Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 28 May 2026, with comparisons to the same periods in the previous two years.

6 months to
28 May 2026
Same period 2025 Same period 2024
Rank 526 385 532
Rank change year-on-year -141 +147 -52
Permanent jobs citing Google Analytics 170 257 308
As % of all permanent jobs in England 0.20% 0.67% 0.36%
As % of the Cloud Services category 0.69% 1.98% 1.03%
Number of salaries quoted 123 125 283
10th Percentile £26,250 £29,000 £26,750
25th Percentile £30,000 £31,750 £31,250
Median annual salary (50th Percentile) £37,500 £43,500 £42,500
Median % change year-on-year -13.79% +2.35% -12.82%
75th Percentile £53,750 £57,500 £58,750
90th Percentile £60,750 £73,750 £68,750
UK median annual salary £37,500 £45,000 £42,500
% change year-on-year -16.67% +5.88% -5.56%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,588 13,011 29,887
As % of all permanent jobs advertised in England 29.56% 34.12% 34.49%
Number of salaries quoted 14,367 9,163 24,274
10th Percentile £31,250 £31,250 £30,000
25th Percentile £44,750 £42,500 £41,250
Median annual salary (50th Percentile) £62,500 £60,000 £57,500
Median % change year-on-year +4.17% +4.35% -11.54%
75th Percentile £85,000 £83,750 £77,500
90th Percentile £100,000 £105,000 £97,500
UK median annual salary £62,500 £60,000 £57,500
% change year-on-year +4.17% +4.35% -11.54%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 28 May 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 28 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -98 64 £52,500 -12.50% 19
North of England -39 40 £30,000 -24.05% 10
South East -35 27 £42,500 +21.43% 18
North West -13 24 £30,000 -9.09% 3
East of England -26 15 £37,500 +10.29% 7
Midlands -52 11 £42,500 -2.30% 1
Yorkshire -48 10 £40,302 +0.76% 4
South West -54 10 £32,500 -21.69% 1
West Midlands -42 9 £42,500 -5.56%
North East - 6 £33,000 - 3
East Midlands -36 2 £45,500 +4.60% 1
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 28 (16.47%) WordPress
2 27 (15.88%) CMS
3 3 (1.76%) Confluence
4 2 (1.18%) Drupal
5 1 (0.59%) Apache
5 1 (0.59%) Umbraco
Applications
1 9 (5.29%) Adobe XD
2 7 (4.12%) Microsoft Office
2 7 (4.12%) Spreadsheet
3 5 (2.94%) Adobe Creative Suite
3 5 (2.94%) Microsoft Excel
4 4 (2.35%) Microsoft PowerPoint
5 2 (1.18%) InDesign
6 1 (0.59%) Adobe Illustrator
6 1 (0.59%) Photoshop
6 1 (0.59%) Trello
Business Applications
1 11 (6.47%) Magento
2 2 (1.18%) Salesforce CRM
2 2 (1.18%) Shopify
Cloud Services
1 31 (18.24%) Power Platform
2 22 (12.94%) GCP
3 16 (9.41%) Google Ads
4 12 (7.06%) Figma
5 11 (6.47%) Google Tag Manager
5 11 (6.47%) SaaS
6 8 (4.71%) Adobe Analytics
7 7 (4.12%) Canva
7 7 (4.12%) MailChimp
8 4 (2.35%) Azure
8 4 (2.35%) Contentsquare
9 2 (1.18%) Bloomreach
9 2 (1.18%) Google Sheets
9 2 (1.18%) Meta Ads
10 1 (0.59%) Asana
10 1 (0.59%) AWS
10 1 (0.59%) AWS Data Pipeline
10 1 (0.59%) SAP Commerce Cloud
Communications & Networking
1 10 (5.88%) SMS
Database & Business Intelligence
1 32 (18.82%) Looker
2 31 (18.24%) Power BI
3 25 (14.71%) Metadata
4 22 (12.94%) BigQuery
5 13 (7.65%) Tableau
6 2 (1.18%) Mixpanel
7 1 (0.59%) Azure SQL Database
Development Applications
1 9 (5.29%) Axure RP
1 9 (5.29%) Balsamiq
2 4 (2.35%) JIRA
3 1 (0.59%) Bitbucket
3 1 (0.59%) Git
3 1 (0.59%) Selenium
General
1 107 (62.94%) Marketing
2 73 (42.94%) Analytical Skills
3 50 (29.41%) Social Skills
4 31 (18.24%) Public Sector
5 28 (16.47%) Inclusion and Diversity
6 27 (15.88%) Retail
7 24 (14.12%) Organisational Skills
8 22 (12.94%) Law
9 12 (7.06%) Advertising
10 11 (6.47%) Finance
11 10 (5.88%) Brand Awareness
12 9 (5.29%) Automotive
13 7 (4.12%) Publishing
14 5 (2.94%) German Language
14 5 (2.94%) Presentation Skills
15 4 (2.35%) French Language
15 4 (2.35%) Manufacturing
16 3 (1.76%) Electronics
16 3 (1.76%) Games
17 2 (1.18%) Telecoms
Job Titles
1 36 (21.18%) Analyst
2 18 (10.59%) Performance Analyst
3 14 (8.24%) Coordinator
3 14 (8.24%) E-Commerce Manager
4 10 (5.88%) Marketing Executive
4 10 (5.88%) SEO Specialist
5 9 (5.29%) Designer
5 9 (5.29%) UX Designer
6 8 (4.71%) Data Analyst
6 8 (4.71%) Marketing Manager
6 8 (4.71%) Senior
7 7 (4.12%) Analytics Manager
7 7 (4.12%) E-Commerce Specialist
8 6 (3.53%) Product Analyst
9 5 (2.94%) Content Editor
9 5 (2.94%) Marketing Analyst
9 5 (2.94%) Marketing Analytics Analyst
9 5 (2.94%) Product Manager
9 5 (2.94%) SEO Executive
9 5 (2.94%) Web Analyst
Libraries, Frameworks & Software Standards
1 24 (14.12%) HTML
2 23 (13.53%) CSS
3 1 (0.59%) DOM
3 1 (0.59%) jQuery
3 1 (0.59%) JSON
Miscellaneous
1 22 (12.94%) Social Media
2 15 (8.82%) Algorithms
3 14 (8.24%) Analytical Mindset
4 12 (7.06%) Web Conferencing
5 9 (5.29%) Product Ownership
6 8 (4.71%) Blog
7 7 (4.12%) Onboarding
8 5 (2.94%) Data Structures
8 5 (2.94%) Driving Licence
8 5 (2.94%) Podcast
8 5 (2.94%) Self-Motivation
9 4 (2.35%) Marketing Technology
9 4 (2.35%) Photography
9 4 (2.35%) Video Editing
10 3 (1.76%) Digital Media
10 3 (1.76%) Embedded Systems
11 2 (1.18%) Educational Technology
11 2 (1.18%) EPoS
11 2 (1.18%) Learning Management System
12 1 (0.59%) Legacy Systems
Processes & Methodologies
1 167 (98.24%) Analytics
2 80 (47.06%) SEO
3 63 (37.06%) Digital Marketing
4 54 (31.76%) User Experience
5 46 (27.06%) Actionable Insight
5 46 (27.06%) E-Commerce
6 40 (23.53%) AI
7 34 (20.00%) Agile
7 34 (20.00%) B2B
8 29 (17.06%) Data Analysis
9 28 (16.47%) Business Intelligence
10 27 (15.88%) CRM
11 26 (15.29%) Email Marketing
12 25 (14.71%) A/B Testing
12 25 (14.71%) Collaborative Working
13 24 (14.12%) B2C
13 24 (14.12%) Performance Measurement
14 22 (12.94%) Copywriting
14 22 (12.94%) Performance Metrics
15 21 (12.35%) Mentoring
Programming Languages
1 38 (22.35%) SQL
2 11 (6.47%) JavaScript
3 2 (1.18%) Python
Qualifications
1 38 (22.35%) Degree
2 22 (12.94%) SC Cleared
2 22 (12.94%) Security Cleared
3 3 (1.76%) DBS Check
4 1 (0.59%) BPSS Clearance
4 1 (0.59%) DV Cleared
Quality Assurance & Compliance
1 26 (15.29%) Accessibility
2 15 (8.82%) GDPR
3 13 (7.65%) QA
4 11 (6.47%) WCAG
5 6 (3.53%) Data Quality
6 3 (1.76%) Actionable Recommendations
6 3 (1.76%) PERC
Vendors
1 162 (95.29%) Google
2 41 (24.12%) Microsoft
3 27 (15.88%) Adobe
4 18 (10.59%) Salesforce
5 11 (6.47%) HubSpot
5 11 (6.47%) Pardot
6 8 (4.71%) Ahrefs
7 7 (4.12%) Hotjar
7 7 (4.12%) Screaming Frog
8 6 (3.53%) Marketo
8 6 (3.53%) Salesforce Marketing Cloud
9 5 (2.94%) dotdigital
10 3 (1.76%) Instagram
10 3 (1.76%) YouTube
11 2 (1.18%) Amplitude
11 2 (1.18%) Facebook
12 1 (0.59%) CA Agile Central
12 1 (0.59%) Pinterest
12 1 (0.59%) TikTok