The first table below looks at the demand for Direct Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 11 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
11 Jul 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 551 553 534
Rank change year-on-year
+2 -19
Contract jobs citing Direct Marketing 29 17 51
As % of all contract IT jobs located in the UK 0.055% 0.034% 0.089%
As % of the Processes & Methodologies category 0.074% 0.047% 0.13%
Number of daily rates quoted 22 11 37
Average daily rate
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£308 £275 £350
Average daily rate % change year-on-year
+11.81% -21.42%
90% offered a daily rate of more than £125 £220 £230
10% offered a daily rate of more than £425 £350 £450
UK excluding London average daily rate £350 £220 £400
% change year-on-year
+59.09% -45.00%
Number of hourly rates quoted 1 0 0
Average hourly rate £19.00 - -
UK excluding London average hourly rate - - -
Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
39028 36522 40170
As % of all contract IT jobs located in the UK 74.08% 72.85% 70.27%
Number of daily rates quoted 24228 22021 22957
Average daily rate £400 £410 £400
Average daily rate % change year-on-year
-2.43% +2.50%
90% offered a daily rate of more than £275 £273 £270
10% offered a daily rate of more than £563 £575 £575
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1171 1067 1398
Average hourly rate £25.00 £30.00 £30.00
Average hourly rate % change year-on-year
-16.66% -
90% offered a hourly rate of more than £12.50 £12.50 £13.00
10% offered a hourly rate of more than £47.00 £46.00 £45.00
UK excluding London average hourly rate £27.00 £31.00 £30.00
% change year-on-year
-12.90% +3.33%

Direct Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Direct Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing within the UK.

Direct Marketing Daily Rate Trend in the UK

Direct Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing within the UK over the 3 months to 11 July 2014.

Direct Marketing Daily Rate Histogram in the UK

Direct Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing within the UK.

Direct Marketing Hourly Rate Trend in the UK

Direct Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 11 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +2 29 £308 +11.81% 23
London +5 21 £290 +2.65% 16
South East -11 4 £350 +59.09% 3
City of London +22 3 £325 +12.06% 5
Berkshire -2 3 £350 +59.09% 1
Bristol - 2 £250 - 1
South West - 2 £250 - 2
Nottinghamshire +11 1 - -
Nottingham +4 1 - -
East Midlands -2 1 - -
Surrey - 1 £188 - 2
Warwickshire - - - -
West Yorkshire - - - - 1
Worcestershire - - - -
Yorkshire - - - - 1
Merseyside - - - -
North West - - - -
West Midlands - - - -
Southwark - - - -
East of England - - - -
Peterborough - - - -
Poole - - - -
Portsmouth - - - -
Redditch - - - -
Rugby - - - -
Southampton - - - -
Stockport - - - -
Teddington - - - -
Worcester Park - - - -
Buckinghamshire - - - -

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 11 July 2014, IT contractor jobs within the UK citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 58 (100.00%) Marketing
2 24 (41.38%) SQL
3 21 (36.21%) SAS
4 19 (32.76%) Analytics
5 15 (25.86%) SPSS
6 12 (20.69%) Data Mining
7 11 (18.97%) Digital Marketing
8 10 (17.24%) MS Excel
8 10 (17.24%) Finance
8 10 (17.24%) Marketing Analytics
9 9 (15.52%) Campaign Management
9 9 (15.52%) Relational Database
9 9 (15.52%) CRM
9 9 (15.52%) Microsoft
10 8 (13.79%) Statistical Modelling
10 8 (13.79%) Visualisation
11 7 (12.07%) Tableau
11 7 (12.07%) Digital Media
11 7 (12.07%) Advertising
11 7 (12.07%) Project Management
11 7 (12.07%) Degree
11 7 (12.07%) QlikView
12 6 (10.34%) Predictive Analytics
12 6 (10.34%) Banking
12 6 (10.34%) Data Analysis
12 6 (10.34%) Stakeholder Management
12 6 (10.34%) Customer Insight
13 5 (8.62%) Social Media
13 5 (8.62%) .NET
13 5 (8.62%) MS Office

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 11 July 2014, IT contractor jobs within the UK citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 21 (36.21%) SAS
Applications
1 15 (25.86%) SPSS
2 10 (17.24%) MS Excel
3 5 (8.62%) MS Office
4 3 (5.17%) Photoshop
4 3 (5.17%) Adobe Illustrator
5 2 (3.45%) MS PowerPoint
5 2 (3.45%) FastStats
5 2 (3.45%) PowerPivot
6 1 (1.72%) InDesign
6 1 (1.72%) Fireworks
6 1 (1.72%) MS Visio
Business Applications
1 2 (3.45%) Google Analytics
2 1 (1.72%) Magento
2 1 (1.72%) SiteCatalyst
2 1 (1.72%) Oracle CRM
Database & Business Intelligence
1 12 (20.69%) Data Mining
2 9 (15.52%) Relational Database
3 7 (12.07%) QlikView
4 4 (6.90%) SQL Server Reporting Services
4 4 (6.90%) SQL Server
4 4 (6.90%) SQL Server Integration Services
4 4 (6.90%) Base SAS
5 3 (5.17%) SQL Server 2000
6 2 (3.45%) Data Warehouse
6 2 (3.45%) DTS
6 2 (3.45%) SQL Server 2005
6 2 (3.45%) SQL Server 2008
7 1 (1.72%) Hadoop
7 1 (1.72%) SAS Enterprise Guide
7 1 (1.72%) Oracle BI EE
7 1 (1.72%) SQL Server Analysis Services
Development Applications
1 2 (3.45%) Dreamweaver
2 1 (1.72%) Axure RP
General
1 58 (100.00%) Marketing
2 10 (17.24%) Finance
3 7 (12.07%) Advertising
4 6 (10.34%) Banking
5 5 (8.62%) Retail
6 2 (3.45%) Multimedia
6 2 (3.45%) German Language
6 2 (3.45%) Telecoms
7 1 (1.72%) Financial Institution
7 1 (1.72%) Italian Language
7 1 (1.72%) Spanish Language
7 1 (1.72%) Swedish Language
7 1 (1.72%) Danish Language
7 1 (1.72%) Dutch Language
7 1 (1.72%) French Language
Job Titles
1 30 (51.72%) Analyst
2 12 (20.69%) Data Analyst
3 10 (17.24%) Marketing Analyst
4 6 (10.34%) SAS Analyst
4 6 (10.34%) Marketing Manager
4 6 (10.34%) Junior
4 6 (10.34%) Insight Analyst
5 5 (8.62%) Junior Analyst
6 3 (5.17%) Developer
6 3 (5.17%) Programme Manager
6 3 (5.17%) Database Analyst
6 3 (5.17%) Senior Analyst
6 3 (5.17%) SAS Insight Analyst
6 3 (5.17%) Marketing Data Analyst
6 3 (5.17%) Social Media Manager
7 2 (3.45%) Digital Marketing Executive
7 2 (3.45%) Designer
7 2 (3.45%) Campaign Manager
7 2 (3.45%) Senior Insight Analyst
7 2 (3.45%) Support Analyst
Libraries, Frameworks & Software Standards
1 5 (8.62%) .NET
2 3 (5.17%) HTML
3 2 (3.45%) MDX
3 2 (3.45%) XML
4 1 (1.72%) Flash
4 1 (1.72%) ATL
4 1 (1.72%) CSS
4 1 (1.72%) MapReduce
Miscellaneous
1 8 (13.79%) Visualisation
2 7 (12.07%) Digital Media
3 5 (8.62%) Social Media
4 4 (6.90%) Statistics
4 4 (6.90%) Mathematics
5 3 (5.17%) iPad
6 2 (3.45%) Computer Science
6 2 (3.45%) Economics
7 1 (1.72%) Web 2.0
7 1 (1.72%) Graphic Design
7 1 (1.72%) Photography
7 1 (1.72%) Copywriting
7 1 (1.72%) Data Integration
Operating Systems
1 1 (1.72%) UNIX
1 1 (1.72%) Windows
1 1 (1.72%) Linux
1 1 (1.72%) Apple iOS
Processes & Methodologies
1 19 (32.76%) Analytics
2 11 (18.97%) Digital Marketing
3 10 (17.24%) Marketing Analytics
4 9 (15.52%) Campaign Management
4 9 (15.52%) CRM
5 8 (13.79%) Statistical Modelling
6 7 (12.07%) Project Management
7 6 (10.34%) Stakeholder Management
7 6 (10.34%) Data Analysis
7 6 (10.34%) Predictive Analytics
7 6 (10.34%) Customer Insight
8 4 (6.90%) Online Marketing
8 4 (6.90%) Database Marketing
8 4 (6.90%) Matrix Management
8 4 (6.90%) Business Intelligence
9 3 (5.17%) CHAID
9 3 (5.17%) Waterfall
9 3 (5.17%) Campaign Analysis
10 2 (3.45%) Web Development
10 2 (3.45%) Market Research
Programming Languages
1 24 (41.38%) SQL
2 3 (5.17%) Java
2 3 (5.17%) VBA
2 3 (5.17%) Data Analysis Expressions (DAX)
3 2 (3.45%) C
3 2 (3.45%) T-SQL
4 1 (1.72%) VB.NET
4 1 (1.72%) JavaScript
4 1 (1.72%) PHP
4 1 (1.72%) Shell Script
4 1 (1.72%) R
Qualifications
1 7 (12.07%) Degree
Quality Assurance & Compliance
1 3 (5.17%) QA
Vendors
1 9 (15.52%) Microsoft
2 7 (12.07%) Tableau
3 3 (5.17%) Alterian
4 2 (3.45%) Google
4 2 (3.45%) Adobe
4 2 (3.45%) Oracle
4 2 (3.45%) Salesforce.com
5 1 (1.72%) Facebook
5 1 (1.72%) Datameer
5 1 (1.72%) SAP
5 1 (1.72%) JD Edwards
5 1 (1.72%) comScore
5 1 (1.72%) Omniture
5 1 (1.72%) DoubleClick
London
JM
Rate: £200 - £210 per day
Posted: 16 hours ago
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JM
Rate: £120 - £130 per day
Posted: 18 hours ago
London
Experis Ltd
Rate: £100 - £125 per annum
Posted: 19 hours ago
Yeovil, Somerset
Salt
Rate: £50000 - £60000 per annum
Posted: Yesterday
London
Experis Ltd
Rate: £350.00 - £450.00 per annum
Posted: 6 days ago