Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 16 March 2026, with comparisons to the same periods in the previous two years.

6 months to
16 Mar 2026
Same period 2025 Same period 2024
Rank 499 422 519
Rank change year-on-year -77 +97 +16
Permanent jobs citing Google Analytics 155 214 292
As % of all permanent jobs in England 0.23% 0.55% 0.39%
As % of the Cloud Services category 0.71% 1.46% 1.04%
Number of salaries quoted 118 80 277
10th Percentile £26,250 £31,500 £27,750
25th Percentile £29,750 £38,250 £32,500
Median annual salary (50th Percentile) £39,500 £47,500 £40,000
Median % change year-on-year -16.84% +18.75% -20.00%
75th Percentile £52,500 £57,813 £58,250
90th Percentile £57,325 £73,750 £68,750
UK median annual salary £39,000 £47,500 £40,000
% change year-on-year -17.89% +18.75% -15.79%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 21,761 14,617 27,970
As % of all permanent jobs advertised in England 32.96% 37.78% 37.51%
Number of salaries quoted 11,916 10,227 23,423
10th Percentile £29,250 £32,500 £30,000
25th Percentile £40,000 £45,638 £41,250
Median annual salary (50th Percentile) £60,000 £62,500 £57,500
Median % change year-on-year -4.00% +8.70% -11.54%
75th Percentile £81,000 £83,750 £77,500
90th Percentile £100,000 £105,000 £97,500
UK median annual salary £60,000 £62,500 £57,500
% change year-on-year -4.00% +8.70% -11.54%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 16 March 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 16 March 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -36 61 £47,750 -20.42% 30
North of England -30 34 £30,000 -25.00% 15
South East -33 25 £32,500 -3.70% 21
North West -10 20 £30,000 -25.00% 14
Midlands -34 12 £40,000 -6.98% 10
East of England -3 11 £29,000 -38.95% 7
West Midlands -13 10 £40,000 - 7
Yorkshire -43 8 £37,802 -16.00%
North East - 6 £33,000 - 1
South West -30 5 £32,500 -23.53% 6
East Midlands -44 2 £45,500 +4.60% 3
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 30 (19.35%) WordPress
2 26 (16.77%) CMS
3 5 (3.23%) Drupal
4 3 (1.94%) Confluence
4 3 (1.94%) Joomla!
4 3 (1.94%) Umbraco
5 2 (1.29%) Apache Airflow
6 1 (0.65%) Apache
Applications
1 14 (9.03%) Adobe XD
2 12 (7.74%) Microsoft Excel
3 8 (5.16%) Photoshop
4 7 (4.52%) Adobe Premiere
4 7 (4.52%) Microsoft Office
5 6 (3.87%) Adobe Creative Suite
5 6 (3.87%) InDesign
5 6 (3.87%) Spreadsheet
6 3 (1.94%) SketchUp
6 3 (1.94%) Trello
7 1 (0.65%) Adobe Illustrator
7 1 (0.65%) Notion
Business Applications
1 17 (10.97%) Magento
2 6 (3.87%) Shopify
3 2 (1.29%) Salesforce CRM
4 1 (0.65%) Payment Gateway
Cloud Services
1 21 (13.55%) Power Platform
2 18 (11.61%) GCP
2 18 (11.61%) Google Ads
3 16 (10.32%) Google Tag Manager
4 14 (9.03%) Figma
4 14 (9.03%) MailChimp
5 13 (8.39%) SaaS
6 7 (4.52%) Adobe Analytics
7 5 (3.23%) Contentsquare
8 4 (2.58%) Azure
8 4 (2.58%) GitHub
8 4 (2.58%) Google Sheets
9 3 (1.94%) AWS
9 3 (1.94%) Azure Cosmos DB
9 3 (1.94%) Google Data Studio
9 3 (1.94%) PaaS
10 2 (1.29%) Canva
10 2 (1.29%) dbt
10 2 (1.29%) Microsoft Copilot
11 1 (0.65%) Snowflake
Communications & Networking
1 3 (1.94%) SMS
2 1 (0.65%) VPN
Database & Business Intelligence
1 30 (19.35%) Looker
2 21 (13.55%) Power BI
3 16 (10.32%) Metadata
4 15 (9.68%) BigQuery
5 14 (9.03%) Tableau
6 3 (1.94%) Azure SQL Database
6 3 (1.94%) Power Query
7 1 (0.65%) Amazon Athena
7 1 (0.65%) Amazon RDS
7 1 (0.65%) Amazon Redshift
7 1 (0.65%) Data Lake
7 1 (0.65%) Data Warehouse
7 1 (0.65%) Redshift Spectrum
7 1 (0.65%) Snowflake Schema
Development Applications
1 14 (9.03%) Axure RP
1 14 (9.03%) Balsamiq
2 4 (2.58%) JIRA
3 3 (1.94%) Visual Studio
3 3 (1.94%) Visual Website Optimizer
General
1 108 (69.68%) Marketing
2 51 (32.90%) Analytical Skills
3 45 (29.03%) Social Skills
4 27 (17.42%) Public Sector
5 22 (14.19%) Inclusion and Diversity
6 19 (12.26%) Retail
7 18 (11.61%) Organisational Skills
8 14 (9.03%) Advertising
8 14 (9.03%) Law
9 11 (7.10%) Finance
10 9 (5.81%) Automotive
11 7 (4.52%) Brand Awareness
12 5 (3.23%) Publishing
13 4 (2.58%) French Language
13 4 (2.58%) Games
13 4 (2.58%) German Language
14 2 (1.29%) Influencing Skills
15 1 (0.65%) Manufacturing
15 1 (0.65%) Music Industry
15 1 (0.65%) Presentation Skills
Job Titles
1 25 (16.13%) Analyst
2 16 (10.32%) Marketing Executive
3 13 (8.39%) Designer
3 13 (8.39%) UX Designer
4 11 (7.10%) Coordinator
5 10 (6.45%) E-Commerce Manager
6 9 (5.81%) Performance Analyst
6 9 (5.81%) SEO Specialist
7 8 (5.16%) Data Analyst
7 8 (5.16%) E-Commerce Specialist
7 8 (5.16%) Marketing Manager
7 8 (5.16%) Product Analyst
8 7 (4.52%) Lead
9 5 (3.23%) SEO Executive
10 4 (2.58%) PPC Executive
11 3 (1.94%) Analytics Manager
11 3 (1.94%) Campaign Marketing Manager
11 3 (1.94%) Content Coordinator
11 3 (1.94%) Digital Content Manager
11 3 (1.94%) Web Manager
Libraries, Frameworks & Software Standards
1 25 (16.13%) HTML
2 22 (14.19%) CSS
3 3 (1.94%) JSON
3 3 (1.94%) Next.js
4 2 (1.29%) DOM
Miscellaneous
1 31 (20.00%) Social Media
2 23 (14.84%) Product Ownership
3 12 (7.74%) Algorithms
4 9 (5.81%) Blog
4 9 (5.81%) Driving Licence
5 8 (5.16%) Photography
6 7 (4.52%) Analytical Mindset
7 6 (3.87%) Onboarding
8 5 (3.23%) Marketing Technology
8 5 (3.23%) Self-Motivation
8 5 (3.23%) Web Conferencing
9 2 (1.29%) Digital Media
9 2 (1.29%) Educational Technology
9 2 (1.29%) Graphic Design
9 2 (1.29%) Mobile App
9 2 (1.29%) Podcast
10 1 (0.65%) Enterprise Software
10 1 (0.65%) EPoS
10 1 (0.65%) Learning Management System
10 1 (0.65%) Video Editing
Operating Systems
1 1 (0.65%) Android
1 1 (0.65%) Apple iOS
Processes & Methodologies
1 153 (98.71%) Analytics
2 78 (50.32%) SEO
3 57 (36.77%) User Experience
4 54 (34.84%) Digital Marketing
5 53 (34.19%) E-Commerce
6 36 (23.23%) B2B
7 34 (21.94%) AI
8 31 (20.00%) Actionable Insight
9 26 (16.77%) Agile
10 25 (16.13%) Data Analysis
11 23 (14.84%) Customer Experience
12 22 (14.19%) Business Intelligence
12 22 (14.19%) CRM
13 21 (13.55%) Mentoring
14 18 (11.61%) A/B Testing
14 18 (11.61%) Performance Metrics
14 18 (11.61%) UX Design
15 17 (10.97%) Email Marketing
15 17 (10.97%) User Research
15 17 (10.97%) Visualisation
Programming Languages
1 23 (14.84%) SQL
2 17 (10.97%) JavaScript
3 6 (3.87%) Python
4 3 (1.94%) R
Qualifications
1 28 (18.06%) Degree
2 14 (9.03%) SC Cleared
2 14 (9.03%) Security Cleared
3 3 (1.94%) BPSS Clearance
4 1 (0.65%) DBS Check
Quality Assurance & Compliance
1 22 (14.19%) Accessibility
2 14 (9.03%) WCAG
3 8 (5.16%) QA
4 4 (2.58%) Actionable Recommendations
4 4 (2.58%) GDPR
5 2 (1.29%) PMO
6 1 (0.65%) Data Quality
System Software
1 1 (0.65%) Docker
Systems Management
1 1 (0.65%) Terraform
Vendors
1 151 (97.42%) Google
2 41 (26.45%) Microsoft
3 32 (20.65%) Adobe
4 21 (13.55%) Salesforce
5 10 (6.45%) Hotjar
6 9 (5.81%) Facebook
7 8 (5.16%) Instagram
7 8 (5.16%) Screaming Frog
8 7 (4.52%) Pardot
9 6 (3.87%) HubSpot
10 4 (2.58%) Salesforce Marketing Cloud
11 3 (1.94%) Ahrefs
11 3 (1.94%) Apple
11 3 (1.94%) dotdigital
11 3 (1.94%) Sage
12 2 (1.29%) TikTok
12 2 (1.29%) YouTube
13 1 (0.65%) Marketo
13 1 (0.65%) Sitebulb
13 1 (0.65%) Spotify