Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 12 February 2026, with comparisons to the same periods in the previous two years.

6 months to
12 Feb 2026
Same period 2025 Same period 2024
Rank 467 462 518
Rank change year-on-year -5 +56 +16
Permanent jobs citing Google Analytics 155 199 248
As % of all permanent jobs in England 0.26% 0.44% 0.38%
As % of the Cloud Services category 0.78% 1.19% 0.98%
Number of salaries quoted 121 57 230
10th Percentile £26,548 £32,000 £26,250
25th Percentile £30,000 £36,250 £32,500
Median annual salary (50th Percentile) £37,500 £45,000 £41,750
Median % change year-on-year -16.67% +7.78% -16.50%
75th Percentile £52,500 £60,000 £59,750
90th Percentile £58,750 £71,250 £68,750
UK median annual salary £37,500 £45,000 £40,000
% change year-on-year -16.67% +12.50% -15.79%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 19,905 16,763 25,219
As % of all permanent jobs advertised in England 33.94% 37.32% 38.44%
Number of salaries quoted 11,021 10,126 21,388
10th Percentile £29,000 £35,000 £31,125
25th Percentile £40,000 £47,500 £42,000
Median annual salary (50th Percentile) £60,000 £65,000 £57,500
Median % change year-on-year -7.69% +13.04% -11.54%
75th Percentile £80,000 £85,000 £78,750
90th Percentile £100,000 £105,000 £97,500
UK median annual salary £60,000 £65,000 £57,500
% change year-on-year -7.69% +13.04% -11.54%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 12 February 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 12 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +1 60 £50,000 -12.66% 25
South East +1 34 £32,500 -3.70% 15
North of England -2 29 £30,000 -29.41% 7
North West +14 18 £30,000 -25.00% 5
Midlands -12 12 £40,000 - 11
West Midlands +10 9 £38,750 -3.13% 8
East of England +10 9 £29,000 -42.00% 3
Yorkshire -33 7 £27,500 -38.89% 2
South West -9 5 £32,500 -13.33% 3
North East - 5 £33,000 -
East Midlands -15 4 £40,000 +29.03% 3
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 27 (17.42%) WordPress
2 23 (14.84%) CMS
3 4 (2.58%) Drupal
4 3 (1.94%) Confluence
4 3 (1.94%) Joomla!
4 3 (1.94%) Umbraco
5 2 (1.29%) Apache Airflow
6 1 (0.65%) Apache
Applications
1 17 (10.97%) Microsoft Excel
2 12 (7.74%) Adobe XD
3 9 (5.81%) Photoshop
4 8 (5.16%) Adobe Creative Suite
4 8 (5.16%) Adobe Premiere
5 7 (4.52%) Microsoft Office
6 6 (3.87%) Spreadsheet
7 4 (2.58%) InDesign
7 4 (2.58%) SketchUp
8 3 (1.94%) Trello
9 1 (0.65%) Notion
Business Applications
1 18 (11.61%) Magento
2 10 (6.45%) Shopify
3 2 (1.29%) OpenCart
3 2 (1.29%) Salesforce CRM
4 1 (0.65%) Payment Gateway
4 1 (0.65%) Sprinklr
Cloud Services
1 20 (12.90%) Google Ads
2 16 (10.32%) MailChimp
2 16 (10.32%) Power Platform
3 15 (9.68%) Google Tag Manager
4 14 (9.03%) Figma
4 14 (9.03%) GCP
4 14 (9.03%) SaaS
5 6 (3.87%) Adobe Analytics
6 5 (3.23%) Google Data Studio
7 4 (2.58%) AWS
7 4 (2.58%) GitHub
7 4 (2.58%) Google Sheets
8 3 (1.94%) Azure
8 3 (1.94%) Azure Cosmos DB
8 3 (1.94%) Contentsquare
8 3 (1.94%) PaaS
9 2 (1.29%) dbt
9 2 (1.29%) Microsoft Copilot
10 1 (0.65%) Microsoft Advertising
10 1 (0.65%) Snowflake
Communications & Networking
1 2 (1.29%) SMS
2 1 (0.65%) Internet
2 1 (0.65%) VPN
Database & Business Intelligence
1 24 (15.48%) Looker
2 16 (10.32%) Power BI
3 14 (9.03%) Tableau
4 13 (8.39%) Metadata
5 11 (7.10%) BigQuery
6 3 (1.94%) Azure SQL Database
6 3 (1.94%) Power Query
7 1 (0.65%) Amazon Athena
7 1 (0.65%) Amazon RDS
7 1 (0.65%) Amazon Redshift
7 1 (0.65%) Data Lake
7 1 (0.65%) Data Warehouse
7 1 (0.65%) Redshift Spectrum
7 1 (0.65%) Snowflake Schema
Development Applications
1 12 (7.74%) Axure RP
1 12 (7.74%) Balsamiq
2 4 (2.58%) JIRA
3 3 (1.94%) Visual Studio
3 3 (1.94%) Visual Website Optimizer
4 1 (0.65%) GCC
4 1 (0.65%) Pivotal Tracker
General
1 112 (72.26%) Marketing
2 52 (33.55%) Social Skills
3 50 (32.26%) Analytical Skills
4 22 (14.19%) Public Sector
5 20 (12.90%) Advertising
6 19 (12.26%) Inclusion and Diversity
6 19 (12.26%) Retail
7 17 (10.97%) Organisational Skills
8 14 (9.03%) Finance
9 12 (7.74%) Law
10 8 (5.16%) Brand Awareness
11 7 (4.52%) Games
12 6 (3.87%) Automotive
12 6 (3.87%) French Language
13 4 (2.58%) German Language
13 4 (2.58%) Publishing
14 2 (1.29%) Financial Institution
14 2 (1.29%) Legal
14 2 (1.29%) Mandarin Language
14 2 (1.29%) Portuguese Language
Job Titles
1 20 (12.90%) Analyst
2 18 (11.61%) Marketing Executive
3 14 (9.03%) E-Commerce Manager
4 13 (8.39%) Marketing Manager
5 11 (7.10%) Designer
5 11 (7.10%) UX Designer
6 9 (5.81%) SEO Specialist
7 8 (5.16%) E-Commerce Specialist
8 7 (4.52%) Coordinator
8 7 (4.52%) Lead
8 7 (4.52%) Performance Analyst
8 7 (4.52%) Product Analyst
9 6 (3.87%) Data Analyst
10 5 (3.23%) SEO Executive
11 4 (2.58%) E-Commerce Marketing Manager
11 4 (2.58%) PPC Executive
12 3 (1.94%) Campaign Manager
12 3 (1.94%) Campaign Marketing Manager
12 3 (1.94%) Content Manager
12 3 (1.94%) Digital Content Manager
Libraries, Frameworks & Software Standards
1 24 (15.48%) HTML
2 20 (12.90%) CSS
3 3 (1.94%) JSON
3 3 (1.94%) Next.js
4 2 (1.29%) DOM
Miscellaneous
1 37 (23.87%) Social Media
2 21 (13.55%) Product Ownership
3 14 (9.03%) Blog
4 12 (7.74%) Algorithms
5 10 (6.45%) Analytical Mindset
6 9 (5.81%) Driving Licence
7 7 (4.52%) Photography
7 7 (4.52%) Self-Motivation
8 6 (3.87%) Web Conferencing
9 5 (3.23%) Marketing Technology
10 4 (2.58%) Onboarding
11 3 (1.94%) Video Editing
12 2 (1.29%) Digital Media
12 2 (1.29%) Graphic Design
12 2 (1.29%) Mobile App
12 2 (1.29%) PropTech
13 1 (0.65%) Data Structures
13 1 (0.65%) Educational Technology
13 1 (0.65%) Enterprise Software
13 1 (0.65%) Sports Betting
Operating Systems
1 1 (0.65%) Android
1 1 (0.65%) Apple iOS
Processes & Methodologies
1 155 (100.00%) Analytics
2 82 (52.90%) SEO
3 59 (38.06%) E-Commerce
4 54 (34.84%) Digital Marketing
5 53 (34.19%) User Experience
6 33 (21.29%) B2B
7 31 (20.00%) Actionable Insight
8 29 (18.71%) AI
9 24 (15.48%) Agile
9 24 (15.48%) Data Analysis
10 22 (14.19%) Customer Experience
10 22 (14.19%) Performance Metrics
11 21 (13.55%) Marketing Strategy
12 20 (12.90%) Copywriting
13 19 (12.26%) CRM
14 18 (11.61%) A/B Testing
14 18 (11.61%) Business Intelligence
14 18 (11.61%) Project Management
14 18 (11.61%) Visualisation
15 17 (10.97%) Decision-Making
Programming Languages
1 19 (12.26%) SQL
2 17 (10.97%) JavaScript
3 7 (4.52%) Python
4 4 (2.58%) R
Qualifications
1 29 (18.71%) Degree
2 13 (8.39%) SC Cleared
2 13 (8.39%) Security Cleared
3 3 (1.94%) BPSS Clearance
4 1 (0.65%) A+ Certification
Quality Assurance & Compliance
1 20 (12.90%) Accessibility
2 12 (7.74%) WCAG
3 4 (2.58%) GDPR
3 4 (2.58%) QA
4 2 (1.29%) Actionable Recommendations
4 2 (1.29%) PMO
System Software
1 1 (0.65%) Docker
Systems Management
1 1 (0.65%) Terraform
Vendors
1 153 (98.71%) Google
2 36 (23.23%) Microsoft
3 30 (19.35%) Adobe
4 20 (12.90%) Salesforce
5 9 (5.81%) Instagram
6 8 (5.16%) Facebook
6 8 (5.16%) HubSpot
6 8 (5.16%) Pardot
6 8 (5.16%) Screaming Frog
7 7 (4.52%) Ahrefs
8 6 (3.87%) Hotjar
9 4 (2.58%) Sage
9 4 (2.58%) Salesforce Marketing Cloud
9 4 (2.58%) YouTube
10 3 (1.94%) Apple
10 3 (1.94%) TikTok
11 2 (1.29%) dotdigital
11 2 (1.29%) Hootsuite
11 2 (1.29%) WooCommerce
12 1 (0.65%) Spotify