Period
to 7 May 2021

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 7 May 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
England > London
6 months to
7 May 2021
Same period 2020 Same period 2019
Rank 268 302 366
Rank change year-on-year +34 +64 +67
Contract jobs citing Social Media 204 145 245
As % of all contract jobs advertised in London 0.87% 0.67% 0.60%
As % of the Miscellaneous category 2.62% 2.11% 1.88%
Number of daily rates quoted 105 90 129
10th Percentile £209 £199 £210
25th Percentile £265 £263 £313
Median daily rate (50th Percentile) £363 £362 £400
Median % change year-on-year +0.14% -9.50% +6.67%
75th Percentile £475 £439 £500
90th Percentile £545 £493 £550
England median daily rate £363 £370 £400
% change year-on-year -2.03% -7.50% +10.34%
Number of hourly rates quoted 45 16 29
10th Percentile £23.08 £22.05 "
25th Percentile £30.00 £26.48 £27.50
Median hourly rate £36.50 £37.63 £35.00
Median % change year-on-year -2.99% +7.50% -17.65%
75th Percentile £47.50 £48.63 £39.00
90th Percentile £57.50 £52.25 £39.55
England median hourly rate £34.88 £37.50 £35.00
% change year-on-year -6.99% +7.14% -9.68%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for generic IT skills.

All Generic IT Skills
London
Contract vacancies with a requirement for generic IT skills 7,791 6,871 13,061
As % of all contract IT jobs advertised in London 33.13% 31.89% 31.95%
Number of daily rates quoted 5,460 4,983 9,321
10th Percentile £344 £310 £325
25th Percentile £425 £413 £420
Median daily rate (50th Percentile) £530 £525 £525
Median % change year-on-year +0.95% - +5.00%
75th Percentile £650 £638 £625
90th Percentile £738 £725 £700
England median daily rate £500 £475 £475
% change year-on-year +5.26% - -
Number of hourly rates quoted 128 118 200
10th Percentile £15.95 £13.85 £12.76
25th Percentile £21.53 £18.13 £18.61
Median hourly rate £31.82 £27.50 £25.00
Median % change year-on-year +15.71% +10.00% +8.93%
75th Percentile £47.50 £47.35 £38.81
90th Percentile £59.83 £53.23 £51.07
England median hourly rate £26.00 £21.55 £21.01
% change year-on-year +20.66% +2.56% -2.28%

Social Media
Job Vacancy Trend in London

Job postings citing Social Media as a proportion of all IT jobs advertised in London.

Job vacancy trend for Social Media in London

Social Media
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Social Media in London.

Daily rate trend for Social Media in London

Social Media
Daily Rate Histogram in London

Daily rate distribution for jobs citing Social Media in London over the 6 months to 7 May 2021.

Daily rate histogram for Social Media in London

Social Media
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Social Media in London.

Hourly rate trend for Social Media in London

Social Media
Hourly Rate Histogram in London

Hourly rate distribution of jobs citing Social Media in London over the 6 months to 7 May 2021.

Hourly rate histogram for Social Media in London

Social Media
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the London region over the 6 months to 7 May 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +19 20 £450 +28.57% 14
North London - 4 £375 -
West London +20 3 £437 -6.22% 20
South London +40 1 £375 +25.00% 3
Social Media
England

For the 6 months to 7 May 2021, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Social Media.

1 77 (37.75%) Marketing
2 45 (22.06%) Degree
2 45 (22.06%) Finance
3 39 (19.12%) Analytics
4 34 (16.67%) SQL
5 33 (16.18%) Social Skills
6 32 (15.69%) Digital Marketing
7 31 (15.20%) Problem-Solving
8 30 (14.71%) Software Engineering
9 28 (13.73%) HTML
9 28 (13.73%) CSS
10 27 (13.24%) JavaScript
10 27 (13.24%) SEO
11 26 (12.75%) Mentoring
12 25 (12.25%) PHP
13 23 (11.27%) Business Intelligence
13 23 (11.27%) Microsoft
13 23 (11.27%) Publishing
13 23 (11.27%) Computer Science
14 20 (9.80%) Python
14 20 (9.80%) User Experience
15 19 (9.31%) Project Management
15 19 (9.31%) Programme Management
16 18 (8.82%) Android
16 18 (8.82%) Analytical Skills
17 17 (8.33%) Decision-Making
17 17 (8.33%) MVC
18 16 (7.84%) WordPress
18 16 (7.84%) Symfony
19 15 (7.35%) Agile Software Development

Social Media
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (7.84%) WordPress
2 8 (3.92%) Jupyter
3 4 (1.96%) Confluence
3 4 (1.96%) SharePoint
4 3 (1.47%) CMS
5 1 (0.49%) Apache Airflow
5 1 (0.49%) SAS
5 1 (0.49%) Sitecore CMS
Applications
1 12 (5.88%) Microsoft Excel
1 12 (5.88%) Microsoft PowerPoint
2 8 (3.92%) Photoshop
3 5 (2.45%) Adobe Illustrator
4 4 (1.96%) Microsoft Office
5 2 (0.98%) Acrobat
5 2 (0.98%) Adobe Creative Suite
5 2 (0.98%) Adobe XD
5 2 (0.98%) AutoCAD
5 2 (0.98%) Figma
5 2 (0.98%) Maya
5 2 (0.98%) Spreadsheet
6 1 (0.49%) Adobe After Effects
6 1 (0.49%) Blender
6 1 (0.49%) Camtasia
6 1 (0.49%) InDesign
6 1 (0.49%) Sketch
6 1 (0.49%) Stata
6 1 (0.49%) Zeplin
Business Applications
1 2 (0.98%) WebTrends
1 2 (0.98%) Workday HCM
2 1 (0.49%) Eloqua
2 1 (0.49%) Radian6
2 1 (0.49%) SAP S/4HANA
2 1 (0.49%) Sprinklr
Cloud Services
1 15 (7.35%) Azure
1 15 (7.35%) Microsoft 365
1 15 (7.35%) SaaS
2 11 (5.39%) Azure Active Directory
3 6 (2.94%) AWS
4 5 (2.45%) Adobe Creative Cloud
5 3 (1.47%) GitHub
5 3 (1.47%) Google Analytics
6 2 (0.98%) AdWords
6 2 (0.98%) Amazon CloudWatch
6 2 (0.98%) Amazon Cognito
6 2 (0.98%) Amazon S3
6 2 (0.98%) AWS Fargate
6 2 (0.98%) CloudFront
6 2 (0.98%) GCP
6 2 (0.98%) Google Workspace
6 2 (0.98%) PaaS
6 2 (0.98%) Virtual Private Cloud
7 1 (0.49%) Matillion
7 1 (0.49%) Power Platform
Communications & Networking
1 11 (5.39%) VPN
1 11 (5.39%) Wi-Fi
2 3 (1.47%) DNS
2 3 (1.47%) Intranet
3 2 (0.98%) SSL
4 1 (0.49%) Bluetooth
4 1 (0.49%) DMARC
4 1 (0.49%) Firewall
4 1 (0.49%) Internet
4 1 (0.49%) Radio Access Network
Database & Business Intelligence
1 10 (4.90%) Data Warehouse
2 8 (3.92%) QlikView
3 5 (2.45%) Tableau
4 3 (1.47%) Apache Hive
4 3 (1.47%) Blockchain
4 3 (1.47%) GIS
4 3 (1.47%) PostgreSQL
5 2 (0.98%) Data Mining
5 2 (0.98%) Hadoop
6 1 (0.49%) Big Data
6 1 (0.49%) IBM InfoSphere
6 1 (0.49%) MySQL
6 1 (0.49%) Power BI
Development Applications
1 2 (0.98%) Octopus Deploy
2 1 (0.49%) CocoaPods
2 1 (0.49%) Dreamweaver
2 1 (0.49%) fastlane
2 1 (0.49%) Jenkins
2 1 (0.49%) JIRA
General
1 77 (37.75%) Marketing
2 45 (22.06%) Finance
3 33 (16.18%) Social Skills
4 23 (11.27%) Publishing
5 18 (8.82%) Analytical Skills
6 15 (7.35%) Advertising
6 15 (7.35%) Telecoms
7 13 (6.37%) Manufacturing
7 13 (6.37%) Public Sector
8 12 (5.88%) Banking
8 12 (5.88%) Electronics
9 10 (4.90%) Presentation Skills
10 8 (3.92%) Retail
11 6 (2.94%) Games
12 4 (1.96%) Brand Awareness
13 3 (1.47%) Legal
13 3 (1.47%) Russian Language
13 3 (1.47%) Social Science
14 2 (0.98%) Spanish Language
14 2 (0.98%) Swedish Language
Job Titles
1 38 (18.63%) Developer
2 20 (9.80%) Analyst
3 17 (8.33%) Designer
3 17 (8.33%) PHP Developer
4 15 (7.35%) Consultant
4 15 (7.35%) Project Manager
5 13 (6.37%) Full Stack Developer
6 12 (5.88%) Microsoft 365 Engineer
7 11 (5.39%) Microsoft 365 Consultant
8 9 (4.41%) Data Scientist
8 9 (4.41%) JavaScript Developer
8 9 (4.41%) Marketing Manager
9 8 (3.92%) Data Analyst
9 8 (3.92%) React Developer
10 7 (3.43%) Digital Designer
10 7 (3.43%) Marketing Specialist
10 7 (3.43%) Technical Manager
10 7 (3.43%) Technical Project Manager
11 6 (2.94%) Front End Developer (Client-Side Developer)
11 6 (2.94%) Social Media Developer
Libraries, Frameworks & Software Standards
1 28 (13.73%) CSS
1 28 (13.73%) HTML
2 16 (7.84%) Symfony
3 13 (6.37%) GraphQL
4 10 (4.90%) XHTML
5 9 (4.41%) React
6 8 (3.92%) D3.js
6 8 (3.92%) Shiny
7 3 (1.47%) .NET
7 3 (1.47%) .NET Core
7 3 (1.47%) Android SDK
8 2 (0.98%) Flash
8 2 (0.98%) JNI
8 2 (0.98%) PyTorch
9 1 (0.49%) Core Data
9 1 (0.49%) Kafka
9 1 (0.49%) Oracle GoldenGate
9 1 (0.49%) React Native
9 1 (0.49%) RxSwift
9 1 (0.49%) UIKit
Miscellaneous
1 20 (9.80%) User Experience
2 12 (5.88%) Management Information System
3 10 (4.90%) Blog
4 9 (4.41%) Algorithms
5 7 (3.43%) Digital Media
6 6 (2.94%) Graphic Design
7 5 (2.45%) Podcast
8 4 (1.96%) Augmented Reality
8 4 (1.96%) Virtual Team
9 3 (1.47%) BBC
9 3 (1.47%) Mobile App
9 3 (1.47%) Photography
9 3 (1.47%) Video Editing
10 2 (0.98%) Data Centre
10 2 (0.98%) e-Learning
10 2 (0.98%) Enterprise Software
10 2 (0.98%) FMCG
10 2 (0.98%) Hybrid Cloud
10 2 (0.98%) PMI
10 2 (0.98%) Video Conferencing
Operating Systems
1 18 (8.82%) Android
2 12 (5.88%) Apple iOS
2 12 (5.88%) Windows
3 11 (5.39%) Windows Mobile
4 8 (3.92%) Linux
5 1 (0.49%) Mac OS X
5 1 (0.49%) Windows 10
Processes & Methodologies
1 39 (19.12%) Analytics
2 32 (15.69%) Digital Marketing
3 31 (15.20%) Problem-Solving
4 30 (14.71%) Software Engineering
5 27 (13.24%) SEO
6 26 (12.75%) Mentoring
7 23 (11.27%) Business Intelligence
7 23 (11.27%) Computer Science
8 19 (9.31%) Programme Management
8 19 (9.31%) Project Management
9 17 (8.33%) Decision-Making
9 17 (8.33%) MVC
10 15 (7.35%) Agile Software Development
10 15 (7.35%) Statistics
11 14 (6.86%) Data Science
11 14 (6.86%) Visualisation
12 13 (6.37%) B2B
13 12 (5.88%) Asset Management
13 12 (5.88%) Data Analysis
13 12 (5.88%) Mathematics
Programming Languages
1 34 (16.67%) SQL
2 27 (13.24%) JavaScript
3 25 (12.25%) PHP
4 20 (9.80%) Python
5 12 (5.88%) VB
6 11 (5.39%) Java
7 10 (4.90%) R
8 8 (3.92%) VBA
9 6 (2.94%) C++
10 5 (2.45%) C
10 5 (2.45%) ES6
11 3 (1.47%) C#
12 2 (0.98%) TypeScript
13 1 (0.49%) Apple Swift
13 1 (0.49%) Objective-C
Qualifications
1 45 (22.06%) Degree
2 6 (2.94%) Computer Science Degree
3 5 (2.45%) PhD
4 3 (1.47%) Security Cleared
5 2 (0.98%) AWS Certification
5 2 (0.98%) BPSS Clearance
5 2 (0.98%) PMI Certification
5 2 (0.98%) PMP
6 1 (0.49%) CEH
6 1 (0.49%) CISSP
6 1 (0.49%) CREST Certified
6 1 (0.49%) DBS Check
6 1 (0.49%) GIAC
6 1 (0.49%) Master's Degree
6 1 (0.49%) MBA
6 1 (0.49%) Numerate Degree
6 1 (0.49%) OSCP
6 1 (0.49%) SC Cleared
6 1 (0.49%) TOGAF Certification
Quality Assurance & Compliance
1 4 (1.96%) GDPR
2 3 (1.47%) QA
3 2 (0.98%) COBIT
3 2 (0.98%) Data Quality
3 2 (0.98%) SLA
4 1 (0.49%) PCI DSS
System Software
1 13 (6.37%) Active Directory
2 10 (4.90%) Docker
3 1 (0.49%) Advanced Linux Sound Architecture
Systems Management
1 12 (5.88%) Microsoft Intune
1 12 (5.88%) Single Sign-On
2 9 (4.41%) Kubernetes
3 2 (0.98%) Ansible
3 2 (0.98%) SELinux
4 1 (0.49%) Opscode Chef
4 1 (0.49%) Puppet
Vendors
1 23 (11.27%) Microsoft
2 15 (7.35%) Facebook
3 14 (6.86%) Google
4 13 (6.37%) SAP
5 11 (5.39%) Samsung
6 10 (4.90%) Adobe
6 10 (4.90%) Salesforce.com
7 8 (3.92%) Alteryx
8 4 (1.96%) Apple
8 4 (1.96%) DoubleClick
9 3 (1.47%) Instagram
9 3 (1.47%) Sony
9 3 (1.47%) Yahoo!
10 2 (0.98%) Autodesk
10 2 (0.98%) MuleSoft
10 2 (0.98%) Okta
10 2 (0.98%) Salesforce Marketing Cloud
10 2 (0.98%) Twitter
10 2 (0.98%) Workday
10 2 (0.98%) YouTube