Google Analytics Job Trends in England

Google Analytics (GA)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 21 September 2026, with comparisons to the same periods in the previous two years.

6 months to
21 Sep 2026
Same period 2025 Same period 2024
Rank 498 382 569
Rank change year-on-year -116 +187 -76
Permanent jobs citing Google Analytics 262 272 183
As % of all permanent jobs in England 0.26% 0.63% 0.27%
As % of the Cloud Services category 1.07% 1.95% 0.83%
Number of salaries quoted 199 174 106
10th Percentile £28,500 £27,250 £26,250
25th Percentile £31,250 £31,213 £36,250
Median annual salary (50th Percentile) £39,000 £41,500 £46,990
Median % change year-on-year -6.02% -11.68% +10.56%
75th Percentile £55,000 £52,500 £61,250
90th Percentile £67,500 £67,500 £70,000
UK median annual salary £38,250 £41,500 £46,990
% change year-on-year -7.83% -11.68% +17.48%

All Cloud Computing Skills
England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 24,566 13,968 21,919
As % of all permanent jobs advertised in England 24.00% 32.53% 31.89%
Number of salaries quoted 16,992 9,762 14,135
10th Percentile £31,504 £29,750 £35,000
25th Percentile £45,000 £39,250 £46,250
Median annual salary (50th Percentile) £64,000 £60,000 £63,500
Median % change year-on-year +6.67% -5.51% -2.31%
75th Percentile £85,000 £80,000 £83,750
90th Percentile £100,000 £102,500 £105,000
UK median annual salary £62,500 £60,000 £62,500
% change year-on-year +4.17% -4.00% -

Google Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in England.

Google Analytics job vacancy trend in England

Google Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Google Analytics.

Salary distribution trend for jobs in England citing Google Analytics

Google Analytics
Salary Histogram in England

Salary distribution for jobs citing Google Analytics in England over the 6 months to 21 September 2026.

Salary histogram for Google Analytics in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 6 months to 21 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -95 81 £55,000 +4.76% 157
South East -50 60 £41,500 - 41
North of England -61 47 £42,500 +21.43% 48
East of England -34 38 £33,500 +19.64% 11
North West -38 29 £37,500 +10.29% 33
Midlands -56 21 £38,250 -10.00% 14
West Midlands -50 11 £42,500 +13.33% 8
East Midlands -34 10 £35,000 -17.65% 6
North East -51 10 £85,000 +60.08% 4
South West -73 9 £32,500 - 8
Yorkshire -34 8 £34,000 -15.00% 11
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 36 (13.74%) CMS
2 20 (7.63%) WordPress
3 3 (1.15%) Confluence
4 2 (0.76%) Apache Airflow
4 2 (0.76%) Umbraco
5 1 (0.38%) Apache
5 1 (0.38%) SAS
Applications
1 27 (10.31%) Microsoft Excel
2 19 (7.25%) Microsoft Office
3 14 (5.34%) Microsoft PowerPoint
4 10 (3.82%) Adobe Creative Suite
5 4 (1.53%) Adobe XD
6 3 (1.15%) UserZoom
7 2 (0.76%) Elementor
7 2 (0.76%) Spreadsheet
8 1 (0.38%) Photoshop
8 1 (0.38%) SPSS
8 1 (0.38%) Trello
Business Applications
1 38 (14.50%) Shopify
2 10 (3.82%) Magento
Cloud Services
1 54 (20.61%) Google Tag Manager
1 54 (20.61%) Power Platform
2 50 (19.08%) Google Ads
3 42 (16.03%) GCP
4 16 (6.11%) AWS
5 14 (5.34%) Meta Ads
6 12 (4.58%) Canva
7 10 (3.82%) Azure
8 8 (3.05%) dbt
9 7 (2.67%) Figma
9 7 (2.67%) Google Data Studio
9 7 (2.67%) MailChimp
10 6 (2.29%) ChatGPT
10 6 (2.29%) Dataform
10 6 (2.29%) Microsoft Copilot
11 5 (1.91%) Amazon S3
11 5 (1.91%) AWS Lambda
11 5 (1.91%) Bloomreach
11 5 (1.91%) Google Sheets
11 5 (1.91%) Serverless
Communications & Networking
1 19 (7.25%) SMS
2 3 (1.15%) Internet
3 2 (0.76%) LAN
4 1 (0.38%) 5G
4 1 (0.38%) Broadband
4 1 (0.38%) DNS
4 1 (0.38%) SSL
Database & Business Intelligence
1 54 (20.61%) Power BI
2 50 (19.08%) Looker
3 35 (13.36%) BigQuery
4 29 (11.07%) Metadata
5 16 (6.11%) Tableau
6 7 (2.67%) Data Warehouse
7 5 (1.91%) Amazon Redshift
8 4 (1.53%) Mixpanel
9 2 (0.76%) Data Lake
10 1 (0.38%) Azure SQL Database
10 1 (0.38%) Data Mining
10 1 (0.38%) Redis
Development Applications
1 4 (1.53%) Axure RP
1 4 (1.53%) Balsamiq
1 4 (1.53%) JIRA
2 2 (0.76%) Git
3 1 (0.38%) Bitbucket
3 1 (0.38%) ESLint
3 1 (0.38%) GitLab
3 1 (0.38%) Selenium
3 1 (0.38%) Storybook
3 1 (0.38%) Visual Website Optimizer
3 1 (0.38%) Vite
General
1 174 (66.41%) Marketing
2 121 (46.18%) Analytical Skills
2 121 (46.18%) Social Skills
3 62 (23.66%) Retail
4 47 (17.94%) Organisational Skills
5 40 (15.27%) Public Sector
6 30 (11.45%) Inclusion and Diversity
7 29 (11.07%) Advertising
8 22 (8.40%) Finance
8 22 (8.40%) Law
9 13 (4.96%) Brand Awareness
9 13 (4.96%) Manufacturing
10 11 (4.20%) Presentation Skills
11 8 (3.05%) Influencing Skills
12 4 (1.53%) Banking
12 4 (1.53%) Electronics
12 4 (1.53%) Publishing
13 3 (1.15%) Legal
14 2 (0.76%) Pharmaceutical
14 2 (0.76%) Retail Banking
Job Titles
1 57 (21.76%) Analyst
2 30 (11.45%) Senior
3 23 (8.78%) Performance Analyst
4 20 (7.63%) Digital Analyst
5 15 (5.73%) E-Commerce Executive
5 15 (5.73%) E-Commerce Manager
5 15 (5.73%) Marketing Executive
6 14 (5.34%) Coordinator
7 12 (4.58%) Digital Executive
7 12 (4.58%) Lead
7 12 (4.58%) SEO Specialist
8 11 (4.20%) Data Engineer
9 10 (3.82%) Marketing Manager
9 10 (3.82%) SEO Executive
10 9 (3.44%) Paid Search Manager
10 9 (3.44%) Search Manager
11 8 (3.05%) Analytics Manager
11 8 (3.05%) Marketing Analyst
11 8 (3.05%) Senior Analyst
12 6 (2.29%) Data Analyst
Libraries, Frameworks & Software Standards
1 31 (11.83%) HTML
2 29 (11.07%) CSS
3 2 (0.76%) Terraform
4 1 (0.38%) DOM
4 1 (0.38%) EDI
4 1 (0.38%) Framer.js
4 1 (0.38%) jQuery
4 1 (0.38%) JSON
4 1 (0.38%) Laravel
4 1 (0.38%) Node.js
4 1 (0.38%) Nuxt
4 1 (0.38%) Tailwind CSS
4 1 (0.38%) Vue
Miscellaneous
1 55 (20.99%) Social Media
2 25 (9.54%) Analytical Mindset
3 16 (6.11%) Algorithms
4 14 (5.34%) Marketing Technology
5 12 (4.58%) Blog
5 12 (4.58%) Product Ownership
6 11 (4.20%) Self-Motivation
7 9 (3.44%) Web Conferencing
8 8 (3.05%) Educational Technology
9 7 (2.67%) Video Editing
10 6 (2.29%) Driving Licence
11 5 (1.91%) Data Structures
11 5 (1.91%) Management Information System
12 4 (1.53%) Embedded Systems
12 4 (1.53%) Podcast
13 3 (1.15%) Digital Media
13 3 (1.15%) Photography
14 1 (0.38%) Data Protection Act
14 1 (0.38%) Learning Management System
14 1 (0.38%) Mobile App
Processes & Methodologies
1 261 (99.62%) Analytics
2 115 (43.89%) Digital Marketing
3 106 (40.46%) SEO
4 94 (35.88%) Actionable Insight
5 71 (27.10%) E-Commerce
6 65 (24.81%) Decision-Making
7 56 (21.37%) AI
8 55 (20.99%) Business Intelligence
9 54 (20.61%) User Experience
10 53 (20.23%) Agile
11 50 (19.08%) Stakeholder Management
12 48 (18.32%) CRM
13 47 (17.94%) Problem-Solving
14 46 (17.56%) Pay per click
15 44 (16.79%) Email Marketing
16 35 (13.36%) Paid Search
17 34 (12.98%) A/B Testing
17 34 (12.98%) Collaborative Culture
17 34 (12.98%) Continuous Improvement
18 33 (12.60%) Performance Metrics
Programming Languages
1 73 (27.86%) SQL
2 19 (7.25%) Python
3 14 (5.34%) JavaScript
4 1 (0.38%) PHP
4 1 (0.38%) TypeScript
Qualifications
1 53 (20.23%) Degree
2 28 (10.69%) SC Cleared
2 28 (10.69%) Security Cleared
3 8 (3.05%) BPSS Clearance
3 8 (3.05%) DV Cleared
4 7 (2.67%) DBS Check
5 1 (0.38%) Numerate Degree
Quality Assurance & Compliance
1 34 (12.98%) GDPR
2 27 (10.31%) Data Quality
3 22 (8.40%) Accessibility
4 16 (6.11%) Actionable Recommendations
5 15 (5.73%) QA
6 10 (3.82%) WCAG
7 4 (1.53%) PERC
System Software
1 1 (0.38%) Docker
Vendors
1 256 (97.71%) Google
2 58 (22.14%) Microsoft
3 23 (8.78%) YouTube
4 20 (7.63%) Adobe
5 14 (5.34%) TikTok
6 13 (4.96%) HubSpot
7 12 (4.58%) Ahrefs
8 11 (4.20%) Facebook
9 10 (3.82%) Instagram
9 10 (3.82%) Pinterest
10 9 (3.44%) Screaming Frog
11 8 (3.05%) Salesforce
12 7 (2.67%) Marketo
13 5 (1.91%) Hotjar
13 5 (1.91%) Pardot
13 5 (1.91%) Salesforce Marketing Cloud
14 4 (1.53%) Amplitude
14 4 (1.53%) dotdigital
15 3 (1.15%) Snapchat
16 2 (0.76%) WooCommerce