The table below looks at the statistics for Direct Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 20 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
20 Jan 2017
Same period 2016 Same period 2015
Direct Marketing
UK
Rank 782 812 851
Rank change year-on-year
+30 +39
Permanent jobs citing Direct Marketing 67 127 100
As % of all permanent IT jobs located in the UK 0.079% 0.13% 0.095%
As % of the Processes & Methodologies category 0.090% 0.14% 0.11%
Number of salaries quoted 50 96 92
Median salary £38,750 £35,000 £35,000
Median salary % change year-on-year
+10.71% -
90% offered a salary of more than £26,800 £26,674 £27,550
10% offered a salary of more than £47,500 £55,000 £62,500
UK excluding London median salary £35,000 £40,000 £35,000
% change year-on-year
-12.50% +14.28%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
74379 87644 90527
As % of all permanent IT jobs located in the UK 88.14% 87.68% 86.05%
Number of salaries quoted 61268 72885 74721
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £77,000 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Direct Marketing
Jobs Demand Trend

The demand trend of job ads citing Direct Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing within the UK.

Direct Marketing Salary Trend in the UK

Direct Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Direct Marketing over the 3 months to 20 January 2017 within the UK.

Direct Marketing Salary Histogram in the UK

Direct Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 20 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +30 67 £38,750 +10.71% 9
South East +82 26 £30,001 -25.46% 2
London +11 19 £43,500 +33.84% 4
Brighton - 11 - -
East Sussex - 11 - -
Yorkshire +27 8 £41,000 +17.14% 1
North Yorkshire +3 6 £41,500 +18.57%
Kent - 6 £26,250 - 2
Surrey +37 5 £41,500 +88.63%
East of England +23 5 £35,000 -6.66%
South West -3 4 £27,500 -38.88% 1
Weybridge - 4 £41,500 -
North West - 4 £30,000 -
Berkshire +51 3 £27,000 -43.75%
City of London +19 3 £37,500 +7.14%
Folkestone - 3 £30,001 - 2
Manchester - 3 £30,000 -
Skipton - 3 £41,000 -
Reading - 3 £27,000 -
West Yorkshire +28 2 £35,750 -35.00% 1
Cambridgeshire +4 2 £35,000 -33.33%
Peterborough -9 2 £35,000 -33.33%
Dorset - 2 £27,500 -
Poole - 2 £27,500 -
Leeds +21 1 £31,500 -42.72% 1
Bedfordshire +12 1 £44,750 +45.52%
West Sussex +3 1 £37,000 +23.33%
Hertfordshire +1 1 £47,500 +26.66%
West Midlands +1 1 £25,000 -50.00% 1
Bristol -4 1 - - 1

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 20 January 2017, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Direct Marketing.

1 168 (100.00%) Marketing
2 51 (30.36%) CRM
3 46 (27.38%) SQL
4 41 (24.40%) Finance
5 39 (23.21%) Data Management
6 35 (20.83%) Email Marketing
7 34 (20.24%) Analytical Skills
8 29 (17.26%) Campaign Management
8 29 (17.26%) Project Management
9 27 (16.07%) Degree
9 27 (16.07%) Analytics
10 26 (15.48%) Time Management
11 25 (14.88%) Data Analysis
11 25 (14.88%) Retail
11 25 (14.88%) MS Excel
12 24 (14.29%) Data-Driven Marketing
12 24 (14.29%) Actionable Insight
13 23 (13.69%) Digital Marketing
14 20 (11.90%) E-Commerce
14 20 (11.90%) Agile Software Development
15 18 (10.71%) Microsoft
16 17 (10.12%) MS PowerPoint
16 17 (10.12%) Propensity Modelling
17 16 (9.52%) SAS
17 16 (9.52%) SQL Server
18 15 (8.93%) Social Media
19 14 (8.33%) Google
19 14 (8.33%) Business Development
19 14 (8.33%) B2B
19 14 (8.33%) Advertising

Direct Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (9.52%) SAS
2 6 (3.57%) CMS
2 6 (3.57%) SharePoint
2 6 (3.57%) WordPress
3 1 (0.60%) Drupal
3 1 (0.60%) Exchange Server 2010
3 1 (0.60%) MS Exchange
Applications
1 25 (14.88%) MS Excel
2 17 (10.12%) MS PowerPoint
3 13 (7.74%) MS Office
4 10 (5.95%) Photoshop
5 5 (2.98%) SPSS
6 4 (2.38%) Adobe Illustrator
6 4 (2.38%) InDesign
7 2 (1.19%) Adobe Creative Suite
8 1 (0.60%) Spreadsheet
Business Applications
1 12 (7.14%) FastStats
2 3 (1.79%) Dynamics CRM
2 3 (1.79%) Magento
2 3 (1.79%) Unica
3 2 (1.19%) assyst
3 2 (1.19%) Remedy ITSM
3 2 (1.19%) SAP Oil and Gas
4 1 (0.60%) Eloqua
4 1 (0.60%) Salesforce.com CRM
Cloud Services
1 12 (7.14%) Google Analytics
2 6 (3.57%) SaaS
3 3 (1.79%) GitHub
4 1 (0.60%) Amazon AWS
4 1 (0.60%) Microsoft Azure
4 1 (0.60%) Office 365
Communications & Networking
1 10 (5.95%) Internet
2 2 (1.19%) DAB
3 1 (0.60%) DNS
3 1 (0.60%) SMS
3 1 (0.60%) TCP/IP
Database & Business Intelligence
1 16 (9.52%) SQL Server
2 11 (6.55%) SQL Server Integration Services
2 11 (6.55%) SQL Server Reporting Services
3 6 (3.57%) Relational Database
4 5 (2.98%) SQL Server 2012
5 3 (1.79%) Big Data
5 3 (1.79%) SQL Server 2008
6 2 (1.19%) Base SAS
6 2 (1.19%) BusinessObjects
6 2 (1.19%) Crystal Reports
6 2 (1.19%) Data Warehouse
6 2 (1.19%) MySQL
6 2 (1.19%) RDBMS
7 1 (0.60%) Hadoop
7 1 (0.60%) MongoDB
7 1 (0.60%) SQL Server Analysis Services
Development Applications
1 2 (1.19%) Dreamweaver
2 1 (0.60%) Git (software)
2 1 (0.60%) Selenium
2 1 (0.60%) SoapUI
2 1 (0.60%) SQL Server Management Studio (SSMS)
General
1 168 (100.00%) Marketing
2 41 (24.40%) Finance
3 25 (14.88%) Retail
4 14 (8.33%) Advertising
5 9 (5.36%) Banking
6 8 (4.76%) Telecoms
7 6 (3.57%) Brand Awareness
7 6 (3.57%) Publishing
8 5 (2.98%) Manufacturing
9 3 (1.79%) French Language
9 3 (1.79%) Games
9 3 (1.79%) German Language
9 3 (1.79%) Legal
10 2 (1.19%) Electronics
11 1 (0.60%) Multimedia
11 1 (0.60%) Swedish Language
Job Titles
1 54 (32.14%) Analyst
2 42 (25.00%) Marketing Manager
3 28 (16.67%) Data Analyst
4 25 (14.88%) Account Manager
5 14 (8.33%) SQL Analyst
6 10 (5.95%) Developer
6 10 (5.95%) SQL Data Analyst
7 9 (5.36%) Marketing Analyst
8 8 (4.76%) Digital Marketing Manager
9 6 (3.57%) Database Analyst
9 6 (3.57%) Marketing Officer
9 6 (3.57%) Sales Executive
9 6 (3.57%) Senior Analyst
10 5 (2.98%) Digital Executive
10 5 (2.98%) Direct Marketing Officer
10 5 (2.98%) Junior
10 5 (2.98%) Marketing Executive
10 5 (2.98%) Operations Engineer
10 5 (2.98%) Project Manager
10 5 (2.98%) Web Developer
Libraries, Frameworks & Software Standards
1 6 (3.57%) .NET
2 5 (2.98%) AngularJS
2 5 (2.98%) CSS
3 3 (1.79%) HTML
3 3 (1.79%) jQuery
4 2 (1.19%) .NET Framework
4 2 (1.19%) Laravel
4 2 (1.19%) NHibernate
5 1 (0.60%) COM
5 1 (0.60%) CSS3
5 1 (0.60%) HTML5
5 1 (0.60%) React
5 1 (0.60%) Web Services
Miscellaneous
1 34 (20.24%) Analytical Skills
2 15 (8.93%) Social Media
3 13 (7.74%) Statistics
4 10 (5.95%) User Experience
5 5 (2.98%) Blog
5 5 (2.98%) Copywriting
6 4 (2.38%) Data Centre
6 4 (2.38%) Digital Media
6 4 (2.38%) Mathematics
6 4 (2.38%) Social Network
7 3 (1.79%) Credit Risk
7 3 (1.79%) Data Structures
7 3 (1.79%) Graphic Design
7 3 (1.79%) Performance Metrics
7 3 (1.79%) PMI
8 2 (1.19%) FMCG
9 1 (0.60%) Data Integration
9 1 (0.60%) Data Protection Act
9 1 (0.60%) Online Games
9 1 (0.60%) Physics
Operating Systems
1 7 (4.17%) Windows
2 5 (2.98%) Windows Server 2008
3 4 (2.38%) Windows 7
3 4 (2.38%) Windows Server
3 4 (2.38%) Windows Server 2012
4 2 (1.19%) Mac OS X
5 1 (0.60%) Linux
5 1 (0.60%) Windows 10
5 1 (0.60%) Windows 8
Processes & Methodologies
1 51 (30.36%) CRM
2 39 (23.21%) Data Management
3 35 (20.83%) Email Marketing
4 29 (17.26%) Campaign Management
4 29 (17.26%) Project Management
5 27 (16.07%) Analytics
6 26 (15.48%) Time Management
7 25 (14.88%) Data Analysis
8 24 (14.29%) Actionable Insight
8 24 (14.29%) Data-Driven Marketing
9 23 (13.69%) Digital Marketing
10 20 (11.90%) Agile Software Development
10 20 (11.90%) E-Commerce
11 17 (10.12%) Propensity Modelling
12 14 (8.33%) B2B
12 14 (8.33%) Business Development
12 14 (8.33%) SEO
13 13 (7.74%) Business Intelligence
14 12 (7.14%) Waterfall
15 11 (6.55%) Statistical Analysis
Programming Languages
1 46 (27.38%) SQL
2 10 (5.95%) T-SQL
3 6 (3.57%) JavaScript
4 4 (2.38%) C#
4 4 (2.38%) PHP
4 4 (2.38%) Python
4 4 (2.38%) VBA
5 3 (1.79%) Java
5 3 (1.79%) R
6 2 (1.19%) C
7 1 (0.60%) PowerShell
Qualifications
1 27 (16.07%) Degree
2 3 (1.79%) PMI Certification
3 1 (0.60%) MCSE
3 1 (0.60%) Microsoft Certification
3 1 (0.60%) PMP
3 1 (0.60%) Postgraduate
Quality Assurance & Compliance
1 3 (1.79%) Data Quality
2 2 (1.19%) COBIT
2 2 (1.19%) PMBOK
3 1 (0.60%) QA
System Software
1 5 (2.98%) VMware Infrastructure
2 4 (2.38%) Active Directory
2 4 (2.38%) Hyper-V
2 4 (2.38%) Microsoft Virtual Server
2 4 (2.38%) Virtual Servers
3 1 (0.60%) VMware Workstation
Systems Management
1 5 (2.98%) SCCM
2 4 (2.38%) SCOM
3 2 (1.19%) Systems Management Server (SMS)
3 2 (1.19%) Tivoli
Vendors
1 18 (10.71%) Microsoft
2 14 (8.33%) Google
3 5 (2.98%) Salesforce.com
3 5 (2.98%) Twitter
3 5 (2.98%) VMware
4 4 (2.38%) Adobe
4 4 (2.38%) Facebook
5 3 (1.79%) Mitel
5 3 (1.79%) Oracle
5 3 (1.79%) SAP
6 2 (1.19%) Remedy
6 2 (1.19%) ServiceNow
6 2 (1.19%) Tableau
7 1 (0.60%) Apteco
7 1 (0.60%) Cisco
7 1 (0.60%) Cognizant
Leeds, West Yorkshire
Jet2.com
Salary: Excellent
Posted: Yesterday
Folkestone, Kent
Deerfoot IT Resources Ltd
Salary: £30000 - £35000 per annum
Posted: 3 days ago
Cardiff, South Glamorgan
Reed Technology
Salary: £25000 - £30000 per annum + Fantastic Benefits
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Shrewsbury, Shropshire
Bluetownonline
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London
Structur3d People
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London
Premier Media
Salary: £450000 per annum
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Bristol, Avon
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Folkestone
Edward Carter Solutions
Salary: £30000 - £30001 per annum
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London
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