The first table below looks at the demand for Direct Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 28 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
28 Jul 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 734 738 661
Rank change year-on-year
+4 -77
Permanent jobs citing Direct Marketing 179 144 241
As % of all permanent IT jobs located in the UK 0.15% 0.13% 0.20%
As % of the Processes & Methodologies category 0.19% 0.17% 0.26%
Number of salaries quoted 108 100 215
Average salary £39,500 £39,000 £45,000
Average salary % change year-on-year
+1.28% -13.33%
90% offered a salary of more than £25,000 £26,500 £27,900
10% offered a salary of more than £62,250 £65,000 £65,000
UK excluding London average salary £35,000 £37,500 £32,500
% change year-on-year
-6.66% +15.38%
Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
94098 85653 91358
As % of all permanent IT jobs located in the UK 80.38% 78.75% 77.41%
Number of salaries quoted 75770 70033 77761
Average salary £47,500 £46,500 £46,500
Average salary % change year-on-year
+2.15% -
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%

Direct Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Direct Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing within the UK.

Direct Marketing Salary Trend in the UK

Direct Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Direct Marketing over the 3 months to 28 July 2014 within the UK.

Direct Marketing Salary Histogram in the UK

Direct Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 28 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +9 177 £40,000 +2.56% 19
London -27 115 £42,500 +6.25% 16
South East +23 27 £35,000 -30.00%
City of London -9 16 £34,500 -26.40% 6
Surrey - 11 - -
West Midlands -5 9 £25,500 -13.55%
North West +4 8 £47,500 +72.72%
Southwark - 8 £48,750 -
Harrow - 8 £20,000 -
East of England -20 6 £32,500 -23.52%
South West -24 6 £35,000 -9.67%
Essex -1 5 £32,500 +30.00%
East Midlands -7 5 £23,500 -32.85% 1
Worcestershire - 5 £19,000 -
Buckinghamshire - 5 - -
Redditch - 5 £19,000 -
Milton Keynes - 5 - -
Epping - 4 £32,500 -
Poole - 4 £35,000 -
Worcester Park - 4 £25,000 -
Dorset - 4 £35,000 -
Berkshire +12 3 £107,500 -
Middlesex +9 3 - -
Manchester -13 3 £49,000 +78.18%
Hampshire - 3 £30,500 -
Lincolnshire - 3 £23,500 -
Oxfordshire +4 2 - -
Brentford -6 2 £45,000 -28.00%
Reading -9 2 - -
Bristol -10 2 £87,500 +75.00%

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 28 July 2014, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 323 (100.00%) Marketing
2 111 (34.37%) Analytics
3 107 (33.13%) SQL
4 102 (31.58%) CRM
5 98 (30.34%) SAS
6 93 (28.79%) Degree
7 76 (23.53%) Finance
8 55 (17.03%) Statistics
9 50 (15.48%) Customer Insight
10 45 (13.93%) B2B
11 44 (13.62%) Digital Marketing
12 43 (13.31%) Email Marketing
12 43 (13.31%) Mathematics
12 43 (13.31%) Advertising
13 42 (13.00%) SPSS
14 40 (12.38%) Marketing Strategy
15 39 (12.07%) HTML
16 38 (11.76%) Data Analysis
17 37 (11.46%) Social Media
18 35 (10.84%) Campaign Management
19 34 (10.53%) Online Marketing
19 34 (10.53%) Retail
19 34 (10.53%) E-Commerce
19 34 (10.53%) Project Management
20 33 (10.22%) Propensity Modelling
21 31 (9.60%) MS Excel
22 28 (8.67%) Customer Segmentation
23 27 (8.36%) Time Management
23 27 (8.36%) Microsoft
24 26 (8.05%) Stakeholder Engagement

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 28 July 2014, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 98 (30.34%) SAS
2 22 (6.81%) CMS
3 7 (2.17%) SharePoint
3 7 (2.17%) Drupal
4 5 (1.55%) WordPress
4 5 (1.55%) Joomla!
5 3 (0.93%) Node.js
Applications
1 42 (13.00%) SPSS
2 31 (9.60%) MS Excel
3 16 (4.95%) MS Office
4 11 (3.41%) MS PowerPoint
5 7 (2.17%) FastStats
6 5 (1.55%) Photoshop
7 4 (1.24%) Adobe Illustrator
8 3 (0.93%) InDesign
9 2 (0.62%) OmniGraffle
10 1 (0.31%) PowerPivot
10 1 (0.31%) Fireworks
Business Applications
1 15 (4.64%) Google Analytics
2 11 (3.41%) WebTrends
3 8 (2.48%) Tridion
4 3 (0.93%) Magento
4 3 (0.93%) Oracle CRM
5 1 (0.31%) SalesLogix
Cloud Services
1 12 (3.72%) SaaS
Communications & Networking
1 14 (4.33%) Internet
2 13 (4.02%) SMS
3 8 (2.48%) Extranet
4 6 (1.86%) Intranet
5 5 (1.55%) Broadband
6 2 (0.62%) Wireless
6 2 (0.62%) LAN
6 2 (0.62%) WAN
6 2 (0.62%) DNS
7 1 (0.31%) HTTP
Database & Business Intelligence
1 25 (7.74%) Data Mining
2 16 (4.95%) Relational Database
3 14 (4.33%) QlikView
3 14 (4.33%) SQL Server Integration Services
4 13 (4.02%) SQL Server
5 12 (3.72%) SQL Server Reporting Services
6 10 (3.10%) MS Access
7 8 (2.48%) SQL Server Analysis Services
7 8 (2.48%) Base SAS
8 6 (1.86%) Data Warehouse
9 5 (1.55%) Big Data
9 5 (1.55%) MySQL
9 5 (1.55%) OLAP
9 5 (1.55%) Microsoft Analysis Services
10 4 (1.24%) DTS
10 4 (1.24%) SQL Server 2008
11 3 (0.93%) SAS Enterprise Miner
11 3 (0.93%) Xcelsius
12 1 (0.31%) Pentaho
Development Applications
1 4 (1.24%) Git (software)
2 2 (0.62%) Dreamweaver
2 2 (0.62%) Axure RP
3 1 (0.31%) Team Foundation Server
3 1 (0.31%) FrontPage
3 1 (0.31%) Subversion
General
1 323 (100.00%) Marketing
2 76 (23.53%) Finance
3 43 (13.31%) Advertising
4 34 (10.53%) Retail
5 21 (6.50%) Publishing
6 8 (2.48%) Manufacturing
7 7 (2.17%) Telecoms
8 5 (1.55%) German Language
8 5 (1.55%) Banking
9 4 (1.24%) Pharmaceutical
10 3 (0.93%) Games
10 3 (0.93%) Law
11 2 (0.62%) Online Betting
11 2 (0.62%) French Language
11 2 (0.62%) Interactive Media
12 1 (0.31%) Legal
12 1 (0.31%) Polish Language
12 1 (0.31%) Local Government
12 1 (0.31%) Multimedia
Job Titles
1 127 (39.32%) Analyst
2 41 (12.69%) Insight Analyst
3 33 (10.22%) Data Analyst
4 29 (8.98%) Senior Analyst
5 23 (7.12%) Consultant
6 22 (6.81%) Marketing Executive
7 18 (5.57%) Campaign Analyst
8 17 (5.26%) SAS Analyst
8 17 (5.26%) Designer
9 16 (4.95%) Marketing Manager
9 16 (4.95%) Developer
10 14 (4.33%) Senior Insight Analyst
10 14 (4.33%) Marketing Analyst
11 13 (4.02%) Data Manager
11 13 (4.02%) Senior SAS Analyst
11 13 (4.02%) CRM Consultant
12 12 (3.72%) Customer Analyst
12 12 (3.72%) Customer Insight Analyst
12 12 (3.72%) Campaign Manager
12 12 (3.72%) SAS Insight Analyst
Libraries, Frameworks & Software Standards
1 39 (12.07%) HTML
2 24 (7.43%) CSS
3 11 (3.41%) .NET
4 8 (2.48%) XML
5 6 (1.86%) ATL
6 5 (1.55%) ASP.NET
6 5 (1.55%) Flash
6 5 (1.55%) XHTML
7 4 (1.24%) Laravel
7 4 (1.24%) AngularJS
8 3 (0.93%) Backbone.js
8 3 (0.93%) HTML5
8 3 (0.93%) CSS3
8 3 (0.93%) RSS
8 3 (0.93%) Web Services
8 3 (0.93%) jQuery
8 3 (0.93%) Ajax
9 2 (0.62%) Velocity
9 2 (0.62%) XSD
10 1 (0.31%) ASP.NET MVC 4
Miscellaneous
1 55 (17.03%) Statistics
2 43 (13.31%) Mathematics
3 37 (11.46%) Social Media
4 22 (6.81%) Economics
5 11 (3.41%) Management Information System
6 10 (3.10%) New Media
7 8 (2.48%) Copywriting
7 8 (2.48%) Podcast
8 7 (2.17%) Data Extraction
9 6 (1.86%) Blog
9 6 (1.86%) Mobile App
10 5 (1.55%) PMI
10 5 (1.55%) Computer Science
11 3 (0.93%) Enterprise Software
11 3 (0.93%) Taxonomies
11 3 (0.93%) Graphic Design
12 2 (0.62%) E-Learning
12 2 (0.62%) RIA
12 2 (0.62%) Credit Risk
12 2 (0.62%) Spread Betting
Operating Systems
1 19 (5.88%) Apple iOS
2 16 (4.95%) Android
3 13 (4.02%) Windows
4 8 (2.48%) UNIX
5 7 (2.17%) Linux
6 3 (0.93%) Windows Mobile
7 2 (0.62%) Windows 7
7 2 (0.62%) Windows 8
Processes & Methodologies
1 111 (34.37%) Analytics
2 102 (31.58%) CRM
3 50 (15.48%) Customer Insight
4 45 (13.93%) B2B
5 44 (13.62%) Digital Marketing
6 43 (13.31%) Email Marketing
7 40 (12.38%) Marketing Strategy
8 38 (11.76%) Data Analysis
9 35 (10.84%) Campaign Management
10 34 (10.53%) Online Marketing
10 34 (10.53%) E-Commerce
10 34 (10.53%) Project Management
11 33 (10.22%) Propensity Modelling
12 28 (8.67%) Customer Segmentation
13 27 (8.36%) Time Management
14 26 (8.05%) Stakeholder Engagement
15 23 (7.12%) Operations Research
16 22 (6.81%) SEO
16 22 (6.81%) Campaign Analysis
17 21 (6.50%) Statistical Modelling
Programming Languages
1 107 (33.13%) SQL
2 20 (6.19%) PHP
3 13 (4.02%) JavaScript
4 11 (3.41%) R
5 7 (2.17%) T-SQL
5 7 (2.17%) Java
6 3 (0.93%) C
6 3 (0.93%) C#
6 3 (0.93%) VBA
7 2 (0.62%) Perl
7 2 (0.62%) ActionScript
8 1 (0.31%) ActionScript 3.0
8 1 (0.31%) VB.NET
Qualifications
1 93 (28.79%) Degree
2 5 (1.55%) PMI Certification
3 2 (0.62%) PMP
3 2 (0.62%) ISEB
3 2 (0.62%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 3 (0.93%) Data Quality
1 3 (0.93%) QA
Vendors
1 27 (8.36%) Microsoft
2 18 (5.57%) Unica
3 17 (5.26%) Oracle
4 16 (4.95%) Google
4 16 (4.95%) Adobe
5 12 (3.72%) Alterian
5 12 (3.72%) Chordiant
6 11 (3.41%) Neolane
7 7 (2.17%) Salesforce.com
8 5 (1.55%) Facebook
9 4 (1.24%) Omniture
10 3 (0.93%) SAP
10 3 (0.93%) JD Edwards
10 3 (0.93%) Coremetrics
11 2 (0.62%) Apple
11 2 (0.62%) HubSpot
12 1 (0.31%) WSO2
12 1 (0.31%) ExactTarget
12 1 (0.31%) Tableau
12 1 (0.31%) Dell
Central London / West End
Vantage Recruitment Solutions Ltd
Salary: £45,000 per annum
Posted: 14 hours ago
City, London
Greywood Associates Limited
Salary: £40000 - £50000 per annum + exc commission structure + bens
Posted: 3 days ago
Newark, Nottinghamshire
Purple Monkey
Salary: From £45,000 to £55,000 per annum + Bonus and Benefits
Posted: 3 days ago
London
Spencer Knight Recruitment
Salary: From £25,000 to £35,000 per annum (dep on exp) + Excellent Benefits
Posted: 4 days ago
City, London
Red Sofa London
Salary: £40000 - £45000 per annum
Posted: 5 days ago
London
Uniting Ambition
Salary: £40k - 50k per year
Posted: 5 days ago
York, North Yorkshire
XCM Rock
Salary: From £40,000 to £50,000 per annum
Posted: 5 days ago
York, North Yorkshire
XCM Rock
Salary: From £45,000 to £45,000 per annum
Posted: 5 days ago
London
Experis Ltd
Salary: £35000.00 - £45000.00 per annum + + Benefits
Posted: 5 days ago
London
Progressive Recruitment
Salary: £40000 - £45000 per annum + competitive
Posted: 10 days ago
City of London
Churchill Frank
Salary: £35000 - £40000 per annum + benefits
Posted: 13 days ago
London
Progressive Recruitment
Salary: £40000 - £47000 per annum + benefits
Posted: 24 days ago
Chiswick
Blue Town Online
Salary: £40k - 45k per year
Posted: 25 days ago
City of London
Churchill Frank
Posted: 26 days ago
London
Progressive Recruitment
Salary: £45000 - £55000 per annum + Benefits
Posted: 27 days ago
City of London
Hays IT - Uk Posting account
Salary: £300.00 - £350.00 per annum
Posted: 27 days ago