Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 28 January 2026, with comparisons to the same periods in the previous two years.

6 months to
28 Jan 2026
Same period 2025 Same period 2024
Rank 482 474 499
Rank change year-on-year -8 +25 +31
Permanent jobs citing Google Analytics 138 200 232
As % of all permanent jobs in England 0.25% 0.42% 0.38%
As % of the Cloud Services category 0.72% 1.15% 0.98%
Number of salaries quoted 105 52 210
10th Percentile £28,500 £31,375 £26,175
25th Percentile £31,000 £37,188 £32,500
Median annual salary (50th Percentile) £40,000 £45,000 £43,000
Median % change year-on-year -11.11% +4.65% -14.00%
75th Percentile £52,500 £57,751 £60,000
90th Percentile £68,500 £70,625 £68,750
UK median annual salary £40,000 £45,000 £40,500
% change year-on-year -11.11% +11.11% -19.00%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 19,068 17,366 23,648
As % of all permanent jobs advertised in England 34.35% 36.78% 39.11%
Number of salaries quoted 10,613 10,250 20,061
10th Percentile £29,000 £35,000 £31,250
25th Percentile £40,000 £47,500 £42,500
Median annual salary (50th Percentile) £60,000 £65,000 £60,000
Median % change year-on-year -7.69% +8.33% -7.69%
75th Percentile £80,000 £83,750 £80,000
90th Percentile £100,000 £105,000 £97,500
UK median annual salary £60,000 £65,000 £60,000
% change year-on-year -7.69% +8.33% -7.69%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 28 January 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 28 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +20 57 £45,500 -14.95% 23
South East +3 30 £32,500 -7.14% 29
North of England +6 19 £30,000 -31.43% 15
North West +13 15 £27,699 -34.83% 9
Midlands +1 12 £40,000 - 6
West Midlands +21 9 £38,750 -3.13% 2
East of England +19 8 £29,000 -42.00% 12
South West +8 7 £32,500 -43.48% 1
East Midlands -9 4 £40,000 +29.03% 3
North East - 4 £33,000 - 1
Yorkshire -24 1 £31,500 -33.68% 5
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 19 (13.77%) WordPress
2 17 (12.32%) CMS
3 5 (3.62%) Drupal
4 3 (2.17%) Apache Airflow
4 3 (2.17%) Confluence
4 3 (2.17%) Joomla!
4 3 (2.17%) Umbraco
5 1 (0.72%) Adobe Experience Manager
5 1 (0.72%) Apache
Applications
1 17 (12.32%) Microsoft Excel
2 11 (7.97%) Adobe XD
3 10 (7.25%) Photoshop
4 8 (5.80%) Adobe Creative Suite
4 8 (5.80%) Adobe Premiere
4 8 (5.80%) Microsoft Office
5 4 (2.90%) InDesign
5 4 (2.90%) SketchUp
6 3 (2.17%) Spreadsheet
6 3 (2.17%) Trello
7 1 (0.72%) Adobe Illustrator
7 1 (0.72%) Notion
Business Applications
1 18 (13.04%) Magento
2 10 (7.25%) Shopify
3 2 (1.45%) OpenCart
3 2 (1.45%) Salesforce CRM
4 1 (0.72%) Payment Gateway
4 1 (0.72%) Sprinklr
Cloud Services
1 15 (10.87%) Google Ads
1 15 (10.87%) Google Tag Manager
1 15 (10.87%) MailChimp
2 14 (10.14%) Power Platform
3 13 (9.42%) Figma
4 12 (8.70%) GCP
5 11 (7.97%) SaaS
6 7 (5.07%) Adobe Analytics
7 5 (3.62%) AWS
7 5 (3.62%) Google Data Studio
8 4 (2.90%) Azure
8 4 (2.90%) GitHub
8 4 (2.90%) Google Sheets
9 3 (2.17%) Azure Cosmos DB
9 3 (2.17%) Contentsquare
9 3 (2.17%) dbt
9 3 (2.17%) PaaS
10 2 (1.45%) Microsoft Copilot
11 1 (0.72%) Bloomreach
11 1 (0.72%) Cloud Composer
Communications & Networking
1 3 (2.17%) VPN
2 2 (1.45%) SMS
3 1 (0.72%) Internet
Database & Business Intelligence
1 22 (15.94%) Looker
2 15 (10.87%) Tableau
3 14 (10.14%) Power BI
4 8 (5.80%) BigQuery
5 7 (5.07%) Metadata
6 3 (2.17%) Azure SQL Database
6 3 (2.17%) Power Query
7 1 (0.72%) Amazon Athena
7 1 (0.72%) Amazon RDS
7 1 (0.72%) Amazon Redshift
7 1 (0.72%) Data Lake
7 1 (0.72%) Data Warehouse
7 1 (0.72%) Mixpanel
7 1 (0.72%) Redshift Spectrum
7 1 (0.72%) Snowflake Schema
Development Applications
1 11 (7.97%) Axure RP
1 11 (7.97%) Balsamiq
2 4 (2.90%) JIRA
3 3 (2.17%) Visual Studio
3 3 (2.17%) Visual Website Optimizer
4 1 (0.72%) GCC
4 1 (0.72%) Pivotal Tracker
General
1 96 (69.57%) Marketing
2 39 (28.26%) Social Skills
3 37 (26.81%) Analytical Skills
4 19 (13.77%) Inclusion and Diversity
5 18 (13.04%) Public Sector
6 16 (11.59%) Advertising
7 15 (10.87%) Finance
7 15 (10.87%) Retail
8 11 (7.97%) Law
9 10 (7.25%) Organisational Skills
10 6 (4.35%) Games
11 5 (3.62%) Publishing
12 4 (2.90%) Brand Awareness
13 2 (1.45%) Financial Institution
13 2 (1.45%) French Language
13 2 (1.45%) Influencing Skills
13 2 (1.45%) Legal
13 2 (1.45%) Mandarin Language
13 2 (1.45%) Portuguese Language
13 2 (1.45%) Spanish Language
Job Titles
1 17 (12.32%) Analyst
1 17 (12.32%) Marketing Executive
2 14 (10.14%) E-Commerce Manager
3 10 (7.25%) Designer
3 10 (7.25%) UX Designer
4 9 (6.52%) Marketing Manager
5 8 (5.80%) E-Commerce Specialist
6 7 (5.07%) Lead
6 7 (5.07%) Product Analyst
6 7 (5.07%) SEO Specialist
7 6 (4.35%) Data Analyst
8 5 (3.62%) SEO Executive
9 4 (2.90%) Coordinator
9 4 (2.90%) E-Commerce Marketing Manager
9 4 (2.90%) Performance Analyst
10 3 (2.17%) Analytics Manager
10 3 (2.17%) Campaign Manager
10 3 (2.17%) Campaign Marketing Manager
10 3 (2.17%) Content Manager
10 3 (2.17%) Digital Content Manager
Libraries, Frameworks & Software Standards
1 20 (14.49%) HTML
2 16 (11.59%) CSS
3 3 (2.17%) JSON
3 3 (2.17%) Next.js
4 2 (1.45%) DOM
5 1 (0.72%) LightGBM
5 1 (0.72%) Pandas
5 1 (0.72%) scikit-learn
5 1 (0.72%) XGBoost
Miscellaneous
1 32 (23.19%) Social Media
2 20 (14.49%) Product Ownership
3 13 (9.42%) Blog
4 10 (7.25%) Analytical Mindset
5 9 (6.52%) Driving Licence
6 7 (5.07%) Algorithms
6 7 (5.07%) Photography
7 6 (4.35%) Web Conferencing
8 5 (3.62%) Marketing Technology
9 3 (2.17%) Onboarding
9 3 (2.17%) Podcast
9 3 (2.17%) PropTech
9 3 (2.17%) Self-Motivation
9 3 (2.17%) Video Editing
10 2 (1.45%) Digital Media
10 2 (1.45%) Graphic Design
10 2 (1.45%) Mobile App
11 1 (0.72%) Data Structures
11 1 (0.72%) Enterprise Software
11 1 (0.72%) NHS
Operating Systems
1 1 (0.72%) Android
1 1 (0.72%) Apple iOS
Processes & Methodologies
1 138 (100.00%) Analytics
2 72 (52.17%) SEO
3 57 (41.30%) E-Commerce
4 49 (35.51%) User Experience
5 44 (31.88%) Digital Marketing
6 30 (21.74%) Actionable Insight
7 23 (16.67%) Agile
8 21 (15.22%) B2B
9 20 (14.49%) Data Analysis
9 20 (14.49%) Marketing Strategy
10 19 (13.77%) AI
10 19 (13.77%) CRM
10 19 (13.77%) Visualisation
11 18 (13.04%) A/B Testing
11 18 (13.04%) Decision-Making
12 17 (12.32%) Performance Metrics
13 16 (11.59%) Business Intelligence
13 16 (11.59%) Email Marketing
14 15 (10.87%) Copywriting
14 15 (10.87%) Project Management
Programming Languages
1 17 (12.32%) SQL
2 16 (11.59%) JavaScript
3 8 (5.80%) Python
4 4 (2.90%) R
Qualifications
1 26 (18.84%) Degree
2 12 (8.70%) SC Cleared
2 12 (8.70%) Security Cleared
3 3 (2.17%) BPSS Clearance
4 1 (0.72%) A+ Certification
4 1 (0.72%) Master's Degree
4 1 (0.72%) PhD
Quality Assurance & Compliance
1 18 (13.04%) Accessibility
2 11 (7.97%) WCAG
3 4 (2.90%) GDPR
4 2 (1.45%) Actionable Recommendations
4 2 (1.45%) PMO
5 1 (0.72%) QA
System Software
1 1 (0.72%) Docker
Systems Management
1 1 (0.72%) Terraform
Vendors
1 136 (98.55%) Google
2 31 (22.46%) Microsoft
3 30 (21.74%) Adobe
4 16 (11.59%) Salesforce
5 9 (6.52%) Screaming Frog
6 8 (5.80%) HubSpot
6 8 (5.80%) Instagram
7 7 (5.07%) Ahrefs
7 7 (5.07%) Facebook
8 6 (4.35%) Hotjar
9 4 (2.90%) Pardot
9 4 (2.90%) Sage
9 4 (2.90%) Salesforce Marketing Cloud
9 4 (2.90%) YouTube
10 3 (2.17%) Apple
10 3 (2.17%) TikTok
11 2 (1.45%) Hootsuite
11 2 (1.45%) WooCommerce
12 1 (0.72%) Snapchat
12 1 (0.72%) Spotify