Period
to 21 November 2017

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK > England
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 518 530 492
Rank change year-on-year +12 -38 -20
Permanent jobs citing Google Analytics 891 879 1208
As % of all permanent IT jobs advertised in England 0.53% 0.49% 0.59%
As % of the Cloud Services category 2.79% 3.76% 6.24%
Number of salaries quoted 737 725 999
England median annual salary £40,000 £37,500 £37,500
Median salary % change year-on-year +6.67% - +5.63%
10th Percentile £25,500 £25,500 £22,500
90th Percentile £62,500 £60,000 £58,750
UK median annual salary £40,000 £37,500 £37,500
% change year-on-year +6.67% - +5.63%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Permanent vacancies with a requirement for cloud computing skills 31939 23401 19367
As % of all permanent IT jobs advertised in England 18.84% 13.13% 9.47%
Number of salaries quoted 26579 19847 16221
England median annual salary £52,500 £51,820 £50,000
Median salary % change year-on-year +1.31% +3.64% +5.26%
10th Percentile £27,500 £28,500 £27,500
90th Percentile £81,250 £80,000 £78,750
UK median annual salary £51,500 £50,000 £50,000
% change year-on-year +3.00% - +5.26%

Google Analytics
Job Vacancy Trend in England

Job postings citing Google Analytics as a percentage of all IT jobs advertised in England.

Job vacancy trend for Google Analytics in England

Google Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in England.

Salary trend for Google Analytics in England

Google Analytics
Salary Histogram in England

The salary distribution of IT jobs citing Google Analytics in England over the 6 months to 21 November 2017.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +70 470 £45,000 -5.26% 36
South East +13 140 £37,000 -1.33% 18
North of England +2 118 £35,000 +7.69% 19
Midlands +31 89 £30,000 - 13
Yorkshire +58 68 £32,500 -18.75% 7
East of England +14 56 £30,000 - 9
West Midlands +2 53 £30,500 +8.93% 8
North West -35 50 £36,250 +11.54% 12
East Midlands +51 39 £32,500 -7.14% 5
South West -20 20 £33,750 +22.73% 5
Google Analytics
UK

For the 6 months to 21 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Google Analytics.

1 888 (99.66%) Analytics
2 881 (98.88%) Google
3 532 (59.71%) Marketing
4 341 (38.27%) SEO
5 266 (29.85%) HTML
6 264 (29.63%) Digital Marketing
7 251 (28.17%) Analytical Skills
8 247 (27.72%) E-Commerce
9 211 (23.68%) Web Analytics
10 206 (23.12%) CSS
11 202 (22.67%) JavaScript
12 200 (22.45%) Adobe
13 186 (20.88%) User Experience
14 182 (20.43%) Degree
15 181 (20.31%) Social Media
16 177 (19.87%) Microsoft Excel
17 171 (19.19%) AdWords
18 170 (19.08%) SQL
19 160 (17.96%) Pay per click
20 152 (17.06%) Agile Software Development
21 127 (14.25%) Adobe Analytics
22 112 (12.57%) CMS
23 111 (12.46%) Microsoft
24 110 (12.35%) Web Development
25 108 (12.12%) Tableau
26 102 (11.45%) jQuery
27 95 (10.66%) Business Intelligence
28 94 (10.55%) Finance
29 91 (10.21%) PHP
30 87 (9.76%) A/B Testing

Google Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 112 (12.57%) CMS
2 52 (5.84%) WordPress
3 35 (3.93%) SAS
4 28 (3.14%) Apache
5 19 (2.13%) Elasticsearch
6 16 (1.80%) Drupal
6 16 (1.80%) Joomla!
7 15 (1.68%) Apache Solr
7 15 (1.68%) EPiServer
8 13 (1.46%) Apache Spark
9 12 (1.35%) nginx
10 9 (1.01%) Adobe Experience Manager
10 9 (1.01%) Sitecore CMS
11 6 (0.67%) SharePoint
12 5 (0.56%) IIS
12 5 (0.56%) Umbraco
13 3 (0.34%) Confluence
13 3 (0.34%) JBoss
14 2 (0.22%) WebSphere
15 1 (0.11%) TYPO3
Applications
1 177 (19.87%) Microsoft Excel
2 41 (4.60%) Microsoft Office
3 40 (4.49%) Photoshop
4 33 (3.70%) Microsoft PowerPoint
5 30 (3.37%) SPSS
6 29 (3.25%) Adobe Illustrator
7 13 (1.46%) Adobe Creative Suite
8 11 (1.23%) InVision
9 10 (1.12%) Spreadsheet
10 6 (0.67%) InDesign
11 5 (0.56%) SPSS Modeler
12 1 (0.11%) EViews
12 1 (0.11%) MS Visio
Business Applications
1 61 (6.85%) WebTrends
2 30 (3.37%) Magento
3 25 (2.81%) Adobe Campaign
4 16 (1.80%) SessionCam
5 9 (1.01%) Eloqua
5 9 (1.01%) Payment Gateway
6 8 (0.90%) OpenCart
6 8 (0.90%) Shopify
7 5 (0.56%) Social Studio
8 4 (0.45%) Abakus
8 4 (0.45%) Dynamics CRM
8 4 (0.45%) FastStats
9 2 (0.22%) Fredhopper
10 1 (0.11%) Dynamics NAV
10 1 (0.11%) Salesforce.com CRM
10 1 (0.11%) SAP Hybris
10 1 (0.11%) SAP SD
10 1 (0.11%) Toggl
Cloud Services
1 171 (19.19%) AdWords
2 127 (14.25%) Adobe Analytics
3 82 (9.20%) Google Tag Manager
4 31 (3.48%) Amazon AWS
5 26 (2.92%) Google Cloud Platform
6 11 (1.23%) GitHub
6 11 (1.23%) Microsoft Azure
6 11 (1.23%) PaaS
7 8 (0.90%) MailChimp
8 7 (0.79%) SaaS
8 7 (0.79%) Slack
8 7 (0.79%) Yarn
9 5 (0.56%) Trello
10 4 (0.45%) Google Attribution 360
11 3 (0.34%) npm
12 2 (0.22%) IaaS
13 1 (0.11%) Amazon EMR
13 1 (0.11%) G Suite
13 1 (0.11%) Lucidchart
13 1 (0.11%) Office 365
Communications & Networking
1 34 (3.82%) Internet
2 18 (2.02%) SMS
3 10 (1.12%) Firewall
4 5 (0.56%) Intranet
5 2 (0.22%) HTTP
5 2 (0.22%) PPP
6 1 (0.11%) Broadband
6 1 (0.11%) SSH
6 1 (0.11%) SSL
Database & Business Intelligence
1 64 (7.18%) MySQL
2 59 (6.62%) SQL Server
3 39 (4.38%) Big Data
4 28 (3.14%) Data Mining
5 26 (2.92%) Power BI
6 22 (2.47%) BigQuery
7 20 (2.24%) Data Warehouse
7 20 (2.24%) Spotfire
8 16 (1.80%) Mixpanel
8 16 (1.80%) Redis
9 15 (1.68%) Amazon Redshift
10 14 (1.57%) Hadoop
10 14 (1.57%) QlikView
11 12 (1.35%) Looker
12 11 (1.23%) SQL Server Reporting Services
13 10 (1.12%) SQL Server Integration Services
14 9 (1.01%) MongoDB
15 8 (0.90%) SQL Server Analysis Services
16 7 (0.79%) NoSQL
17 6 (0.67%) SQL Server 2016
Development Applications
1 39 (4.38%) JIRA
2 36 (4.04%) Git (software)
3 26 (2.92%) gulp
4 23 (2.58%) Axure RP
5 15 (1.68%) Subversion
6 11 (1.23%) Grunt
7 9 (1.01%) Visual Studio
7 9 (1.01%) webpack
8 8 (0.90%) PHPUnit
9 7 (0.79%) Vagrant
10 6 (0.67%) Crashlytics
11 5 (0.56%) Jenkins
12 4 (0.45%) Balsamiq Mockups
12 4 (0.45%) Team Foundation Server
13 3 (0.34%) Bower
13 3 (0.34%) jspm
13 3 (0.34%) NUnit
13 3 (0.34%) SpecFlow
13 3 (0.34%) TeamCity
13 3 (0.34%) VSS/SourceSafe
General
1 532 (59.71%) Marketing
2 94 (10.55%) Finance
3 83 (9.32%) Retail
4 75 (8.42%) Advertising
5 28 (3.14%) Banking
6 18 (2.02%) Games
6 18 (2.02%) Telecoms
7 17 (1.91%) Publishing
8 15 (1.68%) Brand Awareness
8 15 (1.68%) Manufacturing
8 15 (1.68%) Multimedia
9 11 (1.23%) Electronics
9 11 (1.23%) French Language
9 11 (1.23%) German Language
9 11 (1.23%) Legal
10 5 (0.56%) Automotive
11 4 (0.45%) Back Office
11 4 (0.45%) Italian Language
11 4 (0.45%) Mandarin Language
12 3 (0.34%) Spanish Language
Job Titles
1 237 (26.60%) Analyst
2 133 (14.93%) Developer
3 81 (9.09%) Web Analyst
4 70 (7.86%) Digital Analyst
5 54 (6.06%) Data Analyst
6 50 (5.61%) PPC Manager
7 48 (5.39%) Account Manager
7 48 (5.39%) Consultant
7 48 (5.39%) Front End Developer (Client-Side Developer)
8 39 (4.38%) Google Analytics Analyst
9 38 (4.26%) PPC Account Manager
10 35 (3.93%) Web Developer
11 31 (3.48%) E-Commerce Manager
12 30 (3.37%) Marketing Executive
12 30 (3.37%) Web Analytics Analyst
13 29 (3.25%) Analytics Manager
14 28 (3.14%) Marketing Manager
15 27 (3.03%) Insight Analyst
15 27 (3.03%) PHP Developer
16 25 (2.81%) SEO Manager
Libraries, Frameworks & Software Standards
1 266 (29.85%) HTML
2 206 (23.12%) CSS
3 102 (11.45%) jQuery
4 77 (8.64%) HTML5
5 59 (6.62%) CSS3
6 42 (4.71%) .NET
7 31 (3.48%) Sass
8 29 (3.25%) AngularJS
9 27 (3.03%) ASP.NET
10 26 (2.92%) Ajax
11 23 (2.58%) Node.js
12 22 (2.47%) RESTful
13 20 (2.24%) Web Services
14 19 (2.13%) LAMP
14 19 (2.13%) Laravel
15 18 (2.02%) ASP.NET MVC
16 16 (1.80%) Lucene
16 16 (1.80%) React
16 16 (1.80%) Twitter Bootstrap
17 13 (1.46%) JSON
Miscellaneous
1 251 (28.17%) Analytical Skills
2 186 (20.88%) User Experience
3 181 (20.31%) Social Media
4 36 (4.04%) Computer Science
5 30 (3.37%) Mobile App
6 29 (3.25%) Fintech
7 28 (3.14%) Digital Media
8 27 (3.03%) Blog
9 24 (2.69%) Greenfield Project
10 18 (2.02%) Algorithms
11 12 (1.35%) Graphic Design
12 10 (1.12%) Credit Risk
12 10 (1.12%) Minimum Viable Product
12 10 (1.12%) Tandem
13 9 (1.01%) Management Information System
14 6 (0.67%) Marketing Technology
15 5 (0.56%) Augmented Reality
15 5 (0.56%) Life Science
15 5 (0.56%) Video Editing
15 5 (0.56%) Virtual Team
Operating Systems
1 15 (1.68%) Windows
2 14 (1.57%) Linux
3 12 (1.35%) Windows Server
4 9 (1.01%) Apple iOS
5 5 (0.56%) Android
6 3 (0.34%) CentOS
7 1 (0.11%) Ubuntu
7 1 (0.11%) Unix
Processes & Methodologies
1 888 (99.66%) Analytics
2 341 (38.27%) SEO
3 264 (29.63%) Digital Marketing
4 247 (27.72%) E-Commerce
5 211 (23.68%) Web Analytics
6 160 (17.96%) Pay per click
7 152 (17.06%) Agile Software Development
8 110 (12.35%) Web Development
9 95 (10.66%) Business Intelligence
10 87 (9.76%) A/B Testing
11 86 (9.65%) Digital Analytics
12 79 (8.87%) Visualisation
13 78 (8.75%) CRM
14 75 (8.42%) Actionable Insight
15 68 (7.63%) Mathematics
16 59 (6.62%) Content Marketing
17 58 (6.51%) Data Analysis
17 58 (6.51%) Data Visualisation
18 57 (6.40%) Scrum
19 56 (6.29%) Content Management
Programming Languages
1 202 (22.67%) JavaScript
2 170 (19.08%) SQL
3 91 (10.21%) PHP
4 74 (8.31%) Python
5 38 (4.26%) R
6 31 (3.48%) C#
7 25 (2.81%) Java
8 17 (1.91%) VBA
9 15 (1.68%) PHP 5
10 12 (1.35%) T-SQL
11 10 (1.12%) MATLAB
12 9 (1.01%) Ruby
12 9 (1.01%) VB.NET
13 7 (0.79%) C
13 7 (0.79%) ECMAScript
13 7 (0.79%) ES6
13 7 (0.79%) PHP 7
14 6 (0.67%) VB
15 5 (0.56%) Apple Swift
16 1 (0.11%) Go
Qualifications
1 182 (20.43%) Degree
2 13 (1.46%) Numerate Degree
3 10 (1.12%) CCNA
3 10 (1.12%) CCNP
3 10 (1.12%) Cisco Certification
4 7 (0.79%) Computer Science Degree
5 6 (0.67%) ISEB
6 5 (0.56%) Analytics IQ
7 3 (0.34%) Master's Degree
7 3 (0.34%) Microsoft Certification
7 3 (0.34%) PhD
8 1 (0.11%) BPSS Clearance
8 1 (0.11%) Postgraduate
8 1 (0.11%) PRINCE2 Certification
Quality Assurance & Compliance
1 39 (4.38%) Actionable Recommendations
2 31 (3.48%) QA
3 6 (0.67%) Data Quality
4 4 (0.45%) SLA
5 3 (0.34%) GDPR
6 2 (0.22%) PMO
7 1 (0.11%) PCI DSS
System Software
1 18 (2.02%) Docker
2 3 (0.34%) Samba
3 1 (0.11%) Active Directory
3 1 (0.11%) Virtual Machines
Systems Management
1 7 (0.79%) Hadoop YARN
2 6 (0.67%) Puppet
3 2 (0.22%) Ansible
4 1 (0.11%) Piwik
4 1 (0.11%) Systems Management Server (SMS)
4 1 (0.11%) Terraform
Vendors
1 881 (98.88%) Google
2 200 (22.45%) Adobe
3 111 (12.46%) Microsoft
4 108 (12.12%) Tableau
5 64 (7.18%) Omniture
6 47 (5.27%) Salesforce.com
7 39 (4.38%) Facebook
8 37 (4.15%) Optimizely
9 35 (3.93%) Twitter
10 23 (2.58%) DoubleClick
11 15 (1.68%) Hitwise
12 14 (1.57%) Marketo
12 14 (1.57%) Sitecore
13 13 (1.46%) Coremetrics
14 12 (1.35%) Apple
14 12 (1.35%) Hootsuite
14 12 (1.35%) Tealium
15 11 (1.23%) SAP
16 10 (1.12%) Hotjar
16 10 (1.12%) hybris