The table below looks at the statistics for Direct Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 21 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Aug 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 561 547 531
Rank change year-on-year
-14 -16
Contract jobs citing Direct Marketing 38 26 64
As % of all contract IT jobs located in the UK 0.067% 0.050% 0.11%
As % of the Processes & Methodologies category 0.091% 0.068% 0.16%
Number of daily rates quoted 24 15 51
Average daily rate
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£294 £300 £400
Average daily rate % change year-on-year
-2.08% -25.00%
90% offered a daily rate of more than £125 £232 £250
10% offered a daily rate of more than £400 £345 £450
UK excluding London average daily rate £328 £248 £425
% change year-on-year
+32.32% -41.76%
Number of hourly rates quoted 3 1 0
Average hourly rate £31.00 £39.00 -
Average hourly rate % change year-on-year
-20.51% -
UK excluding London average hourly rate - £39.00 -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41740 38461 41085
As % of all contract IT jobs located in the UK 74.13% 73.30% 70.92%
Number of daily rates quoted 25873 23589 23801
Average daily rate £405 £400 £400
Average daily rate % change year-on-year
+1.25% -
90% offered a daily rate of more than £275 £270 £265
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 1149 1035 1459
Average hourly rate £22.88 £27.80 £31.25
Average hourly rate % change year-on-year
-17.71% -11.04%
90% offered a hourly rate of more than £12.50 £12.50 £13.00
10% offered a hourly rate of more than £50.00 £46.00 £45.00
UK excluding London average hourly rate £25.00 £30.00 £31.00
% change year-on-year
-16.66% -3.22%

Direct Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Direct Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing within the UK.

Direct Marketing Daily Rate Trend in the UK

Direct Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing within the UK over the 3 months to 21 August 2014.

Direct Marketing Daily Rate Histogram in the UK

Direct Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing within the UK.

Direct Marketing Hourly Rate Trend in the UK

Direct Marketing
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Direct Marketing within the UK over the 3 months to 21 August 2014.

Direct Marketing Hourly Rate Histogram in the UK

Direct Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 21 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -3 38 £294 -2.08% 32
London +12 26 £230 -23.33% 21
South East +1 5 £350 +59.09% 6
Berkshire +1 3 £350 +59.09% 2
Yorkshire - 3 - - 1
City of London +25 2 £388 +23.50% 5
South West -36 2 £250 -23.07%
North Yorkshire - 2 - - 1
Bristol - 2 £250 -
Nottingham - 1 - -
Oxford - 1 £288 - 1
Nottinghamshire - 1 - -
Oxfordshire - 1 £288 - 1
West Yorkshire - 1 - -
East Midlands - 1 - -
Leeds - 1 - -
North West - - - - 3
West Midlands - - - -
Southwark - - - -
East of England - - - - 1
Wiltshire - - - -
Worcestershire - - - -
Basingstoke - - - -
Birmingham - - - -
Surrey - - - - 1
Sussex - - - -
Buckinghamshire - - - -
Cambridgeshire - - - -
Dorset - - - -
Essex - - - -

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 21 August 2014, IT contractor jobs within the UK citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 59 (100.00%) Marketing
2 25 (42.37%) SQL
3 20 (33.90%) SAS
4 14 (23.73%) Finance
5 13 (22.03%) SPSS
5 13 (22.03%) Analytics
6 11 (18.64%) MS Excel
6 11 (18.64%) Advertising
7 10 (16.95%) Data Mining
7 10 (16.95%) Digital Marketing
7 10 (16.95%) Relational Database
8 9 (15.25%) Microsoft
9 8 (13.56%) CRM
9 8 (13.56%) Project Management
9 8 (13.56%) Stakeholder Management
10 7 (11.86%) Online Marketing
10 7 (11.86%) Statistical Modelling
10 7 (11.86%) Marketing Analytics
11 6 (10.17%) .NET
11 6 (10.17%) SQL Server
11 6 (10.17%) Data Analysis
11 6 (10.17%) Degree
11 6 (10.17%) Database Marketing
11 6 (10.17%) FastStats
12 5 (8.47%) VBA
12 5 (8.47%) MS Office
12 5 (8.47%) SQL Server 2000
12 5 (8.47%) Alterian
12 5 (8.47%) Statistics
12 5 (8.47%) Email Marketing

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 21 August 2014, IT contractor jobs within the UK citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 20 (33.90%) SAS
2 1 (1.69%) LiveCycle
Applications
1 13 (22.03%) SPSS
2 11 (18.64%) MS Excel
3 6 (10.17%) FastStats
4 5 (8.47%) MS Office
5 2 (3.39%) Photoshop
5 2 (3.39%) Adobe Illustrator
5 2 (3.39%) PowerPivot
5 2 (3.39%) MS PowerPoint
6 1 (1.69%) InDesign
Business Applications
1 1 (1.69%) Oracle CRM
1 1 (1.69%) Google Analytics
1 1 (1.69%) Magento
Communications & Networking
1 4 (6.78%) SMS
Database & Business Intelligence
1 10 (16.95%) Data Mining
1 10 (16.95%) Relational Database
2 6 (10.17%) SQL Server
3 5 (8.47%) SQL Server 2000
4 4 (6.78%) SQL Server Reporting Services
4 4 (6.78%) SQL Server 2005
4 4 (6.78%) SQL Server Integration Services
4 4 (6.78%) Base SAS
4 4 (6.78%) SQL Server 2008
5 2 (3.39%) QlikView
5 2 (3.39%) DTS
6 1 (1.69%) Oracle Database 10g
6 1 (1.69%) SQL Server Analysis Services
6 1 (1.69%) Big Data
6 1 (1.69%) Oracle Database
6 1 (1.69%) SAS Enterprise Guide
6 1 (1.69%) Oracle BI EE
Development Applications
1 1 (1.69%) Dreamweaver
1 1 (1.69%) Oracle APEX
1 1 (1.69%) Team Foundation Server
General
1 59 (100.00%) Marketing
2 14 (23.73%) Finance
3 11 (18.64%) Advertising
4 4 (6.78%) Banking
5 3 (5.08%) Retail
5 3 (5.08%) Games
6 2 (3.39%) Multimedia
6 2 (3.39%) Publishing
6 2 (3.39%) Legal
6 2 (3.39%) Telecoms
6 2 (3.39%) German Language
7 1 (1.69%) Italian Language
7 1 (1.69%) Spanish Language
7 1 (1.69%) Swedish Language
7 1 (1.69%) Danish Language
7 1 (1.69%) Dutch Language
7 1 (1.69%) French Language
7 1 (1.69%) Financial Institution
Job Titles
1 29 (49.15%) Analyst
2 12 (20.34%) Marketing Analyst
3 9 (15.25%) Marketing Manager
3 9 (15.25%) Junior
4 8 (13.56%) Junior Analyst
4 8 (13.56%) Data Analyst
5 5 (8.47%) Insight Analyst
6 4 (6.78%) SAS Analyst
6 4 (6.78%) Senior Analyst
7 3 (5.08%) Database Analyst
7 3 (5.08%) Developer
7 3 (5.08%) Marketing Data Analyst
7 3 (5.08%) Social Media Manager
8 2 (3.39%) Graphic Designer
8 2 (3.39%) SAS Insight Analyst
8 2 (3.39%) Senior Insight Analyst
8 2 (3.39%) Digital Marketing Manager
8 2 (3.39%) Designer
8 2 (3.39%) Campaign Manager
8 2 (3.39%) Consultant
Libraries, Frameworks & Software Standards
1 6 (10.17%) .NET
2 3 (5.08%) HTML
3 2 (3.39%) MDX
3 2 (3.39%) XML
4 1 (1.69%) Flash
4 1 (1.69%) ASP.NET
4 1 (1.69%) CSS
Miscellaneous
1 5 (8.47%) Statistics
1 5 (8.47%) Social Media
2 4 (6.78%) Digital Media
2 4 (6.78%) Video on Demand
3 3 (5.08%) Visualisation
3 3 (5.08%) Mathematics
4 2 (3.39%) Economics
4 2 (3.39%) iPad
5 1 (1.69%) Open Source
5 1 (1.69%) Computer Science
5 1 (1.69%) Copywriting
5 1 (1.69%) Graphic Design
5 1 (1.69%) Photography
Operating Systems
1 1 (1.69%) UNIX
1 1 (1.69%) Apple iOS
Processes & Methodologies
1 13 (22.03%) Analytics
2 10 (16.95%) Digital Marketing
3 8 (13.56%) CRM
3 8 (13.56%) Project Management
3 8 (13.56%) Stakeholder Management
4 7 (11.86%) Marketing Analytics
4 7 (11.86%) Statistical Modelling
4 7 (11.86%) Online Marketing
5 6 (10.17%) Data Analysis
5 6 (10.17%) Database Marketing
6 5 (8.47%) Email Marketing
6 5 (8.47%) Campaign Management
7 4 (6.78%) Campaign Analysis
7 4 (6.78%) Customer Insight
7 4 (6.78%) B2B
8 3 (5.08%) B2C
8 3 (5.08%) Business Intelligence
8 3 (5.08%) Predictive Analytics
8 3 (5.08%) Data Protection
8 3 (5.08%) E-Commerce
Programming Languages
1 25 (42.37%) SQL
2 5 (8.47%) VBA
3 4 (6.78%) Java
4 3 (5.08%) R
5 2 (3.39%) Data Analysis Expressions (DAX)
5 2 (3.39%) C
5 2 (3.39%) T-SQL
6 1 (1.69%) VB.NET
6 1 (1.69%) Shell Script
6 1 (1.69%) C#
6 1 (1.69%) PHP
6 1 (1.69%) PL/SQL
Qualifications
1 6 (10.17%) Degree
Quality Assurance & Compliance
1 3 (5.08%) QA
Systems Management
1 1 (1.69%) EMC NetWorker
Vendors
1 9 (15.25%) Microsoft
2 5 (8.47%) Alterian
3 4 (6.78%) Tableau
4 3 (5.08%) Oracle
5 2 (3.39%) Business Objects
5 2 (3.39%) Adobe
5 2 (3.39%) Eloqua
5 2 (3.39%) Salesforce.com
6 1 (1.69%) Datameer
6 1 (1.69%) JD Edwards
6 1 (1.69%) SAP
6 1 (1.69%) Omniture
6 1 (1.69%) DoubleClick
6 1 (1.69%) Google
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