Permanent IT Jobs Contract IT Jobs
Job Type
Source

This section looks at the demand for Direct Marketing skills across the UK with a comparison to our Processes & Methodologies category. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 20 August 2008 with a comparison to the same period last year.

LinkDirect Marketing
Location
3 months to
20 Aug 2008
Same period last year
Rank457516
Rank change on same period last yearUp+59
Matching permanent IT job ads595621
As % of all UK permanent IT job ads sampled0.320 %0.259 %
As % of the category below0.548 %0.463 %
Salaries quoted557528
Average minimum salary£36,148£38,582
Average salary£39,544£41,682
% change on same period last year-5.12 %
Average maximum salary£42,940£44,782
UK excluding London average salary£37,078£40,580
% change on same period last year-8.62 %
IT Job Market, Processes & MethodologiesProcesses & Methodologies
UK
Matching permanent IT job ads108630134109
As % of all UK permanent IT job ads sampled58.48 %55.90 %
Salaries quoted88900105887
Average minimum salary£43,019£44,892
Average salary£47,090£48,929
% change on same period last year-3.75 %
Average maximum salary£51,160£52,966
UK excluding London average salary£42,487£44,463
% change on same period last year-4.44 %

Direct Marketing
Demand Trend

The chart provides the 3-month moving total beginning in 2004 of permanent IT jobs citing Direct Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Demand Trend

Direct Marketing
Salary Trend

The chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing within the UK.

Direct Marketing Salary Trend

Direct Marketing
Salary Histogram

The chart provides a salary histogram for IT jobs citing Direct Marketing over the 3 months to 20 August 2008 within the UK.

Direct Marketing Salary Histogram

Direct Marketing
Top 30 Job Locations

This section looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 20 August 2008. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year. A positive number indicates a relative increase in demand.

LocationRank Change
on Same Period
Last Last
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
EnglandUp+54581£39,380-3.41 %
LondonUp+55275£42,771-0.13 %
South EastUp+44119£41,030-0.41 %
South WestUp+465£34,924-14.99 %
BerkshireUp+4761£41,077+18.93 %
North WestDown-446£33,293-12.59 %
City of LondonUp+1141£38,144-1.77 %
CheshireUp+1336£34,014-12.14 %
SloughNew entry-36£40,979-
SurreyUp+3530£38,907-10.44 %
East of EnglandUp+2629£32,482+12.53 %
HertfordshireUp+2126£33,833+19.15 %
GloucestershireDown-217£38,153+15.61 %
East MidlandsUp+1617£40,147+9.61 %
YorkshireUp+817£24,188-12.31 %
West YorkshireUp+2616£23,800-20.66 %
EnfieldNew entry-15£51,333-
BristolDown-2314£29,500-22.90 %
SomersetDown-2113£37,462-4.75 %
ReadingUp+2812£42,864+42.08 %
ChesterUp+1912£37,182-9.31 %
WiltshireUp+111£38,273-43.81 %
SwindonDown-211£38,273-43.81 %
OxfordshireUp+810£62,750-7.03 %
OxfordUp+810£62,750-7.03 %
CroydonUp+19£46,333-
BournemouthNew entry-9£26,000-
DorsetNew entry-9£26,000-
WindsorDown-49£50,000-
West MidlandsDown-29£41,650+41.90 %

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 20 August 2008, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

11171 (100.00 %)Marketing
2377 (32.19 %)SQL
3256 (21.86 %)SAS
4233 (19.90 %)CRM
5190 (16.23 %)SQL Server
6174 (14.86 %)Finance
7171 (14.60 %)Retail
8155 (13.24 %)Data Analysis
9129 (11.02 %)SPSS
10128 (10.93 %)Degree
11127 (10.85 %)Database Marketing
1298 (8.369 %)Data Management
1394 (8.027 %)Pensions
1489 (7.600 %)Statistics
1489 (7.600 %)Insurance
1587 (7.430 %)BusinessObjects
1587 (7.430 %)Business Intelligence
1587 (7.430 %)Business Objects
1683 (7.088 %)B2B
1683 (7.088 %)Banking
1778 (6.661 %)Microsoft
1877 (6.576 %)Transact-SQL
1976 (6.490 %)Project Management
2074 (6.319 %)MS Excel
2172 (6.149 %).NET
2271 (6.063 %)B2C
2369 (5.892 %)HTML
2369 (5.892 %)Internet Marketing
2466 (5.636 %)Telecoms
2564 (5.465 %)Oracle

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 20 August 2008, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

IT Job Market, Application DevelopmentApplication Development
172 (6.149 %).NET
269 (5.892 %)HTML
357 (4.868 %)CSS
443 (3.672 %)XML
443 (3.672 %)ASP.NET
528 (2.391 %)ASP
623 (1.964 %)XHTML
712 (1.025 %)WinForms
88 (0.683 %)COM+
97 (0.598 %)AJAX
97 (0.598 %)MDX
106 (0.512 %).NET Framework
115 (0.427 %)J2EE
124 (0.342 %)ADO
124 (0.342 %)ODBC
124 (0.342 %)XSL
133 (0.256 %)ADO.NET
133 (0.256 %)Adobe Flex
142 (0.171 %)DCOM
142 (0.171 %)WebServices
IT Job Market, Application PlatformsApplication Platforms
1256 (21.86 %)SAS
29 (0.769 %)IIS
35 (0.427 %)CMS
42 (0.171 %)Mathematica
42 (0.171 %)SharePoint
51 (0.085 %)ColdFusion
51 (0.085 %)BizTalk Server
51 (0.085 %)SharePoint Portal Server
IT Job Market, ApplicationsApplications
1129 (11.02 %)SPSS
274 (6.319 %)MS Excel
344 (3.757 %)MS Office
425 (2.135 %)Photoshop
520 (1.708 %)MS Visio
616 (1.366 %)Adobe Illustrator
712 (1.025 %)MS PowerPoint
86 (0.512 %)PrintSoft PReS
86 (0.512 %)Spreadsheet
93 (0.256 %)Acrobat
102 (0.171 %)MATLAB
111 (0.085 %)3ds Max
111 (0.085 %)FreeHand
111 (0.085 %)CINEMA 4D
111 (0.085 %)CA Clarity
IT Job Market, Business ApplicationsBusiness Applications
129 (2.477 %)Unica Affinium
24 (0.342 %)Oracle CRM
24 (0.342 %)Pivotal CRM
33 (0.256 %)Google Analytics
41 (0.085 %)WebTrends
41 (0.085 %)Dynamics AX
41 (0.085 %)SAP ERP
IT Job Market, Communications & NetworkingCommunications & Networking
139 (3.330 %)Internet
29 (0.769 %)SMS
36 (0.512 %)WAN
45 (0.427 %)TCP/IP
53 (0.256 %)LAN
53 (0.256 %)Intranet
62 (0.171 %)FTP
62 (0.171 %)VoIP
71 (0.085 %)DHCP
71 (0.085 %)DNS
71 (0.085 %)Network Security
IT Job Market, Database & Business IntelligenceDatabase & Business Intelligence
1190 (16.23 %)SQL Server
2127 (10.85 %)Database Marketing
387 (7.430 %)BusinessObjects
457 (4.868 %)Data Mining
552 (4.441 %)Datawarehouse
643 (3.672 %)RDBMS
737 (3.160 %)ETL
836 (3.074 %)Base SAS
931 (2.647 %)SQL Server 2005
1029 (2.477 %)SQL Server 2000
1029 (2.477 %)DB2
1128 (2.391 %)DTS
1224 (2.050 %)SAS Enterprise Miner
1321 (1.793 %)MS Access
1418 (1.537 %)SQL Server Reporting Services
1517 (1.452 %)OLAP
1616 (1.366 %)SQL Server Integration Services
1711 (0.939 %)Data Cleansing
189 (0.769 %)SAS Enterprise Guide
189 (0.769 %)Crystal Reports
IT Job Market, Development ApplicationsDevelopment Applications
136 (3.074 %)Flash
218 (1.537 %)Dreamweaver
31 (0.085 %)WinRunner
31 (0.085 %)TestDirector
IT Job Market, GeneralGeneral
11171 (100.00 %)Marketing
2174 (14.86 %)Finance
3171 (14.60 %)Retail
494 (8.027 %)Pensions
589 (7.600 %)Insurance
683 (7.088 %)Banking
766 (5.636 %)Telecoms
851 (4.355 %)Advertising
948 (4.099 %)Games
948 (4.099 %)Health
1039 (3.330 %)Education
1125 (2.135 %)Publishing
1125 (2.135 %)Online Games
1223 (1.964 %)FMCG
1321 (1.793 %)Billing
1420 (1.708 %)Telemarketing
1519 (1.623 %)Government
1614 (1.196 %)Automotive
177 (0.598 %)Pharmaceutical
184 (0.342 %)Retail Banking
IT Job Market, Job TitlesJob Titles
1311 (26.56 %)Analyst
2138 (11.78 %)Consultant
3123 (10.50 %)Marketing Analyst
4118 (10.08 %)Developer
590 (7.686 %)Data Analyst
673 (6.234 %)SAS Analyst
766 (5.636 %)Marketing Manager
862 (5.295 %)Account Manager
956 (4.782 %)Project Manager
956 (4.782 %)Programmer
1047 (4.014 %)Marketing Executive
1137 (3.160 %)Data Consultant
1137 (3.160 %)Business Analyst
1230 (2.562 %)Web Designer
1230 (2.562 %)SQL Developer
1329 (2.477 %)Team Leader
1428 (2.391 %).NET Developer
1527 (2.306 %)Change Management Consultant
1527 (2.306 %)Management Consultant
1527 (2.306 %)Change Consultant
IT Job Market, MiscellaneousMiscellaneous
189 (7.600 %)Statistics
263 (5.380 %)Mathematics
329 (2.477 %)Economics
419 (1.623 %)Management Information System
518 (1.537 %)Computer Science
518 (1.537 %)Data Integration
616 (1.366 %)Artificial Intelligence
713 (1.110 %)Mainframe
713 (1.110 %)Credit Risk
812 (1.025 %)Data Extraction
911 (0.939 %)Blog
1010 (0.854 %)Copywriting
118 (0.683 %)AS400
126 (0.512 %)Web 2.0
135 (0.427 %)Client/Server
144 (0.342 %)Tandem
144 (0.342 %)Data Protection Act
153 (0.256 %)Replication
153 (0.256 %)N-Tier
162 (0.171 %)PMI
IT Job Market, Operating SystemsOperating Systems
132 (2.733 %)Windows
229 (2.477 %)UNIX
311 (0.939 %)Linux
45 (0.427 %)Windows 2000
54 (0.342 %)MVS
54 (0.342 %)Windows 2000 Server
62 (0.171 %)Red Hat Linux
62 (0.171 %)Windows Server 2003
71 (0.085 %)Windows XP
IT Job Market, Processes & MethodologiesProcesses & Methodologies
1233 (19.90 %)CRM
2155 (13.24 %)Data Analysis
398 (8.369 %)Data Management
487 (7.430 %)Business Intelligence
583 (7.088 %)B2B
676 (6.490 %)Project Management
771 (6.063 %)B2C
869 (5.892 %)Internet Marketing
964 (5.465 %)Business Development
1055 (4.697 %)Statistical Analysis
1149 (4.184 %)E-Commerce
1149 (4.184 %)Data Modelling
1247 (4.014 %)Business Analysis
1344 (3.757 %)Email Marketing
1443 (3.672 %)PRINCE2
1538 (3.245 %)SEO
1637 (3.160 %)ERP
1637 (3.160 %)Digital Marketing
1733 (2.818 %)CHAID
1832 (2.733 %)Web Development
IT Job Market, Programming LanguagesProgramming Languages
1377 (32.19 %)SQL
277 (6.576 %)Transact-SQL
343 (3.672 %)VB.NET
440 (3.416 %)JavaScript
532 (2.733 %)C#
532 (2.733 %)VB
626 (2.220 %)C
723 (1.964 %)SAS Macro
821 (1.793 %)VBA
915 (1.281 %)Java
1014 (1.196 %)ActionScript
1113 (1.110 %)VB6
1212 (1.025 %)PHP
139 (0.769 %)VBScript
148 (0.683 %)PL/SQL
157 (0.598 %)FoxPro (VFP)
165 (0.427 %)PowerHouse
174 (0.342 %)C++
183 (0.256 %)Perl
183 (0.256 %)Shell Script
IT Job Market, QualificationsQualifications
1128 (10.93 %)Degree
213 (1.110 %)ISEB
310 (0.854 %)Microsoft Certification
48 (0.683 %)MCP
48 (0.683 %)MCAD
48 (0.683 %)MCSD
57 (0.598 %)MBA
65 (0.427 %)PRINCE2 Practitioner
65 (0.427 %)HND
74 (0.342 %)PRINCE2 Certification
81 (0.085 %)Cisco Certification
81 (0.085 %)MCSA
81 (0.085 %)CCNA
IT Job Market, Quality Assurance & ComplianceQuality Assurance & Compliance
111 (0.939 %)QA
29 (0.769 %)Basel II
32 (0.171 %)SLA
IT Job Market, System SoftwareSystem Software
12 (0.171 %)Active Directory
12 (0.171 %)Backup Exec
12 (0.171 %)Cronacle
21 (0.085 %)Oracle RAC
IT Job Market, Systems ManagementSystems Management
14 (0.342 %)Tivoli
23 (0.256 %)Systems Management Server (SMS)
IT Job Market, VendorsVendors
187 (7.430 %)Business Objects
278 (6.661 %)Microsoft
364 (5.465 %)Oracle
459 (5.038 %)Siebel
548 (4.099 %)Alterian
641 (3.501 %)Unica
737 (3.160 %)Epiphany
832 (2.733 %)Chordiant
832 (2.733 %)Cognos
931 (2.647 %)SAP
1016 (1.366 %)KXEN
1112 (1.025 %)Teradata
1112 (1.025 %)Adobe
128 (0.683 %)Google
136 (0.512 %)NetSuite
136 (0.512 %)Quark
136 (0.512 %)PeopleSoft
136 (0.512 %)Infor
145 (0.427 %)Yahoo!
154 (0.342 %)HP