The table below looks at the statistics for the SEO Specialist role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO Specialist in their job title over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO) Specialist
Rank 876 877 863
Rank change year-on-year
+1 -14
Permanent jobs requiring an SEO Specialist 21 13 22
As % of all permanent IT jobs located in the UK 0.019% 0.012% 0.019%
As % of the Job Titles category 0.020% 0.013% 0.020%
Number of salaries quoted 11 11 21
Average salary £27,500 £30,000 £30,000
Average salary % change year-on-year
-8.33% -
90% offered a salary of more than £20,750 £23,500 £23,000
10% offered a salary of more than £29,500 £30,000 £37,500
UK excluding London average salary £29,500 £30,000 £27,500
% change year-on-year
-1.66% +9.09%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
106025 103677 110089
As % of all permanent IT jobs located in the UK 94.67% 94.68% 95.33%
Number of salaries quoted 88349 84138 94850
Average salary £45,000 £45,000 £42,500
Average salary % change year-on-year
- +5.88%
90% offered a salary of more than £26,500 £26,500 £26,500
10% offered a salary of more than £70,000 £65,000 £70,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

SEO Specialist
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO Specialist in the job title within the UK as a proportion of the total demand within the Job Titles category.

SEO Specialist Jobs Demand Trend in the UK

SEO Specialist
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO Specialist within the UK.

SEO Specialist Salary Trend in the UK

SEO Specialist
Top 11 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO Specialist within the UK over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +7 21 £27,500 -8.33% 5
East of England - 8 - -
Hemel Hempstead - 8 - -
Hertfordshire - 8 - -
London +29 7 £20,750 -38.51% 2
East Midlands +29 4 £29,500 -1.66%
Northamptonshire - 4 £29,500 -
South West -3 2 £27,500 +61.76% 2
City of London - 2 - - 2
Dorset - 2 £27,500 - 2
Bournemouth - 2 £27,500 - 1

SEO Specialist
Top 30 Related IT Skills

For the 6 months to 19 December 2014, IT jobs within the UK that cited SEO Specialist in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with SEO Specialist in their job title.

1 48 (100.00%) SEO
2 38 (79.17%) Marketing
3 28 (58.33%) Google
3 28 (58.33%) Analytics
4 24 (50.00%) E-Commerce
5 23 (47.92%) Pay per click
5 23 (47.92%) Social Media
6 16 (33.33%) Blog
7 15 (31.25%) Facebook
8 14 (29.17%) Digital Marketing
9 13 (27.08%) Link Building
10 9 (18.75%) Internet
10 9 (18.75%) Foundry
10 9 (18.75%) Apple
11 8 (16.67%) Project Management
11 8 (16.67%) Supplier Management
11 8 (16.67%) Web Analytics
11 8 (16.67%) Search Engine Marketing
11 8 (16.67%) Algorithms
11 8 (16.67%) Performance Metrics
12 7 (14.58%) Online Marketing
12 7 (14.58%) HTML
12 7 (14.58%) B2C
13 6 (12.50%) Twitter
13 6 (12.50%) CSS
13 6 (12.50%) Marketing Strategy
14 5 (10.42%) Performance Monitoring
14 5 (10.42%) Google Analytics
15 4 (8.33%) JavaScript
15 4 (8.33%) Social Media Marketing

SEO Specialist
Top Related IT Skills by Category

For the 6 months to 19 December 2014, IT jobs within the UK that cited SEO Specialist in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with SEO Specialist in their job title. Up to 20 skills are shown per category.

Application Platforms
1 2 (4.17%) CMS
Applications
1 2 (4.17%) MS Excel
Business Applications
1 5 (10.42%) Google Analytics
Communications & Networking
1 9 (18.75%) Internet
2 1 (2.08%) FTP
General
1 38 (79.17%) Marketing
Libraries, Frameworks & Software Standards
1 7 (14.58%) HTML
2 6 (12.50%) CSS
Miscellaneous
1 23 (47.92%) Social Media
2 16 (33.33%) Blog
3 8 (16.67%) Algorithms
3 8 (16.67%) Performance Metrics
4 1 (2.08%) Digital Media
4 1 (2.08%) Analytical Skills
Processes & Methodologies
1 48 (100.00%) SEO
2 28 (58.33%) Analytics
3 24 (50.00%) E-Commerce
4 23 (47.92%) Pay per click
5 14 (29.17%) Digital Marketing
6 13 (27.08%) Link Building
7 8 (16.67%) Web Analytics
7 8 (16.67%) Search Engine Marketing
7 8 (16.67%) Project Management
7 8 (16.67%) Supplier Management
8 7 (14.58%) B2C
8 7 (14.58%) Online Marketing
9 6 (12.50%) Marketing Strategy
10 5 (10.42%) Performance Monitoring
11 4 (8.33%) Social Media Marketing
12 3 (6.25%) Competitor Analysis
13 2 (4.17%) Agile Software Development
13 2 (4.17%) Continuous Improvement
13 2 (4.17%) Web Development
14 1 (2.08%) Email Marketing
Programming Languages
1 4 (8.33%) JavaScript
2 2 (4.17%) PHP
Vendors
1 28 (58.33%) Google
2 15 (31.25%) Facebook
3 9 (18.75%) Foundry
3 9 (18.75%) Apple
4 6 (12.50%) Twitter
5 2 (4.17%) Microsoft
6 1 (2.08%) Omniture
City, London
Circle Recruitment
Salary: £32000 - £35000 per annum + shares
Posted: 22 hours ago
Kent
Gerrard White
Salary: £20000 - £25000 per annum
Posted: 2 days ago
City, London
Ecom Recruitment
Posted: 8 days ago
Poole
Hays IT - Uk Posting account
Salary: £25000.00 - £40000.00 per annum + Generous Benefits
Posted: 13 days ago
Bournemouth
Hays IT - Uk Posting account
Salary: £25000 - £30000.00 per annum + Generous Benefits
Posted: 27 days ago