The table below looks at the statistics for Direct Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Direct Marketing
Rank 597 583 548
Rank change year-on-year
-14 -35
Contract jobs citing Direct Marketing 29 29 40
As % of all contract IT jobs located in the UK 0.056% 0.056% 0.080%
As % of the Processes & Methodologies category 0.069% 0.072% 0.11%
Number of daily rates quoted 23 21 24
Average daily rate £300 £375 £300
Average daily rate % change year-on-year
-20.00% +25.00%
90% offered a daily rate of more than £275 £158 £190
10% offered a daily rate of more than £447 £500 £493
UK excluding London average daily rate £350 £350 £200
% change year-on-year
- +75.00%
Number of hourly rates quoted 0 0 2
Average hourly rate - - £26.50
UK excluding London average hourly rate - - £26.50

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41792 40196 38042
As % of all contract IT jobs located in the UK 81.24% 77.62% 76.51%
Number of daily rates quoted 27320 25624 23044
Average daily rate £425 £420 £400
Average daily rate % change year-on-year
+1.19% +5.00%
90% offered a daily rate of more than £300 £280 £273
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1199 1072 1163
Average hourly rate £40.00 £26.50 £27.50
Average hourly rate % change year-on-year
+50.94% -3.63%
90% offered a hourly rate of more than £13.00 £12.00 £12.50
10% offered a hourly rate of more than £57.00 £46.25 £52.40
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Direct Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Direct Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing within the UK.

Direct Marketing Daily Rate Trend in the UK

Direct Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing within the UK over the 3 months to 12 February 2016.

Direct Marketing Daily Rate Histogram in the UK

Direct Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing within the UK.

Direct Marketing Hourly Rate Trend in the UK

Direct Marketing
Top 22 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 12 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -2 27 £300 -17.24% 17
London +13 15 £300 -27.27% 5
West Yorkshire - 5 £375 -
Yorkshire - 5 £375 - 2
Leeds - 4 £375 -
North West -15 3 £275 -21.42% 4
South Wales - 2 £325 -
East Midlands - 2 £290 -
Cardiff - 2 £325 -
Chester - 2 £275 -
Cheshire - 2 £275 -
Wales - 2 £325 -
City of London +35 1 £700 - 1
South East +15 1 - - 2
Berkshire +6 1 - - 1
South West -4 1 £325 +30.00% 4
Bristol -7 1 £325 +30.00% 1
Manchester -15 1 £300 -14.28% 4
Nottingham - 1 - -
Northamptonshire - 1 £290 -
Nottinghamshire - 1 - -
Halifax - 1 £453 -

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 12 February 2016, IT contractor jobs within the UK citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 66 (100.00%) Marketing
2 19 (28.79%) SQL
3 18 (27.27%) Campaign Management
4 16 (24.24%) Analytical Skills
5 13 (19.70%) Finance
5 13 (19.70%) Banking
6 12 (18.18%) CRM
7 11 (16.67%) Retail
7 11 (16.67%) Analytics
8 10 (15.15%) Agile Software Development
8 10 (15.15%) SQL Server 2000
8 10 (15.15%) SQL Server
8 10 (15.15%) .NET
9 8 (12.12%) QA
10 7 (10.61%) Database Marketing
10 7 (10.61%) Web Development
10 7 (10.61%) Business Analysis
10 7 (10.61%) SAS
11 6 (9.09%) Data Warehouse
11 6 (9.09%) DTS
11 6 (9.09%) XML
11 6 (9.09%) CSS
11 6 (9.09%) T-SQL
11 6 (9.09%) HTML
11 6 (9.09%) Project Management
11 6 (9.09%) Stakeholder Management
11 6 (9.09%) SQL Server 2005
11 6 (9.09%) SQL Server Integration Services
11 6 (9.09%) SQL Server Reporting Services
11 6 (9.09%) Digital Marketing

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 12 February 2016, IT contractor jobs within the UK citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (10.61%) SAS
2 4 (6.06%) Confluence
2 4 (6.06%) IIS
3 2 (3.03%) Apache Spark
4 1 (1.52%) Drupal
Applications
1 3 (4.55%) MS Excel
2 2 (3.03%) MS Project
2 2 (3.03%) SPSS
3 1 (1.52%) MS Office
Business Applications
1 2 (3.03%) Unica
2 1 (1.52%) Adobe Campaign
2 1 (1.52%) FastStats
Cloud Services
1 5 (7.58%) Google Analytics
2 4 (6.06%) Amazon AWS
2 4 (6.06%) Rackspace Cloud
3 1 (1.52%) Adobe Analytics
3 1 (1.52%) Pure360
3 1 (1.52%) Responsys
3 1 (1.52%) SmartFocus
Communications & Networking
1 1 (1.52%) SMS
Database & Business Intelligence
1 10 (15.15%) SQL Server
1 10 (15.15%) SQL Server 2000
2 6 (9.09%) Big Data
2 6 (9.09%) Data Warehouse
2 6 (9.09%) DTS
2 6 (9.09%) SQL Server 2005
2 6 (9.09%) SQL Server 2008
2 6 (9.09%) SQL Server Integration Services
2 6 (9.09%) SQL Server Reporting Services
3 2 (3.03%) Base SAS
3 2 (3.03%) Data Mining
3 2 (3.03%) Hadoop
3 2 (3.03%) Relational Database
3 2 (3.03%) SAS Enterprise Guide
4 1 (1.52%) BusinessObjects
4 1 (1.52%) CouchDB
4 1 (1.52%) MongoDB
4 1 (1.52%) MySQL
4 1 (1.52%) NoSQL
Development Applications
1 5 (7.58%) Git (software)
2 4 (6.06%) JIRA
2 4 (6.06%) NUnit
2 4 (6.06%) Subversion
General
1 66 (100.00%) Marketing
2 13 (19.70%) Banking
2 13 (19.70%) Finance
3 11 (16.67%) Retail
4 5 (7.58%) Advertising
4 5 (7.58%) Games
5 4 (6.06%) Telecoms
6 1 (1.52%) Automotive
6 1 (1.52%) Brand Awareness
6 1 (1.52%) Law
6 1 (1.52%) Legal
6 1 (1.52%) Publishing
Job Titles
1 18 (27.27%) Marketing Manager
2 17 (25.76%) Analyst
3 11 (16.67%) Campaign Manager
3 11 (16.67%) Developer
4 8 (12.12%) Insight Analyst
5 6 (9.09%) Business Analyst
5 6 (9.09%) SQL Developer
6 5 (7.58%) Data Analyst
7 4 (6.06%) Digital Marketing Manager
7 4 (6.06%) EPiServer Developer
7 4 (6.06%) Marketing Analyst
8 3 (4.55%) CRM Manager
8 3 (4.55%) Data Insight Analyst
8 3 (4.55%) Insight Data Analyst
8 3 (4.55%) Marketing Insight Analyst
8 3 (4.55%) Marketing Project Manager
8 3 (4.55%) SAS Analyst
8 3 (4.55%) SAS Insight Analyst
8 3 (4.55%) SAS Marketing Analyst
8 3 (4.55%) T-SQL Developer
Libraries, Frameworks & Software Standards
1 10 (15.15%) .NET
2 6 (9.09%) CSS
2 6 (9.09%) HTML
2 6 (9.09%) XML
3 5 (7.58%) Web Services
4 4 (6.06%) ASP.NET
4 4 (6.06%) jQuery
4 4 (6.06%) SOAP
5 2 (3.03%) CSS3
5 2 (3.03%) HTML5
6 1 (1.52%) LAMP
6 1 (1.52%) Sass
6 1 (1.52%) Semantic HTML
6 1 (1.52%) Silex
6 1 (1.52%) Symfony
6 1 (1.52%) Twitter Bootstrap
6 1 (1.52%) UIKit
Miscellaneous
1 16 (24.24%) Analytical Skills
2 5 (7.58%) Digital Media
3 4 (6.06%) Clustering
3 4 (6.06%) Hybrid Cloud
4 3 (4.55%) New Media
4 3 (4.55%) User Experience
5 2 (3.03%) Mobile App
5 2 (3.03%) Social Media
6 1 (1.52%) Blog
6 1 (1.52%) Computer Science
6 1 (1.52%) Data Extraction
6 1 (1.52%) Data Structures
6 1 (1.52%) Economics
6 1 (1.52%) Mathematics
6 1 (1.52%) Statistics
6 1 (1.52%) Visualisation
Processes & Methodologies
1 18 (27.27%) Campaign Management
2 12 (18.18%) CRM
3 11 (16.67%) Analytics
4 10 (15.15%) Agile Software Development
5 7 (10.61%) Business Analysis
5 7 (10.61%) Database Marketing
5 7 (10.61%) Web Development
6 6 (9.09%) Digital Marketing
6 6 (9.09%) Project Management
6 6 (9.09%) Stakeholder Management
6 6 (9.09%) Translating Business Requirements
7 5 (7.58%) Data Analytics
7 5 (7.58%) E-Commerce
7 5 (7.58%) SDLC
7 5 (7.58%) Use Case
7 5 (7.58%) User Stories
7 5 (7.58%) Waterfall
8 4 (6.06%) Big Data Analytics
8 4 (6.06%) OO
8 4 (6.06%) TDD
Programming Languages
1 19 (28.79%) SQL
2 6 (9.09%) T-SQL
3 4 (6.06%) C#
3 4 (6.06%) JavaScript
3 4 (6.06%) Python
3 4 (6.06%) R
4 3 (4.55%) VBA
5 1 (1.52%) C
5 1 (1.52%) Java
5 1 (1.52%) PHP
5 1 (1.52%) PHP 5
Qualifications
1 5 (7.58%) Degree
Quality Assurance & Compliance
1 8 (12.12%) QA
Vendors
1 5 (7.58%) Google
2 4 (6.06%) EPiServer
2 4 (6.06%) Microsoft
2 4 (6.06%) Rackspace
3 2 (3.03%) Adobe
3 2 (3.03%) Alterian
3 2 (3.03%) ClickTale
3 2 (3.03%) Siebel
3 2 (3.03%) Twitter
4 1 (1.52%) Facebook
4 1 (1.52%) Netezza
4 1 (1.52%) Omniture
4 1 (1.52%) Sysomos
4 1 (1.52%) Tableau
4 1 (1.52%) Teradata
United Kingdom
RAPP
Posted: 12 days ago