The table below looks at the statistics for Direct Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 6 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
6 May 2016
Same period 2015 Same period 2014
Direct Marketing
Rank 824 844 853
Rank change year-on-year
+20 +9
Permanent jobs citing Direct Marketing 116 123 146
As % of all permanent IT jobs located in the UK 0.11% 0.11% 0.12%
As % of the Processes & Methodologies category 0.13% 0.13% 0.14%
Number of salaries quoted 90 110 118
Median salary £40,000 £36,190 £40,000
Median salary % change year-on-year
+10.52% -9.52%
90% offered a salary of more than £26,350 £27,400 £27,500
10% offered a salary of more than £70,000 £47,750 £53,250
UK excluding London median salary £40,000 £35,000 £37,500
% change year-on-year
+14.28% -6.66%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
89883 95032 102325
As % of all permanent IT jobs located in the UK 87.68% 86.01% 85.28%
Number of salaries quoted 74798 76866 82619
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,000 £30,500
10% offered a salary of more than £75,000 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Direct Marketing
Jobs Demand Trend

The demand trend of job ads citing Direct Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing within the UK.

Direct Marketing Salary Trend in the UK

Direct Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Direct Marketing over the 3 months to 6 May 2016 within the UK.

Direct Marketing Salary Histogram in the UK

Direct Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 6 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -4 107 £41,500 +14.07% 12
London -17 51 £45,000 +20.00% 7
South East +38 27 £40,000 +14.28% 1
South West +9 17 £37,500 -28.57% 1
Kent - 14 £40,000 - 1
City of London +49 9 £90,000 +135.29%
Bristol +10 9 £42,500 -39.28%
Berkshire -3 9 £50,000 +42.85%
North West +25 7 £40,000 +17.64% 1
Hounslow - 7 - -
Manchester +1 6 £36,250 +6.61% 1
Newbury - 4 - -
Folkestone - 4 £33,000 - 1
Maidstone - 4 £45,000 -
Gloucestershire - 4 £36,250 -
Cirencester - 3 £37,500 -
East of England +16 2 £50,000 +31.57%
Surrey -1 2 £20,000 -45.02%
East Sussex - 2 £45,000 -
Bath - 2 £70,000 -
Farnham - 2 £20,000 -
Poole - 2 £28,500 - 1
Brighton - 2 £45,000 -
Somerset - 2 £70,000 -
Dorset - 2 £28,500 - 1
Yorkshire +6 1 £42,500 +70.00%
West Midlands -15 1 £26,500 - 1
Walsall - 1 £26,500 -
Midlands - 1 - -
Hertfordshire - 1 £50,000 -

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 6 May 2016, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Direct Marketing.

1 235 (100.00%) Marketing
2 130 (55.32%) CRM
3 87 (37.02%) SQL
4 59 (25.11%) Analytics
4 59 (25.11%) Analytical Skills
5 47 (20.00%) Retail
6 40 (17.02%) Finance
7 39 (16.60%) HTML
8 38 (16.17%) Agile Software Development
8 38 (16.17%) Degree
9 37 (15.74%) Digital Marketing
10 36 (15.32%) SQL Server Integration Services
11 34 (14.47%) SQL Server
12 33 (14.04%) CSS
12 33 (14.04%) E-Commerce
12 33 (14.04%) SQL Server Reporting Services
13 32 (13.62%) Microsoft
13 32 (13.62%) Campaign Management
14 31 (13.19%) Email Marketing
15 30 (12.77%) Business Analysis
15 30 (12.77%) Data Warehouse
15 30 (12.77%) SAS
16 29 (12.34%) FastStats
17 27 (11.49%) Project Management
17 27 (11.49%) Data Management
17 27 (11.49%) Banking
18 26 (11.06%) Adobe
19 24 (10.21%) Business Intelligence
19 24 (10.21%) MS Excel
19 24 (10.21%) Customer Insight

Direct Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 30 (12.77%) SAS
2 18 (7.66%) CMS
3 5 (2.13%) SharePoint
4 4 (1.70%) Exchange Server 2013
4 4 (1.70%) MS Exchange
4 4 (1.70%) SugarCRM
4 4 (1.70%) WordPress
5 2 (0.85%) Apache Pig
6 1 (0.43%) Drupal
Applications
1 24 (10.21%) MS Excel
2 21 (8.94%) SPSS
3 6 (2.55%) MS Office
4 5 (2.13%) Photoshop
5 3 (1.28%) MS PowerPoint
6 2 (0.85%) Adobe Creative Suite
6 2 (0.85%) Adobe Illustrator
6 2 (0.85%) Fireworks
6 2 (0.85%) InDesign
6 2 (0.85%) Mathematica
7 1 (0.43%) Adobe After Effects
7 1 (0.43%) Adobe Premiere
7 1 (0.43%) Final Cut Pro
Business Applications
1 29 (12.34%) FastStats
2 23 (9.79%) Unica
3 11 (4.68%) Adobe Campaign
4 1 (0.43%) Dynamics CRM
4 1 (0.43%) FastStats PeopleStage
4 1 (0.43%) Magento
4 1 (0.43%) Radian6
4 1 (0.43%) SAP Oil and Gas
Cloud Services
1 9 (3.83%) Google Analytics
2 4 (1.70%) SaaS
3 3 (1.28%) IaaS
3 3 (1.28%) Pure360
3 3 (1.28%) Silverpop
4 2 (0.85%) CheetahMail
4 2 (0.85%) GitHub
4 2 (0.85%) SmartFocus
5 1 (0.43%) AdWords
Communications & Networking
1 15 (6.38%) SMS
2 4 (1.70%) DHCP
2 4 (1.70%) DNS
2 4 (1.70%) Internet
2 4 (1.70%) VPN
3 1 (0.43%) Intranet
Database & Business Intelligence
1 36 (15.32%) SQL Server Integration Services
2 34 (14.47%) SQL Server
3 33 (14.04%) SQL Server Reporting Services
4 30 (12.77%) Data Warehouse
5 20 (8.51%) SQL Server 2008
6 12 (5.11%) Data Mining
7 11 (4.68%) Relational Database
7 11 (4.68%) SQL Server 2012
8 7 (2.98%) DB2
8 7 (2.98%) SQL Server Analysis Services
9 5 (2.13%) RDBMS
10 3 (1.28%) MySQL
10 3 (1.28%) PowerCenter
11 2 (0.85%) Apache Hive
11 2 (0.85%) Base SAS
11 2 (0.85%) BusinessObjects
11 2 (0.85%) Hadoop
11 2 (0.85%) MongoDB
11 2 (0.85%) MS Access
11 2 (0.85%) NoSQL
Development Applications
1 5 (2.13%) Team Foundation Server
2 3 (1.28%) Dreamweaver
2 3 (1.28%) Git (software)
3 2 (0.85%) SQL Server Management Studio (SSMS)
4 1 (0.43%) Axure RP
4 1 (0.43%) Balsamiq Mockups
4 1 (0.43%) Subversion
General
1 235 (100.00%) Marketing
2 47 (20.00%) Retail
3 40 (17.02%) Finance
4 27 (11.49%) Banking
5 16 (6.81%) Advertising
6 14 (5.96%) Publishing
7 6 (2.55%) Telecoms
8 5 (2.13%) Law
9 4 (1.70%) Automotive
10 3 (1.28%) Brand Awareness
10 3 (1.28%) Manufacturing
11 2 (0.85%) Electronics
11 2 (0.85%) French Language
12 1 (0.43%) German Language
12 1 (0.43%) Italian Language
12 1 (0.43%) Multimedia
12 1 (0.43%) Spanish Language
Job Titles
1 83 (35.32%) Analyst
2 32 (13.62%) CRM Manager
3 31 (13.19%) Business Analyst
3 31 (13.19%) Marketing Analyst
4 28 (11.91%) Developer
5 24 (10.21%) Data Analyst
6 23 (9.79%) SQL Analyst
7 22 (9.36%) Campaign Manager
8 16 (6.81%) CRM Analyst
8 16 (6.81%) SQL Data Analyst
9 15 (6.38%) Insight Analyst
9 15 (6.38%) Marketing Manager
10 14 (5.96%) Junior
11 13 (5.53%) Technical Analyst
11 13 (5.53%) Technical Business Analyst
12 12 (5.11%) Junior Analyst
13 11 (4.68%) Campaign Analyst
13 11 (4.68%) CRM Campaign Manager
13 11 (4.68%) Marketing Insight Analyst
13 11 (4.68%) Senior Manager
Libraries, Frameworks & Software Standards
1 39 (16.60%) HTML
2 33 (14.04%) CSS
3 16 (6.81%) HTML5
4 15 (6.38%) CSS3
5 13 (5.53%) .NET
6 4 (1.70%) jQuery
6 4 (1.70%) XML
7 3 (1.28%) Sass
8 2 (0.85%) AngularJS
8 2 (0.85%) GreenSock GSAP
8 2 (0.85%) NumPy
8 2 (0.85%) Pandas
8 2 (0.85%) SciPy
9 1 (0.43%) Ajax
9 1 (0.43%) ASP.NET
9 1 (0.43%) Flash
9 1 (0.43%) JSON
9 1 (0.43%) Twitter Bootstrap
Miscellaneous
1 59 (25.11%) Analytical Skills
2 20 (8.51%) Social Media
3 19 (8.09%) User Experience
4 12 (5.11%) W3C
5 11 (4.68%) Digital Media
5 11 (4.68%) Statistics
6 9 (3.83%) Computer Science
6 9 (3.83%) Mathematics
7 8 (3.40%) Physics
8 7 (2.98%) AS400
9 5 (2.13%) Blog
10 4 (1.70%) Animation
10 4 (1.70%) PKI
10 4 (1.70%) Visualisation
11 3 (1.28%) Economics
12 2 (0.85%) Algorithms
12 2 (0.85%) Artificial Intelligence
12 2 (0.85%) Data Structures
12 2 (0.85%) Enterprise Software
12 2 (0.85%) Mobile App
Operating Systems
1 4 (1.70%) Windows
1 4 (1.70%) Windows 10
1 4 (1.70%) Windows 7
1 4 (1.70%) Windows 8
1 4 (1.70%) Windows Server
1 4 (1.70%) Windows Server 2008
1 4 (1.70%) Windows Server 2012
2 1 (0.43%) Linux
Processes & Methodologies
1 130 (55.32%) CRM
2 59 (25.11%) Analytics
3 38 (16.17%) Agile Software Development
4 37 (15.74%) Digital Marketing
5 33 (14.04%) E-Commerce
6 32 (13.62%) Campaign Management
7 31 (13.19%) Email Marketing
8 30 (12.77%) Business Analysis
9 27 (11.49%) Data Management
9 27 (11.49%) Project Management
10 24 (10.21%) Business Intelligence
10 24 (10.21%) Customer Insight
11 22 (9.36%) SEO
12 20 (8.51%) Campaign Analysis
12 20 (8.51%) Database Marketing
13 17 (7.23%) Marketing Automation
13 17 (7.23%) Stakeholder Management
14 16 (6.81%) Waterfall
15 14 (5.96%) Front End Development
16 13 (5.53%) Content Development
Programming Languages
1 87 (37.02%) SQL
2 21 (8.94%) T-SQL
3 20 (8.51%) JavaScript
4 15 (6.38%) C
5 11 (4.68%) C#
6 4 (1.70%) PHP
6 4 (1.70%) PowerShell
6 4 (1.70%) R
7 3 (1.28%) Java
8 2 (0.85%) MATLAB
8 2 (0.85%) Perl
8 2 (0.85%) Python
8 2 (0.85%) SAS Macro
8 2 (0.85%) VBA
9 1 (0.43%) ActionScript
9 1 (0.43%) VB
Qualifications
1 38 (16.17%) Degree
2 11 (4.68%) HND
3 9 (3.83%) Microsoft Certification
3 9 (3.83%) SC Cleared
3 9 (3.83%) Security Cleared
4 7 (2.98%) ISEB
5 5 (2.13%) MCSA
5 5 (2.13%) MCTS
6 4 (1.70%) MCP
7 2 (0.85%) MBA
Quality Assurance & Compliance
1 22 (9.36%) QA
2 12 (5.11%) SLA
3 4 (1.70%) ISO/IEC 27001
4 1 (0.43%) Data Quality
System Software
1 4 (1.70%) Active Directory
Systems Management
1 4 (1.70%) Iperf
2 1 (0.43%) Systems Management Server (SMS)
Vendors
1 32 (13.62%) Microsoft
2 26 (11.06%) Adobe
3 12 (5.11%) Oracle
4 10 (4.26%) Alterian
5 9 (3.83%) Google
6 6 (2.55%) IBM
7 4 (1.70%) Aprimo
7 4 (1.70%) Chordiant
7 4 (1.70%) Cisco
7 4 (1.70%) Pega
7 4 (1.70%) Salesforce.com
7 4 (1.70%) Siebel
8 3 (1.28%) Apteco
8 3 (1.28%) Informatica
8 3 (1.28%) Twitter
9 2 (0.85%) Facebook
9 2 (0.85%) Sybase
10 1 (0.43%) Cognos
10 1 (0.43%) SAP
10 1 (0.43%) Sitecore
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