The table below looks at the statistics for Direct Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 775 757 786
Rank change year-on-year
-18 +29
Permanent jobs citing Direct Marketing 103 136 99
As % of all permanent IT jobs located in the UK 0.097% 0.13% 0.090%
As % of the Processes & Methodologies category 0.12% 0.16% 0.11%
Number of salaries quoted 91 110 84
Average salary £35,000 £40,000 £45,000
Average salary % change year-on-year
-12.50% -11.11%
90% offered a salary of more than £28,500 £27,500 £30,000
10% offered a salary of more than £62,500 £60,000 £55,000
UK excluding London average salary £35,000 £38,500 £40,000
% change year-on-year
-9.09% -3.75%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
87595 84426 87603
As % of all permanent IT jobs located in the UK 82.73% 82.29% 80.07%
Number of salaries quoted 72135 67329 74163
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,919 £30,000
10% offered a salary of more than £72,500 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Direct Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Direct Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing within the UK.

Direct Marketing Salary Trend in the UK

Direct Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Direct Marketing over the 3 months to 30 January 2015 within the UK.

Direct Marketing Salary Histogram in the UK

Direct Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 30 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -38 101 £35,000 -12.50% 30
London +1 71 £35,000 -17.64% 13
City of London +9 12 £32,500 -31.57% 6
South West -17 8 £47,250 +29.45% 2
South East -36 8 £35,000 -22.22% 2
Manchester -7 7 £22,500 - 5
North West -22 7 £22,500 -43.75% 6
Bristol 0 6 £35,250 +2.17% 2
East of England -8 4 £58,250 +79.23%
Hampshire - 4 £38,000 -
Salford - 3 £22,500 -
Hertfordshire -6 2 £32,500 +0.77%
Telford -8 2 £33,000 -23.05%
Shropshire -16 2 £33,000 -23.05%
West Midlands -21 2 £33,000 -5.71%
Kent - 2 £26,500 -
Bedfordshire - 2 £84,000 -
Stevenage - 2 £32,500 -
Basingstoke - 2 £41,000 -
Maidstone - 2 £26,500 -
Somerset -1 1 £65,000 +30.00%
Reading -3 1 £45,000 -25.00%
Bath -6 1 £65,000 +30.00%
Berkshire -19 1 £45,000 -25.00%
York - 1 £32,500 - 2
Southampton - 1 £35,000 -
Edinburgh - 1 £42,500 - 1
Fordingbridge - 1 £35,000 -
Oxford - 1 £35,000 -
Yorkshire - 1 £32,500 - 5

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 30 January 2015, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 245 (100.00%) Marketing
2 132 (53.88%) SQL
3 106 (43.27%) Analytical Skills
4 105 (42.86%) CRM
5 104 (42.45%) Analytics
6 73 (29.80%) SAS
7 68 (27.76%) Degree
8 50 (20.41%) Digital Marketing
9 48 (19.59%) SPSS
10 45 (18.37%) E-Commerce
10 45 (18.37%) Email Marketing
11 44 (17.96%) MS Excel
12 43 (17.55%) Propensity Modelling
13 41 (16.73%) Finance
14 40 (16.33%) Customer Insight
15 35 (14.29%) Google
15 35 (14.29%) T-SQL
15 35 (14.29%) Campaign Management
16 34 (13.88%) Microsoft
17 33 (13.47%) Time Management
18 32 (13.06%) Google Analytics
19 31 (12.65%) Statistics
19 31 (12.65%) Data Mining
19 31 (12.65%) SQL Server
20 30 (12.24%) MS Office
20 30 (12.24%) SQL Server Integration Services
21 29 (11.84%) Advertising
22 28 (11.43%) Social Media
23 27 (11.02%) SQL Server Reporting Services
24 26 (10.61%) SEO

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 30 January 2015, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 73 (29.80%) SAS
2 15 (6.12%) CMS
3 9 (3.67%) WordPress
3 9 (3.67%) Drupal
4 5 (2.04%) Joomla!
4 5 (2.04%) SharePoint
5 1 (0.41%) Confluence
5 1 (0.41%) Node.js
5 1 (0.41%) IIS
Applications
1 48 (19.59%) SPSS
2 44 (17.96%) MS Excel
3 30 (12.24%) MS Office
4 12 (4.90%) FastStats
5 10 (4.08%) Spreadsheet
6 6 (2.45%) MS PowerPoint
7 5 (2.04%) Photoshop
8 4 (1.63%) Adobe Illustrator
9 2 (0.82%) PowerPivot
10 1 (0.41%) Adobe Creative Suite
10 1 (0.41%) Fireworks
10 1 (0.41%) InDesign
Business Applications
1 32 (13.06%) Google Analytics
2 5 (2.04%) WebTrends
2 5 (2.04%) Tridion
3 2 (0.82%) SAP InfiniteInsight
3 2 (0.82%) Dynamics CRM
4 1 (0.41%) SiteCatalyst
4 1 (0.41%) assyst
4 1 (0.41%) Remedy ITSM
4 1 (0.41%) Unica Affinium
4 1 (0.41%) SAP CRM
Cloud Services
1 3 (1.22%) SaaS
2 2 (0.82%) MailChimp
3 1 (0.41%) CheetahMail
Communications & Networking
1 6 (2.45%) SMS
1 6 (2.45%) Broadband
2 4 (1.63%) Extranet
3 3 (1.22%) Internet
4 2 (0.82%) Wireless
4 2 (0.82%) WAN
4 2 (0.82%) LAN
5 1 (0.41%) HTTPS
Database & Business Intelligence
1 31 (12.65%) Data Mining
1 31 (12.65%) SQL Server
2 30 (12.24%) SQL Server Integration Services
3 27 (11.02%) SQL Server Reporting Services
4 26 (10.61%) Relational Database
5 25 (10.20%) SQL Server 2008
6 21 (8.57%) Data Warehouse
7 14 (5.71%) SQL Server 2005
7 14 (5.71%) Big Data
8 12 (4.90%) SQL Server 2000
8 12 (4.90%) DTS
9 11 (4.49%) SQL Server 2012
10 10 (4.08%) DB2
11 5 (2.04%) Base SAS
11 5 (2.04%) SAS Enterprise Miner
12 4 (1.63%) QlikView
13 2 (0.82%) RDBMS
13 2 (0.82%) NoSQL
14 1 (0.41%) Cognos Report Studio
14 1 (0.41%) Xcelsius
Development Applications
1 3 (1.22%) JIRA
1 3 (1.22%) Git (software)
2 1 (0.41%) Jenkins
2 1 (0.41%) Team Foundation Server
2 1 (0.41%) WATIR
2 1 (0.41%) Selenium
2 1 (0.41%) Visual Studio
General
1 245 (100.00%) Marketing
2 41 (16.73%) Finance
3 29 (11.84%) Advertising
4 25 (10.20%) Retail
5 17 (6.94%) Telecoms
6 13 (5.31%) Banking
7 8 (3.27%) Electronics
8 7 (2.86%) Publishing
9 6 (2.45%) Law
10 4 (1.63%) Legal
10 4 (1.63%) Manufacturing
11 1 (0.41%) German Language
11 1 (0.41%) Games
11 1 (0.41%) Front Office
Job Titles
1 114 (46.53%) Analyst
2 41 (16.73%) Data Analyst
3 36 (14.69%) Insight Analyst
3 36 (14.69%) Marketing Analyst
4 21 (8.57%) Developer
5 17 (6.94%) Consultant
6 14 (5.71%) Senior Manager
6 14 (5.71%) Marketing Consultant
6 14 (5.71%) Marketing Manager
6 14 (5.71%) Marketing Data Analyst
7 13 (5.31%) Senior Analyst
8 12 (4.90%) SQL Developer
8 12 (4.90%) SAS Analyst
9 11 (4.49%) CRM Consultant
9 11 (4.49%) CRM Manager
9 11 (4.49%) Campaign Analyst
10 10 (4.08%) Marketing Executive
11 9 (3.67%) Senior Account Manager
11 9 (3.67%) Senior SAS Analyst
11 9 (3.67%) Customer Analyst
Libraries, Frameworks & Software Standards
1 17 (6.94%) HTML
2 12 (4.90%) XML
3 8 (3.27%) CSS
3 8 (3.27%) Flash
4 4 (1.63%) .NET
4 4 (1.63%) XHTML
4 4 (1.63%) jQuery
4 4 (1.63%) HTML5
5 3 (1.22%) CSS3
5 3 (1.22%) JSON
5 3 (1.22%) ASP.NET
6 2 (0.82%) WF
6 2 (0.82%) Ajax
6 2 (0.82%) Sass
6 2 (0.82%) AngularJS
7 1 (0.41%) ASP.NET Web Forms
7 1 (0.41%) HTML5 Canvas
7 1 (0.41%) Laravel
7 1 (0.41%) ASP.NET MVC
7 1 (0.41%) ADO.NET Entity Framework
Miscellaneous
1 106 (43.27%) Analytical Skills
2 31 (12.65%) Statistics
3 28 (11.43%) Social Media
4 17 (6.94%) Mathematics
5 14 (5.71%) Digital Media
6 7 (2.86%) Economics
7 5 (2.04%) User Experience
7 5 (2.04%) Blog
8 4 (1.63%) Podcast
8 4 (1.63%) Copywriting
8 4 (1.63%) New Media
8 4 (1.63%) Performance Metrics
9 3 (1.22%) Computer Science
10 2 (0.82%) Enterprise Software
11 1 (0.41%) Mobile App
11 1 (0.41%) Video on Demand
11 1 (0.41%) Physics
11 1 (0.41%) Client/Server
11 1 (0.41%) BBC
Operating Systems
1 4 (1.63%) Android
1 4 (1.63%) Apple iOS
2 2 (0.82%) Windows
2 2 (0.82%) Windows 7
2 2 (0.82%) Windows 8
Processes & Methodologies
1 105 (42.86%) CRM
2 104 (42.45%) Analytics
3 50 (20.41%) Digital Marketing
4 45 (18.37%) E-Commerce
4 45 (18.37%) Email Marketing
5 43 (17.55%) Propensity Modelling
6 40 (16.33%) Customer Insight
7 35 (14.29%) Campaign Management
8 33 (13.47%) Time Management
9 26 (10.61%) SEO
10 25 (10.20%) Web Analytics
11 23 (9.39%) Customer Segmentation
11 23 (9.39%) Marketing Strategy
12 22 (8.98%) Data Analysis
13 20 (8.16%) Project Management
13 20 (8.16%) Data Management
13 20 (8.16%) Pay per click
14 18 (7.35%) Web Development
15 17 (6.94%) Logistic Regression
16 16 (6.53%) CHAID
Programming Languages
1 132 (53.88%) SQL
2 35 (14.29%) T-SQL
3 14 (5.71%) R
4 9 (3.67%) VBA
5 5 (2.04%) JavaScript
6 3 (1.22%) PHP
6 3 (1.22%) Python
7 2 (0.82%) Java
7 2 (0.82%) SAS Macro
8 1 (0.41%) VB
8 1 (0.41%) VB.NET
Qualifications
1 68 (27.76%) Degree
Quality Assurance & Compliance
1 25 (10.20%) QA
2 1 (0.41%) COBIT
2 1 (0.41%) SLA
System Software
1 5 (2.04%) Hyper-V
Systems Management
1 1 (0.41%) Tivoli
1 1 (0.41%) Systems Management Server (SMS)
Vendors
1 35 (14.29%) Google
2 34 (13.88%) Microsoft
3 12 (4.90%) Oracle
4 10 (4.08%) Unica
4 10 (4.08%) Alterian
4 10 (4.08%) Coremetrics
5 6 (2.45%) Salesforce.com
5 6 (2.45%) Chordiant
6 5 (2.04%) Veeam
6 5 (2.04%) Business Objects
6 5 (2.04%) VMware
7 4 (1.63%) Neolane
8 3 (1.22%) Marketo
8 3 (1.22%) SmartFocus
8 3 (1.22%) Omniture
8 3 (1.22%) Adobe
9 2 (0.82%) Epiphany
9 2 (0.82%) Minitab
9 2 (0.82%) IBM
9 2 (0.82%) Apple
Leeds, West Yorkshire
Oscar Associates (UK) Ltd
Salary: £35000 - £45000 per annum
Posted: 3 days ago
London
Blue Town Online
Salary: Market related
Posted: 3 days ago
City, London
Bluetownonline
Salary: Market related
Posted: 3 days ago
London
Gamesys
Posted: 3 days ago
York, North Yorkshire
XCM Rock
Posted: 5 days ago
York, North Yorkshire
XCM Rock
Posted: 6 days ago
London
Exposed Solutions
Salary: £30000 - £40000 per annum, Benefits Excellent Benefits & Bonus
Posted: 6 days ago
City of London
Churchill Frank
Salary: £30000 - £45000 per annum + benefits
Posted: 8 days ago
Leatherhead
Churchill Frank
Salary: £35000 - £40000 per annum + benefits
Posted: 8 days ago
Chester
Churchill Frank
Posted: 11 days ago
Guildford
Churchill Frank
Salary: £35000 - £40000 per annum + benefits
Posted: 11 days ago
Leeds
Interquest - IQ ESM
Salary: £35000 - £40000 per annum
Posted: 13 days ago
Manchester
Hays IT - Uk Posting account
Salary: £40000.00 - £45000.00 per annum + Benefits
Posted: 15 days ago
Manchester
Churchill Frank
Posted: 16 days ago
Corby, Northamptonshire
RS Components
Posted: 18 days ago
City of London
Churchill Frank
Posted: 18 days ago
London
Tyche Consulting Ltd
Salary: Competitive
Posted: 18 days ago
Manchester, Lancashire
The Little Black Book Agency
Posted: 19 days ago
Keighley
Recruitment Genius
Salary: £18000 - £24000 per annum
Posted: 22 days ago
City of London
Churchill Frank
Posted: 23 days ago