The table below looks at the statistics for Direct Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 26 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Sep 2016
Same period 2015 Same period 2014
Direct Marketing
Rank 606 623 603
Rank change year-on-year
+17 -20
Contract jobs citing Direct Marketing 49 31 35
As % of all contract IT jobs located in the UK 0.091% 0.054% 0.060%
As % of the Processes & Methodologies category 0.11% 0.067% 0.078%
Number of daily rates quoted 35 25 23
Median daily rate £375 £350 £350
Median daily rate % change year-on-year
+7.14% -
90% offered a daily rate of more than £300 £187 £151
10% offered a daily rate of more than £638 £450 £495
UK excluding London median daily rate £338 £250 £425
% change year-on-year
+35.00% -41.17%
Number of hourly rates quoted 1 1 3
Median hourly rate £20.00 £27.50 £31.00
Median hourly rate % change year-on-year
-27.27% -11.29%
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44605 46363 44678
As % of all contract IT jobs located in the UK 83.11% 81.03% 77.22%
Number of daily rates quoted 29540 30319 27925
Median daily rate £440 £425 £413
Median daily rate % change year-on-year
+3.52% +3.03%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £595 £580 £575
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1156 1285 1224
Median hourly rate £30.50 £32.00 £24.00
Median hourly rate % change year-on-year
-4.68% +33.33%
90% offered a hourly rate of more than £12.58 £12.50 £12.51
10% offered a hourly rate of more than £50.00 £49.57 £53.50
UK excluding London median hourly rate £32.50 £33.64 £26.00
% change year-on-year
-3.38% +29.38%

Direct Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Direct Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing within the UK.

Direct Marketing Daily Rate Trend in the UK

Direct Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing within the UK over the 3 months to 26 September 2016.

Direct Marketing Daily Rate Histogram in the UK

Direct Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing within the UK.

Direct Marketing Hourly Rate Trend in the UK

Direct Marketing
Top 14 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 26 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +31 49 £375 - 11
London +3 31 £500 +23.07% 6
South West +27 15 £345 +31.42%
Bristol +14 13 £354 +34.76%
North West - 2 £300 -
East of England - 2 £290 - 1
Hertfordshire - 2 £290 -
City of London - 1 - - 1
Street - 1 £300 -
Liverpool - 1 £300 -
Manchester - 1 - -
Merseyside - 1 £300 -
Devon - 1 £313 -
Somerset - 1 £300 -

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 26 September 2016, IT contractor jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Direct Marketing.

1 78 (100.00%) Marketing
2 37 (47.44%) Analytics
3 31 (39.74%) Retail
4 27 (34.62%) SQL
5 19 (24.36%) CRM
5 19 (24.36%) SAS
6 18 (23.08%) B2C
6 18 (23.08%) Digital Marketing
7 17 (21.79%) Customer Analytics
8 16 (20.51%) Customer Insight
9 14 (17.95%) R
10 13 (16.67%) Finance
11 12 (15.38%) Degree
12 11 (14.10%) Statistics
12 11 (14.10%) Campaign Management
13 10 (12.82%) Analytical Skills
13 10 (12.82%) Python
14 9 (11.54%) Teradata
14 9 (11.54%) Big Data
15 8 (10.26%) Coaching
15 8 (10.26%) IBM
16 7 (8.97%) XML
16 7 (8.97%) .NET
16 7 (8.97%) SQL Server
16 7 (8.97%) Google Analytics
16 7 (8.97%) Zachman Framework
16 7 (8.97%) TOGAF
16 7 (8.97%) Google
16 7 (8.97%) Unica
16 7 (8.97%) Kafka

Direct Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (24.36%) SAS
2 7 (8.97%) Apache Spark
3 2 (2.56%) WordPress
Applications
1 3 (3.85%) MS Excel
1 3 (3.85%) SPSS
2 2 (2.56%) MS Office
2 2 (2.56%) MS PowerPoint
3 1 (1.28%) Photoshop
Business Applications
1 7 (8.97%) Unica
2 2 (2.56%) Adobe Campaign
Cloud Services
1 7 (8.97%) Google Analytics
2 1 (1.28%) Microsoft Azure
Communications & Networking
1 5 (6.41%) SMS
2 1 (1.28%) Internet
Database & Business Intelligence
1 9 (11.54%) Big Data
2 7 (8.97%) Hadoop
2 7 (8.97%) SQL Server
3 6 (7.69%) Base SAS
3 6 (7.69%) DTS
3 6 (7.69%) SQL Server Integration Services
3 6 (7.69%) SQL Server Reporting Services
4 3 (3.85%) Relational Database
4 3 (3.85%) SAS Enterprise Guide
5 2 (2.56%) Data Warehouse
5 2 (2.56%) SQL Server 2000
5 2 (2.56%) SQL Server 2005
5 2 (2.56%) SQL Server 2008
6 1 (1.28%) Data Mining
6 1 (1.28%) MongoDB
6 1 (1.28%) PostgreSQL
6 1 (1.28%) RDBMS
General
1 78 (100.00%) Marketing
2 31 (39.74%) Retail
3 13 (16.67%) Finance
4 6 (7.69%) Advertising
5 3 (3.85%) Banking
5 3 (3.85%) Brand Awareness
5 3 (3.85%) Publishing
5 3 (3.85%) Telecoms
6 2 (2.56%) Billing
7 1 (1.28%) French Language
7 1 (1.28%) Games
7 1 (1.28%) German Language
7 1 (1.28%) Legal
7 1 (1.28%) Russian Language
7 1 (1.28%) Turkish Language
Job Titles
1 30 (38.46%) Analyst
2 17 (21.79%) Architect
3 16 (20.51%) Insight Analyst
3 16 (20.51%) Solutions Architect
4 11 (14.10%) Marketing Analyst
5 9 (11.54%) SAS Analyst
6 7 (8.97%) Customer Analyst
6 7 (8.97%) Data Architect
7 6 (7.69%) Big Data Architect
7 6 (7.69%) Customer Insight Analyst
7 6 (7.69%) Developer
7 6 (7.69%) SQL Developer
8 5 (6.41%) Campaign Analyst
8 5 (6.41%) CRM Analyst
8 5 (6.41%) Marketing Insight Analyst
8 5 (6.41%) SAS Insight Analyst
8 5 (6.41%) SAS Marketing Analyst
8 5 (6.41%) Senior Analyst
8 5 (6.41%) Senior Insight Analyst
9 4 (5.13%) CRM Manager
Libraries, Frameworks & Software Standards
1 7 (8.97%) .NET
1 7 (8.97%) Kafka
1 7 (8.97%) XML
2 4 (5.13%) HTML
3 1 (1.28%) .NET Framework
3 1 (1.28%) AngularJS
3 1 (1.28%) CSS
3 1 (1.28%) REST
3 1 (1.28%) Spring
Miscellaneous
1 11 (14.10%) Statistics
2 10 (12.82%) Analytical Skills
3 6 (7.69%) Copywriting
4 5 (6.41%) Data Structures
5 4 (5.13%) Digital Media
5 4 (5.13%) New Media
6 3 (3.85%) Computer Science
6 3 (3.85%) Economics
6 3 (3.85%) Mathematics
6 3 (3.85%) User Experience
7 2 (2.56%) Blog
7 2 (2.56%) Enterprise Software
7 2 (2.56%) Social Media
7 2 (2.56%) Social Network
8 1 (1.28%) Credit Risk
8 1 (1.28%) FMCG
8 1 (1.28%) Over-the-Top Content
8 1 (1.28%) Visualisation
Operating Systems
1 1 (1.28%) Android
1 1 (1.28%) Apple iOS
1 1 (1.28%) Linux
1 1 (1.28%) Windows
1 1 (1.28%) Windows Server
Processes & Methodologies
1 37 (47.44%) Analytics
2 19 (24.36%) CRM
3 18 (23.08%) B2C
3 18 (23.08%) Digital Marketing
4 17 (21.79%) Customer Analytics
5 16 (20.51%) Customer Insight
6 11 (14.10%) Campaign Management
7 8 (10.26%) Coaching
8 7 (8.97%) TOGAF
8 7 (8.97%) Zachman Framework
9 6 (7.69%) Actionable Insight
9 6 (7.69%) Campaign Analysis
9 6 (7.69%) Translating Business Requirements
9 6 (7.69%) Web Development
10 5 (6.41%) Customer Analysis
10 5 (6.41%) Data Analysis
10 5 (6.41%) Email Marketing
10 5 (6.41%) Project Management
10 5 (6.41%) Stakeholder Engagement
11 4 (5.13%) SEO
Programming Languages
1 27 (34.62%) SQL
2 14 (17.95%) R
3 10 (12.82%) Python
4 7 (8.97%) Scala
5 6 (7.69%) T-SQL
6 4 (5.13%) VBA
7 1 (1.28%) Java
7 1 (1.28%) JavaScript
7 1 (1.28%) MATLAB
7 1 (1.28%) SAS Macro
Qualifications
1 12 (15.38%) Degree
Quality Assurance & Compliance
1 6 (7.69%) QA
Vendors
1 9 (11.54%) Teradata
2 8 (10.26%) IBM
3 7 (8.97%) Google
4 4 (5.13%) Facebook
5 2 (2.56%) Adobe
5 2 (2.56%) Oracle
5 2 (2.56%) Twitter
6 1 (1.28%) Microsoft
6 1 (1.28%) Salesforce Marketing Cloud
6 1 (1.28%) Salesforce.com