Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 28 July 2026, with comparisons to the same periods in the previous two years.

6 months to
28 Jul 2026
Same period 2025 Same period 2024
Rank 527 370 566
Rank change year-on-year -157 +196 -83
Permanent jobs citing Google Analytics 197 320 238
As % of all permanent jobs in England 0.22% 0.74% 0.31%
As % of the Cloud Services category 0.80% 2.22% 0.95%
Number of salaries quoted 149 196 206
10th Percentile £26,250 £27,250 £26,500
25th Percentile £30,750 £31,438 £31,750
Median annual salary (50th Percentile) £39,000 £42,500 £45,000
Median % change year-on-year -8.24% -5.56% +5.88%
75th Percentile £55,000 £57,500 £58,625
90th Percentile £68,222 £71,875 £70,000
UK median annual salary £39,000 £42,500 £44,343
% change year-on-year -8.24% -4.16% +4.34%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,511 14,418 24,948
As % of all permanent jobs advertised in England 27.19% 33.21% 32.43%
Number of salaries quoted 16,432 10,302 19,112
10th Percentile £31,250 £30,000 £31,250
25th Percentile £44,500 £41,250 £42,500
Median annual salary (50th Percentile) £62,500 £60,000 £60,000
Median % change year-on-year +4.17% - -7.69%
75th Percentile £85,000 £81,250 £80,000
90th Percentile £100,000 £102,500 £100,000
UK median annual salary £62,500 £60,000 £60,000
% change year-on-year +4.17% - -4.00%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 28 July 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 28 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -109 65 £55,000 -4.35% 33
North of England -40 46 £31,500 -20.25% 24
South East -31 34 £42,500 +1.80% 21
North West -12 26 £30,000 -14.29% 15
East of England -31 22 £37,500 +11.94% 3
Midlands -56 13 £42,500 -2.30% 5
Yorkshire -34 11 £48,105 +20.26% 6
West Midlands -25 10 £43,750 +16.67% 3
North East -39 9 £52,500 -1.13% 3
South West -60 9 £32,500 -7.14% 9
East Midlands -34 3 £35,000 -19.54% 2
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 27 (13.71%) CMS
2 22 (11.17%) WordPress
3 3 (1.52%) Confluence
4 2 (1.02%) Umbraco
5 1 (0.51%) Apache
5 1 (0.51%) Drupal
Applications
1 15 (7.61%) Microsoft Excel
2 8 (4.06%) Microsoft Office
2 8 (4.06%) Spreadsheet
3 6 (3.05%) Adobe XD
4 5 (2.54%) Adobe Creative Suite
5 4 (2.03%) Microsoft PowerPoint
6 2 (1.02%) InDesign
6 2 (1.02%) Photoshop
7 1 (0.51%) Adobe Illustrator
7 1 (0.51%) Trello
Business Applications
1 14 (7.11%) Magento
2 7 (3.55%) Shopify
Cloud Services
1 39 (19.80%) Power Platform
2 33 (16.75%) GCP
3 28 (14.21%) Google Tag Manager
4 25 (12.69%) Google Ads
5 9 (4.57%) AWS
5 9 (4.57%) Figma
6 8 (4.06%) Azure
7 7 (3.55%) Canva
7 7 (3.55%) MailChimp
8 6 (3.05%) Bloomreach
8 6 (3.05%) SaaS
9 5 (2.54%) Dataform
9 5 (2.54%) dbt
10 4 (2.03%) Contentsquare
11 3 (1.52%) Adobe Analytics
11 3 (1.52%) Amazon S3
11 3 (1.52%) AWS Lambda
11 3 (1.52%) Serverless
12 2 (1.02%) AWS Data Pipeline
12 2 (1.02%) Google Sheets
Communications & Networking
1 14 (7.11%) SMS
2 2 (1.02%) LAN
Database & Business Intelligence
1 43 (21.83%) Looker
2 39 (19.80%) Power BI
3 29 (14.72%) BigQuery
3 29 (14.72%) Metadata
4 9 (4.57%) Tableau
5 4 (2.03%) Data Warehouse
6 3 (1.52%) Amazon Redshift
7 2 (1.02%) Mixpanel
8 1 (0.51%) Azure SQL Database
8 1 (0.51%) Data Lake
8 1 (0.51%) Data Mining
Development Applications
1 6 (3.05%) Axure RP
1 6 (3.05%) Balsamiq
2 4 (2.03%) JIRA
3 1 (0.51%) Bitbucket
3 1 (0.51%) Git
3 1 (0.51%) Selenium
General
1 121 (61.42%) Marketing
2 88 (44.67%) Analytical Skills
3 73 (37.06%) Social Skills
4 43 (21.83%) Public Sector
5 31 (15.74%) Inclusion and Diversity
6 30 (15.23%) Retail
7 23 (11.68%) Organisational Skills
8 21 (10.66%) Law
9 19 (9.64%) Finance
10 12 (6.09%) Advertising
11 9 (4.57%) Brand Awareness
12 8 (4.06%) Automotive
13 7 (3.55%) Presentation Skills
14 6 (3.05%) Influencing Skills
14 6 (3.05%) Publishing
15 5 (2.54%) German Language
16 4 (2.03%) Electronics
16 4 (2.03%) French Language
16 4 (2.03%) Manufacturing
17 3 (1.52%) Legal
Job Titles
1 43 (21.83%) Analyst
2 28 (14.21%) Performance Analyst
3 19 (9.64%) Senior
4 17 (8.63%) Coordinator
5 14 (7.11%) SEO Specialist
6 13 (6.60%) E-Commerce Manager
7 9 (4.57%) SEO Executive
8 8 (4.06%) Marketing Analyst
9 7 (3.55%) Data Engineer
9 7 (3.55%) E-Commerce Executive
9 7 (3.55%) E-Commerce Specialist
9 7 (3.55%) Lead
9 7 (3.55%) Senior Analyst
10 6 (3.05%) Analytics Manager
10 6 (3.05%) Data Analyst
10 6 (3.05%) Digital Analyst
10 6 (3.05%) Marketing Executive
10 6 (3.05%) Marketing Manager
10 6 (3.05%) Product Manager
10 6 (3.05%) Web Analyst
Libraries, Frameworks & Software Standards
1 28 (14.21%) HTML
2 27 (13.71%) CSS
3 1 (0.51%) DOM
3 1 (0.51%) jQuery
3 1 (0.51%) JSON
Miscellaneous
1 27 (13.71%) Social Media
2 21 (10.66%) Algorithms
3 18 (9.14%) Analytical Mindset
4 12 (6.09%) Blog
5 11 (5.58%) Product Ownership
6 10 (5.08%) Web Conferencing
7 8 (4.06%) Marketing Technology
8 6 (3.05%) Educational Technology
8 6 (3.05%) Onboarding
8 6 (3.05%) Self-Motivation
9 5 (2.54%) Data Structures
9 5 (2.54%) Podcast
9 5 (2.54%) Video Editing
10 4 (2.03%) Driving Licence
10 4 (2.03%) Embedded Systems
11 3 (1.52%) Digital Media
12 2 (1.02%) EPoS
12 2 (1.02%) Learning Management System
12 2 (1.02%) Management Information System
12 2 (1.02%) Photography
Processes & Methodologies
1 194 (98.48%) Analytics
2 83 (42.13%) SEO
3 73 (37.06%) Digital Marketing
4 55 (27.92%) Actionable Insight
5 53 (26.90%) User Experience
6 46 (23.35%) Agile
7 44 (22.34%) AI
8 42 (21.32%) E-Commerce
9 37 (18.78%) Business Intelligence
10 32 (16.24%) Decision-Making
11 31 (15.74%) Performance Measurement
11 31 (15.74%) Stakeholder Management
12 28 (14.21%) B2B
12 28 (14.21%) Collaborative Working
13 27 (13.71%) CRM
13 27 (13.71%) Data Analysis
13 27 (13.71%) Mentoring
13 27 (13.71%) Performance Analysis
14 26 (13.20%) Email Marketing
15 25 (12.69%) Continuous Improvement
Programming Languages
1 54 (27.41%) SQL
2 10 (5.08%) Python
3 9 (4.57%) JavaScript
Qualifications
1 39 (19.80%) Degree
2 24 (12.18%) SC Cleared
2 24 (12.18%) Security Cleared
3 5 (2.54%) BPSS Clearance
3 5 (2.54%) DV Cleared
4 4 (2.03%) DBS Check
5 1 (0.51%) Numerate Degree
Quality Assurance & Compliance
1 27 (13.71%) GDPR
2 24 (12.18%) Accessibility
3 20 (10.15%) QA
4 16 (8.12%) Data Quality
5 9 (4.57%) WCAG
6 7 (3.55%) Actionable Recommendations
7 3 (1.52%) PERC
Systems Management
1 1 (0.51%) Terraform
Vendors
1 190 (96.45%) Google
2 40 (20.30%) Microsoft
3 19 (9.64%) Adobe
4 11 (5.58%) Salesforce
5 10 (5.08%) HubSpot
6 9 (4.57%) Pardot
7 8 (4.06%) Ahrefs
7 8 (4.06%) Screaming Frog
8 6 (3.05%) Hotjar
8 6 (3.05%) Marketo
8 6 (3.05%) YouTube
9 5 (2.54%) dotdigital
10 4 (2.03%) Instagram
10 4 (2.03%) Salesforce Marketing Cloud
11 3 (1.52%) TikTok
12 2 (1.02%) Amplitude
12 2 (1.02%) Facebook
12 2 (1.02%) WooCommerce
13 1 (0.51%) CA Agile Central
13 1 (0.51%) Optimizely