The table below looks at the statistics for the SEO Specialist role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO Specialist in their job title over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO) Specialist
Rank 867 891 839
Rank change year-on-year
+24 -52
Permanent jobs requiring an SEO Specialist 16 16 48
As % of all permanent IT jobs located in the UK 0.015% 0.014% 0.044%
As % of the Job Titles category 0.016% 0.014% 0.047%
Number of salaries quoted 15 13 38
Average salary £30,000 £30,000 £30,500
Average salary % change year-on-year
- -1.63%
90% offered a salary of more than £21,000 £20,800 £22,350
10% offered a salary of more than £39,000 £32,500 £50,000
UK excluding London average salary £30,000 £28,750 £25,500
% change year-on-year
+4.34% +12.74%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
101039 111103 102972
As % of all permanent IT jobs located in the UK 94.57% 94.62% 94.64%
Number of salaries quoted 82999 91169 85609
Average salary £45,000 £45,000 £42,500
Average salary % change year-on-year
- +5.88%
90% offered a salary of more than £26,500 £27,000 £27,000
10% offered a salary of more than £70,000 £67,500 £70,000
UK excluding London average salary £40,000 £40,000 £38,000
% change year-on-year
- +5.26%

SEO Specialist
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO Specialist in the job title within the UK as a proportion of the total demand within the Job Titles category.

SEO Specialist Jobs Demand Trend in the UK

SEO Specialist
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO Specialist within the UK.

SEO Specialist Salary Trend in the UK

SEO Specialist
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO Specialist over the 3 months to 22 May 2015 within the UK.

SEO Specialist Salary Histogram in the UK

SEO Specialist
Top 25 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO Specialist within the UK over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +34 15 £31,250 +4.16% 6
South East +9 6 £23,000 -11.53% 2
South West - 5 £32,500 - 2
Poole - 3 £33,750 - 2
Dorset - 3 £33,750 - 2
Yorkshire +4 2 £30,000 -
Tunbridge Wells - 2 £37,500 -
Kent - 2 £37,500 -
North Yorkshire - 2 £30,000 -
Devon - 2 £32,500 -
Oxfordshire - 2 £21,000 - 1
Oxford - 2 £21,000 - 1
Exeter - 2 £32,500 -
Harrogate - 2 £30,000 -
London +43 1 £62,500 +92.30%
East Midlands +8 1 - -
Hampshire 0 1 £23,000 -11.53% 1
Berkshire - 1 £23,000 -
Nottinghamshire - 1 - -
Nottingham - 1 - -
Bridgend - 1 £20,000 -
Reading - 1 £23,000 -
Wales - 1 £20,000 -
City of London - 1 £62,500 -
South Wales - 1 £20,000 -

SEO Specialist
Top 30 Related IT Skills

For the 6 months to 22 May 2015, IT jobs within the UK that cited SEO Specialist in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with SEO Specialist in their job title.

1 44 (100.00%) SEO
2 32 (72.73%) Analytics
3 31 (70.45%) Google
4 29 (65.91%) Google Analytics
5 26 (59.09%) Marketing
6 22 (50.00%) Pay per click
7 19 (43.18%) HTML
8 17 (38.64%) Web Development
9 15 (34.09%) Social Media
9 15 (34.09%) Agile Software Development
10 13 (29.55%) CSS
11 11 (25.00%) Digital Marketing
12 9 (20.45%) Facebook
12 9 (20.45%) Twitter
13 8 (18.18%) E-Commerce
14 6 (13.64%) JavaScript
14 6 (13.64%) Competitor Analysis
15 5 (11.36%) Degree
15 5 (11.36%) Advertising
15 5 (11.36%) MS Excel
15 5 (11.36%) Microsoft
16 4 (9.09%) Analytical Skills
16 4 (9.09%) Algorithms
17 3 (6.82%) Online Marketing
17 3 (6.82%) MS PowerPoint
18 2 (4.55%) Data Analysis
18 2 (4.55%) Logistics
18 2 (4.55%) Internet
18 2 (4.55%) Pharmaceutical
18 2 (4.55%) MS Office

SEO Specialist
Top Related IT Skills by Category

For the 6 months to 22 May 2015, IT jobs within the UK that cited SEO Specialist in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with SEO Specialist in their job title. Up to 20 skills are shown per category.

Application Platforms
1 2 (4.55%) WordPress
2 1 (2.27%) Joomla!
2 1 (2.27%) CMS
Applications
1 5 (11.36%) MS Excel
2 3 (6.82%) MS PowerPoint
3 2 (4.55%) MS Office
3 2 (4.55%) Spreadsheet
Cloud Services
1 29 (65.91%) Google Analytics
2 1 (2.27%) Adobe Analytics
Communications & Networking
1 2 (4.55%) Internet
2 1 (2.27%) HTTP
Development Applications
1 1 (2.27%) JIRA
General
1 26 (59.09%) Marketing
2 5 (11.36%) Advertising
3 2 (4.55%) Pharmaceutical
4 1 (2.27%) French Language
4 1 (2.27%) German Language
4 1 (2.27%) Italian Language
Libraries, Frameworks & Software Standards
1 19 (43.18%) HTML
2 13 (29.55%) CSS
3 2 (4.55%) XML
Miscellaneous
1 15 (34.09%) Social Media
2 4 (9.09%) Analytical Skills
2 4 (9.09%) Algorithms
3 2 (4.55%) User Experience
3 2 (4.55%) Blog
3 2 (4.55%) Social Network
4 1 (2.27%) Computer Science
4 1 (2.27%) Copywriting
4 1 (2.27%) Management Information System
Processes & Methodologies
1 44 (100.00%) SEO
2 32 (72.73%) Analytics
3 22 (50.00%) Pay per click
4 17 (38.64%) Web Development
5 15 (34.09%) Agile Software Development
6 11 (25.00%) Digital Marketing
7 8 (18.18%) E-Commerce
8 6 (13.64%) Competitor Analysis
9 3 (6.82%) Online Marketing
10 2 (4.55%) Data Analysis
10 2 (4.55%) Logistics
10 2 (4.55%) Campaign Management
10 2 (4.55%) Web Marketing
11 1 (2.27%) Email Marketing
11 1 (2.27%) Information Architecture
11 1 (2.27%) Marketing Strategy
11 1 (2.27%) Social Media Marketing
11 1 (2.27%) Project Management
11 1 (2.27%) Web Design
11 1 (2.27%) Content Management
Programming Languages
1 6 (13.64%) JavaScript
2 1 (2.27%) PHP
2 1 (2.27%) SQL
Qualifications
1 5 (11.36%) Degree
Vendors
1 31 (70.45%) Google
2 9 (20.45%) Facebook
2 9 (20.45%) Twitter
3 5 (11.36%) Microsoft
4 1 (2.27%) Hitwise
4 1 (2.27%) Adobe
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