The table below looks at the statistics for the SEO Specialist role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO Specialist in their job title over the 3 months to 26 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
26 Nov 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO) Specialist
Rank 862 889 872
Rank change year-on-year
+27 -17
Permanent jobs requiring an SEO Specialist 24 13 25
As % of all permanent IT jobs located in the UK 0.021% 0.012% 0.022%
As % of the Job Titles category 0.023% 0.012% 0.023%
Number of salaries quoted 15 12 23
Average salary £20,750 £30,000 £34,000
Average salary % change year-on-year
-30.83% -11.76%
UK excluding London average salary £29,500 £30,000 £34,000
% change year-on-year
-1.66% -11.76%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
106230 104914 110587
As % of all permanent IT jobs located in the UK 94.62% 94.72% 95.33%
Number of salaries quoted 88114 86181 94870
Average salary £45,000 £44,000 £42,500
Average salary % change year-on-year
+2.27% +3.52%
90% offered a salary of more than £26,400 £26,500 £26,500
10% offered a salary of more than £70,000 £65,000 £70,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

SEO Specialist
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO Specialist in the job title within the UK as a proportion of the total demand within the Job Titles category.

SEO Specialist Jobs Demand Trend in the UK

SEO Specialist
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO Specialist within the UK.

SEO Specialist Salary Trend in the UK

SEO Specialist
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO Specialist over the 3 months to 26 November 2014 within the UK.

SEO Specialist Salary Histogram in the UK

SEO Specialist
Top 12 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO Specialist within the UK over the 3 months to 26 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +12 24 £20,750 -30.83% 4
London +13 11 £20,750 -27.82% 1
Hemel Hempstead - 8 - -
Hertfordshire - 8 - -
East of England - 8 - -
East Midlands +12 4 £29,500 -1.66% 2
Northamptonshire - 3 £29,500 -
Bournemouth - 1 £27,500 - 1
Lincolnshire - 1 - -
Lincoln - 1 - -
Dorset - 1 £27,500 - 1
South West - 1 £27,500 - 1

SEO Specialist
Top 30 Related IT Skills

For the 6 months to 26 November 2014, IT jobs within the UK that cited SEO Specialist in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with SEO Specialist in their job title.

1 44 (100.00%) SEO
2 37 (84.09%) Marketing
3 26 (59.09%) Google
3 26 (59.09%) Analytics
4 21 (47.73%) Pay per click
4 21 (47.73%) E-Commerce
5 20 (45.45%) Social Media
6 16 (36.36%) Blog
7 14 (31.82%) Digital Marketing
8 13 (29.55%) Link Building
9 12 (27.27%) Facebook
10 9 (20.45%) Foundry
10 9 (20.45%) Apple
10 9 (20.45%) Internet
11 8 (18.18%) Project Management
11 8 (18.18%) Supplier Management
11 8 (18.18%) Search Engine Marketing
11 8 (18.18%) Web Analytics
11 8 (18.18%) Algorithms
11 8 (18.18%) Performance Metrics
12 7 (15.91%) Online Marketing
12 7 (15.91%) B2C
13 6 (13.64%) HTML
13 6 (13.64%) Marketing Strategy
14 5 (11.36%) Performance Monitoring
14 5 (11.36%) CSS
15 4 (9.09%) Google Analytics
16 3 (6.82%) JavaScript
16 3 (6.82%) Social Media Marketing
16 3 (6.82%) Twitter

SEO Specialist
Top Related IT Skills by Category

For the 6 months to 26 November 2014, IT jobs within the UK that cited SEO Specialist in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with SEO Specialist in their job title. Up to 20 skills are shown per category.

Application Platforms
1 2 (4.55%) CMS
Applications
1 2 (4.55%) MS Excel
Business Applications
1 4 (9.09%) Google Analytics
Communications & Networking
1 9 (20.45%) Internet
2 1 (2.27%) FTP
General
1 37 (84.09%) Marketing
Libraries, Frameworks & Software Standards
1 6 (13.64%) HTML
2 5 (11.36%) CSS
Miscellaneous
1 20 (45.45%) Social Media
2 16 (36.36%) Blog
3 8 (18.18%) Algorithms
3 8 (18.18%) Performance Metrics
4 1 (2.27%) Digital Media
4 1 (2.27%) Analytical Skills
Processes & Methodologies
1 44 (100.00%) SEO
2 26 (59.09%) Analytics
3 21 (47.73%) E-Commerce
3 21 (47.73%) Pay per click
4 14 (31.82%) Digital Marketing
5 13 (29.55%) Link Building
6 8 (18.18%) Web Analytics
6 8 (18.18%) Search Engine Marketing
6 8 (18.18%) Project Management
6 8 (18.18%) Supplier Management
7 7 (15.91%) B2C
7 7 (15.91%) Online Marketing
8 6 (13.64%) Marketing Strategy
9 5 (11.36%) Performance Monitoring
10 3 (6.82%) Social Media Marketing
11 2 (4.55%) Continuous Improvement
12 1 (2.27%) Email Marketing
12 1 (2.27%) Web Development
12 1 (2.27%) B2B
12 1 (2.27%) Competitor Analysis
Programming Languages
1 3 (6.82%) JavaScript
2 2 (4.55%) PHP
Vendors
1 26 (59.09%) Google
2 12 (27.27%) Facebook
3 9 (20.45%) Foundry
3 9 (20.45%) Apple
4 3 (6.82%) Twitter
5 2 (4.55%) Microsoft
6 1 (2.27%) Omniture
Nottingham, Nottinghamshire
Oscar Associates (UK) Ltd
Salary: £30000 - £400000 per annum + bonus, 32 hols
Posted: 20 hours ago
Bournemouth
Hays IT - Uk Posting account
Salary: £25000 - £30000.00 per annum + Generous Benefits
Posted: 4 days ago
City, London
Circle Recruitment
Salary: £32000 - £35000 per annum + shares
Posted: 5 days ago
Nottingham
Recruitment Genius
Salary: £16500 per annum
Posted: 15 days ago