Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 24 April 2026, with comparisons to the same periods in the previous two years.

6 months to
24 Apr 2026
Same period 2025 Same period 2024
Rank 488 372 518
Rank change year-on-year -116 +146 -16
Permanent jobs citing Google Analytics 187 251 317
As % of all permanent jobs in England 0.24% 0.67% 0.38%
As % of the Cloud Services category 0.75% 1.82% 1.07%
Number of salaries quoted 132 114 297
10th Percentile £26,250 £29,000 £27,750
25th Percentile £30,000 £36,250 £31,500
Median annual salary (50th Percentile) £39,000 £45,000 £42,500
Median % change year-on-year -13.33% +5.88% -15.00%
75th Percentile £52,500 £57,500 £58,750
90th Percentile £57,500 £73,750 £68,750
UK median annual salary £38,250 £47,500 £42,500
% change year-on-year -19.47% +11.76% -5.56%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,834 13,785 29,610
As % of all permanent jobs advertised in England 31.69% 36.88% 35.73%
Number of salaries quoted 13,117 10,239 24,266
10th Percentile £30,500 £31,250 £30,000
25th Percentile £42,500 £45,000 £41,250
Median annual salary (50th Percentile) £62,000 £62,500 £57,500
Median % change year-on-year -0.80% +8.70% -11.54%
75th Percentile £83,750 £83,750 £77,500
90th Percentile £100,000 £105,000 £97,500
UK median annual salary £60,000 £62,373 £57,500
% change year-on-year -3.80% +8.47% -11.54%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 24 April 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 24 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -59 75 £45,000 -25.00% 19
North of England -43 41 £30,000 -24.05% 12
South East -60 26 £47,500 +35.71% 18
North West -23 24 £30,000 -24.05% 10
East of England -31 16 £37,500 -21.05% 9
Midlands -53 15 £40,000 -8.05% 4
West Midlands -24 12 £40,000 -11.11% 2
Yorkshire -57 10 £40,302 -10.44% 1
South West -55 9 £32,500 -21.69% 1
North East - 7 £33,000 - 1
East Midlands -66 3 £26,000 -40.23% 2
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 34 (18.18%) WordPress
2 27 (14.44%) CMS
3 4 (2.14%) Confluence
4 2 (1.07%) Apache
4 2 (1.07%) Drupal
5 1 (0.53%) Apache Airflow
5 1 (0.53%) Umbraco
Applications
1 14 (7.49%) Adobe XD
2 10 (5.35%) Microsoft Excel
3 8 (4.28%) Microsoft Office
4 7 (3.74%) Spreadsheet
5 5 (2.67%) Adobe Creative Suite
6 3 (1.60%) Microsoft PowerPoint
7 2 (1.07%) InDesign
8 1 (0.53%) Adobe Illustrator
8 1 (0.53%) Notion
8 1 (0.53%) Photoshop
8 1 (0.53%) Trello
Business Applications
1 18 (9.63%) Magento
2 4 (2.14%) Shopify
3 2 (1.07%) Salesforce CRM
Cloud Services
1 28 (14.97%) Power Platform
2 23 (12.30%) GCP
3 18 (9.63%) Google Ads
4 17 (9.09%) Figma
5 13 (6.95%) SaaS
6 11 (5.88%) Google Tag Manager
6 11 (5.88%) MailChimp
7 8 (4.28%) Adobe Analytics
8 6 (3.21%) Canva
9 5 (2.67%) Contentsquare
10 4 (2.14%) Azure
11 3 (1.60%) Google Sheets
12 2 (1.07%) Microsoft Copilot
12 2 (1.07%) SAP Commerce Cloud
13 1 (0.53%) Azure Cosmos DB
13 1 (0.53%) Bloomreach
13 1 (0.53%) dbt
13 1 (0.53%) Firebase
13 1 (0.53%) GitHub
13 1 (0.53%) Google Data Studio
Communications & Networking
1 4 (2.14%) SMS
2 1 (0.53%) VPN
Database & Business Intelligence
1 35 (18.72%) Looker
2 28 (14.97%) Power BI
3 24 (12.83%) Metadata
4 22 (11.76%) BigQuery
5 15 (8.02%) Tableau
6 2 (1.07%) Azure SQL Database
6 2 (1.07%) Mixpanel
7 1 (0.53%) Amazon Athena
7 1 (0.53%) Amazon RDS
7 1 (0.53%) Power Query
Development Applications
1 14 (7.49%) Axure RP
1 14 (7.49%) Balsamiq
2 4 (2.14%) JIRA
3 1 (0.53%) Bitbucket
3 1 (0.53%) Git
3 1 (0.53%) Selenium
3 1 (0.53%) Visual Studio
General
1 122 (65.24%) Marketing
2 68 (36.36%) Analytical Skills
3 54 (28.88%) Social Skills
4 32 (17.11%) Public Sector
5 29 (15.51%) Retail
6 28 (14.97%) Inclusion and Diversity
7 22 (11.76%) Organisational Skills
8 21 (11.23%) Law
9 13 (6.95%) Finance
10 12 (6.42%) Advertising
11 10 (5.35%) Brand Awareness
12 9 (4.81%) Automotive
13 8 (4.28%) Publishing
14 5 (2.67%) German Language
15 4 (2.14%) French Language
15 4 (2.14%) Games
15 4 (2.14%) Manufacturing
15 4 (2.14%) Presentation Skills
16 3 (1.60%) Influencing Skills
17 2 (1.07%) Retail Banking
Job Titles
1 36 (19.25%) Analyst
2 18 (9.63%) E-Commerce Manager
3 13 (6.95%) Designer
3 13 (6.95%) Performance Analyst
3 13 (6.95%) UX Designer
4 12 (6.42%) Coordinator
4 12 (6.42%) Marketing Executive
5 10 (5.35%) SEO Specialist
6 9 (4.81%) Data Analyst
6 9 (4.81%) E-Commerce Specialist
6 9 (4.81%) Marketing Manager
7 8 (4.28%) Analytics Manager
7 8 (4.28%) Lead
7 8 (4.28%) Product Analyst
8 6 (3.21%) Web Analyst
9 5 (2.67%) Marketing Analyst
9 5 (2.67%) Marketing Analytics Analyst
9 5 (2.67%) Product Manager
9 5 (2.67%) SEO Executive
9 5 (2.67%) Web Marketing Analyst
Libraries, Frameworks & Software Standards
1 29 (15.51%) HTML
2 28 (14.97%) CSS
3 2 (1.07%) DOM
3 2 (1.07%) JSON
4 1 (0.53%) jQuery
4 1 (0.53%) Next.js
Miscellaneous
1 25 (13.37%) Social Media
2 19 (10.16%) Product Ownership
3 15 (8.02%) Algorithms
4 10 (5.35%) Analytical Mindset
4 10 (5.35%) Blog
4 10 (5.35%) Web Conferencing
5 7 (3.74%) Driving Licence
5 7 (3.74%) Marketing Technology
5 7 (3.74%) Onboarding
6 5 (2.67%) Data Structures
6 5 (2.67%) Photography
6 5 (2.67%) Podcast
6 5 (2.67%) Self-Motivation
7 4 (2.14%) Digital Media
7 4 (2.14%) Video Editing
8 2 (1.07%) Educational Technology
8 2 (1.07%) EPoS
8 2 (1.07%) Graphic Design
8 2 (1.07%) Learning Management System
9 1 (0.53%) NHS
Operating Systems
1 1 (0.53%) Android
1 1 (0.53%) Apple iOS
Processes & Methodologies
1 184 (98.40%) Analytics
2 89 (47.59%) SEO
3 66 (35.29%) Digital Marketing
3 66 (35.29%) User Experience
4 62 (33.16%) E-Commerce
5 50 (26.74%) Actionable Insight
6 42 (22.46%) AI
7 36 (19.25%) Data Analysis
8 35 (18.72%) Agile
8 35 (18.72%) B2B
9 26 (13.90%) Customer Experience
10 25 (13.37%) Business Intelligence
11 24 (12.83%) Email Marketing
12 23 (12.30%) Mentoring
13 22 (11.76%) B2C
13 22 (11.76%) CRM
14 20 (10.70%) A/B Testing
14 20 (10.70%) Copywriting
14 20 (10.70%) Link Building
14 20 (10.70%) User Research
Programming Languages
1 36 (19.25%) SQL
2 18 (9.63%) JavaScript
3 6 (3.21%) Python
4 3 (1.60%) R
Qualifications
1 36 (19.25%) Degree
2 20 (10.70%) SC Cleared
2 20 (10.70%) Security Cleared
3 3 (1.60%) DBS Check
4 1 (0.53%) BPSS Clearance
Quality Assurance & Compliance
1 29 (15.51%) Accessibility
2 15 (8.02%) WCAG
3 10 (5.35%) QA
4 9 (4.81%) GDPR
5 3 (1.60%) Actionable Recommendations
5 3 (1.60%) Data Quality
6 2 (1.07%) PMO
Vendors
1 182 (97.33%) Google
2 45 (24.06%) Microsoft
3 32 (17.11%) Adobe
4 20 (10.70%) Salesforce
5 11 (5.88%) Pardot
6 10 (5.35%) HubSpot
7 7 (3.74%) Ahrefs
7 7 (3.74%) Hotjar
7 7 (3.74%) Screaming Frog
8 5 (2.67%) Marketo
9 4 (2.14%) Instagram
10 3 (1.60%) Facebook
10 3 (1.60%) Salesforce Marketing Cloud
11 2 (1.07%) Amplitude
11 2 (1.07%) Apple
11 2 (1.07%) dotdigital
11 2 (1.07%) TikTok
11 2 (1.07%) YouTube
12 1 (0.53%) Pinterest
12 1 (0.53%) Sitebulb