The table below looks at the statistics for Direct Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 4 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 Mar 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 774 731 771
Rank change year-on-year
-43 +40
Permanent jobs citing Direct Marketing 101 147 99
As % of all permanent IT jobs located in the UK 0.095% 0.14% 0.093%
As % of the Processes & Methodologies category 0.11% 0.17% 0.12%
Number of salaries quoted 88 119 86
Average salary £35,750 £42,500 £45,000
Average salary % change year-on-year
-15.88% -5.55%
90% offered a salary of more than £30,000 £27,500 £30,200
10% offered a salary of more than £48,400 £55,500 £55,000
UK excluding London average salary £38,000 £37,500 £42,500
% change year-on-year
+1.33% -11.76%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
88131 87877 85586
As % of all permanent IT jobs located in the UK 82.83% 82.35% 80.00%
Number of salaries quoted 71785 69854 71243
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,500 £30,000
10% offered a salary of more than £75,000 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Direct Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Direct Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing within the UK.

Direct Marketing Salary Trend in the UK

Direct Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Direct Marketing over the 3 months to 4 March 2015 within the UK.

Direct Marketing Salary Histogram in the UK

Direct Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 4 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -47 99 £35,000 -17.64% 24
London +7 65 £35,000 -22.22% 17
City of London +13 12 £33,000 -30.52% 5
Manchester +7 9 £28,250 +2.72% 2
North West -14 9 £28,250 -24.66% 4
South East -24 9 £41,000 -6.28% 2
South West -26 6 £44,500 +22.75%
East of England 0 5 £39,000 +20.00%
Bristol 0 5 £32,500 -5.79%
Bedfordshire - 5 £39,000 -
Hampshire - 5 £41,000 -
North Yorkshire +18 3 £36,250 -
Yorkshire -8 3 £36,250 +20.83%
Luton - 3 £38,000 -
Basingstoke - 3 £41,000 -
Romford - 3 £37,500 - 2
Salford - 3 £22,500 -
Berkshire -11 2 £45,000 -
West Midlands -42 2 £29,592 -31.00%
Kent - 2 £26,500 -
York - 2 £36,250 -
Maidstone - 2 £26,500 -
Telford -15 1 £33,000 -23.05%
Shropshire -21 1 £33,000 -23.05%
Herefordshire - 1 £26,184 -
Scotland - 1 £42,500 - 1
Wales - 1 - -
Southampton - 1 £35,000 -
Ross-on-Wye - 1 £26,184 -
Reading - 1 £45,000 -

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 4 March 2015, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 214 (100.00%) Marketing
2 116 (54.21%) SQL
3 97 (45.33%) CRM
4 81 (37.85%) Analytical Skills
5 70 (32.71%) Analytics
6 63 (29.44%) SAS
7 56 (26.17%) Degree
8 45 (21.03%) Digital Marketing
8 45 (21.03%) T-SQL
9 44 (20.56%) SPSS
10 42 (19.63%) SQL Server
11 38 (17.76%) Propensity Modelling
12 37 (17.29%) Microsoft
12 37 (17.29%) SQL Server Integration Services
13 35 (16.36%) Customer Insight
14 34 (15.89%) Campaign Management
14 34 (15.89%) SQL Server 2008
14 34 (15.89%) MS Excel
15 31 (14.49%) Finance
15 31 (14.49%) SQL Server Reporting Services
16 30 (14.02%) Time Management
17 29 (13.55%) QA
18 28 (13.08%) Email Marketing
19 27 (12.62%) Data Warehouse
20 25 (11.68%) Data Management
20 25 (11.68%) Statistics
21 24 (11.21%) E-Commerce
22 23 (10.75%) Data Analysis
23 22 (10.28%) SQL Server 2005
24 21 (9.81%) Project Management

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 4 March 2015, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 63 (29.44%) SAS
2 8 (3.74%) SharePoint
3 5 (2.34%) CMS
4 4 (1.87%) WordPress
5 3 (1.40%) Drupal
6 2 (0.93%) Joomla!
7 1 (0.47%) SharePoint 2013
7 1 (0.47%) Node.js
7 1 (0.47%) SharePoint 2010
7 1 (0.47%) IIS
7 1 (0.47%) Confluence
Applications
1 44 (20.56%) SPSS
2 34 (15.89%) MS Excel
3 20 (9.35%) MS Office
4 18 (8.41%) FastStats
5 5 (2.34%) MS PowerPoint
6 4 (1.87%) PowerPivot
7 3 (1.40%) Adobe Illustrator
7 3 (1.40%) Photoshop
8 1 (0.47%) Fireworks
Business Applications
1 15 (7.01%) Google Analytics
2 2 (0.93%) Dynamics CRM
2 2 (0.93%) SAP InfiniteInsight
2 2 (0.93%) WebTrends
2 2 (0.93%) Tridion
2 2 (0.93%) SiteCatalyst
3 1 (0.47%) assyst
3 1 (0.47%) Unica Affinium
3 1 (0.47%) Remedy ITSM
Cloud Services
1 3 (1.40%) SaaS
Communications & Networking
1 6 (2.80%) Broadband
1 6 (2.80%) SMS
2 2 (0.93%) Internet
3 1 (0.47%) Extranet
3 1 (0.47%) HTTPS
Database & Business Intelligence
1 42 (19.63%) SQL Server
2 37 (17.29%) SQL Server Integration Services
3 34 (15.89%) SQL Server 2008
4 31 (14.49%) SQL Server Reporting Services
5 27 (12.62%) Data Warehouse
6 22 (10.28%) SQL Server 2005
7 18 (8.41%) Data Mining
8 16 (7.48%) DTS
8 16 (7.48%) SQL Server 2000
9 12 (5.61%) Big Data
9 12 (5.61%) Relational Database
10 11 (5.14%) SQL Server 2012
11 4 (1.87%) Base SAS
11 4 (1.87%) SAS Enterprise Miner
11 4 (1.87%) OLAP
12 3 (1.40%) SQL Server Analysis Services
13 2 (0.93%) QlikView
13 2 (0.93%) Microsoft Analysis Services
13 2 (0.93%) RDBMS
13 2 (0.93%) NoSQL
Development Applications
1 3 (1.40%) JIRA
1 3 (1.40%) Git (software)
2 2 (0.93%) Visual Studio
3 1 (0.47%) Jenkins
3 1 (0.47%) WATIR
3 1 (0.47%) Selenium
3 1 (0.47%) Team Foundation Server
General
1 214 (100.00%) Marketing
2 31 (14.49%) Finance
3 18 (8.41%) Retail
4 14 (6.54%) Advertising
5 13 (6.07%) Banking
6 12 (5.61%) Telecoms
7 5 (2.34%) Publishing
7 5 (2.34%) Law
8 2 (0.93%) Electronics
8 2 (0.93%) Games
9 1 (0.47%) Manufacturing
9 1 (0.47%) German Language
Job Titles
1 96 (44.86%) Analyst
2 35 (16.36%) Insight Analyst
3 34 (15.89%) Data Analyst
4 28 (13.08%) Developer
5 25 (11.68%) Marketing Analyst
6 18 (8.41%) Consultant
7 16 (7.48%) SQL Developer
8 13 (6.07%) Marketing Data Analyst
8 13 (6.07%) Marketing Consultant
9 11 (5.14%) Marketing Manager
10 10 (4.67%) SAS Analyst
10 10 (4.67%) CRM Consultant
10 10 (4.67%) Senior Analyst
11 9 (4.21%) Senior Manager
12 8 (3.74%) Customer Insight Analyst
12 8 (3.74%) Customer Analyst
12 8 (3.74%) Business Analyst
12 8 (3.74%) Report Analyst
13 7 (3.27%) Senior SAS Analyst
13 7 (3.27%) Campaign Analyst
Libraries, Frameworks & Software Standards
1 16 (7.48%) XML
2 9 (4.21%) HTML
3 5 (2.34%) .NET
4 4 (1.87%) CSS
5 3 (1.40%) ODBC
5 3 (1.40%) ASP.NET
5 3 (1.40%) JSON
5 3 (1.40%) jQuery
6 2 (0.93%) Ajax
6 2 (0.93%) XHTML
6 2 (0.93%) HTML5
6 2 (0.93%) CSS3
6 2 (0.93%) Sass
6 2 (0.93%) AngularJS
7 1 (0.47%) ASP.NET Web Forms
7 1 (0.47%) ADO.NET Entity Framework
7 1 (0.47%) Hibernate
7 1 (0.47%) Flash
7 1 (0.47%) Web Services
7 1 (0.47%) Spring
Miscellaneous
1 81 (37.85%) Analytical Skills
2 25 (11.68%) Statistics
3 20 (9.35%) Social Media
4 19 (8.88%) Digital Media
5 14 (6.54%) Mathematics
6 5 (2.34%) User Experience
6 5 (2.34%) Economics
7 4 (1.87%) Copywriting
8 2 (0.93%) Computer Science
8 2 (0.93%) Data Structures
8 2 (0.93%) Performance Metrics
8 2 (0.93%) Enterprise Software
9 1 (0.47%) New Media
9 1 (0.47%) BBC
9 1 (0.47%) Physics
9 1 (0.47%) Blog
9 1 (0.47%) Podcast
Operating Systems
1 2 (0.93%) Android
1 2 (0.93%) Apple iOS
Processes & Methodologies
1 97 (45.33%) CRM
2 70 (32.71%) Analytics
3 45 (21.03%) Digital Marketing
4 38 (17.76%) Propensity Modelling
5 35 (16.36%) Customer Insight
6 34 (15.89%) Campaign Management
7 30 (14.02%) Time Management
8 28 (13.08%) Email Marketing
9 25 (11.68%) Data Management
10 24 (11.21%) E-Commerce
11 23 (10.75%) Data Analysis
12 21 (9.81%) Project Management
13 20 (9.35%) Customer Segmentation
14 19 (8.88%) Continuous Improvement
14 19 (8.88%) Marketing Strategy
14 19 (8.88%) Web Development
15 16 (7.48%) Business Intelligence
16 14 (6.54%) B2B
17 13 (6.07%) CHAID
17 13 (6.07%) Logistic Regression
Programming Languages
1 116 (54.21%) SQL
2 45 (21.03%) T-SQL
3 14 (6.54%) R
4 8 (3.74%) VBA
5 5 (2.34%) JavaScript
6 2 (0.93%) SAS Macro
6 2 (0.93%) PHP
6 2 (0.93%) Java
6 2 (0.93%) Python
7 1 (0.47%) VB
7 1 (0.47%) VB.NET
7 1 (0.47%) C#
Qualifications
1 56 (26.17%) Degree
2 3 (1.40%) VCP4
Quality Assurance & Compliance
1 29 (13.55%) QA
2 1 (0.47%) SLA
2 1 (0.47%) COBIT
System Software
1 5 (2.34%) Hyper-V
Systems Management
1 1 (0.47%) Tivoli
1 1 (0.47%) Systems Management Server (SMS)
Vendors
1 37 (17.29%) Microsoft
2 17 (7.94%) Google
3 12 (5.61%) Alterian
4 9 (4.21%) Oracle
4 9 (4.21%) Unica
5 7 (3.27%) Business Objects
5 7 (3.27%) Omniture
6 6 (2.80%) Teradata
7 5 (2.34%) Tableau
7 5 (2.34%) VMware
7 5 (2.34%) Salesforce.com
7 5 (2.34%) Chordiant
7 5 (2.34%) Veeam
8 3 (1.40%) Neolane
8 3 (1.40%) SmartFocus
8 3 (1.40%) IBM
8 3 (1.40%) Cognos
9 2 (0.93%) Actimize
9 2 (0.93%) WebSideStory
9 2 (0.93%) Adobe
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