Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 1 November 2025, with comparisons to the same periods in the previous two years.

6 months to
1 Nov 2025
Same period 2024 Same period 2023
Rank 407 563 467
Rank change year-on-year +156 -96 +46
Permanent jobs citing Google Analytics 232 159 231
As % of all permanent jobs in England 0.53% 0.26% 0.48%
As % of the Cloud Services category 1.62% 0.79% 1.10%
Number of salaries quoted 161 66 195
10th Percentile £27,250 £28,750 £27,750
25th Percentile £31,000 £36,250 £36,250
Median annual salary (50th Percentile) £40,000 £47,500 £43,000
Median % change year-on-year -15.79% +10.47% -14.00%
75th Percentile £50,000 £62,188 £60,000
90th Percentile £67,500 £70,625 £73,750
UK median annual salary £37,567 £46,250 £40,000
% change year-on-year -18.77% +15.63% -20.00%

All Cloud Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 14,313 20,019 20,960
As % of all permanent jobs advertised in England 32.70% 32.84% 43.27%
Number of salaries quoted 10,009 12,173 17,563
10th Percentile £28,750 £36,000 £32,750
25th Percentile £37,500 £47,500 £45,750
Median annual salary (50th Percentile) £57,500 £65,000 £62,500
Median % change year-on-year -11.54% +4.00% -2.83%
75th Percentile £80,000 £83,750 £82,500
90th Percentile £100,000 £105,000 £100,000
UK median annual salary £57,500 £65,000 £62,500
% change year-on-year -11.54% +4.00% -

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 1 November 2025.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 1 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +53 65 £50,000 -9.09% 75
South East +66 61 £36,000 -17.71% 50
North of England +15 38 £31,350 -34.00% 35
East of England +38 36 £28,500 +3.64% 8
North West +22 35 £29,599 -36.00% 26
Midlands +47 20 £40,000 +6.67% 18
West Midlands +39 12 £33,875 -9.67% 11
South West +34 9 £35,000 -6.67% 11
East Midlands +15 9 £42,500 - 7
Yorkshire +9 2 £31,500 -37.00% 9
North East - 2 £53,100 -
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 30 (12.93%) CMS
2 24 (10.34%) WordPress
3 8 (3.45%) Headless CMS
4 5 (2.16%) Drupal
5 3 (1.29%) Confluence
5 3 (1.29%) Joomla!
5 3 (1.29%) Umbraco
6 2 (0.86%) Apache Airflow
7 1 (0.43%) Adobe Experience Manager
7 1 (0.43%) Apache
7 1 (0.43%) nginx
Applications
1 37 (15.95%) Microsoft Excel
2 24 (10.34%) Photoshop
3 14 (6.03%) Microsoft Office
4 13 (5.60%) Adobe XD
5 12 (5.17%) Adobe Creative Suite
6 8 (3.45%) Adobe Premiere
7 7 (3.02%) MadCap Flare
8 5 (2.16%) Adobe Illustrator
8 5 (2.16%) Spreadsheet
9 4 (1.72%) InDesign
9 4 (1.72%) SketchUp
10 3 (1.29%) Microsoft PowerPoint
10 3 (1.29%) Trello
11 1 (0.43%) Chatbot
Business Applications
1 36 (15.52%) Shopify
2 13 (5.60%) Magento
3 2 (0.86%) OpenCart
3 2 (0.86%) Payment Gateway
4 1 (0.43%) Dynamics CRM
4 1 (0.43%) Dynamics GP
4 1 (0.43%) Sprinklr
Cloud Services
1 51 (21.98%) Google Ads
2 26 (11.21%) Google Tag Manager
3 20 (8.62%) Google Sheets
4 19 (8.19%) Figma
4 19 (8.19%) Power Platform
5 15 (6.47%) AWS
6 12 (5.17%) Azure
6 12 (5.17%) Google Docs
7 11 (4.74%) GitHub
7 11 (4.74%) Google Data Studio
8 10 (4.31%) Contentsquare
9 9 (3.88%) Amazon S3
9 9 (3.88%) AWS Lambda
9 9 (3.88%) Serverless
10 8 (3.45%) Amazon ECS
10 8 (3.45%) Amazon SQS
10 8 (3.45%) GCP
10 8 (3.45%) MailChimp
10 8 (3.45%) Vercel
11 5 (2.16%) Microsoft Advertising
Communications & Networking
1 4 (1.72%) VPN
2 2 (0.86%) SMS
3 1 (0.43%) Internet
Database & Business Intelligence
1 19 (8.19%) Power BI
2 16 (6.90%) Looker
3 14 (6.03%) Tableau
4 8 (3.45%) Metadata
4 8 (3.45%) NoSQL
5 5 (2.16%) Mixpanel
5 5 (2.16%) MySQL
6 4 (1.72%) BigQuery
7 3 (1.29%) Azure SQL Database
7 3 (1.29%) Power Query
8 2 (0.86%) Amazon Redshift
9 1 (0.43%) Data Lake
9 1 (0.43%) Data Warehouse
9 1 (0.43%) Redis
9 1 (0.43%) Redshift Spectrum
9 1 (0.43%) Snowflake Schema
9 1 (0.43%) SQL Server
Development Applications
1 12 (5.17%) JIRA
2 9 (3.88%) Axure RP
2 9 (3.88%) Balsamiq
2 9 (3.88%) Cypress.io
3 4 (1.72%) Git
3 4 (1.72%) Visual Website Optimizer
4 3 (1.29%) Visual Studio
5 1 (0.43%) Bazaar
5 1 (0.43%) GCC
5 1 (0.43%) Jenkins
5 1 (0.43%) Pivotal Tracker
5 1 (0.43%) Postman
5 1 (0.43%) Selenium
5 1 (0.43%) SQL Server Management Studio (SSMS)
5 1 (0.43%) Visual Studio Code
5 1 (0.43%) WebDriver
General
1 165 (71.12%) Marketing
2 97 (41.81%) Social Skills
3 81 (34.91%) Analytical Skills
4 33 (14.22%) Retail
5 29 (12.50%) Advertising
6 22 (9.48%) Inclusion and Diversity
7 21 (9.05%) Finance
8 16 (6.90%) Public Sector
9 12 (5.17%) Presentation Skills
10 9 (3.88%) Law
11 8 (3.45%) Games
11 8 (3.45%) Organisational Skills
12 5 (2.16%) Spanish Language
13 4 (1.72%) French Language
13 4 (1.72%) Publishing
14 3 (1.29%) German Language
14 3 (1.29%) Legal
15 2 (0.86%) Italian Language
15 2 (0.86%) Mandarin Language
15 2 (0.86%) Portuguese Language
Job Titles
1 21 (9.05%) Senior
2 20 (8.62%) Analyst
3 16 (6.90%) E-Commerce Specialist
3 16 (6.90%) Marketing Executive
4 14 (6.03%) SEO Specialist
5 13 (5.60%) Developer
5 13 (5.60%) SEO Manager
6 12 (5.17%) SEO Executive
7 10 (4.31%) Marketing Manager
8 9 (3.88%) Designer
8 9 (3.88%) E-Commerce Executive
8 9 (3.88%) Performance Analyst
8 9 (3.88%) Senior Developer
9 8 (3.45%) Full-Stack Developer
9 8 (3.45%) Lead
9 8 (3.45%) Senior Full-Stack Developer
9 8 (3.45%) UX Designer
10 7 (3.02%) Author
10 7 (3.02%) E-Commerce Manager
10 7 (3.02%) Technical Author
Libraries, Frameworks & Software Standards
1 44 (18.97%) HTML
2 30 (12.93%) CSS
3 12 (5.17%) Next.js
4 9 (3.88%) GraphQL
4 9 (3.88%) Playwright
5 8 (3.45%) Express.js
5 8 (3.45%) Jest
5 8 (3.45%) Node.js
5 8 (3.45%) React
5 8 (3.45%) RESTful
5 8 (3.45%) Tailwind CSS
5 8 (3.45%) Vitest
6 3 (1.29%) JSON
7 2 (0.86%) DOM
8 1 (0.43%) LAMP
8 1 (0.43%) Laravel
8 1 (0.43%) Memcached
8 1 (0.43%) Pandas
8 1 (0.43%) REST
8 1 (0.43%) SOAP
Miscellaneous
1 58 (25.00%) Social Media
2 24 (10.34%) Algorithms
3 19 (8.19%) Blog
3 19 (8.19%) Self-Motivation
4 16 (6.90%) Analytical Mindset
5 14 (6.03%) Product Ownership
6 8 (3.45%) Driving Licence
7 5 (2.16%) Web Conferencing
8 4 (1.72%) Data Structures
8 4 (1.72%) Digital Media
8 4 (1.72%) Mobile App
8 4 (1.72%) Photography
8 4 (1.72%) Podcast
9 3 (1.29%) Graphic Design
9 3 (1.29%) Onboarding
9 3 (1.29%) PropTech
9 3 (1.29%) Video Editing
10 2 (0.86%) FMCG
11 1 (0.43%) Enterprise Software
11 1 (0.43%) Social Network
Operating Systems
1 1 (0.43%) Linux
Processes & Methodologies
1 232 (100.00%) Analytics
2 140 (60.34%) SEO
3 107 (46.12%) Digital Marketing
4 98 (42.24%) E-Commerce
5 72 (31.03%) User Experience
6 53 (22.84%) Actionable Insight
7 44 (18.97%) Agile
8 37 (15.95%) Marketing Strategy
9 33 (14.22%) Pay per click
10 31 (13.36%) Problem-Solving
11 29 (12.50%) A/B Testing
11 29 (12.50%) Competitor Analysis
12 27 (11.64%) Paid Search
12 27 (11.64%) UX Design
13 26 (11.21%) B2B
13 26 (11.21%) Decision-Making
14 25 (10.78%) Conversion Rate Optimisation
14 25 (10.78%) CRM
14 25 (10.78%) Data Analysis
15 24 (10.34%) Roadmaps
Programming Languages
1 32 (13.79%) JavaScript
1 32 (13.79%) SQL
2 18 (7.76%) Python
3 9 (3.88%) TypeScript
4 5 (2.16%) PHP
5 1 (0.43%) Data Analysis Expressions
5 1 (0.43%) R
Qualifications
1 33 (14.22%) Degree
2 10 (4.31%) SC Cleared
2 10 (4.31%) Security Cleared
3 3 (1.29%) BPSS Clearance
3 3 (1.29%) Tableau Certification
4 1 (0.43%) A+ Certification
4 1 (0.43%) Master's Degree
4 1 (0.43%) PhD
Quality Assurance & Compliance
1 23 (9.91%) Accessibility
2 11 (4.74%) WCAG
3 6 (2.59%) GDPR
4 4 (1.72%) Actionable Recommendations
4 4 (1.72%) Data Quality
5 2 (0.86%) QA
6 1 (0.43%) California Consumer Privacy Act
System Software
1 2 (0.86%) Docker
Systems Management
1 1 (0.43%) Terraform
Vendors
1 223 (96.12%) Google
2 43 (18.53%) Microsoft
3 31 (13.36%) Adobe
4 28 (12.07%) Ahrefs
4 28 (12.07%) Screaming Frog
5 17 (7.33%) Hotjar
5 17 (7.33%) HubSpot
6 15 (6.47%) Facebook
7 11 (4.74%) Instagram
8 10 (4.31%) Apple
9 8 (3.45%) TikTok
9 8 (3.45%) YouTube
10 6 (2.59%) Salesforce
10 6 (2.59%) WooCommerce
11 5 (2.16%) Sage
12 4 (1.72%) Hootsuite
13 2 (0.86%) Brandwatch
13 2 (0.86%) Criteo
13 2 (0.86%) Spotify
14 1 (0.43%) Twitter