The table below looks at the statistics for Product Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Product Marketing over the 3 months to 24 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Jul 2016
Same period 2015 Same period 2014
Product Marketing
Rank 622 634 585
Rank change year-on-year
+12 -49
Contract jobs citing Product Marketing 21 12 18
As % of all contract IT jobs located in the UK 0.039% 0.021% 0.034%
As % of the Processes & Methodologies category 0.047% 0.026% 0.043%
Number of daily rates quoted 14 9 7
Median daily rate £406 £400 £375
Median daily rate % change year-on-year
+1.56% +6.66%
90% offered a daily rate of more than £268 £248 £240
10% offered a daily rate of more than £638 £625 £453
UK excluding London median daily rate £423 £250 £349
% change year-on-year
+69.00% -28.36%
Number of hourly rates quoted 3 0 1
Median hourly rate £34.85 - £15.86
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44747 45474 41772
As % of all contract IT jobs located in the UK 82.69% 79.85% 78.61%
Number of daily rates quoted 29561 29429 25946
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £295 £282 £275
10% offered a daily rate of more than £600 £575 £563
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 1036 1183 1168
Median hourly rate £28.50 £28.50 £25.00
Median hourly rate % change year-on-year
- +14.00%
90% offered a hourly rate of more than £12.50 £12.50 £13.00
10% offered a hourly rate of more than £51.50 £52.17 £47.50
UK excluding London median hourly rate £28.63 £30.50 £26.98
% change year-on-year
-6.14% +13.06%

Product Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Product Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Product Marketing Jobs Demand Trend in the UK

Product Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Product Marketing within the UK.

Product Marketing Daily Rate Trend in the UK

Product Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Product Marketing within the UK over the 3 months to 24 July 2016.

Product Marketing Daily Rate Histogram in the UK

Product Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Product Marketing within the UK.

Product Marketing Hourly Rate Trend in the UK

Product Marketing
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Product Marketing within the UK over the 3 months to 24 July 2016.

Product Marketing Hourly Rate Histogram in the UK

Product Marketing
Top 13 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Product Marketing within the UK over the 3 months to 24 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -6 21 £406 +1.56% 17
London +8 16 £390 -23.90% 8
South East -3 3 £356 +42.50% 2
City of London +48 2 £333 -10.85% 1
Reading +6 2 £225 -10.00% 1
Berkshire +5 2 £225 -10.00% 1
Yorkshire - 1 £423 - 1
North West - 1 - -
Osterley - 1 £450 -
Leeds - 1 £423 -
West Yorkshire - 1 £423 - 1
Manchester - 1 - -
Middlesex - 1 £488 -

Product Marketing
Top 30 Related IT Skills

For the 6 months to 24 July 2016, IT contractor jobs citing Product Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Product Marketing.

1 46 (100.00%) Marketing
2 12 (26.09%) Degree
3 10 (21.74%) Product Management
3 10 (21.74%) Finance
4 9 (19.57%) Agile Software Development
4 9 (19.57%) Telecoms
4 9 (19.57%) User Stories
4 9 (19.57%) Analytical Skills
5 8 (17.39%) User Experience
5 8 (17.39%) Electronics
6 7 (15.22%) Legal
6 7 (15.22%) Project Management
6 7 (15.22%) Digital Marketing
7 6 (13.04%) Analytics
7 6 (13.04%) Stakeholder Management
7 6 (13.04%) Advertising
7 6 (13.04%) Enterprise Software
8 5 (10.87%) Translating Business Requirements
8 5 (10.87%) B2B
8 5 (10.87%) JIRA
8 5 (10.87%) SaaS
9 4 (8.70%) Google
9 4 (8.70%) Pay per click
9 4 (8.70%) Copywriting
9 4 (8.70%) Google Analytics
9 4 (8.70%) Software Engineering
9 4 (8.70%) Programme Management
9 4 (8.70%) Omniture
9 4 (8.70%) Business Intelligence
9 4 (8.70%) Microsoft

Product Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (2.17%) CMS
1 1 (2.17%) Facebook Platform
Applications
1 2 (4.35%) MS Excel
1 2 (4.35%) MS Office
2 1 (2.17%) MS PowerPoint
2 1 (2.17%) Photoshop
2 1 (2.17%) Spreadsheet
Business Applications
1 4 (8.70%) WebTrends
2 3 (6.52%) SAP Oil and Gas
3 1 (2.17%) Adobe Campaign
3 1 (2.17%) Unica
Cloud Services
1 5 (10.87%) SaaS
2 4 (8.70%) Google Analytics
3 3 (6.52%) AdWords
4 1 (2.17%) GitHub
4 1 (2.17%) IaaS
4 1 (2.17%) Microsoft Azure
Communications & Networking
1 3 (6.52%) Broadband
1 3 (6.52%) Wi-Fi
2 2 (4.35%) Internet
2 2 (4.35%) LAN
2 2 (4.35%) Wireless
3 1 (2.17%) Bluetooth
3 1 (2.17%) DAB
3 1 (2.17%) NFC
3 1 (2.17%) OFDM
3 1 (2.17%) TCP/IP
3 1 (2.17%) Telepresence
3 1 (2.17%) TETRA
3 1 (2.17%) Unified Communications
3 1 (2.17%) WebEx
3 1 (2.17%) WLAN
Development Applications
1 5 (10.87%) JIRA
2 1 (2.17%) PhpStorm
General
1 46 (100.00%) Marketing
2 10 (21.74%) Finance
3 9 (19.57%) Telecoms
4 8 (17.39%) Electronics
5 7 (15.22%) Legal
6 6 (13.04%) Advertising
7 4 (8.70%) Retail
8 3 (6.52%) Danish Language
8 3 (6.52%) Law
8 3 (6.52%) Manufacturing
9 1 (2.17%) French Language
9 1 (2.17%) Games
9 1 (2.17%) Portuguese Language
9 1 (2.17%) Publishing
9 1 (2.17%) Spanish Language
Job Titles
1 10 (21.74%) Product Manager
2 9 (19.57%) Marketing Manager
3 6 (13.04%) Product Marketing Manager
4 5 (10.87%) Product Owner
5 3 (6.52%) Senior Manager
6 2 (4.35%) Analyst
6 2 (4.35%) Consultant
6 2 (4.35%) Developer
6 2 (4.35%) Head of Marketing
6 2 (4.35%) Head of Product Marketing
6 2 (4.35%) Search Manager
7 1 (2.17%) Commercial Consultant
7 1 (2.17%) E-Commerce Product Manager
7 1 (2.17%) Embedded Developer
7 1 (2.17%) Marketing Communications Manager
7 1 (2.17%) Marketing Specialist
7 1 (2.17%) Product Marketing Specialist
7 1 (2.17%) Telecoms Consultant
7 1 (2.17%) Telecoms Manager
7 1 (2.17%) Unified Communications Manager
Libraries, Frameworks & Software Standards
1 1 (2.17%) Ajax
1 1 (2.17%) CSS
1 1 (2.17%) CSS3
1 1 (2.17%) Framer.js
1 1 (2.17%) HTML
1 1 (2.17%) HTML5
1 1 (2.17%) Web Services
Miscellaneous
1 9 (19.57%) Analytical Skills
2 8 (17.39%) User Experience
3 6 (13.04%) Enterprise Software
4 4 (8.70%) Copywriting
4 4 (8.70%) Smart Energy
5 3 (6.52%) Mobile App
6 2 (4.35%) Contactless
6 2 (4.35%) Data Centre
6 2 (4.35%) Social Media
6 2 (4.35%) Video on Demand
7 1 (2.17%) CCTV
7 1 (2.17%) Fintech
7 1 (2.17%) FMCG
7 1 (2.17%) Mobile Games
7 1 (2.17%) Over-the-Top Content
7 1 (2.17%) Public Cloud
7 1 (2.17%) Virtual Team
Operating Systems
1 1 (2.17%) Linux
Processes & Methodologies
1 10 (21.74%) Product Management
2 9 (19.57%) Agile Software Development
2 9 (19.57%) User Stories
3 7 (15.22%) Digital Marketing
3 7 (15.22%) Project Management
4 6 (13.04%) Analytics
4 6 (13.04%) Stakeholder Management
5 5 (10.87%) B2B
5 5 (10.87%) Translating Business Requirements
6 4 (8.70%) Business Intelligence
6 4 (8.70%) Pay per click
6 4 (8.70%) Programme Management
6 4 (8.70%) Software Engineering
7 3 (6.52%) B2C
7 3 (6.52%) Campaign Management
7 3 (6.52%) Time Management
8 2 (4.35%) Customer Engagement
8 2 (4.35%) E-Commerce
8 2 (4.35%) Scrum
8 2 (4.35%) SEO
Programming Languages
1 1 (2.17%) Assembly Language
1 1 (2.17%) C
1 1 (2.17%) C++
1 1 (2.17%) JavaScript
1 1 (2.17%) MATLAB
1 1 (2.17%) PHP
Qualifications
1 12 (26.09%) Degree
Quality Assurance & Compliance
1 1 (2.17%) ISO15022
1 1 (2.17%) QA
Vendors
1 4 (8.70%) Google
1 4 (8.70%) Microsoft
1 4 (8.70%) Omniture
2 3 (6.52%) Adobe
2 3 (6.52%) SAP
2 3 (6.52%) Yahoo!
3 1 (2.17%) Alterian
3 1 (2.17%) Facebook
3 1 (2.17%) Huawei
3 1 (2.17%) Salesforce.com
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