Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 3 April 2026, with comparisons to the same periods in the previous two years.

6 months to
3 Apr 2026
Same period 2025 Same period 2024
Rank 500 387 515
Rank change year-on-year -113 +128 +2
Permanent jobs citing Google Analytics 166 219 301
As % of all permanent jobs in England 0.23% 0.60% 0.38%
As % of the Cloud Services category 0.72% 1.59% 1.04%
Number of salaries quoted 124 88 284
10th Percentile £26,250 £31,500 £27,825
25th Percentile £29,938 £38,250 £31,500
Median annual salary (50th Percentile) £39,500 £46,250 £41,000
Median % change year-on-year -14.59% +12.80% -18.00%
75th Percentile £52,500 £57,813 £58,750
90th Percentile £60,125 £74,125 £68,750
UK median annual salary £39,000 £47,500 £41,000
% change year-on-year -17.89% +15.85% -13.68%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 23,134 13,795 28,810
As % of all permanent jobs advertised in England 32.54% 37.74% 36.64%
Number of salaries quoted 12,524 10,138 23,956
10th Percentile £30,000 £32,500 £30,000
25th Percentile £41,250 £45,000 £41,250
Median annual salary (50th Percentile) £60,000 £62,500 £57,500
Median % change year-on-year -4.00% +8.70% -11.54%
75th Percentile £82,500 £83,750 £77,500
90th Percentile £100,000 £105,000 £97,500
UK median annual salary £60,000 £62,500 £57,500
% change year-on-year -4.00% +8.70% -11.54%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 3 April 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 3 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -45 67 £45,500 -25.71% 29
North of England -48 37 £30,000 -25.00% 21
South East -61 23 £36,000 +2.86% 20
North West -21 21 £30,000 -25.00% 14
Midlands -51 15 £38,750 -9.88% 12
West Midlands -26 12 £40,000 -3.03% 5
East of England -21 11 £31,000 -34.74% 9
Yorkshire -53 9 £48,105 +6.90% 3
North East - 7 £33,000 - 4
South West -35 6 £30,000 -27.71% 2
East Midlands -51 3 £26,000 -40.23% 7
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 31 (18.67%) WordPress
2 23 (13.86%) CMS
3 4 (2.41%) Confluence
3 4 (2.41%) Drupal
4 2 (1.20%) Apache
4 2 (1.20%) Joomla!
4 2 (1.20%) Umbraco
5 1 (0.60%) Apache Airflow
Applications
1 14 (8.43%) Adobe XD
1 14 (8.43%) Microsoft Excel
2 7 (4.22%) Microsoft Office
2 7 (4.22%) Spreadsheet
3 4 (2.41%) Adobe Creative Suite
3 4 (2.41%) InDesign
3 4 (2.41%) Photoshop
4 3 (1.81%) Adobe Premiere
4 3 (1.81%) Trello
5 1 (0.60%) Adobe Illustrator
5 1 (0.60%) Notion
5 1 (0.60%) SketchUp
Business Applications
1 19 (11.45%) Magento
2 6 (3.61%) Shopify
3 2 (1.20%) Salesforce CRM
Cloud Services
1 29 (17.47%) Power Platform
2 22 (13.25%) GCP
3 17 (10.24%) Google Ads
4 15 (9.04%) Figma
5 14 (8.43%) Google Tag Manager
6 13 (7.83%) SaaS
7 12 (7.23%) MailChimp
8 8 (4.82%) Adobe Analytics
9 6 (3.61%) Azure
10 5 (3.01%) Contentsquare
10 5 (3.01%) Google Sheets
11 3 (1.81%) Azure Cosmos DB
11 3 (1.81%) Canva
11 3 (1.81%) GitHub
11 3 (1.81%) Google Data Studio
11 3 (1.81%) PaaS
12 2 (1.20%) Microsoft Copilot
13 1 (0.60%) Bloomreach
13 1 (0.60%) dbt
13 1 (0.60%) Firebase
Communications & Networking
1 4 (2.41%) SMS
2 1 (0.60%) VPN
Database & Business Intelligence
1 35 (21.08%) Looker
2 29 (17.47%) Power BI
3 19 (11.45%) BigQuery
3 19 (11.45%) Metadata
4 16 (9.64%) Tableau
5 4 (2.41%) Azure SQL Database
6 3 (1.81%) Power Query
7 1 (0.60%) Amazon Athena
7 1 (0.60%) Amazon RDS
Development Applications
1 14 (8.43%) Axure RP
1 14 (8.43%) Balsamiq
2 4 (2.41%) JIRA
3 3 (1.81%) Visual Studio
4 2 (1.20%) Visual Website Optimizer
5 1 (0.60%) Bitbucket
5 1 (0.60%) Git
5 1 (0.60%) Selenium
General
1 114 (68.67%) Marketing
2 59 (35.54%) Analytical Skills
3 49 (29.52%) Social Skills
4 32 (19.28%) Public Sector
5 26 (15.66%) Inclusion and Diversity
6 21 (12.65%) Retail
7 19 (11.45%) Organisational Skills
8 18 (10.84%) Law
9 15 (9.04%) Finance
10 11 (6.63%) Advertising
11 9 (5.42%) Automotive
12 8 (4.82%) Publishing
13 7 (4.22%) Brand Awareness
14 4 (2.41%) French Language
14 4 (2.41%) Games
14 4 (2.41%) German Language
15 3 (1.81%) Manufacturing
16 2 (1.20%) Influencing Skills
16 2 (1.20%) Presentation Skills
16 2 (1.20%) Telecoms
Job Titles
1 32 (19.28%) Analyst
2 13 (7.83%) Designer
2 13 (7.83%) Performance Analyst
2 13 (7.83%) UX Designer
3 12 (7.23%) Coordinator
4 11 (6.63%) Marketing Executive
5 10 (6.02%) E-Commerce Manager
5 10 (6.02%) E-Commerce Specialist
6 9 (5.42%) Data Analyst
6 9 (5.42%) SEO Specialist
7 8 (4.82%) Lead
7 8 (4.82%) Marketing Manager
7 8 (4.82%) Product Analyst
8 5 (3.01%) SEO Executive
9 4 (2.41%) PPC Executive
9 4 (2.41%) Senior
9 4 (2.41%) Web Manager
10 3 (1.81%) Campaign Marketing Manager
10 3 (1.81%) Content Manager
10 3 (1.81%) Digital Content Manager
Libraries, Frameworks & Software Standards
1 27 (16.27%) HTML
2 25 (15.06%) CSS
3 4 (2.41%) JSON
4 3 (1.81%) DOM
5 2 (1.20%) Next.js
6 1 (0.60%) jQuery
Miscellaneous
1 28 (16.87%) Social Media
2 21 (12.65%) Product Ownership
3 13 (7.83%) Algorithms
4 10 (6.02%) Driving Licence
5 9 (5.42%) Blog
6 7 (4.22%) Analytical Mindset
6 7 (4.22%) Onboarding
7 6 (3.61%) Marketing Technology
7 6 (3.61%) Photography
8 5 (3.01%) Digital Media
8 5 (3.01%) Self-Motivation
8 5 (3.01%) Web Conferencing
9 2 (1.20%) Data Structures
9 2 (1.20%) Educational Technology
9 2 (1.20%) EPoS
9 2 (1.20%) Graphic Design
9 2 (1.20%) Learning Management System
9 2 (1.20%) Mobile App
9 2 (1.20%) Podcast
10 1 (0.60%) NHS
Operating Systems
1 1 (0.60%) Android
1 1 (0.60%) Apple iOS
Processes & Methodologies
1 163 (98.19%) Analytics
2 80 (48.19%) SEO
3 60 (36.14%) Digital Marketing
3 60 (36.14%) User Experience
4 56 (33.73%) E-Commerce
5 40 (24.10%) Actionable Insight
6 36 (21.69%) AI
7 33 (19.88%) B2B
8 30 (18.07%) Data Analysis
9 28 (16.87%) Agile
10 26 (15.66%) Business Intelligence
10 26 (15.66%) Customer Experience
11 23 (13.86%) Mentoring
12 22 (13.25%) CRM
13 21 (12.65%) Decision-Making
14 19 (11.45%) User Research
14 19 (11.45%) Visualisation
15 18 (10.84%) Email Marketing
15 18 (10.84%) Performance Metrics
16 17 (10.24%) UX Design
Programming Languages
1 27 (16.27%) SQL
2 19 (11.45%) JavaScript
3 6 (3.61%) Python
4 3 (1.81%) R
Qualifications
1 30 (18.07%) Degree
2 18 (10.84%) SC Cleared
2 18 (10.84%) Security Cleared
3 3 (1.81%) BPSS Clearance
3 3 (1.81%) DBS Check
Quality Assurance & Compliance
1 25 (15.06%) Accessibility
2 15 (9.04%) WCAG
3 10 (6.02%) QA
4 7 (4.22%) GDPR
5 4 (2.41%) Actionable Recommendations
6 2 (1.20%) Data Quality
6 2 (1.20%) PMO
Vendors
1 161 (96.99%) Google
2 43 (25.90%) Microsoft
3 31 (18.67%) Adobe
4 19 (11.45%) Salesforce
5 8 (4.82%) Hotjar
5 8 (4.82%) Screaming Frog
6 7 (4.22%) Pardot
7 6 (3.61%) Facebook
7 6 (3.61%) HubSpot
7 6 (3.61%) Instagram
8 5 (3.01%) Ahrefs
9 3 (1.81%) Apple
9 3 (1.81%) Salesforce Marketing Cloud
10 2 (1.20%) dotdigital
10 2 (1.20%) TikTok
10 2 (1.20%) YouTube
11 1 (0.60%) Pinterest
11 1 (0.60%) Sage
11 1 (0.60%) Sitebulb
11 1 (0.60%) Spotify