CRM AVP
- Location
- Southampton, England, United Kingdom
CRM is accountable for maximising customer lifetime value through data-driven, personalised and orchestrated customer engagement for both P&O Cruises and Cunard. Reporting to the Chief Commercial Officer, the role is accountable for CRM strategy, customer data activation, lifecycle marketing and personalisation, ensuring the right message, offer and experience … marketing technology ecosystem, notably Salesforce and Adobe Experience Platform, to enable a single, actionable view of the guest. Key Accountabilities: Lead and define the CRM and customer engagement strategy across the full guest lifecycle, including prospect nurture, pre-cruise, onboard, post-cruise and repeat booking activity. Lead the activation ...