Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 30 November 2025, with comparisons to the same periods in the previous two years.

6 months to
30 Nov 2025
Same period 2024 Same period 2023
Rank 399 535 471
Rank change year-on-year +136 -64 +59
Permanent jobs citing Google Analytics 217 180 196
As % of all permanent jobs in England 0.46% 0.31% 0.43%
As % of the Cloud Services category 1.36% 0.89% 0.99%
Number of salaries quoted 157 70 171
10th Percentile £27,250 £30,500 £23,850
25th Percentile £31,000 £36,250 £36,250
Median annual salary (50th Percentile) £41,032 £46,250 £43,000
Median % change year-on-year -11.28% +7.56% -14.00%
75th Percentile £52,500 £61,250 £58,750
90th Percentile £67,500 £70,000 £67,500
UK median annual salary £40,516 £45,000 £41,000
% change year-on-year -9.96% +9.76% -18.00%

All Cloud Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 15,931 20,115 19,703
As % of all permanent jobs advertised in England 33.89% 34.30% 43.25%
Number of salaries quoted 10,277 12,293 16,597
10th Percentile £28,750 £35,000 £32,750
25th Percentile £37,500 £47,500 £45,653
Median annual salary (50th Percentile) £60,000 £65,000 £62,500
Median % change year-on-year -7.69% +4.00% -3.85%
75th Percentile £80,000 £83,750 £83,750
90th Percentile £100,000 £102,500 £101,250
UK median annual salary £60,000 £63,750 £62,500
% change year-on-year -5.88% +2.00% -0.79%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 30 November 2025.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 30 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +69 73 £50,000 +0.87% 51
South East +74 58 £41,500 +7.10% 54
East of England +45 29 £27,750 -28.39% 7
North of England +40 22 £32,250 -30.27% 10
Midlands +57 21 £42,500 +6.25% 15
North West +43 18 £29,599 -32.34% 8
West Midlands +50 12 £33,875 -12.58% 9
East Midlands +34 10 £42,500 -5.56% 5
South West +31 10 £35,000 -6.67% 5
North East - 4 £33,000 - 1
Yorkshire +5 1 £31,500 -35.38% 1
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 29 (13.36%) CMS
2 25 (11.52%) WordPress
3 8 (3.69%) Headless CMS
4 4 (1.84%) Drupal
5 3 (1.38%) Apache Airflow
5 3 (1.38%) Confluence
5 3 (1.38%) Joomla!
5 3 (1.38%) Umbraco
6 1 (0.46%) Adobe Experience Manager
6 1 (0.46%) Apache
Applications
1 32 (14.75%) Microsoft Excel
2 21 (9.68%) Photoshop
3 12 (5.53%) Adobe Creative Suite
3 12 (5.53%) Adobe XD
3 12 (5.53%) Microsoft Office
4 8 (3.69%) Adobe Premiere
5 7 (3.23%) MadCap Flare
6 5 (2.30%) Spreadsheet
7 4 (1.84%) InDesign
7 4 (1.84%) SketchUp
8 3 (1.38%) Trello
9 2 (0.92%) Adobe Illustrator
10 1 (0.46%) Notion
Business Applications
1 37 (17.05%) Shopify
2 16 (7.37%) Magento
3 2 (0.92%) OpenCart
4 1 (0.46%) Dynamics CRM
4 1 (0.46%) Dynamics GP
4 1 (0.46%) Payment Gateway
4 1 (0.46%) Sprinklr
Cloud Services
1 43 (19.82%) Google Ads
2 25 (11.52%) Google Tag Manager
3 21 (9.68%) Figma
4 20 (9.22%) Power Platform
5 15 (6.91%) Google Sheets
6 14 (6.45%) AWS
6 14 (6.45%) MailChimp
7 11 (5.07%) Azure
7 11 (5.07%) GitHub
8 10 (4.61%) Google Docs
9 9 (4.15%) Amazon S3
9 9 (4.15%) AWS Lambda
9 9 (4.15%) GCP
9 9 (4.15%) Google Data Studio
9 9 (4.15%) Serverless
10 8 (3.69%) Amazon ECS
10 8 (3.69%) Amazon SQS
10 8 (3.69%) Vercel
11 7 (3.23%) SaaS
12 5 (2.30%) Microsoft Advertising
Communications & Networking
1 5 (2.30%) VPN
2 1 (0.46%) Internet
2 1 (0.46%) SMS
Database & Business Intelligence
1 20 (9.22%) Power BI
2 17 (7.83%) Looker
3 11 (5.07%) Tableau
4 8 (3.69%) NoSQL
5 7 (3.23%) Metadata
6 5 (2.30%) BigQuery
7 3 (1.38%) Azure SQL Database
7 3 (1.38%) Power Query
8 2 (0.92%) Amazon Redshift
9 1 (0.46%) Amazon Athena
9 1 (0.46%) Amazon RDS
9 1 (0.46%) Data Lake
9 1 (0.46%) Data Warehouse
9 1 (0.46%) Mixpanel
9 1 (0.46%) MySQL
9 1 (0.46%) Redshift Spectrum
9 1 (0.46%) Snowflake Schema
Development Applications
1 11 (5.07%) Axure RP
1 11 (5.07%) Balsamiq
1 11 (5.07%) JIRA
2 8 (3.69%) Cypress.io
3 3 (1.38%) Visual Studio
3 3 (1.38%) Visual Website Optimizer
4 1 (0.46%) Bazaar
4 1 (0.46%) GCC
4 1 (0.46%) Git
4 1 (0.46%) Pivotal Tracker
General
1 155 (71.43%) Marketing
2 77 (35.48%) Social Skills
3 74 (34.10%) Analytical Skills
4 26 (11.98%) Retail
5 24 (11.06%) Advertising
5 24 (11.06%) Inclusion and Diversity
6 21 (9.68%) Public Sector
7 20 (9.22%) Finance
8 11 (5.07%) Law
8 11 (5.07%) Organisational Skills
9 10 (4.61%) Presentation Skills
10 9 (4.15%) Games
11 6 (2.76%) Publishing
12 3 (1.38%) French Language
12 3 (1.38%) Legal
12 3 (1.38%) Spanish Language
13 2 (0.92%) Documentation Skills
13 2 (0.92%) Financial Institution
13 2 (0.92%) Mandarin Language
13 2 (0.92%) Portuguese Language
Job Titles
1 20 (9.22%) Analyst
2 18 (8.29%) Marketing Executive
3 16 (7.37%) E-Commerce Specialist
3 16 (7.37%) Senior
4 13 (5.99%) SEO Manager
5 12 (5.53%) E-Commerce Manager
6 11 (5.07%) Lead
7 10 (4.61%) Designer
7 10 (4.61%) Marketing Manager
7 10 (4.61%) SEO Executive
8 9 (4.15%) Developer
8 9 (4.15%) E-Commerce Executive
8 9 (4.15%) UX Designer
9 8 (3.69%) Full-Stack Developer
9 8 (3.69%) Performance Analyst
9 8 (3.69%) Senior Developer
9 8 (3.69%) Senior Full-Stack Developer
9 8 (3.69%) SEO Specialist
10 7 (3.23%) Author
10 7 (3.23%) Technical Author
Libraries, Frameworks & Software Standards
1 41 (18.89%) HTML
2 27 (12.44%) CSS
3 11 (5.07%) Next.js
4 8 (3.69%) Express.js
4 8 (3.69%) GraphQL
4 8 (3.69%) Jest
4 8 (3.69%) Node.js
4 8 (3.69%) Playwright
4 8 (3.69%) React
4 8 (3.69%) RESTful
4 8 (3.69%) Tailwind CSS
4 8 (3.69%) Vitest
5 3 (1.38%) JSON
6 2 (0.92%) DOM
7 1 (0.46%) Kafka
7 1 (0.46%) LightGBM
7 1 (0.46%) Pandas
7 1 (0.46%) scikit-learn
7 1 (0.46%) XGBoost
Miscellaneous
1 50 (23.04%) Social Media
2 20 (9.22%) Blog
2 20 (9.22%) Product Ownership
3 17 (7.83%) Algorithms
4 14 (6.45%) Analytical Mindset
4 14 (6.45%) Self-Motivation
5 8 (3.69%) Driving Licence
6 6 (2.76%) Photography
6 6 (2.76%) Web Conferencing
7 5 (2.30%) Podcast
8 4 (1.84%) Data Structures
9 3 (1.38%) Digital Media
9 3 (1.38%) Graphic Design
9 3 (1.38%) Marketing Technology
9 3 (1.38%) PropTech
9 3 (1.38%) Video Editing
10 2 (0.92%) Mobile App
10 2 (0.92%) Onboarding
11 1 (0.46%) Enterprise Software
11 1 (0.46%) Online Games
Operating Systems
1 1 (0.46%) Android
1 1 (0.46%) Apple iOS
Processes & Methodologies
1 217 (100.00%) Analytics
2 134 (61.75%) SEO
3 95 (43.78%) E-Commerce
4 90 (41.47%) Digital Marketing
5 74 (34.10%) User Experience
6 54 (24.88%) Actionable Insight
7 48 (22.12%) Agile
8 36 (16.59%) Marketing Strategy
9 30 (13.82%) Data Analysis
10 28 (12.90%) Pay per click
11 26 (11.98%) B2B
11 26 (11.98%) Decision-Making
12 25 (11.52%) UX Design
13 24 (11.06%) A/B Testing
13 24 (11.06%) Business Intelligence
13 24 (11.06%) Problem-Solving
14 23 (10.60%) Competitor Analysis
14 23 (10.60%) Content Strategy
14 23 (10.60%) Mentoring
15 22 (10.14%) CRM
Programming Languages
1 32 (14.75%) JavaScript
2 30 (13.82%) SQL
3 22 (10.14%) Python
4 8 (3.69%) TypeScript
5 4 (1.84%) R
6 1 (0.46%) PHP
Qualifications
1 28 (12.90%) Degree
2 12 (5.53%) SC Cleared
2 12 (5.53%) Security Cleared
3 3 (1.38%) BPSS Clearance
4 1 (0.46%) A+ Certification
4 1 (0.46%) Master's Degree
4 1 (0.46%) PhD
Quality Assurance & Compliance
1 28 (12.90%) Accessibility
2 12 (5.53%) WCAG
3 5 (2.30%) GDPR
4 4 (1.84%) Data Quality
5 3 (1.38%) Actionable Recommendations
6 2 (0.92%) PMO
7 1 (0.46%) QA
System Software
1 1 (0.46%) Docker
Systems Management
1 1 (0.46%) Terraform
Vendors
1 208 (95.85%) Google
2 43 (19.82%) Microsoft
3 29 (13.36%) Adobe
4 24 (11.06%) Ahrefs
4 24 (11.06%) Screaming Frog
5 15 (6.91%) HubSpot
6 12 (5.53%) Facebook
7 11 (5.07%) Apple
8 9 (4.15%) Hotjar
8 9 (4.15%) Salesforce
9 8 (3.69%) Instagram
10 5 (2.30%) Sage
10 5 (2.30%) TikTok
11 4 (1.84%) Hootsuite
11 4 (1.84%) YouTube
12 2 (0.92%) Criteo
12 2 (0.92%) Pardot
12 2 (0.92%) WooCommerce
13 1 (0.46%) JD Edwards
13 1 (0.46%) Salesforce Marketing Cloud