B2B Job Trends in the North of England

Business-to-Business (B2B)
England > North of England

The table below provides summary statistics and salary benchmarking for jobs advertised in the North of England requiring B2B skills. It covers permanent job vacancies from the 6 months leading up to 1 January 2026, with comparisons to the same periods in the previous two years.

6 months to
1 Jan 2026
Same period 2025 Same period 2024
Rank 99 156 195
Rank change year-on-year +57 +39 +116
Permanent jobs citing B2B 208 138 77
As % of all permanent jobs in the North of England 1.98% 1.46% 1.03%
As % of the Processes & Methodologies category 2.41% 1.62% 1.14%
Number of salaries quoted 130 38 69
10th Percentile £26,518 £32,050 -
25th Percentile £33,500 £36,250 £25,000
Median annual salary (50th Percentile) £42,500 £50,000 £35,000
Median % change year-on-year -15.00% +42.86% -36.36%
75th Percentile £63,438 £61,250 £60,000
90th Percentile £88,875 £78,625 £65,000
England median annual salary £42,500 £57,500 £42,500
% change year-on-year -26.09% +35.29% -34.62%

All Process & Methodology Skills
North of England

B2B falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North of England.

Permanent vacancies with a requirement for process or methodology skills 8,617 8,495 6,771
As % of all permanent jobs advertised in the North of England 82.05% 89.86% 90.58%
Number of salaries quoted 4,549 3,856 5,290
10th Percentile £27,750 £31,250 £29,726
25th Percentile £32,000 £40,000 £40,000
Median annual salary (50th Percentile) £50,000 £52,000 £52,500
Median % change year-on-year -3.85% -0.95% -1.04%
75th Percentile £66,250 £67,500 £67,500
90th Percentile £82,500 £81,250 £82,548
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

B2B
Job Vacancy Trend in the North of England

Historical trend showing the proportion of permanent IT job postings citing B2B relative to all permanent IT jobs advertised in the North of England.

B2B job vacancy trend in the North of England

B2B
Salary Trend in the North of England

Salary distribution trend for jobs in the North of England citing B2B.

Salary distribution trend for jobs in the North of England citing B2B

B2B
Salary Histogram in the North of England

Salary distribution for jobs citing B2B in the North of England over the 6 months to 1 January 2026.

Salary histogram for B2B in the North of England

B2B
Job Locations in the North of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B within the North of England region over the 6 months to 1 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North West +64 127 £42,500 -22.73% 135
Yorkshire +4 60 £50,000 +25.00% 59
North East +13 21 £40,000 -16.23% 26
B2B
England

B2B
Co-Occurring Skills & Capabilities in the North of England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (2.88%) CMS
2 4 (1.92%) WordPress
3 1 (0.48%) Confluence
3 1 (0.48%) Sitecore CMS
Applications
1 23 (11.06%) Microsoft Office
2 11 (5.29%) Microsoft Excel
3 6 (2.88%) Adobe Creative Suite
4 3 (1.44%) Adobe Illustrator
4 3 (1.44%) Elementor
4 3 (1.44%) Photoshop
5 2 (0.96%) Adobe After Effects
5 2 (0.96%) Adobe Premiere
5 2 (0.96%) DaVinci Resolve
5 2 (0.96%) Final Cut Pro
6 1 (0.48%) MS Visio
Business Applications
1 7 (3.37%) Magento
2 2 (0.96%) NetSuite
3 1 (0.48%) Payment Gateway
Cloud Services
1 52 (25.00%) SaaS
2 12 (5.77%) Azure
3 11 (5.29%) AWS
4 10 (4.81%) Google Analytics
5 7 (3.37%) GCP
6 6 (2.88%) Microsoft 365
7 4 (1.92%) Google Ads
8 2 (0.96%) Canva
8 2 (0.96%) Dynamics 365
8 2 (0.96%) Entra ID
8 2 (0.96%) Firebase
9 1 (0.48%) BigCommerce
9 1 (0.48%) Lucidchart
9 1 (0.48%) Power Platform
9 1 (0.48%) PowerApps
9 1 (0.48%) Salesforce Einstein
9 1 (0.48%) Serverless
9 1 (0.48%) Sprout Social
Communications & Networking
1 10 (4.81%) Broadband
2 4 (1.92%) Ethernet
2 4 (1.92%) VoIP
2 4 (1.92%) Wi-Fi
3 1 (0.48%) HTTPS
3 1 (0.48%) LoRaWAN
Database & Business Intelligence
1 6 (2.88%) NoSQL
2 4 (1.92%) MongoDB
2 4 (1.92%) PostgreSQL
3 1 (0.48%) Looker
3 1 (0.48%) Power BI
3 1 (0.48%) Relational Database
Development Applications
1 1 (0.48%) JIRA
General
1 76 (36.54%) Social Skills
2 60 (28.85%) Marketing
3 48 (23.08%) Retail
4 31 (14.90%) Inclusion and Diversity
5 26 (12.50%) Finance
6 18 (8.65%) Organisational Skills
7 17 (8.17%) Presentation Skills
8 16 (7.69%) Advertising
9 14 (6.73%) Telecoms
10 13 (6.25%) Analytical Skills
10 13 (6.25%) Public Sector
11 9 (4.33%) Manufacturing
12 7 (3.37%) Games
13 5 (2.40%) Automotive
14 4 (1.92%) Influencing Skills
15 3 (1.44%) Brand Awareness
16 1 (0.48%) Billing
16 1 (0.48%) Law
16 1 (0.48%) Legal
16 1 (0.48%) Mandarin Language
Job Titles
1 27 (12.98%) Account Executive
2 22 (10.58%) Senior
3 17 (8.17%) Business Manager
4 16 (7.69%) Development Manager
5 14 (6.73%) Business Development Manager
6 13 (6.25%) Sales Manager
7 11 (5.29%) Architect
7 11 (5.29%) Sales Representative
7 11 (5.29%) Solutions Architect
8 10 (4.81%) Sales Executive
8 10 (4.81%) Support Engineer
8 10 (4.81%) Technical Engineer
8 10 (4.81%) Technical Support
8 10 (4.81%) Technical Support Engineer
9 8 (3.85%) E-Commerce Specialist
9 8 (3.85%) Marketing Manager
10 7 (3.37%) Marketing Executive
10 7 (3.37%) Senior Marketing Executive
10 7 (3.37%) Software Engineer
11 6 (2.88%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 10 (4.81%) React
2 8 (3.85%) RESTful
3 7 (3.37%) .NET
4 5 (2.40%) CSS
4 5 (2.40%) Vue
5 4 (1.92%) Celery
5 4 (1.92%) Django
5 4 (1.92%) FastAPI
5 4 (1.92%) Flask
5 4 (1.92%) REST
6 3 (1.44%) EDI
6 3 (1.44%) GraphQL
6 3 (1.44%) Next.js
7 2 (0.96%) .NET Framework
7 2 (0.96%) Entity Framework
7 2 (0.96%) HTML
7 2 (0.96%) Kafka
7 2 (0.96%) Razor View Engine
7 2 (0.96%) XML
8 1 (0.48%) OAuth
Miscellaneous
1 34 (16.35%) Self-Motivation
2 31 (14.90%) Social Media
3 27 (12.98%) Driving Licence
4 10 (4.81%) Renewable Energy
4 10 (4.81%) Virtual Team
5 6 (2.88%) Management Information System
5 6 (2.88%) Product Ownership
6 5 (2.40%) Enterprise Software
7 4 (1.92%) Blog
7 4 (1.92%) IoT
7 4 (1.92%) Onboarding
8 3 (1.44%) CCTV
8 3 (1.44%) e-Learning
8 3 (1.44%) EPoS
8 3 (1.44%) FMCG
9 2 (0.96%) Animation
9 2 (0.96%) Graphic Design
9 2 (0.96%) Mobile App
9 2 (0.96%) Photography
9 2 (0.96%) Video Editing
Operating Systems
1 2 (0.96%) Android
Processes & Methodologies
1 53 (25.48%) Business Development
2 45 (21.63%) B2B Sales
3 44 (21.15%) CRM
4 30 (14.42%) Agile
4 30 (14.42%) Customer Experience
5 28 (13.46%) Continuous Improvement
6 27 (12.98%) B2C
7 26 (12.50%) Decision-Making
8 25 (12.02%) Customer Service
8 25 (12.02%) Problem-Solving
9 24 (11.54%) Analytics
10 23 (11.06%) Telesales
11 20 (9.62%) Collaborative Culture
12 18 (8.65%) AI
13 17 (8.17%) Digital Marketing
13 17 (8.17%) Lead Generation
13 17 (8.17%) SEO
13 17 (8.17%) Software Engineering
14 16 (7.69%) CI/CD
14 16 (7.69%) Strategic Thinking
Programming Languages
1 9 (4.33%) C#
2 8 (3.85%) Java
2 8 (3.85%) SQL
3 5 (2.40%) Python
3 5 (2.40%) TypeScript
4 4 (1.92%) JavaScript
5 3 (1.44%) Rust
6 2 (0.96%) Kotlin
7 1 (0.48%) ActionScript
7 1 (0.48%) ActionScript 2.0
7 1 (0.48%) PL/SQL
Qualifications
1 10 (4.81%) HNC
2 5 (2.40%) Degree
3 4 (1.92%) Computer Science Degree
4 1 (0.48%) Numerate Degree
4 1 (0.48%) SC Cleared
4 1 (0.48%) Security Cleared
Quality Assurance & Compliance
1 5 (2.40%) QA
2 1 (0.48%) Accessibility
2 1 (0.48%) Cyber Essentials
2 1 (0.48%) GDPR
2 1 (0.48%) PMO
2 1 (0.48%) SLA
System Software
1 4 (1.92%) Docker
2 2 (0.96%) Active Directory
Systems Management
1 4 (1.92%) Kubernetes
2 1 (0.48%) Single Sign-On
Vendors
1 35 (16.83%) Microsoft
2 13 (6.25%) Google
3 12 (5.77%) Salesforce
4 8 (3.85%) HubSpot
5 6 (2.88%) Adobe
6 2 (0.96%) Instagram
6 2 (0.96%) Oracle
6 2 (0.96%) Pardot
6 2 (0.96%) SAP
6 2 (0.96%) TikTok
6 2 (0.96%) YouTube
7 1 (0.48%) Ahrefs
7 1 (0.48%) Ariba
7 1 (0.48%) BT
7 1 (0.48%) Hootsuite
7 1 (0.48%) LexisNexis
7 1 (0.48%) Remedy
7 1 (0.48%) Salesforce Marketing Cloud
7 1 (0.48%) Screaming Frog
7 1 (0.48%) Sitecore