The first table below looks at the demand for Direct Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 23 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
23 May 2013
Same period 2012 Same period 2011
Direct Marketing
Rank 705 677 543
Rank change year-on-year
-28 -134
Permanent jobs citing Direct Marketing 157 224 355
As % of all permanent IT jobs located in the UK 0.146% 0.186% 0.282%
As % of the Processes & Methodologies category 0.191% 0.249% 0.383%
Number of salaries quoted 133 206 318
Average salary £40,000 £45,000 £36,000
Average salary % change year-on-year
-11.11% +25.00%
90% offered a salary of more than £27,000 £27,500 £27,400
10% offered a salary of more than £64,625 £65,000 £60,000
UK excluding London average salary £38,500 £37,500 £35,000
% change year-on-year
+2.66% +7.14%
All Processes & Methodologies
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
82164 90031 92785
As % of all permanent IT jobs located in the UK 76.40% 74.58% 73.61%
Number of salaries quoted 67343 76490 77755
Average salary £45,000 £47,500 £47,500
Average salary % change year-on-year
-5.26% -
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £70,000 £75,000 £75,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%

Direct Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Direct Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend

Direct Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing within the UK.

Direct Marketing Salary Trend

Direct Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Direct Marketing over the 3 months to 23 May 2013 within the UK.

Direct Marketing Salary Histogram

Direct Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 23 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
England -40 153 £40,000 -11.11%
London -14 90 £40,000 -15.78%
South West -1 19 £40,000 -11.11%
South East -10 19 £55,000 +46.66%
City of London +8 17 £52,500 +7.69%
Somerset +1 10 £40,813 +28.54%
Bath -2 9 £40,000 +25.98%
Brighton - 9 £55,000 -
East Sussex - 9 £55,000 -
East of England +6 8 £38,500 +16.22%
North West -8 7 £35,875 +30.45%
Cambridgeshire +8 5 £28,500 -36.66%
Berkshire -12 5 £37,500 -16.66%
Bristol -17 5 £50,000 +11.11%
East Midlands 0 4 £33,750 +23.85%
Reading -1 4 - -
West Sussex -3 4 £22,250 -34.55%
Manchester -11 4 £31,750 -
West Midlands -20 4 £29,500 -30.99%
Crawley -2 3 £21,500 -15.68%
Cambridge - 3 £36,750 -
Burton-upon-Trent - 3 £29,500 -
Staffordshire - 3 £29,500 -
Hertfordshire -3 2 £38,500 +23.20%
Yorkshire -6 2 £52,750 +134.44%
Brentford - 2 £66,250 -
Leicester - 2 £32,500 -
Sheffield - 2 £52,750 -
Gloucestershire - 2 £29,500 -
St Helens - 2 - -

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 23 May 2013, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 267 (100.00%) Marketing
2 88 (32.96%) SQL
3 73 (27.34%) SAS
4 67 (25.09%) Degree
5 66 (24.72%) CRM
6 59 (22.10%) Analytics
7 47 (17.60%) Finance
8 44 (16.48%) Microsoft
9 43 (16.10%) SPSS
10 40 (14.98%) SQL Server
11 38 (14.23%) Digital Marketing
12 36 (13.48%) B2B
13 33 (12.36%) Advertising
14 31 (11.61%) Customer Insight
15 29 (10.86%) Marketing Strategy
15 29 (10.86%) Retail
15 29 (10.86%) Data Analysis
16 28 (10.49%) Statistics
17 27 (10.11%) Mathematics
18 26 (9.738%) Project Management
18 26 (9.738%) HTML
18 26 (9.738%) Social Media
19 24 (8.989%) Email Marketing
20 20 (7.491%) E-Commerce
20 20 (7.491%) MS Excel
21 19 (7.116%) SEO
21 19 (7.116%) B2C
21 19 (7.116%) .NET
21 19 (7.116%) MS Office
21 19 (7.116%) Data Management

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 23 May 2013, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Development
1 26 (9.738%) HTML
2 19 (7.116%) .NET
3 13 (4.869%) CSS
4 11 (4.120%) jQuery
5 10 (3.745%) ASP.NET
6 9 (3.371%) Flash
6 9 (3.371%) .NET Framework
6 9 (3.371%) LINQ
7 8 (2.996%) RESTful
7 8 (2.996%) ASP.NET MVC
7 8 (2.996%) Regular Expression
7 8 (2.996%) ADO.NET Entity Framework
7 8 (2.996%) LINQ to SQL
7 8 (2.996%) SOAP
8 5 (1.873%) XML
9 4 (1.498%) HTML5
9 4 (1.498%) SAP PI
9 4 (1.498%) SAP XI
10 3 (1.124%) CSS3
11 1 (0.375%) XHTML
Application Platforms
1 73 (27.34%) SAS
2 14 (5.243%) IIS
3 12 (4.494%) CMS
4 6 (2.247%) MS Exchange
5 4 (1.498%) Sitecore CMS
5 4 (1.498%) NetWeaver
6 3 (1.124%) Drupal
6 3 (1.124%) Papyrus
6 3 (1.124%) WordPress
7 2 (0.749%) SharePoint
8 1 (0.375%) Apache
Applications
1 43 (16.10%) SPSS
2 20 (7.491%) MS Excel
3 19 (7.116%) MS Office
4 13 (4.869%) Photoshop
5 12 (4.494%) MS PowerPoint
6 8 (2.996%) InDesign
7 7 (2.622%) Adobe Illustrator
8 5 (1.873%) MS Visio
9 4 (1.498%) FastStats
9 4 (1.498%) PrintSoft PReS
9 4 (1.498%) Fireworks
10 3 (1.124%) DOC1
11 2 (0.749%) MS Project
Business Applications
1 16 (5.993%) SAP CRM
2 8 (2.996%) Google Analytics
3 4 (1.498%) Oracle CRM
4 1 (0.375%) Dynamics NAV
Communications & Networking
1 9 (3.371%) FTP
1 9 (3.371%) DNS
2 7 (2.622%) SMS
3 6 (2.247%) Firewall
4 4 (1.498%) Internet
5 3 (1.124%) Broadband
6 2 (0.749%) Wireless
Database & Business Intelligence
1 40 (14.98%) SQL Server
2 15 (5.618%) Data Mining
3 13 (4.869%) Base SAS
4 12 (4.494%) SQL Server 2008
5 11 (4.120%) Big Data
6 7 (2.622%) SQL Server Integration Services
7 6 (2.247%) SQL Server Reporting Services
8 4 (1.498%) SAS Enterprise Miner
8 4 (1.498%) MySQL
8 4 (1.498%) Oracle 8/8i
9 2 (0.749%) Neoview
9 2 (0.749%) SQL Server Analysis Services
9 2 (0.749%) OLAP
9 2 (0.749%) Data Warehouse
9 2 (0.749%) DTS
9 2 (0.749%) MS Access
10 1 (0.375%) VLDB
10 1 (0.375%) SQL Server 2005
10 1 (0.375%) Microsoft Analysis Services
10 1 (0.375%) Xcelsius
Development Applications
1 9 (3.371%) Subversion
2 8 (2.996%) Visual Studio
3 6 (2.247%) Dreamweaver
4 2 (0.749%) ProC
5 1 (0.375%) VSS/SourceSafe
General
1 267 (100.00%) Marketing
2 47 (17.60%) Finance
3 33 (12.36%) Advertising
4 29 (10.86%) Retail
5 12 (4.494%) Telecoms
6 9 (3.371%) Banking
7 8 (2.996%) Law
8 6 (2.247%) Interactive Media
8 6 (2.247%) Back Office
9 5 (1.873%) Legal
10 4 (1.498%) Local Government
11 3 (1.124%) Billing
11 3 (1.124%) Publishing
12 2 (0.749%) Manufacturing
12 2 (0.749%) Automotive
13 1 (0.375%) Pharmaceutical
13 1 (0.375%) Financial Institution
13 1 (0.375%) Front Office
13 1 (0.375%) French Language
13 1 (0.375%) German Language
Job Titles
1 86 (32.21%) Analyst
2 26 (9.738%) Senior Analyst
3 25 (9.363%) Insight Analyst
4 24 (8.989%) Data Analyst
5 23 (8.614%) SAS Analyst
6 20 (7.491%) Marketing Manager
6 20 (7.491%) Developer
7 19 (7.116%) Account Manager
8 17 (6.367%) Marketing Executive
9 13 (4.869%) Senior Insight Analyst
10 12 (4.494%) Campaign Manager
10 12 (4.494%) .NET Developer
11 11 (4.120%) SAS Insight Analyst
12 9 (3.371%) Business Analyst
12 9 (3.371%) Senior Manager
12 9 (3.371%) Account Director
12 9 (3.371%) Senior SAS Analyst
12 9 (3.371%) Designer
13 6 (2.247%) IT Support
13 6 (2.247%) Senior IT Support
Miscellaneous
1 28 (10.49%) Statistics
2 27 (10.11%) Mathematics
3 26 (9.738%) Social Media
4 16 (5.993%) SaaS
5 12 (4.494%) Copywriting
5 12 (4.494%) Economics
6 5 (1.873%) FMCG
7 4 (1.498%) Digital Media
7 4 (1.498%) Social Network
7 4 (1.498%) Data Protection Act
8 3 (1.124%) Mainframe
8 3 (1.124%) Computer Science
8 3 (1.124%) Mobile App
8 3 (1.124%) Enterprise Software
9 2 (0.749%) Data Extraction
9 2 (0.749%) Blog
9 2 (0.749%) Credit Risk
9 2 (0.749%) Management Information System
9 2 (0.749%) EPoS
10 1 (0.375%) W3C
Operating Systems
1 17 (6.367%) Windows
2 7 (2.622%) Windows 7
3 6 (2.247%) Windows Server 2008
3 6 (2.247%) Windows XP
3 6 (2.247%) Windows Server 2003
4 4 (1.498%) UNIX
5 2 (0.749%) Linux
6 1 (0.375%) Mac OS
Processes & Methodologies
1 66 (24.72%) CRM
2 59 (22.10%) Analytics
3 38 (14.23%) Digital Marketing
4 36 (13.48%) B2B
5 31 (11.61%) Customer Insight
6 29 (10.86%) Marketing Strategy
6 29 (10.86%) Data Analysis
7 26 (9.738%) Project Management
8 24 (8.989%) Email Marketing
9 20 (7.491%) E-Commerce
10 19 (7.116%) SEO
10 19 (7.116%) B2C
10 19 (7.116%) Data Management
10 19 (7.116%) Statistical Modelling
11 18 (6.742%) Time Management
12 17 (6.367%) Database Marketing
12 17 (6.367%) CHAID
13 15 (5.618%) Online Marketing
14 13 (4.869%) Business Intelligence
14 13 (4.869%) Pay per click
Programming Languages
1 88 (32.96%) SQL
2 15 (5.618%) C#
3 9 (3.371%) T-SQL
4 7 (2.622%) JavaScript
5 6 (2.247%) VB
5 6 (2.247%) VBA
6 5 (1.873%) C
6 5 (1.873%) SAS Macro
7 4 (1.498%) R
8 3 (1.124%) Python
9 1 (0.375%) C++
9 1 (0.375%) ActionScript
9 1 (0.375%) Perl
9 1 (0.375%) PHP
9 1 (0.375%) RPG
9 1 (0.375%) VB6
9 1 (0.375%) Apex Code
Qualifications
1 67 (25.09%) Degree
2 9 (3.371%) PMP
2 9 (3.371%) PMI Certification
3 6 (2.247%) MCTS
3 6 (2.247%) MCP
3 6 (2.247%) Microsoft Certification
4 3 (1.124%) HND
5 1 (0.375%) PhD
5 1 (0.375%) GNVQ
Quality Assurance & Compliance
1 4 (1.498%) QA
2 2 (0.749%) SLA
3 1 (0.375%) Data Quality
System Software
1 1 (0.375%) Active Directory
1 1 (0.375%) Terminal Services
Vendors
1 44 (16.48%) Microsoft
2 16 (5.993%) SAP
3 15 (5.618%) Unica
4 14 (5.243%) Adobe
5 12 (4.494%) Alterian
6 8 (2.996%) Google
7 7 (2.622%) Epiphany
7 7 (2.622%) Facebook
8 6 (2.247%) Oracle
8 6 (2.247%) Business Objects
9 5 (1.873%) Salesforce.com
9 5 (1.873%) Chordiant
9 5 (1.873%) Twitter
10 4 (1.498%) Sitecore
11 3 (1.124%) HP
11 3 (1.124%) Cognos
12 2 (0.749%) Eloqua
12 2 (0.749%) Omniture
12 2 (0.749%) Siebel
12 2 (0.749%) SunGard
North West England
Customer insight; marketing analytics; statistical modelling; data mining; customer relationship; direct marketing; SAS; SQL; Unica; SPSS.Overview A rare and fantastic opportunity for a Senior Insight Analyst to...
Salary: £30000 - £40000 per annum + excellent benefits package
Posted: 12 May 2013
Greater Manchester, North West
SAS Customer Behaviour Analyst... Statistical modelling; data mining; customer relationship; direct marketing; SAS; SQL; Unica; SPSS. Overview A rare and fantastic opportunity for a Customer Insight Analyst to...
Salary: £25000 - £30000 per annum + excellent benefits package
Posted: 12 May 2013
London
Key skills: SAS, SPSS statistical modelling, customer insight, business acumen LEADING FINANCIAL SERVICES COMPANY is looking for a Senior SAS Insight Analyst to join their London and South...
Parallel Consulting
Salary: £30000 - £45000 per annum + pension, bonus, healthcare
Posted: 17 May 2013
London
The SAS Data Analyst will be required to provide ad hoc data analysis on projects like database and campaign analytics, as well as creating concise reports for clients...
FIRST POINT IT RESOURCING
Salary: £30000 - £45000 per annum + pension, benefits, progression
Posted: 17 May 2013
London
The SAS Data Analyst will also be responsible for statistical analysis to model, segment and profile data. It is essential for the Data Analyst to be experienced with...
NFP Group Ltd
Salary: £30000 - £45000 per annum + pension, benefits, progression
Posted: 18 May 2013
London
Statistics, Economics, Operations Research, Maths Role requirements: Experience in a similar role Experience of applying statistical and related analytical techniques Ability to explain statistical techniques to a non...
Salt
Salary: £20000 - £25000 per annum + benefits
Posted: 18 May 2013
East Sussex, South East
You will be joining an experienced team with exposure to predictive modelling and forecasting.The role involves:*Use of customer insight to improve marketing campaigns and profitability.*Provide...
Salary: £27000 - £37000 per annum
Posted: 4 May 2013
London
To be considered you will need to be very savvy with either Excel or SAS, and ideally will have Unica experience (they have a migration project). You will...
Randstad Technologies
Salary: £40000 - £45000 per annum
Posted: 16 May 2013
London
YOUR SKILLS AND EXPERIENCE The successful applicant will have the following essential skills: 2.1 Degree (Maths, Statistics, Physics and Economics) Knowledgeable use of Microsoft Office tools including...
Harnham
Salary: £40000 - £45000 per annum
Posted: 16 May 2013
London
YOUR SKILLS AND EXPERIENCE The successful applicant will have the following essential skills: 2.1 Degree (Maths, Statistics, Physics and Economics) Knowledgeable use of Microsoft Office tools including...
Harnham
Salary: £40000 - £55000 per annum
Posted: 16 May 2013
Leeds, West Yorkshire
SQL, T-SQL, SSRS, SSIS) - Leeds... , you will use your expert knowledge of Microsoft SQL Server, T-SQL and MS BI (SSIS, SSRS) to provide... Required skills and...
D Tech Recruitment
Salary: From £25,000 to £35,000 per annum
Posted: 16 May 2013
London
A Traffic Manager with strong data, CRM and SQL Server skills and previous experience as in a Marketing Bureau / Campaign environment is required for a market-leading data...
Venturi
Salary: £35000 - £43000 per annum + 10% bonus + benefits
Posted: 17 May 2013
Halifax, Yorkshire
Offering up to £28k + benefits, we are looking for candidates with at least 3 years experience within digital marketing, and are looking to take on a role where...
Bluefire Consulting
Salary: £24000 - £28000 per annum + Pension, Healthcare
Posted: 22 May 2013
Halifax, West Yorkshire
Offering up to £28k + benefits, we are looking for candidates with at least 3 years experience within digital marketing, and are looking to take on a role where...
Bluefire Consulting
Salary: £24000 - £28000 per annum + Pension, Healthcare
Posted: 21 May 2013