Period
to 19 November 2017

The median annual salary for a Marketing Manager was £45,000 in advertised job vacancies in England during the 6 months to 19 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Marketing Manager
UK > England
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 866 802 844
Rank change year-on-year -64 +42 -36
Permanent jobs requiring a Marketing Manager 284 400 440
As % of all permanent IT jobs advertised in England 0.17% 0.22% 0.21%
As % of the Job Titles category 0.18% 0.23% 0.22%
Number of salaries quoted 205 278 348
England median annual salary £45,000 £47,500 £40,000
Median salary % change year-on-year -5.26% +18.75% -11.11%
10th Percentile £30,500 £29,525 £27,500
90th Percentile £72,500 £80,000 £67,500
UK median annual salary £45,000 £47,500 £40,000
% change year-on-year -5.26% +18.75% -11.11%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in England. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
England
Permanent vacancies in England with a recognized job title 159903 171823 198391
% of permanent IT jobs with a recognized job title 95.70% 96.50% 96.50%
Number of salaries quoted 129207 145031 166378
England median annual salary £50,000 £47,500 £46,000
Median salary % change year-on-year +5.26% +3.26% +2.22%
10th Percentile £27,500 £27,250 £26,250
90th Percentile £78,750 £77,500 £75,000
UK median annual salary £48,000 £47,500 £45,000
% change year-on-year +1.05% +5.56% -

Marketing Manager
Job Vacancy Trend in England

Job postings that featured Marketing Manager in the job title as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing Manager in England

Marketing Manager
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Manager in England.

Salary trend for Marketing Manager in England

Marketing Manager
Salary Histogram in England

The salary distribution of IT jobs citing Marketing Manager in England over the 6 months to 19 November 2017.

Salary histogram for Marketing Manager in England

Marketing Manager
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Manager within the England region over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -56 142 £50,000 -4.76% 16
South East -9 63 £41,500 -7.78% 7
North of England +8 31 £34,000 -22.29% 6
Midlands +38 25 £30,000 -7.69% 3
West Midlands +25 23 £29,000 -42.00% 1
South West +38 16 £40,000 +4.58%
Yorkshire +24 16 £25,000 -42.86% 3
North West +4 15 £38,750 -8.82% 1
East of England +12 7 £32,500 -13.33% 2
East Midlands +28 2 £45,000 +38.46% 2
Marketing Manager
UK

Marketing Manager Skill Set
Top 30 Co-occurring IT Skills in England

For the 6 months to 19 November 2017, Marketing Manager job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region featuring Marketing Manager in the job title.

1 284 (100.00%) Marketing
2 127 (44.72%) Digital Marketing
3 83 (29.23%) Social Media
4 81 (28.52%) CRM
5 78 (27.46%) Marketing Strategy
6 70 (24.65%) Marketing Automation
7 56 (19.72%) Analytics
8 55 (19.37%) Salesforce.com
9 52 (18.31%) B2B
10 51 (17.96%) Pay per click
10 51 (17.96%) Analytical Skills
11 48 (16.90%) SEO
12 47 (16.55%) Project Management
12 47 (16.55%) Google
13 44 (15.49%) Marketo
14 40 (14.08%) Email Marketing
15 37 (13.03%) Lead Generation
16 34 (11.97%) Advertising
16 34 (11.97%) HTML
17 33 (11.62%) Eloqua
18 32 (11.27%) Finance
18 32 (11.27%) Stakeholder Management
19 29 (10.21%) B2B Marketing
20 28 (9.86%) AdWords
20 28 (9.86%) Retail
21 27 (9.51%) Google Analytics
22 25 (8.80%) Degree
22 25 (8.80%) User Experience
23 24 (8.45%) Direct Marketing
23 24 (8.45%) Copywriting

Marketing Manager Skill Set
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (3.52%) CMS
2 4 (1.41%) SAS
2 4 (1.41%) Skype for Business
3 3 (1.06%) WordPress
4 1 (0.35%) Confluence
Applications
1 18 (6.34%) Photoshop
2 17 (5.99%) Microsoft Excel
3 14 (4.93%) Microsoft PowerPoint
4 8 (2.82%) Microsoft Office
5 7 (2.46%) Adobe Creative Suite
6 6 (2.11%) MS Visio
7 4 (1.41%) Adobe Illustrator
8 3 (1.06%) SPSS
9 2 (0.70%) Adobe Premiere
9 2 (0.70%) Camtasia
9 2 (0.70%) InDesign
Business Applications
1 33 (11.62%) Eloqua
2 15 (5.28%) Salesforce.com CRM
3 3 (1.06%) WebTrends
4 2 (0.70%) Dynamics CRM
5 1 (0.35%) Adobe Campaign
5 1 (0.35%) NetSuite
5 1 (0.35%) Social Studio
5 1 (0.35%) Unica
Cloud Services
1 28 (9.86%) AdWords
2 27 (9.51%) Google Analytics
3 14 (4.93%) SaaS
4 12 (4.23%) MailChimp
5 6 (2.11%) Silverpop
6 4 (1.41%) Salesforce Service Cloud
7 3 (1.06%) Adobe Creative Cloud
8 2 (0.70%) Google Tag Manager
8 2 (0.70%) PaaS
9 1 (0.35%) Adobe Analytics
9 1 (0.35%) Google Cloud Platform
9 1 (0.35%) Office 365
Communications & Networking
1 6 (2.11%) Internet
2 4 (1.41%) Skype
2 4 (1.41%) Unified Communications
3 3 (1.06%) SMS
3 3 (1.06%) Wireless
4 2 (0.70%) DOCSIS
4 2 (0.70%) DVB
4 2 (0.70%) HbbTV
5 1 (0.35%) DHCP
5 1 (0.35%) DNS
5 1 (0.35%) Firewall
5 1 (0.35%) Intranet
5 1 (0.35%) IP Telephony
5 1 (0.35%) NAS
5 1 (0.35%) TCP/IP
5 1 (0.35%) Wi-Fi
Database & Business Intelligence
1 4 (1.41%) Power BI
2 2 (0.70%) Big Data
2 2 (0.70%) Data Mining
2 2 (0.70%) MS Access
3 1 (0.35%) BigQuery
3 1 (0.35%) Blockchain
3 1 (0.35%) Data Warehouse
3 1 (0.35%) RDBMS
3 1 (0.35%) Relational Database
Development Applications
1 2 (0.70%) Dreamweaver
1 2 (0.70%) JIRA
2 1 (0.35%) Visual Website Optimizer
General
1 284 (100.00%) Marketing
2 34 (11.97%) Advertising
3 32 (11.27%) Finance
4 28 (9.86%) Retail
5 22 (7.75%) Telecoms
6 12 (4.23%) Brand Awareness
7 10 (3.52%) Banking
8 6 (2.11%) Automotive
9 4 (1.41%) Games
9 4 (1.41%) Legal
9 4 (1.41%) Manufacturing
9 4 (1.41%) Publishing
10 3 (1.06%) Back Office
11 2 (0.70%) Electronics
11 2 (0.70%) German Language
12 1 (0.35%) Italian Language
12 1 (0.35%) Pharmaceutical
12 1 (0.35%) Retail Banking
Libraries, Frameworks & Software Standards
1 34 (11.97%) HTML
2 7 (2.46%) CSS
3 2 (0.70%) ATL
3 2 (0.70%) Middleware
4 1 (0.35%) jQuery
Miscellaneous
1 83 (29.23%) Social Media
2 51 (17.96%) Analytical Skills
3 25 (8.80%) User Experience
4 13 (4.58%) Blog
4 13 (4.58%) Marketing Technology
5 9 (3.17%) Fintech
6 8 (2.82%) FMCG
7 5 (1.76%) Minimum Viable Product
8 4 (1.41%) Graphic Design
9 3 (1.06%) Cloud Native
9 3 (1.06%) Enterprise Software
10 2 (0.70%) Digital Media
10 2 (0.70%) Foreign Exchange (FX)
10 2 (0.70%) IPTV
10 2 (0.70%) Mobile App
10 2 (0.70%) RIA
10 2 (0.70%) STB
10 2 (0.70%) Video Editing
11 1 (0.35%) Fixed Income
11 1 (0.35%) Management Information System
Operating Systems
1 5 (1.76%) Windows
2 4 (1.41%) Apple iOS
3 3 (1.06%) Linux
4 2 (0.70%) Android
5 1 (0.35%) Mac OS X
5 1 (0.35%) Windows 10
5 1 (0.35%) Windows 7
5 1 (0.35%) Windows Server
5 1 (0.35%) Windows Server 2012
Processes & Methodologies
1 127 (44.72%) Digital Marketing
2 81 (28.52%) CRM
3 78 (27.46%) Marketing Strategy
4 70 (24.65%) Marketing Automation
5 56 (19.72%) Analytics
6 52 (18.31%) B2B
7 51 (17.96%) Pay per click
8 48 (16.90%) SEO
9 47 (16.55%) Project Management
10 40 (14.08%) Email Marketing
11 37 (13.03%) Lead Generation
12 32 (11.27%) Stakeholder Management
13 29 (10.21%) B2B Marketing
14 24 (8.45%) Copywriting
14 24 (8.45%) Direct Marketing
15 22 (7.75%) E-Commerce
15 22 (7.75%) Product Marketing
16 21 (7.39%) Agile Software Development
16 21 (7.39%) Demand Generation
16 21 (7.39%) Line Management
Programming Languages
1 12 (4.23%) SQL
2 5 (1.76%) C
2 5 (1.76%) Java
2 5 (1.76%) JavaScript
2 5 (1.76%) PHP
3 1 (0.35%) Python
Qualifications
1 25 (8.80%) Degree
2 3 (1.06%) CIMA
2 3 (1.06%) MBA
3 1 (0.35%) Computer Science Degree
3 1 (0.35%) PMI Certification
3 1 (0.35%) PMP
Quality Assurance & Compliance
1 7 (2.46%) QA
2 4 (1.41%) GDPR
3 2 (0.70%) SLA
System Software
1 1 (0.35%) Hyper-V
1 1 (0.35%) VirtualBox
1 1 (0.35%) VMware Infrastructure
Systems Management
1 1 (0.35%) WSUS
Vendors
1 55 (19.37%) Salesforce.com
2 47 (16.55%) Google
3 44 (15.49%) Marketo
4 22 (7.75%) Pardot
5 20 (7.04%) Facebook
6 16 (5.63%) Adobe
7 12 (4.23%) Salesforce Marketing Cloud
7 12 (4.23%) Twitter
8 10 (3.52%) Microsoft
9 8 (2.82%) HubSpot
9 8 (2.82%) Oracle
10 7 (2.46%) Apple
11 4 (1.41%) Tableau
12 3 (1.06%) Hootsuite
13 2 (0.70%) Capita
13 2 (0.70%) Omniture
13 2 (0.70%) SAP
13 2 (0.70%) Siebel
14 1 (0.35%) IBM
14 1 (0.35%) VMware