The table below looks at the statistics for Direct Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 783 748 757
Rank change year-on-year
-35 +9
Permanent jobs citing Direct Marketing 114 142 128
As % of all permanent IT jobs located in the UK 0.10% 0.13% 0.11%
As % of the Processes & Methodologies category 0.12% 0.16% 0.14%
Number of salaries quoted 104 115 98
Average salary £38,500 £40,000 £40,000
Average salary % change year-on-year
-3.75% -
90% offered a salary of more than £27,500 £22,000 £30,000
10% offered a salary of more than £62,500 £63,000 £55,000
UK excluding London average salary £38,500 £38,000 £35,000
% change year-on-year
+1.31% +8.57%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92095 89576 91817
As % of all permanent IT jobs located in the UK 82.23% 81.81% 79.51%
Number of salaries quoted 75962 71840 78174
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £72,500 £70,000 £72,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Direct Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Direct Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing within the UK.

Direct Marketing Salary Trend in the UK

Direct Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Direct Marketing over the 3 months to 19 December 2014 within the UK.

Direct Marketing Salary Histogram in the UK

Direct Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -32 112 £38,500 -3.75% 12
London +22 69 £39,000 -8.23% 3
City of London +37 17 £38,750 -6.06% 2
South East -4 11 £35,000 -30.00% 3
South West -9 11 £38,500 +5.47% 2
Bristol +11 8 £38,250 -12.06% 2
East of England -15 8 £40,000 +83.90%
Cambridgeshire - 6 £40,000 -
Manchester -11 5 £22,500 - 1
North West -22 5 £22,500 -43.75% 1
Cambridge - 5 £40,000 -
Kent -2 3 £26,500 -
West Sussex -3 3 £35,000 +59.09%
West Midlands -9 3 £38,500 +32.75% 1
Hampshire - 3 £38,500 - 1
Bath -1 2 £55,000 +10.00%
Somerset -3 2 £55,000 +51.72%
Birmingham -7 2 £38,750 +33.62%
Hertfordshire -16 2 £32,500 +1.56%
Nottinghamshire - 2 £41,250 -
Leeds - 2 £38,750 - 1
West Yorkshire - 2 £38,750 - 1
Yorkshire - 2 £38,750 - 1
East Midlands - 2 £41,250 - 1
Maidstone - 2 £26,500 -
Nottingham - 2 £41,250 -
Portsmouth - 2 £38,750 -
Salford - 2 £22,500 -
Stevenage - 2 £32,500 -
Stockport - 2 £38,750 -

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 19 December 2014, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 282 (100.00%) Marketing
2 129 (45.74%) Analytics
3 126 (44.68%) SQL
4 117 (41.49%) Analytical Skills
5 101 (35.82%) CRM
6 70 (24.82%) SAS
7 69 (24.47%) Degree
8 55 (19.50%) Digital Marketing
9 50 (17.73%) Email Marketing
9 50 (17.73%) Finance
10 46 (16.31%) E-Commerce
11 45 (15.96%) Advertising
12 44 (15.60%) SPSS
13 40 (14.18%) Google
14 38 (13.48%) Relational Database
15 37 (13.12%) Google Analytics
16 36 (12.77%) Propensity Modelling
17 35 (12.41%) Social Media
17 35 (12.41%) SEO
18 34 (12.06%) MS Excel
19 33 (11.70%) Web Analytics
20 32 (11.35%) Online Marketing
20 32 (11.35%) Data Mining
21 31 (10.99%) Time Management
21 31 (10.99%) Statistics
21 31 (10.99%) Customer Insight
22 29 (10.28%) Campaign Management
23 28 (9.93%) Pay per click
24 27 (9.57%) Data Analysis
24 27 (9.57%) MS Office

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 19 December 2014, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 70 (24.82%) SAS
2 26 (9.22%) CMS
3 12 (4.26%) Drupal
4 10 (3.55%) WordPress
5 6 (2.13%) Joomla!
6 5 (1.77%) SharePoint
7 1 (0.35%) IIS
7 1 (0.35%) Confluence
Applications
1 44 (15.60%) SPSS
2 34 (12.06%) MS Excel
3 27 (9.57%) MS Office
4 13 (4.61%) FastStats
5 11 (3.90%) Spreadsheet
6 5 (1.77%) Photoshop
6 5 (1.77%) MS PowerPoint
7 4 (1.42%) Adobe Illustrator
8 3 (1.06%) Adobe Creative Suite
9 2 (0.71%) OmniGraffle
10 1 (0.35%) PowerPivot
10 1 (0.35%) InDesign
10 1 (0.35%) Fireworks
Business Applications
1 37 (13.12%) Google Analytics
2 11 (3.90%) Tridion
2 11 (3.90%) WebTrends
3 2 (0.71%) Dynamics CRM
3 2 (0.71%) SAP InfiniteInsight
4 1 (0.35%) Unica Affinium
4 1 (0.35%) Remedy ITSM
4 1 (0.35%) SAP CRM
4 1 (0.35%) assyst
Cloud Services
1 4 (1.42%) SaaS
2 2 (0.71%) MailChimp
3 1 (0.35%) CheetahMail
Communications & Networking
1 10 (3.55%) Extranet
2 7 (2.48%) Broadband
3 4 (1.42%) LAN
3 4 (1.42%) SMS
3 4 (1.42%) WAN
3 4 (1.42%) Wireless
4 3 (1.06%) Internet
5 1 (0.35%) HTTP
5 1 (0.35%) HTTPS
Database & Business Intelligence
1 38 (13.48%) Relational Database
2 32 (11.35%) Data Mining
3 23 (8.16%) SQL Server Integration Services
4 22 (7.80%) SQL Server
5 17 (6.03%) SQL Server Reporting Services
6 15 (5.32%) QlikView
6 15 (5.32%) Data Warehouse
7 14 (4.96%) SQL Server 2008
8 13 (4.61%) Big Data
9 11 (3.90%) DB2
10 9 (3.19%) SQL Server 2005
11 8 (2.84%) SQL Server 2000
11 8 (2.84%) DTS
12 6 (2.13%) Base SAS
13 5 (1.77%) SQL Server 2012
14 4 (1.42%) SAS Enterprise Miner
15 2 (0.71%) Xcelsius
15 2 (0.71%) NoSQL
15 2 (0.71%) MySQL
15 2 (0.71%) MS Access
Development Applications
1 2 (0.71%) JIRA
1 2 (0.71%) Git (software)
1 2 (0.71%) Axure RP
2 1 (0.35%) Jenkins
2 1 (0.35%) Team Foundation Server
2 1 (0.35%) Visual Studio
General
1 282 (100.00%) Marketing
2 50 (17.73%) Finance
3 45 (15.96%) Advertising
4 24 (8.51%) Retail
5 21 (7.45%) Publishing
6 14 (4.96%) Telecoms
7 10 (3.55%) Manufacturing
8 9 (3.19%) Banking
8 9 (3.19%) Electronics
9 6 (2.13%) Law
10 5 (1.77%) Legal
11 2 (0.71%) Interactive Media
12 1 (0.35%) Front Office
Job Titles
1 124 (43.97%) Analyst
2 44 (15.60%) Data Analyst
3 36 (12.77%) Marketing Analyst
4 33 (11.70%) Insight Analyst
5 20 (7.09%) Developer
6 17 (6.03%) Marketing Executive
7 16 (5.67%) Consultant
7 16 (5.67%) Marketing Manager
8 14 (4.96%) Marketing Consultant
8 14 (4.96%) Senior Analyst
9 13 (4.61%) Campaign Analyst
9 13 (4.61%) Marketing Data Analyst
9 13 (4.61%) Digital Marketing Executive
10 12 (4.26%) Senior Manager
10 12 (4.26%) Business Analyst
11 11 (3.90%) CRM Consultant
11 11 (3.90%) SAS Analyst
12 10 (3.55%) CRM Manager
13 9 (3.19%) Data Manager
13 9 (3.19%) Senior Insight Analyst
Libraries, Frameworks & Software Standards
1 27 (9.57%) HTML
2 13 (4.61%) CSS
3 10 (3.55%) XML
3 10 (3.55%) Flash
4 7 (2.48%) .NET
5 5 (1.77%) XHTML
5 5 (1.77%) Laravel
5 5 (1.77%) AngularJS
6 4 (1.42%) RSS
7 3 (1.06%) ASP.NET
7 3 (1.06%) HTML5
7 3 (1.06%) jQuery
8 2 (0.71%) WF
8 2 (0.71%) CSS3
8 2 (0.71%) ATL
8 2 (0.71%) XSD
8 2 (0.71%) Ajax
8 2 (0.71%) JSON
8 2 (0.71%) Velocity
9 1 (0.35%) Spring MVC
Miscellaneous
1 117 (41.49%) Analytical Skills
2 35 (12.41%) Social Media
3 31 (10.99%) Statistics
4 15 (5.32%) Mathematics
5 14 (4.96%) Performance Metrics
6 10 (3.55%) New Media
6 10 (3.55%) Podcast
7 8 (2.84%) Digital Media
8 7 (2.48%) Blog
8 7 (2.48%) User Experience
9 6 (2.13%) Economics
10 4 (1.42%) Computer Science
10 4 (1.42%) Enterprise Software
11 3 (1.06%) Copywriting
12 2 (0.71%) PMI
13 1 (0.35%) Management Information System
13 1 (0.35%) BBC
13 1 (0.35%) Client/Server
13 1 (0.35%) Mobile App
13 1 (0.35%) RIA
Operating Systems
1 14 (4.96%) Android
1 14 (4.96%) Apple iOS
2 5 (1.77%) Windows
3 4 (1.42%) Windows 7
3 4 (1.42%) Windows 8
4 1 (0.35%) UNIX
4 1 (0.35%) Linux
Processes & Methodologies
1 129 (45.74%) Analytics
2 101 (35.82%) CRM
3 55 (19.50%) Digital Marketing
4 50 (17.73%) Email Marketing
5 46 (16.31%) E-Commerce
6 36 (12.77%) Propensity Modelling
7 35 (12.41%) SEO
8 33 (11.70%) Web Analytics
9 32 (11.35%) Online Marketing
10 31 (10.99%) Time Management
10 31 (10.99%) Customer Insight
11 29 (10.28%) Campaign Management
12 28 (9.93%) Pay per click
13 27 (9.57%) Data Analysis
14 26 (9.22%) Project Management
14 26 (9.22%) Marketing Strategy
15 24 (8.51%) B2B
16 23 (8.16%) Stakeholder Management
17 22 (7.80%) Data Management
17 22 (7.80%) Multivariate Testing
Programming Languages
1 126 (44.68%) SQL
2 19 (6.74%) T-SQL
3 13 (4.61%) R
4 10 (3.55%) PHP
5 8 (2.84%) JavaScript
5 8 (2.84%) VBA
6 4 (1.42%) Java
7 3 (1.06%) Python
8 1 (0.35%) SAS Macro
8 1 (0.35%) C#
8 1 (0.35%) VB
8 1 (0.35%) VB.NET
Qualifications
1 69 (24.47%) Degree
2 2 (0.71%) ISEB
2 2 (0.71%) PMP
2 2 (0.71%) PMI Certification
Quality Assurance & Compliance
1 13 (4.61%) QA
2 1 (0.35%) SLA
2 1 (0.35%) COBIT
System Software
1 5 (1.77%) Hyper-V
Systems Management
1 1 (0.35%) Tivoli
1 1 (0.35%) Systems Management Server (SMS)
Vendors
1 40 (14.18%) Google
2 22 (7.80%) Microsoft
3 13 (4.61%) Oracle
4 11 (3.90%) Alterian
4 11 (3.90%) Coremetrics
5 10 (3.55%) Unica
6 7 (2.48%) Salesforce.com
7 6 (2.13%) Facebook
8 5 (1.77%) Veeam
8 5 (1.77%) VMware
8 5 (1.77%) Adobe
8 5 (1.77%) Chordiant
9 4 (1.42%) Apple
9 4 (1.42%) Neolane
10 3 (1.06%) Marketo
10 3 (1.06%) HubSpot
10 3 (1.06%) Tableau
10 3 (1.06%) Business Objects
11 2 (0.71%) IBM
11 2 (0.71%) Actimize
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