Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 9 February 2026, with comparisons to the same periods in the previous two years.

6 months to
9 Feb 2026
Same period 2025 Same period 2024
Rank 479 466 502
Rank change year-on-year -13 +36 +16
Permanent jobs citing Google Analytics 152 199 252
As % of all permanent jobs in England 0.26% 0.44% 0.38%
As % of the Cloud Services category 0.78% 1.18% 0.99%
Number of salaries quoted 119 53 232
10th Percentile £26,488 £31,500 £26,250
25th Percentile £30,000 £36,250 £32,500
Median annual salary (50th Percentile) £36,000 £45,000 £42,500
Median % change year-on-year -20.00% +5.88% -15.00%
75th Percentile £52,500 £60,000 £59,250
90th Percentile £62,250 £71,250 £68,750
UK median annual salary £37,500 £45,000 £40,000
% change year-on-year -16.67% +12.50% -15.79%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 19,582 16,868 25,422
As % of all permanent jobs advertised in England 33.96% 37.17% 38.46%
Number of salaries quoted 10,822 10,052 21,582
10th Percentile £29,000 £35,000 £31,250
25th Percentile £40,000 £47,500 £42,250
Median annual salary (50th Percentile) £60,000 £65,000 £57,500
Median % change year-on-year -7.69% +13.04% -11.54%
75th Percentile £80,000 £83,750 £78,750
90th Percentile £100,000 £105,000 £97,500
UK median annual salary £60,000 £65,000 £57,500
% change year-on-year -7.69% +13.04% -11.54%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 9 February 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 9 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +12 62 £50,000 -13.04% 18
South East -9 32 £32,500 -3.70% 12
North of England -3 27 £30,000 -29.41% 8
North West +19 18 £30,000 -25.00% 4
Midlands +6 12 £40,000 - 9
West Midlands +19 9 £38,750 -3.13% 6
East of England +17 9 £29,000 -42.00% 4
South West -5 5 £32,500 -13.33% 2
Yorkshire -30 5 £27,500 -38.89% 4
North East - 5 £33,000 -
East Midlands -15 4 £40,000 +29.03% 3
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 27 (17.76%) WordPress
2 23 (15.13%) CMS
3 5 (3.29%) Drupal
4 3 (1.97%) Confluence
4 3 (1.97%) Joomla!
4 3 (1.97%) Umbraco
5 2 (1.32%) Apache Airflow
6 1 (0.66%) Apache
Applications
1 17 (11.18%) Microsoft Excel
2 12 (7.89%) Adobe XD
3 10 (6.58%) Photoshop
4 8 (5.26%) Adobe Creative Suite
4 8 (5.26%) Adobe Premiere
4 8 (5.26%) Microsoft Office
5 6 (3.95%) Spreadsheet
6 4 (2.63%) InDesign
6 4 (2.63%) SketchUp
7 3 (1.97%) Trello
8 1 (0.66%) Adobe Illustrator
8 1 (0.66%) Notion
Business Applications
1 18 (11.84%) Magento
2 10 (6.58%) Shopify
3 2 (1.32%) OpenCart
3 2 (1.32%) Salesforce CRM
4 1 (0.66%) Payment Gateway
4 1 (0.66%) Sprinklr
Cloud Services
1 20 (13.16%) Google Ads
2 16 (10.53%) MailChimp
3 15 (9.87%) Google Tag Manager
3 15 (9.87%) SaaS
4 14 (9.21%) Figma
5 13 (8.55%) Power Platform
6 11 (7.24%) GCP
7 6 (3.95%) Adobe Analytics
8 5 (3.29%) Google Data Studio
9 4 (2.63%) AWS
9 4 (2.63%) GitHub
9 4 (2.63%) Google Sheets
10 3 (1.97%) Azure
10 3 (1.97%) Azure Cosmos DB
10 3 (1.97%) Contentsquare
10 3 (1.97%) PaaS
11 2 (1.32%) dbt
11 2 (1.32%) Microsoft Copilot
12 1 (0.66%) Bloomreach
12 1 (0.66%) Snowflake
Communications & Networking
1 2 (1.32%) SMS
2 1 (0.66%) Internet
2 1 (0.66%) VPN
Database & Business Intelligence
1 22 (14.47%) Looker
2 14 (9.21%) Tableau
3 13 (8.55%) Power BI
4 11 (7.24%) Metadata
5 8 (5.26%) BigQuery
6 3 (1.97%) Azure SQL Database
6 3 (1.97%) Power Query
7 1 (0.66%) Amazon Athena
7 1 (0.66%) Amazon RDS
7 1 (0.66%) Amazon Redshift
7 1 (0.66%) Data Lake
7 1 (0.66%) Data Warehouse
7 1 (0.66%) Redshift Spectrum
7 1 (0.66%) Snowflake Schema
Development Applications
1 12 (7.89%) Axure RP
1 12 (7.89%) Balsamiq
2 4 (2.63%) JIRA
3 3 (1.97%) Visual Studio
3 3 (1.97%) Visual Website Optimizer
4 1 (0.66%) GCC
4 1 (0.66%) Pivotal Tracker
General
1 111 (73.03%) Marketing
2 51 (33.55%) Social Skills
3 49 (32.24%) Analytical Skills
4 20 (13.16%) Advertising
5 19 (12.50%) Inclusion and Diversity
5 19 (12.50%) Public Sector
6 17 (11.18%) Organisational Skills
6 17 (11.18%) Retail
7 15 (9.87%) Finance
8 12 (7.89%) Law
9 8 (5.26%) Brand Awareness
10 7 (4.61%) Games
11 6 (3.95%) French Language
12 4 (2.63%) Automotive
12 4 (2.63%) German Language
12 4 (2.63%) Publishing
13 2 (1.32%) Financial Institution
13 2 (1.32%) Legal
13 2 (1.32%) Portuguese Language
13 2 (1.32%) Spanish Language
Job Titles
1 18 (11.84%) Marketing Executive
2 17 (11.18%) Analyst
3 14 (9.21%) E-Commerce Manager
4 13 (8.55%) Marketing Manager
5 11 (7.24%) Designer
5 11 (7.24%) UX Designer
6 8 (5.26%) E-Commerce Specialist
6 8 (5.26%) SEO Specialist
7 7 (4.61%) Coordinator
7 7 (4.61%) Lead
7 7 (4.61%) Product Analyst
8 6 (3.95%) Data Analyst
9 5 (3.29%) SEO Executive
10 4 (2.63%) E-Commerce Marketing Manager
10 4 (2.63%) Performance Analyst
10 4 (2.63%) PPC Executive
11 3 (1.97%) Analytics Manager
11 3 (1.97%) Campaign Marketing Manager
11 3 (1.97%) Content Manager
11 3 (1.97%) Digital Content Manager
Libraries, Frameworks & Software Standards
1 24 (15.79%) HTML
2 20 (13.16%) CSS
3 3 (1.97%) JSON
3 3 (1.97%) Next.js
4 2 (1.32%) DOM
Miscellaneous
1 38 (25.00%) Social Media
2 21 (13.82%) Product Ownership
3 14 (9.21%) Blog
4 10 (6.58%) Algorithms
4 10 (6.58%) Analytical Mindset
5 9 (5.92%) Driving Licence
6 7 (4.61%) Photography
6 7 (4.61%) Self-Motivation
7 6 (3.95%) Web Conferencing
8 5 (3.29%) Marketing Technology
9 4 (2.63%) Onboarding
10 3 (1.97%) PropTech
10 3 (1.97%) Video Editing
11 2 (1.32%) Digital Media
11 2 (1.32%) Graphic Design
11 2 (1.32%) Mobile App
12 1 (0.66%) Data Structures
12 1 (0.66%) Enterprise Software
12 1 (0.66%) NHS
12 1 (0.66%) Podcast
Operating Systems
1 1 (0.66%) Android
1 1 (0.66%) Apple iOS
Processes & Methodologies
1 152 (100.00%) Analytics
2 81 (53.29%) SEO
3 59 (38.82%) E-Commerce
4 54 (35.53%) Digital Marketing
5 53 (34.87%) User Experience
6 31 (20.39%) Actionable Insight
6 31 (20.39%) B2B
7 27 (17.76%) AI
8 24 (15.79%) Agile
9 22 (14.47%) Data Analysis
9 22 (14.47%) Performance Metrics
10 21 (13.82%) Customer Experience
10 21 (13.82%) Marketing Strategy
11 20 (13.16%) Copywriting
12 19 (12.50%) CRM
12 19 (12.50%) Project Management
12 19 (12.50%) Visualisation
13 18 (11.84%) A/B Testing
14 17 (11.18%) Decision-Making
15 16 (10.53%) UX Design
Programming Languages
1 17 (11.18%) JavaScript
2 16 (10.53%) SQL
3 7 (4.61%) Python
4 4 (2.63%) R
Qualifications
1 29 (19.08%) Degree
2 13 (8.55%) SC Cleared
2 13 (8.55%) Security Cleared
3 3 (1.97%) BPSS Clearance
4 1 (0.66%) A+ Certification
Quality Assurance & Compliance
1 20 (13.16%) Accessibility
2 12 (7.89%) WCAG
3 4 (2.63%) GDPR
3 4 (2.63%) QA
4 2 (1.32%) Actionable Recommendations
4 2 (1.32%) PMO
System Software
1 1 (0.66%) Docker
Systems Management
1 1 (0.66%) Terraform
Vendors
1 150 (98.68%) Google
2 37 (24.34%) Microsoft
3 30 (19.74%) Adobe
4 20 (13.16%) Salesforce
5 9 (5.92%) HubSpot
5 9 (5.92%) Instagram
6 8 (5.26%) Facebook
6 8 (5.26%) Pardot
6 8 (5.26%) Screaming Frog
7 7 (4.61%) Ahrefs
8 6 (3.95%) Hotjar
9 4 (2.63%) Sage
9 4 (2.63%) Salesforce Marketing Cloud
9 4 (2.63%) YouTube
10 3 (1.97%) Apple
10 3 (1.97%) TikTok
11 2 (1.32%) dotdigital
11 2 (1.32%) Hootsuite
11 2 (1.32%) WooCommerce
12 1 (0.66%) Spotify