Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 9 October 2026, with comparisons to the same periods in the previous two years.

6 months to
9 Oct 2026
Same period 2025 Same period 2024
Rank 511 391 569
Rank change year-on-year -120 +178 -94
Permanent jobs citing Google Analytics 261 263 165
As % of all permanent jobs in England 0.25% 0.61% 0.25%
As % of the Cloud Services category 1.11% 1.89% 0.78%
Number of salaries quoted 197 177 86
10th Percentile £28,500 £27,250 £26,250
25th Percentile £31,250 £30,750 £36,250
Median annual salary (50th Percentile) £39,000 £40,000 £45,995
Median % change year-on-year -2.50% -13.03% +8.22%
75th Percentile £53,750 £52,500 £61,250
90th Percentile £61,200 £67,500 £70,000
UK median annual salary £39,000 £40,000 £45,000
% change year-on-year -2.50% -11.11% +12.50%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 23,601 13,946 21,167
As % of all permanent jobs advertised in England 22.76% 32.14% 32.58%
Number of salaries quoted 16,615 9,685 13,016
10th Percentile £31,500 £29,000 £35,000
25th Percentile £44,000 £38,500 £47,250
Median annual salary (50th Percentile) £62,500 £60,000 £65,000
Median % change year-on-year +4.17% -7.69% +3.17%
75th Percentile £85,000 £80,000 £84,000
90th Percentile £100,000 £101,250 £105,000
UK median annual salary £62,500 £59,186 £65,000
% change year-on-year +5.60% -8.94% +4.00%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 9 October 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 9 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -78 73 £55,000 - 166
South East -52 61 £41,500 +3.75% 50
North of England -67 48 £42,500 +29.77% 55
East of England -36 42 £33,500 +15.52% 15
North West -32 28 £42,000 +33.33% 35
Midlands -42 24 £35,000 -17.65% 23
West Midlands -40 13 £35,000 -3.45% 14
North East -55 12 £80,000 +50.66% 3
East Midlands -33 11 £35,000 -18.60% 9
South West -78 9 £32,500 - 16
Yorkshire -31 8 £34,000 -15.00% 17
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 38 (14.56%) CMS
2 20 (7.66%) WordPress
3 2 (0.77%) Apache Airflow
4 1 (0.38%) Confluence
4 1 (0.38%) SAS
4 1 (0.38%) Umbraco
Applications
1 30 (11.49%) Microsoft Excel
2 22 (8.43%) Microsoft Office
3 17 (6.51%) Microsoft PowerPoint
4 12 (4.60%) Adobe Creative Suite
5 4 (1.53%) Adobe XD
6 3 (1.15%) Elementor
6 3 (1.15%) Spreadsheet
6 3 (1.15%) UserZoom
7 1 (0.38%) Photoshop
7 1 (0.38%) SPSS
7 1 (0.38%) Trello
Business Applications
1 37 (14.18%) Shopify
2 9 (3.45%) Magento
Cloud Services
1 58 (22.22%) Google Ads
2 54 (20.69%) Google Tag Manager
3 52 (19.92%) Power Platform
4 37 (14.18%) GCP
5 16 (6.13%) AWS
5 16 (6.13%) Meta Ads
6 12 (4.60%) Canva
7 9 (3.45%) Azure
8 8 (3.07%) dbt
8 8 (3.07%) Google Data Studio
9 7 (2.68%) ChatGPT
9 7 (2.68%) MailChimp
9 7 (2.68%) Microsoft Copilot
10 6 (2.30%) Dataform
10 6 (2.30%) Google Sheets
11 5 (1.92%) Amazon S3
11 5 (1.92%) AWS Lambda
11 5 (1.92%) Bloomreach
11 5 (1.92%) Figma
11 5 (1.92%) Serverless
Communications & Networking
1 19 (7.28%) SMS
2 6 (2.30%) Internet
3 2 (0.77%) LAN
4 1 (0.38%) 5G
4 1 (0.38%) Broadband
4 1 (0.38%) DNS
4 1 (0.38%) SSL
Database & Business Intelligence
1 52 (19.92%) Power BI
2 46 (17.62%) Looker
3 29 (11.11%) BigQuery
4 28 (10.73%) Metadata
5 13 (4.98%) Tableau
6 7 (2.68%) Data Warehouse
7 5 (1.92%) Amazon Redshift
8 4 (1.53%) Mixpanel
9 2 (0.77%) Data Lake
9 2 (0.77%) MySQL
10 1 (0.38%) Data Mining
10 1 (0.38%) Redis
10 1 (0.38%) Relational Database
Development Applications
1 4 (1.53%) Axure RP
1 4 (1.53%) Balsamiq
2 2 (0.77%) JIRA
3 1 (0.38%) ESLint
3 1 (0.38%) Git
3 1 (0.38%) GitLab
3 1 (0.38%) Storybook
3 1 (0.38%) Visual Website Optimizer
3 1 (0.38%) Vite
General
1 176 (67.43%) Marketing
2 129 (49.43%) Social Skills
3 116 (44.44%) Analytical Skills
4 67 (25.67%) Retail
5 59 (22.61%) Organisational Skills
6 36 (13.79%) Public Sector
7 35 (13.41%) Advertising
8 26 (9.96%) Inclusion and Diversity
9 18 (6.90%) Finance
10 16 (6.13%) Law
11 13 (4.98%) Brand Awareness
12 12 (4.60%) Manufacturing
13 10 (3.83%) Influencing Skills
13 10 (3.83%) Presentation Skills
14 5 (1.92%) Dutch Language
15 4 (1.53%) Electronics
16 3 (1.15%) Banking
16 3 (1.15%) Legal
17 2 (0.77%) German Language
17 2 (0.77%) Publishing
Job Titles
1 55 (21.07%) Analyst
2 30 (11.49%) Senior
3 23 (8.81%) Digital Analyst
4 19 (7.28%) Performance Analyst
5 17 (6.51%) Marketing Executive
6 15 (5.75%) Coordinator
6 15 (5.75%) Digital Executive
6 15 (5.75%) E-Commerce Executive
7 14 (5.36%) E-Commerce Manager
8 13 (4.98%) Lead
9 12 (4.60%) Marketing Manager
9 12 (4.60%) SEO Specialist
10 10 (3.83%) Data Engineer
10 10 (3.83%) SEO Executive
11 9 (3.45%) Analytics Manager
11 9 (3.45%) Data Analyst
11 9 (3.45%) Paid Search Manager
11 9 (3.45%) Search Manager
12 8 (3.07%) Digital Marketing Executive
13 7 (2.68%) Senior SEO Executive
Libraries, Frameworks & Software Standards
1 31 (11.88%) HTML
2 28 (10.73%) CSS
3 2 (0.77%) Terraform
4 1 (0.38%) EDI
4 1 (0.38%) Framer.js
4 1 (0.38%) Laravel
4 1 (0.38%) Node.js
4 1 (0.38%) Nuxt
4 1 (0.38%) Tailwind CSS
4 1 (0.38%) Vue
Miscellaneous
1 58 (22.22%) Social Media
2 24 (9.20%) Analytical Mindset
3 15 (5.75%) Marketing Technology
4 14 (5.36%) Algorithms
4 14 (5.36%) Product Ownership
5 13 (4.98%) Blog
6 12 (4.60%) Self-Motivation
7 8 (3.07%) Educational Technology
7 8 (3.07%) Web Conferencing
8 6 (2.30%) Video Editing
9 5 (1.92%) Management Information System
10 4 (1.53%) Driving Licence
10 4 (1.53%) Embedded Systems
11 3 (1.15%) Mobile App
11 3 (1.15%) Onboarding
11 3 (1.15%) Photography
11 3 (1.15%) Podcast
12 1 (0.38%) Data Protection Act
12 1 (0.38%) Low-Code
12 1 (0.38%) Team-Oriented Environment
Processes & Methodologies
1 261 (100.00%) Analytics
2 123 (47.13%) Digital Marketing
3 111 (42.53%) SEO
4 86 (32.95%) Actionable Insight
5 73 (27.97%) E-Commerce
6 64 (24.52%) AI
7 62 (23.75%) Decision-Making
8 57 (21.84%) Business Intelligence
8 57 (21.84%) Pay per click
9 53 (20.31%) Stakeholder Management
10 51 (19.54%) Agile
10 51 (19.54%) User Experience
11 50 (19.16%) CRM
12 46 (17.62%) Problem-Solving
13 44 (16.86%) Email Marketing
14 37 (14.18%) A/B Testing
14 37 (14.18%) Paid Search
15 36 (13.79%) Continuous Improvement
15 36 (13.79%) Mentoring
16 34 (13.03%) Commercial Awareness
Programming Languages
1 67 (25.67%) SQL
2 17 (6.51%) Python
3 12 (4.60%) JavaScript
4 1 (0.38%) PHP
4 1 (0.38%) TypeScript
Qualifications
1 53 (20.31%) Degree
2 23 (8.81%) SC Cleared
2 23 (8.81%) Security Cleared
3 9 (3.45%) DBS Check
4 8 (3.07%) BPSS Clearance
4 8 (3.07%) DV Cleared
5 1 (0.38%) Numerate Degree
Quality Assurance & Compliance
1 33 (12.64%) GDPR
2 28 (10.73%) Data Quality
3 18 (6.90%) Accessibility
4 17 (6.51%) Actionable Recommendations
5 16 (6.13%) QA
6 9 (3.45%) WCAG
7 4 (1.53%) PERC
8 1 (0.38%) GRC
System Software
1 1 (0.38%) Docker
Systems Management
1 1 (0.38%) Systems Management Server (SMS)
Vendors
1 257 (98.47%) Google
2 55 (21.07%) Microsoft
3 24 (9.20%) YouTube
4 21 (8.05%) Adobe
5 15 (5.75%) TikTok
6 12 (4.60%) Facebook
6 12 (4.60%) HubSpot
7 11 (4.21%) Ahrefs
8 10 (3.83%) Instagram
9 9 (3.45%) Pinterest
10 8 (3.07%) Salesforce
11 6 (2.30%) Marketo
11 6 (2.30%) Screaming Frog
12 5 (1.92%) Criteo
12 5 (1.92%) Salesforce Marketing Cloud
13 4 (1.53%) dotdigital
13 4 (1.53%) Hotjar
14 3 (1.15%) Amplitude
14 3 (1.15%) Optimizely
14 3 (1.15%) Snapchat