The first table below looks at the demand for Direct Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 22 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
22 Jul 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 728 736 641
Rank change year-on-year
+8 -95
Permanent jobs citing Direct Marketing 165 144 241
As % of all permanent IT jobs located in the UK 0.14% 0.13% 0.20%
As % of the Processes & Methodologies category 0.18% 0.17% 0.26%
Number of salaries quoted 103 104 216
Average salary £37,500 £39,000 £45,000
Average salary % change year-on-year
-3.84% -13.33%
90% offered a salary of more than £25,000 £26,500 £27,500
10% offered a salary of more than £57,500 £65,000 £65,000
UK excluding London average salary £34,250 £37,500 £32,500
% change year-on-year
-8.66% +15.38%
Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92606 85560 91430
As % of all permanent IT jobs located in the UK 80.40% 78.65% 77.33%
Number of salaries quoted 74653 70125 77975
Average salary £48,000 £46,000 £46,000
Average salary % change year-on-year
+4.34% -
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Direct Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Direct Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing within the UK.

Direct Marketing Salary Trend in the UK

Direct Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Direct Marketing over the 3 months to 22 July 2014 within the UK.

Direct Marketing Salary Histogram in the UK

Direct Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 22 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -8 163 £37,500 -1.96% 25
London -11 104 £42,500 +8.97% 22
South East +6 24 £35,000 -30.00% 3
City of London -8 14 £35,000 -35.63% 9
West Midlands +20 10 £32,000 +8.47%
Surrey - 10 - - 1
North West +6 8 £47,500 +72.72%
Southwark - 8 £48,750 -
Harrow - 8 £20,000 -
East of England -19 6 £32,500 -25.71%
Essex +2 5 £32,500 -
East Midlands -7 5 £23,500 -32.85%
South West -32 5 £35,000 -4.76%
Worcestershire - 5 £19,000 -
Buckinghamshire - 5 - -
Redditch - 5 £19,000 -
Milton Keynes - 5 - -
Poole - 4 £35,000 -
Epping - 4 £32,500 -
Worcester Park - 4 £25,000 -
Dorset - 4 £35,000 -
Middlesex +8 3 - -
Manchester +8 3 £49,000 +78.18%
Hampshire - 3 £30,500 -
Lincolnshire - 3 £23,500 -
Berkshire +9 2 £107,500 - 2
Brentford -5 2 £45,000 -28.00%
Birmingham - 2 £32,000 -
Rugby - 2 £33,500 -
Warwickshire - 2 £33,500 -

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 22 July 2014, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 314 (100.00%) Marketing
2 108 (34.39%) Analytics
3 105 (33.44%) SQL
4 103 (32.80%) CRM
5 96 (30.57%) SAS
6 91 (28.98%) Degree
7 75 (23.89%) Finance
8 54 (17.20%) Statistics
9 52 (16.56%) Customer Insight
10 47 (14.97%) B2B
11 43 (13.69%) Mathematics
12 42 (13.38%) Email Marketing
12 42 (13.38%) Digital Marketing
12 42 (13.38%) SPSS
13 39 (12.42%) Marketing Strategy
13 39 (12.42%) Advertising
14 38 (12.10%) HTML
15 37 (11.78%) Data Analysis
16 36 (11.46%) Social Media
17 35 (11.15%) Campaign Management
17 35 (11.15%) Project Management
18 33 (10.51%) E-Commerce
18 33 (10.51%) Retail
18 33 (10.51%) Online Marketing
19 32 (10.19%) Propensity Modelling
20 29 (9.24%) MS Excel
21 28 (8.92%) Customer Segmentation
22 27 (8.60%) Time Management
23 26 (8.28%) Microsoft
24 25 (7.96%) Stakeholder Engagement

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 22 July 2014, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 96 (30.57%) SAS
2 21 (6.69%) CMS
3 9 (2.87%) SharePoint
4 5 (1.59%) Drupal
5 4 (1.27%) WordPress
5 4 (1.27%) Joomla!
6 3 (0.96%) Node.js
Applications
1 42 (13.38%) SPSS
2 29 (9.24%) MS Excel
3 14 (4.46%) MS Office
4 11 (3.50%) MS PowerPoint
5 6 (1.91%) FastStats
6 5 (1.59%) Photoshop
7 4 (1.27%) Adobe Illustrator
8 3 (0.96%) InDesign
9 2 (0.64%) OmniGraffle
10 1 (0.32%) Fireworks
10 1 (0.32%) PowerPivot
Business Applications
1 15 (4.78%) Google Analytics
2 12 (3.82%) WebTrends
3 9 (2.87%) Tridion
4 4 (1.27%) Magento
5 3 (0.96%) Oracle CRM
6 1 (0.32%) SalesLogix
Cloud Services
1 12 (3.82%) SaaS
Communications & Networking
1 14 (4.46%) Internet
2 13 (4.14%) SMS
3 9 (2.87%) Extranet
4 6 (1.91%) Intranet
5 4 (1.27%) Broadband
6 2 (0.64%) DNS
7 1 (0.32%) Wireless
7 1 (0.32%) LAN
7 1 (0.32%) WAN
7 1 (0.32%) HTTP
Database & Business Intelligence
1 24 (7.64%) Data Mining
2 16 (5.10%) Relational Database
3 15 (4.78%) SQL Server Integration Services
4 14 (4.46%) QlikView
4 14 (4.46%) SQL Server
5 13 (4.14%) SQL Server Reporting Services
6 10 (3.18%) MS Access
7 8 (2.55%) SQL Server Analysis Services
7 8 (2.55%) Base SAS
8 7 (2.23%) Data Warehouse
9 6 (1.91%) MySQL
10 5 (1.59%) OLAP
10 5 (1.59%) Microsoft Analysis Services
10 5 (1.59%) Big Data
10 5 (1.59%) SQL Server 2008
11 4 (1.27%) DTS
12 3 (0.96%) SAS Enterprise Miner
12 3 (0.96%) Xcelsius
13 1 (0.32%) MongoDB
13 1 (0.32%) Pentaho
Development Applications
1 5 (1.59%) Git (software)
2 2 (0.64%) Axure RP
2 2 (0.64%) Dreamweaver
3 1 (0.32%) FrontPage
3 1 (0.32%) Subversion
3 1 (0.32%) Team Foundation Server
General
1 314 (100.00%) Marketing
2 75 (23.89%) Finance
3 39 (12.42%) Advertising
4 33 (10.51%) Retail
5 20 (6.37%) Publishing
6 9 (2.87%) Manufacturing
7 6 (1.91%) Telecoms
8 5 (1.59%) German Language
8 5 (1.59%) Banking
9 4 (1.27%) Games
9 4 (1.27%) Pharmaceutical
10 3 (0.96%) Law
11 2 (0.64%) Online Betting
11 2 (0.64%) French Language
11 2 (0.64%) Interactive Media
12 1 (0.32%) Local Government
12 1 (0.32%) Polish Language
12 1 (0.32%) Multimedia
Job Titles
1 121 (38.54%) Analyst
2 41 (13.06%) Insight Analyst
3 32 (10.19%) Data Analyst
4 28 (8.92%) Senior Analyst
5 23 (7.32%) Consultant
6 22 (7.01%) Marketing Executive
7 17 (5.41%) SAS Analyst
7 17 (5.41%) Campaign Analyst
7 17 (5.41%) Developer
7 17 (5.41%) Designer
8 15 (4.78%) Marketing Manager
9 14 (4.46%) Senior Insight Analyst
10 13 (4.14%) Marketing Analyst
10 13 (4.14%) Senior SAS Analyst
10 13 (4.14%) CRM Consultant
11 12 (3.82%) Data Manager
11 12 (3.82%) Customer Analyst
11 12 (3.82%) Customer Insight Analyst
11 12 (3.82%) SAS Insight Analyst
12 11 (3.50%) Campaign Manager
Libraries, Frameworks & Software Standards
1 38 (12.10%) HTML
2 24 (7.64%) CSS
3 11 (3.50%) .NET
4 7 (2.23%) XML
5 5 (1.59%) ASP.NET
5 5 (1.59%) ATL
5 5 (1.59%) Flash
6 4 (1.27%) HTML5
6 4 (1.27%) AngularJS
6 4 (1.27%) CSS3
6 4 (1.27%) Laravel
6 4 (1.27%) XHTML
7 3 (0.96%) Web Services
7 3 (0.96%) Ajax
7 3 (0.96%) Backbone.js
7 3 (0.96%) jQuery
8 2 (0.64%) RSS
9 1 (0.32%) Middleware
9 1 (0.32%) XSD
9 1 (0.32%) COM
Miscellaneous
1 54 (17.20%) Statistics
2 43 (13.69%) Mathematics
3 36 (11.46%) Social Media
4 22 (7.01%) Economics
5 11 (3.50%) New Media
5 11 (3.50%) Management Information System
6 9 (2.87%) Podcast
7 8 (2.55%) Copywriting
8 7 (2.23%) Data Extraction
9 6 (1.91%) Mobile App
10 5 (1.59%) Blog
10 5 (1.59%) Computer Science
11 4 (1.27%) PMI
12 3 (0.96%) Graphic Design
12 3 (0.96%) Taxonomies
13 2 (0.64%) Enterprise Software
13 2 (0.64%) E-Learning
13 2 (0.64%) Credit Risk
13 2 (0.64%) Spread Betting
14 1 (0.32%) Social Network
Operating Systems
1 19 (6.05%) Apple iOS
2 16 (5.10%) Android
3 12 (3.82%) Windows
4 8 (2.55%) Linux
4 8 (2.55%) UNIX
5 3 (0.96%) Windows Mobile
6 1 (0.32%) Windows 8
6 1 (0.32%) Windows 7
Processes & Methodologies
1 108 (34.39%) Analytics
2 103 (32.80%) CRM
3 52 (16.56%) Customer Insight
4 47 (14.97%) B2B
5 42 (13.38%) Email Marketing
5 42 (13.38%) Digital Marketing
6 39 (12.42%) Marketing Strategy
7 37 (11.78%) Data Analysis
8 35 (11.15%) Campaign Management
8 35 (11.15%) Project Management
9 33 (10.51%) E-Commerce
9 33 (10.51%) Online Marketing
10 32 (10.19%) Propensity Modelling
11 28 (8.92%) Customer Segmentation
12 27 (8.60%) Time Management
13 25 (7.96%) Stakeholder Engagement
14 22 (7.01%) Operations Research
14 22 (7.01%) Campaign Analysis
15 21 (6.69%) SEO
16 20 (6.37%) CHAID
Programming Languages
1 105 (33.44%) SQL
2 21 (6.69%) PHP
3 14 (4.46%) JavaScript
4 11 (3.50%) R
5 8 (2.55%) T-SQL
6 7 (2.23%) Java
7 3 (0.96%) VBA
7 3 (0.96%) C
7 3 (0.96%) C#
8 2 (0.64%) Perl
8 2 (0.64%) ActionScript
9 1 (0.32%) VB.NET
9 1 (0.32%) ActionScript 3.0
9 1 (0.32%) PHP5
Qualifications
1 91 (28.98%) Degree
2 4 (1.27%) PMI Certification
3 2 (0.64%) PRINCE2 Practitioner
4 1 (0.32%) PMP
4 1 (0.32%) ISEB
Quality Assurance & Compliance
1 4 (1.27%) Data Quality
2 3 (0.96%) QA
Vendors
1 26 (8.28%) Microsoft
2 17 (5.41%) Unica
3 16 (5.10%) Adobe
3 16 (5.10%) Oracle
3 16 (5.10%) Google
4 12 (3.82%) Chordiant
5 11 (3.50%) Neolane
5 11 (3.50%) Alterian
6 8 (2.55%) Salesforce.com
7 4 (1.27%) Facebook
7 4 (1.27%) Omniture
8 3 (0.96%) JD Edwards
8 3 (0.96%) SAP
8 3 (0.96%) Coremetrics
9 1 (0.32%) Sage
9 1 (0.32%) Apple
9 1 (0.32%) Mapinfo
9 1 (0.32%) BT
9 1 (0.32%) Dell
9 1 (0.32%) Tableau
London
Experis Ltd
Salary: £35000.00 - £45000.00 per annum + + Benefits
Posted: 4 hours ago
City, London
Circle Recruitment
Salary: £40000 - £45000 per annum + Benefits
Posted: 3 days ago
City, London
Experis Ltd
Salary: £30000 - £35000 per annum
Posted: 4 days ago
London
Progressive Recruitment
Salary: £40000 - £45000 per annum + competitive
Posted: 5 days ago
City, London
Hays London City Projects
Salary: £300.00 - £350.00 per annum
Posted: 5 days ago
City, London
Greywood Associates Limited
Salary: £40000 - £50000 per annum + exc commission structure + bens
Posted: 5 days ago
London
Salt
Salary: £80000 - £100000 per annum + Bonus
Posted: 5 days ago
Hungerford, Berkshire
Exposed Solutions
Salary: £40000 to £60000 per annum
Posted: 6 days ago
London
Opus Recruitment Solutions Ltd
Salary: £35000 to £45000 per annum - + Benefits
Posted: 6 days ago
Reading, Berkshire
Step Ahead Recruitment Ltd
Posted: 7 days ago
City of London
Churchill Frank
Salary: £35000 - £40000 per annum + benefits
Posted: 8 days ago
Surrey
Intelligent People Ltd
Posted: 12 days ago
London
RecruitmentRevolution.com
Posted: 15 days ago
London
Propel London Ltd
Posted: 15 days ago
London
Progressive Recruitment
Salary: £40000 - £47000 per annum + benefits
Posted: 19 days ago
London
JM Digital
Posted: 20 days ago
London
JM Digital
Posted: 20 days ago
Chiswick
Blue Town Online
Salary: £40k - 45k per year
Posted: 20 days ago
City of London
Churchill Frank
Posted: 20 days ago
London
Progressive Recruitment
Salary: £45000 - £55000 per annum + Benefits
Posted: 22 days ago