The table below looks at the statistics for Direct Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 9 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
9 Dec 2016
Same period 2015 Same period 2014
Direct Marketing
Rank 794 810 879
Rank change year-on-year
+16 +69
Permanent jobs citing Direct Marketing 82 145 111
As % of all permanent IT jobs located in the UK 0.091% 0.14% 0.098%
As % of the Processes & Methodologies category 0.10% 0.16% 0.11%
Number of salaries quoted 66 121 101
Median salary £36,500 £35,000 £39,000
Median salary % change year-on-year
+4.28% -10.25%
90% offered a salary of more than £27,500 £27,500 £28,000
10% offered a salary of more than £48,500 £55,000 £62,500
UK excluding London median salary £35,000 £42,500 £38,500
% change year-on-year
-17.64% +10.38%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
78947 92968 97230
As % of all permanent IT jobs located in the UK 88.06% 87.55% 85.71%
Number of salaries quoted 65078 76746 79953
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,426
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Direct Marketing
Jobs Demand Trend

The demand trend of job ads citing Direct Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing within the UK.

Direct Marketing Salary Trend in the UK

Direct Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Direct Marketing over the 3 months to 9 December 2016 within the UK.

Direct Marketing Salary Histogram in the UK

Direct Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 9 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +11 82 £36,500 +4.28% 13
London +18 32 £42,000 +23.52% 6
South East +77 20 £41,500 -15.30% 5
East Sussex - 12 - - 1
Brighton - 12 - - 1
East of England +28 11 £35,000 +13.82%
Surrey +30 7 £41,500 -24.54% 2
Yorkshire +19 7 £40,000 +14.28% 1
Weybridge +2 7 £41,500 -24.54%
South West -8 6 £37,500 -16.66%
Cambridgeshire - 5 £35,000 -
Peterborough - 5 £35,000 -
Essex - 5 £35,000 -
North Yorkshire 0 4 £42,250 +20.71%
West Yorkshire +22 3 £37,500 -9.63% 1
City of London +16 3 £37,500 +4.16% 3
West Midlands -7 3 £62,500 +16.27% 1
Birmingham - 3 £62,500 - 1
North West - 3 £25,000 -
Warrington - 3 £25,000 -
Cheshire - 3 £25,000 -
Dorset +27 2 £27,500 -
Bristol +7 2 - -
Cirencester -2 2 £47,500 +18.75%
Gloucestershire -28 2 £47,500 +18.75%
Wetherby - 2 £38,750 -
Poole - 2 £27,500 -
Berkshire +41 1 £27,000 -43.75% 1
Reading +38 1 £27,000 -19.40% 1
York -8 1 £42,500 +21.42%

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 9 December 2016, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Direct Marketing.

1 186 (100.00%) Marketing
2 59 (31.72%) CRM
3 49 (26.34%) Data Management
4 47 (25.27%) SQL
4 47 (25.27%) Finance
5 34 (18.28%) Email Marketing
5 34 (18.28%) MS Excel
6 30 (16.13%) Campaign Management
7 29 (15.59%) Analytics
8 28 (15.05%) Analytical Skills
8 28 (15.05%) MS PowerPoint
9 26 (13.98%) Time Management
9 26 (13.98%) Actionable Insight
10 25 (13.44%) Degree
11 24 (12.90%) Microsoft
11 24 (12.90%) SQL Server
11 24 (12.90%) Retail
11 24 (12.90%) Data-Driven Marketing
12 23 (12.37%) Agile Software Development
12 23 (12.37%) Data Analysis
12 23 (12.37%) SAS
13 22 (11.83%) Project Management
13 22 (11.83%) Digital Marketing
13 22 (11.83%) Social Media
14 20 (10.75%) .NET
14 20 (10.75%) E-Commerce
15 19 (10.22%) FastStats
16 18 (9.68%) C#
17 17 (9.14%) B2B
17 17 (9.14%) SEO

Direct Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 23 (12.37%) SAS
2 8 (4.30%) WordPress
3 6 (3.23%) CMS
4 3 (1.61%) SharePoint
5 1 (0.54%) Drupal
5 1 (0.54%) Exchange Server 2010
5 1 (0.54%) MS Exchange
Applications
1 34 (18.28%) MS Excel
2 28 (15.05%) MS PowerPoint
3 16 (8.60%) MS Office
4 11 (5.91%) Photoshop
5 5 (2.69%) Adobe Illustrator
5 5 (2.69%) InDesign
6 4 (2.15%) SPSS
7 1 (0.54%) Spreadsheet
Business Applications
1 19 (10.22%) FastStats
2 3 (1.61%) Magento
3 2 (1.08%) Dynamics CRM
3 2 (1.08%) Eloqua
3 2 (1.08%) Unica
4 1 (0.54%) SAP Oil and Gas
Cloud Services
1 15 (8.06%) Google Analytics
2 6 (3.23%) SaaS
3 3 (1.61%) GitHub
4 2 (1.08%) AdWords
5 1 (0.54%) Adobe Analytics
5 1 (0.54%) Amazon AWS
5 1 (0.54%) Microsoft Azure
5 1 (0.54%) Office 365
Communications & Networking
1 13 (6.99%) Internet
2 2 (1.08%) DAB
3 1 (0.54%) DNS
3 1 (0.54%) SMS
3 1 (0.54%) TCP/IP
Database & Business Intelligence
1 24 (12.90%) SQL Server
2 11 (5.91%) Relational Database
2 11 (5.91%) SQL Server Integration Services
2 11 (5.91%) SQL Server Reporting Services
3 7 (3.76%) RDBMS
4 5 (2.69%) SQL Server 2012
5 4 (2.15%) BusinessObjects
5 4 (2.15%) DB2
6 3 (1.61%) SQL Server 2008
7 2 (1.08%) Base SAS
7 2 (1.08%) Big Data
7 2 (1.08%) Crystal Reports
7 2 (1.08%) Data Warehouse
7 2 (1.08%) MySQL
8 1 (0.54%) Hadoop
8 1 (0.54%) MongoDB
8 1 (0.54%) Power BI
8 1 (0.54%) PowerPivot
8 1 (0.54%) QlikView
8 1 (0.54%) SQL Server Analysis Services
Development Applications
1 2 (1.08%) SQL Server Management Studio (SSMS)
2 1 (0.54%) Git (software)
2 1 (0.54%) Selenium
2 1 (0.54%) SoapUI
General
1 186 (100.00%) Marketing
2 47 (25.27%) Finance
3 24 (12.90%) Retail
4 15 (8.06%) Advertising
5 9 (4.84%) Banking
6 8 (4.30%) Brand Awareness
7 7 (3.76%) Telecoms
8 6 (3.23%) Publishing
9 4 (2.15%) Legal
9 4 (2.15%) Manufacturing
10 3 (1.61%) Games
11 1 (0.54%) Electronics
11 1 (0.54%) Multimedia
11 1 (0.54%) Swedish Language
Job Titles
1 64 (34.41%) Analyst
2 41 (22.04%) Marketing Manager
3 33 (17.74%) Data Analyst
4 25 (13.44%) Account Manager
5 15 (8.06%) Developer
6 12 (6.45%) Business Analyst
6 12 (6.45%) SQL Analyst
7 10 (5.38%) Technical Analyst
7 10 (5.38%) Technical Business Analyst
7 10 (5.38%) Web Developer
8 9 (4.84%) Sales Executive
8 9 (4.84%) SQL Data Analyst
9 8 (4.30%) Digital Executive
9 8 (4.30%) Marketing Analyst
10 7 (3.76%) .NET Developer
10 7 (3.76%) C# Developer
10 7 (3.76%) C# Web Developer
10 7 (3.76%) Customer Analyst
10 7 (3.76%) Digital Marketing Manager
10 7 (3.76%) Marketing Executive
Libraries, Frameworks & Software Standards
1 20 (10.75%) .NET
2 10 (5.38%) AngularJS
3 9 (4.84%) CSS
4 8 (4.30%) jQuery
5 7 (3.76%) .NET Framework
5 7 (3.76%) NHibernate
6 2 (1.08%) COM
6 2 (1.08%) HTML
6 2 (1.08%) HTML5
6 2 (1.08%) Laravel
7 1 (0.54%) CSS3
7 1 (0.54%) React
7 1 (0.54%) Web Services
Miscellaneous
1 28 (15.05%) Analytical Skills
2 22 (11.83%) Social Media
3 13 (6.99%) Statistics
4 9 (4.84%) Mathematics
5 8 (4.30%) Copywriting
5 8 (4.30%) User Experience
6 7 (3.76%) Blog
7 6 (3.23%) Digital Media
7 6 (3.23%) Social Network
8 5 (2.69%) Data Structures
9 4 (2.15%) AS400
9 4 (2.15%) Data Centre
10 3 (1.61%) Data Protection Act
10 3 (1.61%) Driving Licence
11 2 (1.08%) Credit Risk
11 2 (1.08%) Data Integration
11 2 (1.08%) Graphic Design
11 2 (1.08%) Hybrid Cloud
12 1 (0.54%) Data Extraction
12 1 (0.54%) FMCG
Operating Systems
1 7 (3.76%) Windows
2 5 (2.69%) Windows Server 2008
3 4 (2.15%) Windows 7
3 4 (2.15%) Windows Server
3 4 (2.15%) Windows Server 2012
4 2 (1.08%) Mac OS X
5 1 (0.54%) Linux
5 1 (0.54%) Windows 10
5 1 (0.54%) Windows 8
Processes & Methodologies
1 59 (31.72%) CRM
2 49 (26.34%) Data Management
3 34 (18.28%) Email Marketing
4 30 (16.13%) Campaign Management
5 29 (15.59%) Analytics
6 26 (13.98%) Actionable Insight
6 26 (13.98%) Time Management
7 24 (12.90%) Data-Driven Marketing
8 23 (12.37%) Agile Software Development
8 23 (12.37%) Data Analysis
9 22 (11.83%) Digital Marketing
9 22 (11.83%) Project Management
10 20 (10.75%) E-Commerce
11 17 (9.14%) B2B
11 17 (9.14%) SEO
12 16 (8.60%) Business Intelligence
13 13 (6.99%) Business Development
14 12 (6.45%) Business Analysis
14 12 (6.45%) Waterfall
14 12 (6.45%) Web Development
Programming Languages
1 47 (25.27%) SQL
2 18 (9.68%) C#
3 11 (5.91%) JavaScript
4 10 (5.38%) Python
4 10 (5.38%) T-SQL
5 9 (4.84%) R
6 4 (2.15%) PHP
6 4 (2.15%) VBA
7 3 (1.61%) Java
8 2 (1.08%) C
9 1 (0.54%) Data Analysis Expressions (DAX)
9 1 (0.54%) PowerShell
9 1 (0.54%) VB
Qualifications
1 25 (13.44%) Degree
2 6 (3.23%) ISEB
3 1 (0.54%) MCSE
3 1 (0.54%) Microsoft Certification
3 1 (0.54%) PMI Certification
3 1 (0.54%) PMP
3 1 (0.54%) Postgraduate
Quality Assurance & Compliance
1 4 (2.15%) Data Quality
2 1 (0.54%) QA
System Software
1 5 (2.69%) VMware Infrastructure
2 4 (2.15%) Active Directory
2 4 (2.15%) Hyper-V
2 4 (2.15%) Microsoft Virtual Server
2 4 (2.15%) Virtual Servers
3 1 (0.54%) VMware Workstation
Systems Management
1 5 (2.69%) SCCM
2 4 (2.15%) SCOM
3 2 (1.08%) Systems Management Server (SMS)
Vendors
1 24 (12.90%) Microsoft
2 17 (9.14%) Google
3 13 (6.99%) Oracle
4 7 (3.76%) Twitter
5 6 (3.23%) Adobe
5 6 (3.23%) Facebook
5 6 (3.23%) Salesforce.com
6 5 (2.69%) VMware
7 4 (2.15%) SAP
8 3 (1.61%) Cisco
9 2 (1.08%) Apteco
9 2 (1.08%) Citrix
9 2 (1.08%) Tableau
9 2 (1.08%) Teradata
10 1 (0.54%) Apple
10 1 (0.54%) Cognizant
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