Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 24 January 2026, with comparisons to the same periods in the previous two years.

6 months to
24 Jan 2026
Same period 2025 Same period 2024
Rank 472 486 501
Rank change year-on-year +14 +15 +20
Permanent jobs citing Google Analytics 142 199 225
As % of all permanent jobs in England 0.26% 0.42% 0.39%
As % of the Cloud Services category 0.75% 1.14% 0.98%
Number of salaries quoted 109 54 202
10th Percentile £28,500 £31,625 £25,575
25th Percentile £31,250 £36,250 £33,755
Median annual salary (50th Percentile) £40,000 £45,000 £43,000
Median % change year-on-year -11.11% +4.65% -14.00%
75th Percentile £52,500 £57,001 £60,000
90th Percentile £70,050 £69,375 £68,625
UK median annual salary £40,000 £45,000 £41,750
% change year-on-year -11.11% +7.78% -16.50%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 19,000 17,497 22,871
As % of all permanent jobs advertised in England 34.54% 36.61% 39.37%
Number of salaries quoted 10,591 10,367 19,333
10th Percentile £28,750 £35,000 £31,250
25th Percentile £40,000 £47,500 £42,750
Median annual salary (50th Percentile) £60,000 £65,000 £60,000
Median % change year-on-year -7.69% +8.33% -7.69%
75th Percentile £80,000 £83,750 £80,000
90th Percentile £100,000 £105,000 £98,750
UK median annual salary £60,000 £65,000 £60,000
% change year-on-year -7.69% +8.33% -7.69%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 24 January 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 24 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +24 59 £47,750 -10.75% 25
South East +14 30 £32,500 -7.14% 30
North of England +6 19 £30,000 -31.43% 17
North West +13 14 £26,349 -38.00% 11
Midlands +8 13 £40,000 - 7
West Midlands +30 10 £40,000 - 3
East of England +21 9 £29,000 -42.00% 14
South West +8 8 £33,750 -28.95% 1
North East - 5 £33,000 - 1
East Midlands -3 4 £40,000 +29.03% 3
Yorkshire -23 1 £31,500 -33.68% 5
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 19 (13.38%) WordPress
2 17 (11.97%) CMS
3 5 (3.52%) Drupal
4 3 (2.11%) Apache Airflow
4 3 (2.11%) Confluence
4 3 (2.11%) Joomla!
4 3 (2.11%) Umbraco
5 1 (0.70%) Adobe Experience Manager
5 1 (0.70%) Apache
Applications
1 18 (12.68%) Microsoft Excel
2 12 (8.45%) Adobe XD
3 10 (7.04%) Photoshop
4 8 (5.63%) Adobe Creative Suite
4 8 (5.63%) Adobe Premiere
4 8 (5.63%) Microsoft Office
5 4 (2.82%) InDesign
5 4 (2.82%) SketchUp
6 3 (2.11%) Trello
7 2 (1.41%) Spreadsheet
8 1 (0.70%) Adobe Illustrator
8 1 (0.70%) Notion
Business Applications
1 18 (12.68%) Magento
2 11 (7.75%) Shopify
3 2 (1.41%) OpenCart
3 2 (1.41%) Salesforce CRM
4 1 (0.70%) Payment Gateway
4 1 (0.70%) Sprinklr
Cloud Services
1 16 (11.27%) Google Ads
2 15 (10.56%) Google Tag Manager
2 15 (10.56%) MailChimp
2 15 (10.56%) Power Platform
3 14 (9.86%) Figma
4 12 (8.45%) GCP
5 11 (7.75%) SaaS
6 7 (4.93%) Adobe Analytics
7 5 (3.52%) AWS
7 5 (3.52%) Google Data Studio
8 4 (2.82%) Azure
8 4 (2.82%) GitHub
8 4 (2.82%) Google Sheets
9 3 (2.11%) Azure Cosmos DB
9 3 (2.11%) Contentsquare
9 3 (2.11%) dbt
9 3 (2.11%) PaaS
10 2 (1.41%) Microsoft Copilot
11 1 (0.70%) Microsoft Advertising
11 1 (0.70%) Snowflake
Communications & Networking
1 3 (2.11%) VPN
2 2 (1.41%) SMS
3 1 (0.70%) Internet
Database & Business Intelligence
1 22 (15.49%) Looker
2 15 (10.56%) Power BI
2 15 (10.56%) Tableau
3 8 (5.63%) BigQuery
4 7 (4.93%) Metadata
5 3 (2.11%) Azure SQL Database
5 3 (2.11%) Power Query
6 1 (0.70%) Amazon Athena
6 1 (0.70%) Amazon RDS
6 1 (0.70%) Amazon Redshift
6 1 (0.70%) Data Lake
6 1 (0.70%) Data Warehouse
6 1 (0.70%) Mixpanel
6 1 (0.70%) Redshift Spectrum
6 1 (0.70%) Snowflake Schema
Development Applications
1 12 (8.45%) Axure RP
1 12 (8.45%) Balsamiq
2 4 (2.82%) JIRA
3 3 (2.11%) Visual Studio
3 3 (2.11%) Visual Website Optimizer
4 1 (0.70%) GCC
4 1 (0.70%) Pivotal Tracker
General
1 98 (69.01%) Marketing
2 40 (28.17%) Analytical Skills
2 40 (28.17%) Social Skills
3 21 (14.79%) Inclusion and Diversity
4 20 (14.08%) Public Sector
5 16 (11.27%) Advertising
6 15 (10.56%) Finance
6 15 (10.56%) Retail
7 12 (8.45%) Law
8 10 (7.04%) Organisational Skills
9 6 (4.23%) Games
10 5 (3.52%) Publishing
11 4 (2.82%) Brand Awareness
12 3 (2.11%) Legal
13 2 (1.41%) Financial Institution
13 2 (1.41%) French Language
13 2 (1.41%) Influencing Skills
13 2 (1.41%) Mandarin Language
13 2 (1.41%) Portuguese Language
13 2 (1.41%) Spanish Language
Job Titles
1 18 (12.68%) Analyst
2 17 (11.97%) Marketing Executive
3 14 (9.86%) E-Commerce Manager
4 11 (7.75%) Designer
5 10 (7.04%) UX Designer
6 9 (6.34%) E-Commerce Specialist
6 9 (6.34%) Marketing Manager
7 7 (4.93%) Lead
7 7 (4.93%) Product Analyst
8 6 (4.23%) Data Analyst
8 6 (4.23%) SEO Specialist
9 5 (3.52%) Performance Analyst
9 5 (3.52%) SEO Executive
10 4 (2.82%) E-Commerce Marketing Manager
11 3 (2.11%) Campaign Manager
11 3 (2.11%) Campaign Marketing Manager
11 3 (2.11%) Communications Officer
11 3 (2.11%) Content Manager
11 3 (2.11%) Coordinator
11 3 (2.11%) Digital Content Manager
Libraries, Frameworks & Software Standards
1 20 (14.08%) HTML
2 16 (11.27%) CSS
3 3 (2.11%) JSON
3 3 (2.11%) Next.js
4 2 (1.41%) DOM
5 1 (0.70%) LightGBM
5 1 (0.70%) Pandas
5 1 (0.70%) scikit-learn
5 1 (0.70%) XGBoost
Miscellaneous
1 33 (23.24%) Social Media
2 21 (14.79%) Product Ownership
3 15 (10.56%) Blog
4 11 (7.75%) Analytical Mindset
5 9 (6.34%) Driving Licence
6 7 (4.93%) Photography
7 6 (4.23%) Algorithms
7 6 (4.23%) Web Conferencing
8 5 (3.52%) Marketing Technology
9 4 (2.82%) Self-Motivation
10 3 (2.11%) Digital Media
10 3 (2.11%) Podcast
10 3 (2.11%) PropTech
10 3 (2.11%) Video Editing
11 2 (1.41%) Graphic Design
11 2 (1.41%) Mobile App
11 2 (1.41%) Onboarding
12 1 (0.70%) Educational Technology
12 1 (0.70%) Sports Betting
12 1 (0.70%) Team-Oriented Environment
Operating Systems
1 1 (0.70%) Android
1 1 (0.70%) Apple iOS
Processes & Methodologies
1 142 (100.00%) Analytics
2 74 (52.11%) SEO
3 59 (41.55%) E-Commerce
4 50 (35.21%) User Experience
5 45 (31.69%) Digital Marketing
6 33 (23.24%) Actionable Insight
7 25 (17.61%) Agile
8 21 (14.79%) Marketing Strategy
9 20 (14.08%) B2B
9 20 (14.08%) CRM
9 20 (14.08%) Decision-Making
10 19 (13.38%) A/B Testing
10 19 (13.38%) Data Analysis
10 19 (13.38%) Visualisation
11 17 (11.97%) AI
11 17 (11.97%) Business Intelligence
11 17 (11.97%) Performance Metrics
12 16 (11.27%) Copywriting
12 16 (11.27%) Email Marketing
12 16 (11.27%) UX Design
Programming Languages
1 18 (12.68%) SQL
2 17 (11.97%) JavaScript
3 8 (5.63%) Python
4 4 (2.82%) R
Qualifications
1 26 (18.31%) Degree
2 13 (9.15%) SC Cleared
2 13 (9.15%) Security Cleared
3 3 (2.11%) BPSS Clearance
4 1 (0.70%) A+ Certification
4 1 (0.70%) Master's Degree
4 1 (0.70%) PhD
Quality Assurance & Compliance
1 19 (13.38%) Accessibility
2 12 (8.45%) WCAG
3 4 (2.82%) GDPR
4 2 (1.41%) Actionable Recommendations
4 2 (1.41%) PMO
5 1 (0.70%) Data Quality
System Software
1 1 (0.70%) Docker
Systems Management
1 1 (0.70%) Terraform
Vendors
1 140 (98.59%) Google
2 32 (22.54%) Microsoft
3 31 (21.83%) Adobe
4 17 (11.97%) Salesforce
5 9 (6.34%) HubSpot
5 9 (6.34%) Screaming Frog
6 8 (5.63%) Instagram
7 7 (4.93%) Ahrefs
7 7 (4.93%) Facebook
8 6 (4.23%) Hotjar
9 4 (2.82%) Pardot
9 4 (2.82%) Sage
9 4 (2.82%) Salesforce Marketing Cloud
9 4 (2.82%) YouTube
10 3 (2.11%) Apple
10 3 (2.11%) Hootsuite
10 3 (2.11%) TikTok
11 2 (1.41%) WooCommerce
12 1 (0.70%) Marketo
12 1 (0.70%) Snapchat