The table below looks at the statistics for the SEO Specialist role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO Specialist in their job title over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO) Specialist
Rank 875 867 870
Rank change year-on-year
-8 +3
Permanent jobs requiring an SEO Specialist 27 9 31
As % of all permanent IT jobs located in the UK 0.024% 0.008% 0.027%
As % of the Job Titles category 0.025% 0.009% 0.028%
Number of salaries quoted 23 9 21
Average salary £21,000 £32,500 £34,000
Average salary % change year-on-year
-35.38% -4.41%
90% offered a salary of more than £17,249 £23,100 £23,000
10% offered a salary of more than £33,000 £35,000 £37,500
UK excluding London average salary £21,000 £25,000 £34,000
% change year-on-year
-16.00% -26.47%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
108127 100585 110257
As % of all permanent IT jobs located in the UK 94.45% 94.27% 95.15%
Number of salaries quoted 87510 83697 93999
Average salary £45,000 £43,000 £42,500
Average salary % change year-on-year
+4.65% +1.17%
90% offered a salary of more than £26,500 £26,500 £26,500
10% offered a salary of more than £70,000 £67,500 £70,000
UK excluding London average salary £40,000 £40,000 £38,000
% change year-on-year
- +5.26%

SEO Specialist
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO Specialist in the job title within the UK as a proportion of the total demand within the Job Titles category.

SEO Specialist Jobs Demand Trend in the UK

SEO Specialist
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO Specialist within the UK.

SEO Specialist Salary Trend in the UK

SEO Specialist
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO Specialist over the 3 months to 19 September 2014 within the UK.

SEO Specialist Salary Histogram in the UK

SEO Specialist
Top 16 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO Specialist within the UK over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -7 21 £21,000 -35.38% 2
North West -12 6 £21,000 -10.63%
London -26 6 £20,750 -38.51% 1
County Antrim - 6 £17,249 -
Lancashire - 6 £21,000 -
Northern Ireland - 6 £17,249 -
East Midlands +3 5 £33,000 +53.48%
Blackpool - 5 £21,000 -
Lincoln - 4 - -
Lincolnshire - 4 - -
South East -14 2 £34,000 +13.33%
East of England - 2 £25,000 -
Buckinghamshire - 2 £34,000 -
Hertfordshire - 2 £25,000 -
Milton Keynes - 2 £34,000 -
Preston - 1 £21,000 -

SEO Specialist
Top 30 Related IT Skills

For the 6 months to 19 September 2014, IT jobs within the UK that cited SEO Specialist in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with SEO Specialist in their job title.

1 36 (100.00%) SEO
2 24 (66.67%) Marketing
3 20 (55.56%) Pay per click
3 20 (55.56%) Analytics
4 17 (47.22%) Google
5 16 (44.44%) Social Media
6 15 (41.67%) Digital Marketing
6 15 (41.67%) Link Building
7 13 (36.11%) Blog
8 11 (30.56%) E-Commerce
9 9 (25.00%) HTML
9 9 (25.00%) Internet
10 7 (19.44%) B2C
10 7 (19.44%) CSS
10 7 (19.44%) Google Analytics
10 7 (19.44%) Online Marketing
11 6 (16.67%) Marketing Strategy
12 5 (13.89%) Performance Monitoring
12 5 (13.89%) Facebook
12 5 (13.89%) Foundry
12 5 (13.89%) PHP
12 5 (13.89%) Apple
13 4 (11.11%) Web Development
14 3 (8.33%) JavaScript
14 3 (8.33%) Information Architecture
14 3 (8.33%) Website Architecture
15 2 (5.56%) MS Excel
15 2 (5.56%) Microsoft
15 2 (5.56%) Advertising
15 2 (5.56%) CMS

SEO Specialist
Top Related IT Skills by Category

For the 6 months to 19 September 2014, IT jobs within the UK that cited SEO Specialist in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with SEO Specialist in their job title. Up to 20 skills are shown per category.

Application Platforms
1 2 (5.56%) CMS
Applications
1 2 (5.56%) MS Excel
Business Applications
1 7 (19.44%) Google Analytics
Communications & Networking
1 9 (25.00%) Internet
2 1 (2.78%) FTP
General
1 24 (66.67%) Marketing
2 2 (5.56%) Advertising
Libraries, Frameworks & Software Standards
1 9 (25.00%) HTML
2 7 (19.44%) CSS
3 1 (2.78%) XML
Miscellaneous
1 16 (44.44%) Social Media
2 13 (36.11%) Blog
3 1 (2.78%) Graphic Design
3 1 (2.78%) Analytical Skills
Processes & Methodologies
1 36 (100.00%) SEO
2 20 (55.56%) Pay per click
2 20 (55.56%) Analytics
3 15 (41.67%) Link Building
3 15 (41.67%) Digital Marketing
4 11 (30.56%) E-Commerce
5 7 (19.44%) Online Marketing
5 7 (19.44%) B2C
6 6 (16.67%) Marketing Strategy
7 5 (13.89%) Performance Monitoring
8 4 (11.11%) Web Development
9 3 (8.33%) Information Architecture
9 3 (8.33%) Website Architecture
10 2 (5.56%) Continuous Improvement
10 2 (5.56%) Competitor Analysis
11 1 (2.78%) Web Analytics
11 1 (2.78%) Time Management
11 1 (2.78%) Search Engine Marketing
11 1 (2.78%) Internet Marketing
11 1 (2.78%) B2B
Programming Languages
1 5 (13.89%) PHP
2 3 (8.33%) JavaScript
Vendors
1 17 (47.22%) Google
2 5 (13.89%) Foundry
2 5 (13.89%) Facebook
2 5 (13.89%) Apple
3 2 (5.56%) Microsoft
4 1 (2.78%) Omniture
Leeds, West Yorkshire
Searchability.co.uk
Salary: £20000 - £30000 per annum
Posted: 4 hours ago
London
Mavens of London
Salary: £18500 - £23000
Posted: 7 days ago