Period
to 26 November 2020

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 26 November 2020 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England > London
6 months to
26 Nov 2020
Same period 2019 Same period 2018
Rank 388 507 453
Rank change year-on-year +119 -54 -40
Permanent jobs citing SEO 96 255 402
As % of all permanent jobs advertised in London 0.44% 0.47% 0.60%
As % of the Processes & Methodologies category 0.47% 0.50% 0.65%
Number of salaries quoted 73 209 321
Median annual salary £56,250 £53,500 £50,000
Median salary % change year-on-year +5.14% +7.00% +17.65%
10th Percentile £35,650 £30,000 £29,763
90th Percentile £84,000 £87,500 £82,500
England median annual salary £42,106 £45,000 £40,000
% change year-on-year -6.43% +12.50% +9.59%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 20,395 50,757 61,562
As % of all permanent IT jobs advertised in London 93.39% 93.31% 92.64%
Number of salaries quoted 17,133 40,879 49,948
Median annual salary £70,000 £65,000 £62,500
Median salary % change year-on-year +7.69% +4.00% +4.17%
10th Percentile £42,500 £36,250 £35,000
90th Percentile £105,000 £100,000 £95,000
England median annual salary £55,000 £52,500 £52,500
% change year-on-year +4.76% - +5.00%

SEO
Job Vacancy Trend in London

Job postings citing SEO as a proportion of all IT jobs advertised in London.

Job vacancy trend for SEO in London

SEO
Salary Trend in London

3-month moving average salary quoted in jobs citing SEO in London.

Salary trend for SEO in London

SEO
Salary Histogram in London

Salary distribution for jobs citing SEO in London over the 6 months to 26 November 2020.

Salary histogram for SEO in London

SEO
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the London region over the 6 months to 26 November 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +80 14 £57,500 -8.00% 9
West London +74 10 £60,000 -7.69% 6
South London +40 4 - -
SEO
England

For the 6 months to 26 November 2020, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for SEO.

1 57 (59.38%) Marketing
2 39 (40.63%) Analytics
3 36 (37.50%) HTML
4 34 (35.42%) Google
5 32 (33.33%) JavaScript
5 32 (33.33%) CSS
6 29 (30.21%) Google Analytics
7 26 (27.08%) Digital Marketing
8 25 (26.04%) Social Media
9 24 (25.00%) Front End Development
10 23 (23.96%) Agile Software Development
11 21 (21.88%) User Experience
12 19 (19.79%) React
13 18 (18.75%) Pay per click
14 16 (16.67%) Node.js
14 16 (16.67%) CMS
15 15 (15.63%) Web Development
15 15 (15.63%) CRM
15 15 (15.63%) Sass
16 14 (14.58%) Analytical Skills
16 14 (14.58%) DevOps
16 14 (14.58%) B2B
17 13 (13.54%) Degree
17 13 (13.54%) E-Commerce
17 13 (13.54%) Marketing Strategy
17 13 (13.54%) Git (software)
17 13 (13.54%) SaaS
17 13 (13.54%) Blog
18 12 (12.50%) Project Management
18 12 (12.50%) Problem-Solving

SEO
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (16.67%) CMS
2 10 (10.42%) WordPress
3 4 (4.17%) Adobe Experience Manager
3 4 (4.17%) Elasticsearch
4 3 (3.13%) Drupal
5 2 (2.08%) Apache
6 1 (1.04%) EPiServer
Applications
1 2 (2.08%) Microsoft Excel
1 2 (2.08%) Microsoft Office
1 2 (2.08%) Microsoft PowerPoint
2 1 (1.04%) Figma
2 1 (1.04%) Photoshop
Business Applications
1 5 (5.21%) Shopify
2 3 (3.13%) WebTrends
3 1 (1.04%) Magento
Cloud Services
1 29 (30.21%) Google Analytics
2 13 (13.54%) SaaS
3 9 (9.38%) AWS
4 5 (5.21%) GCP
4 5 (5.21%) GitHub
4 5 (5.21%) Google Tag Manager
5 4 (4.17%) Azure
5 4 (4.17%) npm
5 4 (4.17%) Power Platform
6 3 (3.13%) Adobe Analytics
7 2 (2.08%) AWS Lambda
7 2 (2.08%) G Suite
7 2 (2.08%) PaaS
7 2 (2.08%) Serverless
8 1 (1.04%) AdWords
8 1 (1.04%) AWS CloudFormation
8 1 (1.04%) AWS CodeBuild
8 1 (1.04%) AWS CodePipeline
8 1 (1.04%) prismic.io
8 1 (1.04%) Salesforce Service Cloud
Communications & Networking
1 4 (4.17%) SMS
2 2 (2.08%) Internet
3 1 (1.04%) Broadband
Database & Business Intelligence
1 7 (7.29%) Tableau
2 4 (4.17%) BigQuery
2 4 (4.17%) MySQL
2 4 (4.17%) Power BI
3 3 (3.13%) NoSQL
4 2 (2.08%) Amazon RDS
4 2 (2.08%) MongoDB
5 1 (1.04%) Azure SQL Database
5 1 (1.04%) Relational Database
5 1 (1.04%) SQL Server
Development Applications
1 13 (13.54%) Git (software)
2 4 (4.17%) JIRA
3 3 (3.13%) webpack
4 2 (2.08%) Babel
4 2 (2.08%) git-flow
4 2 (2.08%) gulp
4 2 (2.08%) Travis CI
5 1 (1.04%) CircleCI
5 1 (1.04%) Jenkins
5 1 (1.04%) Maven
5 1 (1.04%) Mocha
5 1 (1.04%) Postman
5 1 (1.04%) Visual Studio
General
1 57 (59.38%) Marketing
2 10 (10.42%) Brand Awareness
3 9 (9.38%) Advertising
4 8 (8.33%) Finance
4 8 (8.33%) Legal
5 6 (6.25%) Public Sector
6 5 (5.21%) Law
6 5 (5.21%) Retail
7 4 (4.17%) Games
8 3 (3.13%) Local Government
8 3 (3.13%) Multimedia
8 3 (3.13%) Publishing
9 2 (2.08%) Police
10 1 (1.04%) Automotive
10 1 (1.04%) Banking
10 1 (1.04%) Fire and Rescue
10 1 (1.04%) iGaming
10 1 (1.04%) Manufacturing
10 1 (1.04%) Spanish Language
10 1 (1.04%) Telecoms
Job Titles
1 25 (26.04%) Developer
2 17 (17.71%) Front End Developer (Client-Side Developer)
3 14 (14.58%) Marketing Manager
4 9 (9.38%) Digital Marketing Manager
4 9 (9.38%) React Developer
5 6 (6.25%) Analyst
6 5 (5.21%) Architect
6 5 (5.21%) Senior Developer
6 5 (5.21%) Senior Front-End Developer
6 5 (5.21%) Web Developer
7 4 (4.17%) JavaScript Developer
8 3 (3.13%) Analytics Manager
8 3 (3.13%) Digital Analytics Manager
8 3 (3.13%) Google Analytics Manager
8 3 (3.13%) Product Manager
8 3 (3.13%) Senior JavaScript Developer
8 3 (3.13%) Senior React Developer
8 3 (3.13%) Social Media Manager
9 2 (2.08%) Digital Development Manager
9 2 (2.08%) Google Analytics Analyst
Libraries, Frameworks & Software Standards
1 36 (37.50%) HTML
2 32 (33.33%) CSS
3 19 (19.79%) React
4 16 (16.67%) Node.js
5 15 (15.63%) Sass
6 9 (9.38%) jQuery
6 9 (9.38%) Vue.js
7 8 (8.33%) GraphQL
7 8 (8.33%) HTML5
8 6 (6.25%) Ajax
8 6 (6.25%) AngularJS
8 6 (6.25%) CSS3
8 6 (6.25%) LESS
8 6 (6.25%) Redux
8 6 (6.25%) REST
9 5 (5.21%) React Native
10 4 (4.17%) Web Services
11 3 (3.13%) LAMP
11 3 (3.13%) Twitter Bootstrap
12 2 (2.08%) Symfony
Miscellaneous
1 25 (26.04%) Social Media
2 21 (21.88%) User Experience
3 14 (14.58%) Analytical Skills
4 13 (13.54%) Blog
5 7 (7.29%) Self-Motivation
6 5 (5.21%) Mobile App
7 2 (2.08%) Digital Media
7 2 (2.08%) Management Information System
7 2 (2.08%) Online Gambling
7 2 (2.08%) Photography
7 2 (2.08%) Video Editing
7 2 (2.08%) W3C
8 1 (1.04%) Animation
8 1 (1.04%) Greenfield Project
8 1 (1.04%) Marketing Technology
8 1 (1.04%) New Media
8 1 (1.04%) Smartphone
8 1 (1.04%) STB
8 1 (1.04%) Tandem
8 1 (1.04%) Xbox
Operating Systems
1 2 (2.08%) Android
1 2 (2.08%) Linux
1 2 (2.08%) Windows
2 1 (1.04%) Apple iOS
Processes & Methodologies
1 39 (40.63%) Analytics
2 26 (27.08%) Digital Marketing
3 24 (25.00%) Front End Development
4 23 (23.96%) Agile Software Development
5 18 (18.75%) Pay per click
6 15 (15.63%) CRM
6 15 (15.63%) Web Development
7 14 (14.58%) B2B
7 14 (14.58%) DevOps
8 13 (13.54%) E-Commerce
8 13 (13.54%) Marketing Strategy
9 12 (12.50%) Problem-Solving
9 12 (12.50%) Project Management
10 9 (9.38%) Copywriting
10 9 (9.38%) Scrum
11 8 (8.33%) B2C
11 8 (8.33%) Decision-Making
11 8 (8.33%) Email Marketing
11 8 (8.33%) Mentoring
11 8 (8.33%) TDD
Programming Languages
1 32 (33.33%) JavaScript
2 9 (9.38%) SQL
3 8 (8.33%) PHP
4 5 (5.21%) Python
5 3 (3.13%) ES6
5 3 (3.13%) TypeScript
6 2 (2.08%) C++
6 2 (2.08%) Java
7 1 (1.04%) C#
7 1 (1.04%) PHP 7
7 1 (1.04%) Ruby
Qualifications
1 13 (13.54%) Degree
2 5 (5.21%) Security Cleared
3 4 (4.17%) SC Cleared
4 1 (1.04%) Computer Science Degree
4 1 (1.04%) ITIL Certification
Quality Assurance & Compliance
1 6 (6.25%) QA
2 2 (2.08%) PMO
3 1 (1.04%) NCSC
3 1 (1.04%) PCI DSS
System Software
1 6 (6.25%) Docker
2 1 (1.04%) Active Directory
Systems Management
1 1 (1.04%) BMC PATROL
1 1 (1.04%) Terraform
Vendors
1 34 (35.42%) Google
2 8 (8.33%) Salesforce.com
3 7 (7.29%) Adobe
4 5 (5.21%) Microsoft
5 4 (4.17%) Facebook
5 4 (4.17%) HubSpot
6 3 (3.13%) Capita
6 3 (3.13%) YouTube
7 2 (2.08%) Instagram
7 2 (2.08%) Pardot
7 2 (2.08%) Salesforce Marketing Cloud
7 2 (2.08%) Twitter
8 1 (1.04%) Apple
8 1 (1.04%) Cognos
8 1 (1.04%) Remedy
8 1 (1.04%) Sitecore
8 1 (1.04%) Sun