
75th Percentile £53,750 £52,500 £61,250
90th Percentile £61,800 £67,500 £70,000
UK median annual salary £38,250 £40,516 £45,995
% change year-on-year -5.59% -11.91% +14.99%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,008 13,933 21,537
As % of all permanent jobs advertised in England 23.09% 32.24% 32.36%
Number of salaries quoted 16,862 9,671 13,347
10th Percentile £31,504 £29,250 £35,000
25th Percentile £44,500 £38,750 £46,250
Median annual salary (50th Percentile) £63,000 £60,000 £65,000
Median % change year-on-year +5.00% -7.69% +2.22%
75th Percentile £85,000 £80,000 £83,750
90th Percentile £100,000 £101,250 £105,000
UK median annual salary £62,500 £60,000 £62,500
% change year-on-year +4.17% -4.00% -

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 3 October 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 3 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -87 75 £55,000 +4.76% 162
South East -41 63 £41,500 - 56
North of England -51 51 £42,500 +25.00% 64
East of England -34 42 £33,500 +17.54% 13
North West -38 31 £40,750 +29.37% 43
Midlands -45 25 £35,000 -17.65% 24
West Midlands -38 14 £38,750 +6.90% 15
North East -52 12 £80,000 +50.66% 3
East Midlands -38 11 £35,000 -17.65% 9
South West -76 11 £32,500 - 15
Yorkshire -36 8 £34,000 -15.00% 18
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 42 (15.50%) CMS
2 22 (8.12%) WordPress
3 2 (0.74%) Apache Airflow
3 2 (0.74%) Confluence
3 2 (0.74%) Umbraco
4 1 (0.37%) SAS
Applications
1 30 (11.07%) Microsoft Excel
2 22 (8.12%) Microsoft Office
3 17 (6.27%) Microsoft PowerPoint
4 13 (4.80%) Adobe Creative Suite
5 4 (1.48%) Adobe XD
6 3 (1.11%) Spreadsheet
6 3 (1.11%) UserZoom
7 2 (0.74%) Elementor
8 1 (0.37%) Photoshop
8 1 (0.37%) SPSS
8 1 (0.37%) Trello
Business Applications
1 37 (13.65%) Shopify
2 10 (3.69%) Magento
Cloud Services
1 59 (21.77%) Google Ads
2 55 (20.30%) Google Tag Manager
3 51 (18.82%) Power Platform
4 39 (14.39%) GCP
5 16 (5.90%) AWS
5 16 (5.90%) Meta Ads
6 13 (4.80%) Canva
7 9 (3.32%) Azure
8 8 (2.95%) dbt
8 8 (2.95%) Google Data Studio
9 7 (2.58%) ChatGPT
9 7 (2.58%) MailChimp
9 7 (2.58%) Microsoft Copilot
10 6 (2.21%) Dataform
10 6 (2.21%) Figma
10 6 (2.21%) Google Sheets
11 5 (1.85%) Amazon S3
11 5 (1.85%) AWS Lambda
11 5 (1.85%) Bloomreach
11 5 (1.85%) Serverless
Communications & Networking
1 19 (7.01%) SMS
2 6 (2.21%) Internet
3 2 (0.74%) LAN
4 1 (0.37%) 5G
4 1 (0.37%) Broadband
4 1 (0.37%) DNS
4 1 (0.37%) SSL
Database & Business Intelligence
1 51 (18.82%) Power BI
2 47 (17.34%) Looker
3 31 (11.44%) BigQuery
4 30 (11.07%) Metadata
5 12 (4.43%) Tableau
6 7 (2.58%) Data Warehouse
7 5 (1.85%) Amazon Redshift
8 4 (1.48%) Mixpanel
9 2 (0.74%) Data Lake
10 1 (0.37%) Data Mining
10 1 (0.37%) MySQL
10 1 (0.37%) Redis
10 1 (0.37%) Relational Database
Development Applications
1 4 (1.48%) Axure RP
1 4 (1.48%) Balsamiq
2 3 (1.11%) JIRA
3 1 (0.37%) ESLint
3 1 (0.37%) Git
3 1 (0.37%) GitLab
3 1 (0.37%) Storybook
3 1 (0.37%) Visual Website Optimizer
3 1 (0.37%) Vite
General
1 184 (67.90%) Marketing
2 131 (48.34%) Social Skills
3 121 (44.65%) Analytical Skills
4 67 (24.72%) Retail
5 58 (21.40%) Organisational Skills
6 37 (13.65%) Public Sector
7 36 (13.28%) Advertising
8 28 (10.33%) Inclusion and Diversity
9 18 (6.64%) Finance
9 18 (6.64%) Law
10 14 (5.17%) Brand Awareness
11 13 (4.80%) Manufacturing
12 11 (4.06%) Presentation Skills
13 9 (3.32%) Influencing Skills
14 4 (1.48%) Banking
14 4 (1.48%) Dutch Language
14 4 (1.48%) Electronics
14 4 (1.48%) Legal
15 2 (0.74%) German Language
15 2 (0.74%) iGaming
Job Titles
1 56 (20.66%) Analyst
2 30 (11.07%) Senior
3 23 (8.49%) Digital Analyst
4 20 (7.38%) Performance Analyst
5 18 (6.64%) Marketing Executive
6 15 (5.54%) Coordinator
6 15 (5.54%) Digital Executive
6 15 (5.54%) E-Commerce Executive
6 15 (5.54%) E-Commerce Manager
7 14 (5.17%) Lead
8 13 (4.80%) Marketing Manager
8 13 (4.80%) SEO Specialist
9 11 (4.06%) SEO Executive
10 10 (3.69%) Data Engineer
11 9 (3.32%) Analytics Manager
11 9 (3.32%) Paid Search Manager
11 9 (3.32%) Search Manager
12 8 (2.95%) Digital Marketing Executive
13 7 (2.58%) Senior SEO Executive
13 7 (2.58%) Senior SEO Specialist
Libraries, Frameworks & Software Standards
1 31 (11.44%) HTML
2 28 (10.33%) CSS
3 2 (0.74%) Terraform
4 1 (0.37%) EDI
4 1 (0.37%) Framer.js
4 1 (0.37%) Laravel
4 1 (0.37%) Node.js
4 1 (0.37%) Nuxt
4 1 (0.37%) Tailwind CSS
4 1 (0.37%) Vue
Miscellaneous
1 60 (22.14%) Social Media
2 25 (9.23%) Analytical Mindset
3 15 (5.54%) Algorithms
3 15 (5.54%) Marketing Technology
4 14 (5.17%) Product Ownership
5 13 (4.80%) Blog
6 12 (4.43%) Self-Motivation
7 10 (3.69%) Web Conferencing
8 7 (2.58%) Educational Technology
8 7 (2.58%) Video Editing
9 5 (1.85%) Management Information System
10 4 (1.48%) Driving Licence
10 4 (1.48%) Embedded Systems
10 4 (1.48%) Podcast
11 3 (1.11%) Data Structures
11 3 (1.11%) Mobile App
11 3 (1.11%) Photography
12 2 (0.74%) Onboarding
13 1 (0.37%) Low-Code
13 1 (0.37%) Team-Oriented Environment
Processes & Methodologies
1 271 (100.00%) Analytics
2 128 (47.23%) Digital Marketing
3 116 (42.80%) SEO
4 90 (33.21%) Actionable Insight
5 73 (26.94%) E-Commerce
6 66 (24.35%) AI
7 62 (22.88%) Decision-Making
8 58 (21.40%) Pay per click
9 56 (20.66%) Business Intelligence
10 54 (19.93%) User Experience
11 53 (19.56%) Agile
12 52 (19.19%) Stakeholder Management
13 50 (18.45%) CRM
14 49 (18.08%) Problem-Solving
15 48 (17.71%) Email Marketing
16 38 (14.02%) Paid Search
17 37 (13.65%) A/B Testing
18 36 (13.28%) Continuous Improvement
18 36 (13.28%) Mentoring
19 34 (12.55%) Commercial Awareness
Programming Languages
1 68 (25.09%) SQL
2 17 (6.27%) Python
3 12 (4.43%) JavaScript
4 1 (0.37%) PHP
4 1 (0.37%) TypeScript
Qualifications
1 56 (20.66%) Degree
2 24 (8.86%) SC Cleared
2 24 (8.86%) Security Cleared
3 8 (2.95%) BPSS Clearance
3 8 (2.95%) DBS Check
3 8 (2.95%) DV Cleared
4 1 (0.37%) Numerate Degree
Quality Assurance & Compliance
1 34 (12.55%) GDPR
2 27 (9.96%) Data Quality
3 20 (7.38%) Accessibility
4 16 (5.90%) Actionable Recommendations
4 16 (5.90%) QA
5 9 (3.32%) WCAG
6 4 (1.48%) PERC
7 1 (0.37%) GRC
System Software
1 1 (0.37%) Docker
Systems Management
1 1 (0.37%) Systems Management Server (SMS)
Vendors
1 267 (98.52%) Google
2 58 (21.40%) Microsoft
3 24 (8.86%) YouTube
4 23 (8.49%) Adobe
5 15 (5.54%) TikTok
6 13 (4.80%) HubSpot
7 12 (4.43%) Ahrefs
7 12 (4.43%) Facebook
8 11 (4.06%) Instagram
9 10 (3.69%) Pinterest
10 8 (2.95%) Marketo
10 8 (2.95%) Salesforce
11 7 (2.58%) Screaming Frog
12 5 (1.85%) Hotjar
12 5 (1.85%) Pardot
12 5 (1.85%) Salesforce Marketing Cloud
13 4 (1.48%) Amplitude
13 4 (1.48%) Criteo
13 4 (1.48%) dotdigital
14 3 (1.11%) Snapchat