Period
to

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 19 May 2022 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK > England
6 months to
19 May 2022
Same period 2021 Same period 2020
Rank 441 489 597
Rank change year-on-year +48 +108 -12
Permanent jobs citing Google Analytics 1,036 417 310
As % of all permanent jobs advertised in England 0.76% 0.52% 0.35%
As % of the Cloud Services category 1.70% 1.22% 1.00%
Number of salaries quoted 468 304 260
10th Percentile £26,775 £26,500 £30,500
25th Percentile £36,165 £32,500 £37,500
Median annual salary (50th Percentile) £46,404 £45,000 £50,000
Median % change year-on-year +3.12% -10.00% +17.65%
75th Percentile £57,500 £60,000 £65,000
90th Percentile £75,000 £72,500 £72,625
UK median annual salary £45,000 £42,500 £47,500
% change year-on-year +5.88% -10.53% +11.76%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Permanent vacancies with a requirement for cloud computing skills 60,875 34,144 31,004
As % of all permanent IT jobs advertised in England 44.86% 42.61% 35.49%
Number of salaries quoted 33,847 27,285 25,685
10th Percentile £32,750 £32,500 £31,250
25th Percentile £45,000 £42,500 £42,000
Median annual salary (50th Percentile) £60,500 £58,500 £57,500
Median % change year-on-year +3.42% +1.74% +4.55%
75th Percentile £82,500 £77,500 £76,250
90th Percentile £100,000 £93,750 £93,750
UK median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% -

Google Analytics
Job Vacancy Trend in England

Job postings citing Google Analytics as a proportion of all IT jobs advertised in England.

Job vacancy trend for Google Analytics in England

Google Analytics
Salary Trend in England

3-month moving average salary quoted in jobs citing Google Analytics in England.

Salary trend for Google Analytics in England

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 19 May 2022.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 19 May 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +43 661 £50,000 -13.04% 18
South East -19 174 £40,000 - 4
North of England -67 80 £42,500 +18.88% 8
Midlands -44 55 £45,000 +5.88% 7
East of England -54 49 £37,500 +7.14% 5
North West -59 47 £49,500 +34.06% 4
East Midlands -25 31 £37,500 -6.83% 1
Yorkshire -36 31 £40,000 +29.03% 3
West Midlands -40 24 £50,000 +8.70% 6
South West -40 8 £42,500 +11.11% 5
North East -18 2 £51,000 +27.50% 1
Google Analytics
UK

For the 6 months to 19 May 2022, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Google Analytics.

1 1,033 (99.71%) Analytics
2 1,017 (98.17%) Google
3 598 (57.72%) Marketing
4 325 (31.37%) SQL
5 319 (30.79%) User Experience
6 315 (30.41%) Analytical Skills
7 311 (30.02%) JavaScript
8 301 (29.05%) Agile
9 290 (27.99%) Social Skills
10 273 (26.35%) HTML
11 267 (25.77%) Finance
12 265 (25.58%) Problem-Solving
13 258 (24.90%) CSS
14 253 (24.42%) Adobe
15 239 (23.07%) Data Analysis
16 228 (22.01%) E-Commerce
16 228 (22.01%) Business Intelligence
17 212 (20.46%) SEO
18 210 (20.27%) Degree
19 191 (18.44%) Digital Marketing
20 187 (18.05%) A/B Testing
21 180 (17.37%) Tableau
22 173 (16.70%) Visualisation
23 165 (15.93%) Web Analytics
24 164 (15.83%) Python
25 159 (15.35%) Google Tag Manager
26 148 (14.29%) Power BI
26 148 (14.29%) Power Platform
27 143 (13.80%) Retail
28 137 (13.22%) Product Management

Google Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 119 (11.49%) CMS
2 78 (7.53%) WordPress
3 22 (2.12%) Adobe Experience Manager
3 22 (2.12%) SAS
4 17 (1.64%) Drupal
4 17 (1.64%) Elasticsearch
5 15 (1.45%) Confluence
6 11 (1.06%) Apache Airflow
6 11 (1.06%) SharePoint
7 7 (0.68%) Apache Spark
8 6 (0.58%) Jupyter
9 5 (0.48%) Umbraco
10 2 (0.19%) Apache Solr
11 1 (0.097%) Apache
11 1 (0.097%) concrete5
11 1 (0.097%) Ethereum
11 1 (0.097%) Headless CMS
11 1 (0.097%) Liferay
11 1 (0.097%) nginx
11 1 (0.097%) Sitecore CMS
Applications
1 122 (11.78%) Microsoft Excel
2 53 (5.12%) Adobe Creative Suite
3 45 (4.34%) Microsoft Office
4 42 (4.05%) Photoshop
5 37 (3.57%) Sketch
6 29 (2.80%) Microsoft PowerPoint
6 29 (2.80%) SPSS
7 23 (2.22%) Spreadsheet
8 19 (1.83%) InVision
9 16 (1.54%) Adobe Premiere
10 15 (1.45%) Adobe Illustrator
11 11 (1.06%) Adobe XD
11 11 (1.06%) Zeplin
12 5 (0.48%) Adobe Captivate
13 3 (0.29%) Microsoft Project
14 2 (0.19%) Stata
14 2 (0.19%) UserZoom
15 1 (0.097%) GIMP
15 1 (0.097%) OmniGraffle
Business Applications
1 35 (3.38%) Magento
2 16 (1.54%) Shopify
3 8 (0.77%) SessionCam
3 8 (0.77%) WebTrends
4 4 (0.39%) Dynamics CRM
4 4 (0.39%) Sprinklr
5 1 (0.097%) SAP Hybris
Cloud Services
1 159 (15.35%) Google Tag Manager
2 148 (14.29%) Power Platform
3 137 (13.22%) GCP
4 107 (10.33%) Google Data Studio
5 98 (9.46%) Adobe Analytics
6 90 (8.69%) Azure
7 88 (8.49%) SaaS
8 81 (7.82%) AWS
9 69 (6.66%) Google Ads
10 50 (4.83%) Figma
11 38 (3.67%) Miro
12 32 (3.09%) Cloudflare
12 32 (3.09%) Google Sheets
13 27 (2.61%) Fastly
14 25 (2.41%) PaaS
15 24 (2.32%) Amazon S3
15 24 (2.32%) GitHub
16 21 (2.03%) Firebase
17 20 (1.93%) CloudFront
18 17 (1.64%) MailChimp
Communications & Networking
1 24 (2.32%) DNS
2 19 (1.83%) Broadband
3 13 (1.25%) Skype
4 12 (1.16%) X.25
5 8 (0.77%) Internet
6 6 (0.58%) Intranet
7 4 (0.39%) AMQP
8 3 (0.29%) SSH
9 2 (0.19%) tcpdump
10 1 (0.097%) Bluetooth
10 1 (0.097%) LAN
10 1 (0.097%) TCP/IP
10 1 (0.097%) VPN
10 1 (0.097%) WAN
Database & Business Intelligence
1 180 (17.37%) Tableau
2 148 (14.29%) Power BI
3 102 (9.85%) BigQuery
4 92 (8.88%) Mixpanel
5 79 (7.63%) MySQL
6 40 (3.86%) Data Warehouse
7 33 (3.19%) Looker
8 27 (2.61%) Data Mining
9 22 (2.12%) Big Data
10 21 (2.03%) PostgreSQL
11 19 (1.83%) BusinessObjects
12 17 (1.64%) SQL Server
13 15 (1.45%) Data Lake
14 13 (1.25%) NoSQL
15 10 (0.97%) Enterprise Data Warehouse
15 10 (0.97%) MongoDB
15 10 (0.97%) PostHog
16 9 (0.87%) Relational Database
16 9 (0.87%) SQL Server Integration Services
17 8 (0.77%) Qlik Sense
Development Applications
1 106 (10.23%) JIRA
2 71 (6.85%) Git (software)
3 16 (1.54%) GoCD
4 12 (1.16%) Axure RP
5 10 (0.97%) webpack
6 7 (0.68%) Visual Studio
7 6 (0.58%) Firebug
8 5 (0.48%) WaveMaker
9 4 (0.39%) gulp
9 4 (0.39%) Jenkins
10 3 (0.29%) Browser DevTools
10 3 (0.29%) Gatling
10 3 (0.29%) Mockito
10 3 (0.29%) Postman
10 3 (0.29%) Selenium
11 2 (0.19%) Balsamiq
11 2 (0.19%) Bitbucket
11 2 (0.19%) ESLint
11 2 (0.19%) Grunt
11 2 (0.19%) Visual Website Optimizer
General
1 598 (57.72%) Marketing
2 315 (30.41%) Analytical Skills
3 290 (27.99%) Social Skills
4 267 (25.77%) Finance
5 143 (13.80%) Retail
6 87 (8.40%) Publishing
7 81 (7.82%) Advertising
8 56 (5.41%) Games
9 52 (5.02%) Presentation Skills
10 40 (3.86%) Inclusion and Diversity
11 32 (3.09%) Banking
12 31 (2.99%) Manufacturing
13 25 (2.41%) Legal
14 24 (2.32%) Law
15 21 (2.03%) Automotive
16 16 (1.54%) Pharmaceutical
17 13 (1.25%) Retail Finance
18 12 (1.16%) Brand Awareness
18 12 (1.16%) Esports
18 12 (1.16%) Organisational Skills
Job Titles
1 313 (30.21%) Analyst
2 145 (14.00%) Developer
3 132 (12.74%) Product Manager
4 122 (11.78%) Data Analyst
5 97 (9.36%) Digital Analyst
6 47 (4.54%) Senior Analyst
7 44 (4.25%) Web Developer
8 43 (4.15%) Designer
9 41 (3.96%) Front End Developer (Client-Side Developer)
10 39 (3.76%) Product Analyst
11 38 (3.67%) Senior Manager
12 35 (3.38%) Performance Analyst
12 35 (3.38%) Senior Developer
13 32 (3.09%) Consultant
13 32 (3.09%) UX Designer
14 31 (2.99%) Digital Performance Analyst
15 30 (2.90%) Analytics Manager
16 28 (2.70%) Magento Developer
17 27 (2.61%) Senior Data Analyst
18 26 (2.51%) Senior Product Manager
Libraries, Frameworks & Software Standards
1 273 (26.35%) HTML
2 258 (24.90%) CSS
3 114 (11.00%) React
4 60 (5.79%) Node.js
5 46 (4.44%) XML
6 45 (4.34%) LESS
6 45 (4.34%) Sass
7 36 (3.47%) jQuery
8 35 (3.38%) HTML5
9 34 (3.28%) REST
10 33 (3.19%) CSS3
11 32 (3.09%) AngularJS
12 31 (2.99%) Next.js
13 29 (2.80%) .NET
14 28 (2.70%) KnockoutJS
15 22 (2.12%) Twitter Bootstrap
16 21 (2.03%) Apache Flex
17 20 (1.93%) JSON
18 19 (1.83%) Ajax
18 19 (1.83%) RESTful
Miscellaneous
1 319 (30.79%) User Experience
2 91 (8.78%) Social Media
3 35 (3.38%) Blog
4 34 (3.28%) Mobile App
5 29 (2.80%) Self-Motivation
6 22 (2.12%) Digital Media
6 22 (2.12%) Management Information System
7 20 (1.93%) Marketing Technology
8 19 (1.83%) Algorithms
9 15 (1.45%) Legacy Systems
10 13 (1.25%) Educational Technology
11 12 (1.16%) Mobile Banking
11 12 (1.16%) Online Banking
11 12 (1.16%) Online Games
11 12 (1.16%) Podcast
11 12 (1.16%) Sports Betting
11 12 (1.16%) W3C
12 10 (0.97%) BBC
13 9 (0.87%) Analytical Mindset
14 7 (0.68%) Virtual Team
Operating Systems
1 12 (1.16%) Windows
2 9 (0.87%) Android
2 9 (0.87%) Apple iOS
3 4 (0.39%) Linux
3 4 (0.39%) Unix
4 2 (0.19%) CentOS
4 2 (0.19%) Debian
4 2 (0.19%) Ubuntu
Processes & Methodologies
1 1,033 (99.71%) Analytics
2 301 (29.05%) Agile
3 265 (25.58%) Problem-Solving
4 239 (23.07%) Data Analysis
5 228 (22.01%) Business Intelligence
5 228 (22.01%) E-Commerce
6 212 (20.46%) SEO
7 191 (18.44%) Digital Marketing
8 187 (18.05%) A/B Testing
9 173 (16.70%) Visualisation
10 165 (15.93%) Web Analytics
11 137 (13.22%) Product Management
12 131 (12.64%) Decision-Making
13 129 (12.45%) Product Roadmap
14 124 (11.97%) Actionable Insight
15 114 (11.00%) Product Strategy
16 109 (10.52%) UX Design
17 100 (9.65%) Coaching
18 95 (9.17%) Data Visualisation
19 92 (8.88%) Computer Science
Programming Languages
1 325 (31.37%) SQL
2 311 (30.02%) JavaScript
3 164 (15.83%) Python
4 128 (12.36%) PHP
5 71 (6.85%) R
6 60 (5.79%) TypeScript
7 21 (2.03%) Java
8 15 (1.45%) C
9 14 (1.35%) C#
9 14 (1.35%) Ruby
10 11 (1.06%) ES6
11 7 (0.68%) JSX
12 6 (0.58%) Data Analysis Expressions (DAX)
13 5 (0.48%) Ada
13 5 (0.48%) Kotlin
14 4 (0.39%) LookML
14 4 (0.39%) Scala
15 3 (0.29%) Bash
15 3 (0.29%) C++
15 3 (0.29%) VB
Qualifications
1 210 (20.27%) Degree
2 38 (3.67%) Computer Science Degree
3 12 (1.16%) Master's Degree
4 7 (0.68%) ISEB
4 7 (0.68%) Numerate Degree
5 5 (0.48%) SC Cleared
5 5 (0.48%) Security Cleared
6 2 (0.19%) CIPD
6 2 (0.19%) ITIL Certification
7 1 (0.097%) DBS Check
Quality Assurance & Compliance
1 81 (7.82%) QA
2 33 (3.19%) GDPR
3 25 (2.41%) Accessibility
4 20 (1.93%) Actionable Recommendations
5 13 (1.25%) Data Quality
6 7 (0.68%) GMP
7 1 (0.097%) WCAG
System Software
1 35 (3.38%) Docker
2 2 (0.19%) Active Directory
3 1 (0.097%) Virtual Machines
Systems Management
1 19 (1.83%) Kubernetes
1 19 (1.83%) Terraform
2 4 (0.39%) Grafana
3 3 (0.29%) Kibana
4 1 (0.097%) Bugsnag
4 1 (0.097%) Nagios
4 1 (0.097%) Prometheus
4 1 (0.097%) Single Sign-On
Vendors
1 1,017 (98.17%) Google
2 253 (24.42%) Adobe
3 88 (8.49%) Salesforce.com
4 83 (8.01%) Microsoft
5 66 (6.37%) Facebook
6 53 (5.12%) Tealium
7 37 (3.57%) Amplitude
8 35 (3.38%) Hotjar
9 25 (2.41%) Alteryx
10 24 (2.32%) HubSpot
11 22 (2.12%) Instagram
11 22 (2.12%) Optimizely
12 21 (2.03%) Ensighten
13 19 (1.83%) Salesforce Marketing Cloud
14 18 (1.74%) DoubleClick
15 16 (1.54%) YouTube
16 14 (1.35%) Pardot
16 14 (1.35%) TikTok
17 13 (1.25%) WorldPay
18 10 (0.97%) Qualtrics