The table below looks at the statistics for the SEO Specialist role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO Specialist in their job title over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO) Specialist
Rank 869 913 858
Rank change year-on-year
+44 -55
Permanent jobs requiring an SEO Specialist 23 16 22
As % of all permanent IT jobs located in the UK 0.021% 0.014% 0.020%
As % of the Job Titles category 0.022% 0.014% 0.021%
Number of salaries quoted 18 16 21
Average salary £30,000 £20,500 £28,500
Average salary % change year-on-year
+46.34% -28.07%
90% offered a salary of more than £23,800 £17,249 £21,500
10% offered a salary of more than £62,500 £28,500 £35,000
UK excluding London average salary £28,500 £20,500 £22,000
% change year-on-year
+39.02% -6.81%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
103310 110572 102545
As % of all permanent IT jobs located in the UK 94.34% 94.52% 94.31%
Number of salaries quoted 85440 90223 84888
Average salary £45,000 £45,000 £42,500
Average salary % change year-on-year
- +5.88%
90% offered a salary of more than £27,000 £26,500 £26,500
10% offered a salary of more than £70,000 £67,500 £70,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

SEO Specialist
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO Specialist in the job title within the UK as a proportion of the total demand within the Job Titles category.

SEO Specialist Jobs Demand Trend in the UK

SEO Specialist
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO Specialist within the UK.

SEO Specialist Salary Trend in the UK

SEO Specialist
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO Specialist over the 3 months to 31 July 2015 within the UK.

SEO Specialist Salary Histogram in the UK

SEO Specialist
Top 22 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO Specialist within the UK over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +28 19 £35,625 +69.64% 3
London - 6 £62,500 - 1
South East +4 4 £29,250 -16.42% 2
Scotland - 4 £28,500 -
City of London - 4 £62,500 - 1
Edinburgh - 4 £28,500 -
East Midlands +2 3 - -
Dorset - 3 £33,750 -
South West - 3 £33,750 -
Poole - 3 £33,750 -
Nottingham - 3 - -
Nottinghamshire - 3 - -
Yorkshire +4 2 £26,250 +31.25%
Kent - 2 £37,500 -
Oxfordshire - 2 £21,000 -
Oxford - 2 £21,000 -
North Yorkshire - 2 £26,250 -
Tunbridge Wells - 2 £37,500 -
East of England +5 1 £40,000 +77.77%
Hertfordshire -13 1 £40,000 +77.77%
Harrogate - 1 £25,000 -
Stevenage - 1 £40,000 -

SEO Specialist
Top 30 Related IT Skills

For the 6 months to 31 July 2015, IT jobs within the UK that cited SEO Specialist in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with SEO Specialist in their job title.

1 37 (100.00%) SEO
2 30 (81.08%) Marketing
3 28 (75.68%) Analytics
4 27 (72.97%) Google
5 25 (67.57%) Google Analytics
6 17 (45.95%) HTML
7 16 (43.24%) Social Media
8 15 (40.54%) Digital Marketing
8 15 (40.54%) Pay per click
9 12 (32.43%) JavaScript
10 11 (29.73%) CSS
10 11 (29.73%) Degree
11 10 (27.03%) Web Development
12 7 (18.92%) Advertising
13 5 (13.51%) MS PowerPoint
13 5 (13.51%) WordPress
14 4 (10.81%) Computer Science
14 4 (10.81%) French Language
14 4 (10.81%) Email Marketing
14 4 (10.81%) Marketing Strategy
14 4 (10.81%) MS Excel
14 4 (10.81%) Microsoft
14 4 (10.81%) Analytical Skills
14 4 (10.81%) Algorithms
15 3 (8.11%) Adobe Analytics
15 3 (8.11%) Adobe
15 3 (8.11%) Internet
15 3 (8.11%) PHP
15 3 (8.11%) SQL
15 3 (8.11%) HTTP

SEO Specialist
Top Related IT Skills by Category

For the 6 months to 31 July 2015, IT jobs within the UK that cited SEO Specialist in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with SEO Specialist in their job title. Up to 20 skills are shown per category.

Application Platforms
1 5 (13.51%) WordPress
2 3 (8.11%) CMS
3 1 (2.70%) Joomla!
Applications
1 5 (13.51%) MS PowerPoint
2 4 (10.81%) MS Excel
3 2 (5.41%) Spreadsheet
Business Applications
1 1 (2.70%) WebTrends
Cloud Services
1 25 (67.57%) Google Analytics
2 3 (8.11%) Adobe Analytics
Communications & Networking
1 3 (8.11%) HTTP
1 3 (8.11%) Internet
General
1 30 (81.08%) Marketing
2 7 (18.92%) Advertising
3 4 (10.81%) French Language
4 3 (8.11%) Pharmaceutical
5 2 (5.41%) Finance
5 2 (5.41%) Automotive
5 2 (5.41%) Retail
5 2 (5.41%) German Language
5 2 (5.41%) Italian Language
Libraries, Frameworks & Software Standards
1 17 (45.95%) HTML
2 11 (29.73%) CSS
Miscellaneous
1 16 (43.24%) Social Media
2 4 (10.81%) Analytical Skills
2 4 (10.81%) Algorithms
2 4 (10.81%) Computer Science
3 3 (8.11%) Copywriting
3 3 (8.11%) Social Network
4 2 (5.41%) FMCG
4 2 (5.41%) Blog
4 2 (5.41%) User Experience
4 2 (5.41%) Management Information System
Processes & Methodologies
1 37 (100.00%) SEO
2 28 (75.68%) Analytics
3 15 (40.54%) Digital Marketing
3 15 (40.54%) Pay per click
4 10 (27.03%) Web Development
5 4 (10.81%) Email Marketing
5 4 (10.81%) Marketing Strategy
6 3 (8.11%) Web Marketing
6 3 (8.11%) Online Marketing
6 3 (8.11%) Logistics
6 3 (8.11%) Web Analytics
6 3 (8.11%) Scrum
6 3 (8.11%) Agile Software Development
7 2 (5.41%) Content Management
7 2 (5.41%) Web Design
7 2 (5.41%) Project Management
7 2 (5.41%) Campaign Management
8 1 (2.70%) Website Architecture
8 1 (2.70%) Search Engine Marketing
Programming Languages
1 12 (32.43%) JavaScript
2 3 (8.11%) PHP
2 3 (8.11%) SQL
Qualifications
1 11 (29.73%) Degree
Vendors
1 27 (72.97%) Google
2 4 (10.81%) Microsoft
3 3 (8.11%) Adobe
3 3 (8.11%) Facebook
3 3 (8.11%) Twitter
4 2 (5.41%) Yahoo!
5 1 (2.70%) Omniture
Fleet, Hampshire
Oscar Associates (UK) Ltd
Salary: £25000 - £27000 per annum
Posted: 15 hours ago
Fleet, Hampshire
Evolution Recruitment Solutions
Salary: Circa 18,000 to 25,000
Posted: 3 days ago
City, London
Propel London Ltd
Posted: 15 days ago