The table below looks at the statistics for Product Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Product Marketing over the 3 months to 14 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
14 Feb 2016
Same period 2015 Same period 2014
Product Marketing
Rank 613 587 576
Rank change year-on-year
-26 -11
Contract jobs citing Product Marketing 13 18 23
As % of all contract IT jobs located in the UK 0.025% 0.035% 0.047%
As % of the Processes & Methodologies category 0.031% 0.045% 0.061%
Number of daily rates quoted 9 8 12
Average daily rate £263 £319 £425
Average daily rate % change year-on-year
-17.64% -25.00%
90% offered a daily rate of more than £185 £268 £260
10% offered a daily rate of more than £410 £492 £598
UK excluding London average daily rate £331 £319 £500
% change year-on-year
+3.92% -36.25%
Number of hourly rates quoted 2 1 1
Average hourly rate £18.26 £15.86 £13.50
Average hourly rate % change year-on-year
+15.10% +17.48%
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41939 39781 37687
As % of all contract IT jobs located in the UK 81.34% 77.74% 76.64%
Number of daily rates quoted 27430 25409 22756
Average daily rate £425 £425 £400
Average daily rate % change year-on-year
- +6.25%
90% offered a daily rate of more than £300 £280 £275
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1173 1055 1156
Average hourly rate £39.34 £27.50 £27.50
Average hourly rate % change year-on-year
+43.05% -
90% offered a hourly rate of more than £13.00 £12.00 £12.49
10% offered a hourly rate of more than £57.00 £46.50 £52.40
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Product Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Product Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Product Marketing Jobs Demand Trend in the UK

Product Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Product Marketing within the UK.

Product Marketing Daily Rate Trend in the UK

Product Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Product Marketing within the UK over the 3 months to 14 February 2016.

Product Marketing Daily Rate Histogram in the UK

Product Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Product Marketing within the UK.

Product Marketing Hourly Rate Trend in the UK

Product Marketing
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Product Marketing within the UK over the 3 months to 14 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -15 12 £236 -25.88% 26
London +6 9 £210 -45.98% 12
City of London - 3 £400 - 1
North West - 2 - -
Lancashire - 2 - -
Preston - 2 - -
South West +1 1 £263 - 1
Wiltshire -1 1 £263 -
Stirling - 1 £400 -
Swindon - 1 £263 -
Scotland - 1 £400 - 1

Product Marketing
Top 30 Related IT Skills

For the 6 months to 14 February 2016, IT contractor jobs within the UK citing Product Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Product Marketing.

1 28 (100.00%) Marketing
2 9 (32.14%) Finance
2 9 (32.14%) Analytics
3 8 (28.57%) Degree
4 6 (21.43%) User Experience
4 6 (21.43%) Analytical Skills
5 5 (17.86%) Advertising
5 5 (17.86%) Google
5 5 (17.86%) Microsoft
5 5 (17.86%) AdWords
5 5 (17.86%) Google Analytics
5 5 (17.86%) Digital Marketing
6 4 (14.29%) Product Management
6 4 (14.29%) Campaign Management
6 4 (14.29%) B2B
6 4 (14.29%) Project Management
6 4 (14.29%) Telecoms
6 4 (14.29%) CMS
7 3 (10.71%) Yahoo!
7 3 (10.71%) Economics
7 3 (10.71%) Web Analytics
7 3 (10.71%) Omniture
7 3 (10.71%) Process Management
7 3 (10.71%) WebTrends
7 3 (10.71%) Business Intelligence
7 3 (10.71%) Mobile App
7 3 (10.71%) Kalman Filter
7 3 (10.71%) Digital Media
7 3 (10.71%) Pay per click
7 3 (10.71%) Psychology

Product Marketing
Top Related IT Skills by Category

For the 6 months to 14 February 2016, IT contractor jobs within the UK citing Product Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Product Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (14.29%) CMS
2 1 (3.57%) Adobe Experience Manager
2 1 (3.57%) Drupal
2 1 (3.57%) SharePoint
2 1 (3.57%) Sitecore CMS
Applications
1 1 (3.57%) MS Excel
1 1 (3.57%) MS Office
1 1 (3.57%) MS Visio
1 1 (3.57%) Spreadsheet
Business Applications
1 3 (10.71%) WebTrends
2 2 (7.14%) SAP Oil and Gas
Cloud Services
1 5 (17.86%) AdWords
1 5 (17.86%) Google Analytics
2 1 (3.57%) Microsoft Azure
2 1 (3.57%) Office 365
Communications & Networking
1 2 (7.14%) Broadband
1 2 (7.14%) Internet
1 2 (7.14%) Wi-Fi
General
1 28 (100.00%) Marketing
2 9 (32.14%) Finance
3 5 (17.86%) Advertising
4 4 (14.29%) Telecoms
5 3 (10.71%) Danish Language
6 2 (7.14%) Billing
6 2 (7.14%) Electronics
6 2 (7.14%) Manufacturing
7 1 (3.57%) Games
7 1 (3.57%) Legal
7 1 (3.57%) Publishing
7 1 (3.57%) Retail
Job Titles
1 6 (21.43%) Product Manager
2 4 (14.29%) Project Manager
3 3 (10.71%) Analyst
4 2 (7.14%) Architect
4 2 (7.14%) Delivery Manager
4 2 (7.14%) Digital Project Manager
4 2 (7.14%) Performance Analyst
4 2 (7.14%) Search Manager
4 2 (7.14%) Senior Manager
4 2 (7.14%) Service Manager
4 2 (7.14%) Services Delivery Manager
4 2 (7.14%) Solutions Architect
4 2 (7.14%) Web Analyst
5 1 (3.57%) Content Editor
5 1 (3.57%) Digital Marketing Manager
5 1 (3.57%) Marketing Consultant
5 1 (3.57%) Planning Manager
5 1 (3.57%) Product Marketing Manager
5 1 (3.57%) SharePoint Architect
5 1 (3.57%) Web Producer
Libraries, Frameworks & Software Standards
1 2 (7.14%) EDI
1 2 (7.14%) HTML
2 1 (3.57%) CSS
Miscellaneous
1 6 (21.43%) Analytical Skills
1 6 (21.43%) User Experience
2 3 (10.71%) Copywriting
2 3 (10.71%) Digital Media
2 3 (10.71%) Economics
2 3 (10.71%) Mobile App
2 3 (10.71%) Psychology
3 1 (3.57%) Blog
3 1 (3.57%) FMCG
3 1 (3.57%) Graphic Design
3 1 (3.57%) Social Media
3 1 (3.57%) Statistics
3 1 (3.57%) Taxonomies
3 1 (3.57%) Visualisation
Operating Systems
1 1 (3.57%) Android
1 1 (3.57%) Windows
1 1 (3.57%) Windows 10
1 1 (3.57%) Windows Server 2012
Processes & Methodologies
1 9 (32.14%) Analytics
2 5 (17.86%) Digital Marketing
3 4 (14.29%) B2B
3 4 (14.29%) Campaign Management
3 4 (14.29%) Product Management
3 4 (14.29%) Project Management
4 3 (10.71%) Business Intelligence
4 3 (10.71%) Kalman Filter
4 3 (10.71%) Pay per click
4 3 (10.71%) Process Management
4 3 (10.71%) Web Analytics
5 2 (7.14%) Change Management
5 2 (7.14%) Competitor Analysis
5 2 (7.14%) Continuous Delivery
5 2 (7.14%) Continuous Improvement
5 2 (7.14%) Line Management
5 2 (7.14%) Multivariate Testing
5 2 (7.14%) PRINCE2
5 2 (7.14%) Service Delivery
5 2 (7.14%) Time Management
Qualifications
1 8 (28.57%) Degree
Quality Assurance & Compliance
1 2 (7.14%) SLA
Vendors
1 5 (17.86%) Google
1 5 (17.86%) Microsoft
2 3 (10.71%) Omniture
2 3 (10.71%) Yahoo!
3 2 (7.14%) Adobe
3 2 (7.14%) DoubleClick
3 2 (7.14%) SAP
4 1 (3.57%) Sitecore
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