Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 30 January 2026, with comparisons to the same periods in the previous two years.

6 months to
30 Jan 2026
Same period 2025 Same period 2024
Rank 479 478 499
Rank change year-on-year -1 +21 +28
Permanent jobs citing Google Analytics 143 201 237
As % of all permanent jobs in England 0.26% 0.43% 0.38%
As % of the Cloud Services category 0.75% 1.16% 0.98%
Number of salaries quoted 110 52 216
10th Percentile £27,180 £32,750 £25,875
25th Percentile £30,000 £39,375 £32,500
Median annual salary (50th Percentile) £36,750 £45,000 £43,000
Median % change year-on-year -18.33% +4.65% -14.00%
75th Percentile £52,500 £60,313 £59,250
90th Percentile £66,625 £70,725 £68,125
UK median annual salary £37,500 £45,000 £40,001
% change year-on-year -16.67% +12.50% -20.00%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 19,141 17,339 24,092
As % of all permanent jobs advertised in England 34.28% 36.86% 39.07%
Number of salaries quoted 10,658 10,279 20,456
10th Percentile £29,000 £35,000 £31,250
25th Percentile £40,000 £47,500 £42,500
Median annual salary (50th Percentile) £60,000 £65,000 £60,000
Median % change year-on-year -7.69% +8.33% -7.69%
75th Percentile £80,000 £83,750 £80,000
90th Percentile £100,000 £103,750 £97,500
UK median annual salary £60,000 £65,000 £60,000
% change year-on-year -7.69% +8.33% -7.69%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 30 January 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 30 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +13 58 £45,500 -20.18% 23
South East +5 31 £32,500 -7.14% 29
North of England +2 22 £30,000 -31.43% 15
North West +18 16 £28,849 -32.12% 9
Midlands +12 12 £40,000 - 6
West Midlands +13 9 £38,750 -3.13% 2
East of England +22 8 £29,000 -42.00% 11
South West +12 7 £32,500 -43.48% 1
East Midlands -8 4 £40,000 +29.03% 3
North East - 4 £33,000 - 1
Yorkshire -21 3 £27,500 -42.11% 5
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 20 (13.99%) WordPress
2 19 (13.29%) CMS
3 5 (3.50%) Drupal
4 3 (2.10%) Apache Airflow
4 3 (2.10%) Confluence
4 3 (2.10%) Joomla!
4 3 (2.10%) Umbraco
5 1 (0.70%) Adobe Experience Manager
5 1 (0.70%) Apache
Applications
1 17 (11.89%) Microsoft Excel
2 11 (7.69%) Adobe XD
3 10 (6.99%) Photoshop
4 8 (5.59%) Adobe Creative Suite
4 8 (5.59%) Adobe Premiere
4 8 (5.59%) Microsoft Office
5 4 (2.80%) InDesign
5 4 (2.80%) SketchUp
5 4 (2.80%) Spreadsheet
6 3 (2.10%) Trello
7 1 (0.70%) Adobe Illustrator
7 1 (0.70%) Notion
Business Applications
1 18 (12.59%) Magento
2 10 (6.99%) Shopify
3 2 (1.40%) OpenCart
3 2 (1.40%) Salesforce CRM
4 1 (0.70%) Payment Gateway
4 1 (0.70%) Sprinklr
Cloud Services
1 17 (11.89%) Google Ads
2 15 (10.49%) Google Tag Manager
2 15 (10.49%) MailChimp
3 14 (9.79%) Power Platform
4 13 (9.09%) Figma
5 12 (8.39%) GCP
6 11 (7.69%) SaaS
7 7 (4.90%) Adobe Analytics
8 5 (3.50%) AWS
8 5 (3.50%) Google Data Studio
9 4 (2.80%) Azure
9 4 (2.80%) GitHub
9 4 (2.80%) Google Sheets
10 3 (2.10%) Azure Cosmos DB
10 3 (2.10%) Contentsquare
10 3 (2.10%) dbt
10 3 (2.10%) PaaS
11 2 (1.40%) Microsoft Copilot
12 1 (0.70%) Bloomreach
12 1 (0.70%) Cloud Composer
Communications & Networking
1 3 (2.10%) VPN
2 2 (1.40%) SMS
3 1 (0.70%) Internet
Database & Business Intelligence
1 22 (15.38%) Looker
2 15 (10.49%) Tableau
3 14 (9.79%) Power BI
4 8 (5.59%) BigQuery
5 7 (4.90%) Metadata
6 3 (2.10%) Azure SQL Database
6 3 (2.10%) Power Query
7 1 (0.70%) Amazon Athena
7 1 (0.70%) Amazon RDS
7 1 (0.70%) Amazon Redshift
7 1 (0.70%) Data Lake
7 1 (0.70%) Data Warehouse
7 1 (0.70%) Mixpanel
7 1 (0.70%) Redshift Spectrum
7 1 (0.70%) Snowflake Schema
Development Applications
1 11 (7.69%) Axure RP
1 11 (7.69%) Balsamiq
2 4 (2.80%) JIRA
3 3 (2.10%) Visual Studio
3 3 (2.10%) Visual Website Optimizer
4 1 (0.70%) GCC
4 1 (0.70%) Pivotal Tracker
General
1 100 (69.93%) Marketing
2 41 (28.67%) Social Skills
3 39 (27.27%) Analytical Skills
4 19 (13.29%) Inclusion and Diversity
5 18 (12.59%) Advertising
5 18 (12.59%) Public Sector
6 15 (10.49%) Finance
6 15 (10.49%) Retail
7 11 (7.69%) Law
7 11 (7.69%) Organisational Skills
8 6 (4.20%) Games
9 5 (3.50%) Publishing
10 4 (2.80%) Brand Awareness
10 4 (2.80%) French Language
11 2 (1.40%) Financial Institution
11 2 (1.40%) German Language
11 2 (1.40%) Legal
11 2 (1.40%) Mandarin Language
11 2 (1.40%) Portuguese Language
11 2 (1.40%) Spanish Language
Job Titles
1 17 (11.89%) Analyst
1 17 (11.89%) Marketing Executive
2 14 (9.79%) E-Commerce Manager
3 10 (6.99%) Designer
3 10 (6.99%) UX Designer
4 9 (6.29%) Marketing Manager
5 8 (5.59%) E-Commerce Specialist
6 7 (4.90%) Lead
6 7 (4.90%) Product Analyst
6 7 (4.90%) SEO Specialist
7 6 (4.20%) Data Analyst
8 5 (3.50%) Coordinator
8 5 (3.50%) SEO Executive
9 4 (2.80%) E-Commerce Marketing Manager
9 4 (2.80%) Performance Analyst
10 3 (2.10%) Analytics Manager
10 3 (2.10%) Campaign Manager
10 3 (2.10%) Campaign Marketing Manager
10 3 (2.10%) Content Manager
10 3 (2.10%) Digital Content Manager
Libraries, Frameworks & Software Standards
1 21 (14.69%) HTML
2 17 (11.89%) CSS
3 3 (2.10%) JSON
3 3 (2.10%) Next.js
4 2 (1.40%) DOM
5 1 (0.70%) LightGBM
5 1 (0.70%) Pandas
5 1 (0.70%) scikit-learn
5 1 (0.70%) XGBoost
Miscellaneous
1 34 (23.78%) Social Media
2 20 (13.99%) Product Ownership
3 13 (9.09%) Blog
4 10 (6.99%) Analytical Mindset
5 9 (6.29%) Driving Licence
6 7 (4.90%) Algorithms
6 7 (4.90%) Photography
7 6 (4.20%) Web Conferencing
8 5 (3.50%) Marketing Technology
8 5 (3.50%) Self-Motivation
9 3 (2.10%) Onboarding
9 3 (2.10%) Podcast
9 3 (2.10%) PropTech
9 3 (2.10%) Video Editing
10 2 (1.40%) Digital Media
10 2 (1.40%) Graphic Design
10 2 (1.40%) Mobile App
11 1 (0.70%) Data Structures
11 1 (0.70%) Enterprise Software
11 1 (0.70%) NHS
Operating Systems
1 1 (0.70%) Android
1 1 (0.70%) Apple iOS
Processes & Methodologies
1 143 (100.00%) Analytics
2 76 (53.15%) SEO
3 59 (41.26%) E-Commerce
4 50 (34.97%) User Experience
5 48 (33.57%) Digital Marketing
6 30 (20.98%) Actionable Insight
7 23 (16.08%) Agile
8 22 (15.38%) B2B
9 21 (14.69%) Marketing Strategy
10 20 (13.99%) CRM
10 20 (13.99%) Data Analysis
11 19 (13.29%) AI
11 19 (13.29%) Visualisation
12 18 (12.59%) A/B Testing
12 18 (12.59%) Decision-Making
13 17 (11.89%) Performance Metrics
14 16 (11.19%) Business Intelligence
14 16 (11.19%) Email Marketing
15 15 (10.49%) Copywriting
15 15 (10.49%) Project Management
Programming Languages
1 17 (11.89%) SQL
2 16 (11.19%) JavaScript
3 8 (5.59%) Python
4 4 (2.80%) R
Qualifications
1 27 (18.88%) Degree
2 12 (8.39%) SC Cleared
2 12 (8.39%) Security Cleared
3 3 (2.10%) BPSS Clearance
4 1 (0.70%) A+ Certification
4 1 (0.70%) Master's Degree
4 1 (0.70%) PhD
Quality Assurance & Compliance
1 19 (13.29%) Accessibility
2 11 (7.69%) WCAG
3 4 (2.80%) GDPR
4 2 (1.40%) Actionable Recommendations
4 2 (1.40%) PMO
4 2 (1.40%) QA
System Software
1 1 (0.70%) Docker
Systems Management
1 1 (0.70%) Terraform
Vendors
1 141 (98.60%) Google
2 33 (23.08%) Microsoft
3 30 (20.98%) Adobe
4 16 (11.19%) Salesforce
5 9 (6.29%) HubSpot
5 9 (6.29%) Screaming Frog
6 8 (5.59%) Instagram
7 7 (4.90%) Ahrefs
7 7 (4.90%) Facebook
8 6 (4.20%) Hotjar
9 4 (2.80%) Pardot
9 4 (2.80%) Sage
9 4 (2.80%) Salesforce Marketing Cloud
9 4 (2.80%) YouTube
10 3 (2.10%) Apple
10 3 (2.10%) TikTok
11 2 (1.40%) Hootsuite
11 2 (1.40%) WooCommerce
12 1 (0.70%) dotdigital
12 1 (0.70%) Snapchat