Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 31 July 2026, with comparisons to the same periods in the previous two years.

6 months to
31 Jul 2026
Same period 2025 Same period 2024
Rank 541 368 559
Rank change year-on-year -173 +191 -44
Permanent jobs citing Google Analytics 198 318 232
As % of all permanent jobs in England 0.22% 0.73% 0.31%
As % of the Cloud Services category 0.80% 2.21% 0.95%
Number of salaries quoted 149 195 200
10th Percentile £26,250 £27,250 £26,750
25th Percentile £30,750 £31,375 £32,500
Median annual salary (50th Percentile) £39,000 £42,500 £45,000
Median % change year-on-year -8.24% -5.56% +5.88%
75th Percentile £55,000 £56,875 £58,750
90th Percentile £68,222 £72,250 £70,000
UK median annual salary £39,000 £42,500 £45,000
% change year-on-year -8.24% -5.56% +5.88%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,635 14,419 24,473
As % of all permanent jobs advertised in England 26.99% 33.14% 32.25%
Number of salaries quoted 16,587 10,300 18,639
10th Percentile £31,250 £30,000 £31,250
25th Percentile £44,633 £40,903 £42,500
Median annual salary (50th Percentile) £62,500 £60,000 £60,000
Median % change year-on-year +4.17% - -7.69%
75th Percentile £85,000 £81,250 £80,000
90th Percentile £100,000 £102,500 £100,000
UK median annual salary £62,500 £60,000 £60,000
% change year-on-year +4.17% - -4.00%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 31 July 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 31 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -101 66 £55,000 -4.35% 36
North of England -36 43 £32,500 -17.72% 27
South East -56 33 £42,500 +1.80% 25
North West -13 26 £30,000 -14.29% 14
East of England -33 24 £37,500 +11.94% 5
Midlands -60 15 £42,500 -2.30% 6
West Midlands -31 10 £43,750 +16.67% 3
Yorkshire -31 9 £48,105 +20.26% 9
South West -65 9 £32,500 -7.14% 8
North East -43 8 £63,750 +20.06% 4
East Midlands -32 5 £29,500 -32.18% 3
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 26 (13.13%) CMS
2 20 (10.10%) WordPress
3 3 (1.52%) Confluence
4 2 (1.01%) Umbraco
5 1 (0.51%) Apache
5 1 (0.51%) Drupal
Applications
1 15 (7.58%) Microsoft Excel
2 8 (4.04%) Microsoft Office
3 7 (3.54%) Adobe XD
3 7 (3.54%) Spreadsheet
4 5 (2.53%) Adobe Creative Suite
5 4 (2.02%) Microsoft PowerPoint
6 2 (1.01%) InDesign
6 2 (1.01%) Photoshop
7 1 (0.51%) Adobe Illustrator
7 1 (0.51%) Trello
7 1 (0.51%) UserZoom
Business Applications
1 14 (7.07%) Magento
2 8 (4.04%) Shopify
Cloud Services
1 41 (20.71%) Power Platform
2 34 (17.17%) GCP
3 29 (14.65%) Google Tag Manager
4 24 (12.12%) Google Ads
5 10 (5.05%) Figma
6 9 (4.55%) AWS
7 8 (4.04%) Azure
8 7 (3.54%) Canva
8 7 (3.54%) MailChimp
9 6 (3.03%) Bloomreach
10 5 (2.53%) Dataform
10 5 (2.53%) dbt
10 5 (2.53%) SaaS
11 4 (2.02%) Contentsquare
12 3 (1.52%) Adobe Analytics
12 3 (1.52%) Amazon S3
12 3 (1.52%) AWS Lambda
12 3 (1.52%) Google Sheets
12 3 (1.52%) Meta Ads
12 3 (1.52%) Serverless
Communications & Networking
1 15 (7.58%) SMS
2 2 (1.01%) LAN
Database & Business Intelligence
1 44 (22.22%) Looker
2 41 (20.71%) Power BI
3 30 (15.15%) BigQuery
4 28 (14.14%) Metadata
5 9 (4.55%) Tableau
6 4 (2.02%) Data Warehouse
7 3 (1.52%) Amazon Redshift
8 2 (1.01%) Mixpanel
9 1 (0.51%) Azure SQL Database
9 1 (0.51%) Data Lake
9 1 (0.51%) Data Mining
Development Applications
1 7 (3.54%) Axure RP
1 7 (3.54%) Balsamiq
2 4 (2.02%) JIRA
3 1 (0.51%) Bitbucket
3 1 (0.51%) Git
3 1 (0.51%) Selenium
General
1 119 (60.10%) Marketing
2 89 (44.95%) Analytical Skills
3 72 (36.36%) Social Skills
4 45 (22.73%) Public Sector
5 33 (16.67%) Inclusion and Diversity
6 32 (16.16%) Retail
7 25 (12.63%) Organisational Skills
8 23 (11.62%) Law
9 19 (9.60%) Finance
10 11 (5.56%) Advertising
11 8 (4.04%) Automotive
11 8 (4.04%) Brand Awareness
11 8 (4.04%) Presentation Skills
12 6 (3.03%) Influencing Skills
13 5 (2.53%) Publishing
14 4 (2.02%) Electronics
14 4 (2.02%) Manufacturing
15 3 (1.52%) German Language
15 3 (1.52%) Legal
16 2 (1.01%) French Language
Job Titles
1 44 (22.22%) Analyst
2 28 (14.14%) Performance Analyst
3 20 (10.10%) Senior
4 16 (8.08%) Coordinator
5 14 (7.07%) E-Commerce Manager
5 14 (7.07%) SEO Specialist
6 9 (4.55%) SEO Executive
7 8 (4.04%) Marketing Analyst
8 7 (3.54%) Data Engineer
8 7 (3.54%) Designer
8 7 (3.54%) Digital Analyst
8 7 (3.54%) E-Commerce Executive
8 7 (3.54%) E-Commerce Specialist
8 7 (3.54%) Lead
8 7 (3.54%) Marketing Executive
8 7 (3.54%) Senior Analyst
8 7 (3.54%) UX Designer
9 6 (3.03%) Analytics Manager
9 6 (3.03%) Data Analyst
9 6 (3.03%) Product Manager
Libraries, Frameworks & Software Standards
1 29 (14.65%) HTML
2 28 (14.14%) CSS
3 1 (0.51%) DOM
3 1 (0.51%) jQuery
3 1 (0.51%) JSON
Miscellaneous
1 27 (13.64%) Social Media
2 21 (10.61%) Algorithms
3 18 (9.09%) Analytical Mindset
4 13 (6.57%) Product Ownership
5 11 (5.56%) Blog
6 10 (5.05%) Web Conferencing
7 8 (4.04%) Marketing Technology
8 6 (3.03%) Educational Technology
8 6 (3.03%) Onboarding
9 5 (2.53%) Data Structures
9 5 (2.53%) Podcast
9 5 (2.53%) Self-Motivation
9 5 (2.53%) Video Editing
10 4 (2.02%) Driving Licence
10 4 (2.02%) Embedded Systems
11 3 (1.52%) Digital Media
12 2 (1.01%) EPoS
12 2 (1.01%) Learning Management System
12 2 (1.01%) Management Information System
12 2 (1.01%) Photography
Processes & Methodologies
1 195 (98.48%) Analytics
2 80 (40.40%) SEO
3 69 (34.85%) Digital Marketing
4 58 (29.29%) Actionable Insight
5 55 (27.78%) User Experience
6 49 (24.75%) Agile
7 44 (22.22%) AI
8 43 (21.72%) E-Commerce
9 39 (19.70%) Business Intelligence
10 34 (17.17%) Decision-Making
11 32 (16.16%) Stakeholder Management
12 31 (15.66%) Performance Measurement
13 30 (15.15%) Email Marketing
14 29 (14.65%) Collaborative Working
15 28 (14.14%) Data Analysis
15 28 (14.14%) Mentoring
16 27 (13.64%) Continuous Improvement
16 27 (13.64%) CRM
16 27 (13.64%) Performance Analysis
17 26 (13.13%) B2B
Programming Languages
1 55 (27.78%) SQL
2 11 (5.56%) JavaScript
3 10 (5.05%) Python
Qualifications
1 41 (20.71%) Degree
2 26 (13.13%) SC Cleared
2 26 (13.13%) Security Cleared
3 5 (2.53%) BPSS Clearance
3 5 (2.53%) DV Cleared
4 4 (2.02%) DBS Check
5 1 (0.51%) Numerate Degree
Quality Assurance & Compliance
1 28 (14.14%) GDPR
2 26 (13.13%) Accessibility
3 20 (10.10%) QA
4 16 (8.08%) Data Quality
5 11 (5.56%) WCAG
6 7 (3.54%) Actionable Recommendations
7 4 (2.02%) PERC
Systems Management
1 1 (0.51%) Terraform
Vendors
1 191 (96.46%) Google
2 40 (20.20%) Microsoft
3 20 (10.10%) Adobe
4 12 (6.06%) Salesforce
5 9 (4.55%) HubSpot
6 8 (4.04%) Ahrefs
6 8 (4.04%) Pardot
6 8 (4.04%) Screaming Frog
7 7 (3.54%) Hotjar
7 7 (3.54%) YouTube
8 6 (3.03%) dotdigital
8 6 (3.03%) Marketo
9 5 (2.53%) Salesforce Marketing Cloud
10 4 (2.02%) Instagram
11 3 (1.52%) TikTok
12 2 (1.01%) Amplitude
12 2 (1.01%) Facebook
12 2 (1.01%) WooCommerce
13 1 (0.51%) CA Agile Central
13 1 (0.51%) Optimizely