Period
to 22 November 2017

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England > London
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 398 396 357
Rank change year-on-year -2 -39 -78
Permanent jobs citing SEO 557 556 785
As % of all permanent IT jobs advertised in London 0.74% 0.73% 0.89%
As % of the Processes & Methodologies category 0.81% 0.80% 1.00%
Number of salaries quoted 455 489 592
London median annual salary £42,500 £45,000 £45,000
Median salary % change year-on-year -5.56% - +5.88%
10th Percentile £27,500 £27,500 £27,500
90th Percentile £71,250 £78,750 £82,750
England median annual salary £35,432 £36,000 £36,000
% change year-on-year -1.58% - +2.86%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 69031 69078 78753
As % of all permanent IT jobs advertised in London 91.60% 90.65% 89.58%
Number of salaries quoted 53165 59470 66332
London median annual salary £60,000 £57,604 £55,000
Median salary % change year-on-year +4.16% +4.73% -
10th Percentile £35,000 £33,750 £33,000
90th Percentile £90,000 £88,750 £86,250
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

SEO
Job Vacancy Trend in London

Job postings citing SEO as a percentage of all IT jobs advertised in London.

Job vacancy trend for SEO in London

SEO
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in London.

Salary trend for SEO in London

SEO
Salary Histogram in London

The salary distribution of IT jobs citing SEO in London over the 6 months to 22 November 2017.

Salary histogram for SEO in London

SEO
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the London region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +43 110 £45,000 +9.09% 17
West London +14 45 £50,000 +11.11% 5
South London +14 34 £30,000 -14.29% 1
East London 0 7 £37,500 +20.97% 2
SEO
England

For the 6 months to 22 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for SEO.

1 304 (54.58%) Marketing
2 265 (47.58%) HTML
3 238 (42.73%) CSS
4 224 (40.22%) JavaScript
5 220 (39.50%) Analytics
6 181 (32.50%) User Experience
7 171 (30.70%) HTML5
8 166 (29.80%) Google
9 151 (27.11%) Google Analytics
10 148 (26.57%) Digital Marketing
11 146 (26.21%) CMS
12 126 (22.62%) Social Media
13 120 (21.54%) CSS3
14 115 (20.65%) Agile Software Development
15 112 (20.11%) Git (software)
16 110 (19.75%) jQuery
17 105 (18.85%) Degree
18 101 (18.13%) Sass
19 100 (17.95%) AngularJS
19 100 (17.95%) E-Commerce
20 94 (16.88%) Web Development
20 94 (16.88%) WordPress
21 92 (16.52%) Adobe
21 92 (16.52%) Analytical Skills
22 90 (16.16%) Pay per click
23 89 (15.98%) PHP
24 85 (15.26%) Front End Development
25 83 (14.90%) Photoshop
26 80 (14.36%) Content Management
27 75 (13.46%) Finance

SEO
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 146 (26.21%) CMS
2 94 (16.88%) WordPress
3 33 (5.92%) Sitecore CMS
4 31 (5.57%) EPiServer
5 24 (4.31%) SharePoint
6 17 (3.05%) Apache
7 11 (1.97%) Drupal
7 11 (1.97%) Umbraco
8 8 (1.44%) Adobe Experience Manager
8 8 (1.44%) Confluence
9 7 (1.26%) Apache Solr
9 7 (1.26%) Elasticsearch
9 7 (1.26%) nginx
9 7 (1.26%) SAS
10 6 (1.08%) IIS
11 4 (0.72%) Exchange Server 2007
11 4 (0.72%) Exchange Server 2013
11 4 (0.72%) MS Exchange
12 1 (0.18%) Cloud Foundry
12 1 (0.18%) Skype for Business
Applications
1 83 (14.90%) Photoshop
2 61 (10.95%) Microsoft Excel
3 36 (6.46%) Adobe Illustrator
4 29 (5.21%) Adobe Creative Suite
4 29 (5.21%) Microsoft Office
5 13 (2.33%) Microsoft PowerPoint
6 9 (1.62%) SPSS
7 5 (0.90%) Spreadsheet
8 3 (0.54%) InDesign
9 2 (0.36%) GIMP
9 2 (0.36%) HipChat
10 1 (0.18%) Fireworks
Business Applications
1 20 (3.59%) Eloqua
2 10 (1.80%) Adobe Campaign
3 7 (1.26%) Magento
4 5 (0.90%) SessionCam
4 5 (0.90%) Social Studio
5 4 (0.72%) Abakus
6 2 (0.36%) WebTrends
7 1 (0.18%) Salesforce.com CRM
7 1 (0.18%) Shopify
Cloud Services
1 151 (27.11%) Google Analytics
2 47 (8.44%) AdWords
3 29 (5.21%) Google Tag Manager
4 28 (5.03%) Amazon AWS
5 20 (3.59%) Microsoft Azure
6 16 (2.87%) npm
7 14 (2.51%) Adobe Analytics
8 7 (1.26%) GitHub
9 6 (1.08%) MailChimp
9 6 (1.08%) SaaS
10 5 (0.90%) Adobe Creative Cloud
11 4 (0.72%) Google Attribution 360
11 4 (0.72%) Office 365
12 3 (0.54%) PaaS
13 2 (0.36%) Dynamics 365
13 2 (0.36%) Google Cloud Platform
14 1 (0.18%) Basecamp
14 1 (0.18%) Heroku
14 1 (0.18%) IaaS
14 1 (0.18%) Trello
Communications & Networking
1 34 (6.10%) HTTP
2 21 (3.77%) Internet
3 14 (2.51%) DNS
3 14 (2.51%) SMS
4 11 (1.97%) Intranet
5 9 (1.62%) FTP
6 8 (1.44%) SMTP
7 4 (0.72%) DHCP
7 4 (0.72%) Firewall
7 4 (0.72%) LAN
7 4 (0.72%) SAN
7 4 (0.72%) TCP/IP
7 4 (0.72%) VPN
7 4 (0.72%) WAN
7 4 (0.72%) Wi-Fi
8 3 (0.54%) 4G
8 3 (0.54%) Broadband
Database & Business Intelligence
1 66 (11.85%) MySQL
2 40 (7.18%) SQL Server
3 20 (3.59%) NoSQL
4 19 (3.41%) MongoDB
5 18 (3.23%) Big Data
6 14 (2.51%) PostgreSQL
7 13 (2.33%) Couchbase
8 8 (1.44%) SQL Server 2005
9 7 (1.26%) Mixpanel
10 6 (1.08%) Power BI
11 5 (0.90%) Data Mining
11 5 (0.90%) Redis
11 5 (0.90%) Relational Database
12 4 (0.72%) MS Access
12 4 (0.72%) SQL Server 2000
12 4 (0.72%) SQL Server 2008
12 4 (0.72%) SQL Server 2012
13 3 (0.54%) Data Warehouse
13 3 (0.54%) Endeca
13 3 (0.54%) QlikView
Development Applications
1 112 (20.11%) Git (software)
2 51 (9.16%) gulp
3 45 (8.08%) Karma Test Runner
4 38 (6.82%) Mocha
5 34 (6.10%) Jasmine
6 27 (4.85%) Grunt
6 27 (4.85%) webpack
7 26 (4.67%) JIRA
8 25 (4.49%) Selenium
9 23 (4.13%) TeamCity
10 21 (3.77%) Team Foundation Server
11 19 (3.41%) Octopus Deploy
12 18 (3.23%) Visual Studio
13 16 (2.87%) Subversion
14 15 (2.69%) Bitbucket
14 15 (2.69%) Bower
15 14 (2.51%) QUnit
16 13 (2.33%) Protractor
16 13 (2.33%) Sinon.JS
17 12 (2.15%) Babel
General
1 304 (54.58%) Marketing
2 75 (13.46%) Finance
3 64 (11.49%) Advertising
3 64 (11.49%) Retail
4 21 (3.77%) Publishing
5 20 (3.59%) Games
6 18 (3.23%) Banking
7 15 (2.69%) Legal
8 8 (1.44%) Telecoms
9 7 (1.26%) Manufacturing
10 6 (1.08%) Pharmaceutical
11 5 (0.90%) Law
11 5 (0.90%) Multimedia
12 4 (0.72%) Automotive
12 4 (0.72%) Music Industry
13 3 (0.54%) Back Office
13 3 (0.54%) Electronics
13 3 (0.54%) French Language
14 2 (0.36%) Financial Institution
14 2 (0.36%) International Banking
Job Titles
1 200 (35.91%) Developer
2 74 (13.29%) Front End Developer (Client-Side Developer)
3 47 (8.44%) Analyst
4 45 (8.08%) Web Developer
5 31 (5.57%) PHP Developer
6 30 (5.39%) PPC Manager
7 29 (5.21%) Account Manager
7 29 (5.21%) SEO Manager
8 26 (4.67%) JavaScript Developer
8 26 (4.67%) Lead Developer
9 25 (4.49%) PPC Account Manager
10 23 (4.13%) Designer
11 22 (3.95%) Full Stack Developer
11 22 (3.95%) Marketing Manager
11 22 (3.95%) Senior Developer
11 22 (3.95%) WordPress Developer
12 20 (3.59%) Social Media Manager
13 16 (2.87%) .NET Developer
13 16 (2.87%) Digital Marketing Manager
13 16 (2.87%) Front End Web Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 265 (47.58%) HTML
2 238 (42.73%) CSS
3 171 (30.70%) HTML5
4 120 (21.54%) CSS3
5 110 (19.75%) jQuery
6 101 (18.13%) Sass
7 100 (17.95%) AngularJS
8 60 (10.77%) .NET
9 52 (9.34%) React
10 46 (8.26%) LESS
11 41 (7.36%) Node.js
12 39 (7.00%) Twitter Bootstrap
13 37 (6.64%) Backbone.js
14 33 (5.92%) LAMP
15 26 (4.67%) REST
16 25 (4.49%) Chai
17 23 (4.13%) RESTful
18 20 (3.59%) Ajax
19 18 (3.23%) Ember.js
20 17 (3.05%) DOM
Miscellaneous
1 181 (32.50%) User Experience
2 126 (22.62%) Social Media
3 92 (16.52%) Analytical Skills
4 32 (5.75%) Fintech
5 28 (5.03%) Mobile App
6 27 (4.85%) Computer Science
7 19 (3.41%) Blog
8 18 (3.23%) Algorithms
9 14 (2.51%) Digital Media
10 13 (2.33%) Animation
10 13 (2.33%) Cloud Native
11 8 (1.44%) Management Information System
12 6 (1.08%) Enterprise Software
12 6 (1.08%) Graphic Design
12 6 (1.08%) Greenfield Project
12 6 (1.08%) Tandem
12 6 (1.08%) Virtual Team
13 5 (0.90%) Freedom of Information
13 5 (0.90%) Marketing Technology
13 5 (0.90%) W3C
Operating Systems
1 35 (6.28%) Linux
2 7 (1.26%) Unix
2 7 (1.26%) Windows
3 5 (0.90%) Apple iOS
3 5 (0.90%) Windows 10
4 4 (0.72%) Windows 2000 Server
4 4 (0.72%) Windows 7
4 4 (0.72%) Windows 8
4 4 (0.72%) Windows Server
4 4 (0.72%) Windows Server 2003
4 4 (0.72%) Windows Server 2008
5 2 (0.36%) Android
6 1 (0.18%) Mac OS X
Processes & Methodologies
1 220 (39.50%) Analytics
2 148 (26.57%) Digital Marketing
3 115 (20.65%) Agile Software Development
4 100 (17.95%) E-Commerce
5 94 (16.88%) Web Development
6 90 (16.16%) Pay per click
7 85 (15.26%) Front End Development
8 80 (14.36%) Content Management
9 73 (13.11%) Responsive Web Design
10 63 (11.31%) MVC
11 49 (8.80%) Web Analytics
12 44 (7.90%) TDD
13 41 (7.36%) Content Marketing
14 40 (7.18%) Scrum
15 38 (6.82%) Project Management
15 38 (6.82%) Web Design
16 37 (6.64%) Actionable Insight
17 33 (5.92%) CRM
18 32 (5.75%) Marketing Strategy
18 32 (5.75%) Wireframes
Programming Languages
1 224 (40.22%) JavaScript
2 89 (15.98%) PHP
3 66 (11.85%) SQL
4 37 (6.64%) Java
5 31 (5.57%) ES6
6 28 (5.03%) Python
7 25 (4.49%) C#
8 13 (2.33%) Ruby
9 9 (1.62%) PowerShell
10 8 (1.44%) TypeScript
11 7 (1.26%) Perl
12 4 (0.72%) Groovy
13 3 (0.54%) Apple Swift
14 2 (0.36%) C
14 2 (0.36%) R
14 2 (0.36%) VBA
15 1 (0.18%) Apex Code
15 1 (0.18%) PL/SQL
15 1 (0.18%) Scala
15 1 (0.18%) VB
Qualifications
1 105 (18.85%) Degree
2 7 (1.26%) Master's Degree
3 6 (1.08%) Numerate Degree
4 5 (0.90%) ISEB
5 3 (0.54%) CCNA
5 3 (0.54%) CCNP
5 3 (0.54%) Cisco Certification
5 3 (0.54%) Computer Science Degree
5 3 (0.54%) Network+ Certification
6 2 (0.36%) Security Cleared
7 1 (0.18%) DV Cleared
7 1 (0.18%) ITIL Certification
7 1 (0.18%) MBA
7 1 (0.18%) PRINCE2 Certification
Quality Assurance & Compliance
1 24 (4.31%) Actionable Recommendations
2 14 (2.51%) QA
3 2 (0.36%) Data Quality
4 1 (0.18%) PCI DSS
System Software
1 7 (1.26%) Varnish
2 4 (0.72%) Active Directory
2 4 (0.72%) Hyper-V
2 4 (0.72%) Virtual Machines
2 4 (0.72%) Xen
3 2 (0.36%) Docker
Systems Management
1 10 (1.80%) cPanel
2 7 (1.26%) Opscode Chef
2 7 (1.26%) Puppet
3 4 (0.72%) Backup Exec
3 4 (0.72%) McAfee ePO
3 4 (0.72%) Norton AntiVirus
3 4 (0.72%) Symantec Enterprise Vault
Vendors
1 166 (29.80%) Google
2 92 (16.52%) Adobe
3 53 (9.52%) Microsoft
4 36 (6.46%) Sitecore
5 29 (5.21%) Facebook
6 27 (4.85%) Optimizely
7 25 (4.49%) Marketo
8 21 (3.77%) Twitter
9 19 (3.41%) Salesforce.com
10 12 (2.15%) Apple
11 11 (1.97%) Demandware
11 11 (1.97%) Zend
12 10 (1.80%) Tableau
13 8 (1.44%) Qubit
14 7 (1.26%) Monetate
14 7 (1.26%) Salesforce Marketing Cloud
15 5 (0.90%) Alias
15 5 (0.90%) Cadence
15 5 (0.90%) Hootsuite
15 5 (0.90%) WooCommerce