The statistics below represent IT jobs advertised across the UK that had SEO Specialist featuring in the job title. Included is a guide to the salaries offered over the 3 months to 27 May 2016 with a comparison to same period over 2 years.

3 months to
27 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO) Specialist
Rank 901 943 980
Rank change year-on-year
+42 +37
Permanent jobs requiring an SEO Specialist 22 21 20
As % of all permanent IT jobs located in the UK 0.022% 0.020% 0.017%
As % of the Job Titles category 0.023% 0.020% 0.018%
Number of salaries quoted 22 16 14
Median salary £36,250 £30,000 £30,000
Median salary % change year-on-year
+20.83% -
90% offered a salary of more than £27,550 £21,000 £21,200
10% offered a salary of more than £52,500 £38,750 £32,500
UK excluding London median salary £31,250 £30,000 £27,500
% change year-on-year
+4.16% +9.09%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
96072 103113 114040
As % of all permanent IT jobs located in the UK 96.29% 96.47% 96.50%
Number of salaries quoted 80843 84551 93470
Median salary £46,500 £45,000 £45,000
Median salary % change year-on-year
+3.33% -
90% offered a salary of more than £27,500 £26,500 £27,000
10% offered a salary of more than £70,000 £67,500 £70,000
UK excluding London median salary £41,500 £40,000 £40,000
% change year-on-year
+3.75% -

SEO Specialist
Jobs Demand Trend

The demand trend of job ads that featured SEO Specialist in the job title.

SEO Specialist Jobs Demand Trend in the UK

SEO Specialist
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO Specialist within the UK.

SEO Specialist Salary Trend in the UK

SEO Specialist
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO Specialist over the 3 months to 27 May 2016 within the UK.

SEO Specialist Salary Histogram in the UK

SEO Specialist
Top 22 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO Specialist within the UK over the 3 months to 27 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +16 20 £40,000 +33.33% 9
London +33 8 £49,250 -21.20%
South East +6 7 £30,000 +30.43% 3
South West -1 3 £42,500 +30.76% 2
Surrey - 3 £30,000 -
Dorset +9 2 £42,500 +25.92% 1
Oxford -1 2 £42,500 +102.38% 1
Poole -7 2 £42,500 +25.92% 1
Oxfordshire -13 2 £42,500 +102.38% 1
Scotland - 2 £29,750 -
Camberley - 2 £30,000 -
Manchester - 2 £33,500 - 1
North West - 2 £33,500 - 1
Hampshire +13 1 £27,500 +19.56% 1
Wimbledon - 1 £35,000 -
East Sussex - 1 £27,500 - 1
Woking - 1 £30,000 -
Brighton - 1 £27,500 - 1
Portsmouth - 1 £27,500 - 1
Bristol - 1 £32,500 - 1
Edinburgh - 1 £27,000 -
Glasgow - 1 £32,500 -

SEO Specialist Skill Set
Top 30 Related IT Skills

For the 6 months to 27 May 2016, SEO Specialist job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring SEO Specialist in the job title.

1 47 (100.00%) SEO
2 43 (91.49%) Google
3 41 (87.23%) Google Analytics
3 41 (87.23%) Analytics
4 31 (65.96%) Analytical Skills
4 31 (65.96%) Marketing
5 24 (51.06%) Digital Marketing
6 16 (34.04%) Microsoft
6 16 (34.04%) MS Excel
7 14 (29.79%) MS PowerPoint
8 13 (27.66%) HTML
9 10 (21.28%) CSS
9 10 (21.28%) Pay per click
10 9 (19.15%) E-Commerce
11 7 (14.89%) Social Media
12 6 (12.77%) Link Building
13 5 (10.64%) AdWords
14 4 (8.51%) Algorithms
14 4 (8.51%) Project Management
15 3 (6.38%) JavaScript
15 3 (6.38%) Competitor Analysis
15 3 (6.38%) Web Analytics
15 3 (6.38%) Banking
15 3 (6.38%) CMS
15 3 (6.38%) Data Analysis
15 3 (6.38%) Blog
15 3 (6.38%) WordPress
15 3 (6.38%) User Experience
16 2 (4.26%) Optimizely
16 2 (4.26%) Content Development

SEO Specialist Skill Set
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (6.38%) CMS
1 3 (6.38%) WordPress
Applications
1 16 (34.04%) MS Excel
2 14 (29.79%) MS PowerPoint
3 2 (4.26%) MS Office
Cloud Services
1 41 (87.23%) Google Analytics
2 5 (10.64%) AdWords
3 1 (2.13%) Adobe Analytics
3 1 (2.13%) Google Tag Manager
Communications & Networking
1 2 (4.26%) Internet
General
1 31 (65.96%) Marketing
2 3 (6.38%) Banking
3 2 (4.26%) Advertising
4 1 (2.13%) Finance
4 1 (2.13%) German Language
4 1 (2.13%) Retail
Libraries, Frameworks & Software Standards
1 13 (27.66%) HTML
2 10 (21.28%) CSS
3 2 (4.26%) XML
4 1 (2.13%) .NET
4 1 (2.13%) Ajax
Miscellaneous
1 31 (65.96%) Analytical Skills
2 7 (14.89%) Social Media
3 4 (8.51%) Algorithms
4 3 (6.38%) Blog
4 3 (6.38%) User Experience
5 2 (4.26%) Copywriting
5 2 (4.26%) Mobile App
6 1 (2.13%) Clustering
6 1 (2.13%) Performance Metrics
Processes & Methodologies
1 47 (100.00%) SEO
2 41 (87.23%) Analytics
3 24 (51.06%) Digital Marketing
4 10 (21.28%) Pay per click
5 9 (19.15%) E-Commerce
6 6 (12.77%) Link Building
7 4 (8.51%) Project Management
8 3 (6.38%) Competitor Analysis
8 3 (6.38%) Data Analysis
8 3 (6.38%) Web Analytics
9 2 (4.26%) Content Development
9 2 (4.26%) Internet Marketing
9 2 (4.26%) Search Engine Marketing
9 2 (4.26%) Time Management
10 1 (2.13%) Content Management
10 1 (2.13%) Email Marketing
10 1 (2.13%) Marketing Automation
10 1 (2.13%) People Management
10 1 (2.13%) Website Architecture
10 1 (2.13%) Wireframes
Programming Languages
1 3 (6.38%) JavaScript
2 1 (2.13%) Java
2 1 (2.13%) PHP
Qualifications
1 2 (4.26%) Degree
Vendors
1 43 (91.49%) Google
2 16 (34.04%) Microsoft
3 2 (4.26%) Optimizely
4 1 (2.13%) Coremetrics
4 1 (2.13%) HubSpot
4 1 (2.13%) Omniture
Southend-On-Sea, Essex
ARC IT Recruitment Ltd
Salary: Up to £35,000 per annum
Posted: 13 hours ago
Poole, Dorset
Spectrum IT Recruitment (South) Ltd
Salary: £35000 - £50000 per annum + benefits
Posted: Yesterday
Oxford, Oxfordshire
Ashdown IT
Salary: £40000 - £45000 per annum
Posted: 2 days ago
Tamworth, Staffordshire
Big Red Recruitment
Salary: £27000 - £29000 per annum + incremental salary + 25 days holiday
Posted: 2 days ago
Manchester
Applause IT Ltd
Salary: £25000 - £28000 per annum + + Bonus + Bens
Posted: 12 days ago
Brighton, East Sussex
ARC IT Recruitment Ltd
Salary: From £25,000 to £30,000 per annum + 15% bonus
Posted: 7 days ago
Bristol
Connect Group
Salary: £30000 - £35000 per annum
Posted: 15 days ago
Portsmouth
Spectrum IT
Salary: £25000 - £30000 per annum
Posted: 18 days ago