Customer Relationship Management (CRM)
UK

The following table provides summary statistics for permanent job vacancies with a requirement for CRM skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited CRM over the 6 months to 25 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
25 Apr 2024
Same period 2023 Same period 2022
Rank 81 111 155
Rank change year-on-year +30 +44 -30
Permanent jobs citing CRM 3,236 3,267 4,147
As % of all permanent jobs advertised in the UK 3.30% 3.11% 2.69%
As % of the Processes & Methodologies category 3.83% 3.25% 2.82%
Number of salaries quoted 2,394 2,022 2,681
10th Percentile £26,250 £35,483 £31,250
25th Percentile £35,000 £45,000 £41,250
Median annual salary (50th Percentile) £50,000 £57,500 £55,000
Median % change year-on-year -13.04% +4.55% +4.76%
75th Percentile £66,250 £77,500 £72,500
90th Percentile £82,500 £95,000 £90,000
UK excluding London median annual salary £47,500 £52,500 £50,000
% change year-on-year -9.52% +5.00% +11.11%

All Process and Methodology Skills
UK

CRM is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,476 100,576 147,122
As % of all permanent jobs advertised in the UK 86.05% 95.63% 95.59%
Number of salaries quoted 59,789 58,947 82,930
10th Percentile £29,000 £34,000 £33,476
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,700 £60,000
Median % change year-on-year -10.86% +2.83% +9.09%
75th Percentile £72,500 £82,500 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

CRM
Job Vacancy Trend

Job postings citing CRM as a proportion of all IT jobs advertised.

Job vacancy trend for CRM in the UK

CRM
Salary Trend

3-month moving average salary quoted in jobs citing CRM.

Salary trend for CRM in the UK

CRM
Salary Histogram

Salary distribution for jobs citing CRM over the 6 months to 25 April 2024.

Salary histogram for CRM in the UK

CRM
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the UK over the 6 months to 25 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +42 2,893 £50,000 -13.04% 1,322
UK excluding London +41 2,157 £47,500 -9.52% 860
Work from Home +13 1,328 £54,296 -5.57% 597
London +23 867 £60,000 -7.69% 472
South East +24 628 £47,500 -5.00% 243
North of England +37 531 £47,500 -13.45% 211
Midlands +72 429 £40,000 -11.11% 173
North West +45 314 £47,500 -13.64% 135
West Midlands +68 306 £40,060 -10.98% 105
East of England +50 212 £47,500 -17.39% 84
South West -6 195 £50,000 +4.17% 119
Yorkshire +32 167 £45,750 -16.64% 59
Scotland -11 132 £50,000 -14.69% 41
East Midlands +41 121 £38,500 -14.44% 69
North East +40 53 £57,500 +25.68% 19
Wales -9 27 £57,500 +10.70% 20
Northern Ireland -3 6 £55,954 -12.57% 11
Channel Islands - 3 - -

CRM
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 214 (6.61%) SharePoint
2 127 (3.92%) CMS
3 60 (1.85%) Microsoft Exchange
4 58 (1.79%) IIS
5 49 (1.51%) Umbraco
6 46 (1.42%) Kentico
7 40 (1.24%) Headless CMS
8 36 (1.11%) Sitecore CMS
9 35 (1.08%) WordPress
10 23 (0.71%) Confluence
11 12 (0.37%) SAS
12 10 (0.31%) Oracle Workflow
13 9 (0.28%) Apache Spark
14 7 (0.22%) Appian
14 7 (0.22%) BizTalk Server
15 5 (0.15%) nginx
16 4 (0.12%) Apache
16 4 (0.12%) Blackberry Enterprise Server
16 4 (0.12%) Tomcat
17 3 (0.093%) Smallworld
Applications
1 294 (9.09%) Microsoft Office
2 237 (7.32%) Microsoft Excel
3 72 (2.22%) Microsoft PowerPoint
4 38 (1.17%) Spreadsheet
5 33 (1.02%) MS Visio
6 18 (0.56%) Trello
7 16 (0.49%) Photoshop
8 15 (0.46%) Microsoft Project
9 8 (0.25%) InDesign
10 5 (0.15%) Adobe Creative Suite
11 3 (0.093%) AutoCAD
11 3 (0.093%) Chatbot
11 3 (0.093%) SPSS
12 1 (0.031%) Notion
Business Applications
1 825 (25.49%) Dynamics CRM
2 148 (4.57%) Salesforce CRM
3 44 (1.36%) Dynamics NAV
4 39 (1.21%) NetSuite
5 38 (1.17%) Siebel CRM
6 26 (0.80%) Dynamics AX
7 24 (0.74%) PlanetPress Connect
8 23 (0.71%) SAP CRM
9 19 (0.59%) SAP S/4HANA
10 15 (0.46%) NEC Housing
11 14 (0.43%) Adobe Campaign
11 14 (0.43%) Raiser’s Edge
11 14 (0.43%) Sage 200
11 14 (0.43%) Shopify
12 13 (0.40%) SAP CX
13 12 (0.37%) SAP SD
14 10 (0.31%) Dynamics GP
15 9 (0.28%) SAP WM
16 8 (0.25%) Magento
16 8 (0.25%) Sage 50
Cloud Services
1 746 (23.05%) Azure
2 601 (18.57%) Dynamics 365
3 580 (17.92%) Power Platform
4 236 (7.29%) Entra ID
5 214 (6.61%) Power Automate
6 210 (6.49%) Microsoft 365
7 204 (6.30%) PowerApps
8 154 (4.76%) Azure DevOps
9 124 (3.83%) SaaS
10 118 (3.65%) AWS
11 43 (1.33%) Google Analytics
12 42 (1.30%) Serverless
13 40 (1.24%) Kontent
14 37 (1.14%) GCP
15 36 (1.11%) Salesforce Service Cloud
16 30 (0.93%) Azure Logic Apps
17 24 (0.74%) Azure Functions
18 20 (0.62%) OneDrive
18 20 (0.62%) Zapier
19 19 (0.59%) WhatsApp
Communications & Networking
1 218 (6.74%) Broadband
2 210 (6.49%) 5G
3 39 (1.21%) LAN
3 39 (1.21%) WAN
4 36 (1.11%) FTP
5 31 (0.96%) Wireless
6 28 (0.87%) HTTP
7 26 (0.80%) VoIP
8 24 (0.74%) Unified Communications
9 23 (0.71%) TCP/IP
10 21 (0.65%) DNS
11 19 (0.59%) SMS
12 18 (0.56%) Intranet
13 16 (0.49%) SAN
14 15 (0.46%) Remote Desktop
15 13 (0.40%) Network Security
16 12 (0.37%) DHCP
17 10 (0.31%) Firewall
18 9 (0.28%) Internet
18 9 (0.28%) Wi-Fi
Database & Business Intelligence
1 316 (9.77%) Power BI
2 241 (7.45%) SQL Server
3 77 (2.38%) Data Warehouse
3 77 (2.38%) Power Query
4 73 (2.26%) MySQL
5 70 (2.16%) SQL Server Reporting Services
6 68 (2.10%) SQL Server Integration Services
7 38 (1.17%) Data Lake
8 36 (1.11%) Tableau
9 30 (0.93%) NoSQL
9 30 (0.93%) Oracle BI EE
9 30 (0.93%) Siebel EIM
10 22 (0.68%) Azure SQL Database
11 21 (0.65%) Relational Database
12 20 (0.62%) GIS
13 18 (0.56%) PostgreSQL
14 16 (0.49%) Crystal Reports
15 14 (0.43%) DynamoDB
16 12 (0.37%) Big Data
16 12 (0.37%) SQL Server Analysis Services
Development Applications
1 140 (4.33%) JIRA
2 78 (2.41%) Git
3 38 (1.17%) SQL Server Management Studio (SSMS)
3 38 (1.17%) Visual Studio
4 18 (0.56%) Team Foundation Server
5 13 (0.40%) GitLab
6 8 (0.25%) Oracle APEX
7 6 (0.19%) Eclipse
8 4 (0.12%) Bitbucket
8 4 (0.12%) ESLint
8 4 (0.12%) IntelliJ
8 4 (0.12%) Jenkins
8 4 (0.12%) TeamCity
9 3 (0.093%) NUnit
9 3 (0.093%) Postman
9 3 (0.093%) SpecFlow
10 2 (0.062%) Hudson
10 2 (0.062%) MSTest
10 2 (0.062%) Oracle Forms
10 2 (0.062%) Selenium
General
1 1,025 (31.67%) Social Skills
2 658 (20.33%) Finance
3 624 (19.28%) Analytical Skills
4 575 (17.77%) Marketing
5 315 (9.73%) Inclusion and Diversity
6 199 (6.15%) Retail
7 152 (4.70%) Law
8 143 (4.42%) Public Sector
9 124 (3.83%) Presentation Skills
10 123 (3.80%) Manufacturing
11 122 (3.77%) Organisational Skills
12 96 (2.97%) Legal
13 94 (2.90%) Telecoms
14 47 (1.45%) Influencing Skills
15 43 (1.33%) Billing
16 38 (1.17%) Back Office
16 38 (1.17%) Publishing
17 36 (1.11%) Brand Awareness
18 34 (1.05%) Banking
19 32 (0.99%) Aerospace
Job Titles
1 514 (15.88%) Developer
2 498 (15.39%) Senior
3 342 (10.57%) Analyst
4 227 (7.01%) Business Manager
5 219 (6.77%) Consultant
6 211 (6.52%) Technical Specialist
7 210 (6.49%) Linux Specialist
8 205 (6.33%) Development Manager
9 199 (6.15%) Architect
10 193 (5.96%) Business Development Manager
11 190 (5.87%) Lead
12 171 (5.28%) Project Manager
13 129 (3.99%) Senior Data Warehouse Specialist
14 127 (3.92%) Senior Linux Specialist
14 127 (3.92%) Senior Technical Specialist
14 127 (3.92%) Senior Unix Technical Specialist
15 126 (3.89%) Senior Developer
16 116 (3.58%) Solutions Architect
17 100 (3.09%) Administrator
18 99 (3.06%) Support Analyst
Libraries, Frameworks & Software Standards
1 283 (8.75%) .NET
2 205 (6.33%) HTML
3 175 (5.41%) CSS
4 95 (2.94%) .NET Framework
5 93 (2.87%) React
6 91 (2.81%) .NET Core
7 84 (2.60%) Web Services
8 76 (2.35%) ASP.NET
9 73 (2.26%) REST
10 70 (2.16%) XML
11 59 (1.82%) JSON
12 53 (1.64%) RESTful
13 52 (1.61%) ASP.NET MVC
14 49 (1.51%) Laravel
15 48 (1.48%) jQuery
16 41 (1.27%) Next.js
16 41 (1.27%) Vue
17 36 (1.11%) HTML5 Canvas
17 36 (1.11%) Lightning Web Components
17 36 (1.11%) SOAP
Miscellaneous
1 307 (9.49%) Social Media
2 237 (7.32%) Self-Motivation
3 200 (6.18%) Management Information System
4 122 (3.77%) Driving Licence
5 110 (3.40%) Product Ownership
6 91 (2.81%) Enterprise Software
7 60 (1.85%) Onboarding
8 49 (1.51%) Low-Code
9 44 (1.36%) Replication
10 43 (1.33%) Mobile App
11 30 (0.93%) Virtual Team
12 28 (0.87%) Marketing Technology
13 26 (0.80%) Legacy Systems
14 25 (0.77%) Greenfield Project
15 21 (0.65%) Team-Oriented Environment
16 20 (0.62%) Housing Association
16 20 (0.62%) NHS
17 19 (0.59%) FMCG
17 19 (0.59%) Renewable Energy
18 18 (0.56%) Foreign Exchange (FX)
Operating Systems
1 258 (7.97%) Linux
2 212 (6.55%) Ubuntu
3 147 (4.54%) Windows
4 49 (1.51%) Windows Server
5 33 (1.02%) Windows 10
6 17 (0.53%) Android
7 14 (0.43%) Windows 7
8 10 (0.31%) Apple iOS
9 9 (0.28%) Windows Phone
10 5 (0.15%) Mac OS
11 4 (0.12%) Unix
11 4 (0.12%) Windows Server 2012
11 4 (0.12%) Windows Server 2019
12 2 (0.062%) AIX
12 2 (0.062%) Oracle Linux
12 2 (0.062%) Windows 8
12 2 (0.062%) Windows Server 2008
12 2 (0.062%) Windows Server 2016
Processes & Methodologies
1 613 (18.94%) Agile
2 560 (17.31%) Problem-Solving
3 453 (14.00%) Customer Service
4 435 (13.44%) ERP
5 395 (12.21%) Project Management
6 372 (11.50%) Business Intelligence
7 342 (10.57%) Business Development
8 316 (9.77%) Artificial Intelligence
9 301 (9.30%) DevOps
10 295 (9.12%) Cybersecurity
11 282 (8.71%) IT Strategy
12 237 (7.32%) Technology Strategy
13 218 (6.74%) Continuous Improvement
14 213 (6.58%) Analytics
15 208 (6.43%) Roadmaps
16 198 (6.12%) Project Delivery
17 191 (5.90%) B2B
18 190 (5.87%) Stakeholder Management
19 177 (5.47%) ITIL
20 168 (5.19%) Scrum
Programming Languages
1 499 (15.42%) SQL
2 325 (10.04%) JavaScript
3 298 (9.21%) C#
4 218 (6.74%) Bash
5 96 (2.97%) Python
6 87 (2.69%) PHP
6 87 (2.69%) T-SQL
7 69 (2.13%) Java
8 42 (1.30%) PowerShell
9 41 (1.27%) Apex Code
10 38 (1.17%) PL/SQL
11 28 (0.87%) TypeScript
12 24 (0.74%) C
12 24 (0.74%) R
13 13 (0.40%) VB.NET
14 10 (0.31%) Kotlin
15 8 (0.25%) Data Analysis Expressions
16 7 (0.22%) SOQL
17 5 (0.15%) ABAP
17 5 (0.15%) Formula Language
Qualifications
1 532 (16.44%) Degree
2 88 (2.72%) Computer Science Degree
3 69 (2.13%) Security Cleared
4 59 (1.82%) SC Cleared
5 49 (1.51%) Microsoft Certification
6 36 (1.11%) DBS Check
7 19 (0.59%) PMI Certification
8 18 (0.56%) PRINCE2 Practitioner
9 16 (0.49%) Master's Degree
10 15 (0.46%) APMP
11 14 (0.43%) HND
12 13 (0.40%) ITIL Certification
13 12 (0.37%) PMP
14 11 (0.34%) BPSS Clearance
15 9 (0.28%) Azure Certification
16 8 (0.25%) MCSE
17 7 (0.22%) Postgraduate
18 6 (0.19%) CCNA
18 6 (0.19%) Cisco Certification
18 6 (0.19%) HNC
Quality Assurance & Compliance
1 123 (3.80%) QA
2 112 (3.46%) SLA
3 90 (2.78%) GDPR
4 51 (1.58%) Data Quality
5 43 (1.33%) Accessibility
6 30 (0.93%) PMO
7 27 (0.83%) ISO/IEC 27001
8 22 (0.68%) ISO 9001
9 13 (0.40%) Cyber Essentials
10 8 (0.25%) Actionable Recommendations
10 8 (0.25%) PCI DSS
11 4 (0.12%) COBIT
11 4 (0.12%) ISO 9000
11 4 (0.12%) PSD2
12 3 (0.093%) ISO 14001
12 3 (0.093%) PMBOK
13 2 (0.062%) Disclosure Scotland
13 2 (0.062%) NIST
14 1 (0.031%) GRC
14 1 (0.031%) ISO/IEC 17025
System Software
1 305 (9.43%) Active Directory
2 23 (0.71%) VMware Infrastructure
3 16 (0.49%) Docker
4 9 (0.28%) Hyper-V
4 9 (0.28%) Terminal Services
5 8 (0.25%) Firmware
6 7 (0.22%) vSphere
7 5 (0.15%) Virtual Machines
8 4 (0.12%) VMware ESXi
9 3 (0.093%) Virtual Servers
10 1 (0.031%) XenApp
Systems Management
1 220 (6.80%) Microsoft Intune
2 210 (6.49%) Jamf Pro
3 10 (0.31%) Active Directory Federation Services
4 9 (0.28%) AirWatch
4 9 (0.28%) Kubernetes
5 6 (0.19%) CloudHub
5 6 (0.19%) Systems Management Server (SMS)
6 5 (0.15%) Autotask
6 5 (0.15%) Rancher
7 4 (0.12%) Cacti
8 3 (0.093%) Galera Cluster
8 3 (0.093%) Single Sign-On
8 3 (0.093%) Terraform
8 3 (0.093%) vCenter Server
9 2 (0.062%) CASB
9 2 (0.062%) PaperCut
9 2 (0.062%) SCCM
10 1 (0.031%) Core Impact
10 1 (0.031%) Grafana
10 1 (0.031%) Oracle Identity Management
Vendors
1 1,391 (42.99%) Microsoft
2 440 (13.60%) Salesforce
3 210 (6.49%) CyberArk
3 210 (6.49%) Tanium
4 179 (5.53%) SAP
5 109 (3.37%) Oracle
6 91 (2.81%) Google
7 60 (1.85%) HubSpot
8 58 (1.79%) Adobe
9 41 (1.27%) Sitecore
10 40 (1.24%) Siebel
11 39 (1.21%) Sage
12 38 (1.17%) Cisco
13 36 (1.11%) Optimizely
14 28 (0.87%) Facebook
14 28 (0.87%) VMware
15 25 (0.77%) IFS
16 24 (0.74%) FNZ
17 21 (0.65%) Databricks
18 20 (0.62%) MuleSoft