Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 31 December 2025, with comparisons to the same periods in the previous two years.

6 months to
31 Dec 2025
Same period 2024 Same period 2023
Rank 441 493 489
Rank change year-on-year +52 -4 +77
Permanent jobs citing Google Analytics 173 189 172
As % of all permanent jobs in England 0.33% 0.38% 0.38%
As % of the Cloud Services category 0.93% 1.04% 0.91%
Number of salaries quoted 130 57 148
10th Percentile £27,250 £31,000 £23,850
25th Percentile £31,000 £36,250 £36,250
Median annual salary (50th Percentile) £40,000 £45,000 £46,750
Median % change year-on-year -11.11% -3.74% -6.50%
75th Percentile £49,688 £57,001 £60,000
90th Percentile £66,625 £64,250 £67,500
UK median annual salary £40,000 £45,000 £42,500
% change year-on-year -11.11% +5.88% -15.00%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 18,588 18,167 18,840
As % of all permanent jobs advertised in England 35.75% 36.49% 41.70%
Number of salaries quoted 10,318 10,864 15,767
10th Percentile £28,750 £35,000 £32,750
25th Percentile £38,750 £47,500 £45,193
Median annual salary (50th Percentile) £60,000 £65,000 £62,500
Median % change year-on-year -7.69% +4.00% -3.85%
75th Percentile £80,000 £83,750 £82,548
90th Percentile £100,000 £103,450 £101,250
UK median annual salary £60,000 £63,000 £60,249
% change year-on-year -4.76% +4.57% -7.31%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 31 December 2025.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 31 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +39 62 £50,000 -4.76% 45
South East +38 46 £33,000 -5.71% 26
North of England +9 21 £31,500 -25.88% 22
North West +23 17 £30,000 -27.27% 17
East of England +23 15 £28,000 -44.00% 2
Midlands +21 15 £41,250 +3.13% 8
West Midlands +23 10 £40,000 - 6
South West +19 10 £35,000 -6.67% 5
East Midlands -5 6 £42,500 +37.10% 1
North East - 4 £33,000 -
Yorkshire -7 1 £31,500 -33.68% 5
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 19 (10.98%) CMS
2 18 (10.40%) WordPress
3 6 (3.47%) Headless CMS
4 4 (2.31%) Drupal
5 3 (1.73%) Apache Airflow
5 3 (1.73%) Confluence
5 3 (1.73%) Joomla!
5 3 (1.73%) Umbraco
6 1 (0.58%) Adobe Experience Manager
6 1 (0.58%) Apache
Applications
1 21 (12.14%) Microsoft Excel
2 14 (8.09%) Photoshop
3 12 (6.94%) Adobe XD
4 9 (5.20%) Adobe Creative Suite
5 8 (4.62%) Adobe Premiere
5 8 (4.62%) Microsoft Office
6 5 (2.89%) MadCap Flare
6 5 (2.89%) Spreadsheet
7 4 (2.31%) InDesign
7 4 (2.31%) SketchUp
8 3 (1.73%) Trello
9 2 (1.16%) Adobe Illustrator
10 1 (0.58%) Notion
Business Applications
1 25 (14.45%) Shopify
2 18 (10.40%) Magento
3 2 (1.16%) OpenCart
4 1 (0.58%) Payment Gateway
4 1 (0.58%) Salesforce CRM
4 1 (0.58%) Sprinklr
Cloud Services
1 22 (12.72%) Google Ads
2 19 (10.98%) Figma
2 19 (10.98%) Google Tag Manager
3 14 (8.09%) MailChimp
3 14 (8.09%) Power Platform
4 11 (6.36%) AWS
5 10 (5.78%) GCP
6 9 (5.20%) Azure
6 9 (5.20%) GitHub
6 9 (5.20%) SaaS
7 6 (3.47%) Amazon ECS
7 6 (3.47%) Amazon S3
7 6 (3.47%) Amazon SQS
7 6 (3.47%) AWS Lambda
7 6 (3.47%) Google Docs
7 6 (3.47%) Serverless
7 6 (3.47%) Vercel
8 5 (2.89%) Adobe Analytics
8 5 (2.89%) Google Data Studio
8 5 (2.89%) Google Sheets
Communications & Networking
1 5 (2.89%) VPN
2 1 (0.58%) Internet
2 1 (0.58%) SMS
Database & Business Intelligence
1 18 (10.40%) Looker
2 14 (8.09%) Power BI
3 13 (7.51%) Tableau
4 7 (4.05%) Metadata
5 6 (3.47%) BigQuery
5 6 (3.47%) NoSQL
6 3 (1.73%) Azure SQL Database
6 3 (1.73%) Power Query
7 1 (0.58%) Amazon Athena
7 1 (0.58%) Amazon RDS
7 1 (0.58%) Amazon Redshift
7 1 (0.58%) Data Lake
7 1 (0.58%) Data Warehouse
7 1 (0.58%) Mixpanel
7 1 (0.58%) MySQL
7 1 (0.58%) Redshift Spectrum
7 1 (0.58%) Snowflake Schema
Development Applications
1 11 (6.36%) Axure RP
1 11 (6.36%) Balsamiq
2 9 (5.20%) JIRA
3 6 (3.47%) Cypress.io
4 3 (1.73%) Visual Studio
4 3 (1.73%) Visual Website Optimizer
5 1 (0.58%) GCC
5 1 (0.58%) Git
5 1 (0.58%) Pivotal Tracker
General
1 115 (66.47%) Marketing
2 52 (30.06%) Social Skills
3 51 (29.48%) Analytical Skills
4 23 (13.29%) Retail
5 22 (12.72%) Inclusion and Diversity
6 19 (10.98%) Public Sector
7 17 (9.83%) Advertising
8 15 (8.67%) Finance
9 11 (6.36%) Law
10 8 (4.62%) Organisational Skills
11 6 (3.47%) Publishing
12 5 (2.89%) Games
13 3 (1.73%) French Language
13 3 (1.73%) Legal
13 3 (1.73%) Presentation Skills
13 3 (1.73%) Spanish Language
14 2 (1.16%) Documentation Skills
14 2 (1.16%) Influencing Skills
14 2 (1.16%) Mandarin Language
14 2 (1.16%) Portuguese Language
Job Titles
1 18 (10.40%) Analyst
2 15 (8.67%) Marketing Executive
3 14 (8.09%) E-Commerce Manager
4 13 (7.51%) E-Commerce Specialist
5 10 (5.78%) Designer
5 10 (5.78%) Senior
6 9 (5.20%) Marketing Manager
6 9 (5.20%) SEO Manager
6 9 (5.20%) UX Designer
7 8 (4.62%) Lead
7 8 (4.62%) SEO Executive
8 7 (4.05%) Developer
8 7 (4.05%) Performance Analyst
9 6 (3.47%) Data Analyst
9 6 (3.47%) Full-Stack Developer
9 6 (3.47%) Senior Developer
9 6 (3.47%) Senior Full-Stack Developer
9 6 (3.47%) SEO Specialist
10 5 (2.89%) Author
10 5 (2.89%) Product Analyst
Libraries, Frameworks & Software Standards
1 30 (17.34%) HTML
2 23 (13.29%) CSS
3 9 (5.20%) Next.js
4 6 (3.47%) Express.js
4 6 (3.47%) GraphQL
4 6 (3.47%) Jest
4 6 (3.47%) Node.js
4 6 (3.47%) Playwright
4 6 (3.47%) React
4 6 (3.47%) RESTful
4 6 (3.47%) Tailwind CSS
4 6 (3.47%) Vitest
5 3 (1.73%) JSON
6 2 (1.16%) DOM
7 1 (0.58%) LightGBM
7 1 (0.58%) Pandas
7 1 (0.58%) scikit-learn
7 1 (0.58%) XGBoost
Miscellaneous
1 35 (20.23%) Social Media
2 20 (11.56%) Product Ownership
3 17 (9.83%) Blog
4 12 (6.94%) Analytical Mindset
5 11 (6.36%) Self-Motivation
6 10 (5.78%) Algorithms
7 8 (4.62%) Driving Licence
8 7 (4.05%) Photography
9 6 (3.47%) Web Conferencing
10 5 (2.89%) Podcast
11 4 (2.31%) Marketing Technology
12 3 (1.73%) Data Structures
12 3 (1.73%) Digital Media
12 3 (1.73%) PropTech
12 3 (1.73%) Video Editing
13 2 (1.16%) Graphic Design
13 2 (1.16%) Mobile App
13 2 (1.16%) Onboarding
14 1 (0.58%) Educational Technology
14 1 (0.58%) Sports Betting
Operating Systems
1 1 (0.58%) Android
1 1 (0.58%) Apple iOS
Processes & Methodologies
1 173 (100.00%) Analytics
2 99 (57.23%) SEO
3 74 (42.77%) E-Commerce
4 62 (35.84%) Digital Marketing
5 61 (35.26%) User Experience
6 39 (22.54%) Agile
7 36 (20.81%) Actionable Insight
8 25 (14.45%) Marketing Strategy
9 21 (12.14%) UX Design
10 20 (11.56%) Data Analysis
10 20 (11.56%) Decision-Making
11 19 (10.98%) B2B
11 19 (10.98%) Content Strategy
12 18 (10.40%) A/B Testing
12 18 (10.40%) Competitor Analysis
12 18 (10.40%) Visualisation
13 17 (9.83%) Mentoring
13 17 (9.83%) Problem-Solving
14 16 (9.25%) AI
14 16 (9.25%) Business Intelligence
Programming Languages
1 28 (16.18%) JavaScript
2 24 (13.87%) SQL
3 14 (8.09%) Python
4 6 (3.47%) TypeScript
5 4 (2.31%) R
6 1 (0.58%) PHP
Qualifications
1 26 (15.03%) Degree
2 12 (6.94%) SC Cleared
2 12 (6.94%) Security Cleared
3 3 (1.73%) BPSS Clearance
4 1 (0.58%) A+ Certification
4 1 (0.58%) Master's Degree
4 1 (0.58%) PhD
Quality Assurance & Compliance
1 24 (13.87%) Accessibility
2 11 (6.36%) WCAG
3 3 (1.73%) Actionable Recommendations
3 3 (1.73%) Data Quality
3 3 (1.73%) GDPR
4 2 (1.16%) PMO
System Software
1 1 (0.58%) Docker
Systems Management
1 1 (0.58%) Terraform
Vendors
1 166 (95.95%) Google
2 34 (19.65%) Microsoft
3 29 (16.76%) Adobe
4 18 (10.40%) Screaming Frog
5 16 (9.25%) Ahrefs
6 12 (6.94%) HubSpot
6 12 (6.94%) Salesforce
7 9 (5.20%) Apple
8 8 (4.62%) Instagram
9 7 (4.05%) Facebook
10 5 (2.89%) Hotjar
11 4 (2.31%) Hootsuite
11 4 (2.31%) Sage
11 4 (2.31%) YouTube
12 3 (1.73%) TikTok
13 2 (1.16%) Criteo
13 2 (1.16%) Pardot
13 2 (1.16%) Salesforce Marketing Cloud
13 2 (1.16%) WooCommerce
14 1 (0.58%) Marketo