B2B Sales Jobs in the North West

Business-to-Business (B2B) Sales
England > North West

The table below provides summary statistics for permanent job vacancies advertised in the North West requiring B2B Sales skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited B2B Sales over the 6 months leading up to 23 August 2025, comparing them to the same period in the previous two years.

6 months to
23 Aug 2025
Same period 2024 Same period 2023
Rank 246 241 242
Rank change year-on-year -5 +1 +96
DemandTrendPermanent jobs citing B2B Sales 31 27 4
As % of all permanent jobs advertised in the North West 0.41% 0.30% 0.070%
As % of the Processes & Methodologies category 0.45% 0.38% 0.073%
Number of salaries quoted 15 7 4
10th Percentile £26,250 - £34,650
25th Percentile £28,125 £57,500 £36,000
Median annual salary (50th Percentile) £38,750 £65,000 £42,750
Median % change year-on-year -40.38% +52.05% +61.32%
75th Percentile £50,625 £72,500 £49,500
90th Percentile £61,500 - -
England median annual salary £42,500 £50,000 £37,000
% change year-on-year -15.00% +35.14% -36.75%

All Process and Methodology Skills
North West

B2B Sales falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North West.

DemandTrendPermanent vacancies with a requirement for process or methodology skills 6,824 7,031 5,488
As % of all permanent jobs advertised in the North West 90.25% 78.55% 95.53%
Number of salaries quoted 3,285 4,402 3,332
10th Percentile £26,943 £30,000 £31,250
25th Percentile £37,500 £40,000 £41,250
Median annual salary (50th Percentile) £50,055 £51,000 £55,000
Median % change year-on-year -1.85% -7.27% +4.76%
75th Percentile £61,250 £65,000 £70,000
90th Percentile £76,250 £78,750 £82,500
England median annual salary £55,000 £55,107 £62,450
% change year-on-year -0.19% -11.76% +4.08%

B2B Sales
Job Vacancy Trend in the North West

Job postings citing B2B Sales as a proportion of all IT jobs advertised in the North West.

Job vacancy trend for B2B Sales in the North West

B2B Sales
Salary Trend in the North West

Salary distribution trend for jobs in the North West citing B2B Sales.

Salary distribution trend for jobs in the North West citing B2B Sales

B2B Sales
Salary Histogram in the North West

Salary distribution for jobs citing B2B Sales in the North West over the 6 months to 23 August 2025.

Salary histogram for B2B Sales in the North West

B2B Sales
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B Sales within the North West region over the 6 months to 23 August 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
DemandTrendPermanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Manchester +31 16 £30,000 -53.85% 31
Cumbria - 5 - -
Merseyside +8 4 - - 2
Lancashire - 4 £38,750 - 13
Cheshire - 2 £51,250 - 7
B2B Sales
England

B2B Sales
Co-occurring Skills and Capabilities in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 5 (16.13%) Microsoft Office
2 1 (3.23%) MS Visio
Business Applications
1 1 (3.23%) NetSuite
Cloud Services
1 9 (29.03%) SaaS
2 1 (3.23%) Lucidchart
Communications & Networking
1 6 (19.35%) Broadband
2 5 (16.13%) Ethernet
2 5 (16.13%) Wi-Fi
3 2 (6.45%) LoRaWAN
General
1 12 (38.71%) Social Skills
2 9 (29.03%) Telecoms
3 5 (16.13%) Presentation Skills
4 4 (12.90%) Finance
4 4 (12.90%) Influencing Skills
4 4 (12.90%) Marketing
5 3 (9.68%) Retail
6 2 (6.45%) Billing
6 2 (6.45%) Manufacturing
6 2 (6.45%) Pharmaceutical
Job Titles
1 8 (25.81%) Business Development Manager
1 8 (25.81%) Business Manager
1 8 (25.81%) Development Manager
2 7 (22.58%) Sales Manager
2 7 (22.58%) Sales Representative
3 3 (9.68%) Senior
3 3 (9.68%) Telecoms Manager
4 1 (3.23%) Analyst
4 1 (3.23%) Business Analyst
4 1 (3.23%) Business Development Executive
4 1 (3.23%) Graduate
4 1 (3.23%) Sales Executive
Miscellaneous
1 14 (45.16%) Social Media
2 5 (16.13%) Self-Motivation
3 2 (6.45%) IoT
4 1 (3.23%) Augmented Reality
4 1 (3.23%) PropTech
Processes & Methodologies
1 31 (100.00%) B2B
2 15 (48.39%) Business Development
3 12 (38.71%) CRM
4 6 (19.35%) Lead Generation
5 5 (16.13%) Contract Negotiation
5 5 (16.13%) Performance Metrics
6 4 (12.90%) Telesales
7 3 (9.68%) Collaborative Culture
8 1 (3.23%) Acceptance Criteria
8 1 (3.23%) B2B Marketing
8 1 (3.23%) Collaborative Working
8 1 (3.23%) Decision-Making
8 1 (3.23%) Marketing Strategy
8 1 (3.23%) Outbound Marketing
8 1 (3.23%) Problem-Solving
8 1 (3.23%) Requirements Gathering
8 1 (3.23%) Stakeholder Engagement
8 1 (3.23%) Strategic Thinking
8 1 (3.23%) User Stories
8 1 (3.23%) Workshop Facilitation
Qualifications
1 1 (3.23%) Degree
Vendors
1 5 (16.13%) Microsoft
1 5 (16.13%) Salesforce
2 1 (3.23%) BT