The table below looks at the statistics for Direct Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 17 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Sep 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 561 557 525
Rank change year-on-year
-4 -32
Contract jobs citing Direct Marketing 35 25 71
As % of all contract IT jobs located in the UK 0.062% 0.047% 0.12%
As % of the Processes & Methodologies category 0.083% 0.064% 0.17%
Number of daily rates quoted 24 11 56
Average daily rate
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£328 £300 £413
Average daily rate % change year-on-year
+9.16% -27.27%
90% offered a daily rate of more than £129 £275 £238
10% offered a daily rate of more than £478 £350 £450
UK excluding London average daily rate £350 £300 £425
% change year-on-year
+16.66% -29.41%
Number of hourly rates quoted 3 1 0
Average hourly rate £31.00 £39.00 -
Average hourly rate % change year-on-year
-20.51% -
UK excluding London average hourly rate - £39.00 -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42032 39080 42164
As % of all contract IT jobs located in the UK 74.17% 74.10% 72.02%
Number of daily rates quoted 26251 24056 24404
Average daily rate £413 £400 £400
Average daily rate % change year-on-year
+3.12% -
90% offered a daily rate of more than £275 £275 £265
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 1159 1114 1532
Average hourly rate £23.50 £27.50 £30.40
Average hourly rate % change year-on-year
-14.54% -9.53%
90% offered a hourly rate of more than £12.52 £12.20 £12.62
10% offered a hourly rate of more than £53.50 £50.00 £45.00
UK excluding London average hourly rate £25.75 £30.00 £30.00
% change year-on-year
-14.16% -

Direct Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Direct Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing within the UK.

Direct Marketing Daily Rate Trend in the UK

Direct Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing within the UK over the 3 months to 17 September 2014.

Direct Marketing Daily Rate Histogram in the UK

Direct Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing within the UK.

Direct Marketing Hourly Rate Trend in the UK

Direct Marketing
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Direct Marketing within the UK over the 3 months to 17 September 2014.

Direct Marketing Hourly Rate Histogram in the UK

Direct Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 17 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -9 35 £328 +9.16% 17
London +17 22 £300 - 8
South East -3 4 £328 - 7
Yorkshire - 3 - -
City of London +22 2 £388 +8.77% 3
Berkshire +10 2 £350 - 1
North Yorkshire - 2 - -
Oxford -1 1 £288 - 1
Oxfordshire -7 1 £288 - 1
Bedfordshire -19 1 £550 +100.00%
East of England -20 1 £550 +100.00%
South West -22 1 £425 +30.76% 1
West Yorkshire - 1 - -
Leeds - 1 - -
Bristol - 1 £425 - 1
Dagenham - - - -
Egham - - - -
Harrow - - - -
Manchester - - - -
Milton Keynes - - - -
Poole - - - -
Reading - - - -
Southampton - - - -
Twickenham - - - -
Uxbridge - - - -
Watford - - - -
Woking - - - - 2
Wiltshire - - - -
North West - - - -
Southwark - - - -

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 17 September 2014, IT contractor jobs within the UK citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 61 (100.00%) Marketing
2 28 (45.90%) Analytical Skills
3 27 (44.26%) SQL
4 21 (34.43%) SAS
5 15 (24.59%) Finance
5 15 (24.59%) Analytics
6 13 (21.31%) SPSS
7 11 (18.03%) Advertising
7 11 (18.03%) MS Excel
8 10 (16.39%) Digital Marketing
8 10 (16.39%) Relational Database
9 9 (14.75%) Data Mining
9 9 (14.75%) Microsoft
9 9 (14.75%) Stakeholder Management
10 8 (13.11%) Project Management
11 7 (11.48%) Marketing Analytics
11 7 (11.48%) Online Marketing
11 7 (11.48%) Statistical Modelling
12 6 (9.84%) FastStats
12 6 (9.84%) Campaign Management
12 6 (9.84%) Data Analysis
12 6 (9.84%) Degree
12 6 (9.84%) Database Marketing
12 6 (9.84%) CRM
12 6 (9.84%) .NET
12 6 (9.84%) SQL Server
13 5 (8.20%) VBA
13 5 (8.20%) MS Office
13 5 (8.20%) SMS
13 5 (8.20%) SQL Server 2000

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 17 September 2014, IT contractor jobs within the UK citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 21 (34.43%) SAS
2 1 (1.64%) LiveCycle
Applications
1 13 (21.31%) SPSS
2 11 (18.03%) MS Excel
3 6 (9.84%) FastStats
4 5 (8.20%) MS Office
5 2 (3.28%) PowerPivot
5 2 (3.28%) MS PowerPoint
5 2 (3.28%) Adobe Illustrator
5 2 (3.28%) Photoshop
6 1 (1.64%) InDesign
Business Applications
1 1 (1.64%) Google Analytics
Communications & Networking
1 5 (8.20%) SMS
Database & Business Intelligence
1 10 (16.39%) Relational Database
2 9 (14.75%) Data Mining
3 6 (9.84%) SQL Server
4 5 (8.20%) SQL Server 2000
5 4 (6.56%) SQL Server 2008
5 4 (6.56%) SQL Server Reporting Services
5 4 (6.56%) SQL Server Integration Services
5 4 (6.56%) SQL Server 2005
6 3 (4.92%) Base SAS
7 2 (3.28%) QlikView
7 2 (3.28%) DTS
8 1 (1.64%) Oracle Database 10g
8 1 (1.64%) SQL Server Analysis Services
8 1 (1.64%) SAS Enterprise Guide
8 1 (1.64%) Oracle BI EE
8 1 (1.64%) Oracle Database
8 1 (1.64%) Big Data
Development Applications
1 1 (1.64%) Dreamweaver
1 1 (1.64%) Oracle APEX
1 1 (1.64%) Team Foundation Server
General
1 61 (100.00%) Marketing
2 15 (24.59%) Finance
3 11 (18.03%) Advertising
4 4 (6.56%) Banking
4 4 (6.56%) Retail
5 3 (4.92%) Games
6 2 (3.28%) Multimedia
6 2 (3.28%) Telecoms
6 2 (3.28%) Publishing
6 2 (3.28%) Legal
7 1 (1.64%) Financial Institution
Job Titles
1 29 (47.54%) Analyst
2 11 (18.03%) Marketing Analyst
3 9 (14.75%) Junior
4 8 (13.11%) Junior Analyst
4 8 (13.11%) Marketing Manager
5 7 (11.48%) Data Analyst
6 5 (8.20%) SAS Analyst
6 5 (8.20%) Insight Analyst
7 4 (6.56%) Senior Analyst
8 3 (4.92%) Database Analyst
8 3 (4.92%) Developer
8 3 (4.92%) Social Media Manager
8 3 (4.92%) Campaign Manager
9 2 (3.28%) Marketing Data Analyst
9 2 (3.28%) Senior Insight Analyst
9 2 (3.28%) Designer
9 2 (3.28%) SAS Insight Analyst
9 2 (3.28%) Digital Architect
9 2 (3.28%) Digital Marketing Manager
9 2 (3.28%) Marketing Executive
Libraries, Frameworks & Software Standards
1 6 (9.84%) .NET
2 3 (4.92%) HTML
3 2 (3.28%) MDX
3 2 (3.28%) XML
4 1 (1.64%) Flash
4 1 (1.64%) ASP.NET
4 1 (1.64%) CSS
Miscellaneous
1 28 (45.90%) Analytical Skills
2 5 (8.20%) Statistics
2 5 (8.20%) Social Media
3 4 (6.56%) Digital Media
3 4 (6.56%) Video on Demand
4 3 (4.92%) Mathematics
4 3 (4.92%) Visualisation
5 2 (3.28%) iPad
5 2 (3.28%) Economics
6 1 (1.64%) Graphic Design
6 1 (1.64%) Photography
6 1 (1.64%) Computer Science
6 1 (1.64%) Copywriting
6 1 (1.64%) User Experience
6 1 (1.64%) Open Source
Operating Systems
1 1 (1.64%) UNIX
Processes & Methodologies
1 15 (24.59%) Analytics
2 10 (16.39%) Digital Marketing
3 9 (14.75%) Stakeholder Management
4 8 (13.11%) Project Management
5 7 (11.48%) Marketing Analytics
5 7 (11.48%) Online Marketing
5 7 (11.48%) Statistical Modelling
6 6 (9.84%) Campaign Management
6 6 (9.84%) Data Analysis
6 6 (9.84%) Database Marketing
6 6 (9.84%) CRM
7 5 (8.20%) Email Marketing
8 4 (6.56%) Data Protection
8 4 (6.56%) Campaign Analysis
8 4 (6.56%) Customer Insight
8 4 (6.56%) Agile Software Development
8 4 (6.56%) Business Intelligence
8 4 (6.56%) B2B
9 3 (4.92%) B2C
9 3 (4.92%) E-Commerce
Programming Languages
1 27 (44.26%) SQL
2 5 (8.20%) VBA
3 4 (6.56%) Java
4 3 (4.92%) R
5 2 (3.28%) Data Analysis Expressions (DAX)
5 2 (3.28%) T-SQL
5 2 (3.28%) C
6 1 (1.64%) C#
6 1 (1.64%) PL/SQL
6 1 (1.64%) VB.NET
6 1 (1.64%) Shell Script
Qualifications
1 6 (9.84%) Degree
Quality Assurance & Compliance
1 4 (6.56%) QA
Systems Management
1 1 (1.64%) EMC NetWorker
Vendors
1 9 (14.75%) Microsoft
2 4 (6.56%) Tableau
2 4 (6.56%) Alterian
3 2 (3.28%) Eloqua
3 2 (3.28%) Adobe
3 2 (3.28%) Business Objects
3 2 (3.28%) Oracle
4 1 (1.64%) IBM
4 1 (1.64%) Omniture
4 1 (1.64%) DoubleClick
4 1 (1.64%) Google
4 1 (1.64%) Unica
4 1 (1.64%) Datameer
City, London
Global Technology Solutions Ltd
Rate: £17.02 per hour
Posted: 2 hours ago
London
Rullion IT Plus
Posted: 5 hours ago
Aylesbury
Real Staffing
Rate: competitive
Posted: 12 days ago
Bristol
Real Staffing
Rate: £300 - £320 per day + competitive
Posted: 14 days ago
Oxford
Real Staffing
Rate: competitive
Posted: 20 days ago