Period
to 7 May 2021

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 7 May 2021 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK > England
6 months to
7 May 2021
Same period 2020 Same period 2019
Rank 492 595 570
Rank change year-on-year +103 -25 -6
Permanent jobs citing Google Analytics 382 335 604
As % of all permanent jobs advertised in England 0.49% 0.36% 0.45%
As % of the Cloud Services category 1.15% 1.02% 1.58%
Number of salaries quoted 281 283 485
10th Percentile £26,500 £30,650 £27,500
25th Percentile £32,500 £37,500 £32,000
Median annual salary (50th Percentile) £42,500 £50,000 £42,500
Median % change year-on-year -15.00% +17.65% +7.34%
75th Percentile £57,500 £62,500 £53,750
90th Percentile £67,500 £72,500 £66,500
UK median annual salary £42,500 £47,500 £42,500
% change year-on-year -10.53% +11.76% +6.25%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Permanent vacancies with a requirement for cloud computing skills 33,149 32,712 38,304
As % of all permanent IT jobs advertised in England 42.12% 35.17% 28.37%
Number of salaries quoted 26,848 27,079 31,303
10th Percentile £32,500 £31,250 £30,750
25th Percentile £42,500 £41,250 £40,000
Median annual salary (50th Percentile) £58,000 £57,000 £55,000
Median % change year-on-year +1.75% +3.64% +4.76%
75th Percentile £77,500 £76,250 £73,750
90th Percentile £92,500 £93,750 £87,500
UK median annual salary £57,500 £55,000 £55,000
% change year-on-year +4.55% - +4.76%

Google Analytics
Job Vacancy Trend in England

Job postings citing Google Analytics as a proportion of all IT jobs advertised in England.

Job vacancy trend for Google Analytics in England

Google Analytics
Salary Trend in England

3-month moving average salary quoted in jobs citing Google Analytics in England.

Salary trend for Google Analytics in England

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 7 May 2021.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 7 May 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +49 170 £55,000 - 20
South East +68 92 £40,000 -11.11% 6
North of England +18 43 £35,000 -22.22% 17
Midlands +21 29 £42,500 +30.77% 12
Yorkshire -1 22 £30,000 -33.33% 6
East Midlands +21 21 £40,250 +29.84% 2
North West +40 19 £36,925 -13.12% 10
East of England +46 18 £35,000 -5.41% 11
South West -23 18 £37,500 -11.76% 9
West Midlands 0 8 £44,250 +7.27% 10
North East +12 2 £37,500 - 1
Google Analytics
UK

For the 6 months to 7 May 2021, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Google Analytics.

1 378 (98.95%) Analytics
2 370 (96.86%) Google
3 232 (60.73%) Marketing
4 128 (33.51%) Digital Marketing
5 112 (29.32%) SEO
6 99 (25.92%) E-Commerce
7 92 (24.08%) HTML
8 91 (23.82%) Analytical Skills
9 89 (23.30%) Business Intelligence
10 86 (22.51%) SQL
11 85 (22.25%) User Experience
12 84 (21.99%) Social Skills
13 72 (18.85%) CSS
14 71 (18.59%) Finance
15 70 (18.32%) JavaScript
16 65 (17.02%) Pay per click
17 63 (16.49%) Adobe
18 61 (15.97%) Retail
19 57 (14.92%) Problem-Solving
20 55 (14.40%) Degree
20 55 (14.40%) Python
21 53 (13.87%) Social Media
21 53 (13.87%) A/B Testing
22 50 (13.09%) Agile Software Development
23 48 (12.57%) Tableau
24 47 (12.30%) Visualisation
24 47 (12.30%) Google Tag Manager
25 45 (11.78%) Web Development
26 44 (11.52%) Advertising
27 43 (11.26%) Conversion Rate Optimisation

Google Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 42 (10.99%) CMS
2 25 (6.54%) WordPress
3 15 (3.93%) Drupal
4 12 (3.14%) Apache Spark
5 6 (1.57%) Oracle Application Server
6 5 (1.31%) Apache Airflow
7 4 (1.05%) Luigi
7 4 (1.05%) Oracle Workflow
8 3 (0.79%) SAS
8 3 (0.79%) Sitecore CMS
9 2 (0.52%) Adobe Experience Manager
9 2 (0.52%) Apache
9 2 (0.52%) nginx
10 1 (0.26%) SharePoint
Applications
1 29 (7.59%) Photoshop
2 28 (7.33%) Microsoft Excel
3 22 (5.76%) Microsoft Office
4 20 (5.24%) Sketch
5 17 (4.45%) InVision
6 14 (3.66%) Adobe Illustrator
7 11 (2.88%) Adobe Creative Suite
8 10 (2.62%) Microsoft PowerPoint
9 6 (1.57%) Figma
10 4 (1.05%) InDesign
11 3 (0.79%) Adobe XD
12 2 (0.52%) Microsoft Project
12 2 (0.52%) MS Visio
12 2 (0.52%) Spreadsheet
12 2 (0.52%) Zeplin
13 1 (0.26%) Adobe Premiere
Business Applications
1 15 (3.93%) Magento
2 5 (1.31%) Shopify
3 3 (0.79%) Eloqua
3 3 (0.79%) nopCommerce
3 3 (0.79%) WebTrends
4 1 (0.26%) SessionCam
Cloud Services
1 47 (12.30%) Google Tag Manager
2 39 (10.21%) Power Platform
3 38 (9.95%) AWS
4 27 (7.07%) Firebase
5 25 (6.54%) GCP
6 21 (5.50%) AdWords
6 21 (5.50%) Google Data Studio
7 17 (4.45%) Adobe Analytics
7 17 (4.45%) Amazon S3
8 14 (3.66%) Adobe Creative Cloud
9 13 (3.40%) Azure
10 12 (3.14%) Datadog
10 12 (3.14%) Serverless
11 9 (2.36%) AWS Lambda
12 8 (2.09%) MailChimp
13 7 (1.83%) AWS Data Pipeline
14 6 (1.57%) Amazon CloudWatch
14 6 (1.57%) Cloud Computing
14 6 (1.57%) GitHub
14 6 (1.57%) Veeva
Communications & Networking
1 5 (1.31%) HTTPS
1 5 (1.31%) Internet
2 3 (0.79%) Intranet
3 2 (0.52%) DNS
4 1 (0.26%) Broadband
4 1 (0.26%) HTTP
4 1 (0.26%) SMS
4 1 (0.26%) Unified Communications
Database & Business Intelligence
1 48 (12.57%) Tableau
2 39 (10.21%) Power BI
3 30 (7.85%) Data Warehouse
4 20 (5.24%) BigQuery
5 19 (4.97%) Snowflake Schema
6 16 (4.19%) Mixpanel
7 13 (3.40%) Oracle ODI
8 12 (3.14%) Big Data
8 12 (3.14%) Oracle Database
9 11 (2.88%) Amazon Redshift
9 11 (2.88%) Oracle Database 12c
9 11 (2.88%) PostgreSQL
9 11 (2.88%) Relational Database
10 10 (2.62%) Amazon RDS
11 9 (2.36%) SQL Server
12 8 (2.09%) Oracle BI EE
13 7 (1.83%) Amazon DynamoDB
14 6 (1.57%) NoSQL
14 6 (1.57%) Redis
14 6 (1.57%) SQL Server Reporting Services
Development Applications
1 18 (4.71%) Visual Website Optimizer
2 12 (3.14%) JIRA
3 10 (2.62%) Git (software)
3 10 (2.62%) Oracle APEX
4 7 (1.83%) Selenium
5 6 (1.57%) Appium
5 6 (1.57%) CircleCI
6 5 (1.31%) Grunt
7 4 (1.05%) Postman
7 4 (1.05%) SQL Server Management Studio (SSMS)
8 3 (0.79%) Axure RP
8 3 (0.79%) gulp
8 3 (0.79%) Robolectric
8 3 (0.79%) Travis CI
8 3 (0.79%) webpack
9 2 (0.52%) Dreamweaver
10 1 (0.26%) Bower
10 1 (0.26%) Crashlytics
10 1 (0.26%) Jenkins
10 1 (0.26%) RSpec
General
1 232 (60.73%) Marketing
2 91 (23.82%) Analytical Skills
3 84 (21.99%) Social Skills
4 71 (18.59%) Finance
5 61 (15.97%) Retail
6 44 (11.52%) Advertising
7 40 (10.47%) Organisational Skills
8 20 (5.24%) Presentation Skills
8 20 (5.24%) Publishing
9 8 (2.09%) Law
10 7 (1.83%) Brand Awareness
11 6 (1.57%) French Language
11 6 (1.57%) Italian Language
11 6 (1.57%) Pharmaceutical
11 6 (1.57%) Spanish Language
12 5 (1.31%) Influencing Skills
12 5 (1.31%) Legal
13 3 (0.79%) Automotive
13 3 (0.79%) Games
13 3 (0.79%) Manufacturing
Job Titles
1 82 (21.47%) Analyst
2 54 (14.14%) Developer
3 33 (8.64%) Data Analyst
4 30 (7.85%) Digital Executive
5 26 (6.81%) Digital Analyst
6 25 (6.54%) Marketing Executive
7 22 (5.76%) Digital Marketing Executive
7 22 (5.76%) Front End Developer (Client-Side Developer)
8 21 (5.50%) Senior Analyst
9 20 (5.24%) Marketing Manager
9 20 (5.24%) Marketing Specialist
10 19 (4.97%) SEO Executive
11 18 (4.71%) SEO Specialist
12 17 (4.45%) PPC Specialist
13 15 (3.93%) Digital Marketing Specialist
14 14 (3.66%) Digital Marketing Manager
15 12 (3.14%) Data Engineer
15 12 (3.14%) Insight Analyst
15 12 (3.14%) Web Developer
16 10 (2.62%) Analytics Manager
Libraries, Frameworks & Software Standards
1 92 (24.08%) HTML
2 72 (18.85%) CSS
3 22 (5.76%) Sass
4 18 (4.71%) jQuery
5 17 (4.45%) HTML5
6 16 (4.19%) React
6 16 (4.19%) REST
7 15 (3.93%) CSS3
8 13 (3.40%) Kafka
8 13 (3.40%) Web Services
9 12 (3.14%) Oracle GoldenGate
10 10 (2.62%) Node.js
11 7 (1.83%) LAMP
12 6 (1.57%) JSON
12 6 (1.57%) Laravel
13 5 (1.31%) Django
13 5 (1.31%) Flask
13 5 (1.31%) pytest
13 5 (1.31%) Twitter Bootstrap
14 4 (1.05%) .NET
Miscellaneous
1 85 (22.25%) User Experience
2 53 (13.87%) Social Media
3 18 (4.71%) Analytical Mindset
3 18 (4.71%) Self-Motivation
4 15 (3.93%) Mobile App
5 13 (3.40%) Digital Media
6 9 (2.36%) Blog
6 9 (2.36%) Greenfield Project
6 9 (2.36%) Photography
7 8 (2.09%) Data Structures
7 8 (2.09%) Podcast
8 6 (1.57%) FMCG
9 5 (1.31%) iPad
9 5 (1.31%) Video Editing
10 4 (1.05%) Algorithms
10 4 (1.05%) Management Information System
11 3 (0.79%) Life Science
11 3 (0.79%) Taxonomies
12 2 (0.52%) Animation
12 2 (0.52%) Online Gambling
Operating Systems
1 14 (3.66%) Android
2 13 (3.40%) Apple iOS
3 3 (0.79%) Linux
4 2 (0.52%) Windows
5 1 (0.26%) Unix
Processes & Methodologies
1 378 (98.95%) Analytics
2 128 (33.51%) Digital Marketing
3 112 (29.32%) SEO
4 99 (25.92%) E-Commerce
5 89 (23.30%) Business Intelligence
6 65 (17.02%) Pay per click
7 57 (14.92%) Problem-Solving
8 53 (13.87%) A/B Testing
9 50 (13.09%) Agile Software Development
10 47 (12.30%) Visualisation
11 45 (11.78%) Web Development
12 43 (11.26%) Conversion Rate Optimisation
13 41 (10.73%) Project Management
14 38 (9.95%) Actionable Insight
15 35 (9.16%) Data Analysis
15 35 (9.16%) Front End Development
16 34 (8.90%) B2B
17 33 (8.64%) Web Analytics
18 27 (7.07%) CRM
19 26 (6.81%) Content Management
Programming Languages
1 86 (22.51%) SQL
2 70 (18.32%) JavaScript
3 55 (14.40%) Python
4 24 (6.28%) PHP
5 13 (3.40%) R
6 12 (3.14%) Java
7 11 (2.88%) PL/SQL
8 7 (1.83%) Ruby
9 6 (1.57%) TypeScript
10 5 (1.31%) Scala
10 5 (1.31%) T-SQL
11 4 (1.05%) C++
11 4 (1.05%) Go
12 3 (0.79%) C
12 3 (0.79%) C#
12 3 (0.79%) Kotlin
12 3 (0.79%) Rust
13 1 (0.26%) JSX
13 1 (0.26%) Perl
13 1 (0.26%) VBA
Qualifications
1 55 (14.40%) Degree
2 9 (2.36%) Computer Science Degree
3 7 (1.83%) Master's Degree
4 5 (1.31%) Numerate Degree
5 2 (0.52%) MBA
5 2 (0.52%) Microsoft Certification
Quality Assurance & Compliance
1 22 (5.76%) QA
2 8 (2.09%) Actionable Recommendations
2 8 (2.09%) GDPR
3 4 (1.05%) Data Quality
4 1 (0.26%) PMO
System Software
1 13 (3.40%) Docker
2 1 (0.26%) Hyper-V
2 1 (0.26%) VMware Infrastructure
2 1 (0.26%) Xen
Systems Management
1 4 (1.05%) Kibana
1 4 (1.05%) Terraform
2 3 (0.79%) Kubernetes
3 1 (0.26%) Ansible
3 1 (0.26%) Opscode Chef
3 1 (0.26%) Prometheus
3 1 (0.26%) Puppet
3 1 (0.26%) Salt
Vendors
1 370 (96.86%) Google
2 63 (16.49%) Adobe
3 36 (9.42%) Facebook
4 34 (8.90%) Microsoft
5 18 (4.71%) Oracle
6 13 (3.40%) Instagram
6 13 (3.40%) Salesforce.com
7 11 (2.88%) Kenshoo
7 11 (2.88%) Marin
7 11 (2.88%) YouTube
8 9 (2.36%) Hotjar
9 8 (2.09%) Optimizely
9 8 (2.09%) Twitter
10 6 (1.57%) Alteryx
10 6 (1.57%) AppDynamics
10 6 (1.57%) Dynatrace
10 6 (1.57%) New Relic
10 6 (1.57%) Sitecore
11 5 (1.31%) Pardot
11 5 (1.31%) SolarWinds