Period
to 15 October 2021

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 15 October 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
England > London
6 months to
15 Oct 2021
Same period 2020 Same period 2019
Rank 378 235 386
Rank change year-on-year -143 +151 +86
Contract jobs citing Social Media 194 128 188
As % of all contract jobs advertised in London 0.55% 0.93% 0.51%
As % of the Miscellaneous category 1.67% 2.53% 1.61%
Number of daily rates quoted 99 78 142
10th Percentile £242 £189 £221
25th Percentile £303 £300 £277
Median daily rate (50th Percentile) £435 £335 £388
Median % change year-on-year +29.85% -13.55% +7.64%
75th Percentile £598 £423 £484
90th Percentile £735 £558 £550
England median daily rate £425 £335 £400
% change year-on-year +26.87% -16.25% +6.67%
Number of hourly rates quoted 33 28 7
10th Percentile £22.16 £24.55 £29.20
25th Percentile £33.25 £32.06 £31.38
Median hourly rate £41.50 £37.25 £35.90
Median % change year-on-year +11.41% +3.76% -15.53%
75th Percentile £57.50 £46.00 £39.63
90th Percentile £61.75 £48.28 £44.35
England median hourly rate £40.50 £36.00 £35.50
% change year-on-year +12.50% +1.41% +29.09%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for generic IT skills.

All Generic IT Skills
London
Contract vacancies with a requirement for generic IT skills 11,647 5,069 11,689
As % of all contract IT jobs advertised in London 32.87% 36.84% 31.53%
Number of daily rates quoted 8,503 3,680 8,342
10th Percentile £363 £315 £313
25th Percentile £463 £425 £413
Median daily rate (50th Percentile) £575 £538 £525
Median % change year-on-year +6.98% +2.38% -
75th Percentile £680 £657 £625
90th Percentile £763 £750 £710
England median daily rate £525 £500 £475
% change year-on-year +5.00% +5.26% -
Number of hourly rates quoted 144 59 161
10th Percentile £15.00 £13.35 £12.76
25th Percentile £20.64 £23.75 £15.60
Median hourly rate £32.50 £35.50 £21.00
Median % change year-on-year -8.45% +69.05% -6.67%
75th Percentile £51.13 £43.38 £46.85
90th Percentile £62.45 £49.68 £52.50
England median hourly rate £24.18 £31.18 £20.50
% change year-on-year -22.45% +52.07% -1.20%

Social Media
Job Vacancy Trend in London

Job postings citing Social Media as a proportion of all IT jobs advertised in London.

Job vacancy trend for Social Media in London

Social Media
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Social Media in London.

Daily rate trend for Social Media in London

Social Media
Daily Rate Histogram in London

Daily rate distribution for jobs citing Social Media in London over the 6 months to 15 October 2021.

Daily rate histogram for Social Media in London

Social Media
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Social Media in London.

Hourly rate trend for Social Media in London

Social Media
Hourly Rate Histogram in London

Hourly rate distribution of jobs citing Social Media in London over the 6 months to 15 October 2021.

Hourly rate histogram for Social Media in London

Social Media
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the London region over the 6 months to 15 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -50 48 £444 +32.46% 29
West London -16 5 £525 +16.67% 8
South London - 1 £375 - 1
East London - 1 £500 - 12
Social Media
England

For the 6 months to 15 October 2021, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Social Media.

1 88 (45.36%) Marketing
2 70 (36.08%) Analytics
3 69 (35.57%) Social Skills
4 49 (25.26%) Finance
5 46 (23.71%) Problem-Solving
6 43 (22.16%) SQL
6 43 (22.16%) Python
7 41 (21.13%) Presentation Skills
8 39 (20.10%) Agile Software Development
9 38 (19.59%) Degree
10 36 (18.56%) Analytical Skills
11 35 (18.04%) Digital Marketing
12 34 (17.53%) Mentoring
13 32 (16.49%) Data Science
14 28 (14.43%) Visualisation
15 27 (13.92%) Adobe
16 26 (13.40%) CRM
16 26 (13.40%) Java
16 26 (13.40%) JavaScript
16 26 (13.40%) DevOps
17 25 (12.89%) Business Intelligence
17 25 (12.89%) CMS
18 24 (12.37%) Data Analysis
19 23 (11.86%) CSS
19 23 (11.86%) User Experience
20 22 (11.34%) React
20 22 (11.34%) GitHub
20 22 (11.34%) Mobile App
20 22 (11.34%) Machine Learning
20 22 (11.34%) Data Warehouse

Social Media
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (12.89%) CMS
2 17 (8.76%) Jupyter
3 16 (8.25%) Adobe Experience Manager
4 12 (6.19%) SharePoint
5 3 (1.55%) Apache
5 3 (1.55%) Confluence
6 2 (1.03%) Apache Airflow
6 2 (1.03%) WordPress
7 1 (0.52%) Apache Spark
7 1 (0.52%) ArcGIS
7 1 (0.52%) Drupal
7 1 (0.52%) Luigi
7 1 (0.52%) SAS
7 1 (0.52%) SharePoint Server
7 1 (0.52%) Umbraco
Applications
1 22 (11.34%) Microsoft PowerPoint
2 18 (9.28%) Microsoft Excel
3 9 (4.64%) Photoshop
4 5 (2.58%) Microsoft Office
5 4 (2.06%) Sketch
6 3 (1.55%) Adobe Creative Suite
6 3 (1.55%) Adobe Illustrator
7 2 (1.03%) Adobe After Effects
7 2 (1.03%) Adobe Premiere
7 2 (1.03%) Figma
7 2 (1.03%) InVision
8 1 (0.52%) Final Cut Pro
8 1 (0.52%) InDesign
8 1 (0.52%) UserZoom
Business Applications
1 4 (2.06%) Sprinklr
2 2 (1.03%) Dynamics CRM
3 1 (0.52%) Eloqua
3 1 (0.52%) SAP S/4HANA
3 1 (0.52%) WebTrends
3 1 (0.52%) Workday HCM
Cloud Services
1 22 (11.34%) GitHub
2 12 (6.19%) Azure
2 12 (6.19%) GitHub Actions
3 9 (4.64%) SaaS
4 7 (3.61%) AWS
4 7 (3.61%) Microsoft 365
5 6 (3.09%) Google Analytics
6 4 (2.06%) GCP
7 3 (1.55%) Adobe Creative Cloud
7 3 (1.55%) Azure Active Directory
7 3 (1.55%) Google Sheets
7 3 (1.55%) OneDrive
7 3 (1.55%) Power Platform
7 3 (1.55%) Snowflake
8 2 (1.03%) Amazon Cognito
8 2 (1.03%) AWS Fargate
8 2 (1.03%) AWS Lambda
8 2 (1.03%) Google Ads
8 2 (1.03%) Serverless
8 2 (1.03%) Smartsheet
Communications & Networking
1 7 (3.61%) Intranet
2 4 (2.06%) Internet
2 4 (2.06%) VPN
3 3 (1.55%) Wi-Fi
4 2 (1.03%) DNS
4 2 (1.03%) HTTP
4 2 (1.03%) SMS
4 2 (1.03%) SSL
5 1 (0.52%) LAN
5 1 (0.52%) TCP/IP
5 1 (0.52%) WAN
5 1 (0.52%) WebEx
Database & Business Intelligence
1 22 (11.34%) Data Warehouse
2 15 (7.73%) QlikView
3 7 (3.61%) Big Data
4 6 (3.09%) Tableau
5 3 (1.55%) Hadoop
5 3 (1.55%) Power BI
6 2 (1.03%) Data Lake
6 2 (1.03%) MongoDB
6 2 (1.03%) NoSQL
7 1 (0.52%) Amazon Redshift
7 1 (0.52%) Apache Hive
7 1 (0.52%) Azure SQL Data Warehouse
7 1 (0.52%) Azure SQL Database
7 1 (0.52%) BigQuery
7 1 (0.52%) Data Mining
7 1 (0.52%) GIS
7 1 (0.52%) IBM InfoSphere
7 1 (0.52%) Impala
7 1 (0.52%) Presto
7 1 (0.52%) QGIS
Development Applications
1 16 (8.25%) JUnit
1 16 (8.25%) Mockito
2 9 (4.64%) Git (software)
3 8 (4.12%) JIRA
4 4 (2.06%) Jenkins
5 2 (1.03%) Dreamweaver
5 2 (1.03%) Octopus Deploy
5 2 (1.03%) Postman
6 1 (0.52%) Babel
6 1 (0.52%) ESLint
6 1 (0.52%) webpack
General
1 88 (45.36%) Marketing
2 69 (35.57%) Social Skills
3 49 (25.26%) Finance
4 41 (21.13%) Presentation Skills
5 36 (18.56%) Analytical Skills
6 20 (10.31%) Retail
7 16 (8.25%) Advertising
8 13 (6.70%) Publishing
9 8 (4.12%) Public Sector
10 6 (3.09%) Legal
11 5 (2.58%) Manufacturing
11 5 (2.58%) Organisational Skills
12 4 (2.06%) Telecoms
13 3 (1.55%) Electronics
13 3 (1.55%) Influencing Skills
13 3 (1.55%) Law
13 3 (1.55%) Multimedia
14 2 (1.03%) Banking
14 2 (1.03%) Documentation Skills
14 2 (1.03%) Games
Job Titles
1 21 (10.82%) Data Scientist
2 19 (9.79%) Analyst
2 19 (9.79%) Developer
3 13 (6.70%) Designer
4 10 (5.15%) Consultant
4 10 (5.15%) Data Engineer
5 8 (4.12%) Data Analyst
6 6 (3.09%) Architect
6 6 (3.09%) Backend Developer
6 6 (3.09%) Social Media Manager
7 5 (2.58%) Communications Manager
7 5 (2.58%) Development Manager
7 5 (2.58%) Marketing Manager
7 5 (2.58%) Project Manager
8 4 (2.06%) Front End Developer (Client-Side Developer)
9 3 (1.55%) Java Engineer
9 3 (1.55%) Senior Front-End Developer
9 3 (1.55%) Senior Manager
9 3 (1.55%) SharePoint Specialist
9 3 (1.55%) UI Designer
Libraries, Frameworks & Software Standards
1 23 (11.86%) CSS
2 22 (11.34%) React
3 17 (8.76%) CSS3
3 17 (8.76%) Web Services
4 16 (8.25%) OSGi
4 16 (8.25%) Preactjs
4 16 (8.25%) XML
5 15 (7.73%) D3.js
5 15 (7.73%) Shiny
6 14 (7.22%) HTML
7 6 (3.09%) GraphQL
8 3 (1.55%) REST
9 2 (1.03%) .NET
9 2 (1.03%) Express
9 2 (1.03%) Node.js
9 2 (1.03%) NumPy
9 2 (1.03%) Pandas
9 2 (1.03%) RESTful
9 2 (1.03%) scikit-learn
9 2 (1.03%) Serverless Framework
Miscellaneous
1 23 (11.86%) User Experience
2 22 (11.34%) Mobile App
3 21 (10.82%) Algorithms
4 20 (10.31%) Management Information System
5 10 (5.15%) Digital Media
6 7 (3.61%) Animation
7 6 (3.09%) Blog
7 6 (3.09%) Virtual Team
8 4 (2.06%) Self-Motivation
9 2 (1.03%) Enterprise Software
9 2 (1.03%) FMCG
9 2 (1.03%) Hybrid Cloud
9 2 (1.03%) Interactive Media
9 2 (1.03%) Marketing Technology
9 2 (1.03%) Motion Graphics
9 2 (1.03%) NHS
9 2 (1.03%) Renewable Energy
9 2 (1.03%) Video Conferencing
9 2 (1.03%) Video Editing
10 1 (0.52%) Wiki
Operating Systems
1 8 (4.12%) Android
1 8 (4.12%) Apple iOS
2 4 (2.06%) Linux
2 4 (2.06%) Windows
3 3 (1.55%) Windows Mobile
4 1 (0.52%) Mac OS X
4 1 (0.52%) Ubuntu
Processes & Methodologies
1 70 (36.08%) Analytics
2 46 (23.71%) Problem-Solving
3 39 (20.10%) Agile Software Development
4 35 (18.04%) Digital Marketing
5 34 (17.53%) Mentoring
6 32 (16.49%) Data Science
7 28 (14.43%) Visualisation
8 26 (13.40%) CRM
8 26 (13.40%) DevOps
9 25 (12.89%) Business Intelligence
10 24 (12.37%) Data Analysis
11 22 (11.34%) Machine Learning
12 21 (10.82%) Content Management
12 21 (10.82%) Decision-Making
12 21 (10.82%) Mathematics
12 21 (10.82%) SDLC
12 21 (10.82%) Statistics
13 19 (9.79%) B2B
14 18 (9.28%) Personalization
14 18 (9.28%) Unit Testing
Programming Languages
1 43 (22.16%) Python
1 43 (22.16%) SQL
2 26 (13.40%) Java
2 26 (13.40%) JavaScript
3 19 (9.79%) R
4 16 (8.25%) Java 11
4 16 (8.25%) Java 8
5 15 (7.73%) VBA
6 5 (2.58%) PHP
7 4 (2.06%) TypeScript
8 3 (1.55%) C++
8 3 (1.55%) VB
9 2 (1.03%) Apple Swift
9 2 (1.03%) Kotlin
9 2 (1.03%) Ruby
10 1 (0.52%) Apex Code
10 1 (0.52%) PL/SQL
Qualifications
1 38 (19.59%) Degree
2 6 (3.09%) Computer Science Degree
3 5 (2.58%) Security Cleared
4 2 (1.03%) AWS Certification
4 2 (1.03%) MBA
4 2 (1.03%) PhD
4 2 (1.03%) SC Cleared
5 1 (0.52%) CEH
5 1 (0.52%) CREST Certified
5 1 (0.52%) GIAC
5 1 (0.52%) HND
5 1 (0.52%) Master's Degree
5 1 (0.52%) OSCP
5 1 (0.52%) PMI Certification
5 1 (0.52%) PMP
Quality Assurance & Compliance
1 20 (10.31%) Accessibility
2 7 (3.61%) Data Quality
3 5 (2.58%) SLA
4 4 (2.06%) GDPR
4 4 (2.06%) QA
5 2 (1.03%) COBIT
5 2 (1.03%) PMO
System Software
1 9 (4.64%) Docker
2 4 (2.06%) Active Directory
Systems Management
1 4 (2.06%) Kubernetes
2 3 (1.55%) Active Directory Federation Services
2 3 (1.55%) Microsoft Intune
2 3 (1.55%) Single Sign-On
3 2 (1.03%) Ansible
3 2 (1.03%) EMC NetWorker
4 1 (0.52%) Control-M
4 1 (0.52%) Opscode Chef
4 1 (0.52%) Puppet
Vendors
1 27 (13.92%) Adobe
2 22 (11.34%) Salesforce.com
3 15 (7.73%) Alteryx
3 15 (7.73%) Google
4 12 (6.19%) Facebook
5 8 (4.12%) Instagram
5 8 (4.12%) YouTube
6 7 (3.61%) Microsoft
7 6 (3.09%) TikTok
7 6 (3.09%) Twitter
8 4 (2.06%) SAP
9 3 (1.55%) Samsung
10 2 (1.03%) Apple
10 2 (1.03%) Hotjar
10 2 (1.03%) Salesforce Marketing Cloud
10 2 (1.03%) Siebel
10 2 (1.03%) Teradata
11 1 (0.52%) Cisco
11 1 (0.52%) MuleSoft
11 1 (0.52%) Spotify