The table below looks at the statistics for Direct Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 27 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Jul 2016
Same period 2015 Same period 2014
Direct Marketing
Rank 615 650 586
Rank change year-on-year
+35 -64
Contract jobs citing Direct Marketing 45 24 30
As % of all contract IT jobs located in the UK 0.083% 0.042% 0.056%
As % of the Processes & Methodologies category 0.10% 0.053% 0.071%
Number of daily rates quoted 35 12 21
Median daily rate £340 £388 £325
Median daily rate % change year-on-year
-12.25% +19.23%
90% offered a daily rate of more than £200 £166 £125
10% offered a daily rate of more than £525 £425 £450
UK excluding London median daily rate £325 £263 £350
% change year-on-year
+23.80% -25.00%
Number of hourly rates quoted 3 0 2
Median hourly rate £20.00 - £65.75
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44685 45554 42380
As % of all contract IT jobs located in the UK 82.75% 79.85% 78.61%
Number of daily rates quoted 29541 29536 26295
Median daily rate £435 £413 £400
Median daily rate % change year-on-year
+5.45% +3.12%
90% offered a daily rate of more than £295 £280 £275
10% offered a daily rate of more than £600 £575 £563
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 1045 1193 1184
Median hourly rate £28.50 £28.00 £25.00
Median hourly rate % change year-on-year
+1.78% +12.00%
90% offered a hourly rate of more than £12.58 £12.50 £13.00
10% offered a hourly rate of more than £51.80 £52.17 £47.50
UK excluding London median hourly rate £30.00 £30.00 £26.98
% change year-on-year
- +11.21%

Direct Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Direct Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing within the UK.

Direct Marketing Daily Rate Trend in the UK

Direct Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing within the UK over the 3 months to 27 July 2016.

Direct Marketing Daily Rate Histogram in the UK

Direct Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing within the UK.

Direct Marketing Hourly Rate Trend in the UK

Direct Marketing
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 27 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +6 44 £343 -11.61% 14
London +16 32 £375 -11.76% 7
South West +10 8 £325 +85.71% 1
Bristol +8 8 £325 +85.71%
City of London +53 4 £475 +216.66% 1
North West - 3 £200 -
Manchester - 3 £200 -
Hammersmith - 1 - -
South East - 1 - - 1
Berkshire - 1 - -
Reading - 1 - -

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 27 July 2016, IT contractor jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Direct Marketing.

1 64 (100.00%) Marketing
2 24 (37.50%) SQL
3 22 (34.38%) Analytics
4 21 (32.81%) CRM
5 20 (31.25%) SAS
5 20 (31.25%) Retail
6 16 (25.00%) Digital Marketing
7 13 (20.31%) Customer Insight
7 13 (20.31%) Degree
8 11 (17.19%) B2C
8 11 (17.19%) Analytical Skills
9 10 (15.63%) Coaching
9 10 (15.63%) Campaign Management
9 10 (15.63%) Customer Analytics
10 9 (14.06%) Campaign Analysis
10 9 (14.06%) R
11 8 (12.50%) MS Excel
12 7 (10.94%) MS Office
12 7 (10.94%) VBA
13 6 (9.38%) Email Marketing
13 6 (9.38%) Base SAS
13 6 (9.38%) Customer Analysis
13 6 (9.38%) Zachman Framework
13 6 (9.38%) TOGAF
13 6 (9.38%) Outbound Marketing
13 6 (9.38%) Actionable Insight
14 5 (7.81%) Statistical Modelling
14 5 (7.81%) Marketing Analytics
14 5 (7.81%) New Media
14 5 (7.81%) Relational Database

Direct Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (31.25%) SAS
2 2 (3.13%) CMS
2 2 (3.13%) WordPress
Applications
1 8 (12.50%) MS Excel
2 7 (10.94%) MS Office
3 3 (4.69%) SPSS
4 2 (3.13%) MS PowerPoint
5 1 (1.56%) Photoshop
Business Applications
1 2 (3.13%) Eloqua
1 2 (3.13%) FastStats
1 2 (3.13%) Unica
2 1 (1.56%) Adobe Campaign
Cloud Services
1 5 (7.81%) Google Analytics
2 1 (1.56%) Microsoft Azure
Communications & Networking
1 4 (6.25%) SMS
2 1 (1.56%) Internet
2 1 (1.56%) Intranet
Database & Business Intelligence
1 6 (9.38%) Base SAS
2 5 (7.81%) Data Warehouse
2 5 (7.81%) Relational Database
2 5 (7.81%) SQL Server
3 3 (4.69%) SAS Enterprise Guide
4 2 (3.13%) DTS
4 2 (3.13%) SQL Server Integration Services
4 2 (3.13%) SQL Server Reporting Services
5 1 (1.56%) Big Data
5 1 (1.56%) Data Mining
5 1 (1.56%) MongoDB
5 1 (1.56%) PostgreSQL
5 1 (1.56%) RDBMS
5 1 (1.56%) SQL Server 2000
5 1 (1.56%) SQL Server 2005
5 1 (1.56%) SQL Server 2008
Development Applications
1 2 (3.13%) SQL Server Management Studio (SSMS)
General
1 64 (100.00%) Marketing
2 20 (31.25%) Retail
3 5 (7.81%) Finance
3 5 (7.81%) Publishing
4 4 (6.25%) Banking
5 3 (4.69%) Advertising
5 3 (4.69%) Brand Awareness
5 3 (4.69%) Legal
6 2 (3.13%) Billing
7 1 (1.56%) French Language
7 1 (1.56%) Games
7 1 (1.56%) German Language
7 1 (1.56%) Russian Language
7 1 (1.56%) Telecoms
7 1 (1.56%) Turkish Language
Job Titles
1 30 (46.88%) Analyst
2 14 (21.88%) Insight Analyst
2 14 (21.88%) Marketing Analyst
3 10 (15.63%) SAS Analyst
4 9 (14.06%) Architect
4 9 (14.06%) Solutions Architect
5 7 (10.94%) Customer Analyst
6 6 (9.38%) Data Analyst
6 6 (9.38%) SAS Marketing Analyst
7 5 (7.81%) CRM Manager
7 5 (7.81%) Customer Insight Analyst
7 5 (7.81%) Lead Solutions Architect
7 5 (7.81%) Marketing Insight Analyst
7 5 (7.81%) Marketing Manager
7 5 (7.81%) SAS Insight Analyst
8 4 (6.25%) Business Analyst
8 4 (6.25%) Senior Analyst
8 4 (6.25%) Senior Architect
8 4 (6.25%) Senior Insight Analyst
8 4 (6.25%) Senior Solutions Architect
Libraries, Frameworks & Software Standards
1 4 (6.25%) HTML
2 3 (4.69%) .NET
2 3 (4.69%) XML
3 1 (1.56%) .NET Framework
3 1 (1.56%) AngularJS
3 1 (1.56%) CSS
3 1 (1.56%) REST
3 1 (1.56%) Spring
Miscellaneous
1 11 (17.19%) Analytical Skills
2 5 (7.81%) Mathematics
2 5 (7.81%) New Media
3 4 (6.25%) Data Structures
4 3 (4.69%) Computer Science
4 3 (4.69%) Copywriting
4 3 (4.69%) Economics
4 3 (4.69%) Statistics
4 3 (4.69%) User Experience
5 2 (3.13%) Blog
5 2 (3.13%) Data Extraction
5 2 (3.13%) Data Protection Act
5 2 (3.13%) Digital Media
5 2 (3.13%) Enterprise Software
5 2 (3.13%) Social Media
5 2 (3.13%) Social Network
6 1 (1.56%) Over-the-Top Content
6 1 (1.56%) Visualisation
Operating Systems
1 1 (1.56%) Android
1 1 (1.56%) Apple iOS
1 1 (1.56%) Linux
1 1 (1.56%) Windows
1 1 (1.56%) Windows Server
Processes & Methodologies
1 22 (34.38%) Analytics
2 21 (32.81%) CRM
3 16 (25.00%) Digital Marketing
4 13 (20.31%) Customer Insight
5 11 (17.19%) B2C
6 10 (15.63%) Campaign Management
6 10 (15.63%) Coaching
6 10 (15.63%) Customer Analytics
7 9 (14.06%) Campaign Analysis
8 6 (9.38%) Actionable Insight
8 6 (9.38%) Customer Analysis
8 6 (9.38%) Email Marketing
8 6 (9.38%) Outbound Marketing
8 6 (9.38%) TOGAF
8 6 (9.38%) Zachman Framework
9 5 (7.81%) Data Cleansing
9 5 (7.81%) Marketing Analytics
9 5 (7.81%) Statistical Modelling
10 4 (6.25%) Data Management
10 4 (6.25%) Database Marketing
Programming Languages
1 24 (37.50%) SQL
2 9 (14.06%) R
3 7 (10.94%) VBA
4 3 (4.69%) Python
5 2 (3.13%) C
5 2 (3.13%) T-SQL
6 1 (1.56%) Java
6 1 (1.56%) JavaScript
6 1 (1.56%) MATLAB
6 1 (1.56%) SAS Macro
Qualifications
1 13 (20.31%) Degree
2 1 (1.56%) SC Cleared
2 1 (1.56%) Security Cleared
Quality Assurance & Compliance
1 2 (3.13%) QA
Vendors
1 5 (7.81%) Google
2 4 (6.25%) Teradata
3 2 (3.13%) Apteco
3 2 (3.13%) Facebook
3 2 (3.13%) Oracle
3 2 (3.13%) Twitter
4 1 (1.56%) Adobe
4 1 (1.56%) Microsoft
4 1 (1.56%) Salesforce.com
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