Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 18 June 2026, with comparisons to the same periods in the previous two years.

6 months to
18 Jun 2026
Same period 2025 Same period 2024
Rank 526 387 560
Rank change year-on-year -139 +173 -97
Permanent jobs citing Google Analytics 174 273 313
As % of all permanent jobs in England 0.21% 0.69% 0.33%
As % of the Cloud Services category 0.77% 2.01% 1.00%
Number of salaries quoted 129 147 281
10th Percentile £26,250 £28,600 £26,750
25th Percentile £30,000 £32,125 £31,250
Median annual salary (50th Percentile) £37,500 £43,500 £42,500
Median % change year-on-year -13.79% +2.35% -10.53%
75th Percentile £53,750 £58,125 £58,750
90th Percentile £59,250 £73,750 £68,750
UK median annual salary £37,500 £45,000 £42,500
% change year-on-year -16.67% +5.88% -1.73%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 22,555 13,551 31,290
As % of all permanent jobs advertised in England 27.07% 34.17% 32.87%
Number of salaries quoted 14,999 9,606 24,909
10th Percentile £31,250 £30,625 £30,250
25th Percentile £45,000 £41,500 £41,250
Median annual salary (50th Percentile) £62,500 £60,000 £57,500
Median % change year-on-year +4.17% +4.35% -11.54%
75th Percentile £85,000 £82,500 £77,500
90th Percentile £100,000 £105,000 £97,500
UK median annual salary £62,500 £60,000 £57,500
% change year-on-year +4.17% +4.35% -9.45%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 18 June 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 18 June 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -82 59 £52,500 -8.70% 26
North of England -41 43 £31,500 -20.25% 23
South East -30 29 £42,500 +6.25% 25
North West -3 26 £30,000 -17.24% 18
East of England -24 17 £37,500 - 4
Yorkshire -32 11 £48,105 +20.26% 2
Midlands -47 11 £45,000 +3.45% 4
South West -57 10 £32,500 -21.69% 2
West Midlands -31 8 £45,000 +20.00% 1
North East -42 6 £37,500 +20.19% 3
East Midlands -32 3 £35,000 -19.54% 3
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 29 (16.67%) CMS
2 27 (15.52%) WordPress
3 3 (1.72%) Confluence
4 2 (1.15%) Drupal
5 1 (0.57%) Apache
5 1 (0.57%) Umbraco
Applications
1 8 (4.60%) Microsoft Office
1 8 (4.60%) Spreadsheet
2 7 (4.02%) Adobe XD
2 7 (4.02%) Microsoft Excel
3 5 (2.87%) Adobe Creative Suite
4 4 (2.30%) Microsoft PowerPoint
5 2 (1.15%) InDesign
5 2 (1.15%) Photoshop
6 1 (0.57%) Adobe Illustrator
6 1 (0.57%) Trello
Business Applications
1 7 (4.02%) Magento
2 5 (2.87%) Shopify
3 2 (1.15%) Salesforce CRM
Cloud Services
1 36 (20.69%) Power Platform
2 25 (14.37%) GCP
3 19 (10.92%) Google Ads
4 16 (9.20%) Google Tag Manager
5 10 (5.75%) Figma
6 8 (4.60%) SaaS
7 7 (4.02%) Canva
8 6 (3.45%) Adobe Analytics
8 6 (3.45%) MailChimp
9 5 (2.87%) Bloomreach
10 4 (2.30%) Azure
10 4 (2.30%) Contentsquare
11 2 (1.15%) AWS
11 2 (1.15%) AWS Data Pipeline
11 2 (1.15%) Google Sheets
11 2 (1.15%) Meta Ads
12 1 (0.57%) Asana
12 1 (0.57%) Dataform
12 1 (0.57%) SAP Commerce Cloud
Communications & Networking
1 13 (7.47%) SMS
2 1 (0.57%) LAN
Database & Business Intelligence
1 36 (20.69%) Power BI
2 34 (19.54%) Looker
3 25 (14.37%) BigQuery
3 25 (14.37%) Metadata
4 11 (6.32%) Tableau
5 2 (1.15%) Mixpanel
6 1 (0.57%) Azure SQL Database
Development Applications
1 7 (4.02%) Axure RP
1 7 (4.02%) Balsamiq
2 4 (2.30%) JIRA
3 1 (0.57%) Bitbucket
3 1 (0.57%) Git
3 1 (0.57%) Selenium
General
1 107 (61.49%) Marketing
2 76 (43.68%) Analytical Skills
3 53 (30.46%) Social Skills
4 36 (20.69%) Public Sector
5 29 (16.67%) Inclusion and Diversity
6 25 (14.37%) Organisational Skills
6 25 (14.37%) Retail
7 22 (12.64%) Law
8 13 (7.47%) Advertising
8 13 (7.47%) Finance
9 11 (6.32%) Brand Awareness
10 9 (5.17%) Automotive
11 7 (4.02%) Publishing
12 5 (2.87%) German Language
12 5 (2.87%) Presentation Skills
13 4 (2.30%) French Language
13 4 (2.30%) Manufacturing
14 3 (1.72%) Electronics
14 3 (1.72%) Legal
15 2 (1.15%) Telecoms
Job Titles
1 39 (22.41%) Analyst
2 24 (13.79%) Performance Analyst
3 17 (9.77%) Coordinator
4 11 (6.32%) E-Commerce Manager
5 10 (5.75%) SEO Specialist
6 9 (5.17%) Senior
7 8 (4.60%) Marketing Executive
7 8 (4.60%) Marketing Manager
8 7 (4.02%) Analytics Manager
8 7 (4.02%) Designer
8 7 (4.02%) E-Commerce Specialist
8 7 (4.02%) UX Designer
9 5 (2.87%) CRM Coordinator
9 5 (2.87%) Digital Content Editor
9 5 (2.87%) Digital Editor
9 5 (2.87%) Marketing Analyst
9 5 (2.87%) Marketing Analytics Analyst
9 5 (2.87%) Testing Analyst
9 5 (2.87%) Web Analytics Analyst
9 5 (2.87%) Web Marketing Analyst
Libraries, Frameworks & Software Standards
1 26 (14.94%) HTML
2 25 (14.37%) CSS
3 1 (0.57%) DOM
3 1 (0.57%) jQuery
3 1 (0.57%) JSON
Miscellaneous
1 22 (12.64%) Social Media
2 17 (9.77%) Algorithms
3 16 (9.20%) Analytical Mindset
4 10 (5.75%) Blog
5 9 (5.17%) Web Conferencing
6 8 (4.60%) Product Ownership
7 7 (4.02%) Onboarding
8 5 (2.87%) Data Structures
8 5 (2.87%) Driving Licence
8 5 (2.87%) Marketing Technology
8 5 (2.87%) Podcast
8 5 (2.87%) Self-Motivation
8 5 (2.87%) Video Editing
9 3 (1.72%) Digital Media
9 3 (1.72%) Embedded Systems
10 2 (1.15%) Educational Technology
10 2 (1.15%) EPoS
10 2 (1.15%) Learning Management System
10 2 (1.15%) Photography
11 1 (0.57%) Legacy Systems
Processes & Methodologies
1 171 (98.28%) Analytics
2 76 (43.68%) SEO
3 66 (37.93%) Digital Marketing
4 52 (29.89%) User Experience
5 47 (27.01%) Actionable Insight
6 41 (23.56%) AI
7 39 (22.41%) E-Commerce
8 35 (20.11%) Agile
9 33 (18.97%) Business Intelligence
10 31 (17.82%) B2B
11 30 (17.24%) CRM
12 27 (15.52%) Data Analysis
12 27 (15.52%) Performance Measurement
13 26 (14.94%) Collaborative Working
13 26 (14.94%) Email Marketing
14 24 (13.79%) B2C
14 24 (13.79%) Mentoring
15 23 (13.22%) A/B Testing
15 23 (13.22%) Copywriting
15 23 (13.22%) Performance Metrics
Programming Languages
1 42 (24.14%) SQL
2 10 (5.75%) JavaScript
3 3 (1.72%) Python
Qualifications
1 36 (20.69%) Degree
2 22 (12.64%) SC Cleared
2 22 (12.64%) Security Cleared
3 3 (1.72%) DBS Check
4 2 (1.15%) BPSS Clearance
4 2 (1.15%) DV Cleared
5 1 (0.57%) Numerate Degree
Quality Assurance & Compliance
1 23 (13.22%) Accessibility
2 19 (10.92%) GDPR
3 15 (8.62%) QA
4 9 (5.17%) WCAG
5 7 (4.02%) Data Quality
6 6 (3.45%) Actionable Recommendations
7 3 (1.72%) PERC
Vendors
1 166 (95.40%) Google
2 41 (23.56%) Microsoft
3 23 (13.22%) Adobe
4 16 (9.20%) Salesforce
5 11 (6.32%) Pardot
6 9 (5.17%) Ahrefs
6 9 (5.17%) HubSpot
7 8 (4.60%) Hotjar
7 8 (4.60%) Screaming Frog
8 6 (3.45%) Salesforce Marketing Cloud
9 5 (2.87%) dotdigital
9 5 (2.87%) Marketo
10 3 (1.72%) Instagram
10 3 (1.72%) YouTube
11 2 (1.15%) Amplitude
11 2 (1.15%) Facebook
11 2 (1.15%) TikTok
12 1 (0.57%) CA Agile Central
12 1 (0.57%) Pinterest