The first table below looks at the demand for Link Building skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Link Building over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Link Building
Rank 864 847 888
Rank change year-on-year
-17 +41
Permanent jobs citing Link Building 41 32 11
As % of all permanent IT jobs located in the UK 0.035% 0.029% 0.009%
As % of the Processes & Methodologies category 0.044% 0.037% 0.012%
Number of salaries quoted 37 29 11
Average salary £23,000 £30,000 £30,000
Average salary % change year-on-year
-23.33% -
90% offered a salary of more than £17,249 £22,900 £25,000
10% offered a salary of more than £39,500 £40,000 £42,500
UK excluding London average salary £23,000 £30,000 £30,000
% change year-on-year
-23.33% -
Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
94231 85648 91265
As % of all permanent IT jobs located in the UK 80.41% 78.72% 77.39%
Number of salaries quoted 75933 70032 77735
Average salary £47,500 £46,250 £46,000
Average salary % change year-on-year
+2.70% +0.54%
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%

Link Building
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Link Building within the UK as a proportion of the total demand within the Processes & Methodologies category.

Link Building Jobs Demand Trend in the UK

Link Building
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Link Building within the UK.

Link Building Salary Trend in the UK

Link Building
Salary Histogram

This chart provides a salary histogram for IT jobs citing Link Building over the 3 months to 25 July 2014 within the UK.

Link Building Salary Histogram in the UK

Link Building
Top 22 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Link Building within the UK over the 3 months to 25 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -26 35 £28,000 -6.66% 6
North West 0 11 £21,000 -47.50% 3
Bristol +6 8 £28,000 +7.69%
South West -5 8 £28,000 +7.69%
Manchester -7 7 £23,000 -42.50% 2
Yorkshire -43 7 £32,500 +8.33% 1
Northern Ireland - 6 £17,249 -
County Antrim - 6 £17,249 -
West Yorkshire -37 5 £32,500 +8.33% 1
Leeds -40 5 £32,500 +8.33% 1
East of England - 5 £50,000 - 2
Lancashire 0 4 £21,000 - 1
Bedfordshire - 4 £50,000 -
Luton - 4 £50,000 -
Blackpool - 4 £21,000 - 1
London -46 3 £30,000 -14.28%
Sheffield - 2 £20,000 -
Altrincham - 2 £21,000 - 1
South Yorkshire - 2 £20,000 -
Hertfordshire - 1 £22,500 -
West Midlands - 1 £20,000 -
Birmingham - 1 £20,000 -

Link Building
Top 30 Related IT Skills

For the 6 months to 25 July 2014, IT jobs within the UK citing Link Building also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Link Building.

1 55 (100.00%) SEO
2 40 (72.73%) Marketing
3 36 (65.45%) Pay per click
4 27 (49.09%) Analytics
5 26 (47.27%) Digital Marketing
6 19 (34.55%) Google
6 19 (34.55%) Social Media
7 16 (29.09%) E-Commerce
8 12 (21.82%) Google Analytics
8 12 (21.82%) HTML
9 11 (20.00%) Finance
9 11 (20.00%) Blog
10 9 (16.36%) Degree
10 9 (16.36%) Competitor Analysis
10 9 (16.36%) Online Marketing
11 8 (14.55%) Retail
12 6 (10.91%) CSS
12 6 (10.91%) Marketing Strategy
13 5 (9.09%) Web Development
13 5 (9.09%) Project Management
13 5 (9.09%) B2B
13 5 (9.09%) B2C
13 5 (9.09%) Web Analytics
13 5 (9.09%) Yahoo!
14 4 (7.27%) MS Excel
14 4 (7.27%) Service Management
14 4 (7.27%) HTML5
14 4 (7.27%) Web Accessibility
14 4 (7.27%) Performance Monitoring
15 3 (5.45%) FMCG

Link Building
Top Related IT Skills by Category

For the 6 months to 25 July 2014, IT jobs within the UK citing Link Building also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Link Building. Up to 20 skills are shown per category.

Application Platforms
1 3 (5.45%) CMS
Applications
1 4 (7.27%) MS Excel
Business Applications
1 12 (21.82%) Google Analytics
Communications & Networking
1 2 (3.64%) Internet
General
1 40 (72.73%) Marketing
2 11 (20.00%) Finance
3 8 (14.55%) Retail
4 3 (5.45%) Automotive
4 3 (5.45%) Advertising
Job Titles
1 17 (30.91%) SEO Manager
2 14 (25.45%) PPC Specialist
2 14 (25.45%) SEO Specialist
2 14 (25.45%) PPC Manager
2 14 (25.45%) PPC Analyst
2 14 (25.45%) PPC Executive
3 6 (10.91%) SEO Executive
4 4 (7.27%) Marketing Assistant
5 2 (3.64%) Analyst
5 2 (3.64%) SEO Analyst
6 1 (1.82%) Marketing Executive
6 1 (1.82%) Social Media Manager
Libraries, Frameworks & Software Standards
1 12 (21.82%) HTML
2 6 (10.91%) CSS
3 4 (7.27%) HTML5
Miscellaneous
1 19 (34.55%) Social Media
2 11 (20.00%) Blog
3 3 (5.45%) FMCG
Processes & Methodologies
1 55 (100.00%) SEO
2 36 (65.45%) Pay per click
3 27 (49.09%) Analytics
4 26 (47.27%) Digital Marketing
5 16 (29.09%) E-Commerce
6 9 (16.36%) Competitor Analysis
6 9 (16.36%) Online Marketing
7 6 (10.91%) Marketing Strategy
8 5 (9.09%) Web Development
8 5 (9.09%) Web Analytics
8 5 (9.09%) B2B
8 5 (9.09%) B2C
8 5 (9.09%) Project Management
9 4 (7.27%) Service Management
9 4 (7.27%) Performance Monitoring
9 4 (7.27%) Web Accessibility
10 2 (3.64%) Internet Marketing
11 1 (1.82%) Web Usability
11 1 (1.82%) Statistical Analysis
11 1 (1.82%) Logistics
Qualifications
1 9 (16.36%) Degree
Vendors
1 19 (34.55%) Google
2 5 (9.09%) Yahoo!
3 2 (3.64%) Microsoft
4 1 (1.82%) Hitwise
4 1 (1.82%) Facebook
4 1 (1.82%) Twitter
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IT Executive Ltd
Salary: £28000 - £35000 per annum + Benefits
Posted: Yesterday
Peterborough, Cambridgeshire
IT Executive Ltd
Salary: £20000 - £35000 per annum + Benefits
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Altrincham, Cheshire
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Salary: £18000 - £24000 per annum + Benefits
Posted: 3 days ago
Leeds, West Yorkshire
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Salary: £30000 - £35000 per annum + Excellent Benefits
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Manchester
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Salary: £24000 - £30000 per annum
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Salary: negotiable depending on experience
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