Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 9 March 2026, with comparisons to the same periods in the previous two years.

6 months to
9 Mar 2026
Same period 2025 Same period 2024
Rank 492 431 500
Rank change year-on-year -61 +69 +35
Permanent jobs citing Google Analytics 148 207 291
As % of all permanent jobs in England 0.23% 0.52% 0.40%
As % of the Cloud Services category 0.71% 1.38% 1.05%
Number of salaries quoted 111 72 275
10th Percentile £26,250 £31,500 £27,750
25th Percentile £29,875 £37,188 £32,500
Median annual salary (50th Percentile) £40,000 £45,000 £40,001
Median % change year-on-year -11.11% +12.50% -20.00%
75th Percentile £52,500 £59,063 £58,750
90th Percentile £57,250 £73,750 £68,750
UK median annual salary £40,000 £47,500 £40,000
% change year-on-year -15.79% +18.75% -15.79%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 20,950 14,997 27,712
As % of all permanent jobs advertised in England 32.86% 37.88% 37.64%
Number of salaries quoted 11,526 10,190 23,303
10th Percentile £29,500 £32,500 £30,000
25th Percentile £40,000 £46,250 £41,250
Median annual salary (50th Percentile) £60,000 £63,000 £57,500
Median % change year-on-year -4.76% +9.57% -11.54%
75th Percentile £80,000 £83,750 £77,500
90th Percentile £100,000 £105,000 £97,500
UK median annual salary £60,000 £62,500 £57,500
% change year-on-year -4.00% +8.70% -11.54%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 9 March 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 9 March 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -16 61 £45,500 -24.17% 24
North of England -21 29 £30,000 -25.00% 13
South East -41 25 £32,500 - 20
North West -12 15 £30,000 -25.00% 11
East of England +5 11 £29,000 -42.00% 4
Midlands -29 11 £38,750 -3.13% 7
West Midlands -4 10 £40,000 - 5
Yorkshire -39 8 £37,802 -16.00% 2
North East - 6 £33,000 -
South West -19 4 £40,000 -5.88% 5
East Midlands -31 1 £26,000 -40.23% 2
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 27 (18.24%) WordPress
2 25 (16.89%) CMS
3 5 (3.38%) Drupal
4 3 (2.03%) Confluence
4 3 (2.03%) Joomla!
4 3 (2.03%) Umbraco
5 2 (1.35%) Apache Airflow
6 1 (0.68%) Apache
Applications
1 13 (8.78%) Adobe XD
2 11 (7.43%) Microsoft Excel
3 8 (5.41%) Photoshop
4 7 (4.73%) Adobe Premiere
4 7 (4.73%) Microsoft Office
5 6 (4.05%) Adobe Creative Suite
5 6 (4.05%) InDesign
6 5 (3.38%) Spreadsheet
7 3 (2.03%) SketchUp
7 3 (2.03%) Trello
8 1 (0.68%) Adobe Illustrator
8 1 (0.68%) Notion
Business Applications
1 15 (10.14%) Magento
2 6 (4.05%) Shopify
3 2 (1.35%) Salesforce CRM
4 1 (0.68%) Payment Gateway
4 1 (0.68%) Sprinklr
Cloud Services
1 21 (14.19%) Power Platform
2 18 (12.16%) GCP
2 18 (12.16%) Google Ads
3 16 (10.81%) Google Tag Manager
4 14 (9.46%) MailChimp
5 13 (8.78%) Figma
6 12 (8.11%) SaaS
7 7 (4.73%) Adobe Analytics
8 5 (3.38%) Contentsquare
9 4 (2.70%) Azure
9 4 (2.70%) GitHub
10 3 (2.03%) AWS
10 3 (2.03%) Azure Cosmos DB
10 3 (2.03%) Google Data Studio
10 3 (2.03%) Google Sheets
10 3 (2.03%) PaaS
11 2 (1.35%) dbt
11 2 (1.35%) Microsoft Copilot
12 1 (0.68%) Cloud Composer
12 1 (0.68%) Snowflake
Communications & Networking
1 1 (0.68%) Internet
1 1 (0.68%) SMS
1 1 (0.68%) VPN
Database & Business Intelligence
1 28 (18.92%) Looker
2 21 (14.19%) Power BI
3 16 (10.81%) Metadata
4 15 (10.14%) BigQuery
5 14 (9.46%) Tableau
6 3 (2.03%) Azure SQL Database
6 3 (2.03%) Power Query
7 1 (0.68%) Amazon Athena
7 1 (0.68%) Amazon RDS
7 1 (0.68%) Amazon Redshift
7 1 (0.68%) Data Lake
7 1 (0.68%) Data Warehouse
7 1 (0.68%) Redshift Spectrum
7 1 (0.68%) Snowflake Schema
Development Applications
1 13 (8.78%) Axure RP
1 13 (8.78%) Balsamiq
2 4 (2.70%) JIRA
3 3 (2.03%) Visual Studio
3 3 (2.03%) Visual Website Optimizer
General
1 103 (69.59%) Marketing
2 49 (33.11%) Analytical Skills
3 44 (29.73%) Social Skills
4 26 (17.57%) Public Sector
5 21 (14.19%) Inclusion and Diversity
6 20 (13.51%) Retail
7 17 (11.49%) Organisational Skills
8 15 (10.14%) Advertising
9 13 (8.78%) Law
10 9 (6.08%) Automotive
10 9 (6.08%) Finance
11 7 (4.73%) Brand Awareness
12 5 (3.38%) Publishing
13 4 (2.70%) French Language
13 4 (2.70%) Games
13 4 (2.70%) German Language
14 2 (1.35%) Influencing Skills
15 1 (0.68%) Music Industry
Job Titles
1 24 (16.22%) Analyst
2 16 (10.81%) Marketing Executive
3 12 (8.11%) Designer
3 12 (8.11%) UX Designer
4 10 (6.76%) E-Commerce Manager
5 9 (6.08%) Coordinator
5 9 (6.08%) Performance Analyst
5 9 (6.08%) SEO Specialist
6 8 (5.41%) Data Analyst
6 8 (5.41%) Product Analyst
7 7 (4.73%) Lead
7 7 (4.73%) Marketing Manager
8 6 (4.05%) E-Commerce Specialist
9 5 (3.38%) SEO Executive
10 4 (2.70%) PPC Executive
11 3 (2.03%) Analytics Manager
11 3 (2.03%) Campaign Manager
11 3 (2.03%) Content Coordinator
11 3 (2.03%) Content Manager
11 3 (2.03%) Web Manager
Libraries, Frameworks & Software Standards
1 23 (15.54%) HTML
2 20 (13.51%) CSS
3 3 (2.03%) JSON
3 3 (2.03%) Next.js
4 2 (1.35%) DOM
Miscellaneous
1 31 (20.95%) Social Media
2 22 (14.86%) Product Ownership
3 13 (8.78%) Algorithms
4 9 (6.08%) Blog
5 8 (5.41%) Driving Licence
5 8 (5.41%) Photography
6 6 (4.05%) Analytical Mindset
7 5 (3.38%) Marketing Technology
7 5 (3.38%) Onboarding
7 5 (3.38%) Self-Motivation
7 5 (3.38%) Web Conferencing
8 2 (1.35%) Digital Media
8 2 (1.35%) Graphic Design
8 2 (1.35%) Mobile App
8 2 (1.35%) Podcast
9 1 (0.68%) Data Structures
9 1 (0.68%) Educational Technology
9 1 (0.68%) Enterprise Software
9 1 (0.68%) Team-Oriented Environment
9 1 (0.68%) Video Editing
Operating Systems
1 1 (0.68%) Android
1 1 (0.68%) Apple iOS
Processes & Methodologies
1 146 (98.65%) Analytics
2 76 (51.35%) SEO
3 53 (35.81%) User Experience
4 52 (35.14%) E-Commerce
5 48 (32.43%) Digital Marketing
6 34 (22.97%) B2B
7 32 (21.62%) AI
8 29 (19.59%) Actionable Insight
9 25 (16.89%) Agile
9 25 (16.89%) Data Analysis
10 22 (14.86%) Business Intelligence
10 22 (14.86%) Customer Experience
11 20 (13.51%) Mentoring
12 19 (12.84%) A/B Testing
12 19 (12.84%) CRM
13 17 (11.49%) Copywriting
13 17 (11.49%) Performance Metrics
13 17 (11.49%) Project Management
13 17 (11.49%) UX Design
13 17 (11.49%) Visualisation
Programming Languages
1 22 (14.86%) SQL
2 16 (10.81%) JavaScript
3 6 (4.05%) Python
4 3 (2.03%) R
Qualifications
1 28 (18.92%) Degree
2 13 (8.78%) SC Cleared
2 13 (8.78%) Security Cleared
3 3 (2.03%) BPSS Clearance
4 1 (0.68%) A+ Certification
Quality Assurance & Compliance
1 20 (13.51%) Accessibility
2 13 (8.78%) WCAG
3 7 (4.73%) QA
4 4 (2.70%) Actionable Recommendations
5 2 (1.35%) GDPR
5 2 (1.35%) PMO
6 1 (0.68%) Data Quality
System Software
1 1 (0.68%) Docker
Systems Management
1 1 (0.68%) Terraform
Vendors
1 144 (97.30%) Google
2 38 (25.68%) Microsoft
3 30 (20.27%) Adobe
4 21 (14.19%) Salesforce
5 9 (6.08%) Facebook
5 9 (6.08%) Hotjar
6 8 (5.41%) Instagram
6 8 (5.41%) Screaming Frog
7 7 (4.73%) Pardot
8 5 (3.38%) HubSpot
9 4 (2.70%) Salesforce Marketing Cloud
10 3 (2.03%) Ahrefs
10 3 (2.03%) Apple
10 3 (2.03%) dotdigital
10 3 (2.03%) Sage
10 3 (2.03%) TikTok
11 2 (1.35%) YouTube
12 1 (0.68%) Sitebulb
12 1 (0.68%) Snapchat
12 1 (0.68%) Spotify