The table below looks at the statistics for Product Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Product Marketing over the 3 months to 27 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Sep 2016
Same period 2015 Same period 2014
Product Marketing
Rank 636 643 614
Rank change year-on-year
+7 -29
Contract jobs citing Product Marketing 21 18 28
As % of all contract IT jobs located in the UK 0.039% 0.031% 0.049%
As % of the Processes & Methodologies category 0.047% 0.039% 0.063%
Number of daily rates quoted 12 9 11
Median daily rate £420 £400 £450
Median daily rate % change year-on-year
+5.00% -11.11%
90% offered a daily rate of more than £228 £300 £325
10% offered a daily rate of more than £548 £625 £500
UK excluding London median daily rate £283 £325 £463
% change year-on-year
-13.07% -29.72%
Number of hourly rates quoted 2 2 4
Median hourly rate £42.76 £18.27 £24.50
Median hourly rate % change year-on-year
+134.09% -25.44%
90% offered a hourly rate of more than £42.35 £17.65 £16.80
10% offered a hourly rate of more than £43.16 £18.88 £30.70
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44464 46364 44152
As % of all contract IT jobs located in the UK 83.07% 81.04% 77.16%
Number of daily rates quoted 29448 30320 27616
Median daily rate £438 £425 £413
Median daily rate % change year-on-year
+3.05% +3.03%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £590 £580 £575
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1150 1283 1207
Median hourly rate £31.00 £32.00 £24.00
Median hourly rate % change year-on-year
-3.12% +33.33%
90% offered a hourly rate of more than £12.52 £12.50 £12.50
10% offered a hourly rate of more than £50.00 £49.76 £53.50
UK excluding London median hourly rate £32.50 £33.64 £26.25
% change year-on-year
-3.38% +28.15%

Product Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Product Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Product Marketing Jobs Demand Trend in the UK

Product Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Product Marketing within the UK.

Product Marketing Daily Rate Trend in the UK

Product Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Product Marketing within the UK over the 3 months to 27 September 2016.

Product Marketing Daily Rate Histogram in the UK

Product Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Product Marketing within the UK.

Product Marketing Hourly Rate Trend in the UK

Product Marketing
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Product Marketing within the UK over the 3 months to 27 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +31 21 £420 +5.00% 12
London +2 18 £463 +2.77% 5
Reading +16 2 £255 +2.00%
South East +12 2 £255 -21.53% 2
Berkshire +7 2 £255 +2.00%
Yorkshire +9 1 £310 - 3
Leeds +8 1 £310 - 3
West Yorkshire +5 1 £310 - 3
Hayes - 1 £525 -
Uxbridge - 1 - -
City of London - 1 £390 - 1

Product Marketing
Top 30 Related IT Skills

For the 6 months to 27 September 2016, IT contractor jobs citing Product Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Product Marketing.

1 48 (100.00%) Marketing
2 12 (25.00%) Degree
2 12 (25.00%) Product Management
3 9 (18.75%) User Experience
4 8 (16.67%) Analytics
4 8 (16.67%) Project Management
4 8 (16.67%) Finance
4 8 (16.67%) Legal
5 7 (14.58%) Electronics
5 7 (14.58%) Telecoms
5 7 (14.58%) Advertising
5 7 (14.58%) B2B
5 7 (14.58%) SaaS
5 7 (14.58%) Analytical Skills
6 6 (12.50%) User Stories
6 6 (12.50%) Agile Software Development
7 5 (10.42%) Retail
7 5 (10.42%) Social Media
7 5 (10.42%) Digital Marketing
7 5 (10.42%) CRM
8 4 (8.33%) E-Commerce
8 4 (8.33%) B2C
8 4 (8.33%) Microsoft
8 4 (8.33%) Law
8 4 (8.33%) Facebook
8 4 (8.33%) Facebook Platform
8 4 (8.33%) Software Engineering
8 4 (8.33%) Content Development
9 3 (6.25%) Enterprise Software
9 3 (6.25%) Google

Product Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (8.33%) Facebook Platform
2 1 (2.08%) CMS
Applications
1 3 (6.25%) MS Excel
2 2 (4.17%) MS Office
3 1 (2.08%) MS PowerPoint
3 1 (2.08%) Photoshop
Business Applications
1 2 (4.17%) WebTrends
2 1 (2.08%) Adobe Campaign
2 1 (2.08%) BigMachines
2 1 (2.08%) Magento
2 1 (2.08%) SAP Oil and Gas
2 1 (2.08%) Unica
Cloud Services
1 7 (14.58%) SaaS
2 3 (6.25%) Google Analytics
3 2 (4.17%) AdWords
3 2 (4.17%) Microsoft Azure
4 1 (2.08%) GitHub
4 1 (2.08%) IaaS
Communications & Networking
1 2 (4.17%) LAN
1 2 (4.17%) Wireless
2 1 (2.08%) Bluetooth
2 1 (2.08%) Broadband
2 1 (2.08%) DAB
2 1 (2.08%) NFC
2 1 (2.08%) OFDM
2 1 (2.08%) TCP/IP
2 1 (2.08%) Telepresence
2 1 (2.08%) TETRA
2 1 (2.08%) WebEx
2 1 (2.08%) Wi-Fi
2 1 (2.08%) WLAN
Database & Business Intelligence
1 2 (4.17%) Big Data
2 1 (2.08%) MySQL
2 1 (2.08%) Oracle Reports
Development Applications
1 2 (4.17%) JIRA
2 1 (2.08%) PhpStorm
General
1 48 (100.00%) Marketing
2 8 (16.67%) Finance
2 8 (16.67%) Legal
3 7 (14.58%) Advertising
3 7 (14.58%) Electronics
3 7 (14.58%) Telecoms
4 5 (10.42%) Retail
5 4 (8.33%) Law
6 2 (4.17%) Games
6 2 (4.17%) Publishing
7 1 (2.08%) Back Office
7 1 (2.08%) Brand Awareness
7 1 (2.08%) Danish Language
7 1 (2.08%) Manufacturing
7 1 (2.08%) Military
7 1 (2.08%) Portuguese Language
7 1 (2.08%) Spanish Language
Job Titles
1 17 (35.42%) Product Manager
2 14 (29.17%) Marketing Manager
3 11 (22.92%) Product Marketing Manager
4 4 (8.33%) Analyst
5 2 (4.17%) Designer
5 2 (4.17%) Developer
5 2 (4.17%) Head of Marketing
5 2 (4.17%) Head of Product Marketing
5 2 (4.17%) Programme Director
5 2 (4.17%) Programme Manager
6 1 (2.08%) Commercial Consultant
6 1 (2.08%) Direct Marketing Manager
6 1 (2.08%) E-Commerce Product Manager
6 1 (2.08%) Embedded Developer
6 1 (2.08%) Marketing Communications Manager
6 1 (2.08%) Marketing Specialist
6 1 (2.08%) Product Marketing Specialist
6 1 (2.08%) Telecoms Consultant
6 1 (2.08%) Telecoms Manager
6 1 (2.08%) Telecoms Product Manager
Libraries, Frameworks & Software Standards
1 2 (4.17%) Framer.js
2 1 (2.08%) Ajax
2 1 (2.08%) CSS
2 1 (2.08%) CSS3
2 1 (2.08%) HTML
2 1 (2.08%) HTML5
2 1 (2.08%) Web Services
Miscellaneous
1 9 (18.75%) User Experience
2 7 (14.58%) Analytical Skills
3 5 (10.42%) Social Media
4 3 (6.25%) Enterprise Software
5 2 (4.17%) Copywriting
5 2 (4.17%) Mobile Games
5 2 (4.17%) Video on Demand
6 1 (2.08%) Blog
6 1 (2.08%) CCTV
6 1 (2.08%) Computer Science
6 1 (2.08%) Contactless
6 1 (2.08%) Credit Risk
6 1 (2.08%) Data Centre
6 1 (2.08%) FMCG
6 1 (2.08%) Management Information System
6 1 (2.08%) Mobile App
6 1 (2.08%) Over-the-Top Content
6 1 (2.08%) Public Cloud
6 1 (2.08%) Smart Energy
6 1 (2.08%) Virtual Team
Operating Systems
1 1 (2.08%) Linux
Processes & Methodologies
1 12 (25.00%) Product Management
2 8 (16.67%) Analytics
2 8 (16.67%) Project Management
3 7 (14.58%) B2B
4 6 (12.50%) Agile Software Development
4 6 (12.50%) User Stories
5 5 (10.42%) CRM
5 5 (10.42%) Digital Marketing
6 4 (8.33%) B2C
6 4 (8.33%) Content Development
6 4 (8.33%) E-Commerce
6 4 (8.33%) Software Engineering
7 3 (6.25%) Business Intelligence
7 3 (6.25%) Programme Management
8 2 (4.17%) Content Management
8 2 (4.17%) E-business
8 2 (4.17%) Industrial Design
8 2 (4.17%) SEO
8 2 (4.17%) Stakeholder Management
8 2 (4.17%) Web Design
Programming Languages
1 1 (2.08%) Assembly Language
1 1 (2.08%) C
1 1 (2.08%) C++
1 1 (2.08%) JavaScript
1 1 (2.08%) MATLAB
1 1 (2.08%) PHP
1 1 (2.08%) SQL
Qualifications
1 12 (25.00%) Degree
Quality Assurance & Compliance
1 1 (2.08%) ISO15022
1 1 (2.08%) QA
Vendors
1 4 (8.33%) Facebook
1 4 (8.33%) Microsoft
2 3 (6.25%) Adobe
2 3 (6.25%) Google
3 2 (4.17%) Omniture
4 1 (2.08%) Alterian
4 1 (2.08%) Kenshoo
4 1 (2.08%) Marin
4 1 (2.08%) Oracle
4 1 (2.08%) SAP
4 1 (2.08%) Xerox
4 1 (2.08%) Yahoo!
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