Period
to 16 August 2018

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 16 August 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK > England
6 months to
16 Aug 2018
Same period 2017 Same period 2016
Rank 562 541 555
Rank change year-on-year -21 +14 -57
Permanent jobs citing Google Analytics 741 845 888
As % of all permanent IT jobs advertised in England 0.47% 0.51% 0.48%
As % of the Cloud Services category 2.01% 2.92% 3.88%
Number of salaries quoted 630 660 773
England median annual salary £40,000 £40,000 £37,000
Median salary % change year-on-year - +8.11% +5.71%
10th Percentile £26,213 £24,475 £25,500
90th Percentile £61,250 £63,750 £63,750
UK median annual salary £40,000 £40,000 £37,500
% change year-on-year - +6.67% +7.14%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Permanent vacancies with a requirement for cloud computing skills 36,779 28,981 22,868
As % of all permanent IT jobs advertised in England 23.26% 17.43% 12.26%
Number of salaries quoted 30,039 23,989 19,393
England median annual salary £55,000 £50,000 £50,000
Median salary % change year-on-year +10.00% - +5.26%
10th Percentile £30,000 £28,500 £28,500
90th Percentile £85,000 £80,750 £80,000
UK median annual salary £54,825 £50,000 £50,000
% change year-on-year +9.65% - +5.26%

Google Analytics
Job Vacancy Trend in England

Job postings citing Google Analytics as a percentage of all IT jobs advertised in England.

Job vacancy trend for Google Analytics in England

Google Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in England.

Salary trend for Google Analytics in England

Google Analytics
Salary Histogram in England

The salary distribution of IT jobs citing Google Analytics in England over the 6 months to 16 August 2018.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 16 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -41 363 £42,500 -5.56% 57
South East +11 117 £38,250 +27.50% 24
Midlands +5 86 £30,500 -1.61% 16
North of England +4 83 £40,000 +14.29% 26
West Midlands +38 69 £30,500 -12.86% 11
East of England +48 51 £46,250 +46.83% 12
North West +11 49 £41,250 +17.86% 17
South West +1 46 £35,000 -9.68% 12
Yorkshire +10 31 £40,000 - 9
East Midlands -18 17 £29,500 +3.51% 5
North East -27 3 £26,000 +23.81%
Google Analytics
UK

For the 6 months to 16 August 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Google Analytics.

1 739 (99.73%) Analytics
2 733 (98.92%) Google
3 399 (53.85%) Marketing
4 233 (31.44%) SEO
5 217 (29.28%) HTML
6 213 (28.74%) SQL
7 208 (28.07%) Analytical Skills
8 180 (24.29%) JavaScript
8 180 (24.29%) Digital Marketing
9 174 (23.48%) User Experience
10 168 (22.67%) Adobe
11 165 (22.27%) CSS
12 156 (21.05%) E-Commerce
13 141 (19.03%) Web Analytics
14 134 (18.08%) Degree
15 121 (16.33%) Pay per click
16 113 (15.25%) Agile Software Development
17 108 (14.57%) Social Media
18 104 (14.04%) AdWords
19 98 (13.23%) Finance
20 97 (13.09%) Adobe Analytics
21 95 (12.82%) CMS
22 89 (12.01%) Microsoft Excel
22 89 (12.01%) Web Development
23 86 (11.61%) Digital Analytics
24 82 (11.07%) Tableau
25 80 (10.80%) Visualisation
26 74 (9.99%) Retail
27 73 (9.85%) Problem-Solving
28 71 (9.58%) Self-Motivation

Google Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 95 (12.82%) CMS
2 45 (6.07%) WordPress
3 31 (4.18%) SAS
4 20 (2.70%) IIS
5 16 (2.16%) Apache Spark
6 10 (1.35%) Sitecore CMS
6 10 (1.35%) Umbraco
7 6 (0.81%) Drupal
7 6 (0.81%) EPiServer
8 5 (0.67%) Adobe Experience Manager
8 5 (0.67%) Apache
8 5 (0.67%) SharePoint
9 4 (0.54%) Apache Pig
9 4 (0.54%) Elasticsearch
9 4 (0.54%) Sitefinity
10 3 (0.40%) Confluence
10 3 (0.40%) Kentico
11 2 (0.27%) Joomla!
11 2 (0.27%) Liferay
12 1 (0.13%) WebSphere
Applications
1 89 (12.01%) Microsoft Excel
2 59 (7.96%) Photoshop
3 31 (4.18%) Adobe Illustrator
4 26 (3.51%) Adobe Creative Suite
5 19 (2.56%) Microsoft PowerPoint
6 18 (2.43%) Microsoft Office
7 13 (1.75%) SPSS
8 12 (1.62%) InDesign
9 5 (0.67%) InVision
9 5 (0.67%) Spreadsheet
10 4 (0.54%) UXPin
11 2 (0.27%) Adobe After Effects
11 2 (0.27%) Adobe Premiere
12 1 (0.13%) Stata
Business Applications
1 12 (1.62%) Abakus
2 9 (1.21%) WebTrends
3 7 (0.94%) Adobe Campaign
3 7 (0.94%) Magento
4 6 (0.81%) Salesforce.com CRM
5 4 (0.54%) Eloqua
5 4 (0.54%) Payment Gateway
5 4 (0.54%) Sprinklr
6 2 (0.27%) Academy Revenues and Benefits
6 2 (0.27%) Sage 200
6 2 (0.27%) SAP Hybris
6 2 (0.27%) SessionCam
6 2 (0.27%) Unica
7 1 (0.13%) Dynamics CRM
7 1 (0.13%) FastStats
7 1 (0.13%) Raiser's Edge
7 1 (0.13%) SAP CO
7 1 (0.13%) SAP FI
7 1 (0.13%) SAP FI/CO
Cloud Services
1 104 (14.04%) AdWords
2 97 (13.09%) Adobe Analytics
3 66 (8.91%) Google Tag Manager
4 44 (5.94%) Amazon AWS
5 25 (3.37%) SaaS
6 16 (2.16%) Google Cloud Platform
7 12 (1.62%) Google Attribution 360
7 12 (1.62%) Microsoft Azure
8 8 (1.08%) MailChimp
9 5 (0.67%) Firebase
9 5 (0.67%) G Suite
10 4 (0.54%) Amazon EC2
10 4 (0.54%) Amazon S3
11 3 (0.40%) AWS CloudFormation
11 3 (0.40%) Flurry Analytics
11 3 (0.40%) GitHub
11 3 (0.40%) Google Play
11 3 (0.40%) Slack
12 2 (0.27%) Asana
12 2 (0.27%) SurveyMonkey
Communications & Networking
1 14 (1.89%) Internet
2 6 (0.81%) Intranet
3 5 (0.67%) SMS
4 4 (0.54%) SAN
5 3 (0.40%) Skype
6 1 (0.13%) Broadband
6 1 (0.13%) DNS
6 1 (0.13%) SSL
Database & Business Intelligence
1 68 (9.18%) SQL Server
2 40 (5.40%) MySQL
3 30 (4.05%) Big Data
3 30 (4.05%) Power BI
4 28 (3.78%) SQL Server Reporting Services
5 26 (3.51%) SQL Server Analysis Services
6 25 (3.37%) SQL Server 2016
7 23 (3.10%) NoSQL
8 22 (2.97%) Hadoop
8 22 (2.97%) Relational Database
9 16 (2.16%) MongoDB
10 14 (1.89%) BigQuery
10 14 (1.89%) RDBMS
11 13 (1.75%) Data Warehouse
11 13 (1.75%) Mixpanel
12 12 (1.62%) SQL Server Integration Services
13 10 (1.35%) Apache Hive
13 10 (1.35%) Data Mining
14 9 (1.21%) Spotfire
15 8 (1.08%) Amazon Redshift
Development Applications
1 58 (7.83%) JIRA
2 27 (3.64%) Git (software)
3 19 (2.56%) Visual Studio
4 13 (1.75%) Axure RP
5 12 (1.62%) Balsamiq Mockups
6 9 (1.21%) Selenium
6 9 (1.21%) webpack
7 8 (1.08%) Dreamweaver
7 8 (1.08%) HP UFT
7 8 (1.08%) Subversion
8 7 (0.94%) Bitbucket
8 7 (0.94%) gulp
9 5 (0.67%) Android Studio
9 5 (0.67%) Crashlytics
9 5 (0.67%) Grunt
9 5 (0.67%) Jasmine
9 5 (0.67%) Karma Test Runner
9 5 (0.67%) Visual Website Optimizer
10 4 (0.54%) JUnit
10 4 (0.54%) SpecFlow
General
1 399 (53.85%) Marketing
2 98 (13.23%) Finance
3 74 (9.99%) Retail
4 62 (8.37%) Advertising
5 29 (3.91%) Brand Awareness
6 20 (2.70%) Publishing
7 19 (2.56%) Games
8 13 (1.75%) Legal
9 12 (1.62%) Automotive
9 12 (1.62%) Manufacturing
10 6 (0.81%) Billing
10 6 (0.81%) Telecoms
11 4 (0.54%) Banking
11 4 (0.54%) Digital Economy
11 4 (0.54%) German Language
11 4 (0.54%) Law
11 4 (0.54%) Pharmaceutical
12 3 (0.40%) Back Office
13 2 (0.27%) Spanish Language
14 1 (0.13%) Italian Language
Job Titles
1 205 (27.67%) Analyst
2 116 (15.65%) Developer
3 73 (9.85%) Digital Analyst
4 64 (8.64%) Data Analyst
5 51 (6.88%) Web Analyst
6 45 (6.07%) Web Developer
7 44 (5.94%) Marketing Manager
8 41 (5.53%) Analytics Manager
9 37 (4.99%) Marketing Executive
10 36 (4.86%) Designer
11 30 (4.05%) Senior Analyst
12 26 (3.51%) Digital Marketing Manager
12 26 (3.51%) SEO Manager
13 25 (3.37%) Digital Executive
14 22 (2.97%) Marketing Analyst
15 21 (2.83%) Senior Developer
16 20 (2.70%) UX Designer
17 19 (2.56%) Digital Marketing Executive
17 19 (2.56%) Product Manager
18 18 (2.43%) PPC Manager
Libraries, Frameworks & Software Standards
1 217 (29.28%) HTML
2 165 (22.27%) CSS
3 68 (9.18%) jQuery
4 51 (6.88%) HTML5
5 50 (6.75%) .NET
6 40 (5.40%) Web Services
7 25 (3.37%) XML
8 22 (2.97%) CSS3
9 21 (2.83%) Node.js
10 20 (2.70%) Sass
11 19 (2.56%) Ajax
12 16 (2.16%) ASP.NET
13 14 (1.89%) .NET Framework
14 13 (1.75%) RESTful
15 11 (1.48%) ASP.NET Web API
15 11 (1.48%) Classic ASP
16 10 (1.35%) React
17 9 (1.21%) AngularJS
17 9 (1.21%) JSON
17 9 (1.21%) MDX
Miscellaneous
1 208 (28.07%) Analytical Skills
2 174 (23.48%) User Experience
3 108 (14.57%) Social Media
4 71 (9.58%) Self-Motivation
5 32 (4.32%) Computer Science
6 27 (3.64%) Digital Media
7 25 (3.37%) Mobile App
8 17 (2.29%) Blog
9 16 (2.16%) Algorithms
10 13 (1.75%) Fintech
11 12 (1.62%) Photography
11 12 (1.62%) Tandem
12 10 (1.35%) Analytical Mindset
13 9 (1.21%) Graphic Design
13 9 (1.21%) Marketing Technology
13 9 (1.21%) NHS
14 8 (1.08%) BBC
14 8 (1.08%) Data Structures
15 6 (0.81%) Social Network
16 5 (0.67%) Credit Risk
Operating Systems
1 18 (2.43%) Android
2 17 (2.29%) Windows
3 8 (1.08%) Apple iOS
4 6 (0.81%) Linux
5 4 (0.54%) Windows Phone
6 2 (0.27%) Ubuntu
7 1 (0.13%) DC/OS
7 1 (0.13%) Unix
7 1 (0.13%) Windows 10
Processes & Methodologies
1 739 (99.73%) Analytics
2 233 (31.44%) SEO
3 180 (24.29%) Digital Marketing
4 156 (21.05%) E-Commerce
5 141 (19.03%) Web Analytics
6 121 (16.33%) Pay per click
7 113 (15.25%) Agile Software Development
8 89 (12.01%) Web Development
9 86 (11.61%) Digital Analytics
10 80 (10.80%) Visualisation
11 73 (9.85%) Problem-Solving
12 64 (8.64%) Business Intelligence
13 61 (8.23%) A/B Testing
14 59 (7.96%) CRM
15 57 (7.69%) Data Analysis
15 57 (7.69%) Data Visualisation
16 56 (7.56%) Marketing Strategy
17 54 (7.29%) Mathematics
18 52 (7.02%) Project Management
18 52 (7.02%) Statistics
Programming Languages
1 213 (28.74%) SQL
2 180 (24.29%) JavaScript
3 69 (9.31%) Python
4 52 (7.02%) PHP
5 41 (5.53%) C#
6 38 (5.13%) Java
7 35 (4.72%) T-SQL
8 34 (4.59%) R
9 13 (1.75%) VBA
10 10 (1.35%) C
11 9 (1.21%) MATLAB
11 9 (1.21%) VB
12 7 (0.94%) Scala
13 5 (0.67%) VB.NET
13 5 (0.67%) XPath
14 4 (0.54%) Data Analysis Expressions (DAX)
14 4 (0.54%) Kotlin
15 2 (0.27%) ES6
16 1 (0.13%) Apple Swift
16 1 (0.13%) Google Apps Script
Qualifications
1 134 (18.08%) Degree
2 18 (2.43%) Numerate Degree
3 7 (0.94%) Master's Degree
4 4 (0.54%) Analytics IQ
4 4 (0.54%) PhD
5 2 (0.27%) Computer Science Degree
Quality Assurance & Compliance
1 24 (3.24%) QA
2 11 (1.48%) GDPR
3 6 (0.81%) Actionable Recommendations
4 2 (0.27%) Data Quality
5 1 (0.13%) GCP
5 1 (0.13%) PCI DSS
5 1 (0.13%) Section 508
5 1 (0.13%) SLA
System Software
1 11 (1.48%) Docker
2 7 (0.94%) Active Directory
3 4 (0.54%) Apache Flume
Systems Management
1 8 (1.08%) HP ALM
1 8 (1.08%) HP Quality Center
2 5 (0.67%) cPanel
2 5 (0.67%) Opscode Chef
3 4 (0.54%) Oozie
3 4 (0.54%) Systems Management Server (SMS)
4 3 (0.40%) Plesk
5 2 (0.27%) Ambari
5 2 (0.27%) Kubernetes
5 2 (0.27%) Matomo
6 1 (0.13%) Kibana
Vendors
1 733 (98.92%) Google
2 168 (22.67%) Adobe
3 82 (11.07%) Tableau
4 65 (8.77%) Microsoft
5 58 (7.83%) Facebook
5 58 (7.83%) Twitter
6 32 (4.32%) DoubleClick
7 31 (4.18%) Optimizely
8 30 (4.05%) Salesforce.com
9 22 (2.97%) Screaming Frog
10 19 (2.56%) Omniture
11 18 (2.43%) SAP
12 17 (2.29%) Tealium
13 15 (2.02%) Alteryx
13 15 (2.02%) Marin
14 14 (1.89%) Pardot
15 12 (1.62%) Convertro
15 12 (1.62%) Kenshoo
15 12 (1.62%) Visual IQ
16 11 (1.48%) IBM