Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 6 August 2026, with comparisons to the same periods in the previous two years.

6 months to
6 Aug 2026
Same period 2025 Same period 2024
Rank 539 366 558
Rank change year-on-year -173 +192 -49
Permanent jobs citing Google Analytics 204 313 216
As % of all permanent jobs in England 0.22% 0.72% 0.30%
As % of the Cloud Services category 0.82% 2.17% 0.92%
Number of salaries quoted 157 191 179
10th Percentile £26,875 £27,250 £26,250
25th Percentile £31,250 £31,375 £32,500
Median annual salary (50th Percentile) £42,500 £42,500 £45,000
Median % change year-on-year - -5.56% +5.88%
75th Percentile £55,000 £56,875 £59,375
90th Percentile £71,109 £73,750 £70,000
UK median annual salary £42,500 £42,500 £45,000
% change year-on-year - -5.56% +5.88%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,802 14,446 23,435
As % of all permanent jobs advertised in England 26.72% 33.16% 32.16%
Number of salaries quoted 16,793 10,284 17,499
10th Percentile £31,250 £30,000 £32,000
25th Percentile £45,000 £40,000 £42,532
Median annual salary (50th Percentile) £62,500 £60,000 £60,000
Median % change year-on-year +4.17% - -7.69%
75th Percentile £85,000 £80,000 £81,250
90th Percentile £100,000 £102,500 £100,000
UK median annual salary £62,500 £60,000 £60,000
% change year-on-year +4.17% - -4.76%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 6 August 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 6 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -109 68 £55,000 -4.35% 49
North of England -42 44 £37,500 +0.67% 36
South East -54 35 £42,000 +0.60% 32
North West -15 28 £31,500 -8.70% 22
East of England -39 24 £37,500 +11.94% 7
Midlands -55 16 £40,000 -8.05% 12
West Midlands -38 10 £43,750 +16.67% 5
North East -45 9 £75,000 +41.24% 3
South West -63 9 £32,500 -7.14% 11
Yorkshire -24 7 £48,105 +20.26% 11
East Midlands -24 6 £29,500 -32.18% 7
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 28 (13.73%) CMS
2 21 (10.29%) WordPress
3 3 (1.47%) Confluence
4 2 (0.98%) Umbraco
5 1 (0.49%) Apache
5 1 (0.49%) Drupal
Applications
1 16 (7.84%) Microsoft Excel
2 8 (3.92%) Microsoft Office
3 7 (3.43%) Adobe XD
4 6 (2.94%) Spreadsheet
5 5 (2.45%) Adobe Creative Suite
6 4 (1.96%) Microsoft PowerPoint
7 2 (0.98%) InDesign
7 2 (0.98%) Photoshop
8 1 (0.49%) Adobe Illustrator
8 1 (0.49%) Trello
8 1 (0.49%) UserZoom
Business Applications
1 14 (6.86%) Magento
2 11 (5.39%) Shopify
Cloud Services
1 44 (21.57%) Power Platform
2 39 (19.12%) GCP
3 32 (15.69%) Google Tag Manager
4 27 (13.24%) Google Ads
5 12 (5.88%) AWS
6 10 (4.90%) Azure
6 10 (4.90%) Figma
7 7 (3.43%) Canva
7 7 (3.43%) MailChimp
8 6 (2.94%) Bloomreach
8 6 (2.94%) Dataform
8 6 (2.94%) dbt
9 4 (1.96%) Amazon S3
9 4 (1.96%) AWS Lambda
9 4 (1.96%) Contentsquare
9 4 (1.96%) Meta Ads
9 4 (1.96%) SaaS
9 4 (1.96%) Serverless
10 3 (1.47%) Adobe Analytics
10 3 (1.47%) Google Data Studio
Communications & Networking
1 15 (7.35%) SMS
2 2 (0.98%) LAN
Database & Business Intelligence
1 49 (24.02%) Looker
2 44 (21.57%) Power BI
3 33 (16.18%) BigQuery
4 27 (13.24%) Metadata
5 11 (5.39%) Tableau
6 6 (2.94%) Data Warehouse
7 4 (1.96%) Amazon Redshift
8 2 (0.98%) Data Lake
8 2 (0.98%) Mixpanel
9 1 (0.49%) Azure SQL Database
9 1 (0.49%) Data Mining
Development Applications
1 7 (3.43%) Axure RP
1 7 (3.43%) Balsamiq
2 4 (1.96%) JIRA
3 1 (0.49%) Bitbucket
3 1 (0.49%) Git
3 1 (0.49%) Selenium
General
1 122 (59.80%) Marketing
2 92 (45.10%) Analytical Skills
3 70 (34.31%) Social Skills
4 46 (22.55%) Public Sector
5 33 (16.18%) Retail
6 32 (15.69%) Inclusion and Diversity
7 27 (13.24%) Organisational Skills
8 23 (11.27%) Law
9 22 (10.78%) Finance
10 11 (5.39%) Advertising
11 9 (4.41%) Presentation Skills
12 8 (3.92%) Brand Awareness
13 6 (2.94%) Influencing Skills
14 5 (2.45%) Automotive
14 5 (2.45%) Manufacturing
14 5 (2.45%) Publishing
15 4 (1.96%) Electronics
16 3 (1.47%) Legal
17 2 (0.98%) Banking
17 2 (0.98%) Telecoms
Job Titles
1 46 (22.55%) Analyst
2 28 (13.73%) Performance Analyst
3 22 (10.78%) Senior
4 15 (7.35%) Coordinator
4 15 (7.35%) E-Commerce Manager
5 13 (6.37%) SEO Specialist
6 10 (4.90%) Data Engineer
6 10 (4.90%) Marketing Executive
7 9 (4.41%) Lead
7 9 (4.41%) SEO Executive
8 8 (3.92%) Digital Analyst
8 8 (3.92%) Marketing Analyst
9 7 (3.43%) Designer
9 7 (3.43%) E-Commerce Executive
9 7 (3.43%) E-Commerce Specialist
9 7 (3.43%) Senior Analyst
9 7 (3.43%) UX Designer
10 6 (2.94%) Data Analyst
10 6 (2.94%) Product Manager
10 6 (2.94%) Web Analyst
Libraries, Frameworks & Software Standards
1 29 (14.22%) HTML
2 28 (13.73%) CSS
3 1 (0.49%) DOM
3 1 (0.49%) jQuery
3 1 (0.49%) JSON
Miscellaneous
1 29 (14.22%) Social Media
2 19 (9.31%) Analytical Mindset
3 18 (8.82%) Algorithms
4 13 (6.37%) Product Ownership
5 11 (5.39%) Blog
6 10 (4.90%) Web Conferencing
7 8 (3.92%) Educational Technology
7 8 (3.92%) Marketing Technology
8 5 (2.45%) Data Structures
8 5 (2.45%) Onboarding
8 5 (2.45%) Podcast
8 5 (2.45%) Video Editing
9 4 (1.96%) Driving Licence
9 4 (1.96%) Embedded Systems
9 4 (1.96%) Self-Motivation
10 3 (1.47%) Digital Media
10 3 (1.47%) Management Information System
11 2 (0.98%) EPoS
11 2 (0.98%) Learning Management System
11 2 (0.98%) Photography
Processes & Methodologies
1 201 (98.53%) Analytics
2 80 (39.22%) SEO
3 72 (35.29%) Digital Marketing
4 64 (31.37%) Actionable Insight
5 57 (27.94%) User Experience
6 52 (25.49%) Agile
7 44 (21.57%) E-Commerce
8 43 (21.08%) Business Intelligence
9 41 (20.10%) AI
10 40 (19.61%) Decision-Making
11 33 (16.18%) Performance Measurement
11 33 (16.18%) Stakeholder Management
12 32 (15.69%) Email Marketing
13 31 (15.20%) CRM
14 30 (14.71%) Mentoring
15 29 (14.22%) User Research
16 28 (13.73%) A/B Testing
16 28 (13.73%) Collaborative Working
16 28 (13.73%) Performance Analysis
17 27 (13.24%) Continuous Improvement
Programming Languages
1 61 (29.90%) SQL
2 13 (6.37%) Python
3 11 (5.39%) JavaScript
Qualifications
1 45 (22.06%) Degree
2 27 (13.24%) SC Cleared
2 27 (13.24%) Security Cleared
3 6 (2.94%) BPSS Clearance
3 6 (2.94%) DV Cleared
4 4 (1.96%) DBS Check
5 1 (0.49%) Numerate Degree
Quality Assurance & Compliance
1 30 (14.71%) GDPR
2 26 (12.75%) Accessibility
3 20 (9.80%) Data Quality
3 20 (9.80%) QA
4 11 (5.39%) WCAG
5 10 (4.90%) Actionable Recommendations
6 4 (1.96%) PERC
Systems Management
1 2 (0.98%) Terraform
Vendors
1 197 (96.57%) Google
2 40 (19.61%) Microsoft
3 20 (9.80%) Adobe
4 12 (5.88%) Salesforce
5 11 (5.39%) HubSpot
6 10 (4.90%) Ahrefs
7 9 (4.41%) YouTube
8 8 (3.92%) Hotjar
8 8 (3.92%) Screaming Frog
9 7 (3.43%) Marketo
9 7 (3.43%) Pardot
10 5 (2.45%) dotdigital
10 5 (2.45%) Instagram
10 5 (2.45%) Salesforce Marketing Cloud
11 3 (1.47%) Facebook
11 3 (1.47%) TikTok
12 2 (0.98%) Amplitude
12 2 (0.98%) WooCommerce
13 1 (0.49%) Optimizely
13 1 (0.49%) Pinterest