Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 17 December 2025, with comparisons to the same periods in the previous two years.

6 months to
17 Dec 2025
Same period 2024 Same period 2023
Rank 426 500 497
Rank change year-on-year +74 -3 +51
Permanent jobs citing Google Analytics 196 198 176
As % of all permanent jobs in England 0.38% 0.38% 0.41%
As % of the Cloud Services category 1.05% 1.06% 0.94%
Number of salaries quoted 147 69 152
10th Percentile £27,250 £29,550 £23,850
25th Percentile £31,000 £36,250 £36,250
Median annual salary (50th Percentile) £41,032 £45,000 £43,000
Median % change year-on-year -8.82% +4.65% -14.00%
75th Percentile £48,125 £61,250 £58,750
90th Percentile £66,390 £70,000 £67,500
UK median annual salary £40,000 £45,000 £42,500
% change year-on-year -11.11% +5.88% -15.00%

All Cloud Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 18,651 18,748 18,710
As % of all permanent jobs advertised in England 36.21% 36.43% 43.30%
Number of salaries quoted 10,425 11,408 15,705
10th Percentile £29,000 £35,000 £32,750
25th Percentile £38,750 £47,440 £46,000
Median annual salary (50th Percentile) £60,000 £65,000 £62,500
Median % change year-on-year -7.69% +4.00% -3.85%
75th Percentile £80,000 £83,750 £83,750
90th Percentile £100,000 £103,750 £101,250
UK median annual salary £60,000 £63,500 £62,500
% change year-on-year -5.51% +1.60% -3.85%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 17 December 2025.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 17 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +42 69 £50,000 -9.09% 32
South East +54 52 £41,500 +18.57% 29
East of England +31 22 £27,750 -28.39% 4
North of England +18 22 £32,250 -28.33% 20
North West +30 18 £30,000 -31.43% 15
Midlands +24 17 £41,250 +6.45% 16
West Midlands +22 11 £38,750 -3.13% 10
South West +8 10 £35,000 -6.67% 8
East Midlands +6 7 £42,500 +37.10% 5
North East - 4 £33,000 - 1
Yorkshire -12 1 £31,500 -33.68% 4
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 24 (12.24%) CMS
2 21 (10.71%) WordPress
3 8 (4.08%) Headless CMS
4 4 (2.04%) Drupal
5 3 (1.53%) Apache Airflow
5 3 (1.53%) Confluence
5 3 (1.53%) Joomla!
5 3 (1.53%) Umbraco
6 1 (0.51%) Adobe Experience Manager
6 1 (0.51%) Apache
Applications
1 24 (12.24%) Microsoft Excel
2 18 (9.18%) Photoshop
3 11 (5.61%) Adobe XD
4 10 (5.10%) Adobe Creative Suite
5 9 (4.59%) Microsoft Office
6 8 (4.08%) Adobe Premiere
7 7 (3.57%) MadCap Flare
8 5 (2.55%) Spreadsheet
9 4 (2.04%) InDesign
9 4 (2.04%) SketchUp
10 3 (1.53%) Trello
11 2 (1.02%) Adobe Illustrator
12 1 (0.51%) Notion
Business Applications
1 32 (16.33%) Shopify
2 18 (9.18%) Magento
3 2 (1.02%) OpenCart
4 1 (0.51%) Payment Gateway
4 1 (0.51%) Sprinklr
Cloud Services
1 26 (13.27%) Google Ads
2 20 (10.20%) Figma
2 20 (10.20%) Google Tag Manager
3 18 (9.18%) Power Platform
4 14 (7.14%) AWS
4 14 (7.14%) MailChimp
5 11 (5.61%) Azure
5 11 (5.61%) GCP
5 11 (5.61%) GitHub
6 10 (5.10%) Google Docs
6 10 (5.10%) Google Sheets
7 9 (4.59%) Amazon S3
7 9 (4.59%) AWS Lambda
7 9 (4.59%) SaaS
7 9 (4.59%) Serverless
8 8 (4.08%) Amazon ECS
8 8 (4.08%) Amazon SQS
8 8 (4.08%) Vercel
9 6 (3.06%) Google Data Studio
10 4 (2.04%) dbt
Communications & Networking
1 5 (2.55%) VPN
2 1 (0.51%) Internet
2 1 (0.51%) SMS
Database & Business Intelligence
1 18 (9.18%) Looker
1 18 (9.18%) Power BI
2 13 (6.63%) Tableau
3 8 (4.08%) Metadata
3 8 (4.08%) NoSQL
4 7 (3.57%) BigQuery
5 3 (1.53%) Azure SQL Database
5 3 (1.53%) Power Query
6 2 (1.02%) Amazon Redshift
7 1 (0.51%) Amazon Athena
7 1 (0.51%) Amazon RDS
7 1 (0.51%) Data Lake
7 1 (0.51%) Data Warehouse
7 1 (0.51%) Mixpanel
7 1 (0.51%) MySQL
7 1 (0.51%) Redshift Spectrum
7 1 (0.51%) Snowflake Schema
Development Applications
1 11 (5.61%) JIRA
2 10 (5.10%) Axure RP
2 10 (5.10%) Balsamiq
3 8 (4.08%) Cypress.io
4 3 (1.53%) Visual Studio
4 3 (1.53%) Visual Website Optimizer
5 1 (0.51%) GCC
5 1 (0.51%) Git
5 1 (0.51%) Pivotal Tracker
General
1 132 (67.35%) Marketing
2 63 (32.14%) Social Skills
3 59 (30.10%) Analytical Skills
4 23 (11.73%) Retail
5 21 (10.71%) Inclusion and Diversity
6 19 (9.69%) Public Sector
7 18 (9.18%) Advertising
8 17 (8.67%) Finance
9 10 (5.10%) Law
10 9 (4.59%) Organisational Skills
11 7 (3.57%) Games
12 6 (3.06%) Presentation Skills
12 6 (3.06%) Publishing
13 3 (1.53%) French Language
13 3 (1.53%) Legal
13 3 (1.53%) Spanish Language
14 2 (1.02%) Brand Awareness
14 2 (1.02%) Financial Institution
14 2 (1.02%) Mandarin Language
14 2 (1.02%) Portuguese Language
Job Titles
1 20 (10.20%) Analyst
2 16 (8.16%) Marketing Executive
3 15 (7.65%) E-Commerce Specialist
4 14 (7.14%) E-Commerce Manager
5 13 (6.63%) Senior
6 12 (6.12%) SEO Manager
7 10 (5.10%) Marketing Manager
7 10 (5.10%) SEO Executive
8 9 (4.59%) Designer
8 9 (4.59%) Developer
8 9 (4.59%) Lead
9 8 (4.08%) Full-Stack Developer
9 8 (4.08%) Performance Analyst
9 8 (4.08%) Senior Developer
9 8 (4.08%) Senior Full-Stack Developer
9 8 (4.08%) SEO Specialist
9 8 (4.08%) UX Designer
10 7 (3.57%) Author
10 7 (3.57%) Data Analyst
10 7 (3.57%) Technical Author
Libraries, Frameworks & Software Standards
1 37 (18.88%) HTML
2 26 (13.27%) CSS
3 11 (5.61%) Next.js
4 8 (4.08%) Express.js
4 8 (4.08%) GraphQL
4 8 (4.08%) Jest
4 8 (4.08%) Node.js
4 8 (4.08%) Playwright
4 8 (4.08%) React
4 8 (4.08%) RESTful
4 8 (4.08%) Tailwind CSS
4 8 (4.08%) Vitest
5 3 (1.53%) JSON
6 2 (1.02%) DOM
7 1 (0.51%) Kafka
7 1 (0.51%) LightGBM
7 1 (0.51%) Pandas
7 1 (0.51%) scikit-learn
7 1 (0.51%) XGBoost
Miscellaneous
1 39 (19.90%) Social Media
2 19 (9.69%) Blog
2 19 (9.69%) Product Ownership
3 15 (7.65%) Algorithms
4 13 (6.63%) Analytical Mindset
5 12 (6.12%) Self-Motivation
6 8 (4.08%) Driving Licence
7 7 (3.57%) Photography
8 6 (3.06%) Web Conferencing
9 5 (2.55%) Podcast
10 4 (2.04%) Data Structures
10 4 (2.04%) Marketing Technology
11 3 (1.53%) Digital Media
11 3 (1.53%) PropTech
11 3 (1.53%) Video Editing
12 2 (1.02%) Graphic Design
12 2 (1.02%) Mobile App
12 2 (1.02%) Onboarding
13 1 (0.51%) Sports Betting
13 1 (0.51%) Team-Oriented Environment
Operating Systems
1 1 (0.51%) Android
1 1 (0.51%) Apple iOS
Processes & Methodologies
1 196 (100.00%) Analytics
2 117 (59.69%) SEO
3 84 (42.86%) E-Commerce
4 73 (37.24%) Digital Marketing
5 66 (33.67%) User Experience
6 45 (22.96%) Actionable Insight
7 44 (22.45%) Agile
8 28 (14.29%) Marketing Strategy
9 25 (12.76%) Data Analysis
10 23 (11.73%) B2B
11 22 (11.22%) Problem-Solving
11 22 (11.22%) UX Design
12 21 (10.71%) Decision-Making
12 21 (10.71%) Visualisation
13 20 (10.20%) AI
13 20 (10.20%) Business Intelligence
13 20 (10.20%) Competitor Analysis
14 19 (9.69%) A/B Testing
14 19 (9.69%) Content Strategy
15 17 (8.67%) Data Visualisation
Programming Languages
1 31 (15.82%) JavaScript
2 30 (15.31%) SQL
3 21 (10.71%) Python
4 8 (4.08%) TypeScript
5 4 (2.04%) R
6 1 (0.51%) PHP
Qualifications
1 25 (12.76%) Degree
2 11 (5.61%) SC Cleared
2 11 (5.61%) Security Cleared
3 3 (1.53%) BPSS Clearance
4 1 (0.51%) A+ Certification
4 1 (0.51%) Master's Degree
4 1 (0.51%) PhD
Quality Assurance & Compliance
1 25 (12.76%) Accessibility
2 10 (5.10%) WCAG
3 4 (2.04%) Data Quality
4 3 (1.53%) Actionable Recommendations
4 3 (1.53%) GDPR
5 2 (1.02%) PMO
System Software
1 1 (0.51%) Docker
Systems Management
1 1 (0.51%) Terraform
Vendors
1 187 (95.41%) Google
2 36 (18.37%) Microsoft
3 28 (14.29%) Adobe
4 22 (11.22%) Ahrefs
4 22 (11.22%) Screaming Frog
5 13 (6.63%) HubSpot
6 11 (5.61%) Apple
6 11 (5.61%) Salesforce
7 9 (4.59%) Facebook
8 8 (4.08%) Instagram
9 6 (3.06%) Hotjar
10 4 (2.04%) Hootsuite
10 4 (2.04%) Sage
10 4 (2.04%) YouTube
11 3 (1.53%) TikTok
12 2 (1.02%) Criteo
12 2 (1.02%) Pardot
12 2 (1.02%) WooCommerce
13 1 (0.51%) Marketo
13 1 (0.51%) Salesforce Marketing Cloud