Period
to 23 May 2018

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 23 May 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK > England
6 months to
23 May 2018
Same period 2017 Same period 2016
Rank 557 525 572
Rank change year-on-year -32 +47 -88
Permanent jobs citing Google Analytics 754 799 872
As % of all permanent IT jobs advertised in England 0.47% 0.50% 0.46%
As % of the Cloud Services category 2.07% 3.21% 4.01%
Number of salaries quoted 611 615 779
England median annual salary £39,595 £38,000 £37,500
Median salary % change year-on-year +4.20% +1.33% +7.14%
10th Percentile £26,250 £25,500 £25,000
90th Percentile £61,250 £58,750 £62,500
UK median annual salary £40,000 £38,000 £37,500
% change year-on-year +5.26% +1.33% +7.14%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Permanent vacancies with a requirement for cloud computing skills 36,380 24,927 21,768
As % of all permanent IT jobs advertised in England 22.62% 15.64% 11.53%
Number of salaries quoted 29,930 20,896 18,489
England median annual salary £55,000 £50,000 £50,000
Median salary % change year-on-year +10.00% - +1.01%
10th Percentile £30,000 £28,500 £28,000
90th Percentile £85,000 £80,000 £78,750
UK median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Google Analytics
Job Vacancy Trend in England

Job postings citing Google Analytics as a percentage of all IT jobs advertised in England.

Job vacancy trend for Google Analytics in England

Google Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in England.

Salary trend for Google Analytics in England

Google Analytics
Salary Histogram in England

The salary distribution of IT jobs citing Google Analytics in England over the 6 months to 23 May 2018.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 23 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -36 365 £42,500 - 63
South East +29 129 £40,000 +11.11% 19
North of England -13 112 £37,500 +10.29% 30
Midlands -2 78 £30,000 -14.29% 29
North West +4 63 £37,500 +36.36% 17
West Midlands +13 59 £30,000 -14.29% 20
Yorkshire +15 44 £40,000 +11.11% 10
East of England +1 43 £50,000 +44.93% 11
South West -42 32 £35,000 -2.78% 8
East Midlands -5 19 £27,500 - 9
North East -17 5 £26,000 +20.93% 3
Google Analytics
UK

For the 6 months to 23 May 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Google Analytics.

1 751 (99.60%) Analytics
2 747 (99.07%) Google
3 402 (53.32%) Marketing
4 232 (30.77%) SEO
5 212 (28.12%) SQL
6 209 (27.72%) Analytical Skills
7 200 (26.53%) HTML
8 192 (25.46%) Digital Marketing
9 170 (22.55%) E-Commerce
10 169 (22.41%) Adobe
11 168 (22.28%) CSS
12 163 (21.62%) JavaScript
13 162 (21.49%) Web Analytics
13 162 (21.49%) User Experience
14 141 (18.70%) Pay per click
15 127 (16.84%) AdWords
16 121 (16.05%) Microsoft Excel
17 115 (15.25%) Degree
18 110 (14.59%) Agile Software Development
19 100 (13.26%) Social Media
20 99 (13.13%) Tableau
21 92 (12.20%) Digital Analytics
22 91 (12.07%) CMS
23 89 (11.80%) Web Development
24 88 (11.67%) Adobe Analytics
24 88 (11.67%) Finance
24 88 (11.67%) Problem-Solving
25 83 (11.01%) Retail
26 78 (10.34%) jQuery
27 76 (10.08%) Advertising

Google Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 91 (12.07%) CMS
2 50 (6.63%) WordPress
3 42 (5.57%) SAS
4 22 (2.92%) IIS
5 18 (2.39%) Apache Spark
6 17 (2.25%) Sitecore CMS
7 15 (1.99%) Apache
8 12 (1.59%) SharePoint
9 7 (0.93%) Confluence
9 7 (0.93%) WebSphere
10 6 (0.80%) Umbraco
11 3 (0.40%) Adobe Experience Manager
11 3 (0.40%) Kentico
11 3 (0.40%) SharePoint Server
12 2 (0.27%) Liferay
12 2 (0.27%) nginx
12 2 (0.27%) Tomcat
13 1 (0.13%) BizTalk Server
13 1 (0.13%) JBoss
13 1 (0.13%) NetWeaver
Applications
1 121 (16.05%) Microsoft Excel
2 53 (7.03%) Photoshop
3 36 (4.77%) Adobe Illustrator
4 35 (4.64%) Microsoft Office
5 28 (3.71%) Adobe Creative Suite
5 28 (3.71%) Microsoft PowerPoint
6 17 (2.25%) InVision
7 14 (1.86%) SPSS
8 12 (1.59%) InDesign
9 11 (1.46%) UXPin
10 3 (0.40%) Adobe Premiere
10 3 (0.40%) Spreadsheet
11 2 (0.27%) Adobe After Effects
12 1 (0.13%) Acrobat
12 1 (0.13%) MS Visio
Business Applications
1 33 (4.38%) WebTrends
2 7 (0.93%) Salesforce.com CRM
3 6 (0.80%) Abakus
4 5 (0.66%) Magento
5 4 (0.53%) Sage 200
6 3 (0.40%) Academy Revenues and Benefits
6 3 (0.40%) Eloqua
6 3 (0.40%) Payment Gateway
6 3 (0.40%) SessionCam
7 2 (0.27%) Sprinklr
7 2 (0.27%) Unica
8 1 (0.13%) Adobe Campaign
8 1 (0.13%) Dynamics NAV
8 1 (0.13%) FastStats
8 1 (0.13%) SAP CO
8 1 (0.13%) SAP FI
8 1 (0.13%) SAP FI/CO
8 1 (0.13%) SAP Hybris
Cloud Services
1 127 (16.84%) AdWords
2 88 (11.67%) Adobe Analytics
3 69 (9.15%) Google Tag Manager
4 19 (2.52%) SaaS
5 15 (1.99%) Amazon AWS
6 13 (1.72%) Google Cloud Platform
7 8 (1.06%) Firebase
7 8 (1.06%) MailChimp
8 7 (0.93%) Office 365
9 6 (0.80%) Dropbox
9 6 (0.80%) Google Attribution 360
9 6 (0.80%) Trello
10 5 (0.66%) Sage Pay
11 4 (0.53%) Microsoft Azure
11 4 (0.53%) Slack
12 3 (0.40%) Amazon EC2
12 3 (0.40%) Amazon S3
12 3 (0.40%) Flurry Analytics
12 3 (0.40%) GitHub
12 3 (0.40%) SurveyMonkey
Communications & Networking
1 11 (1.46%) Internet
2 9 (1.19%) SMS
3 6 (0.80%) DNS
4 4 (0.53%) Intranet
5 3 (0.40%) HTTP
5 3 (0.40%) SAN
5 3 (0.40%) Skype
6 2 (0.27%) Broadband
6 2 (0.27%) SSL
7 1 (0.13%) HTTPS
7 1 (0.13%) TCP/IP
Database & Business Intelligence
1 61 (8.09%) SQL Server
2 39 (5.17%) Big Data
2 39 (5.17%) SQL Server Reporting Services
3 37 (4.91%) Power BI
4 34 (4.51%) MySQL
5 27 (3.58%) SQL Server Analysis Services
6 25 (3.32%) Hadoop
7 20 (2.65%) SQL Server Integration Services
8 15 (1.99%) Spotfire
9 14 (1.86%) MongoDB
9 14 (1.86%) QlikView
10 13 (1.72%) Qlik Sense
10 13 (1.72%) SQL Server 2016
11 12 (1.59%) Data Mining
12 11 (1.46%) BigQuery
13 10 (1.33%) Apache Hive
13 10 (1.33%) Data Warehouse
13 10 (1.33%) NoSQL
14 6 (0.80%) Mixpanel
15 5 (0.66%) Relational Database
Development Applications
1 43 (5.70%) JIRA
2 35 (4.64%) Git (software)
3 30 (3.98%) Axure RP
4 25 (3.32%) Balsamiq Mockups
5 14 (1.86%) gulp
6 13 (1.72%) Visual Studio
7 11 (1.46%) Grunt
7 11 (1.46%) Subversion
8 10 (1.33%) TeamCity
8 10 (1.33%) webpack
9 9 (1.19%) Karma Test Runner
10 8 (1.06%) Jasmine
10 8 (1.06%) Selenium
11 7 (0.93%) Crashlytics
12 6 (0.80%) HP UFT
12 6 (0.80%) SpecFlow
12 6 (0.80%) Visual Website Optimizer
13 5 (0.66%) Dreamweaver
14 4 (0.53%) Android Studio
14 4 (0.53%) JIRA Agile
General
1 402 (53.32%) Marketing
2 88 (11.67%) Finance
3 83 (11.01%) Retail
4 76 (10.08%) Advertising
5 20 (2.65%) Brand Awareness
6 18 (2.39%) Banking
7 17 (2.25%) Legal
8 15 (1.99%) Manufacturing
9 14 (1.86%) Games
10 13 (1.72%) Publishing
11 10 (1.33%) Automotive
11 10 (1.33%) Telecoms
12 5 (0.66%) Billing
12 5 (0.66%) Law
13 4 (0.53%) Electronics
14 3 (0.40%) Digital Economy
14 3 (0.40%) German Language
14 3 (0.40%) Pharmaceutical
15 1 (0.13%) Back Office
15 1 (0.13%) Financial Institution
Job Titles
1 207 (27.45%) Analyst
2 116 (15.38%) Developer
3 62 (8.22%) Digital Analyst
4 58 (7.69%) Data Analyst
4 58 (7.69%) Web Analyst
5 55 (7.29%) Analytics Manager
6 46 (6.10%) Marketing Manager
7 45 (5.97%) Marketing Executive
7 45 (5.97%) Web Developer
8 43 (5.70%) Designer
9 35 (4.64%) UX Designer
10 30 (3.98%) SEO Manager
11 28 (3.71%) Web Analytics Analyst
12 26 (3.45%) Senior Analyst
13 25 (3.32%) Digital Executive
13 25 (3.32%) Digital Marketing Manager
13 25 (3.32%) Insight Analyst
14 24 (3.18%) PPC Manager
15 23 (3.05%) Digital Marketing Executive
16 22 (2.92%) Google Analytics Analyst
Libraries, Frameworks & Software Standards
1 200 (26.53%) HTML
2 168 (22.28%) CSS
3 78 (10.34%) jQuery
4 51 (6.76%) HTML5
5 34 (4.51%) CSS3
6 30 (3.98%) .NET
7 29 (3.85%) Node.js
8 27 (3.58%) Ajax
9 26 (3.45%) Sass
10 23 (3.05%) AngularJS
11 20 (2.65%) XML
12 16 (2.12%) Classic ASP
13 15 (1.99%) REST
13 15 (1.99%) Web Services
14 14 (1.86%) Twitter Bootstrap
15 13 (1.72%) ASP.NET
15 13 (1.72%) React
16 9 (1.19%) ASP.NET Web API
16 9 (1.19%) Laravel
16 9 (1.19%) RESTful
Miscellaneous
1 209 (27.72%) Analytical Skills
2 162 (21.49%) User Experience
3 100 (13.26%) Social Media
4 66 (8.75%) Self-Motivation
5 33 (4.38%) Mobile App
6 29 (3.85%) Computer Science
7 25 (3.32%) Digital Media
8 23 (3.05%) Blog
9 14 (1.86%) Graphic Design
10 12 (1.59%) Analytical Mindset
10 12 (1.59%) Tandem
11 11 (1.46%) Algorithms
12 9 (1.19%) Data Structures
12 9 (1.19%) Fintech
12 9 (1.19%) Greenfield Project
13 8 (1.06%) Marketing Technology
14 7 (0.93%) Photography
15 6 (0.80%) FMCG
16 5 (0.66%) Driving Licence
16 5 (0.66%) Life Science
Operating Systems
1 14 (1.86%) Linux
2 10 (1.33%) Android
3 9 (1.19%) Windows
4 8 (1.06%) Apple iOS
5 3 (0.40%) CentOS
5 3 (0.40%) Ubuntu
6 2 (0.27%) Unix
7 1 (0.13%) DC/OS
7 1 (0.13%) Windows Phone
Processes & Methodologies
1 751 (99.60%) Analytics
2 232 (30.77%) SEO
3 192 (25.46%) Digital Marketing
4 170 (22.55%) E-Commerce
5 162 (21.49%) Web Analytics
6 141 (18.70%) Pay per click
7 110 (14.59%) Agile Software Development
8 92 (12.20%) Digital Analytics
9 89 (11.80%) Web Development
10 88 (11.67%) Problem-Solving
11 75 (9.95%) A/B Testing
12 74 (9.81%) Visualisation
13 71 (9.42%) Business Intelligence
14 60 (7.96%) Email Marketing
15 57 (7.56%) Marketing Strategy
16 55 (7.29%) Actionable Insight
17 54 (7.16%) CRM
18 53 (7.03%) Mathematics
19 48 (6.37%) Data Analytics
19 48 (6.37%) Data Visualisation
Programming Languages
1 212 (28.12%) SQL
2 163 (21.62%) JavaScript
3 71 (9.42%) Python
4 60 (7.96%) PHP
5 41 (5.44%) Java
6 26 (3.45%) R
7 21 (2.79%) C#
7 21 (2.79%) T-SQL
8 16 (2.12%) MATLAB
8 16 (2.12%) VBA
9 14 (1.86%) VB
10 6 (0.80%) Scala
11 5 (0.66%) Java 8
12 3 (0.40%) Apple Swift
12 3 (0.40%) Data Analysis Expressions (DAX)
12 3 (0.40%) Objective-C
13 2 (0.27%) C
13 2 (0.27%) Groovy
13 2 (0.27%) PHP 5
13 2 (0.27%) PL/SQL
Qualifications
1 115 (15.25%) Degree
2 22 (2.92%) Numerate Degree
3 10 (1.33%) Analytics IQ
4 5 (0.66%) PhD
5 2 (0.27%) Computer Science Degree
6 1 (0.13%) CIPFA
Quality Assurance & Compliance
1 20 (2.65%) QA
2 6 (0.80%) SLA
3 5 (0.66%) PCI DSS
4 3 (0.40%) GDPR
5 2 (0.27%) Data Quality
System Software
1 5 (0.66%) Docker
2 3 (0.40%) Samba
3 2 (0.27%) Active Directory
3 2 (0.27%) Apache Flume
Systems Management
1 6 (0.80%) HP ALM
1 6 (0.80%) HP Quality Center
1 6 (0.80%) Opscode Chef
2 2 (0.27%) Ambari
2 2 (0.27%) Terraform
3 1 (0.13%) Grafana
3 1 (0.13%) Kibana
3 1 (0.13%) Kubernetes
3 1 (0.13%) Matomo
3 1 (0.13%) Oozie
3 1 (0.13%) Plesk
3 1 (0.13%) Puppet
3 1 (0.13%) Systems Management Server (SMS)
Vendors
1 747 (99.07%) Google
2 169 (22.41%) Adobe
3 99 (13.13%) Tableau
4 70 (9.28%) Microsoft
5 56 (7.43%) Twitter
6 50 (6.63%) Facebook
7 38 (5.04%) Omniture
8 33 (4.38%) DoubleClick
8 33 (4.38%) Salesforce.com
9 19 (2.52%) Sitecore
10 17 (2.25%) Optimizely
10 17 (2.25%) SAP
11 16 (2.12%) Alteryx
11 16 (2.12%) Marin
12 14 (1.86%) Screaming Frog
13 12 (1.59%) Kenshoo
14 11 (1.46%) HP
15 10 (1.33%) Pardot
16 9 (1.19%) Capita
17 8 (1.06%) hybris