Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 15 September 2026, with comparisons to the same periods in the previous two years.

6 months to
15 Sep 2026
Same period 2025 Same period 2024
Rank 505 375 576
Rank change year-on-year -130 +201 -90
Permanent jobs citing Google Analytics 253 279 179
As % of all permanent jobs in England 0.25% 0.65% 0.26%
As % of the Cloud Services category 1.04% 2.00% 0.83%
Number of salaries quoted 197 179 111
10th Percentile £28,500 £27,250 £26,250
25th Percentile £31,250 £31,250 £36,250
Median annual salary (50th Percentile) £39,000 £41,500 £47,500
Median % change year-on-year -6.02% -12.63% +11.76%
75th Percentile £55,000 £52,927 £62,500
90th Percentile £67,500 £70,050 £70,000
UK median annual salary £38,250 £41,500 £46,990
% change year-on-year -7.83% -11.68% +16.62%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,350 13,952 21,661
As % of all permanent jobs advertised in England 24.25% 32.47% 31.69%
Number of salaries quoted 16,895 9,686 14,295
10th Percentile £31,500 £29,750 £35,000
25th Percentile £45,000 £39,625 £46,250
Median annual salary (50th Percentile) £64,635 £60,000 £62,900
Median % change year-on-year +7.73% -4.61% -3.23%
75th Percentile £85,000 £80,000 £83,750
90th Percentile £100,000 £102,500 £105,000
UK median annual salary £62,500 £60,000 £62,500
% change year-on-year +4.17% -4.00% -

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 15 September 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 15 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -78 78 £55,000 - 159
South East -36 60 £41,500 - 33
North of England -47 49 £40,000 +14.29% 48
East of England -30 34 £33,500 +19.64% 10
North West -25 30 £36,000 +5.88% 32
Midlands -57 17 £37,500 -11.76% 21
North East -52 11 £85,000 +60.08% 4
South West -83 10 £32,500 -7.14% 8
West Midlands -43 9 £42,500 +13.33% 14
East Midlands -33 8 £32,250 -24.12% 7
Yorkshire -40 8 £34,000 -15.00% 12
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 36 (14.23%) CMS
2 21 (8.30%) WordPress
3 3 (1.19%) Confluence
4 2 (0.79%) Apache Airflow
4 2 (0.79%) Umbraco
5 1 (0.40%) Apache
5 1 (0.40%) SAS
Applications
1 25 (9.88%) Microsoft Excel
2 18 (7.11%) Microsoft Office
3 12 (4.74%) Microsoft PowerPoint
4 9 (3.56%) Adobe Creative Suite
5 4 (1.58%) Adobe XD
6 3 (1.19%) Spreadsheet
6 3 (1.19%) UserZoom
7 2 (0.79%) Elementor
8 1 (0.40%) Photoshop
8 1 (0.40%) SPSS
8 1 (0.40%) Trello
Business Applications
1 38 (15.02%) Shopify
2 12 (4.74%) Magento
Cloud Services
1 54 (21.34%) Google Tag Manager
2 51 (20.16%) Power Platform
3 44 (17.39%) Google Ads
4 41 (16.21%) GCP
5 16 (6.32%) AWS
6 12 (4.74%) Canva
6 12 (4.74%) Meta Ads
7 11 (4.35%) Azure
8 8 (3.16%) dbt
9 7 (2.77%) Figma
9 7 (2.77%) MailChimp
10 6 (2.37%) Dataform
10 6 (2.37%) Google Data Studio
11 5 (1.98%) Amazon S3
11 5 (1.98%) AWS Lambda
11 5 (1.98%) Bloomreach
11 5 (1.98%) ChatGPT
11 5 (1.98%) Google Sheets
11 5 (1.98%) Microsoft Copilot
11 5 (1.98%) Serverless
Communications & Networking
1 20 (7.91%) SMS
2 2 (0.79%) LAN
3 1 (0.40%) 5G
3 1 (0.40%) Broadband
3 1 (0.40%) DNS
3 1 (0.40%) SSL
Database & Business Intelligence
1 51 (20.16%) Power BI
2 50 (19.76%) Looker
3 34 (13.44%) BigQuery
4 29 (11.46%) Metadata
5 15 (5.93%) Tableau
6 7 (2.77%) Data Warehouse
7 5 (1.98%) Amazon Redshift
8 4 (1.58%) Mixpanel
9 2 (0.79%) Data Lake
10 1 (0.40%) Azure SQL Database
10 1 (0.40%) Data Mining
10 1 (0.40%) Redis
Development Applications
1 4 (1.58%) Axure RP
1 4 (1.58%) Balsamiq
1 4 (1.58%) JIRA
2 2 (0.79%) Git
3 1 (0.40%) Bitbucket
3 1 (0.40%) ESLint
3 1 (0.40%) GitLab
3 1 (0.40%) Selenium
3 1 (0.40%) Storybook
3 1 (0.40%) Visual Website Optimizer
3 1 (0.40%) Vite
General
1 166 (65.61%) Marketing
2 117 (46.25%) Analytical Skills
3 114 (45.06%) Social Skills
4 58 (22.92%) Retail
5 44 (17.39%) Organisational Skills
6 41 (16.21%) Public Sector
7 30 (11.86%) Inclusion and Diversity
8 24 (9.49%) Finance
9 22 (8.70%) Advertising
9 22 (8.70%) Law
10 12 (4.74%) Brand Awareness
10 12 (4.74%) Manufacturing
11 11 (4.35%) Presentation Skills
12 7 (2.77%) Influencing Skills
13 4 (1.58%) Banking
13 4 (1.58%) Electronics
13 4 (1.58%) Publishing
14 3 (1.19%) Legal
15 2 (0.79%) Retail Banking
15 2 (0.79%) Telecoms
Job Titles
1 56 (22.13%) Analyst
2 29 (11.46%) Senior
3 23 (9.09%) Performance Analyst
4 19 (7.51%) Digital Analyst
5 15 (5.93%) E-Commerce Executive
5 15 (5.93%) E-Commerce Manager
5 15 (5.93%) Marketing Executive
6 14 (5.53%) Coordinator
7 12 (4.74%) Digital Executive
7 12 (4.74%) Lead
8 11 (4.35%) Data Engineer
8 11 (4.35%) SEO Specialist
9 10 (3.95%) SEO Executive
10 9 (3.56%) Paid Search Manager
10 9 (3.56%) Search Manager
11 8 (3.16%) Marketing Analyst
11 8 (3.16%) Senior Analyst
12 7 (2.77%) Analytics Manager
13 6 (2.37%) Digital Marketing Executive
13 6 (2.37%) Product Analyst
Libraries, Frameworks & Software Standards
1 31 (12.25%) HTML
2 29 (11.46%) CSS
3 2 (0.79%) Terraform
4 1 (0.40%) DOM
4 1 (0.40%) EDI
4 1 (0.40%) Framer.js
4 1 (0.40%) jQuery
4 1 (0.40%) JSON
4 1 (0.40%) Laravel
4 1 (0.40%) Node.js
4 1 (0.40%) Nuxt
4 1 (0.40%) Tailwind CSS
4 1 (0.40%) Vue
Miscellaneous
1 49 (19.37%) Social Media
2 24 (9.49%) Analytical Mindset
3 15 (5.93%) Algorithms
4 13 (5.14%) Blog
4 13 (5.14%) Marketing Technology
5 12 (4.74%) Product Ownership
6 10 (3.95%) Self-Motivation
7 9 (3.56%) Educational Technology
7 9 (3.56%) Web Conferencing
8 7 (2.77%) Driving Licence
8 7 (2.77%) Video Editing
9 5 (1.98%) Data Structures
9 5 (1.98%) Management Information System
10 4 (1.58%) Embedded Systems
10 4 (1.58%) Podcast
11 3 (1.19%) Digital Media
11 3 (1.19%) Photography
12 2 (0.79%) Learning Management System
12 2 (0.79%) Onboarding
13 1 (0.40%) Low-Code
Processes & Methodologies
1 252 (99.60%) Analytics
2 108 (42.69%) Digital Marketing
3 98 (38.74%) SEO
4 94 (37.15%) Actionable Insight
5 71 (28.06%) E-Commerce
6 62 (24.51%) Decision-Making
7 58 (22.92%) User Experience
8 54 (21.34%) Agile
9 52 (20.55%) Business Intelligence
10 49 (19.37%) AI
11 48 (18.97%) CRM
11 48 (18.97%) Stakeholder Management
12 43 (17.00%) Email Marketing
13 42 (16.60%) Problem-Solving
14 38 (15.02%) Pay per click
15 33 (13.04%) A/B Testing
16 32 (12.65%) Collaborative Culture
16 32 (12.65%) Paid Search
16 32 (12.65%) Performance Metrics
16 32 (12.65%) User Research
Programming Languages
1 71 (28.06%) SQL
2 18 (7.11%) Python
3 13 (5.14%) JavaScript
4 1 (0.40%) PHP
4 1 (0.40%) TypeScript
Qualifications
1 52 (20.55%) Degree
2 28 (11.07%) SC Cleared
2 28 (11.07%) Security Cleared
3 8 (3.16%) BPSS Clearance
3 8 (3.16%) DV Cleared
4 7 (2.77%) DBS Check
5 1 (0.40%) Numerate Degree
Quality Assurance & Compliance
1 35 (13.83%) GDPR
2 27 (10.67%) Data Quality
3 24 (9.49%) Accessibility
4 17 (6.72%) QA
5 16 (6.32%) Actionable Recommendations
6 10 (3.95%) WCAG
7 4 (1.58%) PERC
System Software
1 1 (0.40%) Docker
Vendors
1 248 (98.02%) Google
2 58 (22.92%) Microsoft
3 22 (8.70%) YouTube
4 20 (7.91%) Adobe
5 13 (5.14%) HubSpot
6 12 (4.74%) Ahrefs
6 12 (4.74%) TikTok
7 10 (3.95%) Facebook
8 9 (3.56%) Instagram
8 9 (3.56%) Pinterest
8 9 (3.56%) Screaming Frog
9 8 (3.16%) Salesforce
10 7 (2.77%) Marketo
11 5 (1.98%) Hotjar
11 5 (1.98%) Pardot
11 5 (1.98%) Salesforce Marketing Cloud
12 4 (1.58%) Amplitude
12 4 (1.58%) dotdigital
13 3 (1.19%) Snapchat
14 2 (0.79%) Optimizely