The table below looks at the statistics for Direct Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 27 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 May 2016
Same period 2015 Same period 2014
Direct Marketing
Rank 637 610 594
Rank change year-on-year
-27 -16
Contract jobs citing Direct Marketing 19 17 21
As % of all contract IT jobs located in the UK 0.035% 0.031% 0.040%
As % of the Processes & Methodologies category 0.043% 0.039% 0.051%
Number of daily rates quoted 16 10 18
Median daily rate £338 £325 £295
Median daily rate % change year-on-year
+3.84% +10.16%
90% offered a daily rate of more than £173 £298 £134
10% offered a daily rate of more than £600 £428 £465
UK excluding London median daily rate £200 £325 £281
% change year-on-year
-38.46% +15.55%
Number of hourly rates quoted 2 0 0
Median hourly rate £11.63 - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44690 43131 40985
As % of all contract IT jobs located in the UK 81.93% 79.27% 77.71%
Number of daily rates quoted 29627 27316 25903
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £300 £280 £275
10% offered a daily rate of more than £600 £575 £550
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 1042 1233 1208
Median hourly rate £28.50 £29.00 £27.50
Median hourly rate % change year-on-year
-1.72% +5.45%
90% offered a hourly rate of more than £12.75 £12.35 £12.50
10% offered a hourly rate of more than £47.50 £47.71 £47.50
UK excluding London median hourly rate £33.00 £30.00 £30.00
% change year-on-year
+10.00% -

Direct Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Direct Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing within the UK.

Direct Marketing Daily Rate Trend in the UK

Direct Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing within the UK over the 3 months to 27 May 2016.

Direct Marketing Daily Rate Histogram in the UK

Direct Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing within the UK.

Direct Marketing Hourly Rate Trend in the UK

Direct Marketing
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 27 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -22 18 £375 +15.38% 16
London -4 15 £375 +25.00% 5
Greenford - 2 - -
City of London +35 1 £600 +41.17%
Yorkshire +9 1 £455 +40.00% 3
West Yorkshire 0 1 £455 +40.00% 1
South East -14 1 - - 5
South West - 1 £175 - 1
Berkshire - 1 - -
Bristol - 1 £175 -
Halifax - 1 £455 - 1

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 27 May 2016, IT contractor jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Direct Marketing.

1 47 (100.00%) Marketing
2 20 (42.55%) SQL
3 16 (34.04%) CRM
4 14 (29.79%) Retail
4 14 (29.79%) Campaign Management
4 14 (29.79%) Analytical Skills
5 11 (23.40%) Analytics
5 11 (23.40%) SAS
6 10 (21.28%) Digital Marketing
7 9 (19.15%) Data Warehouse
8 7 (14.89%) VBA
8 7 (14.89%) MS Excel
8 7 (14.89%) Agile Software Development
8 7 (14.89%) Banking
8 7 (14.89%) Database Marketing
8 7 (14.89%) R
9 6 (12.77%) User Stories
9 6 (12.77%) SDLC
9 6 (12.77%) Waterfall
9 6 (12.77%) Use Case
9 6 (12.77%) Business Analysis
9 6 (12.77%) MS Office
10 5 (10.64%) Python
10 5 (10.64%) Stakeholder Management
10 5 (10.64%) Degree
10 5 (10.64%) Coaching
10 5 (10.64%) Customer Insight
11 4 (8.51%) Marketing Analytics
11 4 (8.51%) Customer Analytics
11 4 (8.51%) Relational Database

Direct Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (23.40%) SAS
2 2 (4.26%) Apache Spark
2 2 (4.26%) CMS
Applications
1 7 (14.89%) MS Excel
2 6 (12.77%) MS Office
3 3 (6.38%) SPSS
Business Applications
1 3 (6.38%) Unica
2 2 (4.26%) Eloqua
2 2 (4.26%) FastStats
Cloud Services
1 3 (6.38%) Google Analytics
2 1 (2.13%) Adobe Analytics
2 1 (2.13%) Pure360
2 1 (2.13%) Responsys
Communications & Networking
1 4 (8.51%) SMS
2 1 (2.13%) Internet
2 1 (2.13%) Intranet
Database & Business Intelligence
1 9 (19.15%) Data Warehouse
2 4 (8.51%) Relational Database
2 4 (8.51%) SQL Server
3 3 (6.38%) Big Data
3 3 (6.38%) Data Mining
4 2 (4.26%) Base SAS
4 2 (4.26%) DTS
4 2 (4.26%) Hadoop
4 2 (4.26%) SAS Enterprise Guide
4 2 (4.26%) SQL Server 2000
4 2 (4.26%) SQL Server 2005
4 2 (4.26%) SQL Server 2008
4 2 (4.26%) SQL Server Integration Services
4 2 (4.26%) SQL Server Reporting Services
5 1 (2.13%) BusinessObjects
5 1 (2.13%) MongoDB
Development Applications
1 2 (4.26%) SQL Server Management Studio (SSMS)
General
1 47 (100.00%) Marketing
2 14 (29.79%) Retail
3 7 (14.89%) Banking
4 4 (8.51%) Finance
4 4 (8.51%) Publishing
5 2 (4.26%) Legal
6 1 (2.13%) French Language
6 1 (2.13%) Games
6 1 (2.13%) German Language
6 1 (2.13%) Russian Language
6 1 (2.13%) Telecoms
6 1 (2.13%) Turkish Language
Job Titles
1 22 (46.81%) Analyst
2 10 (21.28%) Insight Analyst
3 9 (19.15%) Marketing Analyst
4 7 (14.89%) Business Analyst
4 7 (14.89%) Campaign Manager
4 7 (14.89%) Marketing Manager
5 5 (10.64%) Marketing Insight Analyst
6 4 (8.51%) CRM Manager
6 4 (8.51%) Data Analyst
6 4 (8.51%) SAS Analyst
6 4 (8.51%) SAS Marketing Analyst
7 3 (6.38%) Architect
7 3 (6.38%) CRM Campaign Manager
7 3 (6.38%) Customer Analyst
7 3 (6.38%) Operations Manager
7 3 (6.38%) SAS Insight Analyst
7 3 (6.38%) Solutions Architect
8 2 (4.26%) Excel Analyst
8 2 (4.26%) Junior Marketing Analyst
8 2 (4.26%) Marketing Communications Manager
Libraries, Frameworks & Software Standards
1 3 (6.38%) .NET
2 2 (4.26%) XML
3 1 (2.13%) .NET Framework
3 1 (2.13%) AngularJS
3 1 (2.13%) REST
3 1 (2.13%) Spring
Miscellaneous
1 14 (29.79%) Analytical Skills
2 4 (8.51%) Mathematics
3 2 (4.26%) Computer Science
3 2 (4.26%) Data Extraction
3 2 (4.26%) Data Protection Act
3 2 (4.26%) Data Structures
3 2 (4.26%) Economics
3 2 (4.26%) New Media
3 2 (4.26%) Statistics
4 1 (2.13%) Enterprise Software
4 1 (2.13%) User Experience
4 1 (2.13%) Visualisation
Processes & Methodologies
1 16 (34.04%) CRM
2 14 (29.79%) Campaign Management
3 11 (23.40%) Analytics
4 10 (21.28%) Digital Marketing
5 7 (14.89%) Agile Software Development
5 7 (14.89%) Database Marketing
6 6 (12.77%) Business Analysis
6 6 (12.77%) SDLC
6 6 (12.77%) Use Case
6 6 (12.77%) User Stories
6 6 (12.77%) Waterfall
7 5 (10.64%) Coaching
7 5 (10.64%) Customer Insight
7 5 (10.64%) Stakeholder Management
8 4 (8.51%) B2C
8 4 (8.51%) Campaign Analysis
8 4 (8.51%) Customer Analytics
8 4 (8.51%) Email Marketing
8 4 (8.51%) Marketing Analytics
8 4 (8.51%) Project Management
Programming Languages
1 20 (42.55%) SQL
2 7 (14.89%) R
2 7 (14.89%) VBA
3 5 (10.64%) Python
4 3 (6.38%) C
5 2 (4.26%) T-SQL
6 1 (2.13%) Java
Qualifications
1 5 (10.64%) Degree
2 1 (2.13%) SC Cleared
2 1 (2.13%) Security Cleared
Quality Assurance & Compliance
1 4 (8.51%) QA
Vendors
1 3 (6.38%) Google
2 2 (4.26%) Apteco
3 1 (2.13%) Adobe
3 1 (2.13%) Microsoft
3 1 (2.13%) Netezza
3 1 (2.13%) Omniture
3 1 (2.13%) Oracle
3 1 (2.13%) Sysomos
3 1 (2.13%) Teradata
3 1 (2.13%) Twitter
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