Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 18 September 2026, with comparisons to the same periods in the previous two years.

6 months to
18 Sep 2026
Same period 2025 Same period 2024
Rank 494 384 569
Rank change year-on-year -110 +185 -101
Permanent jobs citing Google Analytics 264 274 185
As % of all permanent jobs in England 0.26% 0.63% 0.27%
As % of the Cloud Services category 1.08% 1.94% 0.84%
Number of salaries quoted 202 175 108
10th Percentile £28,500 £27,250 £26,250
25th Percentile £31,250 £31,225 £36,250
Median annual salary (50th Percentile) £37,500 £41,500 £47,245
Median % change year-on-year -9.64% -12.16% +11.16%
75th Percentile £55,000 £52,500 £61,563
90th Percentile £67,500 £69,000 £70,000
UK median annual salary £37,500 £41,500 £46,990
% change year-on-year -9.64% -11.68% +17.48%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,540 14,096 22,021
As % of all permanent jobs advertised in England 24.14% 32.62% 31.86%
Number of salaries quoted 17,022 9,863 14,254
10th Percentile £31,500 £29,750 £35,000
25th Percentile £45,000 £39,375 £46,250
Median annual salary (50th Percentile) £64,000 £60,000 £63,500
Median % change year-on-year +6.67% -5.51% -2.31%
75th Percentile £85,000 £80,000 £83,750
90th Percentile £100,000 £102,500 £105,000
UK median annual salary £62,500 £60,000 £62,500
% change year-on-year +4.17% -4.00% -

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 18 September 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 18 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -85 80 £55,000 +4.76% 108
South East -35 60 £41,500 - 36
North of England -55 51 £42,500 +21.43% 43
East of England -29 36 £33,500 +19.64% 9
North West -17 32 £36,500 +7.35% 29
Midlands -46 22 £37,500 -11.76% 14
West Midlands -45 12 £40,000 +6.67% 8
North East -59 11 £85,000 +60.08% 4
East Midlands -44 10 £35,000 -17.65% 6
South West -88 10 £32,500 - 9
Yorkshire -42 8 £34,000 -15.00% 10
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 36 (13.64%) CMS
2 21 (7.95%) WordPress
3 3 (1.14%) Confluence
4 2 (0.76%) Apache Airflow
4 2 (0.76%) Umbraco
5 1 (0.38%) Apache
5 1 (0.38%) SAS
Applications
1 26 (9.85%) Microsoft Excel
2 18 (6.82%) Microsoft Office
3 12 (4.55%) Microsoft PowerPoint
4 9 (3.41%) Adobe Creative Suite
5 4 (1.52%) Adobe XD
6 3 (1.14%) Spreadsheet
6 3 (1.14%) UserZoom
7 2 (0.76%) Elementor
8 1 (0.38%) Photoshop
8 1 (0.38%) SPSS
8 1 (0.38%) Trello
Business Applications
1 38 (14.39%) Shopify
2 12 (4.55%) Magento
Cloud Services
1 56 (21.21%) Google Tag Manager
2 54 (20.45%) Power Platform
3 48 (18.18%) Google Ads
4 43 (16.29%) GCP
5 16 (6.06%) AWS
6 13 (4.92%) Meta Ads
7 12 (4.55%) Canva
8 11 (4.17%) Azure
9 8 (3.03%) dbt
10 7 (2.65%) Figma
10 7 (2.65%) Google Data Studio
10 7 (2.65%) MailChimp
11 6 (2.27%) Dataform
11 6 (2.27%) Google Sheets
12 5 (1.89%) Amazon S3
12 5 (1.89%) AWS Lambda
12 5 (1.89%) Bloomreach
12 5 (1.89%) ChatGPT
12 5 (1.89%) Microsoft Copilot
12 5 (1.89%) Serverless
Communications & Networking
1 20 (7.58%) SMS
2 3 (1.14%) Internet
3 2 (0.76%) LAN
4 1 (0.38%) 5G
4 1 (0.38%) Broadband
4 1 (0.38%) DNS
4 1 (0.38%) SSL
Database & Business Intelligence
1 54 (20.45%) Power BI
2 53 (20.08%) Looker
3 36 (13.64%) BigQuery
4 30 (11.36%) Metadata
5 16 (6.06%) Tableau
6 7 (2.65%) Data Warehouse
7 5 (1.89%) Amazon Redshift
8 4 (1.52%) Mixpanel
9 2 (0.76%) Data Lake
10 1 (0.38%) Azure SQL Database
10 1 (0.38%) Data Mining
10 1 (0.38%) Redis
Development Applications
1 4 (1.52%) Axure RP
1 4 (1.52%) Balsamiq
1 4 (1.52%) JIRA
2 2 (0.76%) Git
3 1 (0.38%) Bitbucket
3 1 (0.38%) ESLint
3 1 (0.38%) GitLab
3 1 (0.38%) Selenium
3 1 (0.38%) Storybook
3 1 (0.38%) Visual Website Optimizer
3 1 (0.38%) Vite
General
1 176 (66.67%) Marketing
2 122 (46.21%) Analytical Skills
3 120 (45.45%) Social Skills
4 61 (23.11%) Retail
5 45 (17.05%) Organisational Skills
6 41 (15.53%) Public Sector
7 31 (11.74%) Inclusion and Diversity
8 28 (10.61%) Advertising
9 24 (9.09%) Finance
10 22 (8.33%) Law
11 13 (4.92%) Brand Awareness
11 13 (4.92%) Manufacturing
12 12 (4.55%) Presentation Skills
13 8 (3.03%) Influencing Skills
14 4 (1.52%) Banking
14 4 (1.52%) Electronics
14 4 (1.52%) Publishing
15 3 (1.14%) Legal
16 2 (0.76%) Pharmaceutical
16 2 (0.76%) Telecoms
Job Titles
1 58 (21.97%) Analyst
2 30 (11.36%) Senior
3 23 (8.71%) Performance Analyst
4 20 (7.58%) Digital Analyst
5 15 (5.68%) E-Commerce Executive
5 15 (5.68%) E-Commerce Manager
5 15 (5.68%) Marketing Executive
6 14 (5.30%) Coordinator
7 12 (4.55%) Digital Executive
7 12 (4.55%) Lead
7 12 (4.55%) SEO Specialist
8 11 (4.17%) Data Engineer
8 11 (4.17%) SEO Executive
9 10 (3.79%) Marketing Manager
10 9 (3.41%) Paid Search Manager
10 9 (3.41%) Search Manager
11 8 (3.03%) Analytics Manager
11 8 (3.03%) Marketing Analyst
11 8 (3.03%) Senior Analyst
12 7 (2.65%) Data Analyst
Libraries, Frameworks & Software Standards
1 32 (12.12%) HTML
2 30 (11.36%) CSS
3 2 (0.76%) Terraform
4 1 (0.38%) DOM
4 1 (0.38%) EDI
4 1 (0.38%) Framer.js
4 1 (0.38%) jQuery
4 1 (0.38%) JSON
4 1 (0.38%) Laravel
4 1 (0.38%) Node.js
4 1 (0.38%) Nuxt
4 1 (0.38%) Tailwind CSS
4 1 (0.38%) Vue
Miscellaneous
1 54 (20.45%) Social Media
2 24 (9.09%) Analytical Mindset
3 16 (6.06%) Algorithms
4 13 (4.92%) Blog
4 13 (4.92%) Marketing Technology
5 12 (4.55%) Product Ownership
6 10 (3.79%) Self-Motivation
7 9 (3.41%) Web Conferencing
8 8 (3.03%) Educational Technology
9 7 (2.65%) Driving Licence
9 7 (2.65%) Video Editing
10 5 (1.89%) Data Structures
10 5 (1.89%) Management Information System
11 4 (1.52%) Embedded Systems
11 4 (1.52%) Podcast
12 3 (1.14%) Digital Media
12 3 (1.14%) Photography
13 2 (0.76%) Onboarding
14 1 (0.38%) Legacy Systems
14 1 (0.38%) Low-Code
Processes & Methodologies
1 263 (99.62%) Analytics
2 117 (44.32%) Digital Marketing
3 108 (40.91%) SEO
4 97 (36.74%) Actionable Insight
5 73 (27.65%) E-Commerce
6 65 (24.62%) Decision-Making
7 58 (21.97%) User Experience
8 56 (21.21%) AI
9 55 (20.83%) Business Intelligence
10 54 (20.45%) Agile
11 50 (18.94%) Stakeholder Management
12 49 (18.56%) CRM
13 48 (18.18%) Problem-Solving
14 46 (17.42%) Email Marketing
15 44 (16.67%) Pay per click
16 34 (12.88%) A/B Testing
16 34 (12.88%) Collaborative Culture
16 34 (12.88%) Continuous Improvement
16 34 (12.88%) Paid Search
17 33 (12.50%) Performance Metrics
Programming Languages
1 73 (27.65%) SQL
2 19 (7.20%) Python
3 14 (5.30%) JavaScript
4 1 (0.38%) PHP
4 1 (0.38%) TypeScript
Qualifications
1 52 (19.70%) Degree
2 28 (10.61%) SC Cleared
2 28 (10.61%) Security Cleared
3 8 (3.03%) BPSS Clearance
3 8 (3.03%) DV Cleared
4 7 (2.65%) DBS Check
5 1 (0.38%) Numerate Degree
Quality Assurance & Compliance
1 35 (13.26%) GDPR
2 28 (10.61%) Data Quality
3 23 (8.71%) Accessibility
4 17 (6.44%) QA
5 16 (6.06%) Actionable Recommendations
6 10 (3.79%) WCAG
7 4 (1.52%) PERC
System Software
1 1 (0.38%) Docker
Vendors
1 258 (97.73%) Google
2 59 (22.35%) Microsoft
3 22 (8.33%) YouTube
4 20 (7.58%) Adobe
5 13 (4.92%) Ahrefs
5 13 (4.92%) HubSpot
5 13 (4.92%) TikTok
6 10 (3.79%) Facebook
6 10 (3.79%) Pinterest
6 10 (3.79%) Screaming Frog
7 9 (3.41%) Instagram
8 8 (3.03%) Salesforce
9 7 (2.65%) Marketo
10 5 (1.89%) Hotjar
10 5 (1.89%) Pardot
10 5 (1.89%) Salesforce Marketing Cloud
11 4 (1.52%) Amplitude
11 4 (1.52%) dotdigital
12 3 (1.14%) Snapchat
13 2 (0.76%) Optimizely