Marketing Strategy Job Trends in the North of England

Marketing Strategy
England > North of England

The table below provides summary statistics and salary benchmarking for jobs advertised in the North of England requiring Marketing Strategy skills. It covers permanent job vacancies from the 6 months leading up to 30 December 2025, with comparisons to the same periods in the previous two years.

6 months to
30 Dec 2025
Same period 2024 Same period 2023
Rank 240 264 278
Rank change year-on-year +24 +14 +130
Permanent jobs citing Marketing Strategy 16 13 8
As % of all permanent jobs in the North of England 0.15% 0.14% 0.11%
As % of the Processes & Methodologies category 0.18% 0.15% 0.12%
Number of salaries quoted 9 4 8
10th Percentile £35,950 £36,925 £42,850
25th Percentile £37,500 £41,313 £50,500
Median annual salary (50th Percentile) £45,000 £57,500 £55,000
Median % change year-on-year -21.74% +4.55% +37.50%
75th Percentile £60,000 £72,813 £58,125
90th Percentile £72,000 £80,125 £64,875
England median annual salary £52,500 £47,500 £55,000
% change year-on-year +10.53% -13.64% -10.20%

All Process & Methodology Skills
North of England

Marketing Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North of England.

Permanent vacancies with a requirement for process or methodology skills 8,666 8,497 6,767
As % of all permanent jobs advertised in the North of England 82.37% 89.75% 90.54%
Number of salaries quoted 4,589 3,870 5,287
10th Percentile £27,750 £31,250 £29,750
25th Percentile £32,000 £40,000 £40,000
Median annual salary (50th Percentile) £50,000 £51,667 £52,500
Median % change year-on-year -3.23% -1.59% -0.94%
75th Percentile £66,250 £67,500 £67,500
90th Percentile £82,500 £80,100 £82,548
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Marketing Strategy
Job Vacancy Trend in the North of England

Historical trend showing the proportion of permanent IT job postings citing Marketing Strategy relative to all permanent IT jobs advertised in the North of England.

Marketing Strategy job vacancy trend in the North of England

Marketing Strategy
Salary Trend in the North of England

Salary distribution trend for jobs in the North of England citing Marketing Strategy.

Salary distribution trend for jobs in the North of England citing Marketing Strategy

Marketing Strategy
Salary Histogram in the North of England

Salary distribution for jobs citing Marketing Strategy in the North of England over the 6 months to 30 December 2025.

Salary histogram for Marketing Strategy in the North of England

Marketing Strategy
Job Locations in the North of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the North of England region over the 6 months to 30 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North West +29 10 £42,500 -37.04% 22
Yorkshire +8 6 £75,750 +30.60% 15
North East +2 1 - - 5
Marketing Strategy
England

Marketing Strategy
Co-Occurring Skills & Capabilities in the North of England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (18.75%) WordPress
2 1 (6.25%) CMS
Applications
1 4 (25.00%) Microsoft Excel
2 3 (18.75%) Adobe Creative Suite
2 3 (18.75%) Adobe Illustrator
2 3 (18.75%) Elementor
2 3 (18.75%) Photoshop
Business Applications
1 1 (6.25%) NetSuite
Cloud Services
1 3 (18.75%) Google Ads
1 3 (18.75%) SaaS
2 2 (12.50%) Google Analytics
3 1 (6.25%) Google Data Studio
Communications & Networking
1 4 (25.00%) SMS
Development Applications
1 1 (6.25%) Pivotal Tracker
General
1 16 (100.00%) Marketing
2 6 (37.50%) Social Skills
3 5 (31.25%) Analytical Skills
4 3 (18.75%) Brand Awareness
4 3 (18.75%) Organisational Skills
5 1 (6.25%) Advertising
5 1 (6.25%) Finance
5 1 (6.25%) Influencing Skills
5 1 (6.25%) Presentation Skills
5 1 (6.25%) Public Sector
5 1 (6.25%) Retail
Job Titles
1 6 (37.50%) Senior
2 5 (31.25%) Marketing Manager
3 4 (25.00%) CRM Executive
3 4 (25.00%) Digital Marketing Manager
4 2 (12.50%) Account Manager
5 1 (6.25%) Digital Account Manager
5 1 (6.25%) Head of Business Development
5 1 (6.25%) Head of Development
5 1 (6.25%) Lead
5 1 (6.25%) Marketing Executive
5 1 (6.25%) Senior Marketing Executive
Miscellaneous
1 5 (31.25%) Onboarding
2 3 (18.75%) Social Media
3 2 (12.50%) Self-Motivation
4 1 (6.25%) Analytical Mindset
4 1 (6.25%) e-Learning
4 1 (6.25%) Management Information System
4 1 (6.25%) NHS
Processes & Methodologies
1 10 (62.50%) Digital Marketing
2 7 (43.75%) Analytics
2 7 (43.75%) Copywriting
3 6 (37.50%) B2B
3 6 (37.50%) CRM
4 5 (31.25%) Customer Journey Map
4 5 (31.25%) Journey Map
4 5 (31.25%) SEO
5 4 (25.00%) B2B Marketing
5 4 (25.00%) Customer Engagement
5 4 (25.00%) Pay per click
5 4 (25.00%) Roadmaps
6 3 (18.75%) Business Development
6 3 (18.75%) Campaign Management
6 3 (18.75%) Decision-Making
6 3 (18.75%) Email Marketing
6 3 (18.75%) Performance Metrics
6 3 (18.75%) Remarketing
6 3 (18.75%) Thought Leadership
6 3 (18.75%) Time Management
Qualifications
1 4 (25.00%) DBS Check
Quality Assurance & Compliance
1 4 (25.00%) GDPR
Systems Management
1 1 (6.25%) Single Sign-On
Vendors
1 5 (31.25%) Google
2 4 (25.00%) Salesforce
2 4 (25.00%) Salesforce Marketing Cloud
3 3 (18.75%) Adobe
4 1 (6.25%) Hotjar
4 1 (6.25%) HubSpot