Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 12 August 2026, with comparisons to the same periods in the previous two years.

6 months to
12 Aug 2026
Same period 2025 Same period 2024
Rank 526 379 553
Rank change year-on-year -147 +174 -69
Permanent jobs citing Google Analytics 219 310 216
As % of all permanent jobs in England 0.23% 0.71% 0.30%
As % of the Cloud Services category 0.89% 2.15% 0.93%
Number of salaries quoted 172 185 175
10th Percentile £28,250 £27,250 £26,450
25th Percentile £31,250 £31,250 £32,500
Median annual salary (50th Percentile) £40,250 £42,500 £46,990
Median % change year-on-year -5.29% -9.56% +10.56%
75th Percentile £55,000 £57,500 £60,000
90th Percentile £70,748 £73,750 £70,000
UK median annual salary £40,250 £42,500 £45,000
% change year-on-year -5.29% -5.56% +5.88%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,729 14,448 23,259
As % of all permanent jobs advertised in England 26.32% 33.08% 31.98%
Number of salaries quoted 16,788 10,256 17,219
10th Percentile £31,500 £30,000 £32,000
25th Percentile £45,000 £40,000 £43,500
Median annual salary (50th Percentile) £64,000 £60,000 £60,000
Median % change year-on-year +6.67% - -7.69%
75th Percentile £85,000 £80,000 £81,250
90th Percentile £100,000 £102,410 £100,000
UK median annual salary £62,500 £60,000 £60,000
% change year-on-year +4.17% - -6.25%

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 12 August 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 12 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -105 68 £55,000 -4.35% 100
North of England -48 50 £37,500 +0.67% 44
South East -44 40 £41,500 -0.60% 32
North West -28 32 £31,500 -8.70% 28
East of England -42 27 £37,500 +11.94% 7
Midlands -36 17 £41,500 -4.60% 12
North East -46 11 £75,000 +41.24% 3
West Midlands -30 10 £43,750 +16.67% 6
South West -64 10 £32,500 -7.14% 9
Yorkshire -25 7 £48,105 +20.26% 13
East Midlands -27 7 £29,500 -32.18% 6
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 30 (13.70%) CMS
2 22 (10.05%) WordPress
3 3 (1.37%) Confluence
4 2 (0.91%) Apache Airflow
4 2 (0.91%) Umbraco
5 1 (0.46%) Apache
5 1 (0.46%) Drupal
Applications
1 19 (8.68%) Microsoft Excel
2 8 (3.65%) Microsoft Office
3 6 (2.74%) Adobe XD
4 5 (2.28%) Adobe Creative Suite
4 5 (2.28%) Spreadsheet
5 4 (1.83%) Microsoft PowerPoint
6 2 (0.91%) InDesign
6 2 (0.91%) Photoshop
7 1 (0.46%) Adobe Illustrator
7 1 (0.46%) Elementor
7 1 (0.46%) Trello
7 1 (0.46%) UserZoom
Business Applications
1 20 (9.13%) Shopify
2 14 (6.39%) Magento
Cloud Services
1 46 (21.00%) Power Platform
2 41 (18.72%) GCP
3 37 (16.89%) Google Tag Manager
4 33 (15.07%) Google Ads
5 14 (6.39%) AWS
6 11 (5.02%) Azure
7 9 (4.11%) Figma
8 8 (3.65%) dbt
9 7 (3.20%) Canva
9 7 (3.20%) MailChimp
10 6 (2.74%) Bloomreach
10 6 (2.74%) Dataform
10 6 (2.74%) Meta Ads
11 5 (2.28%) Amazon S3
11 5 (2.28%) AWS Lambda
11 5 (2.28%) Google Sheets
11 5 (2.28%) Serverless
12 4 (1.83%) Contentsquare
12 4 (1.83%) GitHub
13 3 (1.37%) Google Data Studio
Communications & Networking
1 18 (8.22%) SMS
2 2 (0.91%) LAN
3 1 (0.46%) DNS
3 1 (0.46%) SSL
Database & Business Intelligence
1 52 (23.74%) Looker
2 46 (21.00%) Power BI
3 34 (15.53%) BigQuery
4 29 (13.24%) Metadata
5 12 (5.48%) Tableau
6 7 (3.20%) Data Warehouse
7 5 (2.28%) Amazon Redshift
8 4 (1.83%) Mixpanel
9 2 (0.91%) Data Lake
10 1 (0.46%) Azure SQL Database
10 1 (0.46%) Data Mining
Development Applications
1 6 (2.74%) Axure RP
1 6 (2.74%) Balsamiq
2 4 (1.83%) JIRA
3 1 (0.46%) Bitbucket
3 1 (0.46%) Git
3 1 (0.46%) Selenium
General
1 133 (60.73%) Marketing
2 100 (45.66%) Analytical Skills
3 81 (36.99%) Social Skills
4 44 (20.09%) Public Sector
5 42 (19.18%) Retail
6 32 (14.61%) Inclusion and Diversity
7 28 (12.79%) Organisational Skills
8 24 (10.96%) Finance
9 22 (10.05%) Law
10 13 (5.94%) Advertising
11 10 (4.57%) Presentation Skills
12 8 (3.65%) Brand Awareness
13 7 (3.20%) Influencing Skills
14 6 (2.74%) Manufacturing
15 5 (2.28%) Publishing
16 4 (1.83%) Banking
16 4 (1.83%) Electronics
17 3 (1.37%) Automotive
17 3 (1.37%) Legal
18 2 (0.91%) Telecoms
Job Titles
1 50 (22.83%) Analyst
2 27 (12.33%) Senior
3 26 (11.87%) Performance Analyst
4 15 (6.85%) E-Commerce Manager
5 14 (6.39%) Coordinator
6 12 (5.48%) Marketing Executive
6 12 (5.48%) SEO Specialist
7 11 (5.02%) Data Engineer
7 11 (5.02%) Digital Analyst
8 10 (4.57%) E-Commerce Executive
8 10 (4.57%) Lead
9 9 (4.11%) Senior Analyst
9 9 (4.11%) SEO Executive
10 8 (3.65%) Marketing Analyst
11 7 (3.20%) Designer
11 7 (3.20%) E-Commerce Specialist
12 6 (2.74%) Analytics Manager
12 6 (2.74%) Data Analyst
12 6 (2.74%) Product Manager
12 6 (2.74%) UX Designer
Libraries, Frameworks & Software Standards
1 30 (13.70%) HTML
2 29 (13.24%) CSS
3 1 (0.46%) DOM
3 1 (0.46%) Framer.js
3 1 (0.46%) jQuery
3 1 (0.46%) JSON
Miscellaneous
1 34 (15.53%) Social Media
2 19 (8.68%) Analytical Mindset
3 16 (7.31%) Algorithms
4 12 (5.48%) Blog
4 12 (5.48%) Product Ownership
5 10 (4.57%) Web Conferencing
6 9 (4.11%) Educational Technology
7 8 (3.65%) Marketing Technology
8 5 (2.28%) Data Structures
8 5 (2.28%) Driving Licence
8 5 (2.28%) Onboarding
8 5 (2.28%) Podcast
8 5 (2.28%) Video Editing
9 4 (1.83%) Embedded Systems
9 4 (1.83%) Self-Motivation
10 3 (1.37%) Digital Media
10 3 (1.37%) Management Information System
11 2 (0.91%) EPoS
11 2 (0.91%) Learning Management System
11 2 (0.91%) Photography
Processes & Methodologies
1 216 (98.63%) Analytics
2 85 (38.81%) SEO
3 84 (38.36%) Digital Marketing
4 76 (34.70%) Actionable Insight
5 60 (27.40%) User Experience
6 55 (25.11%) E-Commerce
7 54 (24.66%) Agile
8 51 (23.29%) Decision-Making
9 47 (21.46%) Business Intelligence
10 40 (18.26%) Stakeholder Management
11 39 (17.81%) AI
12 37 (16.89%) CRM
12 37 (16.89%) Email Marketing
13 32 (14.61%) A/B Testing
13 32 (14.61%) Performance Measurement
14 31 (14.16%) User Research
15 30 (13.70%) Performance Analysis
15 30 (13.70%) Problem-Solving
16 29 (13.24%) Mentoring
17 27 (12.33%) Pay per click
Programming Languages
1 67 (30.59%) SQL
2 17 (7.76%) Python
3 11 (5.02%) JavaScript
Qualifications
1 44 (20.09%) Degree
2 27 (12.33%) SC Cleared
2 27 (12.33%) Security Cleared
3 7 (3.20%) BPSS Clearance
3 7 (3.20%) DV Cleared
4 4 (1.83%) DBS Check
5 1 (0.46%) Numerate Degree
Quality Assurance & Compliance
1 32 (14.61%) GDPR
2 25 (11.42%) Accessibility
3 23 (10.50%) Data Quality
4 20 (9.13%) QA
5 12 (5.48%) Actionable Recommendations
6 10 (4.57%) WCAG
7 4 (1.83%) PERC
Systems Management
1 2 (0.91%) Terraform
Vendors
1 212 (96.80%) Google
2 43 (19.63%) Microsoft
3 19 (8.68%) Adobe
4 14 (6.39%) YouTube
5 13 (5.94%) HubSpot
6 11 (5.02%) Ahrefs
7 10 (4.57%) Salesforce
8 9 (4.11%) Hotjar
9 8 (3.65%) Screaming Frog
10 7 (3.20%) Marketo
11 5 (2.28%) dotdigital
11 5 (2.28%) Instagram
11 5 (2.28%) Pardot
11 5 (2.28%) Salesforce Marketing Cloud
11 5 (2.28%) TikTok
12 4 (1.83%) Amplitude
12 4 (1.83%) Facebook
13 3 (1.37%) Pinterest
14 2 (0.91%) Snapchat
14 2 (0.91%) WooCommerce