Google Ads (formerly AdWords)
England > South West
The table below provides summary statistics and salary benchmarking for jobs advertised in the South West requiring Google Ads skills. It covers permanent job vacancies from the 6 months leading up to 30 December 2025, with comparisons to the same periods in the previous two years.
| 6 months to 30 Dec 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 178 | 193 | - |
| Rank change year-on-year | +15 | - | - |
| Permanent jobs citing Google Ads | 6 | 7 | 0 |
| As % of all permanent jobs in the South West | 0.12% | 0.16% | - |
| As % of the Cloud Services category | 0.52% | 0.51% | - |
| Number of salaries quoted | 5 | 4 | 0 |
| 10th Percentile | £34,000 | - | - |
| 25th Percentile | £36,250 | £27,500 | - |
| Median annual salary (50th Percentile) | £38,500 | £29,000 | - |
| Median % change year-on-year | +32.76% | - | - |
| 75th Percentile | £43,250 | £30,500 | - |
| 90th Percentile | £46,550 | - | - |
| England median annual salary | £41,250 | £33,750 | £37,500 |
| % change year-on-year | +22.22% | -10.00% | -16.67% |
All Cloud Computing Skills
South West
Google Ads falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in the South West.
| Permanent vacancies with a requirement for cloud computing skills | 1,165 | 1,384 | 1,819 |
| As % of all permanent jobs advertised in the South West | 23.22% | 31.94% | 41.40% |
| Number of salaries quoted | 774 | 766 | 1,475 |
| 10th Percentile | £28,250 | £30,000 | £31,250 |
| 25th Percentile | £32,000 | £42,500 | £41,250 |
| Median annual salary (50th Percentile) | £47,500 | £57,500 | £55,000 |
| Median % change year-on-year | -17.39% | +4.55% | +4.76% |
| 75th Percentile | £67,500 | £73,886 | £70,000 |
| 90th Percentile | £82,500 | £85,000 | £84,056 |
| England median annual salary | £60,000 | £65,000 | £62,500 |
| % change year-on-year | -7.69% | +4.00% | -3.85% |
Google Ads
Job Vacancy Trend in the South West
Historical trend showing the proportion of permanent IT job postings citing Google Ads relative to all permanent IT jobs advertised in the South West.
Google Ads
Salary Trend in the South West
Salary distribution trend for jobs in the South West citing Google Ads.
Google Ads
Job Locations in the South West
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Ads within the South West region over the 6 months to 30 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Somerset | -15 | 1 | £38,500 | +35.09% | 1 |
| Bristol | - | 1 | £35,000 | - | 5 |
| Devon | - | 1 | £47,500 | - | 2 |
| Gloucestershire | - | 1 | - | - | 1 |
| Google Ads England |
|||||
Google Ads
Co-Occurring Skills & Capabilities in the South West by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category: