Senior CX and Engagement Strategist
- Location
- Manchester, England, United Kingdom
data, content, and creative teams to design personalised experiences that nurture relationships through retention and advocacy. Define the strategic requirements for the experience stack (CRM, CDP, AI) working with tech experts to ensure technical architectures are designed to deliver long‐term business intelligence and customer value. Establish measurement and optimisation … customer data, analytics, and experience measurement tools, using insight to inform strategy and demonstrate value. Understanding of marketing and experience technology ecosystems (e.g. CMS, CRM, CDP, analytics, automation), and how they enable personalised, consistent customer journeys. Understanding and keeping abreast of emerging technologies such as AI, personalisation, and automation ...