The first table below looks at the demand for Direct Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 28 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Jul 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 571 549 531
Rank change year-on-year
-22 -18
Contract jobs citing Direct Marketing 33 16 52
As % of all contract IT jobs located in the UK 0.060% 0.031% 0.090%
As % of the Processes & Methodologies category 0.082% 0.043% 0.13%
Number of daily rates quoted 24 10 37
Average daily rate
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£298 £283 £388
Average daily rate % change year-on-year
+5.30% -27.09%
90% offered a daily rate of more than £125 £220 £275
10% offered a daily rate of more than £443 £339 £450
UK excluding London average daily rate £350 £220 £400
% change year-on-year
+59.09% -45.00%
Number of hourly rates quoted 2 0 0
Average hourly rate £65.75 - -
UK excluding London average hourly rate - - -
Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
40489 37285 40846
As % of all contract IT jobs located in the UK 74.06% 72.95% 70.50%
Number of daily rates quoted 25068 22600 23485
Average daily rate £400 £405 £400
Average daily rate % change year-on-year
-1.23% +1.25%
90% offered a daily rate of more than £275 £270 £268
10% offered a daily rate of more than £560 £575 £575
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1169 1070 1445
Average hourly rate £24.50 £30.00 £31.00
Average hourly rate % change year-on-year
-18.33% -3.22%
90% offered a hourly rate of more than £12.50 £12.50 £13.28
10% offered a hourly rate of more than £48.00 £48.84 £46.70
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%

Direct Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Direct Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing within the UK.

Direct Marketing Daily Rate Trend in the UK

Direct Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing within the UK over the 3 months to 28 July 2014.

Direct Marketing Daily Rate Histogram in the UK

Direct Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing within the UK.

Direct Marketing Hourly Rate Trend in the UK

Direct Marketing
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Direct Marketing within the UK over the 3 months to 28 July 2014.

Direct Marketing Hourly Rate Histogram in the UK

Direct Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 28 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +10 33 £298 +5.30% 24
London +26 25 £230 -20.68% 17
South East -23 4 £350 +59.09% 2
City of London +10 3 £325 +12.06% 7
Berkshire +6 3 £350 +59.09%
Bristol - 2 £250 -
South West - 2 £250 -
Nottinghamshire +14 1 - - 1
Nottingham +9 1 - -
East Midlands 0 1 - - 1
Merseyside - - - -
North West - - - - 1
West Midlands - - - -
Basingstoke - - - -
Birmingham - - - -
Brentford - - - -
Southwark - - - -
East of England - - - -
Oxford - - - - 1
Peterborough - - - -
Poole - - - -
Portsmouth - - - -
Reading - - - -
Redditch - - - -
Rugby - - - -
Southampton - - - -
Stockport - - - -
Uxbridge - - - -
Worcester Park - - - -
Coventry - - - -

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 28 July 2014, IT contractor jobs within the UK citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 60 (100.00%) Marketing
2 25 (41.67%) SQL
3 22 (36.67%) SAS
4 19 (31.67%) Analytics
5 16 (26.67%) SPSS
6 13 (21.67%) Data Mining
7 11 (18.33%) MS Excel
7 11 (18.33%) Finance
7 11 (18.33%) Marketing Analytics
8 10 (16.67%) Relational Database
8 10 (16.67%) CRM
9 9 (15.00%) Microsoft
9 9 (15.00%) Advertising
9 9 (15.00%) Statistical Modelling
9 9 (15.00%) Digital Marketing
10 8 (13.33%) Visualisation
10 8 (13.33%) Campaign Management
11 7 (11.67%) Stakeholder Management
11 7 (11.67%) Project Management
11 7 (11.67%) .NET
11 7 (11.67%) Data Analysis
11 7 (11.67%) Digital Media
11 7 (11.67%) Tableau
11 7 (11.67%) QlikView
12 6 (10.00%) Predictive Analytics
12 6 (10.00%) Degree
13 5 (8.33%) Statistics
13 5 (8.33%) Database Marketing
13 5 (8.33%) SQL Server
13 5 (8.33%) MS Office

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 28 July 2014, IT contractor jobs within the UK citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 22 (36.67%) SAS
2 1 (1.67%) LiveCycle
Applications
1 16 (26.67%) SPSS
2 11 (18.33%) MS Excel
3 5 (8.33%) MS Office
4 4 (6.67%) FastStats
5 3 (5.00%) MS PowerPoint
6 2 (3.33%) PowerPivot
6 2 (3.33%) Photoshop
6 2 (3.33%) Adobe Illustrator
7 1 (1.67%) InDesign
Business Applications
1 1 (1.67%) Oracle CRM
1 1 (1.67%) Google Analytics
1 1 (1.67%) Magento
1 1 (1.67%) SiteCatalyst
Communications & Networking
1 3 (5.00%) SMS
Database & Business Intelligence
1 13 (21.67%) Data Mining
2 10 (16.67%) Relational Database
3 7 (11.67%) QlikView
4 5 (8.33%) SQL Server
5 4 (6.67%) SQL Server 2000
5 4 (6.67%) SQL Server Reporting Services
5 4 (6.67%) SQL Server Integration Services
5 4 (6.67%) Base SAS
6 3 (5.00%) SQL Server 2008
6 3 (5.00%) SQL Server 2005
7 2 (3.33%) DTS
8 1 (1.67%) Data Warehouse
8 1 (1.67%) Oracle Database 10g
8 1 (1.67%) Hadoop
8 1 (1.67%) Oracle Database
8 1 (1.67%) SAS Enterprise Guide
8 1 (1.67%) Oracle BI EE
8 1 (1.67%) SQL Server Analysis Services
Development Applications
1 1 (1.67%) Dreamweaver
1 1 (1.67%) Oracle APEX
1 1 (1.67%) Team Foundation Server
General
1 60 (100.00%) Marketing
2 11 (18.33%) Finance
3 9 (15.00%) Advertising
4 4 (6.67%) Banking
5 3 (5.00%) Retail
6 2 (3.33%) Multimedia
6 2 (3.33%) Telecoms
6 2 (3.33%) German Language
6 2 (3.33%) Games
7 1 (1.67%) Italian Language
7 1 (1.67%) Spanish Language
7 1 (1.67%) Swedish Language
7 1 (1.67%) Danish Language
7 1 (1.67%) Dutch Language
7 1 (1.67%) French Language
7 1 (1.67%) Financial Institution
7 1 (1.67%) Legal
7 1 (1.67%) Publishing
Job Titles
1 32 (53.33%) Analyst
2 13 (21.67%) Data Analyst
3 11 (18.33%) Marketing Analyst
4 8 (13.33%) Junior
5 7 (11.67%) Junior Analyst
6 6 (10.00%) Marketing Manager
7 5 (8.33%) SAS Analyst
7 5 (8.33%) Insight Analyst
8 4 (6.67%) Senior Analyst
9 3 (5.00%) Programme Manager
9 3 (5.00%) Database Analyst
9 3 (5.00%) Developer
9 3 (5.00%) Marketing Data Analyst
9 3 (5.00%) Social Media Manager
10 2 (3.33%) SAS Insight Analyst
10 2 (3.33%) Senior Insight Analyst
10 2 (3.33%) Database Marketing Analyst
10 2 (3.33%) Designer
10 2 (3.33%) Campaign Manager
10 2 (3.33%) Architect
Libraries, Frameworks & Software Standards
1 7 (11.67%) .NET
2 3 (5.00%) HTML
3 2 (3.33%) MDX
3 2 (3.33%) XML
4 1 (1.67%) Flash
4 1 (1.67%) ASP.NET
4 1 (1.67%) CSS
4 1 (1.67%) MapReduce
Miscellaneous
1 8 (13.33%) Visualisation
2 7 (11.67%) Digital Media
3 5 (8.33%) Statistics
4 4 (6.67%) Mathematics
5 3 (5.00%) Video on Demand
5 3 (5.00%) Social Media
6 2 (3.33%) iPad
6 2 (3.33%) Economics
6 2 (3.33%) Computer Science
7 1 (1.67%) Copywriting
7 1 (1.67%) Data Integration
7 1 (1.67%) Graphic Design
7 1 (1.67%) Photography
7 1 (1.67%) Open Source
Operating Systems
1 1 (1.67%) UNIX
1 1 (1.67%) Windows
1 1 (1.67%) Linux
1 1 (1.67%) Apple iOS
Processes & Methodologies
1 19 (31.67%) Analytics
2 11 (18.33%) Marketing Analytics
3 10 (16.67%) CRM
4 9 (15.00%) Digital Marketing
4 9 (15.00%) Statistical Modelling
5 8 (13.33%) Campaign Management
6 7 (11.67%) Project Management
6 7 (11.67%) Stakeholder Management
6 7 (11.67%) Data Analysis
7 6 (10.00%) Predictive Analytics
8 5 (8.33%) Database Marketing
9 4 (6.67%) Matrix Management
9 4 (6.67%) Email Marketing
9 4 (6.67%) Business Intelligence
9 4 (6.67%) Customer Insight
9 4 (6.67%) Online Marketing
9 4 (6.67%) Waterfall
10 3 (5.00%) Campaign Analysis
10 3 (5.00%) E-Commerce
11 2 (3.33%) Technical Architecture
Programming Languages
1 25 (41.67%) SQL
2 5 (8.33%) Java
3 4 (6.67%) VBA
4 3 (5.00%) Data Analysis Expressions (DAX)
5 2 (3.33%) R
5 2 (3.33%) T-SQL
5 2 (3.33%) C
6 1 (1.67%) C#
6 1 (1.67%) PHP
6 1 (1.67%) PL/SQL
6 1 (1.67%) VB.NET
6 1 (1.67%) Shell Script
Qualifications
1 6 (10.00%) Degree
Quality Assurance & Compliance
1 3 (5.00%) QA
Systems Management
1 1 (1.67%) EMC NetWorker
Vendors
1 9 (15.00%) Microsoft
2 7 (11.67%) Tableau
3 4 (6.67%) Alterian
4 3 (5.00%) Adobe
4 3 (5.00%) Oracle
5 2 (3.33%) Salesforce.com
6 1 (1.67%) Eloqua
6 1 (1.67%) Datameer
6 1 (1.67%) Business Objects
6 1 (1.67%) SAP
6 1 (1.67%) JD Edwards
6 1 (1.67%) Omniture
6 1 (1.67%) DoubleClick
6 1 (1.67%) Google
6 1 (1.67%) comScore
London
JM
Rate: £200 - £210 per day
Posted: 6 days ago
City of London
Progressive Recruitment
Rate: £160 - £180 per day + competitive
Posted: 17 days ago