The table below looks at the statistics for the SEO Specialist role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO Specialist in their job title over the 3 months to 5 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Mar 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO) Specialist
Rank 847 859 842
Rank change year-on-year
+12 -17
Permanent jobs requiring an SEO Specialist 26 28 24
As % of all permanent IT jobs located in the UK 0.025% 0.027% 0.023%
As % of the Job Titles category 0.026% 0.028% 0.025%
Number of salaries quoted 19 20 23
Average salary £31,000 £30,000 £35,000
Average salary % change year-on-year
+3.33% -14.28%
90% offered a salary of more than £27,500 £25,650 £22,500
10% offered a salary of more than £32,700 £35,750 £45,000
UK excluding London average salary £30,000 £30,000 £22,500
% change year-on-year
- +33.33%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
99404 99827 97677
As % of all permanent IT jobs located in the UK 94.79% 94.50% 94.83%
Number of salaries quoted 81778 80400 82215
Average salary £45,000 £45,000 £42,500
Average salary % change year-on-year
- +5.88%
90% offered a salary of more than £26,500 £27,500 £26,500
10% offered a salary of more than £70,000 £65,000 £70,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

SEO Specialist
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO Specialist in the job title within the UK as a proportion of the total demand within the Job Titles category.

SEO Specialist Jobs Demand Trend in the UK

SEO Specialist
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO Specialist within the UK.

SEO Specialist Salary Trend in the UK

SEO Specialist
Top 12 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO Specialist within the UK over the 3 months to 5 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +7 26 £31,000 +3.33% 7
South West - 13 £27,500 - 2
Dorset - 13 £27,500 - 2
London +31 8 £32,750 +0.76% 1
City of London +5 7 £33,500 +21.81%
Bournemouth - 7 £27,500 - 1
Poole - 6 £31,000 - 1
West Midlands - 3 £30,000 -
South East -19 2 £33,000 +10.00% 2
Buckinghamshire - 2 £33,000 -
Milton Keynes - 2 £33,000 -
Kingston Upon Thames - 1 £32,000 -

SEO Specialist
Top 30 Related IT Skills

For the 6 months to 5 March 2015, IT jobs within the UK that cited SEO Specialist in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with SEO Specialist in their job title.

1 48 (100.00%) SEO
2 41 (85.42%) Google
3 34 (70.83%) Marketing
4 33 (68.75%) Analytics
5 22 (45.83%) Social Media
5 22 (45.83%) Pay per click
6 21 (43.75%) Google Analytics
7 19 (39.58%) E-Commerce
8 18 (37.50%) Facebook
9 16 (33.33%) HTML
10 14 (29.17%) Agile Software Development
10 14 (29.17%) Web Development
11 13 (27.08%) CSS
12 10 (20.83%) Twitter
13 8 (16.67%) Web Analytics
13 8 (16.67%) Algorithms
13 8 (16.67%) Performance Metrics
13 8 (16.67%) Apple
13 8 (16.67%) Internet
13 8 (16.67%) Project Management
13 8 (16.67%) Supplier Management
13 8 (16.67%) Foundry
13 8 (16.67%) Blog
13 8 (16.67%) Search Engine Marketing
14 7 (14.58%) JavaScript
15 6 (12.50%) Competitor Analysis
16 5 (10.42%) Digital Marketing
17 4 (8.33%) Social Media Marketing
18 3 (6.25%) Degree
18 3 (6.25%) Advertising

SEO Specialist
Top Related IT Skills by Category

For the 6 months to 5 March 2015, IT jobs within the UK that cited SEO Specialist in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with SEO Specialist in their job title. Up to 20 skills are shown per category.

Applications
1 2 (4.17%) MS Office
1 2 (4.17%) MS Excel
Business Applications
1 21 (43.75%) Google Analytics
Communications & Networking
1 8 (16.67%) Internet
Development Applications
1 1 (2.08%) JIRA
General
1 34 (70.83%) Marketing
2 3 (6.25%) Advertising
Libraries, Frameworks & Software Standards
1 16 (33.33%) HTML
2 13 (27.08%) CSS
3 2 (4.17%) XML
Miscellaneous
1 22 (45.83%) Social Media
2 8 (16.67%) Algorithms
2 8 (16.67%) Performance Metrics
2 8 (16.67%) Blog
3 2 (4.17%) Analytical Skills
4 1 (2.08%) Digital Media
Processes & Methodologies
1 48 (100.00%) SEO
2 33 (68.75%) Analytics
3 22 (45.83%) Pay per click
4 19 (39.58%) E-Commerce
5 14 (29.17%) Agile Software Development
5 14 (29.17%) Web Development
6 8 (16.67%) Web Analytics
6 8 (16.67%) Project Management
6 8 (16.67%) Supplier Management
6 8 (16.67%) Search Engine Marketing
7 6 (12.50%) Competitor Analysis
8 5 (10.42%) Digital Marketing
9 4 (8.33%) Social Media Marketing
10 2 (4.17%) Data Analysis
11 1 (2.08%) Email Marketing
11 1 (2.08%) Online Marketing
11 1 (2.08%) Information Architecture
Programming Languages
1 7 (14.58%) JavaScript
Qualifications
1 3 (6.25%) Degree
Vendors
1 41 (85.42%) Google
2 18 (37.50%) Facebook
3 10 (20.83%) Twitter
4 8 (16.67%) Apple
4 8 (16.67%) Foundry
5 2 (4.17%) Microsoft
6 1 (2.08%) Hitwise
Leicester, Leicestershire
Ashdown IT
Salary: £40000 - £45000 per annum
Posted: 4 hours ago
Oxford, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: £21,000 per annum
Posted: Yesterday
Kettering
Applause IT Innovation
Salary: £20000 - £25000 per annum + Benefits
Posted: 3 days ago
Reading, Berkshire
Go Partnership.
Salary: From £20,000 to £26,000 per annum
Posted: 3 days ago
Poole
Hays IT - Uk Posting account
Salary: £25000.00 - £35000 per annum + 10% Bonus + Benefits
Posted: 8 days ago
Bournemouth
Hays IT - Uk Posting account
Salary: £20000.00 - £32000.00 per annum + Generous Benefits
Posted: 8 days ago