Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 8 January 2026, with comparisons to the same periods in the previous two years.

6 months to
8 Jan 2026
Same period 2025 Same period 2024
Rank 453 491 498
Rank change year-on-year +38 +7 +51
Permanent jobs citing Google Analytics 161 191 173
As % of all permanent jobs in England 0.31% 0.39% 0.36%
As % of the Cloud Services category 0.87% 1.07% 0.90%
Number of salaries quoted 126 55 148
10th Percentile £27,250 £31,100 £24,480
25th Percentile £31,063 £36,250 £36,250
Median annual salary (50th Percentile) £40,000 £45,000 £48,750
Median % change year-on-year -11.11% -7.69% -2.50%
75th Percentile £51,875 £56,001 £60,000
90th Percentile £68,125 £64,500 £67,875
UK median annual salary £40,000 £45,000 £42,500
% change year-on-year -11.11% +5.88% -15.00%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 18,545 17,800 19,274
As % of all permanent jobs advertised in England 35.23% 36.51% 40.43%
Number of salaries quoted 10,315 10,544 16,129
10th Percentile £29,000 £35,000 £32,500
25th Percentile £39,250 £47,500 £45,000
Median annual salary (50th Percentile) £60,000 £65,000 £60,000
Median % change year-on-year -7.69% +8.33% -7.69%
75th Percentile £80,000 £83,750 £82,500
90th Percentile £99,500 £102,500 £100,000
UK median annual salary £60,000 £63,500 £60,000
% change year-on-year -5.51% +5.83% -7.69%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 8 January 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 8 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +31 57 £50,000 -4.76% 46
South East +24 41 £32,500 -7.14% 37
North of England +11 21 £31,500 -25.88% 26
North West +22 17 £30,000 -27.27% 15
Midlands +8 15 £41,250 +3.13% 6
East of England +24 13 £28,000 -44.00% 13
West Midlands +14 10 £40,000 - 5
South West +12 10 £35,000 -6.67% 5
East Midlands +5 6 £42,500 +37.10% 1
North East - 4 £33,000 - 1
Yorkshire -14 1 £31,500 -33.68% 10
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 18 (11.18%) CMS
2 17 (10.56%) WordPress
3 4 (2.48%) Drupal
4 3 (1.86%) Apache Airflow
4 3 (1.86%) Confluence
4 3 (1.86%) Joomla!
4 3 (1.86%) Umbraco
5 1 (0.62%) Adobe Experience Manager
5 1 (0.62%) Apache
Applications
1 20 (12.42%) Microsoft Excel
2 13 (8.07%) Adobe XD
2 13 (8.07%) Photoshop
3 9 (5.59%) Adobe Creative Suite
4 8 (4.97%) Adobe Premiere
4 8 (4.97%) Microsoft Office
5 4 (2.48%) InDesign
5 4 (2.48%) SketchUp
5 4 (2.48%) Spreadsheet
6 3 (1.86%) MadCap Flare
6 3 (1.86%) Trello
7 2 (1.24%) Adobe Illustrator
8 1 (0.62%) Notion
Business Applications
1 18 (11.18%) Magento
1 18 (11.18%) Shopify
2 2 (1.24%) OpenCart
2 2 (1.24%) Salesforce CRM
3 1 (0.62%) Payment Gateway
3 1 (0.62%) Sprinklr
Cloud Services
1 22 (13.66%) Google Ads
2 19 (11.80%) Google Tag Manager
3 14 (8.70%) Figma
3 14 (8.70%) MailChimp
4 13 (8.07%) Power Platform
5 11 (6.83%) GCP
6 9 (5.59%) SaaS
7 7 (4.35%) Azure
7 7 (4.35%) GitHub
8 6 (3.73%) Adobe Analytics
9 5 (3.11%) AWS
9 5 (3.11%) Google Data Studio
10 4 (2.48%) dbt
10 4 (2.48%) Google Sheets
11 3 (1.86%) Azure Cosmos DB
11 3 (1.86%) Google Docs
11 3 (1.86%) PaaS
12 2 (1.24%) Microsoft Copilot
13 1 (0.62%) Canva
13 1 (0.62%) Cloudflare
Communications & Networking
1 5 (3.11%) VPN
2 1 (0.62%) Internet
2 1 (0.62%) SMS
Database & Business Intelligence
1 19 (11.80%) Looker
2 14 (8.70%) Tableau
3 13 (8.07%) Power BI
4 7 (4.35%) BigQuery
4 7 (4.35%) Metadata
5 3 (1.86%) Azure SQL Database
5 3 (1.86%) Power Query
6 1 (0.62%) Amazon Athena
6 1 (0.62%) Amazon RDS
6 1 (0.62%) Amazon Redshift
6 1 (0.62%) Data Lake
6 1 (0.62%) Data Warehouse
6 1 (0.62%) Mixpanel
6 1 (0.62%) MySQL
6 1 (0.62%) Redshift Spectrum
6 1 (0.62%) Snowflake Schema
Development Applications
1 12 (7.45%) Axure RP
1 12 (7.45%) Balsamiq
2 7 (4.35%) JIRA
3 3 (1.86%) Visual Studio
3 3 (1.86%) Visual Website Optimizer
4 1 (0.62%) GCC
4 1 (0.62%) Git
4 1 (0.62%) Pivotal Tracker
General
1 111 (68.94%) Marketing
2 48 (29.81%) Analytical Skills
3 43 (26.71%) Social Skills
4 23 (14.29%) Inclusion and Diversity
5 22 (13.66%) Retail
6 20 (12.42%) Public Sector
7 17 (10.56%) Advertising
8 15 (9.32%) Finance
9 12 (7.45%) Law
10 8 (4.97%) Organisational Skills
11 6 (3.73%) Publishing
12 5 (3.11%) Games
13 3 (1.86%) Legal
14 2 (1.24%) Brand Awareness
14 2 (1.24%) Financial Institution
14 2 (1.24%) French Language
14 2 (1.24%) Mandarin Language
14 2 (1.24%) Portuguese Language
14 2 (1.24%) Presentation Skills
14 2 (1.24%) Spanish Language
Job Titles
1 19 (11.80%) Analyst
2 15 (9.32%) Marketing Executive
3 14 (8.70%) E-Commerce Manager
4 12 (7.45%) E-Commerce Specialist
5 11 (6.83%) Designer
6 10 (6.21%) UX Designer
7 9 (5.59%) Marketing Manager
8 7 (4.35%) Data Analyst
8 7 (4.35%) Lead
9 6 (3.73%) Performance Analyst
9 6 (3.73%) Product Analyst
9 6 (3.73%) SEO Executive
9 6 (3.73%) SEO Manager
9 6 (3.73%) SEO Specialist
10 4 (2.48%) E-Commerce Marketing Manager
10 4 (2.48%) Paid Search Executive
10 4 (2.48%) Paid Search Manager
10 4 (2.48%) PPC Manager
10 4 (2.48%) Search Manager
11 3 (1.86%) Digital Content Manager
Libraries, Frameworks & Software Standards
1 23 (14.29%) HTML
2 17 (10.56%) CSS
3 3 (1.86%) JSON
3 3 (1.86%) Next.js
4 2 (1.24%) DOM
5 1 (0.62%) LightGBM
5 1 (0.62%) Pandas
5 1 (0.62%) scikit-learn
5 1 (0.62%) XGBoost
Miscellaneous
1 34 (21.12%) Social Media
2 21 (13.04%) Product Ownership
3 16 (9.94%) Blog
4 12 (7.45%) Analytical Mindset
5 9 (5.59%) Self-Motivation
6 8 (4.97%) Algorithms
6 8 (4.97%) Driving Licence
7 7 (4.35%) Photography
8 6 (3.73%) Web Conferencing
9 5 (3.11%) Podcast
10 4 (2.48%) Marketing Technology
11 3 (1.86%) Digital Media
11 3 (1.86%) PropTech
11 3 (1.86%) Video Editing
12 2 (1.24%) Data Structures
12 2 (1.24%) Graphic Design
12 2 (1.24%) Mobile App
12 2 (1.24%) Onboarding
13 1 (0.62%) Educational Technology
13 1 (0.62%) Sports Betting
Operating Systems
1 1 (0.62%) Android
1 1 (0.62%) Apple iOS
Processes & Methodologies
1 161 (100.00%) Analytics
2 88 (54.66%) SEO
3 67 (41.61%) E-Commerce
4 58 (36.02%) Digital Marketing
5 55 (34.16%) User Experience
6 36 (22.36%) Actionable Insight
7 32 (19.88%) Agile
8 25 (15.53%) Marketing Strategy
9 21 (13.04%) Data Analysis
10 20 (12.42%) Decision-Making
11 19 (11.80%) A/B Testing
11 19 (11.80%) B2B
12 18 (11.18%) Content Strategy
12 18 (11.18%) Mentoring
12 18 (11.18%) Visualisation
13 17 (10.56%) CRM
14 16 (9.94%) AI
14 16 (9.94%) Competitor Analysis
14 16 (9.94%) Roadmaps
14 16 (9.94%) UX Design
Programming Languages
1 21 (13.04%) JavaScript
2 18 (11.18%) SQL
3 12 (7.45%) Python
4 4 (2.48%) R
5 1 (0.62%) PHP
Qualifications
1 26 (16.15%) Degree
2 13 (8.07%) SC Cleared
2 13 (8.07%) Security Cleared
3 3 (1.86%) BPSS Clearance
4 1 (0.62%) A+ Certification
4 1 (0.62%) Master's Degree
4 1 (0.62%) PhD
Quality Assurance & Compliance
1 19 (11.80%) Accessibility
2 12 (7.45%) WCAG
3 3 (1.86%) Actionable Recommendations
3 3 (1.86%) GDPR
4 2 (1.24%) Data Quality
4 2 (1.24%) PMO
System Software
1 1 (0.62%) Docker
Systems Management
1 1 (0.62%) Terraform
Vendors
1 160 (99.38%) Google
2 35 (21.74%) Microsoft
3 31 (19.25%) Adobe
4 14 (8.70%) Screaming Frog
5 13 (8.07%) Salesforce
6 12 (7.45%) HubSpot
7 11 (6.83%) Ahrefs
8 8 (4.97%) Instagram
9 7 (4.35%) Facebook
10 5 (3.11%) Hotjar
11 4 (2.48%) Hootsuite
11 4 (2.48%) Sage
11 4 (2.48%) YouTube
12 3 (1.86%) Apple
12 3 (1.86%) Salesforce Marketing Cloud
12 3 (1.86%) TikTok
13 2 (1.24%) Criteo
13 2 (1.24%) Pardot
13 2 (1.24%) WooCommerce
14 1 (0.62%) Marketo