The table below looks at the statistics for the SEO Specialist role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO Specialist in their job title over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO) Specialist
Rank 925 906 928
Rank change year-on-year
-19 +22
Permanent jobs requiring an SEO Specialist 26 35 21
As % of all permanent IT jobs located in the UK 0.026% 0.033% 0.020%
As % of the Job Titles category 0.027% 0.035% 0.021%
Number of salaries quoted 22 24 16
Average salary £35,625 £29,750 £30,000
Average salary % change year-on-year
+19.74% -0.83%
90% offered a salary of more than £28,450 £27,500 £22,500
10% offered a salary of more than £42,250 £32,500 £38,750
UK excluding London average salary £34,375 £29,500 £30,000
% change year-on-year
+16.52% -1.66%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
97552 100837 99178
As % of all permanent IT jobs located in the UK 96.12% 96.44% 96.24%
Number of salaries quoted 81926 83590 79842
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £26,500 £27,000
10% offered a salary of more than £70,000 £70,000 £70,000
UK excluding London average salary £42,000 £40,000 £40,000
% change year-on-year
+5.00% -

SEO Specialist
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO Specialist in the job title within the UK as a proportion of the total demand within the Job Titles category.

SEO Specialist Jobs Demand Trend in the UK

SEO Specialist
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO Specialist within the UK.

SEO Specialist Salary Trend in the UK

SEO Specialist
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO Specialist over the 3 months to 5 February 2016 within the UK.

SEO Specialist Salary Histogram in the UK

SEO Specialist
Top 19 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO Specialist within the UK over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -1 26 £35,625 +19.74% 4
Poole +16 10 £35,000 +12.90% 1
London +3 10 £39,000 +20.00%
Dorset -5 10 £35,000 +27.27% 1
South West -13 10 £35,000 +27.27% 1
South East -6 3 £27,500 -16.66% 1
West Midlands -14 2 £34,000 +13.33%
Milton Keynes -12 1 £27,500 -16.66%
Buckinghamshire -12 1 £27,500 -16.66%
Hampshire - 1 £23,500 -
Surrey - 1 £40,000 -
Ellesmere Port - 1 £35,000 -
Romsey - 1 £23,500 -
Dorking - 1 £40,000 -
Cheshire - 1 £35,000 -
Wimbledon - 1 £34,000 -
Birmingham - 1 £28,000 -
Coventry - 1 £40,000 -
North West - 1 £35,000 -

SEO Specialist
Top 30 Related IT Skills

For the 6 months to 5 February 2016, IT jobs within the UK that cited SEO Specialist in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with SEO Specialist in their job title.

1 46 (100.00%) SEO
2 40 (86.96%) Analytics
3 39 (84.78%) Google
4 38 (82.61%) Google Analytics
5 34 (73.91%) Marketing
6 25 (54.35%) Digital Marketing
7 20 (43.48%) Analytical Skills
8 17 (36.96%) Web Analytics
9 14 (30.43%) HTML
9 14 (30.43%) MS Excel
10 13 (28.26%) Microsoft
10 13 (28.26%) CSS
11 12 (26.09%) MS PowerPoint
12 11 (23.91%) Pay per click
13 10 (21.74%) Degree
14 9 (19.57%) Mentoring
14 9 (19.57%) Link Building
14 9 (19.57%) Social Media
15 8 (17.39%) Adobe Analytics
15 8 (17.39%) Blog
15 8 (17.39%) Finance
16 7 (15.22%) Coremetrics
16 7 (15.22%) Omniture
17 6 (13.04%) Copywriting
18 5 (10.87%) W3C
18 5 (10.87%) Project Management
19 4 (8.70%) Internet
19 4 (8.70%) Competitor Analysis
19 4 (8.70%) Internet Marketing
19 4 (8.70%) AdWords

SEO Specialist
Top Related IT Skills by Category

For the 6 months to 5 February 2016, IT jobs within the UK that cited SEO Specialist in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with SEO Specialist in their job title. Up to 20 skills are shown per category.

Application Platforms
1 2 (4.35%) CMS
1 2 (4.35%) WordPress
Applications
1 14 (30.43%) MS Excel
2 12 (26.09%) MS PowerPoint
3 3 (6.52%) MS Office
Cloud Services
1 38 (82.61%) Google Analytics
2 8 (17.39%) Adobe Analytics
3 4 (8.70%) AdWords
Communications & Networking
1 4 (8.70%) Internet
2 1 (2.17%) HTTP
Database & Business Intelligence
1 1 (2.17%) Big Data
1 1 (2.17%) Hadoop
General
1 34 (73.91%) Marketing
2 8 (17.39%) Finance
3 3 (6.52%) Retail
4 2 (4.35%) French Language
4 2 (4.35%) Games
4 2 (4.35%) German Language
5 1 (2.17%) Advertising
5 1 (2.17%) Automotive
5 1 (2.17%) Italian Language
Libraries, Frameworks & Software Standards
1 14 (30.43%) HTML
2 13 (28.26%) CSS
3 1 (2.17%) .NET
3 1 (2.17%) XML
Miscellaneous
1 20 (43.48%) Analytical Skills
2 9 (19.57%) Social Media
3 8 (17.39%) Blog
4 6 (13.04%) Copywriting
5 5 (10.87%) W3C
6 3 (6.52%) Algorithms
7 2 (4.35%) User Experience
8 1 (2.17%) Computer Science
8 1 (2.17%) FMCG
8 1 (2.17%) Management Information System
8 1 (2.17%) Mobile App
8 1 (2.17%) Performance Metrics
Processes & Methodologies
1 46 (100.00%) SEO
2 40 (86.96%) Analytics
3 25 (54.35%) Digital Marketing
4 17 (36.96%) Web Analytics
5 11 (23.91%) Pay per click
6 9 (19.57%) Link Building
6 9 (19.57%) Mentoring
7 5 (10.87%) Project Management
8 4 (8.70%) Competitor Analysis
8 4 (8.70%) Internet Marketing
9 3 (6.52%) Online Marketing
9 3 (6.52%) Search Engine Marketing
9 3 (6.52%) Time Management
9 3 (6.52%) Web Development
10 2 (4.35%) E-Commerce
11 1 (2.17%) Agile Software Development
11 1 (2.17%) Competitive Intelligence
11 1 (2.17%) Content Management
11 1 (2.17%) Data Analysis
11 1 (2.17%) Validation
Programming Languages
1 2 (4.35%) JavaScript
1 2 (4.35%) PHP
2 1 (2.17%) Java
2 1 (2.17%) SQL
Qualifications
1 10 (21.74%) Degree
Vendors
1 39 (84.78%) Google
2 13 (28.26%) Microsoft
3 7 (15.22%) Coremetrics
3 7 (15.22%) Omniture
4 1 (2.17%) Adobe
4 1 (2.17%) Facebook
4 1 (2.17%) HubSpot
4 1 (2.17%) NEC
4 1 (2.17%) Twitter
Northamptonshire
Greywood Associates Limited
Salary: £12000 - £16000 per annum + Benefits
Posted: 5 hours ago
Kettering, Northamptonshire
Intapeople
Salary: £20000 - £25000 per annum
Posted: 9 hours ago
Poole, Dorset
Spectrum IT Recruitment (South) Ltd
Salary: £35000 - £50000 per annum + benefits
Posted: 11 hours ago
Oxford
Bluetown Online LTD
Salary: £30000 - £35000 per annum
Posted: 7 days ago