Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 1 May 2026, with comparisons to the same periods in the previous two years.

6 months to
1 May 2026
Same period 2025 Same period 2024
Rank 490 382 518
Rank change year-on-year -108 +136 -18
Permanent jobs citing Google Analytics 189 257 317
As % of all permanent jobs in England 0.24% 0.68% 0.38%
As % of the Cloud Services category 0.76% 1.88% 1.07%
Number of salaries quoted 134 120 296
10th Percentile £26,250 £29,000 £27,750
25th Percentile £30,000 £36,250 £31,500
Median annual salary (50th Percentile) £38,250 £45,000 £42,500
Median % change year-on-year -15.00% +5.88% -15.00%
75th Percentile £52,500 £57,500 £58,750
90th Percentile £57,500 £73,750 £68,750
UK median annual salary £37,500 £46,315 £42,500
% change year-on-year -19.03% +8.98% -5.56%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,962 13,673 29,699
As % of all permanent jobs advertised in England 31.22% 36.15% 35.59%
Number of salaries quoted 13,231 10,149 24,274
10th Percentile £31,000 £31,250 £30,000
25th Percentile £42,500 £44,000 £41,250
Median annual salary (50th Percentile) £62,500 £62,500 £57,500
Median % change year-on-year - +8.70% -11.54%
75th Percentile £85,000 £83,750 £77,500
90th Percentile £100,000 £105,000 £97,500
UK median annual salary £62,500 £61,500 £57,500
% change year-on-year +1.63% +6.96% -11.54%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 1 May 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 1 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -84 75 £45,000 -25.00% 21
North of England -48 41 £30,000 -25.00% 14
South East -44 29 £46,250 +20.92% 14
North West -23 24 £30,000 -24.05% 10
East of England -17 15 £37,500 -21.05% 8
Midlands -53 15 £40,000 -8.05% 4
West Midlands -35 12 £40,000 -11.11% 2
South West -51 10 £32,500 -21.69% 2
Yorkshire -56 10 £40,302 +0.76% 1
North East - 7 £33,000 - 3
East Midlands -54 3 £26,000 -40.23% 2
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 35 (18.52%) WordPress
2 28 (14.81%) CMS
3 3 (1.59%) Confluence
4 2 (1.06%) Apache
4 2 (1.06%) Drupal
5 1 (0.53%) Apache Airflow
5 1 (0.53%) Umbraco
Applications
1 13 (6.88%) Adobe XD
2 9 (4.76%) Microsoft Excel
2 9 (4.76%) Microsoft Office
3 7 (3.70%) Spreadsheet
4 6 (3.17%) Adobe Creative Suite
5 4 (2.12%) Microsoft PowerPoint
6 2 (1.06%) InDesign
7 1 (0.53%) Adobe Illustrator
7 1 (0.53%) Notion
7 1 (0.53%) Photoshop
Business Applications
1 18 (9.52%) Magento
2 4 (2.12%) Shopify
3 2 (1.06%) Salesforce CRM
Cloud Services
1 28 (14.81%) Power Platform
2 22 (11.64%) GCP
3 18 (9.52%) Google Ads
4 16 (8.47%) Figma
5 13 (6.88%) SaaS
6 12 (6.35%) MailChimp
7 10 (5.29%) Google Tag Manager
8 8 (4.23%) Adobe Analytics
9 7 (3.70%) Canva
10 5 (2.65%) Contentsquare
11 3 (1.59%) Azure
12 2 (1.06%) Google Sheets
12 2 (1.06%) Microsoft Copilot
12 2 (1.06%) SAP Commerce Cloud
13 1 (0.53%) AWS
13 1 (0.53%) Bloomreach
13 1 (0.53%) dbt
13 1 (0.53%) Firebase
Communications & Networking
1 4 (2.12%) SMS
2 1 (0.53%) VPN
Database & Business Intelligence
1 35 (18.52%) Looker
2 28 (14.81%) Power BI
3 25 (13.23%) Metadata
4 22 (11.64%) BigQuery
5 15 (7.94%) Tableau
6 2 (1.06%) Mixpanel
7 1 (0.53%) Amazon Athena
7 1 (0.53%) Amazon RDS
7 1 (0.53%) Azure SQL Database
Development Applications
1 13 (6.88%) Axure RP
1 13 (6.88%) Balsamiq
2 3 (1.59%) JIRA
3 1 (0.53%) Bitbucket
3 1 (0.53%) Git
3 1 (0.53%) Selenium
General
1 123 (65.08%) Marketing
2 71 (37.57%) Analytical Skills
3 55 (29.10%) Social Skills
4 31 (16.40%) Public Sector
5 29 (15.34%) Retail
6 28 (14.81%) Inclusion and Diversity
7 23 (12.17%) Organisational Skills
8 21 (11.11%) Law
9 13 (6.88%) Advertising
9 13 (6.88%) Finance
10 11 (5.82%) Brand Awareness
11 9 (4.76%) Automotive
12 8 (4.23%) Publishing
13 5 (2.65%) German Language
13 5 (2.65%) Presentation Skills
14 4 (2.12%) French Language
14 4 (2.12%) Games
14 4 (2.12%) Manufacturing
15 3 (1.59%) Influencing Skills
16 2 (1.06%) Legal
Job Titles
1 36 (19.05%) Analyst
2 18 (9.52%) E-Commerce Manager
3 13 (6.88%) Coordinator
3 13 (6.88%) Marketing Executive
3 13 (6.88%) Performance Analyst
4 12 (6.35%) Designer
4 12 (6.35%) UX Designer
5 10 (5.29%) SEO Specialist
6 9 (4.76%) Data Analyst
6 9 (4.76%) E-Commerce Specialist
6 9 (4.76%) Marketing Manager
7 8 (4.23%) Analytics Manager
7 8 (4.23%) Lead
7 8 (4.23%) Product Analyst
8 6 (3.17%) Web Analyst
9 5 (2.65%) Content Editor
9 5 (2.65%) Marketing Analyst
9 5 (2.65%) Product Manager
9 5 (2.65%) SEO Executive
9 5 (2.65%) Web Marketing Analyst
Libraries, Frameworks & Software Standards
1 28 (14.81%) HTML
2 27 (14.29%) CSS
3 2 (1.06%) DOM
4 1 (0.53%) jQuery
4 1 (0.53%) JSON
4 1 (0.53%) Next.js
Miscellaneous
1 26 (13.76%) Social Media
2 17 (8.99%) Product Ownership
3 14 (7.41%) Algorithms
4 12 (6.35%) Analytical Mindset
4 12 (6.35%) Web Conferencing
5 11 (5.82%) Blog
6 7 (3.70%) Driving Licence
6 7 (3.70%) Marketing Technology
6 7 (3.70%) Onboarding
7 6 (3.17%) Podcast
8 5 (2.65%) Data Structures
8 5 (2.65%) Photography
8 5 (2.65%) Self-Motivation
8 5 (2.65%) Video Editing
9 4 (2.12%) Digital Media
10 2 (1.06%) Educational Technology
10 2 (1.06%) Embedded Systems
10 2 (1.06%) EPoS
10 2 (1.06%) Graphic Design
10 2 (1.06%) Learning Management System
Operating Systems
1 1 (0.53%) Android
1 1 (0.53%) Apple iOS
Processes & Methodologies
1 186 (98.41%) Analytics
2 92 (48.68%) SEO
3 69 (36.51%) Digital Marketing
4 64 (33.86%) User Experience
5 62 (32.80%) E-Commerce
6 51 (26.98%) Actionable Insight
7 43 (22.75%) AI
8 37 (19.58%) B2B
9 36 (19.05%) Data Analysis
10 34 (17.99%) Agile
11 26 (13.76%) Customer Experience
11 26 (13.76%) Email Marketing
12 25 (13.23%) Business Intelligence
13 23 (12.17%) CRM
14 22 (11.64%) B2C
14 22 (11.64%) Mentoring
15 21 (11.11%) Collaborative Working
16 20 (10.58%) A/B Testing
16 20 (10.58%) Link Building
16 20 (10.58%) Performance Measurement
Programming Languages
1 36 (19.05%) SQL
2 17 (8.99%) JavaScript
3 6 (3.17%) Python
4 3 (1.59%) R
Qualifications
1 37 (19.58%) Degree
2 20 (10.58%) SC Cleared
2 20 (10.58%) Security Cleared
3 3 (1.59%) DBS Check
Quality Assurance & Compliance
1 29 (15.34%) Accessibility
2 14 (7.41%) WCAG
3 10 (5.29%) QA
4 9 (4.76%) GDPR
5 4 (2.12%) Data Quality
6 3 (1.59%) Actionable Recommendations
7 2 (1.06%) PMO
Vendors
1 184 (97.35%) Google
2 46 (24.34%) Microsoft
3 32 (16.93%) Adobe
4 20 (10.58%) Salesforce
5 12 (6.35%) HubSpot
5 12 (6.35%) Pardot
6 8 (4.23%) Ahrefs
7 7 (3.70%) Hotjar
7 7 (3.70%) Screaming Frog
8 6 (3.17%) Marketo
9 4 (2.12%) Instagram
10 3 (1.59%) Facebook
10 3 (1.59%) Salesforce Marketing Cloud
10 3 (1.59%) YouTube
11 2 (1.06%) Amplitude
11 2 (1.06%) Apple
11 2 (1.06%) dotdigital
11 2 (1.06%) TikTok
12 1 (0.53%) Pinterest
12 1 (0.53%) Sitebulb