Google Ads Job Trends in England

Google Ads (formerly AdWords)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Ads skills. It covers permanent job vacancies from the 6 months leading up to 14 March 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Mar 2026
Same period 2025 Same period 2024
Rank 589 513 725
Rank change year-on-year -76 +212 +174
Permanent jobs citing Google Ads 55 96 69
As % of all permanent jobs in England 0.084% 0.25% 0.093%
As % of the Cloud Services category 0.25% 0.65% 0.25%
Number of salaries quoted 49 23 63
10th Percentile £26,250 £25,900 £26,600
25th Percentile £29,500 £29,750 £31,375
Median annual salary (50th Percentile) £36,000 £37,001 £35,000
Median % change year-on-year -2.70% +5.72% -38.60%
75th Percentile £62,500 £50,750 £42,000
90th Percentile £77,500 £57,500 £50,000
UK median annual salary £40,750 £40,000 £35,000
% change year-on-year +1.88% +14.29% -38.60%

All Cloud Computing Skills
England

Google Ads falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 21,601 14,789 27,873
As % of all permanent jobs advertised in England 32.95% 37.79% 37.58%
Number of salaries quoted 11,910 10,102 23,351
10th Percentile £29,298 £32,500 £30,000
25th Percentile £40,000 £46,250 £41,250
Median annual salary (50th Percentile) £60,000 £62,500 £57,500
Median % change year-on-year -4.00% +8.70% -11.54%
75th Percentile £81,250 £83,750 £77,500
90th Percentile £100,000 £105,000 £97,500
UK median annual salary £60,000 £62,500 £57,500
% change year-on-year -4.00% +8.70% -11.54%

Google Ads
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Ads relative to all permanent IT jobs advertised in England.

Google Ads job vacancy trend in England

Google Ads
Salary Trend in England

Salary distribution trend for jobs in England citing Google Ads.

Salary distribution trend for jobs in England citing Google Ads

Google Ads
Salary Histogram in England

Salary distribution for jobs citing Google Ads in England over the 6 months to 14 March 2026.

Salary histogram for Google Ads in England

Google Ads
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Ads within the England region over the 6 months to 14 March 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East -24 15 £36,000 +14.29% 12
North of England -37 15 £40,000 +21.21% 6
London -18 9 £77,500 +40.91% 19
Yorkshire -35 9 £42,500 - 1
East of England +9 8 £27,500 -11.29% 7
South West - 5 £39,500 - 2
North West -9 4 £40,000 +21.21% 5
West Midlands +1 3 £32,750 -18.13% 3
Midlands -28 3 £32,750 -24.71% 4
North East - 2 £31,500 -
Google Ads
UK

Google Ads
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 12 (21.82%) WordPress
2 9 (16.36%) CMS
3 4 (7.27%) Drupal
4 3 (5.45%) Joomla!
4 3 (5.45%) Umbraco
5 1 (1.82%) Apache Spark
Applications
1 5 (9.09%) Adobe Creative Suite
2 3 (5.45%) Adobe Illustrator
2 3 (5.45%) Elementor
2 3 (5.45%) Photoshop
3 1 (1.82%) GIMP
3 1 (1.82%) InDesign
3 1 (1.82%) Microsoft Office
Business Applications
1 3 (5.45%) Shopify
Cloud Services
1 18 (32.73%) Google Analytics
2 13 (23.64%) SaaS
3 6 (10.91%) Google Tag Manager
4 3 (5.45%) Power Platform
4 3 (5.45%) Snowflake
5 2 (3.64%) Azure
5 2 (3.64%) Canva
5 2 (3.64%) dbt
6 1 (1.82%) AWS
6 1 (1.82%) Azure Cosmos DB
6 1 (1.82%) Azure Data Factory
6 1 (1.82%) Azure Functions
6 1 (1.82%) Azure Storage
6 1 (1.82%) Azure Synapse Analytics
6 1 (1.82%) Collibra
6 1 (1.82%) Datadog
6 1 (1.82%) MailChimp
6 1 (1.82%) Microsoft Purview
6 1 (1.82%) Serverless
6 1 (1.82%) Twilio
Communications & Networking
1 1 (1.82%) CTI
1 1 (1.82%) HTTP
Database & Business Intelligence
1 6 (10.91%) Looker
2 3 (5.45%) Power BI
3 2 (3.64%) Metadata
3 2 (3.64%) Tableau
4 1 (1.82%) Apache Cassandra
4 1 (1.82%) Azure SQL Database
4 1 (1.82%) Data Lake
4 1 (1.82%) Elasticsearch
4 1 (1.82%) HDInsight
4 1 (1.82%) PostgreSQL
Development Applications
1 3 (5.45%) Git
1 3 (5.45%) Visual Website Optimizer
2 2 (3.64%) JIRA
3 1 (1.82%) Cucumber
3 1 (1.82%) Jenkins
3 1 (1.82%) mountebank
3 1 (1.82%) REST Assured
3 1 (1.82%) Subversion
General
1 47 (85.45%) Marketing
2 19 (34.55%) Advertising
3 15 (27.27%) Analytical Skills
4 14 (25.45%) Social Skills
5 8 (14.55%) Brand Awareness
6 5 (9.09%) Organisational Skills
7 4 (7.27%) French Language
7 4 (7.27%) German Language
8 3 (5.45%) Publishing
9 2 (3.64%) Games
9 2 (3.64%) Inclusion and Diversity
10 1 (1.82%) Billing
10 1 (1.82%) Finance
10 1 (1.82%) Front Office
10 1 (1.82%) Legal
10 1 (1.82%) Telecoms
Job Titles
1 10 (18.18%) Marketing Manager
2 9 (16.36%) Marketing Executive
3 7 (12.73%) Digital Marketing Manager
4 6 (10.91%) Senior
5 4 (7.27%) Head of Marketing
5 4 (7.27%) PPC Executive
6 3 (5.45%) Architect
6 3 (5.45%) Business Development Manager
6 3 (5.45%) Business Manager
6 3 (5.45%) Coordinator
6 3 (5.45%) Development Manager
6 3 (5.45%) Digital Executive
6 3 (5.45%) Digital Marketing Executive
6 3 (5.45%) SEO Specialist
7 2 (3.64%) Account Manager
7 2 (3.64%) Administrator
7 2 (3.64%) Analyst
7 2 (3.64%) Lead Architect
7 2 (3.64%) PPC Specialist
7 2 (3.64%) Senior Manager
Libraries, Frameworks & Software Standards
1 7 (12.73%) HTML
2 3 (5.45%) CSS
2 3 (5.45%) Kafka
3 2 (3.64%) jQuery
3 2 (3.64%) JSON
3 2 (3.64%) REST
4 1 (1.82%) FIX Protocol
4 1 (1.82%) FpML
4 1 (1.82%) JMS
4 1 (1.82%) Node.js
4 1 (1.82%) OAuth
4 1 (1.82%) OAuth2
4 1 (1.82%) RabbitMQ
4 1 (1.82%) SAML
4 1 (1.82%) SOAP
4 1 (1.82%) Spring
4 1 (1.82%) Spring Boot
4 1 (1.82%) Spring Integration
4 1 (1.82%) WireMock
4 1 (1.82%) XML
Miscellaneous
1 21 (38.18%) Social Media
2 10 (18.18%) Blog
3 8 (14.55%) Web Conferencing
4 4 (7.27%) Digital Media
4 4 (7.27%) PMI
4 4 (7.27%) Self-Motivation
5 2 (3.64%) Driving Licence
5 2 (3.64%) Mobile App
5 2 (3.64%) Onboarding
5 2 (3.64%) Video Editing
6 1 (1.82%) AI Agents
6 1 (1.82%) Animation
6 1 (1.82%) Data Structures
6 1 (1.82%) Fixed Income
6 1 (1.82%) Graphic Design
6 1 (1.82%) NHS
6 1 (1.82%) Podcast
6 1 (1.82%) Product Ownership
6 1 (1.82%) Reference Data
6 1 (1.82%) Taxonomies
Operating Systems
1 1 (1.82%) Linux
1 1 (1.82%) Windows
Processes & Methodologies
1 33 (60.00%) SEO
2 32 (58.18%) Analytics
3 31 (56.36%) Digital Marketing
4 21 (38.18%) B2B
5 20 (36.36%) Pay per click
6 18 (32.73%) Marketing Strategy
7 11 (20.00%) User Experience
8 10 (18.18%) Campaign Management
9 9 (16.36%) AI
9 9 (16.36%) Email Marketing
9 9 (16.36%) Performance Metrics
10 8 (14.55%) Copywriting
11 7 (12.73%) B2B Marketing
11 7 (12.73%) Conversion Rate Optimisation
11 7 (12.73%) E-Commerce
11 7 (12.73%) Time Management
12 6 (10.91%) Competitor Analysis
12 6 (10.91%) Content Strategy
12 6 (10.91%) Data Modelling
12 6 (10.91%) Marketing Automation
Programming Languages
1 5 (9.09%) SQL
2 4 (7.27%) Python
3 3 (5.45%) Java
4 2 (3.64%) C#
4 2 (3.64%) JavaScript
5 1 (1.82%) ANSI SQL
5 1 (1.82%) R
5 1 (1.82%) Scala
Qualifications
1 5 (9.09%) Degree
2 4 (7.27%) PMI Certification
3 1 (1.82%) Azure Certification
3 1 (1.82%) Computer Science Degree
Quality Assurance & Compliance
1 3 (5.45%) Data Quality
1 3 (5.45%) QA
2 2 (3.64%) Accessibility
3 1 (1.82%) GDPR
3 1 (1.82%) WCAG
System Software
1 1 (1.82%) Docker
Systems Management
1 1 (1.82%) Kubernetes
Vendors
1 47 (85.45%) Google
2 13 (23.64%) HubSpot
3 11 (20.00%) Microsoft
4 7 (12.73%) Adobe
5 6 (10.91%) Salesforce
5 6 (10.91%) Screaming Frog
6 5 (9.09%) Hotjar
7 4 (7.27%) YouTube
8 2 (3.64%) Ahrefs
8 2 (3.64%) Amplitude
8 2 (3.64%) Apple
8 2 (3.64%) Facebook
8 2 (3.64%) Instagram
8 2 (3.64%) Pega
8 2 (3.64%) TikTok
9 1 (1.82%) Genesys
9 1 (1.82%) New Relic
9 1 (1.82%) Oracle
9 1 (1.82%) Pardot
9 1 (1.82%) Splunk