Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 11 January 2026, with comparisons to the same periods in the previous two years.

6 months to
11 Jan 2026
Same period 2025 Same period 2024
Rank 444 483 511
Rank change year-on-year +39 +28 +64
Permanent jobs citing Google Analytics 156 194 187
As % of all permanent jobs in England 0.30% 0.40% 0.38%
As % of the Cloud Services category 0.85% 1.10% 0.93%
Number of salaries quoted 121 55 162
10th Percentile £27,250 £31,750 £24,825
25th Percentile £31,250 £36,250 £36,250
Median annual salary (50th Percentile) £40,000 £45,000 £48,750
Median % change year-on-year -11.11% -7.69% -2.50%
75th Percentile £52,500 £57,001 £60,000
90th Percentile £66,250 £68,000 £68,625
UK median annual salary £40,000 £45,000 £42,500
% change year-on-year -11.11% +5.88% -15.00%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 18,457 17,609 20,024
As % of all permanent jobs advertised in England 35.32% 36.47% 40.44%
Number of salaries quoted 10,272 10,430 16,787
10th Percentile £28,750 £35,000 £32,500
25th Percentile £39,250 £47,500 £45,000
Median annual salary (50th Percentile) £60,000 £65,000 £60,000
Median % change year-on-year -7.69% +8.33% -7.69%
75th Percentile £80,000 £83,750 £82,500
90th Percentile £100,000 £103,750 £100,000
UK median annual salary £60,000 £64,600 £60,000
% change year-on-year -7.12% +7.67% -7.69%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 11 January 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 11 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +19 58 £50,000 -9.09% 34
South East +25 38 £32,500 -7.14% 29
North of England +15 20 £30,750 -27.65% 19
North West +21 16 £28,849 -30.06% 13
Midlands +15 15 £41,250 +3.13% 5
East of England +16 11 £29,000 -42.00% 6
West Midlands +27 10 £40,000 - 4
South West +9 10 £35,000 -26.32% 2
East Midlands -5 6 £42,500 +37.10% 1
North East - 4 £33,000 - 1
Yorkshire -19 1 £31,500 -33.68% 5
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 19 (12.18%) WordPress
2 17 (10.90%) CMS
3 4 (2.56%) Drupal
4 3 (1.92%) Apache Airflow
4 3 (1.92%) Confluence
4 3 (1.92%) Joomla!
4 3 (1.92%) Umbraco
5 1 (0.64%) Adobe Experience Manager
5 1 (0.64%) Apache
Applications
1 19 (12.18%) Microsoft Excel
2 13 (8.33%) Adobe XD
3 12 (7.69%) Photoshop
4 9 (5.77%) Adobe Creative Suite
5 8 (5.13%) Adobe Premiere
5 8 (5.13%) Microsoft Office
6 4 (2.56%) InDesign
6 4 (2.56%) SketchUp
7 3 (1.92%) Spreadsheet
7 3 (1.92%) Trello
8 2 (1.28%) Adobe Illustrator
8 2 (1.28%) MadCap Flare
9 1 (0.64%) Notion
Business Applications
1 18 (11.54%) Magento
2 17 (10.90%) Shopify
3 2 (1.28%) OpenCart
3 2 (1.28%) Salesforce CRM
4 1 (0.64%) Payment Gateway
4 1 (0.64%) Sprinklr
Cloud Services
1 21 (13.46%) Google Ads
2 19 (12.18%) Google Tag Manager
3 15 (9.62%) MailChimp
4 14 (8.97%) Figma
5 13 (8.33%) Power Platform
6 12 (7.69%) GCP
7 10 (6.41%) SaaS
8 7 (4.49%) Adobe Analytics
9 6 (3.85%) Azure
9 6 (3.85%) GitHub
10 5 (3.21%) AWS
10 5 (3.21%) Google Data Studio
11 4 (2.56%) Google Sheets
12 3 (1.92%) Azure Cosmos DB
12 3 (1.92%) dbt
12 3 (1.92%) PaaS
13 2 (1.28%) Google Docs
13 2 (1.28%) Microsoft Copilot
14 1 (0.64%) Canva
14 1 (0.64%) Cloudflare
Communications & Networking
1 5 (3.21%) VPN
2 1 (0.64%) Internet
2 1 (0.64%) SMS
Database & Business Intelligence
1 20 (12.82%) Looker
2 15 (9.62%) Tableau
3 13 (8.33%) Power BI
4 8 (5.13%) BigQuery
5 7 (4.49%) Metadata
6 3 (1.92%) Azure SQL Database
6 3 (1.92%) Power Query
7 1 (0.64%) Amazon Athena
7 1 (0.64%) Amazon RDS
7 1 (0.64%) Amazon Redshift
7 1 (0.64%) Data Lake
7 1 (0.64%) Data Warehouse
7 1 (0.64%) Mixpanel
7 1 (0.64%) MySQL
7 1 (0.64%) Redshift Spectrum
7 1 (0.64%) Snowflake Schema
Development Applications
1 12 (7.69%) Axure RP
1 12 (7.69%) Balsamiq
2 6 (3.85%) JIRA
3 3 (1.92%) Visual Studio
3 3 (1.92%) Visual Website Optimizer
4 1 (0.64%) GCC
4 1 (0.64%) Git
4 1 (0.64%) Pivotal Tracker
General
1 107 (68.59%) Marketing
2 45 (28.85%) Analytical Skills
3 41 (26.28%) Social Skills
4 23 (14.74%) Inclusion and Diversity
5 21 (13.46%) Retail
6 20 (12.82%) Public Sector
7 17 (10.90%) Advertising
8 15 (9.62%) Finance
9 12 (7.69%) Law
10 9 (5.77%) Organisational Skills
11 6 (3.85%) Publishing
12 5 (3.21%) Games
13 3 (1.92%) Brand Awareness
13 3 (1.92%) Legal
14 2 (1.28%) Financial Institution
14 2 (1.28%) French Language
14 2 (1.28%) Influencing Skills
14 2 (1.28%) Mandarin Language
14 2 (1.28%) Portuguese Language
14 2 (1.28%) Spanish Language
Job Titles
1 19 (12.18%) Analyst
2 16 (10.26%) Marketing Executive
3 14 (8.97%) E-Commerce Manager
4 11 (7.05%) Designer
4 11 (7.05%) E-Commerce Specialist
5 10 (6.41%) UX Designer
6 9 (5.77%) Marketing Manager
7 8 (5.13%) Lead
8 7 (4.49%) Product Analyst
9 6 (3.85%) Data Analyst
9 6 (3.85%) Performance Analyst
9 6 (3.85%) SEO Executive
9 6 (3.85%) SEO Specialist
10 4 (2.56%) E-Commerce Marketing Manager
10 4 (2.56%) Paid Search Manager
10 4 (2.56%) PPC Manager
10 4 (2.56%) Search Manager
10 4 (2.56%) SEO Manager
11 3 (1.92%) Paid Search Executive
11 3 (1.92%) Senior
Libraries, Frameworks & Software Standards
1 22 (14.10%) HTML
2 17 (10.90%) CSS
3 3 (1.92%) JSON
3 3 (1.92%) Next.js
4 2 (1.28%) DOM
5 1 (0.64%) LightGBM
5 1 (0.64%) Pandas
5 1 (0.64%) scikit-learn
5 1 (0.64%) XGBoost
Miscellaneous
1 34 (21.79%) Social Media
2 21 (13.46%) Product Ownership
3 15 (9.62%) Blog
4 11 (7.05%) Analytical Mindset
5 9 (5.77%) Driving Licence
6 7 (4.49%) Algorithms
6 7 (4.49%) Photography
6 7 (4.49%) Self-Motivation
7 6 (3.85%) Web Conferencing
8 5 (3.21%) Marketing Technology
8 5 (3.21%) Podcast
9 3 (1.92%) Digital Media
9 3 (1.92%) PropTech
9 3 (1.92%) Video Editing
10 2 (1.28%) Data Structures
10 2 (1.28%) Graphic Design
10 2 (1.28%) Mobile App
10 2 (1.28%) Onboarding
11 1 (0.64%) Enterprise Software
11 1 (0.64%) NHS
Operating Systems
1 1 (0.64%) Android
1 1 (0.64%) Apple iOS
Processes & Methodologies
1 156 (100.00%) Analytics
2 84 (53.85%) SEO
3 64 (41.03%) E-Commerce
4 54 (34.62%) Digital Marketing
5 52 (33.33%) User Experience
6 34 (21.79%) Actionable Insight
7 31 (19.87%) Agile
8 25 (16.03%) Marketing Strategy
9 21 (13.46%) Data Analysis
10 20 (12.82%) B2B
10 20 (12.82%) Decision-Making
11 19 (12.18%) Visualisation
12 18 (11.54%) Mentoring
13 17 (10.90%) A/B Testing
13 17 (10.90%) Content Strategy
13 17 (10.90%) CRM
14 16 (10.26%) AI
14 16 (10.26%) Roadmaps
14 16 (10.26%) UX Design
15 15 (9.62%) Email Marketing
Programming Languages
1 20 (12.82%) JavaScript
2 18 (11.54%) SQL
3 10 (6.41%) Python
4 4 (2.56%) R
5 1 (0.64%) PHP
Qualifications
1 26 (16.67%) Degree
2 13 (8.33%) SC Cleared
2 13 (8.33%) Security Cleared
3 3 (1.92%) BPSS Clearance
4 1 (0.64%) A+ Certification
4 1 (0.64%) Master's Degree
4 1 (0.64%) PhD
Quality Assurance & Compliance
1 19 (12.18%) Accessibility
2 12 (7.69%) WCAG
3 3 (1.92%) GDPR
4 2 (1.28%) Actionable Recommendations
4 2 (1.28%) Data Quality
4 2 (1.28%) PMO
System Software
1 1 (0.64%) Docker
Systems Management
1 1 (0.64%) Terraform
Vendors
1 155 (99.36%) Google
2 35 (22.44%) Microsoft
3 32 (20.51%) Adobe
4 15 (9.62%) Salesforce
5 12 (7.69%) Screaming Frog
6 11 (7.05%) HubSpot
7 9 (5.77%) Ahrefs
8 8 (5.13%) Instagram
9 7 (4.49%) Facebook
10 4 (2.56%) Hootsuite
10 4 (2.56%) Hotjar
10 4 (2.56%) Sage
10 4 (2.56%) YouTube
11 3 (1.92%) Apple
11 3 (1.92%) Pardot
11 3 (1.92%) Salesforce Marketing Cloud
11 3 (1.92%) TikTok
12 2 (1.28%) WooCommerce
13 1 (0.64%) dotdigital
13 1 (0.64%) Marketo