Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 25 April 2026, with comparisons to the same periods in the previous two years.

6 months to
25 Apr 2026
Same period 2025 Same period 2024
Rank 493 382 526
Rank change year-on-year -111 +144 -20
Permanent jobs citing Google Analytics 190 252 319
As % of all permanent jobs in England 0.24% 0.67% 0.38%
As % of the Cloud Services category 0.77% 1.83% 1.08%
Number of salaries quoted 135 115 298
10th Percentile £26,250 £29,000 £27,750
25th Percentile £30,000 £36,250 £31,500
Median annual salary (50th Percentile) £39,000 £45,000 £42,500
Median % change year-on-year -13.33% +5.88% -15.00%
75th Percentile £52,500 £57,500 £58,750
90th Percentile £57,500 £73,750 £68,750
UK median annual salary £37,500 £47,500 £42,500
% change year-on-year -21.05% +11.76% -5.56%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,814 13,784 29,625
As % of all permanent jobs advertised in England 31.54% 36.63% 35.69%
Number of salaries quoted 13,107 10,237 24,272
10th Percentile £30,625 £31,250 £30,000
25th Percentile £42,500 £45,000 £41,250
Median annual salary (50th Percentile) £62,000 £62,500 £57,500
Median % change year-on-year -0.80% +8.70% -11.54%
75th Percentile £83,750 £83,750 £77,500
90th Percentile £100,000 £105,000 £97,500
UK median annual salary £60,000 £62,500 £57,500
% change year-on-year -4.00% +8.70% -11.54%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 25 April 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 25 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -71 75 £45,000 -25.00% 20
North of England -31 41 £30,000 -24.05% 12
South East -57 28 £47,500 +35.71% 19
North West -32 24 £30,000 -24.05% 9
East of England -24 16 £37,500 -21.05% 9
Midlands -59 15 £40,000 -8.05% 4
West Midlands -33 12 £40,000 -11.11% 2
South West -53 10 £32,500 -21.69% 1
Yorkshire -54 10 £40,302 -10.44% 1
North East - 7 £33,000 - 2
East Midlands -66 3 £26,000 -40.23% 2
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 35 (18.42%) WordPress
2 28 (14.74%) CMS
3 4 (2.11%) Confluence
4 2 (1.05%) Apache
4 2 (1.05%) Drupal
5 1 (0.53%) Apache Airflow
5 1 (0.53%) Umbraco
Applications
1 13 (6.84%) Adobe XD
2 10 (5.26%) Microsoft Excel
3 9 (4.74%) Microsoft Office
4 7 (3.68%) Spreadsheet
5 6 (3.16%) Adobe Creative Suite
6 4 (2.11%) Microsoft PowerPoint
7 2 (1.05%) InDesign
8 1 (0.53%) Adobe Illustrator
8 1 (0.53%) Notion
8 1 (0.53%) Photoshop
8 1 (0.53%) Trello
Business Applications
1 18 (9.47%) Magento
2 4 (2.11%) Shopify
3 2 (1.05%) Salesforce CRM
Cloud Services
1 29 (15.26%) Power Platform
2 23 (12.11%) GCP
3 18 (9.47%) Google Ads
4 16 (8.42%) Figma
5 13 (6.84%) SaaS
6 12 (6.32%) Google Tag Manager
7 11 (5.79%) MailChimp
8 8 (4.21%) Adobe Analytics
9 7 (3.68%) Canva
10 5 (2.63%) Contentsquare
11 4 (2.11%) Azure
12 3 (1.58%) Google Sheets
13 2 (1.05%) Microsoft Copilot
13 2 (1.05%) SAP Commerce Cloud
14 1 (0.53%) Azure Cosmos DB
14 1 (0.53%) Bloomreach
14 1 (0.53%) dbt
14 1 (0.53%) Firebase
14 1 (0.53%) GitHub
14 1 (0.53%) Google Data Studio
Communications & Networking
1 4 (2.11%) SMS
2 1 (0.53%) VPN
Database & Business Intelligence
1 35 (18.42%) Looker
2 29 (15.26%) Power BI
3 25 (13.16%) Metadata
4 22 (11.58%) BigQuery
5 15 (7.89%) Tableau
6 2 (1.05%) Azure SQL Database
6 2 (1.05%) Mixpanel
7 1 (0.53%) Amazon Athena
7 1 (0.53%) Amazon RDS
7 1 (0.53%) Power Query
Development Applications
1 13 (6.84%) Axure RP
1 13 (6.84%) Balsamiq
2 4 (2.11%) JIRA
3 1 (0.53%) Bitbucket
3 1 (0.53%) Git
3 1 (0.53%) Selenium
3 1 (0.53%) Visual Studio
General
1 124 (65.26%) Marketing
2 70 (36.84%) Analytical Skills
3 56 (29.47%) Social Skills
4 32 (16.84%) Public Sector
5 29 (15.26%) Retail
6 28 (14.74%) Inclusion and Diversity
7 23 (12.11%) Organisational Skills
8 21 (11.05%) Law
9 13 (6.84%) Advertising
9 13 (6.84%) Finance
10 11 (5.79%) Brand Awareness
11 9 (4.74%) Automotive
12 8 (4.21%) Publishing
13 5 (2.63%) German Language
13 5 (2.63%) Presentation Skills
14 4 (2.11%) French Language
14 4 (2.11%) Games
14 4 (2.11%) Manufacturing
15 3 (1.58%) Influencing Skills
16 2 (1.05%) Retail Banking
Job Titles
1 37 (19.47%) Analyst
2 18 (9.47%) E-Commerce Manager
3 14 (7.37%) Performance Analyst
4 13 (6.84%) Marketing Executive
5 12 (6.32%) Coordinator
5 12 (6.32%) Designer
5 12 (6.32%) UX Designer
6 10 (5.26%) SEO Specialist
7 9 (4.74%) Data Analyst
7 9 (4.74%) E-Commerce Specialist
7 9 (4.74%) Marketing Manager
8 8 (4.21%) Analytics Manager
8 8 (4.21%) Lead
8 8 (4.21%) Product Analyst
9 6 (3.16%) SEO Executive
9 6 (3.16%) Web Analyst
10 5 (2.63%) Content Editor
10 5 (2.63%) Marketing Analyst
10 5 (2.63%) Marketing Analytics Analyst
10 5 (2.63%) Product Manager
Libraries, Frameworks & Software Standards
1 28 (14.74%) HTML
2 27 (14.21%) CSS
3 2 (1.05%) DOM
3 2 (1.05%) JSON
4 1 (0.53%) jQuery
4 1 (0.53%) Next.js
Miscellaneous
1 26 (13.68%) Social Media
2 18 (9.47%) Product Ownership
3 15 (7.89%) Algorithms
4 11 (5.79%) Analytical Mindset
4 11 (5.79%) Blog
4 11 (5.79%) Web Conferencing
5 7 (3.68%) Driving Licence
5 7 (3.68%) Marketing Technology
5 7 (3.68%) Onboarding
6 6 (3.16%) Podcast
7 5 (2.63%) Data Structures
7 5 (2.63%) Photography
7 5 (2.63%) Self-Motivation
7 5 (2.63%) Video Editing
8 4 (2.11%) Digital Media
9 2 (1.05%) Educational Technology
9 2 (1.05%) EPoS
9 2 (1.05%) Graphic Design
9 2 (1.05%) Learning Management System
10 1 (0.53%) NHS
Operating Systems
1 1 (0.53%) Android
1 1 (0.53%) Apple iOS
Processes & Methodologies
1 187 (98.42%) Analytics
2 92 (48.42%) SEO
3 68 (35.79%) Digital Marketing
4 65 (34.21%) User Experience
5 62 (32.63%) E-Commerce
6 51 (26.84%) Actionable Insight
7 43 (22.63%) AI
8 36 (18.95%) B2B
8 36 (18.95%) Data Analysis
9 35 (18.42%) Agile
10 26 (13.68%) Business Intelligence
10 26 (13.68%) Customer Experience
11 25 (13.16%) Email Marketing
12 22 (11.58%) B2C
12 22 (11.58%) CRM
12 22 (11.58%) Mentoring
13 21 (11.05%) Collaborative Working
13 21 (11.05%) Link Building
14 20 (10.53%) A/B Testing
14 20 (10.53%) Performance Measurement
Programming Languages
1 37 (19.47%) SQL
2 17 (8.95%) JavaScript
3 6 (3.16%) Python
4 3 (1.58%) R
Qualifications
1 37 (19.47%) Degree
2 20 (10.53%) SC Cleared
2 20 (10.53%) Security Cleared
3 3 (1.58%) DBS Check
4 1 (0.53%) BPSS Clearance
Quality Assurance & Compliance
1 29 (15.26%) Accessibility
2 14 (7.37%) WCAG
3 10 (5.26%) QA
4 9 (4.74%) GDPR
5 3 (1.58%) Actionable Recommendations
5 3 (1.58%) Data Quality
6 2 (1.05%) PMO
Vendors
1 185 (97.37%) Google
2 46 (24.21%) Microsoft
3 32 (16.84%) Adobe
4 20 (10.53%) Salesforce
5 12 (6.32%) Pardot
6 11 (5.79%) HubSpot
7 8 (4.21%) Ahrefs
7 8 (4.21%) Screaming Frog
8 7 (3.68%) Hotjar
9 6 (3.16%) Marketo
10 4 (2.11%) Instagram
11 3 (1.58%) Facebook
11 3 (1.58%) Salesforce Marketing Cloud
12 2 (1.05%) Amplitude
12 2 (1.05%) Apple
12 2 (1.05%) dotdigital
12 2 (1.05%) TikTok
12 2 (1.05%) YouTube
13 1 (0.53%) Pinterest
13 1 (0.53%) Sitebulb