The table below looks at the statistics for Direct Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 25 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Feb 2017
Same period 2016 Same period 2015
Direct Marketing
UK
Rank 579 600 598
Rank change year-on-year
+21 -2
Contract jobs citing Direct Marketing 23 27 29
As % of all contract IT jobs located in the UK 0.051% 0.052% 0.055%
As % of the Processes & Methodologies category 0.062% 0.063% 0.070%
Number of daily rates quoted 18 21 21
Median daily rate £300 £375 £375
Median daily rate % change year-on-year
-20.00% -
90% offered a daily rate of more than £185 £270 £158
10% offered a daily rate of more than £565 £453 £500
UK excluding London median daily rate £300 £375 £325
% change year-on-year
-20.00% +15.38%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
37058 43034 41664
As % of all contract IT jobs located in the UK 82.78% 82.76% 79.42%
Number of daily rates quoted 24637 28159 26322
Median daily rate £450 £425 £422
Median daily rate % change year-on-year
+5.88% +0.71%
90% offered a daily rate of more than £300 £297 £277
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £408 £400 £400
% change year-on-year
+1.87% -
Number of hourly rates quoted 929 1182 1118
Median hourly rate £35.75 £38.50 £26.50
Median hourly rate % change year-on-year
-7.14% +45.28%
90% offered a hourly rate of more than £13.00 £13.00 £12.00
10% offered a hourly rate of more than £55.00 £56.00 £49.50
UK excluding London median hourly rate £36.00 £40.00 £27.79
% change year-on-year
-10.00% +43.93%

Direct Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Direct Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing within the UK.

Direct Marketing Daily Rate Trend in the UK

Direct Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing within the UK over the 3 months to 25 February 2017.

Direct Marketing Daily Rate Histogram in the UK

Direct Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing within the UK.

Direct Marketing Hourly Rate Trend in the UK

Direct Marketing
Top 17 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 25 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +34 23 £300 -20.00% 13
London +21 12 £388 +3.33% 9
South East +25 6 £319 - 2
Hampshire - 4 - -
Hammersmith - 4 £575 -
South West +6 3 £300 -7.69%
Bristol +4 3 £300 -7.69%
Portsmouth - 3 - -
Berkshire +11 1 £313 - 1
East Midlands +7 1 £263 -23.91%
Northamptonshire -6 1 £263 -23.91%
West Midlands - 1 £225 - 2
Oxfordshire - 1 £325 -
Northampton - 1 £263 -
Fareham - 1 - -
Coventry - 1 £225 -
Abingdon - 1 £325 -

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 25 February 2017, IT contractor jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Direct Marketing.

1 62 (100.00%) Marketing
2 40 (64.52%) SQL
3 27 (43.55%) Analytics
4 24 (38.71%) Relational Database
5 21 (33.87%) SQL Server
6 19 (30.65%) Project Management
7 18 (29.03%) Finance
7 18 (29.03%) Oracle
8 17 (27.42%) CSS
8 17 (27.42%) XML
8 17 (27.42%) HTML
8 17 (27.42%) JavaScript
8 17 (27.42%) Adobe
8 17 (27.42%) Adobe Campaign
9 16 (25.81%) Enterprise Software
9 16 (25.81%) PostgreSQL
9 16 (25.81%) RDBMS
10 15 (24.19%) SAS
10 15 (24.19%) Retail
10 15 (24.19%) Mentoring
11 14 (22.58%) CRM
12 12 (19.35%) Windows
12 12 (19.35%) Linux
12 12 (19.35%) Android
12 12 (19.35%) Android Development
12 12 (19.35%) iOS Development
12 12 (19.35%) Apple iOS
12 12 (19.35%) Windows Server
13 11 (17.74%) Campaign Management
14 9 (14.52%) Teradata

Direct Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (24.19%) SAS
2 3 (4.84%) Apache Spark
3 1 (1.61%) Kentico
3 1 (1.61%) Umbraco
Applications
1 7 (11.29%) MS Excel
2 5 (8.06%) MS Office
3 2 (3.23%) MS PowerPoint
4 1 (1.61%) Adobe Illustrator
4 1 (1.61%) MS Visio
4 1 (1.61%) Photoshop
4 1 (1.61%) SPSS
Business Applications
1 17 (27.42%) Adobe Campaign
2 5 (8.06%) Eloqua
3 4 (6.45%) FastStats
3 4 (6.45%) Unica
4 1 (1.61%) Salesforce.com CRM
Cloud Services
1 1 (1.61%) Google Analytics
Communications & Networking
1 2 (3.23%) Broadband
1 2 (3.23%) SMS
Database & Business Intelligence
1 24 (38.71%) Relational Database
2 21 (33.87%) SQL Server
3 16 (25.81%) PostgreSQL
3 16 (25.81%) RDBMS
4 5 (8.06%) Big Data
5 4 (6.45%) BusinessObjects
5 4 (6.45%) Data Warehouse
6 3 (4.84%) Hadoop
6 3 (4.84%) SQL Server Integration Services
7 2 (3.23%) Oracle Discoverer
7 2 (3.23%) Oracle OWB
8 1 (1.61%) DTS
8 1 (1.61%) MySQL
8 1 (1.61%) QlikView
8 1 (1.61%) SAS Enterprise Guide
8 1 (1.61%) SQL Server Reporting Services
Development Applications
1 4 (6.45%) SQL Server Management Studio (SSMS)
General
1 62 (100.00%) Marketing
2 18 (29.03%) Finance
3 15 (24.19%) Retail
4 7 (11.29%) Telecoms
5 6 (9.68%) Advertising
6 5 (8.06%) Banking
7 4 (6.45%) Legal
7 4 (6.45%) Publishing
8 1 (1.61%) Retail Banking
Job Titles
1 22 (35.48%) Analyst
2 10 (16.13%) Consultant
2 10 (16.13%) Developer
3 8 (12.90%) Campaign Manager
4 7 (11.29%) Marketing Manager
5 6 (9.68%) CRM Consultant
5 6 (9.68%) Insight Analyst
6 5 (8.06%) Junior
6 5 (8.06%) Junior Analyst
6 5 (8.06%) Marketing Analyst
7 4 (6.45%) Architect
7 4 (6.45%) Business Analyst
7 4 (6.45%) CRM Developer
7 4 (6.45%) Data Analyst
7 4 (6.45%) Data Architect
7 4 (6.45%) Junior Marketing Analyst
7 4 (6.45%) Solutions Architect
8 3 (4.84%) Big Data Architect
8 3 (4.84%) Customer Insight Analyst
8 3 (4.84%) XML Consultant
Libraries, Frameworks & Software Standards
1 17 (27.42%) CSS
1 17 (27.42%) HTML
1 17 (27.42%) XML
2 3 (4.84%) Kafka
3 1 (1.61%) .NET
Miscellaneous
1 16 (25.81%) Enterprise Software
2 9 (14.52%) Analytical Skills
3 4 (6.45%) Data Protection Act
3 4 (6.45%) Data Structures
3 4 (6.45%) Social Media
4 2 (3.23%) Management Information System
4 2 (3.23%) User Experience
5 1 (1.61%) Blog
5 1 (1.61%) FMCG
Operating Systems
1 12 (19.35%) Android
1 12 (19.35%) Apple iOS
1 12 (19.35%) Linux
1 12 (19.35%) Windows
1 12 (19.35%) Windows Server
Processes & Methodologies
1 27 (43.55%) Analytics
2 19 (30.65%) Project Management
3 15 (24.19%) Mentoring
4 14 (22.58%) CRM
5 12 (19.35%) Android Development
5 12 (19.35%) iOS Development
6 11 (17.74%) Campaign Management
7 9 (14.52%) Data Analysis
8 7 (11.29%) Customer Insight
8 7 (11.29%) Database Marketing
9 6 (9.68%) Campaign Analysis
9 6 (9.68%) Copywriting
9 6 (9.68%) Stakeholder Management
10 5 (8.06%) B2B
10 5 (8.06%) Customer Analytics
10 5 (8.06%) Data Protection
10 5 (8.06%) Digital Marketing
10 5 (8.06%) Marketing Analytics
10 5 (8.06%) Personalization
11 4 (6.45%) Mathematical Modelling
Programming Languages
1 40 (64.52%) SQL
2 17 (27.42%) JavaScript
3 7 (11.29%) R
4 3 (4.84%) Python
4 3 (4.84%) Scala
5 1 (1.61%) SAS Macro
5 1 (1.61%) T-SQL
Qualifications
1 7 (11.29%) Degree
2 2 (3.23%) ACCA
3 1 (1.61%) MBA
Quality Assurance & Compliance
1 2 (3.23%) IFRS
2 1 (1.61%) Data Quality
2 1 (1.61%) QA
Vendors
1 18 (29.03%) Oracle
2 17 (27.42%) Adobe
3 9 (14.52%) Teradata
4 5 (8.06%) Netezza
5 4 (6.45%) Apteco
5 4 (6.45%) IBM
6 3 (4.84%) Cognizant
7 2 (3.23%) Google
7 2 (3.23%) SAP
8 1 (1.61%) Facebook
8 1 (1.61%) Microsoft
8 1 (1.61%) Pega
8 1 (1.61%) PTC
8 1 (1.61%) Salesforce Marketing Cloud
8 1 (1.61%) Salesforce.com
8 1 (1.61%) Sitecore
8 1 (1.61%) Twitter
London
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