The table below looks at the statistics for Direct Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 783 754 734
Rank change year-on-year
-29 -20
Permanent jobs citing Direct Marketing 109 177 146
As % of all permanent IT jobs located in the UK 0.100% 0.15% 0.13%
As % of the Processes & Methodologies category 0.12% 0.18% 0.17%
Number of salaries quoted 97 104 101
Average salary £35,000 £40,000 £40,000
Average salary % change year-on-year
-12.50% -
90% offered a salary of more than £27,500 £25,300 £26,500
10% offered a salary of more than £48,800 £65,250 £65,000
UK excluding London average salary £36,250 £35,000 £38,750
% change year-on-year
+3.57% -9.67%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92903 96809 88106
As % of all permanent IT jobs located in the UK 84.83% 82.75% 81.03%
Number of salaries quoted 76050 77958 72052
Average salary £50,000 £48,000 £47,000
Average salary % change year-on-year
+4.16% +2.12%
90% offered a salary of more than £32,500 £31,500 £30,000
10% offered a salary of more than £75,000 £72,500 £72,500
UK excluding London average salary £45,000 £42,500 £40,995
% change year-on-year
+5.88% +3.67%

Direct Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Direct Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing within the UK.

Direct Marketing Salary Trend in the UK

Direct Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Direct Marketing over the 3 months to 31 July 2015 within the UK.

Direct Marketing Salary Histogram in the UK

Direct Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -46 109 £35,000 -12.50% 17
London +1 86 £35,000 -17.64% 11
City of London +45 36 £32,500 -5.79% 5
South East -19 7 £55,250 +57.85% 2
Berkshire +8 6 £48,000 -55.34%
Manchester +7 5 £29,000 -40.81%
North West -7 5 £29,000 -31.76%
East of England +3 4 £34,000 +4.61%
South West -13 4 £38,750 +10.71% 1
Slough - 4 £80,000 -
Harrow 0 3 £18,500 -7.50%
Bristol -10 3 £32,500 -62.85% 1
Salford - 3 £29,000 -
Cambridgeshire +15 2 £30,250 -28.82%
Essex -5 2 £37,500 +15.38%
West Midlands -17 2 £50,250 +97.05% 1
Surbiton - 2 £27,500 -
Yorkshire +4 1 £50,000 - 2
Warwickshire -14 1 £20,000 -40.29%
Wembley - 1 £37,500 -
Romford - 1 £37,500 -
Brighton - 1 £62,500 -
York - 1 £50,000 - 2
Telford - 1 £80,500 -
Bath - 1 £45,000 -
Nuneaton - 1 £20,000 -
North Yorkshire - 1 £50,000 - 2
Maidenhead - 1 £35,000 -
Bromley - 1 £42,500 -
Shropshire - 1 £80,500 -

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 31 July 2015, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 231 (100.00%) Marketing
2 102 (44.16%) CRM
3 98 (42.42%) SQL
4 69 (29.87%) Degree
5 53 (22.94%) Analytics
6 49 (21.21%) Digital Marketing
7 46 (19.91%) Analytical Skills
8 38 (16.45%) Project Management
8 38 (16.45%) Data Analysis
9 34 (14.72%) SAS
10 32 (13.85%) Data Management
11 31 (13.42%) Microsoft
12 30 (12.99%) Advertising
13 28 (12.12%) SQL Server
14 26 (11.26%) Business Intelligence
14 26 (11.26%) Finance
14 26 (11.26%) Time Management
14 26 (11.26%) Customer Insight
15 23 (9.96%) Email Marketing
15 23 (9.96%) HTML
16 22 (9.52%) MS Excel
17 20 (8.66%) MBA
17 20 (8.66%) FastStats
17 20 (8.66%) Campaign Management
18 19 (8.23%) T-SQL
19 18 (7.79%) Social Media
20 17 (7.36%) SQL Server Integration Services
20 17 (7.36%) B2B
20 17 (7.36%) Programme Management
20 17 (7.36%) Stakeholder Management

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 31 July 2015, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 34 (14.72%) SAS
2 8 (3.46%) SharePoint
3 3 (1.30%) SharePoint 2010
3 3 (1.30%) SharePoint 2013
4 2 (0.87%) Exchange Server 2013
4 2 (0.87%) CMS
4 2 (0.87%) SugarCRM
Applications
1 22 (9.52%) MS Excel
2 20 (8.66%) FastStats
3 11 (4.76%) MS Office
4 8 (3.46%) Fireworks
5 7 (3.03%) MS PowerPoint
5 7 (3.03%) Photoshop
6 6 (2.60%) SPSS
7 5 (2.16%) InDesign
8 2 (0.87%) PowerPivot
9 1 (0.43%) Adobe Illustrator
Business Applications
1 7 (3.03%) Adobe Campaign
2 5 (2.16%) Dynamics CRM
2 5 (2.16%) Unica
3 3 (1.30%) WebTrends
Cloud Services
1 6 (2.60%) Google Analytics
2 3 (1.30%) Office 365
3 2 (0.87%) SaaS
4 1 (0.43%) Adobe Analytics
Communications & Networking
1 11 (4.76%) SMS
2 4 (1.73%) Internet
3 3 (1.30%) Firewall
3 3 (1.30%) DHCP
3 3 (1.30%) TCP/IP
3 3 (1.30%) DNS
4 2 (0.87%) SAN
4 2 (0.87%) VLAN
4 2 (0.87%) NAS
4 2 (0.87%) Broadband
4 2 (0.87%) LAN
Database & Business Intelligence
1 28 (12.12%) SQL Server
2 17 (7.36%) SQL Server Integration Services
3 13 (5.63%) SQL Server 2008
3 13 (5.63%) BusinessObjects
4 12 (5.19%) SQL Server 2005
5 11 (4.76%) Data Mining
5 11 (4.76%) Data Warehouse
6 9 (3.90%) SQL Server Reporting Services
6 9 (3.90%) Relational Database
7 7 (3.03%) SQL Server Analysis Services
7 7 (3.03%) SQL Server 2000
7 7 (3.03%) DTS
8 5 (2.16%) OLAP
9 4 (1.73%) Microsoft Analysis Services
9 4 (1.73%) SQL Server 2012
10 3 (1.30%) MS Access
11 2 (0.87%) MySQL
11 2 (0.87%) DataStage
11 2 (0.87%) Oracle Database
11 2 (0.87%) Hadoop
Development Applications
1 7 (3.03%) Visual Studio
1 7 (3.03%) Dreamweaver
2 2 (0.87%) Subversion
3 1 (0.43%) Git (software)
3 1 (0.43%) Team Foundation Server
3 1 (0.43%) Hudson
General
1 231 (100.00%) Marketing
2 30 (12.99%) Advertising
3 26 (11.26%) Finance
4 11 (4.76%) Banking
5 9 (3.90%) Retail
6 5 (2.16%) Telecoms
7 4 (1.73%) Italian Language
8 3 (1.30%) Publishing
9 1 (0.43%) Games
9 1 (0.43%) Legal
Job Titles
1 85 (36.80%) Analyst
2 44 (19.05%) Data Analyst
3 24 (10.39%) Insight Analyst
4 22 (9.52%) Developer
5 20 (8.66%) Marketing Manager
6 19 (8.23%) Marketing Analyst
7 14 (6.06%) Campaign Analyst
8 13 (5.63%) Marketing Data Analyst
9 11 (4.76%) Marketing Executive
9 11 (4.76%) Senior Manager
10 10 (4.33%) CRM Manager
10 10 (4.33%) Customer Analyst
10 10 (4.33%) Designer
11 9 (3.90%) Head of Technology
12 8 (3.46%) MIS Manager
12 8 (3.46%) Consultant
12 8 (3.46%) Business Consultant
12 8 (3.46%) SQL Developer
13 7 (3.03%) Web Designer
13 7 (3.03%) Administrator
Libraries, Frameworks & Software Standards
1 23 (9.96%) HTML
2 11 (4.76%) .NET
3 8 (3.46%) XML
4 7 (3.03%) XHTML
5 6 (2.60%) CSS
6 5 (2.16%) CGI
7 3 (1.30%) jQuery
8 2 (0.87%) ODBC
8 2 (0.87%) ASP.NET
9 1 (0.43%) Web Services
9 1 (0.43%) LAMP
9 1 (0.43%) Ajax
9 1 (0.43%) Symfony
9 1 (0.43%) CodeIgniter
9 1 (0.43%) CakePHP
9 1 (0.43%) Yii
9 1 (0.43%) REST
9 1 (0.43%) ASP.NET Web Forms
Miscellaneous
1 46 (19.91%) Analytical Skills
2 18 (7.79%) Social Media
3 9 (3.90%) Digital Media
4 8 (3.46%) Copywriting
5 7 (3.03%) Statistics
5 7 (3.03%) Graphic Design
6 6 (2.60%) Visualisation
7 5 (2.16%) Photography
7 5 (2.16%) User Experience
8 4 (1.73%) Mathematics
9 2 (0.87%) Computer Science
9 2 (0.87%) Economics
9 2 (0.87%) Data Structures
10 1 (0.43%) Performance Metrics
10 1 (0.43%) Freedom of Information
Operating Systems
1 3 (1.30%) Windows
1 3 (1.30%) Windows Server 2008
1 3 (1.30%) Windows 7
1 3 (1.30%) Windows Server 2012
2 2 (0.87%) Linux
2 2 (0.87%) UNIX
Processes & Methodologies
1 102 (44.16%) CRM
2 53 (22.94%) Analytics
3 49 (21.21%) Digital Marketing
4 38 (16.45%) Project Management
4 38 (16.45%) Data Analysis
5 32 (13.85%) Data Management
6 26 (11.26%) Business Intelligence
6 26 (11.26%) Time Management
6 26 (11.26%) Customer Insight
7 23 (9.96%) Email Marketing
8 20 (8.66%) Campaign Management
9 17 (7.36%) B2B
9 17 (7.36%) Stakeholder Management
9 17 (7.36%) Programme Management
10 16 (6.93%) E-Commerce
11 15 (6.49%) Marketing Strategy
11 15 (6.49%) Campaign Analysis
12 13 (5.63%) Marketing Analytics
13 12 (5.19%) Business Development
13 12 (5.19%) Strategic Planning
Programming Languages
1 98 (42.42%) SQL
2 19 (8.23%) T-SQL
3 9 (3.90%) C#
4 8 (3.46%) JavaScript
5 7 (3.03%) C
6 5 (2.16%) VBA
7 3 (1.30%) Java
8 2 (0.87%) PHP
8 2 (0.87%) VB
8 2 (0.87%) R
9 1 (0.43%) Bash Shell
Qualifications
1 69 (29.87%) Degree
2 20 (8.66%) MBA
3 2 (0.87%) MCSE
3 2 (0.87%) MCSA
3 2 (0.87%) CCNA
3 2 (0.87%) Cisco Certification
3 2 (0.87%) Microsoft Certification
4 1 (0.43%) SC Cleared
4 1 (0.43%) Security Cleared
Quality Assurance & Compliance
1 14 (6.06%) QA
2 1 (0.43%) SLA
System Software
1 3 (1.30%) VMware ESX
1 3 (1.30%) VMware Infrastructure
1 3 (1.30%) Hyper-V
2 2 (0.87%) Active Directory
Systems Management
1 2 (0.87%) Backup Exec
2 1 (0.43%) Systems Management Server (SMS)
Vendors
1 31 (13.42%) Microsoft
2 15 (6.49%) Oracle
3 13 (5.63%) Adobe
3 13 (5.63%) Omniture
4 12 (5.19%) SAP
5 11 (4.76%) Salesforce.com
6 9 (3.90%) Tableau
7 7 (3.03%) Google
7 7 (3.03%) Sage
8 6 (2.60%) Cognos
9 5 (2.16%) Teradata
9 5 (2.16%) Alterian
10 4 (1.73%) Siebel
10 4 (1.73%) Hitachi
11 3 (1.30%) Citrix
11 3 (1.30%) Chordiant
11 3 (1.30%) ION Trading
11 3 (1.30%) VMware
11 3 (1.30%) Coremetrics
12 2 (0.87%) Eloqua
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