The first table below looks at the demand for Direct Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 17 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
17 Apr 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 773 735 730
Rank change year-on-year
-38 -5
Permanent jobs citing Direct Marketing 146 139 182
As % of all permanent IT jobs located in the UK 0.12% 0.13% 0.14%
As % of the Processes & Methodologies category 0.15% 0.16% 0.19%
Number of salaries quoted 114 122 169
Average salary £40,000 £41,625 £37,500
Average salary % change year-on-year
-3.90% +11.00%
90% offered a salary of more than £28,650 £27,800 £27,500
10% offered a salary of more than £55,000 £64,250 £55,000
UK excluding London average salary £37,500 £41,625 £35,000
% change year-on-year
-9.90% +18.92%
Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
97295 87643 96229
As % of all permanent IT jobs located in the UK 80.35% 78.82% 76.56%
Number of salaries quoted 78124 71880 81781
Average salary £47,500 £45,000 £47,500
Average salary % change year-on-year
+5.55% -5.26%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £70,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%

Direct Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Direct Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing within the UK.

Direct Marketing Salary Trend in the UK

Direct Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Direct Marketing over the 3 months to 17 April 2014 within the UK.

Direct Marketing Salary Histogram in the UK

Direct Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 17 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
England -23 141 £40,000 - 28
London -35 89 £42,500 +3.03% 14
North West +10 15 £37,500 +47.05% 2
Cambridgeshire +17 11 £40,000 +8.84% 3
East of England -17 11 £40,000 +3.89% 5
South West -6 10 £38,000 -21.64% 1
South East -20 10 £32,888 -40.20% 2
City of London -31 8 £45,250 -0.54% 2
Peterborough - 8 - -
Manchester +9 6 £38,250 +50.00%
Milton Keynes - 6 £32,888 -
Buckinghamshire - 6 £32,888 - 1
Wiltshire -13 5 £35,000 -30.00%
West Midlands -1 4 £33,750 -20.58% 2
Surrey +5 3 £42,500 +6.25%
Scotland -18 3 - -
Uxbridge - 3 £50,000 - 1
Teddington - 3 - -
Edinburgh - 3 - -
Cambridge +6 2 £40,000 +8.84% 1
Bath -11 2 £34,750 -7.33%
Somerset -13 2 £34,750 -12.16%
Yorkshire -32 2 £30,000 -33.33% 1
Warwickshire - 2 £33,750 -
Swindon - 2 £44,125 -
Gloucestershire - 2 £38,000 -
Cirencester - 2 £38,000 -
Egham - 2 - -
Brentford +10 1 £47,500 -29.62%
Shropshire +6 1 £42,887 -18.31%

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 17 April 2014, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 285 (100.00%) Marketing
2 110 (38.60%) SQL
3 109 (38.25%) SAS
4 100 (35.09%) Degree
5 96 (33.68%) CRM
6 77 (27.02%) Finance
7 70 (24.56%) Analytics
8 61 (21.40%) Customer Insight
9 56 (19.65%) Mathematics
10 55 (19.30%) Statistics
11 52 (18.25%) Marketing Strategy
12 48 (16.84%) Retail
13 41 (14.39%) SPSS
14 39 (13.68%) B2B
15 38 (13.33%) E-Commerce
16 35 (12.28%) Project Management
17 34 (11.93%) Digital Marketing
17 34 (11.93%) Campaign Management
18 33 (11.58%) CHAID
18 33 (11.58%) Advertising
19 32 (11.23%) Operations Research
19 32 (11.23%) Economics
19 32 (11.23%) Stakeholder Engagement
20 31 (10.88%) Unica
21 29 (10.18%) Data Analysis
22 28 (9.82%) Business Intelligence
23 27 (9.47%) MS Excel
23 27 (9.47%) SQL Server
24 25 (8.77%) SQL Server Integration Services
24 25 (8.77%) Social Media

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 17 April 2014, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 109 (38.25%) SAS
2 11 (3.86%) SharePoint
3 4 (1.40%) CMS
4 3 (1.05%) Papyrus
Applications
1 41 (14.39%) SPSS
2 27 (9.47%) MS Excel
3 12 (4.21%) Photoshop
4 7 (2.46%) FastStats
5 6 (2.11%) MS PowerPoint
5 6 (2.11%) Adobe Illustrator
6 5 (1.75%) MS Office
7 3 (1.05%) InDesign
7 3 (1.05%) DOC1
7 3 (1.05%) PrintSoft PReS
8 1 (0.35%) MS Visio
8 1 (0.35%) Fireworks
Business Applications
1 8 (2.81%) WebTrends
2 6 (2.11%) Google Analytics
3 5 (1.75%) Magento
4 3 (1.05%) Tridion
4 3 (1.05%) Oracle CRM
5 1 (0.35%) Dynamics AX
5 1 (0.35%) Unica Affinium
Cloud Services
1 9 (3.16%) SaaS
Communications & Networking
1 19 (6.67%) SMS
2 15 (5.26%) Internet
3 3 (1.05%) Extranet
3 3 (1.05%) Intranet
4 2 (0.70%) DNS
5 1 (0.35%) Broadband
Database & Business Intelligence
1 27 (9.47%) SQL Server
2 25 (8.77%) SQL Server Integration Services
3 23 (8.07%) SQL Server Reporting Services
4 17 (5.96%) Data Mining
5 15 (5.26%) Data Warehouse
5 15 (5.26%) SQL Server Analysis Services
6 14 (4.91%) SQL Server 2008
6 14 (4.91%) MySQL
7 12 (4.21%) OLAP
7 12 (4.21%) Microsoft Analysis Services
8 11 (3.86%) DTS
9 10 (3.51%) Base SAS
10 8 (2.81%) MS Access
11 5 (1.75%) SQL Server 2012
11 5 (1.75%) Relational Database
12 4 (1.40%) SAS Enterprise Miner
13 2 (0.70%) SAS Enterprise Guide
13 2 (0.70%) Xcelsius
13 2 (0.70%) MongoDB
14 1 (0.35%) Big Data
Development Applications
1 3 (1.05%) Dreamweaver
1 3 (1.05%) Git (software)
2 2 (0.70%) Team Foundation Server
2 2 (0.70%) Subversion
3 1 (0.35%) Axure RP
General
1 285 (100.00%) Marketing
2 77 (27.02%) Finance
3 48 (16.84%) Retail
4 33 (11.58%) Advertising
5 8 (2.81%) Telecoms
6 7 (2.46%) Pharmaceutical
6 7 (2.46%) Games
7 6 (2.11%) Banking
7 6 (2.11%) Publishing
8 4 (1.40%) German Language
9 3 (1.05%) Online Betting
9 3 (1.05%) Billing
9 3 (1.05%) Manufacturing
10 2 (0.70%) French Language
11 1 (0.35%) Local Government
11 1 (0.35%) Electronics
11 1 (0.35%) Law
Job Titles
1 103 (36.14%) Analyst
2 44 (15.44%) Insight Analyst
3 36 (12.63%) Senior Analyst
4 27 (9.47%) Marketing Manager
5 26 (9.12%) Developer
6 23 (8.07%) SAS Analyst
7 21 (7.37%) Data Analyst
8 19 (6.67%) Campaign Analyst
9 18 (6.32%) SAS Insight Analyst
10 17 (5.96%) Customer Analyst
10 17 (5.96%) Senior SAS Analyst
10 17 (5.96%) Senior Insight Analyst
10 17 (5.96%) Customer Insight Analyst
11 14 (4.91%) Marketing Executive
12 13 (4.56%) Consultant
12 13 (4.56%) Account Manager
13 12 (4.21%) Senior Manager
13 12 (4.21%) Business Intelligence Developer
14 11 (3.86%) Business Developer
15 10 (3.51%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 21 (7.37%) HTML
2 12 (4.21%) CSS
3 9 (3.16%) Middleware
4 8 (2.81%) .NET
5 5 (1.75%) XML
6 3 (1.05%) Web Services
6 3 (1.05%) CSS3
7 2 (0.70%) ASP.NET
7 2 (0.70%) ATL
7 2 (0.70%) Flash
7 2 (0.70%) HTML5
8 1 (0.35%) ADO.NET Entity Framework
8 1 (0.35%) XHTML
8 1 (0.35%) .NET Framework
8 1 (0.35%) WCF
8 1 (0.35%) WF
8 1 (0.35%) FreeMarker
8 1 (0.35%) ASP.NET MVC
8 1 (0.35%) ODBC
8 1 (0.35%) ASP.NET MVC 3
Miscellaneous
1 56 (19.65%) Mathematics
2 55 (19.30%) Statistics
3 32 (11.23%) Economics
4 25 (8.77%) Social Media
5 11 (3.86%) Computer Science
6 6 (2.11%) Copywriting
6 6 (2.11%) New Media
7 4 (1.40%) Mobile App
7 4 (1.40%) Visualisation
7 4 (1.40%) Graphic Design
8 3 (1.05%) PMI
8 3 (1.05%) Spread Betting
8 3 (1.05%) Podcast
9 2 (0.70%) Management Information System
9 2 (0.70%) Web 2.0
10 1 (0.35%) Animation
10 1 (0.35%) E-Learning
10 1 (0.35%) Neural Network
10 1 (0.35%) W3C
10 1 (0.35%) Online Games
Operating Systems
1 3 (1.05%) Apple iOS
2 2 (0.70%) Linux
3 1 (0.35%) UNIX
3 1 (0.35%) Windows
Processes & Methodologies
1 96 (33.68%) CRM
2 70 (24.56%) Analytics
3 61 (21.40%) Customer Insight
4 52 (18.25%) Marketing Strategy
5 39 (13.68%) B2B
6 38 (13.33%) E-Commerce
7 35 (12.28%) Project Management
8 34 (11.93%) Digital Marketing
8 34 (11.93%) Campaign Management
9 33 (11.58%) CHAID
10 32 (11.23%) Operations Research
10 32 (11.23%) Stakeholder Engagement
11 29 (10.18%) Data Analysis
12 28 (9.82%) Business Intelligence
13 23 (8.07%) Propensity Modelling
13 23 (8.07%) Customer Segmentation
14 22 (7.72%) Statistical Modelling
15 20 (7.02%) Marketing Analytics
15 20 (7.02%) Campaign Analysis
16 18 (6.32%) Data Management
Programming Languages
1 110 (38.60%) SQL
2 21 (7.37%) T-SQL
3 12 (4.21%) Java
4 9 (3.16%) R
5 8 (2.81%) VBA
6 7 (2.46%) JavaScript
7 6 (2.11%) PHP
8 5 (1.75%) C#
9 4 (1.40%) VB.NET
10 2 (0.70%) Perl
10 2 (0.70%) SELCOPY
10 2 (0.70%) FoxPro (VFP)
10 2 (0.70%) PHP5
11 1 (0.35%) ActionScript 3.0
11 1 (0.35%) C
11 1 (0.35%) ActionScript
Qualifications
1 100 (35.09%) Degree
2 3 (1.05%) HND
2 3 (1.05%) PMI Certification
3 2 (0.70%) PRINCE2 Practitioner
4 1 (0.35%) SC Cleared
4 1 (0.35%) Security Cleared
Quality Assurance & Compliance
1 7 (2.46%) QA
2 6 (2.11%) Data Quality
Vendors
1 31 (10.88%) Unica
2 23 (8.07%) Microsoft
3 18 (6.32%) Alterian
4 17 (5.96%) Salesforce.com
4 17 (5.96%) Oracle
5 16 (5.61%) Chordiant
5 16 (5.61%) Neolane
6 9 (3.16%) WSO2
6 9 (3.16%) Omniture
7 8 (2.81%) Adobe
7 8 (2.81%) Coremetrics
8 7 (2.46%) Google
9 6 (2.11%) Siebel
9 6 (2.11%) Eloqua
9 6 (2.11%) Marketo
10 3 (1.05%) SAP
10 3 (1.05%) HP
10 3 (1.05%) JD Edwards
11 1 (0.35%) Mapinfo
11 1 (0.35%) IBM
North West
Parallel Consulting
Salary: £35000 - £40000 per annum + bonus, pension, benefits
Posted: 8 hours ago
London
Parallel Consulting
Salary: £35000 - £50000 per annum + bonus, pension, healthcare, benefits
Posted: 8 hours ago
London
Parallel Consulting
Salary: £30000 - £45000 per annum + pension, bonus, healthcare
Posted: 8 hours ago
Birmingham, West Midlands (County)
Pure People Ltd
Posted: 9 hours ago
London
Handle Bearing Limited
Salary: From £50,000 to £60,000 per annum
Posted: 12 hours ago
Hampshire
MBN Recruitment Solutions
Salary: Up to £36,000 per annum + bonus + benefits
Posted: 12 hours ago
London
Real Staffing
Salary: £45000 - £60000 per annum
Posted: 3 days ago
North West
Experis IT
Salary: £40000 - £55000 per annum + excellent benefits
Posted: 3 days ago
Uxbridge, Middlesex
Mayflower Recruitment Ltd
Salary: From £45,000 to £55,000 per annum
Posted: 3 days ago
Buckinghamshire
Volaris Exec
Salary: £45000 - £50000 per annum + Benefits
Posted: 3 days ago
Birmingham, West Midlands (County)
Circle Recruitment
Salary: £24000 - £28000 per annum
Posted: 6 days ago
London
Age UK
Salary: From £26,000 to £28,000 per annum
Posted: 6 days ago
London
Age UK
Posted: 6 days ago
Northamptonshire
Barclays Corporate
Salary: Competitive
Posted: 7 days ago
London
HP
Posted: 9 days ago
City of London
Churchill Frank
Posted: 10 days ago
London
Recruitment Genius
Salary: £30000 - £35000 per annum
Posted: 15 days ago
Leeds
MET Marketing
Posted: 21 days ago
City of London
Real Staffing
Salary: £45500 per annum
Posted: 22 days ago
London
Premier Group
Salary: £45000 - £66000 per annum + Bonus
Posted: 24 days ago