Period
to 9 December 2018

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 9 December 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK > England
6 months to
9 Dec 2018
Same period 2017 Same period 2016
Rank 568 504 543
Rank change year-on-year -64 +39 -43
Permanent jobs citing Google Analytics 662 890 864
As % of all permanent IT jobs advertised in England 0.45% 0.53% 0.49%
As % of the Cloud Services category 1.81% 2.77% 3.67%
Number of salaries quoted 563 728 708
England median annual salary £40,000 £38,750 £37,500
Median salary % change year-on-year +3.23% +3.33% -
10th Percentile £26,250 £25,350 £25,500
90th Percentile £67,500 £62,500 £60,000
UK median annual salary £40,000 £38,500 £37,500
% change year-on-year +3.90% +2.67% -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Permanent vacancies with a requirement for cloud computing skills 36,519 32,115 23,538
As % of all permanent IT jobs advertised in England 24.72% 19.21% 13.36%
Number of salaries quoted 29,480 26,748 19,888
England median annual salary £55,000 £52,500 £52,500
Median salary % change year-on-year +4.76% - +5.00%
10th Percentile £30,000 £27,750 £28,750
90th Percentile £86,250 £81,250 £80,000
UK median annual salary £55,000 £52,500 £50,001
% change year-on-year +4.76% +5.00% +0.00%

Google Analytics
Job Vacancy Trend in England

Job postings citing Google Analytics as a percentage of all IT jobs advertised in England.

Job vacancy trend for Google Analytics in England

Google Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in England.

Salary trend for Google Analytics in England

Google Analytics
Salary Histogram in England

The salary distribution of IT jobs citing Google Analytics in England over the 6 months to 9 December 2018.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 9 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -41 329 £45,000 +5.88% 96
South East +1 120 £40,000 - 18
North of England +1 95 £37,500 +7.14% 44
North West +3 49 £42,500 +21.43% 22
Yorkshire +11 46 £35,000 - 21
East of England +12 44 £42,500 +41.67% 13
Midlands -35 44 £30,000 +3.45% 28
South West +25 30 £33,315 +2.51% 15
West Midlands +5 28 £30,250 +0.83% 18
East Midlands -4 16 £27,500 -6.78% 10
Google Analytics
UK

For the 6 months to 9 December 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Google Analytics.

1 658 (99.40%) Analytics
2 654 (98.79%) Google
3 330 (49.85%) Marketing
4 199 (30.06%) SQL
5 197 (29.76%) HTML
6 182 (27.49%) User Experience
7 173 (26.13%) SEO
8 168 (25.38%) JavaScript
8 168 (25.38%) E-Commerce
9 159 (24.02%) Analytical Skills
10 140 (21.15%) CSS
10 140 (21.15%) Agile Software Development
11 124 (18.73%) Adobe
12 123 (18.58%) Digital Marketing
13 102 (15.41%) Degree
14 98 (14.80%) AdWords
15 87 (13.14%) Web Analytics
16 83 (12.54%) Python
17 82 (12.39%) Visualisation
18 76 (11.48%) Microsoft Excel
19 75 (11.33%) Microsoft
20 74 (11.18%) CMS
21 73 (11.03%) Business Intelligence
21 73 (11.03%) Tableau
22 70 (10.57%) Pay per click
23 69 (10.42%) Social Media
23 69 (10.42%) Google Tag Manager
24 68 (10.27%) CRM
25 67 (10.12%) HTML5
26 64 (9.67%) Web Development

Google Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 74 (11.18%) CMS
2 27 (4.08%) SAS
2 27 (4.08%) WordPress
3 18 (2.72%) EPiServer
4 17 (2.57%) IIS
5 10 (1.51%) Apache
5 10 (1.51%) Marvel
6 9 (1.36%) Apache Spark
7 8 (1.21%) Adobe Experience Manager
7 8 (1.21%) Elasticsearch
8 7 (1.06%) Drupal
9 6 (0.91%) Sitecore CMS
9 6 (0.91%) Sitefinity
9 6 (0.91%) Umbraco
10 4 (0.60%) nginx
10 4 (0.60%) SharePoint
11 3 (0.45%) Apache Pig
11 3 (0.45%) Tomcat
12 2 (0.30%) Facebook Platform
12 2 (0.30%) Mule
Applications
1 76 (11.48%) Microsoft Excel
2 43 (6.50%) Photoshop
3 19 (2.87%) Microsoft PowerPoint
4 18 (2.72%) InVision
5 15 (2.27%) Adobe Illustrator
6 12 (1.81%) Adobe Creative Suite
7 10 (1.51%) Microsoft Office
8 8 (1.21%) SPSS
9 7 (1.06%) Spreadsheet
10 3 (0.45%) UXPin
11 2 (0.30%) InDesign
12 1 (0.15%) Flinto
12 1 (0.15%) Stata
Business Applications
1 12 (1.81%) WebTrends
2 8 (1.21%) FastStats
2 8 (1.21%) Unica
3 7 (1.06%) Salesforce.com CRM
4 6 (0.91%) Adobe Campaign
4 6 (0.91%) Magento
4 6 (0.91%) SAP Hybris
5 5 (0.76%) Abakus
5 5 (0.76%) Shopify
6 4 (0.60%) Eloqua
7 3 (0.45%) Payment Gateway
8 2 (0.30%) Dynamics CRM
8 2 (0.30%) Sprinklr
9 1 (0.15%) Raiser's Edge
9 1 (0.15%) SAP ERP
Cloud Services
1 98 (14.80%) AdWords
2 69 (10.42%) Google Tag Manager
3 63 (9.52%) Adobe Analytics
4 57 (8.61%) Amazon AWS
5 28 (4.23%) Microsoft Azure
6 26 (3.93%) Google Cloud Platform
7 15 (2.27%) SaaS
8 7 (1.06%) Firebase
9 6 (0.91%) MailChimp
10 5 (0.76%) AWS CloudFormation
10 5 (0.76%) Google Attribution 360
11 4 (0.60%) Adobe Creative Cloud
11 4 (0.60%) Amazon EC2
11 4 (0.60%) npm
11 4 (0.60%) Salesforce Sales Cloud
12 3 (0.45%) Amazon S3
12 3 (0.45%) NuGet
13 2 (0.30%) GitHub
13 2 (0.30%) Google Play
14 1 (0.15%) G Suite
Communications & Networking
1 11 (1.66%) Internet
2 5 (0.76%) PPP
3 4 (0.60%) DNS
3 4 (0.60%) Firewall
4 3 (0.45%) HTTP
4 3 (0.45%) HTTPS
4 3 (0.45%) SSL
5 2 (0.30%) SMS
6 1 (0.15%) Broadband
6 1 (0.15%) SAN
Database & Business Intelligence
1 54 (8.16%) SQL Server
2 45 (6.80%) Power BI
3 43 (6.50%) MySQL
4 30 (4.53%) Hadoop
5 27 (4.08%) Apache Hive
5 27 (4.08%) Data Mining
6 24 (3.63%) NoSQL
7 23 (3.47%) BigQuery
7 23 (3.47%) Spotfire
8 22 (3.32%) Relational Database
9 20 (3.02%) Big Data
10 19 (2.87%) QlikView
11 18 (2.72%) Data Warehouse
11 18 (2.72%) Mixpanel
11 18 (2.72%) SQL Server 2016
12 11 (1.66%) Amazon Redshift
12 11 (1.66%) RDBMS
13 9 (1.36%) Qlik Sense
13 9 (1.36%) SQL Server Integration Services
14 8 (1.21%) Looker
Development Applications
1 58 (8.76%) Git (software)
1 58 (8.76%) JIRA
2 23 (3.47%) Subversion
3 20 (3.02%) Visual Studio
4 18 (2.72%) Visual Website Optimizer
5 14 (2.11%) webpack
6 10 (1.51%) Balsamiq Mockups
7 9 (1.36%) Jenkins
8 7 (1.06%) Axure RP
8 7 (1.06%) Bitbucket
9 6 (0.91%) Selenium
10 5 (0.76%) Firebug
10 5 (0.76%) GitLab
10 5 (0.76%) Grunt
10 5 (0.76%) gulp
10 5 (0.76%) HP UFT
11 4 (0.60%) Team Foundation Server
11 4 (0.60%) TeamCity
12 3 (0.45%) Cucumber
12 3 (0.45%) SpecFlow
General
1 330 (49.85%) Marketing
2 63 (9.52%) Retail
3 55 (8.31%) Finance
4 45 (6.80%) Advertising
5 20 (3.02%) Games
6 19 (2.87%) Publishing
7 8 (1.21%) Brand Awareness
7 8 (1.21%) Manufacturing
8 6 (0.91%) Banking
9 5 (0.76%) Automotive
10 4 (0.60%) Multimedia
11 3 (0.45%) Back Office
11 3 (0.45%) Law
11 3 (0.45%) Local Government
11 3 (0.45%) Pharmaceutical
12 2 (0.30%) Investment Banking
12 2 (0.30%) Legal
12 2 (0.30%) Spanish Language
12 2 (0.30%) Telecoms
13 1 (0.15%) French Language
Job Titles
1 176 (26.59%) Analyst
2 109 (16.47%) Developer
3 73 (11.03%) Digital Analyst
4 46 (6.95%) Data Analyst
5 43 (6.50%) Web Analyst
6 35 (5.29%) Product Manager
7 30 (4.53%) Designer
7 30 (4.53%) Senior Analyst
8 27 (4.08%) Data Scientist
9 26 (3.93%) Marketing Manager
10 24 (3.63%) Front End Developer (Client-Side Developer)
11 23 (3.47%) Analytics Manager
12 22 (3.32%) UX Designer
13 20 (3.02%) Digital Executive
14 18 (2.72%) SEO Executive
15 17 (2.57%) Insight Analyst
15 17 (2.57%) Marketing Executive
15 17 (2.57%) Senior Developer
16 16 (2.42%) Google Analytics Analyst
16 16 (2.42%) Web Developer
Libraries, Frameworks & Software Standards
1 197 (29.76%) HTML
2 140 (21.15%) CSS
3 67 (10.12%) HTML5
4 50 (7.55%) jQuery
5 48 (7.25%) .NET
6 43 (6.50%) CSS3
7 34 (5.14%) Web Services
8 27 (4.08%) Node.js
9 23 (3.47%) XML
10 22 (3.32%) .NET Framework
11 21 (3.17%) React
12 20 (3.02%) ASP.NET
12 20 (3.02%) JSON
12 20 (3.02%) Twitter Bootstrap
13 16 (2.42%) AngularJS
14 15 (2.27%) Sass
15 14 (2.11%) Vue.js
16 11 (1.66%) LESS
16 11 (1.66%) XHTML
17 10 (1.51%) ASP.NET MVC
Miscellaneous
1 182 (27.49%) User Experience
2 159 (24.02%) Analytical Skills
3 69 (10.42%) Social Media
4 31 (4.68%) Algorithms
5 28 (4.23%) Self-Motivation
6 26 (3.93%) Mobile App
7 14 (2.11%) Marketing Technology
7 14 (2.11%) Social Network
8 12 (1.81%) Fintech
9 9 (1.36%) Blog
9 9 (1.36%) Greenfield Project
10 8 (1.21%) Virtual Team
11 7 (1.06%) Digital Media
11 7 (1.06%) NHS
12 6 (0.91%) Credit Risk
13 5 (0.76%) Analytical Mindset
13 5 (0.76%) BBC
13 5 (0.76%) Data Structures
13 5 (0.76%) Life Science
14 4 (0.60%) Tandem
Operating Systems
1 29 (4.38%) Android
2 21 (3.17%) Linux
3 18 (2.72%) Apple iOS
4 16 (2.42%) Windows
5 9 (1.36%) Unix
6 4 (0.60%) Windows NT
7 2 (0.30%) Windows Phone
Processes & Methodologies
1 658 (99.40%) Analytics
2 173 (26.13%) SEO
3 168 (25.38%) E-Commerce
4 140 (21.15%) Agile Software Development
5 123 (18.58%) Digital Marketing
6 87 (13.14%) Web Analytics
7 82 (12.39%) Visualisation
8 73 (11.03%) Business Intelligence
9 70 (10.57%) Pay per click
10 68 (10.27%) CRM
11 64 (9.67%) Web Development
12 60 (9.06%) Data Visualisation
13 59 (8.91%) Data Analysis
14 56 (8.46%) Digital Analytics
15 55 (8.31%) Decision-Making
16 52 (7.85%) A/B Testing
17 51 (7.70%) Data Science
17 51 (7.70%) Problem-Solving
18 49 (7.40%) Project Management
19 44 (6.65%) Content Management
Programming Languages
1 199 (30.06%) SQL
2 168 (25.38%) JavaScript
3 83 (12.54%) Python
4 59 (8.91%) R
5 49 (7.40%) PHP
6 45 (6.80%) C#
7 43 (6.50%) Java
8 29 (4.38%) T-SQL
9 23 (3.47%) C++
9 23 (3.47%) Delphi
10 11 (1.66%) PHP 5
11 7 (1.06%) VBA
12 6 (0.91%) C
12 6 (0.91%) TypeScript
13 5 (0.76%) Scala
13 5 (0.76%) VB.NET
14 4 (0.60%) VB
15 3 (0.45%) Natural
15 3 (0.45%) RPG
15 3 (0.45%) RPG IV
Qualifications
1 102 (15.41%) Degree
2 19 (2.87%) Master's Degree
3 10 (1.51%) Numerate Degree
4 7 (1.06%) Analytics IQ
5 3 (0.45%) Computer Science Degree
6 2 (0.30%) MBA
6 2 (0.30%) PhD
7 1 (0.15%) ISTQB
7 1 (0.15%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 31 (4.68%) QA
2 22 (3.32%) GDPR
3 6 (0.91%) Actionable Recommendations
4 4 (0.60%) Data Quality
4 4 (0.60%) SLA
5 3 (0.45%) ISO/IEC 27001
6 1 (0.15%) Section 508
System Software
1 12 (1.81%) Docker
2 3 (0.45%) Active Directory
2 3 (0.45%) Apache Flume
Systems Management
1 5 (0.76%) HP ALM
1 5 (0.76%) HP Quality Center
2 3 (0.45%) Oozie
2 3 (0.45%) Systems Management Server (SMS)
3 2 (0.30%) Ambari
4 1 (0.15%) Kubernetes
4 1 (0.15%) Matomo
4 1 (0.15%) Plesk
Vendors
1 654 (98.79%) Google
2 124 (18.73%) Adobe
3 75 (11.33%) Microsoft
4 73 (11.03%) Tableau
5 43 (6.50%) Facebook
6 40 (6.04%) Optimizely
7 38 (5.74%) Salesforce.com
8 25 (3.78%) IBM
9 24 (3.63%) Twitter
10 23 (3.47%) Tealium
11 16 (2.42%) Zend
12 15 (2.27%) Oracle
13 14 (2.11%) Maxymiser
14 13 (1.96%) SAP
14 13 (1.96%) Screaming Frog
15 11 (1.66%) DoubleClick
15 11 (1.66%) Hotjar
15 11 (1.66%) hybris
16 10 (1.51%) Salesforce Marketing Cloud
17 8 (1.21%) Apteco