Senior Data Analyst
- Location
- Folkestone, England, United Kingdom
Senior Data Analyst is responsible for leading the strategy, governance and optimisation of customer data within the CRM function. The role ensures the integrity, accuracy and effective use of customer data to support customer engagement, sales performance and business decision-making. Working closely with Commercial, Marketing … systems and support the development of advanced analytics capabilities across the organisation. Develop and implement CRM data strategies aligned with business objectives and customer engagement goals. Lead data governance activities, ensuring data accuracy, quality standards, validation processes and compliance requirements are maintained. Act as the subject matter expert ...