Digital Marketing Job Trends in Birmingham

Digital Marketing
West Midlands > Birmingham

The table below provides summary statistics and salary benchmarking for jobs advertised in Birmingham requiring Digital Marketing skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 98 121 103
Rank change year-on-year +23 -18 +24
Permanent jobs citing Digital Marketing 10 9 6
As % of all permanent jobs in Birmingham 0.57% 0.50% 0.44%
As % of the Processes & Methodologies category 0.72% 0.53% 0.50%
Number of salaries quoted 6 2 5
10th Percentile - £45,250 £34,850
25th Percentile £26,250 £53,125 £46,250
Median annual salary (50th Percentile) £27,500 £67,500 £49,500
Median % change year-on-year -59.26% +36.36% -1.00%
75th Percentile £56,688 £83,125 £77,500
90th Percentile £78,000 £91,750 -
West Midlands median annual salary £32,125 £41,250 £42,500
% change year-on-year -22.12% -2.94% -15.00%

All Process & Methodology Skills
Birmingham

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Birmingham.

Permanent vacancies with a requirement for process or methodology skills 1,381 1,683 1,194
As % of all permanent jobs advertised in Birmingham 79.37% 93.29% 88.05%
Number of salaries quoted 979 784 1,009
10th Percentile £30,000 £37,500 £31,000
25th Percentile £42,000 £43,500 £40,000
Median annual salary (50th Percentile) £55,000 £57,500 £55,000
Median % change year-on-year -4.35% +4.55% -2.62%
75th Percentile £70,000 £73,750 £67,500
90th Percentile £82,500 £90,875 £82,500
West Midlands median annual salary £50,000 £55,000 £50,000
% change year-on-year -9.09% +10.00% -4.76%

Digital Marketing
Job Vacancy Trend in Birmingham

Historical trend showing the proportion of permanent IT job postings citing Digital Marketing relative to all permanent IT jobs advertised in Birmingham.

Digital Marketing job vacancy trend in Birmingham

Digital Marketing
Salary Trend in Birmingham

Salary distribution trend for jobs in Birmingham citing Digital Marketing.

Salary distribution trend for jobs in Birmingham citing Digital Marketing

Digital Marketing
Salary Histogram in Birmingham

Salary distribution for jobs citing Digital Marketing in Birmingham over the 6 months to 14 January 2026.

Salary histogram for Digital Marketing in Birmingham

Digital Marketing
Co-Occurring Skills & Capabilities in Birmingham by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (60.00%) SharePoint
Applications
1 1 (10.00%) Microsoft Excel
Cloud Services
1 1 (10.00%) AWS
1 1 (10.00%) Azure
1 1 (10.00%) GCP
1 1 (10.00%) SaaS
Communications & Networking
1 1 (10.00%) SMS
General
1 10 (100.00%) Marketing
2 8 (80.00%) Electronics
2 8 (80.00%) Finance
2 8 (80.00%) Manufacturing
2 8 (80.00%) Public Sector
2 8 (80.00%) Telecoms
3 7 (70.00%) Social Skills
4 1 (10.00%) Analytical Skills
4 1 (10.00%) Organisational Skills
4 1 (10.00%) Retail
Job Titles
1 6 (60.00%) Field Engineer
2 4 (40.00%) EPoS Engineer
2 4 (40.00%) EPoS Field Engineer
2 4 (40.00%) Field Service Engineer
2 4 (40.00%) Field Service Technician
3 3 (30.00%) Printer Engineer
4 2 (20.00%) EPoS Field Service Engineer
5 1 (10.00%) Agile Delivery Manager
5 1 (10.00%) CRM Executive
5 1 (10.00%) Desktop Support
5 1 (10.00%) Desktop Technician
5 1 (10.00%) Developer
5 1 (10.00%) Field Support Technician
5 1 (10.00%) Lead Developer
5 1 (10.00%) Printer Technician
5 1 (10.00%) Project Delivery Manager
5 1 (10.00%) Services Director
5 1 (10.00%) Software Developer
5 1 (10.00%) Support Engineer
5 1 (10.00%) Support Technician
Libraries, Frameworks & Software Standards
1 1 (10.00%) RESTful
Miscellaneous
1 6 (60.00%) Driving Licence
1 6 (60.00%) PDA
2 4 (40.00%) EPoS
3 1 (10.00%) Enterprise Software
3 1 (10.00%) Marketing Technology
3 1 (10.00%) Onboarding
Processes & Methodologies
1 8 (80.00%) Business Intelligence
1 8 (80.00%) Problem-Solving
1 8 (80.00%) Programme Management
2 6 (60.00%) Customer Service
2 6 (60.00%) Service Delivery
3 2 (20.00%) Analytics
3 2 (20.00%) Project Delivery
3 2 (20.00%) Roadmaps
4 1 (10.00%) Clean Code
4 1 (10.00%) Conflict Resolution
4 1 (10.00%) Customer Journey Map
4 1 (10.00%) Data Science
4 1 (10.00%) FinOps
4 1 (10.00%) IT Strategy
4 1 (10.00%) Journey Map
4 1 (10.00%) Sprint Planning
4 1 (10.00%) Strategic Thinking
4 1 (10.00%) Technical Leadership
4 1 (10.00%) Technology Roadmap
4 1 (10.00%) Technology Strategy
Programming Languages
1 1 (10.00%) Python
Qualifications
1 6 (60.00%) Security Cleared
2 1 (10.00%) DBS Check
Quality Assurance & Compliance
1 1 (10.00%) GDPR
Vendors
1 8 (80.00%) SAP
2 1 (10.00%) Salesforce
2 1 (10.00%) Salesforce Marketing Cloud