Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 16 April 2026, with comparisons to the same periods in the previous two years.

6 months to
16 Apr 2026
Same period 2025 Same period 2024
Rank 497 370 514
Rank change year-on-year -127 +144 +1
Permanent jobs citing Google Analytics 182 244 314
As % of all permanent jobs in England 0.24% 0.66% 0.38%
As % of the Cloud Services category 0.75% 1.78% 1.07%
Number of salaries quoted 130 104 295
10th Percentile £26,250 £31,075 £27,850
25th Percentile £30,000 £37,375 £31,500
Median annual salary (50th Percentile) £40,000 £47,500 £42,500
Median % change year-on-year -15.79% +11.76% -15.00%
75th Percentile £52,500 £59,063 £58,750
90th Percentile £57,875 £73,750 £68,750
UK median annual salary £39,000 £49,140 £42,500
% change year-on-year -20.63% +15.62% -6.59%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,391 13,723 29,409
As % of all permanent jobs advertised in England 32.05% 37.03% 35.89%
Number of salaries quoted 12,921 10,191 24,290
10th Percentile £30,250 £32,000 £30,000
25th Percentile £41,925 £45,000 £41,250
Median annual salary (50th Percentile) £60,000 £62,500 £57,500
Median % change year-on-year -4.00% +8.70% -11.54%
75th Percentile £83,750 £83,750 £77,500
90th Percentile £100,000 £105,000 £97,500
UK median annual salary £60,000 £62,500 £57,500
% change year-on-year -4.00% +8.70% -11.54%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 16 April 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 16 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -52 75 £45,250 -24.58% 35
North of England -40 39 £30,000 -25.00% 21
South East -66 25 £45,000 +42.86% 26
North West -21 23 £30,000 -25.00% 16
Midlands -57 16 £40,000 -8.05% 8
West Midlands -21 13 £40,000 -5.88% 3
East of England -24 13 £32,000 -32.63% 6
Yorkshire -48 9 £48,105 +6.90% 3
South West -55 8 £32,500 -21.69% 5
North East - 7 £33,000 - 2
East Midlands -59 3 £26,000 -40.23% 5
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 34 (18.68%) WordPress
2 27 (14.84%) CMS
3 4 (2.20%) Confluence
4 3 (1.65%) Drupal
5 2 (1.10%) Apache
5 2 (1.10%) Umbraco
6 1 (0.55%) Apache Airflow
6 1 (0.55%) Joomla!
Applications
1 14 (7.69%) Adobe XD
2 12 (6.59%) Microsoft Excel
3 8 (4.40%) Microsoft Office
4 7 (3.85%) Spreadsheet
5 5 (2.75%) Adobe Creative Suite
6 3 (1.65%) InDesign
7 2 (1.10%) Microsoft PowerPoint
7 2 (1.10%) Photoshop
7 2 (1.10%) Trello
8 1 (0.55%) Adobe Illustrator
8 1 (0.55%) Adobe Premiere
8 1 (0.55%) Notion
Business Applications
1 19 (10.44%) Magento
2 5 (2.75%) Shopify
3 2 (1.10%) Salesforce CRM
Cloud Services
1 28 (15.38%) Power Platform
2 24 (13.19%) GCP
3 18 (9.89%) Google Ads
4 16 (8.79%) Figma
5 13 (7.14%) SaaS
6 12 (6.59%) Google Tag Manager
7 11 (6.04%) MailChimp
8 8 (4.40%) Adobe Analytics
9 5 (2.75%) Azure
9 5 (2.75%) Canva
9 5 (2.75%) Contentsquare
10 4 (2.20%) Google Sheets
11 2 (1.10%) Azure Cosmos DB
11 2 (1.10%) GitHub
11 2 (1.10%) Google Data Studio
11 2 (1.10%) Microsoft Copilot
11 2 (1.10%) PaaS
12 1 (0.55%) AWS
12 1 (0.55%) Firebase
12 1 (0.55%) SAP Commerce Cloud
Communications & Networking
1 4 (2.20%) SMS
2 1 (0.55%) VPN
Database & Business Intelligence
1 36 (19.78%) Looker
2 28 (15.38%) Power BI
3 22 (12.09%) BigQuery
3 22 (12.09%) Metadata
4 15 (8.24%) Tableau
5 3 (1.65%) Azure SQL Database
6 2 (1.10%) Power Query
7 1 (0.55%) Amazon Athena
7 1 (0.55%) Amazon RDS
7 1 (0.55%) Mixpanel
Development Applications
1 14 (7.69%) Axure RP
1 14 (7.69%) Balsamiq
2 4 (2.20%) JIRA
3 2 (1.10%) Visual Studio
4 1 (0.55%) Bitbucket
4 1 (0.55%) Git
4 1 (0.55%) Selenium
4 1 (0.55%) Visual Website Optimizer
General
1 121 (66.48%) Marketing
2 65 (35.71%) Analytical Skills
3 52 (28.57%) Social Skills
4 32 (17.58%) Public Sector
5 28 (15.38%) Inclusion and Diversity
6 26 (14.29%) Retail
7 21 (11.54%) Organisational Skills
8 20 (10.99%) Law
9 14 (7.69%) Finance
10 13 (7.14%) Advertising
11 9 (4.95%) Automotive
11 9 (4.95%) Brand Awareness
12 8 (4.40%) Publishing
13 4 (2.20%) French Language
13 4 (2.20%) Games
13 4 (2.20%) German Language
13 4 (2.20%) Manufacturing
13 4 (2.20%) Presentation Skills
14 2 (1.10%) Influencing Skills
14 2 (1.10%) Pharmaceutical
Job Titles
1 35 (19.23%) Analyst
2 17 (9.34%) E-Commerce Manager
3 13 (7.14%) Designer
3 13 (7.14%) Performance Analyst
3 13 (7.14%) UX Designer
4 12 (6.59%) Coordinator
4 12 (6.59%) Marketing Executive
5 10 (5.49%) E-Commerce Specialist
6 9 (4.95%) Data Analyst
6 9 (4.95%) Marketing Manager
6 9 (4.95%) SEO Specialist
7 8 (4.40%) Analytics Manager
7 8 (4.40%) Lead
7 8 (4.40%) Product Analyst
8 6 (3.30%) Web Analyst
9 5 (2.75%) Marketing Analyst
9 5 (2.75%) SEO Executive
9 5 (2.75%) Testing Analyst
9 5 (2.75%) Web Analytics Analyst
9 5 (2.75%) Web Marketing Analyst
Libraries, Frameworks & Software Standards
1 27 (14.84%) HTML
2 26 (14.29%) CSS
3 3 (1.65%) DOM
3 3 (1.65%) JSON
4 2 (1.10%) Next.js
5 1 (0.55%) jQuery
Miscellaneous
1 27 (14.84%) Social Media
2 20 (10.99%) Product Ownership
3 13 (7.14%) Algorithms
4 10 (5.49%) Blog
5 9 (4.95%) Driving Licence
6 8 (4.40%) Analytical Mindset
6 8 (4.40%) Web Conferencing
7 6 (3.30%) Marketing Technology
7 6 (3.30%) Onboarding
8 5 (2.75%) Data Structures
8 5 (2.75%) Digital Media
8 5 (2.75%) Photography
8 5 (2.75%) Self-Motivation
9 4 (2.20%) Podcast
10 3 (1.65%) Video Editing
11 2 (1.10%) Educational Technology
11 2 (1.10%) EPoS
11 2 (1.10%) Graphic Design
11 2 (1.10%) Learning Management System
11 2 (1.10%) Mobile App
Operating Systems
1 1 (0.55%) Android
1 1 (0.55%) Apple iOS
Processes & Methodologies
1 179 (98.35%) Analytics
2 85 (46.70%) SEO
3 67 (36.81%) User Experience
4 65 (35.71%) Digital Marketing
5 62 (34.07%) E-Commerce
6 49 (26.92%) Actionable Insight
7 41 (22.53%) AI
8 35 (19.23%) Data Analysis
9 34 (18.68%) Agile
9 34 (18.68%) B2B
10 26 (14.29%) Customer Experience
11 25 (13.74%) Business Intelligence
12 23 (12.64%) Mentoring
13 22 (12.09%) CRM
13 22 (12.09%) Email Marketing
14 21 (11.54%) B2C
15 20 (10.99%) User Research
16 19 (10.44%) A/B Testing
16 19 (10.44%) Decision-Making
17 18 (9.89%) Collaborative Working
Programming Languages
1 35 (19.23%) SQL
2 19 (10.44%) JavaScript
3 6 (3.30%) Python
4 3 (1.65%) R
Qualifications
1 35 (19.23%) Degree
2 19 (10.44%) SC Cleared
2 19 (10.44%) Security Cleared
3 3 (1.65%) DBS Check
4 2 (1.10%) BPSS Clearance
Quality Assurance & Compliance
1 28 (15.38%) Accessibility
2 15 (8.24%) WCAG
3 10 (5.49%) QA
4 7 (3.85%) GDPR
5 3 (1.65%) Actionable Recommendations
6 2 (1.10%) Data Quality
6 2 (1.10%) PMO
Vendors
1 177 (97.25%) Google
2 45 (24.73%) Microsoft
3 32 (17.58%) Adobe
4 19 (10.44%) Salesforce
5 10 (5.49%) Pardot
6 8 (4.40%) Hotjar
6 8 (4.40%) HubSpot
6 8 (4.40%) Screaming Frog
7 7 (3.85%) Ahrefs
8 6 (3.30%) Instagram
9 5 (2.75%) Facebook
10 4 (2.20%) Marketo
11 3 (1.65%) Apple
11 3 (1.65%) Salesforce Marketing Cloud
12 2 (1.10%) dotdigital
12 2 (1.10%) TikTok
12 2 (1.10%) YouTube
13 1 (0.55%) Amplitude
13 1 (0.55%) Pinterest
13 1 (0.55%) Sitebulb