The table below looks at the statistics for the SEO Specialist role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO Specialist in their job title over the 3 months to 31 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Aug 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO) Specialist
Rank 880 890 878
Rank change year-on-year
+10 -12
Permanent jobs requiring an SEO Specialist 20 20 14
As % of all permanent IT jobs located in the UK 0.018% 0.017% 0.013%
As % of the Job Titles category 0.019% 0.018% 0.014%
Number of salaries quoted 14 17 13
Average salary £29,250 £21,000 £31,500
Average salary % change year-on-year
+39.28% -33.33%
90% offered a salary of more than £26,800 £17,249 £22,000
10% offered a salary of more than £62,500 £33,000 £35,000
UK excluding London average salary £28,500 £21,000 £25,000
% change year-on-year
+35.71% -16.00%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
104280 108595 100152
As % of all permanent IT jobs located in the UK 94.20% 94.52% 94.28%
Number of salaries quoted 86823 87800 83027
Average salary £45,000 £45,000 £42,500
Average salary % change year-on-year
- +5.88%
90% offered a salary of more than £27,000 £26,500 £26,500
10% offered a salary of more than £70,000 £70,000 £70,000
UK excluding London average salary £40,000 £40,000 £39,000
% change year-on-year
- +2.56%

SEO Specialist
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO Specialist in the job title within the UK as a proportion of the total demand within the Job Titles category.

SEO Specialist Jobs Demand Trend in the UK

SEO Specialist
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO Specialist within the UK.

SEO Specialist Salary Trend in the UK

SEO Specialist
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO Specialist over the 3 months to 31 August 2015 within the UK.

SEO Specialist Salary Histogram in the UK

SEO Specialist
Top 18 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO Specialist within the UK over the 3 months to 31 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +17 16 £30,000 +42.85% 5
London - 8 £46,250 - 1
City of London - 6 £30,000 -
Scotland - 4 £28,500 -
Edinburgh - 4 £28,500 -
East Midlands -5 3 - -
Yorkshire - 3 £26,250 - 1
Nottingham - 3 - -
Nottinghamshire - 3 - -
North Yorkshire - 2 £26,250 -
East of England +8 1 £40,000 +60.00%
Hertfordshire -3 1 £40,000 +60.00%
Birmingham - 1 £26,500 - 1
West Yorkshire - 1 - - 1
Stevenage - 1 £40,000 -
Harrogate - 1 £25,000 -
Leeds - 1 - - 1
West Midlands - 1 £26,500 - 2

SEO Specialist
Top 30 Related IT Skills

For the 6 months to 31 August 2015, IT jobs within the UK that cited SEO Specialist in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with SEO Specialist in their job title.

1 37 (100.00%) SEO
2 30 (81.08%) Marketing
3 28 (75.68%) Analytics
4 27 (72.97%) Google
5 24 (64.86%) Google Analytics
6 18 (48.65%) Social Media
7 14 (37.84%) HTML
8 12 (32.43%) Digital Marketing
9 11 (29.73%) Pay per click
10 10 (27.03%) Web Development
10 10 (27.03%) JavaScript
11 9 (24.32%) Degree
12 8 (21.62%) CSS
13 7 (18.92%) French Language
13 7 (18.92%) Analytical Skills
14 6 (16.22%) WordPress
14 6 (16.22%) MS PowerPoint
15 5 (13.51%) Web Analytics
15 5 (13.51%) MS Excel
15 5 (13.51%) Microsoft
15 5 (13.51%) Computer Science
15 5 (13.51%) Algorithms
16 4 (10.81%) Email Marketing
16 4 (10.81%) Copywriting
16 4 (10.81%) Adobe Analytics
16 4 (10.81%) Marketing Strategy
16 4 (10.81%) Facebook
16 4 (10.81%) Twitter
16 4 (10.81%) FMCG
16 4 (10.81%) Adobe

SEO Specialist
Top Related IT Skills by Category

For the 6 months to 31 August 2015, IT jobs within the UK that cited SEO Specialist in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with SEO Specialist in their job title. Up to 20 skills are shown per category.

Application Platforms
1 6 (16.22%) WordPress
2 3 (8.11%) CMS
3 1 (2.70%) Joomla!
Applications
1 6 (16.22%) MS PowerPoint
2 5 (13.51%) MS Excel
3 2 (5.41%) Spreadsheet
Business Applications
1 1 (2.70%) WebTrends
Cloud Services
1 24 (64.86%) Google Analytics
2 4 (10.81%) Adobe Analytics
Communications & Networking
1 4 (10.81%) Internet
1 4 (10.81%) HTTP
General
1 30 (81.08%) Marketing
2 7 (18.92%) French Language
3 4 (10.81%) Retail
3 4 (10.81%) Finance
3 4 (10.81%) Automotive
3 4 (10.81%) Advertising
4 3 (8.11%) Pharmaceutical
4 3 (8.11%) German Language
4 3 (8.11%) Italian Language
5 2 (5.41%) Games
Libraries, Frameworks & Software Standards
1 14 (37.84%) HTML
2 8 (21.62%) CSS
Miscellaneous
1 18 (48.65%) Social Media
2 7 (18.92%) Analytical Skills
3 5 (13.51%) Computer Science
3 5 (13.51%) Algorithms
4 4 (10.81%) Copywriting
4 4 (10.81%) FMCG
5 3 (8.11%) Management Information System
5 3 (8.11%) Blog
5 3 (8.11%) Social Network
6 2 (5.41%) User Experience
Processes & Methodologies
1 37 (100.00%) SEO
2 28 (75.68%) Analytics
3 12 (32.43%) Digital Marketing
4 11 (29.73%) Pay per click
5 10 (27.03%) Web Development
6 5 (13.51%) Web Analytics
7 4 (10.81%) Email Marketing
7 4 (10.81%) Marketing Strategy
7 4 (10.81%) Scrum
8 3 (8.11%) Content Management
8 3 (8.11%) Logistics
8 3 (8.11%) Project Management
8 3 (8.11%) Online Marketing
8 3 (8.11%) Web Marketing
9 2 (5.41%) Campaign Management
9 2 (5.41%) Agile Software Development
9 2 (5.41%) Web Design
10 1 (2.70%) Validation
10 1 (2.70%) Information Architecture
10 1 (2.70%) Website Architecture
Programming Languages
1 10 (27.03%) JavaScript
2 4 (10.81%) PHP
2 4 (10.81%) SQL
Qualifications
1 9 (24.32%) Degree
Vendors
1 27 (72.97%) Google
2 5 (13.51%) Microsoft
3 4 (10.81%) Facebook
3 4 (10.81%) Twitter
3 4 (10.81%) Adobe
4 2 (5.41%) Yahoo!
5 1 (2.70%) Omniture
5 1 (2.70%) NEC
London
Initi8 Recruitment
Salary: £30000 - £35000 Per Annum
Posted: 2 days ago
Manchester, Lancashire
The MRJ Group
Salary: £22000 - £25000 per annum
Posted: 2 days ago
Leeds, West Yorkshire
SKY
Salary: Unspecified Highly competitive and superb benefits including free Sky
Posted: 11 days ago
Birmingham
Applause IT Innovation
Salary: £25000 - £28000 per annum + + Great Benefits
Posted: 12 days ago
Sutton Coldfield
Applause IT Innovation
Salary: £25000 - £28000 per annum + + Great Benefits
Posted: 27 days ago