Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 2 February 2026, with comparisons to the same periods in the previous two years.

6 months to
2 Feb 2026
Same period 2025 Same period 2024
Rank 464 473 504
Rank change year-on-year +9 +31 +15
Permanent jobs citing Google Analytics 147 199 254
As % of all permanent jobs in England 0.26% 0.43% 0.39%
As % of the Cloud Services category 0.77% 1.16% 1.01%
Number of salaries quoted 113 49 234
10th Percentile £27,500 £34,250 £26,250
25th Percentile £30,000 £40,000 £32,500
Median annual salary (50th Percentile) £37,500 £45,000 £42,500
Median % change year-on-year -16.67% +5.88% -15.00%
75th Percentile £52,500 £60,000 £58,750
90th Percentile £66,250 £67,050 £67,500
UK median annual salary £37,500 £45,000 £40,000
% change year-on-year -16.67% +12.50% -20.00%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 19,200 17,191 25,227
As % of all permanent jobs advertised in England 34.13% 36.92% 38.88%
Number of salaries quoted 10,639 10,137 21,502
10th Percentile £28,750 £35,000 £31,250
25th Percentile £40,000 £47,500 £42,500
Median annual salary (50th Percentile) £60,000 £65,000 £58,500
Median % change year-on-year -7.69% +11.11% -10.00%
75th Percentile £80,000 £83,750 £78,750
90th Percentile £100,000 £103,750 £97,500
UK median annual salary £60,000 £65,000 £57,500
% change year-on-year -7.69% +13.04% -11.54%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 2 February 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 2 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +31 61 £47,750 -16.23% 28
South East +12 31 £32,500 -7.14% 20
North of England -12 23 £30,000 -33.33% 15
North West +16 16 £28,849 -32.12% 9
Midlands +8 12 £40,000 - 7
West Midlands +19 9 £38,750 -3.13% 4
East of England +14 8 £29,000 -42.00% 7
South West -2 7 £32,500 -43.48% 1
North East - 5 £33,000 -
East Midlands -5 4 £40,000 +29.03% 3
Yorkshire -22 3 £27,500 -42.11% 6
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 23 (15.65%) WordPress
2 21 (14.29%) CMS
3 5 (3.40%) Drupal
4 3 (2.04%) Apache Airflow
4 3 (2.04%) Confluence
4 3 (2.04%) Joomla!
4 3 (2.04%) Umbraco
5 1 (0.68%) Adobe Experience Manager
5 1 (0.68%) Apache
Applications
1 17 (11.56%) Microsoft Excel
2 11 (7.48%) Adobe XD
3 10 (6.80%) Photoshop
4 8 (5.44%) Adobe Creative Suite
4 8 (5.44%) Adobe Premiere
4 8 (5.44%) Microsoft Office
5 4 (2.72%) InDesign
5 4 (2.72%) SketchUp
5 4 (2.72%) Spreadsheet
6 3 (2.04%) Trello
7 1 (0.68%) Adobe Illustrator
7 1 (0.68%) Notion
Business Applications
1 18 (12.24%) Magento
2 10 (6.80%) Shopify
3 2 (1.36%) OpenCart
3 2 (1.36%) Salesforce CRM
4 1 (0.68%) Payment Gateway
4 1 (0.68%) Sprinklr
Cloud Services
1 18 (12.24%) Google Ads
2 16 (10.88%) MailChimp
3 15 (10.20%) Google Tag Manager
4 14 (9.52%) Power Platform
5 13 (8.84%) Figma
5 13 (8.84%) SaaS
6 12 (8.16%) GCP
7 7 (4.76%) Adobe Analytics
8 5 (3.40%) AWS
8 5 (3.40%) Google Data Studio
9 4 (2.72%) Azure
9 4 (2.72%) GitHub
9 4 (2.72%) Google Sheets
10 3 (2.04%) Azure Cosmos DB
10 3 (2.04%) Contentsquare
10 3 (2.04%) dbt
10 3 (2.04%) PaaS
11 2 (1.36%) Microsoft Copilot
12 1 (0.68%) Microsoft Advertising
12 1 (0.68%) Snowflake
Communications & Networking
1 3 (2.04%) VPN
2 2 (1.36%) SMS
3 1 (0.68%) Internet
Database & Business Intelligence
1 22 (14.97%) Looker
2 15 (10.20%) Tableau
3 14 (9.52%) Power BI
4 8 (5.44%) BigQuery
4 8 (5.44%) Metadata
5 3 (2.04%) Azure SQL Database
5 3 (2.04%) Power Query
6 1 (0.68%) Amazon Athena
6 1 (0.68%) Amazon RDS
6 1 (0.68%) Amazon Redshift
6 1 (0.68%) Data Lake
6 1 (0.68%) Data Warehouse
6 1 (0.68%) Mixpanel
6 1 (0.68%) Redshift Spectrum
6 1 (0.68%) Snowflake Schema
Development Applications
1 11 (7.48%) Axure RP
1 11 (7.48%) Balsamiq
2 4 (2.72%) JIRA
3 3 (2.04%) Visual Studio
3 3 (2.04%) Visual Website Optimizer
4 1 (0.68%) GCC
4 1 (0.68%) Pivotal Tracker
General
1 104 (70.75%) Marketing
2 45 (30.61%) Social Skills
3 42 (28.57%) Analytical Skills
4 20 (13.61%) Inclusion and Diversity
5 18 (12.24%) Advertising
5 18 (12.24%) Public Sector
6 15 (10.20%) Finance
6 15 (10.20%) Retail
7 13 (8.84%) Organisational Skills
8 11 (7.48%) Law
9 7 (4.76%) Games
10 6 (4.08%) Brand Awareness
10 6 (4.08%) Publishing
11 4 (2.72%) French Language
12 2 (1.36%) Financial Institution
12 2 (1.36%) German Language
12 2 (1.36%) Legal
12 2 (1.36%) Mandarin Language
12 2 (1.36%) Portuguese Language
12 2 (1.36%) Spanish Language
Job Titles
1 18 (12.24%) Marketing Executive
2 17 (11.56%) Analyst
3 14 (9.52%) E-Commerce Manager
4 11 (7.48%) Marketing Manager
5 10 (6.80%) Designer
5 10 (6.80%) UX Designer
6 8 (5.44%) E-Commerce Specialist
7 7 (4.76%) Lead
7 7 (4.76%) Product Analyst
7 7 (4.76%) SEO Specialist
8 6 (4.08%) Data Analyst
9 5 (3.40%) Coordinator
9 5 (3.40%) SEO Executive
10 4 (2.72%) E-Commerce Marketing Manager
10 4 (2.72%) Performance Analyst
11 3 (2.04%) Analytics Manager
11 3 (2.04%) Campaign Manager
11 3 (2.04%) Campaign Marketing Manager
11 3 (2.04%) Content Manager
11 3 (2.04%) Digital Content Manager
Libraries, Frameworks & Software Standards
1 21 (14.29%) HTML
2 17 (11.56%) CSS
3 3 (2.04%) JSON
3 3 (2.04%) Next.js
4 2 (1.36%) DOM
5 1 (0.68%) LightGBM
5 1 (0.68%) Pandas
5 1 (0.68%) scikit-learn
5 1 (0.68%) XGBoost
Miscellaneous
1 36 (24.49%) Social Media
2 20 (13.61%) Product Ownership
3 14 (9.52%) Blog
4 10 (6.80%) Analytical Mindset
5 9 (6.12%) Driving Licence
6 7 (4.76%) Algorithms
6 7 (4.76%) Photography
7 6 (4.08%) Web Conferencing
8 5 (3.40%) Marketing Technology
8 5 (3.40%) Self-Motivation
9 3 (2.04%) Onboarding
9 3 (2.04%) Podcast
9 3 (2.04%) PropTech
9 3 (2.04%) Video Editing
10 2 (1.36%) Digital Media
10 2 (1.36%) Graphic Design
10 2 (1.36%) Mobile App
11 1 (0.68%) Data Structures
11 1 (0.68%) Enterprise Software
11 1 (0.68%) NHS
Operating Systems
1 1 (0.68%) Android
1 1 (0.68%) Apple iOS
Processes & Methodologies
1 147 (100.00%) Analytics
2 77 (52.38%) SEO
3 59 (40.14%) E-Commerce
4 50 (34.01%) Digital Marketing
4 50 (34.01%) User Experience
5 30 (20.41%) Actionable Insight
6 24 (16.33%) B2B
7 23 (15.65%) Agile
8 21 (14.29%) AI
8 21 (14.29%) Marketing Strategy
9 20 (13.61%) CRM
9 20 (13.61%) Data Analysis
9 20 (13.61%) Performance Metrics
10 19 (12.93%) A/B Testing
10 19 (12.93%) Visualisation
11 18 (12.24%) Copywriting
11 18 (12.24%) Decision-Making
12 17 (11.56%) Project Management
13 16 (10.88%) Business Intelligence
13 16 (10.88%) Email Marketing
Programming Languages
1 17 (11.56%) SQL
2 16 (10.88%) JavaScript
3 8 (5.44%) Python
4 4 (2.72%) R
Qualifications
1 27 (18.37%) Degree
2 12 (8.16%) SC Cleared
2 12 (8.16%) Security Cleared
3 3 (2.04%) BPSS Clearance
4 1 (0.68%) A+ Certification
4 1 (0.68%) Master's Degree
4 1 (0.68%) PhD
Quality Assurance & Compliance
1 19 (12.93%) Accessibility
2 11 (7.48%) WCAG
3 4 (2.72%) GDPR
4 2 (1.36%) Actionable Recommendations
4 2 (1.36%) PMO
4 2 (1.36%) QA
System Software
1 1 (0.68%) Docker
Systems Management
1 1 (0.68%) Terraform
Vendors
1 145 (98.64%) Google
2 34 (23.13%) Microsoft
3 30 (20.41%) Adobe
4 18 (12.24%) Salesforce
5 9 (6.12%) HubSpot
5 9 (6.12%) Instagram
5 9 (6.12%) Screaming Frog
6 8 (5.44%) Ahrefs
6 8 (5.44%) Facebook
7 6 (4.08%) Hotjar
7 6 (4.08%) Pardot
8 4 (2.72%) Sage
8 4 (2.72%) Salesforce Marketing Cloud
8 4 (2.72%) YouTube
9 3 (2.04%) Apple
9 3 (2.04%) TikTok
10 2 (1.36%) dotdigital
10 2 (1.36%) Hootsuite
10 2 (1.36%) WooCommerce
11 1 (0.68%) Snapchat