The table below looks at the statistics for Direct Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 5 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Mar 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 551 530 494
Rank change year-on-year
-21 -36
Contract jobs citing Direct Marketing 28 34 29
As % of all contract IT jobs located in the UK 0.054% 0.068% 0.066%
As % of the Processes & Methodologies category 0.071% 0.091% 0.090%
Number of daily rates quoted 21 19 16
Average daily rate
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of your Daily Rate
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£375 £338 £263
Average daily rate % change year-on-year
+11.11% +28.57%
90% offered a daily rate of more than £158 £281 £208
10% offered a daily rate of more than £475 £615 £350
UK excluding London average daily rate £325 £265 £340
% change year-on-year
+22.64% -22.05%
Number of hourly rates quoted 0 1 0
Average hourly rate - £27.00 -
UK excluding London average hourly rate - £27.00 -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
39429 37564 32100
As % of all contract IT jobs located in the UK 76.02% 75.01% 72.89%
Number of daily rates quoted 24726 22718 19169
Average daily rate £420 £401 £400
Average daily rate % change year-on-year
+4.86% +0.12%
90% offered a daily rate of more than £280 £275 £275
10% offered a daily rate of more than £575 £568 £575
UK excluding London average daily rate £400 £375 £363
% change year-on-year
+6.66% +3.44%
Number of hourly rates quoted 1056 1102 1125
Average hourly rate £27.50 £27.50 £30.00
Average hourly rate % change year-on-year
- -8.33%
90% offered a hourly rate of more than £12.10 £12.25 £12.00
10% offered a hourly rate of more than £49.50 £50.00 £50.00
UK excluding London average hourly rate £30.00 £27.50 £31.00
% change year-on-year
+9.09% -11.29%

Direct Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Direct Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing within the UK.

Direct Marketing Daily Rate Trend in the UK

Direct Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing within the UK over the 3 months to 5 March 2015.

Direct Marketing Daily Rate Histogram in the UK

Direct Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing within the UK.

Direct Marketing Hourly Rate Trend in the UK

Direct Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 5 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -18 25 £363 +5.45% 25
South West -7 9 £225 -30.76%
London -8 9 £394 +12.50% 16
Bristol -7 7 £225 -30.76%
West Midlands -2 4 £325 -
Berkshire -4 3 £400 +95.12%
South East -20 3 £400 +50.94% 2
City of London +11 2 £425 +23.63% 6
Edinburgh +6 2 - -
Scotland -4 2 - -
East of England - - - -
Wales - - - -
North West - - - - 4
Basingstoke - - - -
Fordingbridge - - - -
Harrogate - - - -
Hampshire - - - -
Herefordshire - - - -
Kent - - - -
North Yorkshire - - - -
Shropshire - - - -
Yorkshire - - - - 2
Luton - - - -
Maidenhead - - - -
Maidstone - - - -
Manchester - - - - 2
Reading - - - -
Romford - - - - 3
Ross-on-Wye - - - -
Salford - - - -

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 5 March 2015, IT contractor jobs within the UK citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 56 (100.00%) Marketing
2 37 (66.07%) SQL
3 28 (50.00%) Analytics
4 26 (46.43%) SAS
5 20 (35.71%) CRM
6 19 (33.93%) Analytical Skills
7 18 (32.14%) Campaign Management
8 17 (30.36%) Finance
9 11 (19.64%) Marketing Analytics
10 7 (12.50%) Data Protection
10 7 (12.50%) Retail
10 7 (12.50%) Degree
11 6 (10.71%) Unica
11 6 (10.71%) QA
11 6 (10.71%) Digital Marketing
11 6 (10.71%) Teradata
11 6 (10.71%) E-Commerce
11 6 (10.71%) Data Modelling
12 5 (8.93%) .NET
12 5 (8.93%) SQL Server
12 5 (8.93%) MS Office
12 5 (8.93%) Stakeholder Management
12 5 (8.93%) SPSS
13 4 (7.14%) Adobe
13 4 (7.14%) SQL Server 2000
13 4 (7.14%) Project Management
13 4 (7.14%) MS Excel
13 4 (7.14%) SMS
13 4 (7.14%) Business Intelligence
13 4 (7.14%) Web Development

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 5 March 2015, IT contractor jobs within the UK citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 26 (46.43%) SAS
2 2 (3.57%) CMS
2 2 (3.57%) Drupal
3 1 (1.79%) Confluence
3 1 (1.79%) IIS
Applications
1 5 (8.93%) MS Office
1 5 (8.93%) SPSS
2 4 (7.14%) MS Excel
Business Applications
1 3 (5.36%) Google Analytics
2 2 (3.57%) WebTrends
2 2 (3.57%) Optimost
3 1 (1.79%) Unica Affinium
3 1 (1.79%) SAP InfiniteInsight
Cloud Services
1 1 (1.79%) Amazon AWS
1 1 (1.79%) Rackspace Cloud
Communications & Networking
1 4 (7.14%) SMS
2 1 (1.79%) Intranet
Database & Business Intelligence
1 5 (8.93%) SQL Server
2 4 (7.14%) SQL Server 2000
3 3 (5.36%) Relational Database
3 3 (5.36%) SQL Server Integration Services
3 3 (5.36%) Data Mining
4 2 (3.57%) DTS
4 2 (3.57%) SQL Server 2005
4 2 (3.57%) Data Mart
4 2 (3.57%) SQL Server Reporting Services
4 2 (3.57%) SQL Server 2008
5 1 (1.79%) Clementine
5 1 (1.79%) Data Warehouse
Development Applications
1 1 (1.79%) Git (software)
1 1 (1.79%) JIRA
1 1 (1.79%) NUnit
1 1 (1.79%) Subversion
General
1 56 (100.00%) Marketing
2 17 (30.36%) Finance
3 7 (12.50%) Retail
4 2 (3.57%) Telecoms
5 1 (1.79%) Banking
5 1 (1.79%) Games
5 1 (1.79%) Pharmaceutical
Job Titles
1 27 (48.21%) Analyst
2 11 (19.64%) Data Analyst
2 11 (19.64%) Campaign Analyst
3 6 (10.71%) Marketing Analyst
3 6 (10.71%) Developer
4 5 (8.93%) Senior Analyst
5 3 (5.36%) Insight Analyst
5 3 (5.36%) Marketing Data Analyst
5 3 (5.36%) Project Manager
6 2 (3.57%) Web Manager
6 2 (3.57%) SQL Developer
6 2 (3.57%) Delivery Manager
6 2 (3.57%) SAS Analyst
6 2 (3.57%) Senior Marketing Analyst
6 2 (3.57%) Senior Insight Analyst
6 2 (3.57%) Web Analytics Manager
6 2 (3.57%) Campaign Manager
6 2 (3.57%) Drupal Developer
6 2 (3.57%) CRM Analyst
7 1 (1.79%) Teradata Analyst
Libraries, Frameworks & Software Standards
1 5 (8.93%) .NET
2 2 (3.57%) XML
3 1 (1.79%) Velocity
3 1 (1.79%) jQuery
3 1 (1.79%) HTML
3 1 (1.79%) ASP.NET
3 1 (1.79%) ATL
3 1 (1.79%) CSS
3 1 (1.79%) SOAP
3 1 (1.79%) Web Services
Miscellaneous
1 19 (33.93%) Analytical Skills
2 3 (5.36%) Mathematics
3 2 (3.57%) Copywriting
3 2 (3.57%) Open Source
4 1 (1.79%) Visualisation
4 1 (1.79%) FMCG
4 1 (1.79%) Digital Media
4 1 (1.79%) Statistics
4 1 (1.79%) Physics
4 1 (1.79%) Psychology
4 1 (1.79%) Computer Science
4 1 (1.79%) Clustering
4 1 (1.79%) Management Information System
Operating Systems
1 3 (5.36%) UNIX
Processes & Methodologies
1 28 (50.00%) Analytics
2 20 (35.71%) CRM
3 18 (32.14%) Campaign Management
4 11 (19.64%) Marketing Analytics
5 7 (12.50%) Data Protection
6 6 (10.71%) Digital Marketing
6 6 (10.71%) E-Commerce
6 6 (10.71%) Data Modelling
7 5 (8.93%) Stakeholder Management
8 4 (7.14%) Project Management
8 4 (7.14%) Business Intelligence
8 4 (7.14%) Web Development
8 4 (7.14%) Multivariate Testing
8 4 (7.14%) Customer Engagement
8 4 (7.14%) Line Management
9 3 (5.36%) Customer Segmentation
9 3 (5.36%) Data Mapping
9 3 (5.36%) Statistical Analysis
9 3 (5.36%) Database Marketing
9 3 (5.36%) Data Analysis
Programming Languages
1 37 (66.07%) SQL
2 3 (5.36%) T-SQL
3 1 (1.79%) R
3 1 (1.79%) SAS Macro
3 1 (1.79%) VB
3 1 (1.79%) VB.NET
3 1 (1.79%) VBA
3 1 (1.79%) C#
3 1 (1.79%) Java
3 1 (1.79%) JavaScript
Qualifications
1 7 (12.50%) Degree
2 2 (3.57%) VCP4
3 1 (1.79%) ISEB
Quality Assurance & Compliance
1 6 (10.71%) QA
Vendors
1 6 (10.71%) Unica
1 6 (10.71%) Teradata
2 4 (7.14%) Adobe
3 3 (5.36%) Aprimo
3 3 (5.36%) Google
3 3 (5.36%) Chordiant
3 3 (5.36%) Salesforce.com
4 2 (3.57%) Siebel
4 2 (3.57%) IBM
4 2 (3.57%) Omniture
4 2 (3.57%) Alterian
4 2 (3.57%) Epiphany
4 2 (3.57%) Tableau
4 2 (3.57%) HubSpot
4 2 (3.57%) ExactTarget
5 1 (1.79%) Neolane
5 1 (1.79%) Eloqua
5 1 (1.79%) Rackspace
5 1 (1.79%) EPiServer
5 1 (1.79%) Microsoft
City of London
Progressive Recruitment
Rate: £400 - £450 per day
Posted: 8 days ago
City of London
Progressive Recruitment
Rate: £300 - £350 per day + competitive
Posted: 14 days ago