Period
to 19 February 2018

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 19 February 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK > England
6 months to
19 Feb 2018
Same period 2017 Same period 2016
Rank 520 528 528
Rank change year-on-year +8 0 -49
Permanent jobs citing Google Analytics 845 797 1,061
As % of all permanent IT jobs advertised in England 0.51% 0.49% 0.54%
As % of the Cloud Services category 2.49% 3.49% 5.14%
Number of salaries quoted 689 636 919
England median annual salary £37,500 £40,000 £37,500
Median salary % change year-on-year -6.25% +6.67% +1.35%
10th Percentile £26,200 £25,750 £23,750
90th Percentile £59,000 £60,000 £60,000
UK median annual salary £37,500 £40,000 £37,500
% change year-on-year -6.25% +6.67% +4.90%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Permanent vacancies with a requirement for cloud computing skills 33,895 22,858 20,662
As % of all permanent IT jobs advertised in England 20.63% 13.97% 10.42%
Number of salaries quoted 28,384 19,299 17,548
England median annual salary £52,500 £51,500 £50,000
Median salary % change year-on-year +1.94% +3.00% +5.26%
10th Percentile £28,250 £28,500 £27,750
90th Percentile £82,500 £80,000 £78,750
UK median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Google Analytics
Job Vacancy Trend in England

Job postings citing Google Analytics as a percentage of all IT jobs advertised in England.

Job vacancy trend for Google Analytics in England

Google Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in England.

Salary trend for Google Analytics in England

Google Analytics
Salary Histogram in England

The salary distribution of IT jobs citing Google Analytics in England over the 6 months to 19 February 2018.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 19 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +8 411 £40,000 -12.09% 83
South East +27 150 £40,000 -11.11% 40
North of England +16 136 £35,000 - 39
Midlands +10 88 £30,000 -15.49% 20
North West +12 73 £35,000 +7.69% 21
West Midlands +3 62 £30,000 -14.29% 18
Yorkshire +27 60 £37,500 - 16
East of England -1 50 £30,000 -14.29% 15
East Midlands +17 29 £36,250 +0.69% 2
South West -21 10 £27,500 -23.61% 14
North East -25 3 - - 2
Google Analytics
UK

For the 6 months to 19 February 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Google Analytics.

1 840 (99.41%) Google
1 840 (99.41%) Analytics
2 493 (58.34%) Marketing
3 281 (33.25%) SEO
4 258 (30.53%) Digital Marketing
5 237 (28.05%) Analytical Skills
6 219 (25.92%) HTML
7 212 (25.09%) E-Commerce
8 196 (23.20%) Adobe
9 190 (22.49%) CSS
9 190 (22.49%) Web Analytics
9 190 (22.49%) AdWords
10 182 (21.54%) JavaScript
11 180 (21.30%) User Experience
12 176 (20.83%) Pay per click
13 174 (20.59%) SQL
14 169 (20.00%) Microsoft Excel
15 160 (18.93%) Degree
16 151 (17.87%) Social Media
17 128 (15.15%) Agile Software Development
18 121 (14.32%) Tableau
19 110 (13.02%) Adobe Analytics
20 109 (12.90%) Web Development
21 104 (12.31%) Microsoft
22 98 (11.60%) CMS
23 91 (10.77%) PHP
23 91 (10.77%) jQuery
24 89 (10.53%) Actionable Insight
25 86 (10.18%) Retail
26 84 (9.94%) Business Intelligence

Google Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 98 (11.60%) CMS
2 45 (5.33%) WordPress
3 43 (5.09%) SAS
4 22 (2.60%) Apache
5 13 (1.54%) SharePoint
6 11 (1.30%) Apache Spark
6 11 (1.30%) Joomla!
7 10 (1.18%) Sitecore CMS
8 9 (1.07%) Drupal
8 9 (1.07%) IIS
9 8 (0.95%) nginx
10 7 (0.83%) Apache Solr
11 6 (0.71%) Elasticsearch
11 6 (0.71%) WebSphere
12 5 (0.59%) Adobe Experience Manager
13 4 (0.47%) Confluence
14 3 (0.36%) SharePoint Server
15 2 (0.24%) EPiServer
15 2 (0.24%) Umbraco
16 1 (0.12%) WebLogic
Applications
1 169 (20.00%) Microsoft Excel
2 43 (5.09%) Microsoft Office
2 43 (5.09%) Photoshop
3 35 (4.14%) Adobe Illustrator
4 30 (3.55%) Microsoft PowerPoint
5 27 (3.20%) Adobe Creative Suite
6 22 (2.60%) InVision
7 13 (1.54%) SPSS
8 10 (1.18%) UXPin
9 7 (0.83%) Spreadsheet
10 5 (0.59%) InDesign
11 2 (0.24%) MS Visio
12 1 (0.12%) Acrobat
12 1 (0.12%) Adobe Premiere
12 1 (0.12%) EViews
Business Applications
1 72 (8.52%) WebTrends
2 20 (2.37%) Magento
3 8 (0.95%) Shopify
4 6 (0.71%) Adobe Campaign
4 6 (0.71%) SessionCam
5 5 (0.59%) Payment Gateway
6 3 (0.36%) Eloqua
6 3 (0.36%) OpenCart
7 2 (0.24%) Dynamics NAV
7 2 (0.24%) Fredhopper
7 2 (0.24%) Sage 200
7 2 (0.24%) Unica
8 1 (0.12%) Abakus
8 1 (0.12%) Academy Revenues and Benefits
8 1 (0.12%) Salesforce.com CRM
Cloud Services
1 190 (22.49%) AdWords
2 110 (13.02%) Adobe Analytics
3 56 (6.63%) Google Tag Manager
4 21 (2.49%) Amazon AWS
5 13 (1.54%) Google Cloud Platform
6 12 (1.42%) GitHub
7 10 (1.18%) Trello
8 9 (1.07%) Microsoft Azure
9 8 (0.95%) MailChimp
10 7 (0.83%) Office 365
10 7 (0.83%) Slack
11 6 (0.71%) Dropbox
11 6 (0.71%) Firebase
11 6 (0.71%) PaaS
11 6 (0.71%) SaaS
11 6 (0.71%) Yarn
12 4 (0.47%) Sage Pay
13 2 (0.24%) CheetahMail
13 2 (0.24%) Pure360
13 2 (0.24%) Silverpop
Communications & Networking
1 27 (3.20%) SMS
2 21 (2.49%) Internet
3 5 (0.59%) DNS
3 5 (0.59%) Intranet
4 4 (0.47%) HTTP
5 3 (0.36%) Firewall
6 2 (0.24%) Broadband
6 2 (0.24%) SSL
7 1 (0.12%) HTTPS
7 1 (0.12%) TCP/IP
Database & Business Intelligence
1 58 (6.86%) MySQL
2 51 (6.04%) SQL Server
3 46 (5.44%) Big Data
4 33 (3.91%) Power BI
5 26 (3.08%) Spotfire
6 22 (2.60%) SQL Server Reporting Services
7 21 (2.49%) QlikView
8 15 (1.78%) SQL Server Analysis Services
8 15 (1.78%) SQL Server Integration Services
9 14 (1.66%) Redis
10 13 (1.54%) Qlik Sense
11 12 (1.42%) Data Mining
11 12 (1.42%) MongoDB
11 12 (1.42%) NoSQL
12 11 (1.30%) Hadoop
13 10 (1.18%) Mixpanel
13 10 (1.18%) SQL Server 2016
14 9 (1.07%) BigQuery
14 9 (1.07%) Data Warehouse
15 5 (0.59%) Snowflake Schema
Development Applications
1 45 (5.33%) JIRA
2 43 (5.09%) Git (software)
3 38 (4.50%) Axure RP
4 19 (2.25%) gulp
5 18 (2.13%) Balsamiq Mockups
6 15 (1.78%) Subversion
7 14 (1.66%) webpack
8 10 (1.18%) TeamCity
9 9 (1.07%) Grunt
10 8 (0.95%) Karma Test Runner
10 8 (0.95%) PHPUnit
11 7 (0.83%) Jasmine
11 7 (0.83%) SpecFlow
12 6 (0.71%) Crashlytics
12 6 (0.71%) Gemini Tracker
12 6 (0.71%) Vagrant
13 5 (0.59%) Visual Studio
14 4 (0.47%) JIRA Agile
14 4 (0.47%) Team Foundation Server
14 4 (0.47%) Visual Website Optimizer
General
1 493 (58.34%) Marketing
2 86 (10.18%) Retail
3 75 (8.88%) Finance
4 68 (8.05%) Advertising
5 41 (4.85%) Banking
6 14 (1.66%) Games
6 14 (1.66%) Legal
7 13 (1.54%) Brand Awareness
7 13 (1.54%) Telecoms
8 12 (1.42%) Multimedia
9 11 (1.30%) Manufacturing
10 8 (0.95%) Publishing
11 6 (0.71%) Electronics
12 4 (0.47%) Back Office
12 4 (0.47%) French Language
12 4 (0.47%) Law
13 3 (0.36%) Automotive
13 3 (0.36%) Italian Language
14 2 (0.24%) Financial Institution
14 2 (0.24%) Pharmaceutical
Job Titles
1 223 (26.39%) Analyst
2 128 (15.15%) Developer
3 75 (8.88%) Web Analyst
4 66 (7.81%) Digital Analyst
5 55 (6.51%) PPC Manager
6 49 (5.80%) Data Analyst
7 48 (5.68%) Account Manager
8 47 (5.56%) Marketing Executive
9 42 (4.97%) Analytics Manager
10 41 (4.85%) Front End Developer (Client-Side Developer)
11 40 (4.73%) Designer
12 38 (4.50%) Marketing Manager
13 37 (4.38%) PPC Account Manager
14 34 (4.02%) Google Analytics Analyst
14 34 (4.02%) Web Analytics Analyst
14 34 (4.02%) Web Developer
15 30 (3.55%) Consultant
15 30 (3.55%) UX Designer
16 28 (3.31%) SEO Manager
17 27 (3.20%) Insight Analyst
Libraries, Frameworks & Software Standards
1 219 (25.92%) HTML
2 190 (22.49%) CSS
3 91 (10.77%) jQuery
4 83 (9.82%) HTML5
5 67 (7.93%) CSS3
6 34 (4.02%) Sass
7 30 (3.55%) .NET
8 28 (3.31%) Node.js
9 26 (3.08%) AngularJS
10 24 (2.84%) Ajax
11 23 (2.72%) Laravel
12 20 (2.37%) RESTful
13 18 (2.13%) LAMP
14 17 (2.01%) ASP.NET
14 17 (2.01%) Web Services
15 14 (1.66%) React
15 14 (1.66%) REST
16 12 (1.42%) Twitter Bootstrap
17 11 (1.30%) XML
18 8 (0.95%) ASP.NET MVC
Miscellaneous
1 237 (28.05%) Analytical Skills
2 180 (21.30%) User Experience
3 151 (17.87%) Social Media
4 39 (4.62%) Mobile App
5 29 (3.43%) Greenfield Project
6 25 (2.96%) Blog
7 22 (2.60%) Digital Media
8 21 (2.49%) Fintech
9 20 (2.37%) Computer Science
10 18 (2.13%) Algorithms
11 17 (2.01%) Graphic Design
12 13 (1.54%) Tandem
13 10 (1.18%) Minimum Viable Product
14 8 (0.95%) Credit Risk
15 6 (0.71%) Analytical Mindset
15 6 (0.71%) Life Science
16 5 (0.59%) Augmented Reality
16 5 (0.59%) Driving Licence
16 5 (0.59%) FMCG
17 4 (0.47%) Learning Management System
Operating Systems
1 15 (1.78%) Linux
2 11 (1.30%) Android
2 11 (1.30%) Apple iOS
3 10 (1.18%) Windows
4 6 (0.71%) CentOS
5 5 (0.59%) Windows Server
6 1 (0.12%) Ubuntu
6 1 (0.12%) Unix
Processes & Methodologies
1 840 (99.41%) Analytics
2 281 (33.25%) SEO
3 258 (30.53%) Digital Marketing
4 212 (25.09%) E-Commerce
5 190 (22.49%) Web Analytics
6 176 (20.83%) Pay per click
7 128 (15.15%) Agile Software Development
8 109 (12.90%) Web Development
9 89 (10.53%) Actionable Insight
10 84 (9.94%) Business Intelligence
11 81 (9.59%) A/B Testing
12 73 (8.64%) Digital Analytics
13 69 (8.17%) Visualisation
14 65 (7.69%) Mathematics
15 57 (6.75%) Content Marketing
15 57 (6.75%) Email Marketing
16 55 (6.51%) Content Management
16 55 (6.51%) CRM
17 54 (6.39%) Marketing Strategy
17 54 (6.39%) Wireframes
Programming Languages
1 182 (21.54%) JavaScript
2 174 (20.59%) SQL
3 91 (10.77%) PHP
4 75 (8.88%) Python
5 37 (4.38%) R
6 26 (3.08%) Java
7 23 (2.72%) C#
8 18 (2.13%) MATLAB
9 14 (1.66%) PHP 5
10 13 (1.54%) VBA
11 11 (1.30%) T-SQL
12 7 (0.83%) VB
13 6 (0.71%) ES6
13 6 (0.71%) PHP 7
14 5 (0.59%) Apple Swift
15 3 (0.36%) Objective-C
15 3 (0.36%) Ruby
15 3 (0.36%) Scala
16 2 (0.24%) C
16 2 (0.24%) Groovy
Qualifications
1 160 (18.93%) Degree
2 21 (2.49%) Numerate Degree
3 8 (0.95%) Analytics IQ
4 6 (0.71%) PhD
5 3 (0.36%) CCNA
5 3 (0.36%) CCNP
5 3 (0.36%) Cisco Certification
6 1 (0.12%) CIPFA
6 1 (0.12%) Computer Science Degree
6 1 (0.12%) ISEB
6 1 (0.12%) Postgraduate
Quality Assurance & Compliance
1 40 (4.73%) Actionable Recommendations
2 22 (2.60%) QA
3 6 (0.71%) SLA
4 5 (0.59%) PCI DSS
5 4 (0.47%) GDPR
6 2 (0.24%) Data Quality
System Software
1 6 (0.71%) Samba
2 5 (0.59%) Docker
3 1 (0.12%) Active Directory
3 1 (0.12%) Apache Flume
3 1 (0.12%) Virtual Machines
Systems Management
1 6 (0.71%) Hadoop YARN
2 2 (0.24%) Puppet
2 2 (0.24%) Terraform
3 1 (0.12%) Ambari
3 1 (0.12%) Grafana
3 1 (0.12%) Kibana
3 1 (0.12%) Opscode Chef
Vendors
1 840 (99.41%) Google
2 196 (23.20%) Adobe
3 121 (14.32%) Tableau
4 104 (12.31%) Microsoft
5 59 (6.98%) Omniture
6 47 (5.56%) Twitter
7 44 (5.21%) Facebook
7 44 (5.21%) Salesforce.com
8 30 (3.55%) DoubleClick
9 15 (1.78%) Hitwise
9 15 (1.78%) Sitecore
10 14 (1.66%) Optimizely
10 14 (1.66%) Screaming Frog
11 10 (1.18%) Apple
11 10 (1.18%) Tealium
12 8 (0.95%) Alteryx
12 8 (0.95%) Yahoo!
13 7 (0.83%) comScore
13 7 (0.83%) Coremetrics
13 7 (0.83%) Hotjar