Marketing Data Analyst
- Hiring Organisation
- Armstrong Lloyd
- Location
- Basingstoke, Hampshire, United Kingdom
- Employment Type
- Permanent
- Salary
- £50000 - £60000/annum
arrangements THE MARKETING DATA ANALYST ROLE RESPONSIBILITIES WILL INCLUDE: Extract and analyse data from the data warehouse using SQL, designing segmentation by geography and customer groups to support targeted campaigns and performance tracking Develop compelling Power BI dashboards and reports that track campaign performance, lead conversion … operational teams and C-suite executives Map the complete customer journey from acquisition through conversion, identifying funnel bottlenecks and building models to assess campaign effectiveness Transform complex datasets into narratives that fuel content creation, PR initiatives, and demonstrate platform value through engagement and revenue metrics Partner with marketing ...