Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 27 August 2026, with comparisons to the same periods in the previous two years.

6 months to
27 Aug 2026
Same period 2025 Same period 2024
Rank 509 356 562
Rank change year-on-year -153 +206 -58
Permanent jobs citing Google Analytics 239 318 205
As % of all permanent jobs in England 0.25% 0.73% 0.28%
As % of the Cloud Services category 0.97% 2.20% 0.89%
Number of salaries quoted 191 196 156
10th Percentile £28,500 £27,250 £26,250
25th Percentile £31,250 £31,250 £32,250
Median annual salary (50th Percentile) £39,000 £42,500 £45,000
Median % change year-on-year -8.24% -5.56% +5.88%
75th Percentile £55,000 £54,063 £59,063
90th Percentile £67,500 £70,125 £70,000
UK median annual salary £39,000 £42,500 £45,000
% change year-on-year -8.24% -5.56% +5.88%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,579 14,450 23,130
As % of all permanent jobs advertised in England 25.40% 32.96% 31.66%
Number of salaries quoted 16,933 10,162 16,588
10th Percentile £31,500 £29,750 £32,500
25th Percentile £45,000 £39,750 £43,997
Median annual salary (50th Percentile) £65,000 £60,000 £60,000
Median % change year-on-year +8.33% - -7.69%
75th Percentile £85,000 £80,000 £82,500
90th Percentile £100,000 £101,250 £101,250
UK median annual salary £62,500 £60,000 £60,000
% change year-on-year +4.17% - -4.76%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 27 August 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 27 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -102 71 £55,000 -4.35% 118
North of England -41 53 £37,250 +7.97% 32
South East -37 52 £41,500 -0.60% 38
North West -19 35 £32,000 -4.48% 24
East of England -38 29 £37,500 +11.94% 8
Midlands -45 17 £41,500 -2.35% 14
North East -50 11 £85,000 +60.08% 3
South West -75 11 £32,500 -7.14% 11
East Midlands -26 9 £35,000 -19.54% 8
West Midlands -44 8 £42,500 +13.33% 6
Yorkshire -35 7 £34,000 -15.00% 5
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 33 (13.81%) CMS
2 23 (9.62%) WordPress
3 3 (1.26%) Confluence
4 2 (0.84%) Apache Airflow
4 2 (0.84%) Umbraco
5 1 (0.42%) Apache
5 1 (0.42%) SAS
Applications
1 22 (9.21%) Microsoft Excel
2 11 (4.60%) Microsoft Office
3 6 (2.51%) Adobe XD
4 5 (2.09%) Adobe Creative Suite
4 5 (2.09%) Microsoft PowerPoint
4 5 (2.09%) Spreadsheet
5 3 (1.26%) UserZoom
6 1 (0.42%) Elementor
6 1 (0.42%) Photoshop
6 1 (0.42%) SPSS
6 1 (0.42%) Trello
Business Applications
1 36 (15.06%) Shopify
2 14 (5.86%) Magento
Cloud Services
1 46 (19.25%) Power Platform
2 45 (18.83%) Google Tag Manager
3 40 (16.74%) GCP
4 39 (16.32%) Google Ads
5 15 (6.28%) AWS
6 10 (4.18%) Azure
7 9 (3.77%) Canva
7 9 (3.77%) Figma
8 8 (3.35%) dbt
9 7 (2.93%) MailChimp
9 7 (2.93%) Meta Ads
10 6 (2.51%) Bloomreach
10 6 (2.51%) Dataform
10 6 (2.51%) Google Sheets
11 5 (2.09%) Amazon S3
11 5 (2.09%) AWS Lambda
11 5 (2.09%) Serverless
12 4 (1.67%) GitHub
12 4 (1.67%) Google Data Studio
13 3 (1.26%) Contentsquare
Communications & Networking
1 22 (9.21%) SMS
2 2 (0.84%) LAN
3 1 (0.42%) DNS
3 1 (0.42%) SSL
Database & Business Intelligence
1 50 (20.92%) Looker
2 46 (19.25%) Power BI
3 33 (13.81%) BigQuery
4 29 (12.13%) Metadata
5 14 (5.86%) Tableau
6 7 (2.93%) Data Warehouse
7 5 (2.09%) Amazon Redshift
8 4 (1.67%) Mixpanel
9 2 (0.84%) Data Lake
10 1 (0.42%) Azure SQL Database
10 1 (0.42%) Data Mining
Development Applications
1 6 (2.51%) Axure RP
1 6 (2.51%) Balsamiq
2 4 (1.67%) JIRA
3 1 (0.42%) Bitbucket
3 1 (0.42%) Git
3 1 (0.42%) Selenium
3 1 (0.42%) Visual Website Optimizer
General
1 152 (63.60%) Marketing
2 111 (46.44%) Analytical Skills
3 99 (41.42%) Social Skills
4 51 (21.34%) Retail
5 43 (17.99%) Public Sector
6 37 (15.48%) Organisational Skills
7 31 (12.97%) Inclusion and Diversity
8 24 (10.04%) Finance
8 24 (10.04%) Law
9 18 (7.53%) Advertising
10 12 (5.02%) Brand Awareness
10 12 (5.02%) Presentation Skills
11 9 (3.77%) Manufacturing
12 7 (2.93%) Influencing Skills
13 4 (1.67%) Banking
13 4 (1.67%) Electronics
13 4 (1.67%) Publishing
14 3 (1.26%) Legal
15 2 (0.84%) Pharmaceutical
15 2 (0.84%) Telecoms
Job Titles
1 52 (21.76%) Analyst
2 30 (12.55%) Senior
3 23 (9.62%) Performance Analyst
4 16 (6.69%) Digital Analyst
5 15 (6.28%) E-Commerce Executive
6 14 (5.86%) E-Commerce Manager
7 13 (5.44%) Coordinator
7 13 (5.44%) Marketing Executive
8 12 (5.02%) Lead
9 11 (4.60%) Data Engineer
9 11 (4.60%) SEO Specialist
10 9 (3.77%) Digital Executive
10 9 (3.77%) Paid Search Manager
10 9 (3.77%) Search Manager
10 9 (3.77%) Senior Analyst
10 9 (3.77%) SEO Executive
11 8 (3.35%) Marketing Analyst
12 7 (2.93%) Analytics Manager
12 7 (2.93%) Designer
12 7 (2.93%) E-Commerce Specialist
Libraries, Frameworks & Software Standards
1 32 (13.39%) HTML
2 31 (12.97%) CSS
3 2 (0.84%) Terraform
4 1 (0.42%) DOM
4 1 (0.42%) Framer.js
4 1 (0.42%) jQuery
4 1 (0.42%) JSON
Miscellaneous
1 42 (17.57%) Social Media
2 23 (9.62%) Analytical Mindset
3 15 (6.28%) Algorithms
4 14 (5.86%) Product Ownership
5 12 (5.02%) Blog
6 9 (3.77%) Educational Technology
6 9 (3.77%) Marketing Technology
6 9 (3.77%) Web Conferencing
7 7 (2.93%) Driving Licence
7 7 (2.93%) Video Editing
8 5 (2.09%) Data Structures
8 5 (2.09%) Management Information System
8 5 (2.09%) Onboarding
8 5 (2.09%) Self-Motivation
9 4 (1.67%) Embedded Systems
9 4 (1.67%) Podcast
10 3 (1.26%) Digital Media
10 3 (1.26%) Photography
11 2 (0.84%) EPoS
11 2 (0.84%) Learning Management System
Processes & Methodologies
1 238 (99.58%) Analytics
2 99 (41.42%) Digital Marketing
3 90 (37.66%) SEO
4 88 (36.82%) Actionable Insight
5 66 (27.62%) E-Commerce
6 61 (25.52%) User Experience
7 58 (24.27%) Decision-Making
8 56 (23.43%) Agile
9 47 (19.67%) Business Intelligence
9 47 (19.67%) Stakeholder Management
10 46 (19.25%) CRM
11 44 (18.41%) Email Marketing
12 42 (17.57%) AI
12 42 (17.57%) Problem-Solving
13 34 (14.23%) User Research
14 33 (13.81%) Collaborative Culture
15 32 (13.39%) A/B Testing
15 32 (13.39%) Continuous Improvement
15 32 (13.39%) Pay per click
16 30 (12.55%) Performance Analysis
Programming Languages
1 68 (28.45%) SQL
2 18 (7.53%) Python
3 13 (5.44%) JavaScript
Qualifications
1 49 (20.50%) Degree
2 30 (12.55%) SC Cleared
2 30 (12.55%) Security Cleared
3 8 (3.35%) BPSS Clearance
3 8 (3.35%) DV Cleared
4 4 (1.67%) DBS Check
5 1 (0.42%) Numerate Degree
Quality Assurance & Compliance
1 34 (14.23%) GDPR
2 25 (10.46%) Accessibility
2 25 (10.46%) Data Quality
3 18 (7.53%) QA
4 15 (6.28%) Actionable Recommendations
5 12 (5.02%) WCAG
6 4 (1.67%) PERC
Vendors
1 234 (97.91%) Google
2 51 (21.34%) Microsoft
3 20 (8.37%) YouTube
4 19 (7.95%) Adobe
5 14 (5.86%) HubSpot
6 12 (5.02%) Ahrefs
7 9 (3.77%) Facebook
7 9 (3.77%) Screaming Frog
8 8 (3.35%) Instagram
8 8 (3.35%) Salesforce
9 7 (2.93%) Hotjar
9 7 (2.93%) Marketo
9 7 (2.93%) TikTok
10 5 (2.09%) Pardot
10 5 (2.09%) Pinterest
10 5 (2.09%) Salesforce Marketing Cloud
11 4 (1.67%) Amplitude
11 4 (1.67%) dotdigital
12 3 (1.26%) Snapchat
13 2 (0.84%) Optimizely