Period
to 15 December 2018

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 15 December 2018 with a comparison to the same period in the previous 2 years.

Google AdWords
England > West Midlands
6 months to
15 Dec 2018
Same period 2017 Same period 2016
Rank 256 280 310
Rank change year-on-year +24 +30 -18
Permanent jobs citing AdWords 22 47 16
As % of all permanent IT jobs advertised in the West Midlands 0.27% 0.47% 0.14%
As % of the Cloud Services category 1.33% 2.90% 1.31%
Number of salaries quoted 22 48 13
West Midlands median annual salary £30,500 £27,500 £25,000
Median salary % change year-on-year +10.91% +10.00% -
10th Percentile £22,050 £20,925 £21,250
90th Percentile £46,250 £33,000 £33,750
England median annual salary £35,000 £30,000 £32,500
% change year-on-year +16.67% -7.69% +8.33%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for cloud computing skills.

All Cloud Skills
West Midlands
Permanent vacancies with a requirement for cloud computing skills 1,659 1,619 1,222
As % of all permanent IT jobs advertised in the West Midlands 20.55% 16.07% 11.00%
Number of salaries quoted 1,295 1,296 896
West Midlands median annual salary £47,500 £42,500 £43,625
Median salary % change year-on-year +11.76% -2.58% +9.06%
10th Percentile £26,000 £26,250 £23,750
90th Percentile £75,000 £68,750 £66,250
England median annual salary £55,000 £52,500 £52,500
% change year-on-year +4.76% - +5.00%

AdWords
Job Vacancy Trend in the West Midlands

Job postings citing AdWords as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for AdWords in the West Midlands

AdWords
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords in the West Midlands.

Salary trend for AdWords in the West Midlands

AdWords
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing AdWords in the West Midlands over the 6 months to 15 December 2018.

Salary histogram for AdWords in the West Midlands

AdWords
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the West Midlands region over the 6 months to 15 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +13 9 £42,500 +54.55%
Wolverhampton - 7 £34,000 -
Staffordshire +24 3 £30,500 +10.91%
Warwickshire +29 2 £26,000 -1.89% 1
Solihull +9 1 £42,500 +54.55%
AdWords
England

For the 6 months to 15 December 2018, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for AdWords.

1 22 (100.00%) Analytics
2 21 (95.45%) Google
2 21 (95.45%) Marketing
3 19 (86.36%) SEO
4 18 (81.82%) Pay per click
5 16 (72.73%) Digital Marketing
6 14 (63.64%) Marketing Strategy
6 14 (63.64%) Creative Thinking
7 11 (50.00%) Degree
7 11 (50.00%) Email Marketing
8 8 (36.36%) Google Analytics
8 8 (36.36%) E-Commerce
8 8 (36.36%) User Experience
9 7 (31.82%) Lead Generation
9 7 (31.82%) Social Media
9 7 (31.82%) Web Design
10 6 (27.27%) Social Media Marketing
11 5 (22.73%) Twitter
11 5 (22.73%) Link Building
11 5 (22.73%) HTML
12 4 (18.18%) Retail
13 3 (13.64%) DoubleClick
13 3 (13.64%) Stakeholder Management
14 2 (9.09%) Facebook
14 2 (9.09%) Online Marketing
14 2 (9.09%) Algorithms
14 2 (9.09%) Technical Analysis
14 2 (9.09%) MailChimp
14 2 (9.09%) Content Writing
14 2 (9.09%) Tandem

AdWords
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.55%) WebSphere
Applications
1 1 (4.55%) Microsoft Excel
1 1 (4.55%) Microsoft Office
1 1 (4.55%) Microsoft PowerPoint
1 1 (4.55%) Photoshop
Cloud Services
1 8 (36.36%) Google Analytics
2 2 (9.09%) MailChimp
3 1 (4.55%) Silverpop
Development Applications
1 1 (4.55%) Git (software)
General
1 21 (95.45%) Marketing
2 4 (18.18%) Retail
Job Titles
1 7 (31.82%) Digital Marketing Manager
1 7 (31.82%) Marketing Manager
2 6 (27.27%) Digital Executive
3 5 (22.73%) Digital Marketing Executive
3 5 (22.73%) Marketing Executive
4 3 (13.64%) Account Manager
4 3 (13.64%) Search Manager
5 2 (9.09%) PPC Manager
5 2 (9.09%) SEO Manager
6 1 (4.55%) Account Executive
6 1 (4.55%) Developer
6 1 (4.55%) Front End Developer (Client-Side Developer)
6 1 (4.55%) Front End Web Developer (Client-Side Developer)
6 1 (4.55%) HTML Developer
6 1 (4.55%) Senior Digital Marketing Executive
6 1 (4.55%) Senior Marketing Executive
6 1 (4.55%) SEO Executive
6 1 (4.55%) Web Developer
Libraries, Frameworks & Software Standards
1 5 (22.73%) HTML
2 1 (4.55%) Ajax
2 1 (4.55%) CSS
2 1 (4.55%) CSS3
2 1 (4.55%) HTML5
2 1 (4.55%) jQuery
2 1 (4.55%) Laravel
2 1 (4.55%) LESS
2 1 (4.55%) Sass
2 1 (4.55%) Web Services
Miscellaneous
1 8 (36.36%) User Experience
2 7 (31.82%) Social Media
3 2 (9.09%) Algorithms
3 2 (9.09%) Self-Motivation
3 2 (9.09%) Tandem
4 1 (4.55%) Web 2.0
Processes & Methodologies
1 22 (100.00%) Analytics
2 19 (86.36%) SEO
3 18 (81.82%) Pay per click
4 16 (72.73%) Digital Marketing
5 14 (63.64%) Creative Thinking
5 14 (63.64%) Marketing Strategy
6 11 (50.00%) Email Marketing
7 8 (36.36%) E-Commerce
8 7 (31.82%) Lead Generation
8 7 (31.82%) Web Design
9 6 (27.27%) Social Media Marketing
10 5 (22.73%) Link Building
11 3 (13.64%) Stakeholder Management
12 2 (9.09%) Content Marketing
12 2 (9.09%) Content Writing
12 2 (9.09%) Online Marketing
12 2 (9.09%) Statistical Analysis
12 2 (9.09%) Technical Analysis
12 2 (9.09%) Web Development
13 1 (4.55%) Remarketing
Programming Languages
1 1 (4.55%) JavaScript
1 1 (4.55%) PHP
1 1 (4.55%) SQL
Qualifications
1 11 (50.00%) Degree
Quality Assurance & Compliance
1 1 (4.55%) WAI
Vendors
1 21 (95.45%) Google
2 5 (22.73%) Twitter
3 3 (13.64%) DoubleClick
4 2 (9.09%) Facebook
5 1 (4.55%) hybris
5 1 (4.55%) IBM
5 1 (4.55%) Microsoft