Senior CX and Engagement Strategist
- Location
- Manchester, England, United Kingdom
they engage their audiences, ensuring outcomes are value focused and that delivery of work is of the highest standard. Responsibilities Lead the strategic development of customer-centric strategies aligning audience insight, brand, content, new ways of working and technology to deliver clear, measurable outcomes. Establish CX Governance models … strategic requirements for the experience stack (CRM, CDP, AI) working with tech experts to ensure technical architectures are designed to deliver long‐term business intelligence and customer value. Establish measurement and optimisation frameworks that connect marketing and engagement activity to KPIs, using dashboards, reporting, and experimentation to improve performance. ...