Marketing Manager Job Trends in the North of England

Marketing Manager
England > North of England

The median Marketing Manager salary in the North of England is £45,000 per year, according to job vacancies posted during the 6 months leading to 30 December 2025.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
30 Dec 2025
Same period 2024 Same period 2023
Rank 237 276 276
Rank change year-on-year +39 0 +139
Permanent jobs requiring a Marketing Manager 19 1 10
As % of all permanent jobs in the North of England 0.18% 0.011% 0.13%
As % of the Job Titles category 0.20% 0.011% 0.14%
Number of salaries quoted 19 1 10
10th Percentile £37,500 - £49,450
25th Percentile £42,500 £43,750 £50,000
Median annual salary (50th Percentile) £45,000 £47,500 £52,500
Median % change year-on-year -5.26% -9.52% +31.25%
75th Percentile £50,000 £51,250 £57,500
90th Percentile £56,000 - £75,125
England median annual salary £50,000 £57,500 £55,000
% change year-on-year -13.04% +4.55% -0.90%

All Permanent IT Job Roles
North of England

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies in the North of England. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the North of England with a recognized job title 9,328 8,935 7,171
% of permanent jobs with a recognized job title 88.66% 94.38% 95.95%
Number of salaries quoted 5,337 4,298 5,666
10th Percentile £28,000 £31,250 £29,000
25th Percentile £32,000 £40,000 £38,734
Median annual salary (50th Percentile) £49,500 £50,055 £51,500
Median % change year-on-year -1.11% -2.81% -1.90%
75th Percentile £66,250 £67,500 £67,500
90th Percentile £81,407 £80,000 £82,500
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -1.64%

Marketing Manager
Job Vacancy Trend in the North of England

Historical trend showing the proportion of permanent IT job postings featuring 'Marketing Manager' in the job title relative to all permanent IT jobs advertised in the North of England.

Marketing Manager job vacancy trend in the North of England

Marketing Manager
Salary Trend in the North of England

Salary distribution trend for Marketing Manager job vacancies in the North of England.

Salary distribution trend for Marketing Manager job vacancies in the North of England

Marketing Manager
Salary Histogram in the North of England

Salary distribution for jobs citing Marketing Manager in the North of England over the 6 months to 30 December 2025.

Salary histogram for Marketing Manager in the North of England

Marketing Manager
Job Locations in the North of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Manager within the North of England region over the 6 months to 30 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North West - 16 £45,000 - 1
Yorkshire +6 3 £45,000 -5.26%
North East - 1 £50,000 - 1
Marketing Manager
England

Marketing Manager Skill Set
Top 30 Co-Occurring Skills & Capabilities in the North of England

For the 6 months to 30 December 2025, Marketing Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads across the North of England region featuring Marketing Manager in the job title.

1 9 (47.37%) Digital Marketing
2 8 (42.11%) B2B
3 7 (36.84%) SEO
4 6 (31.58%) Google
4 6 (31.58%) Storytelling
5 5 (26.32%) Agile
5 5 (26.32%) Marketing Strategy
5 5 (26.32%) Pay per click
5 5 (26.32%) Product Marketing
5 5 (26.32%) SaaS
6 4 (21.05%) Analytics
6 4 (21.05%) Campaign Management
6 4 (21.05%) Google Ads
6 4 (21.05%) Performance Metrics
7 3 (15.79%) Adobe
7 3 (15.79%) Adobe Creative Suite
7 3 (15.79%) Adobe Illustrator
7 3 (15.79%) B2B Marketing
7 3 (15.79%) Copywriting
7 3 (15.79%) Customer Experience
7 3 (15.79%) E-Commerce
7 3 (15.79%) Elementor
7 3 (15.79%) Email Marketing
7 3 (15.79%) Photoshop
7 3 (15.79%) Remarketing
7 3 (15.79%) Thought Leadership
7 3 (15.79%) Time Management
7 3 (15.79%) WordPress
8 2 (10.53%) A/B Testing
8 2 (10.53%) AI

Marketing Manager Skill Set
Co-Occurring Skills & Capabilities in the North of England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (15.79%) WordPress
2 2 (10.53%) CMS
Applications
1 3 (15.79%) Adobe Creative Suite
1 3 (15.79%) Adobe Illustrator
1 3 (15.79%) Elementor
1 3 (15.79%) Photoshop
2 1 (5.26%) Microsoft Excel
Cloud Services
1 5 (26.32%) SaaS
2 4 (21.05%) Google Ads
3 2 (10.53%) Google Analytics
4 1 (5.26%) Google Data Studio
Database & Business Intelligence
1 1 (5.26%) Looker
Development Applications
1 1 (5.26%) Pivotal Tracker
General
1 19 (100.00%) Marketing
2 6 (31.58%) Social Skills
3 3 (15.79%) Analytical Skills
3 3 (15.79%) Brand Awareness
3 3 (15.79%) Organisational Skills
4 2 (10.53%) Retail
5 1 (5.26%) Presentation Skills
Miscellaneous
1 4 (21.05%) Social Media
2 3 (15.79%) EPoS
3 2 (10.53%) Self-Motivation
4 1 (5.26%) Analytical Mindset
4 1 (5.26%) Digital Media
4 1 (5.26%) NHS
Processes & Methodologies
1 9 (47.37%) Digital Marketing
2 8 (42.11%) B2B
3 7 (36.84%) SEO
4 6 (31.58%) Storytelling
5 5 (26.32%) Agile
5 5 (26.32%) Marketing Strategy
5 5 (26.32%) Pay per click
5 5 (26.32%) Product Marketing
6 4 (21.05%) Analytics
6 4 (21.05%) Campaign Management
6 4 (21.05%) Performance Metrics
7 3 (15.79%) B2B Marketing
7 3 (15.79%) Copywriting
7 3 (15.79%) Customer Experience
7 3 (15.79%) E-Commerce
7 3 (15.79%) Email Marketing
7 3 (15.79%) Remarketing
7 3 (15.79%) Thought Leadership
7 3 (15.79%) Time Management
8 2 (10.53%) Analytical Thinking
Vendors
1 6 (31.58%) Google
2 3 (15.79%) Adobe
3 2 (10.53%) Pardot
4 1 (5.26%) Hotjar
4 1 (5.26%) HubSpot
4 1 (5.26%) Marin
4 1 (5.26%) Microsoft
4 1 (5.26%) Salesforce
4 1 (5.26%) TikTok