The table below looks at the statistics for Product Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Product Marketing over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Product Marketing
Rank 575 551 524
Rank change year-on-year
-24 -27
Contract jobs citing Product Marketing 20 31 33
As % of all contract IT jobs located in the UK 0.036% 0.060% 0.066%
As % of the Processes & Methodologies category 0.049% 0.081% 0.093%
Number of daily rates quoted 12 18 19
Average daily rate
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£425 £300 £350
Average daily rate % change year-on-year
+41.66% -14.28%
90% offered a daily rate of more than £325 £187 £314
10% offered a daily rate of more than £500 £470 £540
UK excluding London average daily rate £325 £300 £350
% change year-on-year
+8.33% -14.28%
Number of hourly rates quoted 1 1 0
Average hourly rate £15.86 £13.50 -
Average hourly rate % change year-on-year
+17.48% -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41096 38070 35468
As % of all contract IT jobs located in the UK 74.49% 73.77% 71.46%
Number of daily rates quoted 26903 23461 20857
Average daily rate £421 £400 £400
Average daily rate % change year-on-year
+5.12% -
90% offered a daily rate of more than £280 £270 £267
10% offered a daily rate of more than £580 £575 £575
UK excluding London average daily rate £388 £365 £365
% change year-on-year
+6.16% -
Number of hourly rates quoted 1109 1170 1452
Average hourly rate £24.00 £26.00 £30.00
Average hourly rate % change year-on-year
-7.69% -13.33%
90% offered a hourly rate of more than £11.50 £12.50 £12.50
10% offered a hourly rate of more than £47.50 £44.90 £45.00
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

Product Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Product Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Product Marketing Jobs Demand Trend in the UK

Product Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Product Marketing within the UK.

Product Marketing Daily Rate Trend in the UK

Product Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Product Marketing within the UK over the 3 months to 19 December 2014.

Product Marketing Daily Rate Histogram in the UK

Product Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Product Marketing within the UK.

Product Marketing Hourly Rate Trend in the UK

Product Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Product Marketing within the UK over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -41 20 £425 +41.66% 16
London +7 11 £425 +12.58% 6
South East -24 6 £325 +8.33% 5
Berkshire -3 5 £325 +8.33% 3
City of London +1 3 £425 +138.09% 1
Reading +10 2 - - 1
Docklands, London - 1 £425 -
South West - 1 - -
West Midlands - - - - 1
Milton Keynes - - - -
Oxford - - - -
Scotland - - - -
Hillingdon - - - -
East of England - - - - 1
Hook - - - -
Slough - - - -
Telford - - - - 1
Uxbridge - - - -
Bedfordshire - - - -
Basingstoke - - - -
Bournemouth - - - -
Cambridge - - - - 1
Edinburgh - - - -
Guildford - - - -
Leeds - - - - 1
Buckinghamshire - - - -
Cambridgeshire - - - - 1
Dorset - - - -
Essex - - - -
Hampshire - - - - 1

Product Marketing
Top 30 Related IT Skills

For the 6 months to 19 December 2014, IT contractor jobs within the UK citing Product Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Product Marketing.

1 48 (100.00%) Marketing
2 17 (35.42%) Project Management
2 17 (35.42%) User Experience
3 14 (29.17%) Degree
4 12 (25.00%) Agile Software Development
5 11 (22.92%) Finance
5 11 (22.92%) Telecoms
6 9 (18.75%) Retail
7 8 (16.67%) Legal
7 8 (16.67%) Analytical Skills
8 7 (14.58%) Mobile App
9 6 (12.50%) Analytics
9 6 (12.50%) Advertising
9 6 (12.50%) Stakeholder Management
9 6 (12.50%) CMS
9 6 (12.50%) SQL
10 5 (10.42%) VBA
10 5 (10.42%) MS Excel
10 5 (10.42%) Microsoft
10 5 (10.42%) Games
10 5 (10.42%) Information Architecture
10 5 (10.42%) Axure RP
10 5 (10.42%) Apple iOS
11 4 (8.33%) Social Media
11 4 (8.33%) Marketing Strategy
11 4 (8.33%) Performance Management
11 4 (8.33%) Data Analysis
11 4 (8.33%) B2B
11 4 (8.33%) OLAP
11 4 (8.33%) SAS

Product Marketing
Top Related IT Skills by Category

For the 6 months to 19 December 2014, IT contractor jobs within the UK citing Product Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Product Marketing. Up to 20 skills are shown per category.

Application Platforms
1 6 (12.50%) CMS
2 4 (8.33%) SAS
3 3 (6.25%) SharePoint
4 1 (2.08%) Sitecore CMS
Applications
1 5 (10.42%) MS Excel
2 2 (4.17%) Spreadsheet
2 2 (4.17%) MS Office
2 2 (4.17%) MS PowerPoint
3 1 (2.08%) MS Project
Business Applications
1 2 (4.17%) SiteCatalyst
Communications & Networking
1 1 (2.08%) Internet
1 1 (2.08%) SS7
1 1 (2.08%) GSM
1 1 (2.08%) UMTS
1 1 (2.08%) NFC
Database & Business Intelligence
1 4 (8.33%) OLAP
2 3 (6.25%) Oracle OLAP
3 1 (2.08%) MS Access
Development Applications
1 5 (10.42%) Axure RP
General
1 48 (100.00%) Marketing
2 11 (22.92%) Finance
2 11 (22.92%) Telecoms
3 9 (18.75%) Retail
4 8 (16.67%) Legal
5 6 (12.50%) Advertising
6 5 (10.42%) Games
7 3 (6.25%) Billing
8 2 (4.17%) Pharmaceutical
8 2 (4.17%) Banking
9 1 (2.08%) Electronics
9 1 (2.08%) French Language
9 1 (2.08%) German Language
Job Titles
1 6 (12.50%) Product Manager
1 6 (12.50%) Analyst
2 5 (10.42%) Project Manager
2 5 (10.42%) UX Designer
2 5 (10.42%) Designer
3 4 (8.33%) Product Marketing Manager
3 4 (8.33%) Marketing Manager
4 3 (6.25%) User Experience Researcher
4 3 (6.25%) Change Manager
4 3 (6.25%) Business Analyst
4 3 (6.25%) Senior Manager
4 3 (6.25%) Senior Product Manager
4 3 (6.25%) SAS Project Manager
4 3 (6.25%) Campaign Manager
5 2 (4.17%) Junior
5 2 (4.17%) Consultant
5 2 (4.17%) Data Analyst
6 1 (2.08%) Analyst Developer
6 1 (2.08%) Client Services Manager
6 1 (2.08%) Spreadsheet Developer
Libraries, Frameworks & Software Standards
1 3 (6.25%) HTML
1 3 (6.25%) CSS
2 2 (4.17%) HTML5
3 1 (2.08%) XML
3 1 (2.08%) .NET
Miscellaneous
1 17 (35.42%) User Experience
2 8 (16.67%) Analytical Skills
3 7 (14.58%) Mobile App
4 4 (8.33%) Social Media
5 3 (6.25%) Psychology
5 3 (6.25%) Human Factors
5 3 (6.25%) Computer Science
6 2 (4.17%) Online Games
6 2 (4.17%) Management Information System
6 2 (4.17%) Digital Media
7 1 (2.08%) STB
7 1 (2.08%) Mobile Games
7 1 (2.08%) Statistics
7 1 (2.08%) Graphic Design
7 1 (2.08%) Video on Demand
Operating Systems
1 5 (10.42%) Apple iOS
2 2 (4.17%) Android
3 1 (2.08%) UNIX
Processes & Methodologies
1 17 (35.42%) Project Management
2 12 (25.00%) Agile Software Development
3 6 (12.50%) Analytics
3 6 (12.50%) Stakeholder Management
4 5 (10.42%) Information Architecture
5 4 (8.33%) Marketing Strategy
5 4 (8.33%) Performance Management
5 4 (8.33%) Data Analysis
5 4 (8.33%) B2B
5 4 (8.33%) Marketing Analytics
6 3 (6.25%) Scrum
6 3 (6.25%) SEO
6 3 (6.25%) Data Management
6 3 (6.25%) Business Analysis
6 3 (6.25%) Operations Management
6 3 (6.25%) Digital Marketing
7 2 (4.17%) Business Process Improvement
7 2 (4.17%) Continuous Improvement
7 2 (4.17%) Product Management
7 2 (4.17%) Content Management
Programming Languages
1 6 (12.50%) SQL
2 5 (10.42%) VBA
3 3 (6.25%) JavaScript
4 1 (2.08%) Java
4 1 (2.08%) VB
Qualifications
1 14 (29.17%) Degree
2 1 (2.08%) HNC
2 1 (2.08%) HND
Quality Assurance & Compliance
1 2 (4.17%) SLA
2 1 (2.08%) QA
System Software
1 1 (2.08%) NDS
Vendors
1 5 (10.42%) Microsoft
2 3 (6.25%) Oracle
2 3 (6.25%) Teradata
3 2 (4.17%) Google
3 2 (4.17%) Adobe
4 1 (2.08%) TIBCO
4 1 (2.08%) Business Objects
4 1 (2.08%) Sitecore
4 1 (2.08%) Nokia Solutions and Networks