Period
to 18 November 2017

The median annual salary for a Web Analytics Specialist was £40,000 in advertised job vacancies in London during the 6 months to 18 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Web Analytics Specialist
England > London
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 842 842 908
Rank change year-on-year 0 +66 +17
Permanent jobs requiring a Web Analytics Specialist 2 2 8
As % of all permanent IT jobs advertised in London 0.003% 0.003% 0.009%
As % of the Job Titles category 0.003% 0.003% 0.009%
Number of salaries quoted 2 2 1
London median annual salary £40,000 £50,000 £50,000
Median salary % change year-on-year -20.00% - -31.03%
10th Percentile £37,500 £47,500 £45,000
90th Percentile £42,500 £52,500 £55,000
England median annual salary £40,000 £30,000 £49,500
% change year-on-year +33.33% -39.39% -10.00%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
London
Permanent vacancies in London with a recognized job title 70770 72897 85692
% of permanent IT jobs with a recognized job title 94.34% 95.96% 96.00%
Number of salaries quoted 55623 62964 72725
London median annual salary £60,000 £57,500 £55,000
Median salary % change year-on-year +4.35% +4.55% +4.76%
10th Percentile £33,000 £32,500 £32,000
90th Percentile £90,000 £87,500 £85,000
England median annual salary £50,000 £47,500 £46,000
% change year-on-year +5.26% +3.26% +2.22%

Web Analytics Specialist
Job Vacancy Trend in London

Job postings that featured Web Analytics Specialist in the job title as a percentage of all IT jobs advertised in London.

Job vacancy trend for Web Analytics Specialist in London

Web Analytics Specialist
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics Specialist in London.

Salary trend for Web Analytics Specialist in London

Web Analytics Specialist Skill Set
Top 18 Co-occurring IT Skills in London

For the 6 months to 18 November 2017, Web Analytics Specialist job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region featuring Web Analytics Specialist in the job title.

1 2 (100.00%) E-Commerce
1 2 (100.00%) SEO
1 2 (100.00%) Web Analytics
1 2 (100.00%) Google
1 2 (100.00%) Pay per click
1 2 (100.00%) Marketing
1 2 (100.00%) Degree
1 2 (100.00%) Psychology
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Customer Insight
1 2 (100.00%) Analytics
1 2 (100.00%) User Experience
1 2 (100.00%) Optimizely
1 2 (100.00%) Hotjar
1 2 (100.00%) Digital Analytics
1 2 (100.00%) Affiliate Marketing
1 2 (100.00%) A/B Testing
1 2 (100.00%) Conversion Rate Optimisation

Web Analytics Specialist Skill Set
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 2 (100.00%) Marketing
Miscellaneous
1 2 (100.00%) User Experience
Processes & Methodologies
1 2 (100.00%) A/B Testing
1 2 (100.00%) Affiliate Marketing
1 2 (100.00%) Analytics
1 2 (100.00%) Conversion Rate Optimisation
1 2 (100.00%) Customer Insight
1 2 (100.00%) Digital Analytics
1 2 (100.00%) Digital Marketing
1 2 (100.00%) E-Commerce
1 2 (100.00%) Pay per click
1 2 (100.00%) Psychology
1 2 (100.00%) SEO
1 2 (100.00%) Web Analytics
Qualifications
1 2 (100.00%) Degree
Vendors
1 2 (100.00%) Google
1 2 (100.00%) Hotjar
1 2 (100.00%) Optimizely