The table below looks at the statistics for Direct Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 30 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Jun 2016
Same period 2015 Same period 2014
Direct Marketing
Rank 613 613 604
Rank change year-on-year
0 -9
Contract jobs citing Direct Marketing 34 20 27
As % of all contract IT jobs located in the UK 0.063% 0.036% 0.050%
As % of the Processes & Methodologies category 0.077% 0.045% 0.064%
Number of daily rates quoted 26 8 22
Median daily rate £314 £338 £263
Median daily rate % change year-on-year
-7.03% +28.57%
90% offered a daily rate of more than £200 £168 £125
10% offered a daily rate of more than £450 £433 £448
UK excluding London median daily rate £200 £338 £350
% change year-on-year
-40.74% -3.57%
Number of hourly rates quoted 3 0 0
Median hourly rate £20.00 - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44155 44688 42248
As % of all contract IT jobs located in the UK 82.30% 79.64% 78.37%
Number of daily rates quoted 29326 28799 26498
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £295 £285 £275
10% offered a daily rate of more than £600 £575 £568
UK excluding London median daily rate £400 £383 £375
% change year-on-year
+4.57% +2.00%
Number of hourly rates quoted 1051 1198 1222
Median hourly rate £28.00 £28.69 £27.50
Median hourly rate % change year-on-year
-2.40% +4.32%
90% offered a hourly rate of more than £13.00 £12.36 £13.00
10% offered a hourly rate of more than £47.83 £50.00 £47.50
UK excluding London median hourly rate £28.50 £30.00 £30.00
% change year-on-year
-5.00% -

Direct Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Direct Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing within the UK.

Direct Marketing Daily Rate Trend in the UK

Direct Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing within the UK over the 3 months to 30 June 2016.

Direct Marketing Daily Rate Histogram in the UK

Direct Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing within the UK.

Direct Marketing Hourly Rate Trend in the UK

Direct Marketing
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 30 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +24 33 £325 -3.70% 11
London +25 26 £325 -10.34% 4
City of London +57 4 £475 +216.66%
South West +11 4 £325 +85.71% 2
Bristol +10 4 £325 +85.71% 1
North West - 2 £200 - 1
Manchester - 2 £200 - 1
South East +8 1 - - 3
Hammersmith - 1 - -
Berkshire - 1 - -
Reading - 1 - -

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 30 June 2016, IT contractor jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Direct Marketing.

1 66 (100.00%) Marketing
2 25 (37.88%) CRM
3 22 (33.33%) SQL
4 19 (28.79%) Retail
5 18 (27.27%) Analytics
6 15 (22.73%) SAS
7 14 (21.21%) Digital Marketing
7 14 (21.21%) Campaign Management
7 14 (21.21%) Analytical Skills
8 11 (16.67%) Degree
9 9 (13.64%) Data Warehouse
10 8 (12.12%) VBA
10 8 (12.12%) MS Excel
10 8 (12.12%) B2C
10 8 (12.12%) Customer Insight
10 8 (12.12%) Coaching
11 7 (10.61%) Customer Analytics
11 7 (10.61%) MS Office
11 7 (10.61%) Agile Software Development
11 7 (10.61%) Banking
11 7 (10.61%) Database Marketing
12 6 (9.09%) Email Marketing
12 6 (9.09%) Use Case
12 6 (9.09%) Business Analysis
12 6 (9.09%) Publishing
12 6 (9.09%) Waterfall
12 6 (9.09%) R
12 6 (9.09%) User Stories
12 6 (9.09%) Campaign Analysis
12 6 (9.09%) SDLC

Direct Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (22.73%) SAS
2 2 (3.03%) CMS
2 2 (3.03%) WordPress
Applications
1 8 (12.12%) MS Excel
2 7 (10.61%) MS Office
3 4 (6.06%) SPSS
4 2 (3.03%) MS PowerPoint
5 1 (1.52%) Photoshop
Business Applications
1 3 (4.55%) Unica
2 2 (3.03%) Eloqua
2 2 (3.03%) FastStats
3 1 (1.52%) Adobe Campaign
Cloud Services
1 5 (7.58%) Google Analytics
2 1 (1.52%) Microsoft Azure
Communications & Networking
1 5 (7.58%) SMS
2 1 (1.52%) Internet
2 1 (1.52%) Intranet
Database & Business Intelligence
1 9 (13.64%) Data Warehouse
2 5 (7.58%) Relational Database
2 5 (7.58%) SQL Server
3 4 (6.06%) Base SAS
4 3 (4.55%) SAS Enterprise Guide
5 2 (3.03%) DTS
5 2 (3.03%) SQL Server 2000
5 2 (3.03%) SQL Server 2005
5 2 (3.03%) SQL Server 2008
5 2 (3.03%) SQL Server Integration Services
5 2 (3.03%) SQL Server Reporting Services
6 1 (1.52%) Big Data
6 1 (1.52%) Data Mining
6 1 (1.52%) MongoDB
6 1 (1.52%) PostgreSQL
6 1 (1.52%) RDBMS
Development Applications
1 2 (3.03%) SQL Server Management Studio (SSMS)
General
1 66 (100.00%) Marketing
2 19 (28.79%) Retail
3 7 (10.61%) Banking
4 6 (9.09%) Publishing
5 3 (4.55%) Advertising
5 3 (4.55%) Finance
5 3 (4.55%) Legal
6 2 (3.03%) Billing
6 2 (3.03%) Brand Awareness
7 1 (1.52%) French Language
7 1 (1.52%) Games
7 1 (1.52%) German Language
7 1 (1.52%) Russian Language
7 1 (1.52%) Telecoms
7 1 (1.52%) Turkish Language
Job Titles
1 30 (45.45%) Analyst
2 13 (19.70%) Insight Analyst
3 11 (16.67%) Marketing Analyst
4 7 (10.61%) Business Analyst
4 7 (10.61%) Campaign Manager
4 7 (10.61%) CRM Manager
4 7 (10.61%) Customer Analyst
4 7 (10.61%) Marketing Manager
5 6 (9.09%) Architect
5 6 (9.09%) Data Analyst
5 6 (9.09%) SAS Analyst
5 6 (9.09%) Solutions Architect
6 5 (7.58%) Customer Insight Analyst
6 5 (7.58%) Marketing Insight Analyst
7 4 (6.06%) CRM Analyst
7 4 (6.06%) SAS Marketing Analyst
7 4 (6.06%) Senior Architect
7 4 (6.06%) Senior Solutions Architect
8 3 (4.55%) Campaign Analyst
8 3 (4.55%) Operations Manager
Libraries, Frameworks & Software Standards
1 4 (6.06%) HTML
2 3 (4.55%) .NET
2 3 (4.55%) XML
3 1 (1.52%) .NET Framework
3 1 (1.52%) AngularJS
3 1 (1.52%) CSS
3 1 (1.52%) REST
3 1 (1.52%) Spring
Miscellaneous
1 14 (21.21%) Analytical Skills
2 5 (7.58%) Mathematics
3 3 (4.55%) Computer Science
3 3 (4.55%) Copywriting
3 3 (4.55%) Data Structures
3 3 (4.55%) Economics
3 3 (4.55%) New Media
3 3 (4.55%) Statistics
4 2 (3.03%) Blog
4 2 (3.03%) Data Extraction
4 2 (3.03%) Data Protection Act
4 2 (3.03%) Digital Media
4 2 (3.03%) Enterprise Software
4 2 (3.03%) Social Media
4 2 (3.03%) Social Network
5 1 (1.52%) User Experience
Operating Systems
1 1 (1.52%) Android
1 1 (1.52%) Apple iOS
1 1 (1.52%) Linux
1 1 (1.52%) Windows
1 1 (1.52%) Windows Server
Processes & Methodologies
1 25 (37.88%) CRM
2 18 (27.27%) Analytics
3 14 (21.21%) Campaign Management
3 14 (21.21%) Digital Marketing
4 8 (12.12%) B2C
4 8 (12.12%) Coaching
4 8 (12.12%) Customer Insight
5 7 (10.61%) Agile Software Development
5 7 (10.61%) Customer Analytics
5 7 (10.61%) Database Marketing
6 6 (9.09%) Business Analysis
6 6 (9.09%) Campaign Analysis
6 6 (9.09%) Email Marketing
6 6 (9.09%) SDLC
6 6 (9.09%) Use Case
6 6 (9.09%) User Stories
6 6 (9.09%) Waterfall
7 5 (7.58%) B2B
7 5 (7.58%) Marketing Analytics
7 5 (7.58%) Project Management
Programming Languages
1 22 (33.33%) SQL
2 8 (12.12%) VBA
3 6 (9.09%) R
4 3 (4.55%) C
4 3 (4.55%) Python
5 2 (3.03%) T-SQL
6 1 (1.52%) Java
6 1 (1.52%) JavaScript
Qualifications
1 11 (16.67%) Degree
2 1 (1.52%) SC Cleared
2 1 (1.52%) Security Cleared
Quality Assurance & Compliance
1 2 (3.03%) QA
Vendors
1 5 (7.58%) Google
2 3 (4.55%) Teradata
3 2 (3.03%) Apteco
3 2 (3.03%) Facebook
3 2 (3.03%) Oracle
3 2 (3.03%) Twitter
4 1 (1.52%) Adobe
4 1 (1.52%) Microsoft
4 1 (1.52%) Salesforce.com
Manchester, Lancashire
Parallel Consulting
Rate: Market Rate
Posted: 19 hours ago
London
McGregor Boyall
Rate: £200 - £250 per day
Posted: 2 days ago
Bristol, Avon
Parallel Consulting
Rate: £1 per day + COMPETITIVE MARKET RATE
Posted: 5 days ago