Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 8 September 2026, with comparisons to the same periods in the previous two years.

6 months to
8 Sep 2026
Same period 2025 Same period 2024
Rank 505 369 571
Rank change year-on-year -136 +202 -71
Permanent jobs citing Google Analytics 249 297 178
As % of all permanent jobs in England 0.25% 0.69% 0.26%
As % of the Cloud Services category 1.01% 2.12% 0.82%
Number of salaries quoted 197 185 120
10th Percentile £28,500 £27,250 £26,700
25th Percentile £31,250 £31,250 £36,250
Median annual salary (50th Percentile) £39,000 £41,500 £47,500
Median % change year-on-year -6.02% -12.63% +11.76%
75th Percentile £55,000 £53,355 £62,500
90th Percentile £67,500 £70,150 £70,000
UK median annual salary £39,000 £42,500 £47,245
% change year-on-year -8.24% -10.04% +18.11%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,627 13,981 21,671
As % of all permanent jobs advertised in England 24.95% 32.48% 31.58%
Number of salaries quoted 17,044 9,728 14,723
10th Percentile £31,500 £29,750 £34,750
25th Percentile £45,000 £39,750 £46,000
Median annual salary (50th Percentile) £64,000 £60,000 £62,500
Median % change year-on-year +6.67% -4.00% -3.85%
75th Percentile £85,000 £80,000 £83,750
90th Percentile £100,000 £102,500 £103,750
UK median annual salary £62,500 £60,000 £62,500
% change year-on-year +4.17% -4.00% -

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 8 September 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 8 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -100 74 £55,000 -2.22% 129
South East -41 56 £41,500 - 31
North of England -48 53 £37,250 +7.97% 43
North West -22 34 £32,500 -2.99% 27
East of England -35 32 £33,500 - 9
Midlands -45 18 £39,500 -7.06% 16
North East -53 11 £85,000 +60.08% 4
South West -83 11 £32,500 -7.14% 8
East Midlands -37 9 £35,000 -17.65% 5
West Midlands -39 9 £42,500 +13.33% 11
Yorkshire -35 8 £34,000 -15.00% 12
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 35 (14.06%) CMS
2 22 (8.84%) WordPress
3 3 (1.20%) Confluence
4 2 (0.80%) Apache Airflow
4 2 (0.80%) Umbraco
5 1 (0.40%) Apache
5 1 (0.40%) SAS
Applications
1 24 (9.64%) Microsoft Excel
2 14 (5.62%) Microsoft Office
3 8 (3.21%) Microsoft PowerPoint
4 7 (2.81%) Adobe Creative Suite
5 5 (2.01%) Adobe XD
6 4 (1.61%) Spreadsheet
7 3 (1.20%) UserZoom
8 1 (0.40%) Elementor
8 1 (0.40%) Photoshop
8 1 (0.40%) SPSS
8 1 (0.40%) Trello
Business Applications
1 38 (15.26%) Shopify
2 14 (5.62%) Magento
Cloud Services
1 51 (20.48%) Google Tag Manager
2 49 (19.68%) Power Platform
3 41 (16.47%) GCP
3 41 (16.47%) Google Ads
4 16 (6.43%) AWS
5 11 (4.42%) Azure
5 11 (4.42%) Canva
6 9 (3.61%) Meta Ads
7 8 (3.21%) dbt
7 8 (3.21%) Figma
8 7 (2.81%) MailChimp
9 6 (2.41%) Bloomreach
9 6 (2.41%) Dataform
9 6 (2.41%) Google Data Studio
9 6 (2.41%) Google Sheets
10 5 (2.01%) Amazon S3
10 5 (2.01%) AWS Lambda
10 5 (2.01%) Serverless
11 4 (1.61%) GitHub
12 3 (1.20%) ChatGPT
Communications & Networking
1 22 (8.84%) SMS
2 2 (0.80%) LAN
3 1 (0.40%) DNS
3 1 (0.40%) SSL
Database & Business Intelligence
1 52 (20.88%) Looker
2 49 (19.68%) Power BI
3 34 (13.65%) BigQuery
4 29 (11.65%) Metadata
5 15 (6.02%) Tableau
6 7 (2.81%) Data Warehouse
7 5 (2.01%) Amazon Redshift
8 4 (1.61%) Mixpanel
9 2 (0.80%) Data Lake
10 1 (0.40%) Azure SQL Database
10 1 (0.40%) Data Mining
10 1 (0.40%) Redis
Development Applications
1 5 (2.01%) Axure RP
1 5 (2.01%) Balsamiq
2 4 (1.61%) JIRA
3 2 (0.80%) Git
4 1 (0.40%) Bitbucket
4 1 (0.40%) ESLint
4 1 (0.40%) GitLab
4 1 (0.40%) Selenium
4 1 (0.40%) Storybook
4 1 (0.40%) Visual Website Optimizer
4 1 (0.40%) Vite
General
1 162 (65.06%) Marketing
2 115 (46.18%) Analytical Skills
3 106 (42.57%) Social Skills
4 54 (21.69%) Retail
5 42 (16.87%) Public Sector
6 41 (16.47%) Organisational Skills
7 30 (12.05%) Inclusion and Diversity
8 25 (10.04%) Finance
9 23 (9.24%) Law
10 20 (8.03%) Advertising
11 12 (4.82%) Brand Awareness
11 12 (4.82%) Presentation Skills
12 11 (4.42%) Manufacturing
13 7 (2.81%) Influencing Skills
14 4 (1.61%) Banking
14 4 (1.61%) Electronics
14 4 (1.61%) Publishing
15 3 (1.20%) Legal
16 2 (0.80%) Pharmaceutical
16 2 (0.80%) Telecoms
Job Titles
1 55 (22.09%) Analyst
2 30 (12.05%) Senior
3 23 (9.24%) Performance Analyst
4 18 (7.23%) Digital Analyst
5 15 (6.02%) E-Commerce Executive
6 14 (5.62%) Coordinator
6 14 (5.62%) E-Commerce Manager
7 13 (5.22%) Marketing Executive
8 12 (4.82%) Lead
9 11 (4.42%) Data Engineer
9 11 (4.42%) SEO Specialist
10 10 (4.02%) Digital Executive
11 9 (3.61%) Paid Search Manager
11 9 (3.61%) Search Manager
11 9 (3.61%) Senior Analyst
11 9 (3.61%) SEO Executive
12 8 (3.21%) Marketing Analyst
13 7 (2.81%) Analytics Manager
13 7 (2.81%) E-Commerce Specialist
13 7 (2.81%) Marketing Manager
Libraries, Frameworks & Software Standards
1 31 (12.45%) HTML
2 30 (12.05%) CSS
3 2 (0.80%) Terraform
4 1 (0.40%) DOM
4 1 (0.40%) Framer.js
4 1 (0.40%) jQuery
4 1 (0.40%) JSON
4 1 (0.40%) Laravel
4 1 (0.40%) Node.js
4 1 (0.40%) Nuxt
4 1 (0.40%) Tailwind CSS
4 1 (0.40%) Vue
Miscellaneous
1 46 (18.47%) Social Media
2 23 (9.24%) Analytical Mindset
3 15 (6.02%) Algorithms
4 13 (5.22%) Product Ownership
5 12 (4.82%) Blog
6 11 (4.42%) Marketing Technology
7 9 (3.61%) Educational Technology
7 9 (3.61%) Web Conferencing
8 7 (2.81%) Driving Licence
8 7 (2.81%) Self-Motivation
8 7 (2.81%) Video Editing
9 5 (2.01%) Data Structures
9 5 (2.01%) Management Information System
10 4 (1.61%) Embedded Systems
10 4 (1.61%) Onboarding
10 4 (1.61%) Podcast
11 3 (1.20%) Digital Media
11 3 (1.20%) Photography
12 2 (0.80%) EPoS
12 2 (0.80%) Learning Management System
Processes & Methodologies
1 248 (99.60%) Analytics
2 104 (41.77%) Digital Marketing
3 94 (37.75%) SEO
4 91 (36.55%) Actionable Insight
5 69 (27.71%) E-Commerce
6 61 (24.50%) Decision-Making
6 61 (24.50%) User Experience
7 55 (22.09%) Agile
8 50 (20.08%) Business Intelligence
9 49 (19.68%) CRM
10 47 (18.88%) Stakeholder Management
11 45 (18.07%) AI
11 45 (18.07%) Email Marketing
12 43 (17.27%) Problem-Solving
13 34 (13.65%) Pay per click
14 33 (13.25%) Collaborative Culture
14 33 (13.25%) User Research
15 32 (12.85%) A/B Testing
15 32 (12.85%) Continuous Improvement
16 31 (12.45%) Copywriting
Programming Languages
1 70 (28.11%) SQL
2 18 (7.23%) Python
3 13 (5.22%) JavaScript
4 1 (0.40%) PHP
4 1 (0.40%) TypeScript
Qualifications
1 50 (20.08%) Degree
2 29 (11.65%) SC Cleared
2 29 (11.65%) Security Cleared
3 8 (3.21%) BPSS Clearance
3 8 (3.21%) DV Cleared
4 5 (2.01%) DBS Check
5 1 (0.40%) Numerate Degree
Quality Assurance & Compliance
1 35 (14.06%) GDPR
2 27 (10.84%) Data Quality
3 24 (9.64%) Accessibility
4 18 (7.23%) QA
5 15 (6.02%) Actionable Recommendations
6 11 (4.42%) WCAG
7 4 (1.61%) PERC
System Software
1 1 (0.40%) Docker
Vendors
1 244 (97.99%) Google
2 56 (22.49%) Microsoft
3 20 (8.03%) Adobe
3 20 (8.03%) YouTube
4 14 (5.62%) HubSpot
5 12 (4.82%) Ahrefs
6 9 (3.61%) Facebook
6 9 (3.61%) Screaming Frog
6 9 (3.61%) TikTok
7 8 (3.21%) Instagram
7 8 (3.21%) Salesforce
8 7 (2.81%) Marketo
8 7 (2.81%) Pinterest
9 6 (2.41%) Hotjar
10 5 (2.01%) Pardot
10 5 (2.01%) Salesforce Marketing Cloud
11 4 (1.61%) Amplitude
11 4 (1.61%) dotdigital
12 3 (1.20%) Snapchat
13 2 (0.80%) Optimizely