Period
to 21 February 2020

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 21 February 2020 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK > England
6 months to
21 Feb 2020
Same period 2019 Same period 2018
Rank 546 568 530
Rank change year-on-year +22 -38 +10
Permanent jobs citing Google Analytics 501 647 843
As % of all permanent IT jobs advertised in England 0.44% 0.46% 0.51%
As % of the Cloud Services category 1.28% 1.71% 2.36%
Number of salaries quoted 421 546 685
England median annual salary £45,000 £42,250 £37,500
Median salary % change year-on-year +6.51% +12.67% -6.25%
10th Percentile £29,500 £26,500 £26,250
90th Percentile £67,500 £67,500 £60,000
UK median annual salary £45,000 £41,500 £37,500
% change year-on-year +8.43% +10.67% -6.25%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Permanent vacancies with a requirement for cloud computing skills 39,011 37,756 35,737
As % of all permanent IT jobs advertised in England 34.13% 26.87% 21.65%
Number of salaries quoted 31,945 30,373 29,928
England median annual salary £55,000 £55,000 £52,500
Median salary % change year-on-year - +4.76% +5.00%
10th Percentile £30,000 £30,500 £28,500
90th Percentile £92,500 £87,500 £82,500
UK median annual salary £55,000 £55,000 £52,500
% change year-on-year - +4.76% +5.00%

Google Analytics
Job Vacancy Trend in England

Job postings citing Google Analytics as a percentage of all IT jobs advertised in England.

Job vacancy trend for Google Analytics in England

Google Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in England.

Salary trend for Google Analytics in England

Google Analytics
Salary Histogram in England

The salary distribution of IT jobs citing Google Analytics in England over the 6 months to 21 February 2020.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 21 February 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +86 293 £52,500 +16.67% 55
South East +50 104 £40,000 - 24
North of England -23 39 £45,000 +20.00% 26
South West +31 30 £40,000 +20.07% 12
North West +28 20 £42,500 +13.33% 17
Midlands +17 18 £31,750 +15.45% 23
Yorkshire -5 18 £45,000 +28.57% 6
East of England +39 17 £60,000 +59.15% 6
West Midlands +30 13 £40,000 +41.59% 11
East Midlands +21 5 £31,000 +12.73% 12
North East +7 1 - - 3
Google Analytics
UK

For the 6 months to 21 February 2020, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Google Analytics.

1 501 (100.00%) Analytics
2 499 (99.60%) Google
3 252 (50.30%) Marketing
4 138 (27.54%) JavaScript
5 136 (27.15%) Analytical Skills
6 125 (24.95%) HTML
7 123 (24.55%) SEO
8 117 (23.35%) Adobe
9 114 (22.75%) SQL
10 113 (22.55%) CSS
11 109 (21.76%) User Experience
12 100 (19.96%) Digital Marketing
13 99 (19.76%) Agile Software Development
14 87 (17.37%) E-Commerce
15 81 (16.17%) Adobe Analytics
16 76 (15.17%) Tableau
17 74 (14.77%) Web Analytics
18 68 (13.57%) Business Intelligence
19 67 (13.37%) Microsoft Excel
19 67 (13.37%) Finance
20 64 (12.77%) A/B Testing
21 63 (12.57%) Degree
22 60 (11.98%) Python
23 57 (11.38%) Retail
24 54 (10.78%) Pay per click
24 54 (10.78%) PHP
25 52 (10.38%) B2B
26 51 (10.18%) CRM
27 50 (9.98%) Advertising
28 49 (9.78%) Data Analysis

Google Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 46 (9.18%) CMS
2 31 (6.19%) WordPress
3 12 (2.40%) Drupal
3 12 (2.40%) SharePoint
4 9 (1.80%) Apache
5 7 (1.40%) Apache Solr
5 7 (1.40%) Confluence
6 6 (1.20%) Adobe Experience Manager
6 6 (1.20%) Elasticsearch
6 6 (1.20%) SAS
7 5 (1.00%) Apache Airflow
8 3 (0.60%) Apache Spark
8 3 (0.60%) Joomla!
8 3 (0.60%) Sitecore CMS
9 2 (0.40%) EPiServer
9 2 (0.40%) Mule
9 2 (0.40%) SugarCRM
9 2 (0.40%) Umbraco
10 1 (0.20%) Headless CMS
10 1 (0.20%) Sitefinity
Applications
1 67 (13.37%) Microsoft Excel
2 29 (5.79%) Microsoft Office
3 13 (2.59%) InVision
4 12 (2.40%) Sketch
5 10 (2.00%) Microsoft PowerPoint
6 7 (1.40%) Adobe XD
7 5 (1.00%) Adobe Creative Suite
7 5 (1.00%) Adobe Premiere
7 5 (1.00%) Figma
7 5 (1.00%) Photoshop
7 5 (1.00%) SPSS
8 4 (0.80%) Adobe Illustrator
8 4 (0.80%) Zeplin
9 1 (0.20%) Camtasia
9 1 (0.20%) Spreadsheet
Business Applications
1 13 (2.59%) Magento
2 9 (1.80%) WebTrends
3 8 (1.60%) Adobe Campaign
4 5 (1.00%) Payment Gateway
4 5 (1.00%) SessionCam
4 5 (1.00%) Shopify
5 4 (0.80%) Dynamics CRM
6 3 (0.60%) SAP Hybris
7 2 (0.40%) Salesforce.com CRM
8 1 (0.20%) Data Workbench
8 1 (0.20%) Sprinklr
Cloud Services
1 81 (16.17%) Adobe Analytics
2 45 (8.98%) Power Platform
3 43 (8.58%) AdWords
4 42 (8.38%) Google Tag Manager
5 36 (7.19%) AWS
6 33 (6.59%) GCP
7 32 (6.39%) SaaS
8 21 (4.19%) Azure
9 8 (1.60%) Firebase
10 7 (1.40%) Amazon EC2
10 7 (1.40%) Office 365
11 5 (1.00%) Amazon CloudWatch
11 5 (1.00%) Amazon S3
11 5 (1.00%) CloudFront
11 5 (1.00%) Route 53
12 4 (0.80%) AWS Lambda
12 4 (0.80%) Dynamics 365
12 4 (0.80%) GitHub
12 4 (0.80%) Serverless
13 3 (0.60%) MailChimp
Communications & Networking
1 7 (1.40%) DNS
2 4 (0.80%) Intranet
3 3 (0.60%) Internet
4 1 (0.20%) Wi-Fi
Database & Business Intelligence
1 45 (8.98%) Power BI
2 30 (5.99%) Data Warehouse
3 24 (4.79%) BigQuery
4 22 (4.39%) MySQL
5 17 (3.39%) Looker
6 16 (3.19%) Amazon Redshift
7 12 (2.40%) QlikView
7 12 (2.40%) SQL Server
8 11 (2.20%) Big Data
9 10 (2.00%) NoSQL
9 10 (2.00%) PostgreSQL
10 7 (1.40%) Data Mining
10 7 (1.40%) JasperReports
10 7 (1.40%) SQL Server Integration Services
11 6 (1.20%) MongoDB
11 6 (1.20%) SQL Server Reporting Services
12 5 (1.00%) Mixpanel
12 5 (1.00%) Redis
12 5 (1.00%) Snowflake Schema
13 4 (0.80%) MS Access
Development Applications
1 26 (5.19%) Git (software)
2 13 (2.59%) Jasmine
3 11 (2.20%) JIRA
4 10 (2.00%) Axure RP
4 10 (2.00%) Visual Studio
5 5 (1.00%) gulp
5 5 (1.00%) Jenkins
6 4 (0.80%) CircleCI
6 4 (0.80%) Grunt
6 4 (0.80%) Mocha
6 4 (0.80%) Visual Website Optimizer
6 4 (0.80%) webpack
7 3 (0.60%) Team Foundation Server
8 2 (0.40%) Crashlytics
9 1 (0.20%) Android Studio
9 1 (0.20%) Appium
9 1 (0.20%) Charles Proxy
9 1 (0.20%) PostCSS
9 1 (0.20%) Xcode
General
1 252 (50.30%) Marketing
2 67 (13.37%) Finance
3 57 (11.38%) Retail
4 50 (9.98%) Advertising
5 21 (4.19%) Publishing
6 19 (3.79%) Police
7 15 (2.99%) Games
8 13 (2.59%) Banking
9 7 (1.40%) Manufacturing
10 4 (0.80%) Back Office
10 4 (0.80%) Legal
11 3 (0.60%) Telecoms
12 2 (0.40%) Brand Awareness
12 2 (0.40%) Law
13 1 (0.20%) Automotive
13 1 (0.20%) Billing
13 1 (0.20%) Multimedia
13 1 (0.20%) Public Sector
13 1 (0.20%) Spanish Language
Job Titles
1 138 (27.54%) Analyst
2 79 (15.77%) Developer
3 39 (7.78%) Digital Analyst
4 38 (7.58%) Data Analyst
5 32 (6.39%) Consultant
6 31 (6.19%) Marketing Manager
6 31 (6.19%) Web Analyst
7 28 (5.59%) Front End Developer (Client-Side Developer)
8 22 (4.39%) Designer
9 20 (3.99%) Senior Analyst
9 20 (3.99%) SEO Consultant
9 20 (3.99%) Technical Consultant
10 19 (3.79%) Analytics Manager
10 19 (3.79%) Junior
11 17 (3.39%) Product Manager
12 16 (3.19%) Senior Manager
13 15 (2.99%) Junior Analyst
13 15 (2.99%) Web Developer
14 14 (2.79%) Insight Manager
15 13 (2.59%) PPC Specialist
Libraries, Frameworks & Software Standards
1 125 (24.95%) HTML
2 113 (22.55%) CSS
3 44 (8.78%) jQuery
4 32 (6.39%) HTML5
5 25 (4.99%) AngularJS
6 23 (4.59%) JSON
7 21 (4.19%) React
8 19 (3.79%) CSS3
9 18 (3.59%) .NET
10 17 (3.39%) Sass
11 12 (2.40%) Web Services
12 11 (2.20%) Laravel
13 10 (2.00%) DOM
13 10 (2.00%) REST
14 8 (1.60%) Django
14 8 (1.60%) React Native
14 8 (1.60%) Ruby on Rails
14 8 (1.60%) RxJS
14 8 (1.60%) Velocity
14 8 (1.60%) XML
Miscellaneous
1 136 (27.15%) Analytical Skills
2 109 (21.76%) User Experience
3 46 (9.18%) Social Media
4 33 (6.59%) Mobile App
5 15 (2.99%) Marketing Technology
6 13 (2.59%) Analytical Mindset
7 11 (2.20%) Enterprise Software
8 10 (2.00%) Algorithms
8 10 (2.00%) Self-Motivation
9 9 (1.80%) Greenfield Project
10 8 (1.60%) Client/Server
11 7 (1.40%) Blog
11 7 (1.40%) Digital Media
12 6 (1.20%) BBC
12 6 (1.20%) Smartphone
12 6 (1.20%) Virtual Team
13 4 (0.80%) Data Structures
13 4 (0.80%) iPad
13 4 (0.80%) Social Network
14 2 (0.40%) Taxonomies
Operating Systems
1 21 (4.19%) Android
2 20 (3.99%) Apple iOS
3 13 (2.59%) Linux
4 4 (0.80%) Windows
5 1 (0.20%) Ubuntu
5 1 (0.20%) Unix
Processes & Methodologies
1 501 (100.00%) Analytics
2 123 (24.55%) SEO
3 100 (19.96%) Digital Marketing
4 99 (19.76%) Agile Software Development
5 87 (17.37%) E-Commerce
6 74 (14.77%) Web Analytics
7 68 (13.57%) Business Intelligence
8 64 (12.77%) A/B Testing
9 54 (10.78%) Pay per click
10 52 (10.38%) B2B
11 51 (10.18%) CRM
12 49 (9.78%) Data Analysis
12 49 (9.78%) Digital Analytics
13 48 (9.58%) Problem-Solving
14 47 (9.38%) Actionable Insight
14 47 (9.38%) Decision-Making
15 45 (8.98%) Visualisation
16 42 (8.38%) Web Development
17 41 (8.18%) Front End Development
18 39 (7.78%) Conversion Rate Optimisation
Programming Languages
1 138 (27.54%) JavaScript
2 114 (22.75%) SQL
3 60 (11.98%) Python
4 54 (10.78%) PHP
5 35 (6.99%) R
6 27 (5.39%) Java
7 19 (3.79%) ES6
8 15 (2.99%) C#
9 10 (2.00%) Scala
10 8 (1.60%) Ruby
11 7 (1.40%) Groovy
12 6 (1.20%) MATLAB
13 4 (0.80%) C
13 4 (0.80%) ES7
13 4 (0.80%) Go
14 3 (0.60%) Kotlin
14 3 (0.60%) VBA
15 2 (0.40%) Apple Swift
15 2 (0.40%) C++
16 1 (0.20%) TypeScript
Qualifications
1 63 (12.57%) Degree
2 15 (2.99%) Analytics IQ
3 7 (1.40%) Computer Science Degree
3 7 (1.40%) Numerate Degree
4 4 (0.80%) Master's Degree
5 3 (0.60%) PhD
6 2 (0.40%) DBS Check
6 2 (0.40%) Security Cleared
7 1 (0.20%) AWS Certification
7 1 (0.20%) SC Cleared
Quality Assurance & Compliance
1 33 (6.59%) QA
2 14 (2.79%) GDPR
3 11 (2.20%) Data Quality
4 4 (0.80%) WCAG
5 3 (0.60%) Actionable Recommendations
6 2 (0.40%) SLA
System Software
1 21 (4.19%) Docker
Systems Management
1 8 (1.60%) Matomo
2 5 (1.00%) Ansible
2 5 (1.00%) Terraform
3 4 (0.80%) cPanel
3 4 (0.80%) Docker Swarm
3 4 (0.80%) Kubernetes
4 1 (0.20%) Opscode Chef
4 1 (0.20%) Pingdom
4 1 (0.20%) Puppet
Vendors
1 499 (99.60%) Google
2 117 (23.35%) Adobe
3 76 (15.17%) Tableau
4 47 (9.38%) Salesforce.com
5 41 (8.18%) Microsoft
6 27 (5.39%) Tealium
7 22 (4.39%) Facebook
7 22 (4.39%) Hotjar
7 22 (4.39%) Optimizely
8 16 (3.19%) Ensighten
9 15 (2.99%) Marketo
9 15 (2.99%) Twitter
10 13 (2.59%) Pardot
10 13 (2.59%) Screaming Frog
11 11 (2.20%) HubSpot
12 10 (2.00%) hybris
13 9 (1.80%) IBM
14 8 (1.60%) Oracle
15 7 (1.40%) DeepCrawl
16 6 (1.20%) WooCommerce