Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 15 October 2026, with comparisons to the same periods in the previous two years.

6 months to
15 Oct 2026
Same period 2025 Same period 2024
Rank 519 402 593
Rank change year-on-year -117 +191 -133
Permanent jobs citing Google Analytics 264 252 157
As % of all permanent jobs in England 0.25% 0.59% 0.25%
As % of the Cloud Services category 1.12% 1.82% 0.75%
Number of salaries quoted 202 170 78
10th Percentile £28,500 £27,250 £25,500
25th Percentile £31,367 £30,813 £36,063
Median annual salary (50th Percentile) £39,000 £40,000 £45,995
Median % change year-on-year -2.50% -13.03% +8.22%
75th Percentile £50,188 £49,688 £62,188
90th Percentile £60,000 £67,500 £70,375
UK median annual salary £39,500 £40,000 £45,000
% change year-on-year -1.25% -11.11% +12.50%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 23,512 13,882 20,836
As % of all permanent jobs advertised in England 22.49% 32.39% 32.78%
Number of salaries quoted 16,780 9,671 12,758
10th Percentile £32,000 £29,000 £35,500
25th Percentile £44,248 £38,000 £47,500
Median annual salary (50th Percentile) £62,740 £60,000 £65,000
Median % change year-on-year +4.57% -7.69% +4.00%
75th Percentile £85,000 £80,000 £84,500
90th Percentile £100,000 £100,000 £105,000
UK median annual salary £62,500 £58,500 £65,000
% change year-on-year +6.84% -10.00% +4.00%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 15 October 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 15 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -80 73 £55,000 +4.76% 20
South East -56 59 £41,500 +1.84% 17
North of England -61 50 £42,500 +29.77% 7
East of England -39 43 £33,500 +15.52% 1
North West -36 29 £42,000 +33.33% 5
Midlands -38 26 £35,000 -17.65% 4
West Midlands -42 15 £38,750 +10.71% 3
North East -53 12 £80,000 +50.66% 1
East Midlands -26 11 £35,000 -18.60% 1
Yorkshire -30 9 £34,000 -15.00% 1
South West -74 9 £32,500 - 5
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 36 (13.64%) CMS
2 22 (8.33%) WordPress
3 2 (0.76%) Apache Airflow
4 1 (0.38%) Confluence
4 1 (0.38%) SAS
4 1 (0.38%) Umbraco
Applications
1 33 (12.50%) Microsoft Excel
2 22 (8.33%) Microsoft Office
3 17 (6.44%) Microsoft PowerPoint
4 12 (4.55%) Adobe Creative Suite
5 5 (1.89%) Elementor
6 4 (1.52%) Adobe XD
7 3 (1.14%) Spreadsheet
7 3 (1.14%) UserZoom
8 1 (0.38%) Photoshop
8 1 (0.38%) SPSS
8 1 (0.38%) Trello
Business Applications
1 36 (13.64%) Shopify
2 9 (3.41%) Magento
Cloud Services
1 59 (22.35%) Google Ads
2 57 (21.59%) Power Platform
3 55 (20.83%) Google Tag Manager
4 36 (13.64%) GCP
5 17 (6.44%) Meta Ads
6 16 (6.06%) AWS
7 12 (4.55%) Canva
8 9 (3.41%) Azure
9 8 (3.03%) dbt
9 8 (3.03%) Google Data Studio
10 7 (2.65%) ChatGPT
10 7 (2.65%) Google Sheets
10 7 (2.65%) MailChimp
10 7 (2.65%) Microsoft Copilot
11 6 (2.27%) Dataform
11 6 (2.27%) SaaS
12 5 (1.89%) AWS Lambda
12 5 (1.89%) Bloomreach
12 5 (1.89%) Figma
12 5 (1.89%) Serverless
Communications & Networking
1 19 (7.20%) SMS
2 6 (2.27%) Internet
3 2 (0.76%) DNS
3 2 (0.76%) LAN
3 2 (0.76%) SSL
4 1 (0.38%) 5G
4 1 (0.38%) Broadband
Database & Business Intelligence
1 57 (21.59%) Power BI
2 48 (18.18%) Looker
3 28 (10.61%) BigQuery
3 28 (10.61%) Metadata
4 15 (5.68%) Tableau
5 7 (2.65%) Data Warehouse
5 7 (2.65%) MySQL
6 5 (1.89%) Amazon Redshift
7 4 (1.52%) Mixpanel
8 2 (0.76%) Data Lake
9 1 (0.38%) Data Mining
9 1 (0.38%) Redis
9 1 (0.38%) Relational Database
Development Applications
1 4 (1.52%) Axure RP
1 4 (1.52%) Balsamiq
2 2 (0.76%) Git
2 2 (0.76%) JIRA
3 1 (0.38%) ESLint
3 1 (0.38%) GitLab
3 1 (0.38%) Storybook
3 1 (0.38%) Visual Website Optimizer
3 1 (0.38%) Vite
General
1 184 (69.70%) Marketing
2 134 (50.76%) Social Skills
3 120 (45.45%) Analytical Skills
4 65 (24.62%) Retail
5 61 (23.11%) Organisational Skills
6 37 (14.02%) Public Sector
7 36 (13.64%) Advertising
8 26 (9.85%) Inclusion and Diversity
9 19 (7.20%) Finance
10 16 (6.06%) Law
11 13 (4.92%) Brand Awareness
12 12 (4.55%) Manufacturing
13 10 (3.79%) Influencing Skills
13 10 (3.79%) Presentation Skills
14 6 (2.27%) Dutch Language
15 4 (1.52%) Electronics
16 3 (1.14%) Banking
16 3 (1.14%) Legal
17 2 (0.76%) German Language
17 2 (0.76%) Publishing
Job Titles
1 59 (22.35%) Analyst
2 30 (11.36%) Senior
3 23 (8.71%) Digital Analyst
4 19 (7.20%) Performance Analyst
5 18 (6.82%) Marketing Executive
6 16 (6.06%) Digital Executive
7 15 (5.68%) Coordinator
7 15 (5.68%) E-Commerce Executive
8 14 (5.30%) Lead
9 13 (4.92%) Data Analyst
10 12 (4.55%) Marketing Manager
10 12 (4.55%) SEO Specialist
11 10 (3.79%) Data Engineer
11 10 (3.79%) SEO Executive
12 9 (3.41%) Digital Marketing Executive
12 9 (3.41%) E-Commerce Manager
12 9 (3.41%) Paid Search Manager
12 9 (3.41%) Search Manager
13 7 (2.65%) Senior SEO Executive
13 7 (2.65%) Senior SEO Specialist
Libraries, Frameworks & Software Standards
1 33 (12.50%) HTML
2 30 (11.36%) CSS
3 2 (0.76%) Terraform
4 1 (0.38%) CSS3
4 1 (0.38%) EDI
4 1 (0.38%) Framer.js
4 1 (0.38%) HTML5
4 1 (0.38%) Laravel
4 1 (0.38%) Node.js
4 1 (0.38%) Nuxt
4 1 (0.38%) Tailwind CSS
4 1 (0.38%) Vue
Miscellaneous
1 58 (21.97%) Social Media
2 24 (9.09%) Analytical Mindset
3 15 (5.68%) Marketing Technology
4 14 (5.30%) Algorithms
4 14 (5.30%) Blog
4 14 (5.30%) Product Ownership
5 12 (4.55%) Self-Motivation
6 10 (3.79%) Educational Technology
7 8 (3.03%) Web Conferencing
8 6 (2.27%) Management Information System
8 6 (2.27%) Video Editing
9 5 (1.89%) Onboarding
10 4 (1.52%) Driving Licence
10 4 (1.52%) Embedded Systems
11 3 (1.14%) Mobile App
11 3 (1.14%) Photography
11 3 (1.14%) Podcast
12 1 (0.38%) Data Protection Act
12 1 (0.38%) Freedom of Information
12 1 (0.38%) Handset
Processes & Methodologies
1 264 (100.00%) Analytics
2 127 (48.11%) Digital Marketing
3 114 (43.18%) SEO
4 86 (32.58%) Actionable Insight
5 72 (27.27%) E-Commerce
6 68 (25.76%) AI
7 65 (24.62%) Decision-Making
8 62 (23.48%) Business Intelligence
9 58 (21.97%) Pay per click
10 56 (21.21%) Stakeholder Management
11 53 (20.08%) CRM
12 48 (18.18%) Agile
12 48 (18.18%) Problem-Solving
12 48 (18.18%) User Experience
13 44 (16.67%) Email Marketing
14 39 (14.77%) A/B Testing
15 37 (14.02%) Mentoring
15 37 (14.02%) Paid Search
16 35 (13.26%) Commercial Awareness
17 34 (12.88%) Continuous Improvement
Programming Languages
1 66 (25.00%) SQL
2 18 (6.82%) Python
3 13 (4.92%) JavaScript
4 2 (0.76%) PHP
5 1 (0.38%) TypeScript
Qualifications
1 54 (20.45%) Degree
2 23 (8.71%) SC Cleared
2 23 (8.71%) Security Cleared
3 9 (3.41%) DBS Check
4 8 (3.03%) BPSS Clearance
4 8 (3.03%) DV Cleared
5 1 (0.38%) Numerate Degree
Quality Assurance & Compliance
1 33 (12.50%) GDPR
2 30 (11.36%) Data Quality
3 18 (6.82%) Actionable Recommendations
3 18 (6.82%) QA
4 17 (6.44%) Accessibility
5 9 (3.41%) WCAG
6 4 (1.52%) PERC
7 1 (0.38%) GRC
System Software
1 1 (0.38%) Docker
Systems Management
1 2 (0.76%) Systems Management Server (SMS)
Vendors
1 260 (98.48%) Google
2 56 (21.21%) Microsoft
3 25 (9.47%) YouTube
4 21 (7.95%) Adobe
5 16 (6.06%) TikTok
6 13 (4.92%) Facebook
6 13 (4.92%) HubSpot
7 11 (4.17%) Ahrefs
7 11 (4.17%) Instagram
8 10 (3.79%) Pinterest
9 9 (3.41%) Salesforce
10 6 (2.27%) Criteo
10 6 (2.27%) Marketo
10 6 (2.27%) Screaming Frog
11 5 (1.89%) Salesforce Marketing Cloud
12 4 (1.52%) dotdigital
12 4 (1.52%) Hotjar
12 4 (1.52%) Snapchat
13 3 (1.14%) Amplitude
13 3 (1.14%) Optimizely