The table below looks at the statistics for Direct Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 710 724 691
Rank change year-on-year
+14 -33
Permanent jobs citing Direct Marketing 197 147 211
As % of all permanent IT jobs located in the UK 0.17% 0.14% 0.18%
As % of the Processes & Methodologies category 0.21% 0.17% 0.23%
Number of salaries quoted 98 102 186
Average salary £40,000 £40,000 £45,000
Average salary % change year-on-year
- -11.11%
90% offered a salary of more than £29,700 £25,100 £27,500
10% offered a salary of more than £67,500 £65,000 £62,500
UK excluding London average salary £35,000 £39,500 £32,500
% change year-on-year
-11.39% +21.53%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
94474 86317 91123
As % of all permanent IT jobs located in the UK 80.65% 79.42% 77.76%
Number of salaries quoted 75344 70549 77369
Average salary £47,500 £47,500 £46,500
Average salary % change year-on-year
- +2.15%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £73,000 £72,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Direct Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Direct Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing within the UK.

Direct Marketing Salary Trend in the UK

Direct Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Direct Marketing over the 3 months to 22 August 2014 within the UK.

Direct Marketing Salary Histogram in the UK

Direct Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 22 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +33 195 £40,000 - 33
London +45 127 £42,500 +6.25% 20
City of London +13 30 £37,500 -6.25% 6
South East -15 30 £42,500 -15.00% 9
Surrey +14 16 - - 3
North West -12 14 £37,500 +30.43% 1
Manchester +4 11 - - 1
South West -23 8 £35,000 -4.76% 1
Southwark - 8 £48,750 -
East of England -9 6 £32,500 -16.12% 1
Harrow - 6 - -
West Midlands -3 5 £19,000 -28.30%
Yorkshire -33 4 £30,000 - 1
Worcestershire - 4 £19,000 -
Poole - 4 £35,000 -
Redditch - 4 £19,000 -
Dorset - 4 £35,000 -
Berkshire - 4 £107,500 - 2
Essex +5 3 £32,500 +30.00%
Middlesex 0 3 - - 1
Bristol 0 3 £87,500 +155.47%
Leeds - 3 £28,750 -
Egham - 3 - - 1
Epping - 3 £32,500 -
Hampshire - 3 £30,500 -
Reading - 3 - - 1
West Yorkshire - 3 £28,750 -
Oxfordshire +11 2 - - 1
Worcester Park - 2 £25,000 -
Dagenham - 2 £45,000 -

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 22 August 2014, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 326 (100.00%) Marketing
2 134 (41.10%) Analytics
3 118 (36.20%) SQL
4 95 (29.14%) Degree
5 91 (27.91%) CRM
6 89 (27.30%) SAS
7 77 (23.62%) Finance
8 56 (17.18%) Digital Marketing
9 53 (16.26%) Email Marketing
9 53 (16.26%) Statistics
10 49 (15.03%) Advertising
11 48 (14.72%) HTML
12 46 (14.11%) SPSS
13 45 (13.80%) Customer Insight
14 44 (13.50%) E-Commerce
15 40 (12.27%) B2B
16 39 (11.96%) Mathematics
17 38 (11.66%) MS Excel
18 37 (11.35%) SEO
18 37 (11.35%) Social Media
18 37 (11.35%) Propensity Modelling
19 36 (11.04%) Campaign Management
19 36 (11.04%) Marketing Strategy
20 35 (10.74%) Online Marketing
21 34 (10.43%) Data Mining
21 34 (10.43%) Time Management
21 34 (10.43%) Google
22 33 (10.12%) Data Analysis
23 32 (9.82%) Google Analytics
24 30 (9.20%) Web Analytics

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 22 August 2014, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 89 (27.30%) SAS
2 29 (8.90%) CMS
3 13 (3.99%) Drupal
4 10 (3.07%) WordPress
5 8 (2.45%) Joomla!
6 3 (0.92%) Node.js
7 1 (0.31%) SharePoint
Applications
1 46 (14.11%) SPSS
2 38 (11.66%) MS Excel
3 28 (8.59%) MS Office
4 10 (3.07%) Spreadsheet
4 10 (3.07%) MS PowerPoint
5 8 (2.45%) FastStats
6 7 (2.15%) Photoshop
7 5 (1.53%) Adobe Illustrator
8 4 (1.23%) InDesign
9 2 (0.61%) OmniGraffle
10 1 (0.31%) Fireworks
10 1 (0.31%) PowerPivot
Business Applications
1 32 (9.82%) Google Analytics
2 10 (3.07%) WebTrends
2 10 (3.07%) Tridion
3 1 (0.31%) Magento
3 1 (0.31%) SalesLogix
3 1 (0.31%) Oracle CRM
3 1 (0.31%) SAP CRM
Cloud Services
1 11 (3.37%) SaaS
2 2 (0.61%) MailChimp
3 1 (0.31%) CheetahMail
Communications & Networking
1 12 (3.68%) SMS
2 10 (3.07%) Internet
2 10 (3.07%) Extranet
3 6 (1.84%) Intranet
4 5 (1.53%) Broadband
5 4 (1.23%) Wireless
5 4 (1.23%) LAN
5 4 (1.23%) WAN
6 2 (0.61%) DNS
7 1 (0.31%) HTTP
Database & Business Intelligence
1 34 (10.43%) Data Mining
2 28 (8.59%) Relational Database
3 16 (4.91%) QlikView
4 10 (3.07%) DB2
5 9 (2.76%) SQL Server Integration Services
6 7 (2.15%) SQL Server Reporting Services
6 7 (2.15%) SQL Server
6 7 (2.15%) Big Data
7 6 (1.84%) Base SAS
8 5 (1.53%) SQL Server Analysis Services
8 5 (1.53%) MySQL
8 5 (1.53%) MS Access
9 3 (0.92%) Data Warehouse
10 2 (0.61%) OLAP
10 2 (0.61%) Microsoft Analysis Services
10 2 (0.61%) SAS Enterprise Miner
10 2 (0.61%) SQL Server 2008
10 2 (0.61%) Xcelsius
11 1 (0.31%) DTS
11 1 (0.31%) Cognos Report Studio
Development Applications
1 3 (0.92%) Git (software)
2 2 (0.61%) Axure RP
2 2 (0.61%) Dreamweaver
3 1 (0.31%) FrontPage
General
1 326 (100.00%) Marketing
2 77 (23.62%) Finance
3 49 (15.03%) Advertising
4 27 (8.28%) Retail
5 21 (6.44%) Publishing
6 10 (3.07%) Manufacturing
7 9 (2.76%) Telecoms
8 5 (1.53%) Legal
8 5 (1.53%) Electronics
9 4 (1.23%) German Language
10 3 (0.92%) Banking
10 3 (0.92%) Games
10 3 (0.92%) Law
11 2 (0.61%) Interactive Media
11 2 (0.61%) French Language
11 2 (0.61%) Online Betting
12 1 (0.31%) Polish Language
12 1 (0.31%) Local Government
12 1 (0.31%) Multimedia
12 1 (0.31%) Pharmaceutical
Job Titles
1 137 (42.02%) Analyst
2 44 (13.50%) Insight Analyst
3 39 (11.96%) Data Analyst
4 24 (7.36%) Marketing Executive
5 23 (7.06%) Senior Analyst
6 22 (6.75%) Marketing Analyst
7 21 (6.44%) Campaign Analyst
7 21 (6.44%) Consultant
8 18 (5.52%) Designer
9 16 (4.91%) Marketing Manager
9 16 (4.91%) SAS Analyst
10 14 (4.29%) Senior Manager
10 14 (4.29%) Data Manager
10 14 (4.29%) Senior SAS Analyst
10 14 (4.29%) Senior Insight Analyst
11 13 (3.99%) SAS Insight Analyst
11 13 (3.99%) Campaign Manager
11 13 (3.99%) Digital Marketing Executive
11 13 (3.99%) CRM Consultant
11 13 (3.99%) CRM Manager
Libraries, Frameworks & Software Standards
1 48 (14.72%) HTML
2 27 (8.28%) CSS
3 11 (3.37%) Flash
4 8 (2.45%) XML
5 7 (2.15%) .NET
5 7 (2.15%) XHTML
6 6 (1.84%) ATL
7 5 (1.53%) Laravel
7 5 (1.53%) HTML5
8 4 (1.23%) CSS3
8 4 (1.23%) AngularJS
8 4 (1.23%) RSS
8 4 (1.23%) jQuery
9 3 (0.92%) Ajax
9 3 (0.92%) ASP.NET
9 3 (0.92%) Backbone.js
10 2 (0.61%) Web Services
10 2 (0.61%) XSD
10 2 (0.61%) Velocity
11 1 (0.31%) FreeMarker
Miscellaneous
1 53 (16.26%) Statistics
2 39 (11.96%) Mathematics
3 37 (11.35%) Social Media
4 22 (6.75%) Economics
5 11 (3.37%) New Media
6 10 (3.07%) Podcast
7 9 (2.76%) Blog
7 9 (2.76%) Management Information System
8 7 (2.15%) Data Extraction
8 7 (2.15%) Mobile App
9 3 (0.92%) Copywriting
9 3 (0.92%) Computer Science
9 3 (0.92%) Taxonomies
9 3 (0.92%) Graphic Design
9 3 (0.92%) PMI
10 2 (0.61%) Enterprise Software
10 2 (0.61%) E-Learning
10 2 (0.61%) Spread Betting
10 2 (0.61%) Credit Risk
10 2 (0.61%) RIA
Operating Systems
1 19 (5.83%) Apple iOS
2 18 (5.52%) Android
3 15 (4.60%) Windows
4 8 (2.45%) UNIX
5 7 (2.15%) Linux
6 4 (1.23%) Windows 7
6 4 (1.23%) Windows 8
7 3 (0.92%) Windows Mobile
Processes & Methodologies
1 134 (41.10%) Analytics
2 91 (27.91%) CRM
3 56 (17.18%) Digital Marketing
4 53 (16.26%) Email Marketing
5 45 (13.80%) Customer Insight
6 44 (13.50%) E-Commerce
7 40 (12.27%) B2B
8 37 (11.35%) SEO
8 37 (11.35%) Propensity Modelling
9 36 (11.04%) Campaign Management
9 36 (11.04%) Marketing Strategy
10 35 (10.74%) Online Marketing
11 34 (10.43%) Time Management
12 33 (10.12%) Data Analysis
13 30 (9.20%) Web Analytics
14 27 (8.28%) Pay per click
15 26 (7.98%) Customer Segmentation
15 26 (7.98%) Stakeholder Engagement
16 24 (7.36%) Campaign Analysis
17 23 (7.06%) Operations Research
Programming Languages
1 118 (36.20%) SQL
2 19 (5.83%) PHP
3 13 (3.99%) R
3 13 (3.99%) JavaScript
4 4 (1.23%) VBA
4 4 (1.23%) Java
5 3 (0.92%) C
6 2 (0.61%) Perl
6 2 (0.61%) T-SQL
6 2 (0.61%) ActionScript
7 1 (0.31%) C#
7 1 (0.31%) Python
7 1 (0.31%) ActionScript 3.0
Qualifications
1 95 (29.14%) Degree
2 3 (0.92%) PMI Certification
3 2 (0.61%) ISEB
3 2 (0.61%) PMP
Quality Assurance & Compliance
1 3 (0.92%) QA
2 1 (0.31%) Data Quality
Vendors
1 34 (10.43%) Google
2 22 (6.75%) Microsoft
3 17 (5.21%) Oracle
3 17 (5.21%) Adobe
4 16 (4.91%) Unica
5 12 (3.68%) Chordiant
5 12 (3.68%) Alterian
6 11 (3.37%) Neolane
7 10 (3.07%) Coremetrics
8 8 (2.45%) Facebook
9 4 (1.23%) Apple
10 3 (0.92%) Salesforce.com
10 3 (0.92%) HubSpot
11 2 (0.61%) Eloqua
11 2 (0.61%) ExactTarget
11 2 (0.61%) SAP
12 1 (0.31%) Omniture
12 1 (0.31%) IBM
12 1 (0.31%) Dell
12 1 (0.31%) JD Edwards
Bath, Avon
Sanderson
Salary: £40000 - £50000 per annum
Posted: Yesterday
Crawley
Churchill Frank
Salary: £40000 - £51000 per annum + 33% bonus + benefits
Posted: Yesterday
Woking, Surrey
WWF
Posted: Yesterday
York, North Yorkshire
XCM Rock
Salary: From £20,000 to £30,000 per annum
Posted: Yesterday
City, London
Uniting Ambition
Posted: Yesterday
Woking, Surrey
WWF
Salary: £26,000 - 30,000 per annum + benefits
Posted: Yesterday
Maidenhead, Berkshire
Yoh Company
Salary: £32000 - £42000 per annum
Posted: Yesterday
Crawley, West Sussex
ANSON MCCADE
Salary: From £45,000 to £55,000 per annum + highly attractive benefits and ext
Posted: 2 days ago
London
ANSON MCCADE
Salary: From £45,000 to £55,000 per annum + highly attractive benefits and ext
Posted: 2 days ago
Manchester, Lancashire
boohoo.com
Posted: 2 days ago
London
Uniting Ambition
Salary: £40k - 50k per year
Posted: 2 days ago
City, London
Red Sofa London
Salary: £60000 - £65000 per annum
Posted: 3 days ago
City, London
Mortimer Spinks
Salary: £40000 - £45000 per annum + + benefits
Posted: 3 days ago
London
Progressive Recruitment
Salary: £40000 - £45000 per annum + competitive
Posted: 3 days ago
London
Premier Group Recruitment
Salary: £25000 - £35000 per annum + Benefits
Posted: 5 days ago
London
Parallel Consulting
Salary: £45000 - £55000 per annum + good benefits
Posted: 5 days ago
London
Spencer Knight Recruitment
Salary: From £42,000 to £50,000 per annum + excellent benefits
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London
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Salary: £21000 - £24000 per annum
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