The table below looks at the statistics for Direct Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 30 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Aug 2016
Same period 2015 Same period 2014
Direct Marketing
Rank 595 637 606
Rank change year-on-year
+42 -31
Contract jobs citing Direct Marketing 52 22 38
As % of all contract IT jobs located in the UK 0.096% 0.038% 0.068%
As % of the Processes & Methodologies category 0.12% 0.048% 0.087%
Number of daily rates quoted 37 16 25
Median daily rate £343 £281 £300
Median daily rate % change year-on-year
+21.77% -6.25%
90% offered a daily rate of more than £235 £158 £125
10% offered a daily rate of more than £568 £438 £415
UK excluding London median daily rate £325 £213 £350
% change year-on-year
+52.94% -39.28%
Number of hourly rates quoted 3 0 3
Median hourly rate £20.00 - £31.00
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44775 46207 43715
As % of all contract IT jobs located in the UK 82.82% 80.33% 78.56%
Number of daily rates quoted 29547 30038 27060
Median daily rate £438 £425 £407
Median daily rate % change year-on-year
+2.94% +4.42%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £595 £575 £575
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1127 1253 1181
Median hourly rate £28.50 £31.44 £24.00
Median hourly rate % change year-on-year
-9.35% +31.00%
90% offered a hourly rate of more than £12.50 £12.50 £12.50
10% offered a hourly rate of more than £52.00 £52.13 £50.00
UK excluding London median hourly rate £30.00 £32.54 £25.75
% change year-on-year
-7.80% +26.36%

Direct Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Direct Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing within the UK.

Direct Marketing Daily Rate Trend in the UK

Direct Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing within the UK over the 3 months to 30 August 2016.

Direct Marketing Daily Rate Histogram in the UK

Direct Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing within the UK.

Direct Marketing Hourly Rate Trend in the UK

Direct Marketing
Top 17 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 30 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +36 52 £343 +14.16% 8
London +7 37 £400 -5.88% 5
South West +19 9 £325 +48.57% 1
Bristol +5 8 £325 +48.57% 1
North West - 4 £200 - 1
City of London +29 3 £350 +133.33% 1
Manchester - 3 £200 -
East of England - 2 £290 -
Hertfordshire - 2 £290 -
Hammersmith - 1 - -
Berkshire - 1 - -
Somerset - 1 £300 -
South East - 1 - -
Reading - 1 - -
Street - 1 £300 -
Liverpool - 1 £300 -
Merseyside - 1 £300 - 1

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 30 August 2016, IT contractor jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Direct Marketing.

1 72 (100.00%) Marketing
2 32 (44.44%) Analytics
3 28 (38.89%) Retail
4 24 (33.33%) SQL
5 21 (29.17%) CRM
6 19 (26.39%) Digital Marketing
7 18 (25.00%) SAS
8 17 (23.61%) B2C
9 16 (22.22%) Customer Analytics
10 15 (20.83%) Customer Insight
11 13 (18.06%) Degree
12 12 (16.67%) R
13 11 (15.28%) Coaching
13 11 (15.28%) Analytical Skills
14 9 (12.50%) Campaign Management
15 8 (11.11%) Zachman Framework
15 8 (11.11%) TOGAF
15 8 (11.11%) Statistics
16 7 (9.72%) Google
16 7 (9.72%) Google Analytics
16 7 (9.72%) Python
16 7 (9.72%) SQL Server
16 7 (9.72%) Campaign Analysis
17 6 (8.33%) Big Data
17 6 (8.33%) Actionable Insight
17 6 (8.33%) .NET
17 6 (8.33%) MS Excel
17 6 (8.33%) XML
17 6 (8.33%) Finance
17 6 (8.33%) Advertising

Direct Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (25.00%) SAS
2 4 (5.56%) Apache Spark
3 2 (2.78%) CMS
3 2 (2.78%) WordPress
Applications
1 6 (8.33%) MS Excel
2 5 (6.94%) MS Office
3 3 (4.17%) SPSS
4 2 (2.78%) MS PowerPoint
5 1 (1.39%) Photoshop
Business Applications
1 5 (6.94%) Unica
2 1 (1.39%) Adobe Campaign
2 1 (1.39%) Eloqua
2 1 (1.39%) FastStats
Cloud Services
1 7 (9.72%) Google Analytics
2 1 (1.39%) Microsoft Azure
Communications & Networking
1 5 (6.94%) SMS
2 1 (1.39%) Internet
2 1 (1.39%) Intranet
Database & Business Intelligence
1 7 (9.72%) SQL Server
2 6 (8.33%) Base SAS
2 6 (8.33%) Big Data
3 5 (6.94%) DTS
3 5 (6.94%) SQL Server Integration Services
3 5 (6.94%) SQL Server Reporting Services
4 4 (5.56%) Hadoop
4 4 (5.56%) Relational Database
5 3 (4.17%) Data Warehouse
5 3 (4.17%) SAS Enterprise Guide
6 2 (2.78%) SQL Server 2000
6 2 (2.78%) SQL Server 2005
6 2 (2.78%) SQL Server 2008
7 1 (1.39%) Data Mining
7 1 (1.39%) MongoDB
7 1 (1.39%) PostgreSQL
7 1 (1.39%) RDBMS
Development Applications
1 1 (1.39%) SQL Server Management Studio (SSMS)
General
1 72 (100.00%) Marketing
2 28 (38.89%) Retail
3 6 (8.33%) Advertising
3 6 (8.33%) Finance
4 4 (5.56%) Publishing
5 3 (4.17%) Brand Awareness
5 3 (4.17%) Telecoms
6 2 (2.78%) Banking
6 2 (2.78%) Billing
6 2 (2.78%) Legal
7 1 (1.39%) French Language
7 1 (1.39%) Games
7 1 (1.39%) German Language
7 1 (1.39%) Russian Language
7 1 (1.39%) Turkish Language
Job Titles
1 28 (38.89%) Analyst
2 15 (20.83%) Architect
3 14 (19.44%) Solutions Architect
4 13 (18.06%) Insight Analyst
5 12 (16.67%) Marketing Analyst
6 9 (12.50%) SAS Analyst
7 7 (9.72%) Customer Analyst
8 5 (6.94%) Campaign Analyst
8 5 (6.94%) CRM Analyst
8 5 (6.94%) Customer Insight Analyst
8 5 (6.94%) Developer
8 5 (6.94%) Lead Solutions Architect
8 5 (6.94%) Marketing Insight Analyst
8 5 (6.94%) SAS Insight Analyst
8 5 (6.94%) SAS Marketing Analyst
8 5 (6.94%) SQL Developer
9 4 (5.56%) CRM Manager
9 4 (5.56%) Data Analyst
9 4 (5.56%) Senior Architect
9 4 (5.56%) Senior Solutions Architect
Libraries, Frameworks & Software Standards
1 6 (8.33%) .NET
1 6 (8.33%) XML
2 4 (5.56%) HTML
2 4 (5.56%) Kafka
3 1 (1.39%) .NET Framework
3 1 (1.39%) AngularJS
3 1 (1.39%) CSS
3 1 (1.39%) REST
3 1 (1.39%) Spring
Miscellaneous
1 11 (15.28%) Analytical Skills
2 8 (11.11%) Statistics
3 4 (5.56%) Digital Media
3 4 (5.56%) Mathematics
3 4 (5.56%) New Media
4 3 (4.17%) Computer Science
4 3 (4.17%) Copywriting
4 3 (4.17%) Data Structures
4 3 (4.17%) Economics
4 3 (4.17%) User Experience
5 2 (2.78%) Blog
5 2 (2.78%) Enterprise Software
5 2 (2.78%) Social Media
5 2 (2.78%) Social Network
6 1 (1.39%) Credit Risk
6 1 (1.39%) Data Extraction
6 1 (1.39%) Data Protection Act
6 1 (1.39%) FMCG
6 1 (1.39%) Over-the-Top Content
6 1 (1.39%) Visualisation
Operating Systems
1 1 (1.39%) Android
1 1 (1.39%) Apple iOS
1 1 (1.39%) Linux
1 1 (1.39%) Windows
1 1 (1.39%) Windows Server
Processes & Methodologies
1 32 (44.44%) Analytics
2 21 (29.17%) CRM
3 19 (26.39%) Digital Marketing
4 17 (23.61%) B2C
5 16 (22.22%) Customer Analytics
6 15 (20.83%) Customer Insight
7 11 (15.28%) Coaching
8 9 (12.50%) Campaign Management
9 8 (11.11%) TOGAF
9 8 (11.11%) Zachman Framework
10 7 (9.72%) Campaign Analysis
11 6 (8.33%) Actionable Insight
12 5 (6.94%) Customer Analysis
12 5 (6.94%) Email Marketing
12 5 (6.94%) Outbound Marketing
12 5 (6.94%) Statistical Modelling
12 5 (6.94%) Translating Business Requirements
12 5 (6.94%) Web Development
13 4 (5.56%) Data Cleansing
13 4 (5.56%) SEO
Programming Languages
1 24 (33.33%) SQL
2 12 (16.67%) R
3 7 (9.72%) Python
4 5 (6.94%) T-SQL
5 4 (5.56%) Scala
5 4 (5.56%) VBA
6 1 (1.39%) C
6 1 (1.39%) Java
6 1 (1.39%) JavaScript
6 1 (1.39%) MATLAB
6 1 (1.39%) SAS Macro
Qualifications
1 13 (18.06%) Degree
2 1 (1.39%) SC Cleared
2 1 (1.39%) Security Cleared
Quality Assurance & Compliance
1 5 (6.94%) QA
Vendors
1 7 (9.72%) Google
2 4 (5.56%) Facebook
2 4 (5.56%) IBM
2 4 (5.56%) Teradata
3 2 (2.78%) Oracle
3 2 (2.78%) Twitter
4 1 (1.39%) Adobe
4 1 (1.39%) Apteco
4 1 (1.39%) Microsoft
4 1 (1.39%) Salesforce.com
Bristol, Avon
Reed Technology
Rate: £350 - £425 per day
Posted: 5 days ago