Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers vacancies from the 6 months leading up to 19 September 2025, with comparisons to the same periods in the previous two years.

6 months to
19 Sep 2025
Same period 2024 Same period 2023
Rank 384 569 468
Rank change year-on-year +185 -101 +3
Permanent jobs citing Google Analytics 274 185 261
As % of all permanent jobs advertised in England 0.63% 0.27% 0.48%
As % of the Cloud Services category 1.94% 0.84% 1.13%
Number of salaries quoted 175 108 221
10th Percentile £27,250 £26,250 £30,250
25th Percentile £31,225 £36,250 £36,750
Median annual salary (50th Percentile) £41,500 £47,245 £42,500
Median % change year-on-year -12.16% +11.16% -15.00%
75th Percentile £52,500 £61,563 £60,000
90th Percentile £69,000 £70,000 £73,750
UK median annual salary £41,500 £46,990 £40,000
% change year-on-year -11.68% +17.48% -20.00%

All Cloud Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 14,090 22,016 23,156
As % of all permanent jobs advertised in England 32.61% 31.86% 42.79%
Number of salaries quoted 9,859 14,252 19,306
10th Percentile £29,750 £35,000 £33,500
25th Percentile £39,376 £46,250 £46,250
Median annual salary (50th Percentile) £60,000 £63,500 £65,000
Median % change year-on-year -5.51% -2.31% +4.00%
75th Percentile £80,000 £83,750 £83,750
90th Percentile £102,500 £105,000 £102,500
UK median annual salary £60,000 £62,500 £62,500
% change year-on-year -4.00% - -

Google Analytics
Job Vacancy Trend in England

Job postings citing Google Analytics as a proportion of all IT jobs advertised in England.

Job vacancy trend for Google Analytics in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 19 September 2025.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 19 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +120 107 £52,500 +10.53% 110
South East +80 54 £41,500 -7.78% 70
North of England +22 40 £35,000 -28.21% 42
East of England -1 36 £28,000 -13.85% 10
North West +2 35 £34,000 -30.26% 28
Midlands +54 24 £42,500 +13.33% 30
West Midlands +46 13 £37,500 +1.35% 17
South West +70 12 £32,500 -31.58% 12
East Midlands +32 12 £42,500 -15.00% 13
Yorkshire +9 4 £40,000 -11.11% 13
North East - 2 £53,100 - 1
Google Analytics
UK

Google Analytics
Co-occurring Skills and Capabilities in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 31 (11.31%) CMS
2 29 (10.58%) WordPress
3 8 (2.92%) Headless CMS
4 4 (1.46%) Drupal
5 2 (0.73%) Adobe Experience Manager
5 2 (0.73%) Apache Airflow
5 2 (0.73%) SharePoint
6 1 (0.36%) Apache
6 1 (0.36%) nginx
Applications
1 35 (12.77%) Microsoft Excel
2 17 (6.20%) Photoshop
3 14 (5.11%) Microsoft Office
4 13 (4.74%) Adobe XD
5 7 (2.55%) Adobe Creative Suite
5 7 (2.55%) MadCap Flare
6 5 (1.82%) Adobe Illustrator
6 5 (1.82%) Spreadsheet
7 4 (1.46%) Microsoft PowerPoint
8 1 (0.36%) Adobe Premiere
8 1 (0.36%) Chatbot
8 1 (0.36%) Sketch
8 1 (0.36%) SketchUp
Business Applications
1 33 (12.04%) Shopify
2 7 (2.55%) Magento
3 3 (1.09%) Salesforce CRM
4 2 (0.73%) OpenCart
5 1 (0.36%) Dynamics CRM
5 1 (0.36%) Dynamics GP
5 1 (0.36%) Payment Gateway
5 1 (0.36%) Sprinklr
Cloud Services
1 60 (21.90%) Google Ads
2 31 (11.31%) Power Platform
3 22 (8.03%) Google Sheets
4 19 (6.93%) Figma
4 19 (6.93%) Google Tag Manager
5 18 (6.57%) AWS
6 13 (4.74%) Azure
6 13 (4.74%) Google Docs
7 11 (4.01%) Contentsquare
8 10 (3.65%) Amazon S3
8 10 (3.65%) AWS Lambda
8 10 (3.65%) Serverless
9 9 (3.28%) Google Data Studio
10 8 (2.92%) Amazon ECS
10 8 (2.92%) Amazon SQS
10 8 (2.92%) Microsoft Advertising
10 8 (2.92%) Snowflake
10 8 (2.92%) Vercel
11 7 (2.55%) GitHub
11 7 (2.55%) MailChimp
Communications & Networking
1 4 (1.46%) VPN
2 3 (1.09%) SMS
3 1 (0.36%) Internet
3 1 (0.36%) Intranet
Database & Business Intelligence
1 31 (11.31%) Power BI
2 19 (6.93%) Tableau
3 14 (5.11%) Looker
4 9 (3.28%) MySQL
5 8 (2.92%) Metadata
5 8 (2.92%) NoSQL
6 7 (2.55%) Data Warehouse
7 5 (1.82%) Mixpanel
8 3 (1.09%) BigQuery
9 2 (0.73%) Amazon Redshift
9 2 (0.73%) SQL Server
10 1 (0.36%) Amazon Aurora
10 1 (0.36%) Elasticsearch
10 1 (0.36%) Redis
10 1 (0.36%) Relational Database
Development Applications
1 10 (3.65%) JIRA
2 9 (3.28%) Cypress.io
3 8 (2.92%) Axure RP
3 8 (2.92%) Balsamiq
4 5 (1.82%) Bazaar
5 4 (1.46%) Git
6 1 (0.36%) GCC
6 1 (0.36%) Jenkins
6 1 (0.36%) Pivotal Tracker
6 1 (0.36%) Postman
6 1 (0.36%) Selenium
6 1 (0.36%) SQL Server Management Studio (SSMS)
6 1 (0.36%) Visual Studio Code
6 1 (0.36%) Visual Website Optimizer
6 1 (0.36%) WebDriver
General
1 184 (67.15%) Marketing
2 125 (45.62%) Social Skills
3 113 (41.24%) Analytical Skills
4 46 (16.79%) Retail
5 45 (16.42%) Advertising
6 25 (9.12%) Finance
7 23 (8.39%) Inclusion and Diversity
8 20 (7.30%) Presentation Skills
9 17 (6.20%) Public Sector
10 16 (5.84%) Organisational Skills
11 12 (4.38%) Games
12 8 (2.92%) Brand Awareness
12 8 (2.92%) Law
13 6 (2.19%) Spanish Language
14 5 (1.82%) French Language
15 4 (1.46%) German Language
15 4 (1.46%) Legal
15 4 (1.46%) Publishing
16 3 (1.09%) iGaming
16 3 (1.09%) Italian Language
Job Titles
1 29 (10.58%) Analyst
2 24 (8.76%) Senior
3 21 (7.66%) SEO Manager
4 16 (5.84%) Lead
5 15 (5.47%) Developer
6 14 (5.11%) Marketing Manager
7 13 (4.74%) Performance Analyst
7 13 (4.74%) SEO Specialist
8 11 (4.01%) E-Commerce Manager
9 10 (3.65%) Designer
9 10 (3.65%) E-Commerce Specialist
10 9 (3.28%) E-Commerce Executive
10 9 (3.28%) Senior Developer
10 9 (3.28%) SEO Executive
11 8 (2.92%) Full-Stack Developer
11 8 (2.92%) Senior Full-Stack Developer
11 8 (2.92%) UX Designer
12 7 (2.55%) Account Manager
12 7 (2.55%) Marketing Executive
12 7 (2.55%) PPC Executive
Libraries, Frameworks & Software Standards
1 46 (16.79%) HTML
2 32 (11.68%) CSS
3 9 (3.28%) GraphQL
3 9 (3.28%) Next.js
3 9 (3.28%) Playwright
4 8 (2.92%) Express.js
4 8 (2.92%) Jest
4 8 (2.92%) Node.js
4 8 (2.92%) React
4 8 (2.92%) RESTful
4 8 (2.92%) Tailwind CSS
4 8 (2.92%) Vitest
5 2 (0.73%) Kafka
6 1 (0.36%) Laravel
6 1 (0.36%) LEMP Stack
6 1 (0.36%) Pandas
6 1 (0.36%) REST
6 1 (0.36%) scikit-learn
6 1 (0.36%) Vue
6 1 (0.36%) XGBoost
Miscellaneous
1 53 (19.34%) Social Media
2 28 (10.22%) Algorithms
3 20 (7.30%) Self-Motivation
4 18 (6.57%) Blog
5 15 (5.47%) Analytical Mindset
6 10 (3.65%) Digital Media
7 8 (2.92%) Product Ownership
8 6 (2.19%) Data Structures
9 5 (1.82%) BBC
9 5 (1.82%) Multi-touch
9 5 (1.82%) Social Network
10 4 (1.46%) Mobile App
10 4 (1.46%) Online Games
10 4 (1.46%) Podcast
10 4 (1.46%) Video Editing
11 3 (1.09%) Management Information System
11 3 (1.09%) PropTech
12 2 (0.73%) FMCG
12 2 (0.73%) Graphic Design
12 2 (0.73%) Onboarding
Operating Systems
1 1 (0.36%) Linux
Processes & Methodologies
1 274 (100.00%) Analytics
2 149 (54.38%) SEO
3 116 (42.34%) Digital Marketing
4 100 (36.50%) E-Commerce
5 70 (25.55%) Actionable Insight
6 67 (24.45%) User Experience
7 51 (18.61%) Pay per click
8 49 (17.88%) Problem-Solving
9 43 (15.69%) A/B Testing
10 40 (14.60%) Agile
11 38 (13.87%) Paid Search
12 35 (12.77%) Conversion Rate Optimisation
12 35 (12.77%) Data Analysis
13 34 (12.41%) Marketing Strategy
14 33 (12.04%) UX Design
15 31 (11.31%) Decision-Making
15 31 (11.31%) Roadmaps
16 30 (10.95%) Business Intelligence
17 29 (10.58%) Project Management
18 28 (10.22%) Visualisation
Programming Languages
1 39 (14.23%) SQL
2 36 (13.14%) JavaScript
3 22 (8.03%) Python
4 9 (3.28%) PHP
4 9 (3.28%) TypeScript
5 3 (1.09%) T-SQL
6 1 (0.36%) Bash
6 1 (0.36%) Data Analysis Expressions
6 1 (0.36%) R
Qualifications
1 37 (13.50%) Degree
2 8 (2.92%) SC Cleared
2 8 (2.92%) Security Cleared
3 3 (1.09%) DBS Check
3 3 (1.09%) Tableau Certification
4 2 (0.73%) Azure Certification
5 1 (0.36%) A+ Certification
5 1 (0.36%) Master's Degree
5 1 (0.36%) Microsoft Certification
5 1 (0.36%) PhD
Quality Assurance & Compliance
1 27 (9.85%) Accessibility
2 13 (4.74%) Data Quality
3 11 (4.01%) WCAG
4 8 (2.92%) GDPR
5 6 (2.19%) Actionable Recommendations
5 6 (2.19%) QA
6 3 (1.09%) Cyber Essentials
7 1 (0.36%) California Consumer Privacy Act
System Software
1 1 (0.36%) Docker
Systems Management
1 1 (0.36%) Matomo
Vendors
1 266 (97.08%) Google
2 40 (14.60%) Microsoft
3 38 (13.87%) Ahrefs
4 28 (10.22%) Adobe
5 24 (8.76%) Screaming Frog
6 19 (6.93%) Facebook
7 18 (6.57%) Hotjar
8 16 (5.84%) HubSpot
9 11 (4.01%) TikTok
10 9 (3.28%) Salesforce
10 9 (3.28%) WooCommerce
11 8 (2.92%) Apple
11 8 (2.92%) Instagram
11 8 (2.92%) YouTube
12 5 (1.82%) JD Edwards
12 5 (1.82%) Yahoo!
13 4 (1.46%) Hootsuite
14 3 (1.09%) Spotify
14 3 (1.09%) Xero
15 2 (0.73%) Crazy Egg