Period
to 19 October 2018

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 19 October 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK > England
6 months to
19 Oct 2018
Same period 2017 Same period 2016
Rank 543 537 526
Rank change year-on-year -6 -11 -39
Permanent jobs citing Google Analytics 732 813 895
As % of all permanent IT jobs advertised in England 0.48% 0.50% 0.50%
As % of the Cloud Services category 2.00% 2.70% 3.85%
Number of salaries quoted 632 692 755
England median annual salary £40,000 £40,000 £37,500
Median salary % change year-on-year - +6.67% -
10th Percentile £26,250 £25,500 £25,000
90th Percentile £65,000 £65,000 £62,500
UK median annual salary £40,000 £40,000 £37,500
% change year-on-year - +6.67% -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Permanent vacancies with a requirement for cloud computing skills 36,577 30,071 23,227
As % of all permanent IT jobs advertised in England 23.82% 18.34% 12.87%
Number of salaries quoted 29,725 24,962 19,623
England median annual salary £55,000 £52,500 £51,500
Median salary % change year-on-year +4.76% +1.94% +8.42%
10th Percentile £30,000 £28,000 £28,500
90th Percentile £85,000 £81,250 £80,000
UK median annual salary £55,000 £51,000 £50,000
% change year-on-year +7.84% +2.00% +5.26%

Google Analytics
Job Vacancy Trend in England

Job postings citing Google Analytics as a percentage of all IT jobs advertised in England.

Job vacancy trend for Google Analytics in England

Google Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in England.

Salary trend for Google Analytics in England

Google Analytics
Salary Histogram in England

The salary distribution of IT jobs citing Google Analytics in England over the 6 months to 19 October 2018.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 19 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -38 354 £42,500 -5.56% 53
South East +19 126 £40,000 +14.29% 23
North of England +4 84 £42,500 +13.33% 40
Midlands -5 64 £30,000 -3.23% 23
East of England +38 59 £42,500 +44.07% 10
West Midlands +34 49 £30,000 -3.23% 9
North West +8 48 £44,500 +27.14% 15
South West +19 45 £35,000 -26.32% 22
Yorkshire +5 35 £37,500 -2.60% 23
East Midlands -28 15 £31,500 -3.08% 14
North East - 1 £19,500 - 2
Google Analytics
UK

For the 6 months to 19 October 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Google Analytics.

1 728 (99.45%) Analytics
2 721 (98.50%) Google
3 375 (51.23%) Marketing
4 234 (31.97%) HTML
5 214 (29.23%) SQL
6 196 (26.78%) JavaScript
7 192 (26.23%) SEO
7 192 (26.23%) Analytical Skills
8 186 (25.41%) User Experience
9 168 (22.95%) E-Commerce
10 157 (21.45%) Agile Software Development
11 156 (21.31%) CSS
12 148 (20.22%) Adobe
13 147 (20.08%) Digital Marketing
14 135 (18.44%) Degree
15 101 (13.80%) AdWords
16 97 (13.25%) Web Analytics
17 95 (12.98%) Visualisation
18 90 (12.30%) Pay per click
19 88 (12.02%) Tableau
20 85 (11.61%) CMS
20 85 (11.61%) Python
21 82 (11.20%) Web Development
22 81 (11.07%) Social Media
23 80 (10.93%) Google Tag Manager
24 79 (10.79%) Finance
25 78 (10.66%) Adobe Analytics
26 77 (10.52%) Digital Analytics
27 76 (10.38%) Business Intelligence
28 72 (9.84%) CRM

Google Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 85 (11.61%) CMS
2 35 (4.78%) WordPress
3 28 (3.83%) SAS
4 17 (2.32%) IIS
5 14 (1.91%) EPiServer
5 14 (1.91%) Umbraco
6 12 (1.64%) Apache Spark
7 11 (1.50%) Sitecore CMS
8 9 (1.23%) Apache
8 9 (1.23%) Drupal
9 8 (1.09%) Adobe Experience Manager
10 6 (0.82%) Marvel
10 6 (0.82%) SharePoint
10 6 (0.82%) Sitefinity
11 5 (0.68%) Elasticsearch
12 4 (0.55%) Apache Pig
12 4 (0.55%) nginx
13 3 (0.41%) Tomcat
14 2 (0.27%) Joomla!
14 2 (0.27%) Liferay
Applications
1 66 (9.02%) Microsoft Excel
2 52 (7.10%) Photoshop
3 22 (3.01%) Adobe Illustrator
4 21 (2.87%) Adobe Creative Suite
5 15 (2.05%) Microsoft PowerPoint
6 10 (1.37%) SPSS
7 8 (1.09%) InVision
8 7 (0.96%) InDesign
9 6 (0.82%) Microsoft Office
9 6 (0.82%) Spreadsheet
10 2 (0.27%) UXPin
11 1 (0.14%) Flinto
11 1 (0.14%) Stata
Business Applications
1 10 (1.37%) Abakus
2 9 (1.23%) Magento
3 8 (1.09%) WebTrends
4 7 (0.96%) Unica
5 6 (0.82%) Adobe Campaign
5 6 (0.82%) FastStats
6 5 (0.68%) Salesforce.com CRM
7 4 (0.55%) Eloqua
7 4 (0.55%) Payment Gateway
7 4 (0.55%) SAP Hybris
7 4 (0.55%) Shopify
8 2 (0.27%) Sprinklr
9 1 (0.14%) Academy Revenues and Benefits
9 1 (0.14%) Dynamics CRM
9 1 (0.14%) Raiser's Edge
9 1 (0.14%) SAP ERP
Cloud Services
1 101 (13.80%) AdWords
2 80 (10.93%) Google Tag Manager
3 78 (10.66%) Adobe Analytics
4 65 (8.88%) Amazon AWS
5 25 (3.42%) Google Cloud Platform
6 23 (3.14%) Microsoft Azure
7 21 (2.87%) SaaS
8 10 (1.37%) Google Attribution 360
9 7 (0.96%) MailChimp
10 6 (0.82%) Firebase
11 5 (0.68%) Amazon EC2
11 5 (0.68%) AWS CloudFormation
11 5 (0.68%) G Suite
12 4 (0.55%) Adobe Creative Cloud
12 4 (0.55%) Amazon S3
12 4 (0.55%) npm
13 3 (0.41%) Google Play
14 2 (0.27%) Asana
14 2 (0.27%) GitHub
14 2 (0.27%) NuGet
Communications & Networking
1 14 (1.91%) Internet
2 5 (0.68%) Intranet
2 5 (0.68%) PPP
3 3 (0.41%) HTTP
3 3 (0.41%) HTTPS
3 3 (0.41%) SMS
3 3 (0.41%) SSL
4 2 (0.27%) SAN
5 1 (0.14%) Broadband
5 1 (0.14%) DNS
5 1 (0.14%) Firewall
Database & Business Intelligence
1 62 (8.47%) SQL Server
2 54 (7.38%) MySQL
3 33 (4.51%) Power BI
4 30 (4.10%) Hadoop
5 29 (3.96%) NoSQL
6 26 (3.55%) Data Mining
6 26 (3.55%) Relational Database
7 25 (3.42%) Apache Hive
8 24 (3.28%) SQL Server 2016
9 23 (3.14%) Big Data
10 22 (3.01%) BigQuery
11 21 (2.87%) Spotfire
12 20 (2.73%) Data Warehouse
13 17 (2.32%) RDBMS
14 16 (2.19%) SQL Server Analysis Services
15 15 (2.05%) Mixpanel
15 15 (2.05%) MongoDB
16 12 (1.64%) SQL Server Reporting Services
17 11 (1.50%) Amazon Redshift
18 10 (1.37%) QlikView
Development Applications
1 65 (8.88%) JIRA
2 47 (6.42%) Git (software)
3 27 (3.69%) Visual Studio
4 15 (2.05%) Subversion
5 13 (1.78%) webpack
6 12 (1.64%) Visual Website Optimizer
7 11 (1.50%) HP UFT
7 11 (1.50%) Selenium
8 10 (1.37%) Balsamiq Mockups
9 8 (1.09%) Axure RP
9 8 (1.09%) Jenkins
10 7 (0.96%) Bitbucket
11 5 (0.68%) Dreamweaver
11 5 (0.68%) GitLab
11 5 (0.68%) Grunt
11 5 (0.68%) gulp
12 4 (0.55%) SpecFlow
12 4 (0.55%) Team Foundation Server
12 4 (0.55%) TeamCity
13 3 (0.41%) Android Studio
General
1 375 (51.23%) Marketing
2 79 (10.79%) Finance
3 71 (9.70%) Retail
4 55 (7.51%) Advertising
5 25 (3.42%) Games
6 24 (3.28%) Publishing
7 15 (2.05%) Brand Awareness
8 9 (1.23%) Legal
8 9 (1.23%) Manufacturing
9 6 (0.82%) Automotive
10 5 (0.68%) Back Office
10 5 (0.68%) Banking
10 5 (0.68%) Multimedia
11 4 (0.55%) Law
11 4 (0.55%) Pharmaceutical
12 3 (0.41%) Billing
12 3 (0.41%) Digital Economy
13 2 (0.27%) German Language
13 2 (0.27%) Investment Banking
13 2 (0.27%) Spanish Language
Job Titles
1 197 (26.91%) Analyst
2 119 (16.26%) Developer
3 73 (9.97%) Digital Analyst
4 60 (8.20%) Data Analyst
5 49 (6.69%) Web Analyst
6 36 (4.92%) Marketing Manager
7 33 (4.51%) Designer
8 31 (4.23%) Senior Analyst
9 30 (4.10%) Marketing Executive
10 29 (3.96%) Analytics Manager
10 29 (3.96%) Web Developer
11 24 (3.28%) Data Scientist
12 23 (3.14%) Digital Executive
13 22 (3.01%) Google Analytics Analyst
14 21 (2.87%) Front End Developer (Client-Side Developer)
14 21 (2.87%) Insight Analyst
14 21 (2.87%) Product Manager
14 21 (2.87%) UX Designer
15 20 (2.73%) Search Manager
15 20 (2.73%) Senior Developer
Libraries, Frameworks & Software Standards
1 234 (31.97%) HTML
2 156 (21.31%) CSS
3 63 (8.61%) jQuery
4 58 (7.92%) .NET
5 57 (7.79%) HTML5
6 47 (6.42%) Web Services
7 33 (4.51%) CSS3
8 31 (4.23%) XML
9 24 (3.28%) .NET Framework
10 20 (2.73%) JSON
11 19 (2.60%) ASP.NET
12 17 (2.32%) Node.js
13 15 (2.05%) AngularJS
13 15 (2.05%) Sass
14 13 (1.78%) React
15 11 (1.50%) RESTful
15 11 (1.50%) Twitter Bootstrap
16 10 (1.37%) SOAP
16 10 (1.37%) XHTML
17 9 (1.23%) Ajax
Miscellaneous
1 192 (26.23%) Analytical Skills
2 186 (25.41%) User Experience
3 81 (11.07%) Social Media
4 46 (6.28%) Self-Motivation
5 32 (4.37%) Algorithms
5 32 (4.37%) Computer Science
6 24 (3.28%) Mobile App
7 19 (2.60%) Social Network
8 16 (2.19%) Fintech
9 15 (2.05%) Digital Media
10 12 (1.64%) Analytical Mindset
10 12 (1.64%) Blog
10 12 (1.64%) Marketing Technology
11 9 (1.23%) Greenfield Project
11 9 (1.23%) NHS
12 8 (1.09%) BBC
12 8 (1.09%) Credit Risk
12 8 (1.09%) Photography
13 7 (0.96%) Graphic Design
13 7 (0.96%) Tandem
Operating Systems
1 20 (2.73%) Android
2 18 (2.46%) Windows
3 16 (2.19%) Linux
4 10 (1.37%) Apple iOS
5 4 (0.55%) Unix
6 3 (0.41%) Windows Phone
7 1 (0.14%) Ubuntu
7 1 (0.14%) Windows 10
7 1 (0.14%) Windows NT
Processes & Methodologies
1 728 (99.45%) Analytics
2 192 (26.23%) SEO
3 168 (22.95%) E-Commerce
4 157 (21.45%) Agile Software Development
5 147 (20.08%) Digital Marketing
6 97 (13.25%) Web Analytics
7 95 (12.98%) Visualisation
8 90 (12.30%) Pay per click
9 82 (11.20%) Web Development
10 77 (10.52%) Digital Analytics
11 76 (10.38%) Business Intelligence
12 72 (9.84%) CRM
12 72 (9.84%) Data Visualisation
13 71 (9.70%) Problem-Solving
14 66 (9.02%) Data Analysis
15 62 (8.47%) Mathematics
16 55 (7.51%) Statistics
17 52 (7.10%) Project Management
18 47 (6.42%) Decision-Making
19 46 (6.28%) Data Science
Programming Languages
1 214 (29.23%) SQL
2 196 (26.78%) JavaScript
3 85 (11.61%) Python
4 62 (8.47%) R
5 51 (6.97%) C#
6 50 (6.83%) PHP
7 46 (6.28%) Java
8 41 (5.60%) T-SQL
9 20 (2.73%) C++
9 20 (2.73%) Delphi
10 11 (1.50%) C
11 10 (1.37%) VBA
12 7 (0.96%) PHP 5
12 7 (0.96%) VB.NET
13 6 (0.82%) Scala
14 5 (0.68%) XPath
15 4 (0.55%) TypeScript
16 3 (0.41%) Apple Swift
16 3 (0.41%) Kotlin
16 3 (0.41%) RPG IV
Qualifications
1 135 (18.44%) Degree
2 20 (2.73%) Master's Degree
3 17 (2.32%) Numerate Degree
4 10 (1.37%) Analytics IQ
5 4 (0.55%) Computer Science Degree
6 2 (0.27%) PhD
Quality Assurance & Compliance
1 29 (3.96%) QA
2 22 (3.01%) GDPR
3 6 (0.82%) Actionable Recommendations
4 4 (0.55%) SLA
5 3 (0.41%) ISO/IEC 27001
6 2 (0.27%) Data Quality
7 1 (0.14%) Section 508
System Software
1 13 (1.78%) Docker
2 6 (0.82%) Active Directory
3 4 (0.55%) Apache Flume
Systems Management
1 11 (1.50%) HP ALM
1 11 (1.50%) HP Quality Center
2 5 (0.68%) cPanel
3 4 (0.55%) Oozie
4 3 (0.41%) Opscode Chef
4 3 (0.41%) Plesk
4 3 (0.41%) Systems Management Server (SMS)
5 2 (0.27%) Ambari
6 1 (0.14%) Kibana
6 1 (0.14%) Kubernetes
6 1 (0.14%) Matomo
Vendors
1 721 (98.50%) Google
2 148 (20.22%) Adobe
3 88 (12.02%) Tableau
4 71 (9.70%) Microsoft
5 56 (7.65%) Facebook
6 45 (6.15%) Twitter
7 40 (5.46%) Optimizely
8 34 (4.64%) Salesforce.com
9 27 (3.69%) Tealium
10 24 (3.28%) IBM
11 23 (3.14%) DoubleClick
12 21 (2.87%) Screaming Frog
13 17 (2.32%) SAP
14 16 (2.19%) Maxymiser
15 14 (1.91%) Oracle
16 11 (1.50%) HP
16 11 (1.50%) Sitecore
17 10 (1.37%) Convertro
17 10 (1.37%) Qubit
17 10 (1.37%) Visual IQ