The table below looks at the statistics for Direct Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 27 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
27 May 2016
Same period 2015 Same period 2014
Direct Marketing
Rank 809 839 873
Rank change year-on-year
+30 +34
Permanent jobs citing Direct Marketing 114 125 127
As % of all permanent IT jobs located in the UK 0.11% 0.12% 0.11%
As % of the Processes & Methodologies category 0.13% 0.14% 0.13%
Number of salaries quoted 93 110 98
Median salary £40,000 £35,000 £37,500
Median salary % change year-on-year
+14.28% -6.66%
90% offered a salary of more than £26,500 £25,000 £23,500
10% offered a salary of more than £65,800 £45,250 £50,000
UK excluding London median salary £40,000 £35,000 £35,000
% change year-on-year
+14.28% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
87668 92318 100837
As % of all permanent IT jobs located in the UK 87.86% 86.37% 85.33%
Number of salaries quoted 73071 74999 82059
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £31,500 £31,000
10% offered a salary of more than £75,000 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Direct Marketing
Jobs Demand Trend

The demand trend of job ads citing Direct Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing within the UK.

Direct Marketing Salary Trend in the UK

Direct Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Direct Marketing over the 3 months to 27 May 2016 within the UK.

Direct Marketing Salary Histogram in the UK

Direct Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 27 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -4 104 £41,500 +18.57% 16
London -9 53 £47,500 +28.37% 5
South East +22 31 £40,000 +14.28% 5
Kent - 19 £40,000 - 2
South West +8 10 £33,500 -25.55% 1
Berkshire +4 7 £50,000 +42.85%
Hounslow - 7 - -
Bristol +9 6 £56,250 -19.64%
City of London +27 5 £35,000 -7.89%
Folkestone - 5 £36,000 - 1
Maidstone - 5 £45,000 -
Yorkshire +6 4 £42,500 +70.00% 3
Surrey +5 3 £35,000 -3.79% 1
Newbury - 3 - -
North West +19 2 £32,500 -3.29%
West Midlands -16 2 £26,500 +13.97%
Walsall - 2 £26,500 -
Dorset - 2 £28,500 - 1
Gloucestershire - 2 £33,500 -
Poole - 2 £28,500 - 1
Brighton - 2 £45,000 -
Harrogate - 2 £42,500 - 1
North Yorkshire - 2 £42,500 - 1
East Sussex - 2 £45,000 -
East of England +9 1 £50,000 +37.93% 2
Manchester +2 1 £25,000 -25.60%
West Yorkshire - 1 £28,500 - 1
Reigate - 1 £32,500 -
Leeds - 1 £28,500 -
Cheltenham - 1 £32,000 -

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 27 May 2016, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Direct Marketing.

1 224 (100.00%) Marketing
2 116 (51.79%) CRM
3 76 (33.93%) SQL
4 62 (27.68%) Analytics
5 59 (26.34%) Analytical Skills
6 45 (20.09%) Retail
7 41 (18.30%) Finance
8 39 (17.41%) HTML
9 37 (16.52%) Agile Software Development
9 37 (16.52%) Degree
10 35 (15.63%) CSS
10 35 (15.63%) Business Analysis
11 33 (14.73%) SAS
12 32 (14.29%) Data Management
13 30 (13.39%) E-Commerce
14 29 (12.95%) Adobe
15 28 (12.50%) Digital Marketing
15 28 (12.50%) Campaign Management
16 27 (12.05%) SQL Server Integration Services
16 27 (12.05%) Microsoft
17 26 (11.61%) Data Warehouse
17 26 (11.61%) SQL Server
18 25 (11.16%) Email Marketing
18 25 (11.16%) Customer Insight
19 24 (10.71%) SQL Server Reporting Services
19 24 (10.71%) Project Management
19 24 (10.71%) JavaScript
20 23 (10.27%) FastStats
21 22 (9.82%) SEO
22 21 (9.38%) Unica

Direct Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 33 (14.73%) SAS
2 17 (7.59%) CMS
3 5 (2.23%) SharePoint
4 4 (1.79%) Exchange Server 2013
4 4 (1.79%) MS Exchange
4 4 (1.79%) SugarCRM
5 3 (1.34%) WordPress
6 2 (0.89%) Apache Pig
Applications
1 18 (8.04%) SPSS
2 17 (7.59%) MS Excel
3 6 (2.68%) MS Office
4 4 (1.79%) Photoshop
5 3 (1.34%) Adobe Creative Suite
6 2 (0.89%) Adobe Illustrator
6 2 (0.89%) InDesign
6 2 (0.89%) Mathematica
7 1 (0.45%) Adobe After Effects
7 1 (0.45%) Adobe Premiere
7 1 (0.45%) Final Cut Pro
7 1 (0.45%) Fireworks
7 1 (0.45%) MS PowerPoint
Business Applications
1 23 (10.27%) FastStats
2 21 (9.38%) Unica
3 11 (4.91%) Adobe Campaign
4 1 (0.45%) Dynamics CRM
4 1 (0.45%) Magento
4 1 (0.45%) Oracle Financials
4 1 (0.45%) Radian6
4 1 (0.45%) SAP Oil and Gas
Cloud Services
1 9 (4.02%) Google Analytics
2 7 (3.13%) SaaS
3 3 (1.34%) GitHub
3 3 (1.34%) IaaS
4 2 (0.89%) Adobe Analytics
4 2 (0.89%) CheetahMail
4 2 (0.89%) Pure360
4 2 (0.89%) Silverpop
4 2 (0.89%) SmartFocus
5 1 (0.45%) AdWords
Communications & Networking
1 15 (6.70%) SMS
2 4 (1.79%) DHCP
2 4 (1.79%) DNS
2 4 (1.79%) Internet
2 4 (1.79%) VPN
3 1 (0.45%) Intranet
Database & Business Intelligence
1 27 (12.05%) SQL Server Integration Services
2 26 (11.61%) Data Warehouse
2 26 (11.61%) SQL Server
3 24 (10.71%) SQL Server Reporting Services
4 14 (6.25%) Data Mining
4 14 (6.25%) SQL Server 2008
5 10 (4.46%) Relational Database
6 8 (3.57%) DB2
6 8 (3.57%) SQL Server 2012
7 5 (2.23%) RDBMS
8 4 (1.79%) SQL Server Analysis Services
9 3 (1.34%) Base SAS
9 3 (1.34%) BusinessObjects
10 2 (0.89%) Apache Hive
10 2 (0.89%) Big Data
10 2 (0.89%) Hadoop
10 2 (0.89%) MongoDB
10 2 (0.89%) MySQL
10 2 (0.89%) NoSQL
11 1 (0.45%) Power BI
Development Applications
1 5 (2.23%) Team Foundation Server
2 2 (0.89%) Dreamweaver
2 2 (0.89%) Git (software)
2 2 (0.89%) SQL Server Management Studio (SSMS)
3 1 (0.45%) Axure RP
3 1 (0.45%) Balsamiq Mockups
General
1 224 (100.00%) Marketing
2 45 (20.09%) Retail
3 41 (18.30%) Finance
4 20 (8.93%) Banking
5 16 (7.14%) Advertising
6 13 (5.80%) Publishing
7 7 (3.13%) Telecoms
8 5 (2.23%) French Language
9 4 (1.79%) Automotive
9 4 (1.79%) German Language
9 4 (1.79%) Italian Language
9 4 (1.79%) Manufacturing
9 4 (1.79%) Spanish Language
10 3 (1.34%) Brand Awareness
10 3 (1.34%) Electronics
11 2 (0.89%) Law
12 1 (0.45%) Games
12 1 (0.45%) Multimedia
Job Titles
1 79 (35.27%) Analyst
2 38 (16.96%) CRM Manager
3 36 (16.07%) Business Analyst
4 26 (11.61%) Developer
5 25 (11.16%) Marketing Analyst
6 19 (8.48%) Campaign Manager
6 19 (8.48%) Data Analyst
7 18 (8.04%) SQL Analyst
7 18 (8.04%) Technical Analyst
7 18 (8.04%) Technical Business Analyst
8 15 (6.70%) Marketing Manager
9 13 (5.80%) Senior Manager
10 12 (5.36%) CRM Analyst
10 12 (5.36%) Insight Analyst
10 12 (5.36%) Junior
10 12 (5.36%) SQL Data Analyst
11 10 (4.46%) Account Manager
11 10 (4.46%) CRM Campaign Manager
11 10 (4.46%) Junior Analyst
12 9 (4.02%) Analytics Manager
Libraries, Frameworks & Software Standards
1 39 (17.41%) HTML
2 35 (15.63%) CSS
3 19 (8.48%) .NET
4 17 (7.59%) HTML5
5 15 (6.70%) CSS3
6 6 (2.68%) jQuery
7 5 (2.23%) AngularJS
8 3 (1.34%) Sass
9 2 (0.89%) .NET Framework
9 2 (0.89%) GreenSock GSAP
9 2 (0.89%) NHibernate
9 2 (0.89%) NumPy
9 2 (0.89%) Pandas
9 2 (0.89%) SciPy
9 2 (0.89%) XML
10 1 (0.45%) Ajax
10 1 (0.45%) ASP.NET
10 1 (0.45%) Flash
10 1 (0.45%) JSON
10 1 (0.45%) Twitter Bootstrap
Miscellaneous
1 59 (26.34%) Analytical Skills
2 21 (9.38%) User Experience
3 16 (7.14%) Social Media
4 14 (6.25%) Mathematics
5 13 (5.80%) W3C
6 11 (4.91%) Digital Media
7 10 (4.46%) Statistics
8 9 (4.02%) Computer Science
9 8 (3.57%) AS400
9 8 (3.57%) Physics
10 6 (2.68%) Economics
11 4 (1.79%) Blog
11 4 (1.79%) Enterprise Software
11 4 (1.79%) PKI
11 4 (1.79%) Visualisation
12 3 (1.34%) Animation
12 3 (1.34%) Applied Mathematics
12 3 (1.34%) Enterprise Cloud
12 3 (1.34%) Psychology
13 2 (0.89%) Artificial Intelligence
Operating Systems
1 4 (1.79%) Windows
1 4 (1.79%) Windows 10
1 4 (1.79%) Windows 7
1 4 (1.79%) Windows 8
1 4 (1.79%) Windows Server
1 4 (1.79%) Windows Server 2008
1 4 (1.79%) Windows Server 2012
Processes & Methodologies
1 116 (51.79%) CRM
2 62 (27.68%) Analytics
3 37 (16.52%) Agile Software Development
4 35 (15.63%) Business Analysis
5 32 (14.29%) Data Management
6 30 (13.39%) E-Commerce
7 28 (12.50%) Campaign Management
7 28 (12.50%) Digital Marketing
8 25 (11.16%) Customer Insight
8 25 (11.16%) Email Marketing
9 24 (10.71%) Project Management
10 22 (9.82%) SEO
11 20 (8.93%) Business Intelligence
11 20 (8.93%) Database Marketing
11 20 (8.93%) Stakeholder Management
12 18 (8.04%) Campaign Analysis
13 17 (7.59%) Data Analytics
14 16 (7.14%) Front End Development
14 16 (7.14%) Marketing Automation
14 16 (7.14%) Translating Business Requirements
Programming Languages
1 76 (33.93%) SQL
2 24 (10.71%) JavaScript
3 17 (7.59%) C#
3 17 (7.59%) T-SQL
4 16 (7.14%) C
5 5 (2.23%) VB
6 4 (1.79%) PHP
6 4 (1.79%) PowerShell
6 4 (1.79%) R
7 3 (1.34%) Java
7 3 (1.34%) SAS Macro
8 2 (0.89%) MATLAB
8 2 (0.89%) Perl
8 2 (0.89%) Python
8 2 (0.89%) VBA
9 1 (0.45%) ActionScript
Qualifications
1 37 (16.52%) Degree
2 11 (4.91%) HND
2 11 (4.91%) ISEB
3 9 (4.02%) Microsoft Certification
3 9 (4.02%) SC Cleared
3 9 (4.02%) Security Cleared
4 5 (2.23%) MCSA
4 5 (2.23%) MCTS
5 4 (1.79%) MCP
6 2 (0.89%) MBA
Quality Assurance & Compliance
1 15 (6.70%) QA
2 12 (5.36%) SLA
3 4 (1.79%) ISO/IEC 27001
4 1 (0.45%) Data Quality
System Software
1 4 (1.79%) Active Directory
Systems Management
1 4 (1.79%) Iperf
2 1 (0.45%) Systems Management Server (SMS)
Vendors
1 29 (12.95%) Adobe
2 27 (12.05%) Microsoft
3 19 (8.48%) Oracle
4 10 (4.46%) Alterian
5 9 (4.02%) Google
6 6 (2.68%) IBM
7 4 (1.79%) Aprimo
7 4 (1.79%) Chordiant
7 4 (1.79%) Cisco
7 4 (1.79%) Pega
7 4 (1.79%) Siebel
8 3 (1.34%) SAP
9 2 (0.89%) Apteco
9 2 (0.89%) Salesforce.com
9 2 (0.89%) Sybase
9 2 (0.89%) Twitter
10 1 (0.45%) Cognos
10 1 (0.45%) Facebook
10 1 (0.45%) Mapinfo
10 1 (0.45%) Teradata
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Kent
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Salary: Up to £40,000 per annum + Bonus and Benefits
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London
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Salary: £30000 - £42000 per annum + Benefits package
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