Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 24 September 2026, with comparisons to the same periods in the previous two years.

6 months to
24 Sep 2026
Same period 2025 Same period 2024
Rank 509 392 578
Rank change year-on-year -117 +186 -104
Permanent jobs citing Google Analytics 274 275 181
As % of all permanent jobs in England 0.27% 0.64% 0.27%
As % of the Cloud Services category 1.11% 1.97% 0.83%
Number of salaries quoted 205 177 101
10th Percentile £28,500 £27,250 £26,250
25th Percentile £31,250 £31,250 £36,250
Median annual salary (50th Percentile) £37,500 £41,500 £46,990
Median % change year-on-year -9.64% -11.68% +10.56%
75th Percentile £55,000 £52,500 £61,250
90th Percentile £67,500 £68,500 £70,000
UK median annual salary £37,500 £41,500 £46,990
% change year-on-year -9.64% -11.68% +17.48%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,586 13,988 21,805
As % of all permanent jobs advertised in England 23.85% 32.49% 32.05%
Number of salaries quoted 17,096 9,807 13,789
10th Percentile £31,750 £29,750 £35,000
25th Percentile £45,000 £39,250 £46,250
Median annual salary (50th Percentile) £64,000 £60,000 £65,000
Median % change year-on-year +6.67% -7.69% +0.15%
75th Percentile £85,000 £80,000 £84,250
90th Percentile £100,000 £102,500 £105,000
UK median annual salary £62,500 £60,000 £62,500
% change year-on-year +4.17% -4.00% -

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 24 September 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 24 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -79 82 £55,000 +4.76% 157
South East -47 62 £41,500 - 42
North of England -52 49 £42,500 +21.43% 53
East of England -28 41 £34,250 +22.32% 9
North West -30 30 £37,500 +8.70% 35
Midlands -50 24 £38,250 -10.00% 19
West Midlands -46 13 £42,500 +13.33% 13
East Midlands -28 11 £35,000 -17.65% 6
North East -57 10 £85,000 +60.08% 4
South West -81 10 £32,500 -7.14% 14
Yorkshire -34 9 £34,000 -15.00% 14
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 38 (13.87%) CMS
2 20 (7.30%) WordPress
3 3 (1.09%) Confluence
4 2 (0.73%) Apache Airflow
4 2 (0.73%) Umbraco
5 1 (0.36%) Apache
5 1 (0.36%) SAS
Applications
1 29 (10.58%) Microsoft Excel
2 20 (7.30%) Microsoft Office
3 14 (5.11%) Microsoft PowerPoint
4 10 (3.65%) Adobe Creative Suite
5 4 (1.46%) Adobe XD
6 3 (1.09%) UserZoom
7 2 (0.73%) Elementor
7 2 (0.73%) Spreadsheet
8 1 (0.36%) Photoshop
8 1 (0.36%) SPSS
8 1 (0.36%) Trello
Business Applications
1 38 (13.87%) Shopify
2 10 (3.65%) Magento
Cloud Services
1 56 (20.44%) Power Platform
2 55 (20.07%) Google Ads
3 54 (19.71%) Google Tag Manager
4 42 (15.33%) GCP
5 16 (5.84%) AWS
6 14 (5.11%) Meta Ads
7 12 (4.38%) Canva
8 10 (3.65%) Azure
9 8 (2.92%) dbt
10 7 (2.55%) Figma
10 7 (2.55%) Google Data Studio
10 7 (2.55%) MailChimp
11 6 (2.19%) ChatGPT
11 6 (2.19%) Dataform
11 6 (2.19%) Google Sheets
11 6 (2.19%) Microsoft Copilot
12 5 (1.82%) Amazon S3
12 5 (1.82%) AWS Lambda
12 5 (1.82%) Bloomreach
12 5 (1.82%) Serverless
Communications & Networking
1 19 (6.93%) SMS
2 6 (2.19%) Internet
3 2 (0.73%) LAN
4 1 (0.36%) 5G
4 1 (0.36%) Broadband
4 1 (0.36%) DNS
4 1 (0.36%) SSL
Database & Business Intelligence
1 56 (20.44%) Power BI
2 50 (18.25%) Looker
3 35 (12.77%) BigQuery
4 30 (10.95%) Metadata
5 16 (5.84%) Tableau
6 7 (2.55%) Data Warehouse
7 5 (1.82%) Amazon Redshift
8 4 (1.46%) Mixpanel
9 2 (0.73%) Data Lake
10 1 (0.36%) Azure SQL Database
10 1 (0.36%) Data Mining
10 1 (0.36%) Redis
Development Applications
1 4 (1.46%) Axure RP
1 4 (1.46%) Balsamiq
1 4 (1.46%) JIRA
2 2 (0.73%) Git
3 1 (0.36%) Bitbucket
3 1 (0.36%) ESLint
3 1 (0.36%) GitLab
3 1 (0.36%) Selenium
3 1 (0.36%) Storybook
3 1 (0.36%) Visual Website Optimizer
3 1 (0.36%) Vite
General
1 186 (67.88%) Marketing
2 130 (47.45%) Social Skills
3 124 (45.26%) Analytical Skills
4 65 (23.72%) Retail
5 51 (18.61%) Organisational Skills
6 40 (14.60%) Public Sector
7 33 (12.04%) Advertising
8 30 (10.95%) Inclusion and Diversity
9 23 (8.39%) Finance
10 22 (8.03%) Law
11 14 (5.11%) Brand Awareness
12 13 (4.74%) Manufacturing
13 11 (4.01%) Presentation Skills
14 8 (2.92%) Influencing Skills
15 4 (1.46%) Banking
15 4 (1.46%) Electronics
15 4 (1.46%) Legal
15 4 (1.46%) Publishing
16 3 (1.09%) Dutch Language
17 2 (0.73%) German Language
Job Titles
1 58 (21.17%) Analyst
2 31 (11.31%) Senior
3 23 (8.39%) Performance Analyst
4 21 (7.66%) Digital Analyst
5 16 (5.84%) Marketing Executive
6 15 (5.47%) E-Commerce Executive
6 15 (5.47%) E-Commerce Manager
7 14 (5.11%) Coordinator
8 13 (4.74%) Digital Executive
8 13 (4.74%) Marketing Manager
8 13 (4.74%) SEO Specialist
9 12 (4.38%) Lead
10 11 (4.01%) Data Engineer
10 11 (4.01%) SEO Executive
11 9 (3.28%) Analytics Manager
11 9 (3.28%) Paid Search Manager
11 9 (3.28%) Search Manager
12 8 (2.92%) Marketing Analyst
12 8 (2.92%) Senior Analyst
13 7 (2.55%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 33 (12.04%) HTML
2 30 (10.95%) CSS
3 2 (0.73%) Terraform
4 1 (0.36%) DOM
4 1 (0.36%) EDI
4 1 (0.36%) Framer.js
4 1 (0.36%) jQuery
4 1 (0.36%) JSON
4 1 (0.36%) Laravel
4 1 (0.36%) Node.js
4 1 (0.36%) Nuxt
4 1 (0.36%) Tailwind CSS
4 1 (0.36%) Vue
Miscellaneous
1 60 (21.90%) Social Media
2 25 (9.12%) Analytical Mindset
3 17 (6.20%) Algorithms
4 15 (5.47%) Marketing Technology
5 13 (4.74%) Blog
5 13 (4.74%) Product Ownership
6 11 (4.01%) Self-Motivation
7 10 (3.65%) Web Conferencing
8 8 (2.92%) Educational Technology
9 7 (2.55%) Video Editing
10 6 (2.19%) Driving Licence
11 5 (1.82%) Data Structures
11 5 (1.82%) Management Information System
12 4 (1.46%) Embedded Systems
12 4 (1.46%) Podcast
13 3 (1.09%) Digital Media
13 3 (1.09%) Photography
14 2 (0.73%) Mobile App
15 1 (0.36%) Digital Signage
15 1 (0.36%) Greenfield Project
Processes & Methodologies
1 273 (99.64%) Analytics
2 125 (45.62%) Digital Marketing
3 115 (41.97%) SEO
4 95 (34.67%) Actionable Insight
5 74 (27.01%) E-Commerce
6 68 (24.82%) Decision-Making
7 61 (22.26%) AI
8 57 (20.80%) Business Intelligence
9 55 (20.07%) User Experience
10 54 (19.71%) Agile
11 53 (19.34%) Pay per click
11 53 (19.34%) Stakeholder Management
12 51 (18.61%) CRM
12 51 (18.61%) Problem-Solving
13 49 (17.88%) Email Marketing
14 37 (13.50%) A/B Testing
15 36 (13.14%) Continuous Improvement
15 36 (13.14%) Paid Search
16 35 (12.77%) Collaborative Culture
16 35 (12.77%) Mentoring
Programming Languages
1 73 (26.64%) SQL
2 19 (6.93%) Python
3 14 (5.11%) JavaScript
4 1 (0.36%) PHP
4 1 (0.36%) TypeScript
Qualifications
1 54 (19.71%) Degree
2 28 (10.22%) SC Cleared
2 28 (10.22%) Security Cleared
3 8 (2.92%) BPSS Clearance
3 8 (2.92%) DV Cleared
4 7 (2.55%) DBS Check
5 1 (0.36%) Numerate Degree
Quality Assurance & Compliance
1 35 (12.77%) GDPR
2 27 (9.85%) Data Quality
3 22 (8.03%) Accessibility
4 16 (5.84%) Actionable Recommendations
4 16 (5.84%) QA
5 10 (3.65%) WCAG
6 4 (1.46%) PERC
7 1 (0.36%) GRC
System Software
1 1 (0.36%) Docker
Systems Management
1 1 (0.36%) Systems Management Server (SMS)
Vendors
1 268 (97.81%) Google
2 60 (21.90%) Microsoft
3 23 (8.39%) YouTube
4 21 (7.66%) Adobe
5 14 (5.11%) TikTok
6 13 (4.74%) Ahrefs
6 13 (4.74%) HubSpot
7 11 (4.01%) Facebook
8 10 (3.65%) Instagram
8 10 (3.65%) Pinterest
9 9 (3.28%) Screaming Frog
10 8 (2.92%) Marketo
10 8 (2.92%) Salesforce
11 5 (1.82%) Hotjar
11 5 (1.82%) Pardot
11 5 (1.82%) Salesforce Marketing Cloud
12 4 (1.46%) Amplitude
12 4 (1.46%) dotdigital
13 3 (1.09%) Criteo
13 3 (1.09%) Snapchat