Period
to 22 July 2019

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 22 July 2019 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England > London
6 months to
22 Jul 2019
Same period 2018 Same period 2017
Rank 432 401 415
Rank change year-on-year -31 +14 +5
Permanent jobs citing SEO 326 534 528
As % of all permanent IT jobs advertised in London 0.57% 0.76% 0.72%
As % of the Processes & Methodologies category 0.61% 0.82% 0.77%
Number of salaries quoted 249 425 407
London median annual salary £52,500 £50,000 £45,000
Median salary % change year-on-year +5.00% +11.11% +3.45%
10th Percentile £31,000 £27,500 £30,000
90th Percentile £83,000 £73,250 £75,000
England median annual salary £44,500 £40,000 £37,500
% change year-on-year +11.25% +6.67% +7.14%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 53,613 65,481 68,797
As % of all permanent IT jobs advertised in London 92.96% 92.68% 93.17%
Number of salaries quoted 43,527 52,468 54,589
London median annual salary £65,000 £60,000 £60,000
Median salary % change year-on-year +8.33% - +4.35%
10th Percentile £36,250 £35,000 £35,000
90th Percentile £97,500 £95,000 £90,000
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +2.04%

SEO
Job Vacancy Trend in London

Job postings citing SEO as a percentage of all IT jobs advertised in London.

Job vacancy trend for SEO in London

SEO
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in London.

Salary trend for SEO in London

SEO
Salary Histogram in London

The salary distribution of IT jobs citing SEO in London over the 6 months to 22 July 2019.

Salary histogram for SEO in London

SEO
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the London region over the 6 months to 22 July 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +14 90 £55,000 +10.00% 8
South London -24 16 £47,548 +35.21%
West London -18 10 £52,500 +10.53% 20
East London +32 2 £48,750 -7.14% 5
North London +1 1 £52,500 -6.67% 1
SEO
England

For the 6 months to 22 July 2019, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for SEO.

1 160 (49.08%) Marketing
2 140 (42.94%) JavaScript
3 130 (39.88%) HTML
4 125 (38.34%) CSS
5 119 (36.50%) Analytics
6 101 (30.98%) User Experience
7 85 (26.07%) Digital Marketing
8 80 (24.54%) Agile Software Development
9 79 (24.23%) Google
10 75 (23.01%) Finance
11 73 (22.39%) CMS
12 69 (21.17%) Git (software)
13 66 (20.25%) Social Media
14 65 (19.94%) E-Commerce
15 64 (19.63%) Google Analytics
15 64 (19.63%) jQuery
16 53 (16.26%) Pay per click
16 53 (16.26%) Web Development
17 51 (15.64%) AngularJS
18 49 (15.03%) MySQL
19 48 (14.72%) SQL
20 47 (14.42%) Degree
21 44 (13.50%) CSS3
22 42 (12.88%) Analytical Skills
22 42 (12.88%) Front End Development
22 42 (12.88%) .NET
23 41 (12.58%) React
24 40 (12.27%) HTML5
24 40 (12.27%) B2B
24 40 (12.27%) Adobe

SEO
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 73 (22.39%) CMS
2 32 (9.82%) WordPress
3 21 (6.44%) Drupal
4 11 (3.37%) Adobe Experience Manager
4 11 (3.37%) Sitecore CMS
5 9 (2.76%) Confluence
6 5 (1.53%) Elasticsearch
7 3 (0.92%) Headless CMS
7 3 (0.92%) SharePoint
8 2 (0.61%) Apache Spark
8 2 (0.61%) Exchange Server 2007
8 2 (0.61%) Exchange Server 2013
8 2 (0.61%) MS Exchange
8 2 (0.61%) WebSphere
9 1 (0.31%) Moodle
Applications
1 38 (11.66%) Photoshop
2 29 (8.90%) Microsoft Excel
3 21 (6.44%) Adobe Illustrator
4 16 (4.91%) Microsoft Office
4 16 (4.91%) Microsoft PowerPoint
5 11 (3.37%) MS Visio
6 10 (3.07%) Microsoft Project
7 7 (2.15%) InDesign
7 7 (2.15%) Zeplin
8 3 (0.92%) Sketch
9 2 (0.61%) Adobe Creative Suite
9 2 (0.61%) Adobe XD
9 2 (0.61%) Fireworks
9 2 (0.61%) Marvel
9 2 (0.61%) Spreadsheet
10 1 (0.31%) Acrobat
10 1 (0.31%) Adobe Premiere
10 1 (0.31%) Chatbot
10 1 (0.31%) InVision
10 1 (0.31%) OmniGraffle
Business Applications
1 4 (1.23%) Shopify
1 4 (1.23%) WebTrends
2 2 (0.61%) Eloqua
2 2 (0.61%) NetSuite
3 1 (0.31%) Magento
3 1 (0.31%) SAP Hybris
Cloud Services
1 64 (19.63%) Google Analytics
2 20 (6.13%) Amazon AWS
3 17 (5.21%) Serverless
4 15 (4.60%) Microsoft Azure
5 13 (3.99%) AdWords
6 12 (3.68%) SaaS
7 9 (2.76%) GitHub
8 8 (2.45%) Salesforce Service Cloud
9 7 (2.15%) Basecamp
9 7 (2.15%) Google Tag Manager
10 6 (1.84%) Adobe Analytics
10 6 (1.84%) Office 365
10 6 (1.84%) Yarn
11 4 (1.23%) Apigee
11 4 (1.23%) AWS CloudFormation
11 4 (1.23%) npm
12 3 (0.92%) AWS Lambda
12 3 (0.92%) Fastly
12 3 (0.92%) Google Docs
12 3 (0.92%) Google Sheets
Communications & Networking
1 4 (1.23%) Extranet
2 3 (0.92%) Internet
3 2 (0.61%) SAN
4 1 (0.31%) HTTP
4 1 (0.31%) Intranet
4 1 (0.31%) Remote Desktop
Database & Business Intelligence
1 49 (15.03%) MySQL
2 26 (7.98%) Redis
3 25 (7.67%) NoSQL
4 5 (1.53%) Big Data
5 3 (0.92%) SQL Server
6 2 (0.61%) phpMyAdmin
6 2 (0.61%) SQL Server 2005
6 2 (0.61%) SQL Server 2008
6 2 (0.61%) SQL Server 2012
7 1 (0.31%) BigQuery
7 1 (0.31%) Mixpanel
7 1 (0.31%) MongoDB
7 1 (0.31%) Power BI
7 1 (0.31%) RDBMS
7 1 (0.31%) Relational Database
Development Applications
1 69 (21.17%) Git (software)
2 26 (7.98%) Selenium
3 25 (7.67%) JIRA
3 25 (7.67%) NUnit
3 25 (7.67%) SpecFlow
3 25 (7.67%) Team Foundation Server
4 16 (4.91%) webpack
5 11 (3.37%) Bundler
6 6 (1.84%) Visual Studio
7 5 (1.53%) Mocha
7 5 (1.53%) Visual Studio Code
7 5 (1.53%) WebDriver
8 4 (1.23%) gulp
8 4 (1.23%) Jenkins
9 3 (0.92%) Ant
9 3 (0.92%) Maven
9 3 (0.92%) Mercurial
9 3 (0.92%) Sinon.JS
9 3 (0.92%) Subversion
10 2 (0.61%) Axure RP
General
1 160 (49.08%) Marketing
2 75 (23.01%) Finance
3 30 (9.20%) Retail
4 18 (5.52%) Games
5 15 (4.60%) Advertising
5 15 (4.60%) Financial Institution
6 13 (3.99%) Brand Awareness
7 12 (3.68%) Banking
8 11 (3.37%) Legal
9 6 (1.84%) Online Betting
10 5 (1.53%) Law
11 3 (0.92%) Military
11 3 (0.92%) Publishing
12 2 (0.61%) Automotive
12 2 (0.61%) Back Office
12 2 (0.61%) Local Government
13 1 (0.31%) iGaming
13 1 (0.31%) Manufacturing
13 1 (0.31%) Multimedia
13 1 (0.31%) Telecoms
Job Titles
1 107 (32.82%) Developer
2 38 (11.66%) Front End Developer (Client-Side Developer)
3 26 (7.98%) C# Developer
4 25 (7.67%) Analyst
4 25 (7.67%) Marketing Manager
5 24 (7.36%) .NET Developer
5 24 (7.36%) C# .NET Developer
6 22 (6.75%) Digital Marketing Manager
7 21 (6.44%) Project Manager
8 20 (6.13%) SEO Manager
9 17 (5.21%) Marketing Executive
10 16 (4.91%) ASP.NET Developer
10 16 (4.91%) ASP.NET MVC Developer
10 16 (4.91%) C# ASP.NET Developer
11 15 (4.60%) Angular Developer
11 15 (4.60%) PHP Developer
12 14 (4.29%) Web Developer
13 13 (3.99%) Senior Developer
14 11 (3.37%) Campaign Manager
14 11 (3.37%) Digital Project Manager
Libraries, Frameworks & Software Standards
1 130 (39.88%) HTML
2 125 (38.34%) CSS
3 64 (19.63%) jQuery
4 51 (15.64%) AngularJS
5 44 (13.50%) CSS3
6 42 (12.88%) .NET
7 41 (12.58%) React
8 40 (12.27%) HTML5
9 38 (11.66%) REST
10 37 (11.35%) Web Services
11 31 (9.51%) Sass
12 26 (7.98%) ASP.NET
13 25 (7.67%) ASP.NET Web API
13 25 (7.67%) RabbitMQ
14 21 (6.44%) .NET Core
15 20 (6.13%) Node.js
16 18 (5.52%) Twitter Bootstrap
17 17 (5.21%) LESS
18 16 (4.91%) ASP.NET MVC
19 9 (2.76%) Jest
Miscellaneous
1 101 (30.98%) User Experience
2 66 (20.25%) Social Media
3 42 (12.88%) Analytical Skills
4 23 (7.06%) Blog
5 12 (3.68%) Mobile App
6 10 (3.07%) e-Learning
7 8 (2.45%) Algorithms
7 8 (2.45%) Smartphone
7 8 (2.45%) Taxonomies
8 7 (2.15%) Self-Motivation
8 7 (2.15%) W3C
9 6 (1.84%) Digital Media
10 4 (1.23%) FMCG
10 4 (1.23%) Smart Energy
11 2 (0.61%) Analytical Mindset
11 2 (0.61%) Management Information System
11 2 (0.61%) Marketing Technology
11 2 (0.61%) Video\Live Streaming
11 2 (0.61%) Virtual Team
12 1 (0.31%) Animation
Operating Systems
1 28 (8.59%) Windows
2 5 (1.53%) Linux
3 3 (0.92%) Windows Server
3 3 (0.92%) Windows Server 2003
4 2 (0.61%) Mac OS X
4 2 (0.61%) Windows 2000 Server
4 2 (0.61%) Windows Server 2008
5 1 (0.31%) Android
5 1 (0.31%) Apple iOS
5 1 (0.31%) Unix
5 1 (0.31%) Windows 10
Processes & Methodologies
1 119 (36.50%) Analytics
2 85 (26.07%) Digital Marketing
3 80 (24.54%) Agile Software Development
4 65 (19.94%) E-Commerce
5 53 (16.26%) Pay per click
5 53 (16.26%) Web Development
6 42 (12.88%) Front End Development
7 40 (12.27%) B2B
7 40 (12.27%) Content Management
8 36 (11.04%) B2C
9 35 (10.74%) MVC
9 35 (10.74%) TDD
10 34 (10.43%) Project Management
10 34 (10.43%) Stakeholder Management
11 32 (9.82%) BDD
11 32 (9.82%) Email Marketing
12 31 (9.51%) Marketing Strategy
13 28 (8.59%) Responsive Web Design
14 27 (8.28%) Scrum
14 27 (8.28%) Unit Testing
Programming Languages
1 140 (42.94%) JavaScript
2 48 (14.72%) SQL
3 39 (11.96%) PHP
4 32 (9.82%) C#
5 25 (7.67%) ES6
6 23 (7.06%) Java
7 13 (3.99%) Python
8 6 (1.84%) TypeScript
9 5 (1.53%) Go
9 5 (1.53%) Ruby
10 4 (1.23%) Perl
11 3 (0.92%) C
12 2 (0.61%) PowerShell
13 1 (0.31%) PHP 5
Qualifications
1 47 (14.42%) Degree
2 10 (3.07%) Computer Science Degree
3 3 (0.92%) DBS Check
4 2 (0.61%) MCSE
4 2 (0.61%) Microsoft Certification
4 2 (0.61%) Security Cleared
5 1 (0.31%) IIBA
5 1 (0.31%) ISEB
5 1 (0.31%) ITIL Certification
5 1 (0.31%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 11 (3.37%) QA
2 5 (1.53%) GDPR
3 1 (0.31%) PMO
System Software
1 7 (2.15%) Docker
2 3 (0.92%) Hyper-V
3 2 (0.61%) Virtual Machines
4 1 (0.31%) Active Directory
Systems Management
1 6 (1.84%) Terraform
2 5 (1.53%) TeamSite
3 1 (0.31%) Jamf Pro
3 1 (0.31%) Kubernetes
3 1 (0.31%) SCCM
Vendors
1 79 (24.23%) Google
2 40 (12.27%) Adobe
3 25 (7.67%) Facebook
4 22 (6.75%) Salesforce.com
5 19 (5.83%) Microsoft
6 18 (5.52%) Twitter
7 15 (4.60%) Screaming Frog
8 13 (3.99%) HubSpot
8 13 (3.99%) Sitecore
9 12 (3.68%) Demandware
10 10 (3.07%) Instagram
11 8 (2.45%) YouTube
12 5 (1.53%) DeepCrawl
13 4 (1.23%) Alibaba
13 4 (1.23%) Marketo
13 4 (1.23%) Zend
14 3 (0.92%) Pardot
14 3 (0.92%) Sencha
14 3 (0.92%) Tableau
14 3 (0.92%) Tealium