Period
to 24 June 2019

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 24 June 2019 with a comparison to the same period in the previous 2 years.

Google AdWords
England > West Midlands
6 months to
24 Jun 2019
Same period 2018 Same period 2017
Rank 275 238 298
Rank change year-on-year -37 +60 +39
Permanent jobs citing AdWords 2 70 20
As % of all permanent IT jobs advertised in the West Midlands 0.026% 0.74% 0.20%
As % of the Cloud Services category 0.097% 3.63% 1.46%
Number of salaries quoted 2 71 16
West Midlands median annual salary £36,250 £30,000 £27,500
Median salary % change year-on-year +20.83% +9.09% +10.00%
10th Percentile £27,875 £22,500 £23,375
90th Percentile £45,625 £40,000 £37,500
England median annual salary £37,500 £34,000 £32,500
% change year-on-year +10.29% +4.62% +7.44%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for cloud computing skills.

All Cloud Skills
West Midlands
Permanent vacancies with a requirement for cloud computing skills 2,065 1,928 1,368
As % of all permanent IT jobs advertised in the West Midlands 26.51% 20.25% 13.93%
Number of salaries quoted 1,598 1,521 1,142
West Midlands median annual salary £47,500 £45,000 £40,000
Median salary % change year-on-year +5.56% +12.50% -5.88%
10th Percentile £27,175 £25,750 £26,250
90th Percentile £75,000 £70,000 £63,750
England median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

AdWords
Job Vacancy Trend in the West Midlands

Job postings citing AdWords as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for AdWords in the West Midlands

AdWords
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords in the West Midlands.

Salary trend for AdWords in the West Midlands

AdWords
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing AdWords in the West Midlands over the 6 months to 24 June 2019.

Salary histogram for AdWords in the West Midlands

AdWords
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the West Midlands region over the 6 months to 24 June 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +18 2 £36,250 +20.83% 2
AdWords
England

For the 6 months to 24 June 2019, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for AdWords.

1 2 (100.00%) CRM
1 2 (100.00%) Marketing
1 2 (100.00%) Google
1 2 (100.00%) Facebook
1 2 (100.00%) Analytics
2 1 (50.00%) Customer Segmentation
2 1 (50.00%) Flask
2 1 (50.00%) Adobe Creative Suite
2 1 (50.00%) Google Cloud Platform
2 1 (50.00%) A/B Testing
2 1 (50.00%) Data Strategy
2 1 (50.00%) Demand Generation
2 1 (50.00%) Creative Thinking
2 1 (50.00%) Data Science
2 1 (50.00%) Self-Motivation
2 1 (50.00%) Twitter
2 1 (50.00%) Dynamics CRM
2 1 (50.00%) HTML
2 1 (50.00%) SQL
2 1 (50.00%) SQL Server
2 1 (50.00%) Python
2 1 (50.00%) Microsoft Excel
2 1 (50.00%) Social Network
2 1 (50.00%) Google Analytics
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Spreadsheet
2 1 (50.00%) Amazon AWS
2 1 (50.00%) Online Marketing
2 1 (50.00%) Social Media
2 1 (50.00%) Machine Learning

AdWords
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (50.00%) CMS
Applications
1 1 (50.00%) Adobe Creative Suite
1 1 (50.00%) Microsoft Excel
1 1 (50.00%) Spreadsheet
Business Applications
1 1 (50.00%) Dynamics CRM
Cloud Services
1 1 (50.00%) Amazon AWS
1 1 (50.00%) Google Analytics
1 1 (50.00%) Google Cloud Platform
Database & Business Intelligence
1 1 (50.00%) PostgreSQL
1 1 (50.00%) SQL Server
General
1 2 (100.00%) Marketing
2 1 (50.00%) Advertising
Job Titles
1 1 (50.00%) Data Engineer
1 1 (50.00%) Digital Executive
1 1 (50.00%) Digital Marketing Executive
1 1 (50.00%) Marketing Executive
Libraries, Frameworks & Software Standards
1 1 (50.00%) Flask
1 1 (50.00%) HTML
Miscellaneous
1 1 (50.00%) Self-Motivation
1 1 (50.00%) Social Media
1 1 (50.00%) Social Network
Processes & Methodologies
1 2 (100.00%) Analytics
1 2 (100.00%) CRM
2 1 (50.00%) A/B Testing
2 1 (50.00%) Content Management
2 1 (50.00%) Creative Thinking
2 1 (50.00%) Customer Segmentation
2 1 (50.00%) Data Analysis
2 1 (50.00%) Data Science
2 1 (50.00%) Data Strategy
2 1 (50.00%) Demand Generation
2 1 (50.00%) Digital Marketing
2 1 (50.00%) ETL
2 1 (50.00%) Machine Learning
2 1 (50.00%) Online Marketing
Programming Languages
1 1 (50.00%) Python
1 1 (50.00%) SQL
Vendors
1 2 (100.00%) Facebook
1 2 (100.00%) Google
2 1 (50.00%) Adobe
2 1 (50.00%) Microsoft
2 1 (50.00%) Twitter