The statistics below represent IT jobs advertised across the UK that had SEO Specialist featuring in the job title. Included is a guide to the salaries offered over the 3 months to 21 January 2017 with a comparison to same period over 2 years.

3 months to
21 Jan 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO) Specialist
UK
Rank 834 900 921
Rank change year-on-year
+66 +21
Permanent jobs requiring an SEO Specialist 10 29 30
As % of all permanent IT jobs located in the UK 0.012% 0.029% 0.029%
As % of the Job Titles category 0.012% 0.030% 0.030%
Number of salaries quoted 6 25 16
Median salary £27,500 £34,000 £29,500
Median salary % change year-on-year
-19.11% +15.25%
90% offered a salary of more than £22,500 £31,500 £27,500
10% offered a salary of more than £37,500 £39,600 £33,000
UK excluding London median salary £37,500 £33,750 £29,500
% change year-on-year
+11.11% +14.40%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
80036 96313 101493
As % of all permanent IT jobs located in the UK 96.45% 96.47% 96.70%
Number of salaries quoted 66452 80820 84362
Median salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £72,500 £70,000 £70,000
UK excluding London median salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

SEO Specialist
Jobs Demand Trend

The demand trend of job ads that featured SEO Specialist in the job title.

SEO Specialist Jobs Demand Trend in the UK

SEO Specialist
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO Specialist within the UK.

SEO Specialist Salary Trend in the UK

SEO Specialist
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO Specialist over the 3 months to 21 January 2017 within the UK.

SEO Specialist Salary Histogram in the UK

SEO Specialist
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO Specialist within the UK over the 3 months to 21 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +69 8 £27,500 -19.11% 3
West Midlands +14 4 - -
Birmingham +1 4 - -
London +53 3 £27,500 -29.48%
Cardiff - 2 £37,500 -
Wales - 2 £37,500 -
South Wales - 2 £37,500 -
East Midlands - 1 £17,500 - 1
Northamptonshire - 1 £17,500 - 1
Kettering - 1 £17,500 -

SEO Specialist Skill Set
Top 30 Related IT Skills

For the 6 months to 21 January 2017, SEO Specialist job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring SEO Specialist in the job title.

1 31 (100.00%) SEO
2 25 (80.65%) Analytics
3 16 (51.61%) Google
4 15 (48.39%) Marketing
5 12 (38.71%) Google Analytics
6 11 (35.48%) Digital Marketing
6 11 (35.48%) Pay per click
6 11 (35.48%) Social Media
7 10 (32.26%) Analytical Skills
7 10 (32.26%) AdWords
7 10 (32.26%) WordPress
7 10 (32.26%) HTML
7 10 (32.26%) CSS
8 9 (29.03%) Finance
9 8 (25.81%) Algorithms
10 7 (22.58%) Retail
11 6 (19.35%) Advertising
11 6 (19.35%) CMS
11 6 (19.35%) Magento
11 6 (19.35%) Drupal
11 6 (19.35%) Joomla!
11 6 (19.35%) OpenCart
12 4 (12.90%) Tableau
12 4 (12.90%) Continuous Improvement
12 4 (12.90%) Kenshoo
12 4 (12.90%) Financial Analysis
12 4 (12.90%) Statistics
12 4 (12.90%) Visualisation
12 4 (12.90%) Web Analytics
12 4 (12.90%) DoubleClick

SEO Specialist Skill Set
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (32.26%) WordPress
2 6 (19.35%) CMS
2 6 (19.35%) Drupal
2 6 (19.35%) Joomla!
Business Applications
1 6 (19.35%) Magento
1 6 (19.35%) OpenCart
Cloud Services
1 12 (38.71%) Google Analytics
2 10 (32.26%) AdWords
General
1 15 (48.39%) Marketing
2 9 (29.03%) Finance
3 7 (22.58%) Retail
4 6 (19.35%) Advertising
5 4 (12.90%) Automotive
6 3 (9.68%) Banking
6 3 (9.68%) Telecoms
7 1 (3.23%) French Language
Libraries, Frameworks & Software Standards
1 10 (32.26%) CSS
1 10 (32.26%) HTML
Miscellaneous
1 11 (35.48%) Social Media
2 10 (32.26%) Analytical Skills
3 8 (25.81%) Algorithms
4 4 (12.90%) Statistics
4 4 (12.90%) Visualisation
5 3 (9.68%) Copywriting
5 3 (9.68%) User Experience
Processes & Methodologies
1 31 (100.00%) SEO
2 25 (80.65%) Analytics
3 11 (35.48%) Digital Marketing
3 11 (35.48%) Pay per click
4 4 (12.90%) Business Intelligence
4 4 (12.90%) Continuous Improvement
4 4 (12.90%) E-Commerce
4 4 (12.90%) Financial Analysis
4 4 (12.90%) Web Analytics
5 3 (9.68%) Data Analysis
6 2 (6.45%) Business Analysis
6 2 (6.45%) Stakeholder Engagement
7 1 (3.23%) B2C
7 1 (3.23%) Business Development
7 1 (3.23%) Competitor Analysis
7 1 (3.23%) Link Building
7 1 (3.23%) Online Marketing
Vendors
1 16 (51.61%) Google
2 4 (12.90%) DoubleClick
2 4 (12.90%) Kenshoo
2 4 (12.90%) Tableau
3 1 (3.23%) Microsoft
West Yorkshire
ECOM
Salary: £25000 - £35000 per annum + Pension
Posted: 6 days ago
Northamptonshire
Greywood Associates Limited
Salary: £15000 - £25000 per annum + Benefits
Posted: 3 days ago
Manchester, Lancashire
Energize Recruitment Solutions Ltd
Salary: £20000 - £35000 per annum + Benefits
Posted: Yesterday