The table below looks at the statistics for Direct Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 1 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Sep 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 602 578 569
Rank change year-on-year
-24 -9
Contract jobs citing Direct Marketing 23 38 23
As % of all contract IT jobs located in the UK 0.039% 0.067% 0.044%
As % of the Processes & Methodologies category 0.050% 0.088% 0.058%
Number of daily rates quoted 16 25 12
Average daily rate
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£281 £300 £300
Average daily rate % change year-on-year
-6.25% -
90% offered a daily rate of more than £158 £125 £253
10% offered a daily rate of more than £438 £415 £349
UK excluding London average daily rate £213 £350 £275
% change year-on-year
-39.28% +27.27%
Number of hourly rates quoted 0 3 1
Average hourly rate - £31.00 £39.00
Average hourly rate % change year-on-year
- -20.51%
UK excluding London average hourly rate - - £39.00

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
46308 43027 39494
As % of all contract IT jobs located in the UK 78.00% 76.06% 74.94%
Number of daily rates quoted 30197 26668 24243
Average daily rate £425 £410 £400
Average daily rate % change year-on-year
+3.65% +2.50%
90% offered a daily rate of more than £288 £275 £275
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £400 £375 £370
% change year-on-year
+6.66% +1.35%
Number of hourly rates quoted 1250 1176 1099
Average hourly rate £31.44 £24.00 £29.00
Average hourly rate % change year-on-year
+31.00% -17.24%
90% offered a hourly rate of more than £12.50 £12.50 £12.50
10% offered a hourly rate of more than £51.30 £50.00 £50.00
UK excluding London average hourly rate £32.52 £25.75 £30.50
% change year-on-year
+26.29% -15.57%

Direct Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Direct Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing within the UK.

Direct Marketing Daily Rate Trend in the UK

Direct Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing within the UK over the 3 months to 1 September 2015.

Direct Marketing Daily Rate Histogram in the UK

Direct Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing within the UK.

Direct Marketing Hourly Rate Trend in the UK

Direct Marketing
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 1 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -28 22 £300 - 16
London -11 16 £425 +84.78% 7
Bristol -3 2 £219 -12.50%
South West -5 2 £219 -12.50% 2
East Midlands -9 2 £250 - 1
Northampton - 2 £250 -
Northamptonshire - 2 £250 -
City of London +3 1 £150 -61.29% 3
Berkshire -7 1 - - 2
South East -28 1 - - 3
Reading - 1 - - 2

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 1 September 2015, IT contractor jobs within the UK citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 39 (100.00%) Marketing
2 22 (56.41%) SQL
3 18 (46.15%) SQL Server
4 11 (28.21%) CRM
5 10 (25.64%) Project Management
6 9 (23.08%) Adobe
6 9 (23.08%) E-Commerce
6 9 (23.08%) T-SQL
6 9 (23.08%) XML
7 8 (20.51%) Retail
7 8 (20.51%) Analytical Skills
8 7 (17.95%) Campaign Management
8 7 (17.95%) Analytics
8 7 (17.95%) Oracle
9 6 (15.38%) HTML
9 6 (15.38%) JavaScript
9 6 (15.38%) CSS
9 6 (15.38%) Linux
9 6 (15.38%) Social Media
9 6 (15.38%) Degree
9 6 (15.38%) Adobe Campaign
9 6 (15.38%) Relational Database
10 5 (12.82%) Mentoring
10 5 (12.82%) Web Development
10 5 (12.82%) Enterprise Software
10 5 (12.82%) RDBMS
10 5 (12.82%) Windows
10 5 (12.82%) PostgreSQL
11 4 (10.26%) B2C
11 4 (10.26%) SQL Server Integration Services

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 1 September 2015, IT contractor jobs within the UK citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (7.69%) SAS
2 1 (2.56%) SharePoint
Applications
1 3 (7.69%) MS Office
2 2 (5.13%) MS Excel
2 2 (5.13%) Adobe Illustrator
2 2 (5.13%) InDesign
2 2 (5.13%) FastStats
2 2 (5.13%) Photoshop
3 1 (2.56%) PowerPivot
3 1 (2.56%) MS PowerPoint
3 1 (2.56%) SPSS
Business Applications
1 6 (15.38%) Adobe Campaign
2 1 (2.56%) SAP CRM
Cloud Services
1 2 (5.13%) Responsys
2 1 (2.56%) SmartFocus
Database & Business Intelligence
1 18 (46.15%) SQL Server
2 6 (15.38%) Relational Database
3 5 (12.82%) RDBMS
3 5 (12.82%) PostgreSQL
4 4 (10.26%) SQL Server Integration Services
5 3 (7.69%) SQL Server 2008
5 3 (7.69%) SQL Server Reporting Services
5 3 (7.69%) SQL Server 2005
6 2 (5.13%) MS Access
6 2 (5.13%) DTS
6 2 (5.13%) Data Mining
6 2 (5.13%) SQL Server 2000
7 1 (2.56%) Big Data
7 1 (2.56%) Oracle Database
7 1 (2.56%) Base SAS
7 1 (2.56%) SAS Enterprise Guide
7 1 (2.56%) Data Warehouse
7 1 (2.56%) DataStage
Development Applications
1 2 (5.13%) Dreamweaver
General
1 39 (100.00%) Marketing
2 8 (20.51%) Retail
3 3 (7.69%) Finance
4 2 (5.13%) Banking
4 2 (5.13%) French Language
4 2 (5.13%) Italian Language
5 1 (2.56%) Telecoms
5 1 (2.56%) Legal
5 1 (2.56%) Publishing
Job Titles
1 9 (23.08%) Developer
1 9 (23.08%) Analyst
2 8 (20.51%) SQL Developer
3 7 (17.95%) Consultant
4 5 (12.82%) Data Analyst
4 5 (12.82%) Database Developer
4 5 (12.82%) SQL Database Developer
5 4 (10.26%) Senior Database Developer
5 4 (10.26%) Senior Developer
5 4 (10.26%) Senior SQL Developer
6 3 (7.69%) Marketing Manager
6 3 (7.69%) Campaign Manager
7 2 (5.13%) CRM Analyst
7 2 (5.13%) Insight Analyst
7 2 (5.13%) Marketing Analyst
7 2 (5.13%) Relationships Manager
7 2 (5.13%) Server Specialist
7 2 (5.13%) DBA
7 2 (5.13%) SQL Server DBA
7 2 (5.13%) SQL DBA
Libraries, Frameworks & Software Standards
1 9 (23.08%) XML
2 6 (15.38%) HTML
2 6 (15.38%) CSS
3 3 (7.69%) .NET
4 1 (2.56%) ODBC
Miscellaneous
1 8 (20.51%) Analytical Skills
2 6 (15.38%) Social Media
3 5 (12.82%) Enterprise Software
4 2 (5.13%) Management Information System
4 2 (5.13%) Taxonomies
5 1 (2.56%) Informatics
5 1 (2.56%) Mathematics
5 1 (2.56%) Visualisation
5 1 (2.56%) Statistics
5 1 (2.56%) New Media
Operating Systems
1 6 (15.38%) Linux
2 5 (12.82%) Windows
3 3 (7.69%) UNIX
Processes & Methodologies
1 11 (28.21%) CRM
2 10 (25.64%) Project Management
3 9 (23.08%) E-Commerce
4 7 (17.95%) Analytics
4 7 (17.95%) Campaign Management
5 5 (12.82%) Mentoring
5 5 (12.82%) Web Development
6 4 (10.26%) B2C
7 3 (7.69%) Mobile Marketing
8 2 (5.13%) Information Architecture
8 2 (5.13%) Marketing Strategy
8 2 (5.13%) Database Marketing
8 2 (5.13%) Content Management
8 2 (5.13%) Data Analysis
8 2 (5.13%) ETL
8 2 (5.13%) SEO
9 1 (2.56%) Workflow
9 1 (2.56%) Stakeholder Management
9 1 (2.56%) Agile Software Development
9 1 (2.56%) Business Intelligence
Programming Languages
1 22 (56.41%) SQL
2 9 (23.08%) T-SQL
3 6 (15.38%) JavaScript
4 2 (5.13%) R
4 2 (5.13%) VBA
5 1 (2.56%) Python
5 1 (2.56%) Shell Script
Qualifications
1 6 (15.38%) Degree
Quality Assurance & Compliance
1 3 (7.69%) QA
Vendors
1 9 (23.08%) Adobe
2 7 (17.95%) Oracle
3 3 (7.69%) Omniture
4 2 (5.13%) Tableau
4 2 (5.13%) ExactTarget
4 2 (5.13%) Microsoft
4 2 (5.13%) Teradata
5 1 (2.56%) Salesforce.com
5 1 (2.56%) PeopleSoft
5 1 (2.56%) SAP
5 1 (2.56%) Siebel
5 1 (2.56%) NetSuite
5 1 (2.56%) Aprimo
London
First Point
Rate: £400 - £425 per annum
Posted: 5 hours ago