Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 3 May 2026, with comparisons to the same periods in the previous two years.

6 months to
3 May 2026
Same period 2025 Same period 2024
Rank 493 385 524
Rank change year-on-year -108 +139 -35
Permanent jobs citing Google Analytics 183 256 320
As % of all permanent jobs in England 0.23% 0.67% 0.38%
As % of the Cloud Services category 0.73% 1.88% 1.08%
Number of salaries quoted 130 121 299
10th Percentile £26,250 £29,000 £27,550
25th Percentile £30,000 £36,250 £31,500
Median annual salary (50th Percentile) £39,000 £45,000 £42,500
Median % change year-on-year -13.33% +5.88% -15.00%
75th Percentile £52,500 £57,500 £58,750
90th Percentile £59,000 £73,750 £68,750
UK median annual salary £38,250 £45,000 £42,500
% change year-on-year -15.00% +5.88% -5.56%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 25,031 13,644 29,673
As % of all permanent jobs advertised in England 31.13% 35.91% 35.54%
Number of salaries quoted 13,293 10,122 24,250
10th Percentile £31,125 £31,250 £30,000
25th Percentile £42,500 £44,000 £41,250
Median annual salary (50th Percentile) £62,500 £62,500 £57,500
Median % change year-on-year - +8.70% -11.54%
75th Percentile £85,000 £83,750 £77,500
90th Percentile £100,000 £105,000 £97,500
UK median annual salary £62,500 £61,000 £57,500
% change year-on-year +2.46% +6.09% -11.54%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 3 May 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 3 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -64 74 £45,000 -25.00% 28
North of England -48 39 £30,000 -25.00% 17
South East -42 28 £46,250 +20.92% 14
North West -16 22 £30,000 -24.05% 12
East of England -13 15 £37,500 -21.05% 11
Midlands -51 14 £40,000 -8.05% 8
West Midlands -28 11 £42,000 -6.67% 3
Yorkshire -56 10 £40,302 +0.76% 2
South West -53 9 £32,500 -21.69% 2
North East - 7 £33,000 - 3
East Midlands -47 3 £26,000 -40.23% 5
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 35 (19.13%) WordPress
2 27 (14.75%) CMS
3 3 (1.64%) Confluence
4 2 (1.09%) Apache
4 2 (1.09%) Drupal
5 1 (0.55%) Apache Airflow
5 1 (0.55%) Umbraco
Applications
1 12 (6.56%) Adobe XD
2 8 (4.37%) Microsoft Office
3 7 (3.83%) Microsoft Excel
3 7 (3.83%) Spreadsheet
4 5 (2.73%) Adobe Creative Suite
5 4 (2.19%) Microsoft PowerPoint
6 2 (1.09%) InDesign
7 1 (0.55%) Adobe Illustrator
7 1 (0.55%) Notion
7 1 (0.55%) Photoshop
Business Applications
1 16 (8.74%) Magento
2 4 (2.19%) Shopify
3 2 (1.09%) Salesforce CRM
Cloud Services
1 29 (15.85%) Power Platform
2 22 (12.02%) GCP
3 16 (8.74%) Google Ads
4 15 (8.20%) Figma
5 13 (7.10%) SaaS
6 11 (6.01%) MailChimp
7 10 (5.46%) Google Tag Manager
8 8 (4.37%) Adobe Analytics
9 7 (3.83%) Canva
10 5 (2.73%) Contentsquare
11 3 (1.64%) Azure
12 2 (1.09%) Google Sheets
12 2 (1.09%) Microsoft Copilot
12 2 (1.09%) SAP Commerce Cloud
13 1 (0.55%) AWS
13 1 (0.55%) Bloomreach
13 1 (0.55%) dbt
13 1 (0.55%) Firebase
Communications & Networking
1 4 (2.19%) SMS
2 1 (0.55%) VPN
Database & Business Intelligence
1 34 (18.58%) Looker
2 29 (15.85%) Power BI
3 25 (13.66%) Metadata
4 22 (12.02%) BigQuery
5 15 (8.20%) Tableau
6 2 (1.09%) Mixpanel
7 1 (0.55%) Amazon Athena
7 1 (0.55%) Amazon RDS
7 1 (0.55%) Azure SQL Database
Development Applications
1 12 (6.56%) Axure RP
1 12 (6.56%) Balsamiq
2 3 (1.64%) JIRA
3 1 (0.55%) Bitbucket
3 1 (0.55%) Git
3 1 (0.55%) Selenium
General
1 117 (63.93%) Marketing
2 70 (38.25%) Analytical Skills
3 54 (29.51%) Social Skills
4 31 (16.94%) Public Sector
5 28 (15.30%) Retail
6 27 (14.75%) Inclusion and Diversity
7 23 (12.57%) Organisational Skills
8 21 (11.48%) Law
9 12 (6.56%) Finance
10 11 (6.01%) Advertising
10 11 (6.01%) Brand Awareness
11 9 (4.92%) Automotive
12 8 (4.37%) Publishing
13 5 (2.73%) German Language
13 5 (2.73%) Presentation Skills
14 4 (2.19%) French Language
14 4 (2.19%) Games
14 4 (2.19%) Manufacturing
15 3 (1.64%) Influencing Skills
16 2 (1.09%) Legal
Job Titles
1 37 (20.22%) Analyst
2 18 (9.84%) E-Commerce Manager
3 14 (7.65%) Performance Analyst
4 12 (6.56%) Coordinator
4 12 (6.56%) Marketing Executive
5 11 (6.01%) Designer
5 11 (6.01%) UX Designer
6 10 (5.46%) SEO Specialist
7 9 (4.92%) Data Analyst
7 9 (4.92%) Marketing Manager
8 8 (4.37%) Lead
8 8 (4.37%) Product Analyst
9 7 (3.83%) Analytics Manager
9 7 (3.83%) E-Commerce Specialist
10 6 (3.28%) Web Analyst
11 5 (2.73%) Content Editor
11 5 (2.73%) Marketing Analyst
11 5 (2.73%) Marketing Analytics Analyst
11 5 (2.73%) Product Manager
11 5 (2.73%) SEO Executive
Libraries, Frameworks & Software Standards
1 27 (14.75%) HTML
2 26 (14.21%) CSS
3 1 (0.55%) DOM
3 1 (0.55%) jQuery
3 1 (0.55%) JSON
Miscellaneous
1 22 (12.02%) Social Media
2 15 (8.20%) Product Ownership
3 14 (7.65%) Algorithms
4 12 (6.56%) Web Conferencing
5 11 (6.01%) Analytical Mindset
6 10 (5.46%) Blog
7 7 (3.83%) Marketing Technology
7 7 (3.83%) Onboarding
8 6 (3.28%) Podcast
9 5 (2.73%) Data Structures
9 5 (2.73%) Driving Licence
9 5 (2.73%) Photography
9 5 (2.73%) Self-Motivation
10 4 (2.19%) Video Editing
11 3 (1.64%) Digital Media
12 2 (1.09%) Educational Technology
12 2 (1.09%) Embedded Systems
12 2 (1.09%) EPoS
12 2 (1.09%) Learning Management System
13 1 (0.55%) Legacy Systems
Operating Systems
1 1 (0.55%) Android
1 1 (0.55%) Apple iOS
Processes & Methodologies
1 180 (98.36%) Analytics
2 88 (48.09%) SEO
3 63 (34.43%) Digital Marketing
4 58 (31.69%) User Experience
5 57 (31.15%) E-Commerce
6 50 (27.32%) Actionable Insight
7 43 (23.50%) AI
8 35 (19.13%) Data Analysis
9 34 (18.58%) Agile
9 34 (18.58%) B2B
10 26 (14.21%) Business Intelligence
11 25 (13.66%) Customer Experience
12 23 (12.57%) Email Marketing
13 22 (12.02%) B2C
14 21 (11.48%) Collaborative Working
14 21 (11.48%) Mentoring
14 21 (11.48%) Performance Measurement
15 20 (10.93%) A/B Testing
15 20 (10.93%) Link Building
15 20 (10.93%) Performance Metrics
Programming Languages
1 37 (20.22%) SQL
2 15 (8.20%) JavaScript
3 6 (3.28%) Python
4 3 (1.64%) R
Qualifications
1 36 (19.67%) Degree
2 20 (10.93%) SC Cleared
2 20 (10.93%) Security Cleared
3 3 (1.64%) DBS Check
Quality Assurance & Compliance
1 28 (15.30%) Accessibility
2 13 (7.10%) WCAG
3 10 (5.46%) QA
4 9 (4.92%) GDPR
5 4 (2.19%) Data Quality
6 3 (1.64%) Actionable Recommendations
7 2 (1.09%) PMO
Vendors
1 178 (97.27%) Google
2 43 (23.50%) Microsoft
3 30 (16.39%) Adobe
4 19 (10.38%) Salesforce
5 12 (6.56%) Pardot
6 11 (6.01%) HubSpot
7 8 (4.37%) Ahrefs
8 7 (3.83%) Hotjar
8 7 (3.83%) Screaming Frog
9 6 (3.28%) Marketo
10 3 (1.64%) Instagram
10 3 (1.64%) Salesforce Marketing Cloud
11 2 (1.09%) Amplitude
11 2 (1.09%) dotdigital
11 2 (1.09%) Facebook
11 2 (1.09%) YouTube
12 1 (0.55%) Apple
12 1 (0.55%) CA Agile Central
12 1 (0.55%) Sitebulb
12 1 (0.55%) TikTok