Period
to 28 November 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Manchester. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 28 November 2021 with a comparison to the same period over the previous 2 years.

Advertising
North West > Manchester
6 months to
28 Nov 2021
Same period 2020 Same period 2019
Rank 201 153 238
Rank change year-on-year -48 +85 -89
Permanent jobs citing Advertising 45 11 20
As % of all permanent jobs advertised in Manchester 0.79% 0.39% 0.31%
As % of the General category 1.51% 0.90% 0.62%
Number of salaries quoted 30 6 18
10th Percentile £36,250 £35,000 £20,525
25th Percentile £39,438 £40,625 £26,625
Median annual salary (50th Percentile) £57,500 £45,000 £42,500
Median % change year-on-year +27.78% +5.88% -11.46%
75th Percentile £77,500 £49,375 £47,125
90th Percentile £80,250 £50,000 £55,550
North West median annual salary £55,000 £45,000 £40,000
% change year-on-year +22.22% +12.50% -11.11%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Manchester with a requirement for common skills.

All General Skills
Manchester
Permanent vacancies with a requirement for common skills 2,979 1,225 3,217
As % of all permanent IT jobs advertised in Manchester 52.45% 43.64% 50.62%
Number of salaries quoted 2,026 1,042 2,513
10th Percentile £30,925 £30,000 £26,250
25th Percentile £38,750 £37,500 £35,000
Median annual salary (50th Percentile) £53,350 £50,500 £45,000
Median % change year-on-year +5.64% +12.22% -
75th Percentile £66,438 £65,000 £59,302
90th Percentile £82,500 £76,250 £72,312
North West median annual salary £50,000 £50,000 £45,000
% change year-on-year - +11.11% -

Advertising
Job Vacancy Trend in Manchester

Job postings citing Advertising as a proportion of all IT jobs advertised in Manchester.

Job vacancy trend for Advertising in Manchester

Advertising
Salary Trend in Manchester

3-month moving average salary quoted in jobs citing Advertising in Manchester.

Salary trend for Advertising in Manchester

Advertising
Salary Histogram in Manchester

Salary distribution for jobs citing Advertising in Manchester over the 6 months to 28 November 2021.

Salary histogram for Advertising in Manchester

For the 6 months to 28 November 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Manchester region with a requirement for Advertising.

1 18 (40.00%) Marketing
2 13 (28.89%) Digital Marketing
2 13 (28.89%) Analytics
3 11 (24.44%) Google
3 11 (24.44%) Pay per click
3 11 (24.44%) Microsoft
4 9 (20.00%) Retail
4 9 (20.00%) Social Media
5 8 (17.78%) SQL
5 8 (17.78%) Python
5 8 (17.78%) DevOps
6 7 (15.56%) Analytical Skills
6 7 (15.56%) Power BI
6 7 (15.56%) Social Skills
6 7 (15.56%) Power Platform
6 7 (15.56%) E-Commerce
6 7 (15.56%) Business Intelligence
6 7 (15.56%) Azure
6 7 (15.56%) AWS
7 6 (13.33%) Business Development
7 6 (13.33%) B2B
7 6 (13.33%) ETL
7 6 (13.33%) Microsoft Excel
7 6 (13.33%) SEO
8 5 (11.11%) Data Warehouse
8 5 (11.11%) Microsoft Office
8 5 (11.11%) Google Analytics
8 5 (11.11%) Microsoft PowerPoint
8 5 (11.11%) Display Advertising
8 5 (11.11%) Terraform

Advertising
Co-occurring IT Skills in Manchester by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (8.89%) WordPress
2 1 (2.22%) Apache
2 1 (2.22%) Apache Airflow
2 1 (2.22%) Apache Spark
Applications
1 6 (13.33%) Microsoft Excel
2 5 (11.11%) Microsoft Office
2 5 (11.11%) Microsoft PowerPoint
3 2 (4.44%) Adobe Creative Suite
3 2 (4.44%) Photoshop
Cloud Services
1 7 (15.56%) AWS
1 7 (15.56%) Azure
1 7 (15.56%) Power Platform
2 5 (11.11%) Google Analytics
3 4 (8.89%) Amazon EC2
3 4 (8.89%) Google Ads
3 4 (8.89%) Serverless
4 2 (4.44%) Azure Data Factory
4 2 (4.44%) GCP
5 1 (2.22%) Azure Synapse Analytics
5 1 (2.22%) Cloud Computing
5 1 (2.22%) IaaS
5 1 (2.22%) Microsoft Advertising
Communications & Networking
1 4 (8.89%) Internet
1 4 (8.89%) Intranet
2 1 (2.22%) Wireless
Database & Business Intelligence
1 7 (15.56%) Power BI
2 5 (11.11%) Data Warehouse
3 4 (8.89%) SQL Server
3 4 (8.89%) SQL Server Integration Services
4 3 (6.67%) Big Data
5 2 (4.44%) Azure SQL Data Warehouse
6 1 (2.22%) Amazon Redshift
6 1 (2.22%) Azure SQL Database
6 1 (2.22%) Data Lake
6 1 (2.22%) Geospatial Data
6 1 (2.22%) Microsoft Analysis Services
6 1 (2.22%) SQL Server Reporting Services
6 1 (2.22%) Tableau
Development Applications
1 2 (4.44%) Git (software)
2 1 (2.22%) Visual Studio
General
1 18 (40.00%) Marketing
2 9 (20.00%) Retail
3 7 (15.56%) Analytical Skills
3 7 (15.56%) Social Skills
4 4 (8.89%) Electronics
4 4 (8.89%) Wearables
5 3 (6.67%) Finance
6 2 (4.44%) Brand Awareness
7 1 (2.22%) French Language
7 1 (2.22%) Legal
Job Titles
1 4 (8.89%) Audio Visual Technician
1 4 (8.89%) Business Development Manager
1 4 (8.89%) Business Manager
1 4 (8.89%) Development Manager
1 4 (8.89%) Engineering Manager
1 4 (8.89%) Marketing Manager
1 4 (8.89%) Software Engineering Manager
1 4 (8.89%) Software Manager
2 3 (6.67%) Account Director
2 3 (6.67%) Analyst
2 3 (6.67%) Architect
2 3 (6.67%) Coordinator
2 3 (6.67%) Data Engineer
2 3 (6.67%) Developer
2 3 (6.67%) Digital Account Director
2 3 (6.67%) Digital Director
2 3 (6.67%) Digital Marketing Manager
2 3 (6.67%) Project Coordinator
3 2 (4.44%) Automation Engineer
3 2 (4.44%) Senior Data Engineer
Libraries, Frameworks & Software Standards
1 4 (8.89%) COM
1 4 (8.89%) Lambda Expressions
1 4 (8.89%) Node.js
1 4 (8.89%) React
2 2 (4.44%) HTML
3 1 (2.22%) Apache Beam
3 1 (2.22%) MDX
Miscellaneous
1 9 (20.00%) Social Media
2 4 (8.89%) Driving Licence
2 4 (8.89%) Virtual Team
3 2 (4.44%) Graphic Design
3 2 (4.44%) Industry 4.0
3 2 (4.44%) Motion Graphics
3 2 (4.44%) Photography
3 2 (4.44%) Self-Motivation
3 2 (4.44%) Video Editing
4 1 (2.22%) Analytical Mindset
4 1 (2.22%) Data Structures
4 1 (2.22%) FMCG
4 1 (2.22%) User Experience
Operating Systems
1 4 (8.89%) Windows
1 4 (8.89%) Windows 10
Processes & Methodologies
1 13 (28.89%) Analytics
1 13 (28.89%) Digital Marketing
2 11 (24.44%) Pay per click
3 8 (17.78%) DevOps
4 7 (15.56%) Business Intelligence
4 7 (15.56%) E-Commerce
5 6 (13.33%) B2B
5 6 (13.33%) Business Development
5 6 (13.33%) ETL
5 6 (13.33%) SEO
6 5 (11.11%) Content Marketing
6 5 (11.11%) Display Advertising
7 4 (8.89%) B2B Sales
7 4 (8.89%) Broadcast Engineering
7 4 (8.89%) Coaching
7 4 (8.89%) Data Pipeline
7 4 (8.89%) Deep Learning
7 4 (8.89%) Event-Driven
7 4 (8.89%) Machine Learning
7 4 (8.89%) Social Media Management
Programming Languages
1 8 (17.78%) Python
1 8 (17.78%) SQL
2 4 (8.89%) TypeScript
3 3 (6.67%) JavaScript
3 3 (6.67%) R
4 1 (2.22%) C#
4 1 (2.22%) Data Analysis Expressions (DAX)
4 1 (2.22%) T-SQL
Qualifications
1 4 (8.89%) AWS Certification
2 2 (4.44%) Degree
3 1 (2.22%) Numerate Degree
3 1 (2.22%) Postgraduate
Quality Assurance & Compliance
1 1 (2.22%) GDPR
1 1 (2.22%) ISO 22301
1 1 (2.22%) ISO/IEC 27001
1 1 (2.22%) QA
System Software
1 4 (8.89%) Docker
Systems Management
1 5 (11.11%) Terraform
2 4 (8.89%) Kubernetes
Vendors
1 11 (24.44%) Google
1 11 (24.44%) Microsoft
2 4 (8.89%) Apple
2 4 (8.89%) Facebook
2 4 (8.89%) Intel
2 4 (8.89%) Salesforce.com
3 3 (6.67%) Databricks
4 2 (4.44%) Adobe
5 1 (2.22%) Cisco
5 1 (2.22%) YouTube