Google Analytics Job Trends in the East Midlands

Google Analytics (GA)
England > East Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the East Midlands requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 31 December 2025, with comparisons to the same periods in the previous two years.

6 months to
31 Dec 2025
Same period 2024 Same period 2023
Rank 131 126 114
Rank change year-on-year -5 -12 +27
Permanent jobs citing Google Analytics 6 4 6
As % of all permanent jobs in the East Midlands 0.24% 0.17% 0.37%
As % of the Cloud Services category 0.75% 0.59% 0.92%
Number of salaries quoted 6 3 6
10th Percentile £30,875 - £34,250
25th Percentile £37,500 - £38,500
Median annual salary (50th Percentile) £42,500 £31,000 £39,000
Median % change year-on-year +37.10% -20.51% +2.63%
75th Percentile £43,750 £39,250 £39,500
90th Percentile - £44,200 -
England median annual salary £40,000 £45,000 £46,750
% change year-on-year -11.11% -3.74% -6.50%

All Cloud Computing Skills
East Midlands

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in the East Midlands.

Permanent vacancies with a requirement for cloud computing skills 801 678 650
As % of all permanent jobs advertised in the East Midlands 31.77% 29.48% 40.05%
Number of salaries quoted 503 394 585
10th Percentile £25,875 £29,000 £31,875
25th Percentile £29,000 £34,000 £41,250
Median annual salary (50th Percentile) £42,500 £50,000 £52,500
Median % change year-on-year -15.00% -4.76% -
75th Percentile £63,750 £65,000 £65,000
90th Percentile £77,500 £77,500 £75,000
England median annual salary £60,000 £65,000 £62,500
% change year-on-year -7.69% +4.00% -3.85%

Google Analytics
Job Vacancy Trend in the East Midlands

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in the East Midlands.

Google Analytics job vacancy trend in the East Midlands

Google Analytics
Salary Trend in the East Midlands

Salary distribution trend for jobs in the East Midlands citing Google Analytics.

Salary distribution trend for jobs in the East Midlands citing Google Analytics

Google Analytics
Salary Histogram in the East Midlands

Salary distribution for jobs citing Google Analytics in the East Midlands over the 6 months to 31 December 2025.

Salary histogram for Google Analytics in the East Midlands

Google Analytics
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the East Midlands region over the 6 months to 31 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Northamptonshire +8 4 £42,500 +37.10%
Leicestershire - 1 £26,000 -
Lincolnshire - 1 £37,500 -
Google Analytics
England

Google Analytics
Co-Occurring Skills & Capabilities in the East Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (16.67%) WordPress
Applications
1 2 (33.33%) Adobe Creative Suite
2 1 (16.67%) Microsoft Office
Business Applications
1 3 (50.00%) Shopify
2 2 (33.33%) OpenCart
3 1 (16.67%) Magento
Cloud Services
1 2 (33.33%) Google Ads
1 2 (33.33%) Google Tag Manager
2 1 (16.67%) Figma
General
1 5 (83.33%) Marketing
2 2 (33.33%) Advertising
2 2 (33.33%) Analytical Skills
2 2 (33.33%) Retail
3 1 (16.67%) Social Skills
Job Titles
1 2 (33.33%) E-Commerce Manager
1 2 (33.33%) Paid Search Manager
1 2 (33.33%) PPC Manager
1 2 (33.33%) Search Manager
2 1 (16.67%) E-Commerce Marketing Manager
2 1 (16.67%) Marketing Manager
2 1 (16.67%) Web Manager
2 1 (16.67%) Website Manager
Libraries, Frameworks & Software Standards
1 1 (16.67%) CSS
1 1 (16.67%) HTML
Miscellaneous
1 3 (50.00%) Blog
2 2 (33.33%) Social Media
3 1 (16.67%) Graphic Design
Processes & Methodologies
1 6 (100.00%) Analytics
2 5 (83.33%) Digital Marketing
3 4 (66.67%) Marketing Strategy
3 4 (66.67%) SEO
4 3 (50.00%) Commercial Awareness
4 3 (50.00%) E-Commerce
4 3 (50.00%) Email Marketing
4 3 (50.00%) User Experience
5 2 (33.33%) Agile
5 2 (33.33%) Copywriting
5 2 (33.33%) Creative Marketing
5 2 (33.33%) Data Privacy
5 2 (33.33%) Infographics
5 2 (33.33%) Online Marketing
5 2 (33.33%) Order Management
5 2 (33.33%) Paid Search
5 2 (33.33%) Pay per click
5 2 (33.33%) Performance Monitoring
5 2 (33.33%) Problem-Solving
5 2 (33.33%) Time Management
Programming Languages
1 1 (16.67%) JavaScript
Quality Assurance & Compliance
1 3 (50.00%) Accessibility
2 1 (16.67%) GDPR
Vendors
1 6 (100.00%) Google
2 3 (50.00%) Microsoft
3 2 (33.33%) Adobe
3 2 (33.33%) Ahrefs
4 1 (16.67%) HubSpot
4 1 (16.67%) WooCommerce