Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 9 June 2026, with comparisons to the same periods in the previous two years.

6 months to
9 Jun 2026
Same period 2025 Same period 2024
Rank 530 388 547
Rank change year-on-year -142 +159 -96
Permanent jobs citing Google Analytics 169 267 311
As % of all permanent jobs in England 0.21% 0.68% 0.34%
As % of the Cloud Services category 0.76% 1.99% 1.01%
Number of salaries quoted 124 140 281
10th Percentile £26,250 £29,000 £26,750
25th Percentile £30,000 £32,313 £31,250
Median annual salary (50th Percentile) £37,500 £43,500 £42,500
Median % change year-on-year -13.79% +2.35% -10.53%
75th Percentile £53,750 £57,813 £58,750
90th Percentile £60,500 £73,750 £68,750
UK median annual salary £37,500 £45,000 £42,500
% change year-on-year -16.67% +5.88% -3.41%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 22,238 13,441 30,739
As % of all permanent jobs advertised in England 27.16% 34.19% 33.36%
Number of salaries quoted 14,524 9,491 24,530
10th Percentile £31,250 £31,000 £30,000
25th Percentile £45,000 £42,500 £41,250
Median annual salary (50th Percentile) £62,500 £60,000 £57,500
Median % change year-on-year +4.17% +4.35% -11.54%
75th Percentile £85,000 £82,500 £77,500
90th Percentile £100,000 £105,000 £97,500
UK median annual salary £62,500 £60,000 £57,500
% change year-on-year +4.17% +4.35% -10.20%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 9 June 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 9 June 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -100 59 £52,500 -10.64% 22
North of England -44 43 £30,750 -22.15% 27
South East -32 28 £42,500 +6.25% 16
North West -5 27 £30,000 -17.24% 17
East of England -11 16 £37,500 - 5
South West -40 10 £32,500 -21.69% 1
Yorkshire -40 10 £40,302 +0.76% 6
Midlands -43 10 £41,250 -5.17% 3
West Midlands -34 7 £45,000 +9.09% 1
North East -38 6 £37,500 +20.19% 4
East Midlands -32 3 £35,000 -19.54% 2
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 29 (17.16%) CMS
2 28 (16.57%) WordPress
3 3 (1.78%) Confluence
4 2 (1.18%) Drupal
5 1 (0.59%) Apache
5 1 (0.59%) Umbraco
Applications
1 8 (4.73%) Adobe XD
1 8 (4.73%) Spreadsheet
2 7 (4.14%) Microsoft Office
3 6 (3.55%) Microsoft Excel
4 5 (2.96%) Adobe Creative Suite
5 4 (2.37%) Microsoft PowerPoint
6 2 (1.18%) InDesign
7 1 (0.59%) Adobe Illustrator
7 1 (0.59%) Photoshop
7 1 (0.59%) Trello
Business Applications
1 7 (4.14%) Magento
2 5 (2.96%) Shopify
3 2 (1.18%) Salesforce CRM
Cloud Services
1 33 (19.53%) Power Platform
2 22 (13.02%) GCP
3 18 (10.65%) Google Ads
4 12 (7.10%) Google Tag Manager
5 11 (6.51%) Figma
6 8 (4.73%) SaaS
7 7 (4.14%) Adobe Analytics
7 7 (4.14%) Canva
8 6 (3.55%) MailChimp
9 4 (2.37%) Azure
9 4 (2.37%) Bloomreach
9 4 (2.37%) Contentsquare
10 2 (1.18%) AWS
10 2 (1.18%) AWS Data Pipeline
10 2 (1.18%) Google Sheets
10 2 (1.18%) Meta Ads
11 1 (0.59%) Asana
11 1 (0.59%) SAP Commerce Cloud
Communications & Networking
1 12 (7.10%) SMS
Database & Business Intelligence
1 33 (19.53%) Power BI
2 31 (18.34%) Looker
3 25 (14.79%) Metadata
4 22 (13.02%) BigQuery
5 12 (7.10%) Tableau
6 2 (1.18%) Mixpanel
7 1 (0.59%) Azure SQL Database
Development Applications
1 8 (4.73%) Axure RP
1 8 (4.73%) Balsamiq
2 4 (2.37%) JIRA
3 1 (0.59%) Bitbucket
3 1 (0.59%) Git
3 1 (0.59%) Selenium
General
1 103 (60.95%) Marketing
2 75 (44.38%) Analytical Skills
3 52 (30.77%) Social Skills
4 33 (19.53%) Public Sector
5 30 (17.75%) Inclusion and Diversity
6 25 (14.79%) Organisational Skills
6 25 (14.79%) Retail
7 22 (13.02%) Law
8 13 (7.69%) Advertising
9 11 (6.51%) Brand Awareness
9 11 (6.51%) Finance
10 9 (5.33%) Automotive
11 7 (4.14%) Publishing
12 5 (2.96%) German Language
12 5 (2.96%) Presentation Skills
13 4 (2.37%) French Language
13 4 (2.37%) Manufacturing
14 3 (1.78%) Electronics
15 2 (1.18%) Pharmaceutical
15 2 (1.18%) Telecoms
Job Titles
1 36 (21.30%) Analyst
2 20 (11.83%) Performance Analyst
3 16 (9.47%) Coordinator
4 11 (6.51%) E-Commerce Manager
4 11 (6.51%) SEO Specialist
5 8 (4.73%) Designer
5 8 (4.73%) Marketing Executive
5 8 (4.73%) Marketing Manager
5 8 (4.73%) Senior
5 8 (4.73%) UX Designer
6 7 (4.14%) Analytics Manager
6 7 (4.14%) E-Commerce Specialist
7 6 (3.55%) Data Analyst
7 6 (3.55%) Lead
8 5 (2.96%) Content Editor
8 5 (2.96%) Marketing Analyst
8 5 (2.96%) Product Analyst
8 5 (2.96%) Product Manager
8 5 (2.96%) SEO Executive
8 5 (2.96%) Web Analyst
Libraries, Frameworks & Software Standards
1 25 (14.79%) HTML
2 24 (14.20%) CSS
3 1 (0.59%) DOM
3 1 (0.59%) jQuery
3 1 (0.59%) JSON
Miscellaneous
1 21 (12.43%) Social Media
2 16 (9.47%) Algorithms
3 15 (8.88%) Analytical Mindset
4 9 (5.33%) Blog
4 9 (5.33%) Web Conferencing
5 8 (4.73%) Product Ownership
6 7 (4.14%) Onboarding
7 5 (2.96%) Data Structures
7 5 (2.96%) Driving Licence
7 5 (2.96%) Podcast
7 5 (2.96%) Self-Motivation
7 5 (2.96%) Video Editing
8 4 (2.37%) Marketing Technology
9 3 (1.78%) Digital Media
9 3 (1.78%) Embedded Systems
10 2 (1.18%) Educational Technology
10 2 (1.18%) EPoS
10 2 (1.18%) Learning Management System
10 2 (1.18%) Photography
11 1 (0.59%) Legacy Systems
Processes & Methodologies
1 166 (98.22%) Analytics
2 77 (45.56%) SEO
3 65 (38.46%) Digital Marketing
4 52 (30.77%) User Experience
5 45 (26.63%) Actionable Insight
6 40 (23.67%) AI
6 40 (23.67%) E-Commerce
7 35 (20.71%) Agile
8 33 (19.53%) B2B
9 30 (17.75%) Business Intelligence
10 29 (17.16%) CRM
11 27 (15.98%) Data Analysis
12 26 (15.38%) Email Marketing
13 25 (14.79%) Collaborative Working
14 24 (14.20%) B2C
14 24 (14.20%) Performance Measurement
15 23 (13.61%) A/B Testing
15 23 (13.61%) Performance Metrics
16 22 (13.02%) Customer Experience
16 22 (13.02%) Mentoring
Programming Languages
1 39 (23.08%) SQL
2 10 (5.92%) JavaScript
3 2 (1.18%) Python
Qualifications
1 36 (21.30%) Degree
2 23 (13.61%) SC Cleared
2 23 (13.61%) Security Cleared
3 3 (1.78%) DBS Check
4 2 (1.18%) BPSS Clearance
4 2 (1.18%) DV Cleared
Quality Assurance & Compliance
1 24 (14.20%) Accessibility
2 17 (10.06%) GDPR
3 14 (8.28%) QA
4 10 (5.92%) WCAG
5 7 (4.14%) Data Quality
6 3 (1.78%) Actionable Recommendations
6 3 (1.78%) PERC
Vendors
1 161 (95.27%) Google
2 42 (24.85%) Microsoft
3 25 (14.79%) Adobe
4 17 (10.06%) Salesforce
5 11 (6.51%) Pardot
6 9 (5.33%) Ahrefs
6 9 (5.33%) HubSpot
7 8 (4.73%) Screaming Frog
8 7 (4.14%) Hotjar
9 6 (3.55%) Salesforce Marketing Cloud
10 5 (2.96%) dotdigital
10 5 (2.96%) Marketo
11 3 (1.78%) Instagram
11 3 (1.78%) YouTube
12 2 (1.18%) Amplitude
12 2 (1.18%) Facebook
12 2 (1.18%) TikTok
13 1 (0.59%) CA Agile Central
13 1 (0.59%) Pinterest