The first table below looks at the demand for the SEO Specialist role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO Specialist in their job title over the 3 months to 30 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Job Titles currently tracked.

Location
3 months to
30 Jul 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO) Specialist
Rank 885 865 872
Rank change year-on-year
-20 +7
Permanent jobs requiring an SEO Specialist 16 22 29
As % of all permanent IT jobs located in the UK 0.014% 0.020% 0.025%
As % of the Job Titles category 0.014% 0.021% 0.026%
Number of salaries quoted 16 21 18
Average salary £20,500 £28,500 £32,500
Average salary % change year-on-year
-28.07% -12.30%
90% offered a salary of more than £17,249 £21,500 £21,450
10% offered a salary of more than £28,500 £35,000 £45,000
UK excluding London average salary £20,500 £22,000 £32,500
% change year-on-year
-6.81% -32.30%
Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
110403 102451 111873
As % of all permanent IT jobs located in the UK 94.40% 94.23% 95.11%
Number of salaries quoted 90093 84743 95852
Average salary £45,000 £42,500 £42,500
Average salary % change year-on-year
+5.88% -
90% offered a salary of more than £26,500 £26,500 £27,500
10% offered a salary of more than £70,000 £70,000 £67,500
UK excluding London average salary £40,000 £38,500 £38,500
% change year-on-year
+3.89% -

SEO Specialist
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO Specialist in the job title within the UK as a proportion of the total demand within the Job Titles category.

SEO Specialist Jobs Demand Trend in the UK

SEO Specialist
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO Specialist within the UK.

SEO Specialist Salary Trend in the UK

SEO Specialist
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO Specialist over the 3 months to 30 July 2014 within the UK.

SEO Specialist Salary Histogram in the UK

SEO Specialist
Top 17 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO Specialist within the UK over the 3 months to 30 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -38 10 £21,000 -26.31% 1
Northern Ireland - 6 £17,249 -
County Antrim - 6 £17,249 -
Blackpool - 4 £21,000 -
Lancashire - 4 £21,000 -
North West - 4 £21,000 -
East Midlands -14 2 £28,500 +29.54%
Yorkshire -27 2 £20,000 -29.82% 1
South Yorkshire - 2 £20,000 -
Sheffield - 2 £20,000 -
South East -19 1 £35,000 +11.11%
East of England - 1 £22,500 -
Buckinghamshire - 1 £35,000 -
Hertfordshire - 1 £22,500 -
Northamptonshire - 1 £24,000 -
Kettering - 1 £24,000 -
Milton Keynes - 1 £35,000 -

SEO Specialist
Top 30 Related IT Skills

For the 6 months to 30 July 2014, IT jobs within the UK that cited SEO Specialist in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with SEO Specialist in their job title.

1 44 (100.00%) SEO
2 26 (59.09%) Analytics
3 22 (50.00%) Pay per click
3 22 (50.00%) Marketing
4 19 (43.18%) Google
5 18 (40.91%) Social Media
6 17 (38.64%) Digital Marketing
6 17 (38.64%) E-Commerce
7 14 (31.82%) Link Building
8 12 (27.27%) HTML
9 10 (22.73%) Internet
10 9 (20.45%) CSS
10 9 (20.45%) Blog
10 9 (20.45%) Online Marketing
11 7 (15.91%) PHP
12 6 (13.64%) Degree
12 6 (13.64%) Automotive
12 6 (13.64%) Google Analytics
12 6 (13.64%) Marketing Strategy
13 5 (11.36%) Web Development
14 4 (9.09%) JavaScript
14 4 (9.09%) Information Architecture
14 4 (9.09%) Performance Monitoring
15 3 (6.82%) Social Media Monitoring
15 3 (6.82%) Website Architecture
15 3 (6.82%) Advertising
15 3 (6.82%) Publishing
15 3 (6.82%) Stakeholder Management
15 3 (6.82%) Web Design
16 2 (4.55%) CMS

SEO Specialist
Top Related IT Skills by Category

For the 6 months to 30 July 2014, IT jobs within the UK that cited SEO Specialist in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with SEO Specialist in their job title. Up to 20 skills are shown per category.

Application Platforms
1 2 (4.55%) CMS
Applications
1 2 (4.55%) MS Excel
2 1 (2.27%) MS Office
Business Applications
1 6 (13.64%) Google Analytics
2 2 (4.55%) Magento
3 1 (2.27%) Oracle CRM
Communications & Networking
1 10 (22.73%) Internet
Development Applications
1 1 (2.27%) JIRA
General
1 22 (50.00%) Marketing
2 6 (13.64%) Automotive
3 3 (6.82%) Advertising
3 3 (6.82%) Publishing
4 1 (2.27%) Pharmaceutical
Libraries, Frameworks & Software Standards
1 12 (27.27%) HTML
2 9 (20.45%) CSS
3 1 (2.27%) XML
3 1 (2.27%) .NET
Miscellaneous
1 18 (40.91%) Social Media
2 9 (20.45%) Blog
3 1 (2.27%) Copywriting
3 1 (2.27%) Statistics
3 1 (2.27%) Graphic Design
Operating Systems
1 1 (2.27%) Apple iOS
Processes & Methodologies
1 44 (100.00%) SEO
2 26 (59.09%) Analytics
3 22 (50.00%) Pay per click
4 17 (38.64%) Digital Marketing
4 17 (38.64%) E-Commerce
5 14 (31.82%) Link Building
6 9 (20.45%) Online Marketing
7 6 (13.64%) Marketing Strategy
8 5 (11.36%) Web Development
9 4 (9.09%) Information Architecture
9 4 (9.09%) Performance Monitoring
10 3 (6.82%) Social Media Monitoring
10 3 (6.82%) Website Architecture
10 3 (6.82%) Stakeholder Management
10 3 (6.82%) Web Design
11 2 (4.55%) Web Analytics
11 2 (4.55%) B2C
11 2 (4.55%) Continuous Improvement
12 1 (2.27%) Web Usability
12 1 (2.27%) Search Engine Marketing
Programming Languages
1 7 (15.91%) PHP
2 4 (9.09%) JavaScript
3 2 (4.55%) SQL
3 2 (4.55%) Java
4 1 (2.27%) VBA
Qualifications
1 6 (13.64%) Degree
Vendors
1 19 (43.18%) Google
2 2 (4.55%) Microsoft
3 1 (2.27%) Hitwise
3 1 (2.27%) Facebook
3 1 (2.27%) Twitter
3 1 (2.27%) JD Edwards
3 1 (2.27%) Oracle
3 1 (2.27%) SAP
Leeds, West Yorkshire
Searchability.co.uk
Salary: £20000 - £30000 per annum
Posted: Yesterday