Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 22 July 2026, with comparisons to the same periods in the previous two years.

6 months to
22 Jul 2026
Same period 2025 Same period 2024
Rank 523 364 545
Rank change year-on-year -159 +181 -42
Permanent jobs citing Google Analytics 194 317 259
As % of all permanent jobs in England 0.22% 0.73% 0.32%
As % of the Cloud Services category 0.80% 2.20% 0.97%
Number of salaries quoted 146 189 225
10th Percentile £26,250 £27,250 £26,250
25th Percentile £30,563 £31,500 £31,250
Median annual salary (50th Percentile) £39,000 £42,500 £44,343
Median % change year-on-year -8.24% -4.16% +4.34%
75th Percentile £53,750 £57,500 £58,250
90th Percentile £60,000 £70,750 £70,000
UK median annual salary £39,000 £42,500 £43,062
% change year-on-year -8.24% -1.30% +1.32%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,148 14,384 26,697
As % of all permanent jobs advertised in England 27.19% 33.20% 32.67%
Number of salaries quoted 16,215 10,257 20,708
10th Percentile £31,250 £30,000 £31,250
25th Percentile £44,000 £41,250 £41,750
Median annual salary (50th Percentile) £62,500 £60,000 £60,000
Median % change year-on-year +4.17% - -7.69%
75th Percentile £85,000 £81,250 £80,000
90th Percentile £100,000 £102,500 £98,750
UK median annual salary £62,500 £60,000 £60,000
% change year-on-year +4.17% - -4.00%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 22 July 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 22 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -98 62 £55,000 -6.38% 32
North of England -31 46 £31,500 -20.25% 25
South East -47 35 £42,500 +1.80% 19
North West -18 27 £30,000 -24.05% 19
East of England -22 21 £37,500 +11.94% 5
Midlands -43 13 £42,500 -2.30% 2
Yorkshire -35 11 £48,105 +20.26% 4
West Midlands -24 10 £43,750 +16.67% 2
South West -67 9 £32,500 -15.03% 4
North East -44 8 £47,500 +52.24% 2
East Midlands -36 3 £35,000 -19.54%
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 28 (14.43%) CMS
2 23 (11.86%) WordPress
3 3 (1.55%) Confluence
4 2 (1.03%) Umbraco
5 1 (0.52%) Apache
5 1 (0.52%) Drupal
Applications
1 14 (7.22%) Microsoft Excel
2 9 (4.64%) Spreadsheet
3 8 (4.12%) Microsoft Office
4 6 (3.09%) Adobe XD
5 5 (2.58%) Adobe Creative Suite
6 4 (2.06%) Microsoft PowerPoint
7 2 (1.03%) InDesign
7 2 (1.03%) Photoshop
8 1 (0.52%) Adobe Illustrator
8 1 (0.52%) Trello
Business Applications
1 14 (7.22%) Magento
2 7 (3.61%) Shopify
Cloud Services
1 37 (19.07%) Power Platform
2 31 (15.98%) GCP
3 27 (13.92%) Google Tag Manager
4 24 (12.37%) Google Ads
5 9 (4.64%) Figma
6 7 (3.61%) AWS
6 7 (3.61%) Azure
6 7 (3.61%) Canva
6 7 (3.61%) MailChimp
7 6 (3.09%) SaaS
8 5 (2.58%) Bloomreach
8 5 (2.58%) Dataform
9 4 (2.06%) dbt
10 3 (1.55%) Adobe Analytics
11 2 (1.03%) Amazon S3
11 2 (1.03%) AWS Data Pipeline
11 2 (1.03%) AWS Lambda
11 2 (1.03%) BigCommerce
11 2 (1.03%) Contentsquare
11 2 (1.03%) Google Sheets
Communications & Networking
1 14 (7.22%) SMS
2 2 (1.03%) LAN
Database & Business Intelligence
1 41 (21.13%) Looker
2 37 (19.07%) Power BI
3 28 (14.43%) BigQuery
3 28 (14.43%) Metadata
4 8 (4.12%) Tableau
5 3 (1.55%) Data Warehouse
6 2 (1.03%) Amazon Redshift
6 2 (1.03%) Mixpanel
7 1 (0.52%) Azure SQL Database
7 1 (0.52%) Data Lake
Development Applications
1 6 (3.09%) Axure RP
1 6 (3.09%) Balsamiq
2 4 (2.06%) JIRA
3 1 (0.52%) Bitbucket
3 1 (0.52%) Git
3 1 (0.52%) Selenium
General
1 119 (61.34%) Marketing
2 86 (44.33%) Analytical Skills
3 71 (36.60%) Social Skills
4 41 (21.13%) Public Sector
5 31 (15.98%) Retail
6 30 (15.46%) Inclusion and Diversity
7 24 (12.37%) Organisational Skills
8 21 (10.82%) Law
9 17 (8.76%) Finance
10 12 (6.19%) Advertising
11 9 (4.64%) Automotive
11 9 (4.64%) Brand Awareness
12 6 (3.09%) Influencing Skills
12 6 (3.09%) Presentation Skills
12 6 (3.09%) Publishing
13 5 (2.58%) German Language
14 4 (2.06%) Electronics
14 4 (2.06%) French Language
14 4 (2.06%) Manufacturing
15 3 (1.55%) Legal
Job Titles
1 43 (22.16%) Analyst
2 28 (14.43%) Performance Analyst
3 18 (9.28%) Coordinator
4 17 (8.76%) Senior
5 14 (7.22%) SEO Specialist
6 13 (6.70%) E-Commerce Manager
7 8 (4.12%) Marketing Analyst
7 8 (4.12%) SEO Executive
8 7 (3.61%) E-Commerce Executive
8 7 (3.61%) E-Commerce Specialist
8 7 (3.61%) Senior Analyst
9 6 (3.09%) Analytics Manager
9 6 (3.09%) Data Analyst
9 6 (3.09%) Data Engineer
9 6 (3.09%) Digital Analyst
9 6 (3.09%) Lead
9 6 (3.09%) Marketing Executive
9 6 (3.09%) Marketing Manager
9 6 (3.09%) Product Manager
9 6 (3.09%) Web Analyst
Libraries, Frameworks & Software Standards
1 28 (14.43%) HTML
2 27 (13.92%) CSS
3 1 (0.52%) DOM
3 1 (0.52%) jQuery
3 1 (0.52%) JSON
Miscellaneous
1 27 (13.92%) Social Media
2 21 (10.82%) Algorithms
3 18 (9.28%) Analytical Mindset
4 12 (6.19%) Blog
5 10 (5.15%) Product Ownership
5 10 (5.15%) Web Conferencing
6 8 (4.12%) Marketing Technology
7 7 (3.61%) Onboarding
8 6 (3.09%) Self-Motivation
9 5 (2.58%) Data Structures
9 5 (2.58%) Educational Technology
9 5 (2.58%) Podcast
9 5 (2.58%) Video Editing
10 4 (2.06%) Driving Licence
10 4 (2.06%) Embedded Systems
11 3 (1.55%) Digital Media
12 2 (1.03%) EPoS
12 2 (1.03%) Learning Management System
12 2 (1.03%) Management Information System
12 2 (1.03%) Photography
Processes & Methodologies
1 191 (98.45%) Analytics
2 84 (43.30%) SEO
3 73 (37.63%) Digital Marketing
4 54 (27.84%) Actionable Insight
5 52 (26.80%) User Experience
6 44 (22.68%) Agile
6 44 (22.68%) AI
7 42 (21.65%) E-Commerce
8 35 (18.04%) Business Intelligence
9 30 (15.46%) B2B
9 30 (15.46%) Decision-Making
9 30 (15.46%) Performance Measurement
10 29 (14.95%) Stakeholder Management
11 28 (14.43%) Collaborative Working
11 28 (14.43%) Data Analysis
12 26 (13.40%) CRM
12 26 (13.40%) Email Marketing
12 26 (13.40%) Mentoring
12 26 (13.40%) Performance Analysis
13 25 (12.89%) Continuous Improvement
Programming Languages
1 51 (26.29%) SQL
2 9 (4.64%) JavaScript
2 9 (4.64%) Python
Qualifications
1 39 (20.10%) Degree
2 23 (11.86%) SC Cleared
2 23 (11.86%) Security Cleared
3 4 (2.06%) BPSS Clearance
3 4 (2.06%) DBS Check
3 4 (2.06%) DV Cleared
4 1 (0.52%) Numerate Degree
Quality Assurance & Compliance
1 24 (12.37%) GDPR
2 23 (11.86%) Accessibility
3 21 (10.82%) QA
4 14 (7.22%) Data Quality
5 8 (4.12%) WCAG
6 6 (3.09%) Actionable Recommendations
7 3 (1.55%) PERC
Systems Management
1 1 (0.52%) Terraform
Vendors
1 187 (96.39%) Google
2 40 (20.62%) Microsoft
3 19 (9.79%) Adobe
4 10 (5.15%) HubSpot
4 10 (5.15%) Salesforce
5 9 (4.64%) Pardot
6 8 (4.12%) Ahrefs
6 8 (4.12%) Screaming Frog
7 6 (3.09%) Hotjar
7 6 (3.09%) YouTube
8 5 (2.58%) dotdigital
8 5 (2.58%) Marketo
9 4 (2.06%) Instagram
10 3 (1.55%) Salesforce Marketing Cloud
10 3 (1.55%) TikTok
11 2 (1.03%) Amplitude
11 2 (1.03%) Facebook
11 2 (1.03%) WooCommerce
12 1 (0.52%) CA Agile Central
12 1 (0.52%) Pinterest