Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 28 March 2026, with comparisons to the same periods in the previous two years.

6 months to
28 Mar 2026
Same period 2025 Same period 2024
Rank 484 407 521
Rank change year-on-year -77 +114 -6
Permanent jobs citing Google Analytics 159 213 291
As % of all permanent jobs in England 0.23% 0.58% 0.38%
As % of the Cloud Services category 0.70% 1.54% 1.02%
Number of salaries quoted 121 85 276
10th Percentile £26,250 £31,900 £27,875
25th Percentile £29,750 £39,750 £31,500
Median annual salary (50th Percentile) £39,000 £47,500 £40,000
Median % change year-on-year -17.89% +18.75% -20.00%
75th Percentile £52,500 £57,500 £58,750
90th Percentile £57,250 £73,750 £68,750
UK median annual salary £39,000 £47,500 £40,000
% change year-on-year -17.89% +18.75% -15.79%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 22,639 13,818 28,585
As % of all permanent jobs advertised in England 32.70% 37.85% 36.89%
Number of salaries quoted 12,295 10,128 23,813
10th Percentile £29,750 £32,500 £30,000
25th Percentile £41,163 £45,000 £41,250
Median annual salary (50th Percentile) £60,000 £62,500 £57,500
Median % change year-on-year -4.00% +8.70% -11.54%
75th Percentile £82,500 £83,750 £77,500
90th Percentile £100,000 £105,000 £97,500
UK median annual salary £60,000 £62,500 £57,500
% change year-on-year -4.00% +8.70% -11.54%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 28 March 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 28 March 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -37 64 £47,750 -21.24% 29
North of England -39 36 £30,000 -25.00% 21
South East -57 24 £32,500 -7.14% 20
North West -16 21 £30,000 -25.00% 14
Midlands -45 14 £40,000 -8.05% 12
West Midlands -17 12 £40,000 -3.03% 5
East of England -24 10 £29,000 -38.95% 9
Yorkshire -56 8 £37,802 -16.00% 3
North East - 7 £33,000 - 4
South West -37 5 £27,500 -33.73% 2
East Midlands -53 2 £45,500 +4.60% 7
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 32 (20.13%) WordPress
2 26 (16.35%) CMS
3 5 (3.14%) Drupal
4 3 (1.89%) Confluence
4 3 (1.89%) Joomla!
4 3 (1.89%) Umbraco
5 2 (1.26%) Apache
6 1 (0.63%) Apache Airflow
Applications
1 14 (8.81%) Adobe XD
2 13 (8.18%) Microsoft Excel
3 7 (4.40%) Microsoft Office
3 7 (4.40%) Spreadsheet
4 6 (3.77%) Photoshop
5 5 (3.14%) Adobe Creative Suite
5 5 (3.14%) Adobe Premiere
5 5 (3.14%) InDesign
6 3 (1.89%) Trello
7 2 (1.26%) SketchUp
8 1 (0.63%) Adobe Illustrator
8 1 (0.63%) Notion
Business Applications
1 18 (11.32%) Magento
2 6 (3.77%) Shopify
3 2 (1.26%) Salesforce CRM
4 1 (0.63%) Payment Gateway
Cloud Services
1 23 (14.47%) Power Platform
2 19 (11.95%) GCP
3 17 (10.69%) Google Ads
4 16 (10.06%) Google Tag Manager
5 15 (9.43%) Figma
6 13 (8.18%) MailChimp
6 13 (8.18%) SaaS
7 7 (4.40%) Adobe Analytics
8 6 (3.77%) Azure
9 5 (3.14%) Contentsquare
9 5 (3.14%) Google Sheets
10 3 (1.89%) Azure Cosmos DB
10 3 (1.89%) Canva
10 3 (1.89%) GitHub
10 3 (1.89%) Google Data Studio
10 3 (1.89%) PaaS
11 2 (1.26%) AWS
11 2 (1.26%) dbt
11 2 (1.26%) Microsoft Copilot
12 1 (0.63%) Bloomreach
Communications & Networking
1 4 (2.52%) SMS
2 1 (0.63%) VPN
Database & Business Intelligence
1 32 (20.13%) Looker
2 23 (14.47%) Power BI
3 17 (10.69%) Metadata
4 16 (10.06%) BigQuery
5 14 (8.81%) Tableau
6 4 (2.52%) Azure SQL Database
7 3 (1.89%) Power Query
8 1 (0.63%) Amazon Athena
8 1 (0.63%) Amazon RDS
8 1 (0.63%) Snowflake Schema
Development Applications
1 14 (8.81%) Axure RP
1 14 (8.81%) Balsamiq
2 3 (1.89%) JIRA
2 3 (1.89%) Visual Studio
2 3 (1.89%) Visual Website Optimizer
3 1 (0.63%) Selenium
General
1 110 (69.18%) Marketing
2 51 (32.08%) Analytical Skills
3 45 (28.30%) Social Skills
4 29 (18.24%) Public Sector
5 22 (13.84%) Inclusion and Diversity
6 20 (12.58%) Retail
7 19 (11.95%) Organisational Skills
8 14 (8.81%) Law
9 13 (8.18%) Finance
10 12 (7.55%) Advertising
11 9 (5.66%) Automotive
12 7 (4.40%) Brand Awareness
13 5 (3.14%) Publishing
14 4 (2.52%) French Language
14 4 (2.52%) Games
14 4 (2.52%) German Language
15 2 (1.26%) Influencing Skills
15 2 (1.26%) Manufacturing
15 2 (1.26%) Presentation Skills
15 2 (1.26%) Telecoms
Job Titles
1 28 (17.61%) Analyst
2 13 (8.18%) Designer
2 13 (8.18%) Marketing Executive
2 13 (8.18%) UX Designer
3 12 (7.55%) Coordinator
4 10 (6.29%) E-Commerce Manager
4 10 (6.29%) Performance Analyst
5 9 (5.66%) Data Analyst
5 9 (5.66%) E-Commerce Specialist
5 9 (5.66%) SEO Specialist
6 8 (5.03%) Marketing Manager
6 8 (5.03%) Product Analyst
7 7 (4.40%) Lead
8 5 (3.14%) SEO Executive
9 4 (2.52%) PPC Executive
9 4 (2.52%) Web Manager
10 3 (1.89%) Analytics Manager
10 3 (1.89%) Campaign Manager
10 3 (1.89%) Campaign Marketing Manager
10 3 (1.89%) Content Manager
Libraries, Frameworks & Software Standards
1 26 (16.35%) HTML
2 23 (14.47%) CSS
3 3 (1.89%) JSON
3 3 (1.89%) Next.js
4 2 (1.26%) DOM
5 1 (0.63%) jQuery
Miscellaneous
1 28 (17.61%) Social Media
2 22 (13.84%) Product Ownership
3 12 (7.55%) Algorithms
4 9 (5.66%) Blog
4 9 (5.66%) Driving Licence
5 7 (4.40%) Onboarding
5 7 (4.40%) Photography
6 6 (3.77%) Analytical Mindset
7 5 (3.14%) Marketing Technology
7 5 (3.14%) Self-Motivation
7 5 (3.14%) Web Conferencing
8 3 (1.89%) Educational Technology
9 2 (1.26%) Digital Media
9 2 (1.26%) EPoS
9 2 (1.26%) Graphic Design
9 2 (1.26%) Learning Management System
9 2 (1.26%) Mobile App
9 2 (1.26%) Podcast
10 1 (0.63%) Data Structures
10 1 (0.63%) Enterprise Software
Operating Systems
1 1 (0.63%) Android
1 1 (0.63%) Apple iOS
Processes & Methodologies
1 156 (98.11%) Analytics
2 80 (50.31%) SEO
3 60 (37.74%) User Experience
4 57 (35.85%) Digital Marketing
5 55 (34.59%) E-Commerce
6 37 (23.27%) AI
7 35 (22.01%) B2B
8 34 (21.38%) Actionable Insight
9 28 (17.61%) Agile
10 26 (16.35%) Data Analysis
11 24 (15.09%) Customer Experience
12 23 (14.47%) Business Intelligence
12 23 (14.47%) CRM
13 21 (13.21%) Mentoring
14 19 (11.95%) A/B Testing
14 19 (11.95%) User Research
15 18 (11.32%) UX Design
16 17 (10.69%) B2C
16 17 (10.69%) Email Marketing
16 17 (10.69%) Performance Metrics
Programming Languages
1 25 (15.72%) SQL
2 18 (11.32%) JavaScript
3 7 (4.40%) Python
4 3 (1.89%) R
Qualifications
1 29 (18.24%) Degree
2 15 (9.43%) SC Cleared
2 15 (9.43%) Security Cleared
3 3 (1.89%) BPSS Clearance
4 2 (1.26%) DBS Check
Quality Assurance & Compliance
1 25 (15.72%) Accessibility
2 15 (9.43%) WCAG
3 10 (6.29%) QA
4 6 (3.77%) GDPR
5 4 (2.52%) Actionable Recommendations
6 2 (1.26%) Data Quality
6 2 (1.26%) PMO
Vendors
1 153 (96.23%) Google
2 41 (25.79%) Microsoft
3 31 (19.50%) Adobe
4 20 (12.58%) Salesforce
5 10 (6.29%) Hotjar
6 9 (5.66%) Screaming Frog
7 8 (5.03%) Facebook
8 7 (4.40%) Instagram
8 7 (4.40%) Pardot
9 6 (3.77%) HubSpot
10 5 (3.14%) Ahrefs
11 4 (2.52%) Salesforce Marketing Cloud
12 3 (1.89%) Apple
13 2 (1.26%) dotdigital
13 2 (1.26%) Sage
13 2 (1.26%) TikTok
13 2 (1.26%) YouTube
14 1 (0.63%) Marketo
14 1 (0.63%) Sitebulb
14 1 (0.63%) Spotify