The table below looks at the statistics for the SEO Specialist role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO Specialist in their job title over the 3 months to 23 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Jan 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO) Specialist
Rank 854 859 854
Rank change year-on-year
+5 -5
Permanent jobs requiring an SEO Specialist 32 13 21
As % of all permanent IT jobs located in the UK 0.030% 0.013% 0.019%
As % of the Job Titles category 0.032% 0.013% 0.020%
Number of salaries quoted 18 9 20
Average salary £29,500 £26,000 £30,000
Average salary % change year-on-year
+13.46% -13.33%
90% offered a salary of more than £27,500 £21,400 £22,400
10% offered a salary of more than £32,800 £32,500 £35,000
UK excluding London average salary £29,500 £24,750 £24,500
% change year-on-year
+19.19% +1.02%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
100150 98294 103682
As % of all permanent IT jobs located in the UK 94.81% 94.57% 95.15%
Number of salaries quoted 83451 79476 89033
Average salary £45,000 £45,000 £42,500
Average salary % change year-on-year
- +5.88%
90% offered a salary of more than £26,500 £27,500 £26,500
10% offered a salary of more than £70,000 £65,000 £70,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

SEO Specialist
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO Specialist in the job title within the UK as a proportion of the total demand within the Job Titles category.

SEO Specialist Jobs Demand Trend in the UK

SEO Specialist
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO Specialist within the UK.

SEO Specialist Salary Trend in the UK

SEO Specialist
Top 15 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO Specialist within the UK over the 3 months to 23 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +33 32 £29,500 +13.46%
South West +2 10 £27,500 +61.76%
Dorset - 10 £27,500 -
London -2 8 £33,000 -22.35%
Hemel Hempstead - 8 - -
Hertfordshire - 8 - -
East of England - 8 - -
City of London - 7 £33,500 -
Bournemouth - 6 £27,500 -
East Midlands +26 4 £29,500 -1.66%
Northamptonshire - 4 £29,500 -
Poole - 4 £31,000 -
Buckinghamshire - 2 £33,000 -
Milton Keynes - 2 £33,000 -
South East - 2 £33,000 -

SEO Specialist
Top 30 Related IT Skills

For the 6 months to 23 January 2015, IT jobs within the UK that cited SEO Specialist in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with SEO Specialist in their job title.

1 51 (100.00%) SEO
2 36 (70.59%) Google
2 36 (70.59%) Marketing
3 29 (56.86%) Analytics
4 22 (43.14%) Pay per click
4 22 (43.14%) E-Commerce
5 19 (37.25%) Social Media
5 19 (37.25%) Facebook
6 15 (29.41%) Google Analytics
7 11 (21.57%) HTML
8 10 (19.61%) Twitter
8 10 (19.61%) Agile Software Development
8 10 (19.61%) Blog
8 10 (19.61%) Web Development
9 9 (17.65%) Foundry
9 9 (17.65%) Apple
9 9 (17.65%) Internet
10 8 (15.69%) Project Management
10 8 (15.69%) CSS
10 8 (15.69%) Search Engine Marketing
10 8 (15.69%) Supplier Management
10 8 (15.69%) Web Analytics
10 8 (15.69%) Algorithms
10 8 (15.69%) Performance Metrics
11 7 (13.73%) Competitor Analysis
11 7 (13.73%) Digital Marketing
12 5 (9.80%) B2C
13 4 (7.84%) JavaScript
13 4 (7.84%) Social Media Marketing
14 3 (5.88%) Link Building

SEO Specialist
Top Related IT Skills by Category

For the 6 months to 23 January 2015, IT jobs within the UK that cited SEO Specialist in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with SEO Specialist in their job title. Up to 20 skills are shown per category.

Application Platforms
1 1 (1.96%) CMS
Applications
1 3 (5.88%) MS Excel
2 2 (3.92%) MS Office
Business Applications
1 15 (29.41%) Google Analytics
Communications & Networking
1 9 (17.65%) Internet
2 1 (1.96%) FTP
General
1 36 (70.59%) Marketing
Libraries, Frameworks & Software Standards
1 11 (21.57%) HTML
2 8 (15.69%) CSS
3 2 (3.92%) XML
Miscellaneous
1 19 (37.25%) Social Media
2 10 (19.61%) Blog
3 8 (15.69%) Algorithms
3 8 (15.69%) Performance Metrics
4 3 (5.88%) Analytical Skills
5 1 (1.96%) Digital Media
Processes & Methodologies
1 51 (100.00%) SEO
2 29 (56.86%) Analytics
3 22 (43.14%) Pay per click
3 22 (43.14%) E-Commerce
4 10 (19.61%) Agile Software Development
4 10 (19.61%) Web Development
5 8 (15.69%) Project Management
5 8 (15.69%) Search Engine Marketing
5 8 (15.69%) Supplier Management
5 8 (15.69%) Web Analytics
6 7 (13.73%) Competitor Analysis
6 7 (13.73%) Digital Marketing
7 5 (9.80%) B2C
8 4 (7.84%) Social Media Marketing
9 3 (5.88%) Link Building
10 2 (3.92%) Data Analysis
10 2 (3.92%) Performance Monitoring
11 1 (1.96%) Technical Analysis
11 1 (1.96%) B2B
11 1 (1.96%) Online Marketing
Programming Languages
1 4 (7.84%) JavaScript
Vendors
1 36 (70.59%) Google
2 19 (37.25%) Facebook
3 10 (19.61%) Twitter
4 9 (17.65%) Foundry
4 9 (17.65%) Apple
5 3 (5.88%) Microsoft
6 1 (1.96%) Omniture