The table below looks at the statistics for Direct Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 767 785 755
Rank change year-on-year
+18 -30
Permanent jobs citing Direct Marketing 123 148 149
As % of all permanent IT jobs located in the UK 0.11% 0.12% 0.13%
As % of the Processes & Methodologies category 0.13% 0.15% 0.17%
Number of salaries quoted 110 119 131
Average salary £37,000 £40,000 £42,500
Average salary % change year-on-year
-7.50% -5.88%
90% offered a salary of more than £27,400 £27,500 £27,725
10% offered a salary of more than £50,000 £55,000 £65,000
UK excluding London average salary £35,000 £37,500 £42,063
% change year-on-year
-6.66% -10.84%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92045 98475 89909
As % of all permanent IT jobs located in the UK 83.20% 82.01% 80.07%
Number of salaries quoted 74373 79144 73784
Average salary £50,000 £47,500 £46,000
Average salary % change year-on-year
+5.26% +3.26%
90% offered a salary of more than £32,000 £30,919 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Direct Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Direct Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing within the UK.

Direct Marketing Salary Trend in the UK

Direct Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Direct Marketing over the 3 months to 24 April 2015 within the UK.

Direct Marketing Salary Histogram in the UK

Direct Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 24 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -8 122 £37,500 -6.25% 21
London +27 83 £38,750 -8.82% 8
City of London +47 21 £40,000 -11.60% 5
South East +20 14 £36,380 +10.61% 4
East of England +22 13 £38,000 -5.00% 1
Berkshire - 9 £35,000 - 3
Essex - 7 £35,000 -
Colchester - 7 £35,000 -
Luton - 6 £39,000 -
Romford - 6 £32,500 - 2
Bedfordshire - 6 £39,000 -
Manchester +6 5 £34,000 -11.11% 1
North West +3 5 £34,000 -9.33% 2
Surrey +13 3 £36,380 -14.40%
Yorkshire +2 3 £32,500 +8.33% 2
Harrow - 3 £18,500 -
Slough - 3 - - 1
Maidenhead - 3 £35,000 - 2
Godalming - 3 £36,380 -
North Yorkshire +19 2 £40,000 -
South West -28 2 £52,500 +38.15% 3
West Midlands -28 2 £26,342 -18.94%
Hampshire - 2 £41,000 -
Basingstoke - 2 £41,000 -
Wiltshire 0 1 £35,000 - 1
Swindon -1 1 £35,000 -20.67% 1
York - 1 £40,000 -
Reading - 1 £45,000 -
Ross-on-Wye - 1 £26,184 -
Sheffield - 1 £25,000 -

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 24 April 2015, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 227 (100.00%) Marketing
2 113 (49.78%) SQL
3 104 (45.81%) CRM
4 63 (27.75%) Digital Marketing
5 62 (27.31%) Analytical Skills
6 54 (23.79%) Analytics
7 52 (22.91%) Degree
7 52 (22.91%) T-SQL
8 50 (22.03%) SQL Server
8 50 (22.03%) Microsoft
9 44 (19.38%) SQL Server Integration Services
10 43 (18.94%) MS Excel
11 42 (18.50%) Customer Insight
12 41 (18.06%) SAS
12 41 (18.06%) Data Management
13 38 (16.74%) Campaign Management
14 37 (16.30%) SQL Server 2008
15 35 (15.42%) QA
15 35 (15.42%) SQL Server Reporting Services
16 34 (14.98%) Data Analysis
16 34 (14.98%) Time Management
17 33 (14.54%) Email Marketing
18 30 (13.22%) Business Intelligence
18 30 (13.22%) Data Warehouse
19 28 (12.33%) Project Management
19 28 (12.33%) Finance
20 27 (11.89%) E-Commerce
21 25 (11.01%) SQL Server 2005
22 24 (10.57%) SPSS
23 22 (9.69%) Web Development

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 24 April 2015, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 41 (18.06%) SAS
2 9 (3.96%) SharePoint
3 3 (1.32%) SharePoint 2013
3 3 (1.32%) WordPress
3 3 (1.32%) SharePoint 2010
4 2 (0.88%) CMS
4 2 (0.88%) Joomla!
4 2 (0.88%) Drupal
5 1 (0.44%) Node.js
5 1 (0.44%) Adobe Experience Manager
5 1 (0.44%) Confluence
Applications
1 43 (18.94%) MS Excel
2 24 (10.57%) SPSS
3 21 (9.25%) MS Office
4 15 (6.61%) FastStats
5 4 (1.76%) PowerPivot
5 4 (1.76%) MS PowerPoint
6 3 (1.32%) Photoshop
6 3 (1.32%) Fireworks
7 2 (0.88%) Adobe Illustrator
8 1 (0.44%) InDesign
Business Applications
1 8 (3.52%) Unica
2 3 (1.32%) Adobe Campaign
3 1 (0.44%) Tridion
3 1 (0.44%) Unica Affinium
Cloud Services
1 14 (6.17%) Google Analytics
2 3 (1.32%) SaaS
3 2 (0.88%) Adobe Analytics
4 1 (0.44%) SmartFocus
Communications & Networking
1 6 (2.64%) Broadband
2 5 (2.20%) SMS
3 4 (1.76%) Internet
4 1 (0.44%) HTTPS
Database & Business Intelligence
1 50 (22.03%) SQL Server
2 44 (19.38%) SQL Server Integration Services
3 37 (16.30%) SQL Server 2008
4 35 (15.42%) SQL Server Reporting Services
5 30 (13.22%) Data Warehouse
6 25 (11.01%) SQL Server 2005
7 19 (8.37%) SQL Server 2000
7 19 (8.37%) DTS
8 14 (6.17%) Data Mining
9 11 (4.85%) SQL Server 2012
10 10 (4.41%) Big Data
11 8 (3.52%) Relational Database
11 8 (3.52%) SQL Server Analysis Services
12 6 (2.64%) OLAP
13 4 (1.76%) Microsoft Analysis Services
14 3 (1.32%) RDBMS
15 2 (0.88%) Crystal Reports
15 2 (0.88%) Base SAS
15 2 (0.88%) SAS Enterprise Miner
15 2 (0.88%) NoSQL
Development Applications
1 4 (1.76%) Git (software)
2 3 (1.32%) Visual Studio
2 3 (1.32%) Dreamweaver
2 3 (1.32%) JIRA
3 1 (0.44%) WATIR
3 1 (0.44%) Selenium
3 1 (0.44%) Subversion
3 1 (0.44%) Jenkins
General
1 227 (100.00%) Marketing
2 28 (12.33%) Finance
3 19 (8.37%) Retail
4 15 (6.61%) Advertising
4 15 (6.61%) Banking
5 10 (4.41%) Telecoms
6 2 (0.88%) Publishing
6 2 (0.88%) Games
7 1 (0.44%) Law
7 1 (0.44%) Legal
7 1 (0.44%) German Language
7 1 (0.44%) Italian Language
Job Titles
1 92 (40.53%) Analyst
2 39 (17.18%) Data Analyst
3 37 (16.30%) Developer
4 29 (12.78%) Insight Analyst
5 19 (8.37%) SQL Developer
5 19 (8.37%) Marketing Analyst
6 17 (7.49%) Marketing Manager
7 15 (6.61%) Marketing Data Analyst
8 14 (6.17%) Customer Analyst
9 13 (5.73%) CRM Manager
10 11 (4.85%) Senior Manager
11 9 (3.96%) Report Analyst
11 9 (3.96%) Business Analyst
11 9 (3.96%) Marketing Executive
11 9 (3.96%) Customer Insight Analyst
11 9 (3.96%) Campaign Analyst
12 8 (3.52%) MIS Manager
12 8 (3.52%) Graduate
13 6 (2.64%) Consultant
13 6 (2.64%) Senior Analyst
Libraries, Frameworks & Software Standards
1 20 (8.81%) XML
2 14 (6.17%) HTML
3 6 (2.64%) .NET
4 5 (2.20%) XHTML
5 4 (1.76%) CSS
6 3 (1.32%) ASP.NET
6 3 (1.32%) ODBC
6 3 (1.32%) jQuery
6 3 (1.32%) JSON
7 2 (0.88%) HTML5
7 2 (0.88%) CSS3
7 2 (0.88%) Sass
7 2 (0.88%) AngularJS
8 1 (0.44%) ASP.NET Web Forms
8 1 (0.44%) Yii
8 1 (0.44%) Entity Framework
8 1 (0.44%) REST
8 1 (0.44%) Spring MVC
8 1 (0.44%) Symfony
8 1 (0.44%) CodeIgniter
Miscellaneous
1 62 (27.31%) Analytical Skills
2 22 (9.69%) Digital Media
3 20 (8.81%) Social Media
4 11 (4.85%) Statistics
5 10 (4.41%) Mathematics
6 7 (3.08%) Copywriting
7 4 (1.76%) Visualisation
7 4 (1.76%) User Experience
8 3 (1.32%) Graphic Design
9 2 (0.88%) Economics
9 2 (0.88%) Enterprise Software
9 2 (0.88%) Data Structures
10 1 (0.44%) Physics
10 1 (0.44%) Computer Science
Operating Systems
1 1 (0.44%) UNIX
1 1 (0.44%) Linux
Processes & Methodologies
1 104 (45.81%) CRM
2 63 (27.75%) Digital Marketing
3 54 (23.79%) Analytics
4 42 (18.50%) Customer Insight
5 41 (18.06%) Data Management
6 38 (16.74%) Campaign Management
7 34 (14.98%) Data Analysis
7 34 (14.98%) Time Management
8 33 (14.54%) Email Marketing
9 30 (13.22%) Business Intelligence
10 28 (12.33%) Project Management
11 27 (11.89%) E-Commerce
12 22 (9.69%) Web Development
12 22 (9.69%) Continuous Improvement
13 17 (7.49%) B2B
13 17 (7.49%) Customer Segmentation
14 16 (7.05%) Propensity Modelling
14 16 (7.05%) Marketing Strategy
15 13 (5.73%) Stakeholder Management
16 12 (5.29%) Agile Software Development
Programming Languages
1 113 (49.78%) SQL
2 52 (22.91%) T-SQL
3 9 (3.96%) VBA
4 7 (3.08%) JavaScript
5 3 (1.32%) C
5 3 (1.32%) C#
5 3 (1.32%) R
6 2 (0.88%) Python
6 2 (0.88%) SAS Macro
6 2 (0.88%) Java
6 2 (0.88%) PHP
7 1 (0.44%) VB
7 1 (0.44%) VB.NET
7 1 (0.44%) Bash Shell
Qualifications
1 52 (22.91%) Degree
2 1 (0.44%) MBA
Quality Assurance & Compliance
1 35 (15.42%) QA
2 1 (0.44%) SLA
System Software
1 3 (1.32%) Hyper-V
Systems Management
1 1 (0.44%) Systems Management Server (SMS)
Vendors
1 50 (22.03%) Microsoft
2 16 (7.05%) Google
3 11 (4.85%) Omniture
4 10 (4.41%) Salesforce.com
4 10 (4.41%) Oracle
5 9 (3.96%) SAP
5 9 (3.96%) Tableau
6 7 (3.08%) Alterian
7 6 (2.64%) Teradata
7 6 (2.64%) Cognos
7 6 (2.64%) Business Objects
7 6 (2.64%) Adobe
8 5 (2.20%) Chordiant
9 3 (1.32%) IBM
9 3 (1.32%) VMware
9 3 (1.32%) Veeam
9 3 (1.32%) Sage
10 2 (0.88%) Maxymiser
10 2 (0.88%) Epiphany
10 2 (0.88%) ION Trading
City, London
Understanding Recruitment
Salary: £30000 - £35000 per annum + Execllent Benefits
Posted: 8 hours ago
Maidenhead, Berkshire
Understanding Recruitment
Salary: £30000 - £40000 per annum + Execllent Benefits
Posted: 8 hours ago
Maidenhead, Berkshire
Understanding Recruitment
Salary: £30000 - £36000 per annum + Benefits
Posted: 8 hours ago
Slough, Berkshire
QA
Salary: Highly Competitive
Posted: 2 days ago
Elland, West Yorkshire
Senitor Associates
Salary: £25000 - £30000 per annum + Benefits
Posted: 3 days ago
London
Harnham
Salary: £50000 - £60000 per annum + benefits
Posted: 3 days ago
Kent
The MRJ Group
Salary: £40000 - £50000 per annum + Benefits
Posted: 4 days ago
Peterborough, Cambridgeshire
Circle Recruitment
Salary: £30000 - £40000 per annum + Benefits
Posted: 5 days ago
Manchester, Lancashire
Experis Ltd
Salary: £50000 per annum + Bonus & Excellent Benefits
Posted: 5 days ago
Leeds, West Yorkshire
Experis Ltd
Salary: £50000.00 per annum + Excellet Bonus & Benefits
Posted: 5 days ago
City, London
Understanding Recruitment
Salary: £30000 - £33000 per annum + Execllent Benefits
Posted: 6 days ago
East Midlands
Real Staffing
Salary: £35000 - £40000 per annum + benefits
Posted: 8 days ago
Swindon
The People Network
Salary: £35000 per annum
Posted: 10 days ago
Chorley
Recruitment Genius
Salary: £18000 - £22000 per annum
Posted: 12 days ago
Romford
Modis International - London
Salary: £35000 - £45000 per annum + PACKAGE
Posted: 13 days ago
City of London
Interquest - IQ ESM
Salary: £150000 per annum + Benefits
Posted: 16 days ago
City of London
Progressive Recruitment
Salary: £50000 - £55000 per annum + competitive
Posted: 19 days ago
Romford
Modis International - London
Salary: £25000 - £30000 per annum + PACKAGE
Posted: 24 days ago