Google Ads (formerly AdWords)
UK > Work from Home
The table below provides summary statistics for remote or hybrid contract work requiring Google Ads skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Google Ads over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.
| 6 months to 1 May 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 296 | - | 474 |
| Rank change year-on-year | - | - | +156 |
| Contract jobs citing Google Ads | 8 | 0 | 3 |
| As % of all contract jobs with a WFH option | 0.081% | - | 0.012% |
| As % of the Cloud Services category | 0.20% | - | 0.029% |
| Number of daily rates quoted | 7 | 0 | 3 |
| 10th Percentile | £236 | - | £385 |
| 25th Percentile | £271 | - | £400 |
| Median daily rate (50th Percentile) | £280 | - | £450 |
| Median % change year-on-year | - | - | +60.71% |
| 75th Percentile | £406 | - | £481 |
| 90th Percentile | £545 | - | £485 |
| UK median daily rate | £280 | - | £400 |
| % change year-on-year | - | - | +60.00% |
All Cloud Skills
Work from Home
Google Ads falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies with remote or hybrid options requiring cloud computing skills.
| Contract vacancies with a requirement for cloud computing skills | 3,940 | 5,557 | 10,236 |
| As % of all contract jobs with a WFH option | 39.78% | 36.21% | 39.59% |
| Number of daily rates quoted | 2,887 | 3,982 | 7,514 |
| 10th Percentile | £351 | £350 | £373 |
| 25th Percentile | £425 | £430 | £450 |
| Median daily rate (50th Percentile) | £523 | £525 | £550 |
| Median % change year-on-year | -0.38% | -4.55% | - |
| 75th Percentile | £630 | £638 | £650 |
| 90th Percentile | £750 | £738 | £743 |
| UK median daily rate | £520 | £525 | £550 |
| % change year-on-year | -0.95% | -4.55% | - |
| Number of hourly rates quoted | 42 | 89 | 125 |
| 10th Percentile | £16.00 | £15.50 | £16.43 |
| 25th Percentile | £25.25 | £17.00 | £21.31 |
| Median hourly rate | £35.00 | £26.00 | £55.00 |
| Median % change year-on-year | +34.62% | -52.73% | +83.33% |
| 75th Percentile | £70.63 | £50.25 | £70.00 |
| 90th Percentile | £92.50 | £64.37 | £78.40 |
| UK median hourly rate | £27.35 | £21.00 | £35.00 |
| % change year-on-year | +30.24% | -40.00% | +62.79% |
Google Ads
Trend for Jobs with a WFH Option
Job vacancies with remote working options citing Google Ads as a proportion of all IT jobs advertised.
Google Ads
Daily Rate Trend for Jobs with a WFH Option
3-month moving average daily rate quoted in job vacancies with remote working options citing Google Ads.
Google Ads
Daily Rate Histogram for Jobs with a WFH Option
Daily rate distribution for jobs with remote working options citing Google Ads over the 6 months to 1 May 2025.
Google Ads
Co-occurring Skills and Capabilities with WFH Options by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: