The table below looks at the statistics for Direct Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 7 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
7 Jul 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 589 567 565
Rank change year-on-year
-22 -2
Contract jobs citing Direct Marketing 24 29 14
As % of all contract IT jobs located in the UK 0.044% 0.055% 0.028%
As % of the Processes & Methodologies category 0.056% 0.072% 0.037%
Number of daily rates quoted 12 22 8
Average daily rate
Keep up to 90%
of your Daily Rate
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£388 £263 £270
Average daily rate % change year-on-year
+47.61% -2.77%
90% offered a daily rate of more than £178 £125 £220
10% offered a daily rate of more than £425 £423 £315
UK excluding London average daily rate £338 £350 £220
% change year-on-year
-3.57% +59.09%
Number of hourly rates quoted 0 1 0
Average hourly rate - £19.00 -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42498 40281 37334
As % of all contract IT jobs located in the UK 77.50% 76.13% 74.59%
Number of daily rates quoted 27435 25058 22430
Average daily rate £413 £400 £410
Average daily rate % change year-on-year
+3.12% -2.43%
90% offered a daily rate of more than £288 £275 £275
10% offered a daily rate of more than £575 £568 £575
UK excluding London average daily rate £388 £375 £365
% change year-on-year
+3.33% +2.61%
Number of hourly rates quoted 1149 1192 1110
Average hourly rate £29.00 £25.00 £30.00
Average hourly rate % change year-on-year
+16.00% -16.66%
90% offered a hourly rate of more than £12.50 £13.00 £12.93
10% offered a hourly rate of more than £50.00 £47.50 £47.50
UK excluding London average hourly rate £30.00 £27.50 £30.50
% change year-on-year
+9.09% -9.83%

Direct Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Direct Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing within the UK.

Direct Marketing Daily Rate Trend in the UK

Direct Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing within the UK over the 3 months to 7 July 2015.

Direct Marketing Daily Rate Histogram in the UK

Direct Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing within the UK.

Direct Marketing Hourly Rate Trend in the UK

Direct Marketing
Top 13 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 7 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -26 24 £388 +47.61% 22
London -8 18 £425 +84.78% 14
Bristol -2 1 £175 -30.00% 1
City of London -4 1 £150 -53.84% 7
South West -14 1 £175 -30.00% 1
South East -18 1 £450 +28.57% 2
East Grinstead - 1 £450 -
Leeds - 1 £325 - 1
Bedfordshire - 1 £350 -
West Sussex - 1 £450 -
West Yorkshire - 1 £325 - 1
Yorkshire - 1 £325 - 1
East of England - 1 £350 - 2

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 7 July 2015, IT contractor jobs within the UK citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 50 (100.00%) Marketing
2 32 (64.00%) SQL
3 18 (36.00%) SQL Server
4 16 (32.00%) CRM
5 13 (26.00%) Analytics
6 11 (22.00%) E-Commerce
6 11 (22.00%) SAS
6 11 (22.00%) Campaign Management
7 10 (20.00%) Analytical Skills
8 9 (18.00%) T-SQL
8 9 (18.00%) XML
8 9 (18.00%) Adobe
8 9 (18.00%) Retail
9 8 (16.00%) Degree
10 7 (14.00%) Project Management
10 7 (14.00%) Oracle
10 7 (14.00%) CSS
10 7 (14.00%) HTML
10 7 (14.00%) JavaScript
10 7 (14.00%) Adobe Campaign
11 6 (12.00%) Relational Database
11 6 (12.00%) Linux
11 6 (12.00%) Finance
11 6 (12.00%) QA
12 5 (10.00%) Web Development
12 5 (10.00%) Teradata
12 5 (10.00%) Stakeholder Management
12 5 (10.00%) PostgreSQL
12 5 (10.00%) B2C
12 5 (10.00%) RDBMS

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 7 July 2015, IT contractor jobs within the UK citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 11 (22.00%) SAS
2 2 (4.00%) CMS
2 2 (4.00%) Drupal
3 1 (2.00%) Confluence
3 1 (2.00%) IIS
3 1 (2.00%) SharePoint
Applications
1 4 (8.00%) MS Office
2 3 (6.00%) MS Excel
2 3 (6.00%) SPSS
3 2 (4.00%) Adobe Illustrator
3 2 (4.00%) InDesign
3 2 (4.00%) FastStats
3 2 (4.00%) Photoshop
4 1 (2.00%) PowerPivot
Business Applications
1 7 (14.00%) Adobe Campaign
2 3 (6.00%) Unica
3 1 (2.00%) Unica Affinium
3 1 (2.00%) SAP CRM
Cloud Services
1 2 (4.00%) Responsys
2 1 (2.00%) Amazon AWS
2 1 (2.00%) SmartFocus
2 1 (2.00%) Rackspace Cloud
Communications & Networking
1 3 (6.00%) SMS
Database & Business Intelligence
1 18 (36.00%) SQL Server
2 6 (12.00%) Relational Database
3 5 (10.00%) RDBMS
3 5 (10.00%) PostgreSQL
4 4 (8.00%) Data Mining
4 4 (8.00%) SQL Server Integration Services
5 3 (6.00%) SQL Server 2008
5 3 (6.00%) SQL Server 2000
5 3 (6.00%) SQL Server 2005
5 3 (6.00%) SQL Server Reporting Services
6 2 (4.00%) Data Mart
6 2 (4.00%) DTS
6 2 (4.00%) MS Access
7 1 (2.00%) Data Warehouse
7 1 (2.00%) DataStage
7 1 (2.00%) Big Data
7 1 (2.00%) Oracle Database
Development Applications
1 2 (4.00%) Dreamweaver
2 1 (2.00%) NUnit
2 1 (2.00%) Subversion
2 1 (2.00%) JIRA
2 1 (2.00%) Git (software)
General
1 50 (100.00%) Marketing
2 9 (18.00%) Retail
3 6 (12.00%) Finance
4 2 (4.00%) French Language
4 2 (4.00%) Italian Language
5 1 (2.00%) Games
5 1 (2.00%) Telecoms
Job Titles
1 14 (28.00%) Analyst
2 12 (24.00%) Developer
3 8 (16.00%) SQL Developer
4 7 (14.00%) Data Analyst
4 7 (14.00%) Consultant
5 5 (10.00%) Senior Developer
5 5 (10.00%) Database Developer
5 5 (10.00%) SQL Database Developer
5 5 (10.00%) Campaign Analyst
6 4 (8.00%) Marketing Manager
6 4 (8.00%) Senior SQL Developer
6 4 (8.00%) Senior Database Developer
7 2 (4.00%) Marketing Analyst
7 2 (4.00%) Server Specialist
7 2 (4.00%) Relationships Manager
7 2 (4.00%) Marketing Data Analyst
7 2 (4.00%) Drupal Developer
7 2 (4.00%) Campaign Manager
7 2 (4.00%) CRM Analyst
7 2 (4.00%) Insight Analyst
Libraries, Frameworks & Software Standards
1 9 (18.00%) XML
2 7 (14.00%) HTML
2 7 (14.00%) CSS
3 5 (10.00%) .NET
4 1 (2.00%) ASP.NET
4 1 (2.00%) SOAP
4 1 (2.00%) Web Services
4 1 (2.00%) ODBC
4 1 (2.00%) Velocity
4 1 (2.00%) jQuery
Miscellaneous
1 10 (20.00%) Analytical Skills
2 5 (10.00%) Enterprise Software
3 3 (6.00%) Social Media
4 2 (4.00%) Mathematics
5 1 (2.00%) Computer Science
5 1 (2.00%) Clustering
5 1 (2.00%) Statistics
5 1 (2.00%) Informatics
5 1 (2.00%) Digital Media
5 1 (2.00%) Hybrid Cloud
Operating Systems
1 6 (12.00%) Linux
2 5 (10.00%) Windows
3 4 (8.00%) UNIX
Processes & Methodologies
1 16 (32.00%) CRM
2 13 (26.00%) Analytics
3 11 (22.00%) Campaign Management
3 11 (22.00%) E-Commerce
4 7 (14.00%) Project Management
5 5 (10.00%) Stakeholder Management
5 5 (10.00%) B2C
5 5 (10.00%) Web Development
5 5 (10.00%) Mentoring
6 4 (8.00%) Line Management
6 4 (8.00%) Digital Marketing
7 3 (6.00%) Data Protection
7 3 (6.00%) Database Marketing
7 3 (6.00%) Business Intelligence
7 3 (6.00%) Mobile Marketing
7 3 (6.00%) Marketing Analytics
7 3 (6.00%) Customer Engagement
7 3 (6.00%) Agile Software Development
8 2 (4.00%) Content Management
8 2 (4.00%) Mobile Commerce
Programming Languages
1 32 (64.00%) SQL
2 9 (18.00%) T-SQL
3 7 (14.00%) JavaScript
4 1 (2.00%) C#
4 1 (2.00%) Java
4 1 (2.00%) Shell Script
4 1 (2.00%) R
Qualifications
1 8 (16.00%) Degree
2 1 (2.00%) ISEB
Quality Assurance & Compliance
1 6 (12.00%) QA
Vendors
1 9 (18.00%) Adobe
2 7 (14.00%) Oracle
3 5 (10.00%) Teradata
4 4 (8.00%) Aprimo
5 3 (6.00%) Omniture
5 3 (6.00%) Tableau
6 2 (4.00%) HubSpot
6 2 (4.00%) ExactTarget
6 2 (4.00%) Chordiant
6 2 (4.00%) Microsoft
6 2 (4.00%) Epiphany
7 1 (2.00%) Salesforce.com
7 1 (2.00%) IBM
7 1 (2.00%) SAP
7 1 (2.00%) Siebel
7 1 (2.00%) Rackspace
7 1 (2.00%) EPiServer
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