Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 21 August 2026, with comparisons to the same periods in the previous two years.

6 months to
21 Aug 2026
Same period 2025 Same period 2024
Rank 526 379 559
Rank change year-on-year -147 +180 -56
Permanent jobs citing Google Analytics 226 309 209
As % of all permanent jobs in England 0.24% 0.71% 0.29%
As % of the Cloud Services category 0.92% 2.15% 0.91%
Number of salaries quoted 179 186 164
10th Percentile £28,450 £27,250 £26,250
25th Percentile £31,250 £31,250 £32,250
Median annual salary (50th Percentile) £39,000 £42,500 £45,000
Median % change year-on-year -8.24% -5.56% +5.88%
75th Percentile £55,000 £56,250 £60,000
90th Percentile £68,222 £73,750 £70,000
UK median annual salary £39,000 £42,500 £45,000
% change year-on-year -8.24% -5.56% +5.88%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,617 14,389 23,001
As % of all permanent jobs advertised in England 25.84% 32.93% 31.69%
Number of salaries quoted 16,831 10,149 16,733
10th Percentile £31,500 £29,750 £32,500
25th Percentile £45,000 £40,000 £43,750
Median annual salary (50th Percentile) £65,000 £60,000 £60,000
Median % change year-on-year +8.33% - -7.69%
75th Percentile £85,000 £80,000 £82,500
90th Percentile £100,000 £101,250 £101,250
UK median annual salary £62,500 £60,000 £60,000
% change year-on-year +4.17% - -5.51%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 21 August 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 21 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -109 70 £55,000 -4.35% 43
North of England -41 50 £37,500 +8.70% 26
South East -45 45 £41,500 -1.48% 36
North West -26 35 £32,000 -4.48% 14
East of England -28 27 £37,500 +11.94% 7
Midlands -53 17 £41,500 -4.60% 11
North East -46 10 £80,000 +50.66% 1
South West -72 10 £32,500 -7.14% 9
West Midlands -42 9 £42,500 +13.33% 5
East Midlands -26 8 £32,250 -25.86% 6
Yorkshire -40 5 £34,000 -15.00% 11
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 30 (13.27%) CMS
2 21 (9.29%) WordPress
3 3 (1.33%) Confluence
4 2 (0.88%) Apache Airflow
4 2 (0.88%) Umbraco
5 1 (0.44%) Apache
5 1 (0.44%) SAS
Applications
1 20 (8.85%) Microsoft Excel
2 9 (3.98%) Microsoft Office
3 7 (3.10%) Adobe XD
4 5 (2.21%) Spreadsheet
5 4 (1.77%) Adobe Creative Suite
5 4 (1.77%) Microsoft PowerPoint
6 2 (0.88%) UserZoom
7 1 (0.44%) Elementor
7 1 (0.44%) Photoshop
7 1 (0.44%) SPSS
7 1 (0.44%) Trello
Business Applications
1 27 (11.95%) Shopify
2 14 (6.19%) Magento
Cloud Services
1 47 (20.80%) Power Platform
2 40 (17.70%) Google Tag Manager
3 39 (17.26%) GCP
4 36 (15.93%) Google Ads
5 14 (6.19%) AWS
6 10 (4.42%) Azure
6 10 (4.42%) Figma
7 8 (3.54%) dbt
8 7 (3.10%) Canva
8 7 (3.10%) MailChimp
9 6 (2.65%) Bloomreach
9 6 (2.65%) Dataform
9 6 (2.65%) Meta Ads
10 5 (2.21%) Amazon S3
10 5 (2.21%) AWS Lambda
10 5 (2.21%) Google Sheets
10 5 (2.21%) Serverless
11 4 (1.77%) Contentsquare
11 4 (1.77%) GitHub
11 4 (1.77%) Google Data Studio
Communications & Networking
1 19 (8.41%) SMS
2 2 (0.88%) LAN
3 1 (0.44%) DNS
3 1 (0.44%) SSL
Database & Business Intelligence
1 50 (22.12%) Looker
2 47 (20.80%) Power BI
3 32 (14.16%) BigQuery
4 27 (11.95%) Metadata
5 14 (6.19%) Tableau
6 7 (3.10%) Data Warehouse
7 5 (2.21%) Amazon Redshift
8 4 (1.77%) Mixpanel
9 2 (0.88%) Data Lake
10 1 (0.44%) Azure SQL Database
10 1 (0.44%) Data Mining
Development Applications
1 7 (3.10%) Axure RP
1 7 (3.10%) Balsamiq
2 4 (1.77%) JIRA
3 1 (0.44%) Bitbucket
3 1 (0.44%) Git
3 1 (0.44%) Selenium
3 1 (0.44%) Visual Website Optimizer
General
1 139 (61.50%) Marketing
2 107 (47.35%) Analytical Skills
3 88 (38.94%) Social Skills
4 45 (19.91%) Retail
5 42 (18.58%) Public Sector
6 32 (14.16%) Organisational Skills
7 31 (13.72%) Inclusion and Diversity
8 24 (10.62%) Finance
8 24 (10.62%) Law
9 15 (6.64%) Advertising
10 11 (4.87%) Presentation Skills
11 10 (4.42%) Brand Awareness
12 7 (3.10%) Influencing Skills
12 7 (3.10%) Manufacturing
13 4 (1.77%) Banking
13 4 (1.77%) Electronics
13 4 (1.77%) Publishing
14 3 (1.33%) Legal
15 2 (0.88%) Pharmaceutical
15 2 (0.88%) Telecoms
Job Titles
1 50 (22.12%) Analyst
2 28 (12.39%) Senior
3 23 (10.18%) Performance Analyst
4 14 (6.19%) Digital Analyst
4 14 (6.19%) E-Commerce Manager
5 13 (5.75%) Marketing Executive
6 12 (5.31%) Coordinator
6 12 (5.31%) E-Commerce Executive
7 11 (4.87%) Data Engineer
7 11 (4.87%) SEO Specialist
8 10 (4.42%) Lead
9 9 (3.98%) Senior Analyst
9 9 (3.98%) SEO Executive
10 8 (3.54%) Designer
10 8 (3.54%) Marketing Analyst
11 7 (3.10%) Analytics Manager
11 7 (3.10%) Digital Executive
11 7 (3.10%) E-Commerce Specialist
11 7 (3.10%) Search Manager
11 7 (3.10%) UX Designer
Libraries, Frameworks & Software Standards
1 32 (14.16%) HTML
2 31 (13.72%) CSS
3 2 (0.88%) Terraform
4 1 (0.44%) DOM
4 1 (0.44%) Framer.js
4 1 (0.44%) jQuery
4 1 (0.44%) JSON
Miscellaneous
1 37 (16.37%) Social Media
2 21 (9.29%) Analytical Mindset
3 14 (6.19%) Algorithms
3 14 (6.19%) Product Ownership
4 12 (5.31%) Blog
5 9 (3.98%) Educational Technology
5 9 (3.98%) Web Conferencing
6 8 (3.54%) Marketing Technology
7 6 (2.65%) Driving Licence
7 6 (2.65%) Video Editing
8 5 (2.21%) Data Structures
8 5 (2.21%) Onboarding
9 4 (1.77%) Embedded Systems
9 4 (1.77%) Management Information System
9 4 (1.77%) Podcast
9 4 (1.77%) Self-Motivation
10 3 (1.33%) Digital Media
10 3 (1.33%) Photography
11 2 (0.88%) EPoS
11 2 (0.88%) Learning Management System
Processes & Methodologies
1 224 (99.12%) Analytics
2 89 (39.38%) Digital Marketing
3 84 (37.17%) Actionable Insight
3 84 (37.17%) SEO
4 61 (26.99%) User Experience
5 60 (26.55%) E-Commerce
6 56 (24.78%) Decision-Making
7 55 (24.34%) Agile
8 48 (21.24%) Business Intelligence
9 42 (18.58%) CRM
9 42 (18.58%) Stakeholder Management
10 39 (17.26%) AI
10 39 (17.26%) Email Marketing
10 39 (17.26%) Problem-Solving
11 34 (15.04%) User Research
12 32 (14.16%) A/B Testing
13 30 (13.27%) Collaborative Culture
13 30 (13.27%) Pay per click
13 30 (13.27%) Performance Analysis
14 29 (12.83%) Continuous Improvement
Programming Languages
1 68 (30.09%) SQL
2 18 (7.96%) Python
3 13 (5.75%) JavaScript
Qualifications
1 47 (20.80%) Degree
2 29 (12.83%) SC Cleared
2 29 (12.83%) Security Cleared
3 7 (3.10%) BPSS Clearance
3 7 (3.10%) DV Cleared
4 4 (1.77%) DBS Check
5 1 (0.44%) Numerate Degree
Quality Assurance & Compliance
1 32 (14.16%) GDPR
2 25 (11.06%) Accessibility
3 24 (10.62%) Data Quality
4 18 (7.96%) QA
5 15 (6.64%) Actionable Recommendations
6 12 (5.31%) WCAG
7 4 (1.77%) PERC
Vendors
1 220 (97.35%) Google
2 47 (20.80%) Microsoft
3 18 (7.96%) Adobe
4 17 (7.52%) YouTube
5 13 (5.75%) HubSpot
6 11 (4.87%) Ahrefs
7 8 (3.54%) Hotjar
7 8 (3.54%) Salesforce
7 8 (3.54%) Screaming Frog
8 7 (3.10%) Facebook
8 7 (3.10%) Instagram
8 7 (3.10%) Marketo
9 5 (2.21%) Pardot
9 5 (2.21%) Salesforce Marketing Cloud
9 5 (2.21%) TikTok
10 4 (1.77%) Amplitude
10 4 (1.77%) dotdigital
11 3 (1.33%) Pinterest
12 2 (0.88%) Snapchat
12 2 (0.88%) WooCommerce