The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Copywriting skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Copywriting over the 3 months to 26 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Copywriting
England / London
3 months to
26 Jun 2017
Same period 2016 Same period 2015
Rank 392 400 419
Rank change year-on-year +8 +19  
Contract jobs citing Copywriting 32 18 23
As % of all contract IT jobs advertised in London 0.15% 0.084% 0.099%
As % of the Processes & Methodologies category 0.18% 0.099% 0.12%
Number of daily rates quoted 17 14 15
Median daily rate £275 £375 £313
Median daily rate % change year-on-year -26.66% +20.00%  
90% offered a daily rate of more than £155 £230 £158
10% offered a daily rate of more than £330 £436 £500
UK excluding London median daily rate £250 £200 £400
% change year-on-year +25.00% -50.00%  
Number of hourly rates quoted 2 0 3
Median hourly rate £101.75 - £19.00
90% offered a hourly rate of more than £43.15 - £16.60
10% offered a hourly rate of more than £160.35 - £21.40
UK excluding London median hourly rate - £32.00 -

Copywriting is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process and methodology skills.

Contract Process & Methodology Skills
London
Contract job vacancies with a requirement for process and methodology skills 17979 18242 19175
As % of all contract IT job vacancies advertised in London 86.61% 85.33% 82.14%
Number of daily rates quoted 12883 13341 13612
Median daily rate £500 £475 £450
Median daily rate % change year-on-year +5.26% +5.55%  
90% offered a daily rate of more than £350 £325 £310
10% offered a daily rate of more than £625 £630 £625
UK excluding London median daily rate £415 £400 £380
% change year-on-year +3.75% +5.26%  
Number of hourly rates quoted 188 156 254
Median hourly rate £26.50 £21.00 £22.00
Median hourly rate % change year-on-year +26.19% -4.54%  
90% offered a hourly rate of more than £14.75 £12.50 £11.00
10% offered a hourly rate of more than £51.25 £46.00 £55.40
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Copywriting
Job Vacancy Trend in London

The job posting trend of jobs advertised in London citing Copywriting as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Copywriting in London

Copywriting
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Copywriting in London.

Contractor daily rate trend for Copywriting in London

Copywriting
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Copywriting in London over the 3 months to 26 June 2017.

Contractor daily rate histogram for Copywriting in London

Copywriting
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Copywriting in London.

Contractor hourly rate trend for Copywriting in London

Copywriting
Contractor Hourly Rate Histogram in London

The hourly rate distribution of IT jobs citing Copywriting in London over the 3 months to 26 June 2017.

Contractor hourly rate histogram for Copywriting in London

Copywriting
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the London region over the 3 months to 26 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London 0 9 £228 -39.33%
Docklands, London - 1 £201 -
Copywriting
England

For the 6 months to 26 June 2017, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Copywriting.

1 28 (47.46%) Marketing
2 24 (40.68%) CMS
3 21 (35.59%) User Experience
4 20 (33.90%) Finance
5 15 (25.42%) HTML
6 14 (23.73%) Analytics
6 14 (23.73%) Content Management
7 13 (22.03%) Banking
7 13 (22.03%) Mobile App
7 13 (22.03%) Degree
7 13 (22.03%) Analytical Skills
8 11 (18.64%) Digital Marketing
8 11 (18.64%) Stakeholder Management
8 11 (18.64%) Legal
8 11 (18.64%) Agile Software Development
8 11 (18.64%) SEO
9 10 (16.95%) CSS
9 10 (16.95%) Adobe
9 10 (16.95%) Google Analytics
9 10 (16.95%) Social Media
10 9 (15.25%) CSS3
10 9 (15.25%) Adobe Creative Suite
10 9 (15.25%) HTML5
10 9 (15.25%) Google
10 9 (15.25%) Scrum
11 8 (13.56%) Typography
12 7 (11.86%) Publishing
12 7 (11.86%) Migration
12 7 (11.86%) Project Management
12 7 (11.86%) Wireframes

Copywriting
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 24 (40.68%) CMS
2 5 (8.47%) Drupal
3 3 (5.08%) SharePoint
3 3 (5.08%) WordPress
4 2 (3.39%) Sitecore CMS
5 1 (1.69%) Adobe Experience Manager
Applications
1 9 (15.25%) Adobe Creative Suite
2 5 (8.47%) Microsoft PowerPoint
2 5 (8.47%) OmniGraffle
2 5 (8.47%) Photoshop
3 4 (6.78%) Microsoft Office
4 3 (5.08%) Adobe Illustrator
5 2 (3.39%) Acrobat
5 2 (3.39%) Adobe After Effects
5 2 (3.39%) Adobe Premiere
5 2 (3.39%) Microsoft Excel
6 1 (1.69%) InDesign
Business Applications
1 3 (5.08%) SAP Oil and Gas
2 1 (1.69%) Dynamics AX
2 1 (1.69%) Dynamics NAV
2 1 (1.69%) Magento
Cloud Services
1 10 (16.95%) Google Analytics
2 3 (5.08%) AdWords
3 1 (1.69%) Dynamics 365
3 1 (1.69%) MailChimp
Communications & Networking
1 2 (3.39%) Internet
Database & Business Intelligence
1 2 (3.39%) Relational Database
Development Applications
1 5 (8.47%) Axure RP
General
1 28 (47.46%) Marketing
2 20 (33.90%) Finance
3 13 (22.03%) Banking
4 11 (18.64%) Legal
5 7 (11.86%) Publishing
6 4 (6.78%) Advertising
6 4 (6.78%) Telecoms
7 3 (5.08%) Electronics
7 3 (5.08%) Financial Institution
7 3 (5.08%) Manufacturing
7 3 (5.08%) Retail
8 2 (3.39%) Digital Economy
8 2 (3.39%) Investment Banking
8 2 (3.39%) Retail Banking
9 1 (1.69%) Automotive
9 1 (1.69%) Brand Awareness
9 1 (1.69%) French Language
9 1 (1.69%) German Language
9 1 (1.69%) Law
9 1 (1.69%) Spanish Language
Job Titles
1 15 (25.42%) Copywriter
2 13 (22.03%) Designer
3 11 (18.64%) Content Manager
4 6 (10.17%) UX Designer
5 5 (8.47%) Digital Copywriter
6 4 (6.78%) UI Designer
7 3 (5.08%) Content Strategist
7 3 (5.08%) Developer
7 3 (5.08%) Web Content Manager
7 3 (5.08%) Web Manager
8 2 (3.39%) Delivery Manager
8 2 (3.39%) Graphic Designer
8 2 (3.39%) Senior Content Manager
8 2 (3.39%) Senior Manager
8 2 (3.39%) User Experience Manager
8 2 (3.39%) Web Content Producer
8 2 (3.39%) Web Producer
9 1 (1.69%) Communications Analyst
9 1 (1.69%) Senior Communications Officer
9 1 (1.69%) Visual Designer
Libraries, Frameworks & Software Standards
1 15 (25.42%) HTML
2 10 (16.95%) CSS
3 9 (15.25%) CSS3
3 9 (15.25%) HTML5
4 5 (8.47%) Flash
5 2 (3.39%) XML
6 1 (1.69%) ATL
6 1 (1.69%) Velocity
Miscellaneous
1 21 (35.59%) User Experience
2 13 (22.03%) Analytical Skills
2 13 (22.03%) Mobile App
3 10 (16.95%) Social Media
4 6 (10.17%) Digital Media
5 4 (6.78%) Blog
6 2 (3.39%) Mobile Banking
6 2 (3.39%) Taxonomies
7 1 (1.69%) Graphic Design
7 1 (1.69%) Mobile Payment
7 1 (1.69%) W3C
Processes & Methodologies
1 14 (23.73%) Analytics
1 14 (23.73%) Content Management
2 11 (18.64%) Agile Software Development
2 11 (18.64%) Digital Marketing
2 11 (18.64%) SEO
2 11 (18.64%) Stakeholder Management
3 9 (15.25%) Scrum
4 8 (13.56%) Typography
5 7 (11.86%) Migration
5 7 (11.86%) Project Management
5 7 (11.86%) Wireframes
6 6 (10.17%) Asset Management
7 5 (8.47%) Content Development
7 5 (8.47%) E-Commerce
7 5 (8.47%) Prototyping
7 5 (8.47%) Stakeholder Engagement
7 5 (8.47%) Statistical Analysis
7 5 (8.47%) Workflow
8 4 (6.78%) Content Marketing
8 4 (6.78%) Iconography
Qualifications
1 13 (22.03%) Degree
2 3 (5.08%) Security Cleared
Vendors
1 10 (16.95%) Adobe
2 9 (15.25%) Google
3 4 (6.78%) Microsoft
4 3 (5.08%) Facebook
4 3 (5.08%) SAP
4 3 (5.08%) Twitter
5 2 (3.39%) Sitecore
6 1 (1.69%) DoubleClick
6 1 (1.69%) JD Edwards
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