The table below looks at the statistics for the SEO Specialist role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO Specialist in their job title over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO) Specialist
Rank 873 902 852
Rank change year-on-year
+29 -50
Permanent jobs requiring an SEO Specialist 17 31 52
As % of all permanent IT jobs located in the UK 0.015% 0.026% 0.046%
As % of the Job Titles category 0.016% 0.027% 0.049%
Number of salaries quoted 15 23 42
Average salary £30,000 £30,000 £35,000
Average salary % change year-on-year
- -14.28%
90% offered a salary of more than £21,800 £27,500 £22,700
10% offered a salary of more than £32,500 £34,500 £49,500
UK excluding London average salary £30,000 £30,000 £24,500
% change year-on-year
- +22.44%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
104696 113578 106402
As % of all permanent IT jobs located in the UK 94.64% 94.59% 94.75%
Number of salaries quoted 85538 92124 88516
Average salary £45,000 £45,000 £42,500
Average salary % change year-on-year
- +5.88%
90% offered a salary of more than £27,000 £27,000 £26,500
10% offered a salary of more than £70,000 £67,500 £70,000
UK excluding London average salary £40,000 £40,000 £38,000
% change year-on-year
- +5.26%

SEO Specialist
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO Specialist in the job title within the UK as a proportion of the total demand within the Job Titles category.

SEO Specialist Jobs Demand Trend in the UK

SEO Specialist
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO Specialist within the UK.

SEO Specialist Salary Trend in the UK

SEO Specialist
Top 25 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO Specialist within the UK over the 3 months to 24 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +2 16 £30,000 - 1
South West - 6 £31,750 -
Dorset - 4 £29,250 -
South East +16 3 £23,000 -17.85% 1
West Midlands - 3 £30,000 -
Yorkshire -5 2 £30,000 -
North Yorkshire - 2 £30,000 -
Bournemouth - 2 £26,750 -
Exeter - 2 £32,500 -
Harrogate - 2 £30,000 -
Poole - 2 £31,750 -
Devon - 2 £32,500 -
London +22 1 £32,000 -1.53%
Hampshire -5 1 £23,000 -11.53% 1
Nottinghamshire - 1 - -
Oxfordshire - 1 £21,000 -
East Midlands - 1 - -
South Wales - 1 £20,000 -
Nottingham - 1 - -
Oxford - 1 £21,000 -
Reading - 1 £23,000 -
Berkshire - 1 £23,000 -
Kingston Upon Thames - 1 £32,000 -
Bridgend - 1 £20,000 -
Wales - 1 £20,000 -

SEO Specialist
Top 30 Related IT Skills

For the 6 months to 24 April 2015, IT jobs within the UK that cited SEO Specialist in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with SEO Specialist in their job title.

1 49 (100.00%) SEO
2 37 (75.51%) Analytics
3 36 (73.47%) Google
4 31 (63.27%) Marketing
5 24 (48.98%) Pay per click
6 23 (46.94%) Google Analytics
7 20 (40.82%) HTML
8 19 (38.78%) E-Commerce
9 16 (32.65%) Social Media
10 15 (30.61%) Web Development
11 14 (28.57%) CSS
11 14 (28.57%) Agile Software Development
12 11 (22.45%) Facebook
12 11 (22.45%) Twitter
13 10 (20.41%) Algorithms
14 8 (16.33%) Performance Metrics
14 8 (16.33%) Search Engine Marketing
14 8 (16.33%) Web Analytics
14 8 (16.33%) Supplier Management
14 8 (16.33%) JavaScript
14 8 (16.33%) Project Management
15 6 (12.24%) Competitor Analysis
15 6 (12.24%) Digital Marketing
16 4 (8.16%) Social Media Marketing
16 4 (8.16%) Advertising
16 4 (8.16%) Degree
17 3 (6.12%) Online Marketing
18 2 (4.08%) User Experience
18 2 (4.08%) Analytical Skills
18 2 (4.08%) WordPress

SEO Specialist
Top Related IT Skills by Category

For the 6 months to 24 April 2015, IT jobs within the UK that cited SEO Specialist in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with SEO Specialist in their job title. Up to 20 skills are shown per category.

Application Platforms
1 2 (4.08%) WordPress
2 1 (2.04%) CMS
2 1 (2.04%) Joomla!
Applications
1 2 (4.08%) MS Office
1 2 (4.08%) MS Excel
1 2 (4.08%) Spreadsheet
Cloud Services
1 23 (46.94%) Google Analytics
Communications & Networking
1 1 (2.04%) Internet
Development Applications
1 1 (2.04%) JIRA
General
1 31 (63.27%) Marketing
2 4 (8.16%) Advertising
3 1 (2.04%) Pharmaceutical
Libraries, Frameworks & Software Standards
1 20 (40.82%) HTML
2 14 (28.57%) CSS
3 2 (4.08%) XML
Miscellaneous
1 16 (32.65%) Social Media
2 10 (20.41%) Algorithms
3 8 (16.33%) Performance Metrics
4 2 (4.08%) User Experience
4 2 (4.08%) Analytical Skills
4 2 (4.08%) Blog
5 1 (2.04%) Social Network
5 1 (2.04%) Digital Media
Processes & Methodologies
1 49 (100.00%) SEO
2 37 (75.51%) Analytics
3 24 (48.98%) Pay per click
4 19 (38.78%) E-Commerce
5 15 (30.61%) Web Development
6 14 (28.57%) Agile Software Development
7 8 (16.33%) Supplier Management
7 8 (16.33%) Project Management
7 8 (16.33%) Search Engine Marketing
7 8 (16.33%) Web Analytics
8 6 (12.24%) Digital Marketing
8 6 (12.24%) Competitor Analysis
9 4 (8.16%) Social Media Marketing
10 3 (6.12%) Online Marketing
11 2 (4.08%) Email Marketing
11 2 (4.08%) Data Analysis
12 1 (2.04%) Logistics
12 1 (2.04%) Web Design
12 1 (2.04%) Information Architecture
12 1 (2.04%) Web Marketing
Programming Languages
1 8 (16.33%) JavaScript
Qualifications
1 4 (8.16%) Degree
Vendors
1 36 (73.47%) Google
2 11 (22.45%) Facebook
2 11 (22.45%) Twitter
3 2 (4.08%) Microsoft
4 1 (2.04%) Hitwise
Fleet, Hampshire
Oscar Associates (UK) Ltd
Salary: £25000 - £27000 per annum
Posted: 2 days ago