The table below looks at the statistics for Product Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Product Marketing over the 3 months to 5 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
5 May 2016
Same period 2015 Same period 2014
Product Marketing
Rank 627 627 594
Rank change year-on-year
0 -33
Contract jobs citing Product Marketing 26 13 22
As % of all contract IT jobs located in the UK 0.047% 0.023% 0.040%
As % of the Processes & Methodologies category 0.057% 0.030% 0.052%
Number of daily rates quoted 22 8 10
Median daily rate £380 £458 £325
Median daily rate % change year-on-year
-16.93% +40.76%
90% offered a daily rate of more than £225 £359 £243
10% offered a daily rate of more than £484 £525 £525
UK excluding London median daily rate £346 £525 £175
% change year-on-year
-34.04% +200.00%
Number of hourly rates quoted 1 0 1
Median hourly rate £47.50 - £16.00
UK excluding London median hourly rate £47.50 - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
45304 44011 42247
As % of all contract IT jobs located in the UK 81.57% 78.89% 77.54%
Number of daily rates quoted 29953 27402 26436
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £300 £280 £275
10% offered a daily rate of more than £600 £575 £551
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 1029 1284 1210
Median hourly rate £35.00 £29.00 £29.50
Median hourly rate % change year-on-year
+20.68% -1.69%
90% offered a hourly rate of more than £12.83 £12.10 £12.50
10% offered a hourly rate of more than £48.50 £49.50 £50.00
UK excluding London median hourly rate £36.00 £30.00 £30.41
% change year-on-year
+20.00% -1.35%

Product Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Product Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Product Marketing Jobs Demand Trend in the UK

Product Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Product Marketing within the UK.

Product Marketing Daily Rate Trend in the UK

Product Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Product Marketing within the UK over the 3 months to 5 May 2016.

Product Marketing Daily Rate Histogram in the UK

Product Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Product Marketing within the UK.

Product Marketing Hourly Rate Trend in the UK

Product Marketing
Top 19 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Product Marketing within the UK over the 3 months to 5 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -13 25 £400 -12.56% 12
London +10 14 £380 -10.58% 7
Reading 0 4 £221 -
Berkshire -2 4 £221 -57.85%
South East -17 4 £225 -57.14% 2
East of England - 4 £475 - 2
Cambridgeshire - 4 £475 - 2
Cambridge - 4 £475 - 2
Hounslow - 3 £260 -
City of London +36 2 £400 +7.23% 3
South West - 2 £500 -
Farnborough - 1 £260 -
Ealing - 1 £225 - 1
Yorkshire - 1 £423 -
West Yorkshire - 1 £423 -
Hampshire - 1 £260 -
Dorset - 1 - -
Poole - 1 - -
Leeds - 1 £423 -

Product Marketing
Top 30 Related IT Skills

For the 6 months to 5 May 2016, IT contractor jobs citing Product Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Product Marketing.

1 39 (100.00%) Marketing
2 12 (30.77%) Degree
2 12 (30.77%) Finance
3 10 (25.64%) Analytical Skills
4 9 (23.08%) Telecoms
5 7 (17.95%) Agile Software Development
5 7 (17.95%) Analytics
5 7 (17.95%) User Stories
6 6 (15.38%) Product Management
6 6 (15.38%) Advertising
6 6 (15.38%) Electronics
6 6 (15.38%) Translating Business Requirements
7 5 (12.82%) User Experience
7 5 (12.82%) AdWords
7 5 (12.82%) Microsoft
7 5 (12.82%) Google Analytics
7 5 (12.82%) Enterprise Software
7 5 (12.82%) Google
8 4 (10.26%) JIRA
8 4 (10.26%) Danish Language
8 4 (10.26%) Copywriting
8 4 (10.26%) Software Engineering
8 4 (10.26%) Omniture
8 4 (10.26%) Pay per click
8 4 (10.26%) Mobile App
8 4 (10.26%) Campaign Management
8 4 (10.26%) SaaS
8 4 (10.26%) Yahoo!
8 4 (10.26%) B2B
8 4 (10.26%) WebTrends

Product Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (5.13%) CMS
2 1 (2.56%) SharePoint
2 1 (2.56%) Sitecore CMS
Applications
1 2 (5.13%) Spreadsheet
2 1 (2.56%) MS Excel
2 1 (2.56%) MS Office
2 1 (2.56%) MS PowerPoint
2 1 (2.56%) MS Visio
Business Applications
1 4 (10.26%) WebTrends
2 3 (7.69%) SAP Oil and Gas
Cloud Services
1 5 (12.82%) AdWords
1 5 (12.82%) Google Analytics
2 4 (10.26%) SaaS
3 1 (2.56%) Microsoft Azure
3 1 (2.56%) Office 365
Communications & Networking
1 3 (7.69%) Broadband
1 3 (7.69%) Wi-Fi
2 2 (5.13%) Internet
2 2 (5.13%) Wireless
3 1 (2.56%) Bluetooth
3 1 (2.56%) DAB
3 1 (2.56%) LAN
3 1 (2.56%) NFC
3 1 (2.56%) OFDM
3 1 (2.56%) TCP/IP
3 1 (2.56%) Unified Communications
3 1 (2.56%) WLAN
Development Applications
1 4 (10.26%) JIRA
General
1 39 (100.00%) Marketing
2 12 (30.77%) Finance
3 9 (23.08%) Telecoms
4 6 (15.38%) Advertising
4 6 (15.38%) Electronics
5 4 (10.26%) Danish Language
6 3 (7.69%) Law
6 3 (7.69%) Legal
6 3 (7.69%) Manufacturing
6 3 (7.69%) Retail
7 1 (2.56%) French Language
Job Titles
1 7 (17.95%) Product Manager
2 5 (12.82%) Product Owner
3 4 (10.26%) Marketing Manager
3 4 (10.26%) Product Marketing Manager
4 3 (7.69%) Delivery Manager
4 3 (7.69%) Search Manager
4 3 (7.69%) Senior Manager
4 3 (7.69%) Service Manager
4 3 (7.69%) Services Delivery Manager
5 2 (5.13%) Consultant
5 2 (5.13%) Project Manager
6 1 (2.56%) Analyst
6 1 (2.56%) CRM Manager
6 1 (2.56%) Developer
6 1 (2.56%) E-Commerce Manager
6 1 (2.56%) Marketing Consultant
6 1 (2.56%) Performance Analyst
6 1 (2.56%) Product Consultant
6 1 (2.56%) Senior Product Manager
6 1 (2.56%) Solutions Architect
Libraries, Frameworks & Software Standards
1 2 (5.13%) EDI
1 2 (5.13%) HTML
2 1 (2.56%) CSS
Miscellaneous
1 10 (25.64%) Analytical Skills
2 5 (12.82%) Enterprise Software
2 5 (12.82%) User Experience
3 4 (10.26%) Copywriting
3 4 (10.26%) Mobile App
3 4 (10.26%) Smart Energy
4 2 (5.13%) Contactless
4 2 (5.13%) Video on Demand
5 1 (2.56%) Blog
5 1 (2.56%) CCTV
5 1 (2.56%) Data Centre
5 1 (2.56%) Digital Media
5 1 (2.56%) FMCG
5 1 (2.56%) Graphic Design
5 1 (2.56%) Over-the-Top Content
5 1 (2.56%) Social Media
5 1 (2.56%) Statistics
5 1 (2.56%) Taxonomies
5 1 (2.56%) Visualisation
Operating Systems
1 1 (2.56%) Android
1 1 (2.56%) Linux
1 1 (2.56%) Windows
1 1 (2.56%) Windows 10
1 1 (2.56%) Windows Server 2012
Processes & Methodologies
1 7 (17.95%) Agile Software Development
1 7 (17.95%) Analytics
1 7 (17.95%) User Stories
2 6 (15.38%) Product Management
2 6 (15.38%) Translating Business Requirements
3 4 (10.26%) B2B
3 4 (10.26%) Campaign Management
3 4 (10.26%) Pay per click
3 4 (10.26%) Project Management
3 4 (10.26%) Software Engineering
4 3 (7.69%) Business Intelligence
4 3 (7.69%) Digital Marketing
4 3 (7.69%) Programme Management
4 3 (7.69%) Service Delivery
5 2 (5.13%) Competitor Analysis
5 2 (5.13%) Content Management
5 2 (5.13%) Line Management
5 2 (5.13%) Scrum
5 2 (5.13%) Time Management
5 2 (5.13%) Web Analytics
Programming Languages
1 1 (2.56%) Assembly Language
1 1 (2.56%) C
1 1 (2.56%) C++
1 1 (2.56%) MATLAB
Qualifications
1 12 (30.77%) Degree
Quality Assurance & Compliance
1 2 (5.13%) SLA
Vendors
1 5 (12.82%) Google
1 5 (12.82%) Microsoft
2 4 (10.26%) Omniture
2 4 (10.26%) Yahoo!
3 3 (7.69%) SAP
4 1 (2.56%) Adobe
4 1 (2.56%) DoubleClick
4 1 (2.56%) Huawei
4 1 (2.56%) Salesforce.com
4 1 (2.56%) Sitecore