The first table below looks at the demand for Product Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Product Marketing over the 3 months to 29 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Jul 2014
Same period 2013 Same period 2012
Product Marketing
Rank 572 533 538
Rank change year-on-year
-39 +5
Contract jobs citing Product Marketing 17 30 31
As % of all contract IT jobs located in the UK 0.031% 0.059% 0.053%
As % of the Processes & Methodologies category 0.042% 0.080% 0.076%
Number of daily rates quoted 6 13 14
Average daily rate
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£362 £363 £365
Average daily rate % change year-on-year
-0.13% -0.68%
90% offered a daily rate of more than £228 £218 £241
10% offered a daily rate of more than £450 £470 £555
UK excluding London average daily rate £349 £240 £450
% change year-on-year
+45.41% -46.66%
Number of hourly rates quoted 1 0 0
Average hourly rate £15.86 - -
UK excluding London average hourly rate - - -
Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
40453 37287 40858
As % of all contract IT jobs located in the UK 74.06% 72.92% 70.50%
Number of daily rates quoted 25028 22615 23509
Average daily rate £400 £403 £400
Average daily rate % change year-on-year
-0.62% +0.62%
90% offered a daily rate of more than £275 £270 £265
10% offered a daily rate of more than £560 £575 £575
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1155 1063 1447
Average hourly rate £25.00 £30.00 £30.50
Average hourly rate % change year-on-year
-16.66% -1.63%
90% offered a hourly rate of more than £12.52 £12.50 £13.00
10% offered a hourly rate of more than £50.00 £48.84 £45.00
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%

Product Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Product Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Product Marketing Jobs Demand Trend in the UK

Product Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Product Marketing within the UK.

Product Marketing Daily Rate Trend in the UK

Product Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Product Marketing within the UK over the 3 months to 29 July 2014.

Product Marketing Daily Rate Histogram in the UK

Product Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Product Marketing within the UK.

Product Marketing Hourly Rate Trend in the UK

Product Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Product Marketing within the UK over the 3 months to 29 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -18 16 £362 -0.13% 17
London -8 9 £475 +11.76% 11
South East -15 6 £320 +33.12% 1
Berkshire +1 5 £349 +45.41% 1
Reading +3 1 - -
Wiltshire - 1 £425 - 2
South West - 1 £425 - 2
Surrey - 1 £165 -
Swindon - 1 £425 - 2
East of England - - - - 1
Hammersmith - - - -
West Yorkshire - - - -
Yorkshire - - - -
City of London - - - - 2
East Midlands - - - - 2
Midlands - - - -
North West - - - -
Redhill - - - -
Rochdale - - - -
Slough - - - - 1
Buckinghamshire - - - -
Cambridgeshire - - - - 1
Cheshire - - - -
East Sussex - - - -
Middlesex - - - -
Northamptonshire - - - -
Nottinghamshire - - - - 2
Maidenhead - - - -
Manchester - - - -
Milton Keynes - - - -

Product Marketing
Top 30 Related IT Skills

For the 6 months to 29 July 2014, IT contractor jobs within the UK citing Product Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Product Marketing.

1 39 (100.00%) Marketing
2 10 (25.64%) Project Management
3 8 (20.51%) Agile Software Development
4 7 (17.95%) Legal
4 7 (17.95%) JavaScript
5 6 (15.38%) CSS
5 6 (15.38%) MS Excel
5 6 (15.38%) SAP
5 6 (15.38%) Microsoft
5 6 (15.38%) Finance
5 6 (15.38%) HTML
5 6 (15.38%) SEO
5 6 (15.38%) Content Management
5 6 (15.38%) Analytics
5 6 (15.38%) Mobile App
6 5 (12.82%) HTML5
6 5 (12.82%) SiteCatalyst
6 5 (12.82%) Web Analytics
6 5 (12.82%) Digital Marketing
6 5 (12.82%) Telecoms
6 5 (12.82%) SLA
6 5 (12.82%) Scrum
6 5 (12.82%) Adobe
7 4 (10.26%) SAP SD
7 4 (10.26%) Business Intelligence
7 4 (10.26%) MS Project
7 4 (10.26%) MS Office
7 4 (10.26%) Stakeholder Management
7 4 (10.26%) Workflow
7 4 (10.26%) Dependency Management

Product Marketing
Top Related IT Skills by Category

For the 6 months to 29 July 2014, IT contractor jobs within the UK citing Product Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Product Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (5.13%) SharePoint
2 1 (2.56%) SAS
2 1 (2.56%) CMS
Applications
1 6 (15.38%) MS Excel
2 4 (10.26%) MS Project
2 4 (10.26%) MS Office
3 1 (2.56%) MS PowerPoint
3 1 (2.56%) Spreadsheet
Business Applications
1 5 (12.82%) SiteCatalyst
2 4 (10.26%) SAP SD
3 1 (2.56%) SAP CRM
Communications & Networking
1 1 (2.56%) Internet
1 1 (2.56%) NFC
Database & Business Intelligence
1 2 (5.13%) Data Warehouse
2 1 (2.56%) Data Mining
2 1 (2.56%) SAP BW
2 1 (2.56%) SAP BI
2 1 (2.56%) Hadoop
2 1 (2.56%) SAP Data Services
2 1 (2.56%) Big Data
Development Applications
1 2 (5.13%) Xcode
1 2 (5.13%) Axure RP
2 1 (2.56%) Dreamweaver
General
1 39 (100.00%) Marketing
2 7 (17.95%) Legal
3 6 (15.38%) Finance
4 5 (12.82%) Telecoms
5 2 (5.13%) Billing
6 1 (2.56%) Electronics
6 1 (2.56%) Advertising
6 1 (2.56%) Publishing
6 1 (2.56%) Games
6 1 (2.56%) Banking
6 1 (2.56%) Retail
6 1 (2.56%) German Language
6 1 (2.56%) Russian Language
Job Titles
1 6 (15.38%) Analyst
2 5 (12.82%) Campaign Manager
3 4 (10.26%) Designer
3 4 (10.26%) Data Analyst
4 3 (7.69%) Project Manager
4 3 (7.69%) UI Designer
4 3 (7.69%) Content Manager
4 3 (7.69%) SAP Analyst
4 3 (7.69%) Developer
5 2 (5.13%) iOS Developer
5 2 (5.13%) Master Data Analyst
5 2 (5.13%) SAP Data Analyst
5 2 (5.13%) Product Manager
6 1 (2.56%) Marketing Manager
6 1 (2.56%) Network Project Manager
6 1 (2.56%) Marketing Analyst
6 1 (2.56%) Product Marketing Manager
6 1 (2.56%) Consultant
6 1 (2.56%) Change Manager
6 1 (2.56%) Programme Manager
Libraries, Frameworks & Software Standards
1 6 (15.38%) CSS
1 6 (15.38%) HTML
2 5 (12.82%) HTML5
3 2 (5.13%) iOS SDK
3 2 (5.13%) LAMP
3 2 (5.13%) Cocoa
3 2 (5.13%) .NET
4 1 (2.56%) ASP.NET
4 1 (2.56%) Ajax
4 1 (2.56%) jQuery
4 1 (2.56%) ASP.NET MVC
4 1 (2.56%) KnockoutJS
4 1 (2.56%) AngularJS
4 1 (2.56%) ASP.NET MVC 4
Miscellaneous
1 6 (15.38%) Mobile App
2 3 (7.69%) Foreign Exchange (FX)
3 2 (5.13%) Mathematics
3 2 (5.13%) Computer Science
3 2 (5.13%) Blog
3 2 (5.13%) iPhone
3 2 (5.13%) Augmented Reality
3 2 (5.13%) iPad
3 2 (5.13%) New Media
3 2 (5.13%) Client/Server
4 1 (2.56%) Mobile Payment
4 1 (2.56%) Psychology
4 1 (2.56%) Human Factors
4 1 (2.56%) Statistics
4 1 (2.56%) Graphic Design
Operating Systems
1 3 (7.69%) Android
1 3 (7.69%) Apple iOS
Processes & Methodologies
1 10 (25.64%) Project Management
2 8 (20.51%) Agile Software Development
3 6 (15.38%) Content Management
3 6 (15.38%) SEO
3 6 (15.38%) Analytics
4 5 (12.82%) Scrum
4 5 (12.82%) Web Analytics
4 5 (12.82%) Digital Marketing
5 4 (10.26%) Workflow
5 4 (10.26%) Stakeholder Management
5 4 (10.26%) Business Intelligence
5 4 (10.26%) Dependency Management
6 3 (7.69%) User Acceptance Testing
6 3 (7.69%) Product Management
6 3 (7.69%) Web Development
6 3 (7.69%) Responsive Web Design
7 2 (5.13%) Usability Testing
7 2 (5.13%) User Experience Design
7 2 (5.13%) Service Management
7 2 (5.13%) Data Modelling
Programming Languages
1 7 (17.95%) JavaScript
2 3 (7.69%) SQL
3 2 (5.13%) Objective-C
3 2 (5.13%) C#
4 1 (2.56%) C
4 1 (2.56%) Perl
4 1 (2.56%) R
Qualifications
1 3 (7.69%) Degree
2 1 (2.56%) SC Cleared
2 1 (2.56%) Security Cleared
2 1 (2.56%) PhD
Quality Assurance & Compliance
1 5 (12.82%) SLA
Vendors
1 6 (15.38%) SAP
1 6 (15.38%) Microsoft
2 5 (12.82%) Adobe
3 2 (5.13%) Salesforce.com
3 2 (5.13%) Google
4 1 (2.56%) Teradata
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