Period
to 21 October 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 21 October 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England > London
6 months to
21 Oct 2018
Same period 2017 Same period 2016
Rank 449 397 414
Rank change year-on-year -52 +17 -66
Permanent jobs citing SEO 413 554 553
As % of all permanent IT jobs advertised in London 0.61% 0.75% 0.72%
As % of the Processes & Methodologies category 0.67% 0.81% 0.78%
Number of salaries quoted 332 441 483
London median annual salary £50,000 £43,500 £45,000
Median salary % change year-on-year +14.94% -3.33% +4.65%
10th Percentile £28,845 £29,250 £27,500
90th Percentile £80,000 £72,500 £77,000
England median annual salary £40,000 £37,500 £35,000
% change year-on-year +6.67% +7.14% -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 61,933 68,819 70,733
As % of all permanent IT jobs advertised in London 91.69% 92.82% 92.01%
Number of salaries quoted 49,770 52,667 61,031
London median annual salary £62,500 £60,000 £57,500
Median salary % change year-on-year +4.17% +4.35% +4.55%
10th Percentile £35,000 £35,000 £33,500
90th Percentile £95,000 £90,000 £87,500
England median annual salary £52,225 £50,000 £50,000
% change year-on-year +4.45% - +5.26%

SEO
Job Vacancy Trend in London

Job postings citing SEO as a percentage of all IT jobs advertised in London.

Job vacancy trend for SEO in London

SEO
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in London.

Salary trend for SEO in London

SEO
Salary Histogram in London

The salary distribution of IT jobs citing SEO in London over the 6 months to 21 October 2018.

Salary histogram for SEO in London

SEO
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the London region over the 6 months to 21 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -56 88 £55,000 +18.03% 15
South London +20 39 £42,391 +3.04% 7
West London +33 34 £40,000 -20.00% 11
North London - 4 £52,500 -
East London -8 1 £35,000 -6.67% 10
SEO
England

For the 6 months to 21 October 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for SEO.

1 208 (50.36%) JavaScript
2 203 (49.15%) HTML
3 194 (46.97%) Marketing
4 184 (44.55%) CSS
5 163 (39.47%) Analytics
6 149 (36.08%) User Experience
7 135 (32.69%) CMS
8 129 (31.23%) Agile Software Development
9 122 (29.54%) jQuery
10 117 (28.33%) SQL
11 107 (25.91%) Google
12 104 (25.18%) HTML5
13 101 (24.46%) CSS3
13 101 (24.46%) Web Development
14 96 (23.24%) Git (software)
15 95 (23.00%) .NET
16 92 (22.28%) MVC
17 88 (21.31%) Degree
18 87 (21.07%) Google Analytics
18 87 (21.07%) Content Management
18 87 (21.07%) E-Commerce
19 81 (19.61%) SQL Server
19 81 (19.61%) AngularJS
20 80 (19.37%) Sass
21 79 (19.13%) Twitter Bootstrap
22 71 (17.19%) Digital Marketing
23 68 (16.46%) RESTful
24 67 (16.22%) Microsoft Azure
25 66 (15.98%) TDD
26 65 (15.74%) Problem-Solving

SEO
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 135 (32.69%) CMS
2 53 (12.83%) EPiServer
3 46 (11.14%) Sitecore CMS
4 35 (8.47%) WordPress
5 18 (4.36%) Drupal
6 15 (3.63%) SharePoint
7 11 (2.66%) Apache
7 11 (2.66%) Elasticsearch
8 8 (1.94%) Confluence
9 5 (1.21%) SharePoint 2010
10 4 (0.97%) Apache Solr
10 4 (0.97%) IIS
10 4 (0.97%) Umbraco
11 3 (0.73%) Adobe Experience Manager
11 3 (0.73%) MS Exchange
11 3 (0.73%) nginx
11 3 (0.73%) SAS
12 2 (0.48%) Exchange Server 2007
12 2 (0.48%) Exchange Server 2013
13 1 (0.24%) SharePoint Server
Applications
1 22 (5.33%) Microsoft Office
2 20 (4.84%) Photoshop
3 19 (4.60%) Microsoft Excel
4 7 (1.69%) Adobe Creative Suite
5 5 (1.21%) Adobe Illustrator
5 5 (1.21%) Fireworks
5 5 (1.21%) Microsoft Project
6 4 (0.97%) InVision
6 4 (0.97%) Microsoft PowerPoint
7 3 (0.73%) InDesign
8 2 (0.48%) UserZoom
9 1 (0.24%) Adobe Premiere
9 1 (0.24%) SPSS
Business Applications
1 43 (10.41%) Eloqua
2 10 (2.42%) Magento
3 5 (1.21%) Adobe Campaign
4 4 (0.97%) Salesforce.com CRM
4 4 (0.97%) WebTrends
5 2 (0.48%) Dynamics AX
5 2 (0.48%) Payment Gateway
5 2 (0.48%) SAP Hybris
6 1 (0.24%) Dynamics CRM
6 1 (0.24%) Dynamics NAV
6 1 (0.24%) Remedy ITSM
Cloud Services
1 87 (21.07%) Google Analytics
2 67 (16.22%) Microsoft Azure
3 59 (14.29%) Amazon AWS
4 53 (12.83%) npm
5 19 (4.60%) AdWords
6 14 (3.39%) GitHub
7 12 (2.91%) Office 365
8 10 (2.42%) SaaS
9 8 (1.94%) Google Cloud Platform
10 7 (1.69%) Google Tag Manager
11 5 (1.21%) Adobe Creative Cloud
12 4 (0.97%) Cloud Computing
12 4 (0.97%) MailChimp
13 2 (0.48%) Adobe Analytics
13 2 (0.48%) Slack
14 1 (0.24%) Amazon CloudWatch
14 1 (0.24%) Asana
14 1 (0.24%) NUVI
14 1 (0.24%) Trello
Communications & Networking
1 17 (4.12%) DNS
2 13 (3.15%) Internet
3 7 (1.69%) Firewall
4 6 (1.45%) SMS
5 5 (1.21%) HTTP
5 5 (1.21%) TCP/IP
6 4 (0.97%) DHCP
6 4 (0.97%) LAN
6 4 (0.97%) VPN
6 4 (0.97%) WAN
7 3 (0.73%) SAN
8 2 (0.48%) Skype
8 2 (0.48%) VoIP
9 1 (0.24%) Intranet
9 1 (0.24%) SSL
9 1 (0.24%) Unified Communications
Database & Business Intelligence
1 81 (19.61%) SQL Server
2 55 (13.32%) NoSQL
3 51 (12.35%) MongoDB
4 43 (10.41%) Couchbase
5 35 (8.47%) MySQL
6 20 (4.84%) Relational Database
7 15 (3.63%) SQL Server 2008
7 15 (3.63%) SQL Server 2012
8 14 (3.39%) Big Data
9 13 (3.15%) DTS
10 10 (2.42%) SQL Server Integration Services
10 10 (2.42%) SQL Server Reporting Services
11 6 (1.45%) Blockchain
12 4 (0.97%) PostgreSQL
13 3 (0.73%) Power BI
13 3 (0.73%) QlikView
13 3 (0.73%) RDBMS
14 2 (0.48%) Endeca
14 2 (0.48%) Neo4j
14 2 (0.48%) Riak
Development Applications
1 96 (23.24%) Git (software)
2 58 (14.04%) Visual Studio
3 55 (13.32%) gulp
4 53 (12.83%) Team Foundation Server
5 46 (11.14%) TeamCity
6 45 (10.90%) Bower
6 45 (10.90%) Karma Test Runner
7 44 (10.65%) Selenium
8 43 (10.41%) Mocha
8 43 (10.41%) Octopus Deploy
8 43 (10.41%) Protractor
8 43 (10.41%) Sinon.JS
9 18 (4.36%) JIRA
10 13 (3.15%) webpack
11 11 (2.66%) Grunt
12 7 (1.69%) Visual Website Optimizer
13 5 (1.21%) PostCSS
14 3 (0.73%) Axure RP
14 3 (0.73%) Jasmine
15 2 (0.48%) Cucumber
General
1 194 (46.97%) Marketing
2 61 (14.77%) Advertising
3 45 (10.90%) Finance
4 24 (5.81%) Retail
5 14 (3.39%) Publishing
6 12 (2.91%) Games
7 6 (1.45%) Brand Awareness
7 6 (1.45%) Law
8 5 (1.21%) Banking
8 5 (1.21%) Manufacturing
9 3 (0.73%) Legal
10 2 (0.48%) Back Office
10 2 (0.48%) German Language
10 2 (0.48%) Spanish Language
11 1 (0.24%) Electronics
11 1 (0.24%) French Language
11 1 (0.24%) Italian Language
11 1 (0.24%) Military
11 1 (0.24%) Multimedia
11 1 (0.24%) Telecoms
Job Titles
1 187 (45.28%) Developer
2 73 (17.68%) .NET Developer
3 44 (10.65%) Front End Developer (Client-Side Developer)
4 29 (7.02%) Senior Developer
5 26 (6.30%) Analyst
6 25 (6.05%) JavaScript Developer
7 24 (5.81%) Marketing Manager
7 24 (5.81%) PHP Developer
8 20 (4.84%) ASP.NET Developer
9 19 (4.60%) Web Developer
10 16 (3.87%) Web Analyst
11 15 (3.63%) SEO Executive
11 15 (3.63%) SEO Manager
12 14 (3.39%) C# Developer
13 13 (3.15%) Full Stack Developer
13 13 (3.15%) Lead Developer
13 13 (3.15%) Marketing Executive
13 13 (3.15%) React Developer
13 13 (3.15%) Senior Front-End Developer
14 12 (2.91%) Marketing Specialist
Libraries, Frameworks & Software Standards
1 203 (49.15%) HTML
2 184 (44.55%) CSS
3 122 (29.54%) jQuery
4 104 (25.18%) HTML5
5 101 (24.46%) CSS3
6 95 (23.00%) .NET
7 81 (19.61%) AngularJS
8 80 (19.37%) Sass
9 79 (19.13%) Twitter Bootstrap
10 68 (16.46%) RESTful
11 58 (14.04%) LESS
12 52 (12.59%) ASP.NET
13 50 (12.11%) Backbone.js
14 45 (10.90%) Gherkin
15 43 (10.41%) Chai
15 43 (10.41%) Ember.js
15 43 (10.41%) MEAN Stack
16 38 (9.20%) Web Services
17 37 (8.96%) XML
18 36 (8.72%) React
Miscellaneous
1 149 (36.08%) User Experience
2 54 (13.08%) Social Media
3 43 (10.41%) Cloud Native
4 37 (8.96%) Analytical Skills
5 27 (6.54%) Self-Motivation
6 21 (5.08%) Mobile App
7 16 (3.87%) Greenfield Project
8 14 (3.39%) Computer Science
9 9 (2.18%) Algorithms
9 9 (2.18%) Fintech
10 8 (1.94%) Blog
10 8 (1.94%) Digital Media
11 7 (1.69%) BBC
11 7 (1.69%) NHS
11 7 (1.69%) Tandem
12 5 (1.21%) Management Information System
13 4 (0.97%) Enterprise Software
13 4 (0.97%) Reinsurance
14 3 (0.73%) Online Games
14 3 (0.73%) Taxonomies
Operating Systems
1 25 (6.05%) Windows
2 23 (5.57%) Linux
3 9 (2.18%) Apple iOS
4 6 (1.45%) Windows Server
5 5 (1.21%) Android
5 5 (1.21%) Windows 10
5 5 (1.21%) Windows 7
5 5 (1.21%) Windows Server 2008
6 4 (0.97%) Windows 2000 Server
6 4 (0.97%) Windows 8
6 4 (0.97%) Windows Server 2003
7 1 (0.24%) Mac OS
7 1 (0.24%) Mac OS X
7 1 (0.24%) Red Hat Enterprise Linux
7 1 (0.24%) Unix
7 1 (0.24%) Windows NT
7 1 (0.24%) Windows Server 2012
Processes & Methodologies
1 163 (39.47%) Analytics
2 129 (31.23%) Agile Software Development
3 101 (24.46%) Web Development
4 92 (22.28%) MVC
5 87 (21.07%) Content Management
5 87 (21.07%) E-Commerce
6 71 (17.19%) Digital Marketing
7 66 (15.98%) TDD
8 65 (15.74%) Problem-Solving
9 64 (15.50%) Workflow
10 62 (15.01%) Responsive Web Design
10 62 (15.01%) Software Engineering
11 56 (13.56%) Marketing Automation
12 54 (13.08%) Front End Development
13 52 (12.59%) BDD
14 51 (12.35%) Pay per click
15 48 (11.62%) Continuous Improvement
15 48 (11.62%) DevOps
15 48 (11.62%) Microservices
15 48 (11.62%) Performance Management
Programming Languages
1 208 (50.36%) JavaScript
2 117 (28.33%) SQL
3 64 (15.50%) PHP
4 48 (11.62%) C#
5 24 (5.81%) Python
6 21 (5.08%) T-SQL
7 20 (4.84%) Java
8 18 (4.36%) ES6
9 12 (2.91%) VB.NET
10 10 (2.42%) PowerShell
11 9 (2.18%) Bash Shell
11 9 (2.18%) C
12 8 (1.94%) PHP 7
12 8 (1.94%) Ruby
13 7 (1.69%) TypeScript
14 5 (1.21%) Groovy
14 5 (1.21%) Scala
15 4 (0.97%) Apple Swift
15 4 (0.97%) ES7
16 3 (0.73%) C++
Qualifications
1 88 (21.31%) Degree
2 43 (10.41%) SAFe Agilist
3 8 (1.94%) AWS Certification
4 6 (1.45%) Computer Science Degree
5 4 (0.97%) SC Cleared
5 4 (0.97%) Security Cleared
6 3 (0.73%) Microsoft Certification
7 2 (0.48%) Master's Degree
7 2 (0.48%) MCSD
8 1 (0.24%) ITIL Certification
8 1 (0.24%) ITIL Foundation Certificate
8 1 (0.24%) MCDBA
8 1 (0.24%) MCSA
Quality Assurance & Compliance
1 30 (7.26%) QA
2 8 (1.94%) ISO/IEC 27001
3 6 (1.45%) GDPR
4 3 (0.73%) Data Quality
4 3 (0.73%) PMO
5 2 (0.48%) PCI DSS
System Software
1 14 (3.39%) Active Directory
2 4 (0.97%) Hyper-V
3 3 (0.73%) Docker
3 3 (0.73%) Varnish
3 3 (0.73%) Virtual Machines
4 1 (0.24%) VMware Infrastructure
Systems Management
1 2 (0.48%) Ansible
1 2 (0.48%) Backup Exec
1 2 (0.48%) McAfee ePO
1 2 (0.48%) Norton AntiVirus
1 2 (0.48%) Opscode Chef
1 2 (0.48%) Puppet
1 2 (0.48%) Symantec Enterprise Vault
2 1 (0.24%) cPanel
2 1 (0.24%) Kubernetes
2 1 (0.24%) Nagios
2 1 (0.24%) vCenter Server
Vendors
1 107 (25.91%) Google
2 56 (13.56%) Microsoft
3 47 (11.38%) Sitecore
4 43 (10.41%) Marketo
5 36 (8.72%) Alias
6 31 (7.51%) Adobe
7 9 (2.18%) Remedy
7 9 (2.18%) Screaming Frog
8 8 (1.94%) Salesforce.com
9 6 (1.45%) ESRI
9 6 (1.45%) Facebook
9 6 (1.45%) Tableau
10 5 (1.21%) HubSpot
10 5 (1.21%) Optimizely
10 5 (1.21%) Oracle
10 5 (1.21%) Twitter
11 4 (0.97%) hybris
11 4 (0.97%) Tealium
12 3 (0.73%) ServiceNow
13 2 (0.48%) Demandware