The table below looks at the statistics for Direct Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 7 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
7 Dec 2016
Same period 2015 Same period 2014
Direct Marketing
Rank 590 601 603
Rank change year-on-year
+11 +2
Contract jobs citing Direct Marketing 40 43 28
As % of all contract IT jobs located in the UK 0.080% 0.078% 0.050%
As % of the Processes & Methodologies category 0.097% 0.096% 0.064%
Number of daily rates quoted 21 34 23
Median daily rate £363 £313 £350
Median daily rate % change year-on-year
+16.00% -10.71%
90% offered a daily rate of more than £225 £250 £205
10% offered a daily rate of more than £700 £450 £520
UK excluding London median daily rate £325 £250 £350
% change year-on-year
+30.00% -28.57%
Number of hourly rates quoted 2 1 0
Median hourly rate £28.50 £27.50 -
Median hourly rate % change year-on-year
+3.63% -
UK excluding London median hourly rate £28.50 - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41121 45003 43480
As % of all contract IT jobs located in the UK 82.48% 81.18% 76.98%
Number of daily rates quoted 27428 29175 28284
Median daily rate £450 £425 £420
Median daily rate % change year-on-year
+5.88% +1.19%
90% offered a daily rate of more than £300 £295 £275
10% offered a daily rate of more than £600 £600 £600
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 1085 1352 1206
Median hourly rate £30.00 £31.44 £25.00
Median hourly rate % change year-on-year
-4.58% +25.76%
90% offered a hourly rate of more than £12.50 £12.50 £11.84
10% offered a hourly rate of more than £50.00 £50.00 £47.50
UK excluding London median hourly rate £31.00 £35.00 £25.00
% change year-on-year
-11.42% +40.00%

Direct Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Direct Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing within the UK.

Direct Marketing Daily Rate Trend in the UK

Direct Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing within the UK over the 3 months to 7 December 2016.

Direct Marketing Daily Rate Histogram in the UK

Direct Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing within the UK.

Direct Marketing Hourly Rate Trend in the UK

Direct Marketing
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Direct Marketing within the UK over the 3 months to 7 December 2016.

Direct Marketing Hourly Rate Histogram in the UK

Direct Marketing
Top 21 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 7 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +25 40 £363 +11.53% 15
London -9 15 £450 +12.50% 7
South East +39 12 £325 -35.00% 3
Hampshire - 10 - -
South West +17 7 £350 +30.11% 1
Bristol +12 6 £363 +34.75%
Fareham - 4 - -
East of England - 3 £300 -
Abingdon - 2 £325 - 1
Portsmouth - 2 - -
Oxfordshire - 2 £325 - 1
Essex - 2 - -
East Midlands -7 1 £263 +5.00%
Northampton -15 1 £263 +5.00%
Northamptonshire -20 1 £263 +5.00%
Manchester - 1 £150 - 1
Devon - 1 £313 -
North West - 1 £150 - 1
West Midlands - 1 £225 - 1
Coventry - 1 £225 -
Hertfordshire - 1 £300 -

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 7 December 2016, IT contractor jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Direct Marketing.

1 92 (100.00%) Marketing
2 39 (42.39%) SQL
3 36 (39.13%) Analytics
4 29 (31.52%) Retail
5 23 (25.00%) CRM
6 19 (20.65%) SQL Server
6 19 (20.65%) XML
7 18 (19.57%) Finance
7 18 (19.57%) Digital Marketing
8 17 (18.48%) Project Management
8 17 (18.48%) HTML
8 17 (18.48%) SAS
8 17 (18.48%) Customer Analytics
9 16 (17.39%) B2C
9 16 (17.39%) Oracle
10 15 (16.30%) Adobe
10 15 (16.30%) CSS
10 15 (16.30%) JavaScript
10 15 (16.30%) Adobe Campaign
10 15 (16.30%) Relational Database
11 14 (15.22%) Enterprise Software
11 14 (15.22%) Customer Insight
11 14 (15.22%) RDBMS
11 14 (15.22%) PostgreSQL
12 13 (14.13%) Mentoring
13 12 (13.04%) R
13 12 (13.04%) Degree
14 11 (11.96%) Windows
14 11 (11.96%) Linux
14 11 (11.96%) Apple iOS

Direct Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (18.48%) SAS
2 7 (7.61%) Apache Spark
3 2 (2.17%) WordPress
4 1 (1.09%) Kentico
4 1 (1.09%) Umbraco
Applications
1 5 (5.43%) MS Excel
2 4 (4.35%) MS PowerPoint
3 3 (3.26%) MS Office
4 1 (1.09%) Adobe Illustrator
4 1 (1.09%) MS Visio
4 1 (1.09%) Photoshop
4 1 (1.09%) SPSS
Business Applications
1 15 (16.30%) Adobe Campaign
2 8 (8.70%) Unica
3 1 (1.09%) Eloqua
3 1 (1.09%) Salesforce.com CRM
Cloud Services
1 6 (6.52%) Google Analytics
2 1 (1.09%) Microsoft Azure
Communications & Networking
1 5 (5.43%) SMS
2 2 (2.17%) Broadband
Database & Business Intelligence
1 19 (20.65%) SQL Server
2 15 (16.30%) Relational Database
3 14 (15.22%) PostgreSQL
3 14 (15.22%) RDBMS
4 10 (10.87%) Big Data
5 7 (7.61%) Hadoop
5 7 (7.61%) SQL Server Integration Services
6 5 (5.43%) Base SAS
6 5 (5.43%) DTS
6 5 (5.43%) SQL Server Reporting Services
7 4 (4.35%) Data Warehouse
8 3 (3.26%) SAS Enterprise Guide
9 2 (2.17%) Oracle Discoverer
9 2 (2.17%) Oracle OWB
10 1 (1.09%) MySQL
10 1 (1.09%) QlikView
10 1 (1.09%) SQL Server 2000
10 1 (1.09%) SQL Server 2005
10 1 (1.09%) SQL Server 2008
General
1 92 (100.00%) Marketing
2 29 (31.52%) Retail
3 18 (19.57%) Finance
4 7 (7.61%) Advertising
5 6 (6.52%) Telecoms
6 4 (4.35%) Banking
7 3 (3.26%) Brand Awareness
8 2 (2.17%) Billing
8 2 (2.17%) Publishing
9 1 (1.09%) Retail Banking
Job Titles
1 29 (31.52%) Analyst
2 16 (17.39%) Architect
3 15 (16.30%) Solutions Architect
4 13 (14.13%) Developer
5 11 (11.96%) Insight Analyst
6 8 (8.70%) Consultant
7 7 (7.61%) Campaign Manager
7 7 (7.61%) Data Architect
8 6 (6.52%) Big Data Architect
8 6 (6.52%) Data Analyst
8 6 (6.52%) Marketing Analyst
8 6 (6.52%) SAS Analyst
9 5 (5.43%) Campaign Analyst
9 5 (5.43%) CRM Analyst
9 5 (5.43%) CRM Consultant
9 5 (5.43%) Customer Analyst
9 5 (5.43%) Marketing Manager
9 5 (5.43%) Senior Analyst
9 5 (5.43%) Senior Insight Analyst
9 5 (5.43%) SQL Developer
Libraries, Frameworks & Software Standards
1 19 (20.65%) XML
2 17 (18.48%) HTML
3 15 (16.30%) CSS
4 7 (7.61%) Kafka
5 5 (5.43%) .NET
Miscellaneous
1 14 (15.22%) Enterprise Software
2 9 (9.78%) Analytical Skills
2 9 (9.78%) Copywriting
2 9 (9.78%) Statistics
3 6 (6.52%) Social Media
4 4 (4.35%) Data Structures
4 4 (4.35%) Digital Media
4 4 (4.35%) User Experience
5 3 (3.26%) Blog
5 3 (3.26%) New Media
6 2 (2.17%) Management Information System
6 2 (2.17%) Social Network
6 2 (2.17%) Visualisation
7 1 (1.09%) Computer Science
7 1 (1.09%) Credit Risk
7 1 (1.09%) Data Extraction
7 1 (1.09%) Economics
7 1 (1.09%) FMCG
7 1 (1.09%) Mathematics
7 1 (1.09%) Over-the-Top Content
Operating Systems
1 11 (11.96%) Android
1 11 (11.96%) Apple iOS
1 11 (11.96%) Linux
1 11 (11.96%) Windows
1 11 (11.96%) Windows Server
Processes & Methodologies
1 36 (39.13%) Analytics
2 23 (25.00%) CRM
3 18 (19.57%) Digital Marketing
4 17 (18.48%) Customer Analytics
4 17 (18.48%) Project Management
5 16 (17.39%) B2C
6 14 (15.22%) Customer Insight
7 13 (14.13%) Mentoring
8 11 (11.96%) Android Development
8 11 (11.96%) iOS Development
9 10 (10.87%) Campaign Management
10 9 (9.78%) Data Analysis
11 7 (7.61%) Coaching
11 7 (7.61%) TOGAF
11 7 (7.61%) Zachman Framework
12 6 (6.52%) Data Analytics
12 6 (6.52%) SEO
13 5 (5.43%) Data Management
13 5 (5.43%) E-Commerce
13 5 (5.43%) Stakeholder Management
Programming Languages
1 39 (42.39%) SQL
2 15 (16.30%) JavaScript
3 12 (13.04%) R
4 8 (8.70%) Python
5 7 (7.61%) Scala
6 5 (5.43%) T-SQL
7 2 (2.17%) SAS Macro
8 1 (1.09%) MATLAB
8 1 (1.09%) VBA
Qualifications
1 12 (13.04%) Degree
2 2 (2.17%) ACCA
3 1 (1.09%) MBA
Quality Assurance & Compliance
1 5 (5.43%) QA
2 1 (1.09%) Data Quality
Vendors
1 16 (17.39%) Oracle
2 15 (16.30%) Adobe
3 10 (10.87%) Teradata
4 8 (8.70%) IBM
5 7 (7.61%) Google
6 5 (5.43%) Facebook
7 3 (3.26%) Cognizant
7 3 (3.26%) Twitter
8 2 (2.17%) SAP
9 1 (1.09%) Microsoft
9 1 (1.09%) Netezza
9 1 (1.09%) Pega
9 1 (1.09%) PTC
9 1 (1.09%) Salesforce Marketing Cloud
9 1 (1.09%) Salesforce.com
9 1 (1.09%) Sitecore
London
Sanderson
Rate: £30000 - £40000 per annum + Excellent Benefits
Posted: 5 days ago
Abingdon, Oxfordshire
Experis Ltd
Rate: £300 - £328 per day
Posted: 6 days ago