Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 6 May 2026, with comparisons to the same periods in the previous two years.

6 months to
6 May 2026
Same period 2025 Same period 2024
Rank 496 397 518
Rank change year-on-year -99 +121 -25
Permanent jobs citing Google Analytics 180 258 319
As % of all permanent jobs in England 0.22% 0.66% 0.38%
As % of the Cloud Services category 0.72% 1.86% 1.08%
Number of salaries quoted 128 123 298
10th Percentile £26,250 £29,150 £27,450
25th Percentile £30,000 £36,250 £31,500
Median annual salary (50th Percentile) £39,000 £45,000 £42,500
Median % change year-on-year -13.33% +5.88% -15.00%
75th Percentile £52,500 £58,125 £58,750
90th Percentile £59,500 £73,750 £68,750
UK median annual salary £38,250 £45,000 £42,500
% change year-on-year -15.00% +5.88% -5.56%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 25,168 13,881 29,631
As % of all permanent jobs advertised in England 30.97% 35.68% 35.50%
Number of salaries quoted 13,415 10,107 24,200
10th Percentile £31,250 £31,250 £30,000
25th Percentile £42,500 £44,000 £41,250
Median annual salary (50th Percentile) £62,500 £62,500 £57,500
Median % change year-on-year - +8.70% -11.54%
75th Percentile £85,000 £83,750 £77,500
90th Percentile £100,000 £105,000 £97,500
UK median annual salary £62,500 £61,000 £57,500
% change year-on-year +2.46% +6.09% -11.54%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 6 May 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 6 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -86 74 £45,000 -25.73% 28
North of England -39 39 £30,000 -25.00% 17
South East -42 28 £46,250 +32.14% 15
North West -22 22 £30,000 -24.05% 12
East of England -9 14 £37,500 -21.05% 10
Midlands -53 13 £42,000 -3.45% 5
West Midlands -29 11 £42,000 -6.67% 3
Yorkshire -47 10 £40,302 +0.76% 2
South West -49 8 £32,500 -21.69% 2
North East - 7 £33,000 - 3
East Midlands -51 2 £45,500 +4.60% 2
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 34 (18.89%) WordPress
2 27 (15.00%) CMS
3 3 (1.67%) Confluence
4 2 (1.11%) Apache
4 2 (1.11%) Drupal
5 1 (0.56%) Apache Airflow
5 1 (0.56%) Umbraco
Applications
1 12 (6.67%) Adobe XD
2 7 (3.89%) Microsoft Excel
2 7 (3.89%) Microsoft Office
2 7 (3.89%) Spreadsheet
3 5 (2.78%) Adobe Creative Suite
4 4 (2.22%) Microsoft PowerPoint
5 2 (1.11%) InDesign
6 1 (0.56%) Adobe Illustrator
6 1 (0.56%) Notion
6 1 (0.56%) Photoshop
Business Applications
1 16 (8.89%) Magento
2 3 (1.67%) Shopify
3 2 (1.11%) Salesforce CRM
Cloud Services
1 29 (16.11%) Power Platform
2 22 (12.22%) GCP
3 16 (8.89%) Google Ads
4 15 (8.33%) Figma
5 13 (7.22%) SaaS
6 11 (6.11%) MailChimp
7 10 (5.56%) Google Tag Manager
8 8 (4.44%) Adobe Analytics
9 7 (3.89%) Canva
10 5 (2.78%) Contentsquare
11 3 (1.67%) Azure
12 2 (1.11%) Google Sheets
12 2 (1.11%) Microsoft Copilot
12 2 (1.11%) SAP Commerce Cloud
13 1 (0.56%) AWS
13 1 (0.56%) Bloomreach
13 1 (0.56%) dbt
13 1 (0.56%) Firebase
Communications & Networking
1 4 (2.22%) SMS
Database & Business Intelligence
1 33 (18.33%) Looker
2 29 (16.11%) Power BI
3 25 (13.89%) Metadata
4 22 (12.22%) BigQuery
5 15 (8.33%) Tableau
6 2 (1.11%) Mixpanel
7 1 (0.56%) Amazon Athena
7 1 (0.56%) Amazon RDS
7 1 (0.56%) Azure SQL Database
Development Applications
1 12 (6.67%) Axure RP
1 12 (6.67%) Balsamiq
2 3 (1.67%) JIRA
3 1 (0.56%) Bitbucket
3 1 (0.56%) Git
3 1 (0.56%) Selenium
General
1 115 (63.89%) Marketing
2 69 (38.33%) Analytical Skills
3 53 (29.44%) Social Skills
4 31 (17.22%) Public Sector
5 28 (15.56%) Retail
6 26 (14.44%) Inclusion and Diversity
7 23 (12.78%) Organisational Skills
8 21 (11.67%) Law
9 11 (6.11%) Advertising
9 11 (6.11%) Brand Awareness
9 11 (6.11%) Finance
10 9 (5.00%) Automotive
11 7 (3.89%) Publishing
12 5 (2.78%) German Language
12 5 (2.78%) Presentation Skills
13 4 (2.22%) French Language
13 4 (2.22%) Games
13 4 (2.22%) Manufacturing
14 3 (1.67%) Influencing Skills
15 2 (1.11%) Retail Banking
Job Titles
1 37 (20.56%) Analyst
2 18 (10.00%) E-Commerce Manager
3 14 (7.78%) Performance Analyst
4 12 (6.67%) Coordinator
4 12 (6.67%) Marketing Executive
5 11 (6.11%) Designer
5 11 (6.11%) UX Designer
6 10 (5.56%) SEO Specialist
7 9 (5.00%) Data Analyst
7 9 (5.00%) Marketing Manager
8 8 (4.44%) Product Analyst
9 7 (3.89%) Analytics Manager
9 7 (3.89%) E-Commerce Specialist
9 7 (3.89%) Lead
10 6 (3.33%) Web Analyst
11 5 (2.78%) Digital Content Editor
11 5 (2.78%) Digital Editor
11 5 (2.78%) Marketing Analytics Analyst
11 5 (2.78%) Product Manager
11 5 (2.78%) Senior
Libraries, Frameworks & Software Standards
1 27 (15.00%) HTML
2 26 (14.44%) CSS
3 1 (0.56%) DOM
3 1 (0.56%) jQuery
3 1 (0.56%) JSON
Miscellaneous
1 22 (12.22%) Social Media
2 15 (8.33%) Product Ownership
3 14 (7.78%) Algorithms
4 12 (6.67%) Web Conferencing
5 11 (6.11%) Analytical Mindset
6 8 (4.44%) Blog
7 7 (3.89%) Marketing Technology
7 7 (3.89%) Onboarding
8 5 (2.78%) Data Structures
8 5 (2.78%) Driving Licence
8 5 (2.78%) Photography
8 5 (2.78%) Podcast
8 5 (2.78%) Self-Motivation
9 4 (2.22%) Video Editing
10 3 (1.67%) Digital Media
11 2 (1.11%) Educational Technology
11 2 (1.11%) Embedded Systems
11 2 (1.11%) EPoS
11 2 (1.11%) Learning Management System
12 1 (0.56%) NHS
Operating Systems
1 1 (0.56%) Android
1 1 (0.56%) Apple iOS
Processes & Methodologies
1 177 (98.33%) Analytics
2 85 (47.22%) SEO
3 61 (33.89%) Digital Marketing
4 58 (32.22%) User Experience
5 56 (31.11%) E-Commerce
6 50 (27.78%) Actionable Insight
7 42 (23.33%) AI
8 35 (19.44%) Data Analysis
9 34 (18.89%) Agile
9 34 (18.89%) B2B
10 26 (14.44%) Business Intelligence
11 24 (13.33%) Customer Experience
12 22 (12.22%) B2C
12 22 (12.22%) Email Marketing
13 21 (11.67%) Collaborative Working
13 21 (11.67%) Performance Measurement
14 20 (11.11%) A/B Testing
14 20 (11.11%) CRM
14 20 (11.11%) Mentoring
14 20 (11.11%) Project Management
Programming Languages
1 37 (20.56%) SQL
2 15 (8.33%) JavaScript
3 6 (3.33%) Python
4 3 (1.67%) R
Qualifications
1 36 (20.00%) Degree
2 20 (11.11%) SC Cleared
2 20 (11.11%) Security Cleared
3 3 (1.67%) DBS Check
Quality Assurance & Compliance
1 28 (15.56%) Accessibility
2 13 (7.22%) WCAG
3 10 (5.56%) QA
4 9 (5.00%) GDPR
5 4 (2.22%) Data Quality
6 3 (1.67%) Actionable Recommendations
7 2 (1.11%) PMO
Vendors
1 175 (97.22%) Google
2 42 (23.33%) Microsoft
3 30 (16.67%) Adobe
4 19 (10.56%) Salesforce
5 12 (6.67%) Pardot
6 11 (6.11%) HubSpot
7 7 (3.89%) Ahrefs
7 7 (3.89%) Hotjar
8 6 (3.33%) Marketo
8 6 (3.33%) Screaming Frog
9 3 (1.67%) Instagram
9 3 (1.67%) Salesforce Marketing Cloud
10 2 (1.11%) Amplitude
10 2 (1.11%) dotdigital
10 2 (1.11%) Facebook
10 2 (1.11%) YouTube
11 1 (0.56%) Apple
11 1 (0.56%) Pinterest
11 1 (0.56%) Spotify
11 1 (0.56%) TikTok