Period
to 12 May 2021

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 12 May 2021 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England > London
6 months to
12 May 2021
Same period 2020 Same period 2019
Rank 379 474 452
Rank change year-on-year +95 -22 -61
Permanent jobs citing SEO 216 172 342
As % of all permanent jobs advertised in London 0.65% 0.42% 0.58%
As % of the Processes & Methodologies category 0.69% 0.45% 0.62%
Number of salaries quoted 102 150 243
10th Percentile £31,250 £32,500 £30,000
25th Percentile £40,313 £40,250 £39,241
Median annual salary (50th Percentile) £52,500 £55,000 £52,500
Median % change year-on-year -4.55% +4.76% +10.53%
75th Percentile £65,000 £65,000 £63,750
90th Percentile £73,625 £72,750 £85,000
England median annual salary £42,750 £45,000 £42,500
% change year-on-year -5.00% +5.88% +13.33%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 31,193 38,372 54,753
As % of all permanent IT jobs advertised in London 93.97% 93.90% 92.95%
Number of salaries quoted 23,925 31,232 44,684
10th Percentile £42,500 £38,000 £36,250
25th Percentile £52,500 £50,000 £47,500
Median annual salary (50th Percentile) £70,000 £66,750 £65,000
Median % change year-on-year +4.87% +2.69% +8.33%
75th Percentile £87,500 £85,000 £81,250
90th Percentile £105,000 £102,500 £97,500
England median annual salary £55,000 £55,000 £52,500
% change year-on-year - +4.76% +5.00%

SEO
Job Vacancy Trend in London

Job postings citing SEO as a proportion of all IT jobs advertised in London.

Job vacancy trend for SEO in London

SEO
Salary Trend in London

3-month moving average salary quoted in jobs citing SEO in London.

Salary trend for SEO in London

SEO
Salary Histogram in London

Salary distribution for jobs citing SEO in London over the 6 months to 12 May 2021.

Salary histogram for SEO in London

SEO
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the London region over the 6 months to 12 May 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +32 26 £45,000 -18.18% 12
South London +20 5 £60,000 +38.64% 1
West London +28 4 £48,000 -6.34% 7
East London +17 3 - - 2
SEO
England

For the 6 months to 12 May 2021, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for SEO.

1 88 (40.74%) Analytics
2 85 (39.35%) Marketing
3 83 (38.43%) HTML
4 79 (36.57%) JavaScript
5 69 (31.94%) CSS
6 66 (30.56%) User Experience
7 65 (30.09%) Social Skills
8 62 (28.70%) E-Commerce
9 60 (27.78%) Agile Software Development
10 54 (25.00%) Front End Development
11 53 (24.54%) Git (software)
12 50 (23.15%) CMS
13 47 (21.76%) Google
14 44 (20.37%) Digital Marketing
14 44 (20.37%) Sass
15 43 (19.91%) Finance
16 42 (19.44%) Social Media
17 37 (17.13%) ES6
18 36 (16.67%) React
19 35 (16.20%) Retail
19 35 (16.20%) Project Management
20 33 (15.28%) Unit Testing
20 33 (15.28%) HTML5
20 33 (15.28%) Web Development
21 32 (14.81%) Scrum
22 31 (14.35%) JIRA
22 31 (14.35%) CSS3
23 30 (13.89%) Google Analytics
24 27 (12.50%) Degree
25 25 (11.57%) Problem-Solving

SEO
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 50 (23.15%) CMS
2 21 (9.72%) WordPress
3 16 (7.41%) Confluence
4 8 (3.70%) Drupal
5 4 (1.85%) Headless CMS
5 4 (1.85%) Oracle SOA Suite
5 4 (1.85%) Umbraco
6 3 (1.39%) EPiServer
7 2 (0.93%) Apache
7 2 (0.93%) nginx
7 2 (0.93%) Sitecore CMS
8 1 (0.46%) IBM Domino
Applications
1 16 (7.41%) Photoshop
2 8 (3.70%) Adobe Premiere
2 8 (3.70%) UXPin
3 5 (2.31%) Sketch
4 4 (1.85%) Microsoft Excel
5 3 (1.39%) Figma
5 3 (1.39%) GIMP
5 3 (1.39%) Microsoft Office
5 3 (1.39%) Microsoft PowerPoint
6 1 (0.46%) Microsoft Project
6 1 (0.46%) Zeplin
Business Applications
1 21 (9.72%) Shopify
2 15 (6.94%) Payment Gateway
3 4 (1.85%) Magento
4 2 (0.93%) WebTrends
5 1 (0.46%) Odoo
Cloud Services
1 30 (13.89%) Google Analytics
2 22 (10.19%) AWS
3 14 (6.48%) Azure
4 13 (6.02%) npm
5 11 (5.09%) SaaS
6 9 (4.17%) GCP
7 6 (2.78%) Serverless
8 5 (2.31%) Fastly
8 5 (2.31%) GitHub
9 4 (1.85%) Adobe Analytics
9 4 (1.85%) AdWords
9 4 (1.85%) AWS Lambda
10 3 (1.39%) Amazon Cognito
10 3 (1.39%) Attraqt
10 3 (1.39%) AWS Data Pipeline
10 3 (1.39%) Google Data Studio
10 3 (1.39%) PaaS
10 3 (1.39%) Power Platform
10 3 (1.39%) Yarn
11 2 (0.93%) Trello
Communications & Networking
1 5 (2.31%) DAB
1 5 (2.31%) SSH
2 3 (1.39%) DNS
2 3 (1.39%) Wireless
3 2 (0.93%) Internet
3 2 (0.93%) SMS
4 1 (0.46%) DHCP
4 1 (0.46%) Firewall
4 1 (0.46%) HTTP
4 1 (0.46%) VoIP
Database & Business Intelligence
1 7 (3.24%) Relational Database
2 4 (1.85%) SQL Server
3 3 (1.39%) Amazon DynamoDB
3 3 (1.39%) Azure SQL Database
3 3 (1.39%) MySQL
3 3 (1.39%) PostgreSQL
3 3 (1.39%) Power BI
Development Applications
1 53 (24.54%) Git (software)
2 31 (14.35%) JIRA
3 17 (7.87%) Storybook
4 15 (6.94%) gulp
4 15 (6.94%) Mocha
5 10 (4.63%) webpack
6 8 (3.70%) Bower
7 6 (2.78%) Babel
7 6 (2.78%) Jasmine
8 5 (2.31%) Bitbucket
8 5 (2.31%) Jenkins
8 5 (2.31%) Karma Test Runner
9 4 (1.85%) GitLab
9 4 (1.85%) JSUnit
10 2 (0.93%) Dreamweaver
10 2 (0.93%) ESLint
10 2 (0.93%) git-flow
11 1 (0.46%) Browser DevTools
11 1 (0.46%) Grunt
11 1 (0.46%) Visual Studio
General
1 85 (39.35%) Marketing
2 65 (30.09%) Social Skills
3 43 (19.91%) Finance
4 35 (16.20%) Retail
5 24 (11.11%) Analytical Skills
6 21 (9.72%) Publishing
7 16 (7.41%) Advertising
8 14 (6.48%) Legal
9 11 (5.09%) Games
10 9 (4.17%) Influencing Skills
11 5 (2.31%) Law
11 5 (2.31%) Multimedia
11 5 (2.31%) Presentation Skills
12 4 (1.85%) Local Government
13 3 (1.39%) Organisational Skills
13 3 (1.39%) Pharmaceutical
13 3 (1.39%) Public Sector
14 2 (0.93%) Brand Awareness
14 2 (0.93%) French Language
14 2 (0.93%) Police
Job Titles
1 70 (32.41%) Developer
2 44 (20.37%) Front End Developer (Client-Side Developer)
3 24 (11.11%) Project Manager
4 20 (9.26%) Senior Developer
5 16 (7.41%) Senior Front-End Developer
6 15 (6.94%) Digital Marketing Manager
6 15 (6.94%) Marketing Manager
7 14 (6.48%) Software Project Manager
8 12 (5.56%) E-Commerce Manager
8 12 (5.56%) Web Developer
9 11 (5.09%) Software Manager
10 10 (4.63%) Senior Manager
11 9 (4.17%) Analyst
12 8 (3.70%) Agile Project Manager
12 8 (3.70%) Delivery Manager
12 8 (3.70%) Delivery Project Manager
12 8 (3.70%) E-Commerce Project Manager
12 8 (3.70%) Product Manager
13 7 (3.24%) Digital Product Manager
13 7 (3.24%) Software Delivery Project Manager
Libraries, Frameworks & Software Standards
1 83 (38.43%) HTML
2 69 (31.94%) CSS
3 44 (20.37%) Sass
4 36 (16.67%) React
5 33 (15.28%) HTML5
6 31 (14.35%) CSS3
7 24 (11.11%) Node.js
8 23 (10.65%) Web Services
9 19 (8.80%) Jest
10 16 (7.41%) AngularJS
10 16 (7.41%) Vue.js
11 15 (6.94%) Enzyme
11 15 (6.94%) JSON
11 15 (6.94%) React Native
11 15 (6.94%) RESTful
11 15 (6.94%) SVG
12 13 (6.02%) jQuery
13 12 (5.56%) Next.js
14 10 (4.63%) OLE
14 10 (4.63%) REST
Miscellaneous
1 66 (30.56%) User Experience
2 42 (19.44%) Social Media
3 20 (9.26%) iPad
4 18 (8.33%) Wiki
5 11 (5.09%) Blog
6 10 (4.63%) Video Editing
7 9 (4.17%) Mobile App
8 8 (3.70%) Data Structures
9 7 (3.24%) Photography
10 5 (2.31%) BBC
11 4 (1.85%) Online Gambling
11 4 (1.85%) Self-Motivation
12 3 (1.39%) Analytical Mindset
12 3 (1.39%) Marketing Technology
12 3 (1.39%) Video on Demand
13 2 (0.93%) Animation
13 2 (0.93%) Augmented Reality
13 2 (0.93%) FMCG
13 2 (0.93%) Social Gaming
13 2 (0.93%) Virtual Team
Operating Systems
1 5 (2.31%) Windows
2 3 (1.39%) Android
3 2 (0.93%) Mac OS
4 1 (0.46%) Linux
4 1 (0.46%) Windows 7
4 1 (0.46%) Windows Server
4 1 (0.46%) Windows Server 2016
Processes & Methodologies
1 88 (40.74%) Analytics
2 62 (28.70%) E-Commerce
3 60 (27.78%) Agile Software Development
4 54 (25.00%) Front End Development
5 44 (20.37%) Digital Marketing
6 35 (16.20%) Project Management
7 33 (15.28%) Unit Testing
7 33 (15.28%) Web Development
8 32 (14.81%) Scrum
9 25 (11.57%) Problem-Solving
9 25 (11.57%) Project Delivery
10 22 (10.19%) Pay per click
10 22 (10.19%) Software Engineering
11 21 (9.72%) Line Management
11 21 (9.72%) Microservices
12 19 (8.80%) B2B
12 19 (8.80%) Personalization
12 19 (8.80%) Software Delivery
13 18 (8.33%) Mentoring
14 17 (7.87%) Data Management
Programming Languages
1 79 (36.57%) JavaScript
2 37 (17.13%) ES6
3 22 (10.19%) TypeScript
4 20 (9.26%) PHP
5 17 (7.87%) Java
6 10 (4.63%) SQL
7 5 (2.31%) C#
7 5 (2.31%) Python
7 5 (2.31%) R
8 4 (1.85%) ES7
8 4 (1.85%) PL/SQL
9 3 (1.39%) Go
9 3 (1.39%) Rust
10 1 (0.46%) Apple Swift
10 1 (0.46%) Bash Shell
10 1 (0.46%) C
10 1 (0.46%) JSX
10 1 (0.46%) Objective-C
10 1 (0.46%) PHP 7
Qualifications
1 27 (12.50%) Degree
2 16 (7.41%) Master's Degree
3 4 (1.85%) Security Cleared
4 3 (1.39%) PRINCE2 Practitioner
4 3 (1.39%) SC Cleared
5 2 (0.93%) MOS
6 1 (0.46%) APMG
6 1 (0.46%) CAPM
6 1 (0.46%) PMI Certification
6 1 (0.46%) PMP
Quality Assurance & Compliance
1 17 (7.87%) QA
2 5 (2.31%) PMO
3 4 (1.85%) WCAG
4 1 (0.46%) GDPR
System Software
1 10 (4.63%) Docker
2 1 (0.46%) Active Directory
2 1 (0.46%) Hyper-V
Systems Management
1 3 (1.39%) MOM
2 2 (0.93%) Kubernetes
3 1 (0.46%) Failover Clustering
3 1 (0.46%) Jamf Pro
Vendors
1 47 (21.76%) Google
2 18 (8.33%) Adobe
3 16 (7.41%) YouTube
4 14 (6.48%) Elastic Path
5 13 (6.02%) Twitter
6 11 (5.09%) Facebook
6 11 (5.09%) Instagram
7 9 (4.17%) Microsoft
8 8 (3.70%) Sony
9 6 (2.78%) Oracle
10 5 (2.31%) Salesforce.com
11 4 (1.85%) Capita
11 4 (1.85%) Pardot
11 4 (1.85%) SAP
12 3 (1.39%) Apple
12 3 (1.39%) ATG
12 3 (1.39%) HubSpot
12 3 (1.39%) Virgin Media
12 3 (1.39%) Zoho
13 2 (0.93%) Xero