The table below looks at the statistics for Direct Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 2 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Sep 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 713 728 689
Rank change year-on-year
+15 -39
Permanent jobs citing Direct Marketing 194 146 207
As % of all permanent IT jobs located in the UK 0.17% 0.14% 0.18%
As % of the Processes & Methodologies category 0.21% 0.17% 0.22%
Number of salaries quoted 95 104 179
Average salary £40,000 £40,000 £45,000
Average salary % change year-on-year
- -11.11%
90% offered a salary of more than £30,700 £25,000 £27,500
10% offered a salary of more than £56,500 £63,500 £67,500
UK excluding London average salary £35,000 £39,000 £32,500
% change year-on-year
-10.25% +20.00%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
94022 86283 92102
As % of all permanent IT jobs located in the UK 81.34% 80.36% 78.67%
Number of salaries quoted 74935 70632 78012
Average salary £47,500 £47,500 £46,542
Average salary % change year-on-year
- +2.05%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £73,000 £72,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Direct Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Direct Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the UK

Direct Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing within the UK.

Direct Marketing Salary Trend in the UK

Direct Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Direct Marketing over the 3 months to 2 September 2014 within the UK.

Direct Marketing Salary Histogram in the UK

Direct Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 2 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +21 192 £40,000 - 22
London +48 123 £42,500 +6.25% 13
South East -15 32 £42,500 -15.00% 8
City of London +29 31 £38,250 -4.37% 3
Surrey +10 19 - - 2
North West -14 14 £37,500 +30.43%
Manchester +4 12 - -
South West -33 8 £35,000 -4.76%
Southwark - 8 £48,750 -
East of England -34 7 £38,500 +10.00%
Harrow - 5 - -
Yorkshire -40 4 £30,000 - 1
Egham - 4 - -
Poole - 4 £35,000 -
Dorset - 4 £35,000 -
Middlesex 0 3 - - 1
Bristol 0 3 £87,500 +155.47%
West Midlands -2 3 £19,000 -28.30%
Hertfordshire -9 3 £38,500 +10.00%
Hampshire - 3 £30,500 -
Berkshire - 3 - - 1
Watford - 3 £38,500 -
Leeds - 3 £28,750 - 1
Reading - 3 - - 1
West Yorkshire - 3 £28,750 - 1
Oxford +9 2 - - 1
Oxfordshire +7 2 - - 1
Essex +3 2 £32,500 +30.00%
Sussex -5 2 £50,000 -
Woking - 2 - - 2

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 2 September 2014, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 326 (100.00%) Marketing
2 137 (42.02%) Analytics
3 120 (36.81%) SQL
4 93 (28.53%) Degree
5 92 (28.22%) CRM
6 86 (26.38%) SAS
7 77 (23.62%) Finance
8 58 (17.79%) Email Marketing
9 57 (17.48%) Digital Marketing
10 51 (15.64%) Statistics
10 51 (15.64%) Advertising
11 50 (15.34%) HTML
12 49 (15.03%) SPSS
13 44 (13.50%) E-Commerce
14 42 (12.88%) Customer Insight
15 40 (12.27%) SEO
16 39 (11.96%) B2B
17 38 (11.66%) MS Excel
17 38 (11.66%) Social Media
18 37 (11.35%) Propensity Modelling
18 37 (11.35%) Google
19 36 (11.04%) Campaign Management
20 35 (10.74%) Online Marketing
20 35 (10.74%) Google Analytics
20 35 (10.74%) Mathematics
20 35 (10.74%) Time Management
21 34 (10.43%) Data Mining
21 34 (10.43%) Marketing Strategy
22 33 (10.12%) Data Analysis
23 32 (9.82%) Relational Database

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 2 September 2014, IT jobs within the UK citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 86 (26.38%) SAS
2 31 (9.51%) CMS
3 13 (3.99%) Drupal
4 10 (3.07%) WordPress
5 8 (2.45%) Joomla!
6 3 (0.92%) Node.js
7 1 (0.31%) SharePoint
Applications
1 49 (15.03%) SPSS
2 38 (11.66%) MS Excel
3 29 (8.90%) MS Office
4 11 (3.37%) Spreadsheet
5 9 (2.76%) MS PowerPoint
6 8 (2.45%) FastStats
7 7 (2.15%) Photoshop
8 5 (1.53%) Adobe Illustrator
9 4 (1.23%) InDesign
10 2 (0.61%) OmniGraffle
11 1 (0.31%) PowerPivot
11 1 (0.31%) Fireworks
Business Applications
1 35 (10.74%) Google Analytics
2 11 (3.37%) Tridion
2 11 (3.37%) WebTrends
3 1 (0.31%) SAP CRM
3 1 (0.31%) SalesLogix
Cloud Services
1 11 (3.37%) SaaS
2 2 (0.61%) MailChimp
3 1 (0.31%) CheetahMail
Communications & Networking
1 11 (3.37%) SMS
1 11 (3.37%) Extranet
2 8 (2.45%) Internet
3 6 (1.84%) Intranet
4 5 (1.53%) Broadband
5 4 (1.23%) LAN
5 4 (1.23%) WAN
5 4 (1.23%) Wireless
6 2 (0.61%) DNS
7 1 (0.31%) HTTP
Database & Business Intelligence
1 34 (10.43%) Data Mining
2 32 (9.82%) Relational Database
3 16 (4.91%) QlikView
4 11 (3.37%) DB2
5 9 (2.76%) SQL Server Integration Services
6 7 (2.15%) SQL Server Reporting Services
6 7 (2.15%) SQL Server
6 7 (2.15%) Big Data
7 6 (1.84%) Base SAS
8 5 (1.53%) SQL Server Analysis Services
8 5 (1.53%) MySQL
9 4 (1.23%) MS Access
10 3 (0.92%) Data Warehouse
11 2 (0.61%) Microsoft Analysis Services
11 2 (0.61%) OLAP
11 2 (0.61%) SQL Server 2008
11 2 (0.61%) Xcelsius
12 1 (0.31%) Pentaho
12 1 (0.31%) SAS Enterprise Miner
12 1 (0.31%) DTS
Development Applications
1 3 (0.92%) Git (software)
2 2 (0.61%) Axure RP
2 2 (0.61%) Dreamweaver
3 1 (0.31%) FrontPage
General
1 326 (100.00%) Marketing
2 77 (23.62%) Finance
3 51 (15.64%) Advertising
4 27 (8.28%) Retail
5 20 (6.13%) Publishing
6 11 (3.37%) Manufacturing
7 9 (2.76%) Telecoms
8 7 (2.15%) Electronics
9 5 (1.53%) Legal
10 3 (0.92%) Law
10 3 (0.92%) Games
10 3 (0.92%) Banking
10 3 (0.92%) German Language
11 2 (0.61%) Online Betting
11 2 (0.61%) Interactive Media
11 2 (0.61%) French Language
12 1 (0.31%) Multimedia
12 1 (0.31%) Local Government
12 1 (0.31%) Pharmaceutical
12 1 (0.31%) Front Office
Job Titles
1 133 (40.80%) Analyst
2 42 (12.88%) Insight Analyst
3 39 (11.96%) Data Analyst
4 25 (7.67%) Marketing Executive
5 23 (7.06%) Marketing Analyst
6 21 (6.44%) Consultant
7 20 (6.13%) Campaign Analyst
8 19 (5.83%) Senior Analyst
9 18 (5.52%) Designer
10 16 (4.91%) Senior Manager
11 15 (4.60%) Marketing Manager
12 14 (4.29%) CRM Manager
12 14 (4.29%) Data Manager
12 14 (4.29%) SAS Analyst
12 14 (4.29%) Digital Marketing Executive
13 13 (3.99%) Senior Insight Analyst
13 13 (3.99%) CRM Consultant
14 12 (3.68%) Senior SAS Analyst
14 12 (3.68%) Campaign Manager
14 12 (3.68%) SAS Insight Analyst
Libraries, Frameworks & Software Standards
1 50 (15.34%) HTML
2 27 (8.28%) CSS
3 13 (3.99%) Flash
4 8 (2.45%) XML
5 7 (2.15%) XHTML
6 6 (1.84%) .NET
6 6 (1.84%) ATL
7 5 (1.53%) HTML5
7 5 (1.53%) Laravel
8 4 (1.23%) CSS3
8 4 (1.23%) AngularJS
8 4 (1.23%) jQuery
8 4 (1.23%) RSS
9 3 (0.92%) Ajax
9 3 (0.92%) ASP.NET
9 3 (0.92%) Backbone.js
10 2 (0.61%) XSD
10 2 (0.61%) Web Services
10 2 (0.61%) Velocity
10 2 (0.61%) WF
Miscellaneous
1 51 (15.64%) Statistics
2 38 (11.66%) Social Media
3 35 (10.74%) Mathematics
4 20 (6.13%) Economics
5 11 (3.37%) Podcast
5 11 (3.37%) New Media
6 10 (3.07%) Blog
7 9 (2.76%) Management Information System
8 7 (2.15%) Mobile App
8 7 (2.15%) Data Extraction
9 3 (0.92%) Taxonomies
9 3 (0.92%) Graphic Design
9 3 (0.92%) Computer Science
10 2 (0.61%) Copywriting
10 2 (0.61%) Credit Risk
10 2 (0.61%) RIA
10 2 (0.61%) Spread Betting
10 2 (0.61%) E-Learning
10 2 (0.61%) PMI
10 2 (0.61%) Enterprise Software
Operating Systems
1 18 (5.52%) Android
1 18 (5.52%) Apple iOS
2 15 (4.60%) Windows
3 8 (2.45%) UNIX
4 7 (2.15%) Linux
5 4 (1.23%) Windows 7
5 4 (1.23%) Windows 8
6 3 (0.92%) Windows Mobile
Processes & Methodologies
1 137 (42.02%) Analytics
2 92 (28.22%) CRM
3 58 (17.79%) Email Marketing
4 57 (17.48%) Digital Marketing
5 44 (13.50%) E-Commerce
6 42 (12.88%) Customer Insight
7 40 (12.27%) SEO
8 39 (11.96%) B2B
9 37 (11.35%) Propensity Modelling
10 36 (11.04%) Campaign Management
11 35 (10.74%) Time Management
11 35 (10.74%) Online Marketing
12 34 (10.43%) Marketing Strategy
13 33 (10.12%) Data Analysis
14 30 (9.20%) Web Analytics
15 29 (8.90%) Pay per click
16 25 (7.67%) Stakeholder Management
16 25 (7.67%) Project Management
17 24 (7.36%) Stakeholder Engagement
17 24 (7.36%) Customer Segmentation
Programming Languages
1 120 (36.81%) SQL
2 18 (5.52%) PHP
3 15 (4.60%) R
4 13 (3.99%) JavaScript
5 4 (1.23%) VBA
6 3 (0.92%) C
6 3 (0.92%) Java
7 2 (0.61%) T-SQL
7 2 (0.61%) ActionScript
7 2 (0.61%) Perl
8 1 (0.31%) C#
8 1 (0.31%) Python
8 1 (0.31%) ActionScript 3.0
Qualifications
1 93 (28.53%) Degree
2 2 (0.61%) ISEB
2 2 (0.61%) PMP
2 2 (0.61%) PMI Certification
Quality Assurance & Compliance
1 3 (0.92%) QA
2 1 (0.31%) Data Quality
Vendors
1 37 (11.35%) Google
2 23 (7.06%) Microsoft
3 18 (5.52%) Oracle
4 17 (5.21%) Adobe
5 16 (4.91%) Unica
6 11 (3.37%) Coremetrics
6 11 (3.37%) Alterian
6 11 (3.37%) Chordiant
7 10 (3.07%) Neolane
8 8 (2.45%) Facebook
9 4 (1.23%) Apple
10 3 (0.92%) Salesforce.com
10 3 (0.92%) HubSpot
11 2 (0.61%) Eloqua
11 2 (0.61%) ExactTarget
12 1 (0.31%) Marketo
12 1 (0.31%) BT
12 1 (0.31%) Omniture
12 1 (0.31%) Tableau
12 1 (0.31%) Sage
London
ANSON MCCADE
Salary: From £45,000 to £55,000 per annum + highly attractive benefits and ext
Posted: 3 hours ago
High Wycombe, Buckinghamshire
TribePost.co.uk
Salary: £25K. OTE £27,777 + Benefits
Posted: 5 hours ago
City, London
Understanding Recruitment
Salary: £38000 - £40000 per annum + Execllent Benefits
Posted: 2 days ago
Leeds, West Yorkshire
Oscar Associates (UK) Ltd
Salary: £15000 - £18000 per annum
Posted: 3 days ago
City, London
Opus Recruitment Solutions Ltd
Salary: £55000 to £65000 per annum
Posted: 3 days ago
Crawley, West Sussex
ANSON MCCADE
Salary: From £45,000 to £55,000 per annum plus excellent benefits and extensiv
Posted: 5 days ago
London
ANSON MCCADE
Salary: From £45,000 to £55,000 per annum plus excellent benefits and extensiv
Posted: 5 days ago
London
Progressive Recruitment
Salary: £35000 - £45000 per annum + competitive
Posted: 5 days ago
London
Spencer Knight Recruitment
Salary: Up to £40,000 per annum + excellent benefits
Posted: 6 days ago
Crawley
Churchill Frank
Salary: £40000 - £51000 per annum + 33% bonus + benefits
Posted: 11 days ago
Woking, Surrey
WWF
Posted: 11 days ago
Woking, Surrey
WWF
Salary: £26,000 - 30,000 per annum + benefits
Posted: 11 days ago
London
NFP Group Ltd
Salary: £30000 - £40000 per annum + Excellent Benefits
Posted: 18 days ago
London
Blue Town Online
Salary: £40k - 46k per year
Posted: 19 days ago
City of London
Churchill Frank
Posted: 20 days ago
Reading
Profiles Creative
Salary: £20000 - £27500 per month
Posted: 20 days ago
London
Hays IT - Uk Posting account
Salary: £30000.00 - £60000.00 per annum
Posted: 21 days ago
London
Opus Recruitment Solutions Ltd
Salary: £35000 - £45000 per annum, Benefits: + Benefits
Posted: 24 days ago
Middlesex
Mason Frank
Salary: £25 - £35 per annum + Bonus + Benefits
Posted: 27 days ago