Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 6 April 2026, with comparisons to the same periods in the previous two years.

6 months to
6 Apr 2026
Same period 2025 Same period 2024
Rank 494 392 515
Rank change year-on-year -102 +123 -1
Permanent jobs citing Google Analytics 172 223 306
As % of all permanent jobs in England 0.24% 0.61% 0.39%
As % of the Cloud Services category 0.73% 1.62% 1.06%
Number of salaries quoted 129 90 288
10th Percentile £26,250 £31,250 £27,925
25th Percentile £30,000 £37,688 £32,250
Median annual salary (50th Percentile) £39,000 £45,000 £41,000
Median % change year-on-year -13.33% +9.76% -18.00%
75th Percentile £52,500 £57,500 £58,750
90th Percentile £62,250 £73,875 £68,750
UK median annual salary £39,000 £47,500 £42,500
% change year-on-year -17.89% +11.76% -10.53%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 23,527 13,800 28,896
As % of all permanent jobs advertised in England 32.44% 37.67% 36.52%
Number of salaries quoted 12,670 10,215 23,986
10th Percentile £30,000 £32,000 £30,000
25th Percentile £41,250 £45,000 £41,250
Median annual salary (50th Percentile) £60,000 £62,500 £57,500
Median % change year-on-year -4.00% +8.70% -11.54%
75th Percentile £82,500 £83,750 £77,500
90th Percentile £100,000 £105,000 £97,500
UK median annual salary £60,000 £62,500 £57,500
% change year-on-year -4.00% +8.70% -11.54%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 6 April 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 6 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -34 70 £45,500 -24.95% 29
North of England -42 39 £30,000 -25.00% 21
North West -18 23 £30,000 -25.00% 14
South East -62 23 £36,000 +8.27% 20
Midlands -47 16 £40,000 -6.98% 12
West Midlands -18 13 £40,000 -3.03% 5
East of England -26 11 £31,000 -34.74% 9
Yorkshire -48 9 £48,105 +6.90% 3
North East - 7 £33,000 - 4
South West -43 6 £30,000 -27.71% 2
East Midlands -54 3 £26,000 -40.23% 7
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 32 (18.60%) WordPress
2 25 (14.53%) CMS
3 4 (2.33%) Confluence
3 4 (2.33%) Drupal
4 3 (1.74%) Umbraco
5 2 (1.16%) Apache
5 2 (1.16%) Joomla!
6 1 (0.58%) Apache Airflow
Applications
1 14 (8.14%) Adobe XD
1 14 (8.14%) Microsoft Excel
2 7 (4.07%) Microsoft Office
2 7 (4.07%) Spreadsheet
3 4 (2.33%) Adobe Creative Suite
3 4 (2.33%) InDesign
3 4 (2.33%) Photoshop
4 3 (1.74%) Adobe Premiere
4 3 (1.74%) Trello
5 1 (0.58%) Adobe Illustrator
5 1 (0.58%) Notion
5 1 (0.58%) SketchUp
Business Applications
1 20 (11.63%) Magento
2 6 (3.49%) Shopify
3 2 (1.16%) Salesforce CRM
Cloud Services
1 29 (16.86%) Power Platform
2 23 (13.37%) GCP
3 18 (10.47%) Google Ads
4 15 (8.72%) Figma
5 14 (8.14%) Google Tag Manager
5 14 (8.14%) SaaS
6 12 (6.98%) MailChimp
7 8 (4.65%) Adobe Analytics
8 6 (3.49%) Azure
9 5 (2.91%) Contentsquare
9 5 (2.91%) Google Sheets
10 3 (1.74%) Azure Cosmos DB
10 3 (1.74%) Canva
10 3 (1.74%) GitHub
10 3 (1.74%) Google Data Studio
10 3 (1.74%) PaaS
11 2 (1.16%) Microsoft Copilot
12 1 (0.58%) Bloomreach
12 1 (0.58%) dbt
12 1 (0.58%) SAP Commerce Cloud
Communications & Networking
1 4 (2.33%) SMS
2 1 (0.58%) VPN
Database & Business Intelligence
1 36 (20.93%) Looker
2 29 (16.86%) Power BI
3 20 (11.63%) BigQuery
4 19 (11.05%) Metadata
5 16 (9.30%) Tableau
6 4 (2.33%) Azure SQL Database
7 3 (1.74%) Power Query
8 1 (0.58%) Amazon Athena
8 1 (0.58%) Amazon RDS
Development Applications
1 14 (8.14%) Axure RP
1 14 (8.14%) Balsamiq
2 4 (2.33%) JIRA
3 3 (1.74%) Visual Studio
4 2 (1.16%) Visual Website Optimizer
5 1 (0.58%) Bitbucket
5 1 (0.58%) Git
5 1 (0.58%) Selenium
General
1 120 (69.77%) Marketing
2 61 (35.47%) Analytical Skills
3 50 (29.07%) Social Skills
4 32 (18.60%) Public Sector
5 26 (15.12%) Inclusion and Diversity
6 21 (12.21%) Retail
7 19 (11.05%) Law
7 19 (11.05%) Organisational Skills
8 15 (8.72%) Finance
9 12 (6.98%) Advertising
10 9 (5.23%) Automotive
11 8 (4.65%) Publishing
12 7 (4.07%) Brand Awareness
13 4 (2.33%) French Language
13 4 (2.33%) Games
13 4 (2.33%) German Language
13 4 (2.33%) Manufacturing
14 2 (1.16%) Pharmaceutical
14 2 (1.16%) Presentation Skills
14 2 (1.16%) Telecoms
Job Titles
1 33 (19.19%) Analyst
2 13 (7.56%) Designer
2 13 (7.56%) Performance Analyst
2 13 (7.56%) UX Designer
3 12 (6.98%) Coordinator
4 11 (6.40%) E-Commerce Manager
4 11 (6.40%) E-Commerce Specialist
4 11 (6.40%) Marketing Executive
5 9 (5.23%) Data Analyst
5 9 (5.23%) Marketing Manager
5 9 (5.23%) SEO Specialist
6 8 (4.65%) Lead
6 8 (4.65%) Product Analyst
7 5 (2.91%) SEO Executive
8 4 (2.33%) PPC Executive
8 4 (2.33%) Senior
8 4 (2.33%) Web Analyst
8 4 (2.33%) Web Manager
9 3 (1.74%) Content Coordinator
9 3 (1.74%) Testing Analyst
Libraries, Frameworks & Software Standards
1 27 (15.70%) HTML
2 25 (14.53%) CSS
3 4 (2.33%) JSON
4 3 (1.74%) DOM
5 2 (1.16%) Next.js
6 1 (0.58%) jQuery
Miscellaneous
1 29 (16.86%) Social Media
2 21 (12.21%) Product Ownership
3 13 (7.56%) Algorithms
4 10 (5.81%) Driving Licence
5 9 (5.23%) Blog
6 7 (4.07%) Analytical Mindset
6 7 (4.07%) Onboarding
7 6 (3.49%) Marketing Technology
7 6 (3.49%) Photography
7 6 (3.49%) Web Conferencing
8 5 (2.91%) Digital Media
8 5 (2.91%) Self-Motivation
9 3 (1.74%) Data Structures
10 2 (1.16%) Educational Technology
10 2 (1.16%) EPoS
10 2 (1.16%) Graphic Design
10 2 (1.16%) Learning Management System
10 2 (1.16%) Mobile App
10 2 (1.16%) Podcast
11 1 (0.58%) Legacy Systems
Operating Systems
1 1 (0.58%) Android
1 1 (0.58%) Apple iOS
Processes & Methodologies
1 169 (98.26%) Analytics
2 82 (47.67%) SEO
3 62 (36.05%) Digital Marketing
3 62 (36.05%) User Experience
4 58 (33.72%) E-Commerce
5 42 (24.42%) Actionable Insight
6 38 (22.09%) AI
7 33 (19.19%) B2B
8 30 (17.44%) Data Analysis
9 29 (16.86%) Agile
10 27 (15.70%) Customer Experience
11 26 (15.12%) Business Intelligence
12 23 (13.37%) CRM
12 23 (13.37%) Mentoring
13 21 (12.21%) Decision-Making
13 21 (12.21%) Email Marketing
14 20 (11.63%) User Research
15 19 (11.05%) Visualisation
16 18 (10.47%) A/B Testing
16 18 (10.47%) Performance Metrics
Programming Languages
1 28 (16.28%) SQL
2 19 (11.05%) JavaScript
3 6 (3.49%) Python
4 3 (1.74%) R
Qualifications
1 31 (18.02%) Degree
2 18 (10.47%) SC Cleared
2 18 (10.47%) Security Cleared
3 3 (1.74%) BPSS Clearance
3 3 (1.74%) DBS Check
Quality Assurance & Compliance
1 26 (15.12%) Accessibility
2 15 (8.72%) WCAG
3 10 (5.81%) QA
4 7 (4.07%) GDPR
5 4 (2.33%) Actionable Recommendations
6 2 (1.16%) Data Quality
6 2 (1.16%) PMO
Vendors
1 167 (97.09%) Google
2 44 (25.58%) Microsoft
3 32 (18.60%) Adobe
4 19 (11.05%) Salesforce
5 9 (5.23%) Hotjar
6 8 (4.65%) Pardot
6 8 (4.65%) Screaming Frog
7 7 (4.07%) Instagram
8 6 (3.49%) Facebook
8 6 (3.49%) HubSpot
9 5 (2.91%) Ahrefs
10 3 (1.74%) Apple
10 3 (1.74%) Salesforce Marketing Cloud
11 2 (1.16%) dotdigital
11 2 (1.16%) Marketo
11 2 (1.16%) TikTok
11 2 (1.16%) YouTube
12 1 (0.58%) Pinterest
12 1 (0.58%) Sitebulb
12 1 (0.58%) Spotify