Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 18 August 2026, with comparisons to the same periods in the previous two years.

6 months to
18 Aug 2026
Same period 2025 Same period 2024
Rank 516 372 560
Rank change year-on-year -144 +188 -68
Permanent jobs citing Google Analytics 223 309 212
As % of all permanent jobs in England 0.23% 0.71% 0.29%
As % of the Cloud Services category 0.90% 2.14% 0.93%
Number of salaries quoted 176 186 170
10th Percentile £28,375 £27,250 £26,250
25th Percentile £31,250 £31,250 £32,500
Median annual salary (50th Percentile) £39,000 £42,500 £45,995
Median % change year-on-year -8.24% -7.60% +8.22%
75th Percentile £55,000 £57,188 £59,688
90th Percentile £69,305 £73,750 £70,000
UK median annual salary £39,000 £42,500 £45,000
% change year-on-year -8.24% -5.56% +5.88%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,737 14,435 22,875
As % of all permanent jobs advertised in England 26.02% 32.95% 31.69%
Number of salaries quoted 16,878 10,208 16,866
10th Percentile £31,425 £29,750 £32,500
25th Percentile £45,000 £40,000 £43,750
Median annual salary (50th Percentile) £64,500 £60,000 £60,000
Median % change year-on-year +7.50% - -7.69%
75th Percentile £85,000 £80,000 £82,213
90th Percentile £100,000 £101,250 £100,000
UK median annual salary £62,500 £60,000 £60,000
% change year-on-year +4.17% - -6.25%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 18 August 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 18 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -93 68 £55,000 -4.35% 98
North of England -37 48 £37,000 +7.25% 40
South East -37 44 £41,500 -1.48% 37
North West -8 33 £31,500 -5.97% 24
East of England -39 28 £37,500 +11.94% 8
Midlands -46 18 £41,500 -4.60% 12
West Midlands -31 10 £43,750 +16.67% 6
North East -52 10 £80,000 +50.66% 5
South West -69 10 £32,500 -7.14% 13
East Midlands -29 8 £32,250 -25.86% 6
Yorkshire -31 5 £34,000 -15.00% 11
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 31 (13.90%) CMS
2 22 (9.87%) WordPress
3 3 (1.35%) Confluence
4 2 (0.90%) Apache Airflow
4 2 (0.90%) Umbraco
5 1 (0.45%) Apache
5 1 (0.45%) SAS
Applications
1 20 (8.97%) Microsoft Excel
2 9 (4.04%) Microsoft Office
3 6 (2.69%) Adobe XD
4 5 (2.24%) Adobe Creative Suite
4 5 (2.24%) Spreadsheet
5 4 (1.79%) Microsoft PowerPoint
6 2 (0.90%) Photoshop
6 2 (0.90%) UserZoom
7 1 (0.45%) Adobe Illustrator
7 1 (0.45%) Elementor
7 1 (0.45%) InDesign
7 1 (0.45%) SPSS
7 1 (0.45%) Trello
Business Applications
1 26 (11.66%) Shopify
2 14 (6.28%) Magento
Cloud Services
1 45 (20.18%) Power Platform
2 39 (17.49%) Google Tag Manager
3 37 (16.59%) GCP
4 36 (16.14%) Google Ads
5 14 (6.28%) AWS
6 10 (4.48%) Azure
7 9 (4.04%) Figma
8 8 (3.59%) Canva
8 8 (3.59%) dbt
9 7 (3.14%) MailChimp
10 6 (2.69%) Bloomreach
10 6 (2.69%) Dataform
11 5 (2.24%) Amazon S3
11 5 (2.24%) AWS Lambda
11 5 (2.24%) Google Sheets
11 5 (2.24%) Meta Ads
11 5 (2.24%) Serverless
12 4 (1.79%) Contentsquare
12 4 (1.79%) GitHub
12 4 (1.79%) Google Data Studio
Communications & Networking
1 18 (8.07%) SMS
2 2 (0.90%) LAN
3 1 (0.45%) DNS
3 1 (0.45%) SSL
Database & Business Intelligence
1 49 (21.97%) Looker
2 45 (20.18%) Power BI
3 30 (13.45%) BigQuery
4 26 (11.66%) Metadata
5 14 (6.28%) Tableau
6 7 (3.14%) Data Warehouse
7 5 (2.24%) Amazon Redshift
8 4 (1.79%) Mixpanel
9 2 (0.90%) Data Lake
10 1 (0.45%) Azure SQL Database
10 1 (0.45%) Data Mining
Development Applications
1 6 (2.69%) Axure RP
1 6 (2.69%) Balsamiq
2 4 (1.79%) JIRA
3 1 (0.45%) Bitbucket
3 1 (0.45%) Git
3 1 (0.45%) Selenium
3 1 (0.45%) Visual Website Optimizer
General
1 139 (62.33%) Marketing
2 104 (46.64%) Analytical Skills
3 84 (37.67%) Social Skills
4 43 (19.28%) Retail
5 41 (18.39%) Public Sector
6 32 (14.35%) Organisational Skills
7 31 (13.90%) Inclusion and Diversity
8 24 (10.76%) Finance
9 23 (10.31%) Law
10 14 (6.28%) Advertising
11 11 (4.93%) Presentation Skills
12 10 (4.48%) Brand Awareness
13 7 (3.14%) Influencing Skills
13 7 (3.14%) Manufacturing
14 4 (1.79%) Banking
14 4 (1.79%) Electronics
14 4 (1.79%) Publishing
15 3 (1.35%) Legal
16 2 (0.90%) Pharmaceutical
16 2 (0.90%) Telecoms
Job Titles
1 47 (21.08%) Analyst
2 27 (12.11%) Senior
3 23 (10.31%) Performance Analyst
4 15 (6.73%) E-Commerce Manager
5 13 (5.83%) Coordinator
5 13 (5.83%) Marketing Executive
6 12 (5.38%) Digital Analyst
7 11 (4.93%) Data Engineer
7 11 (4.93%) E-Commerce Executive
7 11 (4.93%) SEO Specialist
8 10 (4.48%) Lead
9 9 (4.04%) Senior Analyst
9 9 (4.04%) SEO Executive
10 8 (3.59%) Marketing Analyst
11 7 (3.14%) Analytics Manager
11 7 (3.14%) Designer
11 7 (3.14%) Digital Executive
11 7 (3.14%) E-Commerce Specialist
11 7 (3.14%) Paid Search Manager
11 7 (3.14%) Search Manager
Libraries, Frameworks & Software Standards
1 31 (13.90%) HTML
2 30 (13.45%) CSS
3 1 (0.45%) DOM
3 1 (0.45%) Framer.js
3 1 (0.45%) jQuery
3 1 (0.45%) JSON
Miscellaneous
1 37 (16.59%) Social Media
2 21 (9.42%) Analytical Mindset
3 14 (6.28%) Algorithms
4 13 (5.83%) Product Ownership
5 12 (5.38%) Blog
6 10 (4.48%) Web Conferencing
7 9 (4.04%) Educational Technology
8 8 (3.59%) Marketing Technology
9 6 (2.69%) Driving Licence
9 6 (2.69%) Video Editing
10 5 (2.24%) Data Structures
10 5 (2.24%) Onboarding
11 4 (1.79%) Embedded Systems
11 4 (1.79%) Management Information System
11 4 (1.79%) Photography
11 4 (1.79%) Podcast
11 4 (1.79%) Self-Motivation
12 3 (1.35%) Digital Media
13 2 (0.90%) EPoS
13 2 (0.90%) Learning Management System
Processes & Methodologies
1 220 (98.65%) Analytics
2 91 (40.81%) Digital Marketing
3 85 (38.12%) SEO
4 78 (34.98%) Actionable Insight
5 61 (27.35%) User Experience
6 58 (26.01%) E-Commerce
7 54 (24.22%) Agile
8 53 (23.77%) Decision-Making
9 46 (20.63%) Business Intelligence
10 41 (18.39%) CRM
11 39 (17.49%) Email Marketing
11 39 (17.49%) Stakeholder Management
12 38 (17.04%) AI
13 37 (16.59%) Problem-Solving
14 32 (14.35%) User Research
15 31 (13.90%) A/B Testing
16 30 (13.45%) Collaborative Culture
16 30 (13.45%) Pay per click
17 29 (13.00%) Performance Analysis
18 28 (12.56%) Continuous Improvement
Programming Languages
1 65 (29.15%) SQL
2 17 (7.62%) Python
3 12 (5.38%) JavaScript
Qualifications
1 45 (20.18%) Degree
2 28 (12.56%) SC Cleared
2 28 (12.56%) Security Cleared
3 7 (3.14%) BPSS Clearance
3 7 (3.14%) DV Cleared
4 4 (1.79%) DBS Check
5 1 (0.45%) Numerate Degree
Quality Assurance & Compliance
1 32 (14.35%) GDPR
2 24 (10.76%) Accessibility
3 23 (10.31%) Data Quality
4 19 (8.52%) QA
5 14 (6.28%) Actionable Recommendations
6 11 (4.93%) WCAG
7 4 (1.79%) PERC
Systems Management
1 2 (0.90%) Terraform
Vendors
1 216 (96.86%) Google
2 47 (21.08%) Microsoft
3 18 (8.07%) Adobe
4 17 (7.62%) YouTube
5 13 (5.83%) HubSpot
6 11 (4.93%) Ahrefs
7 10 (4.48%) Salesforce
8 9 (4.04%) Hotjar
9 8 (3.59%) Screaming Frog
10 7 (3.14%) Facebook
10 7 (3.14%) Instagram
10 7 (3.14%) Marketo
11 5 (2.24%) Pardot
11 5 (2.24%) Salesforce Marketing Cloud
11 5 (2.24%) TikTok
12 4 (1.79%) Amplitude
12 4 (1.79%) dotdigital
13 3 (1.35%) Pinterest
14 2 (0.90%) Snapchat
14 2 (0.90%) WooCommerce