Period
to 20 October 2018

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 20 October 2018 with a comparison to the same period in the previous 2 years.

Google AdWords
England > West Midlands
6 months to
20 Oct 2018
Same period 2017 Same period 2016
Rank 249 291 332
Rank change year-on-year +42 +41 -31
Permanent jobs citing AdWords 45 34 17
As % of all permanent IT jobs advertised in the West Midlands 0.52% 0.34% 0.14%
As % of the Cloud Services category 2.65% 2.13% 1.41%
Number of salaries quoted 45 31 17
West Midlands median annual salary £27,500 £28,500 £25,000
Median salary % change year-on-year -3.51% +14.00% +3.09%
10th Percentile £21,250 £21,000 £21,250
90th Percentile £46,250 £33,750 £28,500
England median annual salary £35,000 £31,000 £32,500
% change year-on-year +12.90% -4.62% +8.33%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for cloud computing skills.

All Cloud Skills
West Midlands
Permanent vacancies with a requirement for cloud computing skills 1,700 1,594 1,206
As % of all permanent IT jobs advertised in the West Midlands 19.82% 16.13% 10.24%
Number of salaries quoted 1,343 1,315 882
West Midlands median annual salary £45,000 £40,000 £42,500
Median salary % change year-on-year +12.50% -5.88% +13.33%
10th Percentile £25,000 £26,000 £22,775
90th Percentile £72,500 £65,000 £65,000
England median annual salary £55,000 £52,500 £51,500
% change year-on-year +4.76% +1.94% +7.29%

AdWords
Job Vacancy Trend in the West Midlands

Job postings citing AdWords as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for AdWords in the West Midlands

AdWords
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords in the West Midlands.

Salary trend for AdWords in the West Midlands

AdWords
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing AdWords in the West Midlands over the 6 months to 20 October 2018.

Salary histogram for AdWords in the West Midlands

AdWords
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the West Midlands region over the 6 months to 20 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wolverhampton - 17 £34,000 -
Birmingham +19 14 £42,500 +49.12%
Warwickshire +41 7 £22,500 -18.18% 1
Staffordshire +17 5 £30,500 +10.91%
Solihull -1 2 £33,250 +20.91%
AdWords
England

For the 6 months to 20 October 2018, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for AdWords.

1 45 (100.00%) Analytics
2 43 (95.56%) Google
3 40 (88.89%) Marketing
4 36 (80.00%) Pay per click
5 35 (77.78%) SEO
6 27 (60.00%) Digital Marketing
6 27 (60.00%) Creative Thinking
7 25 (55.56%) Marketing Strategy
8 20 (44.44%) Email Marketing
9 19 (42.22%) Twitter
10 18 (40.00%) Degree
11 15 (33.33%) Lead Generation
12 13 (28.89%) Google Analytics
12 13 (28.89%) Social Media
12 13 (28.89%) E-Commerce
13 12 (26.67%) HTML
14 11 (24.44%) User Experience
15 10 (22.22%) Web Design
16 9 (20.00%) Social Media Marketing
17 8 (17.78%) Link Building
18 7 (15.56%) Facebook
18 7 (15.56%) Content Writing
18 7 (15.56%) MailChimp
19 6 (13.33%) Online Marketing
19 6 (13.33%) WordPress
19 6 (13.33%) Retail
19 6 (13.33%) DoubleClick
20 5 (11.11%) Magento
21 4 (8.89%) Waterfall
21 4 (8.89%) Technical Analysis

AdWords
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (13.33%) WordPress
2 4 (8.89%) Drupal
3 1 (2.22%) CMS
3 1 (2.22%) Joomla!
Applications
1 2 (4.44%) Microsoft Office
2 1 (2.22%) Adobe Creative Suite
2 1 (2.22%) Microsoft Excel
2 1 (2.22%) Microsoft PowerPoint
2 1 (2.22%) Photoshop
Business Applications
1 5 (11.11%) Magento
Cloud Services
1 13 (28.89%) Google Analytics
2 7 (15.56%) MailChimp
3 1 (2.22%) Adobe Creative Cloud
3 1 (2.22%) Silverpop
Database & Business Intelligence
1 1 (2.22%) MySQL
Development Applications
1 4 (8.89%) JIRA
2 1 (2.22%) Git (software)
General
1 40 (88.89%) Marketing
2 6 (13.33%) Retail
Job Titles
1 12 (26.67%) Digital Marketing Manager
1 12 (26.67%) Marketing Manager
2 10 (22.22%) Digital Executive
3 9 (20.00%) Digital Marketing Executive
3 9 (20.00%) Marketing Executive
4 6 (13.33%) PPC Manager
5 5 (11.11%) Account Manager
5 5 (11.11%) Search Manager
6 4 (8.89%) SEO Manager
7 2 (4.44%) Developer
7 2 (4.44%) SEO Executive
7 2 (4.44%) Web Developer
8 1 (2.22%) Account Executive
8 1 (2.22%) Designer
8 1 (2.22%) Front End Developer (Client-Side Developer)
8 1 (2.22%) Front End Web Developer (Client-Side Developer)
8 1 (2.22%) HTML Developer
8 1 (2.22%) Senior Digital Marketing Executive
8 1 (2.22%) Senior Marketing Executive
8 1 (2.22%) Web Designer
Libraries, Frameworks & Software Standards
1 12 (26.67%) HTML
2 2 (4.44%) CSS
2 2 (4.44%) CSS3
2 2 (4.44%) HTML5
3 1 (2.22%) Ajax
3 1 (2.22%) jQuery
3 1 (2.22%) Laravel
3 1 (2.22%) LESS
3 1 (2.22%) Sass
3 1 (2.22%) Web Services
Miscellaneous
1 13 (28.89%) Social Media
2 11 (24.44%) User Experience
3 4 (8.89%) Self-Motivation
3 4 (8.89%) Tandem
4 3 (6.67%) Algorithms
5 1 (2.22%) Blog
5 1 (2.22%) Web 2.0
Processes & Methodologies
1 45 (100.00%) Analytics
2 36 (80.00%) Pay per click
3 35 (77.78%) SEO
4 27 (60.00%) Creative Thinking
4 27 (60.00%) Digital Marketing
5 25 (55.56%) Marketing Strategy
6 20 (44.44%) Email Marketing
7 15 (33.33%) Lead Generation
8 13 (28.89%) E-Commerce
9 10 (22.22%) Web Design
10 9 (20.00%) Social Media Marketing
11 8 (17.78%) Link Building
12 7 (15.56%) Content Writing
13 6 (13.33%) Online Marketing
14 4 (8.89%) Agile Software Development
14 4 (8.89%) Statistical Analysis
14 4 (8.89%) Technical Analysis
14 4 (8.89%) Waterfall
15 3 (6.67%) Stakeholder Management
15 3 (6.67%) Web Development
Programming Languages
1 2 (4.44%) JavaScript
1 2 (4.44%) PHP
2 1 (2.22%) SQL
Qualifications
1 18 (40.00%) Degree
Quality Assurance & Compliance
1 1 (2.22%) WAI
Vendors
1 43 (95.56%) Google
2 19 (42.22%) Twitter
3 7 (15.56%) Facebook
4 6 (13.33%) DoubleClick
5 2 (4.44%) Adobe
6 1 (2.22%) IBM
6 1 (2.22%) Microsoft