Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 2 September 2026, with comparisons to the same periods in the previous two years.

6 months to
2 Sep 2026
Same period 2025 Same period 2024
Rank 499 361 574
Rank change year-on-year -138 +213 -85
Permanent jobs citing Google Analytics 245 308 190
As % of all permanent jobs in England 0.25% 0.71% 0.27%
As % of the Cloud Services category 1.00% 2.15% 0.84%
Number of salaries quoted 193 191 139
10th Percentile £28,500 £27,250 £26,250
25th Percentile £31,250 £31,250 £32,500
Median annual salary (50th Percentile) £39,000 £42,500 £45,000
Median % change year-on-year -8.24% -5.56% +5.88%
75th Percentile £55,000 £54,375 £60,625
90th Percentile £67,500 £70,250 £70,000
UK median annual salary £39,000 £42,500 £45,000
% change year-on-year -8.24% -5.56% +8.32%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,456 14,299 22,748
As % of all permanent jobs advertised in England 25.15% 32.77% 31.88%
Number of salaries quoted 16,927 10,031 15,888
10th Percentile £31,250 £29,750 £32,500
25th Percentile £45,000 £39,750 £45,000
Median annual salary (50th Percentile) £64,000 £60,000 £62,000
Median % change year-on-year +6.67% -3.23% -4.62%
75th Percentile £85,000 £80,000 £82,500
90th Percentile £100,000 £101,250 £102,500
UK median annual salary £62,500 £60,000 £60,000
% change year-on-year +4.17% - -4.18%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 2 September 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 2 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -104 72 £55,000 -4.35% 123
South East -40 55 £41,500 -0.60% 33
North of England -45 53 £37,250 +7.97% 42
North West -20 34 £32,500 -2.99% 25
East of England -28 31 £35,500 +5.97% 8
Midlands -53 17 £41,500 -3.49% 11
North East -47 11 £85,000 +60.08% 4
South West -73 11 £32,500 -7.14% 9
East Midlands -34 9 £35,000 -19.54% 4
West Midlands -34 8 £42,500 +13.33% 7
Yorkshire -44 8 £34,000 -15.00% 13
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 34 (13.88%) CMS
2 22 (8.98%) WordPress
3 3 (1.22%) Confluence
4 2 (0.82%) Apache Airflow
4 2 (0.82%) Umbraco
5 1 (0.41%) Apache
5 1 (0.41%) SAS
Applications
1 23 (9.39%) Microsoft Excel
2 13 (5.31%) Microsoft Office
3 7 (2.86%) Microsoft PowerPoint
4 6 (2.45%) Adobe Creative Suite
5 5 (2.04%) Adobe XD
6 4 (1.63%) Spreadsheet
7 3 (1.22%) UserZoom
8 1 (0.41%) Elementor
8 1 (0.41%) Photoshop
8 1 (0.41%) SPSS
8 1 (0.41%) Trello
Business Applications
1 38 (15.51%) Shopify
2 14 (5.71%) Magento
Cloud Services
1 49 (20.00%) Google Tag Manager
2 48 (19.59%) Power Platform
3 41 (16.73%) Google Ads
4 40 (16.33%) GCP
5 15 (6.12%) AWS
6 10 (4.08%) Azure
6 10 (4.08%) Canva
7 9 (3.67%) Meta Ads
8 8 (3.27%) dbt
8 8 (3.27%) Figma
9 7 (2.86%) MailChimp
10 6 (2.45%) Bloomreach
10 6 (2.45%) Dataform
10 6 (2.45%) Google Data Studio
10 6 (2.45%) Google Sheets
11 5 (2.04%) Amazon S3
11 5 (2.04%) AWS Lambda
11 5 (2.04%) Serverless
12 4 (1.63%) GitHub
13 3 (1.22%) AWS Data Pipeline
Communications & Networking
1 22 (8.98%) SMS
2 2 (0.82%) LAN
3 1 (0.41%) DNS
3 1 (0.41%) SSL
Database & Business Intelligence
1 52 (21.22%) Looker
2 48 (19.59%) Power BI
3 33 (13.47%) BigQuery
4 29 (11.84%) Metadata
5 14 (5.71%) Tableau
6 7 (2.86%) Data Warehouse
7 5 (2.04%) Amazon Redshift
8 4 (1.63%) Mixpanel
9 2 (0.82%) Data Lake
10 1 (0.41%) Azure SQL Database
10 1 (0.41%) Data Mining
Development Applications
1 5 (2.04%) Axure RP
1 5 (2.04%) Balsamiq
2 4 (1.63%) JIRA
3 1 (0.41%) Bitbucket
3 1 (0.41%) Git
3 1 (0.41%) Selenium
3 1 (0.41%) Visual Website Optimizer
General
1 158 (64.49%) Marketing
2 114 (46.53%) Analytical Skills
3 105 (42.86%) Social Skills
4 54 (22.04%) Retail
5 42 (17.14%) Public Sector
6 40 (16.33%) Organisational Skills
7 30 (12.24%) Inclusion and Diversity
8 24 (9.80%) Finance
9 23 (9.39%) Law
10 20 (8.16%) Advertising
11 12 (4.90%) Brand Awareness
11 12 (4.90%) Presentation Skills
12 10 (4.08%) Manufacturing
13 7 (2.86%) Influencing Skills
14 4 (1.63%) Banking
14 4 (1.63%) Electronics
14 4 (1.63%) Publishing
15 3 (1.22%) Legal
16 2 (0.82%) Pharmaceutical
16 2 (0.82%) Telecoms
Job Titles
1 52 (21.22%) Analyst
2 30 (12.24%) Senior
3 23 (9.39%) Performance Analyst
4 16 (6.53%) Digital Analyst
5 15 (6.12%) E-Commerce Executive
6 14 (5.71%) E-Commerce Manager
7 13 (5.31%) Coordinator
7 13 (5.31%) Marketing Executive
8 12 (4.90%) Lead
9 11 (4.49%) Data Engineer
9 11 (4.49%) SEO Specialist
10 10 (4.08%) Digital Executive
11 9 (3.67%) Paid Search Manager
11 9 (3.67%) Search Manager
11 9 (3.67%) Senior Analyst
11 9 (3.67%) SEO Executive
12 8 (3.27%) Marketing Analyst
13 7 (2.86%) Analytics Manager
13 7 (2.86%) E-Commerce Specialist
13 7 (2.86%) Marketing Manager
Libraries, Frameworks & Software Standards
1 30 (12.24%) HTML
2 29 (11.84%) CSS
3 2 (0.82%) Terraform
4 1 (0.41%) DOM
4 1 (0.41%) Framer.js
4 1 (0.41%) jQuery
4 1 (0.41%) JSON
Miscellaneous
1 44 (17.96%) Social Media
2 23 (9.39%) Analytical Mindset
3 15 (6.12%) Algorithms
4 13 (5.31%) Product Ownership
5 12 (4.90%) Blog
6 10 (4.08%) Marketing Technology
7 9 (3.67%) Educational Technology
7 9 (3.67%) Web Conferencing
8 7 (2.86%) Driving Licence
8 7 (2.86%) Video Editing
9 6 (2.45%) Self-Motivation
10 5 (2.04%) Data Structures
10 5 (2.04%) Management Information System
11 4 (1.63%) Embedded Systems
11 4 (1.63%) Onboarding
11 4 (1.63%) Podcast
12 3 (1.22%) Digital Media
12 3 (1.22%) Photography
13 2 (0.82%) EPoS
13 2 (0.82%) Learning Management System
Processes & Methodologies
1 244 (99.59%) Analytics
2 102 (41.63%) Digital Marketing
3 93 (37.96%) SEO
4 91 (37.14%) Actionable Insight
5 70 (28.57%) E-Commerce
6 60 (24.49%) Decision-Making
6 60 (24.49%) User Experience
7 55 (22.45%) Agile
8 49 (20.00%) Business Intelligence
9 48 (19.59%) CRM
10 47 (19.18%) Stakeholder Management
11 45 (18.37%) Email Marketing
12 43 (17.55%) AI
13 42 (17.14%) Problem-Solving
14 34 (13.88%) Pay per click
15 33 (13.47%) Collaborative Culture
15 33 (13.47%) User Research
16 32 (13.06%) A/B Testing
16 32 (13.06%) Continuous Improvement
17 31 (12.65%) Copywriting
Programming Languages
1 68 (27.76%) SQL
2 18 (7.35%) Python
3 12 (4.90%) JavaScript
Qualifications
1 49 (20.00%) Degree
2 29 (11.84%) SC Cleared
2 29 (11.84%) Security Cleared
3 8 (3.27%) BPSS Clearance
3 8 (3.27%) DV Cleared
4 5 (2.04%) DBS Check
5 1 (0.41%) Numerate Degree
Quality Assurance & Compliance
1 34 (13.88%) GDPR
2 27 (11.02%) Data Quality
3 24 (9.80%) Accessibility
4 17 (6.94%) QA
5 15 (6.12%) Actionable Recommendations
6 11 (4.49%) WCAG
7 4 (1.63%) PERC
Vendors
1 240 (97.96%) Google
2 55 (22.45%) Microsoft
3 20 (8.16%) YouTube
4 19 (7.76%) Adobe
5 14 (5.71%) HubSpot
6 12 (4.90%) Ahrefs
7 9 (3.67%) Facebook
7 9 (3.67%) Screaming Frog
7 9 (3.67%) TikTok
8 8 (3.27%) Instagram
8 8 (3.27%) Salesforce
9 7 (2.86%) Hotjar
9 7 (2.86%) Marketo
9 7 (2.86%) Pinterest
10 5 (2.04%) Pardot
10 5 (2.04%) Salesforce Marketing Cloud
11 4 (1.63%) Amplitude
11 4 (1.63%) dotdigital
12 3 (1.22%) Snapchat
13 2 (0.82%) Optimizely