The table below looks at the statistics for Direct Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 19 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
19 Jan 2017
Same period 2016 Same period 2015
Direct Marketing
UK
Rank 555 595 568
Rank change year-on-year
+40 -27
Contract jobs citing Direct Marketing 36 23 24
As % of all contract IT jobs located in the UK 0.080% 0.045% 0.047%
As % of the Processes & Methodologies category 0.098% 0.055% 0.060%
Number of daily rates quoted 19 19 21
Median daily rate £388 £300 £350
Median daily rate % change year-on-year
+29.16% -14.28%
90% offered a daily rate of more than £225 £259 £160
10% offered a daily rate of more than £700 £446 £450
UK excluding London median daily rate £300 £350 £350
% change year-on-year
-14.35% -
Number of hourly rates quoted 2 0 0
Median hourly rate £28.50 - -
UK excluding London median hourly rate £28.50 - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
36765 41589 39944
As % of all contract IT jobs located in the UK 82.20% 81.75% 78.54%
Number of daily rates quoted 24383 26919 25819
Median daily rate £450 £425 £425
Median daily rate % change year-on-year
+5.88% -
90% offered a daily rate of more than £300 £293 £282
10% offered a daily rate of more than £600 £600 £576
UK excluding London median daily rate £405 £400 £390
% change year-on-year
+1.25% +2.56%
Number of hourly rates quoted 929 1211 1063
Median hourly rate £33.28 £37.50 £25.00
Median hourly rate % change year-on-year
-11.25% +50.00%
90% offered a hourly rate of more than £12.50 £13.10 £12.00
10% offered a hourly rate of more than £50.34 £55.00 £47.50
UK excluding London median hourly rate £35.00 £40.00 £26.00
% change year-on-year
-12.50% +53.84%

Direct Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Direct Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing within the UK.

Direct Marketing Daily Rate Trend in the UK

Direct Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing within the UK over the 3 months to 19 January 2017.

Direct Marketing Daily Rate Histogram in the UK

Direct Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing within the UK.

Direct Marketing Hourly Rate Trend in the UK

Direct Marketing
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Direct Marketing within the UK over the 3 months to 19 January 2017.

Direct Marketing Hourly Rate Histogram in the UK

Direct Marketing
Top 21 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 19 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +57 36 £388 +24.00% 9
London +19 14 £600 +100.00% 4
South East +34 13 £325 -35.00% 2
Hampshire - 11 - -
Hammersmith +4 4 £575 +32.94%
Fareham - 4 - -
South West +18 3 £300 +11.52% 1
Bristol +4 3 £300 +11.52% 1
East of England - 3 £300 -
Portsmouth - 3 - -
Oxfordshire - 2 £325 -
Abingdon - 2 £325 -
Essex - 2 - -
North West +23 1 £150 -50.00%
Manchester +14 1 £150 -50.00%
Coventry - 1 £225 -
East Midlands - 1 £263 -
West Midlands - 1 £225 - 1
Northamptonshire - 1 £263 -
Northampton - 1 £263 -
Hertfordshire - 1 £300 -

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 19 January 2017, IT contractor jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Direct Marketing.

1 75 (100.00%) Marketing
2 41 (54.67%) SQL
3 34 (45.33%) Analytics
4 26 (34.67%) Retail
5 21 (28.00%) SQL Server
5 21 (28.00%) XML
6 20 (26.67%) Relational Database
7 19 (25.33%) Project Management
8 18 (24.00%) Finance
8 18 (24.00%) Oracle
9 17 (22.67%) HTML
9 17 (22.67%) JavaScript
9 17 (22.67%) CSS
9 17 (22.67%) Adobe
9 17 (22.67%) Adobe Campaign
10 16 (21.33%) Enterprise Software
10 16 (21.33%) CRM
10 16 (21.33%) PostgreSQL
10 16 (21.33%) RDBMS
11 15 (20.00%) Mentoring
12 14 (18.67%) Customer Analytics
12 14 (18.67%) Digital Marketing
13 13 (17.33%) B2C
13 13 (17.33%) SAS
14 12 (16.00%) Windows
14 12 (16.00%) Linux
14 12 (16.00%) Android
14 12 (16.00%) Android Development
14 12 (16.00%) iOS Development
14 12 (16.00%) Windows Server

Direct Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (17.33%) SAS
2 7 (9.33%) Apache Spark
3 1 (1.33%) Kentico
3 1 (1.33%) Umbraco
Applications
1 3 (4.00%) MS Excel
2 2 (2.67%) MS PowerPoint
3 1 (1.33%) Adobe Illustrator
3 1 (1.33%) MS Office
3 1 (1.33%) MS Visio
3 1 (1.33%) Photoshop
Business Applications
1 17 (22.67%) Adobe Campaign
2 8 (10.67%) Unica
3 1 (1.33%) Eloqua
3 1 (1.33%) Salesforce.com CRM
Cloud Services
1 3 (4.00%) Google Analytics
Communications & Networking
1 4 (5.33%) SMS
2 2 (2.67%) Broadband
Database & Business Intelligence
1 21 (28.00%) SQL Server
2 20 (26.67%) Relational Database
3 16 (21.33%) PostgreSQL
3 16 (21.33%) RDBMS
4 10 (13.33%) Big Data
5 7 (9.33%) Hadoop
5 7 (9.33%) SQL Server Integration Services
6 5 (6.67%) DTS
6 5 (6.67%) SQL Server Reporting Services
7 4 (5.33%) BusinessObjects
8 3 (4.00%) Data Warehouse
9 2 (2.67%) Base SAS
9 2 (2.67%) Oracle Discoverer
9 2 (2.67%) Oracle OWB
9 2 (2.67%) SAS Enterprise Guide
10 1 (1.33%) MySQL
10 1 (1.33%) QlikView
10 1 (1.33%) SQL Server 2000
10 1 (1.33%) SQL Server 2005
10 1 (1.33%) SQL Server 2008
General
1 75 (100.00%) Marketing
2 26 (34.67%) Retail
3 18 (24.00%) Finance
4 9 (12.00%) Advertising
4 9 (12.00%) Telecoms
5 4 (5.33%) Banking
6 1 (1.33%) Retail Banking
Job Titles
1 20 (26.67%) Analyst
2 14 (18.67%) Developer
3 13 (17.33%) Architect
4 12 (16.00%) Solutions Architect
5 10 (13.33%) Consultant
6 8 (10.67%) Insight Analyst
7 7 (9.33%) Campaign Manager
7 7 (9.33%) Data Architect
8 6 (8.00%) Big Data Architect
8 6 (8.00%) CRM Consultant
8 6 (8.00%) Marketing Manager
9 5 (6.67%) Campaign Analyst
9 5 (6.67%) SQL Developer
10 4 (5.33%) CRM Developer
10 4 (5.33%) Senior Analyst
10 4 (5.33%) Senior Insight Analyst
10 4 (5.33%) SQL Server Developer
11 3 (4.00%) CRM Analyst
11 3 (4.00%) Data Analytics Architect
11 3 (4.00%) Market Data Architect
Libraries, Frameworks & Software Standards
1 21 (28.00%) XML
2 17 (22.67%) CSS
2 17 (22.67%) HTML
3 7 (9.33%) Kafka
4 5 (6.67%) .NET
Miscellaneous
1 16 (21.33%) Enterprise Software
2 8 (10.67%) Analytical Skills
2 8 (10.67%) Statistics
3 6 (8.00%) Copywriting
4 5 (6.67%) Data Structures
5 4 (5.33%) Social Media
6 3 (4.00%) User Experience
7 2 (2.67%) Digital Media
7 2 (2.67%) Management Information System
8 1 (1.33%) Blog
8 1 (1.33%) Credit Risk
8 1 (1.33%) Data Extraction
8 1 (1.33%) FMCG
8 1 (1.33%) Visualisation
Operating Systems
1 12 (16.00%) Android
1 12 (16.00%) Apple iOS
1 12 (16.00%) Linux
1 12 (16.00%) Windows
1 12 (16.00%) Windows Server
Processes & Methodologies
1 34 (45.33%) Analytics
2 19 (25.33%) Project Management
3 16 (21.33%) CRM
4 15 (20.00%) Mentoring
5 14 (18.67%) Customer Analytics
5 14 (18.67%) Digital Marketing
6 13 (17.33%) B2C
7 12 (16.00%) Android Development
7 12 (16.00%) iOS Development
8 11 (14.67%) Customer Insight
9 10 (13.33%) Campaign Management
10 8 (10.67%) Data Analysis
11 6 (8.00%) Data Analytics
11 6 (8.00%) Database Marketing
11 6 (8.00%) TOGAF
11 6 (8.00%) Zachman Framework
12 5 (6.67%) Business Intelligence
12 5 (6.67%) Stakeholder Management
12 5 (6.67%) Translating Business Requirements
12 5 (6.67%) Web Development
Programming Languages
1 41 (54.67%) SQL
2 17 (22.67%) JavaScript
3 8 (10.67%) R
4 7 (9.33%) Python
4 7 (9.33%) Scala
5 5 (6.67%) T-SQL
6 2 (2.67%) SAS Macro
7 1 (1.33%) MATLAB
Qualifications
1 5 (6.67%) Degree
2 2 (2.67%) ACCA
3 1 (1.33%) MBA
Quality Assurance & Compliance
1 5 (6.67%) QA
2 1 (1.33%) Data Quality
Vendors
1 18 (24.00%) Oracle
2 17 (22.67%) Adobe
3 10 (13.33%) Teradata
4 8 (10.67%) IBM
5 5 (6.67%) Netezza
6 4 (5.33%) Google
7 3 (4.00%) Cognizant
7 3 (4.00%) Facebook
8 2 (2.67%) SAP
9 1 (1.33%) Microsoft
9 1 (1.33%) Pega
9 1 (1.33%) PTC
9 1 (1.33%) Salesforce Marketing Cloud
9 1 (1.33%) Salesforce.com
9 1 (1.33%) Sitecore
9 1 (1.33%) Twitter
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