The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK / England
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 474 508 464
Rank change year-on-year +34 -44  
Permanent jobs citing Google Analytics 414 468 584
As % of all permanent IT jobs advertised in England 0.52% 0.48% 0.58%
As % of the Cloud Services category 3.50% 4.23% 6.99%
Number of salaries quoted 299 418 456
Median salary £38,000 £37,500 £35,000
Median salary % change year-on-year +1.33% +7.14%  
90% offered a salary of more than £25,250 £27,500 £22,000
10% offered a salary of more than £50,000 £58,100 £55,000
UK excluding London median salary £35,000 £33,500 £29,000
% change year-on-year +4.47% +15.51%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for cloud computing skills.

Cloud Computing Skills
England
Permanent job vacancies with a requirement for cloud computing skills 11838 11075 8360
As % of all permanent IT job vacancies advertised in England 14.76% 11.31% 8.34%
Number of salaries quoted 9940 9342 6702
Median salary £51,500 £52,500 £50,000
Median salary % change year-on-year -1.90% +5.00%  
90% offered a salary of more than £31,000 £31,500 £30,000
10% offered a salary of more than £77,500 £72,500 £80,000
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Job Vacancy Trend in England

The job posting trend of jobs advertised in England citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in England

Google Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in England.

Salary trend for Google Analytics in England

Google Analytics
Salary Histogram in England

The salary distribution of IT jobs citing Google Analytics in England over the 3 months to 29 March 2017.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 3 months to 29 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +17 203 £42,500 -5.55% 50
South East +23 42 £40,000 +5.96% 10
South West +48 39 £32,500 -7.14% 2
North West +1 37 £27,000 -16.92% 19
Yorkshire +50 33 £37,500 +41.50% 6
West Midlands +16 23 £35,000 +16.66% 5
East Midlands +16 21 £27,500 -0.90% 2
East of England +21 15 £34,500 -18.82% 10
North East +10 3 £21,500 +19.44%
Midlands - 2 - -
Google Analytics
UK

For the 6 months to 29 March 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Google Analytics.

1 825 (99.76%) Analytics
2 797 (96.37%) Google
3 475 (57.44%) Marketing
4 289 (34.95%) SEO
5 277 (33.49%) E-Commerce
6 267 (32.29%) Digital Marketing
7 266 (32.16%) HTML
8 255 (30.83%) Analytical Skills
9 229 (27.69%) Web Analytics
10 225 (27.21%) CSS
11 211 (25.51%) Social Media
12 203 (24.55%) JavaScript
13 159 (19.23%) SQL
14 157 (18.98%) Pay per click
15 155 (18.74%) Degree
16 152 (18.38%) Adobe
16 152 (18.38%) CMS
17 147 (17.78%) Agile Software Development
18 138 (16.69%) User Experience
19 118 (14.27%) HTML5
20 114 (13.78%) Business Intelligence
20 114 (13.78%) AdWords
21 113 (13.66%) Adobe Analytics
22 107 (12.94%) Advertising
23 101 (12.21%) PHP
24 100 (12.09%) A/B Testing
25 98 (11.85%) CRM
26 92 (11.12%) Retail
27 90 (10.88%) Actionable Insight
28 88 (10.64%) Web Services

Google Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 152 (18.38%) CMS
2 46 (5.56%) WordPress
3 39 (4.72%) SAS
4 35 (4.23%) WebSphere
5 32 (3.87%) Apache Solr
6 18 (2.18%) Apache
7 9 (1.09%) Drupal
8 8 (0.97%) EPiServer
9 7 (0.85%) Adobe Experience Manager
9 7 (0.85%) Sitecore CMS
10 6 (0.73%) Joomla!
11 5 (0.60%) Apache Spark
11 5 (0.60%) IIS
11 5 (0.60%) nginx
11 5 (0.60%) Umbraco
12 4 (0.48%) concrete5
12 4 (0.48%) Confluence
13 3 (0.36%) Apache Pig
13 3 (0.36%) Sitefinity
14 2 (0.24%) Marvel
Applications
1 72 (8.71%) MS Excel
2 66 (7.98%) Photoshop
3 39 (4.72%) MS PowerPoint
4 33 (3.99%) MS Office
5 29 (3.51%) SPSS
6 14 (1.69%) Adobe Illustrator
7 12 (1.45%) Adobe Creative Suite
8 10 (1.21%) InDesign
9 7 (0.85%) InVision
10 5 (0.60%) OmniGraffle
10 5 (0.60%) Spreadsheet
11 2 (0.24%) Fireworks
12 1 (0.12%) Adobe Premiere
12 1 (0.12%) MS Project
12 1 (0.12%) UserZoom
Business Applications
1 37 (4.47%) WebTrends
2 20 (2.42%) Magento
3 12 (1.45%) Payment Gateway
4 8 (0.97%) Adobe Campaign
4 8 (0.97%) Fredhopper
5 6 (0.73%) Sage 200
6 3 (0.36%) FastStats
6 3 (0.36%) OpenCart
6 3 (0.36%) Sprinklr
7 2 (0.24%) Dynamics CRM
7 2 (0.24%) Eloqua
7 2 (0.24%) SessionCam
7 2 (0.24%) Social Studio
8 1 (0.12%) FastStats PeopleStage
8 1 (0.12%) iJento
8 1 (0.12%) Kissmetrics
8 1 (0.12%) SAP Oil and Gas
Cloud Services
1 114 (13.78%) AdWords
2 113 (13.66%) Adobe Analytics
3 48 (5.80%) Google Tag Manager
4 39 (4.72%) SaaS
5 33 (3.99%) PaaS
6 32 (3.87%) IaaS
7 19 (2.30%) GitHub
8 15 (1.81%) Amazon AWS
9 14 (1.69%) Google Cloud Platform
10 13 (1.57%) MailChimp
11 6 (0.73%) Basecamp
12 4 (0.48%) Chartbeat
12 4 (0.48%) Responsys
12 4 (0.48%) SmartFocus
13 2 (0.24%) AdSense
13 2 (0.24%) Amazon Kinesis
13 2 (0.24%) Firebase
13 2 (0.24%) Microsoft Azure
13 2 (0.24%) NUVI
14 1 (0.12%) Trello
Communications & Networking
1 42 (5.08%) Internet
2 4 (0.48%) SSH
3 2 (0.24%) Broadband
3 2 (0.24%) SMS
4 1 (0.12%) DAB
4 1 (0.12%) HTTP
4 1 (0.12%) Intranet
4 1 (0.12%) PPP
4 1 (0.12%) SSL
4 1 (0.12%) TCP/IP
4 1 (0.12%) VoIP
4 1 (0.12%) Wi-Fi
Database & Business Intelligence
1 66 (7.98%) Big Data
2 60 (7.26%) MySQL
3 33 (3.99%) Apache Cassandra
4 30 (3.63%) SQL Server
5 29 (3.51%) Power BI
6 28 (3.39%) QlikView
7 23 (2.78%) Mixpanel
8 22 (2.66%) Relational Database
9 17 (2.06%) SQL Server Integration Services
10 16 (1.93%) BusinessObjects
11 15 (1.81%) SQL Server Analysis Services
12 14 (1.69%) BigQuery
13 13 (1.57%) Data Mining
13 13 (1.57%) SQL Server Reporting Services
14 12 (1.45%) SAS Enterprise Guide
15 10 (1.21%) Data Warehouse
15 10 (1.21%) Looker
16 8 (0.97%) Base SAS
16 8 (0.97%) Hadoop
16 8 (0.97%) Qlik Sense
Development Applications
1 45 (5.44%) JIRA
2 34 (4.11%) Git (software)
3 28 (3.39%) Axure RP
4 25 (3.02%) Subversion
5 7 (0.85%) Talend Open Studio
6 6 (0.73%) gulp
6 6 (0.73%) Microsoft Blend
7 5 (0.60%) Dreamweaver
8 4 (0.48%) Balsamiq Mockups
8 4 (0.48%) CircleCI
8 4 (0.48%) Grunt
8 4 (0.48%) Jasmine
8 4 (0.48%) Karma Test Runner
8 4 (0.48%) Protractor
9 3 (0.36%) Jenkins
9 3 (0.36%) PHPUnit
10 2 (0.24%) Bitbucket
10 2 (0.24%) Visual Website Optimizer
10 2 (0.24%) webpack
11 1 (0.12%) jspm
General
1 475 (57.44%) Marketing
2 107 (12.94%) Advertising
3 92 (11.12%) Retail
4 63 (7.62%) Finance
5 42 (5.08%) Publishing
6 29 (3.51%) Games
7 24 (2.90%) Telecoms
8 20 (2.42%) Brand Awareness
8 20 (2.42%) Legal
9 17 (2.06%) Manufacturing
10 14 (1.69%) Banking
11 8 (0.97%) Pharmaceutical
12 5 (0.60%) Spanish Language
13 4 (0.48%) Electronics
13 4 (0.48%) Portuguese Language
14 3 (0.36%) French Language
14 3 (0.36%) Multimedia
15 2 (0.24%) Online Betting
16 1 (0.12%) German Language
16 1 (0.12%) Italian Language
Job Titles
1 224 (27.09%) Analyst
2 157 (18.98%) Developer
3 74 (8.95%) Web Analyst
4 66 (7.98%) Marketing Manager
5 65 (7.86%) Digital Analyst
6 62 (7.50%) Data Analyst
7 57 (6.89%) Analytics Manager
8 47 (5.68%) Digital Marketing Manager
9 36 (4.35%) Digital Analytics Manager
9 36 (4.35%) Web Manager
10 35 (4.23%) Marketing Executive
11 34 (4.11%) PHP Developer
12 33 (3.99%) Designer
12 33 (3.99%) Digital Executive
13 32 (3.87%) Author
13 32 (3.87%) Google Analytics Analyst
13 32 (3.87%) Technical Author
13 32 (3.87%) Technical Developer
14 31 (3.75%) Business Intelligence Analyst
14 31 (3.75%) Senior Analyst
Libraries, Frameworks & Software Standards
1 266 (32.16%) HTML
2 225 (27.21%) CSS
3 118 (14.27%) HTML5
4 88 (10.64%) Web Services
5 74 (8.95%) jQuery
6 62 (7.50%) CSS3
7 47 (5.68%) AngularJS
8 42 (5.08%) Node.js
9 41 (4.96%) XML
10 39 (4.72%) .NET
11 33 (3.99%) Middleware
12 32 (3.87%) Ajax
13 27 (3.26%) REST
14 24 (2.90%) RESTful
15 20 (2.42%) ASP.NET
15 20 (2.42%) JSON
15 20 (2.42%) LAMP
16 17 (2.06%) XHTML
17 16 (1.93%) CodeIgniter
17 16 (1.93%) Symfony
Miscellaneous
1 255 (30.83%) Analytical Skills
2 211 (25.51%) Social Media
3 138 (16.69%) User Experience
4 39 (4.72%) Blog
5 36 (4.35%) Digital Media
6 31 (3.75%) Credit Risk
7 23 (2.78%) Mobile App
8 19 (2.30%) Computer Science
8 19 (2.30%) iPad
8 19 (2.30%) Life Science
9 12 (1.45%) Algorithms
10 9 (1.09%) FMCG
10 9 (1.09%) Management Information System
11 6 (0.73%) Fintech
11 6 (0.73%) Graphic Design
11 6 (0.73%) PMI
12 5 (0.60%) Driving Licence
13 4 (0.48%) Animation
14 3 (0.36%) New Media
14 3 (0.36%) Social Network
Operating Systems
1 22 (2.66%) Linux
2 6 (0.73%) Windows
3 4 (0.48%) Android
3 4 (0.48%) Apple iOS
4 2 (0.24%) Mac OS
4 2 (0.24%) Windows Server 2008
4 2 (0.24%) Windows Server 2012
5 1 (0.12%) CentOS
5 1 (0.12%) Windows Server
Processes & Methodologies
1 825 (99.76%) Analytics
2 289 (34.95%) SEO
3 277 (33.49%) E-Commerce
4 267 (32.29%) Digital Marketing
5 229 (27.69%) Web Analytics
6 157 (18.98%) Pay per click
7 147 (17.78%) Agile Software Development
8 114 (13.78%) Business Intelligence
9 100 (12.09%) A/B Testing
10 98 (11.85%) CRM
11 90 (10.88%) Actionable Insight
12 87 (10.52%) Web Development
13 74 (8.95%) Digital Analytics
14 70 (8.46%) Online Marketing
15 69 (8.34%) Email Marketing
15 69 (8.34%) Visualisation
16 66 (7.98%) Scrum
17 63 (7.62%) Marketing Strategy
18 59 (7.13%) Data Analysis
19 56 (6.77%) Project Management
Programming Languages
1 203 (24.55%) JavaScript
2 159 (19.23%) SQL
3 101 (12.21%) PHP
4 73 (8.83%) Java
5 70 (8.46%) R
6 68 (8.22%) Python
7 25 (3.02%) C#
8 23 (2.78%) VBA
9 19 (2.30%) MATLAB
10 9 (1.09%) T-SQL
11 6 (0.73%) PHP 5
11 6 (0.73%) XAML
12 5 (0.60%) ES6
13 4 (0.48%) CoffeeScript
13 4 (0.48%) VB
14 3 (0.36%) C
14 3 (0.36%) PL/SQL
15 2 (0.24%) TypeScript
15 2 (0.24%) VB.NET
16 1 (0.12%) C++
Qualifications
1 155 (18.74%) Degree
2 7 (0.85%) Analytics IQ
2 7 (0.85%) Security Cleared
3 6 (0.73%) PMI Certification
4 3 (0.36%) BC Cleared
4 3 (0.36%) DBS Check
5 2 (0.24%) ISEB
5 2 (0.24%) MCP
5 2 (0.24%) MCSE
5 2 (0.24%) Microsoft Certification
5 2 (0.24%) PhD
6 1 (0.12%) PMP
Quality Assurance & Compliance
1 6 (0.73%) QA
2 5 (0.60%) SLA
3 4 (0.48%) Data Quality
4 1 (0.12%) Disclosure Scotland
System Software
1 4 (0.48%) Active Directory
2 1 (0.12%) Hyper-V
2 1 (0.12%) Samba
Vendors
1 797 (96.37%) Google
2 152 (18.38%) Adobe
3 82 (9.92%) Microsoft
4 81 (9.79%) Tableau
5 52 (6.29%) IBM
6 48 (5.80%) Omniture
7 44 (5.32%) ATG
8 43 (5.20%) hybris
9 37 (4.47%) Facebook
9 37 (4.47%) Oracle
10 33 (3.99%) Demandware
11 32 (3.87%) Optimizely
12 28 (3.39%) Twitter
13 25 (3.02%) ClickTale
13 25 (3.02%) DoubleClick
14 20 (2.42%) Zend
15 19 (2.30%) Coremetrics
16 12 (1.45%) Monetate
17 11 (1.33%) Hitwise
18 8 (0.97%) MicroStrategy
Farnborough, Hampshire
The People Network
Salary: £20000 - £30000 per annum
Posted: 16 hours ago
Peterborough, Cambridgeshire
Interaction Recruitment PLC
Salary: £23k - 27k per year
Posted: 14 hours ago
Manchester, Lancashire
Lorien Resourcing
Posted: 10 hours ago
Barnet, Hertfordshire
Pro-Quest Resourcing Ltd
Salary: £22000 - £25000 Per Annum + benefits
Posted: Yesterday
Halesowen, West Midlands (County)
In touch games
Salary: £20000 - £30000 per annum + benefits (inc flexi hrs)
Posted: 9 hours ago
London
Stafford-Sharp Associates
Salary: £45000 - £55000 per annum
Posted: Yesterday
Warwickshire
Network ITR
Salary: £22000 - £25000 per annum
Posted: Yesterday
London
Give-A-Grad-A-Go Ltd
Salary: £35k - 45k per year
Posted: Yesterday
Huddersfield, West Yorkshire
Oscar
Salary: £30000 - £35000 per annum + Benefits
Posted: 2 days ago
Manchester, Lancashire
Uniting Ambition
Salary: £18k - 26k per year
Posted: 2 days ago
East London
AB Recruit
Salary: £40000 - £50000 Per Annum
Posted: 9 hours ago
Basingstoke, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £22000 - £25000 per annum + Benefits
Posted: Yesterday
London
Big Wednesday Digital Ltd
Salary: £55000 - £95000 per annum + Negotiable
Posted: 17 hours ago
Ashford, Kent
ARC IT Recruitment Ltd
Salary: + Benefits
Posted: Yesterday
Manchester, Lancashire
Adria Solutions Ltd
Salary: £25000 - £30000 per annum + Benefits
Posted: 5 days ago
Farnborough, Hampshire
The People Network
Salary: £20000 - £30000 per annum
Posted: 2 days ago
Bracknell, Berkshire
Asset Resourcing Ltd
Salary: £60000 - £65000 per annum + car + full benefits
Posted: Yesterday
London
CodeSource Recruitment Limited
Salary: From £35,000 to £45,000 per annum £35,000 - £45,000
Posted: 2 days ago
London
Stafford-Sharp Associates
Salary: £25000 - £30000 per annum
Posted: Yesterday
London
Digital Gurus
Salary: £40000 - £60000 per annum + + bens
Posted: 2 days ago
Surrey
Parallel Consulting
Salary: £36000 - £44000 per annum + bonus, benefits, pension
Posted: 2 days ago
Shrewsbury, Shropshire
Bluetownonline
Posted: 2 days ago
Ipswich, Suffolk
Searchability
Salary: £30000 - £40000 per annum
Posted: 2 days ago
Cambridge, Cambridgeshire
Searchability
Salary: £20000 - £35000 per annum
Posted: 2 days ago
Leeds, West Yorkshire
Premier IT
Posted: 2 days ago
London
Salt
Salary: £30000 - £40000 per annum
Posted: 5 days ago
City, London
ANSON MCCADE
Salary: £45,000 - £85,000 per annum
Posted: 2 days ago
Greater Manchester
ANSON MCCADE
Salary: £45,000 - £85,000 per annum
Posted: 2 days ago
West London
Vadis People
Salary: circ£50,000 - £60,000
Posted: 5 days ago
City, London
Talent International
Salary: £35000 - £40000 per annum + full coverage, 25hol,Bonus,laptop
Posted: 6 days ago