Lead Generation Contracts

Lead Generation
UK

The following table provides summary statistics for contract job vacancies with a requirement for Lead Generation skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Lead Generation over the 6 months to 10 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
10 May 2024
Same period 2023 Same period 2022
Rank 555 695 822
Rank change year-on-year +140 +127 -152
Contract jobs citing Lead Generation 27 8 17
As % of all contract jobs advertised in the UK 0.063% 0.014% 0.019%
As % of the Processes & Methodologies category 0.073% 0.015% 0.021%
Number of daily rates quoted 19 6 8
10th Percentile £121 £378 £348
25th Percentile £123 £463 £411
Median daily rate (50th Percentile) £200 £494 £472
Median % change year-on-year -59.49% +4.72% +10.94%
75th Percentile £449 £542 £566
90th Percentile £550 £597 £659
UK excluding London median daily rate £123 £538 £522
% change year-on-year -77.21% +3.07% +131.78%
Number of hourly rates quoted 2 0 2
10th Percentile - - £26.35
25th Percentile £29.25 - £32.92
Median hourly rate £30.50 - £43.87
75th Percentile £31.75 - £54.81
90th Percentile - - £61.38
UK excluding London median hourly rate - - £43.87

All Process and Methodology Skills
UK

Lead Generation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 37,090 51,996 79,100
As % of all contract IT jobs advertised in the UK 86.26% 89.82% 90.61%
Number of daily rates quoted 23,884 36,030 55,497
10th Percentile £300 £325 £343
25th Percentile £413 £438 £427
Median daily rate (50th Percentile) £525 £550 £530
Median % change year-on-year -4.55% +3.77% +8.72%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £500 £500 £475
% change year-on-year - +5.26% +8.57%
Number of hourly rates quoted 2,438 1,721 1,893
10th Percentile £12.75 £11.00 £12.50
25th Percentile £16.00 £16.13 £15.50
Median hourly rate £36.50 £36.25 £25.68
Median % change year-on-year +0.69% +41.16% +4.82%
75th Percentile £60.00 £65.00 £49.50
90th Percentile £72.50 £75.00 £65.00
UK excluding London median hourly rate £38.06 £35.00 £20.00
% change year-on-year +8.74% +75.00% -6.98%

Lead Generation
Job Vacancy Trend

Job postings citing Lead Generation as a proportion of all IT jobs advertised.

Job vacancy trend for Lead Generation in the UK

Lead Generation
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Lead Generation.

Daily rate trend for Lead Generation in the UK

Lead Generation
Daily Rate Histogram

Daily rate distribution for jobs citing Lead Generation over the 6 months to 10 May 2024.

Daily rate histogram for Lead Generation in the UK

Lead Generation
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Lead Generation.

Hourly rate trend for Lead Generation in the UK

Lead Generation
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Lead Generation within the UK over the 6 months to 10 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +113 24 £200 -59.49% 220
London +106 18 £375 -23.08% 85
Work from Home +127 10 £123 -74.55% 95
UK excluding London +63 7 £123 -77.21% 136
South East +25 5 £123 -77.21% 36
Scotland - 2 - - 5

Lead Generation
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (7.41%) Confluence
Applications
1 3 (11.11%) Microsoft Excel
2 1 (3.70%) Microsoft Office
Business Applications
1 2 (7.41%) Dynamics CRM
Cloud Services
1 6 (22.22%) SaaS
2 2 (7.41%) Dynamics 365
Communications & Networking
1 4 (14.81%) SMS
Database & Business Intelligence
1 1 (3.70%) Tableau
Development Applications
1 2 (7.41%) JIRA
General
1 18 (66.67%) Marketing
2 7 (25.93%) Social Skills
3 6 (22.22%) Finance
4 4 (14.81%) Analytical Skills
5 2 (7.41%) Brand Awareness
5 2 (7.41%) Public Sector
6 1 (3.70%) Advertising
6 1 (3.70%) Financial Institution
6 1 (3.70%) French Language
6 1 (3.70%) Games
6 1 (3.70%) German Language
6 1 (3.70%) Law
6 1 (3.70%) Manufacturing
6 1 (3.70%) Presentation Skills
Job Titles
1 5 (18.52%) Account Executive
1 5 (18.52%) Marketing Manager
2 2 (7.41%) Copywriter
2 2 (7.41%) Data Manager
2 2 (7.41%) Digital Product Manager
2 2 (7.41%) Digital Programme Manager
2 2 (7.41%) Lead
2 2 (7.41%) Programme Manager
2 2 (7.41%) Sales Representative
3 1 (3.70%) Analyst
3 1 (3.70%) CRM Manager
3 1 (3.70%) Data Scientist
Miscellaneous
1 9 (33.33%) Social Media
2 3 (11.11%) Enterprise Software
3 2 (7.41%) Analytical Mindset
Processes & Methodologies
1 11 (40.74%) B2B
2 10 (37.04%) CRM
2 10 (37.04%) Marketing Automation
3 7 (25.93%) Business Development
4 6 (22.22%) Decision-Making
5 5 (18.52%) Demand Generation
5 5 (18.52%) Marketing Strategy
5 5 (18.52%) Project Management
6 4 (14.81%) B2B Marketing
6 4 (14.81%) Product Marketing
7 3 (11.11%) Business Intelligence
7 3 (11.11%) Customer Acquisition
7 3 (11.11%) Customer Experience
7 3 (11.11%) Data Cleansing
7 3 (11.11%) Fintech
7 3 (11.11%) Logistics
7 3 (11.11%) Market Segmentation
7 3 (11.11%) Programme Management
7 3 (11.11%) Thought Leadership
8 2 (7.41%) Validation
Programming Languages
1 2 (7.41%) SQL
2 1 (3.70%) Python
Qualifications
1 3 (11.11%) Degree
2 1 (3.70%) Master's Degree
2 1 (3.70%) MBA
Quality Assurance & Compliance
1 2 (7.41%) Data Quality
1 2 (7.41%) GDPR
Vendors
1 9 (33.33%) Salesforce
2 3 (11.11%) Marketo
3 2 (7.41%) Atlassian
3 2 (7.41%) Pardot
4 1 (3.70%) Alteryx
4 1 (3.70%) Microsoft