Personalization
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Personalization skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Personalization over the 6 months to 9 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
9 May 2024
Same period 2023 Same period 2022
Rank 823 608 622
Rank change year-on-year -215 +14 +65
Permanent jobs citing Personalization 79 405 759
As % of all permanent jobs advertised in the UK 0.080% 0.40% 0.48%
As % of the Processes & Methodologies category 0.093% 0.42% 0.51%
Number of salaries quoted 63 135 95
10th Percentile £32,500 £36,750 £51,250
25th Percentile £42,500 £45,000 £61,875
Median annual salary (50th Percentile) £70,000 £54,882 £85,000
Median % change year-on-year +27.55% -35.43% +30.77%
75th Percentile £78,125 £72,500 £105,000
90th Percentile £100,000 £86,250 £110,000
UK excluding London median annual salary £48,750 £54,882 £70,000
% change year-on-year -11.17% -21.60% +16.67%

All Process and Methodology Skills
UK

Personalization is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,809 96,894 150,102
As % of all permanent jobs advertised in the UK 85.57% 95.61% 95.67%
Number of salaries quoted 59,843 56,945 82,179
10th Percentile £29,000 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,550
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Personalization
Job Vacancy Trend

Job postings citing Personalization as a proportion of all IT jobs advertised.

Job vacancy trend for Personalization in the UK

Personalization
Salary Trend

3-month moving average salary quoted in jobs citing Personalization.

Salary trend for Personalization in the UK

Personalization
Salary Histogram

Salary distribution for jobs citing Personalization over the 6 months to 9 May 2024.

Salary histogram for Personalization in the UK

Personalization
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Personalization within the UK over the 6 months to 9 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -170 73 £70,000 +27.55% 61
London +12 44 £70,000 +27.55% 44
UK excluding London -205 32 £48,750 -11.17% 19
Work from Home -150 23 £45,000 -18.01% 81
North of England -89 17 £45,000 -18.01% 4
North West +9 8 £40,500 -16.63% 3
Yorkshire -44 8 £80,000 +45.77% 1
South East -26 4 £85,000 +41.67% 4
South West -45 4 £68,937 +22.55%
Scotland -62 4 £45,000 -20.35% 1
West Midlands +12 2 £47,500 -47.22% 3
Midlands -13 2 £47,500 +23.38% 10
East of England +16 1 £100,000 -
North East - 1 £31,500 -

Personalization
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (15.19%) Apache Spark
2 4 (5.06%) Confluence
3 3 (3.80%) Oracle Workflow
4 2 (2.53%) CMS
4 2 (2.53%) Headless CMS
5 1 (1.27%) Adobe Experience Manager
Applications
1 6 (7.59%) Microsoft Excel
2 5 (6.33%) Microsoft Office
3 4 (5.06%) Trello
Business Applications
1 5 (6.33%) FastStats
1 5 (6.33%) FastStats PeopleStage
2 2 (2.53%) SAP CX
3 1 (1.27%) Adobe Campaign
Cloud Services
1 21 (26.58%) Azure
2 17 (21.52%) AWS
3 16 (20.25%) GCP
4 10 (12.66%) Google Analytics
5 8 (10.13%) SaaS
6 6 (7.59%) Power Platform
7 5 (6.33%) Google Tag Manager
7 5 (6.33%) OCI
8 4 (5.06%) Azure Cosmos DB
8 4 (5.06%) GitHub
8 4 (5.06%) Google Data Studio
8 4 (5.06%) Google Sheets
8 4 (5.06%) PaaS
9 2 (2.53%) Adobe Analytics
9 2 (2.53%) Collibra
9 2 (2.53%) Salesforce Commerce Cloud
10 1 (1.27%) Contentful
10 1 (1.27%) Contentsquare
Communications & Networking
1 2 (2.53%) WPA
Database & Business Intelligence
1 12 (15.19%) Hadoop
2 7 (8.86%) Big Data
3 6 (7.59%) Power BI
4 4 (5.06%) Azure SQL Database
4 4 (5.06%) Power Query
5 2 (2.53%) Ataccama
5 2 (2.53%) GIS
5 2 (2.53%) Metadata
5 2 (2.53%) MySQL
5 2 (2.53%) Relational Database
6 1 (1.27%) Mixpanel
6 1 (1.27%) MongoDB
6 1 (1.27%) NoSQL
6 1 (1.27%) PostgreSQL
Development Applications
1 4 (5.06%) JIRA
1 4 (5.06%) Visual Studio
2 2 (2.53%) Git
2 2 (2.53%) TensorBoard
3 1 (1.27%) Visual Website Optimizer
General
1 31 (39.24%) Marketing
2 23 (29.11%) Retail
3 22 (27.85%) Social Skills
4 9 (11.39%) Finance
4 9 (11.39%) Presentation Skills
5 7 (8.86%) Analytical Skills
6 4 (5.06%) Banking
6 4 (5.06%) Games
6 4 (5.06%) Law
6 4 (5.06%) Public Sector
7 3 (3.80%) Legal
8 2 (2.53%) Electronics
8 2 (2.53%) German Language
9 1 (1.27%) Advertising
9 1 (1.27%) Publishing
Job Titles
1 19 (24.05%) Senior
2 16 (20.25%) Data Scientist
3 9 (11.39%) Analyst
3 9 (11.39%) Customer Engineer
3 9 (11.39%) Data Engineer
3 9 (11.39%) Senior Data Scientist
4 5 (6.33%) Consultant
4 5 (6.33%) Designer
4 5 (6.33%) Developer
4 5 (6.33%) Lead
4 5 (6.33%) Product Designer
4 5 (6.33%) Senior Designer
4 5 (6.33%) Senior Product Designer
5 4 (5.06%) Data Manager
5 4 (5.06%) Full Stack Developer
5 4 (5.06%) Lead Data Engineer
5 4 (5.06%) Performance Analyst
5 4 (5.06%) Product Owner
6 3 (3.80%) Oracle Consultant
6 3 (3.80%) Senior Oracle Consultant
Libraries, Frameworks & Software Standards
1 8 (10.13%) HTML
2 6 (7.59%) CSS
3 5 (6.33%) NumPy
3 5 (6.33%) PySpark
3 5 (6.33%) TensorFlow
4 4 (5.06%) JSON
4 4 (5.06%) Laravel
5 3 (3.80%) MLlib
5 3 (3.80%) MXNet
5 3 (3.80%) PyTorch
5 3 (3.80%) React
5 3 (3.80%) scikit-learn
5 3 (3.80%) SciPy
5 3 (3.80%) Web Services
6 2 (2.53%) EDI
6 2 (2.53%) Oracle Fusion
6 2 (2.53%) XGBoost
7 1 (1.27%) J2EE
7 1 (1.27%) RESTful
7 1 (1.27%) XML
Miscellaneous
1 11 (13.92%) Product Ownership
2 6 (7.59%) Social Media
3 5 (6.33%) Algorithms
4 4 (5.06%) Distributed Systems
4 4 (5.06%) Onboarding
5 2 (2.53%) Educational Technology
5 2 (2.53%) Life Science
5 2 (2.53%) Marketing Technology
6 1 (1.27%) Acoustics
6 1 (1.27%) Client/Server
6 1 (1.27%) Data Structures
6 1 (1.27%) Enterprise Software
6 1 (1.27%) Self-Motivation
Operating Systems
1 2 (2.53%) Android
2 1 (1.27%) Linux
2 1 (1.27%) Windows
Processes & Methodologies
1 32 (40.51%) Machine Learning
2 31 (39.24%) Analytics
3 22 (27.85%) Data Science
4 17 (21.52%) Agile
5 15 (18.99%) Computer Science
6 13 (16.46%) Customer Experience
7 12 (15.19%) CRM
7 12 (15.19%) Statistics
8 11 (13.92%) CI/CD
8 11 (13.92%) Digital Marketing
8 11 (13.92%) Mathematics
9 10 (12.66%) Decision-Making
9 10 (12.66%) E-Commerce
9 10 (12.66%) Software Engineering
10 9 (11.39%) Coaching
10 9 (11.39%) Data Engineering
10 9 (11.39%) Physics
10 9 (11.39%) Visualisation
11 8 (10.13%) Artificial Intelligence
11 8 (10.13%) Chemistry
Programming Languages
1 24 (30.38%) Python
2 23 (29.11%) SQL
3 9 (11.39%) R
4 4 (5.06%) Java
4 4 (5.06%) PHP
5 2 (2.53%) JavaScript
5 2 (2.53%) PowerShell
6 1 (1.27%) TypeScript
Qualifications
1 20 (25.32%) Degree
2 10 (12.66%) PhD
3 7 (8.86%) Master's Degree
4 4 (5.06%) BPSS Clearance
5 2 (2.53%) CCA
5 2 (2.53%) Citrix Certification
5 2 (2.53%) Numerate Degree
Quality Assurance & Compliance
1 2 (2.53%) Data Quality
1 2 (2.53%) GDPR
1 2 (2.53%) GRC
1 2 (2.53%) ITGC
2 1 (1.27%) Accessibility
System Software
1 2 (2.53%) Active Directory
1 2 (2.53%) Citrix Hypervisor
1 2 (2.53%) Microsoft App-V
1 2 (2.53%) VMware Infrastructure
2 1 (1.27%) Docker
Systems Management
1 2 (2.53%) SysTrack
2 1 (1.27%) Kubernetes
Vendors
1 11 (13.92%) Google
2 5 (6.33%) Databricks
2 5 (6.33%) Microsoft
2 5 (6.33%) Oracle
3 4 (5.06%) Adobe
4 3 (3.80%) Salesforce
5 2 (2.53%) Citrix
5 2 (2.53%) Ivanti
5 2 (2.53%) SAP
5 2 (2.53%) Splunk
5 2 (2.53%) VMware
6 1 (1.27%) Monetate
6 1 (1.27%) Optimizely
6 1 (1.27%) Pardot
6 1 (1.27%) Samsung