Period
to 24 September 2021

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 24 September 2021 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK > England
6 months to
24 Sep 2021
Same period 2020 Same period 2019
Rank 458 501 594
Rank change year-on-year +43 +93 -32
Permanent jobs citing Google Analytics 694 169 551
As % of all permanent jobs advertised in England 0.64% 0.37% 0.42%
As % of the Cloud Services category 1.47% 0.95% 1.34%
Number of salaries quoted 476 136 453
10th Percentile £27,500 £27,500 £27,500
25th Percentile £35,375 £34,688 £32,500
Median annual salary (50th Percentile) £45,000 £50,000 £45,000
Median % change year-on-year -10.00% +11.11% +12.50%
75th Percentile £60,688 £65,000 £57,500
90th Percentile £70,250 £72,500 £67,500
UK median annual salary £45,000 £48,500 £45,000
% change year-on-year -7.22% +7.78% +12.50%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Permanent vacancies with a requirement for cloud computing skills 47,181 17,852 41,186
As % of all permanent IT jobs advertised in England 43.70% 39.53% 31.62%
Number of salaries quoted 33,292 15,170 34,128
10th Percentile £32,500 £33,750 £30,000
25th Percentile £42,500 £43,750 £40,000
Median annual salary (50th Percentile) £60,000 £60,000 £55,000
Median % change year-on-year - +9.09% -
75th Percentile £80,000 £76,250 £75,000
90th Percentile £95,000 £95,000 £90,000
UK median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% -

Google Analytics
Job Vacancy Trend in England

Job postings citing Google Analytics as a proportion of all IT jobs advertised in England.

Job vacancy trend for Google Analytics in England

Google Analytics
Salary Trend in England

3-month moving average salary quoted in jobs citing Google Analytics in England.

Salary trend for Google Analytics in England

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 24 September 2021.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 24 September 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -16 363 £53,750 -10.42% 56
North of England -36 107 £36,000 +12.50% 28
South East -91 83 £40,000 -5.51% 19
North West -35 60 £35,000 -12.50% 15
South West -83 51 £40,000 +10.34% 7
East of England -49 43 £27,500 -45.00% 13
Yorkshire -62 43 £37,500 +17.19% 11
Midlands -67 43 £40,750 -2.40% 12
West Midlands -63 35 £42,500 -32.00% 9
East Midlands -63 8 £33,750 +10.66% 3
North East - 4 - - 2
Google Analytics
UK

For the 6 months to 24 September 2021, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Google Analytics.

1 694 (100.00%) Analytics
2 678 (97.69%) Google
3 419 (60.37%) Marketing
4 221 (31.84%) SEO
5 215 (30.98%) SQL
6 209 (30.12%) Digital Marketing
7 201 (28.96%) Business Intelligence
8 184 (26.51%) Social Skills
9 176 (25.36%) User Experience
10 170 (24.50%) Analytical Skills
11 146 (21.04%) HTML
12 141 (20.32%) Tableau
13 134 (19.31%) Adobe
13 134 (19.31%) Pay per click
14 127 (18.30%) Problem-Solving
15 121 (17.44%) Python
16 117 (16.86%) E-Commerce
17 114 (16.43%) JavaScript
18 113 (16.28%) Agile Software Development
19 111 (15.99%) Social Media
20 108 (15.56%) Power BI
20 108 (15.56%) Power Platform
21 104 (14.99%) Finance
22 103 (14.84%) A/B Testing
23 99 (14.27%) Degree
24 97 (13.98%) CSS
25 96 (13.83%) Adobe Analytics
26 92 (13.26%) Google Ads
27 91 (13.11%) Advertising
27 91 (13.11%) Visualisation

Google Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 81 (11.67%) CMS
2 34 (4.90%) WordPress
3 26 (3.75%) Apache Spark
4 20 (2.88%) Oracle Application Server
5 14 (2.02%) Drupal
6 9 (1.30%) Apache Airflow
7 8 (1.15%) Sitecore CMS
8 6 (0.86%) IIS
9 4 (0.58%) Confluence
9 4 (0.58%) Luigi
9 4 (0.58%) Oracle Workflow
10 3 (0.43%) Headless CMS
10 3 (0.43%) SharePoint
10 3 (0.43%) Umbraco
11 2 (0.29%) Adobe Experience Manager
11 2 (0.29%) Kentico
11 2 (0.29%) nginx
12 1 (0.14%) ColdFusion
12 1 (0.14%) concrete5
12 1 (0.14%) SAS
Applications
1 52 (7.49%) Microsoft Excel
2 26 (3.75%) Microsoft Office
3 20 (2.88%) Microsoft PowerPoint
3 20 (2.88%) Sketch
4 18 (2.59%) Spreadsheet
5 17 (2.45%) InVision
5 17 (2.45%) Photoshop
6 14 (2.02%) Chatbot
7 9 (1.30%) Adobe Illustrator
8 7 (1.01%) Figma
9 6 (0.86%) Adobe Creative Suite
10 2 (0.29%) Zeplin
11 1 (0.14%) Acrobat
11 1 (0.14%) Adobe XD
11 1 (0.14%) Final Cut Pro
11 1 (0.14%) InDesign
Business Applications
1 22 (3.17%) Magento
2 12 (1.73%) Shopify
3 11 (1.59%) WebTrends
4 6 (0.86%) Eloqua
5 4 (0.58%) SessionCam
6 3 (0.43%) Dynamics CRM
6 3 (0.43%) Oracle EBS
7 2 (0.29%) Sprinklr
8 1 (0.14%) Adobe Campaign
8 1 (0.14%) OpenCart
Cloud Services
1 108 (15.56%) Power Platform
2 96 (13.83%) Adobe Analytics
3 92 (13.26%) Google Ads
4 86 (12.39%) Google Tag Manager
5 70 (10.09%) AWS
6 56 (8.07%) GCP
7 51 (7.35%) Google Data Studio
8 50 (7.20%) Snowflake
9 26 (3.75%) Azure
9 26 (3.75%) Facebook Ads
10 20 (2.88%) Microsoft Advertising
11 18 (2.59%) Firebase
12 16 (2.31%) dbt
13 15 (2.16%) Amazon S3
14 14 (2.02%) Google Sheets
15 13 (1.87%) Amazon SageMaker
16 10 (1.44%) Adobe Creative Cloud
16 10 (1.44%) SaaS
17 9 (1.30%) MailChimp
17 9 (1.30%) Veeva
Communications & Networking
1 11 (1.59%) Broadband
2 7 (1.01%) DNS
3 3 (0.43%) Internet
4 2 (0.29%) AMQP
5 1 (0.14%) Firewall
5 1 (0.14%) HTTP
5 1 (0.14%) Intranet
5 1 (0.14%) Network Security
5 1 (0.14%) SMS
5 1 (0.14%) SSH
5 1 (0.14%) SSL
Database & Business Intelligence
1 141 (20.32%) Tableau
2 108 (15.56%) Power BI
3 50 (7.20%) Data Warehouse
4 45 (6.48%) BigQuery
5 43 (6.20%) Looker
6 35 (5.04%) Oracle ODI
7 32 (4.61%) Oracle Database
8 31 (4.47%) Oracle Database 12c
9 28 (4.03%) Oracle BI EE
10 24 (3.46%) MySQL
11 23 (3.31%) Amazon Redshift
12 21 (3.03%) Snowflake Schema
13 18 (2.59%) Big Data
14 17 (2.45%) SQL Server
15 15 (2.16%) Mixpanel
16 12 (1.73%) NoSQL
17 11 (1.59%) Amazon RDS
18 10 (1.44%) Amazon DynamoDB
18 10 (1.44%) Star Schema
19 8 (1.15%) PostgreSQL
Development Applications
1 36 (5.19%) JIRA
2 24 (3.46%) Oracle APEX
3 18 (2.59%) Git (software)
4 15 (2.16%) Visual Website Optimizer
5 7 (1.01%) Grunt
6 6 (0.86%) Travis CI
7 5 (0.72%) Robolectric
7 5 (0.72%) SQL Server Management Studio (SSMS)
8 2 (0.29%) Axure RP
8 2 (0.29%) CircleCI
8 2 (0.29%) Cypress.io
8 2 (0.29%) Dreamweaver
8 2 (0.29%) ESLint
8 2 (0.29%) GitLab
8 2 (0.29%) Selenium
8 2 (0.29%) webpack
9 1 (0.14%) Charles Proxy
9 1 (0.14%) Subversion
9 1 (0.14%) Visual Studio
9 1 (0.14%) Xcode
General
1 419 (60.37%) Marketing
2 184 (26.51%) Social Skills
3 170 (24.50%) Analytical Skills
4 104 (14.99%) Finance
5 91 (13.11%) Advertising
6 60 (8.65%) Retail
7 52 (7.49%) Organisational Skills
8 38 (5.48%) Publishing
9 35 (5.04%) Presentation Skills
10 18 (2.59%) Inclusion and Diversity
10 18 (2.59%) Police
11 17 (2.45%) Automotive
12 12 (1.73%) Law
12 12 (1.73%) Legal
13 10 (1.44%) Games
13 10 (1.44%) Pharmaceutical
14 7 (1.01%) French Language
14 7 (1.01%) Italian Language
14 7 (1.01%) Spanish Language
15 5 (0.72%) Military
Job Titles
1 175 (25.22%) Analyst
2 92 (13.26%) Data Analyst
3 85 (12.25%) Developer
4 44 (6.34%) Marketing Manager
5 35 (5.04%) Marketing Executive
5 35 (5.04%) Senior Analyst
6 32 (4.61%) Consultant
7 31 (4.47%) Product Owner
8 28 (4.03%) Digital Analyst
9 26 (3.75%) Performance Manager
10 25 (3.60%) Data Engineer
11 24 (3.46%) Digital Marketing Manager
12 23 (3.31%) Web Developer
13 21 (3.03%) Product Analyst
14 20 (2.88%) Designer
14 20 (2.88%) E-Commerce Manager
14 20 (2.88%) Front End Developer (Client-Side Developer)
15 19 (2.74%) Insight Analyst
15 19 (2.74%) SEO Manager
15 19 (2.74%) Web Analyst
Libraries, Frameworks & Software Standards
1 146 (21.04%) HTML
2 97 (13.98%) CSS
3 48 (6.92%) React
4 35 (5.04%) Kafka
5 34 (4.90%) Oracle GoldenGate
6 32 (4.61%) .NET
7 26 (3.75%) AngularJS
8 22 (3.17%) jQuery
9 20 (2.88%) Node.js
10 15 (2.16%) Sass
11 14 (2.02%) HTML5
12 13 (1.87%) CSS3
13 12 (1.73%) D3.js
13 12 (1.73%) Vue.js
14 10 (1.44%) JSON
14 10 (1.44%) LESS
15 9 (1.30%) Flutter
16 8 (1.15%) DOM
16 8 (1.15%) Elastic Stack
16 8 (1.15%) KnockoutJS
Miscellaneous
1 176 (25.36%) User Experience
2 111 (15.99%) Social Media
3 36 (5.19%) Digital Media
4 29 (4.18%) Mobile App
5 24 (3.46%) Management Information System
6 18 (2.59%) FMCG
7 15 (2.16%) Analytical Mindset
7 15 (2.16%) Data Protection Act
7 15 (2.16%) Life Science
8 14 (2.02%) Self-Motivation
9 9 (1.30%) Data Structures
10 8 (1.15%) Algorithms
11 7 (1.01%) Photography
12 5 (0.72%) Graphic Design
13 4 (0.58%) Blog
13 4 (0.58%) Housing Association
13 4 (0.58%) Marketing Technology
14 3 (0.43%) Client/Server
14 3 (0.43%) Video Editing
15 2 (0.29%) Video\Live Streaming
Operating Systems
1 7 (1.01%) Android
2 6 (0.86%) Linux
3 3 (0.43%) Apple iOS
4 1 (0.14%) Mac OS X
4 1 (0.14%) Unix
Processes & Methodologies
1 694 (100.00%) Analytics
2 221 (31.84%) SEO
3 209 (30.12%) Digital Marketing
4 201 (28.96%) Business Intelligence
5 134 (19.31%) Pay per click
6 127 (18.30%) Problem-Solving
7 117 (16.86%) E-Commerce
8 113 (16.28%) Agile Software Development
9 103 (14.84%) A/B Testing
10 91 (13.11%) Visualisation
11 82 (11.82%) Web Analytics
12 72 (10.37%) Data Analytics
13 71 (10.23%) CRM
13 71 (10.23%) Project Management
14 67 (9.65%) Actionable Insight
15 66 (9.51%) Web Development
16 62 (8.93%) Conversion Rate Optimisation
16 62 (8.93%) Decision-Making
17 58 (8.36%) Content Management
18 56 (8.07%) Data Visualisation
Programming Languages
1 215 (30.98%) SQL
2 121 (17.44%) Python
3 114 (16.43%) JavaScript
4 53 (7.64%) R
5 46 (6.63%) PHP
6 26 (3.75%) PL/SQL
7 18 (2.59%) PL/1
8 17 (2.45%) C#
9 12 (1.73%) Java
10 11 (1.59%) TypeScript
11 7 (1.01%) Scala
12 6 (0.86%) C++
13 5 (0.72%) C
13 5 (0.72%) Kotlin
13 5 (0.72%) Ruby
14 4 (0.58%) Go
14 4 (0.58%) Rust
15 3 (0.43%) Data Analysis Expressions (DAX)
15 3 (0.43%) JSX
15 3 (0.43%) T-SQL
Qualifications
1 99 (14.27%) Degree
2 22 (3.17%) Numerate Degree
3 17 (2.45%) Master's Degree
4 14 (2.02%) Computer Science Degree
5 8 (1.15%) Analytics IQ
6 3 (0.43%) DBS Check
7 1 (0.14%) BPSS Clearance
7 1 (0.14%) PhD
7 1 (0.14%) Security Cleared
Quality Assurance & Compliance
1 38 (5.48%) QA
2 25 (3.60%) Accessibility
3 12 (1.73%) Data Quality
4 10 (1.44%) Actionable Recommendations
5 9 (1.30%) GDPR
System Software
1 16 (2.31%) Docker
2 2 (0.29%) Virtual Servers
Systems Management
1 10 (1.44%) Kubernetes
2 9 (1.30%) Matomo
3 5 (0.72%) Terraform
4 3 (0.43%) Prometheus
5 2 (0.29%) Bugsnag
6 1 (0.14%) Ansible
Vendors
1 678 (97.69%) Google
2 134 (19.31%) Adobe
3 45 (6.48%) Facebook
3 45 (6.48%) Microsoft
4 44 (6.34%) Oracle
5 40 (5.76%) Salesforce.com
6 25 (3.60%) Pardot
7 22 (3.17%) Apple
8 19 (2.74%) Optimizely
9 18 (2.59%) Instagram
10 16 (2.31%) Sitecore
11 15 (2.16%) Databricks
12 14 (2.02%) YouTube
13 13 (1.87%) Hotjar
13 13 (1.87%) Omniture
13 13 (1.87%) Snowplow
14 10 (1.44%) Marketo
14 10 (1.44%) Qubit
14 10 (1.44%) Screaming Frog
15 9 (1.30%) Twitter