The table below looks at the statistics for Direct Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 590 561 523
Rank change year-on-year
-29 -38
Contract jobs citing Direct Marketing 17 21 26
As % of all contract IT jobs located in the UK 0.031% 0.040% 0.055%
As % of the Processes & Methodologies category 0.041% 0.053% 0.075%
Number of daily rates quoted 10 18 13
Average daily rate
Keep up to 90%
of your Daily Rate
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£325 £295 £265
Average daily rate % change year-on-year
+10.16% +11.32%
90% offered a daily rate of more than £298 £134 £122
10% offered a daily rate of more than £428 £465 £370
UK excluding London average daily rate £325 £281 £301
% change year-on-year
+15.55% -6.40%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41485 39369 34836
As % of all contract IT jobs located in the UK 76.59% 74.79% 73.90%
Number of daily rates quoted 26264 24909 20841
Average daily rate £413 £400 £413
Average daily rate % change year-on-year
+3.12% -3.03%
90% offered a daily rate of more than £285 £275 £275
10% offered a daily rate of more than £575 £555 £575
UK excluding London average daily rate £388 £375 £363
% change year-on-year
+3.33% +3.44%
Number of hourly rates quoted 1203 1184 1052
Average hourly rate £29.00 £28.75 £32.00
Average hourly rate % change year-on-year
+0.86% -10.15%
90% offered a hourly rate of more than £12.10 £12.50 £13.50
10% offered a hourly rate of more than £47.50 £47.50 £48.56
UK excluding London average hourly rate £30.00 £30.00 £32.00
% change year-on-year
- -6.25%

Direct Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Direct Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing within the UK.

Direct Marketing Daily Rate Trend in the UK

Direct Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing within the UK over the 3 months to 22 May 2015.

Direct Marketing Daily Rate Histogram in the UK

Direct Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing within the UK.

Direct Marketing Hourly Rate Trend in the UK

Direct Marketing
Top 13 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -30 17 £325 +10.16% 18
London -14 12 £300 +1.69% 12
City of London +5 2 £425 +13.33% 6
West Midlands -8 2 £325 -13.33%
Coventry - 2 £325 -
South East -15 1 £450 +140.00% 1
East Grinstead - 1 £450 -
Leeds - 1 £325 -
Bedfordshire - 1 £350 -
West Sussex - 1 £450 -
West Yorkshire - 1 £325 -
Yorkshire - 1 £325 -
East of England - 1 £350 - 1

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 22 May 2015, IT contractor jobs within the UK citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 46 (100.00%) Marketing
2 27 (58.70%) SQL
3 21 (45.65%) Analytics
4 20 (43.48%) CRM
5 17 (36.96%) Campaign Management
6 16 (34.78%) SAS
7 12 (26.09%) Analytical Skills
8 8 (17.39%) Degree
8 8 (17.39%) Finance
9 7 (15.22%) Adobe
10 6 (13.04%) E-Commerce
10 6 (13.04%) SQL Server
10 6 (13.04%) Retail
10 6 (13.04%) Teradata
11 5 (10.87%) Stakeholder Management
11 5 (10.87%) QA
11 5 (10.87%) MS Office
11 5 (10.87%) UNIX
11 5 (10.87%) B2C
11 5 (10.87%) Line Management
11 5 (10.87%) Digital Marketing
11 5 (10.87%) Customer Engagement
12 4 (8.70%) Data Protection
12 4 (8.70%) Marketing Analytics
12 4 (8.70%) ExactTarget
12 4 (8.70%) Adobe Campaign
12 4 (8.70%) Project Management
12 4 (8.70%) XML
12 4 (8.70%) .NET
12 4 (8.70%) Unica

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 22 May 2015, IT contractor jobs within the UK citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 16 (34.78%) SAS
2 2 (4.35%) Drupal
2 2 (4.35%) CMS
3 1 (2.17%) IIS
3 1 (2.17%) SharePoint
3 1 (2.17%) Confluence
Applications
1 5 (10.87%) MS Office
2 3 (6.52%) SPSS
3 2 (4.35%) MS Excel
3 2 (4.35%) Photoshop
3 2 (4.35%) Adobe Illustrator
3 2 (4.35%) InDesign
4 1 (2.17%) FastStats
4 1 (2.17%) PowerPivot
Business Applications
1 4 (8.70%) Adobe Campaign
1 4 (8.70%) Unica
2 1 (2.17%) Unica Affinium
2 1 (2.17%) SAP InfiniteInsight
2 1 (2.17%) SAP CRM
Cloud Services
1 2 (4.35%) Responsys
2 1 (2.17%) Google Analytics
2 1 (2.17%) Amazon AWS
2 1 (2.17%) Rackspace Cloud
Communications & Networking
1 3 (6.52%) SMS
2 1 (2.17%) Intranet
Database & Business Intelligence
1 6 (13.04%) SQL Server
2 3 (6.52%) Data Mining
3 2 (4.35%) SQL Server 2008
3 2 (4.35%) Relational Database
3 2 (4.35%) SQL Server 2000
3 2 (4.35%) DTS
3 2 (4.35%) SQL Server Reporting Services
3 2 (4.35%) SQL Server 2005
3 2 (4.35%) SQL Server Integration Services
3 2 (4.35%) Data Mart
4 1 (2.17%) Clementine
4 1 (2.17%) PostgreSQL
4 1 (2.17%) Data Warehouse
4 1 (2.17%) RDBMS
4 1 (2.17%) DataStage
4 1 (2.17%) Oracle Database
Development Applications
1 2 (4.35%) Dreamweaver
2 1 (2.17%) JIRA
2 1 (2.17%) NUnit
2 1 (2.17%) Subversion
2 1 (2.17%) Git (software)
General
1 46 (100.00%) Marketing
2 8 (17.39%) Finance
3 6 (13.04%) Retail
4 2 (4.35%) Telecoms
4 2 (4.35%) French Language
4 2 (4.35%) Italian Language
5 1 (2.17%) Banking
5 1 (2.17%) Games
Job Titles
1 21 (45.65%) Analyst
2 9 (19.57%) Campaign Analyst
2 9 (19.57%) Data Analyst
3 6 (13.04%) Developer
4 4 (8.70%) CRM Analyst
4 4 (8.70%) Consultant
4 4 (8.70%) Marketing Manager
5 3 (6.52%) Marketing Analyst
5 3 (6.52%) Senior Analyst
5 3 (6.52%) Insight Analyst
6 2 (4.35%) Drupal Developer
6 2 (4.35%) Architect
6 2 (4.35%) Senior Consultant
6 2 (4.35%) SQL Developer
6 2 (4.35%) Relationships Manager
7 1 (2.17%) Senior SAP CRM Consultant
7 1 (2.17%) Marketing Campaign Manager
7 1 (2.17%) Senior Marketing Analyst
7 1 (2.17%) Performance Analyst
7 1 (2.17%) CRM Consultant
Libraries, Frameworks & Software Standards
1 4 (8.70%) XML
1 4 (8.70%) .NET
2 3 (6.52%) HTML
2 3 (6.52%) CSS
3 1 (2.17%) Velocity
3 1 (2.17%) SOAP
3 1 (2.17%) Web Services
3 1 (2.17%) ASP.NET
3 1 (2.17%) ATL
3 1 (2.17%) ODBC
3 1 (2.17%) jQuery
Miscellaneous
1 12 (26.09%) Analytical Skills
2 3 (6.52%) Social Media
3 2 (4.35%) Open Source
4 1 (2.17%) Copywriting
4 1 (2.17%) Mathematics
4 1 (2.17%) Computer Science
4 1 (2.17%) Clustering
4 1 (2.17%) Hybrid Cloud
4 1 (2.17%) FMCG
4 1 (2.17%) Digital Media
4 1 (2.17%) Enterprise Software
Operating Systems
1 5 (10.87%) UNIX
2 2 (4.35%) Linux
3 1 (2.17%) Windows
Processes & Methodologies
1 21 (45.65%) Analytics
2 20 (43.48%) CRM
3 17 (36.96%) Campaign Management
4 6 (13.04%) E-Commerce
5 5 (10.87%) Stakeholder Management
5 5 (10.87%) B2C
5 5 (10.87%) Line Management
5 5 (10.87%) Digital Marketing
5 5 (10.87%) Customer Engagement
6 4 (8.70%) Data Protection
6 4 (8.70%) Marketing Analytics
6 4 (8.70%) Project Management
6 4 (8.70%) Web Development
7 3 (6.52%) Business Intelligence
7 3 (6.52%) Mobile Marketing
8 2 (4.35%) Continuous Improvement
8 2 (4.35%) Multivariate Testing
8 2 (4.35%) Campaign Analysis
8 2 (4.35%) Mobile Commerce
8 2 (4.35%) Data Management
Programming Languages
1 27 (58.70%) SQL
2 3 (6.52%) T-SQL
2 3 (6.52%) JavaScript
3 1 (2.17%) C#
3 1 (2.17%) Java
3 1 (2.17%) Shell Script
Qualifications
1 8 (17.39%) Degree
2 1 (2.17%) ISEB
Quality Assurance & Compliance
1 5 (10.87%) QA
Vendors
1 7 (15.22%) Adobe
2 6 (13.04%) Teradata
3 4 (8.70%) ExactTarget
3 4 (8.70%) Aprimo
4 3 (6.52%) Omniture
4 3 (6.52%) Oracle
4 3 (6.52%) Chordiant
4 3 (6.52%) Salesforce.com
5 2 (4.35%) HubSpot
5 2 (4.35%) IBM
5 2 (4.35%) Siebel
5 2 (4.35%) Epiphany
5 2 (4.35%) Alterian
6 1 (2.17%) Google
6 1 (2.17%) SAP
6 1 (2.17%) Microsoft
6 1 (2.17%) EPiServer
6 1 (2.17%) Eloqua
6 1 (2.17%) Rackspace
6 1 (2.17%) Tableau
London
Progressive Recruitment
Rate: £200 - £250 per day
Posted: Yesterday
London
Real Staffing
Rate: competitive
Posted: 10 days ago
England
Interquest - IQ Tech
Rate: £250 - £500 per day
Posted: 15 days ago