Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 1 July 2026, with comparisons to the same periods in the previous two years.

6 months to
1 Jul 2026
Same period 2025 Same period 2024
Rank 520 381 554
Rank change year-on-year -139 +173 -87
Permanent jobs citing Google Analytics 183 291 318
As % of all permanent jobs in England 0.21% 0.71% 0.34%
As % of the Cloud Services category 0.78% 2.10% 1.04%
Number of salaries quoted 135 167 283
10th Percentile £26,250 £27,700 £26,750
25th Percentile £30,000 £32,125 £31,250
Median annual salary (50th Percentile) £39,000 £43,500 £42,500
Median % change year-on-year -10.34% +2.35% -4.49%
75th Percentile £53,750 £58,125 £58,750
90th Percentile £60,250 £73,750 £69,750
UK median annual salary £37,500 £43,500 £42,500
% change year-on-year -13.79% +2.35% -

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 23,469 13,853 30,648
As % of all permanent jobs advertised in England 27.36% 33.62% 33.12%
Number of salaries quoted 15,699 9,892 24,339
10th Percentile £31,250 £30,500 £30,250
25th Percentile £44,500 £41,250 £41,250
Median annual salary (50th Percentile) £62,500 £60,000 £57,500
Median % change year-on-year +4.17% +4.35% -11.54%
75th Percentile £85,000 £82,500 £77,500
90th Percentile £100,000 £104,900 £97,500
UK median annual salary £62,500 £60,000 £57,500
% change year-on-year +4.17% +4.35% -8.73%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 1 July 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 1 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -99 60 £53,750 -6.52% 40
North of England -44 44 £31,500 -20.25% 20
South East -43 30 £42,500 +2.41% 28
North West -18 26 £30,000 -24.05% 19
East of England -27 18 £37,500 +10.29% 8
Midlands -57 13 £42,500 -2.30% 6
Yorkshire -30 11 £48,105 +20.26% 1
West Midlands -40 10 £43,750 +16.67% 2
South West -55 10 £32,500 -21.69% 2
North East -46 7 £37,500 +20.19%
East Midlands -34 3 £35,000 -19.54% 4
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 31 (16.94%) CMS
2 27 (14.75%) WordPress
3 3 (1.64%) Confluence
4 2 (1.09%) Drupal
4 2 (1.09%) Umbraco
5 1 (0.55%) Apache
Applications
1 9 (4.92%) Spreadsheet
2 8 (4.37%) Microsoft Excel
2 8 (4.37%) Microsoft Office
3 6 (3.28%) Adobe XD
4 5 (2.73%) Adobe Creative Suite
5 4 (2.19%) Microsoft PowerPoint
6 2 (1.09%) InDesign
6 2 (1.09%) Photoshop
7 1 (0.55%) Adobe Illustrator
7 1 (0.55%) Trello
Business Applications
1 9 (4.92%) Magento
2 7 (3.83%) Shopify
3 1 (0.55%) Salesforce CRM
Cloud Services
1 36 (19.67%) Power Platform
2 28 (15.30%) GCP
3 21 (11.48%) Google Ads
4 20 (10.93%) Google Tag Manager
5 9 (4.92%) Figma
6 8 (4.37%) SaaS
7 7 (3.83%) Canva
7 7 (3.83%) MailChimp
8 5 (2.73%) Adobe Analytics
8 5 (2.73%) Bloomreach
9 4 (2.19%) Azure
9 4 (2.19%) Contentsquare
9 4 (2.19%) Dataform
10 3 (1.64%) AWS
11 2 (1.09%) AWS Data Pipeline
11 2 (1.09%) BigCommerce
11 2 (1.09%) Google Sheets
11 2 (1.09%) Meta Ads
12 1 (0.55%) dbt
12 1 (0.55%) Serverless
Communications & Networking
1 15 (8.20%) SMS
2 1 (0.55%) LAN
Database & Business Intelligence
1 38 (20.77%) Looker
2 36 (19.67%) Power BI
3 28 (15.30%) BigQuery
4 26 (14.21%) Metadata
5 9 (4.92%) Tableau
6 2 (1.09%) Mixpanel
7 1 (0.55%) Amazon Redshift
7 1 (0.55%) Azure SQL Database
7 1 (0.55%) Data Warehouse
Development Applications
1 6 (3.28%) Axure RP
1 6 (3.28%) Balsamiq
2 4 (2.19%) JIRA
3 1 (0.55%) Bitbucket
3 1 (0.55%) Git
3 1 (0.55%) Selenium
General
1 111 (60.66%) Marketing
2 80 (43.72%) Analytical Skills
3 61 (33.33%) Social Skills
4 39 (21.31%) Public Sector
5 29 (15.85%) Inclusion and Diversity
6 26 (14.21%) Organisational Skills
6 26 (14.21%) Retail
7 21 (11.48%) Law
8 14 (7.65%) Finance
9 13 (7.10%) Advertising
10 11 (6.01%) Brand Awareness
11 9 (4.92%) Automotive
12 7 (3.83%) Publishing
13 5 (2.73%) German Language
13 5 (2.73%) Presentation Skills
14 4 (2.19%) French Language
14 4 (2.19%) Manufacturing
15 3 (1.64%) Electronics
15 3 (1.64%) Influencing Skills
15 3 (1.64%) Legal
Job Titles
1 41 (22.40%) Analyst
2 27 (14.75%) Performance Analyst
3 17 (9.29%) Coordinator
4 13 (7.10%) E-Commerce Manager
5 11 (6.01%) Senior
5 11 (6.01%) SEO Specialist
6 8 (4.37%) Marketing Executive
6 8 (4.37%) Marketing Manager
7 7 (3.83%) Analytics Manager
7 7 (3.83%) E-Commerce Specialist
8 6 (3.28%) Designer
8 6 (3.28%) Lead
8 6 (3.28%) Marketing Analyst
8 6 (3.28%) Product Manager
8 6 (3.28%) UX Designer
9 5 (2.73%) Digital Content Editor
9 5 (2.73%) Digital Editor
9 5 (2.73%) Testing Analyst
9 5 (2.73%) Web Analytics Analyst
9 5 (2.73%) Web Marketing Analyst
Libraries, Frameworks & Software Standards
1 26 (14.21%) HTML
2 25 (13.66%) CSS
3 1 (0.55%) DOM
3 1 (0.55%) jQuery
3 1 (0.55%) JSON
Miscellaneous
1 27 (14.75%) Social Media
2 18 (9.84%) Algorithms
3 16 (8.74%) Analytical Mindset
4 13 (7.10%) Blog
5 10 (5.46%) Product Ownership
6 9 (4.92%) Web Conferencing
7 7 (3.83%) Onboarding
8 6 (3.28%) Self-Motivation
9 5 (2.73%) Data Structures
9 5 (2.73%) Driving Licence
9 5 (2.73%) Marketing Technology
9 5 (2.73%) Podcast
9 5 (2.73%) Video Editing
10 3 (1.64%) Digital Media
10 3 (1.64%) Embedded Systems
11 2 (1.09%) Educational Technology
11 2 (1.09%) EPoS
11 2 (1.09%) Learning Management System
11 2 (1.09%) Photography
12 1 (0.55%) Legacy Systems
Processes & Methodologies
1 180 (98.36%) Analytics
2 83 (45.36%) SEO
3 70 (38.25%) Digital Marketing
4 54 (29.51%) User Experience
5 47 (25.68%) Actionable Insight
6 44 (24.04%) AI
7 41 (22.40%) E-Commerce
8 39 (21.31%) Agile
9 33 (18.03%) Business Intelligence
10 31 (16.94%) B2B
11 30 (16.39%) Collaborative Working
12 29 (15.85%) CRM
12 29 (15.85%) Data Analysis
13 27 (14.75%) Performance Measurement
14 26 (14.21%) A/B Testing
14 26 (14.21%) Email Marketing
15 25 (13.66%) Performance Analysis
16 24 (13.11%) B2C
16 24 (13.11%) Copywriting
16 24 (13.11%) Mentoring
Programming Languages
1 46 (25.14%) SQL
2 9 (4.92%) JavaScript
3 7 (3.83%) Python
Qualifications
1 35 (19.13%) Degree
2 22 (12.02%) SC Cleared
2 22 (12.02%) Security Cleared
3 4 (2.19%) DBS Check
4 3 (1.64%) BPSS Clearance
4 3 (1.64%) DV Cleared
5 1 (0.55%) Numerate Degree
Quality Assurance & Compliance
1 23 (12.57%) Accessibility
2 21 (11.48%) GDPR
3 19 (10.38%) QA
4 8 (4.37%) Data Quality
4 8 (4.37%) WCAG
5 6 (3.28%) Actionable Recommendations
6 3 (1.64%) PERC
Vendors
1 175 (95.63%) Google
2 41 (22.40%) Microsoft
3 21 (11.48%) Adobe
4 15 (8.20%) Salesforce
5 11 (6.01%) Pardot
6 9 (4.92%) Ahrefs
6 9 (4.92%) HubSpot
7 8 (4.37%) Hotjar
7 8 (4.37%) Screaming Frog
8 5 (2.73%) dotdigital
8 5 (2.73%) Marketo
8 5 (2.73%) Salesforce Marketing Cloud
8 5 (2.73%) YouTube
9 4 (2.19%) Instagram
10 3 (1.64%) TikTok
11 2 (1.09%) Amplitude
11 2 (1.09%) Facebook
11 2 (1.09%) WooCommerce
12 1 (0.55%) CA Agile Central
12 1 (0.55%) Pinterest