Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 13 July 2026, with comparisons to the same periods in the previous two years.

6 months to
13 Jul 2026
Same period 2025 Same period 2024
Rank 533 369 557
Rank change year-on-year -164 +188 -89
Permanent jobs citing Google Analytics 185 311 295
As % of all permanent jobs in England 0.21% 0.72% 0.33%
As % of the Cloud Services category 0.77% 2.16% 1.01%
Number of salaries quoted 137 183 261
10th Percentile £26,250 £27,250 £26,250
25th Percentile £30,000 £31,750 £31,250
Median annual salary (50th Percentile) £39,000 £42,500 £42,500
Median % change year-on-year -8.24% - -
75th Percentile £53,750 £57,500 £58,250
90th Percentile £58,750 £73,000 £70,000
UK median annual salary £38,250 £43,500 £42,500
% change year-on-year -12.07% +2.35% -

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,063 14,422 29,216
As % of all permanent jobs advertised in England 27.47% 33.21% 33.04%
Number of salaries quoted 16,059 10,315 22,981
10th Percentile £31,250 £30,000 £30,001
25th Percentile £43,886 £41,250 £41,250
Median annual salary (50th Percentile) £62,500 £60,000 £57,500
Median % change year-on-year +4.17% +4.35% -11.54%
75th Percentile £85,000 £81,250 £78,750
90th Percentile £100,000 £102,500 £97,500
UK median annual salary £62,500 £60,000 £57,500
% change year-on-year +4.17% +4.35% -8.00%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 13 July 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 13 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -99 58 £55,000 -4.35% 82
North of England -31 45 £31,500 -20.25% 30
South East -42 31 £42,500 +1.80% 28
North West -29 26 £30,000 -24.05% 22
East of England -32 20 £37,500 +11.11% 10
Midlands -51 13 £42,500 -2.30% 7
Yorkshire -30 11 £48,105 +20.26% 5
West Midlands -30 10 £43,750 +16.67% 5
South West -59 10 £32,500 -21.69% 12
North East -44 8 £40,000 +28.21% 3
East Midlands -40 3 £35,000 -19.54% 2
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 30 (16.22%) CMS
2 25 (13.51%) WordPress
3 3 (1.62%) Confluence
4 2 (1.08%) Drupal
4 2 (1.08%) Umbraco
5 1 (0.54%) Apache
Applications
1 10 (5.41%) Microsoft Excel
2 9 (4.86%) Spreadsheet
3 8 (4.32%) Microsoft Office
4 5 (2.70%) Adobe Creative Suite
4 5 (2.70%) Adobe XD
5 4 (2.16%) Microsoft PowerPoint
6 2 (1.08%) InDesign
6 2 (1.08%) Photoshop
7 1 (0.54%) Adobe Illustrator
7 1 (0.54%) Trello
Business Applications
1 11 (5.95%) Magento
2 7 (3.78%) Shopify
Cloud Services
1 36 (19.46%) Power Platform
2 26 (14.05%) GCP
3 24 (12.97%) Google Tag Manager
4 23 (12.43%) Google Ads
5 8 (4.32%) Figma
6 7 (3.78%) Canva
6 7 (3.78%) SaaS
7 6 (3.24%) MailChimp
8 5 (2.70%) Bloomreach
9 4 (2.16%) Azure
9 4 (2.16%) Contentsquare
9 4 (2.16%) Dataform
10 3 (1.62%) Adobe Analytics
10 3 (1.62%) AWS
11 2 (1.08%) AWS Data Pipeline
11 2 (1.08%) BigCommerce
11 2 (1.08%) dbt
11 2 (1.08%) Google Sheets
11 2 (1.08%) Meta Ads
12 1 (0.54%) Asana
Communications & Networking
1 15 (8.11%) SMS
2 2 (1.08%) LAN
Database & Business Intelligence
1 38 (20.54%) Looker
2 36 (19.46%) Power BI
3 26 (14.05%) BigQuery
3 26 (14.05%) Metadata
4 5 (2.70%) Tableau
5 2 (1.08%) Mixpanel
6 1 (0.54%) Amazon Redshift
6 1 (0.54%) Azure SQL Database
6 1 (0.54%) Data Warehouse
Development Applications
1 5 (2.70%) Axure RP
1 5 (2.70%) Balsamiq
2 4 (2.16%) JIRA
3 1 (0.54%) Bitbucket
3 1 (0.54%) Git
3 1 (0.54%) Selenium
General
1 113 (61.08%) Marketing
2 80 (43.24%) Analytical Skills
3 64 (34.59%) Social Skills
4 39 (21.08%) Public Sector
5 29 (15.68%) Inclusion and Diversity
6 28 (15.14%) Retail
7 25 (13.51%) Organisational Skills
8 20 (10.81%) Law
9 14 (7.57%) Finance
10 12 (6.49%) Advertising
11 10 (5.41%) Brand Awareness
12 9 (4.86%) Automotive
13 7 (3.78%) Publishing
14 5 (2.70%) German Language
14 5 (2.70%) Influencing Skills
14 5 (2.70%) Presentation Skills
15 4 (2.16%) French Language
15 4 (2.16%) Manufacturing
16 3 (1.62%) Electronics
16 3 (1.62%) Legal
Job Titles
1 42 (22.70%) Analyst
2 28 (15.14%) Performance Analyst
3 17 (9.19%) Coordinator
4 14 (7.57%) Senior
5 13 (7.03%) E-Commerce Manager
5 13 (7.03%) SEO Specialist
6 7 (3.78%) E-Commerce Specialist
6 7 (3.78%) Marketing Analyst
6 7 (3.78%) Marketing Executive
6 7 (3.78%) Marketing Manager
6 7 (3.78%) SEO Executive
7 6 (3.24%) Analytics Manager
7 6 (3.24%) Digital Analyst
7 6 (3.24%) Product Manager
7 6 (3.24%) Senior Analyst
7 6 (3.24%) Web Analyst
8 5 (2.70%) CRM Coordinator
8 5 (2.70%) Digital Content Editor
8 5 (2.70%) Lead
8 5 (2.70%) Marketing Analytics Analyst
Libraries, Frameworks & Software Standards
1 27 (14.59%) HTML
2 26 (14.05%) CSS
3 1 (0.54%) DOM
3 1 (0.54%) jQuery
3 1 (0.54%) JSON
Miscellaneous
1 27 (14.59%) Social Media
2 20 (10.81%) Algorithms
3 16 (8.65%) Analytical Mindset
4 13 (7.03%) Blog
5 9 (4.86%) Product Ownership
5 9 (4.86%) Web Conferencing
6 7 (3.78%) Onboarding
7 6 (3.24%) Marketing Technology
7 6 (3.24%) Self-Motivation
8 5 (2.70%) Data Structures
8 5 (2.70%) Podcast
8 5 (2.70%) Video Editing
9 4 (2.16%) Driving Licence
10 3 (1.62%) Digital Media
10 3 (1.62%) Embedded Systems
11 2 (1.08%) Educational Technology
11 2 (1.08%) EPoS
11 2 (1.08%) Learning Management System
11 2 (1.08%) Photography
12 1 (0.54%) NHS
Processes & Methodologies
1 182 (98.38%) Analytics
2 84 (45.41%) SEO
3 72 (38.92%) Digital Marketing
4 51 (27.57%) User Experience
5 50 (27.03%) Actionable Insight
6 43 (23.24%) AI
7 40 (21.62%) E-Commerce
8 39 (21.08%) Agile
9 33 (17.84%) Business Intelligence
10 30 (16.22%) B2B
11 29 (15.68%) Collaborative Working
12 28 (15.14%) Performance Measurement
13 27 (14.59%) CRM
14 26 (14.05%) Data Analysis
14 26 (14.05%) Email Marketing
14 26 (14.05%) Performance Analysis
15 25 (13.51%) A/B Testing
16 24 (12.97%) Decision-Making
16 24 (12.97%) Link Building
16 24 (12.97%) Mentoring
Programming Languages
1 45 (24.32%) SQL
2 8 (4.32%) JavaScript
3 7 (3.78%) Python
Qualifications
1 34 (18.38%) Degree
2 21 (11.35%) SC Cleared
2 21 (11.35%) Security Cleared
3 4 (2.16%) DBS Check
4 3 (1.62%) BPSS Clearance
4 3 (1.62%) DV Cleared
5 1 (0.54%) Numerate Degree
Quality Assurance & Compliance
1 23 (12.43%) GDPR
2 22 (11.89%) Accessibility
3 19 (10.27%) QA
4 8 (4.32%) Data Quality
5 7 (3.78%) WCAG
6 6 (3.24%) Actionable Recommendations
7 3 (1.62%) PERC
Vendors
1 177 (95.68%) Google
2 40 (21.62%) Microsoft
3 18 (9.73%) Adobe
4 11 (5.95%) Salesforce
5 10 (5.41%) Pardot
6 9 (4.86%) Ahrefs
6 9 (4.86%) HubSpot
7 8 (4.32%) Hotjar
7 8 (4.32%) Screaming Frog
8 5 (2.70%) dotdigital
8 5 (2.70%) Marketo
8 5 (2.70%) YouTube
9 4 (2.16%) Instagram
10 3 (1.62%) Salesforce Marketing Cloud
10 3 (1.62%) TikTok
11 2 (1.08%) Amplitude
11 2 (1.08%) Facebook
11 2 (1.08%) WooCommerce
12 1 (0.54%) CA Agile Central
12 1 (0.54%) Pinterest