Period
to 30 July 2021

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 30 July 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
England > London
6 months to
30 Jul 2021
Same period 2020 Same period 2019
Rank 326 290 362
Rank change year-on-year -36 +72 +86
Contract jobs citing Social Media 214 104 248
As % of all contract jobs advertised in London 0.71% 0.66% 0.62%
As % of the Miscellaneous category 2.11% 1.87% 1.92%
Number of daily rates quoted 98 56 157
10th Percentile £212 £223 £223
25th Percentile £278 £279 £300
Median daily rate (50th Percentile) £400 £344 £400
Median % change year-on-year +16.36% -14.06% +14.29%
75th Percentile £488 £428 £500
90th Percentile £656 £488 £550
England median daily rate £400 £363 £400
% change year-on-year +10.34% -9.38% +6.67%
Number of hourly rates quoted 50 20 16
10th Percentile £21.53 £22.55 £29.75
25th Percentile £30.13 £34.25 £32.50
Median hourly rate £36.50 £38.13 £35.00
Median % change year-on-year -4.26% +8.93% -17.65%
75th Percentile £47.50 £46.44 £38.63
90th Percentile £57.50 £47.93 £41.00
England median hourly rate £36.50 £37.50 £35.00
% change year-on-year -2.67% +7.14% +13.82%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for generic IT skills.

All Generic IT Skills
London
Contract vacancies with a requirement for generic IT skills 10,126 5,553 12,934
As % of all contract IT jobs advertised in London 33.44% 35.11% 32.11%
Number of daily rates quoted 7,137 4,090 9,238
10th Percentile £360 £325 £325
25th Percentile £450 £425 £420
Median daily rate (50th Percentile) £550 £540 £525
Median % change year-on-year +1.85% +2.86% +1.94%
75th Percentile £675 £650 £625
90th Percentile £750 £750 £700
England median daily rate £513 £500 £475
% change year-on-year +2.50% +5.26% -
Number of hourly rates quoted 155 86 185
10th Percentile £14.34 £14.14 £12.76
25th Percentile £20.00 £24.51 £16.08
Median hourly rate £32.00 £38.50 £22.93
Median % change year-on-year -16.88% +67.90% -1.27%
75th Percentile £45.00 £47.81 £46.85
90th Percentile £58.25 £54.88 £52.50
England median hourly rate £24.18 £26.47 £20.50
% change year-on-year -8.67% +29.12% -10.87%

Social Media
Job Vacancy Trend in London

Job postings citing Social Media as a proportion of all IT jobs advertised in London.

Job vacancy trend for Social Media in London

Social Media
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Social Media in London.

Daily rate trend for Social Media in London

Social Media
Daily Rate Histogram in London

Daily rate distribution for jobs citing Social Media in London over the 6 months to 30 July 2021.

Daily rate histogram for Social Media in London

Social Media
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Social Media in London.

Hourly rate trend for Social Media in London

Social Media
Hourly Rate Histogram in London

Hourly rate distribution of jobs citing Social Media in London over the 6 months to 30 July 2021.

Hourly rate histogram for Social Media in London

Social Media
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the London region over the 6 months to 30 July 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -24 38 £450 +28.57% 27
West London +1 3 £570 +24.59% 15
North London - 3 £375 - 1
South London +22 1 £375 +25.00% 2
Social Media
England

For the 6 months to 30 July 2021, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Social Media.

1 97 (45.33%) Marketing
2 61 (28.50%) Analytics
3 55 (25.70%) Degree
3 55 (25.70%) Finance
4 53 (24.77%) SQL
4 53 (24.77%) Social Skills
5 49 (22.90%) Digital Marketing
6 41 (19.16%) Python
7 40 (18.69%) Problem-Solving
8 38 (17.76%) Mentoring
9 35 (16.36%) Business Intelligence
10 32 (14.95%) Data Science
11 30 (14.02%) Statistics
12 29 (13.55%) Analytical Skills
13 28 (13.08%) Data Analysis
13 28 (13.08%) Decision-Making
14 27 (12.62%) Presentation Skills
14 27 (12.62%) Visualisation
15 26 (12.15%) Mathematics
15 26 (12.15%) JavaScript
16 25 (11.68%) CRM
17 24 (11.21%) B2B
17 24 (11.21%) Computer Science
17 24 (11.21%) User Experience
18 23 (10.75%) R
18 23 (10.75%) Machine Learning
19 22 (10.28%) Algorithms
19 22 (10.28%) Microsoft PowerPoint
19 22 (10.28%) Data Warehouse
20 21 (9.81%) CSS

Social Media
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (8.41%) Jupyter
2 13 (6.07%) CMS
3 8 (3.74%) WordPress
4 6 (2.80%) Adobe Experience Manager
4 6 (2.80%) SharePoint
5 3 (1.40%) Apache
6 1 (0.47%) Apache Airflow
6 1 (0.47%) ArcGIS
6 1 (0.47%) Confluence
6 1 (0.47%) Drupal
6 1 (0.47%) SAS
6 1 (0.47%) SharePoint Server
6 1 (0.47%) Sitecore CMS
Applications
1 22 (10.28%) Microsoft PowerPoint
2 19 (8.88%) Microsoft Excel
3 8 (3.74%) Photoshop
4 6 (2.80%) Microsoft Office
5 4 (1.87%) Adobe Illustrator
5 4 (1.87%) Figma
6 2 (0.93%) InDesign
6 2 (0.93%) Maya
7 1 (0.47%) Adobe After Effects
7 1 (0.47%) Adobe Creative Suite
7 1 (0.47%) Adobe XD
7 1 (0.47%) Blender
7 1 (0.47%) Sketch
7 1 (0.47%) Spreadsheet
7 1 (0.47%) Stata
7 1 (0.47%) UserZoom
7 1 (0.47%) Zeplin
Business Applications
1 3 (1.40%) Workday HCM
2 2 (0.93%) Sprinklr
2 2 (0.93%) WebTrends
3 1 (0.47%) Eloqua
3 1 (0.47%) Radian6
3 1 (0.47%) SAP S/4HANA
Cloud Services
1 17 (7.94%) Azure
2 15 (7.01%) Microsoft 365
2 15 (7.01%) SaaS
3 10 (4.67%) Azure Active Directory
4 9 (4.21%) GitHub
5 6 (2.80%) AWS
6 4 (1.87%) Google Analytics
7 3 (1.40%) Adobe Creative Cloud
7 3 (1.40%) Google Workspace
7 3 (1.40%) Snowflake
8 2 (0.93%) Amazon CloudWatch
8 2 (0.93%) Amazon Cognito
8 2 (0.93%) Amazon S3
8 2 (0.93%) AWS Fargate
8 2 (0.93%) AWS Lambda
8 2 (0.93%) GCP
8 2 (0.93%) Google Ads
8 2 (0.93%) Power Platform
8 2 (0.93%) Serverless
8 2 (0.93%) Virtual Private Cloud
Communications & Networking
1 11 (5.14%) VPN
2 10 (4.67%) Wi-Fi
3 3 (1.40%) DNS
3 3 (1.40%) Internet
3 3 (1.40%) Intranet
4 2 (0.93%) HTTP
4 2 (0.93%) SSL
5 1 (0.47%) DMARC
5 1 (0.47%) Firewall
5 1 (0.47%) LAN
5 1 (0.47%) Radio Access Network
5 1 (0.47%) TCP/IP
5 1 (0.47%) WAN
5 1 (0.47%) WebEx
Database & Business Intelligence
1 22 (10.28%) Data Warehouse
2 17 (7.94%) QlikView
3 9 (4.21%) Tableau
4 7 (3.27%) Big Data
5 5 (2.34%) Hadoop
6 4 (1.87%) GIS
7 3 (1.40%) Apache Hive
7 3 (1.40%) Data Mining
7 3 (1.40%) PostgreSQL
8 2 (0.93%) Data Lake
8 2 (0.93%) MongoDB
8 2 (0.93%) NoSQL
8 2 (0.93%) Power BI
9 1 (0.47%) Blockchain
9 1 (0.47%) IBM InfoSphere
9 1 (0.47%) Metadata
9 1 (0.47%) MySQL
9 1 (0.47%) QGIS
9 1 (0.47%) SQL Server
Development Applications
1 6 (2.80%) JUnit
1 6 (2.80%) Mockito
2 4 (1.87%) Jenkins
3 3 (1.40%) Git (software)
4 2 (0.93%) Octopus Deploy
4 2 (0.93%) Postman
5 1 (0.47%) Babel
5 1 (0.47%) CocoaPods
5 1 (0.47%) Dreamweaver
5 1 (0.47%) ESLint
5 1 (0.47%) fastlane
5 1 (0.47%) webpack
General
1 97 (45.33%) Marketing
2 55 (25.70%) Finance
3 53 (24.77%) Social Skills
4 29 (13.55%) Analytical Skills
5 27 (12.62%) Presentation Skills
6 19 (8.88%) Advertising
7 17 (7.94%) Publishing
8 15 (7.01%) Retail
9 13 (6.07%) Manufacturing
9 13 (6.07%) Telecoms
10 12 (5.61%) Public Sector
11 11 (5.14%) Electronics
12 8 (3.74%) Banking
13 5 (2.34%) Games
14 4 (1.87%) Brand Awareness
14 4 (1.87%) Influencing Skills
15 3 (1.40%) Legal
15 3 (1.40%) Social Science
16 2 (0.93%) Local Government
16 2 (0.93%) Multimedia
Job Titles
1 24 (11.21%) Analyst
1 24 (11.21%) Developer
2 22 (10.28%) Data Scientist
3 15 (7.01%) Consultant
3 15 (7.01%) Project Manager
4 12 (5.61%) Data Analyst
4 12 (5.61%) Designer
5 11 (5.14%) Microsoft 365 Engineer
6 10 (4.67%) Microsoft 365 Consultant
6 10 (4.67%) PHP Developer
7 7 (3.27%) Architect
7 7 (3.27%) Data Engineer
7 7 (3.27%) Marketing Manager
7 7 (3.27%) Marketing Specialist
7 7 (3.27%) Technical Manager
7 7 (3.27%) Technical Project Manager
8 6 (2.80%) Full Stack Developer
8 6 (2.80%) Social Media Developer
8 6 (2.80%) Social Media Manager
8 6 (2.80%) User Experience Researcher
Libraries, Frameworks & Software Standards
1 21 (9.81%) CSS
2 17 (7.94%) D3.js
2 17 (7.94%) Shiny
3 16 (7.48%) HTML
3 16 (7.48%) React
4 11 (5.14%) GraphQL
5 7 (3.27%) CSS3
5 7 (3.27%) Symfony
5 7 (3.27%) Web Services
6 6 (2.80%) OSGi
6 6 (2.80%) Preactjs
6 6 (2.80%) XML
7 5 (2.34%) .NET
8 4 (1.87%) XHTML
9 3 (1.40%) .NET Core
9 3 (1.40%) REST
10 2 (0.93%) Express
10 2 (0.93%) Node.js
10 2 (0.93%) RESTful
10 2 (0.93%) Serverless Framework
Miscellaneous
1 24 (11.21%) User Experience
2 22 (10.28%) Algorithms
3 21 (9.81%) Management Information System
4 11 (5.14%) Mobile App
5 7 (3.27%) Blog
6 5 (2.34%) Digital Media
6 5 (2.34%) Graphic Design
6 5 (2.34%) Virtual Team
7 4 (1.87%) Augmented Reality
7 4 (1.87%) FMCG
8 3 (1.40%) BBC
8 3 (1.40%) Enterprise Software
8 3 (1.40%) Self-Motivation
8 3 (1.40%) Video Conferencing
9 2 (0.93%) Hybrid Cloud
9 2 (0.93%) Marketing Technology
9 2 (0.93%) NHS
9 2 (0.93%) Photography
9 2 (0.93%) PMI
9 2 (0.93%) Podcast
Operating Systems
1 12 (5.61%) Android
1 12 (5.61%) Apple iOS
1 12 (5.61%) Windows
2 10 (4.67%) Windows Mobile
3 5 (2.34%) Linux
4 1 (0.47%) Mac OS X
4 1 (0.47%) Ubuntu
4 1 (0.47%) Windows 10
Processes & Methodologies
1 61 (28.50%) Analytics
2 49 (22.90%) Digital Marketing
3 40 (18.69%) Problem-Solving
4 38 (17.76%) Mentoring
5 35 (16.36%) Business Intelligence
6 32 (14.95%) Data Science
7 30 (14.02%) Statistics
8 28 (13.08%) Data Analysis
8 28 (13.08%) Decision-Making
9 27 (12.62%) Visualisation
10 26 (12.15%) Mathematics
11 25 (11.68%) CRM
12 24 (11.21%) B2B
12 24 (11.21%) Computer Science
13 23 (10.75%) Machine Learning
14 21 (9.81%) Project Management
14 21 (9.81%) SEO
15 20 (9.35%) Agile Software Development
15 20 (9.35%) Asset Management
16 19 (8.88%) Programme Management
Programming Languages
1 53 (24.77%) SQL
2 41 (19.16%) Python
3 26 (12.15%) JavaScript
4 23 (10.75%) R
5 21 (9.81%) Java
6 17 (7.94%) VBA
7 14 (6.54%) PHP
8 11 (5.14%) VB
9 6 (2.80%) Java 11
9 6 (2.80%) Java 8
10 4 (1.87%) TypeScript
11 3 (1.40%) C#
12 2 (0.93%) C++
12 2 (0.93%) ES6
13 1 (0.47%) Apex Code
13 1 (0.47%) Apple Swift
13 1 (0.47%) Objective-C
13 1 (0.47%) PL/SQL
Qualifications
1 55 (25.70%) Degree
2 7 (3.27%) Computer Science Degree
3 6 (2.80%) PhD
4 2 (0.93%) AWS Certification
4 2 (0.93%) PMI Certification
4 2 (0.93%) PMP
4 2 (0.93%) Security Cleared
5 1 (0.47%) CEH
5 1 (0.47%) CISSP
5 1 (0.47%) CREST Certified
5 1 (0.47%) GIAC
5 1 (0.47%) MBA
5 1 (0.47%) Numerate Degree
5 1 (0.47%) OSCP
5 1 (0.47%) TOGAF Certification
Quality Assurance & Compliance
1 8 (3.74%) Accessibility
2 5 (2.34%) QA
3 4 (1.87%) Data Quality
3 4 (1.87%) GDPR
3 4 (1.87%) SLA
4 2 (0.93%) COBIT
5 1 (0.47%) PCI DSS
System Software
1 13 (6.07%) Active Directory
2 11 (5.14%) Docker
Systems Management
1 11 (5.14%) Microsoft Intune
1 11 (5.14%) Single Sign-On
2 10 (4.67%) Active Directory Federation Services
3 6 (2.80%) Kubernetes
4 2 (0.93%) Ansible
4 2 (0.93%) EMC NetWorker
5 1 (0.47%) Opscode Chef
5 1 (0.47%) Puppet
Vendors
1 21 (9.81%) Microsoft
2 19 (8.88%) Facebook
2 19 (8.88%) Salesforce.com
3 17 (7.94%) Alteryx
4 16 (7.48%) Google
5 13 (6.07%) Adobe
6 12 (5.61%) SAP
7 10 (4.67%) Samsung
8 5 (2.34%) Apple
8 5 (2.34%) Instagram
9 4 (1.87%) DoubleClick
9 4 (1.87%) YouTube
10 3 (1.40%) MuleSoft
10 3 (1.40%) Okta
10 3 (1.40%) Sony
10 3 (1.40%) Twitter
10 3 (1.40%) Workday
10 3 (1.40%) Yahoo!
11 2 (0.93%) Oracle
11 2 (0.93%) Remedy