The table below looks at the statistics for Link Building skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Link Building over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Link Building
Rank 870 845 883
Rank change year-on-year
-25 +38
Permanent jobs citing Link Building 35 28 11
As % of all permanent IT jobs located in the UK 0.031% 0.026% 0.009%
As % of the Processes & Methodologies category 0.037% 0.032% 0.012%
Number of salaries quoted 35 28 11
Average salary £27,500 £27,500 £40,000
Average salary % change year-on-year
- -31.25%
90% offered a salary of more than £17,249 £20,000 £26,000
10% offered a salary of more than £43,000 £34,000 £42,500
UK excluding London average salary £27,500 £26,000 £41,250
% change year-on-year
+5.76% -36.96%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93494 86460 92834
As % of all permanent IT jobs located in the UK 81.95% 81.20% 79.04%
Number of salaries quoted 74681 71102 78432
Average salary £47,500 £47,500 £46,000
Average salary % change year-on-year
- +3.26%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £72,500 £72,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Link Building
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Link Building within the UK as a proportion of the total demand within the Processes & Methodologies category.

Link Building Jobs Demand Trend in the UK

Link Building
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Link Building within the UK.

Link Building Salary Trend in the UK

Link Building
Salary Histogram

This chart provides a salary histogram for IT jobs citing Link Building over the 3 months to 23 September 2014 within the UK.

Link Building Salary Histogram in the UK

Link Building
Top 18 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Link Building within the UK over the 3 months to 23 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -19 30 £27,750 +0.90%
North West -9 10 £21,000 -23.63%
East of England - 7 £27,500 -
Bristol -3 6 £28,000 +7.69%
South West -29 6 £28,000 +7.69%
Manchester -6 5 £21,000 -23.63%
West Yorkshire -35 5 £32,500 +38.29%
Leeds -45 5 £32,500 +38.29%
Yorkshire -58 5 £32,500 +38.29%
Northern Ireland - 5 £17,249 -
Lancashire - 5 £21,000 -
County Antrim - 5 £17,249 -
Blackpool - 5 £21,000 -
Bedfordshire - 4 £50,000 -
Hertfordshire - 3 £27,500 -
Altrincham - 3 £21,000 -
Luton - 3 £50,000 -
London +1 2 £38,000 +11.76%

Link Building
Top 30 Related IT Skills

For the 6 months to 23 September 2014, IT jobs within the UK citing Link Building also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Link Building.

1 52 (100.00%) SEO
2 34 (65.38%) Marketing
3 32 (61.54%) Pay per click
4 30 (57.69%) Analytics
5 25 (48.08%) Digital Marketing
6 21 (40.38%) Social Media
7 19 (36.54%) E-Commerce
8 18 (34.62%) Google
9 13 (25.00%) Google Analytics
9 13 (25.00%) Analytical Skills
10 12 (23.08%) Blog
10 12 (23.08%) HTML
11 10 (19.23%) Degree
12 9 (17.31%) Competitor Analysis
13 7 (13.46%) Online Marketing
13 7 (13.46%) Finance
13 7 (13.46%) CSS
13 7 (13.46%) MS Excel
14 6 (11.54%) Web Analytics
14 6 (11.54%) Marketing Strategy
15 5 (9.62%) Performance Monitoring
15 5 (9.62%) HTML5
15 5 (9.62%) Retail
15 5 (9.62%) Web Accessibility
15 5 (9.62%) Web Development
15 5 (9.62%) Service Management
16 4 (7.69%) Yahoo!
16 4 (7.69%) Project Management
16 4 (7.69%) B2B
16 4 (7.69%) B2C

Link Building
Top Related IT Skills by Category

For the 6 months to 23 September 2014, IT jobs within the UK citing Link Building also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Link Building. Up to 20 skills are shown per category.

Application Platforms
1 3 (5.77%) CMS
Applications
1 7 (13.46%) MS Excel
Business Applications
1 13 (25.00%) Google Analytics
Communications & Networking
1 3 (5.77%) Internet
General
1 34 (65.38%) Marketing
2 7 (13.46%) Finance
3 5 (9.62%) Retail
4 3 (5.77%) Advertising
Job Titles
1 15 (28.85%) SEO Specialist
1 15 (28.85%) SEO Manager
2 9 (17.31%) PPC Specialist
2 9 (17.31%) PPC Manager
2 9 (17.31%) PPC Analyst
2 9 (17.31%) PPC Executive
3 5 (9.62%) Marketing Assistant
3 5 (9.62%) SEO Executive
4 2 (3.85%) Analyst
4 2 (3.85%) SEO Analyst
5 1 (1.92%) Copywriter
5 1 (1.92%) Social Media Manager
Libraries, Frameworks & Software Standards
1 12 (23.08%) HTML
2 7 (13.46%) CSS
3 5 (9.62%) HTML5
Miscellaneous
1 21 (40.38%) Social Media
2 13 (25.00%) Analytical Skills
3 12 (23.08%) Blog
Processes & Methodologies
1 52 (100.00%) SEO
2 32 (61.54%) Pay per click
3 30 (57.69%) Analytics
4 25 (48.08%) Digital Marketing
5 19 (36.54%) E-Commerce
6 9 (17.31%) Competitor Analysis
7 7 (13.46%) Online Marketing
8 6 (11.54%) Marketing Strategy
8 6 (11.54%) Web Analytics
9 5 (9.62%) Performance Monitoring
9 5 (9.62%) Web Accessibility
9 5 (9.62%) Web Development
9 5 (9.62%) Service Management
10 4 (7.69%) B2B
10 4 (7.69%) B2C
10 4 (7.69%) Project Management
11 3 (5.77%) Internet Marketing
12 1 (1.92%) Statistical Analysis
12 1 (1.92%) Data Management
Qualifications
1 10 (19.23%) Degree
Vendors
1 18 (34.62%) Google
2 4 (7.69%) Microsoft
2 4 (7.69%) Yahoo!
3 1 (1.92%) Hitwise
3 1 (1.92%) Facebook
3 1 (1.92%) Twitter