Period
to 17 December 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 17 December 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England > London
6 months to
17 Dec 2018
Same period 2017 Same period 2016
Rank 442 388 403
Rank change year-on-year -54 +15 -27
Permanent jobs citing SEO 395 564 546
As % of all permanent IT jobs advertised in London 0.59% 0.77% 0.74%
As % of the Processes & Methodologies category 0.65% 0.82% 0.80%
Number of salaries quoted 297 475 475
London median annual salary £50,000 £42,000 £45,000
Median salary % change year-on-year +19.05% -6.67% -
10th Percentile £29,763 £26,984 £27,500
90th Percentile £80,000 £70,750 £78,750
England median annual salary £40,000 £35,000 £36,500
% change year-on-year +14.29% -4.11% -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 61,151 68,571 67,846
As % of all permanent IT jobs advertised in London 92.03% 93.29% 92.20%
Number of salaries quoted 49,363 53,538 58,139
London median annual salary £62,500 £60,000 £57,500
Median salary % change year-on-year +4.17% +4.35% +4.55%
10th Percentile £35,000 £35,000 £33,519
90th Percentile £95,000 £90,000 £90,000
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

SEO
Job Vacancy Trend in London

Job postings citing SEO as a percentage of all IT jobs advertised in London.

Job vacancy trend for SEO in London

SEO
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in London.

Salary trend for SEO in London

SEO
Salary Histogram in London

The salary distribution of IT jobs citing SEO in London over the 6 months to 17 December 2018.

Salary histogram for SEO in London

SEO
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the London region over the 6 months to 17 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -24 81 £55,000 +22.22% 12
South London +6 48 £42,500 +41.67% 5
West London -6 29 £45,000 -4.00% 15
East London +5 6 £35,000 -6.67% 11
North London - 1 - -
SEO
England

For the 6 months to 17 December 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for SEO.

1 190 (48.10%) JavaScript
2 187 (47.34%) HTML
3 180 (45.57%) Marketing
4 170 (43.04%) CSS
5 160 (40.51%) Analytics
6 137 (34.68%) User Experience
7 125 (31.65%) CMS
8 116 (29.37%) Agile Software Development
9 109 (27.59%) Google
10 104 (26.33%) jQuery
11 98 (24.81%) CSS3
12 97 (24.56%) HTML5
12 97 (24.56%) SQL
13 94 (23.80%) Google Analytics
14 91 (23.04%) Web Development
15 88 (22.28%) Content Management
16 86 (21.77%) Git (software)
17 77 (19.49%) E-Commerce
18 73 (18.48%) .NET
19 71 (17.97%) Degree
20 70 (17.72%) PHP
20 70 (17.72%) Digital Marketing
20 70 (17.72%) Sass
21 69 (17.47%) AngularJS
22 67 (16.96%) Twitter Bootstrap
23 63 (15.95%) MVC
24 62 (15.70%) SQL Server
25 56 (14.18%) Social Media
25 56 (14.18%) RESTful
26 54 (13.67%) TDD

SEO
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 125 (31.65%) CMS
2 47 (11.90%) EPiServer
3 38 (9.62%) WordPress
4 37 (9.37%) Sitecore CMS
5 17 (4.30%) Elasticsearch
6 15 (3.80%) Drupal
7 13 (3.29%) Apache
8 10 (2.53%) SharePoint
9 8 (2.03%) Adobe Experience Manager
10 7 (1.77%) IIS
11 6 (1.52%) Confluence
12 5 (1.27%) Apache Solr
12 5 (1.27%) Umbraco
13 3 (0.76%) SAS
14 2 (0.51%) Exchange Server 2007
14 2 (0.51%) Exchange Server 2013
14 2 (0.51%) MS Exchange
14 2 (0.51%) nginx
15 1 (0.25%) Facebook Platform
15 1 (0.25%) SharePoint 2010
Applications
1 23 (5.82%) Microsoft Excel
2 22 (5.57%) Photoshop
3 20 (5.06%) Microsoft Office
4 11 (2.78%) Microsoft PowerPoint
5 6 (1.52%) Adobe Creative Suite
6 5 (1.27%) InVision
7 3 (0.76%) Adobe Illustrator
7 3 (0.76%) Fireworks
7 3 (0.76%) Microsoft Project
8 2 (0.51%) InDesign
8 2 (0.51%) UserZoom
9 1 (0.25%) Adobe Premiere
9 1 (0.25%) MS Visio
9 1 (0.25%) SPSS
Business Applications
1 30 (7.59%) Eloqua
2 11 (2.78%) Magento
3 9 (2.28%) WebTrends
4 5 (1.27%) Adobe Campaign
5 3 (0.76%) SAP Hybris
6 2 (0.51%) Dynamics AX
7 1 (0.25%) Remedy ITSM
Cloud Services
1 94 (23.80%) Google Analytics
2 52 (13.16%) Amazon AWS
3 44 (11.14%) Microsoft Azure
4 41 (10.38%) npm
5 22 (5.57%) AdWords
6 21 (5.32%) GitHub
7 15 (3.80%) Google Tag Manager
8 11 (2.78%) Google Cloud Platform
9 7 (1.77%) Office 365
9 7 (1.77%) SaaS
10 5 (1.27%) MailChimp
10 5 (1.27%) Salesforce Sales Cloud
11 4 (1.01%) Apigee
12 3 (0.76%) Adobe Creative Cloud
12 3 (0.76%) Cloud Computing
13 2 (0.51%) Slack
14 1 (0.25%) Adobe Analytics
14 1 (0.25%) Amazon CloudWatch
14 1 (0.25%) NUVI
14 1 (0.25%) Trello
Communications & Networking
1 10 (2.53%) DNS
2 8 (2.03%) Internet
3 7 (1.77%) Firewall
4 5 (1.27%) HTTP
5 4 (1.01%) SMS
6 2 (0.51%) DHCP
6 2 (0.51%) LAN
6 2 (0.51%) SAN
6 2 (0.51%) TCP/IP
6 2 (0.51%) VPN
6 2 (0.51%) WAN
7 1 (0.25%) Intranet
7 1 (0.25%) Skype
7 1 (0.25%) SSL
Database & Business Intelligence
1 62 (15.70%) SQL Server
2 47 (11.90%) NoSQL
3 38 (9.62%) MongoDB
4 37 (9.37%) MySQL
5 30 (7.59%) Couchbase
6 27 (6.84%) Relational Database
7 16 (4.05%) Big Data
8 11 (2.78%) SQL Server 2008
8 11 (2.78%) SQL Server 2012
9 9 (2.28%) DTS
10 6 (1.52%) Blockchain
11 5 (1.27%) BigQuery
11 5 (1.27%) BusinessObjects
12 4 (1.01%) DB2
12 4 (1.01%) Power BI
13 3 (0.76%) Data Warehouse
13 3 (0.76%) Endeca
13 3 (0.76%) PostgreSQL
13 3 (0.76%) QlikView
13 3 (0.76%) RDBMS
Development Applications
1 86 (21.77%) Git (software)
2 44 (11.14%) gulp
3 41 (10.38%) Visual Studio
4 33 (8.35%) TeamCity
5 32 (8.10%) Bower
5 32 (8.10%) Karma Test Runner
5 32 (8.10%) Team Foundation Server
6 31 (7.85%) Mocha
6 31 (7.85%) Selenium
7 30 (7.59%) Octopus Deploy
7 30 (7.59%) Protractor
7 30 (7.59%) Sinon.JS
8 17 (4.30%) JIRA
8 17 (4.30%) webpack
9 12 (3.04%) Grunt
9 12 (3.04%) Visual Website Optimizer
10 5 (1.27%) Jasmine
11 3 (0.76%) Axure RP
11 3 (0.76%) Bitbucket
11 3 (0.76%) PostCSS
General
1 180 (45.57%) Marketing
2 48 (12.15%) Advertising
3 28 (7.09%) Finance
4 23 (5.82%) Retail
5 14 (3.54%) Publishing
6 10 (2.53%) Games
7 8 (2.03%) Banking
8 5 (1.27%) Brand Awareness
9 4 (1.01%) Financial Institution
9 4 (1.01%) Law
10 3 (0.76%) Legal
11 2 (0.51%) Back Office
11 2 (0.51%) Manufacturing
12 1 (0.25%) Electronics
12 1 (0.25%) French Language
12 1 (0.25%) German Language
12 1 (0.25%) iGaming
12 1 (0.25%) Military
12 1 (0.25%) Multimedia
12 1 (0.25%) Spanish Language
Job Titles
1 161 (40.76%) Developer
2 51 (12.91%) .NET Developer
3 40 (10.13%) Front End Developer (Client-Side Developer)
4 35 (8.86%) Analyst
5 27 (6.84%) PHP Developer
6 24 (6.08%) Marketing Manager
7 22 (5.57%) Senior Developer
8 21 (5.32%) Digital Analyst
9 20 (5.06%) Web Analyst
10 19 (4.81%) JavaScript Developer
11 16 (4.05%) Web Developer
12 15 (3.80%) ASP.NET Developer
13 13 (3.29%) Full Stack Developer
14 12 (3.04%) Lead Developer
14 12 (3.04%) Web Manager
15 11 (2.78%) PHP Laravel Developer
15 11 (2.78%) Senior Front-End Developer
16 10 (2.53%) React Developer
17 9 (2.28%) AWS Engineer
17 9 (2.28%) Digital Developer
Libraries, Frameworks & Software Standards
1 187 (47.34%) HTML
2 170 (43.04%) CSS
3 104 (26.33%) jQuery
4 98 (24.81%) CSS3
5 97 (24.56%) HTML5
6 73 (18.48%) .NET
7 70 (17.72%) Sass
8 69 (17.47%) AngularJS
9 67 (16.96%) Twitter Bootstrap
10 56 (14.18%) RESTful
11 44 (11.14%) LESS
12 40 (10.13%) Backbone.js
12 40 (10.13%) React
13 37 (9.37%) JSON
14 35 (8.86%) ASP.NET
15 34 (8.61%) Vue.js
15 34 (8.61%) XML
16 33 (8.35%) Node.js
17 32 (8.10%) Gherkin
18 30 (7.59%) Ember.js
Miscellaneous
1 137 (34.68%) User Experience
2 56 (14.18%) Social Media
3 30 (7.59%) Cloud Native
4 29 (7.34%) Analytical Skills
5 20 (5.06%) Self-Motivation
6 16 (4.05%) Blog
7 12 (3.04%) Mobile App
8 10 (2.53%) Fintech
9 9 (2.28%) Algorithms
10 7 (1.77%) Tandem
11 6 (1.52%) Digital Media
12 5 (1.27%) Data Protection Act
12 5 (1.27%) Management Information System
13 4 (1.01%) e-Learning
13 4 (1.01%) Wiki
14 3 (0.76%) BBC
14 3 (0.76%) iPad
14 3 (0.76%) NHS
14 3 (0.76%) Taxonomies
14 3 (0.76%) W3C
Operating Systems
1 32 (8.10%) Linux
2 16 (4.05%) Windows
3 13 (3.29%) Apple iOS
4 9 (2.28%) Android
5 5 (1.27%) Unix
5 5 (1.27%) Windows NT
6 3 (0.76%) Windows 10
6 3 (0.76%) Windows 7
6 3 (0.76%) Windows Server 2008
7 2 (0.51%) Windows 2000 Server
7 2 (0.51%) Windows 8
7 2 (0.51%) Windows Server
7 2 (0.51%) Windows Server 2003
8 1 (0.25%) Mac OS
8 1 (0.25%) Windows Server 2012
Processes & Methodologies
1 160 (40.51%) Analytics
2 116 (29.37%) Agile Software Development
3 91 (23.04%) Web Development
4 88 (22.28%) Content Management
5 77 (19.49%) E-Commerce
6 70 (17.72%) Digital Marketing
7 63 (15.95%) MVC
8 54 (13.67%) TDD
9 50 (12.66%) Front End Development
10 48 (12.15%) Software Engineering
11 47 (11.90%) Responsive Web Design
12 46 (11.65%) Problem-Solving
13 45 (11.39%) BDD
14 41 (10.38%) Pay per click
14 41 (10.38%) Scrum
15 39 (9.87%) Progressive Web App
15 39 (9.87%) Refactoring
15 39 (9.87%) Workflow
16 37 (9.37%) Marketing Automation
16 37 (9.37%) Microservices
Programming Languages
1 190 (48.10%) JavaScript
2 97 (24.56%) SQL
3 70 (17.72%) PHP
4 39 (9.87%) C#
5 27 (6.84%) Python
6 23 (5.82%) Java
7 19 (4.81%) ES6
8 13 (3.29%) T-SQL
9 11 (2.78%) PHP 7
10 10 (2.53%) PowerShell
11 9 (2.28%) Bash Shell
11 9 (2.28%) Ruby
12 7 (1.77%) TypeScript
13 6 (1.52%) C
13 6 (1.52%) ES7
13 6 (1.52%) Groovy
13 6 (1.52%) Scala
14 5 (1.27%) VB
15 4 (1.01%) C++
15 4 (1.01%) VB.NET
Qualifications
1 71 (17.97%) Degree
2 30 (7.59%) SAFe Agilist
3 9 (2.28%) AWS Certification
4 6 (1.52%) Computer Science Degree
4 6 (1.52%) Microsoft Certification
5 4 (1.01%) MCDBA
5 4 (1.01%) MCSA
5 4 (1.01%) PRINCE2 Certification
5 4 (1.01%) SC Cleared
5 4 (1.01%) Security Cleared
6 2 (0.51%) Master's Degree
6 2 (0.51%) MCSD
7 1 (0.25%) (ISC)2 CCSP
7 1 (0.25%) CISA
7 1 (0.25%) Cisco Certification
7 1 (0.25%) CISM
7 1 (0.25%) CISSP
Quality Assurance & Compliance
1 22 (5.57%) QA
2 10 (2.53%) GDPR
3 8 (2.03%) ISO/IEC 27001
4 5 (1.27%) Data Quality
5 1 (0.25%) Cyber Essentials
5 1 (0.25%) PCI DSS
5 1 (0.25%) PMO
System Software
1 4 (1.01%) Active Directory
2 3 (0.76%) Docker
3 2 (0.51%) Hyper-V
3 2 (0.51%) Varnish
3 2 (0.51%) Virtual Machines
Systems Management
1 2 (0.51%) Ansible
1 2 (0.51%) Backup Exec
1 2 (0.51%) Capistrano
1 2 (0.51%) McAfee ePO
1 2 (0.51%) Norton AntiVirus
1 2 (0.51%) Opscode Chef
1 2 (0.51%) Puppet
1 2 (0.51%) Symantec Enterprise Vault
2 1 (0.25%) Kubernetes
2 1 (0.25%) Nagios
Vendors
1 109 (27.59%) Google
2 39 (9.87%) Microsoft
3 38 (9.62%) Sitecore
4 36 (9.11%) Adobe
5 30 (7.59%) Marketo
6 28 (7.09%) Alias
7 12 (3.04%) Remedy
8 10 (2.53%) Facebook
8 10 (2.53%) hybris
8 10 (2.53%) Salesforce.com
9 9 (2.28%) Oracle
10 7 (1.77%) Optimizely
10 7 (1.77%) Pardot
11 6 (1.52%) Tableau
12 5 (1.27%) Hotjar
13 4 (1.01%) Demandware
13 4 (1.01%) Screaming Frog
13 4 (1.01%) ServiceNow
13 4 (1.01%) Sybase
14 3 (0.76%) SAP