The table below looks at the statistics for Direct Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 735 724 690
Rank change year-on-year
-11 -34
Permanent jobs citing Direct Marketing 170 149 205
As % of all permanent IT jobs located in the UK 0.15% 0.14% 0.17%
As % of the Processes & Methodologies category 0.18% 0.17% 0.22%
Number of salaries quoted 89 116 168
Average salary £40,000 £40,000 £41,250
Average salary % change year-on-year
- -3.03%
90% offered a salary of more than £34,100 £25,000 £27,000
10% offered a salary of more than £53,000 £63,750 £67,500
UK excluding London average salary £38,500 £40,000 £32,500
% change year-on-year
-3.75% +23.07%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93494 86460 92834
As % of all permanent IT jobs located in the UK 81.95% 81.20% 79.04%
Number of salaries quoted 74681 71102 78432
Average salary £47,500 £47,500 £46,000
Average salary % change year-on-year
- +3.26%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £72,500 £72,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Direct Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Direct Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing within the UK.

Direct Marketing Salary Trend in the UK

Direct Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Direct Marketing over the 3 months to 23 September 2014 within the UK.

Direct Marketing Salary Histogram in the UK

Direct Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 23 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +4 169 £40,000 -3.61% 19
London +41 104 £42,500 - 10
City of London +36 32 £39,000 -2.50% 5
South East -7 30 £42,000 -16.00% 5
Surrey +2 17 - - 1
North West -7 14 £37,500 +25.00%
Manchester +3 12 £39,000 +116.66%
South West -46 9 £35,000 -12.50% 2
Yorkshire -38 5 £30,000 - 1
Bristol -7 4 £39,000 -2.50% 1
East of England -26 4 £38,500 +10.00%
Southwark - 4 £48,750 -
Egham - 4 - -
Leeds - 4 £28,750 - 1
Poole - 4 £35,000 -
West Yorkshire - 4 £28,750 - 1
Dorset - 4 £35,000 -
Sussex -7 3 £50,000 -
Hertfordshire -15 3 £38,500 +10.00%
Watford - 3 £38,500 -
Berkshire - 3 - -
Reading - 3 - -
Woking +9 2 - - 1
Oxford +7 2 - - 1
Oxfordshire +3 2 - - 1
Buckinghamshire - 2 £38,500 - 2
Hampshire - 2 £37,000 -
Dagenham - 2 £45,000 -
Milton Keynes - 2 £38,500 -
Uxbridge +5 1 £45,000 -35.71%

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 23 September 2014, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 328 (100.00%) Marketing
2 152 (46.34%) Analytics
3 135 (41.16%) Analytical Skills
4 126 (38.41%) SQL
5 99 (30.18%) CRM
6 87 (26.52%) Degree
7 85 (25.91%) SAS
8 72 (21.95%) Finance
9 57 (17.38%) Email Marketing
10 56 (17.07%) Digital Marketing
11 52 (15.85%) Advertising
12 50 (15.24%) SPSS
13 48 (14.63%) Statistics
14 46 (14.02%) Propensity Modelling
15 45 (13.72%) HTML
16 43 (13.11%) SEO
17 39 (11.89%) Social Media
17 39 (11.89%) E-Commerce
17 39 (11.89%) Google
18 38 (11.59%) Google Analytics
18 38 (11.59%) Online Marketing
18 38 (11.59%) Customer Insight
19 37 (11.28%) MS Excel
19 37 (11.28%) B2B
20 36 (10.98%) Data Analysis
20 36 (10.98%) Relational Database
21 34 (10.37%) Data Mining
21 34 (10.37%) CMS
22 33 (10.06%) Time Management
22 33 (10.06%) Marketing Strategy

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 23 September 2014, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 85 (25.91%) SAS
2 34 (10.37%) CMS
3 14 (4.27%) Drupal
4 10 (3.05%) WordPress
5 8 (2.44%) Joomla!
6 3 (0.91%) Node.js
7 1 (0.30%) SharePoint
Applications
1 50 (15.24%) SPSS
2 37 (11.28%) MS Excel
3 27 (8.23%) MS Office
4 11 (3.35%) Spreadsheet
5 9 (2.74%) FastStats
5 9 (2.74%) MS PowerPoint
6 6 (1.83%) Photoshop
7 4 (1.22%) Adobe Illustrator
8 3 (0.91%) InDesign
9 2 (0.61%) OmniGraffle
10 1 (0.30%) PowerPivot
10 1 (0.30%) Fireworks
Business Applications
1 38 (11.59%) Google Analytics
2 12 (3.66%) Tridion
2 12 (3.66%) WebTrends
3 1 (0.30%) SAP CRM
3 1 (0.30%) SalesLogix
3 1 (0.30%) Dynamics CRM
3 1 (0.30%) SAP InfiniteInsight
Cloud Services
1 11 (3.35%) SaaS
2 2 (0.61%) MailChimp
3 1 (0.30%) CheetahMail
Communications & Networking
1 12 (3.66%) Extranet
2 10 (3.05%) SMS
3 4 (1.22%) WAN
3 4 (1.22%) Broadband
3 4 (1.22%) LAN
3 4 (1.22%) Intranet
3 4 (1.22%) Wireless
4 3 (0.91%) Internet
5 1 (0.30%) HTTP
5 1 (0.30%) DNS
Database & Business Intelligence
1 36 (10.98%) Relational Database
2 34 (10.37%) Data Mining
3 18 (5.49%) QlikView
4 11 (3.35%) DB2
5 9 (2.74%) Big Data
6 8 (2.44%) SQL Server Integration Services
7 7 (2.13%) SQL Server
8 6 (1.83%) SQL Server Reporting Services
9 5 (1.52%) Base SAS
9 5 (1.52%) MySQL
10 4 (1.22%) MS Access
10 4 (1.22%) SQL Server Analysis Services
11 2 (0.61%) SQL Server 2008
11 2 (0.61%) Xcelsius
11 2 (0.61%) Data Warehouse
12 1 (0.30%) Microsoft Analysis Services
12 1 (0.30%) OLAP
12 1 (0.30%) Pentaho
12 1 (0.30%) SAS Enterprise Miner
12 1 (0.30%) Cognos Report Studio
Development Applications
1 3 (0.91%) Git (software)
2 2 (0.61%) Axure RP
2 2 (0.61%) Dreamweaver
3 1 (0.30%) FrontPage
General
1 328 (100.00%) Marketing
2 72 (21.95%) Finance
3 52 (15.85%) Advertising
4 27 (8.23%) Retail
5 22 (6.71%) Publishing
6 12 (3.66%) Manufacturing
7 8 (2.44%) Electronics
7 8 (2.44%) Telecoms
8 5 (1.52%) Legal
9 3 (0.91%) Law
9 3 (0.91%) Games
9 3 (0.91%) Banking
10 2 (0.61%) Interactive Media
10 2 (0.61%) German Language
10 2 (0.61%) Online Betting
11 1 (0.30%) Polish Language
11 1 (0.30%) French Language
11 1 (0.30%) Front Office
11 1 (0.30%) Multimedia
Job Titles
1 130 (39.63%) Analyst
2 40 (12.20%) Data Analyst
2 40 (12.20%) Insight Analyst
3 32 (9.76%) Consultant
4 24 (7.32%) Marketing Executive
5 23 (7.01%) Marketing Analyst
6 22 (6.71%) CRM Consultant
7 19 (5.79%) Campaign Analyst
8 17 (5.18%) Senior Analyst
9 16 (4.88%) Marketing Manager
10 15 (4.57%) Designer
10 15 (4.57%) Senior Manager
10 15 (4.57%) Digital Marketing Executive
11 14 (4.27%) CRM Manager
12 13 (3.96%) Marketing Consultant
12 13 (3.96%) Data Manager
12 13 (3.96%) SAS Analyst
13 12 (3.66%) Senior Insight Analyst
14 11 (3.35%) Campaign Manager
14 11 (3.35%) SAS Insight Analyst
Libraries, Frameworks & Software Standards
1 45 (13.72%) HTML
2 23 (7.01%) CSS
3 13 (3.96%) Flash
4 7 (2.13%) XHTML
4 7 (2.13%) XML
5 6 (1.83%) .NET
6 5 (1.52%) HTML5
6 5 (1.52%) Laravel
7 4 (1.22%) AngularJS
7 4 (1.22%) jQuery
7 4 (1.22%) ATL
7 4 (1.22%) RSS
8 3 (0.91%) Ajax
8 3 (0.91%) ASP.NET
8 3 (0.91%) Backbone.js
8 3 (0.91%) CSS3
9 2 (0.61%) XSD
9 2 (0.61%) Velocity
9 2 (0.61%) WF
10 1 (0.30%) CodeIgniter
Miscellaneous
1 135 (41.16%) Analytical Skills
2 48 (14.63%) Statistics
3 39 (11.89%) Social Media
4 31 (9.45%) Mathematics
5 18 (5.49%) Economics
6 12 (3.66%) Podcast
6 12 (3.66%) New Media
7 10 (3.05%) Blog
8 9 (2.74%) Management Information System
9 7 (2.13%) Mobile App
9 7 (2.13%) User Experience
9 7 (2.13%) Data Extraction
10 3 (0.91%) Taxonomies
10 3 (0.91%) Computer Science
11 2 (0.61%) Copywriting
11 2 (0.61%) Spread Betting
11 2 (0.61%) Credit Risk
11 2 (0.61%) RIA
11 2 (0.61%) E-Learning
11 2 (0.61%) PMI
Operating Systems
1 20 (6.10%) Android
1 20 (6.10%) Apple iOS
2 14 (4.27%) Windows
3 8 (2.44%) UNIX
4 7 (2.13%) Linux
5 4 (1.22%) Windows 7
5 4 (1.22%) Windows 8
6 3 (0.91%) Windows Mobile
Processes & Methodologies
1 152 (46.34%) Analytics
2 99 (30.18%) CRM
3 57 (17.38%) Email Marketing
4 56 (17.07%) Digital Marketing
5 46 (14.02%) Propensity Modelling
6 43 (13.11%) SEO
7 39 (11.89%) E-Commerce
8 38 (11.59%) Online Marketing
8 38 (11.59%) Customer Insight
9 37 (11.28%) B2B
10 36 (10.98%) Data Analysis
11 33 (10.06%) Time Management
11 33 (10.06%) Marketing Strategy
11 33 (10.06%) Campaign Management
12 32 (9.76%) Web Analytics
13 31 (9.45%) Pay per click
14 27 (8.23%) Project Management
15 26 (7.93%) Stakeholder Management
16 24 (7.32%) Customer Segmentation
17 23 (7.01%) Campaign Analysis
Programming Languages
1 126 (38.41%) SQL
2 18 (5.49%) PHP
3 16 (4.88%) R
4 11 (3.35%) JavaScript
5 4 (1.22%) VBA
6 3 (0.91%) Java
7 2 (0.61%) C
8 1 (0.30%) C#
8 1 (0.30%) Perl
8 1 (0.30%) T-SQL
8 1 (0.30%) ActionScript
8 1 (0.30%) Python
Qualifications
1 87 (26.52%) Degree
2 2 (0.61%) ISEB
2 2 (0.61%) PMP
2 2 (0.61%) PMI Certification
Quality Assurance & Compliance
1 1 (0.30%) QA
1 1 (0.30%) Data Quality
Vendors
1 39 (11.89%) Google
2 22 (6.71%) Microsoft
3 18 (5.49%) Oracle
4 16 (4.88%) Unica
5 13 (3.96%) Adobe
6 11 (3.35%) Coremetrics
6 11 (3.35%) Alterian
7 10 (3.05%) Chordiant
8 9 (2.74%) Neolane
9 8 (2.44%) Facebook
10 4 (1.22%) Apple
11 3 (0.91%) Salesforce.com
11 3 (0.91%) HubSpot
12 2 (0.61%) Eloqua
12 2 (0.61%) ExactTarget
13 1 (0.30%) Marketo
13 1 (0.30%) SmartFocus
13 1 (0.30%) Tableau
13 1 (0.30%) BT
13 1 (0.30%) Minitab
Exeter, Devon
Blur Group
Salary: Competitive
Posted: 11 hours ago
Leeds, Yorkshire
Deloitte
Posted: Yesterday
West London
Aquent
Salary: From £40,000 to £45,000 per annum
Posted: Yesterday
City, London
Understanding Recruitment
Salary: £38000 - £40000 per annum + Execllent Benefits
Posted: 2 days ago
City, London
Understanding Recruitment
Salary: £30000 - £32000 per annum + Execllent Benefits
Posted: 2 days ago
London
Uniting Ambition
Salary: £40k - 50k per year
Posted: 4 days ago
Woking
Hays IT - Uk Posting account
Salary: £25000 - £30000 per annum
Posted: 4 days ago
Buckinghamshire
Maclean Moore Consulting
Salary: From £40,000 to £60,000 per annum + benefits
Posted: 6 days ago
Newcastle upon Tyne
Nigel Frank International Limited - Newcastle
Salary: £18000 - £20000 per annum + Commission - 100K
Posted: 7 days ago
London
Opus Recruitment Solutions Ltd
Salary: £45000 - £50000 per annum, Benefits: + Benefits
Posted: 11 days ago
City of London
Churchill Frank
Salary: £30000 - £35000 per annum + benefits
Posted: 13 days ago
South East England
Modis International - London
Salary: £45000 per annum
Posted: 20 days ago
London
Progressive Recruitment
Salary: £35000 - £45000 per annum + competitive
Posted: 27 days ago