Period
to 17 February 2019

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 17 February 2019 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK > England
6 months to
17 Feb 2019
Same period 2018 Same period 2017
Rank 554 528 539
Rank change year-on-year -26 +11 -12
Permanent jobs citing Google Analytics 650 840 801
As % of all permanent IT jobs advertised in England 0.47% 0.51% 0.48%
As % of the Cloud Services category 1.82% 2.48% 3.44%
Number of salaries quoted 548 687 638
England median annual salary £41,250 £37,500 £40,000
Median salary % change year-on-year +10.00% -6.25% +6.67%
10th Percentile £26,250 £26,150 £25,750
90th Percentile £67,500 £60,000 £60,000
UK median annual salary £41,000 £37,500 £40,000
% change year-on-year +9.33% -6.25% +6.67%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Permanent vacancies with a requirement for cloud computing skills 35,642 33,894 23,275
As % of all permanent IT jobs advertised in England 25.65% 20.68% 14.04%
Number of salaries quoted 28,632 28,371 19,631
England median annual salary £55,000 £52,500 £51,000
Median salary % change year-on-year +4.76% +2.94% +2.00%
10th Percentile £30,500 £28,250 £28,500
90th Percentile £87,500 £82,500 £80,000
UK median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Google Analytics
Job Vacancy Trend in England

Job postings citing Google Analytics as a percentage of all IT jobs advertised in England.

Job vacancy trend for Google Analytics in England

Google Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in England.

Salary trend for Google Analytics in England

Google Analytics
Salary Histogram in England

The salary distribution of IT jobs citing Google Analytics in England over the 6 months to 17 February 2019.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 17 February 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -9 312 £45,000 +12.50% 114
South East +9 119 £40,000 - 18
North of England +30 111 £37,500 +7.14% 41
Yorkshire +62 65 £35,000 - 11
North West +15 45 £37,500 +7.14% 28
South West +42 39 £33,315 +21.15% 7
East of England +25 39 £37,700 +25.67% 14
Midlands -5 30 £27,500 -8.33% 13
West Midlands +1 15 £27,500 -8.33% 6
East Midlands +1 14 £27,500 -24.14% 7
North East +14 1 £25,000 - 2
Google Analytics
UK

For the 6 months to 17 February 2019, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Google Analytics.

1 646 (99.38%) Analytics
2 642 (98.77%) Google
3 324 (49.85%) Marketing
4 187 (28.77%) SQL
5 186 (28.62%) HTML
6 178 (27.38%) User Experience
7 164 (25.23%) E-Commerce
8 157 (24.15%) SEO
9 156 (24.00%) Agile Software Development
10 148 (22.77%) Analytical Skills
11 145 (22.31%) JavaScript
11 145 (22.31%) CSS
12 123 (18.92%) Adobe
13 112 (17.23%) Digital Marketing
14 104 (16.00%) Degree
15 101 (15.54%) Business Intelligence
16 92 (14.15%) CMS
17 89 (13.69%) Tableau
18 87 (13.38%) AdWords
19 81 (12.46%) Web Analytics
20 76 (11.69%) Visualisation
21 73 (11.23%) Google Tag Manager
22 71 (10.92%) Python
23 69 (10.62%) Microsoft Excel
23 69 (10.62%) Microsoft
23 69 (10.62%) Social Media
23 69 (10.62%) Pay per click
24 68 (10.46%) Web Development
25 67 (10.31%) HTML5
26 64 (9.85%) Adobe Analytics

Google Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 92 (14.15%) CMS
2 44 (6.77%) WordPress
3 21 (3.23%) SAS
4 16 (2.46%) IIS
5 13 (2.00%) EPiServer
5 13 (2.00%) SharePoint
6 12 (1.85%) Apache
7 11 (1.69%) Marvel
8 10 (1.54%) Sitecore CMS
9 7 (1.08%) Drupal
9 7 (1.08%) Umbraco
10 6 (0.92%) Adobe Experience Manager
11 5 (0.77%) Elasticsearch
12 4 (0.62%) nginx
13 3 (0.46%) Apache Spark
13 3 (0.46%) Facebook Platform
13 3 (0.46%) SharePoint 2010
13 3 (0.46%) Tomcat
13 3 (0.46%) WebSphere
14 2 (0.31%) Sitefinity
Applications
1 69 (10.62%) Microsoft Excel
2 44 (6.77%) Photoshop
3 21 (3.23%) InVision
4 20 (3.08%) Microsoft PowerPoint
5 15 (2.31%) Adobe Illustrator
5 15 (2.31%) Microsoft Office
6 7 (1.08%) SPSS
7 4 (0.62%) Spreadsheet
8 2 (0.31%) Adobe Creative Suite
8 2 (0.31%) UXPin
9 1 (0.15%) Fireworks
9 1 (0.15%) Flinto
9 1 (0.15%) InDesign
9 1 (0.15%) Weka
Business Applications
1 29 (4.46%) WebTrends
2 10 (1.54%) Magento
3 8 (1.23%) FastStats
4 7 (1.08%) Salesforce.com CRM
4 7 (1.08%) Shopify
5 6 (0.92%) Unica
6 5 (0.77%) SAP Hybris
7 4 (0.62%) SessionCam
8 3 (0.46%) Eloqua
9 2 (0.31%) Optimost
9 2 (0.31%) Payment Gateway
10 1 (0.15%) Dynamics CRM
10 1 (0.15%) SAP ERP
Cloud Services
1 87 (13.38%) AdWords
2 73 (11.23%) Google Tag Manager
3 64 (9.85%) Adobe Analytics
4 37 (5.69%) Amazon AWS
5 29 (4.46%) Google Cloud Platform
6 22 (3.38%) Microsoft Azure
7 19 (2.92%) SaaS
8 12 (1.85%) MailChimp
9 9 (1.38%) Adobe Creative Cloud
10 7 (1.08%) Salesforce Sales Cloud
11 6 (0.92%) Firebase
12 5 (0.77%) Office 365
13 4 (0.62%) npm
14 3 (0.46%) Amazon S3
14 3 (0.46%) OneDrive
14 3 (0.46%) Yammer
15 2 (0.31%) AWS CloudFormation
15 2 (0.31%) Kissmetrics
15 2 (0.31%) NuGet
15 2 (0.31%) Slack
Communications & Networking
1 12 (1.85%) Internet
2 7 (1.08%) DNS
2 7 (1.08%) Firewall
3 6 (0.92%) Intranet
4 4 (0.62%) PPP
5 3 (0.46%) HTTP
5 3 (0.46%) HTTPS
5 3 (0.46%) SSL
6 2 (0.31%) SMS
Database & Business Intelligence
1 61 (9.38%) Power BI
2 48 (7.38%) MySQL
3 41 (6.31%) SQL Server
4 29 (4.46%) Data Mining
5 25 (3.85%) Hadoop
6 24 (3.69%) BigQuery
7 22 (3.38%) Apache Hive
7 22 (3.38%) Spotfire
8 19 (2.92%) QlikView
9 16 (2.46%) Data Warehouse
9 16 (2.46%) Mixpanel
10 15 (2.31%) NoSQL
10 15 (2.31%) Relational Database
11 13 (2.00%) Big Data
12 11 (1.69%) SQL Server Reporting Services
13 10 (1.54%) SQL Server Integration Services
14 9 (1.38%) Amazon Redshift
14 9 (1.38%) BusinessObjects
14 9 (1.38%) Qlik Sense
14 9 (1.38%) SQL Server 2016
Development Applications
1 53 (8.15%) Git (software)
2 42 (6.46%) JIRA
3 28 (4.31%) Visual Website Optimizer
4 24 (3.69%) Subversion
5 14 (2.15%) Balsamiq Mockups
5 14 (2.15%) Visual Studio
6 13 (2.00%) Jenkins
6 13 (2.00%) webpack
7 10 (1.54%) Axure RP
8 6 (0.92%) Selenium
9 5 (0.77%) Firebug
10 4 (0.62%) Bitbucket
10 4 (0.62%) Grunt
10 4 (0.62%) gulp
10 4 (0.62%) HP UFT
10 4 (0.62%) Team Foundation Server
11 3 (0.46%) Octopus Deploy
11 3 (0.46%) Sonatype Nexus
11 3 (0.46%) TeamCity
12 2 (0.31%) Cucumber
General
1 324 (49.85%) Marketing
2 50 (7.69%) Retail
3 46 (7.08%) Advertising
4 35 (5.38%) Finance
5 17 (2.62%) Publishing
6 14 (2.15%) Games
7 8 (1.23%) Banking
7 8 (1.23%) Telecoms
8 6 (0.92%) Legal
8 6 (0.92%) Local Government
8 6 (0.92%) Manufacturing
9 5 (0.77%) Back Office
9 5 (0.77%) Brand Awareness
9 5 (0.77%) Multimedia
10 3 (0.46%) Law
10 3 (0.46%) Pharmaceutical
11 2 (0.31%) Automotive
11 2 (0.31%) Electronics
11 2 (0.31%) Investment Banking
12 1 (0.15%) iGaming
Job Titles
1 180 (27.69%) Analyst
2 102 (15.69%) Developer
3 70 (10.77%) Digital Analyst
4 45 (6.92%) Data Analyst
5 36 (5.54%) Designer
6 33 (5.08%) Web Analyst
7 32 (4.92%) Product Manager
7 32 (4.92%) UX Designer
8 29 (4.46%) Senior Analyst
9 25 (3.85%) Marketing Manager
10 22 (3.38%) Data Scientist
10 22 (3.38%) Front End Developer (Client-Side Developer)
11 21 (3.23%) Insight Analyst
11 21 (3.23%) Senior Developer
12 20 (3.08%) Analytics Manager
12 20 (3.08%) Digital Executive
12 20 (3.08%) Google Analytics Analyst
13 18 (2.77%) Marketing Executive
13 18 (2.77%) Web Developer
14 16 (2.46%) Digital Analytics Analyst
Libraries, Frameworks & Software Standards
1 186 (28.62%) HTML
2 145 (22.31%) CSS
3 67 (10.31%) HTML5
4 61 (9.38%) jQuery
5 55 (8.46%) CSS3
6 30 (4.62%) .NET
7 27 (4.15%) Web Services
8 23 (3.54%) Node.js
8 23 (3.54%) Twitter Bootstrap
9 20 (3.08%) JSON
10 19 (2.92%) React
11 18 (2.77%) .NET Framework
12 15 (2.31%) Vue.js
13 13 (2.00%) AngularJS
14 11 (1.69%) LESS
15 10 (1.54%) ASP.NET
16 9 (1.38%) Sass
16 9 (1.38%) XHTML
16 9 (1.38%) XML
16 9 (1.38%) Zend Framework
Miscellaneous
1 178 (27.38%) User Experience
2 148 (22.77%) Analytical Skills
3 69 (10.62%) Social Media
4 22 (3.38%) Algorithms
5 18 (2.77%) Mobile App
5 18 (2.77%) Social Network
6 17 (2.62%) Self-Motivation
7 15 (2.31%) Marketing Technology
8 14 (2.15%) Greenfield Project
9 9 (1.38%) Blog
9 9 (1.38%) Virtual Team
10 8 (1.23%) Data Protection Act
11 7 (1.08%) Fintech
12 5 (0.77%) Analytical Mindset
12 5 (0.77%) Contract for Difference
12 5 (0.77%) Credit Risk
12 5 (0.77%) Foreign Exchange (FX)
12 5 (0.77%) Spread Betting
13 4 (0.62%) Data Structures
13 4 (0.62%) Life Science
Operating Systems
1 30 (4.62%) Linux
2 27 (4.15%) Android
3 24 (3.69%) Apple iOS
4 17 (2.62%) Unix
5 15 (2.31%) Windows
6 7 (1.08%) Windows NT
7 4 (0.62%) Ubuntu
8 1 (0.15%) Mac OS
8 1 (0.15%) Mac OS X
8 1 (0.15%) Windows Server
Processes & Methodologies
1 646 (99.38%) Analytics
2 164 (25.23%) E-Commerce
3 157 (24.15%) SEO
4 156 (24.00%) Agile Software Development
5 112 (17.23%) Digital Marketing
6 101 (15.54%) Business Intelligence
7 81 (12.46%) Web Analytics
8 76 (11.69%) Visualisation
9 69 (10.62%) Pay per click
10 68 (10.46%) Web Development
11 64 (9.85%) CRM
12 63 (9.69%) Content Management
13 62 (9.54%) Problem-Solving
14 59 (9.08%) A/B Testing
15 58 (8.92%) Digital Analytics
16 55 (8.46%) Data Visualisation
17 53 (8.15%) Data Analysis
18 52 (8.00%) Decision-Making
19 45 (6.92%) Stakeholder Management
20 44 (6.77%) Data Science
Programming Languages
1 187 (28.77%) SQL
2 145 (22.31%) JavaScript
3 71 (10.92%) Python
4 64 (9.85%) PHP
5 49 (7.54%) R
6 43 (6.62%) Java
7 29 (4.46%) C#
8 23 (3.54%) Delphi
9 22 (3.38%) C++
10 18 (2.77%) T-SQL
11 14 (2.15%) PHP 5
12 7 (1.08%) VB
13 6 (0.92%) Apple Swift
14 5 (0.77%) TypeScript
15 4 (0.62%) Objective-C
15 4 (0.62%) VBA
16 3 (0.46%) Natural
16 3 (0.46%) RPG IV
16 3 (0.46%) Ruby
16 3 (0.46%) VB.NET
Qualifications
1 104 (16.00%) Degree
2 16 (2.46%) Master's Degree
3 7 (1.08%) Computer Science Degree
3 7 (1.08%) Numerate Degree
4 6 (0.92%) Analytics IQ
5 3 (0.46%) CBAP
6 2 (0.31%) ISTQB
6 2 (0.31%) ISTQB Foundation Certification
6 2 (0.31%) MBA
Quality Assurance & Compliance
1 35 (5.38%) QA
2 20 (3.08%) GDPR
3 7 (1.08%) Data Quality
4 4 (0.62%) SLA
5 3 (0.46%) Actionable Recommendations
5 3 (0.46%) ISO/IEC 27001
System Software
1 7 (1.08%) Docker
2 3 (0.46%) Active Directory
Systems Management
1 4 (0.62%) HP ALM
1 4 (0.62%) HP Quality Center
2 1 (0.15%) Ambari
2 1 (0.15%) Kubernetes
Vendors
1 642 (98.77%) Google
2 123 (18.92%) Adobe
3 89 (13.69%) Tableau
4 69 (10.62%) Microsoft
5 34 (5.23%) Salesforce.com
6 33 (5.08%) Optimizely
7 32 (4.92%) Facebook
8 20 (3.08%) IBM
9 19 (2.92%) Hotjar
9 19 (2.92%) Maxymiser
9 19 (2.92%) Zend
10 18 (2.77%) Tealium
11 16 (2.46%) Twitter
12 13 (2.00%) Ensighten
12 13 (2.00%) hybris
12 13 (2.00%) Oracle
13 12 (1.85%) Salesforce Marketing Cloud
14 11 (1.69%) HubSpot
14 11 (1.69%) SAP
14 11 (1.69%) Sitecore