Customer Acquisition Job Trends in England

Customer Acquisition
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Customer Acquisition skills. It covers permanent job vacancies from the 6 months leading up to 8 January 2026, with comparisons to the same periods in the previous two years.

6 months to
8 Jan 2026
Same period 2025 Same period 2024
Rank 532 651 648
Rank change year-on-year +119 -3 +200
Permanent jobs citing Customer Acquisition 82 27 22
As % of all permanent jobs in England 0.16% 0.055% 0.046%
As % of the Processes & Methodologies category 0.19% 0.061% 0.051%
Number of salaries quoted 38 12 21
10th Percentile £30,000 £41,250 -
25th Percentile £37,500 £42,188 £56,250
Median annual salary (50th Percentile) £43,750 £60,000 £67,500
Median % change year-on-year -27.08% -11.11% +25.58%
75th Percentile £85,625 £110,000 £80,450
90th Percentile £100,750 £111,125 £101,000
UK median annual salary £50,000 £60,000 £67,500
% change year-on-year -16.67% -11.11% +28.57%

All Process & Methodology Skills
England

Customer Acquisition falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 42,844 44,109 42,817
As % of all permanent jobs advertised in England 81.40% 90.47% 89.81%
Number of salaries quoted 25,653 21,778 33,081
10th Percentile £28,697 £35,000 £32,000
25th Percentile £37,500 £45,000 £42,874
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -4.00%
75th Percentile £76,250 £81,250 £80,000
90th Percentile £96,750 £100,000 £100,000
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Customer Acquisition
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Customer Acquisition relative to all permanent IT jobs advertised in England.

Customer Acquisition job vacancy trend in England

Customer Acquisition
Salary Trend in England

Salary distribution trend for jobs in England citing Customer Acquisition.

Salary distribution trend for jobs in England citing Customer Acquisition

Customer Acquisition
Salary Histogram in England

Salary distribution for jobs citing Customer Acquisition in England over the 6 months to 8 January 2026.

Salary histogram for Customer Acquisition in England

Customer Acquisition
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Acquisition within the England region over the 6 months to 8 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +82 30 £100,000 -8.05% 36
South West +27 21 - - 39
North of England +23 13 £30,000 -45.45% 52
Midlands +22 13 £40,000 -5.88% 43
Yorkshire 0 11 £30,000 -50.00% 28
East Midlands +9 8 £40,000 -5.88% 33
West Midlands +23 5 £32,750 - 10
South East +22 5 £57,500 -4.17% 77
North West +23 2 £73,750 +51.28% 15
Customer Acquisition
UK

Customer Acquisition
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 5 (6.10%) WordPress
Applications
1 22 (26.83%) Microsoft Office
2 10 (12.20%) Microsoft Excel
Business Applications
1 2 (2.44%) Dynamics CRM
1 2 (2.44%) Shopify
Cloud Services
1 21 (25.61%) Microsoft 365
2 12 (14.63%) SaaS
3 11 (13.41%) Power Platform
4 6 (7.32%) Google Ads
5 4 (4.88%) Google Analytics
6 2 (2.44%) MailChimp
7 1 (1.22%) AWS
Database & Business Intelligence
1 11 (13.41%) Power BI
2 8 (9.76%) Tableau
3 1 (1.22%) Looker
General
1 33 (40.24%) Social Skills
2 30 (36.59%) Marketing
3 21 (25.61%) Back Office
4 19 (23.17%) Finance
5 10 (12.20%) Advertising
6 4 (4.88%) Brand Awareness
6 4 (4.88%) Public Sector
6 4 (4.88%) Retail
7 3 (3.66%) Analytical Skills
7 3 (3.66%) Local Government
8 2 (2.44%) German Language
8 2 (2.44%) Organisational Skills
9 1 (1.22%) Health Technology
9 1 (1.22%) iGaming
9 1 (1.22%) Legal
9 1 (1.22%) Presentation Skills
Job Titles
1 21 (25.61%) Desktop Engineer
1 21 (25.61%) Desktop Support
1 21 (25.61%) Desktop Support Engineer
1 21 (25.61%) Site Engineer
1 21 (25.61%) Support Engineer
2 9 (10.98%) Analyst
2 9 (10.98%) Pricing Manager
3 8 (9.76%) Business Development Executive
3 8 (9.76%) Customer Analyst
3 8 (9.76%) Data Analyst
3 8 (9.76%) Digital Analyst
3 8 (9.76%) Digital Analytics Analyst
4 7 (8.54%) Marketing Manager
5 6 (7.32%) Analyst Developer
5 6 (7.32%) Analytics Developer
5 6 (7.32%) Business Intelligence Analyst
5 6 (7.32%) Business Intelligence Data Analyst
5 6 (7.32%) Business Intelligence Developer
5 6 (7.32%) Developer
5 6 (7.32%) Digital Developer
Libraries, Frameworks & Software Standards
1 1 (1.22%) CSS
1 1 (1.22%) HTML
Miscellaneous
1 5 (6.10%) Enterprise Software
1 5 (6.10%) Onboarding
2 3 (3.66%) Digital Media
2 3 (3.66%) Driving Licence
2 3 (3.66%) Educational Technology
2 3 (3.66%) FMCG
2 3 (3.66%) Management Information System
2 3 (3.66%) Social Media
3 2 (2.44%) Blog
3 2 (2.44%) Mobile App
3 2 (2.44%) Self-Motivation
4 1 (1.22%) Algorithms
4 1 (1.22%) Analytical Mindset
4 1 (1.22%) Credit Risk
4 1 (1.22%) NHS
4 1 (1.22%) Sports Betting
4 1 (1.22%) Virtual Team
Operating Systems
1 21 (25.61%) Windows
1 21 (25.61%) Windows 10
Processes & Methodologies
1 46 (56.10%) Analytics
2 32 (39.02%) Customer Experience
3 30 (36.59%) Continuous Improvement
4 22 (26.83%) CRM
4 22 (26.83%) Customer Service
5 21 (25.61%) Cybersecurity
5 21 (25.61%) ITIL
5 21 (25.61%) Patch Management
5 21 (25.61%) People Management
5 21 (25.61%) Software Deployment
5 21 (25.61%) Ticket Management
6 16 (19.51%) Lead Generation
7 14 (17.07%) Business Development
7 14 (17.07%) Decision-Making
8 13 (15.85%) B2B
9 12 (14.63%) SEO
10 11 (13.41%) A/B Testing
10 11 (13.41%) Business Intelligence
11 10 (12.20%) Customer Retention
11 10 (12.20%) Digital Marketing
Programming Languages
1 9 (10.98%) Python
1 9 (10.98%) SQL
2 1 (1.22%) JavaScript
2 1 (1.22%) T-SQL
Qualifications
1 31 (37.80%) Degree
2 24 (29.27%) Security Cleared
3 21 (25.61%) CTC Cleared
3 21 (25.61%) SC Cleared
4 9 (10.98%) Numerate Degree
5 3 (3.66%) BPSS Clearance
6 1 (1.22%) HNC
Quality Assurance & Compliance
1 21 (25.61%) SLA
Vendors
1 21 (25.61%) Cisco
2 16 (19.51%) Salesforce
3 8 (9.76%) Google
4 5 (6.10%) HubSpot
5 3 (3.66%) TikTok
6 2 (2.44%) Apple
6 2 (2.44%) Dell
6 2 (2.44%) Facebook
6 2 (2.44%) IBM
6 2 (2.44%) Instagram
6 2 (2.44%) Microsoft
6 2 (2.44%) NVIDIA
6 2 (2.44%) YouTube
7 1 (1.22%) Ahrefs
7 1 (1.22%) Marin
7 1 (1.22%) Pardot
7 1 (1.22%) Salesforce Marketing Cloud